<span style="font-weight: 400;">As a marketer, you certainly want your business to do well in the industry. What better way than promoting it on social media platforms?</span>

<span style="font-weight: 400;">Facebook Ads is considered to be one of the best and most efficient virtual methods to gain website traffic and increase your conversion rates.</span>

<span style="font-weight: 400;">But, when your Facebook Pixels dysfunctions, you might think that’s goodbye to your chances of running dynamic ads on Facebook, attracting more audience and conversion rate tracking. That's not true.</span>

<span style="font-weight: 400;">It’s fairly easy to fix Facebook Pixel errors if you find them cropping up. You just have to possess the knowledge of the techniques to be used to correct those errors.</span>

Also, did you know we have the most experienced tech geniuses to handle such issues? If you are facing these, <a href="https://vividreal.com/facebook-ad-campaigns/">our team of Facebook Advertising experts will be glad to help you out!</a>

<span style="font-weight: 400;">Fret not. Here are two efficient testing tools which will aid you to troubleshoot your Facebook pixel errors:</span>

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<h3><span style="color: #00ccff;"><b>Facebook Pixel Helper:</b></span></h3>
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<span style="font-weight: 400;">This is one of the best troubleshooting tools which helps you to deduce whether your pixel is working correctly or not. After you install the Google Chrome plugin, go to your website in your Chrome browser and click on the Pixel Helper icon. By clicking the</span> <span style="font-weight: 400;">&lt;/&gt;</span><span style="font-weight: 400;"> icon,</span><span style="font-weight: 400;"> the pop-ups on the screen will display the pixels found on the page, their successful loading or otherwise and if any errors, rectify them</span><span style="font-weight: 400;">.</span>

<span style="font-weight: 400;">You can test events like a product view or an add-to-cart. The outcome will be displayed on the Pixel Helper.</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A green mark symbolizes the successful implementation of an event.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A yellow warning mark or a red error mark represents issues or problems that you need to pay attention to.</span></li>
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<span style="font-weight: 400;">After bringing about the changes, you can test the event again and ensure that the problem has been completely resolved.</span>

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<h3><span style="color: #00ccff;"><b>Test Events tool:</b></span></h3>
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<span style="font-weight: 400;">To correctly test and troubleshoot your events in Ads Manager, Test Events tool is the perfect tool. You can locate it in the Events Manager section.</span>

<span style="font-weight: 400;">To use it, enter the website URL in the space provided. If you do not initiate this process, it will not display the data when you open your website and test an event.</span>

<span style="font-weight: 400;">Open your website and go to the webpage where you have set up the event you want to conduct the testing on. You will get data on the events being fired, the URLs they are being fired on and the manner of the set up.</span>

<span style="font-weight: 400;">Before you start testing any events on your site, ensure that you disable any ad blockers so that your events get tested smoothly. Also, make sure that the test events web page remains open for the activity to be recorded.</span>

<span style="font-weight: 400;">You will be able to witness the information on the events undergoing testing, its URLs and the name of the set up.</span>

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<h3><span style="color: #00ccff;"><b>How do you fix Pixel errors ?</b></span></h3>
<span style="font-weight: 400;">These tools will give maximum output with a 100% efficiency only when they are utilized properly. You might come across many errors whilst running your Facebook Ad. It’s easy enough to solve them by following a few simple steps.</span>

<span style="font-weight: 400;">Let’s take a look at the errors and the steps involved in resolving them.</span>
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<h3><span style="color: #00ccff;"><b>Missing Content ID:</b></span></h3>
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<span style="font-weight: 400;">This particular error affects the successful running of dynamic ads on Facebook. It is one of the parameters for standard events such as ViewContent, AddToCart, and Purchase. </span>

<span style="font-weight: 400;">Missing and mismatched content can create problems. If a particular product on your website is not synced with the Facebook Product Catalog, this error crops up.</span><span style="font-weight: 400;"> If the content ID is missing in the pixel code, that particular item or product group won't work for dynamic ads.</span>

<span style="font-weight: 400;">Ensure that you have spelt the event parameters correctly. Add the letter ‘s’ at the end of the parameter name “content_ids” when you list only one ID. You must use either “content_ids” or “contents” for the dynamic ad to run successfully.</span>

<span style="font-weight: 400;">Ensure your content IDs are correctly formatted with no extra numbers or symbols.</span>

<span style="font-weight: 400;">The content_type parameter informs your pixel whether your content ID is for a product, a product group or another content type. Whenever you use this parameter, integrate it into every standard event and ensure its correct use.</span>

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<h3><span style="color: #00ccff;"><b>Encoded Characters and Digits: </b></span></h3>
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<span style="font-weight: 400;">This error arises when Pixel Helper comes across an element that seems to be double-coded. It might happen due to a tag or a CSM system that re-encodes data which has already been encoded. You have to confirm that the characters are not encoded twice. </span>

<span style="font-weight: 400;">Tool to be used: Pixel Helper.</span>
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<h3><span style="color: #00ccff;"><b>Invalid Pixel ID:</b><b> </b></span></h3>
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<span style="font-weight: 400;">This implies that the sent ID for the pixel is out of line with the known pixel ID in the system. By using the PixelYouSite plugin, you can double-check the ID and bring about the necessary correction.</span>

<span style="font-weight: 400;">Tool to be used: Pixel Helper.</span>
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<h3><span style="color: #00ccff;"><b>Opted out of tracking:</b><b> </b></span></h3>
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<span style="font-weight: 400;">This is one of the main errors which has to be addressed at any cost. It is related to your Facebook Privacy settings, representing your exit from the tracking option. The Facebook Pixel Helper will cease to work and make it harder for you to detect any issues related to Pixel.</span>

<span style="font-weight: 400;">You can correct it by simply modifying your ads settings.</span>

<span style="font-weight: 400;">Tool to be used: Pixel Helper.</span>
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 	<li style="font-weight: 400;">
<h3><b><span style="color: #00ccff;">Missing event name:</span> </b></h3>
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<span style="font-weight: 400;">It appears when the event you are running is missing a title or a heading. Every event code must have a name, regardless of it being a standard one or a custom event. To resolve this, click “See affected URLs” to check which parameters are causing the error and bring about the necessary changes.</span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
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<h3><span style="color: #00ccff;"><b>Event name mismatch:</b><b> </b></span></h3>
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<span style="font-weight: 400;">This message appears when there’s a mismatch between one of your standard events and one of Facebook’s standard events. </span>

<span style="font-weight: 400;">Click “See affected URLs” to check and correct the code on the pages on your website which may contain the incorrect standard code. You have to keep in mind that events are case-sensitive. Ensure that you double-check the codes.</span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
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<h3><span style="color: #00ccff;"><b>Multiple events on a single action:</b></span></h3>
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<span style="font-weight: 400;"> If your pixel is giving out multiple events in response to a single visitor action, maybe a button click, the error appears. If you want to have better optimization of your ads and reports, solely add event codes to specific pages.</span>

<span style="font-weight: 400;">After clicking “See affected URLs” to check the pages of your site containing the duplicate or incorrect event code, remove the extra event codes from pages where that particular action does not take place. Additionally, check your site’s HTML code and remove any extra codes from the HTML template header. Only the Facebook pixel base code should exist in the header of your website. </span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
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 	<li style="font-weight: 400;">
<h3><span style="color: #00ccff;"><b>Redundant purchase event:</b></span><b> </b></h3>
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<span style="font-weight: 400;">When your pixel receives four or more purchase events, even when a user makes only a single purchase on your website, this particular error appears. It can lead to excess reporting of purchases and higher chances of a negative impact on the delivery of ads using Conversion or Product Catalogue Sales goals.</span>

<span style="font-weight: 400;">For a greater optimization of your ad, add only the purchase event code to a specific page on-site that would impart an indication when someone completes a purchase, like a thank you page.</span>

<span style="font-weight: 400;">You can resolve this by checking which pages contain the duplicate purchase code and remove those code parts from the pages which are not an indicator of a purchase. Also, ensure that there are no purchase event codes in your site’s HTML template header.</span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
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<h3><b><span style="color: #00ccff;">Invalid email provided:</span> </b></h3>
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<span style="font-weight: 400;">When an invalid customer email address is provided, this error appears. The performance efficiency of advanced matching features may be affected by this error.</span>

<span style="font-weight: 400;">By opening your website’s source code and ensuring that the pixel advanced matching features are properly set to receive the correct data, this error can be easily resolved.</span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
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<h3><span style="color: #00ccff;"><b>Duplicate events detected:</b><span style="font-weight: 400;"> </span></span></h3>
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<span style="font-weight: 400;">It occurs during an event that is being performed using your site’s source code, and also, during the running of an automatic event. This leads to duplicate events being recorded and directly affecting the accuracy of your pixel reporting.</span>

<span style="font-weight: 400;">You have to turn off the automatic events by going to “ </span><span style="font-weight: 400;">Events Manager &gt; Data sources &gt; Your pixel &gt; Settings &gt; Track events automatically without code”.</span>

<span style="font-weight: 400;">Tool to be used: Test Events.</span>
<h3><span style="color: #00ccff;"><b>Fix ’em and get going!</b></span></h3>
<span style="font-weight: 400;">These are Pixel errors which tend to occur time and again. You have to make the necessary changes to resolve them. By now, you have an idea about the consequences of leaving these errors unattended. It’s best to correct them at the earliest so that your Facebook pixels function smoothly.</span>

<span style="font-weight: 400;">As a marketer, using Facebook pixels should be included in your top priorities as you will be able to track and analyze your ad campaigns’ performance, be it the monitoring of leads and sales, ROI, getting an audience for retargeting and optimization of ads for higher conversions. </span>

<span style="font-weight: 400;">What are you waiting for? Get going and gain growth in your conversion rates.</span>

If you still think it's complicated<span style="font-weight: 500;">, <a href="https://vividreal.com/facebook-ad-campaigns/">our team of Facebook Advertising experts will resolve the issues for you</a>. Do give us a try.</span>

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