<span style="font-weight: 400;">Increasing the click-through rates(CTR) is a challenge that anyone who advertises online faces. Let it be to help you raise the quality scores of your Ads, increase traffic, or gain visibility for a new product or service. Here are some tips that will help you increase the CTR of your Ads. Before that, let's start with the basics.</span>

<span style="font-weight: 400;">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">Check out our team</span></a><span style="font-weight: 400;">. Let’s talk.</span>

<span style="color: #00ccff;"><b>What exactly is a Click Through Rate? </b></span>

<span style="font-weight: 400;">Click-through rate is the ratio of how often people who see your Ad clicks them. It is useful to measure the effectiveness of your keywords and Ads. CTR directly affects your keywords quality scores. Google rewards good CTR with better Ad placement and reduced cost. </span>
<ul>
 	<li><span style="color: #00ccff;"><b>How is it calculated?</b></span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">It is the number of clicks your Ad received divided by the number of times your Ad was shown. <strong>{CTR = Clicks /impressions x 100}</strong></span></li>
</ul>
<span style="color: #00ccff;"><b>How to increase CTR?</b></span>

<span style="font-weight: 400;">There are many ways to increase CTR. One must always keep in mind that increased CTR is a direct result of improved targeting and ad relevance; so, improving CTR also means that you are working on improving these factors.</span>

<span style="font-weight: 400;">Here are some of the most effective and proven techniques we have been using. That being said, you have to experiment with each of these and see which techniques work best for you.</span>

<strong><span style="color: #00ccff;">Number 1: Use Extensions </span></strong>

<span style="font-weight: 400;"><a href="https://vividreal.com/how-to-improve-your-ctr-by-with-sitelink-extensions/">Adding extensions is one of the easiest ways to increase the click-through rate of your Ad.</a> It will give you more space to display more information about you along with your Ads.</span>

<span style="font-weight: 400;">The most popular among them are </span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Location Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Call Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Social Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Sitelinks</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Dynamic Search Ad Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Callout Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Structured Snippet Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Message Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Price Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">App Extensions</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Review Extensions</span></li>
</ul>
<img class="aligncenter size-full img-responsive wp-image-2326" src="http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-25.png" alt="" width="802" height="312" />

<span style="font-weight: 400;">With these Ad extensions, you will be able to give your customers more information about your product or service. It will also give you much more visibility on the web. If you are not using Ad extensions, it is time that you start using them. </span>

<span style="color: #00ccff;"><b>Number 2:  Extended Text Ads </b></span>

<span style="font-weight: 400;">Another easy way to increase your CTR is by the effective use of extended headlines. The new expanded text ads have two headline fields instead of one we earlier had. Now you have up to 30 characters per headline instead of 25 characters. The headlines will appear next to each other, separated by a hyphen. One mistake that advertisers do is not using the full potential of this extended headlines.</span>

<img class="aligncenter size-full img-responsive wp-image-2327" src="http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-28.png" alt="" width="761" height="349" />

<span style="color: #00ccff;"><b>Number 3: Effective use of display URL</b></span>

<span style="font-weight: 400;">Consider the display URL as part of your Ad copy. You can customize this URL</span>

<img class="aligncenter size-full img-responsive wp-image-2328" src="http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-29.png" alt="" width="638" height="101" />

<span style="font-weight: 400;">in order to make the Ad look more relevant. Put the main keyword that you have bid in the URL. This will help establish trust with your customer. </span>

<span style="color: #00ccff;"><b>Number 4: Have a call to action </b></span>

<span style="font-weight: 400;">Create an air of urgency. You have to create an “ I have to buy this now” situation. This can be achieved by giving an attractive limited time offer. Use power words like ‘you’ and ‘free’ to make your customers take action.</span>

<img class="aligncenter size-full img-responsive wp-image-2329" src="http://localhost/vividreal/wp-content/uploads/2018/11/Business-Courses-Google-ads1.jpg" alt="" width="826" height="414" />

<span style="font-weight: 400;">In the above example, the 30% discount is a call to action for the searchers to click on your Ad and if everything goes right, buy from you.  </span>

<span style="color: #00ccff;"><b>Number 5 - Keep testing</b></span>

<span style="font-weight: 400;">  </span><span style="font-weight: 400;">The above tips will help you in increasing the CTR of your Ads. But do not take anything for granted. It is imperative that you test your Ads to find out that your targeted audience is responding well. </span>

<span style="font-weight: 400;">Keep in mind that your objective is not just to increase your clicks. You want the right kind of traffic that ends up in conversions. Test if the traffic you are getting is of the right kind. Optimize each stage of your campaign to get the maximum out of your PPC campaigns. </span>

<span style="font-weight: 400;">There are hundreds of tips out there to increase CTR for your Ads. We have included only the easiest tips in this post. If you have any doubts regarding PPC Ads, use the comment box below.</span>

<span style="font-weight: 400;">As always, </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">feel free to reach out to us</span></a><span style="font-weight: 400;"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>