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(6235, 1, '2019-07-24 15:16:39', '2019-07-24 09:46:39', '', 'Google Ads Keyword Research', 'Learn how to use Google Keyword Planner', 'inherit', 'closed', 'closed', '', 'google-ads-keyword-research', '', '', '2019-07-24 15:16:39', '2019-07-24 09:46:39', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/07/Google-Ads-Keyword-Research.jpg', 0, 'attachment', 'image/jpeg', 0),
(6248, 7, '2019-07-26 11:50:02', '2019-07-26 06:20:02', '<span style=\"font-weight: 400;\">Imagine you are at home and you’re looking for a pen. You look for it everywhere, every nook and cranny, and have no luck in finding it. Finally, you give up and sit down, defeated. </span>\n\n<span style=\"font-weight: 400;\">Now imagine if there was a little magical spider in your room that crawled through your house every day, picking up small things and storing them in small boxes. Every box is named after a category and every object belonging to a category is placed in the right box. Now if you wanted a pen, you could just look into the box titled “stationery items”. Makes life so much easier right?</span>\n\n<span style=\"font-weight: 400;\">Well, this is kinda how Google works! Google has a bot that “crawls” through hundreds of thousands of websites every day. It then sends data back to Google and indexes those websites according to relevant keywords. Now, when you search for something, Google knows where to look. The easier it is for Google to do this, the better it is for your search engine results page ranking. There are a few things you can do to make crawling easy for Google.</span>\n\nBefore we move on to the topic, if you need help with ranking higher on search results, you should definitely talk to our talented SEO team. <a href=\"https://vividreal.com/hire-seo-gurus/\">Talk to us today.</a>\n\n<span style=\"color: #00ccff;\"><b>Technical SEO</b></span>\n\n<span style=\"font-weight: 400;\">Technical SEO refers to improving the technical aspects of a site to ensure that search engine bots can crawl and index your site properly, thus giving it better rankings on a search engine’s results page.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Crawlability</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Crawlability is Google’s ability to “crawl” through different web pages by following the links on those pages, just like any site visitor would do. The web crawler (also called the spider) sends relevant information back to Google.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Indexability</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">This is Google’s ability to index different web pages according to commonly searched, relevant keywords. This can’t happen if Google cannot crawl your site; nor is it guaranteed to happen if your site is indeed crawlable. Sounds complicated? Keep reading!</span>\n\n<span style=\"color: #00ccff;\"><b>Optimising your site for crawlability and indexability</b></span>\n\n<span style=\"color: #00ccff;\"><b>Website structure</b></span><span style=\"font-weight: 400;\"> plays an important role in a site’s crawlability. If your web pages are not inter-linked properly, Google’s bots cannot access them. Google’s bots should be able to access every page on your site in 2 or 3 clicks. Be sure to remove any broken links as these will definitely affect the crawlability of your site. Looped redirects and linking mistakes are common problems that affect crawlability. </span>\n\n<span style=\"font-weight: 400;\">Web pages that are accessible only after submission of a form cannot be accessed by web crawlers. This can, however, be useful when you don’t want certain pages to appear on a search engine results page. This is also a great way of restricting public access to certain pages that might contain confidential information.</span>\n\n<span style=\"color: #00ccff;\"><b>How to improve crawlability?</b></span>\n\n<span style=\"font-weight: 400;\">There are a few steps you can take to improve the crawlability of your website. Some of them are mentioned below:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Submitting a sitemap to Google.</b></span><span style=\"font-weight: 400;\"> A sitemap is a small file located in the root folder of your domain that contains all the links of your webpage. There are tools like </span><a href=\"https://www.screamingfrog.co.uk/xml-sitemap-generator/\"><span style=\"font-weight: 400;\">Screaming Frog</span></a><span style=\"font-weight: 400;\"> that you can use to create a sitemap for your website. If you have a Wordpress site, you can use plugins like </span><a href=\"https://wordpress.org/plugins/google-sitemap-generator/\"><span style=\"font-weight: 400;\">Google XML Sitemaps</span></a><span style=\"font-weight: 400;\"> to create sitemaps. You can submit a sitemap to Google via the </span><a href=\"https://search.google.com/search-console/welcome\"><span style=\"font-weight: 400;\">Google Console</span></a><span style=\"font-weight: 400;\">.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As mentioned above, </span><span style=\"color: #00ccff;\"><b>interlinking between webpages ensures smooth crawling</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Make sure that all the links on your webpage are working. Fix all broken links and redirects.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Web crawlers visit sites that are regularly updated.</b></span><span style=\"font-weight: 400;\"> Regular content can attract more visitors, can give you a better ranking on a search engine’s results page and it can also ensure that your site is crawled and indexed much faster!</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having the same content on different webpages, and having similar webpages on your site can also affect crawlability. Check for any duplicate content you may have on your website and fix it to improve crawlability.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google’s crawl bots have a time limit for their crawl duration.</span><span style=\"color: #00ccff;\"><b> Web loading speeds matter</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Make sure your site loads fast. There are multiple free tools you can use to analyze your site speed on mobile devices as well as desktop computers. Google bots are only allowed to crawl a website for some amount of time before they move on to other sites. If you have a lot of 404 errors, or if you have a slow website, you might be wasting the bots’ time.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Structured Data</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Your site should contain structured data. Also known as Schema Markup, it makes it easier for Google to crawl your website, organize, and display your content. It is basically a code that enables search engines to understand your content better. Search engines also use structured data to display search results with more information. For example, a search result for a recipe can display the ratings for it, the number of people who have reviewed it and much more. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A technically optimised website will have implemented HTTPS. Google recommends all websites to have a secure protocol. This makes the website secure and makes sure that nobody can intercept the data sent between the browser and the site. HTTP sites will also have lower rankings compared to HTTPS.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharing links to your pages on social media is a great way of getting your site indexed. Google regularly indexes links posted on Twitter and other social media platforms. Sharing links on high-traffic sites like Reddit is also a great way of getting your site indexed, plus you get a lot of traffic too.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">If you’ve just launched your site, you may have to wait for a few weeks (maybe even a few months) for Google to index your site. You can speed this up by following the steps mentioned above. If you want to check whether Google has already indexed your website or not, simply search </span><span style=\"color: #00ccff;\"><b>site:yourdomain.com</b></span><span style=\"font-weight: 400;\"> and check if your site appears in the search results. If there are no results, it means Google hasn’t indexed your site yet.</span>\n\n<span style=\"font-weight: 400;\">In conclusion, crawlability and indexability are important if you want people to be able to find you on Google. Following the above steps will ensure that you get crawled and indexed regularly! For more SEO related help, <a href=\"https://vividreal.com/hire-seo-gurus/\">talk to us</a>. We\'d be more than glad to help.</span>', 'Introduction to Technical SEO', '', 'publish', 'closed', 'open', '', 'introduction-to-technical-seo', '', '', '2019-07-26 11:50:02', '2019-07-26 06:20:02', '', 0, 'https://vividreal.com/?p=6248', 0, 'post', '', 0),
(6249, 1, '2019-07-25 11:13:48', '2019-07-25 05:43:48', '', 'Technical SEO', 'Technical SEO Introduction', 'inherit', 'closed', 'closed', '', 'technical-seo', '', '', '2019-07-25 11:13:48', '2019-07-25 05:43:48', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/07/Technical-SEO.jpg', 0, 'attachment', 'image/jpeg', 0),
(6305, 7, '2019-08-12 16:05:24', '2019-08-12 10:35:24', '<span style=\"font-weight: 400;\">Sam wanted to create a website on which he could post articles on digital marketing. After all the necessary procedures that would allow his website to appear on Google’s search results, he creates amazing content and posts regularly. A few weeks later he notices that he isn’t getting any organic traffic. Curious, he searches for his own content on Google and to his dismay, he finds out that he appears only on the second page of the search results.</span>\n\n<span style=\"font-weight: 400;\">Even with all the content that Sam has, he could not get his website to appear on the first page of the search results. The reason is: Google has a ranking algorithm and Sam’s site is ranked low.</span>\n\n<span style=\"font-weight: 400;\">Google has a complicated algorithm with over 200 factors that it uses to rank sites. This rank is responsible for the order in which websites appear on the search results page. </span>\n\nOn a similar note, if you\'re looking to get your website ranked higher on SERPs, you should definitely <a href=\"https://vividreal.com/hire-seo-gurus/\">talk to our SEO team</a>.\n\n<span style=\"color: #00ccff;\"><b>What is Domain Authority?</b></span>\n\n<span style=\"font-weight: 400;\">Domain Authority is a metric developed by an SEO software company called Moz. It is used to predict how websites would rank against each other on a search engine result page. It is not a metric used by Google. But it works really well. </span>\n\n<span style=\"font-weight: 400;\">Domain Authority rankings go from 1 to 100, 100 being the highest rank. It is a logarithmic scale, which means going from ranks 1 to 20 will be a lot easier than going from 80 to 90. A rank between 40-50 is considered average.</span>\n\n<span style=\"font-weight: 400;\">Domain Authority is best used to compare search result rankings of websites that are similar to each other. 100 is the highest rank. The domain authority ranking of other websites is relative to the highest ranked sites. This means that if your rank has suddenly decreased, you shouldn’t worry too much. This is also why you should never compare your site to another site that is ranked way higher. Your goal here isn’t to increase your domain authority ranking all the way to 100 (good luck on that!) but to have a better score than your competitors whose ranks are similar to yours.</span>\n\n<span style=\"color: #00ccff;\"><b>Domain Authority and Page Authority</b></span>\n\n<span style=\"font-weight: 400;\">Domain Authority predicts the search result rankings of different domains and subdomains. Page Authority, on the other hand, predicts the search result rankings of different web pages. Both are equally important for organic growth</span>\n\n<span style=\"font-weight: 400;\">Click </span><a href=\"https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp/related\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\"> to find out your website’s domain authority with a free Chrome extension plugin. This will show domain and page authority rankings for each website you find on a search engine’s results page.</span>\n\n<img class=\"alignnone size-full wp-image-6307\" src=\"https://vividreal.com/wp-content/uploads/2019/08/Domain-Authority.png\" alt=\"\" width=\"596\" height=\"281\" />\n\n<span style=\"color: #00ccff;\"><b>Tips on Improving Your Domain Authority</b></span>\n\n<span style=\"font-weight: 400;\">As mentioned above, there are over 200 different factors that Google uses to analyse your website to find out where you should be ranked on their search results page. This might seem like a lot of work for you, but there’s no need to fret, there are a few simple things you can do to help your site gain domain authority. </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are just about to create your site, keep in mind that a unique name will help boost the discoverability of your site. </span><a href=\"https://vividreal.com/blog/seo-decisions-to-be-made-before-website-design-launch/\"><span style=\"font-weight: 400;\">Here</span></a><span style=\"font-weight: 400;\"> are some tips you need to keep in mind before you design and launch your site.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make content easy to read. Choose good fonts, interesting titles, tags, and add keywords. You should also add variations of keywords if possible, you never know what people might type into a search box! Having bullet points and lists also makes your content easier to read, and it helps with your ranking too.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sites with breadcrumb navigation have better rankings than sites that don’t. Breadcrumb navigation shows the user exactly where they are on a webpage. For example, if you’re ordering a phone accessory online, there should be something like [</span><i><span style=\"font-weight: 400;\">Home/Electronics/<i>Phones</i><i> and </i>Tablets/Accessories</span></i><span style=\"font-weight: 400;\">] on the top of the page that shows you exactly where you are on the website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having a linked table of content (like the ones on Wikipedia) helps Google to understand your website and its content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create interesting content which is good enough to be shared by your site visitors. Your content should show that you’re an expert in your field. Good content will always attract more site visitors. It’s also a great way to get other websites to add links to your content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content length is another important factor. Google considers lengthy content to be in-depth and thus gets ranked better. But do not overdo it, most people do not have the patience needed to read lengthy articles.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide links to other content on your website wherever needed. This is a great way to keep your readers engaged. How many times have you set on a journey just by visiting a Wikipedia page and clicking on all the links that piqued your interest? Not surprisingly, Wikipedia’s domain authority is ranked </span><a href=\"https://moz.com/top500\"><span style=\"font-weight: 400;\">98</span></a><span style=\"font-weight: 400;\">. This method works like a charm if done right.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Constantly check your content and remove any bad links or broken links. Having such links will harm your search engine rankings.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website loading speeds also play a role in domain authority. All search engines prefer sites that </span><a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\"><span style=\"font-weight: 400;\">load fast!</span></a></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use social media to get more engagement from visitors. Google’s search algorithm also ranks your website on the basis of engagement metrics. Add social media buttons to encourage people to engage more. Create a community by promoting discussions at comment sections right below your content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If a really popular site with a high domain ranking has linked to your website, your domain authority is boosted significantly. Here is a well-written article on how you can achieve this using something called </span><a href=\"https://backlinko.com/skyscraper-technique\"><span style=\"font-weight: 400;\">The Skyscraper Technique.</span></a><span style=\"font-weight: 400;\"> Also, backlinks from older sites have more value than backlinks from new sites.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having content that is identical to the content on a different site will greatly decrease your rankings. Prepare and post original material.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile-friendly content and sites optimised for mobile phones always get better rankings!</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even little things like the length of a URL can affect your rank on a search results page. Aim for a shorter URL.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not let your website collect dust. A regularly updated website will rank better than an idle one.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Currently, the only sites with the highest rank of 100 are Blogger.com, Google.com, and Apple.com. Click </span><a href=\"https://moz.com/top500\"><span style=\"font-weight: 400;\">here </span></a><span style=\"font-weight: 400;\">to find how the other sites compare. </span>\n\n<span style=\"font-weight: 400;\">Google\'s algorithm that it uses to rank websites is called PageRank. It looks at the quality and quantity of websites that link to your domain and calculates the value of your page. But support for it was stopped in 2016 and it is not being updated regularly. Some websites consider PageRank to be outdated, although it’s still a  part of Google’s ranking algorithm.</span>\n\n<span style=\"font-weight: 400;\">Organic growth may seem hard to manage, and the competition is insane. Just by keeping the above points in mind, you can get a higher ranking on a search engine’s results page. If you\'re still struggling to rank, maybe you need to have our SEO gurus to take a look. <a href=\"https://vividreal.com/hire-seo-gurus/\">Talk to us</a>.</span>', 'How to Increase Your Domain Authority', '', 'publish', 'closed', 'open', '', 'how-to-increase-your-domain-authority', '', '', '2019-08-12 16:05:24', '2019-08-12 10:35:24', '', 0, 'https://vividreal.com/?p=6305', 0, 'post', '', 0),
(6306, 1, '2019-08-05 16:24:33', '2019-08-05 10:54:33', '', 'best-place-to-hide-a-dead-body-is-Google-page-2', '', 'inherit', 'closed', 'closed', '', 'best-place-to-hide-a-dead-body-is-google-page-2', '', '', '2019-08-05 16:24:33', '2019-08-05 10:54:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/best-place-to-hide-a-dead-body-is-Google-page-2.gif', 0, 'attachment', 'image/gif', 0),
(6307, 1, '2019-08-05 16:25:19', '2019-08-05 10:55:19', '', 'Domain Authority', '', 'inherit', 'closed', 'closed', '', 'domain-authority', '', '', '2019-08-05 16:25:19', '2019-08-05 10:55:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Domain-Authority.png', 0, 'attachment', 'image/png', 0),
(6313, 1, '2019-08-07 10:58:03', '2019-08-07 05:28:03', '', 'Increase Your Domain Authority', '', 'inherit', 'closed', 'closed', '', 'increase-your-domain-authority', '', '', '2019-08-07 10:58:03', '2019-08-07 05:28:03', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Increase-Your-Domain-Authority.jpg', 0, 'attachment', 'image/jpeg', 0),
(6337, 8, '2019-08-29 11:35:08', '2019-08-29 06:05:08', '<span style=\"font-weight: 400;\">We all might have caught a whiff of the Despacito frenzy that spread on YouTube with the music video surpassing 1 billion views in just 97 days of its release. It still remains as one of the most-watched videos on YouTube. This colossal number of views means that a lot of eyeballs are glued on to YouTube for significant periods of time.</span>\n\n<span style=\"font-weight: 400;\">The world’s second-largest search engine is more than just an online concert hall for Latin Pop music; it is also an ideal place for marketers to promote their brand. Advertising on YouTube offers the advantage of enormous reach coupled with better targeting and higher conversion rates. All these could work in your favour only if the ad you create can engage and sway the audience. Now that’s a good topic for another article, but today let’s take a look at the various YouTube ad formats and where they can be used.</span>\n\nBefore we move on, you should definitely <a href=\"https://vividreal.com/digital-marketing/\">talk to our team</a> if you plan on running ads on YouTube. We will ensure that you\'re getting the results you need from your campaigns.\n\n<span style=\"font-weight: 400;\">The following are the three main types of YouTube ads:</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b> TrueView ads</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">The viewer can either choose to watch these ads or not. Therefore, there is no limit on the length of the video enabling brands to get creative in telling their story.  Most TrueView ads are under 3-4 minutes.</span>\n\n<span style=\"font-weight: 400;\">According to Google, it so happens that millions of people actually view these ads. These people are 10 times more likely to become a subscriber of the channel or share its content. </span>\n\n<span style=\"font-weight: 400;\">These ads allow targeting based on demographics, interests and topics. TrueView ads are the preferred option for most advertisers as it is cost-effective; you pay for the ad only if someone chooses to view it.</span>\n\n<span style=\"font-weight: 400;\">They can be further classified into two:</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Skippable in-stream ads</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">In-stream ads are shown at the beginning or during video playback and can be skipped after 5 seconds. The advertiser will be billed only if the viewer interacts with the ad elements or watches it for 30 seconds or towards completion, whichever comes earlier.</span>\n\n<img class=\"alignnone size-full wp-image-6338\" src=\"https://vividreal.com/wp-content/uploads/2019/08/vid-discovery-ads.jpg\" alt=\"\" width=\"976\" height=\"549\" />\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Video discovery ads</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">These ads can be seen when you search for a video on YouTube. Suppose you enter ‘smartphones 2019’ into the search box. The first few videos on the result page will be labelled ad. These are video discovery ads and are used for increasing brand awareness. TrueView video discovery ads can also appear on the homepage of the Android and iOS YouTube app alongside video recommendations.</span>\n\n[caption id=\"attachment_6357\" align=\"alignnone\" width=\"562\"]<img class=\"wp-image-6357 size-full\" src=\"https://vividreal.com/wp-content/uploads/2019/08/vid-discovery-ads-2.png\" alt=\"\" width=\"562\" height=\"267\" /> Source: blog.hootsuite.com[/caption]\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b> Preroll Ads</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">These are basically non-skippable in-stream ads. Here, the viewer has no choice but to watch the ad to completion in order to continue watching the original video. These disruptive ads are quite unfortunate for the viewers but advertisers can benefit from it by making sure that their ad gets seen. They can be 15 - 20 seconds long and the cost is calculated per click. Non-skippable ads are aimed at achieving brand awareness and reach goals. </span>\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b> Bumper ad</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Bumper ads convey a short and concise message about the brand. The ad length is less than 6 seconds and they are non-skippable. The bidding is CPM and these ads are used to extend brand reach or in tandem with TrueView ads to augment its impact. </span>\n\n<span style=\"font-weight: 400;\">Apart from these, </span><span style=\"color: #00ccff;\"><b>Desktop and Mobile Video Masthead</b></span><span style=\"font-weight: 400;\"> is a type of ad that can be found on the YouTube homepage. This ad is significantly different from the others in the sense that they are not targeted towards a particular audience; only the preferred country where the Ad will be shown can be selected. These ads are also bought on a reservation basis. This way, your ad is guaranteed to be visible on the top of the homepage. To run a campaign with video masthead, you need to first contact a Google sales representative. They can now be bought on </span><a href=\"https://support.google.com/google-ads/answer/9402524?hl=en&amp;utm_medium=email-d&amp;utm_source=newsletter&amp;utm_team=best-practices&amp;utm_campaign=20190730-US-NL-weekly&amp;utm_content=learn-more-cta-button\"><span style=\"font-weight: 400;\">CPM</span></a><span style=\"font-weight: 400;\"> basis. You can also test how your ad might look as a masthead by visiting this </span><a href=\"https://www.youtube.com/yt/videomasthead/\"><span style=\"font-weight: 400;\">site</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">In addition, YouTube supports other ad formats such as overlay ads, sponsored cards and display ads.</span>\n\n<span style=\"color: #00ccff;\"><b>Overlay ads</b></span><span style=\"font-weight: 400;\"> can be a text or an image or both and they pop up at the bottom of the video window when the video starts playing. It is not an obstructive ad and the viewer can close it by clicking on the ‘X’ button. The advertiser will be billed only if the viewer clicks on the ad and navigates to a landing page that lies outside YouTube. </span>\n\n<img class=\"alignnone size-full wp-image-6347\" src=\"https://vividreal.com/wp-content/uploads/2019/08/Overlay-ads-better.png\" alt=\"\" width=\"999\" height=\"645\" />\n\n<span style=\"color: #00ccff;\"><b>Display ads </b></span><span style=\"font-weight: 400;\">can also be found alongside overlay ads and this space is usually allocated to the same advertiser. They are available only for the desktop site and are placed to the top right of the feature video.</span>\n\n<img class=\"alignnone size-full wp-image-6340\" src=\"https://vividreal.com/wp-content/uploads/2019/08/Display-ads.png\" alt=\"\" width=\"1513\" height=\"645\" />\n<span style=\"font-weight: 400;\">Unlike display ads,</span><span style=\"color: #00ccff;\"><b> Sponsored Cards</b></span><span style=\"font-weight: 400;\"> are usable on both mobile and desktop. These cards show promotional information related to the feature video and will be visible for a designated period of time following which they can be viewed by clicking on the ‘i’ icon at the top right corner of the video. </span>\n\n<span style=\"font-weight: 400;\">A new format that became trending in 2018 was the TrueView for Action ads. In contrast to creating brand awareness like the other ads on YouTube, these ads aim at bringing about a direct action from the viewers by incorporating a CTA into the video ad. The viewer can be prompted to take a specific action such as check out the product details page, share contact information, sign up etc. Here’s an example of the same:</span>\n\n<img class=\"alignnone size-full wp-image-6341\" src=\"https://vividreal.com/wp-content/uploads/2019/08/Action-ads.jpg\" alt=\"\" width=\"720\" height=\"587\" />\n<span style=\"font-weight: 400;\">Clicking on “Join Now” will expand that section revealing a form which has already been filled for you. You just need to click send. TrueView for action campaigns are made with the objective of generating leads, conversions or boosting website traffic.</span>\n\n<span style=\"font-weight: 400;\">YouTube presents advertisers with an array of ad formats to choose from. Even though creating video requires a lot more effort when compared with text or image ads, advertisers are keen on making the switch towards more video content in pursuit of engagement from the right audience. </span>\n\n<a href=\"https://vividreal.com/digital-marketing/\">Talk to our digital marketing team</a> today to find out how you can get the most out of your YouTube ads.', 'Types of YouTube Ads', '', 'publish', 'closed', 'open', '', 'types-of-youtube-ads', '', '', '2019-08-29 11:35:08', '2019-08-29 06:05:08', '', 0, 'https://vividreal.com/?p=6337', 0, 'post', '', 0),
(6338, 1, '2019-08-20 17:23:02', '2019-08-20 11:53:02', '', 'video discovery ads', '', 'inherit', 'closed', 'closed', '', 'vid-discovery-ads', '', '', '2019-08-20 17:23:02', '2019-08-20 11:53:02', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/vid-discovery-ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(6339, 1, '2019-08-20 17:28:03', '2019-08-20 11:58:03', '', 'Overlay ads', '', 'inherit', 'closed', 'closed', '', 'overlay-ads', '', '', '2019-08-20 17:28:03', '2019-08-20 11:58:03', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Overlay-ads.png', 0, 'attachment', 'image/png', 0),
(6340, 1, '2019-08-20 17:28:30', '2019-08-20 11:58:30', '', 'Display ads', '', 'inherit', 'closed', 'closed', '', 'display-ads-4', '', '', '2019-08-20 17:28:30', '2019-08-20 11:58:30', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Display-ads.png', 0, 'attachment', 'image/png', 0),
(6341, 1, '2019-08-20 17:29:13', '2019-08-20 11:59:13', '', 'Action ads', '', 'inherit', 'closed', 'closed', '', 'action-ads', '', '', '2019-08-20 17:29:13', '2019-08-20 11:59:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Action-ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(6344, 7, '2019-08-29 11:31:23', '2019-08-29 06:01:23', '<span style=\"font-weight: 400;\">Imagine you’re creating an ad for a trendy pair of shorts. The USP of these shorts is that they are extremely comfortable, durable, and are available in a ton of different colours and designs. If you put out a generic ad, these ads will be displayed to a wide variety of people from different age groups, including people in their 50s and above who don’t usually wear vibrant and colourful shorts. A lot of your ad budget will be wasted like this. Even if you choose to target people from a specific age group, you still need to fashion your content and make sure these ads are attractive to your target audience.</span>\n\n<span style=\"font-weight: 400;\">The most interesting part of any marketing campaign is planning your campaign strategy. Strategies can make or break a campaign. There is no unified strategy available that works for everyone. Depending on many factors, sometimes you need to change it up, plan and test different campaigns and find out what works best for you. One of these factors, and a very important one at that, is the age of your prospective customers. This marketing technique even has its own name: Generational marketing.</span>\n\n<span style=\"font-weight: 400;\">Generational marketing, generally speaking, is about all the different marketing techniques that you use on consumers according to their ages. People of different ages will have different interests and will respond differently to different types of content. Preferences in social media networks also change in different age groups. This makes it a little tricky when you are trying to market people from a specific age group. When you are planning a marketing campaign, you have to select which age groups of people you want your ads to be visible to. Each group needs a slightly different strategy. The difference could be in the type of content you use, the different social media networks you want your campaign on, and even something small like the style of language you use. Each age group prefers different styles and sources of content.</span>\n\nBefore we move on, you should know that targeting people based on their age groups is just one of many things you need to keep an eye on a typical ad campaign. If you want the best possible results for your ads, <a href=\"https://vividreal.com/digital-marketing/\">talk to our digital marketing experts</a> today.\n\n<span style=\"font-weight: 400;\">Generational marketing works best when you know the lives and interests of your consumers. In this article, we will be focusing on the consumers in India and hence I think 4 broad age groups are enough. Let’s call them:</span><span style=\"font-weight: 400;\"> </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traditionalists (60+ years old)</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generation X (36-59 years old)</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generation Y or Millennials (20-35 years old)</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generation Z (Less than 20 years old)</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Let us expand a bit and delve into the mindsets of each group and discuss the difference in marketing strategies for each one of them. </span>\n\n<span style=\"color: #00ccff;\"><b>Traditionalists</b></span>\n\n<span style=\"font-weight: 400;\">These are the oldest people we will talk about in this article. Even though almost everyone is connected to the internet, these are the kind of people who are less likely to spend money online. The number of Internet users from this age group is low compared to the other groups, with an estimated 40-60 per cent people being active on social media. Their presence on social networks such as Snapchat and Instagram are almost non-existential. But all of this might change soon. As the access to smartphones and cheap internet services grow easier, more traditionalists are expected to start using social media in the coming years. In fact, Facebook users aged 65 and over has doubled to 41% since 2012. </span>\n\n<span style=\"color: #00ccff;\"><b>Generation X</b></span>\n\n<span style=\"font-weight: 400;\">Also called baby boomers in the USA, these are people who have been working professionals for some time. Compared to the traditionalists, they are more likely to spend money online and invest money in activities that interest them. Most of the people in this group are married and probably have families of their own, which means they are the people you should target if your products/services are made for children who are not old enough to be consumers yet.</span>\n\n<span style=\"font-weight: 400;\">People in this age group are health conscious. They read a lot of magazines, newspapers, and blogs/articles. These people also use YouTube a lot, for tutorials, guides, product reviews, etc. They think highly of testimonials and often check websites for reviews of products/services they are interested in.</span>\n\n<span style=\"color: #00ccff;\"><b>Generation Y or Millennials</b></span>\n\n<span style=\"font-weight: 400;\">Millennials make up roughly 27 per cent of the world’s population and in India, they make up 34% of the population. People in this age group are mostly either students or people who have been working for a few years. Almost everyone in this age group is highly active on social media. Their favourite content can range from videos, blogs and articles. </span>\n\n<span style=\"font-weight: 400;\">These people tend to multitask regularly, and so content targeted at them should be attention-grabbing. They are easily enticed by discount codes, offers, and coupons. They also do not like waiting, so information must be quickly accessible and easy to understand. Majority of these consumers use mobile devices more than desktops and laptops. </span>\n\n<span style=\"font-weight: 400;\">The consumers from this particular age group are highly interested in emotional content. A backstory that moves them will create a bigger impact than the average content. This could be anything from real-life perspectives to stories. A lot of people check out websites like YouTube for self-help/beneficial content, recipes, tutorials, DIY crafts, etc.</span>\n\n<span style=\"font-weight: 400;\">Millennials are the chief wage earners in India with a 47 per cent share in the working-age population. They account for nearly half the working-age population in India. Most of their income is spent on entertainment and on food, clothing, and electronics. Millennials are more likely to spend than save. They also tend to research a product/service extensively before spending money. Their shopping decisions are based on availability and convenience. Most of them are impatient. So take extra time to make your websites easy to navigate and your web pages simple and user-friendly.</span>\n\n<span style=\"color: #00ccff;\"><b>Generation Z</b></span>\n\n<span style=\"font-weight: 400;\">These are people below the age of 20. They have a completely different set of tastes and preferences compared to the other age groups. Most of the people in this age group are not financially independent. The final decisions will be influenced by their parents/caretakers. However, they are highly active on social media. </span>\n\n<span style=\"font-weight: 400;\">Generation Z of India is extremely interested in technology. They are also aware of environmental and social problems and hence will be interested in brands that appear wholesome. They are extremely good at using the Internet, making them good researchers. They are also aware that most of the things taught in school (and more) can be easily learnt online. They cannot be lured with “sales talk” and click-baits. They prefer content that is highly personalized. This may include content having popular phrases and slangs. </span>\n\n<span style=\"font-weight: 400;\">Instagram is the best platform to showcase your brand to Generation Z. One of the best ways to market a product or service to them is through social media influencers. They have been found to trust micro-influencers more than any celebrity. These influencers often conduct “giveaways” and other similar competitions on their social media profiles. This is a marketing strategy that works really well with Generation Z. You can read more about using influencers for marketing </span><a href=\"https://vividreal.com/blog/5-ways-micro-influencers-can-up-your-marketing-game/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Next time you’re planning an ad campaign, keep the ages of your potential consumers in mind. Personalize content and use mediums they frequently use. These things will surely impact the success of your digital marketing campaigns. </span>\n\nIf you want to run ads that are profitable, it\'s completely possible. We\'d be more than happy to help. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us today</a>.', 'Introduction to Generational Marketing', '', 'publish', 'closed', 'open', '', 'introduction-to-generational-marketing', '', '', '2019-08-29 11:31:23', '2019-08-29 06:01:23', '', 0, 'https://vividreal.com/?p=6344', 0, 'post', '', 0),
(6345, 1, '2019-08-27 10:32:16', '2019-08-27 05:02:16', '', 'Generational-Marketing', '', 'inherit', 'closed', 'closed', '', 'generational-marketing', '', '', '2019-08-27 10:32:16', '2019-08-27 05:02:16', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Generational-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(6347, 1, '2019-08-27 10:55:39', '2019-08-27 05:25:39', '', 'Overlay ads better', '', 'inherit', 'closed', 'closed', '', 'overlay-ads-better', '', '', '2019-08-27 10:55:39', '2019-08-27 05:25:39', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Overlay-ads-better.png', 0, 'attachment', 'image/png', 0),
(6348, 1, '2019-08-27 10:59:56', '2019-08-27 05:29:56', '', 'Types of YouTube Ads', '', 'inherit', 'closed', 'closed', '', 'types-of-youtube-ads', '', '', '2019-08-27 10:59:56', '2019-08-27 05:29:56', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/Types-of-YouTube-Ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(6357, 1, '2019-08-30 10:10:01', '2019-08-30 04:40:01', '', 'vid discovery ads 2', '', 'inherit', 'closed', 'closed', '', 'vid-discovery-ads-2', '', '', '2019-08-30 10:10:01', '2019-08-30 04:40:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/08/vid-discovery-ads-2.png', 0, 'attachment', 'image/png', 0),
(6386, 7, '2019-09-17 17:42:47', '2019-09-17 12:12:47', '<span style=\"font-weight: 400;\">Here’s a fun activity for you. Try to remember a jingle or a tune from an ad you’ve seen. If you’re Indian, you’d probably remember the music from the Airtel ads. In fact, there are so many songs and jingles that come to mind; the Nokia tune, songs from Ujala and Washing Powder Nirma ads, etc. I’m sure you can remember many more jingles from other advertisements you’ve seen over the years. But do you remember seeing ads of those products in a magazine or a newspaper? Most people don’t. Do you think you’d remember these ads if it weren’t for those catchy songs? You probably wouldn’t. Jingles and tunes are extremely catchy and they stick with you for many years.</span>\n\n<span style=\"font-weight: 400;\">Okay, let us dive into nostalgia now. Plug your headphones in and click on the following sounds one by one and try to remember where you’ve heard them before!</span>\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/INTEL.mp3\"][/audio]\n\n&nbsp;\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/WINDOWS.mp3\"][/audio]\n\n&nbsp;\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/COLUMBIA.mp3\"][/audio]\n\n&nbsp;\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/FB.mp3\"][/audio]\n\n&nbsp;\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/HBO.mp3\"][/audio]\n\n&nbsp;\n\n[audio mp3=\"https://vividreal.com/wp-content/uploads/2019/09/WHATSAPP.mp3\"][/audio]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">We could go on and on. The point here is, you must have heard these sounds many times. You still hear jingles and other sounds associated with certain products/companies every day. You don’t really think of them or acknowledge their existence when you do, they just creep into your brain and stay there. Whenever you hear that sound again, you instantly think of a brand! It’s been years since I’ve played Clash of Clans, but I can still hear the sound it makes when its parent company, Supercell’s logo appears.</span>\n\n<span style=\"font-weight: 400;\">This is how sonic branding works. </span>\n\n<span style=\"font-weight: 400;\">Sonic branding is the practice of using sonic elements to create brand awareness. Simply put, it is the sound of your brand. It could be a short melody or a jingle or it could even be a long piece of music. Watch the ad below.</span>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https://www.youtube.com/embed/gjqG94txFmc\" allowfullscreen=\"allowfullscreen\"></iframe></div>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Some of you may remember this ad from Raymond. Sonic branding helps trigger emotions. Human beings are emotional beings. Hearing a jingle you’ve heard when you were a little kid, creates a certain familiarity. You feel a certain bond with that brand. This makes you more likely to buy their products. Sonic branding is about building a relationship between a brand and a potential customer.</span>\n\n<span style=\"font-weight: 400;\">To me, there’s so much nostalgia associated with this ad. I’ve never owned anything from Raymond, but the brand feels familiar because of the hundreds of times I’ve seen this ad. The music is probably why this ad got pretty much ingrained into my brain. That sax line that starts towards the end has been used by Raymond in all their ads. It’s actually from a classical Piano piece titled “Kinderszenen Op.15 No.7” by Schumann which you can hear below.</span>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https://www.youtube.com/embed/_RmuTuVWXy4\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">﻿</span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">﻿</span></iframe></div>\n<div></div>\n<span style=\"font-weight: 400;\">\nEven sounds that your products make, or sounds that are made during the manufacture of your products can be used as your product’s “sonic logo”. Coca-cola uses many sounds to create its unique sonic logo. Apart from a catchy jingle/song, their ads are usually accompanied by sounds of their bottle being opened, fizzing, sounds of someone drinking/gulping and then an “ah”. </span>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https://www.youtube.com/embed/8xCqmYbXH9w\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">﻿</span></iframe></div>\n<div></div>\n<span style=\"font-weight: 400;\">\nThe thing about sonic branding is, it surrounds us every day. Your brain registers all these sounds without even being aware of it. Years of watching an Intel Inside ad or booting up your desktop PC have made the sonic logos of Intel and Windows pretty much ingrained in your brain. You hear a sound and instantly, you know where it is from. The human brain takes around 0.146 seconds to react to a sound. Our sense of hearing is in fact, our fastest sense. Your brain can recognise a sound in just 0.05 seconds. The “stapes reflex”, which is a defence mechanism of the ear that protects it from extremely loud sounds, kicks in 0.025 seconds after the sound reaches your ear. </span>\n\n<span style=\"font-weight: 400;\">With hundreds of thousands of logos and ads all around us, sonic branding helps a brand to stick out and be remembered. So many visual logos exist but comparatively, there are very few sonic logos out there. Can you draw Airtel’s logo from memory? If you’ve heard their jingle, you’d be able to identify it anywhere. We tend to remember jingles and other sounds more than any visual logo. It is obvious from this, why exactly sonic branding is important.</span>\n\nIf you\'re looking for help with anything related to branding, you can reach out to us <a href=\"https://vividreal.com/branding-solutions/\">here</a>.\n\n&nbsp;', 'What is Sonic Branding?', '', 'publish', 'closed', 'open', '', 'what-is-sonic-branding', '', '', '2019-09-17 17:42:47', '2019-09-17 12:12:47', '', 0, 'https://vividreal.com/?p=6386', 0, 'post', '', 0),
(6387, 1, '2019-09-16 14:15:24', '2019-09-16 08:45:24', '\"INTEL\". Released: 2019.', 'Audio 1', '', 'inherit', 'closed', 'closed', '', 'intel', '', '', '2019-09-16 14:15:24', '2019-09-16 08:45:24', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/INTEL.mp3', 0, 'attachment', 'audio/mpeg', 0),
(6388, 1, '2019-09-16 14:16:31', '2019-09-16 08:46:31', '\"WINDOWS\". Released: 2019.', 'Audio 2', '', 'inherit', 'closed', 'closed', '', 'windows', '', '', '2019-09-16 14:16:31', '2019-09-16 08:46:31', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/WINDOWS.mp3', 0, 'attachment', 'audio/mpeg', 0),
(6389, 1, '2019-09-16 14:16:32', '2019-09-16 08:46:32', '\"WHATSAPP\". Released: 2019.', 'WHATSAPP', '', 'inherit', 'closed', 'closed', '', 'whatsapp', '', '', '2019-09-16 14:16:32', '2019-09-16 08:46:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/WHATSAPP.mp3', 0, 'attachment', 'audio/mpeg', 0),
(6390, 1, '2019-09-16 14:16:33', '2019-09-16 08:46:33', '\"HBO\". Released: 2019.', 'HBO', '', 'inherit', 'closed', 'closed', '', 'hbo', '', '', '2019-09-16 14:16:33', '2019-09-16 08:46:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/HBO.mp3', 0, 'attachment', 'audio/mpeg', 0);
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(6391, 1, '2019-09-16 14:16:34', '2019-09-16 08:46:34', '\"FB\". Released: 2019.', 'FB', '', 'inherit', 'closed', 'closed', '', 'fb', '', '', '2019-09-16 14:16:34', '2019-09-16 08:46:34', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/FB.mp3', 0, 'attachment', 'audio/mpeg', 0),
(6392, 1, '2019-09-16 14:16:35', '2019-09-16 08:46:35', '\"COLUMBIA\". Released: 2019.', 'COLUMBIA', '', 'inherit', 'closed', 'closed', '', 'columbia', '', '', '2019-09-16 14:16:35', '2019-09-16 08:46:35', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/COLUMBIA.mp3', 0, 'attachment', 'audio/mpeg', 0),
(6394, 1, '2019-09-16 14:19:45', '2019-09-16 08:49:45', '', 'SONIC-BRANDING', '', 'inherit', 'closed', 'closed', '', 'sonic-branding', '', '', '2019-09-16 14:19:45', '2019-09-16 08:49:45', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/SONIC-BRANDING.jpg', 0, 'attachment', 'image/jpeg', 0),
(6411, 7, '2019-09-17 17:32:25', '2019-09-17 12:02:25', '<span style=\"font-weight: 400;\">We have reached the zenith of convenience in both shopping and retail business. All thanks to Amazon - the largest e-commerce company in the world.</span>\n\n<span style=\"font-weight: 400;\">As with brick and mortar businesses, advertising is a pivotal factor that influences sales figures even for online stores.</span>\n\n<span style=\"font-weight: 400;\">Earlier, Google and Facebook dominated the advertising stage. Now Amazon too has come into the picture.</span>\n\n<span style=\"font-weight: 400;\">But, the advertising picture is painted differently with Amazon.</span>\n\n<span style=\"font-weight: 400;\">Being both a shopping mall and a search engine all by itself, Amazon users come with only one intent- check out the products on the online store and buy what they need. </span>\n\n<span style=\"font-weight: 400;\">The user intent for Amazon can account for the double-digit conversion rate of 10% as compared to 3.26% for Facebook ads and less than 1% for Google display ads.</span>\n\n<span style=\"font-weight: 400;\">Amazon has come up with different types of ads aimed at influencing customers at various points along the sales funnel.</span>\n\nBefore we move on, if you\'re looking to invest in online marketing, <a href=\"https://vividreal.com/digital-marketing/\">talk to our experts</a> to find out how you can make the most out of your ad campaigns.\n\n<span style=\"color: #00ccff;\"><b>Headline Search Ads</b></span><span style=\"font-weight: 400;\">, now known as </span><span style=\"color: #00ccff;\"><b>Sponsored Brands</b></span><span style=\"font-weight: 400;\"> are ads that are shown during the awareness stage of the funnel implying that creating brand awareness is the goal for this type of campaign.</span>\n\n<span style=\"font-weight: 400;\">Sponsored Brands are keyword-targeted PPC ads on Amazon that are displayed at the top of the search results page. It includes a custom logo, headline, and up to 3 products along with their images. </span>\n\n<span style=\"font-weight: 400;\">It is the first line of products relevant to the search query displayed on the search result page and therefore they are bound to get noticed by the searchers.</span>\n\n<span style=\"font-weight: 400;\">When clicked on the product element on the Headline Search Ad, the user will be redirected to a page containing the details of that product whereas clicking on the logo, headline or ad copy will take you to a customized landing page such as a store. </span>\n\n<span style=\"font-weight: 400;\">In order to ensure that your ads turn up in front of the most promising audience, the right keywords have to be bid upon. </span>\n\n<span style=\"font-weight: 400;\">If you have run a Sponsored Products Ad for your brand, the data from its Search Term Reports and automatic campaign feature can be utilized for identifying the keywords that will convert. </span>\n\n<span style=\"font-weight: 400;\">If not, you can rely on the standard keyword research methodologies employed for PPC ads.</span>\n\n<span style=\"font-weight: 400;\">The following are the main keyword categories from which keyword harvesting can be done:</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Generic Keyword</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">The user might be looking for a particular product, but he might not have an idea about which brand to go for. So he will just enter the type of product he wants into the search box.</span>\n\n<span style=\"font-weight: 400;\">For example, when searching for ‘bird food’ the following ads pop up as the headline search ad. </span>\n\n<img class=\"alignnone size-full wp-image-6424\" src=\"https://vividreal.com/wp-content/uploads/2019/09/ad-1.png\" alt=\"\" width=\"1530\" height=\"385\" />\n\n<span style=\"font-weight: 400;\">This brand placed the highest bid on the keyword ‘bird food’ and hence got a placement on the Amazon SERP. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Branded Product Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Here the customer knows what product from which brand he is looking for and therefore includes the brand name into the search.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Competitor Branded Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Amazon is a platform where there is fierce competition between brands. It isn\'t surprising to see brands use the keywords of their competitors in order to stay on top of the advertising game.</span>\n\n<img class=\"alignnone size-full wp-image-6422\" src=\"https://vividreal.com/wp-content/uploads/2019/09/ad-3.png\" alt=\"\" width=\"1571\" height=\"383\" />\n\n<span style=\"font-weight: 400;\">In the above example, a headline search ad for Propet Women’s Shoes is displayed when searched for ‘Nike Women’s Shoes’</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Complementary Product Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Some products are usually used along with accessories that complement its function such as antioxidant serums and sunscreen lotions are often used together as a part of the skincare regime. Hence, a sunscreen brand may use ‘anti-oxidant serum’ as a keyword for their ad.</span>\n\n<span style=\"font-weight: 400;\">Amazon has thought about everything when it comes to advertising. They have provided advertisers with powerful tools for managing campaigns and reports that give valuable data for analysing the performance and profitability of these ads. </span>\n\n<span style=\"font-weight: 400;\">Unfortunately, not every business can avail the benefits of headline search ads. Sellers and vendors must meet certain criteria in order to run such campaigns. For instance, only an Amazon professional seller who is a brand owner in Seller Central can put up headline ads.</span>\n\n<span style=\"font-weight: 400;\">Amazon is the place where more than 310 million customer journeys begin and end. </span>\n\n<span style=\"font-weight: 400;\">The prominent positioning of Headline Search Ads ensures a wider brand and product visibility for those businesses who want their products to be seen and heard.</span>\n\nTalk to our digital marketing experts for the best possible results on your ad campaigns. Reach us <a href=\"https://vividreal.com/digital-marketing/\">here</a>.', 'Amazon Headline Search Ads', '', 'publish', 'closed', 'open', '', 'amazon-headline-search-ads', '', '', '2019-09-17 17:32:25', '2019-09-17 12:02:25', '', 0, 'https://vividreal.com/?p=6411', 0, 'post', '', 0),
(6413, 8, '2019-09-17 17:42:02', '2019-09-17 12:12:02', '<span style=\"font-weight: 400;\">Swiggy, on their 5th anniversary, decided to celebrate by giving away offers and promotional codes. As a part of their anniversary, they even conducted a “game” on Instagram. They posted pictures of characters seated at a table, which when viewed from their main profile page, formed a collage of a larger picture of a long table around which characters were seated, enjoying a feast.</span>\n\n<span style=\"font-weight: 400;\">The game was simple. The first person to comment “</span><span style=\"color: #00ccff;\"><b>#hbdswiggy</b></span><span style=\"font-weight: 400;\">” on posts that show a character sitting on a chair would get a 1000Rs Amazon gift card. If the chair was orange, they’d get a 10,000Rs Amazon gift card. The result? Swiggy’s Instagram page had a huge increase in overall engagement. They were getting hundreds of comments in a matter of 2-3 seconds. Their average number of comments per post went from 30-100 to over 2000. Some of their posts even ended up getting over 6000 comments!</span>\n\n<span style=\"font-weight: 400;\">This is one example of gamification in digital marketing. Gamification is the application of game mechanisms to non-game activities and contexts. Swiggy created a fun and innovative way of promoting its Instagram page by conducting a “game”.</span>\n\n<span style=\"font-weight: 400;\">Swiggy is no stranger when it comes to such fun and quirky Instagram games. Earlier they conducted another campaign where followers had to DM their Instagram page with voice notes. They had to make the waveform on the voice notes resemble food shapes!</span>\n\n[caption id=\"attachment_6414\" align=\"alignnone\" width=\"478\"]<img class=\"size-full wp-image-6414\" src=\"https://vividreal.com/wp-content/uploads/2019/09/swiggy.png\" alt=\"\" width=\"478\" height=\"343\" /> Looks like a shawarma rotisserie to me![/caption]\n\n<span style=\"font-weight: 400;\">They ended up receiving more than 1,50,000 DMs and observed a 30 per cent increase in the number of followers.</span>\n\n<span style=\"font-weight: 400;\">Another popular example of gamification is from a Coca-Cola ad campaign in Hong Kong. People of Hong Kong were asked to download an app on their phones. At night when Coca-Cola’s ad ran on their television sets, they were asked to open the app and shake or “chok” the phone to win instant prizes. “Chok” was a popular slang at that time in Hong Kong, which meant “rapid motion”.</span>\n\n<span style=\"font-weight: 400;\">Gamification was even used in the US army’s promotional/recruiting campaign. Candidates were asked to sign up with their personal details and were offered a free-to-download FPS (first-person shooter) game. Candidates would then get to play with other candidates online. According to their performance, they would be rewarded with Badges of Honour and other rewards, similar to actual medals and titles bestowed by the military. This proved to be an excellent promotional strategy for the US Army, helping spread awareness and increasing the number of army recruits. </span>\n\n<span style=\"font-weight: 400;\">Gamification puts a fun twist on your marketing. It’s a creative way of getting people to interact with your brand. Since the audience is presented with something fun, more people will willingly participate. Instead of regular campaigns where you pay to get more people to look at what you have, in these campaigns, people actually want to be included in what you have to offer. Pair these campaigns with attractive prizes, and you get a campaign that might just go viral. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">There are many advantages and disadvantages to using this technique.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>More engagement.</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">More people get involved. It goes without saying, people like to have fun.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>People feel a sense of achievement. </b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Rewards, titles, discount codes help people stay motivated. This keeps them engaged for a longer time and helps attract others too!</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Tap into the competitive spirit of your audience.</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">People are competitive! Friends, families and social media contacts get involved and they all try to best each other, skyrocketing post engagement!</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">However, if not planned well, gamification will not work the way you want it to. It’s easy to get carried away and try to create a fun experience for someone else. You must always have a clear idea of what goals you are trying to achieve through your campaigns. People also get bored really easily. So either make your rewards satisfactory or keep them motivated in other ways. You constantly need to have creative ideas and should also be updated with current gaming trends. Create activities that haven’t been used a hundred times by others. Also, nothing is fun when it is forced. People should participate in their own terms, forced gamification efforts will fail without a doubt. </span>\n\n<span style=\"font-weight: 400;\">While we’re on the topic of disadvantages of gamification, let’s talk about another example. Uber had used certain gamification techniques on its app for its drivers. Drivers are encouraged to take up more rides. They are offered monetary rewards if they complete certain milestones. New rides even appear on the app before the current ride has ended. Kinda like how Netflix recommends the next episode even before the current episode has finished! But this had a somewhat adverse effect on the drivers. They started working longer hours enticed by all the rewards that they were offered. For them, a few extra hours of work meant extra money at the end of the day. This made them work even when they were tired, which would increase the risk of road accidents. Uber finally had to take measures to reduce the number of hours worked.</span>\n\n<span style=\"font-weight: 400;\">Gamification is surely a great way to increase engagement and spread brand awareness. Are you ready to try spicing things up in your marketing campaigns? Try creating a fun event or a competition. Plan it well and reap the rewards later.</span>\n\nIf you\'re looking for creative ways to market your products and services, our digital marketing strategists would love to help. Talk to us <a href=\"https://vividreal.com/digital-marketing/\">here</a>.', 'Gamification in Digital Marketing', '', 'publish', 'closed', 'open', '', 'gamification-in-digital-marketing', '', '', '2019-09-17 17:42:02', '2019-09-17 12:12:02', '', 0, 'https://vividreal.com/?p=6413', 0, 'post', '', 0),
(6414, 1, '2019-09-17 16:04:17', '2019-09-17 10:34:17', '', 'swiggy', 'Looks like a shawarma rotisserie to me!', 'inherit', 'closed', 'closed', '', 'swiggy', '', '', '2019-09-17 16:04:17', '2019-09-17 10:34:17', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/swiggy.png', 0, 'attachment', 'image/png', 0),
(6418, 1, '2019-09-17 16:44:54', '2019-09-17 11:14:54', '', 'amazon ad 3', '', 'inherit', 'closed', 'closed', '', 'amazon-ad-3', '', '', '2019-09-17 16:44:54', '2019-09-17 11:14:54', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/amazon-ad-3.png', 0, 'attachment', 'image/png', 0),
(6419, 1, '2019-09-17 16:44:57', '2019-09-17 11:14:57', '', 'shoes ad', '', 'inherit', 'closed', 'closed', '', 'shoes-ad', '', '', '2019-09-17 16:44:57', '2019-09-17 11:14:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/shoes-ad.png', 0, 'attachment', 'image/png', 0),
(6420, 1, '2019-09-17 16:45:00', '2019-09-17 11:15:00', '', 'bird food ad', '', 'inherit', 'closed', 'closed', '', 'bird-food-ad', '', '', '2019-09-17 16:45:00', '2019-09-17 11:15:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/bird-food-ad.png', 0, 'attachment', 'image/png', 0),
(6422, 1, '2019-09-17 16:48:12', '2019-09-17 11:18:12', '', 'ad 3', '', 'inherit', 'closed', 'closed', '', 'ad-3', '', '', '2019-09-17 16:48:12', '2019-09-17 11:18:12', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/ad-3.png', 0, 'attachment', 'image/png', 0),
(6423, 1, '2019-09-17 16:48:14', '2019-09-17 11:18:14', '', 'ad 2', '', 'inherit', 'closed', 'closed', '', 'ad-2', '', '', '2019-09-17 16:48:14', '2019-09-17 11:18:14', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/ad-2.png', 0, 'attachment', 'image/png', 0),
(6424, 1, '2019-09-17 16:48:16', '2019-09-17 11:18:16', '', 'ad 1', '', 'inherit', 'closed', 'closed', '', 'ad-1', '', '', '2019-09-17 16:48:16', '2019-09-17 11:18:16', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/ad-1.png', 0, 'attachment', 'image/png', 0),
(6426, 1, '2019-09-17 16:49:48', '2019-09-17 11:19:48', '', 'Amazon-Headline-search-Ads', '', 'inherit', 'closed', 'closed', '', 'amazon-headline-search-ads', '', '', '2019-09-17 16:49:48', '2019-09-17 11:19:48', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/Amazon-Headline-search-Ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(6427, 1, '2019-09-17 16:49:50', '2019-09-17 11:19:50', '', 'Gamification-in-Digital-Marketing', '', 'inherit', 'closed', 'closed', '', 'gamification-in-digital-marketing', '', '', '2019-09-17 16:49:50', '2019-09-17 11:19:50', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/09/Gamification-in-Digital-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(6629, 7, '2019-10-10 09:28:17', '2019-10-10 03:58:17', '<span style=\"font-weight: 400;\">Companies have always relied on building personal relationships to gain customer trust and build their businesses. They have thrived by meeting clients and conducting business with them in person. While this has worked perfectly for decades, it isn’t the case anymore. If you want to grow, you need to go mobile. </span>\n\n<span style=\"font-weight: 400;\">Within a few minutes, all your products and services can be made available to the entire world. People from any country with access to the internet can view and buy your products. With all the different forms of online transaction services available, you do not have to meet your customer or interact with them to conduct business with them. M-Commerce brings many advantages to a business. Here we will look into how M-Commerce has changed the B2B scene.</span>\n\n<span style=\"font-weight: 400;\">M-Commerce stands for mobile commerce. It is about buying, selling, and conducting all sorts of E-Commerce transactions through mobile devices such as smartphones and tablets. </span>\n\n<span style=\"font-weight: 400;\">B2B going mobile opens up a world of opportunities. As more and more transactions happen on mobile devices, there is an amazing opportunity to be seized in the B2B mobile commerce space, if the industry is willing to make a few changes.</span>\n\n<span style=\"font-weight: 400;\">B2B customers want a hassle-free, frictionless experience. A seamless experience drives more sales and builds customer loyalty. Having an online store simplifies the conversion process and makes it more streamlined. If you\'re planning on setting up an online store for your business, <a href=\"https://vividreal.com/custom-applications/\">talk to us</a>.</span>\n\n<span style=\"color: #00ccff;\"><b>Advantages of mobile commerce for B2B</b></span>\n\n<span style=\"font-weight: 400;\">The advantages of M-Commerce are many, let us take a quick glance at some of the important ones.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Greater ordering efficiency:</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Ask anyone who prefers online shopping why they like it and they’ll all give you the same answer. Convenience. It’s really easy to find what you want, place an order, make payment and get it delivered to your doorstep. This makes it a really efficient way of driving sales. </span>\n\n<span style=\"font-weight: 400;\">This isn’t beneficial just to the consumers. Companies can easily update their stock and add more products by easily scanning barcodes and uploading pictures, making them ready to be sold at the press of a few buttons. </span>\n\n<span style=\"font-weight: 400;\">Integration with mobile payment makes everything so much easier. Whenever I have to buy something online, I am more likely to buy something if they have my favourite method of online payment. If they don’t, I might just visit another site. With M-Commerce, it is easier to get what you want, at just a few taps away on your smartphones. M-Commerce creates new marketing opportunity because of its ease. Plus, you carry your phones and tablets with you everywhere. You’re literally carrying an online store with you. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Provides easy store access</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can view products, sort them by price and any other available filter. New products will be automatically updated on the web-store. Out of stock products will either be marked or won’t be shown at all.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Direct Communication</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Mobile commerce offers a direct and easy way of talking to your customers. You can notify them of products being in stock, delivery details, discounts, etc via push notifications. People are more likely to open push notifications than ads when they serve the same purpose. </span>\n\n<span style=\"font-weight: 400;\">On most online shopping sites you can get live updates on the products you\'ve bought. This is a must-have feature as people are always curious to know when their products will reach them. If something is out of stock, there\'s no need to worry. Just type in your email ID and when it\'s back in stock, you will get an email. The arrival of new products will also be notified via email. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>HQ Images of products.</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Customers get high-quality pictures of whatever they want on your store. When you are shopping online, pictures are the main way of knowing if the product is the one you\'re looking for. It\'s also a way of checking if the product\'s quality matches your expectations or not.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Customer testimonials.</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Another way to check a product\'s quality is to read its reviews. Almost everyone reads reviews before buying anything online. It is one of the most reliable ways of knowing the quality of a product.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Easy searching features.</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">It\'s easy to find what you\'re looking for. Just take your phone and type in what you want and you\'ll instantly get a list of products. No time wasted.</span>\n\n<span style=\"font-weight: 400;\">All in all, B2B business making the move to M-Commerce is only going to be beneficial for them. With millions of customers all around the world, M-Commerce opens up a world of opportunity for the B2B industry. <a href=\"https://vividreal.com/custom-applications/\">Talk to us</a> if you\'re interested in setting up an online store for your business.</span>\n\n&nbsp;', 'M-Commerce for B2B businesses', '', 'publish', 'closed', 'open', '', 'm-commerce-for-b2b-businesses', '', '', '2019-10-10 09:28:17', '2019-10-10 03:58:17', '', 0, 'https://vividreal.com/?p=6629', 0, 'post', '', 0),
(6631, 7, '2019-10-10 09:31:31', '2019-10-10 04:01:31', '<span style=\"font-weight: 400;\">Considering yourself as one among the audience, what are your thoughts about the advertisements you come across on a daily basis?</span>\n\n<span style=\"font-weight: 400;\">Some are disruptive and intrusive. Some are just click-baits and completely irrelevant. And some are just plain annoying, aren’t they?</span>\n\n<span style=\"font-weight: 400;\">This aversion towards advertisements stems from the notoriety that sales talk has garnered over generations with marketers pulling out every dirty trick in the bag to make people buy their stuff. Now, the crowd has gotten a whole lot smarter and they just don’t like being sold to.</span>\n\n<span style=\"font-weight: 400;\">Given this scenario, marketers are having a tough time to get their products seen and heard above all that marketing noise.</span>\n\n<span style=\"font-weight: 400;\">But they have not accepted defeat. They have relentlessly continued to hunt for new ways to connect and engage with their audience. Since then, advertorials have taken an honourable position in the digital marketer\'s armoury by helping them sneak up on the user’s feeds and websites he visits in the form of an informative article.</span>\n\n<span style=\"font-weight: 400;\">Advertorials are not like your typical ad copy with exaggerated claims, catchy phrases and image aesthetics.</span>\n\n<span style=\"font-weight: 400;\">As the name suggests, an advertorial is what you get when you slap together an advertisement and an editorial.</span>\n\n<span style=\"font-weight: 400;\">In a way, they are advertisements in disguise. </span>\n\n<span style=\"font-weight: 400;\">The editorial disguise works well because we don’t look at editorials the same way as advertisements. Editorials are generally perceived as an authentic piece of content written by someone who has profound authority on that particular subject and published on a reputed platform to enlighten the reader with the wealth of knowledge that it brings.</span>\n\n<span style=\"font-weight: 400;\">As you can see, the attributes of an advertisement come nowhere near that of an editorial. </span>\n\n<span style=\"font-weight: 400;\">And hence we go for the disguise.  </span>\n\n<span style=\"font-weight: 400;\">Advertorials are not a recent discovery. They have been in existence long before digital advertisements surfaced and ruled the marketing domain. </span>\n\n<span style=\"font-weight: 400;\">If you are wondering what a classic advertorial looked like, check out the example below:</span>\n\n<img class=\"alignnone size-full wp-image-6633\" src=\"https://vividreal.com/wp-content/uploads/2019/10/adv1.jpeg\" alt=\"\" width=\"1177\" height=\"798\" />\n\n<span style=\"font-weight: 400;\">Guinness Guide to Oysters is one of the earliest examples of an advertorial that was published in a magazine in the year 1950. </span>\n\n<span style=\"font-weight: 400;\">This clever content marketing trick was pulled by David Ogilvy long before content marketing even emerged as a dominating marketing discipline. </span>\n\n<span style=\"font-weight: 400;\">Here, Ogilvy has thrown conventional advertising principles to the wind and created a masterpiece of an ad for a beer company named Guinness.</span>\n\n<span style=\"font-weight: 400;\">Notice how he has kept a larger portion of the Ad space to providing valuable information to the reader. We bet there were many people who were actually interested in the types of oysters they ate because this piece of advertorial was a hit with the general public <a style=\"color: rgb(102, 102, 102); text-decoration:none; font-weight: normal\" href=\"https://aucasinosonline.com/casino-reviews/kahuna-casino-review/\">kahuna online casino login</a>. People tore it out of the magazine and kept it for future reference. Even restaurants used to hang it on their walls. </span>\n\n<span style=\"font-weight: 400;\">That was the power this advertorial wielded over the audience. </span>\n\n<span style=\"font-weight: 400;\">And the product promotion, it can be seen at the very end of the page. As a footnote. </span>\n\n<span style=\"font-weight: 400;\">But that did not stop this ad from being effective. It was a huge success!</span>\n\n<span style=\"font-weight: 400;\">Coming back to the 21st century, marketers can still learn a valuable lesson from this historic example. </span>\n\n<span style=\"font-weight: 400;\">And it looks like they have.</span>\n\n<span style=\"font-weight: 400;\">Check out this piece of content paid for by Mitsubishi Heavy Industries for publishing on <a href=\"https://www.forbes.com/sites/mitsubishiheavyindustries/2019/05/03/the-little-known-story-of-how-a-400-year-old-relationship-changed-japanese-and-dutch-business-culture/#6683c0bc55d7\">Forbes</a>, one of the most trusted media companies in the world. </span>\n\n<img class=\"alignnone size-full wp-image-6635\" src=\"https://vividreal.com/wp-content/uploads/2019/10/adv2.png\" alt=\"\" width=\"512\" height=\"271\" />\n\n<span style=\"font-weight: 400;\">Let\'s take a look at what makes this advertorial effective:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is published on a credible and reputed platform. The authenticity of the website is passed on to the content it publishes thus gaining the reader\'s trust easily.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The content adheres to the native editorial format. Consequently, the reader does not perceive the content as an advertisement, but as an informative post about relationships that changed the business culture in two countries.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It provides the reader with an interesting read. As you can see, the brand has selected an awesome topic and subtly blended the sales pitch into the content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, notice the display ad that has cropped up on the right-hand side of the post. It also sports a call to action that takes the reader to a destination where he/she can learn more about the brand.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">And now you know how to make your advertisements non-intrusive and less-annoying using advertorials.</span>\n\n<span style=\"font-weight: 400;\">On a closing note, advertorials are not to be confused with content marketing. They can never be a replacement for content marketing. It is just a paid option you can delve into for getting your content across to a larger audience and to step up your advertising game.</span>', 'What are Advertorials?', '', 'publish', 'closed', 'open', '', 'advertorials', '', '', '2019-10-10 09:31:31', '2019-10-10 04:01:31', '', 0, 'https://vividreal.com/?p=6631', 0, 'post', '', 0),
(6632, 1, '2019-10-09 16:07:05', '2019-10-09 10:37:05', '', 'Advertorials', '', 'inherit', 'closed', 'closed', '', 'advertorials', '', '', '2019-10-09 16:07:05', '2019-10-09 10:37:05', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/Advertorials.jpg', 0, 'attachment', 'image/jpeg', 0),
(6633, 1, '2019-10-09 17:28:05', '2019-10-09 11:58:05', '', 'advertorials', '', 'inherit', 'closed', 'closed', '', 'adv1', '', '', '2019-10-09 17:28:05', '2019-10-09 11:58:05', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/adv1.jpeg', 0, 'attachment', 'image/jpeg', 0),
(6635, 1, '2019-10-09 17:30:56', '2019-10-09 12:00:56', '', 'adv2', '', 'inherit', 'closed', 'closed', '', 'adv2', '', '', '2019-10-09 17:30:56', '2019-10-09 12:00:56', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/adv2.png', 0, 'attachment', 'image/png', 0),
(6637, 1, '2019-10-10 09:20:08', '2019-10-10 03:50:08', '', 'M-Commerce', '', 'inherit', 'closed', 'closed', '', 'm-commerce', '', '', '2019-10-10 09:20:08', '2019-10-10 03:50:08', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/M-Commerce.jpg', 0, 'attachment', 'image/jpeg', 0),
(6644, 7, '2019-10-25 10:06:07', '2019-10-25 04:36:07', '<span style=\"font-weight: 400;\">Chances are you’ve probably wanted to create YouTube videos at least at one point in your life. I’ve had fantasies of creating a really cool gaming channel that would host videos of me being really bad at games! </span>\n\n<span style=\"font-weight: 400;\">YouTube is the second largest search engine, right after Google. With over 1 billion users, it is one of the biggest platforms to host original content. YouTube has a massive creator community, with tons of creators having millions of subscribers each. Popular YouTuber PewDiePie has over 101 million subscribers! </span><a href=\"https://www.tubics.com/blog/number-of-youtube-channels/\"><span style=\"font-weight: 400;\">It is estimated that there are over 8000 channels with more than 1 million subscribers each!</span></a><span style=\"font-weight: 400;\"> Many people make a living off of creating content on YouTube.</span>\n\n<span style=\"font-weight: 400;\">Managing a YouTube channel for the uninitiated can be quite a task. There are so many things you need to take care of. So many stats you need to keep an eye on. Luckily. YouTube Studio beta is here!</span>\n\n<span style=\"font-weight: 400;\">YouTube Studio is a new and improved revamped version of YouTube’s Creator Studio. It is a great place to manage your content on YouTube. It is like Google Analytics, for your YouTube Channel. You get all the stats you need on the content you make on YouTube Studio.</span>\n\n<span style=\"font-weight: 400;\">It is a great tool for finding data and insights on your channel’s performance. It gives you details on the performance of your channel in general and of each video you’ve uploaded.</span>\n\n<span style=\"font-weight: 400;\">Before we move on if you\'ve ever considered running video ads to promote your YouTube channel, <a href=\"https://vividreal.com/digital-marketing/\">talk to us today</a>. Also, check out our detailed article on <a href=\"https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/\">promoting your YouTube channel.</a></span>\n\n<span style=\"color: #00ccff;\"><b>What’s new?</b></span>\n\n<span style=\"font-weight: 400;\">YouTube Analytics has a more powerful real-time report. You can view details like real-time views in the past 1 hour or 2 days. It has a much more user-friendly interface. For example, in the dashboard, we have 4 different types of cards. Namely video snapshot, ideas for you, news, and channel analytics.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Video snapshot:</b></span><span style=\"font-weight: 400;\"> This card shows you the performance of your latest video. You can compare the stats of your new video to those of your previous videos. However, data on your newly uploaded videos do not appear instantly and may take time.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Ideas for you:</b></span><span style=\"font-weight: 400;\"> This section displays personalized recommendations from YouTube. These help you get ideas that you can use for your future videos.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>News:</b></span><span style=\"font-weight: 400;\"> Get the latest news and updates from the YouTube creator community. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Channel Analytics:</b></span><span style=\"font-weight: 400;\"> Here you’ll get a quick overview of your channel’s stats including your subscriber count.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">In the </span><span style=\"color: #00ccff;\"><b>videos </b></span><span style=\"font-weight: 400;\">section, you can edit various attributes of your video. You can edit the video titles, add a description, and add tags that will help your video get discovered.</span>\n\n<span style=\"font-weight: 400;\">Then you’ll see the </span><span style=\"color: #00ccff;\"><b>Analytics </b></span><span style=\"font-weight: 400;\">section. This is where you can see the stats of your videos and your channel.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Overview:</b></span><span style=\"font-weight: 400;\"> This section gives you all the stats you need on your channel. A graph shows your channel’s watch time, number of views, and the number of subscribers. Your top videos will also be shown with information on their realtime activity for the past 48 hours or 60 minutes.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Reach:</b></span><span style=\"font-weight: 400;\"> Here you can get stats on the overall reach of your videos. Stats like impressions, click-through rate, traffic source type, top external sources, impressions, watch time, top search terms are also shown here.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Engagement:</b></span><span style=\"font-weight: 400;\"> This section tells you what videos of yours are being watched and the total number of minutes watched. You can also see the average time people spend watching your videos.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Audience:</b></span><span style=\"font-weight: 400;\"> All the information you need on your audience is available here. Everything from the average number of videos watched per viewer to the gender and age of the audience will be shown here.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Revenue:</b></span><span style=\"font-weight: 400;\"> This section is available to the creators in the YouTube Partner Program. Your earnings are tracked here along with other details like the number of videos that are monetized, estimated average gross revenue per thousand plays and many more. You can even check which of your videos are earning you the most money. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">In the comments section, we can control how people view and post comments on your YouTube Channel. YouTube lets you hold potentially inappropriate comments for review. You can also block comments that have links or those that contain specific words. You can even prevent certain users from commenting on your videos.</span>\n\n<span style=\"font-weight: 400;\">The monetization section helps you set up an AdSense account and link it to your YouTube account. You can control various monetization settings. However keep in mind that to actually monetize your videos, your channel needs to pass certain criteria put forward by YouTube. You need over 4000 hours of annual viewing time and a minimum of 1000 subscribers to monetize your account. This is achievable if you regularly post good quality content.</span>\n\n<span style=\"font-weight: 400;\">These are some of the basic features of YouTube Studio beta. If you are just starting out, it is important that you have fun. Do not focus on the number of subscribers or views you have. Make good content, and keep at it! <a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> if you\'re planning on running an ad campaign to promote your YouTube channel. We\'d love to help!</span>\n\n&nbsp;', 'Introduction to YouTube Studio beta', '', 'publish', 'closed', 'open', '', 'introduction-to-youtube-studio-beta', '', '', '2019-10-25 10:06:07', '2019-10-25 04:36:07', '', 0, 'https://vividreal.com/?p=6644', 0, 'post', '', 0),
(6645, 1, '2019-10-24 17:21:59', '2019-10-24 11:51:59', '', 'framework', '', 'inherit', 'closed', 'closed', '', 'framework', '', '', '2019-10-24 17:21:59', '2019-10-24 11:51:59', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/framework.jpg', 0, 'attachment', 'image/jpeg', 0),
(6646, 1, '2019-10-24 17:22:00', '2019-10-24 11:52:00', '', 'YouTube-Studio-beta', '', 'inherit', 'closed', 'closed', '', 'youtube-studio-beta', '', '', '2019-10-24 17:22:00', '2019-10-24 11:52:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/YouTube-Studio-beta.jpg', 0, 'attachment', 'image/jpeg', 0),
(6647, 1, '2019-10-24 17:24:54', '2019-10-24 11:54:54', '', 'Web-DesignTrends', '', 'inherit', 'closed', 'closed', '', 'web-designtrends', '', '', '2019-10-24 17:24:54', '2019-10-24 11:54:54', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/Web-DesignTrends.jpg', 0, 'attachment', 'image/jpeg', 0),
(6650, 7, '2019-10-25 10:39:34', '2019-10-25 05:09:34', '<span style=\"font-weight: 400;\">Coding can get really tiresome. Lines upon lines of codes have to be laid down sometimes, and it can prove to be quite a task. This is where frameworks come into play.</span>\n\n<span style=\"font-weight: 400;\">Frameworks provide a basic structure upon which PHP coders can develop web applications. It makes the entire coding process faster and more streamlined. Coding can get monotonous and repetitive and frameworks provide some comfort. </span>\n\n<span style=\"font-weight: 400;\">Frameworks are not recommended if you are working on a simple, static website. Some developers consider the use of frameworks for simpler websites to be a hassle. Frameworks are usually used for dynamic websites with a lot of things going on. </span>\n\n<span style=\"font-weight: 400;\">The general working behind a PHP Framework is referred to as MVC. But before we move on to explaining what an MVC is, if you need any help with web development and design, <a href=\"https://vividreal.com/web-development/\">we\'re here to help</a>. Talk to us today.</span>\n\n<span style=\"color: #00ccff;\"><b>What is an MVC?</b></span>\n\n<span style=\"font-weight: 400;\">An MVC or a model view controller is an architectural pattern that separates an application’s business logic and its UI. A business logic manages the communication between an end-user interface and a database. It has 3 components. The Model, View, and Controller. Each component handles specific tasks. </span>\n\n<span style=\"font-weight: 400;\">The View component handles all the user interface side of the application. This includes all the text boxes, buttons, dropdown menus, etc that the user interacts with. The Model component handles all the data related logic that a user works with. And finally, the Controller acts as the interface between Model and View components. For example, it will manage all the customer interactions and update the database as well.</span>\n\n<span style=\"font-weight: 400;\">Let us now take a look into some of the top frameworks used by PHP developers. </span>\n\n<span style=\"color: #00ccff;\"><b>Laravel</b></span>\n\n<span style=\"font-weight: 400;\">This is the go-to framework for people who want to create beautiful web designs using PHP. Laravel is a relatively new framework. What sets it apart is its ease of use and the fact that there is virtually no learning curve. Laravel has a ton of features that enable rapid web application development.</span>\n\n<span style=\"font-weight: 400;\">Click </span><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://laravel.com/docs/4.2\"><span style=\"font-weight: 400;\">here</span></a></span><span style=\"font-weight: 400;\"> if you want to try Laravel for yourself.</span>\n\n<span style=\"color: #00ccff;\"><b>Symfony</b></span>\n\n<span style=\"font-weight: 400;\">Symfony is another popular framework that makes PHP coding much easier. It has a large community of over 300,000 developers. They even offer training courses in multiple languages. Symfony also has an informative blog that is regularly updated. They boast of having an average of 48 million downloads per month.</span>\n\n<span style=\"font-weight: 400;\">Symfony was created by SensioLabs, a web agency formed 20 years ago. They assure you of a community bustling with questions and discussions. Symfony also has efficient customer support. It is the only known framework that follows PHP and web standards completely. </span>\n\n<span style=\"font-weight: 400;\">Click </span><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://symfony.com\"><span style=\"font-weight: 400;\">here</span></a></span><span style=\"font-weight: 400;\"> to know more about Symfony. </span>\n\n<span style=\"color: #00ccff;\"><b>CodeIgniter</b></span>\n\n<span style=\"font-weight: 400;\">This is a tiny PHP framework that does not compromise on performance. And by tiny, we mean it’s just 2.6 MB! CodeIgniter contains many libraries which have very simple interfaces and requires logical structure to access. You can even create your own libraries. It lets the programmer focus more on the creative part of the web application. CodeIgniter also offers many prebuilt modules that help with constructing robust and reusable components. Unlike other frameworks, CodeIgniter is easy to install.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better error handling &amp; </span><span style=\"font-weight: 400;\">URL handling </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy migration from local hosting to server hosting</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple configuration of files </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Click </span><a href=\"https://codeigniter.com/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\"> to check out CodeIgniter.</span>\n\n<span style=\"color: #00ccff;\"><b>CakePHP</b></span>\n\n<span style=\"font-weight: 400;\">CakePHP is a simple and elegant tool that is used to create visually impressive and feature-packed websites. It is one of the easiest frameworks to learn. Ever since its inception in 2000, CakePHP has grown in popularity and features.</span>\n\n<span style=\"font-weight: 400;\">Check out </span><a href=\"https://cakephp.org/\"><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">CakePHP</span></span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Yii</b></span>\n\n<span style=\"font-weight: 400;\">Yii is a universal web programming framework. It can be used for developing all kinds of web applications. Since Yii is component-based, it is especially suitable for the development of large-scale applications like portals, forums, content management systems etc.</span>\n\n<span style=\"font-weight: 400;\">Learn more about Yii </span><a href=\"https://www.yiiframework.com\"><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">here</span></span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Zend Framework</b></span>\n\n<span style=\"font-weight: 400;\">Zend Framework is a collection of PHP packages with more than 480 million installations. Of all the frameworks mentioned here, Zend is the most difficult one to learn. It is, however, ideal for complex dynamic websites as it offers a ton of configuration options. It does contain a lot of features that make building web applications easier, including drag and drop editor, instant debugging tools, cryptographic coding tools, etc. Zend also has an amazing community of coders who are always willing to answer any questions you might have. </span>\n\n<span style=\"font-weight: 400;\">Check out </span><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://framework.zend.com/\"><span style=\"font-weight: 400;\">Zend Framework</span></a></span><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">These are some of the numerous PHP frameworks you can find online. We hope this gives you enough information to dive into the world of frameworks. Now get busy experimenting and find one that works for you! And as always, <a href=\"https://vividreal.com/web-development/\">talk to us</a> if you need any help with website design and development.</span>', 'Introduction to PHP Frameworks', '', 'publish', 'closed', 'open', '', 'introduction-to-php-frameworks', '', '', '2019-10-25 10:39:34', '2019-10-25 05:09:34', '', 0, 'https://vividreal.com/?p=6650', 0, 'post', '', 0);
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(6658, 8, '2019-10-25 11:44:12', '2019-10-25 06:14:12', '<span style=\"font-weight: 400;\">A website is your company’s face. Anyone who wants to know more about your business will definitely visit your site. A lot can be told about a company from their website. It is important to make a good first impression.</span>\n\n<span style=\"font-weight: 400;\">In this day and age, it is important for websites to be modern and yet easy to use. Outdated static websites are a thing of the past. As we gear up for the next year, it is crucial to stay updated with the latest trends in web designing.\n</span>\n\nIf you\'re looking for a website that looks stunning and works flawlessly across all devices, <a href=\"https://vividreal.com/web-design/\">talk to us. </a>\n\n<span style=\"font-weight: 400;\">Here are some of the design trends we have been noticing on some really unique and fascinating websites. Many of them fall under certain categories, which we shall discuss down below.</span>\n\n<span style=\"color: #00ccff;\"><b>Bold &amp; Simple</b></span>\n\n<span style=\"font-weight: 400;\">Many websites have started taking a bold and simple approach when it comes to designing their site. The goal is to simplify web design as much as possible. Bold typography helps you draw attention to your company’s name. The message is displayed in big bold letters. The site looks clean. Since there is minimal text, people find it easy to navigate.</span>\n\n<span style=\"font-weight: 400;\">One example of a website that uses this style is <a href=\"http://languagemedia.com/\">Language Media</a>. They are a company that focuses on brand development. Have a look at how bold letters are used creatively on their site.</span>\n\n<span style=\"color: #00ccff;\"><b>3D Designs</b></span>\n\n<span style=\"font-weight: 400;\">Many upcoming websites are embracing a 3D style in their design. Web pages containing 3D images and elements are visually pleasing. 3D designs are more eye-catching than two-dimensional designs. Not many web pages implement this style, so it is indeed a refreshing sight.</span>\n\n<span style=\"font-weight: 400;\">Here’s an example of an Italian wine company, who have used 3D elements to create something rather beautiful. Click <a href=\"http://campoallecomete.it/#!/en\">here</a> to check it out. </span>\n\n<span style=\"color: #00ccff;\"><b>Brutalism</b></span>\n\n<span style=\"font-weight: 400;\">Chances are, you probably haven\'t heard of brutalism. In architecture, brutalism refers to a style where there are jagged, pointy edges. Buildings may look hard, futuristic and really cool. Brutalism is a style that attempts to look raw, haphazard, or unadorned. It has been adopted by many web developers too. Many sites have been seen embracing really unique elements to convey a sleek, futuristic mood. The aim here is to inspire originality and to embrace individuality.</span>\n\n<span style=\"font-weight: 400;\">Here’s a website from the creative people at </span><a href=\"https://activetheory.net/\"><span style=\"font-weight: 400;\">Active Theory</span></a><span style=\"font-weight: 400;\">. Notice the brutalism influence.</span>\n\n<span style=\"color: #00ccff;\"><b>Hidden Navigational Elements</b></span>\n\n<span style=\"font-weight: 400;\">Don’t you just love it when you visit a new site, scroll through, and get your mind blown by all the secret transitions it had? Hidden navigational elements are impressive, especially to the first time visitors. It also gives your site a clean look. All the navigational elements only appear when you perform certain actions on the site. This is a very common design style found on many websites.</span>\n\n<span style=\"color: #00ccff;\"><b>Split Content</b></span>\n\n<span style=\"font-weight: 400;\">This type of web design splits your website into two or more sections. This leaves enough space and indentation for pictures, text and other content. Websites look organised and information is easy to find on sites with split content design. </span>\n\n<span style=\"font-weight: 400;\">Check out this page from </span><a href=\"https://egwineco.com/wines/\"><span style=\"font-weight: 400;\">Essentially Geared Wine Co</span></a><span style=\"font-weight: 400;\">. that uses this style. Notice how the information is easy to read? Navigating that page is a lot of fun.</span>\n\n<span style=\"color: #00ccff;\"><b>Use of Scalable Vector Graphics</b></span>\n\n<span style=\"font-weight: 400;\">Google considers the user experience of mobile users as a high priority. Hence it is important to have images that scale well on mobile devices. Unlike traditional pixels, SVG’s do not lose resolution or clarity when scaled. SVGs ensure consistent quality of the user experience for desktop and mobile users. </span>\n\n<span style=\"color: #00ccff;\"><b>Parallax Web Design</b></span>\n\n<span style=\"font-weight: 400;\">This style of scrolling was inspired by video games. In parallax web design, as you scroll, the background moves at different speeds. This gives a 3D effect to the site. One such example of a site like this is </span><a href=\"http://cyclemon.com/\"><span style=\"font-weight: 400;\">Cyclemon</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Voice User Interface</b></span><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">Voice recognition is changing the way we experience the web. One of the latest trends in web designing is voice search optimised content. People can control a website by just speaking out commands. It is a new technique that hasn’t been adopted by many websites. VUI is expected to be more common by 2020. </span>\n\n<span style=\"color: #00ccff;\"><b>Augmented Reality</b></span>\n\n<span style=\"font-weight: 400;\">This type of web design includes combining real-life and digital elements. For example, imagine you owned a business that sold eyewear. You could add augmented reality features on your website. People could take a photo of their face and the augmented reality technology could show them how each type of glasses would look on them. Sites like Lenskart have already adopted this a long time ago. Tons of websites use AR to give consumers a better view of how their products would like on them, or in their houses. Augmented reality is only going to become more common in the coming years.</span>\n\n<span style=\"font-weight: 400;\">These are some of the upcoming web designing trends that we noticed. Have you seen any website that completely blew you away with their design? Mention them down in the comments below!</span>\n\nWant a stunning website that elevates your business to a whole new level? We can make it happen. <a href=\"https://vividreal.com/web-design/\">Talk to us today</a>.', 'Web Design Trends to Look Out For in 2020', '', 'publish', 'closed', 'open', '', 'web-designing-trends-to-look-out-for-in-2020', '', '', '2019-10-25 11:44:12', '2019-10-25 06:14:12', '', 0, 'https://vividreal.com/?p=6658', 0, 'post', '', 0),
(6663, 1, '2019-10-25 13:47:00', '2019-10-25 08:17:00', '', '21-01', '', 'inherit', 'closed', 'closed', '', '21-01', '', '', '2019-10-25 13:47:00', '2019-10-25 08:17:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/21-01.png', 0, 'attachment', 'image/png', 0),
(6712, 8, '2019-11-15 14:42:48', '2019-11-15 09:12:48', 'Have you ever searched for something on Google, to find 1 or 2 websites (or maybe more) that have this tiny icon right next to it? ⚡\n\n<img class=\"wp-image-6716 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2019/11/amp-icon.png\" alt=\"\" width=\"120\" height=\"120\" />\n\nIf you’ve clicked on these sites, you’d know exactly why they are so special. Within the blink of an eye, the page loads. The website you see isn’t the actual website. It’s a stripped-down version of the original page, designed specifically to load almost instantly. This is such a great feature, especially if you’re in a hurry. Nothing grinds my gears more than clicking on a website I need to urgently visit, and having to wait for all its bells and whistles to load.\n\nThe website you get is lighter. Almost like it’s been on a diet. Well, there’s AMP for you. It gives you a “diet” HTML page.\n\nIf you need help setting up your own AMP pages, <a href=\"https://vividreal.com/web-development/\">talk to us.</a>\n\n<strong><span style=\"color: #00ccff;\">What exactly is AMP?</span></strong>\n\nAMP (Accelerated Mobile Pages) is an open-source initiative that ensures your website loads quickly, almost instantaneously. When it was introduced back on February 24, 2016, a lot of mobile users were on 2G and 3G networks. It was crucial to make websites load as fast as possible. Even now, with 5G just around the corner, website loading speeds play a massive role in overall site traffic. People want websites to load fast. They’d rather spend their time finding another site than waiting for yours to load. Statistics show that around 40% of people will exit a page if it takes more than 3-4 seconds to load. If your business revolves around your website, these few seconds can lose you a lot of money!\n\nAMP was created with the intent of improving the user experience for mobile users. You can customise how your AMP pages will look like to a visitor. Since content is delivered to a visitor within the blink of an eye, your websites have a significantly better advantage than the other websites. The truth is, good content doesn’t mean anything if your site takes too much time to load. People will lose interest and leave. Pages that are AMP optimised will also rank better on Google’s search results.\n\nTo enjoy the advantages of AMP, your web pages need to meet some requirements set by Google. Once that is done, your content will be optimised and your website will be served directly via Google’s servers. There is even an AMP plugin you can use on your WordPress websites.\n\n<span style=\"color: #00ccff;\"><strong>How does it work?</strong></span>\n\nThere are a few things that make AMP pages load faster. Let’s take a look at some of them below.\n\nRender-blocking JavaScript is one of the biggest problems that affect page loading speeds. To avoid slow rendering of pages due to JavaScript, AMP allows only asynchronous JavaScript. When the browser sees an async declaration, it understands that it does not need to wait for the resources to load. The AMP pages do not use any JavaScript written by the developer, they only contain custom AMP elements. Interactive web features are handled by these custom elements. They are specially designed to prevent the poor performance of the web page.\n\nAn AMP website is an HTML site with a few restrictions, to enable better performance. Some HTML tags of your AMP website is replaced with AMP-specific tags. External resources like images and ads must state their size in the HTML. AMP can determine each element’s size and position even before the resources are download. This has another added benefit as well. Prioritization of resource loading. The most important resources are loaded first. This basically means that the images that the user is most likely to see first are loaded first. AMP separates document layout from resource layout.\n\nLike every web page, AMP pages are also styled with CSS, but there are a few limitations put into place. You cannot reference external stylesheets (except custom fonts). Only inline styles are allowed. A few styles that might inhibit performance are also not allowed. AMP also restricts CSS size by setting a limit of 50 kilobytes.\n\nWeb font optimization is also crucial to performance. In AMP, the system declares zero HTTP requests until fonts start downloading. AMP also allows only GPU-accelerated animations, freeing up the CPU and making the website run faster.\n\nKeep in mind that some of the features you are used to seeing on a normal web page won’t be available on AMP web pages. This includes things like lead forms, geolocation scripts, and some tracking cookies.\n\n<span style=\"color: #00ccff;\"><strong>To conclude</strong></span>\n\nAMP has revolutionized mobile web optimisation. If your website has a lot of static webpages, it might be wise to start the transition to AMP. For dynamic pages, a lot of the functionality will have to be sacrificed. There’s also a similar feature available on Facebook called “Instant Articles” that basically does the same thing. But that’s a topic for another time.\n\n<a href=\"https://vividreal.com/web-development/\">Talk to us</a> if you want to set up your own AMP pages.', 'Accelerated Mobile Pages - AMP! ⚡', '', 'publish', 'closed', 'open', '', 'accelerated-mobile-pages-amp', '', '', '2019-11-15 14:42:48', '2019-11-15 09:12:48', '', 0, 'https://vividreal.com/?p=6712', 0, 'post', '', 0),
(6713, 1, '2019-11-15 14:13:19', '2019-11-15 08:43:19', '', 'amp-icon-23', '', 'inherit', 'closed', 'closed', '', 'amp-icon-23', '', '', '2019-11-15 14:13:19', '2019-11-15 08:43:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/amp-icon-23.png', 0, 'attachment', 'image/png', 0),
(6715, 1, '2019-11-15 14:37:30', '2019-11-15 09:07:30', '', 'AMP', '', 'inherit', 'closed', 'closed', '', 'amp', '', '', '2019-11-15 14:37:30', '2019-11-15 09:07:30', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/AMP.png', 0, 'attachment', 'image/png', 0),
(6716, 1, '2019-11-15 14:39:29', '2019-11-15 09:09:29', '', 'amp-icon', '', 'inherit', 'closed', 'closed', '', 'amp-icon', '', '', '2019-11-15 14:39:29', '2019-11-15 09:09:29', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/amp-icon.png', 0, 'attachment', 'image/png', 0),
(6721, 7, '2019-11-19 13:39:32', '2019-11-19 08:09:32', 'You might have noticed that many websites nowadays look and feel like apps more than the generic websites that you are used to. All of these websites are super convenient to browse through. Navigation is simple and users can quickly find what they are looking for.\n\nProgressive Web Apps are websites that look and run like apps. PWA uses modern web technology to deliver app-like experiences. They have been linked to increasing conversion rates, the number of page visits, and session length.\n\n<a href=\"https://vividreal.com/custom-applications/\">Talk to us</a> if you want a Progressive Web App for your business ;)\n\n<strong><span style=\"color: #00ccff;\">Why build a Progressive Web App?</span></strong>\nHaving a progressive web app improves user experience. As a result, people tend to stay on your site for longer. Users can add your website to their home screen instead of having to download a separate app.\n\nMost progressive web apps are designed to work offline as well (limited features only) ensuring smooth working even when network stability is compromised. Users can then add this website onto their home screen at a click of a button, eliminating the need of actually downloading an app. This makes visiting the website a lot faster, everything is just one click away.\n\nThere’s no need to type out an URL or search for your site, one tap on the home screen icon is enough. Unlike native apps, web apps are always updated, eliminating the tedious process of continuously updating apps each time a new version rolls out. When certain Progressive Web App criteria are met, Chrome even prompts users to add the website to their home screen.\n\nProgressive Web Apps have been shown to increase engagement rates. Sites like AliExpress have received better conversion rates after converting their website into a Progressive Web App. We shall dwell more into the facts below when we take Flipkart and Twitter’s websites as an example.\n\nOther benefits of having a progressive web app include:\nImproved performance.\nFaster loading times.\nEngaging user experiences.\nLess data use.\n\nSome of the best examples of companies that use Progressive Web Apps are Flipkart, BookMyShow, and OLX.\n\n<strong><span style=\"color: #00ccff;\">What makes Progressive Web Apps different from regular or Responsive Web Apps?</span></strong>\nProgressive Web Apps work the same as normal Web Apps. The only difference is that PWAs have some unique features. Some of these are:\nPush notifications. PWAs can send you pop-up notifications once you give it permission.\nThey can be added into your apps list. Some browsers will prompt users to add your PWA to their homepage where it will be displayed alongside other apps.\nPWAs work smoothly across all devices.\nOther features like opening in fullscreen, clipboard access, and hardware-accelerated 2D/3D graphics.\nPWAs use cache data efficiently to load pages quickly.\nPWAs can work offline and also when the network connection is unstable.\n\n<strong><span style=\"color: #00ccff;\">Progressive Web Apps checklist</span></strong>\nTo help create the best possible experience with Progressive Web Apps, some criteria are to be met. Luckily there are free tools for this. Lighthouse is a free extension from Chrome that analyses your web apps automatically and tells you where you can improve. It is an automated tool used to improve the performance and quality of your web apps. It automatically runs tests on your site and then gives you a detailed report on what you can do to improve your web app.\nA good web app is tested on many factors. Including compatibility across different web browsers and devices. The web app should also be tested in Flight mode to check if it works when network connections are unavailable.\n\nLet’s take a look at two major examples of Progressive Web Apps and see how the change to PWAs have changed things for the better.\n\n<span style=\"color: #00ccff;\"><strong>Flipkart Lite</strong></span>\n\n<img class=\"size-full wp-image-6724 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2019/11/flipkart-lite-gifff.gif\" alt=\"\" width=\"180\" height=\"320\" />\n\nFlipkart, India’s largest e-commerce site, used to force its users to download their app and had temporarily shut down their mobile website. Speaking from my personal experience, this wasn’t very pleasing. Users had to search for the website, wait for it to load, only to be told that they need to download an app to get what they want. This obviously didn’t work too well for them. This was done in 2015 when most of their users were browsing using 2G networks. They flipped this decision (pun intended) and went back and built a website that looked and worked like their native app.\n\nThe new website, called “Flipkart Lite” was a Progressive Web App that was designed to perform just like their native app. Everything you could do on their app, you could do it on the site as well. Ever since the launch of Flipkart Lite, stats like their conversion rate have skyrocketed.\nThis gave them a whopping 70 per cent increase in conversion and a 40 per cent higher re-engagement rate. The average time spent browsing tripled from 70 seconds to 3.5 minutes.\n\n<span style=\"color: #00ccff;\"><strong>Twitter Lite</strong></span>\n\n<img class=\"aligncenter wp-image-6726 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2019/11/PWA-Twitter-Lite-Add-to-Android.gif\" alt=\"\" width=\"170\" height=\"350\" />\n\nMajority of Twitter’s users had slow and unreliable network connections. Since 80 per cent of their users are mobile users, Twitter wanted the mobile user experience to be faster and reliable. They launched the web app version of their website in April 2017.\nThis impacted the behaviour of their mobile users. There was a 65 per cent increase in pages per session, a 75 per cent increase in the number of Tweets, and a 20 per cent decrease in bounce rate.\n\nWith PWAs, browsing is made easy. People get what they want easily and hence spend more time on your site. They will also be more likely to return, granted they have a good experience on your site. PWAs may not be suitable for every kind of website. If you want to explore the possibility of creating your own PWA, <a href=\"https://vividreal.com/custom-applications/\">contact <span style=\"color: #00ccff;\">V</span><span style=\"color: #00ff00;\">i</span><span style=\"color: #ff9900;\">v</span><span style=\"color: #3366ff;\">i</span><span style=\"color: #ff6600;\">d</span>real Solutions today</a>!', 'What are Progressive Web Apps?', '', 'publish', 'closed', 'open', '', 'what-are-progressive-web-apps', '', '', '2019-11-19 13:39:32', '2019-11-19 08:09:32', '', 0, 'https://vividreal.com/?p=6721', 0, 'post', '', 0),
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(6724, 1, '2019-11-19 11:52:00', '2019-11-19 06:22:00', '', 'flipkart lite gifff', '', 'inherit', 'closed', 'closed', '', 'flipkart-lite-gifff', '', '', '2019-11-19 11:52:00', '2019-11-19 06:22:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/flipkart-lite-gifff.gif', 0, 'attachment', 'image/gif', 0),
(6725, 1, '2019-11-19 11:58:57', '2019-11-19 06:28:57', '', 'twitter lite', '', 'inherit', 'closed', 'closed', '', 'twitter-lite', '', '', '2019-11-19 11:58:57', '2019-11-19 06:28:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/twitter-lite.gif', 0, 'attachment', 'image/gif', 0),
(6726, 7, '2019-11-19 12:12:40', '2019-11-19 06:42:40', '', 'PWA-Twitter-Lite-Add-to-Android', '', 'inherit', 'closed', 'closed', '', 'pwa-twitter-lite-add-to-android', '', '', '2019-11-19 12:12:40', '2019-11-19 06:42:40', '', 6721, 'http://localhost/vividreal/wp-content/uploads/2019/11/PWA-Twitter-Lite-Add-to-Android.gif', 0, 'attachment', 'image/gif', 0),
(6734, 7, '2019-11-21 17:13:50', '2019-11-21 11:43:50', '<span style=\"font-weight: 400;\">Automation is expected to be one of the biggest PPC trends in 2020. </span><span style=\"font-weight: 400;\">PPC automation is something heard very often in the world of Digital Marketing nowadays. Companies, marketers and agencies are continuously looking at ways to use automation in their digital campaigns. </span>\n\n<span style=\"font-weight: 400;\">However, we cannot automate every single process of the digital marketing campaign. </span>\n\n<span style=\"font-weight: 400;\">Tasks that are well defined can be automated. Suppose you follow the usual steps every time you do something. For example: setting budgets, finding keywords to add them as single </span><span style=\"font-weight: 400;\">keyword ad groups, etc. You can automate well-defined tasks through a few different tools. Basically, every task that can be done by someone without having to ask questions, can be automated.</span>\n\nIf you need help with your digital marketing campaigns, <a href=\"https://vividreal.com/digital-marketing/\">book your free consultation today</a>. Just a friendly reminder. Moving on...\n\n<span style=\"color: #00ccff;\"><b>How do I automate my Digital Marketing campaigns?</b></span>\n\n<span style=\"color: #00ccff;\"><b>Using scripts</b></span>\n\n<span style=\"font-weight: 400;\">Google Ads allow the usage of JavaScript code to automate your campaigns. The automated processes free up your time, which you can use to focus on more important work like optimizing the performance of your ads. You can use scripts on Search, Video, Shopping, and Display campaigns. </span>\n\n<span style=\"font-weight: 400;\">There are pre-built codes available online which you can choose, or you could hire someone to do it for you. The online community for automation is huge. Check out this particular </span><a href=\"https://www.koozai.com/blog/pay-per-click-ppc/google-adwords/100-google-adwords-scripts-using/#Keywords\"><span style=\"font-weight: 400;\">page</span></a><span style=\"font-weight: 400;\"> that gives you a hundred Google AdWords Scripts you could use.</span>\n\n<span style=\"color: #00ccff;\"><b>Automated bidding strategies</b></span>\n\n<span style=\"font-weight: 400;\">Bid strategies automatically change the bid of your ad to help your campaign meet a certain goal. The goal may be to get more conversions, clicks, or a better position on the search results page. Each type of automated bid strategy helps you achieve different goals in your campaign.</span>\n\n<span style=\"font-weight: 400;\">This is effective when you have historical conversion data. Google Ads use this data to help you achieve your campaign goal.</span>\n\n<span style=\"color: #00ccff;\"><b>Types of automated bid strategies</b><b>:</b></span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Maximize Clicks</b></span><span style=\"font-weight: 400;\"> controls your bid to help you get as many site visits as possible.</span></li>\n 	<li><span style=\"color: #00ccff;\"><b>Target Impression Share</b></span><span style=\"font-weight: 400;\"> controls your bid in such a way to make sure your ad appears on the top of the search results page. This increases the visibility of your ad. </span></li>\n 	<li><span style=\"color: #00ccff;\"><b>Target CPA</b></span><span style=\"font-weight: 400;\"> controls Search and Display bids to maximise the number of conversions at the target CPA you set.</span></li>\n 	<li><span style=\"color: #00ccff;\"><b>Target ROAS</b></span><span style=\"font-weight: 400;\"> (return on ad spend) controls bid to get the highest conversion value at the ROAS you set. </span></li>\n 	<li><span style=\"color: #00ccff;\"><b>Maximize Conversions</b></span><span style=\"font-weight: 400;\"> helps you get the most conversions within your budget. This is done by controlling your bids automatically.</span></li>\n 	<li><strong><span style=\"color: #00ccff;\">Maximize Conversion Value</span></strong><b><span style=\"font-weight: 400;\"> automatically controls the bid to help you get the most conversion value while spending your budget.</span></b></li>\n 	<li><strong><span style=\"color: #00ccff;\">Target outranking share</span></strong><span style=\"font-weight: 400;\"> helps you outrank your competitors’ ads.</span></li>\n 	<li><strong><span style=\"color: #00ccff;\">Enhanced CPC</span></strong><span style=\"font-weight: 400;\"> adjusts your manual bid to a higher or lower value to maximise conversions.</span></li>\n 	<li><strong><span style=\"color: #00ccff;\">Viewable CPM</span></strong><span style=\"font-weight: 400;\"> is an automated bid strategy available only on the Google Display Network and it focuses on viewable impressions for your campaign.</span></li>\n 	<li><span style=\"font-weight: 400;\">There are also other automated bid strategies like </span><strong><span style=\"color: #00ccff;\">Maximum CPV</span></strong><span style=\"font-weight: 400;\"> (cost per view) which is used to get more views on your video ads on YouTube.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Automated Rules</b></span>\n\n<span style=\"font-weight: 400;\">This schedules your ads to appear on specific times of the day, controls bid according to time, seasonal factors, and even control your costs by only displaying your ads at specific times you choose. You can use it for scheduling ads, pausing low-performing ads/keywords, adjusting bids based on CPC, and controlling budget and cost.</span>\n\n<span style=\"color: #00ccff;\"><b>Google Ads machine learning</b></span>\n\n<span style=\"font-weight: 400;\">Along with automation, we often hear the term “machine learning” a lot. Let’s take a look into how machine learning has transformed our Digital Marketing campaigns. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Responsive search ads</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> These are ads that adapt to show different text and more relevant messages. Create multiple headlines and descriptions for your ad. Google will use machine learning to decide which text to use according to the search term used to view the ad. Google Ads will test different combinations and learn which text combination works best. Google Ads serves your potential customers with ads that closely match their search queries. This greatly improves your campaign’s performance. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">When using responsive search ads, make sure that your ad text makes sense on their own and when combined with another text you have created.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Smart Shopping campaign</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> Machine learning is used to optimize where your Shopping ads are shown.</span></li>\n 	<li><b><span style=\"color: #00ccff;\">Smart Display campaign:</span><span style=\"font-weight: 400;\"> manage different variations of display ads. Use Smart Display campaign to display ads in almost all formats across the Google Display Network.</span></b></li>\n 	<li><strong><span style=\"color: #00ccff;\">Dynamic Search Ads campaign:</span></strong><span style=\"font-weight: 400;\"> DSAs target ads to relevant queries, with relevant ads and the right landing page. It uses Google’s web crawling technology to target relevant search queries based on your company’s website content. This is especially useful for large sites with a lot of different products. It might prove to be a challenge to keep search ads in sync with the products they currently offer.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Third-party tools</b></span>\n\n<span style=\"font-weight: 400;\">There are some third-party tools that many digital marketers use to automate their campaigns. These tools are comparatively easier to understand and use. Many of the automated features in these third-party tools are ready to be used. You can apply them to your campaigns quickly.</span>\n\n<span style=\"font-weight: 400;\">So having read all this, you must have realised that there are tons of tasks that can be automated. So does this prove to be a risk? Are robots really taking over our jobs? Well, every campaign needs a human element. We are not great at responding to robot-sounding ads anyway. The way I see it, automation paves way for a re-imagination of our jobs as marketers. As more processes are being automated, we have to find creative ways to bring out human elements to our marketing campaigns.</span>\n\nIf you need help with your digital marketing campaigns, be sure to reach out to us. We\'ve got an amazing team of digital marketers, copywriters and web developers, and we\'d love to help you out. <a href=\"https://vividreal.com/digital-marketing/\">Book your free consultation today.</a>\n\n&nbsp;', 'Automation in Digital Marketing', '', 'publish', 'closed', 'open', '', 'automation-in-digital-marketing', '', '', '2019-11-21 17:13:50', '2019-11-21 11:43:50', '', 0, 'https://vividreal.com/?p=6734', 0, 'post', '', 0),
(6737, 7, '2019-11-21 16:19:19', '2019-11-21 10:49:19', '', 'Automation in Digital Marketing', '', 'inherit', 'closed', 'closed', '', 'automation-in-digital-marketing', '', '', '2019-11-21 16:19:19', '2019-11-21 10:49:19', '', 6734, 'http://localhost/vividreal/wp-content/uploads/2019/11/Automation-in-Digital-Marketing.png', 0, 'attachment', 'image/png', 0),
(6767, 8, '2019-11-29 14:21:40', '2019-11-29 08:51:40', 'Black hat SEO. Sounds kinda mysterious. What could it be?\n\nA quick and easy way to rank your website higher on SERPs? Mysterious techniques that are known to only a few people?\n\nSEO practices that go against search engine guidelines and violate their terms of service are commonly called black hat SEO.\n\nTrust me, the only thing you need to rank better on any SERP is good search engine optimization. <a href=\"https://vividreal.com/hire-seo-gurus/\">Talk to us</a> if you need any help with SEO.\n\nGoogle has a Webmaster Guideline you should follow if you need to get your site indexed and ranked. Black hat SEO techniques go against these guidelines. These are techniques that are forbidden by all search engines. People trying to take advantage of search engine algorithms might try to use these techniques to gain a better rank over the other websites.\n\nSome black hat SEO techniques include keyword stuffing, cloaking, using private link networks, and more.\n\nThese techniques affect the user experience of people browsing your website. Search engines consider user experience a huge deal when it comes to ranking websites on their search results pages. And since user experience is important, search engines discourage the use of black hat techniques. Yes, you may rank better on SERPs using black hat SEO techniques. But if you have long term plans for your business, you can kiss them goodbye. Your site will eventually get hit with a serious penalty, which will seriously affect your rankings. It has happened tons of times, and it will happen to you.\n\nThis article is a guide on some common black hat SEO techniques you should avoid.  We shall discuss some of the most common black hat SEO techniques down below.\n\n<span style=\"color: #00ccff;\"><strong>Keyword Stuffing</strong></span>\nThis is the practice of filling your content with irrelevant keywords to get a better rank on search engine page results. Alternatively, this is also the stuffing of variations of keywords at places where they do not serve any real value or purpose. This obviously tarnishes user experience and hence is forbidden by search engines.\n\nTo understand what keyword stuffing really is, let us look at an example.\n\nConsider a company that sells spare parts used in cars. The following content would be a perfect example of keyword stuffing:\n\n<em>“We have the best <span style=\"color: #00ccff;\"><strong>car spare parts</strong></span>. All kinds of <span style=\"color: #00ccff;\"><strong>car spare parts</strong></span>. Get in touch with us if you need quality <span style=\"color: #00ccff;\"><strong>car spare parts</strong></span> in Cochin. We are the number one dealers of <span style=\"color: #00ccff;\"><strong>car spare parts</strong></span> in Kochi.”</em>\n\nEven while proofreading that, it was annoying to read through. Now imagine a whole website like that. They may be trying to rank better and improve their sales, but there are other ways to do that. There’s an entire article on our website on technical SEO that focuses on white hat SEO techniques.\n\n<span style=\"color: #00ccff;\"><strong>Cloaking</strong></span>\nAs the name suggests, there’s hiding involved in this particular technique. This technique involves showing a particular piece of content to users and an entirely different piece of content to search engines. Sites do this to rank for different terms that are not relevant to their content. Some websites do this to cloak the content that they are hosting, from search engine bots. Spam websites use this technique to hide their spam content from the search bots.\n\n<span style=\"color: #00ccff;\"><strong>Unnecessary Redirects</strong></span>\nEssentially this serves the same purpose as cloaking. Search engine bots are redirected to one page and users to another page. Similar to redirects, sometimes a high ranking page will have a lot of backlinks leading to another page, only to help that page boost its rankings in the search results. Using redirects like this can seriously harm your rankings.\n\n<span style=\"color: #00ccff;\"><strong>Poor Content</strong></span>\nContent is king. This seems kinda obvious by now. Content that serves no value to a user is also something seen regularly on sites using black hat SEO techniques (refer to the example I’ve used before). This also includes plagiarised content, blatantly copied from other websites. Ever since the Google Panda update way back in 2011, Google’s search bots have been able to find plagiarised content more effectively. Many websites taking advantage of plagiarised content, lose their rankings thanks to Google Panda. It is a search filter update that was designed to stop web pages with poor quality content from trying to rank better on Google’s SERPs.\n\nSome websites hide text to rank for those keywords. These hidden texts may not be visible to users. Sometimes websites hide text by changing the colour of the text to the same colour as the background. <span style=\"color: #ffffff;\">Like we have done here!</span>\n\nThis hides the text really well. In fact, drag the cursor and select the above paragraph to see how well this works.\n\n<span style=\"color: #00ccff;\"><strong>Paid Links</strong></span>\nSearch engines like Google discourage the act of buying and selling links. Avoid paying other websites to link to your web pages. Once this is detected, both parties, the buyer and seller, will get penalised.\n\n<span style=\"color: #00ccff;\"><strong>Misusing Structured Data</strong></span>\nStructured data changes how your website is seen on search engine results pages. Having structured data helps your website to stand out, and it gives your website more space on the SERP.\n\nPeople tend to use incorrect and fabricated information on their structured data. You could post fake reviews, give yourself 5-star ratings and a fake testimonial to make yourself look better in the search results page. Users can report websites that are misusing structured data, and this might land you in trouble.\n\nThere are many other black hat SEO techniques out there. Some of them are more complex and you might need a technical background to understand them.\n\nSince these techniques aren’t “illegal”, there are websites out there who won’t shy away from using them. If you have come across sites that you think are using black hat SEO techniques, leave a comment below!\n\nTo conclude, most search engines consider user experience as one of the biggest criteria to rank a website on their search results page. Make good content, check out our blogs on SEO, and <a href=\"https://vividreal.com/hire-seo-gurus/\">talk to a good digital agency</a> like ours to help your website reach the right people!', 'What is Black Hat SEO?', '', 'publish', 'closed', 'open', '', 'what-is-black-hat-seo', '', '', '2019-11-29 14:21:40', '2019-11-29 08:51:40', '', 0, 'https://vividreal.com/?p=6767', 0, 'post', '', 0),
(6769, 7, '2019-11-29 13:55:16', '2019-11-29 08:25:16', '', 'Black-Hat-SEO', '', 'inherit', 'closed', 'closed', '', 'black-hat-seo', '', '', '2019-11-29 13:55:16', '2019-11-29 08:25:16', '', 6767, 'http://localhost/vividreal/wp-content/uploads/2019/11/Black-Hat-SEO.png', 0, 'attachment', 'image/png', 0),
(6775, 7, '2019-11-29 15:43:27', '2019-11-29 10:13:27', '<span style=\"font-weight: 400;\">What is the very first thing that you would do if you had to travel somewhere far? Someplace that you have never visited before. You would do a lot of Googling. You would research ticket fares, ticket availability, and accommodation. You would even search for the best places to visit and all the local attractions. Maybe go on Instagram and find a few travellers who have been there. My point is, travelling and the internet have a very close relationship.</span>\n\n<span style=\"font-weight: 400;\">One of the biggest challenges faced by the travel industry over the years was the sudden increase in the number of mobile users. They had to adapt to the growing technology and provide customers with a way to access their services easily through the internet. Travel and tourism were among the first industries to have an active online presence. You could plan out your entire vacation, book tickets, and hotel rooms, hire cabs and tour guides, all from the comfort of your home. If you’re someone who loves to travel, chances are you’ve never even visited a travel agency in your life. Why would anyone waste time in long queues when they can just easily book anything they want online? Travelling is made super easy with the help of the internet. Since everyone is on the internet, travel companies have to make sure that they are too. Here are a few tips on how you can attract customers and expand your tourism business using digital marketing: </span>\n\n<span style=\"color: #00ccff;\"><b>Digital Marketing Tips for Travel and Tourism Industry</b></span>\n\n<span style=\"font-weight: 400;\">Social media is filled with photos and posts of people who love to travel. We love posting pictures of new places and new experiences. You will find tons of ads, from travel agencies with stunning pictures, all over different social media platforms. Even when you swipe past stories on Instagram, you will sometimes find ads with an attractive tour package. In this day and age, if you are running a travel company, you definitely should have a good social media presence.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even without any promotion or advertisements, people are attracted to travelling. People share photos from their trips, which makes the viewers wish they could experience it as well. Get social media influencers, travellers, to promote your services on their pages. All it takes is a beautiful picture with a suitable caption mentioning your company. Instagram is probably the best option for travel agencies. The travel community there is massive. There are more than a hundred million posts on Instagram with the hashtag #wanderlust.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is important to optimize your website for multiple devices. People go through many phases when planning a tour and will access your site through different devices. They might read about your packages on a smartphone and then revisit the page later using their laptops. Smooth uninterrupted access across all devices is paramount here. Get your websites tested on all browsers and on as many devices as possible. If possible, create a lighter version of your website for mobile users. Or better yet, convert your mobile website to a </span><a href=\"https://vividreal.com/blog/what-are-progressive-web-apps/\"><span style=\"font-weight: 400;\">PWA</span></a><span style=\"font-weight: 400;\">!</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People always look for recommendations and reviews when they travel. Use this as an advantage. Get your customers to post genuine reviews online on sites like TripAdvisor and Google. Having well-written reviews with great pictures will do wonders for your travel agency. You should also respond to negative reviews and offer solutions or compensation. This will maintain your image as a wholesome and trustworthy company.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find your target customers. Create buyer personas and target them with ads made specifically for them. A buyer persona is a detailed description of an ideal customer, made from existing customer sales data. It’s a list of ideal potential customers, categorising them into age, interests, etc. For example, a lot of newly-wed couples under 35 love travelling. This could be a category of people you could target. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interact with people on social media, conduct polls, and surveys. Know your followers and what they want. Work to meet their needs. For example, if a large chunk of your followers are students, create cost-effective tour plans specifically for them.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a travel blog and post interesting content. Post travel stories, experiences, stuff that would entice the reader to want to travel. You could even post videos, infographics, and other interesting content. The focus here should be on the quality of content and not on self-promotion. You want the reader to be interested. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Travel and tourism is a massive industry. The US travel industry, the biggest in the world was estimated to be worth </span><a href=\"https://www.marketwatch.com/story/the-us-has-the-worlds-largest-travel-industry-but-these-are-the-countries-most-dependent-on-tourism-2017-04-26\"><span style=\"font-weight: 400;\">$488 billion</span></a><span style=\"font-weight: 400;\"> in the year 2017. People from all ages and backgrounds want to take a vacation at least once in their lives. </span>\n\n<span style=\"font-weight: 400;\">In such a massive industry, you should be sure to exploit all the benefits social media and digital marketing has to offer!</span>\n\nIf you\'re in the travel industry and need help with digital marketing, you should definitely <a href=\"https://vividreal.com/digital-marketing/\">talk to us</a>. Book your free consultation today.', 'Digital Marketing in the Tourism Sector', '', 'publish', 'closed', 'open', '', 'digital-marketing-in-the-tourism-sector', '', '', '2019-11-29 15:43:27', '2019-11-29 10:13:27', '', 0, 'https://vividreal.com/?p=6775', 0, 'post', '', 0),
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(6780, 7, '2019-11-29 16:03:20', '2019-11-29 10:33:20', '<span style=\"font-weight: 400;\">AirAsia used to be just another airline company that a few people had any idea existed. They had a little budget for any kind of online promotion. The marketing team chose to run an advertisement on its Facebook page. They basically agreed to give you a free plane.</span>\n\n<img class=\"alignnone size-full wp-image-6781\" src=\"http://localhost/vividreal/wp-content/uploads/2019/11/578913_386045271429894_1607743251_n-1.jpg\" alt=\"\" width=\"842\" height=\"403\" />\n\n<span style=\"font-weight: 400;\"><a href=\"https://www.facebook.com/AirAsiaAustralia/photos/a.144782402222850/386045271429894/?type=1&amp;theater\">Source</a></span>\n\n<span style=\"font-weight: 400;\">Obviously, they did not mean an actual plane. AirAsia offered you to choose 302 friends on your Facebook for a competition, and the winners would get to fly from Australia to Malaysia for free! This tiny stunt on Facebook made them very popular, even doubling their number of flights. They were able to reach an approximate of 2 million people on Facebook and generated PR worth $1.5 million. All that from a simple, well-executed advertisement on Facebook.</span>\n\n<span style=\"font-weight: 400;\">Marketing yourself on social media is a great way to grow your business. All social media platforms have their own unique ways of getting potential customers and attracting attention to your company or product(s). You can reach millions of potential customers online through social media and enhance your company’s growth. All this is easier said than done. One may find it an extremely difficult task to promote themselves on social media, but thankfully there are tons of tools available at your disposal, just a few clicks away. Here are some tools that can help you market your business on social media.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">To begin, let us look at a few tools that focus on specific social media platforms.</span>\n\n<a href=\"https://analytics.facebook.com/\"><b>Facebook Analytics</b></a><b>:</b><span style=\"font-weight: 400;\"> Starting off with Facebook, we have Facebook Analytics. This online tool created by Facebook gives you stats about your page, the engagement your posts receive, details about your followers, demographics, and many other useful details. You can understand how people interact with your site, app, and Facebook page. This is a must-use tool if Facebook is important to your business! </span>\n\n<a href=\"https://analytics.twitter.com/\"><b>Twitter Analytics</b></a><b>:</b><span style=\"font-weight: 400;\"> Similar to Facebook Analytics, but contains fewer features. It is a great tool for analysing your marketing campaigns on Twitter. It has stats like tweet impressions, profile visits, and you can compare your progress and see if you’re improving your Twitter game or not.  </span>\n\n<a href=\"https://analisa.io/\"><b>Analisa.io</b></a><b>:</b><span style=\"font-weight: 400;\"> This is a simple tool you can use to monitor your marketing campaigns on Instagram. With Analisa.io you can compare competing businesses, connect with more influencers, and find more followers. You can see what other competing brands are doing, what hashtags they are using, and analyse their growth to understand how to market yourself better than them. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Marketing your business on social media requires constant effort. New and interesting quality content should be posted regularly to maintain a good social media following. Let us take a look at some tools that can help us manage our social media accounts better. These tools are primarily used to manage multiple business accounts on one platform.</span>\n\n<a href=\"https://www.agorapulse.com/\"><b>Agorapulse</b></a><b>:</b><span style=\"font-weight: 400;\"> A simple, affordable, all-in-one tool for managing your social media accounts. It has many features like: managing all incoming messages in one platform, scheduling posts, resharing good older content for new viewers, assigning roles to fellow members and monitoring their activities. This is probably the most popular site listed here. Agorapulse is used and loved by thousands of professionals worldwide.</span>\n\n<a href=\"https://hootsuite.com/\"><b>Hootsuite</b></a><b>:</b><span style=\"font-weight: 400;\"> Hootsuite is another great tool used to manage multiple social media accounts from one place. You can schedule your posts, measure details like engagements, and so much more. Although recently they have been facing criticism for not having user-friendly UI and for their pricing. Hootsuite may be hard for beginners, but once you get the hang of it, it is a worthwhile investment. If Hootsuite is still not your cup of tea then, another similar site you can use is </span><a href=\"https://buffer.com/\"><b>Buffer</b></a><span style=\"font-weight: 400;\">. Buffer is one of the most recognised social media marketing tools in the industry. You can schedule multiple posts, and observe stats on older content. Buffer can also find the best time to post your content, ensuring maximum engagement.</span>\n\n<a href=\"https://meetedgar.com/\"><b>MeetEdgar</b></a><span style=\"font-weight: 400;\">: MeetEdgar is another tool you can use to schedule multiple posts on multiple social media platforms. MeetEdgar makes sure that your social media pages are constantly updated with new content, even sharing some old posts that have received a lot of attention in the past. This is actually a great strategy to share your best content to your new followers hence giving you more engagement on your social media pages.</span>\n\n<a href=\"https://www.cyfe.com/\"><b>Cyfe</b></a><b>:</b><span style=\"font-weight: 400;\"> Cyfe is a massive all-in-one analytical tool that can be used for a wide variety of websites. You can check brand mentions, engagements, demographics, etc. Cyfe also has Google Analytics, Google Ads, and many other pre-built integrations. You can use widgets available on Cyfe to view stats on multiple social media accounts. It is free to use, but a paid membership gives you access to tons of widgets!</span>\n\n<span style=\"font-weight: 400;\">Here are some online tools that focus on finding customers and increasing audience engagement on your social media profiles.</span>\n\n<a href=\"https://audiense.com/\"><b>Audiense</b></a><b>:</b><span style=\"font-weight: 400;\"> Their primary focus is on building good relationships with customers on social media. Audiense helps you discover new followers and helps increase audience engagement. The pricing of Audiense’s plans is a bit on the costlier side. There are other alternatives you could use like </span><a href=\"https://www.hubspot.com/\"><span style=\"font-weight: 400;\">Hubspot</span></a><b>. </b><a href=\"https://followerwonk.com/\"><b>Followerwonk</b></a><span style=\"font-weight: 400;\"> is a similar online tool built for Twitter. Followerwonk can be used to compare 2 or 3 Twitter users, find their similar interests, and find a new audience.  </span>\n\n<a href=\"https://www.lithium.com/\"><b>Lithium</b></a><b>:</b><span style=\"font-weight: 400;\"> Lithium is another great social media marketing tool you can use to connect with your followers and customers. You can monitor conversations about your brand and engage with potential customers. Lithium can also be used to manage online communities and to hold discussions to come up with ideas from your followers.</span>\n\n<a href=\"https://www.socialbakers.com/\"><b>Socialbakers</b></a><span style=\"font-weight: 400;\">: This is an online tool that uses AI to analyse audience interests. You can find out what they want to see and post your content accordingly. This tool helps you to create content based on your followers’ data. You can monitor conversations about your brand to find out user sentiments and their needs.</span>\n\n<a href=\"https://www.socedo.com/\"><b>Socedo</b></a><span style=\"font-weight: 400;\">: This website automatically finds potential customers online that fit your buyer persona. They look at real-time social behaviour and categorise potential customers according to their interests.</span><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">It is important to have content that is eye-catching and interesting. Here are some special tools you can use to enhance your appearance on social media. First impressions matter if you’re looking to expand your fanbase and these tools will definitely make you look better!</span>\n\n<a href=\"https://www.canva.com/\"><b>Canva</b></a><b>:</b><span style=\"font-weight: 400;\"> Whenever you post on social media platforms like Instagram, the aesthetic quality of your posts matters a lot. Canva is a great online tool for people who are not great at graphic designing but still want top-notch creatives for their posts. With Canva you can create posters, logos, cards, and whatever you need to catch your followers’ attention.</span>\n\n<a href=\"https://visage.co/\"><b>Visage</b></a><span style=\"font-weight: 400;\">: Visage helps you design creatives that are optimised for different social media platforms. It is a very easy-to-use tool that helps you maintain the same image and tone of your brand across different social media platforms. </span>\n\n<a href=\"https://animoto.com/\"><b>Animoto</b></a><span style=\"font-weight: 400;\">: This is a great tool for creating interesting and engaging animated videos to post on social media. With thousands of posts that could potentially drown yours, it is important to post content that is eye-catching. Animoto has many templates that you can use.</span>\n\n<span style=\"font-weight: 400;\">These are some online tools you can use to enhance the growth of your business profiles on various social media platforms. The internet is full of many similar tools, these are just some of our personal favourites. What online tools do you use to promote your business? Did we miss any good ones? Tell us in the comments below! If you need help with social media marketing, <a href=\"https://vividreal.com/social-media-marketing/\">talk to our team of social media experts today. </a></span>', 'The Best Social Media Marketing Tools', '', 'publish', 'closed', 'open', '', 'the-best-social-media-marketing-tools', '', '', '2019-11-29 16:03:20', '2019-11-29 10:33:20', '', 0, 'https://vividreal.com/?p=6780', 0, 'post', '', 0),
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(6782, 1, '2019-11-29 15:48:42', '2019-11-29 10:18:42', '', 'Social-Media-Marketing-Tools', '', 'inherit', 'closed', 'closed', '', 'social-media-marketing-tools', '', '', '2019-11-29 15:48:42', '2019-11-29 10:18:42', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/11/Social-Media-Marketing-Tools.png', 0, 'attachment', 'image/png', 0),
(6964, 7, '2019-12-20 16:37:25', '2019-12-20 11:07:25', '<span style=\"font-weight: 400;\">If you’re into digital marketing, you must have heard about the term “buyer persona”. Businesses spend a lot of time researching and creating buyer personas that help them drive better sales. To the unknown, it might just look like a mini CV. There would be a generic photo of a person, a name and a lot of details about this person. </span>\n\nIf you want to learn about other ways you can significantly improve your ad campaigns, <a href=\"https://vividreal.com/digital-marketing/\">talk to us</a>. We\'re here to help.\n\n<span style=\"color: #00ccff;\"><b>So what is a buyer persona?</b></span>\n\n<span style=\"font-weight: 400;\">A buyer persona is a detailed description of an ideal customer, made from existing customer sales data. These are the types of customers a company tries to sell their products/services to. As a marketer, it is crucial to understand who your potential customers are. It is pointless to promote your products and services to an audience who are not interested in what you have to offer. Many businesses create detailed descriptions of their ideal customers and use this data to create personalised emails and special offers to attract more customers. Emails and newsletters that feel personal and customised are a lot better at engaging people than generic business emails.</span>\n\n<span style=\"font-weight: 400;\">Forming a research-based “character sketch” of your target customer will help you promote your business to the right kind of people. This way, all the work you do is tailored to benefit them specifically. You do not need to waste time and effort on chasing people who do not fit into your buyer persona. When you promote your business with a buyer persona in mind, the customer sees a company that they can trust. From the customers’ perspective, the company knows their problems and has their best interest at heart. This makes them more likely to convert. Most companies have a few different buyer personas, especially if they offer diverse products and services.</span>\n\n<span style=\"font-weight: 400;\">Here are a few tips on creating buyer personas.</span>\n\n<span style=\"font-weight: 400;\">The best way to create your own buyer persona is to first find out who your current customers are: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare questionnaires and conduct interviews to understand them, their background and why they chose your service/product.  Ask them questions about their life, job and what a typical day is like for them.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also conduct polls and surveys on social media platforms instead of personal or telephonic interviews. Some people will be more comfortable with answering questions through polls. Find what works best for the customer!</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have discussions with people in your company who interact with your customers on a daily basis.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You could use your company’s sales data and your customer relations management system to further understand who your customers are. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While creating a buyer persona it is important to give each type of buyer a name and a picture in order to add a human element to it. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good buyer persona will have details like age group, interests, education, work experience, annual income, marital status, and other demographics. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You could manually create a buyer persona on your own or use templates available on the internet. </span><a href=\"https://www.hubspot.com/make-my-persona?utm_source=templates-offer&amp;hsCtaTracking=689cb14d-a442-4e45-8df0-b360d6d247ae%7C386f2b85-ecc0-43a3-8c25-02315f9a3daa\"><span style=\"font-weight: 400;\">Hubspot</span></a><span style=\"font-weight: 400;\"> has an interactive tool that makes creating your first buyer persona a piece of cake. </span><a href=\"https://xtensio.com/\"><span style=\"font-weight: 400;\">Xtensio</span></a><span style=\"font-weight: 400;\"> has a template that you can use, just sign up and try it out for free!</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Revise, edit, analyse.</b></span>\n\n<span style=\"font-weight: 400;\">After collecting all the details you need for creating a good buyer persona, you should analyse the data and plan an appropriate sales pitch that you can use to get potential customers to convert. A buyer persona should guide every decision of your company. Be it redesigning your website or the launch of a new product or service. A good buyer persona should never stay stagnant either. It should be constantly updated. It should always be checked by someone who interacts with your customers often. Always revise the data in your buyer persona regularly and compare different buyer personas to see which one of them best defines the characteristics of your ideal customer. </span>\n\n<span style=\"color: #00ccff;\"><b>Negative Persona</b></span>\n\n<span style=\"font-weight: 400;\">Equally important as a buyer persona is something called “negative persona”. These are descriptions of the types of people you </span><span style=\"color: #00ccff;\"><b>do not want to target</b></span><span style=\"font-weight: 400;\">. These include people who cannot afford or use your services. Creating a negative persona will help your company save time and money in the long run. </span>\n\n<span style=\"font-weight: 400;\">Companies that fail to understand who their target customers are, end up paying the price. Here’s an example of a multi-billion dollar company that experienced this first-hand.</span>\n\n<span style=\"font-weight: 400;\">GAP, an American worldwide clothing and accessories retailer, unveiled its new logo on October 6th, 2010. This was the first change in its logo in over 24 years. The company was trying to target youngsters and were looking to adopt a trendier approach to their marketing. This, however, offended their existing customer base who used to see GAP as a company that stays away from trends. They ended up receiving a lot of backlash. The logo was changed back within a few days and within 4 months, the CEO had resigned.</span>\n\n<span style=\"font-weight: 400;\">What went wrong here? GAP clearly didn’t understand their current customer base. They were targeting an entirely different group of customers with different preferences. This offended their current customer base, turning this harmless little logo change into a disastrous and embarrassing moment in the company’s history.</span>\n\n<span style=\"font-weight: 400;\">A buyer persona is a cheat sheet that you can use to grow your company by targeting the right kind of customers your business needs. In the age of digital marketing, you need all the help you can get to save time, money and effort. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> if you ever need any help. We\'d be glad to help.</span>', 'Why Do We Need Buyer Personas?', '', 'publish', 'closed', 'open', '', 'why-do-we-need-buyer-personas', '', '', '2019-12-20 16:37:25', '2019-12-20 11:07:25', '', 0, 'https://vividreal.com/?p=6964', 0, 'post', '', 0),
(6965, 1, '2019-12-20 16:34:26', '2019-12-20 11:04:26', '', 'Buyer Personas', '', 'inherit', 'closed', 'closed', '', 'buyer-personas', '', '', '2019-12-20 16:34:26', '2019-12-20 11:04:26', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/12/Buyer-Personas.png', 0, 'attachment', 'image/png', 0),
(6967, 7, '2019-12-23 14:56:22', '2019-12-23 09:26:22', '<span style=\"font-weight: 400;\">Database management systems. Not an unfamiliar phrase when you’re someone who works with websites. Most people only have a vague idea of what a DBMS is. </span>\n\n<span style=\"font-weight: 400;\">Every business/organisation needs a database management system. DBMS is necessary if you want to store, manage and retrieve data on your website. Data could be anything from information about user details, product lists, prices etc. Here we shall discuss some commonly used website database management systems. </span>\n\nIf you need a database management system set up for your business, <a href=\"https://vividreal.com/web-development/\">do give us a try</a>. We\'d love to help!\n\n<span style=\"color: #00ccff;\"><b>What is a database management system?</b></span>\n\n<span style=\"font-weight: 400;\">A database management system (DBMS) is a program or a collection of programs that enables users to access, manipulate and represent data. </span>\n\n<span style=\"font-weight: 400;\">Databases are essentially containers of data.</span> <span style=\"font-weight: 400;\">Your website’s database is where all the information your website needs is stored. </span>\n\n<span style=\"font-weight: 400;\">Databases have to be secure. Your data has to be protected from leaks, theft and it shouldn’t be lost in any way. An efficient database makes your site run better, so choose one according to your needs. </span>\n\n<span style=\"font-weight: 400;\">If your website deals with a lot of data every single day, you must make sure the database you’re using can handle it all. Managing all that data can sometimes prove to be a hassle. Hence we use database management systems to make the whole process easier. Let\'s talk about some of the different types of DBMS out there.</span>\n\n<span style=\"color: #00ccff;\"><b>Types of database management systems</b></span>\n\nNavigational database management system<span style=\"font-weight: 400;\"> is a type of database management system that isn’t used much nowadays. Data is stored in a tree structure here. The Windows registry in Windows XP is an example of Navigational DBMS.</span>\n\nRelational database management systems<span style=\"font-weight: 400;\"> represent and store information in tables, rows, and columns. If your website or application manages a lot of data, then this is a good choice. You can even link information from other tables by using foreign keys or indexes. Relational databases have predefined data types that they can support. This is the most popular DBMS. </span>MySQL<span style=\"font-weight: 400;\"> and </span>Oracle<span style=\"font-weight: 400;\"> are some examples.</span>\n\nNon-relational database management systems<span style=\"font-weight: 400;\"> store and represent data in collections of JSON documents, which is basically text. Also known as no-SQL databases, these allow greater flexibility and adaptability. Examples of non-relational databases are </span>Oracle NoSQL<span style=\"font-weight: 400;\"> and </span>Amazon DynamoDB<span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Another type of database is called an </span>object-relational database management system (ORDMS). This is similar to a relational database. In ORD’s, objects, classes and inheritance are directly supported in database schemas.\n\nIn object-oriented database management systems data is represented in the form of objects. <span style=\"font-weight: 400;\">This type supports the storage of new data types. Data is in the form of objects that have attributes, like age gender. They also have methods that define what to do with the data.</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at some of the most popularly used database management systems.</span>\n\n<span style=\"color: #00ccff;\"><b>MySQL</b></span>\n\n<span style=\"font-weight: 400;\">MySQL is a relational database management system based on SQL (structured query language). It claims to be the world’s most popular open-source database management system. MySQL can be used as a database for many purposes. However, its primary purpose is that of a web database. It is used in almost all open source websites that require a database.</span>\n\n<span style=\"font-weight: 400;\">It is a very robust database management system. More than one user can use a MySQL database at a time. MySQL is used by many of the world’s biggest names. Companies like Facebook, Adobe, and even Google use MySQL to store data.</span>\n\n<span style=\"color: #00ccff;\"><b>Microsoft SQL Server 2019</b></span>\n\n<span style=\"font-weight: 400;\">This is yet another relational database. MS SQL is a relational web hosting database management system from Microsoft. There are a few versions of MS SQL available online, the 2019 version is the latest. Their flagship database has a few unique features up its sleeves.</span>\n\n<span style=\"font-weight: 400;\">Microsoft SQL Server boasts of having an industry-leading performance. It also has the record for the fewest vulnerabilities for nine years as per the National Institute of Standards and Technologies National Vulnerable Database. MS SQL has tons of features that make managing your data really easy. Fast and consistent database recovery is another feature. </span>\n\n<span style=\"color: #00ccff;\"><b>PostgreSQL</b></span>\n\n<span style=\"font-weight: 400;\">Widely regarded as the world’s most advanced object-relational database management system. It is reliable and is suitable for OS’s like Windows, Linux and UNIX. It is a great choice for people who create websites using PHP and Python. </span>\n\n<span style=\"color: #00ccff;\"><b>Amazon DynamoDB</b></span>\n\n<span style=\"font-weight: 400;\">I was browsing through Twitter one day, and a Tweet from Amazon caught my eye. It was about their database called the </span>Amazon DynamoDB<span style=\"font-weight: 400;\">. Right now if you search for website database, DynamoDB is the first result you will see. DynamoDB is a non-relational database. It claims to have seamless scalability. It can manage large amounts of data with ease.  </span>\n\n<span style=\"color: #00ccff;\"><b>Amazon Aurora</b></span>\n\n<span style=\"font-weight: 400;\">Aurora is another database from Amazon. The only major difference between them is the fact that Aurora is a relational database. Aurora is even faster than DynamoDB, according to Amazon’s own tests. It is also much cheaper when compared to DynamoDB.</span>\n\n<span style=\"font-weight: 400;\">There are tons of database management systems out there that you can use. Each one has unique features. If all of this sounds too complicated to you, let us help you out. We\'re well versed in <a href=\"https://vividreal.com/web-development/\">delivering world-class web experiences</a>!</span>', 'What are Database Management Systems?', '', 'publish', 'closed', 'open', '', 'what-are-database-management-systems', '', '', '2019-12-23 14:56:22', '2019-12-23 09:26:22', '', 0, 'https://vividreal.com/?p=6967', 0, 'post', '', 0),
(6968, 1, '2019-12-23 12:23:39', '2019-12-23 06:53:39', '', 'Database-Management-Systems', '', 'inherit', 'closed', 'closed', '', 'database-management-systems', '', '', '2019-12-23 12:23:39', '2019-12-23 06:53:39', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/12/Database-Management-Systems.png', 0, 'attachment', 'image/png', 0),
(6974, 7, '2019-12-23 14:30:48', '2019-12-23 09:00:48', '<span style=\"font-weight: 400;\">If you weren’t living under a rock for the past few weeks, you would have heard about </span><span style=\"font-weight: 400;\">Tesla’s latest product, the Cybertruck. </span>\n\n<span style=\"font-weight: 400;\">Let’s take a moment to appreciate that name. What a cool name for a pickup truck. Electric or not.</span>\n\n<span style=\"font-weight: 400;\">Elon Musk, CEO of Tesla, Inc. unveiled its latest electric vehicle during a launch event on 21st November 2019.</span>\n\n<span style=\"font-weight: 400;\">Now if you’ve seen what it looks like, you’re either one of those who liked their unique approach to the design. Or you’re one among the majority of people who laughed a little and thought it looked plain goofy. What were they thinking? This looks like the car I used to draw during my kindergarten days.</span>\n\n<b><img class=\"size-full wp-image-6975 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/12/tesla-1.jpg\" alt=\"\" width=\"875\" height=\"492\" /></b>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The internet has exploded over Tesla’s unique design approach. Memes were made poking fun at the Cybertruck, skyrocketing its popularity. It went viral.</span>\n\n<span style=\"font-weight: 400;\">You must have also heard about the embarrassing little accident they had onstage. While demonstrating the strength of their new armoured glass, one of their designers threw a steel ball onto the Cybertruck’s window. The window was supposed to withstand the impact but ended up cracking. The remainder of the entire presentation was done with the windows of the Cybertruck cracked. This little incident sparked videos and news articles all over the web, giving Tesla a huge publicity boost.</span>\n\n<b><img class=\"size-full wp-image-6976 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/12/tesla-window-1.jpg\" alt=\"\" width=\"780\" height=\"438\" /></b>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">All of this just brings one question to mind. Being the absolute geniuses they are, was this their intention all along? To shock people, and get on the meme bandwagon to get free publicity?</span>\n\n<span style=\"font-weight: 400;\">Does this particular strategy ring any bells? </span>\n\n<span style=\"font-weight: 400;\">Apple is a trillion-dollar company that more or less uses the same strategy. All of their innovative new techs have taken the world by a storm, giving birth to tons of memes shared by millions of people all around the world. Like it or not, that right there is free publicity. </span>\n\n<b><img class=\"size-full wp-image-6977 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/12/Apple-1.jpg\" alt=\"\" width=\"920\" height=\"613\" /></b>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">I feel like there’s a lesson to be learnt from Tesla’s branding techniques and in the way they promote their brand identity. </span>\n\n<span style=\"color: #00ccff;\"><b>What is a brand?</b></span>\n\n<span style=\"font-weight: 400;\">A brand is essentially an image. It is how your customers and other people view your company/organisation or an individual. In some ways, it is also a promise. A promise of quality in your products/services. </span>\n\n<span style=\"font-weight: 400;\">It is how people who experience your company perceive it.</span>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">“Your brand is what people say about you when you’re not in the room.”</span></i><span style=\"font-weight: 400;\"> </span></p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">- Jeff Bezos</span></p>\n<span style=\"color: #00ccff;\"><b>How Tesla promotes its brand identity</b></span>\n\n<span style=\"font-weight: 400;\">According to their brand guidelines, Tesla makes it a point to not “greenwash” themselves. They do not use the word “green” unless if it’s to describe colour. According to them, “green” is infused in the Tesla mission. Their brand promise is to “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.”</span>\n\n<span style=\"font-weight: 400;\">They also do not use the word “luxury” to describe themselves. They consider themselves as a “premium, performance brand”.</span>\n\n<span style=\"font-weight: 400;\">They keep their messages short, concise and to the point. They know that their customers are intelligent and busy people. </span>\n\n<span style=\"font-weight: 400;\">Tesla also understands marketing better than a lot of other premium car brands. They do not spend much money on ads. This is primarily due to 2 reasons. Elon Musk has stated in interviews that he’d rather spend more money on perfecting his technology than on ads. But a more believable reason is the fact that Tesla is supply blocked. They need to produce enough cars to supply the demand.</span>\n\n<span style=\"font-weight: 400;\">Tesla’s marketing runs more on a word of mouth basis. A man buys a Tesla, gets impressed with its quality, and he tells ten other people about it. They even have an entire section on their website </span><a href=\"https://www.tesla.com/customer-stories\"><span style=\"font-weight: 400;\">dedicated to stories from their customers.</span></a><span style=\"font-weight: 400;\"> Real people sharing their opinions and experience with a Tesla. Who needs an ad when you’ve got this?</span>\n\n<span style=\"font-weight: 400;\">Tesla’s launch events, like the one we were discussing above, are pretty successful too. More than 250,000 people have reportedly pre-ordered the Cybertruck right after the launch event.</span>\n\n<span style=\"color: #00ccff;\"><b>So why the bizarre design?</b></span>\n\n<span style=\"font-weight: 400;\">Coming back to the Cybertruck, why did Tesla make such a unique design choice? A lot of people called the Cybertruck ugly. Even I was one among them. But the truth is, the design has grown on me. When these trucks start hitting the road, they’re going to be turning heads everywhere they go. If Tesla had decided to go the conventional way, this would have just been another new truck on the road. Nope. One look and you know this is something different.</span>\n\n<span style=\"font-weight: 400;\">A lot of people were criticising Tesla for trying to take on the truck market. Known for the incredibly loyal fanbase, people religiously stick to either one of the truck giants, the Ford F150 or the Chevrolet Silverado.</span>\n\n<span style=\"font-weight: 400;\">But Tesla isn’t trying to conquer the truck industry. They don’t intend on pleasing everyone by launching a generic looking, yet updated truck.</span>\n\n<span style=\"color: #00ccff;\"><b><i>Making a product that your target customer is more likely to buy is more important than making a universally appealing product.</i></b></span>\n\n<span style=\"font-weight: 400;\">They could have released a truck that looks like every other truck out there. It would capture the interest of a tiny per cent of the truck market, filled with customers loyal to other brands.</span>\n\n<span style=\"font-weight: 400;\">Or they could do something entirely different that appeal to people who will be more likely to invest in their product.</span>\n\n<span style=\"color: #00ccff;\"><b><i>Deviation from what’s considered normal attracts a lot of attention.</i></b><span style=\"font-weight: 400;\"> </span></span>\n\n<span style=\"font-weight: 400;\">Apple could have arranged their 3 camera system on the iPhone just like any other phone. But they chose not to, and that made them stand out from the rest. Similarly, Tesla chose an unconventional look. It makes your products more memorable. I feel like this is what Tesla had in mind as well. </span>\n\n<span style=\"font-weight: 400;\">Elon Musk has always been compared to Steve Jobs. Although he lacks the eloquence and the flair for the dramatic, Elon Musk makes up for it with his sheer confidence. What he’s doing with Tesla and SpaceX is truly phenomenal. </span>\n\n<span style=\"font-weight: 400;\">Brands that have dared to think out of the box have always seen great success. Tesla is an excellent example of a brand who knows how to market itself and its ambitious ideas.</span>\n\nOn a side note, we take branding very seriously. <a href=\"https://vividreal.com/branding-solutions/\">Talk to us today</a> to discuss everything related to branding. We\'ll help you build a brand as unique as you.', 'Tesla Cybertruck - A Lesson in Branding', '', 'publish', 'closed', 'open', '', 'tesla-cybertruck-a-lesson-in-branding', '', '', '2019-12-23 14:30:48', '2019-12-23 09:00:48', '', 0, 'https://vividreal.com/?p=6974', 0, 'post', '', 0),
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(6976, 1, '2019-12-23 14:20:17', '2019-12-23 08:50:17', '', 'tesla window', '', 'inherit', 'closed', 'closed', '', 'tesla-window', '', '', '2019-12-23 14:20:17', '2019-12-23 08:50:17', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/12/tesla-window.jpg', 0, 'attachment', 'image/jpeg', 0),
(6977, 1, '2019-12-23 14:22:37', '2019-12-23 08:52:37', '', 'Apple', '', 'inherit', 'closed', 'closed', '', 'apple', '', '', '2019-12-23 14:22:37', '2019-12-23 08:52:37', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/12/Apple.jpg', 0, 'attachment', 'image/jpeg', 0),
(6978, 7, '2019-12-23 14:23:56', '2019-12-23 08:53:56', '', 'Tesla-Cybertruck-branding', 'Tesla Cybertruck\'s logo', 'inherit', 'closed', 'closed', '', 'tesla-cybertruck-branding', '', '', '2019-12-23 14:23:56', '2019-12-23 08:53:56', '', 6974, 'http://localhost/vividreal/wp-content/uploads/2019/12/Tesla-Cybertruck-branding.png', 0, 'attachment', 'image/png', 0),
(7096, 7, '2019-10-10 15:15:21', '2019-10-10 09:45:21', 'Google is constantly improving its user experience. If you’ve ever tried to rank your website higher on Google’s SERP, you’ll know that content, quality of content and other factors such as page loading speeds matter the most. All of these are things that enhance user experience. Sites that use click-bait techniques and those that are filled with poor content gets ranked much lower, way below the other sites.\n\nSimilarly, when you make an ad live on Google Ads, Google needs to make sure the right people view your ads. Google also makes sure those people get what they need when they visit your landing page by clicking on your ad. Your landing pages need to be user-friendly, and relevant. Quality Score is one such factor that ensures a better user experience for those who view your ads.\n\nWant to create the best ads, that will give you the attention you deserve? We can help. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us now.</a>\n\n<strong><span style=\"color: #00ccff;\">So what exactly is Quality Score?</span></strong>\nWhenever you search for something on Google, you may have seen ads on the search results page. The order in which these ads appear on the SERPs is dependant on their ad rank, which depends on the maximum bid value and your Quality Score.\n\nQuality Score multiplied by your highest bid gives you your ad rank.\n\nEach search engine has its own version of a Quality Score, its not just a Google thing!\n\nQuality Score is Google’s way of rating the quality of your ads and the relevance of the keywords that are associated with your ads. Google checks the performance and quality of your keywords, and even checks factors such as the user-friendliness of your landing pages.\n\nIt is a score that goes from 1 to 10, 10 being the highest. Quality Score determines your cost per click (CPC). Higher Quality Scores give you lower costs and better ad rankings. This is crucial when your ad enters the ad auction. If someone has a better quality score than you, they might rank higher than you AND they would also be paying a lot less!\n\n<strong><span style=\"color: #00ccff;\">Factors affecting Quality Score</span></strong>\nThere are a number of factors that affect your Quality Score. Let us take a look at some of the most important ones.\n\n<strong><span style=\"color: #00ccff;\">How relevant keywords are to your ad group</span></strong>\nConduct thorough research before choosing keywords. Better keyword research will improve the quality of your ads and ensure that they are visible to the right kind of people. Group your keywords that can be paired with individual ad groups for better efficiency.\n\n<strong><span style=\"color: #00ccff;\">Landing page</span></strong>\nThe quality of your landing page plays a huge role in the user experience of someone who sees your ad. It is the first thing someone would see after clicking on your ad.\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Relevant, useful and original content:</span></strong>\nGoogle takes landing page relevance into consideration when calculating Quality Score. It must contain quality content that is relevant to your ad.</li>\n 	<li><strong><span style=\"color: #00ccff;\">Trustworthiness:</span></strong>\nLanding pages belonging to websites that do not have any history of bad behaviour (clickbait, scams, etc), get a better Quality Score.</li>\n 	<li><strong><span style=\"color: #00ccff;\">Ease of navigation:</span></strong>\nNothing gets more clicks than people being told what exactly they are getting. Make sure your landing pages are easy to navigate, have relevant information with a proper call to action button that is straight to the point.</li>\n 	<li><strong><span style=\"color: #00ccff;\">Time spent on site:</span></strong>\nGoogle also considers the amount of time someone spent on your landing page into consideration when calculating Quality Score.</li>\n</ul>\n<strong><span style=\"color: #00ccff;\">Your historical CTR</span></strong>\nImproving click-through rate can help increase the Quality Score of your ads. The relationship between CTR and Quality Score, however, is more of a logarithmic curve than a straight line. This means that as CTR increases it has less impact on the overall Quality Score. This basically means that taking effort to increase your CTR, if it is low, will greatly help increase your Quality Score. But after reaching an acceptable CTR, its effect on Quality Score will be much less profound. Changes to CTR won’t have an immediate effect on Quality Score. These things take time so be patient.\n\nNegative keywords don’t really affect Quality Score despite popular beliefs. Google only takes CTR for exact match keywords while calculating Quality Score.\n\n<strong><span style=\"color: #00ccff;\">Ad extensions all the way!</span></strong>\nGoogle now takes the presence of Ad extensions into consideration when calculating your Quality Score. Ad extensions basically give you the option to expand your ad with more information. These are a great add on to your ads as they take up more space in the search engine results page, which help increase CTR, which in turn helps increase Quality Score.\n\nGoogle takes extra care to ensure that your ads are up to the mark, to improve its overall user experience. Now that you know what all you need to maintain a high Quality Score, all you need to do is apply this knowledge to your PPC campaigns to see great results! For more help with your ad campaigns, <a href=\"https://vividreal.com/digital-marketing/\">talk to our digital marketing team today.</a>', 'Google Ads Quality Score', '', 'publish', 'closed', 'open', '', 'google-ads-quality-score', '', '', '2019-10-10 15:15:21', '2019-10-10 09:45:21', '', 0, 'https://vividreal.com/?p=7096', 0, 'post', '', 0),
(7101, 7, '2020-01-09 15:30:58', '2020-01-09 10:00:58', '', 'gaqs', '', 'inherit', 'closed', 'closed', '', 'gaqs', '', '', '2020-01-09 15:30:58', '2020-01-09 10:00:58', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/10/gaqs.jpg', 0, 'attachment', 'image/jpeg', 0),
(7120, 8, '2020-01-13 18:04:16', '2020-01-13 12:34:16', 'Have you recently interacted with a website and wondered why it looks and works like an app on your smartphone or PC? While on an online banking website or editing a document on your browser, this very thought would have crossed your mind.\n\nSuch websites that perform the duties of dedicated desktop or mobile apps have become very common in recent times. These websites are termed as website applications or simply, web apps.\n\nIf you\'d like to get one built, <a href=\"https://vividreal.com/content-solutions/\">talk to our web development experts today</a>.\n\n<span style=\"color: #00ccff;\"><strong>What are Website Applications exactly?</strong></span>\n\nEssentially, web apps are software that runs on an internet browser and performs like an app, without having to install them to a desktop/smartphone.\n\nWeb apps require a web server to deal with client requests, an application server to get the requested tasks done and a database to store information.\n\nPopular examples of web apps include - Gmail, Facebook &amp; Google Docs.\n\nWeb apps are not to be confused with Progressive Web Apps (PWAs), that are more app-like in terms of functionality.\n\nProgressive Web Apps have the ability to send pop-up notifications via the web browser and can be added to your apps list on your smartphone home screen.\n\nTo learn more about PWAs, check out our blog <a href=\"https://vividreal.com/blog/what-are-progressive-web-apps/\">here</a>.\n\n<strong><span style=\"color: #00ccff;\">Web Apps vs Traditional Apps</span></strong>\n\nAs major companies are betting more on cloud-based services compared to traditional models, web-based applications are given more prominence. Web apps have the ability to run across multiple platforms, reduce software piracy, require lesser maintenance costs, don’t have to be installed on devices, etc.\n\nIn short, web apps enable businesses to streamline their services, enhance their efficiency and also reduce the involved costs of building traditional apps.\n\n<span style=\"color: #00ccff;\"><strong>How do Web Apps function?</strong></span>\n\nHere’s a typical workflow of a web app:\n<ol>\n 	<li>A user initiates a request from a web browser to the webserver.</li>\n 	<li>This request is sent to the relevant web application server by the webserver.</li>\n 	<li>The requested task is performed by the web application server. The database is utilised in this process for handling the information and the results are generated.</li>\n 	<li>The web server then receives the results from the web application server.</li>\n 	<li>The results are then displayed on the user’s screen by the webserver.</li>\n</ol>\n<strong><span style=\"color: #00ccff;\">Now, let’s understand Web Apps in-depth with an example.</span></strong>\n\nWe shall take the case of a real estate company that provides houses for rent and land for lease across Sydney.\n\nWe can create a comprehensive web app software for the company that streamlines and simplifies a bunch of its complex business processes.\n\nThe details of all the properties that the company owns can be listed on the web app. The business administration will be able to upload the documents of the tenants and the related rental agreement documents to the respective property profiles on the web app.\n\nOnce done, the administration will receive notifications when a rent payment date is due and can keep track of all the payments made.\n\nThe company can assign a set of employees to take care of the administration of its properties around say, Marrickville, on the web app. Only these properties will be visible to those employees when they login to the app.\n\nThe same can be done for the properties across other places like Edgecliff, Bondi Junction, etc.\n\nThe employees can log in to the web app from wherever they are at, from a smartphone or a PC of their choice. They can easily access the web app on-the-go from their device(s); all they need is an internet connection.\n\nUpdates to the software can be made easily and will be accessible everywhere since no software installation is required on any of the devices.\n\n<span style=\"color: #00ccff;\"><strong>Why you need Web Apps</strong></span>\n\nIn this <a href=\"https://vividreal.com/blog/why-digital-transformation-should-be-your-priority-in-2018/\">age of digital transformation</a>, there is no denying that businesses that fail to keep up to the needs of their customers online are doomed.\n\nBe it online shopping, form submissions, bookings or even banking, there is a strong need for interactive websites and apps that facilitate these tasks.\n\nThese tasks involve a great deal of client-side request processing along with server-side task processing. This has led to the creation and later on, the wide adoption of web applications.\n\nA Web App is usually custom-designed for a business in order to suit their needs perfectly. Different businesses have different needs and therefore web apps have to be tailor-made for the best results. This takes time, effort and expertise.\n\nSo have you decided to get a <a href=\"https://vividreal.com/custom-applications/\">web app custom-designed for your business</a>?\n\nWell, get it done professionally, with the leading Digital Agency in India! Book a consultation with Vividreal Solutions <a href=\"https://vividreal.com/contact/\">here</a>.', 'What are Web Applications?', '', 'publish', 'closed', 'open', '', 'what-are-web-applications', '', '', '2020-01-13 18:04:16', '2020-01-13 12:34:16', '', 0, 'https://vividreal.com/?p=7120', 0, 'post', '', 0),
(7121, 1, '2020-01-13 17:37:36', '2020-01-13 12:07:36', '', 'web-app-', '', 'inherit', 'closed', 'closed', '', 'web-app', '', '', '2020-01-13 17:37:36', '2020-01-13 12:07:36', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/01/web-app-.jpg', 0, 'attachment', 'image/jpeg', 0);
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(7125, 7, '2020-01-16 14:56:51', '2020-01-16 09:26:51', '<span style=\"font-weight: 400;\">In today’s world, speed is important. Websites need to have quick loading speeds if they want good traffic. The only exceptions are websites that are at the top of their game; websites whose visitors absolutely need them, like Facebook or Gmail! To know more about how you can get a beautiful website that works flawlessly across all devices, click <a href=\"https://vividreal.com/web-development/\">here</a>.</span>\n\n<span style=\"font-weight: 400;\">So you have articles. Good content. People will love it. But no matter how good your content is, if your website/blog takes too long to load, people will move on. You’d lose a lot of potential traffic. One way to fix this would be to work on making your website load faster. But Facebook offers you a better solution. Just make an </span><span style=\"color: #00ccff;\"><b>Instant Article!</b></span>\n\n<span style=\"color: #00ccff;\"><b>What is an Instant Article?</b></span>\n\n<span style=\"font-weight: 400;\">An Instant Article is similar to an </span><a href=\"https://vividreal.com/blog/accelerated-mobile-pages-amp/\"><span style=\"font-weight: 400;\">AMP website</span></a><span style=\"font-weight: 400;\">. It is an HTML document that loads instantaneously on Facebook. It allows you to publish articles that render fast on mobile devices. Instant Articles load 3 times faster than your average web article. This obviously means lower bounce rates and better engagement rates. 75 of the top 100 most clicked domains on Facebook use Instant Articles. FB users also spend approximately 30% more time with Instant Articles than mobile articles.</span>\n\n[caption id=\"attachment_7140\" align=\"aligncenter\" width=\"357\"]<img class=\" wp-image-7140\" src=\"http://localhost/vividreal/wp-content/uploads/2020/01/Fb-instant-articles.jpeg\" alt=\"\" width=\"357\" height=\"521\" /> This is how an Instant Article appears on a mobile device.[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Facebook has an inbuilt style editor tool which you can use to customize your instant pages and make it look how you want to. The style editor is easy to use. You can also use the Pages Manager App to preview your Instant Articles before making them live.</span>\n\n<span style=\"color: #00ccff;\"><b>What do you need before starting?</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You’ll obviously need a Facebook page to set up Instant Articles on Facebook.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You also need to give people working on Instant Articles roles on the Page. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To create Instant Articles, Facebook needs a link to your web article. Facebook hosts these articles for you, so it is necessary to have a website or a blog of your own.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To properly use Instant Articles you need to verify you own your website/blog. For this you’ll need access to your site’s HTML code; its &lt;head&gt; tag.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You’ll need a high-resolution logo to use with your Instant Article.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some experience with XML, HTML and RSS feeds can help you create Instant Pages. There are third party plugins that make this easier as well.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Before going live, you also need to submit ten articles for review. This is to ensure that readers have the best experience with the Instant Articles you create. It may take at least 10 days or more for Facebook to complete the review. Make sure your content complies with Facebook’s </span><a href=\"https://www.facebook.com/help/publisher/1348682518563619\"><span style=\"font-weight: 400;\">content guidelines</span></a><span style=\"font-weight: 400;\">. Facebook checks for missing or broken embeds in your articles. All articles must also be completed. Incomplete or partial articles shall be rejected. Make sure all the text and media renders. </span>\n\n<span style=\"color: #00ccff;\"><b>Monetisation</b><span style=\"font-weight: 400;\">\n</span></span><span style=\"font-weight: 400;\">You can monetize Instant Articles through ads, Audience Network, and branded content. Ad formats like native, interstitial, banner, in-stream video, rewarded video, playables are all available.</span>\n\n<span style=\"color: #00ccff;\"><b>How to create Instant Articles?</b></span>\n\n<span style=\"font-weight: 400;\">There are three methods to convert your articles to Instant Articles:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If coding isn’t your thing, and if you use a  custom CMS, you can use third-party plugins. For WordPress, there are many third-party </span><a href=\"https://wordpress.org/plugins/search/instant+articles/\"><span style=\"font-weight: 400;\">plugins</span></a><span style=\"font-weight: 400;\"> available.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Articles API: </span>Manage articles, and receive alerts instantaneously on your custom CMS.</li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">RSS feed: </span>You can use an RSS feed to automatically upload instant articles. Facebook pulls articles from your feed many times every hour.</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Some important points to be remembered</b></span>\n\n<span style=\"font-weight: 400;\">Articles should be formatted in Instant Articles markup if they are to be distributed via RSS or API. Whenever people view your articles on supported devices, it will be automatically rendered as an instant article.</span>\n\n<span style=\"font-weight: 400;\">Instant Articles are created with HTML, similar to standard web publishing. CSS is not supported for styling.</span>\n\n<span style=\"font-weight: 400;\">Create an Instant Article version of your article each time. People on Instant Article enabled devices will see your articles as an Instant Article whenever they discover it on Facebook. Publishing an Instant Article does not create a post on Facebook. It can be viewed from the Instant Article Library associated with your page.</span>\n\n<span style=\"font-weight: 400;\">Instant Articles give your readers access to all your articles, with remarkable loading speeds. All you need to do is create great content. Although, if you’re just starting out, it might be difficult to get any organic visitors. You may need to spend money on boosting your posts. If it comes to this, </span><a href=\"https://vividreal.com/facebook-ad-campaigns/\"><span style=\"font-weight: 400;\">talk to us</span></a> to get the best results<span style=\"font-weight: 400;\">!</span>', 'Facebook - Instant Articles', '', 'publish', 'closed', 'open', '', 'facebook-instant-articles', '', '', '2020-01-16 14:56:51', '2020-01-16 09:26:51', '', 0, 'https://vividreal.com/?p=7125', 0, 'post', '', 0),
(7126, 1, '2020-01-15 10:43:51', '2020-01-15 05:13:51', '', 'vividreal-blog-2020', '', 'inherit', 'closed', 'closed', '', 'vividreal-blog-2020', '', '', '2020-01-15 10:43:51', '2020-01-15 05:13:51', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/01/vividreal-blog-2020.jpg', 0, 'attachment', 'image/jpeg', 0),
(7130, 7, '2020-01-15 12:19:24', '2020-01-15 06:49:24', 'The ability to write good copy is a must-have skill in the world of marketing. Especially if you’re a company like us, with clients all over the world. Writing copies may seem difficult. Sometimes, <a href=\"https://vividreal.com/content-solutions/\">hiring a professional</a> might be the best choice.\n\nBut, there’s no need to fret! Here are some free online tools that can transform your copy into well-polished works of art!\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.google.com/docs/about/\"><b>Google Docs</b></a></span><b> + </b><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.grammarly.com/\"><b>Grammarly</b></a></span>\n\n<span style=\"font-weight: 400;\">With its minimalistic design and ease of use, Google Docs is great for copywriting. Although it lacks the smooth animations from MS Word that I love, Google Docs makes up for it with convenience. Everything is automatically stored in my Google Drive. I can access my files from anywhere I want, from any smart device.</span>\n\n<span style=\"font-weight: 400;\">You can add Grammarly to your browser, and it works with Google Docs to make sure your copy has as few errors as possible. From spelling errors, grammatical mistakes to syntax problems like punctuations and hyphens, Grammarly alerts you of anything. Although, you shouldn’t blindly trust Grammarly. It has been known to make mistakes. This is a rare occurrence though.</span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://wordcounter.net/\"><b>Wordcounter</b></a></span>\n\n<span style=\"font-weight: 400;\">One of the biggest problems, when you’re writing copy, is the repetition of words. Nobody wants to sound like a broken record. This tool finds the most commonly used words in your copy. You can then choose to increase (for SEO purposes) or decrease the number of words (to stop sounding like a robot).</span>\n\n<span style=\"font-weight: 400;\">Apart from this, the website also shows you the reading level of your copy. You can simplify your language to make it easier for people to read and comprehend.</span>\n\n<strong><span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.thesaurus.com/\">Thesaurus</a></span></strong>\n\n<span style=\"font-weight: 400;\">Great place to find synonyms and antonyms. Very useful when you’re trying to come up with an attractive copy for ads. This is one way to make yourself sound smarter on the internet, just don’t overuse it. Another way to use Thesaurus is to find words you’ve repeated on Wordcounter, and replace some of them with synonyms. </span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://yoast.com/wordpress/plugins/seo/\"><b>Yoast SEO</b></a></span>\n\n<span style=\"font-weight: 400;\">This is a free Wordpress plugin that helps improve SEO and readability. Based on the readability of your content, the plugin gives it rankings of different colours. Green being the highest. Posts with orange or green rankings have been found to get more site traffic than those with red-level ranking.</span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"http://www.hemingwayapp.com/\"><b>Hemingway App</b></a></span>\n\n<span style=\"font-weight: 400;\">Hemingway app gives you a lot of information on your articles. It highlights sentences that are too long. Sentences that are difficult to read get highlighted in red and yellow. Word suggestions will get highlighted in other colours. Make your sentences short, punchy and simple with this free online tool. </span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.webfx.com/tools/read-able/\"><b>Read-Able</b></a></span>\n\n<span style=\"font-weight: 400;\">Simpler than Hemingway, this tool also tests the readability of your text content. It tells you the age group of people who can easily understand your content. It is an accurate evaluation of how easy to read your content is.</span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://coschedule.com/headline-analyzer\"><b>CoSchedule - Headline Analyzer</b></a></span>\n\n<span style=\"font-weight: 400;\">This tool helps you analyse your headline. It shows you how common your headline is and how emotional it is. A good emotional headline can attract a lot of clicks. They also give you tips on improving your headline. You’ll get to see how your title would like on search results and on email subjects. </span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://evernote.com/\"><b>Evernote</b></a></span>\n\n<span style=\"font-weight: 400;\">Many copywriters use Evernote to effectively capture ideas. You can easily copy pages, and images, create quick little notes. No idea has to be forgotten. </span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://docs.google.com/drawings/\"><b>Google Drawings</b></a></span>\n\n<span style=\"font-weight: 400;\">Create simple diagrams using Google Drawings. You could use this to convey ideas to a designer or use it in your own blogs.</span>\n\n<span style=\"font-weight: 400;\">Here’s a sample of what a complete newbie can do under 2 mins on Google Drawings!</span>\n\n<span style=\"color: #00ccff;\"><b>Edit Any Website Trick:</b></span>\n\n<span style=\"font-weight: 400;\">This neat little trick was introduced to me by a close friend. What if you could edit text on any website with just a click of a button? Just copy and paste this JavaScript into your bookmarks bar:</span>\n<p style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><em>javascript: document.body.contentEditable = \'true\'; document.designMode = \'on\'; void 0</em></strong></span></p>\n<span style=\"font-weight: 400;\">Anytime you need to edit some text on a website, just click on the bookmark and voila! This is a handy little trick you can use to preview your copy on a website. You can even share a screenshot of the same with your client for approval. It only takes a few seconds. To go back to the original website, click on refresh! You can also use this to proofread content on a website. After clicking on the bookmark, when all the text on the webpage can be edited, the browser’s dictionary starts working. All typos will be underlined. You can correct these mistakes from the back end.</span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.hubspot.com/blog-topic-generator\"><b>HubSpot Blog Ideas Generator</b></a></span>\n\n<span style=\"font-weight: 400;\">A lot of people struggle to find good topics to create content. This tool from HubSpot gives you topic suggestions. You can register and get blog ideas for a whole year. Most of the ideas are somewhat generic, but you may find inspiration from them.</span>\n\n<span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https://www.duplichecker.com/\"><b>Duplichecker</b></a></span>\n\n<span style=\"font-weight: 400;\">Plagiarism is something all writers try to avoid; it affects your SERP rankings and your site traffic. It’s good to check your articles for plagiarism using tools like Duplichecker and Copyscape. Just provide a link to your article (or paste the text onto the website). You’ll get stats on how much of your text is original and how much of it appears to be plagiarised.</span>\n\n<span style=\"font-weight: 400;\">These are great tools that can really help you step up your copywriting game. Combine great copy with other elements like keyword and trending topic research, and SEO to get better SERP rankings and to stand out from the crowd. If you ever need any help on this, our content team is ready to help. <a href=\"https://vividreal.com/content-solutions/\">Talk to us today</a>.</span>', 'Online Tools for Great Copywriting', '', 'publish', 'closed', 'open', '', 'online-tools-for-great-copywriting', '', '', '2020-01-15 12:19:24', '2020-01-15 06:49:24', '', 0, 'https://vividreal.com/?p=7130', 0, 'post', '', 0),
(7131, 7, '2020-01-15 11:28:40', '2020-01-15 05:58:40', '', 'vividreal-blog-2020', '', 'inherit', 'closed', 'closed', '', 'vividreal-blog-2020-2', '', '', '2020-01-15 11:28:40', '2020-01-15 05:58:40', '', 7130, 'http://localhost/vividreal/wp-content/uploads/2020/01/vividreal-blog-2020-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(7140, 7, '2020-01-16 14:39:52', '2020-01-16 09:09:52', '', 'Fb instant articles', 'This is how an Instant Article may appear on a mobile device.', 'inherit', 'closed', 'closed', '', 'fb-instant-articles', '', '', '2020-01-16 14:39:52', '2020-01-16 09:09:52', '', 7125, 'http://localhost/vividreal/wp-content/uploads/2020/01/Fb-instant-articles.jpeg', 0, 'attachment', 'image/jpeg', 0),
(7141, 7, '2020-01-16 14:45:31', '2020-01-16 09:15:31', '', 'instant-articles', '', 'inherit', 'closed', 'closed', '', 'instant-articles-2', '', '', '2020-01-16 14:45:31', '2020-01-16 09:15:31', '', 7125, 'http://localhost/vividreal/wp-content/uploads/2020/01/instant-articles.jpg', 0, 'attachment', 'image/jpeg', 0),
(7264, 8, '2020-02-03 11:15:29', '2020-02-03 05:45:29', '<span style=\"font-weight: 400;\">Google Trends is an online tool, that analyses the popularity of keywords or phrases searched on Google. It does not show the average number of searches like Google’s Keyword Planner. Google Trends categorises keywords on the basis of relative popularity. When you search for a word/topic/query, Google Trends will show you its popularity. This data can be viewed for different countries/regions and for different time durations. They also provide you with a list of words, similar to yours, that others have searched for. You also get a list of related keywords/queries that are similar to your keyword.</span>\n\nAlso, just a friendly reminder that your Google Ads could be performing a lot better. How? <a href=\"https://vividreal.com/google-ads/\">Talk to us today</a>!\n\n<span style=\"color: #00ccff;\"><b>Features of Google Trends</b></span>\n\n<span style=\"font-weight: 400;\">On their homepage, you can get an idea of what kind of information you can expect here. You can see sample data and infographics showing trending topics/queries from all over the world. Scroll a bit lower and you can see the latest trending keywords people have been searching for. </span>\n\n<span style=\"font-weight: 400;\">When you search for a keyword, you can see the popularity of that specific keyword. You can narrow down this data by selecting a country/region. If you select a time span, you will be presented with the data for that time period. You can sort the data by different categories.</span>\n\n<span style=\"font-weight: 400;\">For example, you could take 5 topics. Zica, Nipah, AIDS, Coronavirus, and chickenpox. Google Trends will show you the average popularity for these topics on Google, worldwide, for the past 5 years. Click </span><a href=\"https://trends.google.com/trends/explore?date=today%205-y&amp;q=%2Fm%2F080m_5j,%2Fg%2F1yw9kxftp,%2Fm%2F0d19y2,%2Fm%2F01r6j,Coronavirus\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\"> to see it for yourself. You can see the spikes in interest whenever there was an outbreak.</span>\n\n<span style=\"font-weight: 400;\">There are many ways you can use Google Trends for your digital marketing campaigns. Some of the most obvious ones are:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For content marketing</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Purposes</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For your ad campaigns</span></li>\n</ol>\n<span style=\"color: #00ccff;\"><b>Google Trends for Content Marketing</b></span>\n\n<span style=\"font-weight: 400;\">Google Trends is a great way of finding trending search topics across Google and YouTube. You can use this information to create content that is fresh and trending.</span>\n\n<span style=\"font-weight: 400;\">Consider this, you are assigned to manage a phone retailer’s website or their Facebook page. You need to be updated on everything related to phones. You need to be aware of other trending topics, news, etc. if you want to create relevant content that attracts more organic views. By keeping a close eye on trending queries on Google Trends, you can find what people are looking for. You may even discover news that you might have missed elsewhere. You can sign up for email alerts to receive emails on the top trending keyword of the day. </span>\n\n<span style=\"font-weight: 400;\">Content marketing is all about attracting audiences to your products/services. You create content that is relevant, with the information that people want.</span>\n\n<span style=\"font-weight: 400;\">With Google Trends, it’s easy to know what people are searching for, what’s trending and more. It helps you keep your content up-to-date and relevant. You can even search for a specific keyword and see it’s popularity over a few years. Another thing you can observe on Google Trends is seasonal trends. For example, “gifts” is a very popular keyword every year before December 25th. By knowing seasonal trends of different keywords, you can even plan and create content in advance. During seasonal trends, your cost per click in AdWords will likely be higher, so be sure to allocate more budget for your AdWords spend. You can also use Google Trends to find irrelevant trending terms. You can set them as negative keywords. This is to prevent a trending search from affecting your costs.</span>\n\n<b><span style=\"color: #00ccff;\">Google Trends for SEO</span> </b>\n\n<span style=\"font-weight: 400;\">Use Google Trends to find relevant keywords to include in your content for SEO purposes. It also suggests alternative keywords and topics you can use. You can also learn what people in your target market are searching for. Writing about trending topics can help drive traffic to your site.</span>\n\n<span style=\"color: #00ccff;\"><b>Google Trends for ad campaigns</b></span>\n\n<span style=\"font-weight: 400;\">Even though Google’s Keyword Planner has more features, Google Trends is much easier to use and you can start researching keywords instantly. One of the most useful features of Google Trends is the ability to view where a search query is most popular. This gives you an idea of where your services are needed the most. This is valuable information if you know how to use it. You could target your ads to those locations. You can also see where your competitor\'s keywords are popular. While this may not prove to be as effective as the Keyword Planner, it is a much simpler alternative.</span>\n\n<span style=\"font-weight: 400;\">Google Trends is an easy to use tool that has a lot of application in marketing. Figure out how to make it work for you. If nothing else, it can at least provide you with breaking news from all over the world. News, that you could someday be a part of by being a really successful brand. We can make this happen for you. <a href=\"https://vividreal.com/google-ads/\">Find out more here</a>. ;)</span>', 'Google Trends for Digital Marketing', '', 'publish', 'closed', 'open', '', 'google-trends-for-digital-marketing', '', '', '2020-02-03 11:15:29', '2020-02-03 05:45:29', '', 0, 'https://vividreal.com/?p=7264', 0, 'post', '', 0),
(7266, 7, '2020-02-03 10:56:15', '2020-02-03 05:26:15', '', 'Google-Trends-2020', '', 'inherit', 'closed', 'closed', '', 'google-trends-2020', '', '', '2020-02-03 10:56:15', '2020-02-03 05:26:15', '', 7264, 'http://localhost/vividreal/wp-content/uploads/2020/02/Google-Trends-2020-e1580888511840.jpg', 0, 'attachment', 'image/jpeg', 0),
(7268, 7, '2020-02-03 14:35:37', '2020-02-03 09:05:37', '<span style=\"font-weight: 400;\">If videos are your primary type of content, you would have wondered about which platform to use. YouTube? Or Facebook?</span>\n\n<span style=\"font-weight: 400;\">Although YouTube was and still is the leading platform for video content, Facebook videos have been getting a lot of popularity. Facebook is turning out to be a great platform for videos. It’s common to find videos on Facebook that have gathered millions upon millions of views.</span>\n\n<span style=\"font-weight: 400;\">In April of 2015, Facebook reported 4 billion daily video views. A mere 6 months later, this number jumped to a staggering 8 billion daily views. 3 months later, they announced that people watch somewhere around 100 million hours of video a day on Facebook.</span>\n\n<span style=\"font-weight: 400;\">While all of this may seem super impressive, people who have compared both platforms have pointed out a few interesting details. According to some of them, the way Facebook calculates their video stats is designed to make their numbers look good. In reality, if Facebook calculated their stats just like YouTube, they would fall behind.</span>\n\n<span style=\"font-weight: 400;\">If you want to show your video to as many people as possible, Facebook would be the right choice for you. But if you want quality views, people who watch your videos with attention, you should probably stick to YouTube. </span>\n\n<span style=\"font-weight: 400;\">Cost per view on Facebook is cheaper when you compare it to video ads on YouTube. Facebook video ads are also known to get 3 times more impressions for the same budget when compared to YouTube ads. </span>\n\n<span style=\"color: #00ccff;\"><b>The problem:</b></span>\n\n<span style=\"font-weight: 400;\">Facebook has not been straightforward. Their stats cannot be compared to YouTube’s because they are calculated differently. For example, YouTube counts a view only when someone has watched a video for more than 30 seconds. In the case of Facebook, it is just 3 seconds. If anyone has seen a video for more than 3 seconds, Facebook counts that as a view. To make things worse, Facebook has an autoplay feature. You don’t even have to click on the video. It starts playing. Oh, and in most of the cases, the video that plays automatically will be muted as well (you can change this in the app settings). So what we’re basically saying is,  you do not need to click on the video, or unmute the audio, or even be interested in it! If the video just happens to play (for more than 3 seconds) while you browse, it gets counted as a view!</span>\n\n<span style=\"color: #00ccff;\"><b>What’s the verdict?</b></span>\n\n<span style=\"font-weight: 400;\">Facebook or YouTube? How do you choose between uploading videos on Facebook or YouTube? Well, it depends on what you want. If you want your video shown to as many people as possible, you might want to use Facebook. But if it’s quality watch time that you need, YouTube may be a better option. We recommend using both. Use both channels to expand your reach. Find out what works best for you on a smaller scale first. Then implement it on a larger scale. </span>\n\n<span style=\"font-weight: 400;\">YouTube has some obvious benefits. Nobody really has to create an account to watch videos. You’ll need an account to “like” or leave a comment. Other than that, all public videos are open to everyone with internet access.</span>\n\n<span style=\"font-weight: 400;\">YouTube is more niche friendly. Videos of similar topics get recommended to viewers. Videos that might interest them are recommended more. Facebook, on the other hand, is a great way to increase your reach. People search for businesses and brands on Facebook. </span>\n\n<span style=\"font-weight: 400;\">Videos that are less than a minute long, work best for Facebook. On YouTube, videos can go up to the ten-minute mark. People are on YouTube for the sole purpose of watching videos. They are ready with their headphones and whatever they need. Many consider YouTube as a much more comfortable video viewing platform.</span>\n\n<span style=\"font-weight: 400;\">We can conclude with this: Facebook is good for brand/product awareness, YouTube is better for lengthy videos that have more content (reviews, user manual videos, tutorials, vlogs, etc). Plan out your strategy well and use both for effective marketing! If you need help with anything, be it <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Facebook ads</a>, or <a href=\"https://vividreal.com/social-media-marketing/\">social media marketing</a> in general, be sure to hit us up. </span>', 'YouTube Vs Facebook Videos', '', 'publish', 'closed', 'open', '', 'youtube-vs-facebook-videos', '', '', '2020-02-03 14:35:37', '2020-02-03 09:05:37', '', 0, 'https://vividreal.com/?p=7268', 0, 'post', '', 0),
(7269, 7, '2020-02-03 11:38:12', '2020-02-03 06:08:12', '', 'YouTube-Vs-Facebook-Videos', '', 'inherit', 'closed', 'closed', '', 'youtube-vs-facebook-videos', '', '', '2020-02-03 11:38:12', '2020-02-03 06:08:12', '', 7268, 'http://localhost/vividreal/wp-content/uploads/2020/02/YouTube-Vs-Facebook-Videos-e1580888329167.jpg', 0, 'attachment', 'image/jpeg', 0),
(7283, 7, '2020-02-05 09:54:58', '2020-02-05 04:24:58', '<span style=\"font-weight: 400;\">Minimalism is an extreme form of abstract art that developed in the USA sometime in the 60s. Frank Stella was one of the first artists who experimented with minimalism. Her “Black Paintings” were exhibited at the Museum of Modern Art in New York in 1959, which were nothing like the paintings of the previous generation.</span>\n\n[caption id=\"attachment_7284\" align=\"aligncenter\" width=\"517\"]<img class=\"wp-image-7284 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/stella-1.jpg\" alt=\"\" width=\"517\" height=\"594\" /> Zambezi (1959) by Frank Stella[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">A minimalistic approach to web design seeks to simplify user interfaces. By removing unnecessary elements, a website can be made to look minimalistic. </span>\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"color: #00ccff;\"><b>Achieving Minimalism</b></span></p>\n<span style=\"font-weight: 400;\">Here are some key points to keep in mind when you are trying to achieve a minimalistic look. </span>\n\n&nbsp;\n\n<a href=\"https://studiorotate.com/\"><span style=\"color: #00ccff;\"><b>Use of whitespace</b></span></a>\n\n[caption id=\"attachment_7290\" align=\"alignleft\" width=\"700\"]<img class=\"wp-image-7290 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/rotate-homepage-e1580883026887-1.png\" alt=\"\" width=\"700\" height=\"339\" /> studiorotate.com[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The space between elements in a composition is known as whitespace/negative space. There are numerous benefits of using whitespace correctly. It is mainly used to divert attention to the webpage content or your product. Ample use of whitespace is necessary to add a balance to your design. Proper use of whitespace can captivate your visitors and make them spend more time on your website. Whitespace is one of the most important elements of a minimalistic website.</span>\n\n&nbsp;\n\n<a href=\"https://perficientdigitallabs.com/\"><span style=\"color: #00ccff;\"><b>Flat patterns and textures</b></span></a>\n\n[caption id=\"attachment_7291\" align=\"alignnone\" width=\"700\"]<img class=\"wp-image-7291 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/perficientdigitallabs-e1580883088297.png\" alt=\"\" width=\"700\" height=\"338\" /> perficientdigitallabs.com[/caption]\n\n<span style=\"font-weight: 400;\">\nMost websites use flat designs and textures to promote a minimalistic feel. This may also include the use of ‘ghost buttons’. Although flat ghost buttons have legibility issues and look rather unconventional. You can add animations to the buttons that activate once the mouse cursor hovers above it. </span>\n\n&nbsp;\n\n<a href=\"https://www.hugeinc.com/us\"><span style=\"color: #00ccff;\"><b>Monochromatic Color Palette and Bright Colours</b></span></a>\n\n[caption id=\"attachment_7292\" align=\"alignnone\" width=\"700\"]<img class=\"wp-image-7292 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/perficientdigitallabs-1-e1580883127661.png\" alt=\"\" width=\"700\" height=\"328\" /> hugeinc.com[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">On most sites promoting minimalistic designs, colour is used strategically to guide attention without the use of any additional design elements. Implementing bright colours in minimalism can prove to be tricky. Use of too much colour can end up being irritating. You want a colour palette that looks pleasing, you don’t want your visitors feeling dizzy.</span>\n\n&nbsp;\n\n<a href=\"https://neverbland.com/work\"><span style=\"color: #00ccff;\"><b>Usage of Fonts</b></span></a>\n\n[caption id=\"attachment_7293\" align=\"alignnone\" width=\"700\"]<img class=\"wp-image-7293 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/neverbland-e1580883148863.png\" alt=\"\" width=\"700\" height=\"343\" /> neverbland.com[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">In a minimalist web page, images and animations can sometimes be very sparse. To make up for this, you can use fonts. The right fonts can make up for the missing elements. Efficient use of typography can make your website visually attractive. Fonts also help guide visitors, guiding them to what’s important. Sans Serif fonts are considered a great choice for minimalistic designs because of how clean they look.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Divide the text into blocks</b></span>\n\n<span style=\"font-weight: 400;\">Divide your text into blocks instead of presenting visitors with a wall of text. This helps them perceive the text better. It is a good idea to group similar information in blocks. The more pieces of information you add, the more difficult your website will be to understand and navigate. Walls of text will harm the minimalistic vibe you are trying to create.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Navigation</b></span>\n\n<span style=\"font-weight: 400;\">When removing unnecessary elements to get a minimalistic design, navigational elements may also get compromised. It is advisable to keep the menu bar as it is and include the other buttons inside it. This minimises the total number of navigational buttons, giving your website a cleaner look. You could animate the buttons as the cursor hovers above them to make sure the users know that they are clickable. </span>\n\n&nbsp;\n\n<a href=\"http://www.mikiyakobayashi.com/\"><span style=\"color: #00ccff;\"><b>Use of Images</b></span></a><b></b>\n\n[caption id=\"attachment_7294\" align=\"aligncenter\" width=\"700\"]<img class=\"wp-image-7294 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/02/mikiyakobayashi-e1580883211407.png\" alt=\"\" width=\"700\" height=\"340\" /> mikiyakobayashi.com[/caption]\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Use large high definition images that can sprawl across your webpage if needed. These can be pictures of the product you want to sell as well.</span>\n\n<span style=\"font-weight: 400;\">Minimalism has been one of the most popular design approaches for a long time. And it will continue to be so. Since it is an unconventional approach, designers and clients both love it. Though it may look simple, minimalism is far from it. It takes a lot of effort to balance minimalism and functionality. Although a website should appear minimalistic, it should still be user-friendly.  If you want to stay updated on more website trends, check out our article on <a href=\"https://vividreal.com/web-designing-trends-to-look-out-for-in-2020/\">web design trends to look out for in 2020</a>. If you\'re looking to get a stunning website of your own, we can help with that. <a href=\"https://vividreal.com/web-design/\">Click here to know more.</a></span>', 'Minimalism in Web Design', '', 'publish', 'closed', 'open', '', 'minimalism-in-web-design', '', '', '2020-02-05 09:54:58', '2020-02-05 04:24:58', '', 0, 'https://vividreal.com/?p=7283', 0, 'post', '', 0),
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(7294, 7, '2020-02-05 09:31:27', '2020-02-05 04:01:27', '', 'mikiyakobayashi', 'mikiyakobayashi.com', 'inherit', 'closed', 'closed', '', 'mikiyakobayashi', '', '', '2020-02-05 09:31:27', '2020-02-05 04:01:27', '', 7283, 'http://localhost/vividreal/wp-content/uploads/2020/02/mikiyakobayashi-e1580883211407.png', 0, 'attachment', 'image/png', 0),
(7353, 7, '2020-03-02 13:27:41', '2020-03-02 07:57:41', '<span style=\"font-weight: 400;\">Are you running an eCommerce store, fretting over the low conversion rates and thinking hard about how you can boost your sales?</span>\n\n<span style=\"font-weight: 400;\">Are your Google Search and Display ads not bringing in much ROI?</span>\n\n<span style=\"font-weight: 400;\">That’s exactly why you need to try out the recently introduced Google Dynamic Remarketing Ads.</span>\n\n<span style=\"font-weight: 400;\">This is a comprehensive guide on what dynamic remarketing really is, why it is a boon for your eCommerce store and how you can set it up.</span>\n\n<span style=\"font-weight: 400;\">If this gets too complicated, and if you need some help, we\'re here for you. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>. Okay, enough of that, read on.</span>\n\n<span style=\"color: #00ccff;\"><b>Dynamic Remarketing - What is it exactly?</b></span>\n\n<span style=\"font-weight: 400;\">You must be familiar with the term remarketing or retargeting by now. It is about showing ads to users who have previously visited your website. </span>\n\n<span style=\"font-weight: 400;\">Earlier, we just had the option to show Display Ads to our website visitors. We could either show the same ads to all visitors or segment audiences based on the products they viewed/interacted with and show specific ads to each segment. Designing ads for each product was a tedious process that made remarketing for stores with a very large number of products cumbersome.</span>\n\n<i><span style=\"font-weight: 400;\">Here comes the importance of Dynamic Remarketing. </span></i>\n\n<span style=\"font-weight: 400;\">Dynamic Remarketing is a more advanced version of traditional remarketing. Using the former, you can show ads to your website visitors that contain products and services they have viewed on your website! </span>\n\n<span style=\"font-weight: 400;\">By showing website visitors ads that seem tailored for them, you can get them back </span><span style=\"font-weight: 400;\">to your site to complete the purchase they had started. Sounds good, doesn’t it?</span>\n\n<span style=\"font-weight: 400;\">Google dynamically displays ads that include the product images, price and text to your website visitors, based on their behaviour on the website.</span>\n\n<span style=\"color: #00ccff;\"><b>Why you need to leverage Dynamic Remarketing</b></span>\n\n<span style=\"font-weight: 400;\">Remarketing, as we know, is a popular technique among eCommerce companies, because of the high return of investment they offer. This method fundamentally involves the marketing of products and services to people who have already shown by visiting the website, viewing products, adding items to the cart, going up to the checkout page, or even purchasing something from there.</span>\n\n<span style=\"font-weight: 400;\">Using Dynamic remarketing, you can take this a tad further by displaying products and services to people have already shown interest in them. </span>\n\n<span style=\"font-weight: 400;\">For example, if you run an eCommerce store that sells beard care products and someone viewed the product page for beard oil on your website, you can display beard oil ads to that person, tempting him to make the purchase.  </span>\n\n<span style=\"font-weight: 400;\">Dynamic remarketing also enables you to upsell products to people who have already purchased from your website. </span>\n\n<span style=\"color: #00ccff;\"><b>How to create Dynamic Remarketing Ads</b></span>\n\n<span style=\"font-weight: 400;\">You can run Dynamic remarketing ads on platforms like Google and Facebook, based on your preference.</span>\n\n<span style=\"font-weight: 400;\">Let’s just focus on Google Ads for now.</span>\n\n<span style=\"color: #00ccff;\"><b>Elements of Google Dynamic remarketing</b><span style=\"font-weight: 400;\"> -</span></span>\n\n<span style=\"font-weight: 400;\">Google couples their reliable automation capabilities along with the existing dynamic remarketing model to provide a highly effective solution.</span>\n\n<span style=\"font-weight: 400;\">Now, here are some cool stuff about Google dynamic remarketing </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Easy to create product feeds</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span>  You just have to create a basic product feed in a .csv, .xls, .xlsx or .tsv format. Based on popularity and the visitor views on the website, Google will automatically choose products from this feed, finding the best combination of products for each ad.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Scaling ads</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> You can choose to advertise all the products in your inventory or just select the ones you’d want to, and Google would scale your ads accordingly.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Performing ad layout</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> Using their machine learning techniques, Google Ads can dynamically predict and display an ad layout that is likely to perform the best at a given instance.  </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Dynamic bid optimisation</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span>  Using their automated techniques, Google calculates the optimal bid needed for each impression, and charges accordingly. </span></li>\n</ol>\n<span style=\"color: #00ccff;\"><b>Steps to set up Google Dynamic Remarketing</b><span style=\"font-weight: 400;\"> </span></span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Create a product feed</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">To get started, you need to create a product feed, which is a collection of your products. The feed file should contain rows with product names and columns with the attributes of each product.</span>\n\n<span style=\"font-weight: 400;\">For detailed steps to create and upload your product feed, click </span><a href=\"https://support.google.com/google-ads/answer/6077139?hl=en&amp;ref_topic=6077046\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Add a remarketing tag</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Now, you will have to add a remarketing tag and an optional event tag in order to track website visitors and add them to the remarketing list.</span>\n\n<span style=\"font-weight: 400;\">To set up your remarketing tag, follow the instructions </span><a href=\"https://support.google.com/google-ads/answer/6077091?hl=en&amp;ref_topic=6077046\"><span style=\"font-weight: 400;\">here</span></a>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Ad Campaign creation</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Once the tracking is in place, head directly over to Google Ads and start creating your shopping campaign.</span>\n\n<span style=\"font-weight: 400;\">For detailed instructions, </span><a href=\"https://support.google.com/google-ads/answer/6077125?hl=en&amp;ref_topic=6077046\"><span style=\"font-weight: 400;\">read on</span></a>\n\n<span style=\"color: #00ccff;\"><b>Make the most out of Dynamic remarketing</b></span>\n\n<span style=\"font-weight: 400;\">Dynamic remarketing is currently one of the best ways eCommerce businesses can leverage to target their already existing audience base. Now, what if they could take this a step further? That’s exactly what Google Ads enables us to do, through their ‘Dynamic Prospecting’ feature. While setting up the regular dynamic remarketing campaign in Google Ads, you will be shown an option to select dynamic prospecting. Using this feature, you will be able to display all your high performing products to new users who are very likely to convert!  While dynamic remarketing is about making the most out of your existing audience, dynamic prospecting is about reaching new users. This is something that you really need to try out for boosting your eCommerce sales.</span>\n\n<span style=\"font-weight: 400;\">In case you’re looking for an experienced professional marketing team to help you out with this, head on to </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Vividreal Solutions</span></a><span style=\"font-weight: 400;\"> and book your consultation right away!</span>', 'Dynamic Remarketing - What, Why and How', '', 'publish', 'closed', 'open', '', 'dynamic-remarketing-what-why-and-how', '', '', '2020-03-02 13:27:41', '2020-03-02 07:57:41', '', 0, 'https://vividreal.com/?p=7353', 0, 'post', '', 0),
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(7540, 7, '2020-03-03 11:29:00', '2020-03-03 05:59:00', '<span style=\"font-weight: 400;\">One of the worst mistakes you can make as a small business owner in 2020, is to stay away from digital marketing. All small business owners who do so, don’t really know the benefits digital marketing has to offer. Here are some reasons why more and more small business owners are diving into the world of digital marketing.</span>\n\n<span style=\"font-weight: 400;\">Going digital opens up a world of opportunities for you. Almost all the tools you need to mark your presence online are free. It just takes a little time to get used to them. But this gives you the potential to meet and serve customers from every corner of your locality, or even from different parts of the world. Having a digital address gives your business credibility in the eyes of a customer who has not seen your physical shop yet. These are just one of the smallest advantages of going digital. Keep reading for more compelling reasons why you should make the jump to digital ASAP!</span>\n\nIf you\'re unsure about any of this, and need to talk to an expert, <a href=\"https://vividreal.com/digital-marketing/\">hit us up</a>. We\'re here to help!\n\n<span style=\"color: #00ccff;\"><b>Build lasting customer relationships.</b></span>\n\n<span style=\"font-weight: 400;\">With digital marketing, you don’t really lose customers if you play your cards right. Every customer starts off as a lead. If they follow your pages on social media, they are going to see every post you make. Every offer, discount, sale, they’re going to know about it. If they had a good experience before, they will come back for more. You could even add them to a mailing list and send promotional emails. This helps build long-lasting customer relationships and helps build familiarity and trust amongst them.</span>\n\n<span style=\"font-weight: 400;\">People search for products/services online and check reviews before they make a purchase. You can get your customers to write testimonies and reviews which can be then posted on your website or social media pages as social proof. This adds credibility to your business.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Profitably fulfil your customers’ needs.</b></span>\n\n<span style=\"font-weight: 400;\">With digital marketing, you can observe and understand your customers’ needs. You can learn the online habits of each potential customer and use that data to better target ideal customers. </span>\n\n<span style=\"font-weight: 400;\">Take your time to do your research and create buyer personas. Use your buyer personas to strategise your marketing and to advertise your products/services to the right people. Read more about buyer personas </span><a href=\"https://vividreal.com/why-do-we-need-buyer-personas/\"><span style=\"font-weight: 400;\">here.</span></a>\n\n<span style=\"color: #00ccff;\"><b>Digital marketing offers a multi-channel approach to boost conversions.</b></span>\n\n<span style=\"font-weight: 400;\">A multi-channel approach is an application of a single marketing strategy across different platforms such as emails, social media, other websites, etc. This is an effective strategy to boost conversions. Reminding someone about an offer that they saw on your website, or showing ads to them on social media are a few of the many ways you can approach this strategy.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Compete with big businesses, and still win.</b><span style=\"font-weight: 400;\">\n</span></span><span style=\"font-weight: 400;\">You don’t need a massive amount of money to start your digital marketing campaigns. You can go toe to toe with large businesses with a limited budget and still have a chance of winning! Just knowing your target audience and how to target your products/services can take you a long way. In the world of digital marketing, creativity has a better chance of winning than huge marketing budgets. You get to decide how much you want to spend on ads online. </span>\n\n<span style=\"font-weight: 400;\">\n</span><span style=\"color: #00ccff;\"><b>Digital marketing offers measurable ROI</b></span>\n\n<span style=\"font-weight: 400;\">Unlike other forms of marketing, with digital marketing, you know how well your campaigns are doing. Every stat can be tracked. You know exactly how many people are clicking on your ads, how many are visiting your landing pages and more! This also lets you monitor your campaigns realtime and helps you improve it if needed.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Your competitors are using digital marketing.</b></span>\n\n<span style=\"font-weight: 400;\">Why would you stay away from digital marketing when all your competitors are using it? Unless if there’s a better option, your best chance is to beat them at their own game. Find a unique quality that makes you stand out from your competitors and market it to your ideal audience. Use the tools your competitors are using, and learn how to gain an edge over their marketing strategies. </span><span style=\"font-weight: 400;\">\n</span>\n\n<span style=\"font-weight: 400;\">These reasons should be compelling enough to convince you to try out digital marketing. For the inexperienced, digital marketing may seem confusing. But with enough time and experimentation, you can sell your products/services online with ease. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> if you need any help with this.</span>', 'Small Businesses and Digital Marketing', '', 'publish', 'closed', 'open', '', 'small-businesses-and-digital-marketing', '', '', '2020-03-03 11:29:00', '2020-03-03 05:59:00', '', 0, 'https://vividreal.com/?p=7540', 0, 'post', '', 0),
(7541, 7, '2020-03-03 10:39:17', '2020-03-03 05:09:17', '', 'Small-Businesses-and-Digital-Marketing', '', 'inherit', 'closed', 'closed', '', 'small-businesses-and-digital-marketing', '', '', '2020-03-03 10:39:17', '2020-03-03 05:09:17', '', 7540, 'http://localhost/vividreal/wp-content/uploads/2020/03/Small-Businesses-and-Digital-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(7547, 8, '2020-03-03 17:29:38', '2020-03-03 11:59:38', '<span style=\"font-weight: 400;\">It is the beginning of a new decade, and we have come a long way in terms of how our websites look, feel and work across several of the IoT devices that we use. Are you a big design enthusiast or a designer, wondering what some of the biggest web design trends in 2020 could be? Then read on!</span>\n\n<span style=\"font-weight: 400;\">If you\'re looking to get a visually stunning website of your own, <a href=\"https://vividreal.com/web-design/\">our team of web designers would love to to help</a>. In this blog, we have curated a few website design trends in recent times that we think will be the next big thing this year.</span>\n\n<span style=\"color: #00ccff;\"><b>Extra-large typography</b><span style=\"font-weight: 400;\"> </span></span>\n\n<span style=\"font-weight: 400;\">We’ve seen many websites adopting the minimalist design language in recent years. Apart from being trendy, minimalism erases the unwanted clutter and ornamentation that make websites look bulky and chaotic. These days, we are seeing designers take this a step further by using extra-large typography to enhance the visual appeal. We expect this design language to be adopted by even more websites in the year 2020.</span>\n\n<span style=\"font-weight: 400;\">Here are some good examples of websites that have already become a part of this trend.</span>\n\n<span style=\"font-weight: 400;\"> </span><a href=\"https://www.hugeinc.com/\"><span style=\"font-weight: 400;\">Hugeinc</span></a>\n\n<img class=\"alignnone size-full wp-image-7548\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/hugeinc-sulu.png\" alt=\"\" width=\"1920\" height=\"907\" />\n\n&nbsp;\n\n<a href=\"https://culture.basicagency.com/\"><span style=\"font-weight: 400;\">Basic Culture</span></a>\n\n<img class=\"alignnone size-full wp-image-7549\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/basic-culture.png\" alt=\"\" width=\"1902\" height=\"938\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Trendy Colour schemes</b></span>\n\n<span style=\"font-weight: 400;\">Web designers have always experimented with different colour schemes to make their websites stand out. There is no argument to the fact that colours play a vital role in the perception of almost everything - be it clothes, cars, smartphones, you name it!  In all of these, designers are competing to bring out catchy colour schemes that would entice their customers. The case is the same with websites as well. Wondering what the trending colour schemes of 2020 would be?</span>\n\n<span style=\"font-weight: 400;\">Here you go!</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Flashy colours</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Websites that use intense primary colours like red, green and blue are becoming common. These colours help websites have a striking appearance. Some examples have been listed below - </span>\n\n<a href=\"https://kickpush.co/\"><span style=\"font-weight: 400;\">Kickpush</span></a>\n\n<img class=\"alignnone size-full wp-image-7550\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/kick-push.png\" alt=\"\" width=\"1903\" height=\"948\" />\n\n&nbsp;\n\n<a href=\"http://loopring.bigdropinc.net/dist/html/home.html\"><span style=\"font-weight: 400;\">Looping blue web design</span></a>\n\n<img class=\"alignnone size-full wp-image-7551\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/looping-blue.png\" alt=\"\" width=\"1903\" height=\"943\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">2. Soft tones</span>\n\n<span style=\"font-weight: 400;\">Being the opposite of the trending flashy colours, soft tones are preferred by those who wish to sport a classy and appealing look for their websites. These muted colours help viewers focus more on the text content rather than the images themselves. Here are some examples of sites that use this colour scheme - </span>\n\n<a href=\"https://www.architecturaldigest.in/\"><span style=\"font-weight: 400;\">Architectural Design</span></a>\n\n<img class=\"alignnone size-full wp-image-7552\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/architectural.png\" alt=\"\" width=\"1903\" height=\"944\" />\n\n&nbsp;\n\n<a href=\"http://www.windowsofnewyork.com/\"><span style=\"font-weight: 400;\">Windows of New York</span></a>\n\n<img class=\"alignnone size-full wp-image-7553\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/windows-1.png\" alt=\"\" width=\"1902\" height=\"887\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Going Black and White </b></span>\n\n<span style=\"font-weight: 400;\">The monochromatic trend has been going around recently. In the quest for a contemporary approach, many websites are focusing on black and white tones along with images that are greyscaled. Minimalistic websites usually adopt this scheme, giving them a more crisp and clean feel. We expect this trend to continue during this year. Some examples of such websites, including a client of ours, are -</span>\n\n<a href=\"https://www.thebeardnod.com/\"><span style=\"font-weight: 400;\">The Beard Nod</span></a>\n\n<img class=\"alignnone size-full wp-image-7554\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/beard-nod-1.png\" alt=\"\" width=\"1905\" height=\"943\" />\n\n&nbsp;\n\n<a href=\"https://www.sketchy.media/\"><span style=\"font-weight: 400;\">SKETCHYMEDIA</span></a>\n\n<img class=\"alignnone size-full wp-image-7555\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/sketchy.png\" alt=\"\" width=\"1904\" height=\"945\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Dark mode</b></span>\n\n<span style=\"font-weight: 400;\">Undoubtedly, dark mode is the new sexy among the masses nowadays. We see this being widely adopted across operating systems like Android, iOS, macOS and Windows. Native apps and other major apps are being updated to support the dark mode. Dark mode is pleasing for the eyes, especially when viewing display screens at night. Even websites are currently following this trend. Google’s help and support website has already embraced dark mode. This mode can be toggled within the website settings. We expect a large chunk of websites to follow suit this year and beyond. </span>\n\n<a href=\"https://support.google.com/\"><span style=\"font-weight: 400;\">Google Help</span></a>\n\n<img class=\"alignnone size-full wp-image-7556\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/google-1.png\" alt=\"\" width=\"1905\" height=\"973\" />\n\n&nbsp;\n\n<a href=\"https://aghost.store/shop/welcome\"><span style=\"font-weight: 400;\">A Ghost Store</span></a>\n\n<img class=\"alignnone size-full wp-image-7557\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/ghost.png\" alt=\"\" width=\"1920\" height=\"944\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Back to Retro style</b></span>\n\n<span style=\"font-weight: 400;\">The recent trends in social media point to the fact that the retro colour scheme and filters induce a sense of nostalgia among people. They seem to prefer these colour schemes for images, which is why we see more and more websites incorporating the vintage style. Instead of going the complete vintage way, websites of the future are expected to combine the retro style and the modern style, containing elements of both areas. It’s like the best of both worlds. Here’s an example of such a website.</span>\n\n<a href=\"https://www.sweetmagnoliagelato.com/\">Sweet Magnolia</a>\n\n<img class=\"alignnone size-full wp-image-7558\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/sweet-magnolia.png\" alt=\"\" width=\"1920\" height=\"941\" />\n\n&nbsp;\n\n<a href=\"http://www.dollardreadful.com/\"><span style=\"font-weight: 400;\">The Dollar Dreadful Family Library</span></a>\n\n<img class=\"alignnone size-full wp-image-7559\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/dollar.png\" alt=\"\" width=\"1903\" height=\"1080\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Illustrations</b></span>\n\n<span style=\"font-weight: 400;\">It is well-known that illustrations have been a vital part of various websites in the previous years. Digital illustrations are very helpful for effective communication, attention-grabbing and are great substitutes for text. Custom made illustrations are often known for conveying brand messages with ease. They give an identity to a brand. Some websites have also started experimenting with a combination of photos and illustrations, in trying to sport a futuristic style. We think websites of 2020 and beyond are going to adopt artistic, colourful and detailed illustrations like the following ones:</span>\n\n<a href=\"https://vividreal.com/\"><span style=\"font-weight: 400;\">Vividreal Solutions</span></a>\n\n<img class=\"alignnone size-full wp-image-7560\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/Vivid-website-fren.png\" alt=\"\" width=\"1903\" height=\"892\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"><a href=\"https://smashmallow.com/\">Smash Mallow</a></span>\n\n<img class=\"alignnone size-full wp-image-7561\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/smash.png\" alt=\"\" width=\"1902\" height=\"926\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Scroll &amp; Unfold Experience</b></span>\n\n<span style=\"font-weight: 400;\">Some websites have been known to offer a rich visual experience that unfolds with the users’ scrolls. When the pages respond according to the scrolls, people get an immersive experience that lasts long. Apple is one of the websites that have implemented this style. As the user scrolls, the concealed UI elements slowly gets disclosed, which is a very satisfying experience.</span>\n\n<a href=\"https://store.google.com/us/product/pixel_buds\"><span style=\"font-weight: 400;\">Pixel Buds </span></a>\n\n<span style=\"font-weight: 400;\">As you scroll down the website, the pixel buds earphones turn around and station themselves in the charging case. The animations are truly a sight to behold!</span>\n\n<img class=\"alignnone size-full wp-image-7562\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/google-pixel.png\" alt=\"\" width=\"1902\" height=\"942\" />\n\n&nbsp;\n\n<a href=\"https://bewegen.com/en\"><span style=\"font-weight: 400;\">The Bewegen Bike Share System</span></a>\n\n<span style=\"font-weight: 400;\">The USPs of the cycle gets revealed part by part as you scroll down the website. </span>\n<img class=\"alignnone size-full wp-image-7563\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/bewegen-1.png\" alt=\"\" width=\"1920\" height=\"940\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Use of geometric shapes</b></span>\n\n<span style=\"font-weight: 400;\">The use of geometric shapes in websites has been prevalent in recent times because they have a high visual appeal. These geometric shapes and lines can be used for visually dividing the different sections of a website. Geometric shapes also can be used to convey different ideas. Therefore, it is of no surprise that more websites in 2020 are following this trend.  </span>\n\n<a href=\"http://www.mrsaghafi.com/\"><span style=\"font-weight: 400;\">Mokhtar Saghafi </span></a>\n\n<img class=\"alignnone size-full wp-image-7565\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/mokhtar-1.png\" alt=\"\" width=\"1902\" height=\"944\" />\n\n&nbsp;\n\n<a href=\"http://gorohov.name/\"><span style=\"font-weight: 400;\">Andrei Gorokhov</span></a>\n\n<img class=\"alignnone size-full wp-image-7566\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/gorohov.png\" alt=\"\" width=\"1903\" height=\"946\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Layers and soft shadows</b></span>\n\n<span style=\"font-weight: 400;\">Modern designs are following a minimalistic approach, with flat elements and sans serif typography. Soft shadows are being added to these flat elements to create a layered feel and also a floating element feel. This gives the elements of the website a subtle three-dimension effect. Here are some websites with layered elements</span>\n\n<a href=\"https://rallyinteractive.com/\"><span style=\"font-weight: 400;\">RALLY</span></a>\n\n<img class=\"alignnone size-full wp-image-7567\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/rally.png\" alt=\"\" width=\"1906\" height=\"942\" />\n\n<a href=\"https://simplychocolate.dk/\"><span style=\"font-weight: 400;\">Simply Chocolate</span></a>\n\n<img class=\"alignnone size-full wp-image-7568\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/simply.png\" alt=\"\" width=\"1920\" height=\"945\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Patterns</b></span>\n\n<span style=\"font-weight: 400;\">The usage of patterns in website design dates back to the inception of websites, which is why they appeared to be old and out of fashion for a very long time. Now, times are changing with the modern websites incorporating killer patterns, catching the viewers’ eyes. While patterns add beauty to the design, overdoing it might affect the functionality of the website itself. So it is best to keep the patterns subtle and less obtrusive.</span>\n\n<a href=\"http://simpleasmilk.com/\"><span style=\"font-weight: 400;\">Simple as Milk</span></a>\n\n<img class=\"alignnone size-full wp-image-7569\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/simple.png\" alt=\"\" width=\"1901\" height=\"925\" />\n\n<a href=\"https://www.hanskissle.com/\"><span style=\"font-weight: 400;\">Wholesale Health Foods Distributor</span></a>\n\n<img class=\"alignnone size-full wp-image-7570\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/hans.png\" alt=\"\" width=\"1903\" height=\"944\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Key Takeaways</b></span>\n\n<span style=\"font-weight: 400;\">Going by the current website design trends, the year 2020 is promising, with interesting designs popping up in the latest websites. As designers are bringing about fresh ideas like dark modes, layers, trendy colours, experiments with modern typography, some of the previously hot techniques are marking their strong return. This includes patterns, black and white colour scheme, retro designs and more. As the decade unfolds, we are as excited as you to witness the marvels that website designers have in store for us! If you need your own website to be as stunning as the ones we\'ve mentioned here, <a href=\"https://vividreal.com/web-design/\">talk to us today</a>.</span>', 'Web design trends for 2020 - Curated', '', 'publish', 'closed', 'open', '', 'web-design-trends-for-2020-curated', '', '', '2020-03-03 17:29:38', '2020-03-03 11:59:38', '', 0, 'https://vividreal.com/?p=7547', 0, 'post', '', 0),
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(7661, 8, '2020-03-24 16:19:26', '2020-03-24 10:49:26', 'Instagram is one of the best platforms out there for advertising. The reason for this being, visual media is way more effective at capturing attention than text posts. Instagram puts pictures and videos as a priority, the text comes second. It is a great way to get up close and personal with your audience. Also, it is comparatively easier to grow your Instagram account when you compare it with Facebook.\n\nThe key to increasing your popularity on Instagram can prove to be a little tricky. Gone are the days where you can put up hashtags associated with your niche, and get the attention you need. The algorithm may look like it’s making it more difficult for your posts to get organic attention, but that’s not necessarily the case. In this article, we’ll run you through on some of the basic to-dos you must pay attention to, to make it big on Instagram.\n\nIf you need help with designing, planning and launching social media ad campaigns, we\'d like you to meet our <a href=\"https://vividreal.com/social-media-marketing/\">social media marketing team</a>. We think you\'d get along well. ;)\n<h3><span style=\"color: #00ccff;\"><b>Give and take relationship.</b></span></h3>\nWe all love receiving likes and shares on our Instagram post. But we’re reluctant to do the same for others. This must change if you’re trying to get more engagement.\n\nThere are a few things you can do to ensure that your posts get the attention it deserves.\n<ul>\n 	<li>If you want someone\'s posts to appear often on your feed, you need to be actively engaging with their posts by liking and commenting on their posts. Using this same logic, you need to encourage people to engage with your posts if you want more organic reach. Reply to comments, direct messages, thank people for sharing and more. Active engagement makes you feel like a nice person (or a brand with a lovely personality), and also increases the organic reach of your posts.</li>\n 	<li>Explore hashtags that are related to your niche. Sort by new and check out what others are posting. If you see something you like, hit like, leave a genuine comment, or even share. This is one assured way to get more people to notice you.</li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>People love reading stories.</b></span></h3>\nOne way to connect with your audience is to create content that tells a story. It could be something about your employee, the history of your brand, or something related to a customer. With more people reading post descriptions on Instagram, this paves way for microblogging. Think like a blogger, write small interesting stories and use a picture or a video to attract attention.\n<h3><span style=\"color: #00ccff;\"><b>Use your Instagram Stories well.</b></span></h3>\nLaunched in 2016, stories on Instagram is now probably their most used feature. Stories are a great way to increase engagements. There are a few different things stories are good for. It’s the best way to get more people to visit your website. You can also direct your followers to your posts and IGTV videos.\n\nYou might have noticed that there are specific tools you can use on Instagram stories to encourage engagements. You can ask questions, conduct polls, and even invite people to send you a DM. Perhaps the most popular one is the “Swipe Up” feature. Anyone can add a “Swipe Up” to their story if they link it with one of their previously uploaded IGTV videos. However, the “Swipe Up” to visit a website feature is only unlocked after you’ve reached a minimum of 10k followers. Your account also needs to be a business account. Other than stories, you can only place a link in your profile bio, but getting people to click on them isn\'t an effective strategy.\n\nLet’s also talk about incorporating a CTA on your stories, be it normal stories or story ads. The best way to go about this is to put up a series of stories. 3 or 4 stories should do the trick. Nothing too long. In the first story, talk a bit about what you do, or who you are. In the second slide, you could put your first CTA. In the next, maybe address a few benefits or answer a few FAQs. Finally, in the last slide, add another CTA. Some people even add 3 CTAs.\n\nSince stories are short, most people lose interest fast. The above strategy makes sure that they are reminded to take action. Oh, and by the way, this tip works great on other platforms that have a “story” feature too. Try putting multiple status updates on WhatsApp with at least 2-3  CTAs.\n<h3><span style=\"color: #00ccff;\"><b>Type of videos:</b></span></h3>\nThe Instagram algorithm favours longer videos now. They want you to use IGTV. Almost every other video I see on my news feed, is over a minute long. Focus on making longer videos, upload it via IGTV. Post a preview of it on your profile and share it on your story.\n<h3><span style=\"color: #00ccff;\"><b>Use of hashtags:</b></span></h3>\nTry not to use too many hashtags in your posts. It looks spammy. Use a few hashtags that suits your niche, and use that space for a good description. People want to read what you have to say, not your hashtags.\n\nBefore you select which hashtags to use, do some research, and then save well-performing hashtags somewhere. Whenever you post, just copy-paste those hashtags into your posts.\n\nHere’s how you can research keywords. Test out a few hashtags that are relevant to your niche, and search for recent posts that have used those hashtags. You need hashtags that have a good number of recent posts, but not too much, or else your post will get drowned in all the mayhem. In the recent posts section, if you scroll about 15-20 rows down and if you still see posts that were posted a few seconds ago, stay away from those hashtags. Using these hashtags won’t do you any good. You can also check out and take inspiration from what others are posting using this method.\n\nHere’s one final tip: pay attention to the time you post. In your profile, you can access the Insights page. Here you can check out audience insights to see at what time most of your followers would be active. Try posting around 30 mins before peak usage time, which should usually be around 6-9 PM.\n\nThat’s it for now. Keeps these tips in mind and you’ll easily be able to get the engagement you want on Instagram. You can always hire an agency to manage your social media activity as well. This gives you more free time to work on other things. At Vividreal, we have a long history of creating social media posts, and managing ad campaigns on different social media platforms. <a href=\"https://vividreal.com/social-media-marketing/\">We\'re here if you need us</a>. That\'s all for now. We hope this article was helpful. Cheers!', 'Tips for Instagram Marketing - How to Kill It on Instagram in 2020!', '', 'publish', 'closed', 'open', '', 'tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020', '', '', '2020-03-24 16:19:26', '2020-03-24 10:49:26', '', 0, 'https://vividreal.com/?p=7661', 0, 'post', '', 0),
(7662, 7, '2020-03-24 15:16:15', '2020-03-24 09:46:15', '', 'Instagram-Marketing', '', 'inherit', 'closed', 'closed', '', 'instagram-marketing', '', '', '2020-03-24 15:16:15', '2020-03-24 09:46:15', '', 7661, 'http://localhost/vividreal/wp-content/uploads/2020/03/Instagram-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(7664, 7, '2020-03-30 12:35:37', '2020-03-30 07:05:37', 'Imagine you’re about to make an online purchase. Or you’re checking out a service on the internet. What’s the first thing you would do? Most people would check reviews.\n\nThanks to social media, anyone can share their opinions on anything. When people see ads, they need to know what others think of it too. We subconsciously want to see proof of quality and reliability. This plays a major role in conversion as well.\n\nWe\'d like to recommend that it is always better to have a team of experts who can help you with your digital campaigns. We\'ve got just the thing for you, <a href=\"https://vividreal.com/digital-marketing/\">check us out here</a>.\n\n<span style=\"color: #00ccff;\"><b>So what exactly is social proof?</b></span>\n\nPsychologically speaking, people often tend to look at what others do or have to say, to properly assess their own behaviour in a scenario. This phenomenon is called social proof.\n\nIn marketing terms, social proof refers to user reviews, comments, and generally what others have to say about your brand. It’s an excellent way of changing the public perception of your brand.\n\nThere are different types of social proofs. An expert in your niche could recommend your products/services. It could be an influencer or a celebrity. Someone who has previously used your products/services could recommend your brand. Even having a large number of followers on your social media pages can be a form of social proof. The comments and reactions on your posts are all different kinds of social proof. It can be personal, someone could recommend your brand to their friends and family. Awards and accolades are other forms of social proof.\n\n<span style=\"color: #00ccff;\"><b>Why should I use it in my ads?</b></span>\n\nOur daily social media experience has been so supersaturated with advertisements that we usually ignore all kinds of ads. Marketers have to take extra steps to ensure that their ads catch people’s attention. Ads also have to be convincing, and what better way to convince people than social proof?\n\nHere are some ways you can use social proof in your ads.\n\n<span style=\"color: #00ccff;\"><b>Social proof in your ad copy.</b></span>\n\nIt’s always a great idea to add customer reviews, testimonials, or quotes on your ad copy. Sometimes there might be a limit on exactly how much text you can use on your ads, so it’s always advised to keep things short. However, to keep things short, try not to modify your reviews too much. They still need to be genuine.\n\n<span style=\"color: #00ccff;\"><b>Quotes.</b></span>\n\nYou can mention quotes in which you or your brand has been mentioned by others on your ad copy. Make sure the quote is from a credible source.\n\n<span style=\"color: #00ccff;\"><b>Testimonials.</b></span>\n\nIf you have customer testimonial videos, make use of them. Run a video ad campaign on social media with a customer testimonial video. You can also edit and stitch together different testimonial videos. Make sure that the testimonials feel genuine and not forced.\n\n<span style=\"color: #00ccff;\"><b>Media mentions.</b></span>\n\nIf you’ve been mentioned on popular websites or publications, you can brag about it on your landing page. Just add a footer section with text something along the lines of “Featured on Time Magazine”. You could provide links to the website article/or publication as well.\n\n<span style=\"color: #00ccff;\"><b>Use your ad extensions!</b></span>\n\nGoogle Ads extensions allow you to add more information to your search ads. There’s absolutely no reason why you shouldn’t be using extensions. It doesn’t cost you more, and it has been linked to better CTR rates as well. Here are some ways you can use your ad extensions:\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Rating extension</b></span></li>\n</ul>\nWhen creating a search ad on Google, you have the option to use the rating extension. This displays customer reviews from various sources that Google trusts. The ratings are displayed in the body of the ad as stars and a number ranging from 1-5. This gives credibility to your brand, and customers are more likely to trust you.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Review extension</b></span></li>\n</ul>\nThis is similar to the rating extension. Review extensions enable us to add a customer review to the body of the search ad. This is a manual extension; you get to choose which review to feature, along with a link to the source. You’re only allowed to display one review, so make it count! Your review must come from a credible source and must contain a link to the source site or publication. You cannot use reviews that are not from an organisation/website or a publication. There are also strict regulations to prevent the misuse of this extension.\n\nSocial proof can also come in the form of likes, reactions, and comments on Facebook ads. One way to properly increase and use social proof on your Facebook ads is explained below:\n\n<span style=\"color: #00ccff;\"><b>Dark Posting on Facebook</b></span>\n\nThere’s a lesser-known tip people use while creating Facebook ads that involve the use of mysterious “dark posts”. The name is probably the only mysterious thing about it. This is a unique way of creating ads on Facebook that works with social proof to give you a better ROI on your ads.\n\nSuppose you have an ad that is relevant to multiple audiences. Imagine you create the exact same ad across 10 ad sets. Whatever engagement you receive on these ads will be spread out, into those 10 ads! In terms of social proof, it’s always better to see all the likes, comments, etc. being on one post. You want your social proof to build in one place.\n\nHere’s where dark posts come in. They are posts (which can be later boosted as ads) that aren’t live, can’t be found organically and have unique post IDs. They used to only show up in your “page posts” tab under “Account Options”. Here’s how to use this tip to get all your social proof to accumulate in place.\n<ul>\n 	<li>Create an ad in the traditional way.</li>\n 	<li>Get the unique post ID of that ad.</li>\n</ul>\nThe easiest way to do this is:\nGo to “Page Posts” from the hamburger menu.\n\nClick on “Ads” and you’ll be able to see the post ID.\n<ul>\n 	<li>Copy that post ID and replicate it across different ad sets.</li>\n</ul>\nWhenever you have to create an ad for another ad set, select “Use Existing Post”. You can then paste the ID in the “Creative” section.\n\nOnce you do this and submit, the ad will receive all the likes and comments on one post. This lets your social proof build upon one post ID instead of splitting them up. This method also improves the likelihood of your ad being clicked on.\n\nThe only real downside to this is, you cannot edit the original ad text. Doing so will change the post ID, and you will lose all your social proof.\n\nAdding social proof to your ads is a great way to improve your CTR. We hope we’ve cleared some of your doubts regarding social proof and its usage in ads. Got more questions? <a href=\"https://vividreal.com/digital-marketing/\">Talk to our team!</a>', 'Social Proof in Ads - Tips and Why You Need It', '', 'publish', 'closed', 'open', '', 'social-proof-in-ads-tips-and-why-you-should-do-it', '', '', '2020-03-30 12:35:37', '2020-03-30 07:05:37', '', 0, 'https://vividreal.com/?p=7664', 0, 'post', '', 0),
(7665, 7, '2020-03-24 15:55:09', '2020-03-24 10:25:09', '', 'Social-Proof-in-Ads', '', 'inherit', 'closed', 'closed', '', 'social-proof-in-ads', '', '', '2020-03-24 15:55:09', '2020-03-24 10:25:09', '', 7664, 'http://localhost/vividreal/wp-content/uploads/2020/03/Social-Proof-in-Ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(7669, 7, '2020-03-30 10:56:09', '2020-03-30 05:26:09', 'There are so many ads out there, it’s unbelievable. Businesses thrive on ads. It’s how they get their messages across to their potential customers. But the problem is, there’s so much content out there, your ads have a high risk of getting buried among the hundreds of other ads out there. Your ads have to catch people’s attention. You want to create ads that people will LOVE. Something that they will remember. An ad that makes them want to click on it.\n\nPeople hate attempts at catching their attention using cheap tricks like popping up out of nowhere. Annoying pop-up ads, while they create brand awareness, aren’t really a crowd favourite. Most people vehemently stop themselves from clicking on such ads. Personally, I believe pop-up ads were the main reason for the inception of software like AdBlock. They ruined ads for everyone. Don’t try to shove your products/services down people’s throats. Make them feel interested in what you have to offer.\n\nIf you want to create an impact with your ads, and need help, <a href=\"https://vividreal.com/digital-marketing/\">we\'d love to help out.</a> That\'s all for now, let\'s move on to the article.\n\nSo if you’re the kinda person who’d rather have your audience click on your ads, because they want to, here are a few tips for you.\n\n<span style=\"color: #00ccff;\"><b>Subtle advertising</b></span>\n\nHere’s something that we are going to repeat many times in this article. Your ads shouldn’t feel like ads. There are many ways to go about doing this.\n\nHere’s an example of an ad that doesn’t look like an ad. When Game of Thrones’ costume designer Michele Clapton revealed that he had used a $79 Ikea rug to make Jon Snow’s costume, Ikea posted this:\n\n[caption id=\"attachment_7670\" align=\"aligncenter\" width=\"840\"]<img class=\"wp-image-7670 size-large\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/ikea-game-of-thrones-fur-rug-cape-instructions-1019x1024.jpg\" alt=\"\" width=\"840\" height=\"844\" /> This ad is awesome.[/caption]\n\nMake each ad personal. Maybe tell the world a little about who you are and what you do. People love stories. Incorporate a story into your ad and it has an actual chance of becoming a crowd favourite.\n\n<span style=\"color: #00ccff;\"><b>Free stuff and giveaways!</b></span>\n\nWho doesn’t love free stuff? Ads that give away free stuff are always going to attract people. But do not use this technique to trick people, or you’ll be seeing a huge bounce rate.\n\nTalking about free stuff, one of the new best ways to market yourself on social media is influencer marketing. Let someone with a decent number of followers on Instagram use your product/services for free. Let them talk to their followers about your brand. Here’s another way you can approach this. Give them free products or discount coupons, and let them do a giveaway on their social media profile. This method ensures high engagement and you’ll get the publicity you want. We’ve got a detailed article on influencer marketing. Click <a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\">here</a> to check it out.\n\n<span style=\"color: #00ccff;\"><b>Gamification</b></span>\n\nThis is also another ad that doesn’t seem like an ad. You could post contests, games, and anything else that would be fun for your audience to engage with. We’ve got an entire article on this. Check it out <a href=\"https://vividreal.com/gamification-in-digital-marketing/\">here</a>.\n\n<span style=\"color: #00ccff;\"><b>Use nostalgia.</b></span>\n\nNostalgia is a great way to touch people’s hearts. Raymond is one brand that has consistently used the nostalgia trick in their ads. Their ads feature a cover version of an older Bollywood song. Towards the end of the ads, the song slowly transitions to a rendition of \"Träumerei\" from Kinderszenen Op.15, by Schumann, the tune popularly known as Raymond’s jingle. For more on using audio in branding and advertising, check out our article on <a href=\"http://www.vividreal.com/what-is-sonic-branding\">sonic branding</a>.\n\n<span style=\"color: #00ccff;\"><b>It’s all in the copy.</b></span>\n\nWhen writing copies for ads, most people tend to write about themselves. Stop. Consumers don’t want to know how great you are. Whatever you have to say, they’ve heard it before. Instead, keep your sentences short and lead with value. Focus on how they will benefit by using your products/services. Get your points across in a clear and concise manner. Keep your copy short too as most people have the attention span of a goldfish.\n\n<span style=\"color: #00ccff;\"><b>Wholesome content.</b></span>\n\nPeople love it when brands put out content that feels wholesome. In a world where brands are constantly trying to outsell each other, Lifebuoy did something that attracted a lot of attention. During the corona outbreak, they published an ad that told people to use their competitor’s products. It looked really wholesome and people loved it!\n\n<img class=\"wp-image-7671 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/03/lifebuoy-626x1024.png\" alt=\"\" width=\"400\" height=\"654\" />\n\nUse these tips to create likeable ads, you’ll definitely see an improvement in your campaigns. One thing that most people new to marketing forget is that what matters most while creating an ad, is not your business or your product/services. It’s the audience. Think of them. Think like them.\n\nIf you’ve heard of other ways companies have tried making their ads fun, drop them down in the comment section below! If you want ads like the ones mentioned here, we\'ve got some creative geniuses in our marketing team. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here.</a>', 'How to Create Ads That People Love', '', 'publish', 'closed', 'open', '', 'how-to-create-ads-that-people-love', '', '', '2020-03-30 10:56:09', '2020-03-30 05:26:09', '', 0, 'https://vividreal.com/?p=7669', 0, 'post', '', 0);
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(7691, 7, '2020-04-13 10:00:10', '2020-04-13 04:30:10', '<span style=\"font-weight: 400;\">What most people don’t realise is that creating a website is a long process. A lot of time is spent on discussions, planning, creating sitemaps, designing, and even more on testing. But unlike building a house or a sculpture, website development usually never stops even after the website has been published! Call it a developers’ curse if you will. But this also means more work which can translate into more money in your pocket!</span>\n\nIf you\'re looking to get a website built, we have a talented team of web designers and developers who\'d love to help. <a href=\"https://vividreal.com/web-design/\">Check us out here.</a>\n\n<span style=\"font-weight: 400;\">In this article, we shall discuss the web design process. Here’s how you can streamline the entire process to create beautiful, functional websites and how to deliver them on time, every time. Let’s begin.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Do your research.</b></span></h3>\n</li>\n</ul>\n<img class=\"aligncenter wp-image-7696 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Do-your-research.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">Before you even start planning your website, there’s something you should do. If you’re designing a website for a client, research them intensively. Find out everything about who they are, what they do, how long have they been doing this. Every little detail about their brand will help you create a better experience for the website visitors.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Set your goals.</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7700 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Set-your-goals.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">A website attracts more people to a brand and helps them understand the brand better. This improves brand awareness, and even sales, if that’s what you’re looking for. Every element on a website must work towards a definite set of goals.</span>\n\n<span style=\"font-weight: 400;\">The very first thing you should do before creating a website is to discuss the goals of the website. Conduct a meeting with your client and discuss details about the website. What is the website’s purpose? Is it to provide information? Is it for eCommerce?</span>\n\n<span style=\"font-weight: 400;\">You also need to discuss other things like the type of audience they expect they want to attract. Another way of figuring out what a client wants in their website is to ask about their competitors or other websites that they like. Ask them what they like on those websites, and what they don’t. Use those websites as a reference.</span>\n\n<span style=\"font-weight: 400;\">Discussion of goals is the most important part of the entire project. If these details are not discussed properly in the beginning, a lot of time will be wasted on doing the wrong things and then on fixing them. Save time, and prevent headaches by going down to details with your client at the very beginning of the project.</span>\n\n<span style=\"font-weight: 400;\">At Vividreal, we ask our client to fill up a questionnaire. It will have questions about their favourite websites, and what they like and dislike on those websites. If we’re designing a logo for them, we’ll also let them choose from a few random logos, to get a better idea of what they are expecting.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Scope of the project.</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7699 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Scope-of-the-project.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">The project has a chance of growing as time passes. Discuss the scope of the project with the client. As the site gains more popularity, you might be asked to create additional pages, newsletters, web apps and more. </span>\n\n<span style=\"font-weight: 400;\">Create a board or a sheet with all the details you need. Separate goals into tasks and put a checkbox next to it, creating a todo list. Calculate how much time is needed for all the tasks, this will come handy when you’re sending out a project proposal or while creating a contract.</span>\n\n<span style=\"font-weight: 400;\">This step is also where you plan out all the necessary pages and features the website will need to reach its goals.0</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Creating a sitemap.</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7694 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Creating-a-sitemap.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">A sitemap is basically the blueprint of a website. You’ll need to create one to make sure you have a clear idea of how the website is supposed to run. There are many tools out there that will help with the creation of a sitemap, but you could make one just by using a pen and a piece of paper.</span>\n\n<span style=\"font-weight: 400;\">In this step, you create a basic plan to understand how the different pages and features on your website can interrelate to each other. You can also create a wireframe to get a visual idea of the website and its pages.</span>\n\n<span style=\"font-weight: 400;\">Here are some tools you can use to create a sitemap:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><a href=\"https://www.xml-sitemaps.com/\"><span style=\"font-weight: 400;\">XML-Sitemaps.com</span></a></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://www.gloomaps.com/\"><span style=\"font-weight: 400;\">GlooMaps</span></a></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://flowmapp.com/\"><span style=\"font-weight: 400;\">Flowmapp</span></a></li>\n</ol>\n<span style=\"font-weight: 400;\">Once your sitemap is complete, you can start creating one of the most crucial things you need on your site, good content!</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Creating content.</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7695 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/creating-content.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">Content on a website primarily performs two major functions: Engaging the audience to take action that paves the way to the completion of your goals, and SEO! Good content is necessary for your website to rank organically on SERPs. We have a great article on free content writing tools that you can use. Check it out </span><a href=\"https://vividreal.com/online-tools-for-great-copywriting/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Visual Style</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7696 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Do-your-research.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">Here’s where the designer gets to show off his talent. If the client already has a brand guideline and a theme or a palette of colours that they use to represent themselves, you could use those to design the web pages. If you’re stuck and need some inspiration, check out some hot </span><a href=\"https://vividreal.com/web-design-trends-for-2020-curated/\"><b>web design trends currently popular in 2020 here</b><span style=\"font-weight: 400;\">.</span></a>\n\n<span style=\"font-weight: 400;\">Try to incorporate high res images in your design. This gives you a more professional and user-friendly look. A design with no images might look robotic and sometimes bland. Images on a page make it seem easier to understand.</span>\n\n<span style=\"font-weight: 400;\">Images with large size can, however, slow down your page loading speeds. You can make use of online tools to compress images without losing quality. This way you can display high res images, without compromising on the website loading speed. </span>\n\n<span style=\"font-weight: 400;\">If images aren’t your thing, you could also experiment with art, doodles, etc. Just make sure they’re responsive and translate well across all devices.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Testing time!</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7701 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Testing-time.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">This is probably the most frustrating part of the process. You’ll have to check every page and make sure every link, every button and every feature is working fine. Check all the bells and whistles of the website and fix all the coding issues that might be present. </span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Launch</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7697 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/launch.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">I wish I could say finally! It’s launch time! But sadly, with web design, the launch is usually never the final step. After careful testing, and approval from the client, you can launch the site. Pop open a tiny bottle of sparkling champagne but don’t celebrate for too long. Web design is an ongoing process, you’ll have to maintain the website and solve bugs, coding issues and more.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Maintenance</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-7698 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Mainenance.png\" alt=\"\" width=\"600\" height=\"334\" />\n\n<span style=\"font-weight: 400;\">Over due course, you will stumble upon bugs and coding issues and you’ll have to fix them. The honest truth is, bugs are inevitable. But you can minimise problems at this stage with careful planning throughout the website design process. </span>\n\n<span style=\"font-weight: 400;\">Web design isn’t just about making sure a website runs smoothly, and how beautiful it looks. Great web design is actually about the streamlined process that aligns with a strategy to achieve the goals of a client. Hopefully, this article will help you design a strategy to plan, build, and deliver the best possible website(s) right on time. You can always contact the web heads here at Vividreal for anything related to web development and design! Find us <a href=\"https://vividreal.com/web-design/\">here</a>.</span>', 'The Web Design Process', '', 'publish', 'closed', 'open', '', 'the-web-design-process', '', '', '2020-04-13 10:00:10', '2020-04-13 04:30:10', '', 0, 'https://vividreal.com/?p=7691', 0, 'post', '', 0),
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(7702, 1, '2020-04-03 11:56:12', '2020-04-03 06:26:12', '', 'Visual-Style', '', 'inherit', 'closed', 'closed', '', 'visual-style', '', '', '2020-04-03 11:56:12', '2020-04-03 06:26:12', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/Visual-Style.png', 0, 'attachment', 'image/png', 0),
(7703, 7, '2020-04-03 11:57:46', '2020-04-03 06:27:46', '', 'Visual-Style', '', 'inherit', 'closed', 'closed', '', 'visual-style-2-2', '', '', '2020-04-03 11:57:46', '2020-04-03 06:27:46', '', 7691, 'http://localhost/vividreal/wp-content/uploads/2020/04/Visual-Style-1-1.png', 0, 'attachment', 'image/png', 0),
(7726, 7, '2020-04-13 14:46:53', '2020-04-13 09:16:53', 'Are you running Google Ads for your business and wondering why your ads are not converting despite having great click rates?\nTrying your best to optimize your campaigns and bring in more conversions but in vain? Then, here are the solutions to this issue which is bothering a number of digital marketers like you.\n\nThis could be due to a single misstep you\'re taking or a combination of them. Before we move on, we\'d like to remind you that <a href=\"https://vividreal.com/google-ads/\">we\'re available if you need any help with Google Ads</a>. We\'d love to help you out!\n\n<span style=\"color: #00ccff;\">How do we go about it?</span>\n\nHere is the opportunity to explore and understand some of the most effective ways of optimizing a low conversion rate.\n\n<span style=\"color: #00ccff;\">Track your conversion rates</span>\n\n● Gauging the success of any Google Ad campaign is essential to improve the conversion rates.\n\n● The data should include all Pay-Per-Click (PPC) campaigns as it will help in identifying the best PPC campaigns and compare it with the poorly performing ones.\n\n● Implementing conversion tracking in Google Ads will help you monitor the source of your conversions, and the areas of the campaign you need to work on, in order to boost conversions.\n\n● Analytical platforms like <a href=\"https://vividreal.com/using-google-analytics-data-to-improve-your-marketing/\">Google Analytics</a>, Adobe Analytics, Yahoo! Web Analytics are useful tools to help you with the tracking.\n\n<span style=\"color: #00ccff;\">Troubleshoot errors while tracking your conversion rates</span>\n\n● It is highly possible that errors may arise during the gauge of conversion rates. These issues can be resolved by going to the landing page and testing the conversions using Google Analytics or <a href=\"https://vividreal.com/beginners-guide-to-google-tag-manager/\">Google Tag Manager</a>.\n\n● If a conversion is not registering, the installation of the HTML code should be double-checked. Installing additional plug-ins or moving the HTML code to a different section of the page might aid in resolving the issue.\n\n● Incorrectly installed tracking codes could be one of the causes hindering the process of proper conversion. Thus, the codes have to be verified thoroughly for its authenticity and run multiple times.\n\n<span style=\"color: #00ccff;\">Improve the layout of the landing page</span>\n\n● This page plays an extremely crucial role as the potential client sets his eyes on the launched ad campaign for the first time. It proves to be a “do-or-die” situation if it is not enticing enough.\n\n● Comprehending campaign goals, crafting simple and appealing headlines, using appropriate images, colours, texts and highlighting the value proposition aid in making the landing page attractive, and hence, improves the overall conversion rate.\n\n● The landing page of the website has to provide a clear understanding of what the website offers.\n\n<img class=\"alignnone size-full wp-image-7727\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/1.png\" alt=\"\" width=\"1569\" height=\"679\" />\n\nYou lay your eyes on the above page. Let’s be honest. It’s very difficult to stop yourself from clicking on the “View Tours” button and exploring further prospects.\nAnd this is the exact intent of the advertiser by making the landing page visually mesmerizing. One can anticipate the effect it will have on the conversion rate, in this case.\n\n<span style=\"color: #00ccff;\">Align the landing page content with the ad text</span>\n\n● Matching the look, feel and content of the landing page to that of the ad copy is significant.\n\n● If your ad focuses on a specific aspect, do not redirect the user to any general leads on the landing page. Be specific.\n\nFor example, if your ad focuses on “high-raised platform shoes”, make sure that the user is redirected to a specific page dedicated only to the above and not the general category of “shoes”.\n\n<span style=\"color: #00ccff;\">Focus on Call-To-Action Buttons</span>\n\n● CTAs are one of the best ways to make users take action. The message conveyed by a particular CTA has to be emphasized and instilling the need of the particular service or product helps in the growth of the conversion rate.\n\n<img class=\"alignnone size-full wp-image-7728\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2.png\" alt=\"\" width=\"1381\" height=\"719\" />\n\nIn this picture, The CTA button “See Available Plans” is explicitly visible on the page and it conveys a concise piece of information.\nViewers are interested in short and crisp messages, and this CTA delivers the same, along with the page being bright and visually enamoring.\n\n● The CTAs have to be strategically placed above the fold, between the sections of the landing page and below the fold.\n\n●Statistically, the content that is placed above the fold is more likely to be seen and thus, it should constitute vital information.\n\n● Directional cues are another way of improving the landing page.\n\nThe explicit cues are the ones such as an arrow or a line that perform the function of pointing the user towards the button that the site wants you to click on.\n\n● Implicit or suggestive ones are those which subtly divert your attention to the area of focus on the landing page.\n\n<img class=\"alignnone size-full wp-image-7729\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/3.jpg\" alt=\"\" width=\"600\" height=\"859\" />\n\nRed Bull wants you to like and start following their page on Facebook. The visual graphics act as directional cues and automatically direct your attention to the “Like” button at the top. You are highly likely to click on it.\n\nThis is the persuasive power of appealing visual graphics.\n\n<img class=\"alignnone size-full wp-image-7730\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/4.jpg\" alt=\"\" width=\"1308\" height=\"664\" />\n\nThe encircled arrow is an example of an explicit directional cue. It captures the attention of the viewer and directs him to enter the information required.\n\n<span style=\"color: #00ccff;\">Create a unique value proposition</span>\n\nDescribing the benefits and uniqueness of your offers, services and products makes you stand out from the crowd. In consequence, it should be clearly visible on your landing page.\n\n<span style=\"color: #00ccff;\">Use a punchy headline</span>\n\n● On an average, only 2 out of 10 people continue reading the text placed after the headline. Therefore, it’s vital to pack in a punchy headline which is, once again, aligned with your ad text and clear in its message conveyed as well.\n\n<img class=\"alignnone size-full wp-image-7731\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/5.png\" alt=\"\" width=\"452\" height=\"294\" />\n\nThis is a perfect example of a focused, simple and enticing headline, encouraging the viewer to avail the services offered.\n\n<span style=\"color: #00ccff;\">Be as quick as lightning</span>\n\n● Loading time of the landing page also matters to a great extent. It can be a deal-breaker as the user will exit if he is not able to access the landing page within a few seconds.\n\n<span style=\"color: #00ccff;\">Perform A/B Split testing</span>\n\n● Testing different elements on the landing page is known as A/B testing. Elements like background colour, images, font style, call-to-action buttons etc are tested.\n\n● It is crucial to test different elements, as many times as you want to, in order to identify the ones that have a good conversion rate.\nFor example, if the font “Arial” is performing better than the font “Caveat”, select the former for the entire campaign.\n\n<span style=\"color: #00ccff;\">The Quality Score is relevant</span>\n\n● If there’s a mismatch between the Google Ad copy and the landing page, potential clients will immediately leave the website and there will be a higher bounce rate.\n\n● Ensuring providing relevant information on the click of a button means a higher <a href=\"https://vividreal.com/google-ads-quality-score/\">Quality Score</a> and a lower cost-per-click (CPC).\nA high-Quality Score is dependent on the relevance of the keywords used, the ad copy and the landing page.\n\n<span style=\"color: #00ccff;\">Use negative keywords</span>\n\n● Negative keywords comprise of those keywords for which you do not wish your ads to be shown. For example, if the Muslin material is not available on a retail website, then one may add “Muslin” as a negative keyword.\n\n<a href=\"https://vividreal.com/how-big-is-your-negative-keyword-list/\">The benefits of using negative keywords</a> are that\n\n● Firstly, the users will not see the ad and therefore, the user will not visit the concerned website and the bounce rate will consequently go down.\n● Secondly, since the users won’t click on the ad, the clicks and financial resources will be saved.\n\nAdding negative keywords also ensures that the ads remain accessible to relevant users and audiences.\n\n<span style=\"color: #00ccff;\">Optimize your site for mobile use</span>\n\nSince almost 50% of internet users are mobile-savvy, optimizing your website for mobile screens is of utmost importance.\n\n● This could include ensuring your website is responsive on mobile interface. If not, you could take the aid of a mobile plugin.\n\n● Performing A/B testing of elements on mobile vs desktop.\n\n<span style=\"color: #00ccff;\">Keep testing</span>\n\nConsistent testing of your offers, the bonuses they provide, the elements which work in your favour and those which don’t, is one of the most effective ways to witness an improvement in your conversions.\n\n<span style=\"color: #00ccff;\">Retarget potential clients</span>\n\n<a href=\"https://vividreal.com/steer-your-visitors-your-way-with-remarketing-ads/\">Remarketing or retargeting</a> is easily one of the best techniques which should be used by marketers to get hold of users who have visited their website but did not turn into clients.\n\n● The same Google Ads are served to the same group for some time via this technique. One needs to consistently use this strategy to make them keep visiting his website.\n\n● It tends to work wonders as the marketer is repeatedly exposing the viewers to his website.\n\n<span style=\"color: #00ccff;\">Get going!</span>\n\nUsing strategic marketing, understanding and catering to the client’s demands and running a successful PPC campaign ensures admirable CTR and conversion rates of a particular Google Ad.\n\nSo, what are you waiting for? Embark on a digitally-driven journey to attract clients and grow your business! If you need any help with your Google Ads campaigns, we\'ve got an amazing digital marketing team here at Vividreal. <a href=\"https://vividreal.com/google-ads/\">Check us out</a> ;) That\'s all for now. Until next time, cheers!', 'How to Fix High Click Rates but Low Conversions in Google Ads', '', 'publish', 'closed', 'open', '', 'how-to-fix-high-click-rates-but-low-conversions-in-google-ads', '', '', '2020-04-13 14:46:53', '2020-04-13 09:16:53', '', 0, 'https://vividreal.com/?p=7726', 0, 'post', '', 0),
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(7730, 7, '2020-04-09 16:47:55', '2020-04-09 11:17:55', '', '4', '', 'inherit', 'closed', 'closed', '', '4-8', '', '', '2020-04-09 16:47:55', '2020-04-09 11:17:55', '', 7726, 'http://localhost/vividreal/wp-content/uploads/2020/04/4.jpg', 0, 'attachment', 'image/jpeg', 0),
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(7732, 7, '2020-04-09 16:55:01', '2020-04-09 11:25:01', '', 'How-to-fix-high-click-rates-but-low-conversions-in-Google-Ads', '', 'inherit', 'closed', 'closed', '', 'how-to-fix-high-click-rates-but-low-conversions-in-google-ads-2', '', '', '2020-04-09 16:55:01', '2020-04-09 11:25:01', '', 7726, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-to-fix-high-click-rates-but-low-conversions-in-Google-Ads-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(7735, 7, '2020-04-24 11:43:29', '2020-04-24 06:13:29', '<span style=\"font-weight: 500;\">Every digital marketer aims to run campaigns efficiently without wasting money. They expect a </span><a href=\"https://vividreal.com/how-to-fix-high-click-rates-but-low-conversions-in-google-ads/\">high conversion rate, quality clicks, and a lower CPC</a><span style=\"font-weight: 500;\">. This doesn’t happen overnight but can be achieved gradually from studying certain data.  This data is a vital part of the decision making, it tells what to and what not to do; it gives a clear picture of whether the current strategy is working well or not.</span>\n\n<span style=\"font-weight: 500;\">Google ads search term report is a source of data that gives insights on improving the way your ads trigger without eating up your money. It helps in getting a better picture of what people want and then help in channelising the ad group based on what exactly our potential customers are interested in.</span>\n\n<span style=\"font-weight: 500;\">It aids in developing insights on what keyword to bid on and the amount of money to bid.  A marketer can develop a robust marketing strategy based on this vital source of information and <a href=\"https://vividreal.com/how-to-create-ads-that-people-love/\">create ads that people love</a>.</span>\n\nIn case you\'re in need of professional help to effectively create, monitor and optimise Google Ads campaigns for your business, <a href=\"https://vividreal.com/google-ads/\">our experts are glad to help you out! </a>\n\n<span style=\"color: #00ccff;\"><b>So what is Google search term report? </b></span>\n\nGoogle ads search term report<span style=\"font-weight: 500;\"> is a list of search terms that triggered your ad. It shows the performance metrics of the search terms that matched your keywords. It gives a better picture of what your customers are searching for, insights on what keywords you missed out, and what keywords you should avoid.</span>\n\n<span style=\"font-weight: 500;\">The purpose is not to target many people, but to </span>target the right people<span style=\"font-weight: 500;\">. Let alone the ideal audience see what you’ve got to offer and not simply waste money for one that is not a potential conversion. At the end of the day, what every digital marketer expects is a </span>higher click-through-rate<span style=\"font-weight: 500;\"> and in turn, a </span>better quality score<span style=\"font-weight: 500;\">. </span>\n\n<span style=\"color: #00ccff;\"><b>What are search terms and keywords? How do they differ?</b></span>\n\n<span style=\"font-weight: 500;\">Search terms are the words/phrases that the customer searches for, while keywords are the words/phrases that the advertiser uses for targeting their potential customer. </span>\n\n<span style=\"color: #00ccff;\"><b>Why is optimizing keywords relevant and how to do it?</b></span>\n\n<span style=\"font-weight: 500;\">The Google ads search report displays the keywords that are already added and the ones that aren’t added in the ad group. From this list, deciding what to keep and what not to keep in the keyword list is important. </span>\n\n<span style=\"font-weight: 500;\">And why is it so important? It is necessary to ensure that the ad isn’t simply consuming money instead of providing quality clicks and conversions. An increased traffic quality boosts the chances of conversion and in turn, the ROI. This is a continuous process and it can never be compromised because it\'s your own money at stake.</span>\n\n<span style=\"font-weight: 500;\">The search term report can be filtered to view the search terms of a particular keyword or a set of keywords belonging to a specific ad group.</span>\n\n<span style=\"color: #00ccff;\"><b>Always add the keywords that you missed out</b></span>\n\n<span style=\"font-weight: 500;\">The search term report can be a treasure trove to </span>discover new keywords<span style=\"font-weight: 500;\"> that you can make use of. When the search term report displays the terms that are relevant and with good CTR and conversions, it can be included in your keyword list. </span>\n\n<span style=\"font-weight: 500;\">For example, you have an online pastry shop, and if there is a search term “buy red velvet pastry” that’s performing well and is missing from your keyword list, you can proceed to add it to the list right away.</span>\n\n<span style=\"color: #00ccff;\"><b>Don\'t forget about the match types </b></span>\n\n<span style=\"font-weight: 500;\">Match types are a crucial part of this whole process. The match types, namely Exact match, Phrase match, Broad match, and its close variants have their own relevance.</span>\n\n<span style=\"font-weight: 500;\">Looking at the search term report, you can get insights on the match types you have used and whether it is working for you or not. For instance, you can learn if your broad match keywords are wasting your money and decide whether you need to be using phrase match or exact match types instead. </span>\n\n<span style=\"font-weight: 500;\">For example, your broad match keyword “spa near me” can trigger ads for the search terms “salon near me” or “facial near me” which can be irrelevant to you. So, you may change the match type of this keyword to phrase match or an exact match.</span>\n\n<span style=\"color: #00ccff;\"><b>How does Negative keyword help? </b></span>\n\n<span style=\"font-weight: 500;\">Negative keyword excludes your Ad from triggering a particular </span>search term that is irrelevant<span style=\"font-weight: 500;\"> to your product/service. A lot of money can be saved if the negative keywords can be identified and added to the <a href=\"https://vividreal.com/how-big-is-your-negative-keyword-list/\">negative keyword list</a>; it improves the CTR and <a href=\"https://vividreal.com/google-ads-quality-score/\">quality score</a>.</span>\n\n<span style=\"font-weight: 500;\">For example, you have an online clothing line for women and kids, and if your ad group gets triggered for ‘Men’s T-shirt’, it can be added to the negative keyword list.</span>\n\n<span style=\"font-weight: 500;\">It is important to remember that a term shouldn\'t be simply added to a negative keyword list just because its bidding is high.</span>\n\n<span style=\"font-weight: 500;\">One important thing to remember is </span>never to use a broad match type for a negative keyword.\n\n<span style=\"color: #00ccff;\"><b>Key points to remember</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Keep in mind that stuffing too many keywords is not a good practice. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Concentrate more on the columns that help you in making the bidding decision, i.e, Avg CPC, cost, etc. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Keep a check on the keywords that yielded a good CTR, and then ensure that these keywords are relevant to your ad group.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">If you have a budget restriction, it would be better to use an exact match so that money is efficiently spent.  </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">It is a good practice to analyze the Google ads search term report at least two weeks after the campaign launch. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Once you feel that the keywords are optimized, analyzing the report needs to be done only monthly.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Long-tail search terms that perform well can be found from the report and be used as keywords.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">If a keyword offers high conversion rates, you can plan on increasing its bid if needed. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Writing a blog, meta description or even while buying a domain name requires the use of a high performing search term such as keywords, which can easily be found from the report.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Summing this up</b></span>\n\n<span style=\"font-weight: 500;\">Most importantly, it is the search terms that you are paying for and not the keywords. It is your job to make sure that your keywords are performing the best possible way, bringing in the ROI you need.</span>\n\n<span style=\"font-weight: 500;\">Analyzing the search term report of your Google Ads campaign is a must to locate areas where your campaign is falling short and where you can improve.</span>\n\n<span style=\"font-weight: 500;\">The search term report yields data about the keywords that you’re missing out, the match types that best suit your ad, and can help you create a list of negative keywords that you should be avoiding. Refining and creating a list of negative terms leads to profitability; the one that generates mere clicks and not sales can be easily identified. </span>\n\n<span style=\"font-weight: 500;\">Campaign optimization is a continuous process and you need to always be on the lookout for your search terms, <a href=\"https://vividreal.com/google-ads-keyword-research-a-quick-guide/\">refine your keywords</a>, add negative keywords and make the necessary changes in bidding to make the most out of your campaign budget.</span>\n\nIf you need help with optimising your existing Google Ads campaigns or are looking to create killer ad campaigns that convert, <a href=\"https://vividreal.com/google-ads/\">our team of experts are here to help. </a>\n\n&nbsp;', 'How to make the most of your Google Ads search term report?', '', 'publish', 'closed', 'open', '', 'how-to-make-the-most-of-your-google-ads-search-term-report', '', '', '2020-04-24 11:43:29', '2020-04-24 06:13:29', '', 0, 'https://vividreal.com/?p=7735', 0, 'post', '', 0);
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(7741, 7, '2020-04-13 14:50:34', '2020-04-13 09:20:34', '&nbsp;\n\n<span style=\"font-weight: 500;\">One common concern if you’re a website owner or a digital marketer is the website conversion numbers. Everyone wants their <a href=\"https://vividreal.com/how-to-fix-high-click-rates-but-low-conversions-in-google-ads/\">website visitors to take some action and eventually convert</a> into a paying customer rather than just bouncing back or leaving the site.  Raising website conversion numbers is done through multiple approaches. <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">You might have tried out many among those</a>, and would have found them rewarding as well. </span>\n\n<span style=\"font-weight: 500;\">Using </span>popups <span style=\"font-weight: 500;\">is an excellent way of improving website conversions. Now, popups, in general, are those boxes that popup instantly while on a website. These attention-grabbing boxes can appear based on one\'s scrolling speed, cursor movements or even appear in fixed intervals of time. </span>\n\n<span style=\"font-weight: 500;\">Among the different types of popups, the </span>Exit-Intent popup<span style=\"font-weight: 500;\"> is a very effective one. The Exit-Intent popup attempts to convince people to subscribe to newsletters or emails even if they are not ready to be an immediate paying customer.  It works based on cursor movements but it has a lot of other complementing factors as well for making it work effectively. </span>\n\nIf you need killer exit-intent popups that convert, <a href=\"https://vividreal.com/web-development/\">just give us a try</a>. Our experts are here to help!\n\n<span style=\"color: #00ccff;\"><b>So what is Exit-Intent technology?</b></span>\n\n<span style=\"font-weight: 500;\">Exit-Intent technology monitors website visitors\' mouse movements and detects when a visitor is about to leave the website without opting-in to your services or purchasing something. This technology detects when the cursor goes out of the site’s content area (i.e when the user plans to leave or shut the tab) and then initiates an Exit-Intent popup. </span>\n\n<span style=\"color: #00ccff;\"><b>Exit-Intent popup and your growing business</b></span>\n\n<span style=\"font-weight: 500;\">A </span>well-timed popup<span style=\"font-weight: 500;\"> has the potential to re-engage website visitors before leaving. Say, after a minute of user inactivity show a popup to grab their attention back with the right deal and re-engage them. </span>\n\n<span style=\"font-weight: 500;\">Suppose if a person added some products to the cart and was about to leave without buying them, then an Exit-Intent popup can be a saviour. The popup can simply display a discount coupon code (because the potential customer was worried about its price and decided to leave the cart) or even remind them about the products in their cart. </span>\n\n<span style=\"font-weight: 500;\">The purpose is simple, offering a discount coupon code can help in immediate sales; a conversion! </span><span style=\"font-weight: 500;\">This allows second thought in the potential customers’ minds. Imagine how easily this practice could </span>reduce e-Cart abandonments<span style=\"font-weight: 500;\">.</span>\n\n<span style=\"font-weight: 500;\">Engaging people in surveys </span><span style=\"font-weight: 500;\">can help in </span>optimizing the website <span style=\"font-weight: 500;\">by understanding the needs &amp; intent of the visitor. </span>\n\n<span style=\"font-weight: 500;\">The most widely used popup format asks for the user’s email Id, which helps to </span>expand the email list<span style=\"font-weight: 500;\">. </span>\n\n<span style=\"font-weight: 500;\">When a visitor opts-in and provides their email Id, it can be made useful for maintaining a healthy relationship with potential customers (contacting the prospect via personal emails regarding offers,  sending newsletters, etc). </span>\n\n<span style=\"font-weight: 500;\">This constant engagement can aid future remarketing since we can remind potential customers about our website and services.  </span>\n\n<span style=\"color: #00ccff;\"><b>If it tracks only cursor movements, will it work on mobile devices?</b></span>\n\n<span style=\"font-weight: 500;\">We know the fact that Exit-Intent popup works only when the cursor leaves the site’s content area. It is also evident that mobile devices cannot use this functionality. Yet some have developed Exit-Intent popup for mobile. </span>\n\n<span style=\"font-weight: 500;\">For obvious reasons, Exit-Intent technology works differently on mobile devices. On mobile devices, this technology works based on two things, one is when the user tries to switch the tab and other when the user tries to press the “back” button because these are the efforts made by the user for leaving the site.</span>\n\n<span style=\"color: #00ccff;\"><b>Why is Exit-Intent popup working?</b></span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Website visitors need to decide whether to interact with the popup, provide their details, or close the popup since it pops up in the center of the page. This urges the user to re-invest time on the website.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">When a visitor wants to leave the website for the next mission, their mind is open for a new task. Now is the best moment to grab their attention and give them a luring deal. It’s important to offer something useful to them. </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>How to make it work?</b></span>\n\n<span style=\"font-weight: 500;\">Exit-Intent popups can be efficiently worked out if visual and psychological factors are considered. Both influence a person’s choices to respond positively or negatively to the popup. </span>\n\n<span style=\"color: #00ccff;\"><b>Popups and its visual impact</b></span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The </span>shape of the popup<span style=\"font-weight: 500;\"> can have an impact on the viewer. Say, using a circle-shaped popup can attract the user’s attention as it is different from the regular rectangle or square-shaped popups. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Using appropriate </span>font name, size, style, etc. while designing the Exit-Intent popup helps in conveying the message in the popup better. For instance, using a bigger font size or simply a bold font for certain words (for example, \"Flat 10% off\") emphasizes their importance.</li>\n 	<li style=\"font-weight: 500;\">Fewer the fields<span style=\"font-weight: 500;\">, lesser the chances of people not choosing to opt-in. Do not ask for a lot of information because people may be busy at that point of time or simply lazy to type a lot of information. Also, <a href=\"https://vividreal.com/minimalism-in-web-design/\">minimalism</a> is highly appreciated by people these days.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Odd </span>colour schemes<span style=\"font-weight: 500;\"> can greatly influence the visitor’s subsequent action; you can try to use font and background colours that complement each other.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Using </span>images <span style=\"font-weight: 500;\">can be attractive and help in boosting conversion. In fact, any form of visual data can be useful in attracting people; using </span>infographics <span style=\"font-weight: 500;\">is a great idea!</span></li>\n</ul>\n&nbsp;\n\n<img class=\" wp-image-7742 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/for-exit-intentCapture.png\" alt=\"Exit Intent Popup Example\" width=\"496\" height=\"273\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Popups and its psychological impact</b></span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">A </span>proper CTA (call to action) is the foremost important part of Exit-Intent popups. The  CTA can be anything based on its relevance to the respective customer. Suppose a visitor plans to leave the site, offering them a free eBook download is an effective CTA.  A visitor spent a fairly good time on the site and decided to leave, inviting them to engage in a fun survey could help. Similarly, reminding them about what’s on their cart if its left without purchase is a possible CTA.</li>\n 	<li style=\"font-weight: 500;\">Using creative language like short and simple catchy phrases, humour to hold users up.</li>\n 	<li style=\"font-weight: 500;\">Popups that show a timer <span style=\"font-weight: 500;\">(say, time left to redeem the special offer) can create a sense of urgency in the minds of the users.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Provide them with some value. For instance, offer them a</span> free eBook or any other form of valuable content. This is a good way of keeping potential customers from opting out.</li>\n 	<li style=\"font-weight: 500;\">Asking for a piece of additional information<span style=\"font-weight: 500;\"> that can help in email personalization rather than just asking for the email id is a good practice. This information can be the user’s name, but always keep in mind that asking beyond this could annoy the user and prevent them from opting-in.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">If you intend to provide a discount coupon code via popup, make sure it is </span>relevant <span style=\"font-weight: 500;\">to the user’s search and intention(something sensible to the visitor) so that they feel they’re benefiting from it. This is why the right popup message for the right person can aid conversions.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Offering something unique in the popup differing from that on the landing page is always better. Suppose if the visitor did not convert on the page, only then offering something to catch their attention with a </span>different CTA<span style=\"font-weight: 500;\"> would be appropriate. Using the same CTA in the popup and the landing page makes it monotonous and eventually, the user would feel nothing is enticing. This would result in the user ignoring the popup.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Summing up</b></span>\n\n<span style=\"font-weight: 500;\">Although regarded as annoying by many, Exit-Intent popup works great for many websites. </span><span style=\"font-weight: 500;\">The basic idea behind showing up an Exit-Intent popup is to attract and convert. </span><span style=\"font-weight: 500;\">It is that </span><span style=\"font-weight: 500;\">one last attempt to avoid the potential customer from leaving your website; just an initiative to create a second thought in the minds of potential customers.</span>\n\n<span style=\"font-weight: 500;\">If you are targeting the right pages and the right audience, Exit-Intent popup can be a great opportunity to give your website visitors a special offer of your service or product and drive sales &amp; conversions. </span><span style=\"font-weight: 500;\">It is also a fact that sites having a fairly optimized popup can yield a better conversion rate.</span>\n\n<span style=\"font-weight: 500;\">Exit popup windows perform very well in landing pages, online e-commerce stores, and business websites.</span>\n\n<span style=\"font-weight: 500;\">Keep in mind that a popup shouldn’t provide a poor user experience. Learning how an exit-intent popup works can help in successfully making one. </span><span style=\"font-weight: 500;\">So go on and try out the Exit-Intent popup on your website because it actually works! </span>\n\nShould you need any help with creating a great Exit-Intent popup that works wonders for your business, <a href=\"https://vividreal.com/web-development/\">please reach out to us.</a>\n\n&nbsp;', 'What are Exit Intent Pop-ups? How Do They Work?', '', 'publish', 'closed', 'open', '', 'what-are-exit-intent-pop-ups-how-do-they-work', '', '', '2020-04-13 14:50:34', '2020-04-13 09:20:34', '', 0, 'https://vividreal.com/?p=7741', 0, 'post', '', 0),
(7742, 7, '2020-04-10 16:55:52', '2020-04-10 11:25:52', '', 'Exit Intent Popup', '', 'inherit', 'closed', 'closed', '', 'for-exit-intentcapture', '', '', '2020-04-10 16:55:52', '2020-04-10 11:25:52', '', 7741, 'http://localhost/vividreal/wp-content/uploads/2020/04/for-exit-intentCapture.png', 0, 'attachment', 'image/png', 0),
(7743, 7, '2020-04-10 17:03:27', '2020-04-10 11:33:27', '', 'Exit-Intent', '', 'inherit', 'closed', 'closed', '', 'exit-intent', '', '', '2020-04-10 17:03:27', '2020-04-10 11:33:27', '', 7741, 'http://localhost/vividreal/wp-content/uploads/2020/04/Exit-Intent.jpg', 0, 'attachment', 'image/jpeg', 0),
(7774, 8, '2020-04-22 11:37:20', '2020-04-22 06:07:20', '<span style=\"font-weight: 400;\">Looking to expand and promote your business online by keeping your clients updated, providing customized service and engaging with new ones? Are you worried about the technical know-how involved?</span>\n\n<span style=\"font-weight: 400;\">You don’t have to bother about any of these anymore.</span>\n\n<span style=\"font-weight: 400;\">Email list is here to the rescue. </span>\n\n<span style=\"font-weight: 400;\">In today’s digital era, having a killer email list aids in sky-rocketing your business.</span>\n\n<span style=\"font-weight: 400;\">Put simply, an email list is a collection of email addresses utilized by an individual or a company to send marketing content to multiple recipients in one go. </span>\n\n<span style=\"font-weight: 400;\">It provides for a better form of communication with your customers, informs them about the launch of new products, imparts information on customized offers and much more. This aids in the growth of the conversion rate as well.</span>\n\nIf you need help with creating an efficient email list and run email campaigns that really convert, <a href=\"https://vividreal.com/email-campaign/\">we can help you out with this</a>!\n\n<span style=\"color: #00ccff;\"><b>How to build a basic Email List 101</b></span>\n\n<span style=\"font-weight: 400;\">Building an Email List is fairly simple. Let’s look at the steps one by one.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 1: Sourcing a good email marketing software</b></span>\n\n<img class=\"alignleft wp-image-7776 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-2-e1587535495863.png\" alt=\"\" width=\"800\" height=\"563\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Acquiring an efficient email marketing software is essential to building an equally efficient email list. </span>\n<ul>\n 	<li><span style=\"font-weight: 400;\">The top recommended ones, after use-and-trial method, are Mailchimp, SendinBlue, Constant Contact and GetResponse.</span></li>\n 	<li>Many of these offer free trials for a month and hence, it is up to the marketer to use the one best suited for his business. Mailchimp and SendinBlue, amongst others, offer a free basic plan which is beneficial for businesses in their beginning stages.</li>\n 	<li><span style=\"font-weight: 400;\">They offer a user-friendly interface, making it easy for marketers to set up campaigns and build appealing newsletters. </span></li>\n 	<li><span style=\"font-weight: 400;\">Moreover, they aid in automating the campaigns, sending private mass emails to the subscribers, tracking and grouping them based on their actions. For more information on this, click <a href=\"https://vividreal.com/what-is-email-automation-why-it-matters/\">here</a>.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can run A/B split tests to gauge which subject line, content and offers are popular with your subscribers.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 2: Create a pop-up form</b></span>\n\n<span style=\"font-weight: 400;\">Now that you have acquired an email marketing software, the next all-important step is to create a pop-up form.</span>\n\n<span style=\"font-weight: 400;\">Pop-up forms provide visitors with a quick and easy way to share their contact information and subscribe to your list whilst they are exploring your website, potentially making them powerful tools in expanding your online business.</span>\n\n<span style=\"font-weight: 400;\">It aids in attracting new leads by creating engaging lead capture forms.</span>\n\n<img class=\"alignleft wp-image-7777 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-3-e1587535567355.png\" alt=\"\" width=\"800\" height=\"480\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The above pop-up form instantly attracts the viewer\'s attention due to the stark color contrast with the background, and the tempting offer provided on the first purchase by the viewer.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 3: Set the display timing</b></span>\n\n<span style=\"font-weight: 400;\">An average internet user spends only a few seconds on a website. Hence, the time span to engage with them is extremely short. </span>\n<ul>\n 	<li><span style=\"font-weight: 400;\"> Entry pop ups immediately emerge when you open the landing page. Since the headers are clear and to the point, the visitor feels more inclined to subscribe. Including these increases your chances of expanding your email list.</span></li>\n</ul>\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">Set the timing of the pop-up form to appear instantly on the screen of the viewer (or with a 5 second delay). If some visitors possess the tendency to browse, you should take a 20 seconds delay into consideration.</span>\n<ul>\n 	<li><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/what-are-exit-intent-pop-ups-how-do-they-work/\"> Exit pop ups</a> act as the last resort to get your viewers to subscribe or input information before they leave your website. It has to allure the viewers to make them return to the website.</span></li>\n 	<li><span style=\"font-weight: 400;\">Therefore, align the timing of your pop-up form with the average amount of time a visitor spends on your website or page. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Including these elements brings about a massive difference in the number of subscribers.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 4: Strategically place the pop-up and input forms</b></span>\n\n<span style=\"font-weight: 400;\">One common mistake that marketers tend to make is that they place the pop-up forms outside the immediate attention radius of the viewer and thus, the chances of the viewer converting into an email subscriber go down tremendously.</span>\n\n<span style=\"font-weight: 400;\">Placing the forms at the top of the sidebar, in a small box on the top of your site, on the “about”  page, immediately after a blog post etc works wonders to compel your viewers to fill in the sign-up information. </span>\n\n<span style=\"font-weight: 400;\">Additionally, positioning the subscription form created with alluring language in the below fold of the landing page acts as an advantage.</span>\n\n<img class=\"size-full wp-image-7778 alignleft\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-4.png\" alt=\"\" width=\"620\" height=\"323\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">What is the first thing you notice when you see a landing page such as the one above?</span>\n\n<span style=\"font-weight: 400;\">It’s the bright red arrow directing you to the signup form. Such prominent directional cues and CTA buttons, along with their respective positioning aid in converting viewers who visit your website. </span>\n\n<span style=\"font-weight: 400;\">You can probably estimate the importance of the position of the sign-up forms by now.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 5: Engage with your audience</b></span>\n\n<span style=\"font-weight: 400;\">As a marketer, you have to aim to broaden your reach with the aid of social media marketing. </span>\n\n<span style=\"font-weight: 400;\">One of the ways to achieve this is by running an ad campaign on any social media channel like Facebook. </span>\n\n<span style=\"font-weight: 400;\">It is important to note that your ads should have clear CTA buttons, telling your viewers exactly what to do. When a viewer enters your landing page via an ad, your input forms, be it a pop-up form or a subscription one, should be appealing enough and also, cater to the audience’s wants.</span>\n\n<span style=\"font-weight: 400;\">This encourages your audience to sign up for your weekly newsletters and updates.</span>\n\n<img class=\"alignleft wp-image-7779 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-5-e1587537697111.png\" alt=\"\" width=\"800\" height=\"419\" />\n\n<span style=\"color: #00ccff;\"><strong>Step 6: Monitor the progress</strong></span>\n\n<span style=\"font-weight: 400;\">After publishing your ads, keep track of your reports, progress and the number of new people who join your new list.</span>\n\n<span style=\"font-weight: 400;\">Once you establish your baseline, you can adjust your messaging, timing and other variables if your conversion rate has gone down.</span>\n\n<img class=\"alignleft wp-image-7780 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-6-e1587537912155.png\" alt=\"\" width=\"800\" height=\"343\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 7: Send out a welcome email</b></span>\n\n<span style=\"font-weight: 400;\">Now that you have got everything in place, create a welcome email that sends out itself when new people subscribe. </span>\n\n<span style=\"font-weight: 400;\">Through this email, you can offer exclusive offers, discounts, “subscriber-only” content, promote your new services or products, or simply thank your subscribers for their keen interest in your services.</span>\n\n<img class=\"alignleft wp-image-7781 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2nd-blog-photo-7.png\" alt=\"\" width=\"726\" height=\"1000\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">A welcome email will look something like the one shown above, with enticing colours, font, graphics and alluring discount offers. </span>\n\n<span style=\"color: #00ccff;\"><b>What are you waiting for? Let’s build an empire of subscribers!</b></span>\n\n<span style=\"font-weight: 400;\">The work does not end with creating a well-structured and organized email list. </span>\n\n<span style=\"font-weight: 400;\">You have to effectively nurture your leads, develop a pattern of regular communication with your customers, increase sales, provide exciting incentives and engage with other potential subscribers.</span>\n\n<span style=\"font-weight: 400;\">Follow these simple steps to help you get started with building a great email list. It works wonders.</span>\n\nIn case all this sound confusing to you, we can help you build the email list that works wonders for you. <a href=\"https://vividreal.com/email-campaign/\">Do give us a try!</a>', 'How to Construct an Efficient Email List in 2020', '', 'publish', 'closed', 'open', '', 'how-to-construct-an-efficient-email-list-in-2020', '', '', '2020-04-22 11:37:20', '2020-04-22 06:07:20', '', 0, 'https://vividreal.com/?p=7774', 0, 'post', '', 0),
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(7787, 8, '2020-04-14 11:29:37', '2020-04-14 05:59:37', '<span style=\"font-weight: 400;\">Whoever thought that one man alone can\'t change the world, has never eaten an undercooked bat. </span>\n\n<span style=\"font-weight: 400;\">Jokes aside, we\'re going through unprecedented times. Our generation hasn\'t faced anything like this before. The COVID-19 pandemic is causing a huge change in lifestyle and consumer behaviour all around us.</span>\n\n<span style=\"font-weight: 400;\">And I believe this will pave the way for massive disruption and digital transformation all over the world.</span>\n\nIf you\'re worried about your business being adversely affected by the current situation or if you just want to see better results on your marketing campaigns, let\'s talk. We\'d love to help you out. Talk to us <a href=\"https://vividreal.com/digital-marketing/\">here</a>.\n<h3><span style=\"color: #00ccff;\"><strong>What\'s changing?</strong></span></h3>\n<span style=\"font-weight: 400;\">Let’s first look at what’s changing. Now, according to experts, the following are the main areas that we must closely observe:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Change in human behaviour.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competence and utility of available technology.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rise of new needs and demands that didn’t exist earlier.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And finally, the changing definition of essential and non-essential.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Countries all over the world are on lockdown. People have been self quarantined for weeks now. Nobody is travelling internationally. People want lesser direct interactions with other people. Introverts all over the world finally have their dreams come true.</span>\n\n<span style=\"font-weight: 400;\">In the midst of all this, people use the technology available to them to make their lives easier. Need groceries? Get them delivered to your home. Everything from paying bills, to watching movies, you can do it on your phone.</span>\n\n<span style=\"font-weight: 400;\">Many businesses have shut down. Those who can, are working from home. Office meetings that once required people to be physically present are now being conducted via video conference calls.</span>\n\n<span style=\"font-weight: 400;\">Video conferencing services like Zoom and Hangouts Meet are experiencing a massive surge in daily usage. As of March 31, the cumulative daily meeting minutes on Hangouts Meet surpassed 2 billion minutes per day.</span>\n\n<span style=\"font-weight: 400;\">We\'ve experienced an immediate change in consumer behaviour as well. With local shops shut down, people are looking for new ways to get what they need.</span>\n\n<span style=\"font-weight: 400;\">As the pandemic causes these changes in consumer behaviour, businesses all over the world will have to come up with innovative ways to meet their demands and to keep up with the competition.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Swiggy and Zomato have partnered up with grocery stores to get groceries delivered to people.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People see pharmacies as disease hotspots now. And since more people want medicines delivered to them, local pharmacies have started home delivery services as well.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even big names like BMW are seizing this opportunity and making the best of it. </span><a href=\"https://youtu.be/IvfMzYzCA5g\"><span style=\"font-weight: 400;\">You can buy a BMW car while sitting at home.</span></a><span style=\"font-weight: 400;\"> Customize the car, speak to a sales executive via video call, send them the necessary documents and make an online payment. They\'ll even sanitize the car for you.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><strong>How does this affect Digital Marketing?</strong></span></h3>\n<span style=\"font-weight: 400;\">As a digital marketer, I feel like this will impact the industry positively. With more people using the internet, brands have responded by shifting ad spend from offline to online media.</span>\n\nCompanies are willing to invest in Digital Marketing now more than ever. Especially B2B companies.\n\n<span style=\"font-weight: 400;\">These months will indeed be a challenging time for any kind of business who isn\'t ready and aware of how to make up for their lost business opportunities. One thing is for sure. Now is the time to define your digital opportunity, set your strategy and take action to implement your plan.</span>\n\n<span style=\"font-weight: 400;\">In the coming months, businesses are going to rely more than ever on digital marketing. After going through the economic slowdown during these past few weeks, what they do with their digital marketing could be a matter of survival.</span>\n\n<span style=\"font-weight: 400;\">Industries that have depended on word of mouth to get more revenue will suffer the most. B2B companies that have usually relied on trade shows, events and expos, are now planning on investing in digital marketing. Check out this infographic by Marketing Charts.</span>\n\n&nbsp;\n\n<img class=\"aligncenter wp-image-7892\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/12-13.jpg\" alt=\"\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Everyone from small businesses to large businesses have lost a ton of money during these past months. To make up for this, more and more companies are predicted to invest in digital advertising. Companies that do not even have an online presence will be looking into social media marketing, content marketing, SEO and influencer marketing. </span>\n\n<span style=\"font-weight: 400;\">More companies want to launch or revamp their websites, start digital campaigns and launch new e-commerce channels. They are willing to spend as much as they would normally spend on events. They do not want to miss out on the possibilities that going digital has to offer. </span>\n\n<span style=\"font-weight: 400;\">According to eMarketer\'s data, the best use of ad spend right now is PPC, followed by email marketing.</span>\n\n<span style=\"font-weight: 400;\">Let\'s now talk about some effective marketing strategies you can implement during these weeks.</span>\n<h3><a href=\"https://vividreal.com/social-media-marketing/\"><span style=\"color: #00ccff;\"><b>Facebook Marketing</b></span></a></h3>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to a recent announcement, due to staffing changes, reviewing new ads might take longer than usual. Facebook is relying on automated systems to review new ads. If you cannot afford to wait, instead of creating new ads, it may be better to extend an already well-performing ad.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With more people spending time on social media, it\'s a great time to put out engaging content that spreads brand/product awareness. Talk to your audience, and let them know how they will benefit from your services. Recently I came across this ad on Instagram from a clothing brand popular among youngsters. It was a video of a woman talking about how the pandemic was affecting their sales. To make up for the losses, they were having a sale. You can order anything from their app, and get a flat 30% off on all their products. This offer is only valid for a week or so. After the lockdown has been relaxed, the orders will be delivered.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also have a Facebook lead ad campaign, and build up your email list for your email marketing campaigns. Couple your ad campaign with an interesting offer or a challenge. Since more people are going to be on social media to beat boredom, <a href=\"https://vividreal.com/gamification-in-digital-marketing/\">gamification</a> is also a good strategy. Keep in mind, your lead forms should be simple. The more information you ask, the fewer interest people will have.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test out Engagement Custom Audiences to target users that have engaged with your content over Facebook\'s family of apps. </span></li>\n</ul>\nIf you\'d like to create killer Facebook Ad campaigns for your business, our team of experts are glad to help. <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Visit our page here</a> to learn more.\n<h3><span style=\"color: #00ccff;\"><b>Email Marketing</b></span></h3>\n<span style=\"font-weight: 400;\">Email marketing is cheap. And it is super effective! A simple email can go a long way. It could be a message to your customers that your shop still exists. As mentioned above, you could run a lead generation campaign and build up your mailing list contacts. You can also use emails to re-target people who have visited your website.</span>\n\nOur team can help you build effective email lists and run successful email campaigns that convert. <a href=\"https://vividreal.com/email-campaign/\">Have a look at how we can help</a>.\n<h3><span style=\"color: #00ccff;\"><b>Google Ads</b></span></h3>\n<span style=\"font-weight: 400;\">You should still focus on Google Ads campaigns if you hope to keep your business afloat. This does not only apply to essential services like food and medicine. You have a better chance of reaching and impacting your target audience during this time because the competition is lesser than before. This could be a chance to overcome your competition if you strategize your campaigns well. You can use Google Ads campaigns to spread brand awareness, for lead generation, and a lot more.</span>\n\nOh and here\'s a pro tip. With more people spending time on YouTube for news and entertainment, video ads are an excellent investment right now. Check out our article on the <a href=\"https://vividreal.com/types-of-youtube-ads/\">different types of YouTube ads</a> for more information. While we\'re talking about YouTube, we\'ve also got an article that goes in-depth into how you can <a href=\"https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/\">promote your YouTube channel</a>.\n\nIf you\'d like to run Google Ad campaigns for your business that convert, our team of experts are glad to help. <a href=\"https://vividreal.com/google-ads/\">Visit our page here</a> to learn more.\n<h3><span style=\"color: #00ccff;\"><b>SEO</b></span></h3>\n<span style=\"font-weight: 400;\">People might not be searching for your business right now. But that does not mean you should stop working on your search engine optimization. If you stop optimising your page now when the dust has settled and when demand comes back, your website\'s organic rankings will suffer. This will affect your business </span><span style=\"font-weight: 400;\">even worse</span><span style=\"font-weight: 400;\"> than the current situation you\'re in. It\'s highly important to maintain your SEO efforts right now.</span>\n\n<span style=\"font-weight: 400;\">With the world reeling from the effects of this pandemic, we\'re seeing a change in human behaviour and more consumers are going online. Companies can capitalise on this only if they put themselves out there to be found by customers.</span>\n\n<span style=\"font-weight: 400;\">The message is clear, get with the times. Go digital to keep up with the competition, or lose. With the entire world undergoing a digital transformation, trust me, you don\'t want to be late to the game. If you need to talk about marketing strategies, we\'ve got experts here at Vividreal you can talk to. </span>\n\n<span style=\"font-weight: 400;\">In case you need help with SEO for your website, <a href=\"https://vividreal.com/hire-seo-gurus/\">do give us a try</a>; we would be more than happy to help you out.</span>', 'COVID-19: A Great Opportunity for Digital Transformation', '', 'publish', 'closed', 'open', '', 'covid-19-a-great-opportunity-for-digital-transformation', '', '', '2020-04-14 11:29:37', '2020-04-14 05:59:37', '', 0, 'https://vividreal.com/?p=7787', 0, 'post', '', 0),
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(7803, 7, '2020-05-06 12:45:51', '2020-05-06 07:15:51', '<span style=\"font-weight: 400;\">“A picture is worth a thousand words”. It is a common, day-to-day phrase that all of us have heard. But when it comes to a social media network, especially an influential one like Instagram, sometimes pictures fail to convey the meaning of those figurative thousand words. Sometimes, words perform the magic which a picture was supposed to do.</span>\n\n<span style=\"font-weight: 400;\">Photos alone cannot always fulfil the objective of conveying what you want to. Having an amazing caption attached to your photo is critical as it provides context to your photo.</span>\n\n<span style=\"font-weight: 400;\">But what should you exactly write? What kind of words should you use? How do you engage your audience with what you have written?</span>\n\nAnd yes, there is no one better than our team of <a href=\"https://vividreal.com/social-media-marketing/\">social media marketing experts to handle these domains</a>. Give us a try.\n\n<span style=\"font-weight: 400;\">Go on. Continue reading.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8275 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>How do you write an alluring caption?</b></span></h3>\n<span style=\"font-weight: 400;\">So, let’s get straight into it. Just like you need specific ingredients to bake a decadent cake, you require the same to write appealing captions.</span>\n<h3><span style=\"color: #00ccff;\"><b>#1: Essential information takes first place.</b></span></h3>\n<span style=\"font-weight: 400;\">Remember, only the first 125 characters of your content gets displayed on the viewer’s screen and then, the “more” option appears on the screen. The trick is to capture the attention of the reader before they scroll down and move to another post.</span>\n\n<span style=\"font-weight: 400;\">You could entice your viewers by issuing an intriguing statement, displaying concrete, attention-capturing stats or triggering an emotional response.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8276 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/05/2.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">For example, setting a story-like tone to the caption proves tempting for the viewer. The result is, the viewer clicks on “more” to read the complete caption. This acts as a boost to your brand’s growth rate.</span>\n\n<span style=\"font-weight: 400;\"> Hence, ensure that the space of 125 characters encompasses the most important information that you want the readers to know.</span>\n<h3><b> <span style=\"color: #00ccff;\">#2: The structure of your caption.</span></b></h3>\n<span style=\"font-weight: 400;\">The way you write your caption speaks a lot about what you want to convey. It could be a one-liner, an emoji or a micro-blog. The only issue with one liners is that sometimes, the message does not get aptly conveyed. </span>\n\n<span style=\"font-weight: 400;\">Thus, you have to ensure that the complete information gets relayed, with context to the photo. That’s what your focus should be.</span>\n\n<span style=\"font-weight: 400;\">Formatting is key. A big chunk of text is difficult and it becomes boring to continue reading. If you are planning on keeping a long caption, make sure you break it into paragraphs, keep it organized and systematic. Insert extra spacing so that it becomes easier to read and aids in increasing CTA activity.</span>\n\n<span style=\"font-weight: 400;\">As a marketer, you need to ensure that your content matches with the requirements and expectations of your viewers.</span>\n<h3><span style=\"color: #00ccff;\"><b>#3: Tell your story.</b></span></h3>\n<span style=\"font-weight: 400;\">Your brand or your company has an origin, some inspiring story which, in turn, could inspire others. You could begin the post with a particular excerpt from your inspirational story. If constructed and written properly, it aids in engaging your audience and motivates them to continue reading.</span>\n<h3><b> <span style=\"color: #00ccff;\">#4: Make a few drafts first.</span></b></h3>\n<span style=\"font-weight: 400;\">It’s always better to make a few drafts before you end up finalizing the version, just so that you can figure out if your content is written the way you want, analyze the length of the caption and bring about necessary changes (if any) before posting it.</span>\n<h3><span style=\"color: #00ccff;\"><b>#5: Include prompting CTAs.</b></span></h3>\n<span style=\"font-weight: 400;\">A CTA directs users on what they should do after reading the post. It’s a great way to engage with your audience by using action verbs to prompt your viewers, instead of just passively scrolling down.</span>\n\n<span style=\"font-weight: 400;\"> Using action verbs like “double-tap” or “share” encourage users to explore the context of your post.  You could also ask the viewers to tag their friends, click on a link to your bio or just comment. This is a great way to interact with your viewers.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8277 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/3-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">You can use your CTAs to divert traffic to your site. Here, Reebok uses a CTA “Tap to Shop” to encourage viewers to buy their products. Having a celebrity endorse their products and maintaining a clean caption with unique hashtags helps to increase engagement with potential buyers.</span>\n<h3><span style=\"color: #00ccff;\"><b>#6: Use eye-catching emojis.</b></span></h3>\n<span style=\"font-weight: 400;\">Using emojis is a great strategy to grab attention and personalize your brand or business. It can be used to break up long texts, effectively decreasing the monotonous vibe of the content. It adds an extra bit of personality too, to your post and makes it more friendly. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8278 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/05/4.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The use of the emojis in the above post symbolizes the aspects included in adventure sports, and the viewers who search for this specific domain on Instagram will be directed to this page.</span>\n<h3><span style=\"color: #00ccff;\"><b>#7: Include relevant hashtags.</b></span></h3>\n<span style=\"font-weight: 400;\">Using a large number of hashtags makes your posts look too cluttered and irrelevant. Hence, it’s important to keep in mind that you should use a limited and relevant number.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8279 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/5-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Here, Elle uses a specific number of emojis and hashtags and therefore, keeps the focus on the product.</span>\n\n<span style=\"font-weight: 400;\">You produce an aesthetically sleek look when you add the hashtags in the comment section. But, you have to make sure you do it as soon as your post goes live.</span>\n\n<span style=\"font-weight: 400;\"> As a marketer, you can follow specific hashtags. If you use specific hashtags in your posts, you will extend the reach of your posts to users who follow those hashtags.</span>\n\n<span style=\"font-weight: 400;\">You have to be strategic about using hashtags in your captions. It’s better to use top Instagram hashtags that have an engaging community behind them and are relevant to your audience.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8280 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/6-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">In the above post, the hashtags and handle of the person represent the travel community. And by using these specific hashtags, they are looking to engage with the travel community.</span>\n\n<span style=\"font-weight: 400;\">Additionally, you can use hashtags to highlight promotions, events, contests, product launches etc. </span>\n<h3><span style=\"color: #00ccff;\"><b>#8: Take the help of alluring language.</b></span></h3>\n<span style=\"font-weight: 400;\">Using appealing, eye-catching language to write your caption can go a long way. To get a bonus point, you should add an extra pinch of humor. Viewers tend to be more interested in reading a caption, regardless of the length, if the content is humorous and imparts a light-hearted tone.</span>\n<h3><span style=\"color: #00ccff;\"><b>#9: Ask a question. It matters.</b></span></h3>\n<span style=\"font-weight: 400;\">Encourage people to comment on their own experiences. You will be able to extract feedback and improve your strategy regarding the interaction of your audience with your posts. </span>\n\n<span style=\"font-weight: 400;\">Questions provide the users with an opportunity to respond to you. You can implement the 5 Ws - What, Where, When, Why and Who to have a one-on-one interaction with your audience.</span>\n\n<span style=\"font-weight: 400;\">Additionally, you can either ask for feedback, a yes-or-no question or a getting-to-know one. </span>\n<h3><span style=\"color: #00ccff;\"><b>#10: Direct people to a link in your bio.</b></span></h3>\n<span style=\"font-weight: 400;\">Instagram is potentially a profit-generating platform, if utilized properly. If you want Instagram followers and users to browse your website and become potential clients, providing a link is the best way to ensure they do. In the post, insert a CTA button which leads to your bio. You can use</span><span style=\"font-weight: 400;\"> “👉” or “👀”</span> <span style=\"font-weight: 400;\">next to the link on your bio to make it more interesting.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8281 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/7.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Concisely describing the product and directing viewers to the product\'s landing page is an additional bonus. The viewer does not have to spend a lot of time going through the details. The product’s details will be easily accessible to them. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8282 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/8.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">By including a detailed description, displaying offers and discounts, the brand is encouraging the viewer to explore the products further. For great tips on Instagram marketing, click <a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">here</a>.</span>\n<h3><span style=\"color: #00ccff;\"><b>#11: Shower some love on your followers and sponsors.</b></span></h3>\n<span style=\"font-weight: 400;\">If your followers are actively responding to your posts, or purchasing your products, or actively browsing your website, appreciate their efforts. </span>\n\n<span style=\"font-weight: 400;\">Mention or tag them in your posts. Do not forget to tag or give a shout-out to your sponsors as well. It shows that you appreciate their investment in your business and fosters your relationship with them.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8283 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/9-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Here, Supergoop has conveyed their thanks to one of their sponsors by tagging them in the post. It aids in audience engagement as your brand will get featured too, when they tag you in their posts.</span>\n<h3><span style=\"color: #00ccff;\"><b>Track, Analyze, Improve.</b></span></h3>\n<span style=\"font-weight: 400;\">After creating your posts, it’s extremely important to keep a track of changes in Instagram algorithm. You can take the aid of an analytical tool to gauge the engagement rate.</span>\n\n<span style=\"font-weight: 400;\"> It will help you to understand where you are going wrong and how you can improve your engagement with the audience.</span>\n\n<span style=\"font-weight: 400;\">Many people consider Instagram to be the best social media platform existing in this digital era, and thus, the popularity of the same is clearly visible. Apart from your websites and ads, it is THE platform which will broaden the range of your consumers. Knowing how to utilize its potentials is sometimes tricky, but if you follow these simple steps, it will certainly help you to create a mark in the industry.</span>\n\nIf you are a newbie in the industry, we are here to help you out. <a href=\"https://vividreal.com/social-media-marketing/\">Check out our services.</a>\n\n&nbsp;', 'Your Guide to Writing Amazing Instagram Captions', '', 'publish', 'closed', 'open', '', 'your-guide-to-writing-amazing-instagram-captions', '', '', '2020-05-06 12:45:51', '2020-05-06 07:15:51', '', 0, 'https://vividreal.com/?p=7803', 0, 'post', '', 0),
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(7911, 7, '2020-05-20 16:00:38', '2020-05-20 10:30:38', '<span style=\"font-weight: 400;\">You have started an online business, taken the aid of a reputed e-commerce company like Shopify to help you kickstart it, advertised your brands and products but you don’t see a prominent rise in your sales. What could be the reason?</span>\n\n<span style=\"font-weight: 400;\">One could be that the channel of advertising may not be efficient enough. Here, Shopify apps come to your rescue. There are over 3400 apps in the Shopify store. So, you have to ensure that you choose the best ones amongst those to act as a medium to increase your sales.</span>\n\nIf you are looking to <a href=\"https://vividreal.com/shopify/\">create a highly converting Shopify website for your business, or want to maximise the ROI from your existing website,</a> <span style=\"font-weight: 400;\">our team of experts will be glad to help.</span>\n\n<span style=\"font-weight: 400;\">Here’s a list of 10 dynamic apps which will help you to increase your sales :</span>\n<h3><span style=\"color: #00ccff;\"><b>1. Omnisend : Email Marketing</b></span></h3>\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/what-is-email-automation-why-it-matters/\">Automating email marketing</a> will help you to save a substantial amount of time. By using this app, you can carry out the following :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target your campaigns based on aspects like customer data and shopping behaviour.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase the number of your subscribers in your list by including sign-up forms, pop-ups and interactive landing pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quickly set-up your campaigns with the aid of single-click Shopify integration and readymade email templates.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bring together multiple apps like Facebook Messenger, WhatsApp, SMS messaging, etc on a single platform.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receive support whenever you need it through a 24/7 helpline.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8303 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/2-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Omnisend offers a 14-day free trial, after which you could move forward to using a paid version, according to your satisfaction.</span>\n<h3><span style=\"color: #00ccff;\"><b>2. Loox - Photo Reviews</b></span></h3>\n<span style=\"font-weight: 400;\">Put yourself in the shoes of your customer. Would you buy products from an unknown company or brand? The chances are very less. </span>\n\n<span style=\"font-weight: 400;\">That’s why, as a marketer, it is very important to produce social proof, and one of the best ways to do this is by getting your customers’ reviews. </span>\n\n<span style=\"font-weight: 400;\">This app allows you to collect visual reviews from customers and thus, aids in creating a solid social proof surrounding your products or services. Some of its features are :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect reviews by sending automatic review requests to customers, and offer discounts for reviews with attached photos.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display reviews on any page to your potential buyers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dedicate a separate page to display all reviews of your store.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display selected reviews on a carousel widget on any page of your liking.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8304 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/3-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>3. Quick View</b></span></h3>\n<span style=\"font-weight: 400;\">Want your customers to get their shopping done quickly and without any hassles? Quick View is your friend in this endeavour. There are several useful features which makes this app quite popular amongst marketers. The main ones are listed below: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow your customers to preview the product information and add it to the cart directly, when they hover over a product’s image.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your customers buy faster with a “single-click checkout”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perform customization of the design of pop-ups and buttons.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add labels.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize Google Analytics to keep track of the number of clicks.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8305 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/4-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>4. Shoelace</b></span></h3>\n<span style=\"font-weight: 400;\">Trying to regain your lost customers and increase your conversion rates? Using retargeting ad campaigns is an efficient technique to achieve this goal. </span>\n\n<span style=\"font-weight: 400;\">An app like Shoelace is one of the best in its field. Let’s take a look at some of its features:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It imparts information on your brand to customers, on social media platforms like Facebook and Instagram, until they visit your store again and make the purchase. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoelace concentrates on providing useful and alluring information to the customers so that they make an informed purchase, rather than just mere retargeting.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It designs ad campaigns for retargeting on platforms like Facebook and Instagram.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8306 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/5-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Rather than playing on the customer’s “ad fatigue”, this app proves extremely helpful to regain the lost customers by keeping the content fresh and catering to the customers’ needs.</span>\n<h3><span style=\"color: #00ccff;\"><b>5. OptinMonster</b></span></h3>\n<span style=\"font-weight: 400;\">A marketing app which has proved to be efficient in collecting email addresses, boost e-commerce sales and increased the conversion rate, OptinMonster is one of the best Shopify apps out there in the field of online marketing.</span>\n\n<span style=\"font-weight: 400;\">The app consists of features like :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displays targeted promotions (free shipping flashes, sales etc) to viewers based on location, onsite behaviour, referral source.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uses <a href=\"https://vividreal.com/what-are-exit-intent-pop-ups-how-do-they-work/\">Exit-Intent technology</a> to effectively <a href=\"https://vividreal.com/10-ways-to-reduce-cart-abandonments-and-maximize-conversions/\">reduce cart abandonments</a> through an informative pop-up or increasing the number of subscribers in an email list.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Runs retargeting campaigns to increase conversion rate.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides integration with various email marketing and content management platforms.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8307 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/6-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Although it’s a paid app, the results are completely worth the investment. You are highly likely to witness considerable improvement in your conversion rate.</span>\n<h3><span style=\"color: #00ccff;\"><b>6. Instafeed</b></span></h3>\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/the-best-social-media-marketing-tools/\">Social media</a> acts as an excellent medium to boost your company’s sales. A Shopify app like Instafeed aids in doing exactly the same.</span>\n\n<span style=\"font-weight: 400;\">It keeps updating your store’s content using a link to your brand’s Instagram account. You can integrate your Instagram feed with the store’s, thus, there’s no need to write fresh content for your store’s account separately. </span>\n\n<span style=\"font-weight: 400;\">A few of its exciting features are :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image and video support.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic and timely updates of your Instagram feed.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to use and fully responsive.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8308 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/7-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Although Instafeed does provide a free plan, one of its paid versions, the Pro plan, allows you to tag products in your posts, filter them using relevant hashtags and publish on multiple feeds simultaneously. This is the better option as it allows you to broaden your range of customers.</span>\n<h3><span style=\"color: #00ccff;\"><b>7. Spocket</b></span></h3>\n<span style=\"font-weight: 400;\">Customers want their products to be delivered as quickly as possible and without any hassles. Using a delivery app like Spocket ensures that your customers are satisfied with the delivery service. </span>\n\n<span style=\"font-weight: 400;\">It offers services like :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One-click order fulfilment, along with real-time order tracking.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can attach your customized invoice to every shipping order so that your brand’s image gets highlighted.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers 24/7 support for any issues faced by customers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The marketplace engages with only trusted suppliers, thus ensuring trusted sales.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It provides fast shipping, especially when the suppliers are locally located.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8309 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/8-1-2.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>8. PushOwl</b></span></h3>\n<span style=\"font-weight: 400;\">Sometimes, customers hesitate to share their personal details on online platforms. In such situations, sending push notifications to your customers is a brilliant idea because there’s no need for them to provide any personal details to become a subscriber.</span>\n\n<span style=\"font-weight: 400;\">PushOwl aids other platforms to send these to re-engage their visitors and boost sales. Additionally, they aid to :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deal with abandoned carts by automatically sending a sequence of 3 push notifications to recover orders.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage your customers by sending automated notifications regarding elements of the service, from buying to shipping.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate with Shopify apps from other categories. For example, Wishlist, Loox Reviews etc.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8310 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/9-1-2.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The best part is that there is no coding involved to set it up. It is indeed a hassle-free app, ensuring smooth use.</span>\n<h3><span style=\"color: #00ccff;\"><b>9. Tidio Live Chat</b></span></h3>\n<span style=\"font-weight: 400;\">Customers want their problems and issues resolved instantly. Tidio Live Chat is one of the best apps to function in this capacity. Since customers consider speed and efficiency to be critical service factors, Tidio caters to these very well. </span>\n\n<span style=\"font-weight: 400;\">A few of its salient features are highlighted below: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It integrates live chat, e-mail and Messenger on a single platform, making way for easy communication with customers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uses <a href=\"https://vividreal.com/5-perks-of-chatbots-in-digital-marketing/\">chatbots</a> to interact with customers, using greeting messages, coupons or discount offers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Since it is mobile-interface friendly, customers can easily access it anytime they want.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The addition of live chat and chatbots to your store can be done easily as there is no coding required.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8311 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/10-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Moreover, they provide a “forever free plan” and if you want, you can upgrade to a premium plan.</span>\n<h3><span style=\"color: #00ccff;\"><b>10. Referral Candy</b></span></h3>\n<span style=\"font-weight: 400;\">Customers are always on the lookout for incentives and rewards from your brand when they make a purchase. And if they get these through referrals as well, as the saying goes “the more the merrier”. Referral Candy is one such Shopify app which provides these to the customers. </span>\n\n<span style=\"font-weight: 400;\">Take a look at its features:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It allows you to reward your customers for giving referrals to others.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can easily customize the rewards, thus encouraging your customers to share more referrals and getting you more customers without extra input of resources..</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It integrates with marketing platforms like MailChimp to aid in leveraging your email marketing, along with apps like AdRoll which allows you to run retargeting campaigns to boost your conversion rates. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8312 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/11-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">This app will certainly help you to boost your sales and increase the conversion rates.</span>\n<h3><span style=\"color: #00ccff;\"><b>Get, set, go!</b></span></h3>\n<span style=\"font-weight: 400;\">Here you go, then. Using these Shopify apps will help your business to expand as you get to interact with potential customers and these customers, in turn, get to know about your brand and the provision of its products and services . </span>\n\n<span style=\"font-weight: 400;\">Shopify indeed makes it super easy to run your business online, and taking the help of certain apps in its store will make it much more efficient and save your resources. But before you venture out to use these apps, it’s important to check the user reviews and ratings. They are a good medium of reliable information and you get an idea about the working of these apps. Customer support and app screenshots also impart the same to the marketer.</span>\n\n<span style=\"font-weight: 400;\">As most of these apps provide free plans, you could undertake the trial method and see what fits right and works the best for you and your business.</span>\n\n<span style=\"font-weight: 400;\"> If you are new to the game, fret not. <a href=\"https://vividreal.com/shopify/\">Our experienced team of Shopify experts are here to help you out</a></span><a href=\"https://vividreal.com/shopify/\">.</a>\n\n<span style=\"font-weight: 400;\">Happy Shopifying!</span>\n\n&nbsp;', '10 Essential Shopify Apps to Increase Sales', '', 'publish', 'closed', 'open', '', '10-essential-shopify-apps-to-increase-sales', '', '', '2020-05-20 16:00:38', '2020-05-20 10:30:38', '', 0, 'https://vividreal.com/?p=7911', 0, 'post', '', 0),
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