<span style="font-weight: 400;">When you think of <a href="https://vividreal.com/social-media-up-close/">social media as a business tool</a>, most people think of Facebook and Twitter. YouTube was glossed over until recently as just a video sharing platform. </span><span style="font-weight: 400;">It being used as a business tool is a relatively new concept. Here are some reasons why every business should have a YouTube channel of their own.</span>

If you need help with social media marketing or video ads on YouTube, look no further. Our team would love to help you! <a href="https://vividreal.com/social-media-marketing/">Check us out here.</a>

<span style="color: #00ccff;"><b>Visibility</b></span>

<span style="font-weight: 400;">YouTube is now the largest video sharing platform on the internet and the second largest search engine </span><strong><span style="color: #000000;"><i>with over 1 billion visitors every month</i>. About <i>5 billion videos are watched on YouTube every day! </i></span></strong><span style="font-weight: 400;">What does that mean for your business? It means that your potential customers are now online, possibly watching videos on YouTube. With the increasing number of users on YouTube, </span><strong><span style="color: #000000;"><i>the attention your business can get will be huge.</i></span></strong>

<span style="color: #00ccff;"><b>Credibility</b></span>

<span style="font-weight: 400;">Having videos and content on YouTube increases the credibility of your business. You will appear more credible to the customers if you have videos of your products online. </span><span style="color: #000000;"><b><i>People believe what they see</i></b></span><span style="font-weight: 400;"><span style="color: #000000;">.</span> If you can show on video that your products works, it can have a huge impact on the way a potential customer sees your business.  </span>

<span style="color: #00ccff;"><b>Huge Traffic Volume</b></span>

<span style="font-weight: 400;">Recent statistics show that more than 300 hours of video gets uploaded on YouTube every minute. The number of active users is steadily increasing year after year. With an ever-growing user base, it has the </span><span style="color: #000000;"><b><i>ability to reach more people</i></b></span><span style="font-weight: 400;"> than regular television and cable networks.</span>

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<span style="color: #00ccff;"><b>World Wide Availability and Access </b></span>

<span style="font-weight: 400;">YouTube is international. It is now available in over 60 languages and is used in more than 70 countries around the world. With YouTube, your business gets </span><span style="color: #00ccff;"><b><i><span style="color: #000000;">worldwide attention</span> </i></b></span><span style="font-weight: 400;">which could cost a fortune with traditional television and cable networks.</span>

<span style="color: #00ccff;"><b>Easy to share</b></span>

<span style="font-weight: 400;">YouTube Videos have many marketing advantages over similar platforms. It can be </span><span style="color: #000000;"><b><i>easily embedded on other websites and can be shared on social media</i></b></span><span style="font-weight: 400;"><span style="color: #000000;">.</span> People are now more accustomed to sharing videos they watch with their friends and family, thereby getting us more views and reach.</span>

<span style="color: #00ccff;"><b>Search Engine Rankings</b></span>

<span style="font-weight: 400;">This is another major reason for using YouTube for business. YouTube is now owned by Google and so,</span><span style="color: #00ccff;"><b><i><span style="color: #000000;"> videos on YouTube are ranked higher in Google search results</span>.</i></b></span><span style="font-weight: 400;"> Also, comments on YouTube are now linked to Google+ which again gives YouTube videos the edge over other video sharing platforms.</span>

<span style="color: #00ccff;"><b>Your content is never lost</b></span>

<span style="font-weight: 400;">When you create a YouTube video, it stays there. As you continue to include more and more content, more traffic comes to your channel. </span><span style="color: #000000;"><b><i>Your prospective customers can watch any of the videos you made anytime</i></b></span><span style="font-weight: 400;"><span style="color: #000000;">.</span> The traffic doesn't just stop after some time. It will keep on increasing day by day.</span>

<span style="color: #00ccff;"><b>You will have a loyal customer base</b></span>

<span style="font-weight: 400;">About seventy percent of the people are visual learners. Which means that people will watch your videos if they are informative and entertaining. There is a </span><span style="color: #000000;"><strong><i>high probability that these people who watch and learn from you will later become your customers. </i></strong></span><span style="font-weight: 400;">This will not only add to your reputation in your field but will also help you build your personal brand. </span>

<span style="color: #00ccff;"><b>Build your Email list with YouTube</b></span>

<span style="font-weight: 400;">You can use software to embed your sign up form on to your videos. Your videos will get briefly paused in order for people to sign up with you. This way, you can get the </span><span style="color: #000000;"><b><i>emails of people who are genuinely interested in your products or service. </i></b></span>

<span style="color: #00ccff;"><b>YouTube is Free</b></span>

<span style="font-weight: 400;">Setting up your YouTube channel is free. You just need a Google account for it (which is also free). </span><span style="color: #000000;"><b><i>You only need consistency and quality content to make your YouTube channel a successful one. </i></b></span><span style="font-weight: 400;">  </span>

<span style="color: #00ccff;"><b>You can make money on YouTube</b></span>

<span style="font-weight: 400;">Besides being free, you can also make money using YouTube. As your audience starts increasing, you can </span><span style="color: #000000;"><b><i>enable monetization</i></b></span><span style="font-weight: 400;"> on your channel. It will allow YouTube to place Ads in your videos. You can also use </span><span style="color: #000000;"><b><i>Google AdSense </i></b></span><span style="font-weight: 400;">to make money on  YouTube. </span>

<span style="color: #00ccff;"><b>Conclusion </b></span>

<span style="font-weight: 400;">The divide between videos, graphics, images and texts as different mediums of communication no longer exist. We can now use all of these together to convey an idea. Youtube is a platform that uses all of these mediums together. </span>

<span style="font-weight: 400;">Hope you got an idea about the benefits of using YouTube for marketing your business. Make sure to include YouTube in your marketing strategy and see the difference it can make to your business.</span>

As always, talk to our social media marketing strategists to make the most out of your social media campaigns. <a href="https://vividreal.com/social-media-marketing/">Check us out here.</a>

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