<span style="font-weight: 500;">Selling on Amazon is a great idea. You obviously agree with that, that is why you’re here!</span>

<span style="font-weight: 500;">Most people choose Amazon for selling products because of its reach spanning millions of potential buyers. You may be a large scale seller or someone selling one or two products, Amazon has got you covered when it comes to selling.</span>

<span style="font-weight: 500;">If you wish to sell on Amazon, you should first create a product list. It is a long process and most people are clueless about how to go about it. </span><span style="font-weight: 500;">If you’re in need of professional help, worry not, we’ve got you covered. Our team of <a href="https://vividreal.com/digital-marketing/">digital marketing experts</a> would be happy to help you. </span>

<span style="font-weight: 500;">In this article, we’ll be guiding you on how to list your product on Amazon. Read on to find out more.</span>

<span style="color: #00ccff;"><b>Basic Prerequisites</b></span>

<span style="color: #00ccff;"><b>1. Buy Universal Product Code (UPC)</b></span>

<span style="font-weight: 500;">Universal Product Code is a machine-readable barcode, which is a combination of unique black bars and a 12 digit number. Every product needs a Universal Product Code to be printed on its packaging for identification purposes, so does the product you sell. </span>

<span style="font-weight: 500;">Start with buying a UPC for your products before listing them. Choose a genuine and trustworthy website for buying UPC. You can choose </span><span style="font-weight: 500;"> gs1.org since it is recommended by Amazon. Also, the codes need to be GS1 compliant. </span>

<span style="font-weight: 500;">Remember to keep separate codes for the different variations of your product such as colour, size, etc., since each of them is considered as a unique entity. </span>

<span style="color: #00ccff;"><b>2. Quality Images</b></span>

<span style="font-weight: 500;">Amazon only accepts images that stick to their guidelines. Not just that, quality images are a necessity when it comes to luring your potential customers to finally convert. So, now you know why quality images are important while selling on Amazon.</span>

<span style="font-weight: 500;">Use high-quality images with </span><span style="font-weight: 500;">a minimum of 1,000 x 1,000 pixels. The images with this dimension can enable the Amazon zoom feature which allows the buyers to view your products in more detail. Amazon recommends that the product take up 85% of the image you use. Also, a plain white background is ideal for the image. Use free online tools to get this done if you’re not able to do it. It is recommended to upload at least four images for each product listing.</span>

<span style="color: #00ccff;"><b>3. Dimensions, Weight, &amp; Specification</b></span>

<span style="font-weight: 500;">Amazon has already put it straight, you can only sell physical products through Amazon. So, you’ll need to provide your product’s dimensions and weight. Use tape or a scale to measure these, or if your product has other sellers, simply copy their dimensions!</span>

<span style="font-weight: 500;">The next thing is to draft the product description, features, and specifications. These need to be written with relevant information, by avoiding false claims and subjective terms like "</span><span style="font-weight: 500;">amazing", "good quality", etc. You may even check other seller’s listings and take ideas from the ones that caught your attention.</span>

<span style="color: #00ccff;"><b>4. Identify Keywords</b></span>

<span style="font-weight: 500;">Keywords are important for ranking in Amazon SEO. Those are the words that your potential buyer searches within your listing when they are planning to make a purchase. You have already drafted your Amazon product title, description, features, and specification. Now, these work well for your product only when it includes keywords and your key value proposition. </span>

<span style="font-weight: 500;">You can get this job done using a number of online tools. You may begin by using Amazon’s free auto-keyword suggestion tool. Also, remember to focus on using as many keywords as possible without repetition.</span>

<span style="color: #00ccff;"><b>5. Product Category</b></span>

<span style="font-weight: 500;">Deciding the product category under which you’re going to sell your product is important. To make the most of the results, list your product in the same category as </span><span style="font-weight: 500;">similar products which are best-sellers. </span>

<span style="font-weight: 500;">Here also, you may check with the best selling products similar to yours and adapt the categories and subcategories they use if you find them useful.</span>

<span style="color: #00ccff;"><b>Let’s Start Listing</b></span>

<span style="font-weight: 500;">The first thing you need to understand before listing your product is to confirm whether your product is sold by multiple merchants or if it’s a product of your own sold solely by you. If you sell your own unique product, you need to create a new listing on Amazon because you are the first seller coming up with this product. If you are selling the same item that multiple merchants sell, you can share the same listing with other merchants without creating a new one.</span>

<span style="color: #00ccff;"><b>Creating a New Listing</b></span>

<span style="color: #00ccff;"><b>Step 1</b></span>

<span style="font-weight: 500;">Create an Amazon Seller Central account by registering on <a href="https://sellercentral.amazon.in/">sellercentral.amazon.in</a>. Now, login to the account and find your account dashboard. Now click on the “Inventory ” drop-down menu to “Add a Product”.</span>

<span style="color: #00ccff;"><b>Step 2</b></span>

<span style="font-weight: 500;">You’ll be redirected to a new page for adding your product. On this page, you need to choose from three options. The first one is that you can add products already sold on Amazon. This can be easily done by searching the product name or product ID from Amazon’s catalogue. Next is to “Create a New Product Listing” located just below the search box. As mentioned before, you can choose this option only if you offer a product that wasn’t sold by anyone on Amazon previously. Finally, the third option is for sellers who want to “bulk upload”  their multiple products at once. This feature can be seen on the right side of the screen.</span>

<img class="size-full wp-image-9202 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/List-a-Product-in-Amazon-Seller-Central-Account-1.jpg" alt="List a Product in Amazon Seller Central Account" width="490" height="244" />

<span style="font-weight: 500;">We’ll be discussing the second option in this article since you’re here for that.</span>

<span style="color: #00ccff;"><b>Step 3</b></span>

<span style="font-weight: 500;">Now that you have clicked “Create a New Product Listing”, you’ll be expected to </span><span style="font-weight: 500;">assign your new product to an Amazon category. You’ll be provided with two options, one is to find categories using the search option and the other is to browse the already existing categories.</span>

Here's what browsing for your product's category looks like.

<img class="size-full wp-image-9203 aligncenter" src="https://vividreal.com/wp-content/uploads/2020/07/Create-a-New-Product-Listing-in-Amazon-Seller-Central-Account.png" alt="Create a New Product Listing in Amazon Seller Central Account" width="1910" height="900" />

<span style="color: #00ccff;"><b>Step 4</b></span>

<span style="font-weight: 500;">Once you search for a category using the search bar feature, you’ll be provided with </span><span style="font-weight: 500;">all of the possible categories applicable for that specific product. Here, you may be provided with multiple categories to choose from. Identify and select the one that is most appropriate for your product.</span>

<span style="color: #00ccff;"><b>Step 5</b></span>

<span style="font-weight: 500;">After selecting your appropriate category, you need to fill in all the</span><span style="font-weight: 500;"> Listing Info for your new product. The next page will show you all the listing information divided into 7 tabs: </span><i><span style="font-weight: 500;">Vital Info, Variations, Offer, Images, Description, Keywords</span></i><span style="font-weight: 500;">, and </span><i><span style="font-weight: 500;">More Details</span></i><span style="font-weight: 500;">. Each of these tabs carries a different set of fields to be filled with product information. We’ll discuss each of them in the following sections. </span>

<span style="color: #00ccff;"><b>1. Vital Info</b></span>

<i><span style="font-weight: 500;">Product Name </span></i><span style="font-weight: 500;">is the first field that comes under the Vital Info tab. The title is the first thing that your potential customer notices about your product. Write a compelling product name packed with keywords, your value proposition, and more. The information about the product line, material or key feature, product type, </span><span style="font-weight: 500;">colour, size, or packaging/quantity is the possible assets that can be added to the title. Also, stick on to the character limit while writing this.</span>

<i><span style="font-weight: 500;">Manufacturer and Product Name </span></i><span style="font-weight: 500;">are the next fields to be filled. You may use your brand/company name on both the fields if you are selling your own private-label product.</span>

<i><span style="font-weight: 500;">Manufacturer Part Number (MPN) </span></i><span style="font-weight: 500;">is a unique number given by the manufacturer for identifying specific products. You’ll need this only if your product is actually a replacement part of another product.</span>

<i><span style="font-weight: 500;">Package Quantity </span></i><span style="font-weight: 500;">needs to be mentioned based on your type of product. For example, if you were selling a Mobile Phone, you’d be selling 1 mobile phone rather than a “pack” of mobile phones. So, you’ll be entering 1 in this field.</span>

<span style="font-weight: 500;">Specify the </span><i><span style="font-weight: 500;">Material Type </span></i><span style="font-weight: 500;">of your product. You can choose the type of material from the list of materials they provide.</span>

<span style="font-weight: 500;">Select your product’s </span><i><span style="font-weight: 500;">Color and Color Map </span></i><span style="font-weight: 500;">in the next field. You can leave the ColorMap field empty if you want. The product </span><i><span style="font-weight: 500;">Shape </span></i><span style="font-weight: 500;">can be mentioned if it’s relevant to your product, else you may leave it empty. The same goes for your product’s </span><i><span style="font-weight: 500;">Lens Color </span></i><span style="font-weight: 500;">field and </span><i><span style="font-weight: 500;">Size </span></i><span style="font-weight: 500;">field</span><i><span style="font-weight: 500;">. </span></i><span style="font-weight: 500;">Similarly, fill in the fields for </span><i><span style="font-weight: 500;">Hand Orientation and Tension Support </span></i><span style="font-weight: 500;">if it’s applicable for your product</span><i><span style="font-weight: 500;">. </span></i>

<span style="font-weight: 500;">As mentioned in the prerequisites, you need a universal Product Code or a GTIN. But you may get an exemption depending on your product category. You can utilize this exemption using the </span><i><span style="font-weight: 500;">GTIN Exemption Reason </span></i><span style="font-weight: 500;">field. </span>

<i><span style="font-weight: 500;">Related Product ID Type and Related Product ID </span></i><span style="font-weight: 500;">fields need to be filled in if your product is linked to another product by entering the other product’s ID. And you can leave this field empty if this product is sold only by you on Amazon.</span>

<i><span style="font-weight: 500;">Item Display Dimensions and Weight,  Weight Supported, and Display Maximum Weight Recommendations, Shaft Length </span></i><span style="font-weight: 500;">are fields which ask for your product’s physical parameters.</span>

<span style="font-weight: 500;">Finally, you need to fill in the </span><i><span style="font-weight: 500;">Product ID, </span></i><span style="font-weight: 500;">which can be GCID, UPC, or EAN.</span>

<span style="color: #00ccff;"><b>2. Variations</b></span>

<span style="font-weight: 500;">Under the Variations tab, you can clearly specify if your product has </span><span style="font-weight: 500;">a variety of colours or sizes or any other distinct variations.</span><span style="font-weight: 500;"> You can choose the variation that applies to your product based on the option given in the drop-down menu.</span>

<span style="font-weight: 500;">After this, you’ll be directed to give further details on the variation you chose just before. Fill in those fields, and click on the “Add Variations” button. And finally fill the following tab to link those variations with the product ID, type, etc.</span>

<span style="color: #00ccff;"><b>3. Offer</b></span>

<span style="font-weight: 500;">Here, use the </span><i><span style="font-weight: 500;">Import Designation </span></i><span style="font-weight: 500;">field to specify where your product is being made, or if it’s imported. There are other fields such as </span><i><span style="font-weight: 400;"> </span></i><i><span style="font-weight: 500;">Country of Publication, Seller Warranty Description, Release Date, Country as Labeled, Is Gift Wrap Available, and Offering Can Be Gift Messaged,  Tax Code </span></i><span style="font-weight: 500;">that can be filled if those are applicable to your product. (P.S., these are self-explanatory fields for you!)</span>

<span style="font-weight: 500;">In the </span><i><span style="font-weight: 500;">Fulfillment Latency </span></i><span style="font-weight: 500;">field</span><i><span style="font-weight: 500;">,  </span></i><span style="font-weight: 500;">you can indicate the time required to ship the product once it has been ordered (This is only when you’re not using fulfilment by Amazon).</span>

<span style="font-weight: 500;">Mention your </span><i><span style="font-weight: 500;">Restock Date. </span></i><span style="font-weight: 500;">Write a </span><i><span style="font-weight: 500;">Legal Disclaimer </span></i><span style="font-weight: 500;">for your product using the right wordings. You can contact your manufacturer or seek legal aid if you are unsure about writing this on your own.</span>

<span style="font-weight: 500;">Choose your product’s </span><i><span style="font-weight: 500;">Start selling date. </span></i><span style="font-weight: 500;">If your product is signed by someone, mention the product’s </span><i><span style="font-weight: 500;">Signed By. </span></i><span style="font-weight: 500;">Next is to choose whether you want to fulfil the orders of your product or allow Amazon to fulfil them. And you can confirm this through the </span><i><span style="font-weight: 500;">Fulfillment Channel</span></i><span style="font-weight: 500;"> field.</span>

<span style="color: #00ccff;"><b>4. Images</b></span>

<span style="font-weight: 500;">As mentioned above in the prerequisites, stick to the Amazon guidelines, and</span><span style="font-weight: 500;"> upload appropriate images for your product under the Images tab.</span>

<span style="color: #00ccff;"><b>5. Description</b></span>

<span style="font-weight: 500;">You need to fill in 2 sections of the description, </span><i><span style="font-weight: 500;">Key Product Features,</span></i><span style="font-weight: 500;"> and </span><i><span style="font-weight: 500;">Product Description</span></i><span style="font-weight: 500;">. The former becomes your bullet points and the latter is where you need to put in the description you carefully drafted initially in the prerequisites section.</span>

<span style="color: #00ccff;"><b>6. Keywords</b></span>

<span style="font-weight: 500;">Under this tab, you can specify your product’s </span><i><span style="font-weight: 500;">Search Terms, Platinum Keywords, </span></i><i><span style="font-weight: 500;">Subject Matter, Other Attributes, Intended Use, and Target Audience.</span></i>

<span style="font-weight: 500;">Filling up all these fields requires patience, and you may feel like skipping most of them. But, Amazon uses all of this information to catalogue your product for customer searches. So, be patient and fill all the possible fields for your product.</span>

<span style="color: #00ccff;"><b>7. More Details</b></span>

<span style="font-weight: 500;">Out of all the tabs mentioned, this tab has the most number of fields. The fields in this vary based on the product category. All the fields in this section are simple and self-explanatory to fill. Your job is to fill as many fields as you can. </span>

<span style="font-weight: 500;">There are 2 important fields related to the price of the product, which need to be discussed. One is the </span><i><span style="font-weight: 500;">Manufacturer’s Suggested Retail Price </span></i><span style="font-weight: 500;">which is not the price your customer will pay, but the price you determine a customer could pay if you weren’t so generous.</span>

<img class=" wp-image-9060 aligncenter" src="http://localhost/vividreal/wp-content/uploads/2020/07/ManufactrersSuggestedRetailPrice-1.jpg" alt="Amazon Product Price Example - Manufactrer's Suggested Retail Price" width="540" height="308" />

<span style="font-weight: 500;">In the above example,</span> <span style="font-weight: 500;">₹ 2,990 is the </span><i><span style="font-weight: 500;">Manufacturer’s Suggested Retail Price </span></i><span style="font-weight: 500;">entered by the seller.</span> <span style="font-weight: 500;">Doing this gives a sense of comparison and evokes the sensation of a good deal in the potential buyer’s minds. </span>

<span style="font-weight: 500;">Next is the </span><i><span style="font-weight: 500;">Sales Price, </span></i><span style="font-weight: 500;">which is the actual price that the customer pays. In the above example, </span><span style="font-weight: 500;">₹  1,499 is the</span><i><span style="font-weight: 500;"> Sales Price. </span></i><span style="font-weight: 500;">Both </span><i><span style="font-weight: 500;">Manufacturer’s Suggested Retail Price</span></i><span style="font-weight: 500;"> and </span><i><span style="font-weight: 500;">Sales Price</span></i><span style="font-weight: 500;"> needs to be set wisely to make your prospects convert.</span>

<span style="font-weight: 500;">Finally, </span><i><span style="font-weight: 500;">Save and Finish </span></i><span style="font-weight: 500;">all the information you entered.</span>

<span style="color: #00ccff;"><b>Listing Products That Have Multiple Other Sellers</b></span>

<span style="font-weight: 500;">For listing products that have multiple other sellers, simply scan your product barcode</span><span style="font-weight: 500;">s (UPC, EAN, or ISBN) through the Amazon Seller App located at the top right corner of the homepage. </span>

<span style="font-weight: 500;">For products whose barcodes are already available in Amazon, you can match your product to an existing product associated with that barcode. </span>

<span style="font-weight: 500;">You can match your products to the existing list by using Amazon’s Product Matching feature. When you are able to match with a product, Amazon adds offer details (price, quantity, and shipping method etc.) provided by you for such a product, which will appear on the detail page of that product.</span>

<span style="color: #00ccff;"><b>Custom Inventory Template For Listing</b></span>

<span style="font-weight: 500;">Amazon offers a Custom Inventory Template to provide sellers with a minimum set of attributes in an excel sheet for the listing of a large number of products in one go. This feature can be helpful for sellers who have a large number of products to list on Amazon. They can include details of all the products in a single template if they want.</span>

<span style="color: #00ccff;"><b>Conclusion</b></span>

<span style="font-weight: 500;">In this article, we have explained the complete steps for listing your product on Amazon. It obviously requires a bit of effort from your part, but doing it is worth the time in the long run. </span>

<span style="font-weight: 500;">In the final step of creating a new listing, if you encounter a shaded out save button (not allowing you to click on it), it means that you have missed filling a field that carries some essential information. In this case, recheck all the tabs and identify what you missed out. This would be easy to identify since such fields are highlighted in red.</span>

<span style="font-weight: 500;">If you still face difficulty in completing these steps, contact the Amazon Support by clicking on </span><span style="font-weight: 500;">the “Help” link in the top, right-hand corner of the page, then follow the appropriate steps. </span><span style="font-weight: 500;">Or you can directly connect with us if you’re in need of <a href="https://vividreal.com/digital-marketing/">professional assistance in your digital marketing initiatives</a>. We’ll be more than happy to help you.</span>