<span style="font-weight: 500;">SEO is one of the most important factors that can help your website rank at the top of Google’s SERP. The intent behind putting up any website is ultimately the sales or conversions made out of it. If the website isn’t readily visible to the public then it’s difficult to make any conversion happen. </span>

<span style="font-weight: 500;">Following the right set of marketing strategies can help to rank better. A robust strategy can be formed from performing regular website audits, keyword analysis, </span><span style="font-weight: 500;">competitive research analysis, and website monitoring. People may think this is a tedious process and ignore them, but executing them is an achievable goal. There are several tools </span><span style="font-weight: 500;">for Auditing &amp; Monitoring Your Website. If you'd like to leverage the most effective SEO strategies for your business, get in touch with <a href="https://vividreal.com/hire-seo-gurus/">our team of SEO experts</a></span>

<span style="font-weight: 500;">Read on to find out some of the best SEO Tools which we think will help you in 2020!</span>

<span style="color: #00ccff;"><b>1. Google Search Console</b></span>

<span style="font-weight: 500;">Google Search Console (previously Webmaster Tools) is a web service by Google that helps you to monitor, maintain, and troubleshoot your website. It provides insights on how Google sees your website.  </span><span style="font-weight: 500;">This SEO tool suite aids in identifying duplicate metadata, number of pages indexed, security problems, etc by Google. It is a widely used tool since it’s free and easy to use.</span>

<span style="font-weight: 500;">It can provide data on the number of people who visited your website, the source through which they came in, the device used by them (mobile phone or desktop), popular pages, and more. Also, this can be used in WordPress using the popular plugin Yoast SEO.</span>

<b>Features:</b><span style="font-weight: 500;"> </span>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Sitemaps of the website can be submitted for crawling.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It helps to identify the webpage that performs well in the search engine.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The mobile phone usability of the website can be checked using this.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Any website indexing issue can be resolved using this tool.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The keywords and queries that your page ranks on can be found out using this. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The websites linking to yours can be identified as well as all the broken links and internal links.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Google’s Fetch as Google is a very useful feature that allows you to identify URLs with poor SEO performance just like the way Google sees it.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Google’s PageSpeed Insights is another popular feature for checking the page speed.</span></li>
</ul>
</li>
</ul>
<strong><span style="color: #00ccff;">2. Ahrefs</span></strong>

<span style="font-weight: 500;">Ahrefs is an advanced SEO tool for auditing and monitoring websites. In terms of performance, it is the second-fastest crawler on the web with a very friendly user interface.</span>

<span style="font-weight: 500;">The data it provides can be used for </span><span style="font-weight: 500;">link building, content marketing, SEO strategies, and keyword research. It also has a provision that helps us learn about the competitor’s website and further build a strategy with it.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Site Explorer lets you know about the performance of each page on your website.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Content Explorer provides information about web pages performing well under certain keywords and topics.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Keyword Explorer provides insights into the monthly search volume and click-through rates of certain keywords.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Site Audit feature lets you know about even very specific technical issues of a page after crawling.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Rank Tracker, lets you know your rank and will provide you with daily keyword updates.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It provides you with a clear backlink analysis report.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"> <b>3. SEMRush</b></span>

<span style="font-weight: 500;">SEMRush’s SEO Marketing tool is one of the most sought after tools. It helps to know about the rankings, changes in them as well as ideas to capture better rankings. </span><span style="font-weight: 500;">It can give insights on the competitor’s display advertising, organic and paid search, and link building strategies.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Its Domain vs Domain feature provides deep insights on the website traffic while comparing your website with the competitors.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It lets you compare domains as well as keywords that you wish to rank.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Its </span><span style="font-weight: 500;">On-Page SEO Checker tool helps in monitoring your website’s rankings and provides suggestions for improving performance.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Domain Overview tab lets you get a wide picture of all the main webpages on a single dashboard along with related keywords, social shares, and word count.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It aids in technical SEO audits.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It can provide inputs required for running CPC campaigns.</span></li>
</ul>
</li>
</ul>
<strong><span style="color: #00ccff;">4. MOZ</span></strong>

<span style="font-weight: 500;">Moz is an ideal tool for </span><span style="font-weight: 500;">site auditing, Rank Tracking, Backlink analysis, and keywords research to improve their website ranking on search engines.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Moz has an active chat portal where you can easily find answers to any of your queries</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The Mozbar is a toolbar that provides website performance metrics while browsing any page. Also, it is freely available to download.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The Page Optimization feature gives steps to follow for improving the SEO of each page on the website.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The Crawl Test tool in MOZ is a crawler that can manage up to 3,000 links on a particular URL. After crawling, you’ll be able to identify duplicate content and redirects affecting SEO performance from the crawling report sent to your email.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Site Audit feature identifies any errors on the website.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>5. SpyFu</b></span>

<span style="font-weight: 500;">If you’re a beginner trying to optimize your website, SpyFu is ideal for you. It provides data about keyword search volumes; insights about the competitor’s ads and their organic searches.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">PPC Ad Rank Tracking: It aids in tracking your ads better and provides keywords.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Monitor PPC Competitors: Identifies and reports about your new competitors and their strategies. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Keyword Grouping: Finds out keyword groups used by competitors so that you can use them in your campaigns. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">AdWord Advisor: Recommends useful keywords used by competitors in their campaigns. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Keyword Spy Tool: Finds out keywords used by competitors and the clicks generated from them.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>6. Screaming Frog</b></span>

<span style="font-weight: 500;">Most marketers and SEO experts recommend Screaming Frog for website auditing purposes. It easily detects </span><span style="font-weight: 500;">any broken links, missing tags, duplicate content, or any form of errors.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The tool works faster compared to other tools with similar functions.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It can fix content-related issues, redirection, and link building issues.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The SEO spider tool by Screaming Frog helps in deriving insights from both your website as well as your competitor’s website.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It detects both temporary and permanent redirects chains on the website. It fetches the internal and external URLs of a website.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Analyzes and points out if the metadata and page title of each page is of appropriate length.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It identifies pages returning a 404 error.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It lists all the H1 and title tags;  counts all the words and combines all analytical data in one place.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It generates XML sitemaps for the website.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>7. Mangools </b></span>

<span style="font-weight: 500;">Mangools have a fixed number of tools covering your website’s basic needs rather than stuffing a lot of features (though most tools have it) that a person won’t probably use. </span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">KWFinder: This tool helps to identify keywords suiting your website’s content. It helps you discover long-tail keywords with a low level of competition.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">SERPChecker: Figure out the keywords that websites all over the world rank for; mobile phone ranking for keywords can also be found.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">SERPWatcher: This tool alerts about any change in keyword rankings.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">LinkMiner: It helps you get insights about your competitor’s backlinks, from which you can also build your backlinks.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">SiteProfiler: Learn about your competitor’s website and derive insights from it.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>8. UberSuggest</b></span>

<span style="font-weight: 500;">Ubersuggest is an SEO tool focussed basically on generating keywords. It is much easier to build a content marketing strategy with  Ubersuggest.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It provides some excellent keyword suggestions for free that can be used in your website’s content.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It helps in analyzing your competitor’s strategy.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">It provides location-based keyword suggestions helping in ranking better.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Data representation through charts and graphs are also provided.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>9. Google Lighthouse</b></span>

<span style="font-weight: 500;">Google’s Lighthouse is an SEO tool to boost the website’s performance and improve page quality. It analyzes and breaks down a website based on performance, accessibility, best practices, SEO, and progressive web applications.</span>

<b>Features:</b>
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Under the performance segment, Opportunities, Field Data, Lab Data, and Diagnostics metrics can be found. It identifies render-blocking resources. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The accessibility improvement report suggests alterations required so that better user experience is guaranteed. </span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">The best practices segment gives you recommendations on both your exhibition and client experience, particularly for mobile sites.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">In the SEO metric segment, it figures out blocked pages, descriptive texts, unwanted plugins, successful HTTP status code, meta descriptions, and more.</span></li>
 	<li style="font-weight: 500;"><span style="font-weight: 500;">Under the progressive web applications, it mentions a few key variables to be taken care of.</span></li>
</ul>
</li>
</ul>
<span style="color: #00ccff;"><b>10. Siteliner</b></span>

<span style="font-weight: 500;">Siteliner is a tool used for detecting any duplicate content within a website. Since Google demotes websites with plagiarised content, this tool can be of great use. Simply scan your website to figure out </span><span style="font-weight: 500;">duplicate content, broken links, average page size, speed, etc.</span><span style="font-weight: 500;"> It compares your website with other websites checked using Siteliner. It ensures that only quality content exists on your website. </span>

<span style="color: #00ccff;"><b>Conclusion</b></span>

<span style="font-weight: 500;">Employing tools to audit and monitor websites is an accurate and error-free method to improve ranking and boost search engines. These tools can be used for optimizing content as well as for analyzing the competitors.</span>

<span style="font-weight: 500;">There are free as well as paid tools mentioned above, choose a tool suiting your business requirements and concerns. If you are uncertain about buying a tool, try its free trial version and then buy it if you were satisfied. </span>

<span style="font-weight: 500;">In case all of these seem complicated to you, do not worry,<a href="https://vividreal.com/hire-seo-gurus/"> our team of SEO experts </a></span>are here to help you out!