<span style="font-weight: 400;">Okay, you are running a business and are looking for ways to advertise online. You ask digital marketers like us for suggestions. Chances are, we will suggest you <a href="https://vividreal.com/fb-ads-vs-googleads-which-is-best-for-your-business/">Google search Ads or Facebook Ads</a> without second thoughts.</span>

<span style="font-weight: 400;">After all, the data speaks for itself. About 75 percent of search Ad revenue went to Google and 70 percent of display Ad revenue went to Facebook last year. Google gets around 3.5 billion searches per day and Facebook gets around 1.4 billion visitors every day!</span>

<span style="font-weight: 400;">This clearly shows the domination of these two giants in the field. Wait...does that mean these two are our only options? Hell No!...there are plenty of other options out there. One such badass option is Quora.</span>

<span style="font-weight: 400;">Haven’t heard about it yet?</span>

<span style="font-weight: 400;">Well, Quora is one of the largest question answering platforms on the web. This is a place where you get personalized answers from REAL people. According to the co-founder of Quora Adam D'Angelo, it has about 100 million unique visitors every month. Not bad right?</span>

<span style="font-weight: 400;">Quora was founded in June 2009 and the website was made available to the public on June 21, 2010. Now...fast forward to 2017; Quora announced its paid Ad program. It is too soon to judge the effectiveness of these paid Ads but there are some other free things that you can do with Quora that can boost your online presence. </span>

<span style="font-weight: 400;">Did I say free? Yes...I did!</span>

<span style="font-weight: 400;">Go get an account on Quora and start answering some questions related to your business or industry. It is very similar to signing up for any other social networking sites you already have accounts with.</span>

<span style="font-weight: 400;">As I have told you, Quora is a Q&amp;A platform and they do not approve of self-promotion but...there are certain ways by which you can promote your brand.</span>

<span style="font-weight: 400;">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">Check out our team</span></a><span style="font-weight: 400;">. Let’s talk.</span>

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</span><span style="color: #33cccc;"><b>Number one:</b></span><span style="font-weight: 400;"> Each time you write an answer on Quora, your bio shows up next to your answer. <span style="color: #33cccc;"> </span></span><span style="color: #33cccc;"><b>Use your bio to promote your brand. </b></span><span style="font-weight: 400;"><span style="color: #33cccc;"> </span><img class="aligncenter size-large wp-image-2469" src="https://vividreal.com/wp-content/uploads/2018/05/Screenshot-19-1024x495.png" alt="" width="604" height="292" /></span>

<span style="font-weight: 400;">The bio that you can see is only 50 characters. Make sure you include your brand name and title in this first 50 characters. You can also add multiple credentials according to the answers you give. Here is the catch, you can add clickable links to your bio as well. </span>

<span style="color: #33cccc;"><b>Number 2:</b> <b>Start answering questions related to your industry</b></span><span style="font-weight: 400;"><span style="color: #33cccc;">.</span> This can project you as an authoritative figure in your field ( provided you give quality answers).  Make sure you are not making any grammatical errors. It is a good idea to show your answers to someone before publishing. </span>

<span style="color: #33cccc;"><b>Number 3:</b> </span><b><span style="color: #33cccc;">Give links to your website at the bottom of your answers</span>.</b><span style="font-weight: 400;"> Ask your readers to take a look for more insights. If you have a blog, ask them to subscribe for more of your content. This is an effective way of creating leads. How hard was that?</span>

<span style="color: #33cccc;"><b>Number 4: </b><b>Create a page for your company</b></span><span style="font-weight: 400;"><span style="color: #33cccc;">.</span> Almost all top brands have a page on Quora. Start a discussion about your brand. If you already have one, give some quality answers. I repeat, </span><span style="color: #33cccc;"><b>quality </b></span><span style="font-weight: 400;">answers. </span>

<span style="font-weight: 400;">Quora is a place where you can interact with your customers directly. Spend some time on it and the results are guaranteed. </span>

<span style="color: #33cccc;"><b>Paid Advertising on Quora </b></span>

<span style="font-weight: 400;">If you are someone who does all your Ads on either Google or Facebook, it won’t be a bad idea to consider some diversification. As the old saying goes, </span><span style="color: #33cccc;"><b>‘Don’t keep all the eggs in a single basket’.</b></span>

<span style="font-weight: 400;">Quora is a platform you can use to diversify your investment in Ads. Last year they announced that they had nearly doubled their monthly user base from 100 million to 195 million over the past year. Those are impressive numbers.</span>

<span style="font-weight: 400;">What makes Quora different from the most popular Ad platforms like Google and Facebook is that </span><span style="font-weight: 400;">you bid for questions instead of keywords.</span><span style="font-weight: 400;"> Quora has a wide range of questions related to almost everything under the Sun. You just need to find the questions related to your business or industry and bid for it. </span>

<span style="font-weight: 400;">Being a new advertising platform, </span><span style="font-weight: 400;"><a href="https://vividreal.com/blog/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/">Cost Per Click (CPC)</a> is pretty low.</span><span style="font-weight: 400;"> You could advertise to a large group of people interested in your industry without breaking the bank. </span>

<span style="font-weight: 400;">With the right amount of creativity and strategy, you can make any campaigns a success. Quora is not any different. Keep experimenting, keep learning. That's the only way to survive in the advertising world.</span>

<span style="font-weight: 400;">As always, </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">feel free to reach out to us</span></a><span style="font-weight: 400;"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>