<span style="font-weight: 400;">Have you noticed- we no longer send SMS text to communicate with each other unless of course there is an internet apocalypse or maybe you forgot to top up your data plan.</span>

<span style="font-weight: 400;">WhatsApp has become the go-to guy for all our messaging needs. All you need is an internet or wifi connection and WhatsApp lets you send messages, images, videos, make audio and video calls, share location and the list could go on. </span>

<span style="font-weight: 400;">Being a free app with such versatile features, it did not take WhatsApp long to emerge as the most popular messaging app with over 1500 million active users surpassing Facebook and WeChat messengers.</span>

<span style="font-weight: 400;">1500 million active users all in one place- doesn't that smell like a business opportunity lurking somewhere?</span>

<span style="font-weight: 400;">That's exactly what WhatsApp thought too when they came up with WhatsApp Business.</span>

<span style="font-weight: 400;">Businesses are looking for new ways to connect and interact with their customers and Whatsapp Business looks like an ideal place to get started. </span>

<span style="font-weight: 400;"> But then you might ask, why to explore new communication mediums when there are SMS and email channels?</span>

<span style="font-weight: 400;">The truth is, both of them have become corrupted by scams and spams and the legitimacy of these channels have become questionable to the ever-skeptical online user.</span>

<span style="font-weight: 400;">Apart from that, sending SMS incurs network operator charges that can add additional strain to your budget. </span>

<span style="font-weight: 400;">Likewise, emails too have become more like the snail mail of the digital era. Nobody likes waiting around for a reply. Consumers want a real-time response from the businesses they engage with.</span>

<span style="font-weight: 400;">That’s why the WhatsApp Business app is totally dope! </span>

<span style="font-weight: 400;">All business profiles are verified to prevent users from getting duped by impostors. A green tick mark on the profile indicates a verified profile. </span>

<span style="font-weight: 400;">In addition to solving trust issues, WhatsApp business provides a platform where business can interact with customers in a manner they have grown accustomed to.</span>

Before we move on, we know that social media marketing can be a little confusing. <a href="https://vividreal.com/social-media-marketing/">Talk to our awesome SMM</a> team to make sure your business is being marketed the best way possible!

<span style="font-weight: 400;">Here are a few ways you could use this handy app for leveraging your business:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Promoting products with attractive offers</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Customer Support </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Get Feedback and reviews</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Send reminders </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Share demo or instruction videos</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Get status updates on bookings and delivery</span></li>
</ul>
<span style="font-weight: 400;">WhatsApp Business offers a handful of unique features that make it different from the regular WhatsApp, a few of which are listed below:</span>

<span style="color: #00ccff;"><b>Business Profile</b></span>

<span style="font-weight: 400;">Business profiles are designed to provide the key information that may be useful for the customer. A WhatsApp business profile includes the following details:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Business category</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Business Description</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Business Address</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Website link</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Business hours</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Email address</span></li>
</ul>
<span style="color: #00ccff;"><b>Statistics</b></span>

<span style="font-weight: 400;">In contrast to personal profiles, WhatsApp business provides you with the numbers depicting messages sent, delivered, read and received.  These metrics are quite basic compared to Google Analytics reports, but still, they can give you a peek into how your communications efforts with customers are performing and make room for improving your strategies.</span>

<span style="color: #00ccff;"><b>Labels</b></span>

<span style="font-weight: 400;">Being a business, you might have to manage a lot of customer contacts. WhatsApp business’s Labels feature allows you to classify your chats and contacts based on where they are on the sales funnel such as new leads, awaiting payment, sales completed etc or some other category relevant to your business. Adding labels to chats makes it easier to track and organize your conversations with the customers. </span>

<span style="color: #00ccff;"><b>Automated messages</b></span>

<span style="font-weight: 400;">A prompt reply to a customer’s query could get your brand into his good books. But this is not always possible. Thankfully automated replies can take over and do this work for you.</span>

<span style="font-weight: 400;">WhatsApp Business supports three types of automated messages: </span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Away message</strong> - when you are away or not available for chat.</span></li>
</ul>
<p style="padding-left: 30px;"><i><span style="font-weight: 400;">“Hey, I’m away right now. Will get in touch with you soon”</span></i></p>

<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Greeting message</strong> -  for introducing your company to new customers.</span></li>
</ul>
<p style="padding-left: 30px;"><i><span style="font-weight: 400;">“Welcome, we look forward to serving you on Whatsapp”</span></i></p>

<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Quick replies</strong> - for replies that are frequently sent. All you have to do is press ‘/’ followed by the keyword and the predefined message will be sent to the customer.</span></li>
</ul>
<span style="font-weight: 400;">In addition to these, this multi-faceted app includes all the features of regular WhatsApp such as end-to-end encryption, groups and desktop version, making it ideal for small and medium businesses to engage with their customers on a whole new level.</span>

<span style="font-weight: 400;">And the best part is, it's free as long as you reply to the consumer within 24 hours. Isn't that a good enough reason to get started on WhatsApp Business? </span>

As always, if you need help with social media marketing, we're here for you. <a href="https://vividreal.com/social-media-marketing/">Talk to our SMM team today</a>.