<h3 style="text-align: justify;"><span style="color: #00ffff;"><strong><a href="https://vividreal.com/wp-content/uploads/2016/05/arrow-158377_960_720.png"><img class="aligncenter size-large wp-image-1574" src="https://vividreal.com/wp-content/uploads/2016/05/arrow-158377_960_720-1024x610.png" alt="arrow-158377_960_720" width="604" height="360" /></a>What is remarketing?</strong></span></h3>
<p style="text-align: justify;">Getting visitors for an ad is one thing, but leading them to bate your goal is an entirely different craft. This is where remarketing steps in. It goes that whopping 95% online users never bother to convert- It can be a purchase or any other desired action. In remarketing the target is specifically on such customers who have already made a visit to your ad as they browse Display Network websites and use Display Network apps. It helps reconnecting them to your business by bombarding them with relevant ads as they use apps or browse online. So the thrust is to convert the air of interest the user showed in your product to a concrete result.</p>

<h3 style="text-align: justify;"><span style="color: #00ffff;"><strong>Types of Remarketing</strong></span></h3>
<p style="text-align: justify;">Google offers a whole range of remarketing methods to select from.</p>

<ol style="text-align: justify;">
 	<li><strong>Standard Remarketing:</strong> Your ads are shown to past visitors when they use Display Network apps and browse Display Network websites.</li>
 	<li><strong>Dynamic Remarketing:</strong> Displays dynamic ads, that is, the ads with products or services that the visitor viewed on your website. This method is especially used for e-commerce websites, where a visitor might leave an online store without making a purchase. Dynamic remarketing requires custom parameters that have to be added to the website’s tag and creation of a feed. But, nevertheless, the method can deliver customized, high-performing ads.</li>
</ol>
<ol style="text-align: justify;" start="3">
 	<li><strong>Mobile App Remarketing:</strong> Shows ads to people who have used your mobile apps or accessed your website through their mobiles and later move on to use other apps or browse other websites.</li>
 	<li><strong>Remarketing lists for search ads:</strong> After visiting your website and exiting it without any conversions, if the user does any follow-up searches on Google for the product or service they seek, then this method will display ads while they search for results.</li>
 	<li><strong>Video Remarketing:</strong> Displays ads to users who have viewed your videos or visit your YouTube channel and browse Display Network videos, mobile apps and websites.</li>
 	<li><strong>Email Remarketing:</strong> It is suitable for businesses that make use of email marketing. If you maintain a high level of engagement with visitors through emails, then these people have a higher probability of being viable customers.</li>
</ol>
<h3 style="text-align: justify;"><span style="color: #00ffff;"><strong>How Remarketing Works</strong></span></h3>
<p style="text-align: justify;">Remarketing uses cookies to identify visitors, and these visitors will be shown relevant ads as they browse the web.</p>
<p style="text-align: justify;">The critical factor to be examined here is that you should be able to find those users who have shown enough interest in your product or services while visiting your website. These are the ones who are more liable to complete a conversion rather than new users who get introduced to your website.</p>
<p style="text-align: justify;">For instance, a visitor might browse through your online store, even clicking on products and going as far as placing them in the shopping cart. But then the visitor doesn’t checkout the purchase, instead leaving the product behind and exiting the store to browse other sites.</p>
<p style="text-align: justify;">As the visitor browses other sites online, he will be met with relevant ads from your website that will remind him about the pending purchase. This may lead him to go back to your online store and complete the conversion.</p>
<p style="text-align: justify;"><a href="https://vividreal.com/wp-content/uploads/2016/05/ThatsBrilliant.gif"><img class="aligncenter wp-image-1578" src="https://vividreal.com/wp-content/uploads/2016/05/ThatsBrilliant.gif" alt="ThatsBrilliant" width="259" height="153" /></a></p>
There are different ways to identify your target customers, make optimum use of your remarketing ads and optimize your remarketing campaigns.
<ol style="text-align: justify;">
 	<li><strong> Choosing Your Customers</strong></li>
</ol>
<p style="text-align: justify;">The primary step in remarketing is to analyze the data of your business, do the required research and create an appropriate strategy. You should consider the section of customers who are interested in your business and products, and decide which visitors you would target with ads and which visitors you wouldn’t target.</p>
<p style="text-align: justify;">Visitors are usually targeted based on the following points:</p>

<ul style="text-align: justify;">
 	<li>Based on the product page that a user visits.</li>
 	<li>Based on the page a visitor is on before making a desired call to action.</li>
 	<li>Based on the pages that are not visited.</li>
 	<li>Based on the URLs of the pages</li>
</ul>
<ol style="text-align: justify;" start="2">
 	<li><strong> Set-Up Remarketing Codes</strong></li>
</ol>
<p style="text-align: justify;">As mentioned earlier, you need the cookies in the visitors’ computers to do remarketing. But in order to do that, you will need to generate the code needed to form cookies.</p>
<p style="text-align: justify;">This code can easily be generated inside Google Analytics or AdWords, and it involves a simple step of placing a single code on each page; this is called a run of site code. This code is similar to the one that Google Analytics employs to monitor your site’s traffic, albeit with a slight modification.</p>
<p style="text-align: justify;">Getting a remarketing code from Google Analytics can help you in setting up remarketing lists, which are based on the goals desired rather than the pages visited by users. This will minimise the amount of code needed for your site and can also save time.</p>
<p style="text-align: justify;">Now if you are wondering what a remarketing list on AdWords is, read along to find out what it is and how you can make one.</p>

<h4 style="text-align: justify;"><span style="color: #00ffff;"><strong>Remarketing Lists &amp; How to Make Them</strong></span></h4>
<p style="text-align: justify;">A Remarketing list holds a collection of cookies from visitors to your website. It is from this list that you target your ads at potential customers; therefore creating a list is a critical step in remarketing.</p>
<p style="text-align: justify;">Here’s how you make a remarketing list in AdWords:</p>

<ol style="text-align: justify;">
 	<li>Go to the “shared library” in your AdWords account and click on “Audiences”. Select “New Audiences” from there.</li>
 	<li>In ‘‘New Audiences’, choose “remarketing list” to create a new one. Name the list and generate the code which is to be placed on the appropriate web page.</li>
</ol>
<p style="text-align: justify;">Placing the code on your home page would target all the visitors who enter your site. If you place the code on a specific product page, then it will target only those visitors who enter that particular page.</p>

<h4 style="text-align: justify;"><span style="color: #00ffff;"><strong>Measure the Success</strong></span></h4>
<p style="text-align: justify;">After creating an ad for your targeted visitor, it is important to know what you hope to achieve with it and how you will measure the success of your campaign.</p>
<p style="text-align: justify;">Relevant ads can increase the traffic to your websites, increase conversions and sales and generate ROI and enhance the visibility of your brand. So depending on your goal, you have to focus on relevant areas that need improvement.</p>

<ol style="text-align: justify;">
 	<li><strong> To Increase Web Traffic</strong></li>
</ol>
<p style="text-align: justify;">If your goal is to increase the number of visitors to your website, then the focus should be on the number of clicks, click-through rate and search terms. Determine the click-through rate and the amount of clicks that you get and evaluate its rise or fall in numbers.</p>
<p style="text-align: justify;">If the numbers aren’t to your liking, find out where you are lagging behind. You can increase the clicks by developing better ad text, organizing your ad groups with respect to products, services, a common theme etc., and you can create smaller lists that contained relevant keywords that form compelling ad texts.</p>
<p style="text-align: justify;">Additionally, check through AdWords a list of customer searches that trigger your ads and use them as new keywords. List out irrelevant keywords and use them as negative keywords.</p>

<ol style="text-align: justify;" start="2">
 	<li><strong> To Increase Sales &amp; Conversions</strong></li>
</ol>
<p style="text-align: justify;">Remarketing campaigns that are created with a goal of increasing conversions or the sales of a particular product need to focus on the available conversion data and landing pages of the website.</p>
<p style="text-align: justify;">Pay attention to your conversion data and determine the causes of low conversions; whether it’s bad quality content, improper keyword usage or low quality landing page design etc. Based on what you find out, update your campaigns appropriately, like enhancing the content and text of the ads, keyword research etc.</p>
<p style="text-align: justify;">Also, optimizing the landing pages of the ads can help increase conversions. The landing page should direct the visitors, who click on the ads, to the relevant content they search for.</p>

<ol style="text-align: justify;" start="3">
 	<li><strong> To Increase Brand Awareness</strong></li>
</ol>
<p style="text-align: justify;">To increase the brand’s visibility through remarketing, you should focus on the reach &amp; frequency, customer engagement and the impressions of the brand on the customer. Such remarketing campaigns should be developed to create a buzz around the brand, which will help in raising its popularity.</p>
<p style="text-align: justify;">One of the main elements in driving impressions is to make sure a lot of people get to see your ads. Recognize your target audience and ensure your customers engage with your ads.</p>
<p style="text-align: justify;">Determine the number of clicks you get on your ads. To measure engagement, employ CTR for search network campaigns and conversions for the Display Network campaigns; with reach and frequency numbers, determine how many people saw your ad and how often they see the ad.</p>

<ol style="text-align: justify;" start="4">
 	<li><strong> To Increase Return on Investment (ROI)</strong></li>
</ol>
<p style="text-align: justify;">Focusing on conversions will help you generate more ROI with your remarketing campaigns. Determine the areas that need reworking, like the content, titles, landing page etc and develop and optimize those areas accordingly to increase ROI.</p>
<p style="text-align: justify;"><a href="https://vividreal.com/wp-content/uploads/2016/05/breaking-bad-i-won-1.gif"><img class="aligncenter wp-image-1580" src="https://vividreal.com/wp-content/uploads/2016/05/breaking-bad-i-won-1.gif" alt="breaking-bad-i-won (1)" width="271" height="135" /></a></p>
<p style="text-align: justify;">Thus remarketing  is good for staying in your customers mind even after she has left your site. It gives you many more chances to make a customer convert. So, remarketing can be used by every one who wants to see their businesses go up through customised higher performance ads.</p>