<span style="font-weight: 400;">“Time is Money” said Benjamin Franklin in his book titled 'Advice to a Young Tradesman' back in the early 1900s. The phrase has stuck with us, especially within the business circles where every hour spent being unproductive is money lost. </span>

<span style="font-weight: 400;">Time-saving has always been at the top of our list ever since the industrial revolution. Machines came into existence to get more work done in less time making our lives more convenient. </span>

<span style="font-weight: 400;">The dawn of the digital era saw a new dimension of convenience for the online user ranging from shopping for anything under the sun while sitting at home to finding their soulmate by simply swiping right on a smartphone screen. </span>

<span style="font-weight: 400;">Apps have become an integral part of our existence now. There is an app for every little thing you could do offline or online on any digital device. </span>

<span style="font-weight: 400;">In spite of all that, businesses are still looking for means to improve their productivity by automating mundane and repetitive tasks.</span>

<span style="font-weight: 400;">Consider the case where a startup business with not much workforce needs to get all the email address from email inquiries to be copied to a spreadsheet. Instead of assigning this task to someone, it would save a lot of time if there was a means by which Gmail and Excel could communicate.  </span>

<span style="font-weight: 400;">Zapier performs exactly this. It is an API(Application Program Interface) that brings together over 1000 applications and provides a platform where these apps can talk to each other in order to perform customized functions. </span>

<span style="font-weight: 400;">These automation functions are called ‘zaps’. </span>

<span style="font-weight: 400;">It like zap! - and boom your emails are neatly copied into a spreadsheet document.</span>

<span style="font-weight: 400;">Or you can save your email attachments to cloud in a jiffy skipping through the manual downloading and uploading process. </span>

<span style="font-weight: 400;">There is no limit on the functionalities that can be carried out with the help of this versatile app. Zapier co-founder and CEO Wade Foster himself attests to this fact in his statement - “</span><i><span style="font-weight: 400;">The only limit to what you are able to streamline with Zapier is your own imagination</span></i><span style="font-weight: 400;">”.</span>

<span style="font-weight: 400;">You don’t even have to rely on a programmer for your automation.</span>

<span style="font-weight: 400;">Zapier is your very own DIY custom software development app.</span>

<span style="font-weight: 400;">Automations or zaps as they are called consists of <strong>Actions</strong> associated with <strong>Triggers</strong> that are present on the apps you want to integrate it with.</span>

<span style="font-weight: 400;">In the above example of uploading attachments to cloud, the trigger is an attachment being received on Gmail and the action corresponding to it is uploading the file to Dropbox.</span>

<span style="font-weight: 400;">Every few seconds, Zapier checks for triggers from your apps and promptly performs the desired action.</span>

<span style="font-weight: 400;">Zap implementation is quite simple and it has become simpler with Pre-built Zaps which acts as a template based on which you can customize your zaps to perform various tasks.</span>

<span style="font-weight: 400;">Zapier has put together a guide titled “</span><a href="https://zapier.com/learn/automate-apps-examples/"><span style="font-weight: 400;">Automation Inspiration: 300+ ways to use Zapier</span></a><span style="font-weight: 400;">” with numerous industry tested tips and tricks that can automate your workflow.</span>

<span style="color: #000000;"><strong>A few of these zaps are listed below:</strong></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Social media monitoring by saving Twitter mentions to a spreadsheet.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Maximize post reach by cross posting it across all social media handles such as pinning new Instagram posts on Pinterest.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Transform email inbox into a task manager by creating Wunderlist tasks for new Office 365 emails.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Organize project tasks by integrating Gmail with Basecamp for creating to-dos.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Keep team members updated about the project progress by posting Basecamp activity to Slack.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">If you are an e-commerce business and want to keep track of the customer information, you can use the zap that adds new Shopify orders to Salesforce as leads.</span></li>
</ul>
<span style="font-weight: 400;">Zapier allows strategic integration between multiple apps and thereby improve the overall functionality of the existing apps.</span>

<span style="color: #00ccff;"><b>Why should you use Zapier for your business?</b></span>

<span style="font-weight: 400;">Zapier provides the following advantages for businesses that need an extra hand with their routine tasks:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Boosts productivity by streamlining workflows via automation so that you can concentrate on more important matters.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">The custom functionalities can be implemented by a person with no coding skills</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A big save can be made on budget by eliminating the need for customized software development. </span></li>
</ul>
<span style="font-weight: 400;">Zapier offers various price plans in addition to a 14 day free trial. Taking into consideration the wide ranging functionality this app provides at standard prices, Zapier certainly gives a huge bang for your bucks!</span>

Talk to our team, if you need any help with this. <a href="https://vividreal.com/digital-marketing/">Check us out here</a>.