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(2077, 7, '2017-12-21 12:39:28', '2017-12-21 07:09:28', 'The ability to create appealing and informative reports seamlessly from available marketing data is crucial for any business. The report should facilitate meaningful analysis and also should be easy to share with others. We all know that converting <a href=\"https://vividreal.com/blog/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics </a>data into presentable reports is a tedious process. Several hours need to be spent on exporting, formatting and filtering this data. However, this is not an efficient or effective process. So, what is the alternative?\n\nGoogle has released the beta version of a new tool, Google Data Studio, which allows you to connect to all your marketing data and transform them into appealing, informative, customizable reports that can be easily understood and shared.\n\nThis free tool allows you to track Key Performance Indicators that support your business objectives and helps generate some periodic reports based on your marketing data. Google Data Studio, like any other Google service, is closely integrated with other Google services like Google Ads, Sheets etc.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nNow let’s look at how Google Data Studio makes a difference:\n<ul>\n 	<li>Google Data Studio supports a variety of data connectors in addition to Google Analytics, like DoubleClick, Google Ads, Google Big Query, MySQL, Google Attribution, Google Sheets, YouTube channel, etc. Connectors are bridges that permit a Data Studio data source to access all the information stored in your data sets. Thus, since there is support for all these connectors, there is no need to extract data from these sources and export them to excel sheets and then upload them to Google Data Studio.</li>\n 	<li>High-level skills are not required to work with the Google Data Studio. It is easy to use for anyone who has a clear idea about what their important KPIs are and how they can represent them through visualizations.</li>\n 	<li>The API of Google Analytics limits you to just 7 dimensions and 10 metrics. Google Data Studio won’t bother you with such limitations. You are allowed to create any number of reports as you wish, in Data Studio.</li>\n 	<li>The analytics reports that Data Studio offers are all dynamic. All the changes you make to your data are instantaneously reflected in the dashboard. You don’t have to periodically update the data you had previously provided. A live data connection also has the advantage of allowing toggling between different time ranges. You can use whichever date range that satisfies your needs, depending on how much your data dates back to.</li>\n 	<li>Unlike Google Analytics, Data Studio is not limited to just 12 widgets per each dashboard. It provides an empty dashboard on which you can create a single page/multipage reports. Since there aren’t any set sizes for columns or widget boxes, you can add any number of widgets on the dashboard and also adjust its size according to your needs.</li>\n 	<li>Google Data studio allows connections to several data sources. It is possible to create reports using data from multiple Google Analytics accounts.</li>\n 	<li>Since you can individually set the data source for each chart on your dashboard, you can even combine the data from all the data views on the very same dashboard, unlike Google Analytics.</li>\n 	<li>A set of dynamic controls are provided by the Google Data studio so that the viewers can easily filter through the content using dimension and data range selectors.</li>\n 	<li>The built-in charts of Data Studio provide a lot of options to visualize data, compared to Google Analytics. It only takes a few clicks to create these charts; it is that easy.</li>\n 	<li>Data Studio offers a wide range of customizations and styles that allow you to change the look and feel of almost everything in your dashboard. You can even match the colors of the elements in your dashboard with your organization’s branding and colors. Thus, designing individual professional reports for the directors, managers, and executives of your organization becomes a very easy task.</li>\n 	<li>Data studio has an option to create calculated metrics that allow you to combine metrics using formulae that allows you to form a new metric. You can also use the calculated fields to clean up or format all the campaign parameters that are inconsistent, like a single medium’s lowercase and uppercase versions.</li>\n 	<li>Using Data Studio, it is easy to share and collaborate your reports and analysis with others. A great advantage is that you can simultaneously share and work on the same report. You can even share reports with your chosen people and set edit and view permissions individually. For instance, you can share the report with both your marketing team and clients, but allow edit permissions only for the team so that clients cannot make changes themselves.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nGoogle Data Studio’s quality is not even close to that of the prominent business intelligence tools currently in the competition (Like Tableau, Microsoft Power, et al). It is a fact that it doesn’t offer all the wide range of features and capabilities that other business intelligence tools offer.\n\nNevertheless, it’s a very user-friendly tool with handy features that enable you to easily import data from many sources and create functional visualizations and reports. You can also save a great deal of time in trying to create these reports. Google also makes it easy to share your reports with others, just like the other Google collaboration tools.\n\nSo, if you feel that you only need the features provided by Google Data Studio for creating your business analytics reports, then we would recommend you to give it a try.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"http://readtheunread.com/why-google-analytics-essential-for-websites/\">ReadTheUnread</a> )', 'Google Data Studio: Build your Business Analytics Reports effortlessly', '', 'publish', 'open', 'open', '', 'google-data-studio-build-your-business-analytics-reports-effortlessly', '', '', '2017-12-21 12:39:28', '2017-12-21 07:09:28', '', 0, 'https://vividreal.com/?p=2077', 0, 'post', '', 0),
(2080, 7, '2017-12-21 13:19:32', '2017-12-21 07:49:32', '<strong> </strong>You may have always wondered why your well written emails aren’t usually well received by your subscribers. In spite of putting a lot of effort into writing these emails, they might have not succeeded in winning your subscribers’ attention, let alone make them click on something.\n\nDon’t let this situation bring down your confidence. Let’s analyse the matter and see how you can innovate and improve even the fundamentals of email campaigning. Here are some key tips to follow, <a href=\"https://vividreal.com/services/email-marketing/\">to create attractive emails that can win you more customers</a>.\n\nNeed help with email marketing? <a href=\"https://vividreal.com/email-campaign/\">Check us out.</a>\n\n<span style=\"color: #00ccff;\"><strong>Headings do matter</strong></span>\n\nThey are the first things that a reader sees. That is the main factor that can separate your emails from the bunch of other marketing emails your subscribers receive. Use a heading that is attractive enough to make your readers go through your content. It should also give a clear idea about what you are trying to convey. Try to include that heading in the subject line of your email, instead of a name like-”Our December newsletter”.\n\n<span style=\"color: #00ccff;\"><strong>Write personalised emails</strong></span>\n\nThis is arguably one of the most important aspects of writing marketing emails that should be strictly followed. Each subscriber must feel that the email you sent, was tailored just for them. For this, you can address your subscriber with his/her name and include that name in appropriate places in the email. This makes the email seem more intimate. It also helps if you use your name and designation as the sender of the email. Try to present the email in a conversational manner and ask them more questions to make your content more engaging. A personalised email is always dear to a person, than a commercial one.\n\n<span style=\"color: #00ccff;\"><strong>Focus on the design</strong></span>\n\nNobody wants to read a poorly designed email, however exceptional its content is. So significant care must be given to the design of your email. It should be minimal, precise and also must convey your ideas effectively, without much clutter. Create an appealing design that includes catchy images, videos and GIFs that interact well with the readers. This avoids the content appearing too long and boring to your readers.\n\n<span style=\"color: #00ccff;\"><strong>Write only when needed</strong></span>\n\nWhat to write and when to write is just as important as how to write. You should write emails only when needed, that is, when you really have relevant content to pass to your subscribers. Never waste their precious time by sending emails just for the sake of sending. You can also systematically schedule your emails as weekly, biweekly, monthly, etc. depending on when you feel that your email will be ready to go live. Thus your subscribers can know when to expect a new content from you. If your content is engaging and interesting enough, your subscribers will surely anticipate and look forward to the moment your email hits their inbox.\n\n<span style=\"color: #00ccff;\"><strong>Write about your business</strong></span>\n\nYou can include some of the news about your business, like if your business is constantly growing and improving, you can share those achievements to your subscribers. This will surely give an extra mileage to your business. Also focus on how your business have created an impact in the industry and have helped a lot of customers. Include few genuine positive customer reviews about your business. These word-of-mouth recommendations are one of the best marketing techniques for your business.\n\n<span style=\"color: #00ccff;\"><strong>Don’t always “sell”</strong></span>\n\nTry to structure your marketing email as highlighting the benefits of the services you provide, instead of focussing on selling your product/service. People always care about the benefits they’re offered exclusively by you. This is what sets your business apart from others out there. Present these benefits as solutions to the general problems faced by people. This adds to the relevance of your offerings. Since most people are averse to risks, highlighting the benefits you offer as a help to avoid a problem will get more people interested in your products/services. They would see it as something they can’t do without.\n\n<span style=\"color: #00ccff;\"><strong>Have a clear call to action</strong></span>\n\nAlways try to provide a perfect call to action to your readers, which is both compelling and giving them a clear idea about what they are expected to exactly do next. This call to action should also create a sense of urgency around the offer you are providing them. To complement this, include a clear deadline to your offerings in your email content, so that it will help prevent the procrastination of your potential customers and make them perform a conversion as soon as possible.\n\n<span style=\"color: #00ccff;\"><strong>Always experiment</strong></span>\n\nYou can always try something new, in order to find out what works the best for your business. For instance, try using different catchy words, subject lines, design themes, exclusive offers, etc. Analyse the response rate of your subscribers through real-time reports. This will give you a clear idea about what and how you should focus on your email style. After you analyse the results, think of how you can provide more value to your subscribers.\n\n<span style=\"color: #00ccff;\"><strong>In short</strong></span>\n\nEmail marketing is a proven channel for <a href=\"https://vividreal.com/services/#2\">digital marketing</a>, even when other marketing techniques come and go. They have always been a strong source of website traffic and conversions. The advantage of email marketing is that it is a lot cheaper than most of the other marketing channels. So it is no wonder that most businesses follow this technique to earn more profits.\n\nSince there are a plethora of marketing emails, it is very important to make your emails stand out from the rest, grab your customer’s interest and then make them perform a desired action/conversion. These campaigns can turn monotonous after a certain time and it is necessary to constantly innovate and improve the email campaigning styles.\n\nSo keep the above tips in mind and keep innovating until you find out what works the best for winning more customers and maximizing your profits.\n\nIf you need help with email marketing, be sure to <a href=\"https://vividreal.com/email-campaign/\">check us out.</a>\n\n( Image courtesy: <a href=\"https://www.halogensoftware.com/blog/its-your-career-jump-into-the-drivers-seat-with-a-personalized-development-plan\">Teala Wilson</a> )', 'Impressive Ways to Market Your Business Through Emails', '', 'publish', 'open', 'open', '', 'impressive-ways-to-market-your-business-through-email', '', '', '2017-12-21 13:19:32', '2017-12-21 07:49:32', '', 0, 'https://vividreal.com/?p=2080', 0, 'post', '', 0),
(2089, 7, '2018-01-03 07:18:22', '2018-01-03 07:18:22', 'Impressive Ways to Market Your Business Through Emails', 'Impressive Ways to Market Your Business Through Emails', 'Impressive Ways to Market Your Business Through Emails', 'inherit', 'open', 'closed', '', 'young-woman-working-on-a-computer', '', '', '2018-01-03 07:18:22', '2018-01-03 07:18:22', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/12/temporary-work.jpg', 0, 'attachment', 'image/jpeg', 0),
(2090, 8, '2018-01-04 12:32:28', '2018-01-04 07:02:28', 'Technology and businesses constantly reinvent themselves with time. Technological revolutions have driven disruptions in industries and economies across the world. Only those businesses that were quick enough to adapt to these changes or new opportunities have succeeded in the long run. Others who were skeptical and ignorant to these rapid technological changes have become irrelevant and redundant.\n\nUndoubtedly, <a href=\"https://vividreal.com/why-digital-marketing-is-not-just-an-option-anymore/\">everyone is talking about digital transformation now.</a> But what exactly is it all about? It is the collective effort and the extensive set of processes involved in facilitating businesses fully adapt to the latest technological advances in their respective industries and elsewhere. Its benefits include capabilities to become more innovative, streamlined, transparent, accountable, efficient, profitable, et al.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>Technology and Culture goes hand-in-hand</strong></span>\n\nYou may ask if digital transformation is business automation: well, the answer would be both a yes and a no. Yes, because many works done manually can be automatized. No, because this isn\'t about technology alone. What I mean is that this involves a substantial change in mindset too.\n\nApart from the technical side of this transformation, it is important that companies cultivate a new, enhanced culture within an organization in order for it to facilitate a smooth digital transformation of its operations. Otherwise, businesses are likely to face the challenge of resistance and aversion from their workforce.\n\n<strong><span style=\"color: #00ccff;\">Changing the fundamentals of business operations</span></strong>\n\nTraditionally, business departments like marketing, human resources, administration, customer service and so on work independently, and as a consequence, there is a lack of transparency and collaboration between them.\n\nWith the advent of digital transformation, all these business processes have become seamlessly integrated. This facilitates a more effortless correlation and coherent workflow between all the processes.\n\nConsider an example of a restaurant business. Prior to the digital transformation of this business, the waiter has to take the order from the customer, walk up to the kitchen and then inform the cooks. To know whether a food item was available or not at the moment, he had to contact the cooks. There was no other way.\n\nThe waiter comes and serves the food to the customer when the food is ready. He then walks up to the cash counter to give the order details and get the bill printed. All of this required a lot of manual work and consumed time.\n\nAs the business gets digitally transformed, all these activities become hassle-free. The order can be entered on a tablet computer, which instantly displays whether the food is available or not. The placed order will be sent to the cook and also to the other departments digitally. When the customer is done dining, the waiter presses the button to print the bill, thus making the business more efficient and streamlined.\n\n<span style=\"color: #00ccff;\"><strong>How to start with digital transformation?</strong></span>\n\nCan a single set of techniques help all businesses to transform digitally? Well, this is not possible. The digital transformation of a business depends upon the type and scale of the business, its location, and numerous other factors.\n\nAlthough digital transformation varies widely based on organizations\' specific challenges and demands, there are few frameworks that business and technology leaders should consider as they embrace digital transformation.\n\n<span style=\"color: #00ccff;\"><strong>Business process audit</strong></span>\n\nSo what is the first step towards digital transformation?   It starts with a business process audit - identifying various business processes like- Sales &amp; Marketing, Accounting &amp; Technology, Quality &amp; Product/Service Delivery, Management, HR &amp; Finance, Product Development, and others.\n\nThen all the possible functions involved in these processes are listed out after a thorough study. The work flow inter-dependencies between these multiple work processes are then sorted out. A graphical representation of the sequence of all these functions is then depicted as a flowchart.\n\n<span style=\"color: #00ccff;\"><strong>Digital audit</strong></span>\n\nThis deals with the identification and listing out of the digital initiatives that was already carried out in all business departments to understand the current status of the digital transformation adopted by the company.\n\nThe hurdles involved in the further progress of this transformation that obstructs the company\'s quest for transparency, accountability &amp; efficiency is identified and sorted out.\n\nAll companies would have made some sort of digital initiatives; For instance, in the HR department of a business, the employee attendance register would have been replaced by a biometric fingerprint attendance machine. Similarly other departments might have made other technological advancements. The purpose of digital audit is to unify all these digital transformations into a single entity.\n\n<span style=\"color: #00ccff;\"><strong>Need for a Specialist</strong></span>\n\nCan companies manage to transform their business operations digitally all by themselves? Well, this is an important decision.\n\nYou must keep in mind that digital transformation can be tricky and should be planned out and approached carefully and strategically. Companies can promote a tech savvy employee, well versed with all the business processes and their workflow, as their digital transformation leader. If this leader can provide expert guidance and lead the company in actualizing digital transformation, it\'s a great advantage.\n\nIf he is not capable enough to manage this by himself, a specialist from a digital transformation agency can be hired. This advisor can help explore or discover key issues, pain points, new opportunities and challenges that you\'re facing in transforming and growing your business.\n\nThe digital transformation leader of the company must work conjointly with this specialist to ensure a more organised and effective digital transformation of the company\'s business.\n\nTo conclude, there is no doubt that digital transformation is the next step for businesses to stay competitive and follow the right path towards the future. And it’s time that every business creates a new job designation called Digital Transformation Specialist or hire an external expert to meet the challenges of tomorrow.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"https://www.socialtalent.com/blog/recruitment/6-essential-tips-for-successfully-interviewing-uae-candidates\">Siofra Pratt</a>)', 'Why Digital Transformation Should be Your Priority in 2018?', '', 'publish', 'open', 'open', '', 'why-digital-transformation-should-be-your-priority-in-2018', '', '', '2018-01-04 12:32:28', '2018-01-04 07:02:28', '', 0, 'https://vividreal.com/?p=2090', 0, 'post', '', 0),
(2092, 7, '2018-01-03 07:25:52', '2018-01-03 07:25:52', 'Why Digital Transformation Should be Your Priority in 2018?', 'Why Digital Transformation Should be Your Priority in 2018?', '', 'inherit', 'open', 'closed', '', '15638093371_290523c62f_z', '', '', '2018-01-03 07:25:52', '2018-01-03 07:25:52', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/15638093371_290523c62f_z.jpg', 0, 'attachment', 'image/jpeg', 0),
(2096, 7, '2018-01-04 12:17:58', '2018-01-04 06:47:58', 'Having a deep understanding of who your customers are, how they interact with your website and what they really want is crucial for the success of your business. You need to be able to<a href=\"https://vividreal.com/services/business-analysis-consulting-strategy/\"> track how they arrived at your website</a>, which webpages they have spent time on, from which page they have left, etc.\n\nThe more you are aware of this data, the more you can fine tune your website to attract more potential customers and make them perform the desired action.\n\nYou may now be wondering how this can be done and what the right tool for this is. Without a doubt, we would recommend <a href=\"https://www.google.com/analytics/analytics/?__utma=193556795.2036211181.1515738152.1515738155.1515738155.1&amp;__utmb=193556795.0.10.1515738155&amp;__utmc=193556795&amp;__utmx=-&amp;__utmz=193556795.1515738155.1.1.utmcsr=bing|utmccn=(organic)|utmcmd=organic|utmctr=(not%20provided)&amp;__utmv=-&amp;__utmk=13736439&amp;_ga=2.132691851.40588002.1515738152-2036211181.1515738152#?modal_active=none\">Google Analytics</a>.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What is Google Analytics?</strong></span>\n\nGoogle Analytics is a free website tracking tool that provides a set of statistics and analytical tools for your website. These tools enable you to inspect visitor activity on your website so that you can evaluate how successful you are, in converting those visitors to your customers. Since you can get specific details of the visitors like their geographic location, the device/browser they are using, their age, gender etc., you will have a clear picture of where you have to focus on, in order to boost your business.\n\n<span style=\"color: #00ccff;\"><strong>What are some of its benefits?</strong></span>\n<ul>\n 	<li>Google Analytics provides real-time analytic reports of your website, so you can monitor all visitor activities at any instant of time.</li>\n 	<li>It is free of charge and even richer in terms of features, compared to other paid reporting tools in the competition.</li>\n 	<li>Availability of many add-ons that make the tool more efficient and powerful.</li>\n 	<li>It is possible to create custom reports for both internal stakeholders and also for clients.</li>\n 	<li>Enables you to inspect internal site searches, to find out what visitors have searched for, on your website.</li>\n 	<li>Google Ads collaboration enables you to check the effectiveness and outcomes of your online ad campaigns.</li>\n 	<li>Review of traffic to your website from various sources.</li>\n</ul>\nAnd so on…\n\n<strong><span style=\"color: #00ccff;\">How to implement Google Analytics on your website?</span></strong>\n\nIf you want to analyze your website using Google Analytics, you have to first sign in using your Google account. After entering the URL of your website in the Analytics setup page, you will be given a unique tracking code for your website. You have to copy this code and add this to the HTML code of each webpage of your website to track your website.\n\nAfter you paste this code to your webpages, you can test this immediately by going to the Real-time reports to see if the code actually worked. Open the site in another tab, and you should see one active user in Real-time reports. If not, there must have been some kind of error in the Analytics implementation.\n\n<span style=\"color: #00ccff;\"><strong>Google Analytics Reports</strong></span>\n\nOn the Google Analytics homepage, you are presented with a dashboard on which a number of widgets are placed, that depict different analytic reports of your website. Now let us have a quick look at these report types-\n\n<span style=\"color: #00ccff;\"><strong>Analytics Home</strong></span>\n\nThe Analytics Home provides an overview of the different analytics reports of your website. You can see a glimpse of the Real-time report, the sources of your website traffic, active users, geographic location of your visitors, etc.\n\n<span style=\"color: #00ccff;\"><strong>Customization</strong></span>\n\nHere you can set custom reports and view the statistics. You can choose the metrics that are necessary for your analytics report and add them, along with the particular dimensions to sort them through. You also have the option to share them with your clients or the concerned.\n\n<span style=\"color: #00ccff;\"><strong>Real-Time </strong></span>\n\nReal-Time reports are the monitored activities of your website in real-time.\n\nA few metrics found under the Real-Time reports are:\n<ul>\n 	<li><strong>Overview:</strong> This report shows the metrics like the most actively viewed pages, the geographic location of the viewers, top referral sources to your pages and the top social traffic.</li>\n 	<li><strong>Location:</strong> Here you can see the countries that you have website visitors from.</li>\n 	<li><strong>Traffic sources: </strong>You can use this report to know the sources from where your website visitors have landed. The sources are classified as direct, organic, referral and social.</li>\n 	<li><strong>Content:</strong> This shows the real-time report of the webpages that have been visited in the past 30 minutes.</li>\n 	<li><strong>Event: </strong>Event report shows you the events your website visitors interact with.</li>\n 	<li><strong>Conversions:</strong> The real-time conversion reports inform you of the goals that were completed by your visitor. Goals include clicks, conversions, visits to a certain webpage, et al that you must pre-define.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Audience</strong></span>\n\nThis report gives details about the active users of your website.\n<ul>\n 	<li><strong>Demographics:</strong> Lists out the visitors based on their age and gender.</li>\n 	<li><strong>Geo:</strong> Groups users based on their system language and geographical location.</li>\n 	<li><strong>Behavior:</strong> Shows number of users, classified as new visitors and returning visitors.</li>\n 	<li><strong>Technology:</strong> Specifies the browser, operating system and the network service provider used by the visitors.</li>\n 	<li><strong>Mobile devices:</strong> Lists out the mobile devices that were used to visit your website.</li>\n 	<li><strong>Benchmarking:</strong> This section gives a firm insight on metrics like the number of sessions, pages per session, average session duration, bounce rates, etc.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Acquisition</strong></span>\n\nBy looking at the acquisition report, you can easily get a view of the top channels that send visitors to your website, and also the corresponding Acquisition, Behaviour and Conversion details for each of these channels.\n<ul>\n 	<li><strong>Channels:</strong> The Acquisition, Behaviour and Conversion details are represented graphically.</li>\n 	<li><strong>All traffic:</strong> Here you can view the listed traffic sources from all the different channels combined.</li>\n 	<li><strong>All referrals:</strong> The specific website domains and also the specific pages that have referred traffic to your website are listed out here.</li>\n 	<li><strong>Campaigns:</strong> This report aims at tracking your website visitors from the campaigns you had previously set up.</li>\n 	<li><strong>Keywords:</strong> The different keywords used by your visitors to find your website are specified here.</li>\n 	<li><strong>Google Ads:</strong> If you had linked your Google Ads account to Analytics, then your Ads report will appear in this section</li>\n 	<li><strong>Social:</strong> The social network activities that are related to your website are given here.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Behavior</strong></span>\n\nThis section provides data showing the amount of website traffic you received and also other metrics.\n<ul>\n 	<li><strong>Behavior Flow:</strong> This section gives you an insight about the path taken by your visitors on your website, that is, the details from the first page they have landed, till the very last page, before leaving your website.</li>\n 	<li><strong>Site content:</strong> This report depicts visitor engagement with the different pages of your website.</li>\n 	<li><strong>Site speed:</strong> Using this report, you can identify the specific areas that you need to improve and optimize in your website. The graphical depiction of the average loading time of your webpages is given in order to facilitate this.</li>\n 	<li><strong>Site search:</strong> This report displays the terms that your website have searched for, in the search box you have provided on your website. It also specifies the pages on which the particular search was made.</li>\n 	<li><strong>Events:</strong> This report gives you the ability to track the various interactions made by visitors on your website, like clicking on external links, downloading files, etc.</li>\n 	<li><strong>Experiments:</strong> You can conduct some testing to know which of the landing pages of your website performs the best, in terms of completion of certain conversion goals.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Conversions</strong></span>\n<ul>\n 	<li><strong>Goals:</strong> The Goals report gives you an overview of the goals that have been completed by your website visitors.</li>\n 	<li><strong>E-commerce:</strong> Using this data, you can analyze the effect and performance of your ad campaigns and your webpages in driving sales.</li>\n 	<li><strong>Multi-channel funnels:</strong> This report gives you an insight into the specific marketing channels that are effective in steering converting visitors towards your website.</li>\n 	<li><strong>Attribution:</strong> This report lets you view the different paths that customers have taken to complete a specific conversion and also it attributes these conversions to the ads from the different campaigns you have created, and other factors that led them to return to your website and make the conversion.</li>\n</ul>\nOverall, Google Analytics is a feature-rich tool that would meet your business analysis and reporting needs. It is the best tool that both small and large businesses can invest in, to get the most value out of their business websites. So without further ado, utilize the benefits that Google Analytics has to offer and boost your sales!\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"https://www.futurpreneur.ca/en/2017/advertising-on-google-adwords-express-101/\">futurpreneur</a> )', 'Why you should invest your time in Google Analytics', '', 'publish', 'open', 'open', '', 'why-you-should-invest-your-time-in-google-analytics', '', '', '2018-01-04 12:17:58', '2018-01-04 06:47:58', '', 0, 'https://vividreal.com/?p=2096', 0, 'post', '', 0),
(2097, 7, '2018-01-03 12:03:33', '2018-01-03 12:03:33', 'Why you should invest your time in Google Analytics', 'Why you should invest your time in Google Analytics', '', 'inherit', 'open', 'closed', '', 'pexels-photo', '', '', '2018-01-03 12:03:33', '2018-01-03 12:03:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/pexels-photo.jpg', 0, 'attachment', 'image/jpeg', 0),
(2107, 7, '2018-01-10 12:35:26', '2018-01-10 12:35:26', 'Google my business logo', 'Google my business logo', '', 'inherit', 'open', 'closed', '', 'gmb-logo', '', '', '2018-01-10 12:35:26', '2018-01-10 12:35:26', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/01/gmb-logo.jpg', 0, 'attachment', 'image/jpeg', 0),
(2121, 7, '2018-01-12 13:17:40', '2018-01-12 07:47:40', 'Shopping ad campaigns have largely evolved in this age of increased competition among the e-commerce stores. So it is obviously a priority to make your shopping ads stand out from the rest others. Only then will customers be interested in clicking those ads and then purchasing the products.\n\n<a href=\"https://www.google.com/retail/solutions/merchant-center/#?modal_active=none\">Google Merchant Center</a> is a great platform that allows you to upload your product information to Google in-order to make your products available to Google shopping and few other Google services. Shoppers can see both your in-store and online inventory through the Google shopping ads.\n\nIt is very easy to convert your product details to the required feed values that Google needs. Having said that, these feed values need to be rightly optimized to facilitate better rankings in the search results page and also to boost your sales.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nHere are some tips listed out for feed optimisation in Google shopping:\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Use appropriate titles and description</strong></span></li>\n</ul>\nAs always, titles are the first thing a shopper notices when he searches for a product online. Its length must be kept within the limit set by Google feed rules and should contain important keywords that are likely to be searched by online shoppers.\n\nIt is also better if the titles can be specific and descriptive. This may not increase the SERP rankings of the products, but could lead to better sales as it becomes more accessible to people who search for products along with its specifications.\n\nMoreover, providing a detailed description of the product will always help your customers make an informed decision. They can make sure that the product you offer is what they are exactly looking for.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Use appropriate images</strong></span></li>\n</ul>\nThe images you provide for the product has to be the right one, that is, it should match the specifications of the product like model, colour, etc.\n\nAlways provide attractive images, the ones that stand out and would make your customers click instantly.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Provide GTIN</strong></span></li>\n</ul>\nGlobal Trade Item Number (GTIN) is a unique number assigned to each product to identify it internationally. Providing GTIN ensures that Google can utilize the product details and specification provided by the manufacturer of the product and display them in your shopping campaign ads.\n\nThis can help a lot to get your products listed in the “top” category of search results. The more positive reviews you get for your products, the rankings of those products will increase in the SERP.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Fill in the missing data fields</strong></span></li>\n</ul>\nMake sure that you fill in the empty recommended data fields, even though it is not strictly required, because, the more details you give, chances of your product matching with the search queries also increases. Moreover, you might also require some of these data values later on. Hence it is recommended not to leave missing fields empty.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Check for errors</strong></span></li>\n</ul>\nIt is important to provide accurate data in all fields. By making sure that the data you provide is error free, you don’t mislead your customers giving them wrong information about the products they search for. Google always checks the authenticity of your feeds. If it finds that the data you provided is false, it can lead to the removal of your product from Google Shopping.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Try promotion codes</strong></span></li>\n</ul>\nYou can use promotion codes to gain more clicks on your ads. Google Merchant Center allows you to create promotion codes so that you can run them in your ads for a set period of time. Promotions like discounts, sale offers, free shipping etc. can be used to attract customers.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Set up product categories</strong></span></li>\n</ul>\nOrganizing your products into proper categories and grouping products of the same type under each category will help your bidding be more precise. Google Merchant Center has a provision for adding product types to the product feed. Once you define your products in proper categories, it becomes easier for your bids to get more visibility.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Create custom labels</strong></span></li>\n</ul>\nYou can create custom labels based on values you define and group your products accordingly. You can use these custom labels to distinguish certain products from others, for example, best-selling products, seasonal products, clearance sale products etc.\n\nCustom labels for products belonging to the same product category can help you bid up on just the ones included in the custom labels, when appropriate.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Specify product availability</strong></span></li>\n</ul>\nYou have to update the availability of the products that you bid so that your customers can be rightly informed whether your products are currently available for purchase or not. You can set the availability to in stock, out of stock or pre-order now, in Google Merchant Center.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Re-optimise after monitoring performance</strong></span></li>\n</ul>\nOnce you have provided the feed values and put up your bids, monitor how well your Product Listing Ads (PLA) are performing. If you find those ads are not as effective as you had expected, analyse what could have went wrong and then re-optimise your feed data. This should be an ongoing process, in order to ensure maximum benefits from your shopping ads.\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nGoogle Merchant centre makes it very easy to convert your product data to their product feed values and then set up your PLAs. However, you should always see to that Google doesn’t remove your product from the list due to faulty feed values and other reasons.\n\nYou should also keep in mind that simply providing some feed values is not enough. All these values must be properly optimised for obtaining maximum sales and the performance of your ads must be analysed.\n\nIssues in getting the expected clicks for your ads can be rectified by identifying the problems and then re-optimising the feed values.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '10 Ways to Optimise Your Google Merchant Center Feeds', '', 'publish', 'open', 'open', '', '10-ways-to-optimise-your-google-merchant-center-feeds', '', '', '2018-01-12 13:17:40', '2018-01-12 07:47:40', '', 0, 'https://vividreal.com/?p=2121', 0, 'post', '', 0),
(2126, 7, '2018-01-13 14:00:12', '2018-01-13 08:30:12', 'Have you ever tried posting a link to Facebook, such as a link to a blog post, just to find out that the preview of the post is not accurately displayed? Does it miss the header image of the post or display an old description snippet instead of the current one? Then you have arrived at the correct place.\n\nIf you’re wondering whether you can edit the title and description shown in the preview and solve the issue, then we’ll tell you that it is certainly not going to work. You may not get the preview you expect because of these reasons- <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> can’t find an image, the image you provided is too small or Facebook cached an older version of your page.\n\nSo what’s the solution to this? Obviously, it’s the Facebook Sharing Debugger tool.\n\nThe Sharing Debugger tool lets you enter the URL of the page you are going to post on Facebook and shows you a preview of this post, including the title of the page, the header image, and a small description of the<a href=\"https://vividreal.com/the-future-of-content-marketing-is-here/\"> content.</a>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>So how to get started?</strong></span>\n\nTo use the Sharing Debugger tool, you must first log in to Facebook with your Facebook developer account. Then visit the link <a href=\"https://developers.facebook.com/tools/debug/\">https://developers.facebook.com/tools/debug/</a>.\n\nNow you have to enter the URL of the page you are going to post on Facebook and then click “Debug”. Once you click “Debug”, the tool displays a list of warnings (if any) and tags. Looking at these tags you can know how Facebook interprets your content. The warnings show the errors you have made in defining some of the tags. Take a look at the screenshot below.\n\n<img class=\"aligncenter size-full wp-image-2127\" src=\"http://localhost/vividreal/wp-content/uploads/2018/01/1.jpg\" alt=\"\" width=\"1022\" height=\"308\" />\n\nAll these warnings need not necessarily be fixed. This just points out what could be done to make the post more attractive, attain better click-through rates and more page views.\n\n”When and how we last scraped the URL” section shows the Time Scraped, which is the last time since the URL was scraped. Facebook caches the images from the post and displays that image in the preview. This is scraping. So, if you made edits to your post and haven’t pressed “Scrape Again”, Facebook will continue to display the previously cashed preview, which doesn’t include your edits.\n\nYou must press the “Scrape Again” button to reset the cache. Once the cache is reset, Facebook displays the current preview of the post, with the latest made edits.\n\nThis section also displays how your content will look like when it is shared on Facebook. Always keep in mind to check the share preview so that you get the intended result.\n\nHave a look at the screenshot below.\n\n<img class=\"aligncenter size-full wp-image-2128\" src=\"https://vividreal.com/wp-content/uploads/2018/01/2.jpg\" alt=\"\" width=\"965\" height=\"629\" />\n\nThe Object Properties section displays information which is basically fetched using Open Graph (OG) meta-tags. These OG meta-tags, namely: URL, type, title, description, image, etc. must be properly defined. Only then Facebook can display the relevant preview of the site.  So carefully go through all the assigned meta-tags and make the necessary edits. Here’s a screenshot as an example.\n\n<img class=\"aligncenter size-full wp-image-2129\" src=\"https://vividreal.com/wp-content/uploads/2018/01/3.jpg\" alt=\"\" width=\"954\" height=\"237\" />\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nFacebook Sharing Debugger is a handy tool that is easy to use, even for people without much knowledge in coding. However, if you still don’t get the intended preview of your post after following the above-mentioned steps, we would advise you to<a href=\"https://vividreal.com/web-development/\"> contact a website developer</a>.\n\n&nbsp;\n\n( Image courtesy: Wikipedia )', 'How to Enhance Your Content Shareability Using Facebook Debugger', '', 'publish', 'open', 'open', '', 'how-to-enhance-your-content-shareability-using-facebook-debugger', '', '', '2018-01-13 14:00:12', '2018-01-13 08:30:12', '', 0, 'https://vividreal.com/?p=2126', 0, 'post', '', 0),
(2130, 7, '2018-01-12 13:37:54', '2018-01-12 13:37:54', 'How to Enhance Your Content Shareability Using Facebook Debugger', 'How to Enhance Your Content Shareability Using Facebook Debugger', '', 'inherit', 'open', 'closed', '', 'app_quest_3-0_developer_day_15683827320', '', '', '2018-01-12 13:37:54', '2018-01-12 13:37:54', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/App_Quest_3.0_Developer_Day_15683827320.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2149, 8, '2018-01-22 14:14:12', '2018-01-22 08:44:12', '&nbsp;\n\nWhat’s the best online advertisement channel and campaign type that I’d recommend for e-commerce store owners with limited advertisement budgets? As a <a href=\"https://vividreal.com/services/#2\">digital marketing consultant</a> who works with many small and medium-sized e-commerce ventures across the globe, I hear this question time and again. My answer is always the same: it’s <a href=\"https://www.google.com/retail/#?modal_active=none\">Google Shopping Ads</a>!\n\nAs we all know, the e-commerce industry has been growing in double digits these days. With the advent of <a href=\"https://www.shopify.com/\">Shopify</a>, <a href=\"https://wordpress.com/com-vs-org/?sgmt=gb&amp;utm_source=adwords&amp;utm_campaign=G_Search_Brand_Desktop_IN_en_x_x&amp;utm_medium=cpc&amp;keyword=wordpress&amp;creative=246362989599&amp;campaignid=683204332&amp;adgroupid=31861711621&amp;matchtype=e&amp;device=c&amp;network=g&amp;targetid=aud-309211669636:kwd-313411415&amp;locationid=1007776&amp;gclid=Cj0KCQiAtJbTBRDkARIsAIA0a5OEElZdatcVSu1tH7Saf4tL8D5Kl5efyPL1tYSthuQj3Bkl6ZpSQ1UaAovgEALw_wcB\">WordPress</a>, and many other e-commerce solutions, setting up an e-commerce website has become very easy. However, the increase in the number of new e-commerce stores has obviously led to stiff competition in online business. So businesses are left with no choice, but to attract more sales with good ads and promotions.\n\nSince it’s easy to start ad campaigns on <a href=\"https://adwords.google.com/intl/en_in/home/\">Google Ads</a> or Facebook, many of the owners hire inexperienced digital marketers to set up their ads. Sometimes, business owners themselves create campaigns. Only after losing considerable time and money do they realize that these campaigns were not as fruitful as they had expected.\n\nI know that it is natural and okay for businesses to make mistakes in getting started with the right Advertisement formats. But, they often reach to us with enquiries regarding which Ad format works best for them. I always tell them to get started with Shopping Ads and then gradually roll out other campaign types.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What are Shopping Ads?</strong></span>\n\nGoogle Shopping Ads are CPC (Cost Per Click) Ads that are listed on the Google Search Results page, Google Search Partner Websites and Google Shopping (in select countries).\n\nShopping Ads are distinct from other Ad formats as they feature product images. They are also tailored for products and even product categories. Unlike other CPC Ads, you are not required to provide keywords to Google Shopping Ads. You just have to provide the product data to Google Merchant Center and then create Ad campaigns using Google Ads.  Google will then identify the product based on the details you have submitted and displays the Ads according to the search queries that match your product.\n\nThe details showcased in PLAs include product image, headline, website name, price, and discount.\n\nIn order to provide the product data to the Merchant Center, you have to first create a feed to which you can enter and submit the product data. A feed is the data source that Google Merchant Center uses to extract product information. This information is used to display ads according to search relevance on Google Search results. The product data to be submitted to the feed includes – product ID, title and description, price and availability, product category, product identifiers and more.\n\n<span style=\"color: #00ccff;\"><strong>The importance of Shopping Ads</strong></span>\n\nIt is a fact that online shopping customers are more likely to click on Shopping Ads than most other types of Ads. The reason for this, apart from the format of Shopping Ads, is that these Ads are designed for shopping intended searches, unlike most other <a href=\"https://vividreal.com/services/pay-per-click-marketing/\">PPC ads</a>.\n\nShopping Ads help businesses get more qualified traffic and also promise high Return On Investment (ROI) while keeping the CPC (Cost Per Click) low.\n\n<span style=\"color: #00ccff;\"><strong>Some benefits of Shopping Ads</strong></span>\n<ul>\n 	<li><strong>Increased relevant website traffic\n</strong></li>\n</ul>\nShopping Ads have a better visual appeal than many other ad formats, because of the inclusion of images of products. Also, the format of Shopping Ads consists of the basic product details that customers are looking for.\nThis is particularly helpful to attract customers who are specifically searching for a product along with some details, with the intent of making a purchase. More clicks on these Ads means an increase in the website traffic that is actually relevant.\n<ul>\n 	<li><strong>Easy to Manage\n</strong></li>\n</ul>\nGoogle Shopping Ads are a great relief if your business has numerous inventory. There is no need to generate keywords or create multiple campaigns. All you have to do is provide accurate product information to Google Merchant Center and set up the Ad campaign on Google Ads. The rest will be taken care of by Google.\n<ul>\n 	<li><strong>Optimized for mobile\n</strong></li>\n</ul>\nShopping Ads are optimized for mobile, which makes them appealing to smartphone users. We know that the smartphone user base is increasing exponentially. Since most people make online purchases from their smartphones these days, Shopping Ads are very likely to influence their purchase decisions.\n<ul>\n 	<li><strong>Insights to performance\n</strong></li>\n</ul>\nGoogle Shopping Ad reporting tools give you insights on the performance of your ad campaigns. You can see how well your products perform at the product level, brand level or even product group level.\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nSince there are numerous online Advertisement channels and campaign types available, most of the e-commerce business owners tend to get confused about which Ad channel they should get started with.\n\nI always recommend starting with Shopping Ads, since it is definitely the best way e-commerce business owners with low Advertisement budgets can promote their online inventory. These Ads are specifically intended for online shopping customers, and can thus help find better-qualified leads, better ROI and boost website traffic.\n\nOverall, Google Shopping Ads not only offer the best opportunity to increase your brand exposure at low costs but also to drive more revenue. So, without further ado, give Shopping Ads a try and reap the benefits it brings for your e-commerce business.\n\nCheck out our YouTube video :\n\n<iframe src=\"https://www.youtube.com/embed/8mHr4d_iCAE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\nimage courtesy: <a href=\"https://www.tvm.com.mt/en/news/ue-fines-google-record-e2-4-billion/\">TVM</a>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Why Should E-commerce Stores Use Google Shopping Ads?', '', 'publish', 'open', 'open', '', 'why-is-it-important-for-every-e-commerce-store-to-use-google-shopping-ads', '', '', '2018-01-22 14:14:12', '2018-01-22 08:44:12', '', 0, 'https://vividreal.com/?p=2149', 0, 'post', '', 0),
(2157, 8, '2018-01-24 11:10:58', '2018-01-24 05:40:58', '&nbsp;\n\n<a href=\"https://www.facebook.com\">Facebook</a> created a lot of buzz when they recently announced that they will prioritize posts from friends and family over those from brands, publishers and media. According to the social media company, this update to Facebook’s News Feed will enhance the quality of user experience by providing more relevant content to users.\n\nThough this change has been welcomed by Facebook users around the globe, this has also raised concerns among Advertisers, content publishers and investors.\n\nMany of the Advertisers on Facebook expressed their anxiety over the outcomes of this update. They are worried that this move from Facebook may affect their ROI from ads.\n\nBut is this really a blow to the Advertisement industry or is it an unexpected blessing? Let’s find out.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>How this affects Facebook users</strong></span>\n\nMark Zuckerberg said while the latest update might cause a decline in some measurements of user engagement, it can actually make the time spent on Facebook more valuable for users. This is because users will now be able to see more updates from their friends and family. They would therefore feel more connected with the people they really care about and this will greatly enhance their user experience.\n\nFacebook as we know, is a data driven company. As a part of their on-going survey, they had asked users how they felt about their News Feed contents. Users complained about the plethora of promotional content that fills up their News Feed, which has led Facebook to make these priority changes.\n\nSo this is definitely a welcome update for all the Facebook users; something that they are really looking forward to.\n\n<iframe src=\"https://www.youtube.com/embed/gCAXsv97GkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><strong>How this affects content publishers</strong></span>\n\nThe cleaner approach to the Facebook News Feed seems to be a major setback for brands and content publishers because users will be shown lesser posts from such pages. This means that the News Feed will not be crowded with lots of political news, informational or fun related posts, etc. The content that’s relevant to users and those they’d really want to see will be given prominence in the News Feed.\n\nSo if you run a content publishing page on Facebook that relies on organic traffic, your business is likely going to be affected negatively. However, trustworthy publishers with original content, great engagement history, and relevancy for user interests won’t be affected much.\n\nBut, the rollout of the latest update to the News Feed is definitely a bad news for publishing community in general.\n\n<iframe src=\"https://www.youtube.com/embed/Wxv7wpGRvXc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><strong>How this affects Advertisers</strong></span>\n\nEver since Facebook has announced the latest update to its News Feed, Advertisers are highly worried that it might affect their ROI from ads. Investors too don’t seem to be happy about this move from Facebook, which is reflected on the drop in Facebook’s shares soon after the announcement.\n\nWell, actually this is the result of a misunderstanding about the outcomes of the latest update. If you are an Advertiser on Facebook, there is absolutely no reason to be concerned about the recent changes in the Facebook News Feed. In fact you are probably going to benefit more from this update. Let us explain how.\n\nFacebook has clearly stated that it is trying to elevate user experience by prioritising posts from friends over those from other pages they follow. This means less content from content publishers and pages. But it doesn’t affect Ads or promoted posts in anyway.\n\nBy making the News Feed less crowded by giving less priority for pages, there is a greater possibility for the Ads to get converted. The reason is, users are now going to see more content from friends and family than from pages they like. That would automatically increase their interactions with friends and would result in a more positive feel when they are on Facebook. We anticipate that this would result in a higher conversion for ads if the ads are targeted correctly.\n\nWhen users come across Ads that are relevant to them in a less crowded news feed and at a more positive mental state, they have a higher tendency to react to these Ads positively. So this definitely seems like an advantage for the Advertisers.\n\n<iframe src=\"https://www.youtube.com/embed/Pn9hLS57jw4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nIf you are someone who hasn’t yet tried <a href=\"https://vividreal.com/blog/social-media-up-close/\">Advertising on Facebook</a>, then we strongly recommend you to <a href=\"https://vividreal.com/services/#3\">start ASAP</a>, because this is certainly a tremendous opportunity for Facebook Advertisers.\n\nLet me make a prediction as well. This quarter is going to be one of the most profitable quarters for Facebook in terms of revenue. And there is a great likelihood for Facebook to record an all-time high revenue figures.\n\nWhy hesitate? Go ahead with Advertising on Facebook and grow your business!\n\n&nbsp;\n\n<iframe style=\"border: none; overflow: hidden;\" src=\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10156988765141729%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n<iframe style=\"border: none; overflow: hidden;\" src=\"https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fzuck%2Fposts%2F10104413015393571&amp;width=500\" width=\"500\" height=\"300\" frameborder=\"0\" scrolling=\"no\"></iframe>\n\n( Image courtesy: <a href=\"http://www.phonandroid.com/facebook-mode-snooze-pour-mettre-vos-amis-en-sourdine.html\">Phonandroid</a> )\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Facebook News Feed Update to Make Ads More Effective', '', 'draft', 'open', 'open', '', 'facebook-news-feed-update-to-make-ads-more-effective', '', '', '2018-01-24 11:10:58', '2018-01-24 05:40:58', '', 0, 'https://vividreal.com/?p=2157', 0, 'post', '', 0),
(2158, 7, '2018-01-24 11:07:53', '2018-01-24 11:07:53', 'Facebook News Feed Update to Make Ads More Effective - featured image', 'Facebook News Feed Update to Make Ads More Effective', '', 'inherit', 'open', 'closed', '', 'facebook-2', '', '', '2018-01-24 11:07:53', '2018-01-24 11:07:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/facebook.jpg', 0, 'attachment', 'image/jpeg', 0),
(2165, 7, '2018-01-24 13:25:21', '2018-01-24 13:25:21', 'merchant center logo', 'merchant center logo', '', 'inherit', 'open', 'closed', '', '1-3', '', '', '2018-01-24 13:25:21', '2018-01-24 13:25:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/1.png', 0, 'attachment', 'image/png', 0),
(2167, 7, '2018-01-25 09:38:09', '2018-01-25 09:38:09', 'Google Data Studio: Build your Business Analytics Reports effortlessly - featured image', 'Google Data Studio: Build your Business Analytics Reports effortlessly', '', 'inherit', 'open', 'closed', '', 'google-analytics-vector', '', '', '2018-01-25 09:38:09', '2018-01-25 09:38:09', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/12/google-analytics-vector.jpg', 0, 'attachment', 'image/jpeg', 0),
(2172, 7, '2018-02-07 05:13:15', '2018-02-07 05:13:15', 'Why Should E-commerce Stores Use Google Shopping Ads?', 'Why Should E-commerce Stores Use Google Shopping Ads?', '', 'inherit', 'open', 'closed', '', 'maxresdefault-1', '', '', '2018-02-07 05:13:15', '2018-02-07 05:13:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/01/maxresdefault-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(2181, 8, '2018-02-21 13:27:07', '2018-02-21 07:57:07', '<span style=\"font-weight: 400;\">Who doesn’t like a discount? If you think back, you can probably remember plenty of instances when you used discounts or special offers to generate more sales.</span>\n\n<span style=\"font-weight: 400;\">Discounts can be a useful way to lure in those who are on the fence and bring back customers that haven’t done business with you in a while. It can also be effective in kick-starting a new product or service and can give you a hike in sales. There are even multi-million dollar businesses that have built their organizations around the concept of discounts.</span>\n\n<span style=\"font-weight: 400;\">While discounts seem like a good marketing strategy that produces results, it can actually be bad for your business in the long run. Here are some points you should consider before giving discounts for your products or services.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>It shows lack of confidence</b></span>\n\n<span style=\"font-weight: 400;\">When offering discounts for your products or services, you are indirectly telling your prospective customers that you are finding it difficult to sell your product at its standard price. As soon as you offer a discount, your prospect thinks that your product is not worth the price you quoted in the first place. Confidence is the key in sales. If you are not confident enough, it is more likely that the sale will not go through.</span>\n\n<span style=\"color: #00ccff;\"><b>There is no going back.</b></span>\n\n<span style=\"font-weight: 400;\">This is the main problem with discounts. Once you offer the customers a discount, there is no going back. Your customers will expect for the discounts again and keep asking for it. They might wait for discounts to make their purchase or worse, they will not buy from you at all. This can cause a multitude of problems for your business in the long run.</span>\n\n<span style=\"color: #00ccff;\"><b>Value goes down.</b></span>\n\n<span style=\"font-weight: 400;\">Increasing the value of a brand is a daunting task that requires time, effort and a lot of good decisions. However, a poorly implemented strategy can quickly destroy what you have taken years to achieve. This is true with discounts. When you offer a discount, what you are doing is decreasing your product’s value. Most people associate value with price. When you decrease the price of your product or service, the value the customers give you will also go down.</span>\n\n<span style=\"color: #00ccff;\"><b>Lack of trust.</b></span>\n\n<span style=\"font-weight: 400;\">This point is especially true when you’re in the middle of a sale, and things start to go south. You’ve already laid out your offer, telling your prospect that it is your standard pricing package and the very best that you can do for them. As the conversation continues to get less promising, you realize you’re going to lose out on the sale. What will you do? Yes, you offer them a discount!</span>\n\n<span style=\"font-weight: 400;\">Even if your prospect gets thrilled at the thought of getting a lower price, it arises a lot of questions in their minds. For instance, how did you manage to lower your prices when you already told them that it was the best that you could do for them? By this, you have made room for mistrust in your dealings.</span>\n\n<span style=\"color: #00ccff;\"><b>Reduces your profit.</b></span>\n\n<span style=\"font-weight: 400;\">You are in business to make profits; that’s your income. When you make discounts, you are cutting down your income. It is hard to run a successful business. It is even harder to make a significant profit with all the competition around. As a business, if you give a discount of fifty percent, what does that do to your sales? It means that in order to hit your same revenue goal, you’re going to have to sell twice as much. Do you have the time or the manpower to do that?</span>\n\n<img class=\"aligncenter size-full wp-image-2182\" src=\"https://vividreal.com/wp-content/uploads/2018/02/Graph.jpg\" alt=\"\" width=\"555\" height=\"400\" />\n\n<span style=\"color: #00ccff;\"><b>So, what should be done?</b></span>\n\n<span style=\"font-weight: 400;\">Now you know how discounts can negatively affect your business. Here are some methods that you can use to make the sale without cutting down your prices:</span>\n\n<span style=\"color: #00ccff;\"><b>Focus on value</b></span>\n\n<span style=\"font-weight: 400;\">Make value your selling point, not your price. While having a sales conversation, put more emphasis on the value your prospect gets by using your product or service. Even if your prospect asks you for a discount, stick with your price.</span>\n\n<span style=\"color: #00ccff;\"><b>Be confident</b></span>\n\n<span style=\"font-weight: 400;\">Confidence is key to sales. If you are confident about your product or service and you know what you are selling, people will buy from you. You have to be excited about your product. Excitement is infectious; when you are excited about your product, your customers will too get excited about it.</span>\n\n<span style=\"color: #00ccff;\"><b>Give Proof</b></span>\n\n<span style=\"font-weight: 400;\">Give your prospects proof that your products work. This can come in the form of testimonials, case studies or videos of your current customers sharing how great your product is. This can have a very positive effect on your sales.</span>\n\n<span style=\"color: #00ccff;\"><b>Identify your target group</b></span>\n\n<span style=\"font-weight: 400;\">You have to identify your target group before selling your product or service and adjust the pricing accordingly. Target only that segment of the market that you intend to sell your products or services to keep your user base focused. Otherwise, catering to customers of other segments will prove difficult to you.</span>\n\n<span style=\"color: #00ccff;\"><b>Summary</b></span>\n\n<span style=\"font-weight: 400;\">Almost everyone in business nowadays use discounts to boost their sales. If you are using discounts, make sure that your discounts are only for a limited period of time. Make sure these discounts are unpredictable and are not frequent. It is advisable that you limit your discounts to single digits.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">‘Stick with your price’ is the mantra that will keep your brand value up. Ask yourself, do you want to discount your brand value away?</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n<b>*</b><i><span style=\"font-weight: 400;\">The points mentioned in this article may or may not apply to you.</span></i>\n\n&nbsp;', 'Giving Discounts? Here is what it will cost you', '', 'publish', 'open', 'open', '', 'giving-discounts-here-is-what-it-will-cost-you', '', '', '2018-02-21 13:27:07', '2018-02-21 07:57:07', '', 0, 'https://vividreal.com/?p=2181', 0, 'post', '', 0),
(2189, 7, '2018-02-21 13:25:42', '2018-02-21 13:25:42', 'Giving Discounts? Here is what it will cost you - featured image', 'Giving Discounts? Here is what it will cost you', '', 'inherit', 'open', 'closed', '', 'dicount-infographic-3', '', '', '2018-02-21 13:25:42', '2018-02-21 13:25:42', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/02/Dicount-infographic-2.jpg', 0, 'attachment', 'image/jpeg', 0),
(2196, 7, '2018-02-22 05:31:27', '2018-02-22 05:31:27', 'Shopify - Featured image', 'Shopify - Featured image', '', 'inherit', 'open', 'closed', '', 'maxresdefault-3', '', '', '2018-02-22 05:31:27', '2018-02-22 05:31:27', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/09/maxresdefault-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(2207, 7, '2018-03-02 07:33:43', '2018-03-02 02:03:43', '&nbsp;\n\n<span style=\"font-weight: 400;\">Is this ‘White screen of death’ giving you headaches? Relax, you have reached the right place. </span>\n\n<span style=\"font-weight: 400;\">The blank page you see is actually an error page where the error report is suppressed. We will give you proven techniques to solve this problem. </span>\n\n<span style=\"font-weight: 400;\">Before you start, take a complete backup of the site.(Just in case)</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with web design and development, you should definitely reach out to us. </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">Okay, we are now ready to go…</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 1 - Finding the problem </b></span>\n\n<span style=\"font-weight: 400;\">Before fixing the problem, we need to know what the problem is. Follow the steps to get the error report.</span>\n\n<span style=\"font-weight: 400;\">Go to root folder via FTP or Control panel and edit </span><span style=\"color: #00ccff;\"><b><i>configuration.php</i></b></span>\n\n<span style=\"font-weight: 400;\">Find </span><span style=\"color: #00ccff;\"><b><i>public $error_reporting = \'none\'; </i></b></span>\n\n<span style=\"font-weight: 400;\">and change to</span><span style=\"color: #00ccff;\"> <b><i>public $error_reporting = maximum\';</i></b></span>\n\n&nbsp;\n\n<a href=\"https://vividreal.com/wp-content/uploads/2018/03/configuratuion.php_.jpg\"><img class=\"alignnone size-full wp-image-2208\" src=\"https://vividreal.com/wp-content/uploads/2018/03/configuratuion.php_.jpg\" alt=\"\" width=\"1920\" height=\"1080\" /></a>\n\n<span style=\"font-weight: 400;\">You will get the error report on the blank page.</span>\n\n&nbsp;\n\n<span style=\"color: #000000;\"><b>If that doesn’t work for you,</b></span>\n\n<span style=\"font-weight: 400;\">Go to</span><span style=\"color: #00ccff;\"> <b><i>index.php</i></b></span><span style=\"font-weight: 400;\"> and add the following line.</span>\n\n<span style=\"color: #00ccff;\"><b>ini_set(\'display_errors\',true);</b></span>\n\n<span style=\"color: #00ccff;\"><b>error_reporting( E_ALL );</b></span>\n\n<a href=\"https://vividreal.com/wp-content/uploads/2018/03/edit-index.jpg\"><img class=\"alignnone size-full wp-image-2209\" src=\"https://vividreal.com/wp-content/uploads/2018/03/edit-index.jpg\" alt=\"\" width=\"1920\" height=\"1080\" /></a>\n\n<span style=\"font-weight: 400;\">You will now have an error report on the blank screen. </span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 2 - Finding the solution</b></span>\n\n<span style=\"color: #00ccff;\"><b>Fix 1 </b></span>\n\n<span style=\"font-weight: 400;\">Go to</span><span style=\"color: #00ccff;\"> <b><i>plugins/system/remember/ </i></b></span><span style=\"font-weight: 400;\">and rename</span><span style=\"color: #00ccff;\"><b><i> remember.php</i></b></span><span style=\"font-weight: 400;\"> to <span style=\"color: #00ccff;\">_</span></span><span style=\"color: #00ccff;\"><b><i>remember.php</i></b></span><span style=\"font-weight: 400;\"> and refresh the website.</span>\n\n<a href=\"https://vividreal.com/wp-content/uploads/2018/03/rename-remember.jpg\"><img class=\"alignnone size-full wp-image-2210\" src=\"https://vividreal.com/wp-content/uploads/2018/03/rename-remember.jpg\" alt=\"\" width=\"1920\" height=\"1080\" /></a>\n\n<span style=\"font-weight: 400;\">If that didn’t work, upload the previous backup file and refresh again. </span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Fix 2</b></span>\n\n<span style=\"font-weight: 400;\">Go to </span><span style=\"color: #00ccff;\"><b><i>/public_html/plugins/user/joomla/ </i></b></span><span style=\"font-weight: 400;\">and rename</span><span style=\"color: #00ccff;\"><b><i> joomla.php</i></b></span><span style=\"font-weight: 400;\"> to </span><span style=\"color: #00ccff;\"><b><i> _joomla.php </i></b></span><span style=\"font-weight: 400;\">and refresh.</span>\n\n<a href=\"https://vividreal.com/wp-content/uploads/2018/03/rename-joomla.php_.jpg\"><img class=\"alignnone size-full wp-image-2211\" src=\"https://vividreal.com/wp-content/uploads/2018/03/rename-joomla.php_.jpg\" alt=\"\" width=\"1920\" height=\"1080\" /></a>\n\n<span style=\"font-weight: 400;\">If that too doesn’t work, upload the previous backup file (joomla.php as well) and refresh again.</span>\n\n<span style=\"font-weight: 400;\">If all these methods failed, try the next one. </span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Fix 3</b></span>\n\n<span style=\"font-weight: 400;\">Go to </span><span style=\"color: #00ccff;\"><b><i>configuration.php</i></b></span><span style=\"font-weight: 400;\"> and edit </span><span style=\"color: #00ccff;\"><b><i>public $cache_handler value as empty.</i></b></span>\n\n&nbsp;\n\n<a href=\"https://vividreal.com/wp-content/uploads/2018/03/configuratuion.php2_.jpg\"><img class=\"alignnone size-full wp-image-2214\" src=\"https://vividreal.com/wp-content/uploads/2018/03/configuratuion.php2_.jpg\" alt=\"\" width=\"1920\" height=\"1080\" /></a>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Hope these fixes worked for you. If not, use the comment box below to tell us your issue. We will try to help you out. </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with web design and development. That’s all for now, cheers!</span>', 'Joomla Blank Page Problem (White screen of death); Solutions That Work', '', 'publish', 'open', 'open', '', 'joomla-blank-page-problem-white-screen-of-death-solutions-that-work', '', '', '2018-03-02 07:33:43', '2018-03-02 02:03:43', '', 0, 'https://vividreal.com/?p=2207', 0, 'post', '', 0),
(2217, 8, '2018-03-02 07:06:23', '2018-03-02 07:06:23', 'Joomla Logo', 'Joomla Logo', '', 'inherit', 'open', 'closed', '', 'a19df15791f60c843a63b56dff793842f91133e67d71c6792cpimgpsh_fullsize_distr', '', '', '2018-03-02 07:06:23', '2018-03-02 07:06:23', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/A19DF15791F60C843A63B56DFF793842F91133E67D71C6792Cpimgpsh_fullsize_distr.jpg', 0, 'attachment', 'image/jpeg', 0),
(2234, 1, '2018-03-06 11:58:12', '2018-03-06 06:28:12', '<span style=\"font-weight: 400;\">Storytelling is central to human existence. We have been doing it ever since we started conveying ideas to each other. Despite all other changes, we have not changed much in this aspect. We connect to stories faster than anything else. This is why we often associate everything around us with stories.</span>\n\n<span style=\"font-weight: 400;\">This is also true in the business world. It is nearly impossible not to mention Tesla in a conversation about electric cars; why?</span>\n\n<span style=\"font-weight: 400;\">We know the story of Elon Musk and his technological innovations with electric cars. This is why we associate Tesla with electric cars. A story!</span>\n\n<span style=\"font-weight: 400;\">When it comes to marketing, stories have a very powerful role to play. This is the reason why brand stories have emerged as a black horse among marketing techniques.</span>\n\nOn a similar note, if you\'re looking to build a brand as unique as you, look no further. Talk to us to know more about the work we do. <a href=\"https://vividreal.com/branding-solutions/\">Check us out here.</a>\n\n<span style=\"color: #00ccff;\"><b>What is a brand story?</b></span>\n\n<span style=\"font-weight: 400;\">A brand story is what people believe about your brand, based on the message your brand sends. It is the complete picture drawn by the feelings, facts, and interpretations people make about your brand.</span>\n\nA brand story is not just a narrative of your products or some <a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">content on your website</a> or brochure. Each and every aspect of your brand must reflect its story. Your product, its packaging, the website you design, the people you hire, everything must validate your story and send the right signals out to the public.\n\n<span style=\"color: #00ccff;\"><b>Why do you need a story?</b></span>\n\n<span style=\"font-weight: 400;\">If you want to build a brand that is well received by the people and eventually be successful, start with your story. Having a very compelling story can increase your brand value. Without the story, your product will just be another replaceable item in the consumer market.</span>\n\n<span style=\"font-weight: 400;\">Now you don’t want that, do you? You want your product to stand apart in the market. In order to do that, tell them a compelling story about your product. </span>\n\n<span style=\"font-weight: 400;\">A brand story is about creating something that people care about. It is about earning their trust and making a special bond with your customers.</span>\n\n<span style=\"font-weight: 400;\">Your brand story is not just a story; <a href=\"https://vividreal.com/why-your-brand-needs-a-style-guide/\">it is the foundation on which you build your brand.</a> The future growth of your brand depends on it.</span>\n\n<span style=\"font-weight: 400;\">There are a lot of inspiring brand stories all around us. Steve Jobs and Steve Wozniak with Apple, Sergey Brin and Larry Page with Google, Elon Musk with Tesla and Jeff Bezos with Amazon are some of the most inspiring brand stories we know.</span>\n\n<span style=\"font-weight: 400;\">Apple, Google, Amazon, and Tesla did not just sell their products; those are only a part of their story. A story will help create an emotional bond with your prospects before they start buying your products and can give loyal customers to your brand.</span>\n\n<span style=\"color: #00ccff;\"><b>How do you tell your story?</b></span>\n\n<span style=\"font-weight: 400;\">There are no strict rules, but there are some guidelines that can help you build your brand story. The most important thing is to remain as truthful as possible, or it can affect your brand equity negatively.</span>\n\n<span style=\"font-weight: 400;\">Brand storytelling is not just about your company, It is also about the feelings and experience that your customers get while engaging with your products or services. Something that all-powerful brand stories have in common is that they consider their customers as their number one priority. </span>\n\n<span style=\"color: #00ccff;\"><b>How to write a brand story?</b></span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>Find your hero</b></span><span style=\"font-weight: 400;\">. There has to be a main character in your story. Most often, it can be the founder of your brand. Start by telling your audience the history of your brand. Tell them why and how your hero started the business. Include interesting narratives and details. Give more emphasis to the ideals on which your brand is built. Understanding what had brought you to this point and where the company is going will help you write an effective brand story. </span></li>\n</ol>\n<span style=\"font-weight: 400;\">  </span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b>Create a statement</b></span><span style=\"font-weight: 400;\"> to show why your company exists. A brand statement is something you will want to tell the public, so make sure that you can stay true to it. Always remember that this is not a vision or a mission statement for the company. A brand statement should address the needs and problems of the customers and have a deeper value and implication. It goes beyond money and sets a better future to look forward to, driven by principles. It should answer the questions \"Why do we do what we do?\" and \"How is it going to enhance people’s lives?\"</span></li>\n</ol>\n&nbsp;\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b>Build your story around the statement you made</b></span><span style=\"font-weight: 400;\">. A great brand story is concise and descriptive at the same time. It cannot be made up. Customers sniff out fakes in a heartbeat and you will be in serious damage control mode.</span></li>\n</ol>\n&nbsp;\n\n<span style=\"font-weight: 400;\">People will engage when your story is driven by a purpose. It invites the people to join you on your quest. Make your story engaging with inspiring narratives.  </span>\n\n<span style=\"color: #00ccff;\"><b>Summary</b></span>\n\n<span style=\"font-weight: 400;\">Brand stories have emerged as one of the best unpaid marketing techniques small businesses can use to build brand value. It connects the brand with the customers at an emotional level.</span>\n\n<span style=\"font-weight: 400;\">A good brand story can guarantee a greater value for your brand or product and increase your customer base. So, what is your story?</span>\n\nNeed help with branding? <a href=\"https://vividreal.com/branding-solutions/\">Check us out.</a> Talk to us today.\n\n&nbsp;', 'Brand Story – The foundation of your business', '', 'publish', 'open', 'open', '', 'brand-story-the-foundation-of-your-business', '', '', '2018-03-06 11:58:12', '2018-03-06 06:28:12', '', 0, 'https://vividreal.com/?p=2234', 0, 'post', '', 0),
(2241, 7, '2018-03-21 12:21:16', '2018-03-21 06:51:16', '', 'banner', '', 'inherit', 'open', 'closed', '', 'banner', '', '', '2018-03-21 12:21:16', '2018-03-21 06:51:16', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/banner.png', 0, 'attachment', 'image/png', 0),
(2243, 7, '2018-03-21 12:23:14', '2018-03-21 06:53:14', 'seo service representation', 'seo_service', '', 'inherit', 'open', 'closed', '', 'seo_service', '', '', '2018-03-21 12:23:14', '2018-03-21 06:53:14', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/seo_service.png', 0, 'attachment', 'image/png', 0),
(2246, 1, '2018-03-20 09:37:14', '2018-03-20 04:07:14', '<span style=\"font-weight: 400;\">When you think of <a href=\"https://vividreal.com/social-media-up-close/\">social media as a business tool</a>, most people think of Facebook and Twitter. YouTube was glossed over until recently as just a video sharing platform. </span><span style=\"font-weight: 400;\">It being used as a business tool is a relatively new concept. Here are some reasons why every business should have a YouTube channel of their own.</span>\n\nIf you need help with social media marketing or video ads on YouTube, look no further. Our team would love to help you! <a href=\"https://vividreal.com/social-media-marketing/\">Check us out here.</a>\n\n<span style=\"color: #00ccff;\"><b>Visibility</b></span>\n\n<span style=\"font-weight: 400;\">YouTube is now the largest video sharing platform on the internet and the second largest search engine </span><strong><span style=\"color: #000000;\"><i>with over 1 billion visitors every month</i>. About <i>5 billion videos are watched on YouTube every day! </i></span></strong><span style=\"font-weight: 400;\">What does that mean for your business? It means that your potential customers are now online, possibly watching videos on YouTube. With the increasing number of users on YouTube, </span><strong><span style=\"color: #000000;\"><i>the attention your business can get will be huge.</i></span></strong>\n\n<span style=\"color: #00ccff;\"><b>Credibility</b></span>\n\n<span style=\"font-weight: 400;\">Having videos and content on YouTube increases the credibility of your business. You will appear more credible to the customers if you have videos of your products online. </span><span style=\"color: #000000;\"><b><i>People believe what they see</i></b></span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">.</span> If you can show on video that your products works, it can have a huge impact on the way a potential customer sees your business.  </span>\n\n<span style=\"color: #00ccff;\"><b>Huge Traffic Volume</b></span>\n\n<span style=\"font-weight: 400;\">Recent statistics show that more than 300 hours of video gets uploaded on YouTube every minute. The number of active users is steadily increasing year after year. With an ever-growing user base, it has the </span><span style=\"color: #000000;\"><b><i>ability to reach more people</i></b></span><span style=\"font-weight: 400;\"> than regular television and cable networks.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>World Wide Availability and Access </b></span>\n\n<span style=\"font-weight: 400;\">YouTube is international. It is now available in over 60 languages and is used in more than 70 countries around the world. With YouTube, your business gets </span><span style=\"color: #00ccff;\"><b><i><span style=\"color: #000000;\">worldwide attention</span> </i></b></span><span style=\"font-weight: 400;\">which could cost a fortune with traditional television and cable networks.</span>\n\n<span style=\"color: #00ccff;\"><b>Easy to share</b></span>\n\n<span style=\"font-weight: 400;\">YouTube Videos have many marketing advantages over similar platforms. It can be </span><span style=\"color: #000000;\"><b><i>easily embedded on other websites and can be shared on social media</i></b></span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">.</span> People are now more accustomed to sharing videos they watch with their friends and family, thereby getting us more views and reach.</span>\n\n<span style=\"color: #00ccff;\"><b>Search Engine Rankings</b></span>\n\n<span style=\"font-weight: 400;\">This is another major reason for using YouTube for business. YouTube is now owned by Google and so,</span><span style=\"color: #00ccff;\"><b><i><span style=\"color: #000000;\"> videos on YouTube are ranked higher in Google search results</span>.</i></b></span><span style=\"font-weight: 400;\"> Also, comments on YouTube are now linked to Google+ which again gives YouTube videos the edge over other video sharing platforms.</span>\n\n<span style=\"color: #00ccff;\"><b>Your content is never lost</b></span>\n\n<span style=\"font-weight: 400;\">When you create a YouTube video, it stays there. As you continue to include more and more content, more traffic comes to your channel. </span><span style=\"color: #000000;\"><b><i>Your prospective customers can watch any of the videos you made anytime</i></b></span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">.</span> The traffic doesn\'t just stop after some time. It will keep on increasing day by day.</span>\n\n<span style=\"color: #00ccff;\"><b>You will have a loyal customer base</b></span>\n\n<span style=\"font-weight: 400;\">About seventy percent of the people are visual learners. Which means that people will watch your videos if they are informative and entertaining. There is a </span><span style=\"color: #000000;\"><strong><i>high probability that these people who watch and learn from you will later become your customers. </i></strong></span><span style=\"font-weight: 400;\">This will not only add to your reputation in your field but will also help you build your personal brand. </span>\n\n<span style=\"color: #00ccff;\"><b>Build your Email list with YouTube</b></span>\n\n<span style=\"font-weight: 400;\">You can use software to embed your sign up form on to your videos. Your videos will get briefly paused in order for people to sign up with you. This way, you can get the </span><span style=\"color: #000000;\"><b><i>emails of people who are genuinely interested in your products or service. </i></b></span>\n\n<span style=\"color: #00ccff;\"><b>YouTube is Free</b></span>\n\n<span style=\"font-weight: 400;\">Setting up your YouTube channel is free. You just need a Google account for it (which is also free). </span><span style=\"color: #000000;\"><b><i>You only need consistency and quality content to make your YouTube channel a successful one. </i></b></span><span style=\"font-weight: 400;\">  </span>\n\n<span style=\"color: #00ccff;\"><b>You can make money on YouTube</b></span>\n\n<span style=\"font-weight: 400;\">Besides being free, you can also make money using YouTube. As your audience starts increasing, you can </span><span style=\"color: #000000;\"><b><i>enable monetization</i></b></span><span style=\"font-weight: 400;\"> on your channel. It will allow YouTube to place Ads in your videos. You can also use </span><span style=\"color: #000000;\"><b><i>Google AdSense </i></b></span><span style=\"font-weight: 400;\">to make money on  YouTube. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion </b></span>\n\n<span style=\"font-weight: 400;\">The divide between videos, graphics, images and texts as different mediums of communication no longer exist. We can now use all of these together to convey an idea. Youtube is a platform that uses all of these mediums together. </span>\n\n<span style=\"font-weight: 400;\">Hope you got an idea about the benefits of using YouTube for marketing your business. Make sure to include YouTube in your marketing strategy and see the difference it can make to your business.</span>\n\nAs always, talk to our social media marketing strategists to make the most out of your social media campaigns. <a href=\"https://vividreal.com/social-media-marketing/\">Check us out here.</a>\n\n&nbsp;', 'Why Should Every Business Have a YouTube Channel?', '', 'publish', 'open', 'open', '', 'why-should-every-business-have-a-youtube-channel', '', '', '2018-03-20 09:37:14', '2018-03-20 04:07:14', '', 0, 'https://vividreal.com/?p=2246', 0, 'post', '', 0),
(2252, 7, '2018-03-20 13:03:19', '2018-03-20 13:03:19', 'Why Should Every Business Have a YouTube Channel? - featured image', 'Why Should Every Business Have a YouTube Channel?', '', 'inherit', 'open', 'closed', '', 'youtube-2', '', '', '2018-03-20 13:03:19', '2018-03-20 13:03:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/Youtube.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2254, 1, '2018-03-21 12:16:46', '2018-03-21 06:46:46', '<span style=\"font-weight: 400;\">Most people have a misconception that digital marketing is only for big corporates and tech giants. The truth is that digital marketing is one of the most accessible and effective media for small and medium businesses to promote their business.</span>\n\n<span style=\"font-weight: 400;\">In the last few years, technology has exploded into our daily lives like never before.  Almost everyone now has access to the Internet. This has dramatically changed the marketing playing field as well. Being a digital marketer, I am asked this question a lot. Why should I try digital marketing? Here, I am going to list out the reasons why you should start digital marketing immediately.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Your customers are online</b></span>\n\n<span style=\"font-weight: 400;\">Customers are now more connected to the Internet than ever. Most of us today research the products on the internet before making a purchase decision. They mainly rely on search engines, brand websites, Social media, and customer reviews to make an informed decision. In order to influence this audience and reach your potential customers, it is important that you have a strong online presence. This is why you need to go online at the earliest.</span>\n\n<span style=\"color: #00ccff;\"><b>Your competitors are online</b></span>\n\n<span style=\"font-weight: 400;\">Technology has changed the way we do business. Everything is now available online and is just a click away. This has prompted even traditional businesses to find a place online. If you haven\'t made an online presence yet, your competitors now have a clear advantage over you. Businesses nowadays use multiple digital marketing strategies to influence the purchasing decision of their customers.  </span>\n\n<b><span style=\"color: #00ccff;\">It is affordable</span>  </b><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">Digital marketing is not reserved for big companies or corporations. By being careful about your digital marketing strategies, you can save big.</span>\n\n<span style=\"font-weight: 400;\">It is far cheaper than traditional marketing methods like advertising on television, magazines or other print media. The alternative in digital marketing is much more cost-effective.</span>\n\n<span style=\"font-weight: 400;\">Strategic marketing through online ads, emails, social media and SEO driven content can cost only a small percentage of what it cost to do the more traditional marketing strategies.</span>\n\n<span style=\"color: #00ccff;\"><b>The web is a convergent medium</b></span>\n\n<span style=\"font-weight: 400;\">The web has a unique advantage over all other traditional media. It can show video, text, images, audio, infographics, and all other forms of communication to effectively convey the message to your potential customers.</span>\n\n<span style=\"font-weight: 400;\">If you watch an Ad on traditional TV, you may need to go to a store to purchase it. The same applies to radio. A newspaper Ad converts a prospect into a lead only when he picks up the phone to call or visits the office directly.   </span>\n\n<span style=\"font-weight: 400;\">But on the internet, you can intelligently design your content to educate, entice or entertain the audience and make them covert without even leaving the medium. </span>\n\n<span style=\"color: #00ccff;\"><b>It gives better Return on Investment </b></span>\n\n<span style=\"font-weight: 400;\">When comparing the ROI of digital marketing with traditional media, the former gave more ROI that the later on an average.   </span>\n\n<span style=\"font-weight: 400;\">For example, an effective online content strategy and execution may turn out to be very cost effective than investing thousands of dollars on traditional media. Marketers who use quality, relevant and targeted content with a focus on conversion is more likely to experience a positive return on their investment.</span>\n\n<span style=\"color: #00ccff;\"><b>Easy to track your investments and  campaigns </b></span>\n\n<span style=\"font-weight: 400;\">When it comes to marketing, tracking your campaigns and ROI is very important. It will help you identify which tactic is working and which is not. With this data, you can accurately optimize your campaigns and make it more successful.</span>\n\n<span style=\"font-weight: 400;\">On the other hand, you never know whether the billboard you placed on the main junction brought you any business or was it the new radio ad that generated some good quality visits that week. If both helped, you still can’t measure the percentage of their effectiveness.</span>\n\n<span style=\"color: #00ccff;\"><b>You can improve your customer relations</b></span>\n\n<span style=\"font-weight: 400;\">Another most important reason for you to use digital marketing is that it improves your customer relationships. Unlike traditional media which is a one-way medium, digital marketing is a two-way medium where customers can interact with you in real time. This can help you answer customer questions and address their problems real quick before it escalates.</span>\n\n<span style=\"font-weight: 400;\">Having a strong presence on <a href=\"https://vividreal.com/blog/social-media-up-close/\">social media</a> and by managing it carefully, you will create a reputation for being easy to engage with. This will have a positive effect on your sales. </span>\n\n<span style=\"color: #00ccff;\"><b>Your customer reach increases </b></span>\n\n<span style=\"font-weight: 400;\">With traditional marketing strategy, your customer reach is limited. If you need a global reach, you will have to spend a fortune on it. This is where digital marketing comes to your rescue. You can have a global reach for your products and services at an affordable cost. You can also target your audience as you deem fit. Another catch is that It can be accessed from a multitude of platforms at any time.</span>\n\n<span style=\"color: #00ccff;\"><b>It is flexible </b></span>\n\n<span style=\"font-weight: 400;\">While marketing on traditional media such as print and television, there is no room for error. If you make a mistake, you are doomed. In digital marketing even if you have made a mistake, you can rectify it immediately.</span>\n\n<span style=\"color: #00ccff;\"><b>On a closing note</b></span>\n\n<span style=\"font-weight: 400;\">The simple reason why you should do digital marketing is that it is<a href=\"https://vividreal.com/blog/why-digital-transformation-should-be-your-priority-in-2018/\"> no longer an option.</a> You have to do it in order to stay in the game. It is a matter of survival after all. As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now. Go digital today! </span>\n\n&nbsp;', 'Why Digital Marketing is Not Just an Option Anymore', '', 'publish', 'open', 'open', '', 'why-digital-marketing-is-not-just-an-option-anymore', '', '', '2018-03-21 12:16:46', '2018-03-21 06:46:46', '', 0, 'https://vividreal.com/?p=2254', 0, 'post', '', 0),
(2255, 7, '2018-03-21 13:34:38', '2018-03-21 08:04:38', 'Why Digital Marketing is Not Just an Option Anymore - featured image', 'Why Digital Marketing is Not Just an Option Anymore', '', 'inherit', 'open', 'closed', '', 'online_ad_campaign', '', '', '2018-03-21 13:34:38', '2018-03-21 08:04:38', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/online_ad_campaign.png', 0, 'attachment', 'image/png', 0),
(2286, 7, '2018-04-04 14:15:49', '2018-04-04 14:15:49', 'Writing adwords copy - featured image', 'Writing adwords copy - featured image', '', 'inherit', 'open', 'closed', '', 'copywriting23', '', '', '2018-04-04 14:15:49', '2018-04-04 14:15:49', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/04/copywriting23.jpg', 0, 'attachment', 'image/jpeg', 0),
(2289, 7, '2018-03-21 16:11:01', '2018-03-21 10:41:01', 'Copywriting; the art of selling with words - featured image', 'Copywriting; the art of selling with words', '', 'inherit', 'open', 'closed', '', 'web_application_design', '', '', '2018-03-21 16:11:01', '2018-03-21 10:41:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/03/web_application_Design-.png', 0, 'attachment', 'image/png', 0),
(2291, 8, '2018-04-05 09:30:04', '2018-04-05 04:00:04', '<span style=\"font-weight: 400;\">With the recent Cambridge Analytica scandal, many Facebook users are worried about their data being used without their consent. This fear escalated when prominent personalities like Elon Musk joined the massive #deleteFacebook campaign.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What exactly is this Facebook Cambridge Analytica scandal? </b></span>\n\n<span style=\"font-weight: 400;\">Facebook exposed data of about 87 million <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> users to a researcher who sold it to Cambridge Analytica. This was done through an App that collected the data from the users in the form of a quiz. It also collected the data from the Facebook friends of the people who used this app.</span>\n\n<span style=\"font-weight: 400;\">Cambridge Analytica used a software program to psychologically profile these people to predict voting patterns. They then used this information to influence the voters by micro-targeted Ads in the US, India, Russia and in many other countries. </span>\n\n<span style=\"color: #00ccff;\"><b>Do the users of Facebook need to worry about it?</b></span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/facebook-news-feed-update-to-make-ads-more-effective/\">Facebook has always been collecting and tracking your data.</a> They know your interests, what content you are consuming, the people you are associated with and much more.  </span>\n\n<span style=\"font-weight: 400;\">This is done in order to better target content and Ads to you but there is nothing to worry about. This data is collected in order to bring you more relevant content and Ads from which you can benefit from.  </span>\n\n<span style=\"font-weight: 400;\">When Facebook shares your interests with advertisers it actually benefits you by getting more relevant content and Ads according to your interests. </span>\n\n<span style=\"font-weight: 400;\">People like to see what interests them. Facebook and technology for that matter is a very neutral medium. It just identifies your interests and gives you more of the things that interest you. </span>\n\n<span style=\"font-weight: 400;\">For Facebook, the users are the product and advertisers are their customers. Your data is the price you pay for using Facebook and other free platforms without paying a dime.</span>\n\n<span style=\"color: #00ccff;\"><b>Can the government access Facebook data? Can it be used for Surveillance? </b></span>\n\n<span style=\"font-weight: 400;\">The short answer is yes. Governments can access Facebook data if they have enough legal backing. They will have to first convince Facebook that the information they are asking for is vital for national security or important for an investigation going on. It is much like a warrant issued by a judge to raid your house.</span>\n\n<span style=\"font-weight: 400;\">Governments do not have any backdoor access to Facebook and they should not be allowed to do so. Government requests to access user data from Facebook has been on the increase lately. This is a growing concern. We need clearly laid out laws regarding the kind of data that governments can access for different types of crimes.  </span>\n\n<span style=\"font-weight: 400;\">Giving governments backdoor access to Facebook and other similar platforms is suicide for democracy as it will slowly give rise to an authoritarian form of government. It will also be against the right to privacy of citizens. </span>\n\n<span style=\"color: #00ccff;\"><b>In short</b></span>\n\n<span style=\"font-weight: 400;\">Content targeting is, in fact, beneficial for the users to find relevant content easily but the usage of this data for other purposes has to be checked. </span>\n\n<span style=\"font-weight: 400;\">When it comes to surveillance, I am of the opinion that governments should not be given any backdoor access to Facebook data. We also need clarity regarding what kinds of information can be shared for different degrees of crimes committed. </span>\n\n<iframe src=\"https://www.youtube.com/embed/MEhYJ2zdl5I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Facebook Privacy Policy; Should You be Worried?', '', 'draft', 'open', 'open', '', 'facebook-privacy-policy-should-you-be-worried', '', '', '2018-04-05 09:30:04', '2018-04-05 04:00:04', '', 0, 'https://vividreal.com/?p=2291', 0, 'post', '', 0),
(2292, 7, '2018-04-05 09:19:59', '2018-04-05 09:19:59', 'Facebook Privacy, content targeting and surveillance - featured image', 'Facebook Privacy, content targeting and surveillance', '', 'inherit', 'open', 'closed', '', 'sukhesh-and-josbin', '', '', '2018-04-05 09:19:59', '2018-04-05 09:19:59', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/04/Sukhesh-and-Josbin.jpg', 0, 'attachment', 'image/jpeg', 0),
(2305, 1, '2018-04-17 12:42:30', '2018-04-17 07:12:30', '<span style=\"font-weight: 400;\">Increasing the click-through rates(CTR) is a challenge that anyone who advertises online faces. Let it be to help you raise the quality scores of your Ads, increase traffic, or gain visibility for a new product or service. Here are some tips that will help you increase the CTR of your Ads. Before that, let\'s start with the basics.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What exactly is a Click Through Rate? </b></span>\n\n<span style=\"font-weight: 400;\">Click-through rate is the ratio of how often people who see your Ad clicks them. It is useful to measure the effectiveness of your keywords and Ads. CTR directly affects your keywords quality scores. Google rewards good CTR with better Ad placement and reduced cost. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>How is it calculated?</b></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is the number of clicks your Ad received divided by the number of times your Ad was shown. <strong>{CTR = Clicks /impressions x 100}</strong></span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>How to increase CTR?</b></span>\n\n<span style=\"font-weight: 400;\">There are many ways to increase CTR. One must always keep in mind that increased CTR is a direct result of improved targeting and ad relevance; so, improving CTR also means that you are working on improving these factors.</span>\n\n<span style=\"font-weight: 400;\">Here are some of the most effective and proven techniques we have been using. That being said, you have to experiment with each of these and see which techniques work best for you.</span>\n\n<strong><span style=\"color: #00ccff;\">Number 1: Use Extensions </span></strong>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/how-to-improve-your-ctr-by-with-sitelink-extensions/\">Adding extensions is one of the easiest ways to increase the click-through rate of your Ad.</a> It will give you more space to display more information about you along with your Ads.</span>\n\n<span style=\"font-weight: 400;\">The most popular among them are </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sitelinks</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic Search Ad Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Callout Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structured Snippet Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Message Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Price Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App Extensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review Extensions</span></li>\n</ul>\n<img class=\"aligncenter size-full img-responsive wp-image-2326\" src=\"http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-25.png\" alt=\"\" width=\"802\" height=\"312\" />\n\n<span style=\"font-weight: 400;\">With these Ad extensions, you will be able to give your customers more information about your product or service. It will also give you much more visibility on the web. If you are not using Ad extensions, it is time that you start using them. </span>\n\n<span style=\"color: #00ccff;\"><b>Number 2:  Extended Text Ads </b></span>\n\n<span style=\"font-weight: 400;\">Another easy way to increase your CTR is by the effective use of extended headlines. The new expanded text ads have two headline fields instead of one we earlier had. Now you have up to 30 characters per headline instead of 25 characters. The headlines will appear next to each other, separated by a hyphen. One mistake that advertisers do is not using the full potential of this extended headlines.</span>\n\n<img class=\"aligncenter size-full img-responsive wp-image-2327\" src=\"http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-28.png\" alt=\"\" width=\"761\" height=\"349\" />\n\n<span style=\"color: #00ccff;\"><b>Number 3: Effective use of display URL</b></span>\n\n<span style=\"font-weight: 400;\">Consider the display URL as part of your Ad copy. You can customize this URL</span>\n\n<img class=\"aligncenter size-full img-responsive wp-image-2328\" src=\"http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-29.png\" alt=\"\" width=\"638\" height=\"101\" />\n\n<span style=\"font-weight: 400;\">in order to make the Ad look more relevant. Put the main keyword that you have bid in the URL. This will help establish trust with your customer. </span>\n\n<span style=\"color: #00ccff;\"><b>Number 4: Have a call to action </b></span>\n\n<span style=\"font-weight: 400;\">Create an air of urgency. You have to create an “ I have to buy this now” situation. This can be achieved by giving an attractive limited time offer. Use power words like ‘you’ and ‘free’ to make your customers take action.</span>\n\n<img class=\"aligncenter size-full img-responsive wp-image-2329\" src=\"http://localhost/vividreal/wp-content/uploads/2018/11/Business-Courses-Google-ads1.jpg\" alt=\"\" width=\"826\" height=\"414\" />\n\n<span style=\"font-weight: 400;\">In the above example, the 30% discount is a call to action for the searchers to click on your Ad and if everything goes right, buy from you.  </span>\n\n<span style=\"color: #00ccff;\"><b>Number 5 - Keep testing</b></span>\n\n<span style=\"font-weight: 400;\">  </span><span style=\"font-weight: 400;\">The above tips will help you in increasing the CTR of your Ads. But do not take anything for granted. It is imperative that you test your Ads to find out that your targeted audience is responding well. </span>\n\n<span style=\"font-weight: 400;\">Keep in mind that your objective is not just to increase your clicks. You want the right kind of traffic that ends up in conversions. Test if the traffic you are getting is of the right kind. Optimize each stage of your campaign to get the maximum out of your PPC campaigns. </span>\n\n<span style=\"font-weight: 400;\">There are hundreds of tips out there to increase CTR for your Ads. We have included only the easiest tips in this post. If you have any doubts regarding PPC Ads, use the comment box below.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Top 5 Hacks to Increase the Click-Through Rates (CTR) of Your Ads', '', 'publish', 'open', 'open', '', 'top-5-hacks-to-increase-the-click-through-rates-of-your-ads', '', '', '2018-04-17 12:42:30', '2018-04-17 07:12:30', '', 0, 'https://vividreal.com/?p=2305', 0, 'post', '', 0),
(2308, 1, '2018-04-18 10:29:02', '2018-04-18 04:59:02', '<span style=\"font-weight: 400;\">Since the inception of Vividreal in 2014, we have been working with lots of E-commerce businesses around the world. This gives us great marketing insights and a wealth of experience in the e-commerce business.</span>\n\nIn case you\'re looking to build a killer e-commerce store for your business, <a href=\"https://vividreal.com/shopify/\">do give us a try</a>; we\'re glad to help you out\n\n<span style=\"font-weight: 400;\">Now coming back to our point, here are the top e-commerce conversion tips that we think you should know.</span>\n\n<span style=\"color: #00ccff;\"><b>Use quality product images</b></span>\n\n<span style=\"font-weight: 400;\">When it comes to <a href=\"https://vividreal.com/shopify-the-ecommerce-sensation-of-today/\">e-commerce business</a>, images play a very crucial role in conversion. Studies show that quality photos yield high conversions. </span>\n\n<span style=\"font-weight: 400;\">Upload high-quality images with lots of white spaces around your products. Upload more than one image of your product. The more the merrier. It is even better if you can make your product images zoomable. </span>\n\n<img class=\"aligncenter size-large wp-image-2309\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-18-1024x478.png\" alt=\"\" width=\"604\" height=\"282\" />\n\n<span style=\"font-weight: 400;\">People want to see what they are buying; show them images from different angles.</span>\n\n<img class=\"aligncenter size-full wp-image-2310\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-61.png\" alt=\"\" width=\"873\" height=\"502\" />\n\n<span style=\"color: #00ccff;\"><b>Choose the right product copy</b></span>\n\n<span style=\"font-weight: 400;\">Your copy serves as your online salesman. Make it good. The purpose of your copy is to inform your customers about your product. You can include both compact and long versions of product descriptions. Long descriptions work better if your products are expensive, unique or rare. </span>\n\n<span style=\"font-weight: 400;\">Look at this example from </span><a href=\"http://www.bodhitree.com\"><span style=\"font-weight: 400;\">www.bodhitree.com</span></a>\n\n<img class=\"aligncenter size-large wp-image-2311\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-10-1024x488.png\" alt=\"\" width=\"604\" height=\"288\" />\n\n<span style=\"font-weight: 400;\">Here they use a long copy as they have a unique product that has a story to tell.  </span>\n\n<span style=\"font-weight: 400;\">The type of product description suitable for your products can vary. You must use the description that is suitable for products. </span>\n\n<span style=\"color: #00ccff;\"><b>Include product videos </b></span>\n\n<span style=\"font-weight: 400;\">Images are good but videos are the future. If you can show on video how your product work, it can give you a boost in conversion rates.  The writings on the wall show that videos will become the next big thing in marketing. It is better if you include product videos. Check out this video from Pavlok.</span>\n\n<img class=\"aligncenter size-large wp-image-2312\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-6-1024x474.png\" alt=\"\" width=\"604\" height=\"280\" />\n\n<span style=\"color: #00ccff;\"><b>Offer free shipping</b></span>\n\n<span style=\"font-weight: 400;\">Charging for shipping is a conversion killer. Studies show that people abandon your store if you charge for shipping. It is better not to surprise your customers with shipping charges. This will cause them to reconsider buying your products. We have learned from experience that offering free shipping can boost your conversion rates.</span>\n\n<img class=\"aligncenter size-large wp-image-2313\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-8-1024x481.png\" alt=\"\" width=\"604\" height=\"284\" />\n\n<span style=\"color: #00ccff;\"><b>Have a working search function </b></span>\n\n<span style=\"font-weight: 400;\">It is imperative that you make it easy for people to navigate and find what they are looking for. An easy search system along with auto-completion helps people find the things they are looking for in your online store.</span>\n\n<img class=\"aligncenter size-large wp-image-2314\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-13-1024x481.png\" alt=\"\" width=\"604\" height=\"284\" />\n\n<span style=\"color: #00ccff;\"><b>Make your website look trustworthy</b></span>\n\n<span style=\"font-weight: 400;\">An important factor that influences a customer’s decision to buy is the trustworthiness of your website. If you are new in business, you can do this by borrowing some trust from others by including \'trustmarks\' on your website.</span>\n\n<img class=\"aligncenter size-large wp-image-2315\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-12-1024x481.png\" alt=\"\" width=\"604\" height=\"284\" />\n\n<span style=\"font-weight: 400;\">Include badges of trusted companies that you are associated with and display awards or recognition that you have received. This will give out a message that you are credible. </span>\n\n<span style=\"color: #00ccff;\"><b>Include reviews and testimonials </b></span>\n\n<span style=\"font-weight: 400;\">Another factor that influences conversion is customer reviews and testimonials. Studies have shown that customer reviews and testimonials are important deciding factors that influence customer decisions.</span>\n\n<span style=\"font-weight: 400;\">One easy e-commerce optimization method is to pull a few of your most enthusiastic reviews and add them right to your homepage in the form of testimonial quotes. Extra points if you can get the customer’s name and photo to go along with the quote. It is even better if you can include videos of customers sharing their experience using your products or services. Seeing that real people have purchased and liked your products or services will increase your credibility with shoppers. Here is an example.</span>\n\n<img class=\"aligncenter size-large wp-image-2316\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-15-1024x478.png\" alt=\"\" width=\"604\" height=\"282\" />\n\n<span style=\"color: #00ccff;\"><b>Add an “About Us” page </b></span>\n\n<span style=\"font-weight: 400;\">Do you have a unique story to tell? If yes, It helps you to stand apart from thousands of e-commerce websites out there. The easiest way to do this is to have an ‘About Us’ page on your website. Tell your story there. Here is an example from one of our customers who understand the power of a good ‘About Us’ page.</span>\n\n<img class=\"aligncenter size-large wp-image-2317\" src=\"https://vividreal.com/wp-content/uploads/2018/04/bt-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"color: #00ccff;\"><b>Make it easy for people to reach you </b></span>\n\n<span style=\"font-weight: 400;\">Give your contact details on your website. Let your customers feel that they can contact you anytime they want. It is a good idea to have a “contact us”</span><span style=\"font-weight: 400;\"> Page on your website. It will also help enhance your credibility as a seller.</span>\n\n<img class=\"aligncenter size-large wp-image-2318\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Screenshot-17-1024x480.png\" alt=\"\" width=\"604\" height=\"283\" />\n\n<span style=\"color: #00ccff;\"><b>Give multiple payment options </b></span>\n\n<span style=\"font-weight: 400;\">It is more likely that customers will abandon the cart if you do not have their prefered payment option. This is why you should have multiple payment options on your website. Payment services like Paypal and Amazon Pay can also help. </span>\n\n<img class=\"aligncenter size-large wp-image-2319\" src=\"https://vividreal.com/wp-content/uploads/2018/04/^FCCD6D64DD6EA7971C47F3CA2088E03E1519C1C84B138A242E^pimgpsh_fullsize_distr-1024x474.png\" alt=\"\" width=\"604\" height=\"280\" />\n\n<span style=\"font-weight: 400;\">These are some of the best e-commerce conversion tips that guarantee results. </span>\n\n<span style=\"font-weight: 400;\">Do you want to set up an e-commerce store or do you want help with your existing one? <a href=\"https://vividreal.com/shopify/\">Our team of experts are here to help.</a> </span>\n\n&nbsp;', 'E-Commerce Conversion Techniques to Take Your Business to New Heights', '', 'publish', 'open', 'open', '', 'ecommerce-conversion-techniques-to-take-your-business-to-new-heights', '', '', '2018-04-18 10:29:02', '2018-04-18 04:59:02', '', 0, 'https://vividreal.com/?p=2308', 0, 'post', '', 0),
(2309, 1, '2018-04-27 16:38:46', '2018-04-27 11:08:46', '', 'Google Ads', '', 'publish', 'closed', 'closed', '', 'google-ads', '', '', '2018-04-27 16:38:46', '2018-04-27 11:08:46', '', 0, 'https://vividreal.com/?page_id=2309', 0, 'page', '', 0),
(2311, 7, '2018-04-27 16:39:05', '2018-04-27 11:09:05', 'Banner background image', 'banner_bg', '', 'inherit', 'open', 'closed', '', 'banner_bg', '', '', '2018-04-27 16:39:05', '2018-04-27 11:09:05', '', 2309, 'http://localhost/vividreal/wp-content/uploads/2018/04/banner_bg.png', 0, 'attachment', 'image/png', 0),
(2312, 7, '2018-04-27 16:45:16', '2018-04-27 11:15:16', 'Google adwords', 'Google adwords', '', 'inherit', 'open', 'closed', '', 'banner_element', '', '', '2018-04-27 16:45:16', '2018-04-27 11:15:16', '', 2309, 'http://localhost/vividreal/wp-content/uploads/2018/04/banner_element.png', 0, 'attachment', 'image/png', 0),
(2313, 7, '2018-04-27 16:45:51', '2018-04-27 11:15:51', 'Adwords banner', 'Adwords banner', '', 'inherit', 'open', 'closed', '', 'graphics2', '', '', '2018-04-27 16:45:51', '2018-04-27 11:15:51', '', 2309, 'http://localhost/vividreal/wp-content/uploads/2018/04/graphics2.png', 0, 'attachment', 'image/png', 0),
(2317, 1, '2018-04-27 17:21:00', '2018-04-27 11:51:00', '', 'Wordpress', '', 'publish', 'closed', 'closed', '', 'wordpress', '', '', '2018-04-27 17:21:00', '2018-04-27 11:51:00', '', 0, 'https://vividreal.com/?page_id=2317', 0, 'page', '', 0),
(2319, 7, '2018-04-27 17:21:24', '2018-04-27 11:51:24', 'Wordpress banner background', 'Wordpress banner_bg', '', 'inherit', 'open', 'closed', '', 'banner_bg-2', '', '', '2018-04-27 17:21:24', '2018-04-27 11:51:24', '', 2317, 'http://localhost/vividreal/wp-content/uploads/2018/04/banner_bg-1.png', 0, 'attachment', 'image/png', 0),
(2328, 1, '2018-04-27 17:47:52', '2018-04-27 12:17:52', '', 'Shopify', '', 'publish', 'closed', 'closed', '', 'shopify', '', '', '2018-04-27 17:47:52', '2018-04-27 12:17:52', '', 0, 'https://vividreal.com/?page_id=2328', 0, 'page', '', 0),
(2331, 7, '2018-04-27 17:53:50', '2018-04-27 12:23:50', 'Shopify representation', 'Shopify representation', '', 'inherit', 'open', 'closed', '', 'banner_element-4', '', '', '2018-04-27 17:53:50', '2018-04-27 12:23:50', '', 2328, 'http://localhost/vividreal/wp-content/uploads/2018/04/banner_element-3.png', 0, 'attachment', 'image/png', 0),
(2336, 7, '2018-04-18 08:23:15', '2018-04-18 08:23:15', 'E-Commerce Conversion Techniques to Take Your Business to New Heights- featured image', 'E-Commerce Conversion Techniques to Take Your Business to New Heights', '', 'inherit', 'open', 'closed', '', 'e-commerce', '', '', '2018-04-18 08:23:15', '2018-04-18 08:23:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/04/E-commerce.jpg', 0, 'attachment', 'image/jpeg', 0),
(2341, 8, '2018-04-18 13:12:15', '2018-04-18 07:42:15', '<span style=\"font-weight: 400;\">I hear people often say, B2B marketing is difficult. If you ask me, B2B marketing is more like fishing with a line and a hook while  B2C marketing is fishing with a net. When conversion possibilities are high in B2C due to a large number of potential customers, B2B is altogether a different game.</span>\n\n<span style=\"font-weight: 400;\">As you know, there are no impulsive purchase decisions in B2B.  Instead, you go through a lot of discussions and negotiations that make conversions complex and time-consuming.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are some marketing strategies that you should not risk overlooking. </span>\n\n<span style=\"color: #00ccff;\"><b>An effective content marketing strategy </b></span>\n\n<span style=\"font-weight: 400;\">You might have heard the saying ‘content is king’. Well, it is even truer when it comes to generating B2B leads. Studies have shown that publishing more quality content will increase your visibility and credibility which in turn increases your leads.</span>\n\n<span style=\"font-weight: 400;\">Publishing valuable and insightful content consistently will position you as a thought leader in your vocation, making you a trustworthy resource for businesses that are ready to purchase. </span>\n\n<span style=\"font-weight: 400;\">You can capture leads by giving them the chance to sign up for your blog content subscription. People are willing to exchange their emails for quality content in their inbox. If you are running a blog, make sure you have a subscription box added. Your content marketing must be targeted. If you</span>\n\n<span style=\"font-weight: 400;\">are selling fruit juice, focus on the benefits of drinking fruit juice and stuff related to that. This can help you get to your targeted group of audience. </span>\n\n<span style=\"color: #00ccff;\"><b>Email Marketing</b></span>\n\n<span style=\"font-weight: 400;\">Email is 40 years old this year and it is still one of the most effective lead generation techniques in a marketer’s arsenal. Sending out a good quality campaign may be the quickest and most inexpensive way to generate quality inquiries.</span>\n\n<span style=\"font-weight: 400;\">Your <a href=\"https://vividreal.com/services/email-marketing/\">email campaigns</a> should clearly capture the essence of your service, have some details and a clear call to action. After sending the campaign, monitor the reports on how many clicks or views you get. Some recipients were interested enough to learn more, but not quite interested enough to submit their information. Consider following up with these recipients.</span>\n\n<span style=\"color: #00ccff;\"><b>Educate your customers</b></span>\n\n<span style=\"font-weight: 400;\">A common mistake that marketers do is sending useless email newsletters or blogs. They send promotions and Ads by mail. More often than not these emails and blogs are ignored or end up as spam or junk mail.  Instead, give them something informative and educational. People will thank you for delivering useful content. </span>\n\n<span style=\"font-weight: 400;\">If people find your content to be useful, they will trust and will do business with you. Most of the major B2B businesses are now doing content marketing. It is high time you incorporate content marketing into your marketing strategy. </span>\n\n<span style=\"color: #00ccff;\"><b>Automation</b></span>\n\n<span style=\"font-weight: 400;\">People expect personalized communications and individual attention when interacting with you. As your company grows, you need to recognize visitors by IP address, master the art of retargeting, give answers to questions when they need them, and much more. Doing so with each and every customer is not always possible. </span>\n\n<span style=\"font-weight: 400;\">This is where automation comes into play. It helps you make each and every customer feel like favourites of the company. Being said that, automation is an advanced stage of content marketing. Companies that lack insight and doesn’t have some level of conversion funnels cannot do any automation. You need a lot of planning and foresight in order to do that.  </span>\n\n<span style=\"color: #00ccff;\"><b>Organic SEO</b></span>\n\n<span style=\"font-weight: 400;\">When we say </span><a href=\"https://vividreal.com/blog/the-17-point-on-page-seo-check-list/\"><span style=\"font-weight: 400;\">marry your content to SEO</span></a><span style=\"font-weight: 400;\">, we don’t mean writing just for the machine. Your content needs to be useful and informative. This can help you come up in the search results. Publish more SEO friendly content that will improve your visibility on the web. </span>\n\n<span style=\"font-weight: 400;\">Good SEO today is largely a by-product of doing things well in other areas of design, conversion rate optimisation, content marketing, and social networking.</span>\n\n<span style=\"font-weight: 400;\">Instead of being general, focus on things you are good at. Write more about that specific topic you are an expert in. This will help you rank top on that topic. </span>\n\n<span style=\"color: #00ccff;\"><b>Search Engine Marketing</b></span>\n\n<span style=\"font-weight: 400;\">A large portion of internet traffic comes from search engines. You cannot ignore search engine marketing if you are serious about your business. </span>\n\n<span style=\"font-weight: 400;\">The most popular search engines out there are Google and Bing. Most of these search engines offer Pay Per Click advertising (PPC). It is now one of the most effective ways to bring in relevant and targeted traffic to your website. You don’t have to wait for organic traffic anymore. With PPC Ads, you can have immediate and targeted traffic to your website. </span>\n\n<span style=\"font-weight: 400;\">Compared to traditional methods of advertising, PPC Ads are cost effective. You will have tight control over where to spend and how much to spend. </span>\n\n<span style=\"font-weight: 400;\">Being able to target your ads is another great advantage which ensures that your money is well spent. You have a wide range of targeting options to choose from.</span>\n\n<span style=\"color: #00ccff;\"><b>Referrals and Testimonials </b></span>\n\n<span style=\"font-weight: 400;\">Referrals and testimonials are without a doubt the best way to generate high-quality leads. Research has shown that 75% of leads from referrals and testimonials ended up in conversion. </span>\n\n<span style=\"font-weight: 400;\">Do not shy away from asking your old and existing customers for referrals and testimonials. A brand that has been accepted by peers and contemporaries is more likely to be chosen by similar customers in the market.</span>\n\n<span style=\"font-weight: 400;\">Proudly display the testimonials you get on your website. </span>\n\n<span style=\"color: #00ccff;\"><b>Videos and Social media</b></span>\n\n<span style=\"font-weight: 400;\">Social media is a very powerful and a potential tool we have. There are a lot of lead generating opportunities from popular social networking platforms like Facebook, Instagram, LinkedIn and YouTube. </span>\n\n<span style=\"font-weight: 400;\">Ads on Facebook and LinkedIn are great ways of generating leads for your business.  It is also a great way of creating brand awareness, which in turn will come around as leads.</span>\n\n<span style=\"font-weight: 400;\">Videos are now in trend. </span><a href=\"https://vividreal.com/blog/why-should-every-business-have-a-youtube-channel/\"><span style=\"font-weight: 400;\">Every business should have a YouTube channel. </span></a><span style=\"font-weight: 400;\">You can use your channel to publish videos related to your products or services. This is one of the most effective ways of promoting your brand. Publishing useful videos for your customers can improve your reputation online. </span>\n\n<span style=\"color: #00ccff;\"><b>Online Reputation Management </b></span>\n\n<span style=\"font-weight: 400;\">Your potential customers can change their purchasing decision if they see negative reviews about your products or services. Even though you cannot control negative criticism and reviews, you can handle the situation diplomatically. Try to solve the problem by empathizing with the customer. This is why you need a good online reputation management strategy. </span>\n\n<span style=\"font-weight: 400;\">Online reputation is the image of your brand on the internet. It is all about improving and maintaining the image of your brand. This is done by countering, weakening and eliminating negative material about your brand from the internet. </span>\n\n<span style=\"font-weight: 400;\">These are the top lead generation tips for B2B businesses that you should not overlook this year. As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now. Happy selling! </span>\n\n&nbsp;', '7 Killer Tips to Generate B2B Leads for Your Business', '', 'publish', 'open', 'open', '', '7-killer-tips-to-generate-b2b-leads-for-your-business', '', '', '2018-04-18 13:12:15', '2018-04-18 07:42:15', '', 0, 'https://vividreal.com/?p=2341', 0, 'post', '', 0),
(2342, 7, '2018-04-18 13:12:08', '2018-04-18 13:12:08', '7 Killer Tips to Generate B2B Leads for Your Business - featured image', '7 Killer Tips to Generate B2B Leads for Your Business', '', 'inherit', 'open', 'closed', '', 'b2b', '', '', '2018-04-18 13:12:08', '2018-04-18 13:12:08', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/04/b2b.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2466, 8, '2018-05-03 08:17:16', '2018-05-03 02:47:16', '<span style=\"font-weight: 400;\">If you are on the lookout for ways to improve your traffic, you probably have heard people talking about content marketing.  You might have also heard that it is one of the most important marketing techniques that will help you in the long run.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with content marketing, you should definitely reach out to us. </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What is content marketing?</b></span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/the-future-of-content-marketing-is-here/\">Content marketing</a> is the creation of quality, valuable content for free to attract and convert prospective customers. The type of content you create will have to be closely related to the products or service you provide. </span>\n\n<span style=\"font-weight: 400;\">Here is an example to let you know how content marketing works.</span>\n\n<span style=\"font-weight: 400;\">Let’s say that you are a fitness trainer and you are trying to increase your customer base. You start to write two or three expert blog posts per week.</span>\n\n<span style=\"font-weight: 400;\">Slowly, your content gets ranked in search engines.</span>\n\n<span style=\"font-weight: 400;\">People find your blog posts while searching for fitness related queries.  They keep coming back to your blog again and again for the content. It also helps your website pages to rank better for more fitness training-related search queries.</span>\n\n<span style=\"font-weight: 400;\">Establishing yourself as an expert in the field, and improved organic ranking will make more and more people feel comfortable with signing up for your training programs and taking advice from you.</span>\n\n<span style=\"font-weight: 400;\">See how content marketing helped our fitness trainer to get more business. </span>\n\n<span style=\"font-weight: 400;\">This marketing technique could be applied to most of the online businesses today. </span>\n\n<span style=\"font-weight: 400;\">If you still need more reasons to do content marketing, read on.</span>\n\n<span style=\"color: #00ccff;\"><b>Increasing</b> <b>use of Adblocking software </b></span>\n\n<span style=\"font-weight: 400;\">More and more people are voluntarily blocking out Ads. Approximately 600 million people now use Ad blocking software. Digital marketers who rely on paid Ads alone should be worried. You can relax if you are someone who exploits the benefits of content marketing as well.</span>\n\n<span style=\"font-weight: 400;\">With the creation of more quality content on your website, more and more organic traffic will come in. If your content is useful, people will visit your page again and again thus giving you steady traffic. </span>\n\n<span style=\"color: #00ccff;\"><b>Help build trust with your audience </b></span>\n\n<span style=\"font-weight: 400;\">As mentioned in the example above, exhibiting your expertise in the field will earn the trust of your audience. People will only buy or seek advice from people they trust. The more content you create, the better. </span>\n\n<span style=\"font-weight: 400;\">Take the example of the above fitness trainer. He established a bond and reputation with the people before they became his customers. </span>\n\n<span style=\"color: #00ccff;\"><b>It will also help you build brand awareness</b></span>\n\n<span style=\"font-weight: 400;\">With more content out there, the awareness about your brand will increase. People will start seeing your content more often when they look for solutions for their problems online. Not only will it increase the traffic to your website, but it will also increase your brand value as more and more people come to know about your brand. You will end up getting more business with time. </span>\n\n<span style=\"color: #00ccff;\"><b>Great for SEO</b></span><b>\n</b>\n\n<span style=\"font-weight: 400;\">Nowadays <a href=\"https://vividreal.com/5-habits-to-ditch-for-useful-seo-writing-in-2018/\">writing for people and for the sake of SEO</a> is not very different. Search engines are now smart enough to identify content that has quality. Thus, creating quality content will help you as search engines promote quality content that is useful to the public. </span>\n\n<span style=\"font-weight: 400;\">Bonus tip:</span><span style=\"font-weight: 400;\">\n</span>\n\n<span style=\"font-weight: 400;\">It is a good idea to do your keyword research before you start writing your content. This will help you get an idea of what customers want and search for. Taking this into consideration will help you make more relevant content. </span>\n\n<span style=\"color: #00ccff;\"><b>Generate more leads </b></span>\n\n<span style=\"font-weight: 400;\">One of the greatest benefits of content marketing is that it helps you generate more quality leads and sales. When you put out content that helps people find solutions to their problems, people will start coming to you for solutions. These people will be more interested in your products or services as you helped them in understanding or solve their problem. </span>\n\n<span style=\"font-weight: 400;\">Your content can reach people even before they have reached a purchasing decision which means that these people have not even heard about your competition which gives you the edge. </span>\n\n<span style=\"color: #00ccff;\"><b>Gives people a reason to come back to your website</b></span><b>\n</b>\n\n<span style=\"font-weight: 400;\">It is no secret that if you want more traffic in your website, you need more quality content. When you have quality content on your website, people will have a reason to come back to your website again and again. Why? Because you have exciting content.</span>\n\n<span style=\"font-weight: 400;\">By providing great content on your website, you are building relationships.  When the time comes for your visitors to make a purchasing decision, you will be their primary option.</span>\n\n<span style=\"color: #00ccff;\"><b>The visitors on your website might share your content on social networking platforms</b></span>\n\n<span style=\"font-weight: 400;\">This is one of the best things about content marketing. It is more likely that people share informative and interesting stuff with their peers and family. They will share your content on popular social networking platforms which will increase your exposure.</span>\n\n<span style=\"font-weight: 400;\">The leads you get out from this will have more quality as you were recommended by someone they know and trust. </span>\n\n<span style=\"color: #00ccff;\"><b>Backlinks</b></span>\n\n<span style=\"font-weight: 400;\">This is a great way of increasing your traffic and authority on the web. When you produce quality content, other websites will want to quote you. When this happens, you will get traffic from these websites. In addition to that, your authority on the web will also increase. Search engines will reward you by ranking you better. </span>\n\n<span style=\"color: #00ccff;\"><b>It costs less than traditional forms of marketing </b></span><b></b>\n\n<span style=\"font-weight: 400;\">You will be surprised to know that the cost of doing online content marketing is much lower than that of traditional forms of marketing like television and newspapers. When you put out a content online, it stays there and keeps on generating leads for you as long as you have that blog or website. </span>\n\n<span style=\"font-weight: 400;\">Almost all multinational companies have a clearly laid out content marketing strategy. They use content to reach out to new customers and retain existing ones. If you have not yet started content marketing, it is time for you to start.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with content marketing. That’s all for now, cheers!</span>', 'The Secret to Driving in More Organic Leads; Content Marketing', '', 'publish', 'open', 'open', '', 'the-secret-to-driving-in-more-organic-leads-content-marketing', '', '', '2018-05-03 08:17:16', '2018-05-03 02:47:16', '', 0, 'https://vividreal.com/?p=2466', 0, 'post', '', 0),
(2468, 9, '2018-05-03 08:31:56', '2018-05-03 03:01:56', '<span style=\"font-weight: 400;\">Okay, you are running a business and are looking for ways to advertise online. You ask digital marketers like us for suggestions. Chances are, we will suggest you <a href=\"https://vividreal.com/fb-ads-vs-googleads-which-is-best-for-your-business/\">Google search Ads or Facebook Ads</a> without second thoughts.</span>\n\n<span style=\"font-weight: 400;\">After all, the data speaks for itself. About 75 percent of search Ad revenue went to Google and 70 percent of display Ad revenue went to Facebook last year. Google gets around 3.5 billion searches per day and Facebook gets around 1.4 billion visitors every day!</span>\n\n<span style=\"font-weight: 400;\">This clearly shows the domination of these two giants in the field. Wait...does that mean these two are our only options? Hell No!...there are plenty of other options out there. One such badass option is Quora.</span>\n\n<span style=\"font-weight: 400;\">Haven’t heard about it yet?</span>\n\n<span style=\"font-weight: 400;\">Well, Quora is one of the largest question answering platforms on the web. This is a place where you get personalized answers from REAL people. According to the co-founder of Quora Adam D\'Angelo, it has about 100 million unique visitors every month. Not bad right?</span>\n\n<span style=\"font-weight: 400;\">Quora was founded in June 2009 and the website was made available to the public on June 21, 2010. Now...fast forward to 2017; Quora announced its paid Ad program. It is too soon to judge the effectiveness of these paid Ads but there are some other free things that you can do with Quora that can boost your online presence. </span>\n\n<span style=\"font-weight: 400;\">Did I say free? Yes...I did!</span>\n\n<span style=\"font-weight: 400;\">Go get an account on Quora and start answering some questions related to your business or industry. It is very similar to signing up for any other social networking sites you already have accounts with.</span>\n\n<span style=\"font-weight: 400;\">As I have told you, Quora is a Q&amp;A platform and they do not approve of self-promotion but...there are certain ways by which you can promote your brand.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">\n</span><span style=\"color: #33cccc;\"><b>Number one:</b></span><span style=\"font-weight: 400;\"> Each time you write an answer on Quora, your bio shows up next to your answer. <span style=\"color: #33cccc;\"> </span></span><span style=\"color: #33cccc;\"><b>Use your bio to promote your brand. </b></span><span style=\"font-weight: 400;\"><span style=\"color: #33cccc;\"> </span><img class=\"aligncenter size-large wp-image-2469\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-19-1024x495.png\" alt=\"\" width=\"604\" height=\"292\" /></span>\n\n<span style=\"font-weight: 400;\">The bio that you can see is only 50 characters. Make sure you include your brand name and title in this first 50 characters. You can also add multiple credentials according to the answers you give. Here is the catch, you can add clickable links to your bio as well. </span>\n\n<span style=\"color: #33cccc;\"><b>Number 2:</b> <b>Start answering questions related to your industry</b></span><span style=\"font-weight: 400;\"><span style=\"color: #33cccc;\">.</span> This can project you as an authoritative figure in your field ( provided you give quality answers).  Make sure you are not making any grammatical errors. It is a good idea to show your answers to someone before publishing. </span>\n\n<span style=\"color: #33cccc;\"><b>Number 3:</b> </span><b><span style=\"color: #33cccc;\">Give links to your website at the bottom of your answers</span>.</b><span style=\"font-weight: 400;\"> Ask your readers to take a look for more insights. If you have a blog, ask them to subscribe for more of your content. This is an effective way of creating leads. How hard was that?</span>\n\n<span style=\"color: #33cccc;\"><b>Number 4: </b><b>Create a page for your company</b></span><span style=\"font-weight: 400;\"><span style=\"color: #33cccc;\">.</span> Almost all top brands have a page on Quora. Start a discussion about your brand. If you already have one, give some quality answers. I repeat, </span><span style=\"color: #33cccc;\"><b>quality </b></span><span style=\"font-weight: 400;\">answers. </span>\n\n<span style=\"font-weight: 400;\">Quora is a place where you can interact with your customers directly. Spend some time on it and the results are guaranteed. </span>\n\n<span style=\"color: #33cccc;\"><b>Paid Advertising on Quora </b></span>\n\n<span style=\"font-weight: 400;\">If you are someone who does all your Ads on either Google or Facebook, it won’t be a bad idea to consider some diversification. As the old saying goes, </span><span style=\"color: #33cccc;\"><b>‘Don’t keep all the eggs in a single basket’.</b></span>\n\n<span style=\"font-weight: 400;\">Quora is a platform you can use to diversify your investment in Ads. Last year they announced that they had nearly doubled their monthly user base from 100 million to 195 million over the past year. Those are impressive numbers.</span>\n\n<span style=\"font-weight: 400;\">What makes Quora different from the most popular Ad platforms like Google and Facebook is that </span><span style=\"font-weight: 400;\">you bid for questions instead of keywords.</span><span style=\"font-weight: 400;\"> Quora has a wide range of questions related to almost everything under the Sun. You just need to find the questions related to your business or industry and bid for it. </span>\n\n<span style=\"font-weight: 400;\">Being a new advertising platform, </span><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/blog/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/\">Cost Per Click (CPC)</a> is pretty low.</span><span style=\"font-weight: 400;\"> You could advertise to a large group of people interested in your industry without breaking the bank. </span>\n\n<span style=\"font-weight: 400;\">With the right amount of creativity and strategy, you can make any campaigns a success. Quora is not any different. Keep experimenting, keep learning. That\'s the only way to survive in the advertising world.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Quora; Another Platform to Promote Your Business Online', '', 'publish', 'open', 'open', '', 'quora-another-platform-to-promote-your-business-online', '', '', '2018-05-03 08:31:56', '2018-05-03 03:01:56', '', 0, 'https://vividreal.com/?p=2468', 0, 'post', '', 0),
(2561, 1, '2018-05-17 14:51:39', '2018-05-17 09:21:39', '<span style=\"font-weight: 400;\">Imagine that you are a local car dealer who has exclusive rights to selling a particular brand in your area. Your customers will be people in and around your city. Won’t it be useless advertising to people in other cities about your store?</span>\n\n<span style=\"font-weight: 400;\">This is where location targeting comes into play while doing Google Ads. It allows you to show your Ads only to those people in and around your city who have access to your store. This helps you increase the ROI of the Ads you do.</span>\n\n<span style=\"font-weight: 400;\">Google’s location targeting is a great way of increasing the ROI of your<a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\"> PPC Ads.</a></span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>So, What exactly is Google’s Location Targeting/ Geographic targeting? </b></span>\n\n<span style=\"font-weight: 400;\">In simple terms, you tell Google where to show your Ads and Google shows them only in that particular location. Simple right?</span>\n\n<span style=\"color: #00ccff;\"><b>What are the different types of location targeting that Google offers? </b></span>\n\n<span style=\"font-weight: 400;\">Google offers different ways to target the geography you want to reach. Whether you want to target entire countries or focus in select neighborhoods, you can use geographic targeting to reach your targeted audience. </span>\n\n<span style=\"font-weight: 400;\">These are the geographic options available for targeting with Google. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Country:</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">If you have a large business that operates internationally or has a store that offers to ship to multiple counties, this is a good option for you. Use this option to target entire countries. </span>\n\n<img class=\"aligncenter size-large wp-image-2562\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-42-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>State/province</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Target states or provinces in a particular country. </span>\n\n<span style=\"font-weight: 400;\">This can be a good option if you operate in different states/province in a country. </span>\n\n<img class=\"aligncenter size-large wp-image-2563\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-46-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>DMA</b><span style=\"font-weight: 400;\"> (Designated Market Area, essentially a metro )</span></span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can use this type of targeting if your primary audience is people in a particular metropolitan area.</span>\n\n<img class=\"aligncenter size-large wp-image-2564\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-55-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Congressional district</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Targeting districts. If you operate only in certain districts, this option is for you.  </span>\n\n<img class=\"aligncenter size-large wp-image-2565\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-51-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n<ul>\n 	<li><b><span style=\"font-weight: 400;\">Target entire </span><span style=\"color: #00ccff;\">cities.</span><span style=\"font-weight: 400;\"> This is the best option for businesses that operate in cities.  </span></b></li>\n</ul>\n<img class=\"aligncenter size-large wp-image-2569\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-52-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n<ul>\n 	<li><span style=\"font-weight: 400;\">Target your Ads only to a specific </span><span style=\"color: #00ccff;\"><strong>Postal Code</strong> </span><span style=\"font-weight: 400;\">for more precision. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"aligncenter size-large wp-image-2570\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-53-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"font-weight: 400;\">It doesn’t end there. You can target places like <span style=\"color: #00ccff;\"><strong>airports, colleges, and other commercial areas.</strong></span></span>\n\n<img class=\"aligncenter size-large wp-image-2571\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-56-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"font-weight: 400;\"> You can also set up <span style=\"color: #00ccff;\"><strong>r</strong><strong>adius targeting</strong></span>, setting a fixed area around a point on the map. </span>\n\n<span style=\"color: #00ccff;\"><b>Exclude areas </b></span>\n\n<span style=\"font-weight: 400;\">Another feature that is very useful is that you can exclude areas that you do not operate in. If you are operating in India and have stores in every state except Jammu and Kashmir, you can exclude Jammu and Kashmir (See the Screenshot below).</span>\n\n<img class=\"aligncenter size-large wp-image-2572\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-43-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"font-weight: 400;\">This can avoid clicks and leads coming from the regions that you do not operate in.</span>\n\n<span style=\"color: #00ccff;\"><b>On a closing note</b></span>\n\n<span style=\"font-weight: 400;\">While doing Google Ads, it’s best to experiment with different combinations of targeting.  You can target people who are searching for certain areas or you can target people physically located in certain areas.   You can also club location targeting with search intent to get the desired result.</span>\n\n<span style=\"font-weight: 400;\">Google is not going to know exactly where each and every searcher is located. In order to show ads for searches from unknown or unclear locations, you need another set of ads in each set. This can be shown when the location of the searcher is unclear. </span>\n\n<span style=\"font-weight: 400;\">All the options mentioned above can be mixed and matched in order to get the maximum results.</span>\n\n<span style=\"font-weight: 400;\">By using Google’s location targeting effectively you can reach out to your customers with a message that is right for them and thereby increase your ROI.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'PPC Ads: Use Geographic Targeting the Right Way', '', 'publish', 'open', 'open', '', 'ppc-ads-use-geographic-targeting-the-right-way', '', '', '2018-05-17 14:51:39', '2018-05-17 09:21:39', '', 0, 'https://vividreal.com/?p=2561', 0, 'post', '', 0),
(2562, 7, '2018-09-13 17:29:26', '2018-09-13 11:59:26', 'Google ads banner background', 'Google ads background', '', 'inherit', 'open', 'closed', '', 'adwords02', '', '', '2018-09-13 17:29:26', '2018-09-13 11:59:26', '', 2309, 'http://localhost/vividreal/wp-content/uploads/2018/09/adwords02.png', 0, 'attachment', 'image/png', 0),
(2569, 7, '2018-09-14 11:57:32', '2018-09-14 06:27:32', 'shopify banner background', 'shopify banner background', '', 'inherit', 'open', 'closed', '', 'shopify02', '', '', '2018-09-14 11:57:32', '2018-09-14 06:27:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/09/shopify02.png', 0, 'attachment', 'image/png', 0),
(2573, 7, '2018-05-17 13:48:11', '2018-05-17 13:48:11', 'Geographic targeting for PPC ads - featured image', 'Geographic targeting for PPC ads', '', 'inherit', 'open', 'closed', '', 'geographic-targeting-for-ppc-ads', '', '', '2018-05-17 13:48:11', '2018-05-17 13:48:11', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/Geographic-targeting-for-PPC-ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(2575, 1, '2018-05-17 14:42:42', '2018-05-17 09:12:42', '<span style=\"font-weight: 400;\">SEO is not always so hard. Some aspects of it like claiming your local business in Google My Business (GMB) listing is really simple. </span>\n\n<span style=\"font-weight: 400;\">Not only will it help your business rank better but it will also show you up in Google’s local pack and Google maps. </span>\n\n<span style=\"font-weight: 400;\">Here are some steps to optimize your Google My Business listings.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 1</b></span>\n\n<span style=\"font-weight: 400;\">If you have not yet verified your Google my business listing, let’s start with that. Go to </span><a href=\"http://www.google.com/business\"><span style=\"font-weight: 400;\">http://www.google.com/business</span></a><span style=\"font-weight: 400;\"> and claim your business right away.</span>\n\n<img class=\"aligncenter size-large wp-image-2576\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-70-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"font-weight: 400;\">Most business owners claim their GMB listing and then forget about it. These people are missing out on many other features that Google offers. </span>\n\nThey are also not aware of the fact that anyone can make changes to their listings. Even though Google notify you of the change, most often it goes unnoticed. This is why you need to frequently check your GMB listings.\n\n<img class=\"aligncenter size-full wp-image-2577\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-71.png\" alt=\"\" width=\"495\" height=\"485\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 2 </b></span>\n\n<i><span style=\"font-weight: 400;\">Feed Google with Information</span></i><span style=\"font-weight: 400;\"> about your business. When you have answered all the questions about your business, Google will have a pretty good understanding about your business. </span>\n\n<span style=\"font-weight: 400;\">Keep in mind that if you do not do it, someone else could. Many are oblivion to the fact that other people can suggest and edit information about them on the GMB listings. </span>\n\n<span style=\"font-weight: 400;\">Google does send out notifications when changes are made but most often they go unnoticed. </span>\n\n<span style=\"font-weight: 400;\">This is why you should regularly log into GMB listings and see if all the information about you are correct. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 3</b></span>\n\n<i><span style=\"font-weight: 400;\">Google my business posts</span></i>\n\n<span style=\"font-weight: 400;\">GMB posts are like Ads. They show up in Google search in your GMB listing and on Google maps. </span>\n\n<img class=\"aligncenter size-full wp-image-2578\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-72.png\" alt=\"\" width=\"468\" height=\"180\" />\n\n<span style=\"font-weight: 400;\">In order to start using posts, you need to log in to your GMB account. In the dashboard, you will see an option called ‘posts’ on the left-hand side of the dashboard. </span>\n\n<span style=\"font-weight: 400;\">You can add photos, text, links to other websites and even add a call to action. This basically functions like an Ad. People who search for you will be seeing this. It is ideal to post your promotions and stuff here as it shows up in the knowledge panel. It will help you stand out from your competition.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 4</b></span>\n\n<i><span style=\"font-weight: 400;\">Booking buttons</span></i>\n\n<span style=\"font-weight: 400;\">This a very useful feature of GMB listings. It allows your customers to make appointments and make bookings without leaving Google. In order to do that, you can use Google local search Ads or use any of the booking providers that Google supports. This will help increase lead generation or boost your sales.</span>\n\n<img class=\"aligncenter size-full wp-image-2579\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-68.png\" alt=\"\" width=\"716\" height=\"496\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 5</b></span>\n\n<i><span style=\"font-weight: 400;\">Messaging</span></i>\n\n<span style=\"font-weight: 400;\">Many of the business owners do not know that they can get text messages from their customers through Google. You can also a set up an automated message to people messaging you. </span>\n\n<img class=\"aligncenter size-large wp-image-2580\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-73-1024x450.png\" alt=\"\" width=\"604\" height=\"265\" />\n\n<span style=\"font-weight: 400;\">If you do not like to get text messages, you can install the Google’s Allo app. You can connect your business phone number with the App and receive all the messages there. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 6</b></span>\n\n<i><span style=\"font-weight: 400;\">Question and Answers </span></i>\n\n<span style=\"font-weight: 400;\">This is another interesting feature of GMB listings. Your customers and prospective customers can ask questions about your products or service and you can answer them. </span>\n\n<span style=\"font-weight: 400;\">This is a great way of making conversation with your customers directly. According to Google, more than 60 percent of questions remain unanswered. Answer each and every question you get. Let people know that you care about them. </span>\n\n<img class=\"aligncenter size-full wp-image-2581\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-69.png\" alt=\"\" width=\"941\" height=\"494\" />\n\n<span style=\"font-weight: 400;\">Google send out email notifications when a new question about your business is added. Look out for these emails and respond to it at once. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 7 </b></span>\n\n<i><span style=\"font-weight: 400;\">Online reviews </span></i>\n\n<span style=\"font-weight: 400;\">Online reviews are very important part of your business. Studies show that more than 80 percent of people refer to online reviews before making a purchase decision. </span>\n\n<span style=\"font-weight: 400;\">  </span><span style=\"font-weight: 400;\">There is nothing wrong with asking your customers to leave a review online. Do not freak out if you get a negative review. Carefully analyse the situation and act on it. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 8</b></span>\n\n<i><span style=\"font-weight: 400;\">Business Descriptions </span></i>\n\n<span style=\"font-weight: 400;\">This is a new development from Google. You can now tell your story in your business description. Tell your customers what makes you different from your competition. </span>\n\n<span style=\"font-weight: 400;\">You will now have 750 characters to write up a description about your business but only 250 characters will show up in the knowledge panel. Make sure you include the most important information in the first 250 characters. </span>\n\n<span style=\"color: #00ccff;\"><b>Final note </b></span>\n\n<span style=\"font-weight: 400;\">If you do all this carefully, your business will rank above your competition. There are plenty of other things you can do with Google My Business listings. Google will keep introducing new features to it. Make sure to stay updated. </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '8 steps to optimize your Google My Business listings', '', 'publish', 'open', 'open', '', '8-steps-to-optimize-your-google-my-business-listing', '', '', '2018-05-17 14:42:42', '2018-05-17 09:12:42', '', 0, 'https://vividreal.com/?p=2575', 0, 'post', '', 0),
(2577, 7, '2018-09-18 19:59:06', '2018-09-18 14:29:06', 'wordpress page banner', 'wordpress banner', '', 'inherit', 'open', 'closed', '', 'wordpress01', '', '', '2018-09-18 19:59:06', '2018-09-18 14:29:06', '', 2317, 'http://localhost/vividreal/wp-content/uploads/2018/09/wordpress01.png', 0, 'attachment', 'image/png', 0),
(2578, 7, '2018-09-18 19:59:07', '2018-09-18 14:29:07', 'wordpress page banner background', 'wordpress background', '', 'inherit', 'open', 'closed', '', 'wordpress02', '', '', '2018-09-18 19:59:07', '2018-09-18 14:29:07', '', 2317, 'http://localhost/vividreal/wp-content/uploads/2018/09/wordpress02.png', 0, 'attachment', 'image/png', 0),
(2582, 7, '2018-05-17 14:00:03', '2018-05-17 14:00:03', 'Google my business listing - featured image', 'Google my business listing', '', 'inherit', 'open', 'closed', '', 'google-my-business-listing', '', '', '2018-05-17 14:00:03', '2018-05-17 14:00:03', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/Google-my-business-listing.jpg', 0, 'attachment', 'image/jpeg', 0),
(2584, 1, '2018-05-17 14:16:00', '2018-05-17 08:46:00', '<span style=\"font-weight: 400;\">When it comes to business, your reputation is your number one asset. Customers often rely on the opinions of others while making purchase decisions. This process has now been made easy with the advent of the Internet. </span>\n\n<span style=\"font-weight: 400;\">According to studies, most customers are influenced by online customer reviews when deciding to buy. </span>\n\n<span style=\"font-weight: 400;\">Many businesses still do not understand the<a href=\"https://vividreal.com/how-to-use-online-reviews-to-boost-your-visibility/\"> importance of online reviews</a> and brand reputation management. There are many instances of companies being terribly affected by online reviews made by an angry customer.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Reviews show up on top of the search engines</b></span>\n\n<span style=\"font-weight: 400;\">When people search for a local business, Google comes up with some suggestions. Most often these suggestions will have reviews and ratings along with it. The ratings and reviews on other rating sites will also show up in the organic search results.</span>\n\n<img class=\"aligncenter size-large wp-image-2585\" src=\"https://vividreal.com/wp-content/uploads/2018/05/Screenshot-1-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"color: #00ccff;\"><b>Online Reputation Management </b></span>\n\n<span style=\"font-weight: 400;\">Online reputation management is simply the process of controlling what comes up when someone looks you up online. How you look online will have a direct impact on your business. Negative items that show up online can cause serious damage to your business whereas positive things that show up can actually help your business.</span>\n\n<span style=\"font-weight: 400;\">Negative reviews are something that bugs almost all business owners today. In some extreme cases, companies even had to pull legal action for purposefully defaming the company through negative reviews. This is not a very constructive strategy. Today, we will discuss how to deal with negative reviews and build a strong online reputation strategy. </span>\n\n<span style=\"color: #00ccff;\"><b>Why is Online Reputation Management important? </b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People are looking you up online and making decisions based on what they find. It’s been proved that people tend to do business with people who have positive information about them on the internet rather than with people who have negative things about them online.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The internet makes it easy for anyone to say anything about you on the internet. It could be your competition or someone with whom you have enmity with. They could easily post something negative about you and that can show up when people search for you.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Everything we do online is recorded. The Facebook status update you made years ago, the tweets you made, everything is somewhere online. A Google search about you or your company can show them in the search results.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having positive content about you can help make you look better online but most people do not know how to do it. If you have some negative things about you online, it is actually possible to bury it with positive content and have a positive footprint on the internet but most people do not know how to do it. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Online reputation management funnel has three stages </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building your reputation </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintaining your reputation </span></li>\n</ol>\n<span style=\"color: #00ccff;\"><strong>1. Monitoring</strong></span>\n\n<span style=\"font-weight: 400;\">Y</span><span style=\"font-weight: 400;\">ou need to be on vigil about what’s happening online. Keep track of the conversations about your brand. </span>\n\n<span style=\"font-weight: 400;\">Most of the conversations happen on popular social media sites like Twitter, Facebook and Google Plus. There are a lot of tools available to keep track of the mention of your brand name in social media, </span>\n\n<span style=\"font-weight: 400;\">One such tool is called ‘<a href=\"https://sproutsocial.com\">Sprout Social’</a>. It helps you identify the conversations about your brand name and notify you about the same. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Building your reputation</b></span>\n\n<span style=\"font-weight: 400;\">You need to consciously put positive content about you and your company. Open accounts on all social media sites with your brand name. Use it to promote your brand. </span>\n\nStart a website with proper SEO so that it gets ranked on top of the search results. Put information about your products or services on your website.\n\n<span style=\"font-weight: 400;\">It is a good idea to start a blog along with your website. Post quality content regularly. Content marketing is one of the best ways to reach your customers.</span>\n\n<span style=\"color: #00ccff;\"><strong>3</strong>.<strong> Maintaining your reputation</strong></span>\n\nNo matter how perfectly you run your business, negative reviews will come. It gets worse when these negative reviews result in losing your customers.\n\n<span style=\"font-weight: 400;\">Responding to the heat of the moment with defenses is not a very good idea. Many big companies have made this mistake in the past.<a href=\"https://metro.co.uk/2010/03/18/kitkats-are-killing-endangered-orangutans-176442/\"> Nestle responding to the ‘orangutan’ video by Greenpeace is an epic fail of online reputation management.</a> They made a come back by employing the right strategy.  </span>\n\n<span style=\"color: #00ccff;\"><strong>Dealing with negative reviews</strong></span>\n\n<span style=\"font-weight: 400;\">First of all, do not panic. Take a deep breath and think. Does that review require a response from you? Is your critic genuine? If yes, respond to it. </span>\n\n<span style=\"font-weight: 400;\">Give an apology and take responsibility. Offer to solve the problem. Doing this will earn you respect. It will also show your prospective customers that you care about your customers. </span>\n\n<span style=\"font-weight: 400;\">Use your best judgment while dealing with negative reviews. It is sometimes beneficial to take the discussion offline and solve it there. Engaging in an online shouting match with an online bully can cause more harm than good. </span>\n\n<span style=\"font-weight: 400;\">Take action immediately. If a customer has gone through the trouble of writing a negative review, he is expecting a solution. Act immediately and solve the problem. You can politely ask your customer to change the review after his problem is solved. </span>\n\n<span style=\"color: #00ccff;\"><strong>Points to remember</strong></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never lose your temper. Do not take it personally. Always keep it polite and professional. </span><span style=\"font-weight: 400;\">\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only address genuine concerns. Never let a bully draw you into an online shouting match. </span><span style=\"font-weight: 400;\">\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be direct and straight to the point. Use correct spellings and grammar. Leave no space for misunderstanding or misinterpretation. </span><span style=\"font-weight: 400;\">\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thank reviewers for taking the time to bring bad experiences to your attention. Show them that you have awesome customer service. Show some empathy, it goes a long way.</span><span style=\"font-weight: 400;\">\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apologize when you are at fault. Do not take responsibility for those things you weren\'t at fault.  </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are dealing with an online bully, just walk away. There is no appeasing them.  </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Key Takeaway</b></span>\n\n<span style=\"font-weight: 400;\">No matter how perfect your products or services are, there will always be someone to criticize you. Do not let these criticisms ruin your business. Learn to make use of criticism to grow your business.   </span>\n\n<span style=\"font-weight: 400;\">Take ownership of all your social media profiles. Closely monitor the conversation happening around your brand name. Respond to negative reviews quickly with great care. </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Dealing with Negative Reviews - How and When?', '', 'publish', 'open', 'open', '', 'dealing-with-negative-reviews-how-and-when', '', '', '2018-05-17 14:16:00', '2018-05-17 08:46:00', '', 0, 'https://vividreal.com/?p=2584', 0, 'post', '', 0),
(2662, 7, '2018-06-08 11:30:31', '2018-06-08 11:30:31', 'Different campaign types - featured image', 'Different campaign types', '', 'inherit', 'open', 'closed', '', 'different-campaign-types-copy', '', '', '2018-06-08 11:30:31', '2018-06-08 11:30:31', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/Different-campaign-types-copy.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2665, 7, '2018-06-08 13:09:40', '2018-06-08 07:39:40', '<span style=\"font-weight: 400;\">All of you must have heard the term “Keyword” over a zillion times. That’s because keywords are the epicenter of PPC advertising in Google Ads.</span>\n\n<span style=\"font-weight: 400;\">There are different ad groups in each campaign and each of these groups have keywords that are similar in nature. Keywords are what qualifies your ads to be shown for searches on Google.</span>\n\n<span style=\"font-weight: 400;\">All that being said, how many of you know that there is something called “Negative Keywords” that are equally important in your Google Ads campaign?</span>\n\n<span style=\"font-weight: 400;\">In order to target your Ads effectively, keywords are not just enough. You need a constantly growing <a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\">negative keyword</a> list as well. </span>\n\n<span style=\"font-weight: 400;\">For <a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\">PPC Ads</a>, each and every click you get is costing you money. It is of utmost importance that you ensure that each keyword brings value to the campaign.</span>\n\n<span style=\"font-weight: 400;\">Before diving into negative keywords, we need to understand different match types as well. There are 4 different match types: Exact Match, Phrase Match, Broad Match or Broad Match Modifier. </span>\n\n<span style=\"font-weight: 400;\">We, digital marketers, use combinations of all these match types when making our keywords or negative keywords lists.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Exact match</b></span>\n\n<b></b><span style=\"font-weight: 400;\">An exact match type is the most targeted of all the five. When you apply exact match targeting to a keyword, Your Ads will show only for search terms that exactly match the keyword you set with all the words present, in the same order and without any words before or after or in between.</span>\n\n<span style=\"color: #00ccff;\"><b>Phrase Match</b></span>\n\n<b></b><span style=\"font-weight: 400;\">When you set to phrase match targeting, your Ad will be shown only if the search query contains all the words in the phrase (Close variants will also apply), in the same order without any words in between. The search term can have other words before or after the keyword.</span>\n\n<span style=\"color: #00ccff;\"><b>Broad match</b></span>\n\n<span style=\"font-weight: 400;\">This is the match type that will give you the most traffic. It is a keyword or a string of keywords that will trigger if any of those keywords or variations of them (Singular/Plural, synonyms) are searched for. If you don\'t select any matching option when adding a keyword, Google Ads assign broad match targeting to it by default. </span>\n\n<span style=\"color: #00ccff;\"><b>Broad Match Modifier</b></span>\n\n<span style=\"font-weight: 400;\">This match type is similar to the board match but is more refined. This match type involves putting a plus sign (+) before the keyword you want in the search query.</span>\n\n<span style=\"color: #00ccff;\"><b>Note</b></span>\n\n<span style=\"font-weight: 400;\">Make sure that you use phrase match or exact match types for your negative keywords or else you will be accidentally missing out on keywords that you want your Ad to be shown for. </span>\n\n<span style=\"color: #00ccff;\"><b>What are negative keywords? </b></span>\n\n<span style=\"font-weight: 400;\">Negative keywords are a type of keywords that will not allow your Ad to show up for a certain word or phrase.</span>\n\n<span style=\"font-weight: 400;\">For example, if you are selling books online and you have set up an Ad campaign that involves the keyword ‘books’. Your Ad will be showing up for a number of phrases that involves the word ‘Books’ like, ‘Free books’ and ‘Free book download’.</span>\n\n<span style=\"font-weight: 400;\">Since you aren\'t giving out anything for free, searchers coming from these keyword phrases will be disappointed and you will be losing money. </span>\n\n<span style=\"font-weight: 400;\">You can solve this problem by adding the term \'free’ as a negative keyword, your Ad will not be shown for any search that involves the word ‘free’. It thus helps you eliminate people who are looking for free books or offer free products for that matter. </span>\n\n<span style=\"color: #00ccff;\"><b>What are the benefits of negative keywords?</b></span>\n\n<span style=\"font-weight: 400;\">\'Negative keyword\' is one of the most valuable tools in a digital marketer’s quiver. It is very critical that you use negative keywords wisely for a positive ROI and maximum profit or else, a major chunk of your hard earned money may simply go down in the drain </span>\n\n<span style=\"font-weight: 400;\">Here is why you should use negative keywords in your campaigns; </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It helps you filter out clicks and traffic that doesn’t bring any value. By adding negative keywords you tell Google where not to show your Ads. This helps you in keeping irreverent traffic at bay. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By reducing the irrelevant traffic, your average cost per click (CPR) will also go down. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Click through rate (CTR) of your Ad will improve the right kind of traffic will be coming to your website/landing page.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">All of this will have a long-term positive impact on the Quality Score of your keywords which in turn will reduce the Cost per Click(CPC) of your Ads. </span>\n\n<span style=\"color: #00ccff;\"><b>How to build your negative keyword list?</b></span>\n\n<span style=\"font-weight: 400;\">Navigate to ‘Keywords’ tab and then go to the sub-tab named “Search Terms”. Then select a campaign or ad group from the left navigation to see your search terms for the selected criteria.</span>\n\n<span style=\"font-weight: 400;\">You can also see the reports for different time frames by selecting the calendar for different periods. Review each item in the list thoroughly and compare it with two factors:</span>\n\n<span style=\"font-weight: 400;\">1. How are these search terms contributing to the overall results and ROI?</span>\n\n2. Are these keywords fully relevant to your products or services?\n\n<span style=\"font-weight: 400;\">If you see that any of the terms in the report is not contributing towards your campaign objective, add that particular term as a negative keyword with the right keyword matching option.</span>\n\n<span style=\"font-weight: 400;\">For example, Imagine that you sell sports shoes and you have a phrase match keyword “shoes online” in your campaign. If you find that you are getting a lot of traffic for “leather shoes online”, you are losing money on a keyword that doesn’t bring any value as you don’t sell leather shoes. In this case, you need to add “leather” as a phrase match negative keyword in your list.</span>\n\n<span style=\"font-weight: 400;\">It is absolutely important that you review your search reports on a regular basis and add irrelevant terms as negative keywords at least once in every two or three weeks.</span>\n\n<span style=\"font-weight: 400;\">As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now. Happy advertising! :) </span>', 'How big is your negative keyword list?', '', 'publish', 'open', 'open', '', 'how-big-is-your-negative-keyword-list', '', '', '2018-06-08 13:09:40', '2018-06-08 07:39:40', '', 0, 'https://vividreal.com/?p=2665', 0, 'post', '', 0),
(2666, 7, '2018-06-08 13:08:15', '2018-06-08 13:08:15', 'Negative keywords - featured image', 'Negative keywords', '', 'inherit', 'open', 'closed', '', 'negative-key-words-copy', '', '', '2018-06-08 13:08:15', '2018-06-08 13:08:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/Negative-key-words-copy.jpg', 0, 'attachment', 'image/jpeg', 0),
(2693, 8, '2018-06-25 03:56:16', '2018-06-24 22:26:16', 'Have you tried advertising on Facebook and have little idea as to why you haven’t got the expected results or ROI? Then buckle up. This blog aims to throw light on some of the common mistakes that inexperienced advertisers make while setting up and running <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook ads</a> and how to fix them.\n\nFacebook is undoubtedly an enormous treasure mine for digital advertisers. It is an immensely omnipotent tool that helps you achieve fruitful results within a short span of time, only if you really know how to explore its capabilities precisely. I have seen many advertisers spending a substantial amount of money on Facebook Ads, but not gaining much ROI due to the mistakes they keep committing over and over again.\n\nIf you don’t want to end up this way, I must say that you should stop taking the missteps I have listed out below when advertising on Facebook -\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk. Moving on...</span>\n\n<span style=\"color: #00ccff;\"><strong>1. No clue about campaign objectives</strong></span>\nThis is the foremost step to setting your campaign right. When you start creating your campaign, you are required to choose your advertising objective. If you intend to receive leads from your ad campaign, choose ‘lead generation’. Else, If you intend to increase the number of visits to your website, then choose ‘traffic’ and so on. Don’t ever mix up with the objectives if you don’t want your ad budget go waste.\n\n<span style=\"color: #00ccff;\"><strong>2. Having no clear insight into targeting</strong></span>\nFacebook Advertising is ALL about getting the targeting right. Targeting plays a significant role in deciding the success of your ad campaigns.\n\nYou need to first decide and focus on the right people to show your ads to. Time and again I see that most newbie advertisers (and also some experienced ones) have no clue about setting the right targeting for Facebook ads. Displaying your ads to the wrong set of the audience is clearly a waste of money.\n\nMake the most of Facebook’s powerful capabilities to target your ads to a specific set of audience - The ones that are the likeliest to take the desired actions. Explore the full potential of the detailed targeting that Facebook permits like - Age, gender, location, language, interests, the field of study, job titles and lot more. Depending on the targeting you have set, Facebook will suggest some similar targeting options which I highly recommend you to make use of.\n\nOnce you set the targeting, Facebook will show you the potential reach of your ads. Always make sure that the audience selection is fairly broad. Not too broad or too specific.\n\n<span style=\"color: #00ccff;\"><strong>3. Ignoring the campaign after setting up</strong></span>\nIf you have approached Facebook advertising campaigns as ‘set it and forget it’, then you’ve committed a great blunder, my friend. Once you have set up an ad campaign, you SHOULD analyze its performance then make the necessary optimizations right after the learning phase is over. Keep doing this regularly, throughout the running of your ad campaign. Else, you will just watch your ad budget getting drained.\n\nMake use of Facebook’s powerful Ads reporting tool to gain insights like - determining the specific set of audience who has the least CPA(Cost Per Acquisition). You can then channel your advertisement budget for this audience and ensure that your hard-earned money is rightly utilized. The Ad reporting tool lets you track performance at the ad level, ad set level or even at the campaign level. Use breakdowns to see the age of your audience, their gender, their geographic location and much more.\n\n<span style=\"color: #00ccff;\"><strong>4. Not experimenting with different ads and ad sets</strong></span>\nHave you ever tried out different variations of your Ads - creating them under the same ad set with different images and ad text? If not, please take note that Facebook always prefers to show only the best performing ad to your audience. Based on the initial performance of the Ads, Facebook knows which Ad was preferred more by your audience and decides to display that ad more from then on. This is a great advantage for you as you get to know which image and text combination works best and you can bet your money on that.\n\nThat being said, don’t stuff all your ads to just one ad set. Try out different ad sets with different targeting and bidding - You just have to test and see which combination works best and gives you the best ROI.\n\n<span style=\"color: #00ccff;\"><strong>5. Cramming too much text on the ad image</strong></span>\nWell, if you have been cramming lots of text on your ad image, then let me assure you, it has been seriously affecting your ad performance. Ads with little to no text are preferred by Facebook. The rule is that the text should occupy only 20% of your Ad image. Try reducing the amount of text and including it in the text area of your Ad. In case it is not possible to do so, then reduce the font of the text used in the image to a suitable size.\n\nYou might be wondering how to check whether the image text is optimal or not. You have a tool for that- Text Overlay Tool by Facebook. Just upload your ad image to this tool before running the ad. This tool will rank the image as high, medium, low or OK based on the image text present. Images ranked as ‘OK’ will perform the best and ‘medium’ the least. If ranked ‘high’, your ad may not even run in the first place.\n\n<span style=\"color: #00ccff;\"><strong>6. Ignoring the Ad copy</strong></span>\n<a href=\"https://vividreal.com/5-tips-to-better-convert-your-social-media-ad-copy/\">Copywriting plays a vital role in the success of your Ads.</a> If you need people to take the desired actions on your Ad, then you need to have a copy that appeals to them. The perfect combination of an eye-catching ad image and ad text will work wonders for your ads - Something that you have to test over and over again until you get the desired results from your ads.\n\n<span style=\"color: #00ccff;\"><strong>7. Having no clear call to action</strong></span>\nAnother grave mistake that few advertisers tend to commit is not specifying the right call to action in the ads. Even if your ad copy is great and people really like your ad, what is the point if the Ad does not give them any clue about the action they’d have to take?\nSetting the wrong call to action button is also something you should avoid at any cost.\n\nWhile setting up the ad you can choose the call to action from the following - Apply now, download, get a quote, learn more, sign up or subscribe. You must have a clear understanding of the purpose of each of these calls to action and then decide which one to choose for your ad.\n\n<span style=\"color: #00ccff;\"><strong>8. Penny-pinching on your budget</strong></span>\nHave you been spending sparingly on your Facebook ad campaigns and wondering why your budget is getting exhausted without gaining much ROI? If yes, then I have some advice for you.\nNEVER do Facebook Advertising without willing to spend a generous amount. You may be wondering why so.\nWell, you can certainly see a difference when your ad budget is fairly good, vs when it is too low. If you’re running a lead generation campaign, for instance, you’d start getting more leads at lesser CPA. So definitely there is a chance for you to reap significant ROI if you have a good ad budget.\n\n<span style=\"color: #00ccff;\"><strong>In a nutshell</strong></span>\nWhile <a href=\"https://vividreal.com/facebook-news-feed-update-to-make-ads-more-effective/\">Advertising on Facebook</a> is one of the best forms of advertising you can bet your money on, it can take a heavy toll on your hard earned money if you don’t know how to do it right.\n\nIt is very natural for new and inexperienced advertisers to commit mistakes at first and then learn from them. But going for a trial and error takes time and money.\n\nSo if you’re looking to minimize your mistakes in Facebook Advertising, follow the key points I mentioned above and make wonderful campaigns that you can always be proud of.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now. </span>Discover the joy of Facebook Advertising!', 'Stop Making These Mistakes When Advertising on Facebook', '', 'publish', 'open', 'open', '', 'stop-making-these-mistakes-when-advertising-on-facebook', '', '', '2018-06-25 03:56:16', '2018-06-24 22:26:16', '', 0, 'https://vividreal.com/?p=2693', 0, 'post', '', 0),
(2694, 7, '2018-06-25 03:52:37', '2018-06-25 03:52:37', 'Facebook ad mistakes - featured image', 'Facebook ad mistakes', '', 'inherit', 'open', 'closed', '', 'facebook-mistakes', '', '', '2018-06-25 03:52:37', '2018-06-25 03:52:37', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/Facebook-mistakes.jpg', 0, 'attachment', 'image/jpeg', 0),
(2726, 7, '2018-06-27 10:47:21', '2018-06-27 05:17:21', '<span style=\"font-weight: 400;\">If you have ever used <a href=\"https://vividreal.com/which-googleads-campaign-type-is-best-for-you/\">Google Ads</a> for your marketing purposes, you must have noticed that Ad extensions help you in different ways along with showing more details about you on your Ads.</span>\n\n<span style=\"font-weight: 400;\">There are different kinds of Ad extensions you can use, depending on the type of information you have to give your customers. One of the most important Ad extension is Sitelink extensions.  </span>\n\n<span style=\"font-weight: 400;\">Sitelink extensions enable you to add more links and add text to your ads that will take people to different pages on your website. Let it be your contact page, your flagship product or more.</span>\n\n<span style=\"font-weight: 400;\">Sitelink extensions appear in different ways in different devices</span><span style=\"font-weight: 400;\">, on a computer, it shows 2 to 4 links, which may appear on the same line or fill up to two lines of your ad.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>How do they work?</b></span>\n\n<span style=\"font-weight: 400;\">You can add Sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to). </span>\n\n<span style=\"font-weight: 400;\">Sometimes, Google will add descriptions to your Sitelinks that you have provided about those pages. You can use the automatically generated description but  It is recommended that you add descriptions yourself. This can help you make the Ads more relevant for your customers.</span>\n\n<span style=\"font-weight: 400;\">These extensions will also make your Ad more eye-catching and will help you <a href=\"https://vividreal.com/blog/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/\">increase the CTR(Click Through Rate) of your Ads.</a></span>\n\n<span style=\"color: #00ccff;\"><b>Here are some awesome features of Sitelink extensions</b></span>\n\n<span style=\"color: #00ccff;\"><b>Can be easily updated-</b></span><span style=\"font-weight: 400;\"> You can change link text and URL anytime you want. This will help you to keep your customers up to date with special offers and other features. You don’t have to create separate ads for that. </span>\n\n<span style=\"color: #00ccff;\"><b>Get detailed data about your <span style=\"color: #00ccff;\">clicks</span></b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> This is one of the greatest benefits of Sitelink extensions. You can get detailed data about how each of your links performs. You can also break down the stats by a campaign, ad group, or ad.</span>\n\n<span style=\"color: #00ccff;\"><b>Edit Sitelinks without losing your performance statistics</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span>  Your statistics will not reset if you edit your Sitelinks. </span>\n\n<span style=\"color: #00ccff;\"><b>Optimised for mobile devic<span style=\"color: #00ccff;\">es</span></b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> You can also create Sitelinks that are optimised to show on mobile devices. </span>\n\n<span style=\"color: #00ccff;\"><b>Can be scheduled</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> You can also set the dates, days of the week or times of the day your Sitelink extension must be shown. You can thus make sure that you get seen by the right kind of people at the right time. </span>\n\n<span style=\"font-weight: 400;\">The best part of Sitelink extensions is that it is free. You only have to pay for the clicks you get. You will have to pay the same amount that you pay when someone clicks your headline in the same ad. With Sitelink extension, your customers will have more options to click on.</span>\n\n<span style=\"font-weight: 400;\"> You won’t be charged for more than two clicks per impression. If someone clicks more than one link quickly, this will be treated as invalid clicks and you will not be charged.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Improve Your CTR with Sitelink Extensions', '', 'publish', 'open', 'open', '', 'how-to-improve-your-ctr-by-with-sitelink-extensions', '', '', '2018-06-27 10:47:21', '2018-06-27 05:17:21', '', 0, 'https://vividreal.com/?p=2726', 0, 'post', '', 0),
(2727, 7, '2018-06-27 10:45:36', '2018-06-27 10:45:36', 'sitelink extensions - featured image', 'sitelink extensions', '', 'inherit', 'open', 'closed', '', 'sitelink', '', '', '2018-06-27 10:45:36', '2018-06-27 10:45:36', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/sitelink.jpg', 0, 'attachment', 'image/jpeg', 0),
(2732, 7, '2018-06-27 11:02:55', '2018-06-27 05:32:55', '<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/why-digital-marketing-is-not-just-an-option-anymore/\">Are you new to online advertising?</a> Well, you will probably be wondering which platform you should use. If you ask any digital marketers like us, the answer will be either Facebook or Google or perhaps both!</span>\n\n<span style=\"font-weight: 400;\">Google and Facebook are the most popular and most effective platforms for online advertisements today. Before we go in depth into each of the two platforms let’s look up the math. </span>\n\n<span style=\"font-weight: 400;\">Google has roughly about 3.5 billion searches per day and Facebook has more than 2 billion active monthly users. Together, they account for around 80% of the money spent on online advertisements. Which means that these two are your best options for doing online ads. </span>\n\n<span style=\"font-weight: 400;\">Is one better than the other? Should you focus only on one or both? I will be answering these questions here.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What types of ad do you prefer? </b></span>\n\n<span style=\"font-weight: 400;\">Both Google and Facebook have their advantages but choosing the platform depends on your requirements.</span>\n\n<span style=\"font-weight: 400;\">There are two types of online Ads, one is Search Ads and the other is Display Ads. When it comes to Search Ads, Google being the largest search engine on the planet is the undisputed king. People see your Ads when they search for your products with the <a href=\"https://vividreal.com/blog/deadly-keyword-research-mistakes-to-avoid/\">keywords</a> you set.     </span>\n\n<span style=\"font-weight: 400;\">Facebook, on the other hand, have more detailed information about their users. They can target content and ads according to the interests of their users, their job titles, fields of study and a lot more. If you want to target your Display Ads on to specific demographics, Facebook has some definite edge over Google Display Network.  </span>\n\n<span style=\"color: #00ccff;\"><b>Do your customers know about your products?</b></span>\n\n<span style=\"font-weight: 400;\">When it comes to Google Search Ads, your ads only work if people are searching for keywords that you have put in your campaigns. Do your customers know about your brand? Will they recognize you from your competition?</span>\n\n<span style=\"font-weight: 400;\">If your products or services are new, or people still do not recognize them, Facebook can help you establish yourself with the right audience by using their precise targeting options.</span>\n\n<span style=\"font-weight: 400;\">It doesn’t mean that Google Ads targeting is totally inefficient. In fact, many of their in-market and affinity audience types bring a lot of value. But if you look at an overall picture, <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook targeting options are a lot more diverse and useful.</a></span>\n\n<span style=\"font-weight: 400;\">So, if you are looking to build brand awareness by using visually appealing ads, right targeting and a limited budget, Facebook is the place where your ads should be.</span>\n\n<span style=\"color: #00ccff;\"><b>How much are you willing to spend?</b></span>\n\n<b></b><span style=\"font-weight: 400;\">There are two factors to consider while deciding to advertise on Facebook, Google or any other platforms for that matter: Number 1,  Is your product a necessity? Number 2, Is it something that people buy out of impulse? </span>\n\n<span style=\"font-weight: 400;\">We have seen that Facebook is a good medium to drive traffic for products that generally have an impulsive buying pattern - such as clothing, jewellery, or online shopping in general.</span>\n\n<span style=\"font-weight: 400;\">On the other hand, Google has millions of searches happening every day with pure buying intentions. You may get a lower CPA in Google for a certain type of products.</span>\n\n<span style=\"font-weight: 400;\">So, probably you may want to advertise on both the channels initially and find out which channel and targeting are bringing you the best value.</span>\n\n<span style=\"color: #00ccff;\"><b>Who are you targeting?</b></span>\n\n<span style=\"font-weight: 400;\">One of the biggest benefits of Facebook is that it offers a wide range of targeting options.</span>\n\n<span style=\"font-weight: 400;\">While Google has a large number of users, Facebook has more detailed information about its users. This will allow you to target your customers more precisely. You can target your customers based on different factors like age, sex, location, educational qualification, job titles, and many more. </span>\n\n<span style=\"font-weight: 400;\">On the other hand, Google PPC search campaigns show your ads only to people searching for your keywords. Google also has a display network by which you can target audience with options like, location, placement, device etc but the targeting options are not as diverse as that of Facebook.  Both Facebook and Google have excellent retargeting options. </span>\n\n<span style=\"font-weight: 400;\">Choosing between Facebook Ads and Google Ads depends on the type of business you run or the objective you have for advertising. Doing ads simultaneously on both platforms is also a good idea if you have the budget for it.   </span>\n\n<span style=\"font-weight: 400;\">When it comes to<a href=\"https://vividreal.com/blog/7-killer-tips-to-generate-b2b-leads-for-your-business/\"> B2B marketing</a>, Facebook may not be as effective as Google but Facebook does perform well when it comes to B2C marketing.</span>\n\n<span style=\"color: #00ccff;\"><b>Key takeaway </b></span>\n\n<span style=\"font-weight: 400;\">The type of platform to advertise depends on many things like the nature of your business, the objective behind the Ad, the audience that you are trying to target and many more. </span>\n\n<span style=\"font-weight: 400;\">Both Facebook and Google have their advantages when it comes to online advertising. Carefully study the benefits of each platform and spend your money wisely. As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now.</span>\n\n<span style=\"font-weight: 400;\">Happy advertising!</span>', 'FB Ads Vs Google Ads: which is best for your business?', '', 'publish', 'open', 'open', '', 'fb-ads-vs-googleads-which-is-best-for-your-business', '', '', '2018-06-27 11:02:55', '2018-06-27 05:32:55', '', 0, 'https://vividreal.com/?p=2732', 0, 'post', '', 0),
(2733, 7, '2018-06-27 10:57:06', '2018-06-27 10:57:06', 'facebook vs google adwords - featured image', 'facebook vs google adwords', '', 'inherit', 'open', 'closed', '', 'facebook-vs-google-adwords', '', '', '2018-06-27 10:57:06', '2018-06-27 10:57:06', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/facebook-vs-google-adwords.jpg', 0, 'attachment', 'image/jpeg', 0),
(2757, 7, '2018-07-02 11:14:08', '2018-07-02 05:44:08', '<span style=\"font-weight: 400;\">The prime aim of business<a href=\"https://vividreal.com/digital-marketing/\"> for a digital marketer</a> is nothing but an optimum ROI for their marketing spend. Making clever use of those opportunities that this platform offers, paves way for greater conversions.</span>\n\n<span style=\"font-weight: 400;\">This does not mean that they need to try out each and every medium of marketing. Instead, <a href=\"https://vividreal.com/social-media-strategy-finding-the-right-social-media-platform-for-your-business/\">find the best balance that fits your business.</a></span>\n\n<span style=\"font-weight: 400;\">Instagram, being one of the widely used apps today serves as the social-hub for around 800 million users across the globe. It is always wise to ‘strike while the iron is hot!. Speaking of ‘hot iron’, Instagram is currently in trend; choosing the very app as a platform to foster sales, is a beneficial marketing strategy; for it bags more customers for you. </span>\n\n<b style=\"color: #00ccff;\">Target Achievement- A Piece of Cake! (Ensure that you bake it in Instagram!)</b>\n\n<span style=\"font-weight: 400;\">The first impression that customers have towards a product matters a lot. Their initial ‘love’ for it triggers them to toss cash for the product. The visuals and images work better in convincing the customer than 1000 words on product-description. When more eyes convince their minds about grabbing your product before the others do, there! You get to smile from the other side.</span>\n\n<span style=\"font-weight: 400;\">One of the greatest characteristics of Instagram is its high engagement with user-generated video and photo content. It gives people and businesses a unique opportunity to reach their audience with content that is attractive and engaging.</span>\n\n<span style=\"font-weight: 400;\">The vibrant photo-filters which are toned in a range of hues stands as a basic inbuilt feature of the app. It instantly beautifies your product and makes it more appealing to the customers.</span>\n\n<span style=\"color: #00ccff;\"><b>One Sea and a Thousand Channels</b></span>\n\n<span style=\"font-weight: 400;\">Want to make the customer crave for that yummy food item you sell? Or make him/her dream for the gorgeous attire you designed? The answer is now, Instagram! For it never limits the variety of businesses that could be involved. Almost all varieties of products, right from small to large scales are marketed using Instagram. So why not rise up and gift a makeover to your business, irrespective of your product-category?</span>\n\n<span style=\"color: #00ccff;\"><b>You’d Like Those ‘Likes’. Wouldn’t You?</b></span>\n\n<span style=\"font-weight: 400;\">Once you share the product’s photographs and videos on Instagram, you would witness a lot of ‘likes’ raining down to it. It boosts your confidence in the product’s acceptance. Also, it helps you in tracking the number of people who are interested in owning the product. An increased rate of likes for your item indirectly speaks of your quality, which itself can be convincing to another flock of customers out there. Why hesitate when it’s never too late to try your luck here? </span>\n\n<span style=\"color: #00ccff;\"><b>Hush! The Customer Speaks!</b></span>\n\n<span style=\"font-weight: 400;\">The customer-reviews can be positive or negative. If they are positive, smile! For it adds up to the product’s good name. <a href=\"https://vividreal.com/dealing-with-negative-reviews-how-and-when/\">What if they are negative?</a> Of course, smile again! For there lies the valuable lesson you need to focus. But who wants to follow those age-old methods of sending pigeons, ringing up or mailing to know the feedback, anymore? Instagram serves the purpose coolly with its feature of direct commenting on the pictures uploaded. Here, the customers can frankly open up their reviews.</span>\n\n<span style=\"color: #00ccff;\"><b>In a Capsule</b></span>\n\n<span style=\"font-weight: 400;\">Today, when the competition in marketing and business fields swifts up their pace, it is extremely necessary that the existing and upcoming digital marketers find creative ways to sell their products off. Instagram is a fresh string that could be tuned for this and it introduces your product to a wide range of customers. After all, it is always better to sell things under a roof where there are more people.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n&nbsp;', 'How Instagram Can Do Wonders To Your Business', '', 'publish', 'open', 'open', '', 'how-instagram-can-do-wonders-to-your-business', '', '', '2018-07-02 11:14:08', '2018-07-02 05:44:08', '', 0, 'https://vividreal.com/?p=2757', 0, 'post', '', 0),
(2759, 7, '2018-07-02 11:09:09', '2018-07-02 11:09:09', 'Boost your business with instagram - featured image', 'Boost your business with instagram', '', 'inherit', 'open', 'closed', '', 'instagram', '', '', '2018-07-02 11:09:09', '2018-07-02 11:09:09', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/07/INSTAGRAM.jpg', 0, 'attachment', 'image/jpeg', 0),
(2761, 7, '2018-07-05 11:47:39', '2018-07-05 06:17:39', '<span style=\"font-weight: 400;\">The impact that content-marketing created in the marketing avenue is remarkable. If you are a digital marketer, you must be using the existing <a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">content-marketing</a> channels like videos, pictures, editorials and what not! We know how immensely they contribute to the development of every business. </span>\n\n<span style=\"font-weight: 400;\">However, back in the days, the forms of content-marketing were different. Earlier, magazines and newspapers promoted content for marketing, while later radio and television stole the show. With the advent of blogs and video-streaming in the later era, content-marketing underwent a major transition. </span>\n\n<span style=\"font-weight: 400;\">Well, have you ever wondered if the turns and twists that it’s gonna take in future? If not, let’s do a bit of the foreseeing business now!</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with content, you should definitely reach out to us. </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>The Future Trend</b></span>\n\n<span style=\"color: #00ccff;\"><b>Augmented Reality (AR)</b></span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-full wp-image-2763\" src=\"https://vividreal.com/wp-content/uploads/2018/07/aug.png\" alt=\"\" width=\"1000\" height=\"600\" />It is a version of reality wherein artificial zones made by computer generated images are fused into the real environment. It adds up to the reality of the user’s existing environment. AR could be tagged as an effective marketing strategy for the future.</span>\n\n<span style=\"font-weight: 400;\">Unlike the idea of products got from videos or pictures, AR presents your product and its features right before the users’ eye, amidst the natural location. It enables them to analyze the product closely. If you want to gift the customers an elevated experience from your content, there is not a better idea than AR.  </span>\n\n<span style=\"color: #00ccff;\"><b>Virtual Reality (VR)</b></span>\n\n<span style=\"font-weight: 400;\">VR is already in use, but not all digital marketers have entered this room. Unlike AR, virtual reality demands you to enter a different world. There is no collaboration with your real location. Yet, the user is likely to have more focus on the product here, due to the absence of the real environment.</span>\n\n<span style=\"font-weight: 400;\">For example, The ‘Volvo VR Campaign’ which provided a free test-drive experience through VR, was highly successful.</span>\n\n<span style=\"font-weight: 400;\"> VR is cheaper in cost compared to the former.</span>\n\n<span style=\"color: #00ccff;\"><b>Artificial Intelligence (AI)</b></span>\n\n<span style=\"font-weight: 400;\">AI involves machines that work, learn, reason and self-correct as humans do. The impact created by <a href=\"https://vividreal.com/the-ai-revolution-in-digital-marketing/\">artificial intelligence</a> in almost every field is quite familiar to us. The use of AI could help in effective interaction with users or customers. It makes every process a thousand times easier when compared to manual methods. AI can predict the customers’ decisions and behaviors. It saves every data and uses them for future</span> references.\n\n<span style=\"color: #00ccff;\"><b>Live-video Streaming</b></span>\n\n<span style=\"font-weight: 400;\">Videos seem to attract users more when compared to still photographs. Among that, live-videos are people’s current choice. It leads to a closer interaction between the parties. It offers a chance for the customers to voice their opinions and even doubts. Live interaction keeps up a warm, natural tone and this can boost up their interest towards the product. <a href=\"https://vividreal.com/how-to-use-live-streaming-to-expand-your-brand/\">Live video streaming</a> is often predicted to be the suprem</span><span style=\"font-weight: 400;\">e video-content in future. </span>\n\n<span style=\"color: #00ccff;\"><b>A New Attire For Content Marketing</b></span>\n\n<span style=\"font-weight: 400;\">The futuristic approach to content marketing requires you to give alterations to the existing strategies. The policies should be designed in such a way that the right c</span><span style=\"font-weight: 400;\">ontent should reach the right audience.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of likes or content viewers should not be the ultimate objective. The goals of your business should be the real goal.\n</span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopting complex ideas and then presenting it with clarity and simplicity is the new code.</span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raw and bold material in content can create a hype in the customer’s interest for the product.   </span></li>\n</ul>\n<span style=\"font-weight: 400;\">   </span><span style=\"font-weight: 400;\">So clear the decks for futuristic content crea</span><span style=\"font-weight: 400;\">tion!</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with content. That’s all for now, cheers!</span>', 'The future of content marketing is here!', '', 'publish', 'open', 'open', '', 'the-future-of-content-marketing-is-here', '', '', '2018-07-05 11:47:39', '2018-07-05 06:17:39', '', 0, 'https://vividreal.com/?p=2761', 0, 'post', '', 0),
(2762, 7, '2018-07-05 11:20:41', '2018-07-05 11:20:41', 'Future of content marketing- featured image', 'Future of content marketing', '', 'inherit', 'open', 'closed', '', 'future', '', '', '2018-07-05 11:20:41', '2018-07-05 11:20:41', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/07/future.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2769, 1, '2018-07-06 08:00:37', '2018-07-06 02:30:37', '<span style=\"font-weight: 400;\">Keeping a sharp eye on current trends bears a vital role in the marketing process. Clutching to the same marketing strategies for longer periods can reduce the impact of your business.</span>\n\nToday, it’s the social networking sites that cover a vast area of marketing. However, there are a variety of such platforms available. The knack of marketing lies in making the best choice from them.\n\n<span style=\"font-weight: 400;\">Social-networking channels that are widely used today are,<a href=\"https://vividreal.com/stop-making-these-mistakes-when-advertising-on-facebook/\"> Facebook</a>, Instagram, Twitter, YouTube, LinkedIn and let’s say the list prolongs! Each of them possesses their own strengths and weaknesses.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your social media marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/social-media-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are some hacks in making the right selection of a social platform: </span>\n\n<span style=\"color: #00ccff;\"><b>More Weightage To Your Goals</b></span>\n\n<span style=\"font-weight: 400;\">Choosing the social media platform should depend on your priorities and marketing requirements. For instance, some marketers focus on introducing their brands to people, while some others, on expanding the product-reach to more people. </span><span style=\"font-weight: 400;\">Sometimes it can be that you want to directly shoot up your sales. </span>\n\n<span style=\"font-weight: 400;\">Ponder on what your goal is and your first step is done!</span>\n\n<span style=\"color: #00ccff;\"><b>The Audience-Aptness Counts!</b></span>\n\n<span style=\"font-weight: 400;\">Social media would serve marketing right, only if it provides the suitable customers for your product. A less number of people who wish to buy your product is clearly better than a sea of people who wouldn’t need your product.</span>\n\n<span style=\"font-weight: 400;\">The factors of age and gender are important. For instance, the teenagers on Facebook desire for funky phone cases more than those middle-aged businessmen on Linkedin ever would! </span>\n\nAnalyse the nature and features of your product and fish for its right audience.\n\n<span style=\"color: #00ccff;\"><b>Checking The Usage Rate</b></span>\n\n<span style=\"font-weight: 400;\">You don’t want to exhibit your product where there is only a small bunch of people. Do you? Making the right choice here, means opting for the one that has a greater number of users. Therefore, the move you need to make is a thorough study of their usage-rate statistics.</span>\n\n<span style=\"font-weight: 400;\">Select the top 4 or 5 from the most rated and used social platform and then resume your research based on further grounds.</span>\n\n<span style=\"color: #00ccff;\"><b>Torch On Your Content-type</b></span>\n\n<span style=\"font-weight: 400;\">The content you have can be articles, pictures, videos or audios. The fact is, all of them may not suit all platforms. In Instagram, the prime elements in marketing are the pictures and videos posted. On the other hand, blogs illuminate your articles and editorials. </span>\n\n<span style=\"font-weight: 400;\">In a similar manner, you can <a href=\"https://vividreal.com/5-tips-to-better-convert-your-social-media-ad-copy/\">employ your content where it would ‘sell’</a> the best.</span>\n\n<span style=\"color: #00ccff;\"><b>See Where Your Competitors Are</b></span>\n\n<span style=\"font-weight: 400;\">Not that you should blindly copy your competitors, but it’s important to check their choice of social-media platforms. Being in that channel enables you to watch their actions and market your products simultaneously. Also, you can compare the rating of your product with theirs. </span>\n\n<span style=\"color: #00ccff;\"><b>Holding Strings For Many Puppets</b></span>\n\n<span style=\"font-weight: 400;\">It’s not at all necessary that you limit your online channel to one. If you have the time and resources to manage more than one platform, your product may stand taller in demand.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>A Brief Study About Different Channels</b></span>\n\n<span style=\"color: #00ccff;\"><b>Facebook</b></span><span style=\"font-weight: 400;\">: Though known as the old-school giant, Facebook has not lost its rating and has approximately 2 billion users. Here, your business would be inclined to build trustworthy relationships, as people basically seek them through Facebook. </span>\n\n<span style=\"font-weight: 400;\">A variety of content can be uploaded here, including pictures, videos, and articles. The users of Facebook are mostly aged between 18 and 50. Thus, your product can easily find the targeted audience.</span>\n\n<span style=\"color: #00ccff;\"><b>LinkedIn</b></span><span style=\"font-weight: 400;\">: Business networking has LinkedIn as its patron. When it comes to the highly competitive B2B marketing, there cannot be a greater channel than LinkedIn. </span>\n\n<span style=\"font-weight: 400;\">You can describe your business through attractive editorials. It could be your business’s tool for brand awareness. </span>\n\n<span style=\"font-weight: 400;\">It greatly enhances the lead due to the premium quality of users engaged. Also, it helps you to be in touch with those big shots in the field.</span>\n\n<span style=\"color: #00ccff;\"><b>Twitter</b></span><span style=\"font-weight: 400;\">: Twitter serves as an avenue where text weighs more than images. Unlike the online blogs, the content on Twitter is short and crisp. Yet, such short phrases or sentences make a lot of impact.</span>\n\nIt works best when you want to promote your product through attractive announcements or catchy dialogues. It is right and just to claim that it is a time-saver.\n\n<span style=\"color: #00ccff;\"><b>Instagram</b></span><span style=\"font-weight: 400;\">: The cream of marketing via <a href=\"https://vividreal.com/how-instagram-can-do-wonders-to-your-business/\">Instagram</a>, are the pictures and videos posted on it. It has a high degree of popularity and thus, your products reach a large number of customers. </span>\n\n<span style=\"font-weight: 400;\">Its comment-feature allows you to get sincere feedback and reviews. The users of this app are mainly youngsters. If your products are meant for the youth, this is your right choice.</span>\n\n<span style=\"color: #00ccff;\"><b>In-short</b></span>\n\n<span style=\"font-weight: 400;\">Social media has now become an unavoidable path in marketing. With its high degree of user engagement, it enhances your product-reach to a global level. </span>\n\n<span style=\"font-weight: 400;\"> Digital marketers who wish to stay updated in the field should definitely make their choice of a social networking platform. While choosing one, your primary goal of marketing stands the most important of all. It is after that point where your further research should sprout.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/social-media-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your social media marketing campaigns. That’s all for now, cheers!</span>', 'Finding the Right Social Media Platform for your Business', '', 'publish', 'open', 'open', '', 'social-media-strategy-finding-the-right-social-media-platform-for-your-business', '', '', '2018-07-06 08:00:37', '2018-07-06 02:30:37', '', 0, 'https://vividreal.com/?p=2769', 0, 'post', '', 0),
(2774, 7, '2018-07-06 07:55:18', '2018-07-06 07:55:18', 'FINDING THE BEST SOCIAL MEDIA PLATFORM FOR MARKETING - featured image', 'FINDING THE BEST SOCIAL MEDIA PLATFORM FOR MARKETING', '', 'inherit', 'open', 'closed', '', 'finding-the-best-social-media-platform-for-marketing-copy', '', '', '2018-07-06 07:55:18', '2018-07-06 07:55:18', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/07/FINDING-THE-BEST-SOCIAL-MEDIA-PLATFORM-FOR-MARKETING-copy.jpg', 0, 'attachment', 'image/jpeg', 0),
(2778, 1, '2018-07-17 08:01:11', '2018-07-17 02:31:11', '<span style=\"font-weight: 400;\">Have you ever wondered how you started seeing ads about a particular product soon after you looked at a similar product online? Well, it’s behavioural targeting that does the trick.</span>\n\n<span style=\"font-weight: 400;\">Behavioural targeting is an advanced way of ad targeting that advertisers use to show highly relevant ads to your potential customers on the basis of their web usage history. It’s done by anonymously analysing users’ browsing behaviour and programmatically identifying ad types that are relevant for each user.</span>\n\n<span style=\"font-weight: 400;\">Out of the many tools used to track a user’s data, the most common one are cookies. Cookies are small files stored in the system for collecting information about your engagement with the websites. They help in tracking the users’ tastes and preferences.</span>\n\n<span style=\"font-weight: 400;\">Behavioural targeting is a smart way to find the right consumers for your product. At the beginning of the online advertisement era, the most popular targeting available were reaching users on the basis of demographic variables such as age, sex, location etc. With behavioral targeting, you get an extra layer of information that can be used to target your customers more precisely.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Why Online Behavioral Targeting?</b></span>\n\n<span style=\"color: #00ccff;\"><b>Greater conversions: </b></span><span style=\"font-weight: 400;\">When you present your product ads mainly to those customers who are interested in it, conversions knock your door! When the targeting gets precise, the chances of conversions also increase. </span>\n\n<span style=\"color: #00ccff;\"><b>Improved CTR: </b></span><span style=\"font-weight: 400;\">A higher <a href=\"https://vividreal.com/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/\">click-through rate</a> can be the end result of creating ads that are relevant and useful to your customers. In the case of non-targeted ads, the customers may see ads of products which they are not interested in. Behavioral targeted ads help in finding the right customers for your products.</span>\n\n<span style=\"color: #00ccff;\"><b>Win-Win Situation for both advertisers and customers: </b></span><span style=\"font-weight: 400;\">From the advertisers’ viewpoint, tracking customer behavior helps them in knowing the buying propensity of customers and thereby, enables them to restructure their strategies.</span>\n\n<span style=\"font-weight: 400;\">Whereas, to the consumers, it would benefit them as the ads they see are mostly of the products they are interested in.</span>\n\n<span style=\"color: #00ccff;\"><b>Steps in Behavioral Targeting</b></span>\n\n<span style=\"color: #00ccff;\"><b>Collection: </b></span><span style=\"font-weight: 400;\">Analysis tools like <a href=\"https://vividreal.com/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics</a> and Facebook pixels anonymously get your website usage data when you visit websites that have these tracking codes. It doesn’t track you personally; but, identifies your browser or user account without your identity details.</span>\n\n<span style=\"font-weight: 400;\">For example: let’s say you sell books online, and you use Google Analytics for tracking and measuring user engagement on the website. When a customer visits your site, Google gets the information about his/her activity through Google Analytics. When someone does ads on Google for selling books, it targets the customers who showed interest in books by visiting websites that sell books like yours</span>\n\n<b><span style=\"color: #00ccff;\">Analysis:</span> </b><span style=\"font-weight: 400;\">After confirming that the collected data is not robot-generated, it is closely perused on the ad networks’ server programmatically, and data is put through a very advanced machine learning process.</span>\n\n<span style=\"color: #00ccff;\"><b>Segmentation: </b></span><span style=\"font-weight: 400;\">Post data analysis, they are sectioned into different targetable groups, as per the behaviors recorded. For instance, the users who are interested in books, are separated into the particular category. Similarly, a whole lot of such distinctions are made in order to find the right customers.</span>\n\n<span style=\"color: #00ccff;\"><b>Application: </b></span><span style=\"font-weight: 400;\">In this final step, the segmented data is put to action. To be more precise, it is finally employed in the  Ad campaigns with respect to the category of the product. Consequently, the chances of conversions going up increases. </span>\n\n<span style=\"color: #00ccff;\"><b>Some Tips on Effective Behavioral Targeting</b></span>\n\n<b><span style=\"color: #00ccff;\">Have a Clear Picture of Your Goals:</span>  </b><span style=\"font-weight: 400;\">Whatever be your marketing strategy, it must be focused on your business goals. Without knowing what output you seek from OBT (Online Behavioral Targeting), the whole process may go futile. </span>\n\n<span style=\"color: #00ccff;\"><b>Identify the right segmented group for your product: </b></span><span style=\"font-weight: 400;\">Find out the exact channel of customers that suit your business. The goal here is to link your product with the right group at the right time on the right platform. </span>\n\n<span style=\"color: #00ccff;\"><b>Learn the customers well: </b></span><span style=\"font-weight: 400;\">A clear understanding of the targeted customers bears a vital role in OBT. Find out about their nature of shopping online. There can be customers who opt month-end shopping, while some others prefer it every weekend. Also, you can see whether the targeted group belongs to the same geographical location or different ones. You can develop your marketing strategy accordingly. </span>\n\n<span style=\"color: #00ccff;\"><b>Choice of Best Tools/Networks: </b></span><span style=\"font-weight: 400;\">This is yet another factor which determines your success. The advertising network you choose should give you outputs that go hand in hand with your goals. It should be able to serve you with the right type of users/customers.</span>\n\n<span style=\"font-weight: 400;\">Facebook and Google are the most popular and effective platforms that you can use right now. </span>\n\n<span style=\"font-weight: 400;\">In short, behavioral targeting is all about collecting online data of the users to allocate ads in the places that they’d ‘sell’ the most. Incorporating this strategy to the business allows online retailers to meet their right prospects, which makes it cost-effective. </span>\n\n<span style=\"font-weight: 400;\">Why don’t you go ahead and try OBT for your business? Want assistance? <a href=\"https://vividreal.com/digital-marketing/\">We’re here to help</a> :)</span>', 'Behavioural Targeting: Reaching those who need you!', '', 'publish', 'open', 'open', '', 'behavioral-targeting-reaching-those-who-need-you', '', '', '2018-07-17 08:01:11', '2018-07-17 02:31:11', '', 0, 'https://vividreal.com/?p=2778', 0, 'post', '', 0),
(2779, 7, '2018-07-17 07:56:00', '2018-07-17 07:56:00', 'Online behavioural targeting - featured image', 'Online behavioural targeting', '', 'inherit', 'open', 'closed', '', 'online-behavioural-targeting', '', '', '2018-07-17 07:56:00', '2018-07-17 07:56:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/07/Online-behavioural-targeting.jpg', 0, 'attachment', 'image/jpeg', 0),
(2784, 1, '2018-07-24 12:34:18', '2018-07-24 07:04:18', '<span style=\"font-weight: 400;\">Are you someone who is experiencing issues while trying to host your website on Google Cloud Platform? Then here are some expert tips to help you with getting your website hosted perfectly.</span>\n\n<span style=\"font-weight: 400;\">There are two means to manage the files in your web server- through FTP clients like FileZilla and through cPanel.  </span>\n\n<span style=\"font-weight: 400;\">Out of the two, FileZilla is an open source software and suits you if you’re low on budget. But it has some downsides too - It can handle only FTP, you can’t make bulk edits to your files, it is time consuming, etc.</span>\n\n<span style=\"font-weight: 400;\">cPanel on the other hand can handle mailboxes, MySQL, Cron Jobs, etc and also has a built in FTP. It’s interface makes it very easy to manage your files. However, cPanel is costly and you’ll have to pay either a monthly or yearly charge.</span>\n\n<span style=\"font-weight: 400;\">Before we begin, you need to take note of some key points:</span><span style=\"font-weight: 400;\">\n</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you deploy WordPress on Google Cloud, you can only manage your files via FileZilla</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instead, if you install cPanel first and then deploy WordPress on Google Cloud, then you can manage your files via cPanel or FileZilla.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Keeping this in mind, you can choose the order of the installations detailed below.  </span>\n\n<span style=\"font-weight: 400;\">Here we are taking the example of a WordPress website. Follow similar steps for other websites as well.</span>\n\nIf you need professional help with hosting your website on Google Cloud, feel free to contact our <a href=\"https://vividreal.com/web-development/\">team of expert web developers</a> who can assist you!\n\nNow read on.\n\n<span style=\"color: #00ccff;\"><b>Deploying WordPress</b></span>\n\n<span style=\"font-weight: 400;\">1) Head on to  </span><span style=\"font-weight: 400;\"><a href=\"https://console.cloud.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Cloud Platform</a></span>\n\n2) On the dashboard, click on ‘Select a Project’. In the resulting pop-up menu, click on ‘New Project’.\n\n<img class=\"aligncenter size-large wp-image-2786\" src=\"https://vividreal.com/wp-content/uploads/2018/07/2-1024x445.png\" alt=\"\" width=\"604\" height=\"262\" />\n\n&nbsp;\n\n3) Assign the project name and location and click create.\n\n4) Navigate to ‘Marketplace’ on the left side menu of the Google Cloud Platform dashboard.\n\n5) Now find and select ‘WordPress’ from the list.\n\n<img class=\"aligncenter size-large wp-image-2787\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_151651_0-1024x483.png\" alt=\"\" width=\"604\" height=\"285\" />\n\n&nbsp;\n\n6) Click ‘Launch on compute engine’.\n\n<img class=\"aligncenter size-large wp-image-2788\" src=\"https://vividreal.com/wp-content/uploads/2018/07/3-1024x513.png\" alt=\"\" width=\"604\" height=\"303\" />\n\n&nbsp;\n\n7) Then fill in the WordPress deployment form and click on ‘Deploy WordPress’.\n\n8) Now you’ll be directed to the deployment information screen.\n\n9) Click on the External IP address under ‘WordPress Server’ section.\n\n10) Then tick both ‘Allow HTTP Traffic’ and ‘Allow HTTPS’ Traffic and click apply.\n\n<span style=\"font-weight: 400;\">11) Now enter the IP Address into your browser URL and you’ll be directed to your WordPress site.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Setting up FileZilla</b></span>\n\n<span style=\"font-weight: 400;\">Note that you won’t be able to edit the files in your web server if you don’t have root access to it. Gaining root access is easy - </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the Google Cloud Platform dashboard, navigate to ‘Compute Engine’ and then ‘VM instances’.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Under the ‘Connect’ tab, click on ‘SSH’.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now the SSH terminal will appear.<img class=\"aligncenter size-large wp-image-2789\" src=\"https://vividreal.com/wp-content/uploads/2018/07/4-1024x452.png\" alt=\"\" width=\"604\" height=\"267\" /></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Enter the following command to the terminal : </span>\n\n<em><span style=\"font-weight: 400; color: #993300;\">sudo &lt;command&gt;</span></em>\n\n<span style=\"font-weight: 400;\">Now you will be assigned root privileges.</span>\n\n<span style=\"font-weight: 400;\">To give read/write permission (777 Permission)  to your installation folder, enter the following command to the terminal:</span>\n\n<em><span style=\"font-weight: 400; color: #993300;\">sudo chown -R &lt;username&gt;:&lt;username&gt; .* </span></em>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">1) Specify the -C flag to add a comment with your username.</span>\n\n<em><span style=\"color: #993300;\"><span style=\"font-weight: 400;\">ssh-keygen -t rsa -f ~</span><span style=\"font-weight: 400;\">/.ssh/</span><span style=\"font-weight: 400;\">[KEY_FILENAME] -C [USERNAME]</span></span></em>\n\n<span style=\"font-weight: 400;\">where:</span>\n<ul>\n 	<li><span style=\"font-weight: 400;\">[KEY_FILENAME] is the name that you want to use for your SSH key files. For example, a filename of my-ssh-key generates a private key file named my-ssh-key and a public key file named my-ssh-key.pub.</span></li>\n 	<li><span style=\"font-weight: 400;\">[USERNAME] is the user for whom you will apply this SSH key.</span></li>\n</ul>\n<ol>\n 	<li style=\"list-style-type: none;\"></li>\n</ol>\n&nbsp;\n\n<span style=\"font-weight: 400;\">This command generates a private SSH key file and a matching public SSH key with the following structure: <em><span style=\"color: #993300;\"> </span></em></span><em><span style=\"font-weight: 400; color: #993300;\">ssh-rsa [KEY_VALUE] [USERNAME]</span></em>\n\n<span style=\"font-weight: 400;\">where:</span>\n<ul>\n 	<li><span style=\"font-weight: 400;\">[KEY_VALUE] is the key value that you generated.</span></li>\n 	<li><span style=\"font-weight: 400;\">[USERNAME] is the user that this key applies to.</span></li>\n</ul>\n<ol>\n 	<li style=\"list-style-type: none;\"></li>\n</ol>\n&nbsp;\n\n<span style=\"font-weight: 400;\"> 2) This command restricts access to your private key so that only you can read it and nobody can write to it:  </span><em><span style=\"color: #993300;\"><span style=\"font-weight: 400;\">chmod </span><span style=\"font-weight: 400;\">400</span><span style=\"font-weight: 400;\"> ~</span><span style=\"font-weight: 400;\">/.ssh/</span><span style=\"font-weight: 400;\">[KEY_FILENAME]</span></span></em>\n<ul>\n 	<li><span style=\"font-weight: 400;\">where [KEY_FILENAME] is the name that you used for your SSH key files.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">3) Now, in FileZilla, click on “Quick connect” and select “STFP” as the protocol.<img class=\"aligncenter size-large wp-image-2790\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_134728_0-1024x509.png\" alt=\"\" width=\"604\" height=\"300\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">4) Set the host IP Address.</span>\n\n<span style=\"font-weight: 400;\">5) Select “Key file” as logon type and enter the username.</span>\n\n<span style=\"font-weight: 400;\">6) Now select browse to locate the key file and then select the previously generated key</span>\n\n<span style=\"font-weight: 400;\">7) Now click “connect”.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Installing WHM &amp; cPanel </b></span>\n\n<span style=\"font-weight: 400;\">1) In Google Cloud Platform, create a new project with name and location</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2792\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_115308_0-1024x223.png\" alt=\"\" width=\"604\" height=\"132\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"> 2) Navigate to the Compute Engine section and select VM instances.</span>\n\n<span style=\"font-weight: 400;\"> 3) Select the project you created.</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2793\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_115317_0-1024x489.png\" alt=\"\" width=\"604\" height=\"288\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">4) Now create an instance, specifying the appropriate region and zone.</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2794\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_115434_0-1024x490.png\" alt=\"\" width=\"604\" height=\"289\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"> 5) Select “</span><b>CentOS 7</b><span style=\"font-weight: 400;\">” as the boot disk.</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2795\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_115451_0-1024x515.png\" alt=\"\" width=\"604\" height=\"304\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">6) Specify the disk size and disk type. Then click create.</span>\n\n<span style=\"font-weight: 400;\">7) Navigate to ‘Network Services’ on the left side menu of  the GCP dashboard. Then select ‘Cloud DNS’.</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2797\" src=\"https://vividreal.com/wp-content/uploads/2018/07/5-2-1024x218.png\" alt=\"\" width=\"604\" height=\"129\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"> 8) Now click ‘Create zone’.</span>\n\n<span style=\"font-weight: 400;\"> 9) Configure the zone name, DNS name and DNSSEC and click ‘create’.</span>\n\n<span style=\"font-weight: 400;\">10) In the ‘VM instances’ section under  ‘Compute Engine’ on the GCP dashboard, find the instance you wish to connect to and click on ”SSH”</span>\n\n<span style=\"font-weight: 400;\"><img class=\"aligncenter size-large wp-image-2798\" src=\"https://vividreal.com/wp-content/uploads/2018/07/IMG_17072018_134517_0-1024x364.png\" alt=\"\" width=\"604\" height=\"215\" /></span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">11) Now the SSH terminal window will appear. Run the following scripts in order :</span>\n<ul>\n 	<li><em><span style=\"font-weight: 400; color: #993300;\"> Yum update yum install perl</span></em></li>\n 	<li><span style=\"font-weight: 400;\">  </span><em><span style=\"font-weight: 400; color: #993300;\">Yum install wget</span></em></li>\n 	<li><span style=\"font-weight: 400;\"><em><span style=\"color: #993300;\"> Hostname [YOUR DOMAIN ADDRESS]</span> </em> </span> <span style=\"font-weight: 400;\">// Enter the domain address you want your site to point to in place of  [Your DOMAIN ADDRESS]</span></li>\n 	<li><span style=\"font-weight: 400;\"><em><span style=\"color: #993300;\"> systemctl stop NetworkManager.service</span></em>  </span> <span style=\"font-weight: 400;\">// To stop Network Manager</span></li>\n 	<li><em><span style=\"font-weight: 400; color: #993300;\"> systemctl disable NetworkManager.service </span></em></li>\n 	<li><em><span style=\"font-weight: 400; color: #993300;\"> cd /home</span></em></li>\n 	<li><span style=\"font-weight: 400;\"><em><span style=\"color: #993300;\"> curl –o latest –L</span></em></span><em><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https://securedownloads.cpanel.net/latest\"> <span style=\"font-weight: 400;\">https://securedownloads.cpanel.net/latest</span></a></span></em></li>\n 	<li><span style=\"font-weight: 400;\"><em><span style=\"color: #993300;\"> sh latest     </span></em>               </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Now the External IP address will be displayed on the terminal</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">12) To set firewall rule port configuration for WHM do the following:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to VPC network at the left side menu of GCP dashboard</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on ‘Firewall rules’</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \'Create firewall\'</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set IP Address as \'0.0.0.0/0\'</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assign port ‘2086’</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \'create\'</span></li>\n 	<li style=\"font-weight: 400;\">Follow the above steps again and assign port ‘2087’.</li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\">13) To set firewall rule port configuration for cPanel do the following:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to VPC network at the left side menu of GCP dashboard</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on ‘Firewall rules’</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \'Create firewall\'</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set IP Address as \'0.0.0.0/0\'</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assign port ‘2082’</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \'create\'</span></li>\n 	<li style=\"font-weight: 400;\">Follow the above steps again and assign port ‘2083’.</li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\">14) Now you need to update the root password</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the SSH terminal and run the following script</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #993300;\"><em><span style=\"font-weight: 400;\">passwd </span></em></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the new password.</span></li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\">15) Click on the External IP Address displayed on the terminal. You will be redirected to WHM.  </span>\n\n<span style=\"font-weight: 400;\">Then l</span><span style=\"font-weight: 400;\">ogin with the username “Root” and the password you set.</span>\n\n<span style=\"font-weight: 400;\">Now you can proceed to configure your server.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>In a nutshell</b></span>\n\n<span style=\"font-weight: 400;\">Choosing between installing cPanel or using FileZilla to manage the files in your web server comes down to your preference and budget. If you’ll have to edit the files for any reason, going for the cPanel installation before deploying WordPress would be a better idea. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Points to note: </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need </span><b>root </b><span style=\"font-weight: 400;\">access to manage your files via FileZilla. Without the access you will not be able to make any edits to the files. This is not needed if you’re using cPanel. </span></li>\n</ol>\n<span style=\"font-weight: 400;\">      2.  Always set ‘</span><b>CentOS</b><span style=\"font-weight: 400;\">’ as the boot disk while installing cPanel.</span>\n\n<span style=\"font-weight: 400;\">      3. While setting up a VM instance on Google Cloud Platform, you are required to specify a region( a geographical location where you can run your resources) and a zone (an isolated location within the region). Once you specify these and create an instance, you will </span><b>NOT </b><span style=\"font-weight: 400;\">be able to make edits to these later on.</span>\n\n<span style=\"font-weight: 400;\">Follow the aforementioned guidelines for an error-free website hosting!</span>\n\nIn case all of this seems confusing to you, fret not, <a href=\"https://vividreal.com/web-development/\">our team of skilled website developers</a> can help you out! Connect with us to learn more.', 'The Right Way to Host Websites on Google Cloud Platform', '', 'publish', 'open', 'open', '', 'the-right-way-to-host-websites-on-google-cloud-platform', '', '', '2018-07-24 12:34:18', '2018-07-24 07:04:18', '', 0, 'https://vividreal.com/?p=2784', 0, 'post', '', 0),
(2785, 7, '2018-07-24 11:52:39', '2018-07-24 11:52:39', 'Google cloud hosting - featured image', 'Google cloud hosting', '', 'inherit', 'open', 'closed', '', 'google-cloud-hosting', '', '', '2018-07-24 11:52:39', '2018-07-24 11:52:39', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/07/Google-cloud-hosting.jpg', 0, 'attachment', 'image/jpeg', 0),
(2813, 7, '2018-10-26 17:06:10', '2018-10-26 11:36:10', '&nbsp;\n\n<span style=\"font-weight: 400;\">The success of your online business is dependent on many factors. One of the most important elements among them, is your website speed.</span>\n\n<span style=\"font-weight: 400;\">The site speed, in simple terms could be defined as the amount of time it takes your website to download content from the server and display it on the browser.</span><span style=\"font-weight: 400;\">As site speed is now one of the criteria for search ranking as well, it is important to ensure that your website delivers content at excellent speed. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Moreover, it has been analysed that website speed affects the conversions that you gain online. The visitors tend to dislike your website if they do not see the content within an average amount of time. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The average time considered for website speed is 4 seconds, while 2 seconds is fixed as ideal or the best. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Here are eight quick tips on how you can increase the speed of your website:</span>\n\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choosing efficient servers: The web server you opt, determines site speed to a major extent. The server, known as the domain name system (DNS), contains databases of IP addresses. It converts the required URL into IP addresses, which navigates you to the particular web page. The amount of time that this process takes is the subject matter here. The server should be capable of swiftly fetching data to the selected browser. If not, it could lengthen the time it takes to display content on website, in which case it affects your conversions. </span></li>\n</ol>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing the visual content: When the image files used on your website are large, they automatically reduce the website speed. Therefore, skimming down the size of those images is essential. It helps your website to easily display the content within a short period of time. Yet, there should not be much of a compromise in the quality of such visual content. </span></li>\n</ol>\n<span style=\"font-weight: 400;\">To serve this purpose, there are a range of offline and online image compressor tools such as ‘Optimizilla’, ‘Kraken.io’, ‘ImageRecycle’, ‘CompressNow’, ‘jStrip’, ‘PNG Gauntlet’ and so on.</span>\n\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shortening the space of texts: When your website acquires a lot of space for the display of texts, it can again weaken the site speed. Your HTML script is what you need to have a look at. There can be HTML scripts which are made in multiple lines. The same HTML script could be compressed into one line, without causing any change to the arrangement of text-content on the website. This is an effective way of content optimization.</span></li>\n</ol>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deciding what to display first: The very first data that is visible on screen as soon as the website opens, is known as ‘above the fold content’. Obviously, you can choose the set of data that you want to display first in your website. Yet, if you want to be in good terms with the site speed, it is ideal to avoid images and videos as the above the fold content. It paves way for faster content delivery on the website (Since there is only text form). Still, if you find it necessary to add videos or images, it is ideal to make up for that space acquired, by compressing the image. While in the case of video, you could preload a related image just before displaying the video as above the fold content. </span></li>\n</ol>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable caching: When you enable caching, the server saves the whole data which was once loaded on the page. This means that there would not be multiple requests made to the server. Through caching, the whole content is stored as a single file. </span></li>\n</ol>\n<span style=\"font-weight: 400;\">When a user visits your page, this single file is called up instead of loading the contents one after the other.</span>\n\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asynchronous loading of scripts: There are two ways to load CSS and Javascript- Synchronous and Asynchronous. In the former case, the scripts load one after the other while in the latter, both HTML and Javascript are loaded simultaneously. The synchronous method demands a longer period of time to load the website as it fetches scripts one after the other. Therefore, asynchronous method is the right choice here, as it speeds up the webpage by loading both the scripts together at the same time. </span></li>\n</ol>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less number of plugins: Although installing plugins do favour you in many ways, it has many drawbacks. It slows down your website and can even lead to site crashes. It is important to remove those plugins which you find unnecessary. Lesser the plugins, more the sitespeed. Although you may not be having a large number of plugins, it is a good idea to analyse the existing ones, on grounds of their efficiency, configuration, etc; as shortcomings in these can also harm your site speed.</span></li>\n</ol>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pruning the number of external scripts:  It is assured that your website runs swift, when the number of requests made to the server is less. When your website is directly or indirectly linked with other sites to deliver content, it means that the server is answerable to additional requests. Instead, if you call such files internally, the server would not have to reach out to other platforms, and this instantly speeds up the website. </span></li>\n</ol>\n&nbsp;\n\n<b>To sum it all up!</b>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Creating the best impression about your business, in the minds of potential customers is surely one of your chief goals.</span>\n\n<span style=\"font-weight: 400;\"> As we have discussed, high website speed not only satisfies your online visitors, but it also helps in improving your SEO. Yet, many are unaware of its importance, let alone the ways to improve it. </span>\n\n<span style=\"font-weight: 400;\">So it’s high time that you keep a check on your website speed and incorporate these steps, to win better ranking as well as the customers’ contentment.</span>', 'Low Website Speed? - Here’s How You Can Improve It!', '', 'draft', 'open', 'open', '', '__trashed-2', '', '', '2018-10-26 17:06:10', '2018-10-26 11:36:10', '', 0, 'https://vividreal.com/?p=2813', 0, 'post', '', 0),
(2815, 1, '2018-08-06 11:03:53', '2018-08-06 05:33:53', '<span style=\"font-weight: 400;\">The success of your online business is dependent on many factors. One of the most important elements among them is your website speed.</span>\n\n<span style=\"font-weight: 400;\">The site speed, in simple terms, could be defined as the amount of time it takes your website to download content from the server and display it on the browser.</span>\n\n<span style=\"font-weight: 400;\">As site speed is now one of the criteria for search ranking as well, it is important to ensure that your website delivers content at an excellent speed. </span><span style=\"font-weight: 400;\">Moreover, it has been analyzed that website speed affects the <a href=\"https://vividreal.com/how-conversion-orientated-are-your-landing-pages/\">conversions</a> that you gain online. The visitors tend to dislike your website if they do not see the content within an average amount of time. </span>\n\n<span style=\"font-weight: 400;\">The average time considered for website speed is 4 seconds, while 2 seconds is fixed as ideal or the best.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with web design and development, you should definitely reach out to us. </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are eight quick tips on how you can increase the speed of your website:</span>\n\n<span style=\"color: #00ccff;\"><b>Choosing Efficient</b> <b>Servers</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> </span>\n\n<span style=\"font-weight: 400;\">The web server you opt determines site speed to a major extent. The server, known as the domain name system (DNS), contains databases of IP addresses. It converts the required URL into IP addresses, which navigates you to the particular web page. </span>\n\n<span style=\"font-weight: 400;\">The amount of time that this process takes is the subject matter here. The server should be capable of swiftly fetching data to the selected browser. If not, it could lengthen the time it takes to display content on website, in which case it affects your conversions. </span>\n\n<b><span style=\"color: #00ccff;\">Optimizing The Visual Content : </span></b>\n\n<span style=\"font-weight: 400;\">When the image files used on your website are large, they automatically reduce the website speed. Therefore, skimming down the size of those images is essential.</span>\n\nIt helps your website to easily display the content within a short period of time. Yet, there should not be much of a compromise in the quality of such visual content.\n\n<span style=\"font-weight: 400;\">To serve this purpose, there are a range of offline and online image compressor tools such as ‘Optimizilla’, ‘Kraken.io’, ‘ImageRecycle’, ‘CompressNow’, ‘jStrip’, ‘PNG Gauntlet’ and so on.</span>\n\n<span style=\"color: #00ccff;\"><b>Shortening The Space of Texts </b></span><strong><span style=\"color: #00ccff;\">:</span></strong>\n\n<span style=\"font-weight: 400;\"> When your website acquires a lot of space for the display of texts, it can again weaken the site speed. Your HTML script is what you need to have a look at.</span>\n\n<span style=\"font-weight: 400;\"> There can be HTML scripts which are made in multiple lines. The same HTML script could be compressed into one line, without causing any change to the arrangement of text-content on the website. This is an effective way of content optimization.</span>\n\n<span style=\"color: #00ccff;\"><b>Deciding What to Display First : </b></span>\n\n<span style=\"font-weight: 400;\">The very first data that is visible on screen as soon as the website opens, is known as ‘above the fold content’. Obviously, you can choose the set of data that you want to display first in your website.</span>\n\n<span style=\"font-weight: 400;\"> Yet, if you want to be in good terms with the site speed, it is ideal to avoid images and videos as the above the fold content. It paves way for faster content delivery on the website (Since there is only text form). </span>\n\n<span style=\"font-weight: 400;\">Still, if you find it necessary to add videos or images, it is ideal to make up for that space acquired, by compressing the image. While in the case of video, you could preload a related image just before displaying the video as above the fold content. </span>\n\n<span style=\"color: #00ccff;\"><b>Enable Caching </b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span></span>\n\n<span style=\"font-weight: 400;\"> When you enable caching, the server saves the whole data which was once loaded on the page. This means that there would not be multiple requests made to the server. Through caching, the whole content is stored as a single file. </span>\n\n<span style=\"font-weight: 400;\">When a user visits your page, this single file is called up instead of loading the contents one after the other.</span>\n\n<span style=\"color: #00ccff;\"><b>Asynchronous Loading of Scripts :</b></span>\n\n<span style=\"font-weight: 400;\">There are two ways to load CSS and Javascript- Synchronous and Asynchronous. In the former case, the scripts load one after the other while in the latter, both HTML and Javascript are loaded simultaneously. </span>\n\n<span style=\"font-weight: 400;\">The synchronous method demands a longer period of time to load the website as it fetches scripts one after the other. Therefore, asynchronous method is the right choice here, as it speeds up the webpage by loading both the scripts together at the same time. </span>\n\n<b><span style=\"color: #00ccff;\">Less Number of Plugins : </span></b>\n\nAlthough installing plugins do favour you in many ways, it has many drawbacks. It slows down your website and can even lead to site crashes. It is important to remove those plugins which you find unnecessary.\n\n<span style=\"font-weight: 400;\"> Lesser the plugins, more the sitespeed. Although you may not be having a large number of plugins, it is a good idea to analyse the existing ones, on grounds of their efficiency, configuration, etc; as shortcomings in these can also harm your site speed.</span>\n\n<span style=\"color: #00ccff;\"><b>Pruning The Number of External Scripts </b></span><strong><span style=\"color: #00ccff;\">:</span></strong>\n\n<span style=\"font-weight: 400;\"> It is assured that your website runs swift when the number of requests made to the server is less. </span>\n\n<span style=\"font-weight: 400;\">When your website is directly or indirectly linked with other sites to deliver content, it means that the server is answerable to additional requests.</span>\n\n<span style=\"font-weight: 400;\"> Instead, if you call such files internally, the server would not have to reach out to other platforms, and this instantly speeds up the website. </span>\n\n<span style=\"color: #00ccff;\"><b>To sum it all up!</b></span>\n\n<span style=\"font-weight: 400;\">Creating the best impression about your business, in the minds of potential customers is surely one of your chief goals.</span>\n\nAs we have discussed, high website speed not only satisfies your online visitors, but it also helps in improving your SEO. Yet, many are unaware of its importance, let alone the ways to improve it.\n\n<span style=\"font-weight: 400;\">So it’s high time that you keep a check on your website speed and incorporate these steps, to win better ranking as well as the customers’ contentment.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with web design and development. That’s all for now, cheers!</span>', 'Low Website Speed? - Here’s How You Can Improve It!', '', 'publish', 'open', 'open', '', 'low-website-speed-heres-how-you-can-improve-it', '', '', '2018-08-06 11:03:53', '2018-08-06 05:33:53', '', 0, 'https://vividreal.com/?p=2815', 0, 'post', '', 0),
(2816, 7, '2018-08-06 10:49:02', '2018-08-06 10:49:02', 'Low Website Speed? – Here’s How You Can Improve It! - featured image', 'Low Website Speed? – Here’s How You Can Improve It!', '', 'inherit', 'open', 'closed', '', 'blog-post-slow-internet', '', '', '2018-08-06 10:49:02', '2018-08-06 10:49:02', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/Blog-Post-Slow-Internet.jpg', 0, 'attachment', 'image/jpeg', 0);
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(2837, 1, '2018-08-09 09:13:43', '2018-08-09 03:43:43', '<span style=\"font-weight: 400;\">Search Engine Optimization has been around for a long time now. Initially emerging around the mid-1990s, this practice mainly involves optimizing web content to attract more traffic and earn better rankings on the search page. Nowadays, most optimization is done keeping in mind search engines’ algorithms and guidelines.</span>\n\n<span style=\"font-weight: 400;\">SEO is ever-changing. New strategies are emerging every day. Yet most writers who work with SEO mechanisms continue to use the very same strategies which were known to be useful many years ago. Change is the only constant and the only way one can remain relevant is by discarding old habits for improved ones.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are 5 such habits which you should change to make your writing more effective in 2018.</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>       Keyword Cramming:  </b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Also known as ‘keyword stuffing’ this habit is a product of the outdated SEO strategy: “more keywords = more traffic”. Unlike a decade ago, when this strategy actually used to work, 2018’s search engines prefer content which incorporates<a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\"> keywords</a> seamlessly and naturally.</span>\n\n<span style=\"font-weight: 400;\">Search engines prioritize user experience over all else. A webpage packed with repetitive keywords can ruin the user experience. For example, Google’s algorithm considers such web pages as having poor quality content and ranks them poorly on the search page. </span><span style=\"font-weight: 400;\">Using similar keywords in groups, lists or merely out of context can be counterproductive. </span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\">  Effectively optimized content requires keywords to be used in context. Using keywords is helpful only if they are put together in natural sentences and if they appear as a genuine part of the content. The simplest way to do this is by creatively investing in the content you produce for your website.</span>\n\n<span style=\"font-weight: 400;\">For example, if the keyword that you are going for is “black dresses”, it might be worthwhile to spin it into a meaningful article about “dresses that are in season” rather than just using the keyword over and over again.</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b>       Focusing On The Search Engine Instead Of The Searcher</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Till a couple of years back, the basic strategy for SEO writing was making content to exploit the search engine. The searcher was secondary. As mentioned earlier, search engines’ pursuit of enhanced customer experience has pushed it to make many updates.</span>\n\n<span style=\"font-weight: 400;\">The focus is no longer on the keywords which match the demands of the algorithm but on those which most closely satisfy the searchers’ queries. Although keywords are still important they are no longer the sole driving factors in optimizing content.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> The idea behind these changes is to focus the content on human users. Instead of focusing only on using specific keywords, one advantageous strategy could be to chalk out specific intentions which the searcher have when they use such keywords. Then, respond to this query using your content.</span>\n\n<span style=\"font-weight: 400;\">Searchers most likely to click on a link which seems to immediately answer their questions. Not only that, but the search engine itself is also more likely to give a higher ranking to such a website.</span>\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b>      </b><b>Writing Low-Effort, Mass Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Old SEO strategies will tell you that those websites which produce keyword-rich content constantly, are preferred by the most search engines’ algorithm. This can push you to hastily produce content without checking if it is interesting or relevant. But, the algorithm has evolved. Mass, repetitive content is no longer acceptable if it is lacking in quality.</span>\n\n<span style=\"font-weight: 400;\">Keyword cramming is only one of the ways in which the content loses quality. No matter how naturally you use your keywords, if your content is riddled with grammatical mistakes, is uninteresting and irrelevant to your audience, it will not be useful in attracting searchers.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> To be appealing to the searchers as well as the algorithm, the content must be relevant, grammatically correct and engaging. Take the time to find out what topics are of interest to your audience. Support your article with interesting pieces of data or visually engaging graphics. Make your content easy-to-read and well-researched. A little effort can go a long way in ensuring quality content.</span>\n<ol start=\"4\">\n 	<li><span style=\"color: #00ccff;\"><b>       Plagiarizing Your Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Not only do search engines like Google overlook content that has been blindly copy-pasted from another website, but they also penalize websites which use such content. For example, over the years Google’s plagiarism-detecting updates have become even more precise. Stealing content can be punishable by law if it infringes upon the author’s intellectual property rights.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> One of the easiest ways of overcoming the habit of plagiarism is by giving credit where it is due. Properly citing your sources and acknowledging writers from whom you may have borrowed content, facts or images can allow you to use content without getting sued over it. An additional step that can be taken is making use of free plagiarism checking tools available online.</span>\n<ol start=\"5\">\n 	<li><b>    <span style=\"color: #00ccff;\">   Writing Content Which Is Too Long Or Not Long Enough</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">SEO-writers working with outdated strategies might <a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">create content</a> which is deliberately increased in length to add more keywords and their variations. Long blocks of content made out of mostly filler material, can be frustrating for the searcher. Searchers are looking for specific information. At the same time, for the sake of briefness, you cannot sacrifice on content either. Your piece of writing still must include the necessary facts and other important information.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> The simplest way of ensuring the perfect length of your content is by creating an outline and sticking to it. Use data but if you find statistics outnumbering your written content, maybe go easy on how much data you include. Another solution could be reviewing the information you add to your piece. </span>\n\n<span style=\"font-weight: 400;\">In conclusion, much like most technologies and strategies, <a href=\"https://vividreal.com/the-17-point-on-page-seo-check-list/\">SEO</a> is one that constantly evolves. It is important for all SEO writers to familiarize themselves with new techniques for optimizing their content and update the way they organize their writing.</span>\n\n<span style=\"font-weight: 400;\">After all, one of the biggest changes in SEO writing has been that it is no longer a passive process. The searcher is more active than ever before. The content options available to them are more abundant than ever before. Therefore, you as a writer should be more prepared than ever before.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', '5 Habits to Ditch for Useful SEO Writing in 2018', '', 'publish', 'open', 'open', '', '5-habits-to-ditch-for-useful-seo-writing-in-2018', '', '', '2018-08-09 09:13:43', '2018-08-09 03:43:43', '', 0, 'https://vividreal.com/?p=2837', 0, 'post', '', 0),
(2838, 7, '2018-08-09 09:07:13', '2018-08-09 09:07:13', '5 Habits to ditch for SEO Writing -  Featured image', '5 Habits to ditch for SEO Writing', '', 'inherit', 'open', 'closed', '', 'blog1', '', '', '2018-08-09 09:07:13', '2018-08-09 09:07:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/blog1.jpg', 0, 'attachment', 'image/jpeg', 0),
(2840, 1, '2018-08-09 09:22:58', '2018-08-09 03:52:58', '<span style=\"font-weight: 400;\">Have you been using email marketing and not getting the desired results? Chances are that you are making some of these mistakes mentioned below. Avoid these missteps to get the desired results from your <a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\">email marketing campaigns.    </a></span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your email marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/email-campaign/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>You choose the wrong email list</b></span>\n\n<span style=\"font-weight: 400;\">The first and the most important step in any email marketing campaign is selecting the right mailing list. The emails you send must be relevant to the one reading them. Sending your emails to the wrong set of people is a terrible mistake that you must avoid. For example, it is of little use to send engineering course details to commerce students.</span>\n\n<span style=\"font-weight: 400;\">This usually happens when you buy email lists from third parties. It shows your lack of interest in making a personal connection with your customers. People might even mark your emails as spam, which takes away the effectiveness of your email campaigns.  </span>\n\n<span style=\"color: #00ccff;\"><b>You are sending the same content to everyone</b></span>\n\n<span style=\"font-weight: 400;\">The type of message you deliver to your</span> <span style=\"font-weight: 400;\">existing customers should not be the same as the one you give to your prospective customers. Not personalizing your emails and sending the same content to everyone is a terrible mistake most people commit.</span>\n\n<span style=\"font-weight: 400;\">If you are making this mistake, divide your email lists into different segments and send content that will be relevant for the receiver. <a href=\"https://vividreal.com/behavioral-targeting-reaching-those-who-need-you/\">Each segment of customers needs different content. </a></span>\n\n<span style=\"color: #00ccff;\"><b>Sending emails without a goal</b></span>\n\n<span style=\"font-weight: 400;\">You must have an objective for sending an email. Do not ever send an email without having a clear goal in mind. Only send emails or newsletters if you have something important or useful for the readers. Sending junk mails without any objective will not be received well by your readers. </span>\n\n<span style=\"font-weight: 400;\">Do not send emails too often. If you are sending useless emails too often, there are chances that your readers might mark your emails as spam or junk mail.</span>\n\n<span style=\"color: #00ccff;\"><b>Not testing your emails before you send them</b></span>\n\n<span style=\"font-weight: 400;\">You must test each of your emails before sending them out. If you are using applications like MailChimp for your newsletters, send a test mail to yourself and see how it looks. This will give you a chance to evaluate your email from your readers’ point of view. </span>\n\n<span style=\"font-weight: 400;\">Check for spelling and grammatical errors. Check each and every link and see if they work. Keep in mind that you can’t do anything once the mail is sent.</span>\n\n<span style=\"color: #00ccff;\"><b>Sending emails from </b><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"mailto:donotreply@yourdominename.com\"><b>donotreply@yourdomain.com</b></a></span></span>\n\n<span style=\"font-weight: 400;\">This mistake is common nowadays. Sending out an email campaign from this type of email address will make it impossible for your customers to respond. What’s the point of sending out these campaigns if you don’t want your customers to contact you? </span><b> </b>\n\n<span style=\"color: #00ccff;\"><b>Not making your emails short and to the point.</b></span>\n\n<span style=\"font-weight: 400;\">Writing an email is the hard part. Make your emails short and easy to understand. Use simple words. Never make the mistake of writing lengthy, boring emails. Try to limit your emails to 250 words maximum. </span>\n\n<span style=\"font-weight: 400;\">Nobody reads long boring content in emails. If you have a large article that you want to share with your customers, give links to that article instead of stuffing the entire article on to the email. </span>\n\n<span style=\"color: #00ccff;\"><b>Your Subject line is boring </b></span>\n\n<span style=\"font-weight: 400;\">The subject line is one of the important parts of your email campaign. It is what makes your readers open your emails. Most newbie marketers fail to give attention to their subject line. The subject line has to be short and attention-grabbing. </span>\n\n<span style=\"font-weight: 400;\">Using click baits in subject lines is common nowadays but make sure that it is related to the content you provide. If you do not meet your customers’ expectations, people are going to unsubscribe from the list. </span>\n\n<span style=\"font-weight: 400;\">  </span><span style=\"color: #00ccff;\"><b>Making the email body one single image</b></span>\n\n<span style=\"font-weight: 400;\">I receive tons of emails with images alone almost every day. This is perhaps the biggest blunder most people make in email marketing nowadays. </span>\n\n<span style=\"font-weight: 400;\">Most people have images blocked in their mail. If you put all your content in an image, the readers might not even see your email. It is recommended that you use 50/50 or 60/40 text to image ratio while making an email. This way, your readers at least get to see your emails.  </span>\n\n<span style=\"color: #00ccff;\"><b>You are not optimizing for mobile</b></span>\n\n<span style=\"font-weight: 400;\">About 70 percent of your readers will be reading your emails on mobile devices. If you haven’t optimized your emails for mobile-viewing, you are making a very expensive mistake. </span>\n\n<span style=\"font-weight: 400;\">You need to format each of your emails to make it easy to read on a small screen. Use images that are not wider than 600 pixels. Test your emails on mobile devices before sending them out.  </span>\n\n<span style=\"color: #00ccff;\"><b>Using an Ineffective Call to Action </b></span>\n\n<span style=\"font-weight: 400;\">The whole point of sending an email is to make your readers take action. If you fail in this task, your efforts are wasted. This is why you need a call to action button that is eye-catching and visible. </span>\n\n<span style=\"font-weight: 400;\">Place your call to action button where your reader can easily see it. Here are some places where you can place your call to action button.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the beginning: So that people will notice it at first glance. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the end: As it is very common in emails, many people expect the call to action at the bottom of the page. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Right after making the most important point in your email.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To the right or below the email content. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Now you know the top email marketing mistakes that marketers new to email marketing make. Avoid these mistakes to run a very effective email marketing campaign. If you need help running your email marketing, feel free to contact us.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/email-campaign/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your email marketing campaigns. That’s all for now, cheers!</span>', '9 Deadly Email Marketing Mistakes that You Might be Making', '', 'publish', 'open', 'open', '', '9-deadly-email-marketing-mistakes-that-you-might-be-making', '', '', '2018-08-09 09:22:58', '2018-08-09 03:52:58', '', 0, 'https://vividreal.com/?p=2840', 0, 'post', '', 0),
(2841, 7, '2018-08-09 09:19:06', '2018-08-09 09:19:06', '9 email marketing mistakes to avoid - featured image', '9 email marketing mistakes to avoid', '', 'inherit', 'open', 'closed', '', 'blog2', '', '', '2018-08-09 09:19:06', '2018-08-09 09:19:06', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/blog2.jpg', 0, 'attachment', 'image/jpeg', 0),
(2903, 1, '2018-09-18 10:04:44', '2018-09-18 04:34:44', '<span style=\"font-weight: 400;\">Live streaming has been hyped as the new game changer in digital marketing. Available on almost every social media platform, it is no longer a mere additional feature. It has emerged as an immensely powerful marketing tool.</span>\n\n<span style=\"font-weight: 400;\">Every growing brand is rushing to take advantage of it. You should too!</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with content, you should definitely reach out to us. </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are the ‘why’, the ‘what’ and the ‘how’ of making use of live streaming for your brand.</span><b> </b>\n\n<span style=\"color: #00ccff;\"><b>Perks of Live Streaming</b></span>\n\n<span style=\"font-weight: 400;\">If you are new to live streaming, you might be hesitant to try it. After all, it has always been projected as something only hyper-energetic millennials enjoy.</span>\n\n<span style=\"font-weight: 400;\">But in 2018, live streaming is for everything and everyone. From live music to cookery shows to live tutorials - there is nothing that this platform cannot accommodate.</span>\n\n<span style=\"font-weight: 400; color: #000000;\">Live streaming can have many benefits for your business especially if you want to create brand awareness :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #000000;\">  Increasing Audience Participation in Your Brand</span></li>\n</ul>\n<span style=\"font-weight: 400;\"><span style=\"color: #000000;\">In an era where search engines are trying to make the user experience increasingly humane and personal, li</span>ve streaming lets you show your audience what your brand is truly about.</span>\n\n<span style=\"font-weight: 400;\">It is an informal platform and your audience can connect with you in real time. They can comment and contribute to your content as it is being created. </span><span style=\"color: #000000;\">Never before has feedback been this instant and this genuine. <span style=\"font-weight: 400;\">This participation makes them feel more connected to your brand. </span></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #000000;\">Reaching New Audience</span></li>\n</ul>\n<span style=\"font-weight: 400;\">A live stream is a great opportunity for new audiences and potential customers to discover your brand and instantly connect with it.</span>\n\n<span style=\"font-weight: 400;\">Using push notifications, live streaming platforms like Facebook, Instagram and Twitch ensure that your live stream is reaching your existing as well your new audience.</span>\n\n<span style=\"font-weight: 400;\"> You can use these platforms to educate your audience about your brand in an engaging way.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #000000;\">Cost-Effective Production</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Live streams don’t have to have high production value. You don’t need a very expensive set up for creating live videos. Even a good camera phone is enough.</span>\n\n<span style=\"font-weight: 400;\">Additionally, since live videos require no editing, producing them is also very time saving!  </span>\n<ul>\n 	<li><span style=\"color: #000000;\">Entertaining and Unique Experience</span></li>\n</ul>\n<span style=\"font-weight: 400;\">There is no doubt that a live stream is an entertaining experience for your audience. It is instant and it offers a limited time offer to directly participate in an event. Fear of missing out as well as being a part of a unique, authentic event pushes audiences to tune in immediately and in large numbers.</span>\n\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">An entertaining live stream can make sure that your brand is remembered by the audience. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">   </span><span style=\"color: #000000;\">One Stream – Multiple Content!</span></li>\n</ul>\n<span style=\"font-weight: 400;\">A live stream can be re-purposed for different kinds of content. For example, a live stream on video is saved as a regular video once the stream is over. So it continues to be available for your audience in case they missed it.</span>\n\n<span style=\"font-weight: 400;\">The content from your live stream can be transcribed to create a blog piece or even a podcast. The possibilities are endless!</span>\n\n<span style=\"color: #00ccff;\"><b>What Can You Live Stream?</b></span>\n\n<span style=\"font-weight: 400;\">Live streams encourage raw and unfiltered discussions. Your audience wants to see what the brand is </span><i><span style=\"font-weight: 400;\">really</span></i><span style=\"font-weight: 400;\"> like. So make sure that your content isn’t too scripted. Improvise and adapt. Involve your audience by using their live comments, suggestions and questions.</span>\n\n<span style=\"font-weight: 400;\">Your live streams can involve any of the following and more! :</span>\n<ol>\n 	<li><span style=\"font-weight: 400;\">     </span><span style=\"font-weight: 400;\">Behind the scenes of your company – your team, how your products are made and so on.</span></li>\n 	<li><span style=\"font-weight: 400;\">     </span><span style=\"font-weight: 400;\">Interviews with experts and relevant members in your field</span></li>\n 	<li><span style=\"font-weight: 400;\">     </span><span style=\"font-weight: 400;\">Discussions with your community – raising queries and suggestions mentioned by your audience</span></li>\n 	<li><span style=\"font-weight: 400;\">     </span><span style=\"font-weight: 400;\">Updates, Announcements, or Demonstrations</span></li>\n 	<li><span style=\"font-weight: 400;\">     </span><span style=\"font-weight: 400;\">Live events such as seminars, lectures, award ceremonies and so on.</span></li>\n</ol>\n<span style=\"color: #00ccff;\"><b>Mastering Live Streaming</b></span>\n\n<span style=\"font-weight: 400;\">An important part of mastering live streaming is figuring out which medium to use. What might work on Facebook may not work on Twitch. Each medium caters to a different kind of audience so you have to be very sure of what kind of demographic you are aiming at.</span>\n\nHere are some basic tips to polish your live streaming skills:\n<ul>\n 	<li style=\"font-weight: 400;\">Have a structure but not a script</li>\n</ul>\n<span style=\"font-weight: 400;\">With live streaming, your aim is to showcase the spontaneous side of your brand. But spontaneity does not mean rambling on for hours. You need to have some idea where the live stream is going and what all you want to cover. Be ready to improvise but keep in mind the final goal.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">Use Appropriate Equipment</li>\n</ul>\n<span style=\"font-weight: 400;\">Using the necessary cameras and mics are crucial to you users’ experience. It is not necessary that you splurge on these but make sure they are adequate. It can be frustrating for your audience to tune into a live stream where the audio and video are broken.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">Be Aware of Your Brand</li>\n</ul>\n<span style=\"font-weight: 400;\"> Your live streams are for your brand’s growth so make sure that your live streams are relevant to your brand and audience. Your content should be reflective of what your brand stands for.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">Offer Perks with Your Live Stream</li>\n</ul>\n<span style=\"font-weight: 400;\">A great way of ensuring that audience actually tune in for your live streams is by offering special perks to the viewers. Deals available only for the live stream viewers can attract audience in large numbers.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 400;\">At the end of the day, live streaming is a storytelling tool. To be successful in live streaming, you must be ready to share your<a href=\"https://vividreal.com/brand-story-the-foundation-of-your-business/\"> brand’s story.</a></span>\n\n<span style=\"font-weight: 400;\">Understanding the nuances of live streaming can be tricky. The best thing you can do is trust your instincts and your audience.</span>\n\n<span style=\"font-weight: 400;\">Not being able to edit yourself can be intimidating. Don’t be afraid to make mistakes. Mistakes make your brand more relatable to your audience. As in the case of new marketing trends, live streaming can be perfected only with practice and patience.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with content. That’s all for now, cheers!</span>', 'How to Use Live Streaming to Expand Your Brand', '', 'publish', 'open', 'open', '', 'how-to-use-live-streaming-to-expand-your-brand', '', '', '2018-09-18 10:04:44', '2018-09-18 04:34:44', '', 0, 'https://vividreal.com/?p=2903', 0, 'post', '', 0),
(3262, 8, '2018-04-04 12:49:33', '2018-04-04 07:19:33', '<span style=\"font-weight: 400;\">I have seen a lot of people invest great amounts of money on the design and graphics of their website and ignore the copywriting aspect of it. Most of them do not even realize that it is the most important thing to focus on, especially in the <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">e-commerce industry.</a></span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with content and copywriting, you should definitely reach out to us. </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What is copywriting?</b></span>\n\n<span style=\"font-weight: 400;\">The best definition of copywriting is given by Copyblogger which defines it as the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. It is salesmanship in the form of words. That includes everything that you see on websites, newsletters, emails and other forms of advertisements. </span>\n\n<span style=\"font-weight: 400;\">Having a magnificent copy is the easiest way to increase your conversion rates and boost your sales and yet many businesses fail to do so.</span>\n\n<span style=\"color: #00ccff;\"><b>How is copywriting different from content writing?</b></span><b>\n</b><span style=\"font-weight: 400;\">Most of us confuse copywriting with content writing. The basic difference between the two is their purpose. The sole purpose of copywriting is to sell more while that of content writing could be to inform, educate or entertain. </span>\n\n<span style=\"color: #00ccff;\"><b>How will a good copy help you sell more?</b></span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Good copy serves as a great salesman </b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">The function of a copy is to inform the customers about your products or services. This is the means by which your customers know that it is the product they are looking for.  Your copy must anticipate the needs of your visitors and should convince them that you are trustworthy and you provide quality products or service. <a href=\"https://vividreal.com/the-secrets-of-writing-google-ads-copy-that-sells/\">The role of your copy is to persuade prospective customers to buy from you.</a> In other words, good copy functions like a great salesman. </span>\n\n<span style=\"color: #00ccff;\"><b>Traits of a good copy</b></span>\n\n<span style=\"font-weight: 400;\">Let’s make this simple, are you good at writing? If not, it will be a good idea to hire a professional to do the job. It is the most important part of your online business. If you are confident that you can do it by yourself, go ahead and do it but before that, here are some of the traits that a good copy needs. </span>\n\n<span style=\"color: #00ccff;\"><b><i>Grab your reader’s attention</i></b></span>\n\n<span style=\"font-weight: 400;\">A good copy must grab the reader\'s attention. We all are now trained to ignore marketing messages. It takes something special to get our attention. </span>\n\n<img class=\"aligncenter size-full wp-image-2270\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Copy1.jpg\" alt=\"\" width=\"549\" height=\"451\" />\n\n<span style=\"font-weight: 400;\">Take a look at this Ad. This is a clever copywriting example from ActionAid. It grabs the attention of the readers and leaves a long-lasting impression on them. </span>\n\n<span style=\"font-weight: 400;\">If you are copywriting for your website, let your headline grab the attention. The headline must compel your audience to read the first sentence and this must lead them to the second and so on. A good copy creates this slippery slope effect. </span>\n\n<span style=\"color: #00ccff;\"><b><i>Makes connections </i></b></span>\n\n<span style=\"font-weight: 400;\">Another trait of a good copy is that it creates a connection with the readers. Rather than telling your readers about the features of your products or services, tell them how they will benefit from using them.</span>\n\n<span style=\"font-weight: 400;\">A good copy connects your products or services to the people. It tells how your products and services will help them be the better versions of themselves. </span>\n\n<span style=\"font-weight: 400;\">Look at the Nike ‘About’ page below. They conveyed an idea about themselves in a single sentence, making a connection with the readers. </span>\n\n<img class=\"aligncenter size-large wp-image-2272\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Copy2-1024x439.png\" alt=\"\" width=\"604\" height=\"259\" />\n\n<span style=\"color: #00ccff;\"><b><i>It avoids jargon and exaggeration</i></b></span>\n\n<span style=\"font-weight: 400;\">When writers are not sure about what they are writing, they resort to jargon and exaggeration. </span>\n\n<span style=\"font-weight: 400;\">Sales conversion. Sales funnel, Marketing solutions. Customer-centric. Customer targeted approach. Research oriented. Best in the industry. Revolutionary. Groundbreaking. </span>\n\n<span style=\"font-weight: 400;\">You get the idea, didn’t you? </span>\n\n<span style=\"font-weight: 400;\">This is a serious copywriting mistake. Good copywriting does not need the use of jargon or fancy words that exaggerate your products or services. In the below example, Basecamp does this beautifully with simple words.</span>\n\n<img class=\"aligncenter size-large wp-image-2271\" src=\"https://vividreal.com/wp-content/uploads/2018/04/Copy-3-1024x576.png\" alt=\"\" width=\"604\" height=\"340\" />\n\n<span style=\"color: #00ccff;\"><b><i>It is short and to the point </i></b></span>\n\n<span style=\"font-weight: 400;\">Another important trait of a good copy is that it is simple, short and to the point. If you can reduce the length of a sentence without losing its meaning, do it. It is more likely that people will read your copy if it is short and to the point. </span>\n\n<span style=\"font-weight: 400;\">Make your paragraphs shorter. It makes online reading much easier. How many times have you skipped a paragraph halfway just because it was too long? Try to convey your ideas in short, easy to read paragraphs. </span>\n\n<span style=\"color: #00ccff;\"><b>On a final note </b></span>\n\n<span style=\"font-weight: 400;\">The ways we advertise have changed. From billboards to Facebook Ads, Television to YouTube, Radio to Podcasts, Newspapers to websites and magazines to blogs. But the art of copywriting hasn’t changed much. The concepts remain the same. Your copy is one of the most important factors that influence your customers. Focus on your copy, sell more.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with content and copywriting. That’s all for now, cheers!</span>\n\n&nbsp;', 'Copywriting; the art of selling with words', '', 'publish', 'open', 'open', '', 'copywriting-the-art-of-selling-with-words', '', '', '2018-04-04 12:49:33', '2018-04-04 07:19:33', '', 0, 'https://vividreal.com/?p=2269', 0, 'post', '', 0),
(3263, 7, '2018-04-04 13:41:36', '2018-04-04 08:11:36', '<span style=\"font-weight: 400;\">When it comes to online search advertising, Google Ads is the undisputed winner. Everyone wants to run a <a href=\"https://vividreal.com/ppc-ads-use-geographic-targeting-the-right-way/\">successful PPC campaign</a> but most often than not, these campaigns end up in failure. One major reason for this is the <a href=\"https://vividreal.com/copywriting-the-art-of-selling-with-words/\">inefficient Google Ads copy</a>. </span>\n\n<span style=\"font-weight: 400;\">Even though your landing page, sales copy, design, and keywords are top notch, Google Ads copy is what your customers see first. It is the first step in your sales funnel. If it doesn\'t get the attention of your customers, all else goes in vain.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns and ad copies, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">First, if you are new to Google Ads, your Ad Copy is what you write to attract the searchers to click on your Ad. </span>\n\n<span style=\"font-weight: 400;\">This is how your Ad looks like on google</span>\n\n<img class=\"aligncenter size-full wp-image-2276\" src=\"https://vividreal.com/wp-content/uploads/2018/04/alternatives-to-mailchimp-Google-Search.png\" alt=\"\" width=\"771\" height=\"184\" />\n\n<strong><span style=\"color: #00ccff;\">What goes into the making of a Google Ads Copy?</span></strong>\n\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Headline</span></strong><span style=\"font-weight: 400;\">   - Headline is what shows at the top of your Ad in blue color. You have two lines of 30 characters each including spaces for this purpose.\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong>Description</strong></span><span style=\"font-weight: 400;\"> - This is where you write a description of your products. You have 80 characters to do this job.\n</span></li>\n 	<li><strong><span style=\"color: #00ccff;\">Display URL</span> </strong>- This is what searchers see as the page you’re asking them to visit. It doesn’t necessarily be the exact web address of the landing page you are asking them to visit. You can modify it to make it more relevant for the searchers. For example, you can include your website with your keyword in your Ad copy.</li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong>Ad extensions </strong><span style=\"color: #000000;\">- A</span></span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">d</span> extensions help you show more information about your product or service on Google Ads. These include location, site links, click-to-call and more. You can choose the best-suited one for your campaign.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">As you can see, in order to write an effective copy, you need to make it short and to the point.</span>\n\n<strong><span style=\"color: #00ccff;\">How to write a Google Ads Copy that converts? </span></strong>\n\n<strong><span style=\"color: #00ccff;\">Analyze your competition: </span></strong><span style=\"font-weight: 400;\">Most often it is from your competition that you learn the most. So, study them closely. You can see what they are doing with their copy and adopt the good factors you find there in your own campaigns. Look out for the mistakes your competition makes and make sure that you are not making the same. </span>\n\n<strong><span style=\"color: #00ccff;\">Show what sets you apart from your competition</span></strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">:</span></strong> Tell your customers what your unique offering is. Use it to lure in your customers. Let it be free shipping, cash on delivery or an amazing discount. Make it your selling point to stand out in the competition. </span>\n\n<strong><span style=\"color: #00ccff;\">Get into your customer’s head: </span></strong><span style=\"font-weight: 400;\">You need to think like your customer in order to come up with the most relevant Ad copy for your campaign. Consider his needs and his preferences before writing your Ad copy.    </span>\n\n<strong><span style=\"color: #00ccff;\">Be specific</span></strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">:</span></strong> Make your Google Ads copy specific. Let it tell your customers what you are offering. A problem with most unsuccessful campaigns is that people get creative and write too much. I am not implying that creativity is bad. In the case of an ad copy, strategy trumps creativity and data trumps your preferences. </span>\n\n<strong><span style=\"color: #00ccff;\">Use keywords:</span></strong><span style=\"font-weight: 400;\"> A major challenge that online advertisers face is to eliminate irrelevant clicks. </span>\n\n<span style=\"font-weight: 400;\">According to experts in the field, it is better to use your keyword multiple times in the Ad copy; one in the heading and the other in the description will do just fine. Assuming that your keyword is relevant to your Ad and what you are trying to sell, the searchers who click on your Ad will be more interested in buying your products. </span>\n\n<span style=\"font-weight: 400;\">Why use the keyword more than once? If you have your keyword in your headline, it helps capture the attention of the searchers and will result in a decent quality score. People usually overlook the description part of Ads but if your description has your keyword in it, Google will automatically highlight it and thus draws attention to it.    </span>\n\n<strong><span style=\"color: #00ccff;\">Include a call to action: </span></strong><span style=\"font-weight: 400;\">You have very little time to get your customer’s attention and prompt them to act. You need a clear, direct and unable to resist ‘Call to Action (CTA)’ in order to make your searchers take action at that moment. Show them that your offer is the most relevant to your searcher’s wants and that they must click your Ad in order to grab the deal. A good CTA will also help you in increasing conversions. </span>\n\n<strong><span style=\"color: #00ccff;\">Use Ad Extensions:</span></strong><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/how-to-improve-your-ctr-by-with-sitelink-extensions/\"> This is one of the best ways to increase your visibility on the web.</a> Ad extensions are available for different functions. The most popular among them are </span>\n<ul class=\"E3NS0\">\n 	<li class=\"Wwqmhc\">Location Extensions</li>\n 	<li class=\"Wwqmhc\">Call Extensions</li>\n 	<li class=\"Wwqmhc\">Social Extensions</li>\n 	<li class=\"Wwqmhc\">Sitelinks</li>\n 	<li class=\"Wwqmhc\">Dynamic Search Ad Extensions</li>\n 	<li>Callout Extensions</li>\n 	<li>Structured Snippet Extensions</li>\n 	<li>Message Extensions</li>\n 	<li>Price Extensions</li>\n 	<li>App Extensions</li>\n 	<li>Review Extensions</li>\n</ul>\nThese Ad extensions will help you tell your customers more about you which in turn increases the chances of conversions.\n\n<strong><span style=\"color: #00ccff;\">Test your Ad:</span></strong><span style=\"font-weight: 400;\"> The ultimate success of your PPC campaign is reflected in the ROI you get.  Even though your current Google Ads campaign is giving you good results, you should never ignore the importance of testing. Keep on testing and see what works best for your Ad campaign.  </span>\n\n<strong><span style=\"color: #00ccff;\">Conclusion</span></strong>\n\n<span style=\"font-weight: 400;\">There are hundreds of strategies to write a top-notch Google Ads copy. The key to finding the best one for you is experimentation. </span>\n\n<span style=\"font-weight: 400;\">Most often a strategically written ad copy is more efficient than a more creative one. You can identify the sweet spot between strategy and creativity by experimenting with different Ad sets.  </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns and ad copies. That’s all for now, cheers!</span>', 'The Secrets of Writing Google Ads Copy that Sells', '', 'publish', 'open', 'open', '', 'the-secrets-of-writing-google-ads-copy-that-sells', '', '', '2018-04-04 13:41:36', '2018-04-04 08:11:36', '', 0, 'https://vividreal.com/?p=2275', 0, 'post', '', 0);
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(3264, 1, '2018-05-03 09:53:35', '2018-05-03 04:23:35', '<span style=\"font-weight: 400;\">An important component of online marketing success for small businesses is undoubtedly PPC Ads. It is the easiest and the most effective way to drive traffic to your website. The most popular among them are <a href=\"https://vividreal.com/the-secrets-of-writing-google-ads-copy-that-sells/\">Google Ads,</a> <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook Ads</a>, and Bing Ads.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What is PPC Ads?</b></span>\n\n<span style=\"font-weight: 400;\">PPC stands for <a href=\"https://vividreal.com/ppc-ads-use-geographic-targeting-the-right-way/\">Pay Per Click</a>. It is also known as Paid Search Advertising (PSA) and is a  part of Search Engine Marketing. This is one of the best ways to bring in more traffic to your website. PPC puts you in the top of search results. Thus giving you the advantage of luring more visitors to your website.</span>\n\n<span style=\"font-weight: 400;\">As the term PPC implies, you only have to pay when someone clicks or performs an action on your Ad. You can also decide who should see the ad by specifying your targeted audience (by entering keywords or location).</span>\n\n<span style=\"font-weight: 400;\">Here are some of the reasons why you should do PPC.</span>\n\n<span style=\"color: #00ccff;\"><b>It is cost effective</b></span>\n\n<span style=\"font-weight: 400;\">Many people have a misconception that PPC campaigns cost a lot and are a waste of money. There is some truth in it as you may end up draining your money if you are not careful about how you spend your money. You need to set right targeting, closely monitor your spends and optimize your campaigns according to it.</span>\n\n<span style=\"font-weight: 400;\">It is important to test the waters before you invest a large amount of money in PPC. Start small and run a small campaign. Use the results you get to optimize your next campaign. </span>\n\n<span style=\"font-weight: 400;\">There are different ways by which you can lower the Cost Per Click rates and achieve more. An optimized campaign will help you get more done with less budget.</span>\n\n<span style=\"font-weight: 400;\">Increase the budget of the campaigns that are performing well. This will help you get more results out of it. It is okay to run a non-profitable campaign in the beginning. It normally takes up to one to two months to get your campaigns optimized. </span>\n\n<span style=\"color: #00ccff;\"><b>It can be measured</b></span>\n\n<span style=\"font-weight: 400;\">A wonderful thing about this is that you can measure everything easily, the impressions you get, the visits you get and your conversions. You can set the budget and allocate your funds for the keywords and audiences that are profitable for you.  It is important that you study these numbers before spending more money on PPC Ads. </span>\n\n<span style=\"font-weight: 400;\">If you are inexperienced in online advertisements, It will be a good idea to hire professionals to set up a campaign for you. </span>\n\n<span style=\"color: #00ccff;\"><b>It is fast</b></span>\n\n<span style=\"font-weight: 400;\">One of the key challenges you face when running an online business is to accrue quality traffic that has the potential to convert. </span>\n\n<span style=\"font-weight: 400;\">SEO is without a doubt the best method to bring in a targeted audience but that takes time. PPC is the next best alternative that works just like SEO. You can come on top of the search results almost instantly. </span>\n\n<span style=\"color: #00ccff;\"><b>Pay only for the results </b></span>\n\n<span style=\"font-weight: 400;\">This is one of the most adorable factors of PPC Ads. You only have to pay for the clicks you get. </span>\n\n<span style=\"font-weight: 400;\">When someone clicks your Ad, you will have to pay the search engine the current cost per click of your campaign. </span>\n\n<span style=\"color: #00ccff;\"><b>Targeted Ads</b></span>\n\n<span style=\"font-weight: 400;\">With PPC, you can choose where and when your Ad wants to be displayed. This means that your Ads are displayed to the correct audience at the right time so that you get the maximum results.</span>\n\n<span style=\"font-weight: 400;\">You can also target people by the device they use. Nowadays mobile users are more in number on the internet. </span>\n\n<span style=\"font-weight: 400;\">Another important feature of PPC is that you have retargeting options. You can retarget the people who showed an interest in your product or service by showing them a different set of Ads. </span>\n\n<span style=\"color: #00ccff;\"><b>More ROI</b></span>\n\n<b></b><span style=\"font-weight: 400;\">PPC helps you get more ROI compared to traditional forms of Ads as it shows your Ads in the most relevant places at the right time to the right audience. It also has optimization options to make your campaigns more result driven. </span>\n\n<b><span style=\"color: #00ccff;\">A word of caution:</span> </b>In order for your Ads to give results, you need to have a conversion optimized landing page. Your landing page should also have a clear call to action to ensure that your visitors perform the action you need them to do. Doing PPC Ads without the right landing page will be suicidal.\n\n<span style=\"color: #00ccff;\"><b>Key takeaway </b></span>\n\n<span style=\"font-weight: 400;\">Unlike popular belief, PPC is suitable for all kinds of businesses. Having PPC in your marketing strategy can certainly help you get more business.</span>\n\n<span style=\"font-weight: 400;\">If you are not yet included PPC in your marketing strategy, you are missing out on a lot of opportunities to boost your business. </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Why are PPC Ads Important for Small Businesses?', '', 'publish', 'open', 'open', '', 'why-are-ppc-ads-important-for-small-businesses', '', '', '2018-05-03 09:53:35', '2018-05-03 04:23:35', '', 0, 'https://vividreal.com/?p=2472', 0, 'post', '', 0),
(3265, 7, '2018-05-03 09:56:25', '2018-05-03 04:26:25', '<span style=\"font-weight: 400;\"> </span>Keyword research is one of the most important aspects of <a href=\"https://vividreal.com/blog/why-are-ppc-ads-important-for-small-businesses/\">PPC campaigns</a>.<b> </b><span style=\"font-weight: 400;\">The first step a digital marketer </span>takes when starting an online campaign is to do keyword research.\n\n<span style=\"font-weight: 400;\">Here are some of the most common mistakes that you should avoid while doing keyword research. This can help you set up a very successful keyword research strategy.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Considering broad match instead of exact match </b></span>\n\n<span style=\"font-weight: 400;\">When it comes to selecting a keyword, search volume is one of the most important metrics we take into account. Most of the digital marketers use one or the other keyword research tools available to do the same. This is where the first mistake happens. </span>\n\n<span style=\"font-weight: 400;\">Keyword research tools give you three types of Keyword matching </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Broad match </span><span style=\"font-weight: 400;\">contains all variations that involve your keyword. It may also contain other words as well. For example, if your keyword is ‘Wireless keyboard’, the broad match may include ‘Wireless keyboard for Mac’, ‘wireless keyboard for windows’ and even stuff like ‘wireless keyboard with mouse.’</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phrase match</span><span style=\"font-weight: 400;\"> includes your keywords along with some other words to give them more meaning. For example, ‘best wireless keyboards to buy’ and ‘great deals on wireless keyboards’ </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exact match</span><span style=\"font-weight: 400;\"> contains only your keywords in a given order – “Wireless Keyboards”</span></li>\n</ul>\n<span style=\"font-weight: 400;\">There is a huge difference in search traffic between all these results. If you ignore it and estimate your traffic based on the broad match, the results you get will be disappointing. </span>\n\n<span style=\"font-weight: 400;\">In order to avoid this mistake, make sure you use ‘exact match’ instead of ‘board match’ and ‘phrase match’. </span>\n\n<span style=\"color: #00ccff;\"><b>Using single-word keywords </b></span>\n\n<span style=\"font-weight: 400;\">This is yet another common mistake while selecting keywords. One-word keywords are often too general and are very competitive, making them very hard to rank for.</span>\n\n<span style=\"font-weight: 400;\">It is not just that short-tailed keywords are highly competitive, they also lack context. A person searching for ‘Movies’ may be searching for movies to download or he or she might be looking for movie tickets.</span>\n\n<span style=\"font-weight: 400;\">Making long-tailed keywords help give more context to your keywords and takes you closer to your customers.</span>\n\n<span style=\"color: #00ccff;\"><b>Assuming the keywords</b></span>\n\n<span style=\"font-weight: 400;\">Keyword research is a tough job. The most common mistakes that people do is to assume the keywords your customers will search and take it for granted. You might think you know what your customers are going to search. Do not make that mistake. Do extensive research before coming up with your set of keywords.</span>\n\n<span style=\"font-weight: 400;\">You can make use of keyword research tools to do the research but do not entirely rely on them as these tools are not fool-proof. </span>\n\n<span style=\"color: #33cccc;\"><b><span style=\"color: #00ccff;\">Checking for your competition</span>  </b></span>\n\n<span style=\"font-weight: 400;\">Ranking for your keywords often means beating your competition. Instead of relying solely on tools, run a search for your keyword and see the top 10 results that come up.</span>\n\n<span style=\"font-weight: 400;\"> If these results are web pages that rank so high with great <a href=\"https://vividreal.com/the-future-of-content-marketing-is-here/\">content</a> and hundreds of backlinks, you will require lots of time and effort to get ranked in the top.</span>\n\n<span style=\"font-weight: 400;\"> On the other hand, if the top-ranked web pages are not that great, it will be easy for you to get ranked for that particular keyword.  </span>\n\n<span style=\"color: #00ccff;\"><b>Not updating your keywords</b></span>\n\n<span style=\"font-weight: 400;\">As you go into business, you will evolve and your business will too. It is more likely that your customers will also change. This is why it is important to keep updating your keywords from time to time. </span>\n\n<span style=\"font-weight: 400;\">Keywords are something that keeps evolving from time to time. If you don’t update your keywords, you are not going to get the desired results. </span>\n\n<span style=\"color: #00ccff;\"><b>Not using the language of the customers</b></span>\n\n<span style=\"font-weight: 400;\">The keywords you choose must be the same ones that your customers search for. Using the industry jargon as keywords is a very bad idea as your customers may not know about it. </span>\n\n<span style=\"font-weight: 400;\">This is why you need to get into the head of your customers and use keywords that they actually search for. You could get around this problem by talking to your customers directly or asking your salespeople about the terms they use to describe your product. </span>\n\n<span style=\"font-weight: 400;\">Keyword research is a little difficult but it is unavoidable. If you do everything right and if you chose the wrong keyword, all your efforts will be in vain. This is why you need careful keyword research before starting your PPC campaigns.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Deadly Keyword Research Mistakes to Avoid', '', 'publish', 'open', 'open', '', 'deadly-keyword-research-mistakes-to-avoid', '', '', '2018-05-03 09:56:25', '2018-05-03 04:26:25', '', 0, 'https://vividreal.com/?p=2479', 0, 'post', '', 0),
(3266, 7, '2018-06-08 11:22:39', '2018-06-08 05:52:39', '<span style=\"font-weight: 400;\">Google Ads is one of the best tools to drive traffic to your products or services. In order to take the best out of your <a href=\"https://vividreal.com/which-googleads-campaign-type-is-best-for-you/\">Google Ads campaigns</a>, you need to have an understanding of how to assign your keywords to different match types that Google Ads supports.</span>\n\n<span style=\"font-weight: 400;\">In simple words, a match type is an instruction that we set for Google Ads to handle a search query that the user makes when it matches with the keyword you set in your account. </span>\n\n<span style=\"font-weight: 400;\">You can assign a match type to every keyword added to your campaign. There are 5 different match types; Exact match, Phrase match, Broad match, Broad match modifier, and negative match.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Exact match</b></span>\n\n<span style=\"font-weight: 400;\">An exact match type is the most targeted of all the five. When you apply exact match, Your Ads will show only for search terms that exactly match the keyword you set with all the words present, in the same order and without any words before or after or in between. You need to use square brackets for this match type. </span>\n\n<span style=\"font-weight: 400;\">For example, if you set the keyword [Buy road bike] as an exact match, your Ad will only be triggered if the search query is exactly \'Buy road bike\'.   </span>\n\n<span style=\"color: #00ccff;\"><b>Phrase Match</b></span>\n\n<span style=\"font-weight: 400;\"> When you set to phrase match, your Ad will be shown only if the search query contains all the words in the phrase (Close variants will also apply), in the same order without any words in between. The search term can have other words before or after the keyword. You need to use inverted commas for this match type. </span>\n\n<span style=\"font-weight: 400;\">If your keyword is \'road bikes\', your Ad will be still triggered by search terms like \'road bike rentals\' and \'buy road bikes\'  </span>\n\n<span style=\"color: #00ccff;\"><b>Broad match</b></span>\n\n<span style=\"font-weight: 400;\">This is the match type that will give you the most traffic. It is a keyword or a string of keywords that will trigger if any of those keywords or variations of them (Singular/Plural, synonyms) are searched for.</span>\n\n<span style=\"font-weight: 400;\"> This is often the default keyword variation that Google uses. If you do not select your match type, this can result in draining up your budget. In short, you will be getting huge traffic but not always relevant ones. This keyword match type is ideal for large companies who have a large budget and is looking to put their brand name out there. </span>\n\n<span style=\"color: #00ccff;\"><b>Broad Match Modifier</b></span>\n\n<span style=\"font-weight: 400;\">This match type is similar to the broad match but is more refined. This match type involves putting a plus sign(+) before the keyword you want in the search query. Your Ad will only be triggered by search terms that include the search term with the + sign.</span>\n\n<span style=\"font-weight: 400;\">If your keyword is ‘+bicycle +shop’, your ad will show for queries that involve both the keywords ‘bicycle’ and ‘shop’ like ‘Shop for bicycle’ and ‘bicycle shop nearby’. If your BMM keyword is ‘+bicycle shop’, your ad will be triggered for bicycle only. For example, ‘bicycle’, ‘bicycle for sale’ and bicycle nearby’</span>\n\n<span style=\"color: #00ccff;\"><b>Negative Match</b></span>\n\n<span style=\"font-weight: 400;\">Negative keywords are not exactly a match type but it has great importance in Google Ads. <a href=\"https://vividreal.com/how-big-is-your-negative-keyword-list/\">Negative keywords</a> are a type of keywords that will not allow your Ad to show up for a certain word or phrase. </span>\n\n<span style=\"font-weight: 400;\">All match types mentioned above are applicable to negative keywords as well. For example, if you put ‘red balls’ as a negative keyword with ‘phrase match’ then, the Ad will not be shown if the same phrase is repeated in the user’s search query. This helps you in eliminating unwanted and useless traffic for your Ad.</span>\n\n<span style=\"color: #00ccff;\"><b>A word of advice</b></span>\n\n<span style=\"font-weight: 400;\">Just as it is important to u</span><span style=\"font-weight: 400;\">se the right keyword for your Ads, it is important to use the right match type for each of your keywords. If you do not manually set the match type, it will be set as ‘broad match’ by default which will give you a lot of traffic but conversions will be low. It can result in draining your budget as well. </span>\n\n<span style=\"font-weight: 400;\">Use different match types for different campaigns and keep experimenting. Always remember that you can increase the accuracy of a campaign by using negative keywords.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'An Easy Guide to Different Match Types in Google Ads', '', 'publish', 'open', 'open', '', 'an-easy-guide-to-different-match-types-in-google-ads', '', '', '2018-06-08 11:22:39', '2018-06-08 05:52:39', '', 0, 'https://vividreal.com/?p=2658', 0, 'post', '', 0),
(3267, 7, '2018-06-08 11:42:52', '2018-06-08 06:12:52', '<span style=\"font-weight: 400;\">If you are new to Google Ads, you might get confused with all the campaign types available with Google. The first step towards starting out with <a href=\"https://vividreal.com/an-easy-guide-to-different-match-types-in-google-ads/\">Google Ads</a> is understanding the different campaign types available. As of now, there are six types of campaigns in Google Ads.  Each campaign type has subfeatures that alter the functionality of the campaign ( For example, Standard, All Features, Mobile app installs, Dynamic Search Ads, Call-only, Marketing Objectives, etc.).</span>\n\n<span style=\"font-weight: 400;\">The different campaign types are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Network only </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display Network only </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Network with Display Select </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopping</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Universal app</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Search Network Only</b></span>\n\n<span style=\"font-weight: 400;\">When you choose this campaign type, your Ads will appear on the first page of Google search and other partner websites. A search only campaign will show your text ads to customers who search with the keywords you enter. </span>\n\n<span style=\"font-weight: 400;\">This campaign type allows you to show text ads on the search engine results pages only. It also has extensive features to go with it like, Mobile app installs, Mobile app engagement, Dynamic Search Ads and Call only. </span>\n\n<span style=\"font-weight: 400;\">Reasons to use Search Network only:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be used with any budget </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suitable for most business </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to show up on top of Google search results </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Display Network Only</b></span>\n\n<span style=\"font-weight: 400;\">As the name indicates, this campaign type is known for displaying image and text ads. The Google network helps show your ads while your prospective customers are browsing through websites, watching videos on YouTube, checking their email or using applications on their mobile phones. </span>\n\nIf you choose this, your Ads can be shown on <a href=\"https://vividreal.com/8-tips-for-creating-display-ads-that-click/\">Google’s display network</a> which consists of more<span style=\"font-weight: 400;\"> than 2 million websites, videos, and apps.</span>\n\n<span style=\"font-weight: 400;\">Reasons to use Display Network Only:</span><span style=\"font-weight: 400;\">\n</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display Ads on YouTube and content network</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To do remarketing</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To build brand awareness </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To drive sales</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Search Network with Display Select </b></span>\n\n<span style=\"font-weight: 400;\">This campaign is suited for advertisers who want to reach large customers. It is the broadest campaign type out of all the other campaigns and the Ads will be Displayed when potential customers search for your products or services. </span>\n\n<span style=\"font-weight: 400;\">They are also displayed when customers view products or services related to your products on certain websites.</span>\n\n<span style=\"font-weight: 400;\">works use methods of predicting when and where your Ad performs best and shows them there. This also means that your Ads will be shown to only a fraction of the prospective customers who are most interested in your products or services. This will help you gain more conversions.</span>\n\n<span style=\"color: #00ccff;\"><b>Shopping </b></span>\n\n<span style=\"font-weight: 400;\">Shopping campaigns help you promote your products by giving the users detailed information about your products. You can boost your traffic and increase sales for your online store. </span>\n\n<span style=\"font-weight: 400;\">This ad shows a photo of the product, title, price, store name etc. Which means that the user will have a strong sense of what you are selling before even clicking your ad. </span>\n\n<span style=\"font-weight: 400;\">Reasons to use Google Shopping campaign:</span><span style=\"font-weight: 400;\">\n</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> To show the products in your e-commerce store on Google.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase your sales </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To drive more traffic </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Video</b></span>\n\n<span style=\"font-weight: 400;\">Video ad campaigns help you show video ads on YouTube and all across the Google display network. </span>\n\n<span style=\"font-weight: 400;\">People will see you Ad while watching videos on YouTube or any anywhere on Google\'s display network. </span>\n\n<span style=\"font-weight: 400;\">Reasons to use Video campaign:</span><span style=\"font-weight: 400;\">\n</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to show your video ad on YouTube</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To promote your video content on Google’s Display network.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Universal app</b></span>\n\n<span style=\"font-weight: 400;\">If you want to get your app into the hands of paying customers, universal app campaigns are for you. You can promote your app across different platforms including Search, Google Play, YouTube and the Google Display Network. </span>\n\n<span style=\"font-weight: 400;\">Reasons to use Universal App campaigns:</span><span style=\"font-weight: 400;\">\n</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have a mobile app that you want to promote </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to boost app sales </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to drive traffic to your app</span></li>\n</ul>\n<span style=\"font-weight: 400;\">These are the campaign types available with Google Ads. Identify the one that best works for you. It will be a good idea to take the advice of a qualified digital marketer before going into Google Ads. If you have any doubts, we <a href=\"https://vividreal.com/digital-marketing/\">are happy to help</a>. Drop us a message. </span>', 'Which Google Ads campaign type is best for you?', '', 'publish', 'open', 'open', '', 'which-googleads-campaign-type-is-best-for-you', '', '', '2018-06-08 11:42:52', '2018-06-08 06:12:52', '', 0, 'https://vividreal.com/?p=2661', 0, 'post', '', 0),
(3268, 7, '2018-08-28 09:44:10', '2018-08-28 04:14:10', '<span style=\"font-weight: 400;\">Till about a decade ago, it was believed that web designing is solely a creative process. However, today most designers who enter the field have realized that being creative is only a part of the game. </span>\n\n<span style=\"font-weight: 400;\">At the end of the day, web designing is a commercial activity and as such it must be able to satisfy your business needs or that of your clients. Imagination and creativity alone cannot achieve the desired conversion goals. This is why increasingly more designers are expanding their knowledge beyond artistic skills to the realm of marketing and customer psychology. </span>\n\n<span style=\"font-weight: 400;\">One of the most common ways through which designers can gain this insight is through the method of A/B testing. Many keen designers are now using this method to understand how different designs of websites, advertisements, and other such elements can prompt different responses from customers.</span>\n\n<span style=\"font-weight: 400;\">A/B testing refers to the statistical practice of testing two choices and analyzing which one is better at accomplishing the desired goal. </span>\n\n<span style=\"font-weight: 400;\">In the context of the web design, A/B testing means splitting your users into two groups and subjecting them to two distinct variations of the same webpage, loading page, <a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\">email advertisement</a> etc.</span>\n\n<span style=\"font-weight: 400;\">After that, results from the test are analyzed to check which variation was more successful in achieving the website’s conversion goals. Through A/B testing, web designers can determine which particular aspect of their design is more successful in meeting their predefined conversion goal.</span>\n\nIf you are looking for great website designs that are engineered to perform, <a href=\"https://vividreal.com/web-design/\">do give us a try</a>. We\'d love to help you out!\n\n<span style=\"color: #00ccff;\"><b>A/B Testing: What is the Right Approach?</b></span>\n\n<span style=\"font-weight: 400;\">From the headline to ‘call to action’ buttons to images to color schemes, any element of the </span><span style=\"font-weight: 400;\">webpage or content can be subjected to A/B testing. However, for every A/B test, there exist certain steps which have to be kept in mind.</span>\n\n<span style=\"font-weight: 400;\">As in the case of all experiments, the first step in A/B testing is research. Conduct thorough research on the elements of your design and how each is intended to impact the customer. In doing so, you may discover certain ‘problem areas’ in your design.</span>\n\n<span style=\"font-weight: 400;\">Problem areas are those aspects of your website which may be preventing the website from achieving the conversion goal. Once identified, it becomes necessary to chalk out the possible causes for this problem.</span>\n\n<span style=\"font-weight: 400;\">For example, upon research, you discover that the rate of abandonment on the online purchases made from your website is high. The possible causes could be rooted in the design of the website. Perhaps, the ‘checkout’ link is not working or is not clearly visible.</span>\n\n<span style=\"font-weight: 400;\">Much like most experiments, A/B testing is a game of variables. The next step in the process is determining your variables. While testing the performance of the designs, one version should remain exactly the same as the original. This is your independent variable. </span>\n\n<span style=\"font-weight: 400;\">The other version should display the changes which you think will enhance the performance. This is your dependent variable. It is the comparison between these two variables which will give you an idea about your website’s performance.</span>\n\n<span style=\"font-weight: 400;\">Depending on how you conduct the test, you can also determine the sample size for your test i.e. which percentage of your audience will see what version.</span>\n\n<span style=\"color: #00ccff;\"><b>Online Tools for A/B Testing</b></span>\n\n<span style=\"font-weight: 400;\">Much like for most tasks of the 21</span><span style=\"font-weight: 400;\">st</span><span style=\"font-weight: 400;\"> century, for A/B testing as well there exist several online tools. Multiple online applications work with the intention of making the process of the online test as simple for you as possible. For a small price, these applications don’t always require technical expertise and thus make you’re A/B testing experience a breeze.</span>\n\n<span style=\"font-weight: 400;\">One of the designers’ favorite tools is VWO. An intuitive A/B Testing tool, it allows you to easily change headlines, buttons, images or any other elements to create multiple variations of your website to test. With this tool, you can track revenue, clicks and other conversion goals.</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/blog/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics</a> \'Experiments\' is also a preferred tool. A reliable Google platform, this tool allows you to split-test up to 10 full versions of a single page.</span>\n\n<span style=\"font-weight: 400;\">Another popular tool is AB Tasty which enables you to conduct A/B tests without writing any code or without any prior technical knowledge. For a price of €29/month - €299/month, you can measure which versions of your design produce the best results for your requirements.</span>\n\n<span style=\"color: #00ccff;\"><b>Weighing the Pros and Cons of A/B Testing</b></span>\n\n<span style=\"font-weight: 400;\">Despite being useful, A/B testing can have its own shortcomings. For starters, a lot of web designers find the results from A/B testing restrictive to their creative sensibilities.</span>\n\n<span style=\"font-weight: 400;\">If not utilized correctly, the results can eventually become a crutch for every decision. This can hamper a company’s willingness to take any risks at all and discover new avenues of design.</span>\n\n<span style=\"font-weight: 400;\">Finally, A/B testing only provides a quantitative measure of your design’s performance. The qualitative “why”, such as “</span><span style=\"font-weight: 400;\">why</span><span style=\"font-weight: 400;\"> more users are not clicking on a particular ad”, remains unanswered.</span>\n\n<span style=\"font-weight: 400;\">That being said, depending upon a company’s needs, the pros of A/B testing can outweigh the cons. For a company struggling to find out which particular aspect of its design is failing, A/B testing can be a boon. It can also allow you to pinpoint the exact problem areas to your clients and fix it for maximized returns and revenue.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion: Performance over Presentation</b></span>\n\n<span style=\"font-weight: 400;\">Designing for the web is no longer an isolated process. Every designer must remember to keep in mind the bigger picture while creating their designs.</span>\n\n<span style=\"font-weight: 400;\">When designing for clients, it must be kept in mind that presentation is secondary to performance. A design that does not perform is a design that is not worth keeping.</span>\n\n<span style=\"font-weight: 400;\">At the same time, do not blindly rely on the performance results. Try and take feedback from real users regarding your design. This can provide you with the necessary ideas on not only whether or not to change the design but also how exactly to do so.</span>\n\nIf you\'d like to have a killer website design for your company, <a href=\"https://vividreal.com/web-design/\">do check us out.</a>', 'Test The Waters: Using A/B Testing For Your Design', '', 'publish', 'open', 'open', '', 'test-the-waters-using-a-b-testing-for-your-design', '', '', '2018-08-28 09:44:10', '2018-08-28 04:14:10', '', 0, 'https://vividreal.com/?p=2881', 0, 'post', '', 0),
(3269, 1, '2018-08-29 05:17:41', '2018-08-28 23:47:41', '<span style=\"font-weight: 400;\">To say that Artificial Intelligence or AI has completely revolutionized the way we live is an understatement. From performing mundane tasks like creating a shopping list to attempting pioneering breakthroughs like discovering new medicines - AI seems to be breaking all boundaries.</span>\n\n<span style=\"font-weight: 400;\">Over the past few years, AI has shown unprecedented progress in almost all fields. One particular field where it has made considerable innovative changes is that of digital marketing.</span>\n\n<span style=\"font-weight: 400;\">Marketing professionals are increasingly embracing AI for creating marketing strategies that actually work! With the help of AI, basic digital marketing practices can become more focused, flexible and precise.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are some ways through which AI-powered tools can make your marketing tactics more effective:</span>\n\n<span style=\"color: #00ccff;\"><b>Generating Optimized Content </b></span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">Creating optimized content</a> is a crucial part of any powerful digital marketing strategy. Optimized content can be your key to achieving better search rankings and gaining greater online visibility.  </span>\n\n<span style=\"font-weight: 400;\">However, generating content can often be a tedious process and prone to human error. This is especially true when the content that has to be produced involves using heavy sets of data. </span>\n\n<span style=\"font-weight: 400;\">This is why many companies are now shifting to AI-powered tools for producing their content. Using AI allows them to save time as well as manpower which can be redirected to more pressing tasks.</span>\n\n<span style=\"font-weight: 400;\">Although such tools cannot write natural-sounding content for all topics, they can come in handy for accurately creating data-heavy content such as reports and analyses.</span>\n\n<span style=\"font-weight: 400;\">Many AI-based tools are present in the market for generating content to suit your needs. Wordsmith, Articoolo, Acrolinx, and Quill are some of the popular AI-powered tools which are being used by companies like IBM, Microsoft, Nestle, and Forbes to create content. </span>\n\n<span style=\"font-weight: 400;\">By entering data and keywords into ready-made templates these tools can create unique and ‘human’ content.</span>\n\n<span style=\"color: #00ccff;\"><b>Sales Forecasting and Providing Customer Insights</b></span>\n\n<span style=\"font-weight: 400;\">A large part of devising a digital marketing strategy is being able to anticipate sales trends as well as customer behavior. AI can efficiently do both. Driven by machine learning, it can train on data and becomes better over time.</span>\n\n<span style=\"font-weight: 400;\">Many companies like Amazon and eBay are now making use of AI to make accurate sales predictions and to optimize sales forecasting. AI utilizes data on customers’ online consumption practices and then makes appropriate recommendations thus boosting sales.</span>\n\n<span style=\"font-weight: 400;\">By analyzing, geo-specific events, on-site interactions, purchase behaviors and past communications of the customers, AI software such as Aviso and Clari can give your useful insights on how to alter your marketing strategy.</span>\n\n<span style=\"font-weight: 400;\">For example, it can help you determine which customer base to focus on, which segment of your audience has a higher rate of purchase or abandonment or which age demographic to focus on depending upon the recent trends around the product.</span>\n\n<span style=\"color: #00ccff;\"><b>Creating Ads that Actually Work!</b></span>\n\n<span style=\"font-weight: 400;\">The visibility of your product and website is heavily dependent on how effective your ad is. As the consumers are constantly being bombarded with a variety of online ads, it can be tough to make yours stand out.</span>\n\n<span style=\"font-weight: 400;\">By providing useful insights on customer behavior and using this information to generate targeted ads, AI-based advertising tools can ensure that your audience actually clicks on your ads.</span>\n\n<span style=\"font-weight: 400;\">Tools like Kenshoo, Cobiro, and Persado use data from keyword searches, social profiles, and other online records and create personalized ads that are more relevant to your intended audience.</span>\n\n<span style=\"font-weight: 400;\">For example, AI has been especially useful in creating personalized email ads by analyzing customers’ reading patterns, browsing patterns, and their record of opening ad emails. Through these patterns, it has been able to help marketers determine the best content for these emails and best moments when the customers are most likely to engage with the email.</span>\n\n<span style=\"color: #00ccff;\"><b>Improving Your Customers’ Experience</b></span>\n\n<span style=\"font-weight: 400;\">Any marketing professional worth their salt will tell you that the most profitable strategy you can adopt for gaining clicks and visibility is enhancing your users’ experience. If your customers find your website difficult to use or your range of products irrelevant to them, then it is highly unlikely that they will pick your services over your competitors’.</span>\n\n<span style=\"font-weight: 400;\">Small changes can make a big difference in user experience. Companies like Sephora are now </span>using AI-powered search engines to make their customers’ online shopping experience pleasant. Such search engines can effectively track online behavior, purchase patterns, and navigation processes to provide highly accurate results for any search query.\n\n<span style=\"font-weight: 400;\">Other companies like Domino’s Pizza and Coca Cola are taking an additional step to enhance the customer experience by using AI-powered chatbots. Such bots accurately answer customers\' queries and make their online experience smoother.</span>\n\n<span style=\"font-weight: 400;\">As in the case of advertising, in enhancing user experience as well: ‘personalization is the need of the hour’. Companies are now using chatbots and other similar tools to analyze users’ location and past interactions and display personalized products and offers to every individual customer.  </span>\n\n<span style=\"font-weight: 400;\">Such improvements to users’ experience can not only increase sales and site visits but can also ensure that users seek your services again.</span>\n\n<span style=\"color: #00ccff;\"><b>AI in Digital Marketing: The Future is Now</b></span>\n\n<span style=\"font-weight: 400;\">Artificial Intelligence as a resource for improving digital marketing is an immediate reality. If used thoughtfully, it can free you from the mundane and repetitive aspects of marketing and allow you and your employees more creative space. </span>\n\n<span style=\"font-weight: 400;\">Now is the time to embrace the new routes that are being brought forward by AI. The future of marketing is here and it is waiting for you. Don’t miss out!</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'The AI Revolution in Digital Marketing', '', 'publish', 'open', 'open', '', 'the-ai-revolution-in-digital-marketing', '', '', '2018-08-29 05:17:41', '2018-08-28 23:47:41', '', 0, 'https://vividreal.com/?p=2887', 0, 'post', '', 0);
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(3270, 1, '2018-08-29 07:43:33', '2018-08-29 02:13:33', '<span style=\"font-weight: 400;\">Have you ever clicked on an ad that took you to a totally unrelated page? Of course, it has happened to almost everyone online. Do you remember that feeling of frustration? This is the feeling your customers might get if you do not use a proper landing page for your ads. </span>\n\n<span style=\"font-weight: 400;\">Newbie marketers make the mistake of directing the customers from their ad to their website homepage. This is not an effective strategy. Most websites have a conversion rate of 1 to 3 per cent on an average. If you are sending your customers to your website homepage, you are going to lose a lot of potential customers. </span>\n\n<span style=\"font-weight: 400;\">On the other hand, a well optimized, conversion-oriented landing page normally has a conversion rate of up to 15 per cent. If you have a properly designed landing page for your lead generation ads, you will be able to get your message out to a greater number of your potential customers.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with landing page design and development, you should definitely reach out to us. </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here is how you should design a landing page for optimum results. </span>\n\n<span style=\"color: #00ccff;\"><b>Include the Following Elements in Your Landing Page </b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A heading that captures the attention of your customers </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A brief description of what you offer</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A relevant image or video </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trust elements like testimonials, customer logos or security badges </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a form in your landing page itself to collect the information you need. If you can’t include a form in your landing page, make use of a good call to action that grabs your reader’s attention. </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Your Landing Page and Your Ad Must Have Similar Content</b></span>\n\n<span style=\"font-weight: 400;\">Your customers might be coming from your PPC ads, <a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\">email campaigns</a> or social media campaigns. Make sure that your landing page gives out the same information your ad/email did. For example, if your email said ‘Free ebook download’, your landing page must say the same or must convey a similar message.  </span>\n\n<span style=\"font-weight: 400;\">Make separate landing pages for each ad or emails. The more landing pages you have, the more are your chances of converting the traffic into leads.</span>\n\n<span style=\"color: #00ccff;\"><b>Keep Your Design and Copy Simple </b></span>\n\n<span style=\"font-weight: 400;\">It is better to make your landing page minimalist in design. Use your brand colors so that your customers can identify you. Do not use any flashy design or drive your customer’s attention away from your objective. </span>\n\n<span style=\"font-weight: 400;\">Many marketers make the mistake of focusing only on design and overlooking copy. You need to be very careful in writing the copy. The copy is what tells your customer what to do on the page. Make your copy short and simple so that your customers know what to do when they land on your page.   </span>\n\n<span style=\"color: #00ccff;\"><b>Your Landing Page Must Have Only One Main Function</b></span>\n\n<span style=\"font-weight: 400;\">Your landing page must be action focused. May it be for the subscription to your newsletter, ebook download or selling a product. The objective of the landing page is to make your customers perform only one particular action. Every aspect of your landing page must lead your customers to make that intended move. </span>\n\n<span style=\"color: #00ccff;\"><b>Ask for Only the Essential Information </b></span>\n\n<span style=\"font-weight: 400;\">Even though it is nice to have a lot of information, most people do not have the patience to fill out a very long form. Some people might not feel comfortable sharing that much information with you. Try to strike the balance of asking for enough information from the users without making them feel uncomfortable. </span>\n\n<span style=\"color: #00ccff;\"><b>Make Your Call to Action Effective</b></span>\n\n<span style=\"font-weight: 400;\">The call to action button must be clearly visible on your landing page. Use a distinctive color to highlight it. All the other elements in your landing page must work towards motivating the visitor to click on your call to action button. </span>\n\n<span style=\"font-weight: 400;\">The positioning of the call to action button is of great importance. Some suitable positions are :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the beginning: so that people will notice it at first glance. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the end -  As it is very common in web page designs, many people expect the call to action at the bottom of the page. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Right after making the most important point in your copy. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Call to action that floats; A button that keeps floating and is always visible on the page. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Use <a href=\"https://vividreal.com/blog/test-the-waters-using-a-b-testing-for-your-design/\">A/B testing</a> to determine which position, colors and fonts work best for you. </span>\n\n<span style=\"color: #00ccff;\"><b>Avoid Unnecessary Navigation on the Landing Page</b></span>\n\n<span style=\"font-weight: 400;\">You have succeeded in bringing traffic to your page. Do not let your customers wander off to other pages. Limit navigation buttons on your landing page. Make them perform the action you want them to make by keeping them on the page.</span>\n\n<span style=\"color: #00ccff;\"><b> Make Use of Trust Symbols and Testimonials </b></span>\n\n<span style=\"font-weight: 400;\">Use trust symbols like customer logos and security badges to make your visitors feel safe. One of the best ways to attract new customers is by showing them social proof. You can also make use of your customer testimonials and recommendations. </span>\n\n<span style=\"font-weight: 400;\">If your product or service have received positive comments on social media or customer review website, display them on your landing pages. </span>\n\n<span style=\"color: #00ccff;\"><b>Optimize for Mobiles</b></span>\n\n<span style=\"font-weight: 400;\">While designing your landing pages, optimize it for mobile. A major chunk of people uses their mobile devices more than their laptops or desktops.  </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">If you do all these, you will see a lot of traffic converting into leads. Make sure you use A/B testing to find out what features works best for you and use them in your landing pages. </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with landing page design and development. That’s all for now, cheers!</span>', 'How conversion oriented are your landing pages?', '', 'publish', 'open', 'open', '', 'how-conversion-orientated-are-your-landing-pages', '', '', '2018-08-29 07:43:33', '2018-08-29 02:13:33', '', 0, 'https://vividreal.com/?p=2891', 0, 'post', '', 0),
(3271, 8, '2018-09-18 10:07:10', '2018-09-18 04:37:10', '<span style=\"font-weight: 400;\">Do you remember the last time you used your phone to look up information or suggestions? Of course, you do! It might have been seconds ago or maybe you are doing it right this moment!</span>\n\n<span style=\"font-weight: 400;\">Using the internet for guidance has become a part of our daily life. May it be on a product we want to purchase or a recipe we want to cook up or just a place we want to visit – we direct all our queries to the all-knowing internet. This is why consumers are more well-informed than ever before.</span>\n\n<span style=\"font-weight: 400;\">To a great extent, the credit goes to the smart devices and search engines. As devices become handier and as search engines become more precise, it has become easier for us to turn to the internet for counsel. This is exactly where the notion of ‘micro-moments’ comes in.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What are Micro Moments?</b></span>\n\n<span style=\"font-weight: 400;\">Introduced by Google, micro-moments refer to those specific, active moments in which consumers seek information to make their decisions. As Alexander Bickov puts it: “the main philosophy behind these moments is that consumers reflexively turn to a device to fulfill their needs – to compare prices, to decide what movie to watch, to read the news”  </span>\n\n<span style=\"font-weight: 400;\">Google focuses on 4 basic micro-moments:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Know” Moments:</b></span><span style=\"font-weight: 400;\"> Here consumers are looking for specific information. The responses they get to their queries will determine the decisions they take.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Go” Moments:</b></span><span style=\"font-weight: 400;\"> These moments are more geographically oriented. Consumers’ focus in more on the “where” than on the “what”. Here they are looking for concrete directions, maps, and local search results.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Do” Moments:</b></span><span style=\"font-weight: 400;\"> This is the moment where consumers seek practical information regarding a product or tasks. When consumers search for tips, recipes, tutorials, and how-to videos, they are engaging in an “I-want-to-do” moment.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Buy” Moments:</b></span><span style=\"font-weight: 400;\"> This is the moment where the information collected from the previous moments finally concludes into a conversion. The consumer is now well informed. Their preferences are set and they are ready to make a purchase.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">As a brand, you can identify micro-moments unique to your own your target consumers.</span>\n\n<span style=\"font-weight: 400;\">For example, the patrons of the beauty industry can have their own micro-moments like – exploring various products, comparing them by their price, formula, and reviews, purchasing the product, and then looking up directions to use the product.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Use Micro Moments for Your Business</b></span>\n\n<span style=\"font-weight: 400;\">From the first search to the final purchase, every moment a consumer interacts with your product is valuable. Purchasing your product or services is only the end goal. There are multiple moments that lead to that a consumer to that goal and you must skillfully guide them through these moments.</span>\n\n<span style=\"font-weight: 400;\">The following are some quick essential tips you should follow to capitalize on every micro-moment:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Showing Up is Half the Job!</span></li>\n</ul>\n<span style=\"font-weight: 400;\">To make use of the micro-moments, your business must show up when the consumer engages in a micro-moment.  Google advises marketers to “be there” when that happens.</span>\n\n<span style=\"font-weight: 400;\">To be in the right place at the right time, you must be able to anticipate your consumers’ needs. What are exactly are they looking for? How are they describing their query?  Identify the exact moments you want to target.</span>\n\n<span style=\"font-weight: 400;\">For example, if your consumers are more likely to search for </span><i><span style=\"font-weight: 400;\">how to</span></i><span style=\"font-weight: 400;\"> use a product like yours than </span><i><span style=\"font-weight: 400;\">where to </span></i><span style=\"font-weight: 400;\">find your product, then focus on that. Step in to assist them with the ‘how to’ – maybe even provide instructional videos!</span>\n\n<span style=\"font-weight: 400;\">Focusing on </span><b>keywords</b><span style=\"font-weight: 400;\"> is one way of “being there”. You can also </span><b>localize your ads</b><span style=\"font-weight: 400;\"> so that your business shows up during the  “I-want-to-go” moments. More than anything, make sure your business and content are </span><b>optimized for a <a href=\"https://vividreal.com/blog/make-the-most-of-mobile-marketing-in-6-simple-ways/\">mobile experience</a></b><span style=\"font-weight: 400;\">. Most consumers are now searching on their smartphones. If you are not showing up on their mobile screens you might as well be not showing up at all.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being Helpful Goes a Long Way</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Your business showing up in a moment means absolutely nothing if it does not engage the consumer. The best way to do that is to be useful. Consumers gravitate towards those responses which solve their query quickly.</span>\n\n<span style=\"font-weight: 400;\">Different moments require different kinds of usefulness. You can be useful in an “I-want-to-know” by providing short and exact nuggets of information. For an “I-want-to-go” moment, show consumers that you’re nearby (through GPS features and maps) and ready for service.</span>\n\n<span style=\"font-weight: 400;\">In a “I-want-to-buy” moment, do more than just push your own product. Go the extra mile. Provide reviews, price comparisons and easy methods for online transactions.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Swift Responses = Satisfied Consumers</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Technology has increased impatience. <a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\">A website that does not load quickly</a> will be abandoned immediately even if it seems helpful. Your business needs speed to be successful.</span>\n\n<span style=\"font-weight: 400;\">One way of being swift is by eliminating unnecessary steps and forecasting needs. For example, hide secondary menus (like the signup tab for your newsletter) and highlight the checkout options. Make sure your content loads at lightning speed. Provide GPS features so that your consumers can easily locate your business. </span>\n\n<span style=\"font-weight: 400;\">Customers appreciate a simple experience and will come back for more of it.</span>\n\n<span style=\"color: #00ccff;\"><b>Why Micro Moments Matter</b></span>\n\n<span style=\"font-weight: 400;\">Today’s marketing is all about finding new moments and learning how to respond to each of them. Micro-moments matter now more than ever before because people are engaging in these moments more than ever before.  Not only that, but they are also increasingly using these moments to define their choices. Therefore, making use of micro-moments is not only a question of relevance but also of taking part in influencing how your consumers choose!</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How Micro Moments Can Create Huge Opportunities for Your Business', '', 'publish', 'open', 'open', '', 'how-micro-moments-can-create-huge-opportunities-for-your-business', '', '', '2018-09-18 10:07:10', '2018-09-18 04:37:10', '', 0, 'https://vividreal.com/?p=2905', 0, 'post', '', 0),
(3272, 7, '2018-09-17 10:07:04', '2018-09-17 04:37:04', '<span style=\"font-weight: 400;\">It is a cliché to say that “nowadays everyone is glued to their phones”. But a cliché is a cliché for a reason. It is undeniable that browsing on phones has become more popular and essential than ever before. The young, the old, the busy, the lazy – everyone has and uses a phone!</span>\n\n<span style=\"font-weight: 400;\">According to 2017’s Global Digital report, more than half of the world’s web traffic now comes from mobile phones. Can you imagine? More than 50 %! For any growing business, that is a marketing goldmine!</span>\n\n<span style=\"font-weight: 400;\">You don’t have to have an app in development to make sure your business is accessible by mobile. Now more than ever, mobile marketing has become simpler and more versatile.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are 6 simple techniques you can use to make your online business stand out in the ‘mobile age’.</span>\n<ol>\n 	<li><span style=\"color: #00ffff;\"><b>  <span style=\"color: #00ccff;\">Optimize Your Website for the Mobile Experience </span></b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Possibly the most frustrating experience a mobile user can have is being on a website that is not ready for the mobile. Your website will have higher bounce rates if it is not prepared to cater to the ‘mobile experience’</span>\n\n<span style=\"font-weight: 400;\">Mobile compatibility is a delicate mix of multiple factors such as your website’s speed, design and content.</span>\n<ul>\n 	<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"> </span><span style=\"color: #00ccff;\"><b>The Look:</b></span></span><span style=\"font-weight: 400;\"> For starters, your website’s design should be compatible with a mobile screen. This means that the user should not have to constantly scroll sideways or pinch and zoom to browse your website on their phone. </span></li>\n 	<li><span style=\"color: #000000;\"><b><span style=\"color: #00ccff;\">The Speed:</span></b></span><span style=\"font-weight: 400;\"> A crucial part of optimizing your site for mobile is ensuring that <a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\">your web pages open quickly</a>. Research by DoubleClick says that if a page takes more than three seconds to load, the bounce rate rises to 53 percent. The slower your website the lower your conversions</span></li>\n 	<li><span style=\"color: #00ccff;\"><b>The Content:</b></span><span style=\"font-weight: 400;\"> When creating mobile-friendly content, it is best to be as brief as possible. The mobile screen can accommodate only so much text. Bombarding your users with large blocks of text is a surefire way to increase your bounce rates.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">An additional step that you can take is making voice search possible. Increasing numbers of users are moving in the direction of voice search and your customers will definitely appreciate this feature.</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><strong> Impr</strong><b>ove Traffic with Location-based Ads</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">The flexibility of mobiles has made local search optimization extremely important. According to Google Mobile Moments Study, more than 40% of mobile searches are oriented towards local responses. This hyper-local intent can be a great marketing opportunity for your business.  </span>\n\n<span style=\"font-weight: 400;\">Setting up ads for a predefined geographical area which is packed with your target demographic can result in an immediate rise in traffic.</span>\n\n<span style=\"font-weight: 400;\">Location-based ads are relevant, personalised and extremely targeted. They remind your customers that your business is just around the corner. This makes your services seem accessible and thus increases response rate.</span>\n<ol start=\"3\">\n 	<li><b>  <span style=\"color: #00ccff;\">Energize Your Business with Exciting Videos!</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">One of the best ways of garnering traffic through mobile is by making use of videos. Almost every company has started employing video-based ad campaigns. The reason why they work is that they deliver your company’s message in a quick, engaging and memorable way.</span>\n\n<span style=\"font-weight: 400;\">While producing and uploading videos for your business it is important to make sure that they are attuned to every kind of screen. If your video is not being uploaded on your website directly but on a video-sharing platform like YouTube, make sure that your user is redirected to the appropriate version of that platform such as the YouTube app.</span>\n<ol start=\"4\">\n 	<li><b>  <span style=\"color: #00ccff;\">Make Use of Mobile-Only Social Media</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">Some of the most useful resources for social media marketing are those social media platform whose mobile versions are more preferred by the users. These include Snapchat, Instagram, Twitter and increasingly even Facebook.  </span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/social-media-up-close/\">Social media platforms are excellent for ad campaigns.</a> Here, campaigns are easy to set up and invite a lot of traffic. Some strategies could include using promoted tweets, Facebook mobile ads, LinkedIn sponsored updates, sponsored posts on Instagram, and paid ads and geofilters on Snapchat. </span><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">These apps work not only ads but also for prompt customer service. Nowadays users resort to a quick message or social media post for queries and feedback. Prompt customer service is always appreciated by busy customers.  </span>\n<ol start=\"5\">\n 	<li><b>  <span style=\"color: #00ccff;\"> Make Mobile Payments Easy</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">Mobile users increasingly rely on resources like wallet apps and online banking to make purchases online. If your website does not have an easy-to-use payment mechanism, you are bound to have high rates of abandonment.</span>\n\n<span style=\"font-weight: 400;\">It goes without saying that having mobile-friendly payment pathways for your website can increase your sales. Your customers will no longer have to shift to a desktop version of your site to make a purchase.  The convenience that comes along with having mobile payment pathways is sure to improve customer experience and loyalty.</span>\n<ol start=\"6\">\n 	<li><span style=\"color: #00ccff;\"><b>  Don’t Ignore Text Messaging  </b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Nowadays, text messaging is often overlooked as a digital marketing strategy. But don’t forget, it was one of the first mobile marketing techniques to appear in the game. So, do not eliminate text messaging from your mobile marketing strategy just yet.</span>\n\n<span style=\"font-weight: 400;\">Users get a sense of personalization when they receive offers, discounts, and alerts through a text. This can encourage them to follow through. Just don’t bombard your customers with spam! If you use texts to deliver relevant and well-paced messages to your customers, you will be pleasantly surprised by the response you get.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Mobile phones are more popular than ever before. Now is the best time to make their popularity profitable for your business. At the same time, keep in mind that there is no single mobile marketing strategy that can help you achieve your desired conversions.</span>\n\n<span style=\"font-weight: 400;\">Ideally, you should be using these tactics in accordance with your specific needs. Thus, the most helpful strategy would be to understand your business goals and identifying which tactics and tool can be most useful in achieving them.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Make the Most of Mobile Marketing in 6 Simple ways!', '', 'publish', 'open', 'open', '', 'make-the-most-of-mobile-marketing-in-6-simple-ways', '', '', '2018-09-17 10:07:04', '2018-09-17 04:37:04', '', 0, 'https://vividreal.com/?p=2907', 0, 'post', '', 0),
(3273, 7, '2018-10-19 11:41:35', '2018-10-19 06:11:35', '<span style=\"font-weight: 400;\">A brand is created from a million different creative ideas. But if these ideas are not organised effectively, your brand can come across as confusing, and quite candidly, as a mess. To avoid this, your brand needs to know its voice and communicate it consistently to the world. A brand style guide helps you do exactly that.  </span>\n\n<span style=\"font-weight: 400;\">A brand style guide is a document that codifies a brand’s identity, personality, and values. It highlights the aesthetic and thematic features of a brand and helps it maintain consistency across all platforms. From corporate giants to up and coming startups, every company is now investing in a style guide. Here are some reasons your business should too : </span>\n\n<span style=\"color: #00ccff;\"><b>Brand Style Guides: What’s Inside?</b></span>\n\n<b>Your Brand Story: </b><span style=\"font-weight: 400;\">Every brand guide begins with the <a href=\"https://vividreal.com/brand-story-the-foundation-of-your-business/\">brand story</a>. Your brand story captures the journey of your brand’s growth since its inception. It helps you keep in mind the founding ideas, principles, and vision of your brand. Additionally, your brand story also allows new members of your organization to understand the essence of your brand and align their ideas accordingly. </span>\n\n<b>The Brand Logo:  </b><span style=\"font-weight: 400;\">The logo is the core element of your brand’s style guide. The exact size, spacing, color and positioning of your logo which make it unique should be clearly identified and explained in your guide. Not only the aesthetic details but other details such as the origin, the <a href=\"https://vividreal.com/points-to-ponder-for-a-timeless-creative-logo-design/\">meaning and significance of the logo should also be highlighted. </a></span>\n\n<b>Colour schemes: </b><span style=\"font-weight: 400;\">A color scheme refers to that specific array of colors which you use for your brand design. The color scheme of your brand is an important part of your brand identity.  Many a time, even when the customers forget the name and the logo of the brand, they remember the color scheme. This is why every detail of your color scheme should be highlighted and detailed in your guide. Make use of the exact shade names, gradients, and palettes while describing your brand’s color scheme.  </span>\n\n<b>Typography: </b><span style=\"font-weight: 400;\">Another unique aspect of a brand is the typography i.e the fonts and typing styles the brand uses. Much like the color scheme, the typography can leave a subtle yet long-lasting impression on your customers. The names of the particular font used, the way they should be arranged, the difference between fonts for titles and body etc should all be discussed here. </span>\n\n<span style=\"color: #00ccff;\"><b>Why Brand Style Guides are Essential </b></span>\n\n<b>Consistency in Branding: </b><span style=\"font-weight: 400;\">A brand style guide allows you to keep your branding consistent. Your business needs to communicate the details of your brand to multiple third parties like print and publishing houses. By having all the details of your brand codified in a single document, you can make sure that every party has the same idea regarding your brand. Thus, regardless of the platform your brand may appear on, it appears consistent in all its features. This consistency helps establish a strong brand identity and is vital for building brand awareness. Eventually, this awareness and consistency make your brand trustworthy.</span>\n\n<b>Establishing Brand Voice: </b><span style=\"font-weight: 400;\">Style guides effectively codify and communicate the policies and core messages of your brand to your audience, shareholders and employees. In other words, it establishes your brand message. By unfolding the history, growth and values of your brand through a tangible document like the style guide, you make your brand more personal and credible for your audience. </span>\n\n<b>Streamlining Activity:</b><span style=\"font-weight: 400;\"> A proper style guide keeps all the work around your brand on track. It provides the right checkpoints which tether every activity to the brand personality. It focuses work by giving your writers and designers a solid framework to use as a starting and guiding point. In short, a good style guide can increase efficiency around your brand.</span>\n\n<b>Time Saver: </b><span style=\"font-weight: 400;\">A style guide can act as a quick reference into your brand’s identity. Having all the details of your brand in one single document can come in pretty handy when you are pressed for time and looking for a very specific detail regarding your brand. It saves time by providing format, style and other thematic guidelines to those writing or designing for your brand</span><span style=\"font-weight: 400;\">.</span><span style=\"font-weight: 400;\"> Not only that, a style guide can allow your new employees to quickly catch up with the ethos and history of the brand. </span>\n\n<b>Cementing Your Uniqueness:  </b><span style=\"font-weight: 400;\">A well-thought brand style guide can concretize your brand values and identity among your competitors and customers. By having your values and themes in a tangible document, you publicly claim a particular identity for your brand. This cements your uniqueness as a brand from other brands in the same field.  </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Creating a style guide can be an excellent exercise in understanding your brand and chalking out new routes for the future. As your brand grows and explores new identities, your brand style guide must update itself to reflect these changes.</span> <span style=\"font-weight: 400;\">Even in the face of a complete thematic overhauls or personality restructuring, a style guide can provide uniformity and stability to your brand. Without a doubt, taking the time to develop your unique style guide can be extremely worthwhile for your business.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-design/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with web design, branding or anything related to digital marketing. That’s all for now, cheers!</span>', 'Why Your Brand Needs a Style Guide', '', 'publish', 'open', 'open', '', 'why-your-brand-needs-a-style-guide', '', '', '2018-10-19 11:41:35', '2018-10-19 06:11:35', '', 0, 'https://vividreal.com/?p=2925', 0, 'post', '', 0),
(3274, 8, '2018-10-19 12:46:55', '2018-10-19 07:16:55', '<span style=\"font-weight: 400;\">One of the most popular and fastest growing technologies of the ‘Internet Age’ is voice-enabled searching. Almost all devices and search engines are now making room for this new way of searching and browsing. </span>\n\n<span style=\"font-weight: 400;\">As a tool, voice-enabled search makes looking for suggestions and instructions easier than ever before. In the age of multitasking, it allows the users to check off more things of their to-do list in less time. Because of this, it is only rising in relevance and is showing no signs of slowing down.</span>\n\n<span style=\"font-weight: 400;\">According to Google, 20% of all searches on mobile devices are now made using voice search and experts predict that 50% of all searches will use voice search by 2020.</span>\n\n<span style=\"font-weight: 400;\">If the numbers projected by Google are accurate then that means that voice search is not just another trend. It is a complete overhaul of how we search. It has already started restructuring the SEO game. And that is why your business should be paying attention to it now.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Every business should be prepared to tweak its digital marketing strategy while keeping in mind the option of voice search. Here are some simple tips on how you can optimize your business and content for voice search. </span>\n<ol>\n 	<li><strong><span style=\"color: #00ccff;\">    Using the Right Words for Voice Optimization</span></strong></li>\n</ol>\n<span style=\"font-weight: 400;\">The most significant shift that voice search is bringing to SEO practices is in the kind of language that is used to create content.  In voice-searches, users don’t ask questions in keywords. They make queries to the search engine as they would to another human being. Your content should match this style of questions.</span>\n\n<span style=\"font-weight: 400;\">In other words, your content should use natural speech patterns and conversational language.</span>\n\n<span style=\"font-weight: 400;\">For example, there has been a spurt in the usage of words like \"who,\" \"what,\" \"when,\" and \"how\" when making queries. Your content should directly respond to the queries that are made using these terms.</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\">Keywords</a> are still important but their focus has changed. They should be intent-based.</span>\n\n<span style=\"font-weight: 400;\">To find the right keywords, ask yourself: “</span><span style=\"font-weight: 400;\">what exact</span><span style=\"font-weight: 400;\">ly is my customer looking for when she makes a query and how exactly can I respond to it?”</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Optimizing for Smartphones</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">As the online audience is moving towards the <a href=\"https://vividreal.com/blog/make-the-most-of-mobile-marketing-in-6-simple-ways/\">mobile screen</a>, not being optimized for it is not an option. Your website, business location, and apps should all be easily accessible and usable on the small screen.</span>\n\n<span style=\"font-weight: 400;\">In the case of voice search, being optimized for a mobile screen is even more imperative. Even though the traditional desktops support voice search, for the on-the-go voice-searches smartphones are better equipped.</span>\n\n<span style=\"font-weight: 400;\">Most voice searches happen through a virtual assistant or simply through the search engine’s mobile app. If your business is not properly optimised for the smartphone, the virtual assistant or the voice search tool may not display it as an option to the user at all.</span>\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Optimizing for Different Search Engines</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">It is never wise to optimize your content and website keeping in mind only a single search engine. Every search engine has its own quirks and you should be prepared for all of them.</span>\n\n<span style=\"font-weight: 400;\">With the rise of mobile browsing more users are using voice-enabled virtual assistants to search. Each virtual assistant refers to a different search engine to answer queries.</span>\n\n<span style=\"font-weight: 400;\">You will be surprised to know that some of the most popular assistants like Microsoft’s Cortana and Amazon’s Alexa use Bing- a search engine which is often overlooked in <a href=\"https://vividreal.com/the-17-point-on-page-seo-check-list/\">traditional SEO</a> campaigns. Until very recently even Apple’s Siri had Bing as its default search engine.</span>\n\n<span style=\"font-weight: 400;\">Being optimized only for Google will cost you all the users who search with these virtual assistants and that’s a chunk you cannot afford to lose.</span>\n<ol start=\"4\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Local Searches Still Matter</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Being optimised for voice search and being optimised for local search go hand in hand. Moz highlights that voice searches are three times more likely to be local-based than traditional text search.</span>\n\n<span style=\"font-weight: 400;\">You cannot capitalise on the traffic from the voice searches unless you also show up during local searches.</span>\n\n<span style=\"font-weight: 400;\">To enhance customer experience, search engines have recently begun favouring local results. This tendency will only pick up pace in the future.</span>\n\n<span style=\"font-weight: 400;\">Furthermore, new technology is being created every day with the same local focus. Recently, Google’s CEO Sundar Pichai revealed Google Duplex - a new voice assistant that can carry out tasks like booking a hair salon appointment or making reservations at a restaurant.</span>\n\n<span style=\"font-weight: 400;\">When technology like this becomes fully functional, voice search and local search will become more intertwined than ever before.</span>\n\n<span style=\"font-weight: 400;\">To sum it up, voice search is here to stay. It has been very rightly dubbed as the technology of the present as well of the future. Although it will not replace the traditional search mechanisms, it will definitely walk hand in hand with it. The more it grows, the more it will change how users interact with businesses. The sooner your business adapts to it the better.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Changing the Digital Marketing Game with Voice Search', '', 'publish', 'open', 'open', '', 'changing-the-digital-marketing-game-with-voice-search', '', '', '2018-10-19 12:46:55', '2018-10-19 07:16:55', '', 0, 'https://vividreal.com/?p=2928', 0, 'post', '', 0);
