Nowadays, everyone has become digital-savvy. Online shopping has become the trend of the day. It does not come as a surprise that Amazon has emerged as the leading e-commerce retailer. And with good reason. Amazon provides amazing customer service, high-quality products and a remarkable user interface.

<span style="font-weight: 400;">As a marketer, you must want your brand to create a sale wave online. Setting up an Amazon Store is the perfect stepping-stone. It will aid in showcasing your brand portfolio and drive your sales. Any seller, vendor or agency can create an Amazon Store.</span>

<span style="font-weight: 400;">It is a website behind-the-door for brands who want to advertise and sell their products online. This also makes it easier for customers to purchase products from one platform, and when that platform turns out to be Amazon, it will work wonders for your brand’s conversion rates.</span>

Hey, the<a href="https://vividreal.com/digital-marketing/"> digital marketing geniuses</a> at Vividreal will answer any query related to Amazon. Check us out.

<span style="font-weight: 400;">Building a store on Amazon is fairly easy. You just need to follow a step-by-step process of creating it. Trust me, it’s simple.</span>
<h3><span style="color: #00ccff;"><b>What are the steps involved in creating an Amazon Store?</b></span></h3>
<span style="font-weight: 400;">Here’s how it goes. </span>
<h3><span style="color: #00ccff;"><b>1. Make a Professional Seller Account on Amazon</b></span></h3>
<span style="font-weight: 400;">As it goes with every online retail platform, you have to create an account first. To set up an account for Amazon Store, go to the SellerCentral page of Amazon. Firstly, you will have to register yourself. </span>

<img class="size-full wp-image-9012 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/1.1-1-1.jpg" alt="" width="924" height="526" />
<p style="text-align: center;"><span style="font-weight: 400;">Image Source: amazon.com</span></p>
<span style="font-weight: 400;">You will have to fill in a few basic details regarding personal information, like name, phone number, email id etc, and a new password for your account.</span>

<img class="size-full wp-image-9013 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/2.1-1.jpg" alt="" width="924" height="526" />
<p style="text-align: center;"><span style="font-weight: 400;">Image Source: amazon.com</span></p>
<span style="font-weight: 400;">Log into your account. </span>

<span style="font-weight: 400;">You will have to give your credit card details for billing purposes. Amazon charges a monthly fee of $39.99.</span>

<span style="font-weight: 400;">For further verification process, you will require to keep the following handy:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Identity data.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Identity document file.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Country of Issue.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Business Address.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Additional documents like your bank account statement.</span></li>
</ul>
<span style="font-weight: 400;">The page will direct you to the next step once you fill in the necessary information. The last </span><span style="font-weight: 400;">sub-step will be the verification and approval by Amazon.</span>
<h3><span style="color: #00ccff;"><b>2. Create an account on Amazon Brand Registry</b></span></h3>
<span style="font-weight: 400;">Once your account gets approved by Amazon, you have to register with Amazon Brand Registry.</span>

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<p style="text-align: center;"><span style="font-weight: 400;">Image Source: amazon.com</span></p>
<span style="font-weight: 400;">To enrol in the Registry, you will require:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">An active registered trademark for your brand, appearing on your products or packaging.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Methods to verify yourself as the trademark right owner.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">An account on Amazon Brand Registry. If you do not have one, create an account by signing in using your existing Seller Account details.</span></li>
</ul>
<span style="font-weight: 400;">By enrolling in the Brand Registry, you will be able to gain a higher level of control over your product listings on Amazon. Additionally, you get easy access to content in different stores of Amazon by using keywords, images etc. Most importantly, it provides active protection of your brand and its content.</span>

<span style="font-weight: 400;">Next, navigate to the section labelled “Stores”.</span>

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<p style="text-align: center;"><span style="font-weight: 400;">Image Source: tinuiti.com</span></p>

<h3><span style="color: #00ccff;"><b>3. Develop your store’s layout</b></span></h3>
<span style="font-weight: 400;">After fulfilling the above two criteria, you have to create and develop the layout of your Store’s page. To do this, sign in to your Amazon Seller account. </span>

<span style="font-weight: 400;">Once that is done, you can start the development of your Amazon store using the Store Builder tool. It does not require you to have any kind of prior website experience. By using this tool, it’s easy to create your own personalized store.</span>
<h3><span style="color: #00ccff;"><b>(a) Select a template for the homepage</b></span></h3>
<span style="font-weight: 400;">You have the option to use different design templates for various categories of products, featured products such as new releases, products on offer etc. You can also include images and videos to highlight your products, showcase your brand story and improve the overall layout of the page.</span>

<span style="font-weight: 400;">Amazon provides various templates to customize your Store’s homepage.</span>
<ul>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Marquee:</b></span><span style="font-weight: 400;"><span style="font-weight: 400;"> This allows you to display your products with additional space for images and elements like the description of products and customer quotes.</span></span></li>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Product Grid:</b></span><span style="font-weight: 400;"><span style="font-weight: 400;"> It provides a platform to display your product selection.</span></span></li>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Showcase:</b></span><span style="font-weight: 400;"> For those brands which want to provide a content-filled experience to the customers, this template provides space to display a vast product selection, information regarding the products and images.</span></li>
</ul>
<img class="size-full wp-image-9016 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/5.a-1.jpg" alt="" width="924" height="526" />

<img class="size-full wp-image-9017 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/5.b-1.jpg" alt="" width="924" height="526" />
<p style="text-align: center;"><span style="font-weight: 400;">Image Source: tinuiti.com</span></p>
<span style="font-weight: 400;">You have to choose one which fulfils your brand’s requirements.</span>
<h3><span style="color: #00ccff;"><b>(b) Add elements to your store pages</b></span></h3>
<span style="font-weight: 400;">The process does not stop at creating your homepage. You have to add pages for products to your store. There could be different pages, depending on the category of your products, categories of catalog, discounts and deals on products, amongst many others.</span>

<span style="font-weight: 400;">To begin, navigate to your store settings and select the option to add pages to your store. Whilst creating the pages for your Amazon store, ensure you look after every single detail. This is crucial if you want your customers to convert, which you definitely want to. </span>

<span style="font-weight: 400;">This aspect is similar to the one when you have an e-commerce website of your own. You want your customers to be able to easily navigate through your store without getting confused or putting in too many efforts.</span>

<img class="size-full wp-image-9018 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/6.1.jpg" alt="" width="924" height="526" />
<p style="text-align: center;"><span style="font-weight: 400;">Image Source: tinuiti.com</span></p>
<span style="font-weight: 400;">Make your store as convenient for the customer as possible. Customers want to shop from a store that provides them with a variety of attractive products and easy navigation. No one wants to get lost whilst browsing. They will simply leave your store and go to another store.</span>
<h3><span style="color: #00ccff;"><b>(c) Include content tiles in the store pages</b></span></h3>
<span style="font-weight: 400;">The next step is to create content tiles for the pages. These tiles contain the content that is displayed on every page of the store. This is the content which the customer interacts with. </span>

<span style="font-weight: 400;">It includes elements like </span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Titles</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Images</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Product grids</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Videos</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Different galleries</span></li>
</ul>
<img class="size-full wp-image-9019 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/7.1-1.jpg" alt="" width="924" height="526" />
<p style="text-align: center;"><span style="font-weight: 400;">Image Source: tinuiti.com</span></p>
<span style="font-weight: 400;">Content tiles provide the opportunity to impart extensive information about your products to the customers. Make use of it.</span>
<h3><span style="color: #00ccff;"><b>(d) Upload your products</b></span></h3>
<span style="font-weight: 400;">After developing the layout of your pages, the next step in the process is to upload your products. This constitutes the inventory of your store collection. An inventory is a collection of products from which customers could choose, according to their needs and requirements.</span>

<span style="font-weight: 400;">The best part is that Amazon allows you to upload products in your inventory in one go. By assigning ASINs (Amazon Standard Identification Number) to every product, you can easily </span><span style="font-weight: 400;">add products. You can also search for them using keywords.</span>
<h3><span style="color: #00ccff;"><b>(e) Submit your pages for review</b></span></h3>
<span style="font-weight: 400;">Once the pages have been designed and developed, check it thoroughly and rectify the mistakes, if any. Amazon provides an option to see the preview of your store’s layout. Select the “Store Preview” tab to do so.</span>

<span style="font-weight: 400;">You can check whether there are many grammatical errors in textual content, image inconsistencies, navigation problems etc. Once you have incorporated the necessary changes, submit the pages for review. Once it gets approved, you can make it live on your store.</span>

<span style="font-weight: 400;">Your store is ready for your customers to browse and purchase products.</span>
<h3><span style="color: #00ccff;"><b>What are the elements that can improve your Amazon Store?</b></span></h3>
<span style="font-weight: 400;">There are a few extra elements that will aid in improving the performance of your store.</span>
<ul>
 	<li>
<h3><span style="color: #00ccff;"><b>Utilize Brand Analytics tool</b></span></h3>
</li>
</ul>
<span style="font-weight: 400;">The Brand Analytics tool is developed by Amazon to provide accurate data to all the registered brands. It imparts data on top keywords or search terms used by customers. </span>

<span style="font-weight: 400;">This will help you to gain more conversions for the corresponding categories. Additionally, it shows the keywords of products sold by your competitors.</span>

<span style="font-weight: 400;">It displays the metrics of the top-performing keywords with the top three products which converted to sales for every search term. Besides giving the knowledge of the exact keywords searched by customers which helps in better optimization of the pages, this tool gives information on the comparison of products.</span>

<span style="font-weight: 400;">This spectrum of information can help you to understand the likes and requirements of your customers. You can accordingly initiate changes in your pages, create targeted ads according to customer demographics, and increase the overall performance of your store.</span>
<ul>
 	<li>
<h3><span style="color: #00ccff;"><b>Promote your store</b></span></h3>
</li>
</ul>
<span style="font-weight: 400;">Just by creating your store and expecting your potential customers to know about it won’t get the work done. You have to strategize the marketing of your store on various online platforms.</span>
<ol>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">You can link your store in the brand byline displayed on the detail pages of your products.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Integrate your store’s URL in any marketing strategies apart from those implemented on Amazon.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Give access to shoppers to share your store on social media platforms, by using built-in social media features.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Take the advantage of using <a href="https://vividreal.com/amazon-headline-search-ads/">Headline Search Ads</a> to promote your store amongst the more qualified and targeted audience.</span></li>
</ol>
<ul>
 	<li>
<h3><span style="color: #00ccff;"><b>Take the aid of Amazon Store Insights</b></span></h3>
</li>
</ul>
<span style="font-weight: 400;">It provides information on metrics related to your products. It includes elements like</span>
<ol>
 	<li><span style="color: #00ccff;"><b>Views or Visitor: </b></span><span style="font-weight: 400;">The average of the number of unique pages visited by a customer on a daily basis.</span></li>
 	<li><span style="color: #00ccff;"><b>Views:</b></span><span style="font-weight: 400;"> The number of views received by a page during a particular period. It also takes repeated views into account.</span></li>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Daily Visitors:</b></span><span style="font-weight: 400;"> The total number of customers who viewed your page(s) in a day.</span></li>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Sales:</b></span><span style="font-weight: 400;"> The total estimated sales of your products by users within two weeks of their last visit.</span></li>
 	<li style="font-weight: 400;"><span style="color: #00ccff;"><b>Units Sold:</b></span><span style="font-weight: 400;"> The total number of units sold to users within two weeks of their last visit.</span></li>
</ol>
<span style="font-weight: 400;">It also measures organic traffic brought in by Amazon, Headline Search Ads traffic, and traffic from customized source tags. All of these elements aid in incorporating the necessary changes required to improve the performance of your store, its pages, and sales of your products.</span>
<h3><span style="color: #00ccff;"><b>What are you waiting for?</b></span></h3>
<span style="font-weight: 400;">An Amazon store acts as the perfect platform to market your brand and its products on a large scale. By customizing your page space, promoting your store on various platforms, and keeping a track of your store’s performance, you can gain maximum conversions out of it. This will definitely boost your ROI and drive your sales. </span>

<span style="font-weight: 400;">Customer engagement is key here. Making it as user-friendly and convenient as possible will lead to a higher rate of customer engagement. Using a variety of products and using a dynamic product listing will appeal to your targeted audience. </span>

<span style="font-weight: 400;">This is one of the most efficient platforms to witness the growth of your brand.</span>

<span style="font-weight: 400;">Build one for your brand right away. And if you find it too complicated,<a href="https://vividreal.com/digital-marketing/"> our team of Digital Marketing experts</a> will be glad to help you out.</span>