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(9255, 7, '2020-07-31 11:25:03', '2020-07-31 05:55:03', '<span style=\"font-weight: 400;\">Google Ads attribution models can be tricky to explain, but I’m going to try and explain it in the simplest way possible. There are a few stages involved in a prospect\'s journey right from seeing your ad to finally converting. They might interact with a few different ads from the same advertiser. What an attribution model does is, it allows you to choose how much credit each ad (and the keywords associated with it) gets for your conversions.</span>\n\n<span style=\"font-weight: 400;\">It gives you a clearer understanding of what ads or channels played the most important roles in conversion. What worked? What didn’t?</span>\n\n<strong><span style=\"color: #00ccff;\">Attribution Models - Explained</span></strong>\n\n<span style=\"font-weight: 400;\">Think of your ad campaign like it’s a football match. Let scoring a goal be your conversion goal. A couple of players need to pass the ball (or the customer!) around before a player finally scores. With attribution modeling, you can choose which of the players get credited for that goal.</span>\n\n<span style=\"font-weight: 400;\">Now imagine a scenario where you are running ads for a local carpet company. Suppose they have 3 ad campaigns: a shopping campaign, a product/brand-specific campaign, and one that drives a lot of top-of-the-funnel traffic on keywords like “carpets”, or “rugs”. </span>\n\n<span style=\"font-weight: 400;\">In such a scenario, you might think that the first two campaigns would be converting more people. But what usually happens is different. People could search for “carpets”, and discover the ads first. They would then remember this ad days or weeks later (or be reminded via a remarketing campaign). They would then search for your brand directly and click on an ad from the second campaign to finally make a conversion. </span>\n\n<span style=\"font-weight: 400;\">As you can see, even the campaigns that drive top-of-the-funnel traffic and are not directly responsible for conversions eventually end up playing a major role in getting conversions!</span>\n\n<span style=\"font-weight: 400;\">In such cases, you need to know that these initial ads are working or not. And that is where attribution models come in. </span>\n\n<span style=\"font-weight: 400;\">If you are looking to implement conversion tracking in Google Ads, </span><a href=\"https://vividreal.com/google-ads/\"><span style=\"font-weight: 400;\">feel free to talk to our Google Ads experts</span></a><span style=\"font-weight: 400;\">. We’re here to help.</span>\n\n<span style=\"color: #00ccff;\"><strong>Types of Attribution Models</strong></span>\n\n<span style=\"font-weight: 400;\">Currently, there are 6 types of attribution models. You’ll have to choose an attribution model depending on the type of campaign you are running.</span>\n\n<span style=\"font-weight: 400;\">Here are the different types of attribution models available in Google Ads:</span>\n\n<span style=\"color: #00ccff;\"><b>Last click</b></span>\n\n<span style=\"font-weight: 400;\">Google Ads has Last click attribution model set as default. This type of attribution model gives all the credit for the conversion to the last clicked ad and the corresponding keyword. </span>\n\n<span style=\"font-weight: 400;\">It’s a good model if you are running simple ad campaigns on Google Ads without diverse remarketing lists. But if you rely on multiple ads for your conversion you have no way of knowing if the other ads are contributing to your conversions or not. This kind of information can help you optimise your campaigns, and isn’t available if you choose Last click attribution model.</span>\n\n<span style=\"color: #00ccff;\"><b>First click</b></span>\n\n<span style=\"font-weight: 400;\">This attribution model gives credit to the ad or keyword that first drove traffic to your site. </span>\n\n<span style=\"font-weight: 400;\">This type of attribution model is better for campaigns that are focused on creating awareness. You want to know if the first ads are being clicked on or not. It is great for top of the funnel engagement. This type of attribution modeling lets you know that the first ad that a user clicked on was engaging. </span>\n\n<span style=\"font-weight: 400;\">First click attribution model, however, is not suitable for conversion-centric campaigns. </span>\n\n<span style=\"color: #00ccff;\"><b>Linear</b></span>\n\n<span style=\"font-weight: 400;\">If you ran a multi-level campaign focused on driving top of the funnel clicks via search, remarketing via display, and then remarketing via RLSAs (RLSA allows you to customize search ad campaigns for people who have previously visited your site), your conversion report would give equal credit to all three. </span>\n\n<span style=\"font-weight: 400;\">Linear attribution model gives you a good idea of what channels and keywords worked and which didn’t. This would be great for the scenario discussed at the beginning of the article.</span>\n\n<span style=\"color: #00ccff;\"><b>Time Decay</b></span>\n\n<span style=\"font-weight: 400;\">This attribution model gives more credit to the click that happened closer to the final conversion. Imagine a user clicked on 5 different ads of yours for over a period of days or weeks. They finally converted on the 5th click. The 5th click, which is the most recent, would get the most credit, followed by the 4th, 3rd and so on. </span>\n\n<span style=\"font-weight: 400;\">This is great if your campaigns usually take long to convert.</span>\n\n<span style=\"color: #00ccff;\"><b>Position-Based</b></span>\n\n<span style=\"font-weight: 400;\">This type of modeling gives 40% of the conversion credit to the first and last clicks each. The rest 20% will be divided into the remaining clicks.</span>\n\n<span style=\"font-weight: 400;\">This type of attribution model gives you information about which keyword/ad caught people’s attention and which ultimately made them convert. It also gives you details about which of the ads people interacted with between the first and last ad.</span>\n\n<span style=\"color: #00ccff;\"><b>Data-driven</b></span>\n\n<span style=\"font-weight: 400;\">The data-driven attribution model uses Google machine learning technology to give credit to the most effective keywords/ads in the conversion process. This is completely based on account performance. However, there’s a high chance that it is unusable for many people reading this. For Data-driven attribution, your account must have at least </span><b>15000 clicks</b><span style=\"font-weight: 400;\"> on Google search and </span><b>600 conversions</b><span style=\"font-weight: 400;\"> for a conversion action in 30 days. </span>\n\n<span style=\"font-weight: 400;\">And that’s not it. To keep using a data-driven model, you will have to maintain your clicks and conversions. You’ll need to maintain 10,000 clicks and 400 conversions for every 30 days. Now that’s a lot of conversions. It is obvious that this attribution model isn’t for everyone. But if you do have access to it, it is highly recommended that you use it.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Select Attribution Models in Google Ads</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can access the different attribution models by going to your Google Ads dashboard and clicking on “Tools”. In the drop-down menu, under measurement, select Conversions. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9256 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Screenshot_1.png\" alt=\"\" width=\"700\" height=\"450\" />\n\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now to change the attribution settings for a campaign, select the conversion action. This will open up another window. On the bottom right, there’s an “EDIT SETTINGS” button.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9257 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Screenshot_2-1.png\" alt=\"\" width=\"700\" height=\"450\" />\n\n&nbsp;\n\n<img class=\"aligncenter wp-image-9258\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Screenshot_3.png\" alt=\"\" width=\"700\" height=\"334\" />\n\n&nbsp;\n<ul>\n 	<li><span style=\"font-weight: 400;\">Here you can select the attribution model you want. All the 6 attribution models will be available. You can also see if the data-driven attribution model is available or not. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9259 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Conversion-2.png\" alt=\"\" width=\"1049\" height=\"347\" />\n\n&nbsp;\n<ul>\n 	<li><span style=\"font-weight: 400;\">You can also compare different attribution models to see how your campaigns play a role in the buying process. For this, click on Tools on your dashboard and under Measurement, select Search attribution. </span></li>\n 	<li><span style=\"font-weight: 400;\">Now on the left side, click on Attribution Modeling. You will now be able to test out different attribution models to see how your data changes with each model. This is a great way of finding the right attribution model for your business. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9260 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/cmp.png\" alt=\"\" width=\"1122\" height=\"153\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">To sum up, what attribution models do is, they affect how conversions are counted in the “Conversions” and “All conversions” columns. Let’s say you chose “First Click”. The conversions you receive will be credited to the </span><b>first</b><span style=\"font-weight: 400;\"> ad that people click on, before completing a conversion. In your ad reports, the conversion would be counted in the campaigns, ad groups, ads, and keywords associated with the first ad that was clicked. It gives you an idea on which ad played the most important role in converting a prospect.</span>\n\n<span style=\"font-weight: 400;\">If your campaigns generally take time for people to convert, you should probably change your attribution model to get more accurate data in your ad report. If your campaign involves a lot of ads that help with converting a prospect, maybe you should choose Linear or Time decay attribution models.</span>\n\n<span style=\"font-weight: 400;\">In the end, it’s all about getting accurate data on which ads (and keywords) are helping you get more money!</span>\n\n<span style=\"font-weight: 400;\">If you’re still puzzled about this and need expert guidance, </span><a href=\"https://vividreal.com/google-ads/\"><span style=\"font-weight: 400;\">talk to our team of digital marketers</span></a><span style=\"font-weight: 400;\">. 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(9334, 7, '2020-09-07 15:08:05', '2020-09-07 09:38:05', '<span style=\"font-weight: 500;\">Are you someone who wants to run Google Ads for your Shopify store?  Do you feel unsure about how to implement conversion tracking? Then you’ve come to the right place. Google Analytics when combined with Google Ads, has a tremendous potential to boost your Shopify store conversions. Linking both Google Analytics and Google Ads will help you track what your prospects do after interacting with your ads. In this article, we’ll tell you how to set up Google Analytics for your Shopify store and effectively pull transactions to Google Ads. Read on to find it out!</span>\n\n<span style=\"font-weight: 500;\">Before we start, if you still find it difficult to set up Google Analytics for your Shopify store and pull transactions to Google Ads, even after reading this detailed article, worry not, we’ve got you covered! We’ve got a team of <a href=\"https://vividreal.com/digital-marketing/\">digital marketing experts</a> to help you out. Feel free to connect with us.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Set Up Google Analytics in Shopify?</b></span>\n\n<span style=\"color: #00ccff;\"><b>Step 1: Google Analytics Account + Check Whether Google Analytics was Installed Previously</b></span>\n\n<span style=\"font-weight: 500;\">The first thing you’ll need is a Google account that is signed up with Google Analytics. But, before you set up Google Analytics on your store, ensure that you haven’t done this step in the past. This is an important step because multiple setups can result in inaccurate data.  </span>\n\n<span style=\"font-weight: 500;\">For that, go to your Shopify admin, and click on  </span><i><span style=\"font-weight: 500;\">Online store &gt; Preferences.</span></i><span style=\"font-weight: 500;\"> Now, ensure that there is no code placed at the textbox that comes under Google Analytics. But if there is a piece of code already placed inside the field, it simply means that you’ve already enabled Google Analytics in your store.  </span><span style=\"font-weight: 500;\">Otherwise, click on </span><i><span style=\"font-weight: 500;\">Themes &gt; Actions &gt; Edit code</span></i><span style=\"font-weight: 500;\">, and go to the Layout</span> <span style=\"font-weight: 500;\">section to find </span><i><span style=\"font-weight: 500;\"> {/} theme.liquid</span></i><span style=\"font-weight: 500;\"> to check if you’ve enabled Google Analytics previously. In the theme.liquid section, look for the tags</span><span style=\"font-weight: 400;\"> ga.js, dc.js, gtag.js, or analytics.js </span><span style=\"font-weight: 500;\">which indicate Google Analytics tracking tags. The presence of these tags also indicates that you have Google Analytics enabled already. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 2: Setting Up Google Analytics + Some Best Practices</b></span>\n\n<span style=\"color: #00ccff;\"><b>The Google Analytics Setup</b></span>\n\n<span style=\"font-weight: 500;\">Start by signing on to Google Analytics. Choose your account if it has been already created or simply click on </span><i><span style=\"font-weight: 500;\">Add account </span></i><span style=\"font-weight: 500;\">to create a new one. Now, choose your website and submit related information. Click on </span><i><span style=\"font-weight: 500;\">Get Tracking ID </span></i><span style=\"font-weight: 500;\">and accept the terms of service. Further, copy the Tracking ID to the clipboard, you’ll need this to paste in Shopify. For that, open your Shopify </span><i><span style=\"font-weight: 500;\">Admin</span></i><span style=\"font-weight: 500;\"> and go to </span><i><span style=\"font-weight: 500;\">Online store &gt; Preferences</span></i><span style=\"font-weight: 500;\">. Finally, paste it on the field provided under the </span><i><span style=\"font-weight: 500;\">Google Analytics</span></i><span style=\"font-weight: 500;\"> section. </span>\n\n<span style=\"color: #00ccff;\"><b>Best Practices</b></span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Use Correct Property Per Domain:</span> <span style=\"font-weight: 500;\">If you deal with multiple websites that aren’t related, it is better to maintain different analytics accounts for them. The same ID can be used at instances when the websites belong to the same business that serves different regions (regardless of their domains). For this, simply set up cross-domain tracking to retain the original user information like source and medium. </span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Maintain One Raw View:</span> <span style=\"font-weight: 500;\">It is always better to maintain a view with no filters applied. You can use it as benchmark data that can be referred to whenever you want. All other views have some form of filters or goals applied to it, altering the way you get to see the raw data. So, it’s advisable to configure the view using the raw data for setting up the tracking </span><i><span style=\"font-weight: 500;\">User ID.</span></i></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Track All Pages:</span> <span style=\"font-weight: 500;\">Always remember to include every page of your website in Google Analytics even if it is a support desk or WordPress blog. </span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Use the Same Currency and Time Zone as Shopify:</span> <span style=\"font-weight: 500;\">It is ideal to use the same currency and time zone used in Shopify for Google Analytics as well. For this, simply go to </span><i><span style=\"font-weight: 500;\">Settings &gt; General </span></i><span style=\"font-weight: 500;\">in Shopify to see the currency and time zone. Otherwise, inaccurate analytics could even push your sales differently between days due to the disparity in these settings.</span></b></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Step 3: Enable eCommerce Tracking</b></span>\n\n<span style=\"font-weight: 500;\">Finally to enable eCommerce tracking on your website, access the </span><i><span style=\"font-weight: 500;\">View </span></i><span style=\"font-weight: 500;\">menu in the Google Analytics </span><i><span style=\"font-weight: 500;\">Admin, </span></i><span style=\"font-weight: 500;\">and click on </span><i><span style=\"font-weight: 500;\">Ecommerce Settings</span></i><span style=\"font-weight: 500;\">. Further turn </span><i><span style=\"font-weight: 500;\">ON </span></i><span style=\"font-weight: 500;\">the </span><i><span style=\"font-weight: 500;\">Enable Ecommerce</span></i><span style=\"font-weight: 500;\"> toggle. This step has turned on your website for basic eCommerce tracking that deals only with transaction and revenue data. But, detailed tracking information can be accessed by enabling an enhanced eCommerce tracking on your website. </span>\n\n<span style=\"font-weight: 500;\">An enhanced eCommerce tracking can be enabled on your website by accessing  Online store &gt; Preferences from the Shopify </span><i><span style=\"font-weight: 500;\">Admin</span></i><span style=\"font-weight: 500;\">. Tick the </span><i><span style=\"font-weight: 500;\">Use Enhanced Ecommerce</span></i><span style=\"font-weight: 500;\"> checkbox under the Google Analytics section and </span><i><span style=\"font-weight: 500;\">Save </span></i><span style=\"font-weight: 500;\">the changes. Now, simply click on the  </span><i><span style=\"font-weight: 500;\">Enable Enhanced Ecommerce Reporting</span></i><span style=\"font-weight: 500;\"> toggle switch in Google Analytics to complete the process.</span>\n\n<span style=\"color: #00ccff;\"><b>Google Conversion Tracking - How to Pull Transactions to Google Ads?</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Linking Google Analytics &amp; Google Ads</b></span>\n\n<span style=\"font-weight: 500;\">Linking Google Analytics and Google Ads can be completed in a few simple steps. But, before you start, ensure that the Google account has the </span><i><span style=\"font-weight: 500;\">edit</span></i><span style=\"font-weight: 500;\"> permission for Google Analytics and </span><i><span style=\"font-weight: 500;\">administrative access </span></i><span style=\"font-weight: 500;\">for Google Ads. You can change the permissions once the linking process is complete.</span>\n\n<span style=\"font-weight: 500;\">Firstly, sign in to your Google Analytics. You can also open it from your Google Ads account by accessing the </span><i><span style=\"font-weight: 500;\">Tools &amp; Settings </span></i><span style=\"font-weight: 500;\">icon and selecting </span><i><span style=\"font-weight: 500;\">Google Analytics </span></i><span style=\"font-weight: 500;\">and then proceed as per the instructions. From Analytics, go to </span><i><span style=\"font-weight: 500;\">Admin</span></i><span style=\"font-weight: 500;\"> and choose the property you want to link to. Remember, Analytics can have different accounts with multiple properties that can have as many views as you want, so select the one you want to link from them. </span>\n\n<span style=\"font-weight: 500;\">Now, click on</span><i><span style=\"font-weight: 500;\"> Google Ads Linking</span></i><span style=\"font-weight: 500;\"> in the </span><i><span style=\"font-weight: 500;\">Property </span></i><span style=\"font-weight: 500;\">column to find </span><i><span style=\"font-weight: 500;\">+ New link group. </span></i><span style=\"font-weight: 500;\">Here, select the Google Ads accounts you want to link. Further, enter a link group title and enable the linking for each view in the property in which you want Google Ads data. Additionally, if you want data from each view, select </span><i><span style=\"font-weight: 500;\">Enable Google Display Network Impression Reporting</span></i><span style=\"font-weight: 500;\">.  Finally, click on the </span><i><span style=\"font-weight: 500;\">Link Accounts </span></i><span style=\"font-weight: 500;\">button to complete the linking process.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Auto-Tagging</b></span>\n\n<span style=\"font-weight: 500;\">Auto-tagging is a feature that allows you to see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. It works using a parameter called GCLID (known as the Google Click Identifier), which is added to the URL a person clicks, just to track (or maybe spy) their online activities that could concern your ads. It is stored in a new Google Analytics cookie on your site’s domain and is created at the time of an impression, rather than a click. This feature will help you track offline conversions as well as follow the performance of your ads using the link with Analytics. </span><span style=\"font-weight: 500;\">To ensure that the information from every click on your ads is transferred to Analytics, check if the auto-tagging feature is switched on. For that, sign in to Google Ads and select </span><i><span style=\"font-weight: 500;\">Account Settings</span></i><span style=\"font-weight: 500;\"> to go to the </span><i><span style=\"font-weight: 500;\">Auto-tagging</span></i><span style=\"font-weight: 500;\"> section</span><i><span style=\"font-weight: 500;\">.</span></i><span style=\"font-weight: 500;\"> Further, enable it by ticking on the </span><i><span style=\"font-weight: 500;\">Tag the URL that people click through from my ad </span></i><span style=\"font-weight: 500;\">checkbox and </span><i><span style=\"font-weight: 500;\">Save</span></i><span style=\"font-weight: 500;\"> the changes.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Importing Google Analytics Goals &amp; Transactions into Google Ads</b></span>\n\n<span style=\"font-weight: 500;\">Once you’ve linked Google Analytics with Google Ads and enabled the auto-tagging feature, the Analytics goals &amp; transactions can be imported into Ads. For this, sign in to Google Ads, access </span><i><span style=\"font-weight: 500;\">Tools</span></i><span style=\"font-weight: 500;\">, and go to </span><span style=\"font-weight: 400;\"> </span><i><span style=\"font-weight: 500;\">Measurement &gt; Conversions.</span></i><span style=\"font-weight: 500;\"> Further click on </span><i><span style=\"font-weight: 500;\">+</span></i><span style=\"font-weight: 500;\"> and </span><i><span style=\"font-weight: 500;\">Import. </span></i><span style=\"font-weight: 500;\">Now, select </span><i><span style=\"font-weight: 500;\">Google Analytics</span></i><span style=\"font-weight: 500;\"> and click </span><i><span style=\"font-weight: 500;\">Continue. </span></i><span style=\"font-weight: 500;\">Based on your needs and preferences, select each goal or transaction you want to import by clicking </span><i><span style=\"font-weight: 500;\">IMPORT AND CONTINUE </span></i><span style=\"font-weight: 500;\">and you’re done!</span>\n\n<span style=\"font-weight: 500;\">Remember, the import doesn’t include historical data, and the data from your Analytics account starting from the day you clicked </span><i><span style=\"font-weight: 500;\">Import</span></i><span style=\"font-weight: 500;\"> will only get imported. The goals will appear next to the existing conversion data on the Conversions page after the import.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Google Ads are intended to boost the store’s reach and conversions. All the time, money and effort spent on your ads go into good use when your store works just like the way you want it to, converting the website visitors into a buyer or a newsletter subscriber. Setting up Google Analytics on your Shopify store is basically aimed at bringing you data about your store. And when both these amazing Google services combine, you’ll get to know how many of the clicks actually resulted in sales.  </span>\n\n<span style=\"font-weight: 500;\">So, take points from this article and start using Google Analytics for Google Ads conversion tracking for your Shopify store today! </span>\n\n<span style=\"font-weight: 500;\">Still confused? Worry not! We’ve got a team of <a href=\"https://vividreal.com/digital-marketing/\">digital marketing experts</a> to help you out. They’ll be glad to help you out!</span>', 'How to Set Up Google Analytics in Shopify and Pull Transactions to Google Ads?', '', 'publish', 'closed', 'open', '', 'how-to-set-up-google-analytics-in-shopify-and-pull-transactions-to-google-ads', '', '', '2020-09-07 15:08:05', '2020-09-07 09:38:05', '', 0, 'https://vividreal.com/?p=9334', 0, 'post', '', 0),
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(9351, 7, '2020-09-08 10:41:55', '0000-00-00 00:00:00', '<span style=\"font-weight: 500;\">Are you someone struggling to organize and manage your eCommerce store? Then, you’ve come to the right place. In this article, we’ll be discussing everything you need to know about the SKU number, which will help you manage your merchandise better. Read on to find them out!</span>\n\n<span style=\"font-weight: 500;\">If you think you require any professional assistance for working with SKU numbers, feel free to connect with us. Our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> would be more than happy to help you!</span>\n\n<span style=\"color: #00ccff;\"><b>What is an SKU Number &amp; How Does SKU Work?</b></span>\n\n<span style=\"font-weight: 500;\">Stock Keeping Unit (SKU) is a scannable barcode that appears on the packaging of any saleable product. The SKU number is an alphanumeric code with a character limit depending on its database structure that appears along with the barcode. This number can distinguish between one product variant with other ones in your store. In fact, you can distinguish and keep track of the products on your store based on its colour, style, brand, gender, size, type and so on. Also, distinct businesses use the SKU number for tracking different things, depending on what type of products they sell.</span>\n\n<span style=\"font-weight: 500;\">What makes SKU unique is its ability to target any specific business while creating codes. It allows you to create codes oriented in the direction of what customers or vendors ask most often about your product. You can prioritize elements of your code based on its importance according to you. For instance, look at the following example codes and what each of its elements denotes.</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>PO-TS-32-WHT</b></span></li>\n</ul>\n</li>\n</ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">PO: Polo, the brand name</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">TS: T-Shirt, the item</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">32: The shoulder size 34</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">WHT: White, the colour</span></p>\n\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>LIM-TS-LS-10-BK</b></span></li>\n</ul>\n</li>\n</ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">LIM: Limon, the brand name</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">TS: T-Shirt, the item</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">LS: Long Sleeve, the type</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">10: The size 10</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">BK: Black, the colour</span></p>\n<span style=\"color: #00ccff;\"><b>What is the Difference Between SKU and UPC?</b></span>\n\n<span style=\"font-weight: 500;\">Most retailers use both SKU and UPC codes, but they’re actually made to serve two different purposes. Universal Product Code (UPC) is a 12 digit code given to the manufacturer. This number is issued by the Global Standards Organization. It aids companies in identifying the product manufacturer and hence, much more generalized when compared to SKU barcode. As you\'d have noticed from the examples mentioned above, an SKU is specific to a company, which is quite different from UPC, which always stays the same.</span>\n\n<span style=\"font-weight: 500;\">A lot of companies use both SKU as well as UPC codes in their product packaging. They do this to utilize the benefits of accessing more specific details of their product from the SKU number and identify a complete batch of products (for instance, if anything went wrong) from the UPC code. Basically, if something goes wrong with your store inventory, UPC will let you track down where it went downhill and SKU will show you where the product exactly is within your inventory. </span>\n\n<span style=\"color: #00ccff;\"><b>How to Generate SKUs for Your Own Business?</b></span>\n\n<span style=\"font-weight: 500;\">First things first, do not use your supplier’s or wholesaler’s SKUs for your specific business, because it can put you in trouble for using someone else’s SKUs. Also, there is a chance of code duplication since SKU is something that is generated for different products, and that too by different vendors. So, there is a possibility of SKU code duplication. The duplicated codes can cause serious confusion while trying to locate and sell products. </span>\n\n<span style=\"font-weight: 500;\">Some quick rules to keep in mind while generating SKUs is to have a clear picture of your customers, needs, and priorities. The SKUs must be created considering what’s most helpful to you and your company. Other than these, ensure that your format is easy to comprehend, and devoid of the number 0. </span>\n\n<span style=\"color: #00ccff;\"><b>Some Additional SKU Hacks</b></span>\n\n<span style=\"color: #00ccff;\"><b>Reuse SKUs</b></span>\n\n<span style=\"font-weight: 500;\">You can always reuse your SKUs. You can reuse the codes after multiple total catalogue refreshes, i.e, after selling all the products attached to that SKU.  You might have to wait for a couple of years to use the old SKUs again. </span>\n\n<span style=\"color: #00ccff;\"><b>Represent Highest Category in the First 2-3 Digits</b></span>\n\n<span style=\"font-weight: 500;\">The SKU number is all about helping you identify all your merchandise better.  So, it is better to use the first few digits of the SKU number to represent what is the highest category of importance to you. Further, use the other places of the SKU number to indicate more unique features of the item. After this, you’ll form a formula, which can be followed for writing the rest of SKUs (in the same order). </span>\n\n<span style=\"color: #00ccff;\"><b>Refrain Using Number 0 in the Beginning</b></span>\n\n<span style=\"font-weight: 500;\">It is an ideal practice to avoid using the number 0 to begin any SKU. This is because certain data storing software may interpret the number 0 as null. For instance, the software can interpret the number “098765” as “98765”. This can cause errors which we don’t want to deal with. So, refrain from using the number 0 in general for anything that relates to data storage. </span>\n\n<span style=\"color: #00ccff;\"><b>Begin SKU with Letters</b></span>\n\n<span style=\"font-weight: 500;\">Another quick tip that you can definitely consider is to begin your SKU numbers with letters. This helps you differentiate between SKUs and other data on the spreadsheet which is loaded with numbers. You can easily identify where the code begins and distinguish it from the continuation of a number in the cell before it. </span>\n\n<span style=\"color: #00ccff;\"><b>Avoid Number-Looking Letters</b></span>\n\n<span style=\"font-weight: 500;\">Most of us get confused and may even go wrong while interpreting or reading letters that look like numbers. For instance, the letter “I” can look like the number “1” or a lowercase “L”. Misinterpreting the code will trouble your employees who usually type SKUs in by hand. Such letters will also waste their precious time struggling to interpret the code. So, it is better to avoid the use of such letters to save time and effort. </span>\n\n<span style=\"font-weight: 500;\">If you have trouble using SKUs without using such letters, divide the codes into sections and use uppercase letters in one section &amp; even numbers in the other. Now, you and your team can easily recognize “O” as a letter and not as the number zero (in the codes) since the sections are distinguished in this way. </span>\n\n<span style=\"color: #00ccff;\"><b>Refrain Use of Manufacturer Numbers Within SKU</b></span>\n\n<span style=\"font-weight: 500;\">Always avoid using the manufacturer numbers as your SKU number since such practices could bring in confusion. After all, it is better to keep the SKUs unique since it is exclusively meant for each business. You could be using manufacturer numbers for SKUs to escape from the fuss of creating new ones. Instead of doing that, create a format and follow them to create your SKUs.</span>\n\n<span style=\"color: #00ccff;\"><b>Avoid Overloading the SKUs with Meaning</b></span>\n\n<span style=\"font-weight: 500;\">SKU numbers are made with an intention to distinguish your merchandise clearly without any trouble. In the pursuit of adding meaning to the code, people often end up creating codes that are too long to remember and even difficult to fit within your tags. You don’t have to include every detail about the product in the code, instead, use only essential details. So, use a few elements from the product and form the code. Also, keep the codes as short as possible. For instance, you can do this by assigning a single digit to indicate a manufacturer (if you have many) instead of abbreviating their name into a 2-3 letter code.</span>\n\n<span style=\"color: #00ccff;\"><b>Benefits of Using SKU</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Inventory Accuracy</b></span>\n\n<span style=\"font-weight: 500;\">One main concern in inventory management to maintain an optimal amount of merchandise in-store. Stocking up too much means you’ll have to bear the expense of storage space and maintaining too little inventory can mean a severe loss of potential business. </span>\n\n<span style=\"font-weight: 500;\">You’ll also require to keep up with the inventory numbers even at the times of order influx. Also, these orders have to be processed through different stages from the time the order is placed until it is delivered. So, the status has to be constantly updated. All these aspects of inventory management can be handled effortlessly with the help of SKUs. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Crisp &amp; Accurate Order Picking</b></span>\n\n<span style=\"font-weight: 500;\">Order placement to delivery needs to happen swiftly since that sends out a better picture of your brand. Every buyer expects speedy product delivery and your inventory management need to be efficient to meet their expectations. SKUs will help you manage everything better without any trouble. Suppose, you have to identify and pick a product that has 12 colour variants. In such situations, your order picker can easily recognize the product with the SKU. This way you can speed up the whole process with ease.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Accurate Packing &amp; Shipping</b></span>\n\n<span style=\"font-weight: 500;\">We’ve already discussed how SKUs speed up the whole order picking process. Just like that, the packing process is also made simpler using SKUs. SKU barcodes can be used to directly print packing slips as well as shipment barcodes. Employing SKUs digitalizes the whole process, saving much of your time. Such a system will ensure that your work goes on without any mistakes. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Precise Cycle Counting</b></span>\n\n<span style=\"font-weight: 500;\">Inventory auditing procedures like cycle counting are done by a lot of warehouse managers to maintain precision in the merchandise log. Cycle counting process can be efficiently carried out using SKU barcodes. This ensures that the warehouse operations are carried out without disrupting the day-to-day works. So, maintain a robust SKU system to speed up and simplify the process. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Improved Brand Loyalty with Reduce Backorders, Incorrect Orders, &amp; Shipment Delays</b></span>\n\n<span style=\"font-weight: 500;\">You can deal with backorders, incorrect orders and shipment delays using SKUs. Moreover, the customers’ needs can be addressed with speed and accuracy in an efficient SKU system. You can use the codes to respond quickly to customer queries and minimize (or even eliminate)  out-of-stock situations. This way, you can improve customer satisfaction to a great extent. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Better Suggestions for Customers</b></span>\n\n<span style=\"font-weight: 500;\">Product characteristics can be recognized using SKUs. The sales team can suggest alternatives when what your customer wants isn’t available with this. For this, SKUs will give you insights into the particular type of item that people want and help you identify alternatives that satisfy them. Your online store can also employ SKU based algorithms to give customers similar product suggestions.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">SKU number is a huge solution to the many concerns that sellers deal with. Having knowledge about where your inventory is at every point of time simplifies your job.</span>\n\n<span style=\"font-weight: 500;\">We hope this article will help you use SKU numbers more efficiently in your business. Always remember to keep your SKUs short and unique. Avoid space (as well as special characters) and product titles in SKUs. To follow all the SKU rules that we mentioned in this article, you can employ a format or use an SKU generator to do the job. </span>\n\n<span style=\"font-weight: 500;\">Still in search of help? We’ve got you covered. Feel free to connect with our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> to assist you.</span>', 'SKU Number: Everything You Need to Know in 2020', '', 'draft', 'closed', 'open', '', '', '', '', '2020-09-08 10:41:55', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9351', 0, 'post', '', 0),
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(9413, 7, '2020-10-01 17:08:27', '2020-10-01 11:38:27', '<span style=\"font-weight: 500;\">If you’re running a brand or business, email marketing campaigns is that facet of digital marketing strategy that cannot be omitted. You need it to engage with your prospects, persuade them to take action, generate leads &amp; sales, and more.</span>\n\n<span style=\"font-weight: 500;\">Dropping email open rates is one prime reason for poor email marketing campaigns. Email open rate is a metric that indicates the percentage of opened emails for a specific email marketing campaign. It explains how well your emails were able to catch your subscribers’ attention through the campaign. </span>\n\n<span style=\"font-weight: 500;\">In case you’re in need of professional help to effectively create, monitor, and optimize email marketing campaigns for your business, <a href=\"https://vividreal.com/digital-marketing/\">our team of digital marketing experts</a> would be glad to help you out!</span>\n\n<span style=\"font-weight: 500;\">If you are someone struggling with your email marketing campaigns, then you’ve come to the right place. In this article, we’ll be discussing 10 Easy Ways to Improve Your Email Open Rate. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Regularly Update the Email List &amp; Segment it</b></span>\n\n<span style=\"font-weight: 500;\">The content that you send to the people on your list should make sense to them, and prove relevant to their interests. You can ensure this by updating your email recipients list regularly. Over time, email recipients on your list might lose interest in your brand or may have changed their email accounts. Any subscriber who remained inactive or didn’t engage for more than  6 months has to be identified and removed from your list.</span>\n\n<span style=\"font-weight: 500;\">Another approach to keep your list fresh is by reaching out to them regularly (at a frequency that doesn’t annoy them) and asking if they would like to update their information and their preferences. This also urges them to take control of how they want to engage with you. In most cases, this may not happen with ease, so attempt to take information from them through a survey by providing them with a tempting deal such as a free gift card along with this. </span>\n\n<span style=\"font-weight: 500;\">Like mentioned before, the relevancy of the email content to its recipient decides whether they chose to open it or not. Check your existing email list and segment them into different groups to improve relevancy. You can segment them by grouping them based on their purchase behavior. There could be people who buy only when a discount sale is up; categorize them and send them offer-based emails. You can send personalized messages or thank you notes for VIP customers. Or you can categorize the generic list based on time by sending special offers for subscribers you’ve known for a while.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Adding Value Should be the Priority</b></span>\n\n<span style=\"font-weight: 500;\">You need to give something to get something! Your subscribers would choose you only if you have something valuable to provide them every time they open your email. Draft your emails considering your customers’ perspective, focus, and highlight the features that they could benefit from. Derive insights from their buyer personas and then identify what is meaningful to them and use them. </span>\n\n<span style=\"font-weight: 500;\">Concentrate on improving customer satisfaction, conduct regular surveys to evaluate customers\' contentment, and their preferences. You can use popular survey tools like  Survey Monkey, KwikSurveys, and SurveyPlanet for carrying out survey campaigns, manage unlimited responses, and create an action plan based on the results. </span>\n\n<span style=\"font-weight: 500;\">Develop a memorable customer experience. This will eventually benefit as word-of-mouth referrals, positive online reviews, and higher retention rates.  To make the most out of it, consider all touchpoints of your business, from initial lead capture to post-purchase communication. </span>\n\n<span style=\"font-weight: 500;\">And finally, never underestimate the value of free resources. Use free guides, printable PDF, company branded calendar, free resources, or anything of that sort to create added value and showcase your brand’s ability to offer something “extra” to customers.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Watch Email Timing &amp; Frequency</b></span>\n\n<span style=\"font-weight: 500;\">One prime aspect that influences your email open rate is the timing. You could send emails on a festive season or on a special day or during the peak hours of a day. </span>\n\n<span style=\"font-weight: 500;\">Generally, emails delivered on weekdays(preferably in the morning in the recipients’ own time zone.) tend to be opened or noticed promptly than the ones delivered on weekends. You can improve open rates to a great extent following this trend. Although general trends exist, you can carry out A/B testing to identify the timeframes that perform well for your emails and further explore those in future campaigns. </span>\n\n<span style=\"font-weight: 500;\">The kind of people who open your email varies based on their location, age, and occupation other than the type of content. People who work tend to open emails related to a non-hobby product/brand during their working hours, and mostly, they would prefer the time before starting the work for checking emails related to hobby content.</span>\n\n<span style=\"font-weight: 500;\">The frequency at which the email is sent is a crucial factor that reflects on your email open rate. Piling up your subscriber’s mailbox with your emails without giving enough time to read the email makes them sick of your brand. They could ignore all your emails just because you are not giving them time to read at least one of them. So, decide on an optimum frequency at which you plan to send the emails to the people on your list without annoying them. </span>\n\n<span style=\"font-weight: 500;\">Once a person opted in, send the first email within the first 48 hours. And the content you send them should also complement the situation; a three-part welcome series is ideal for a newly signed subscriber. Likewise, write content that suits the recipient considering the buyer persona and where they stand in the sales funnel.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Catchy Subject Line</b></span>\n\n<span style=\"font-weight: 500;\">The subject line is that element which your email recipients notice at first sight about the email you’ve sent them. It is a crucial element that decides the email open rate and thus crafting a subject line that stands out is a necessity. Using the same age-old subject line formulas won’t improve the open rate, in fact, it will decrease the rate over time.</span>\n\n<span style=\"font-weight: 500;\">You need to come up with a creative subject line to make your email stand out on the recipient’s inbox. Think of the things your subscribers would want you to tell them, offers, coupon codes, free shipment, and more. You can immediately lure them to open the email using such offers. Try to awake curiosity in their minds, but without confusing them. At the same time, be funny, joke within the limits, and use a conversational tone. Personalize the subject line to catch the recipient’s attention instantly. You could add numbers and emojis to the subject and test it. And, most importantly, remember to keep it short and simple.</span>\n\n<span style=\"font-weight: 500;\">Avoid using terms like </span><span style=\"font-weight: 500;\">sale, free, rich, or deal in your subject line. Emails with these terms on their subject lines often end up in the spam folder under the influence of spam filters.  </span>\n\n<span style=\"font-weight: 500;\">Conduct A/B testing regularly to keep your </span><span style=\"font-weight: 500;\">subject line formulas up-to-date. Use a small part of your email list for testing two variants of subject lines. Once you find the winner out of them, send emails to the rest of your list with it. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Personalized Email</b></span>\n\n<span style=\"font-weight: 500;\">Imagine interacting with a person on a digital medium about your brand/business and doing the same in person. Like everyone, you know that nothing can replace real-time and direct interaction. A plain email is futile in influencing your prospects and customers. But a personalized email can take the place of real-time interactions and work wonders more than any kind of approach. </span>\n\n<span style=\"font-weight: 500;\">You can start personalizing the email by calling them by their names. Add their first names in the subject lines, as well as in the content. Using their first names in the subject lines considerably increases the chances of them opening your email. You could geo-target your emails promoting seasonal offers based on the weather in their region. You could offer them coupon codes that match the circumstances, for example, an online apparel store can send a 50% winter offer email with coupon code “WINTER50”.</span>\n\n<span style=\"font-weight: 500;\">Amaze your subscribers with an anniversary offer picking up the day they opted-in. Setting up automated emails that celebrate the anniversary of your relationship with your subscriber is another way of personalizing emails. You can also send them emails on their birthdays or on any special days that matter to them like their wedding anniversary.</span>\n\n<span style=\"font-weight: 500;\">Above all, consider your client/subscriber’s problems, interests, values, likes, and dislikes while you draft emails for them. You can collect such data by asking them to answer quick surveys occasionally.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Striking Content</b></span>\n\n<span style=\"font-weight: 500;\">There is nothing that could beat a high-quality striking content. Interesting, engaging &amp; informative emails have always reached its audience and its open rates have never dipped. Blank promotions or any sort of information that they already have access to wouldn’t entice your email recipient to open it, instead will end up in their trash bins. </span>\n\n<span style=\"font-weight: 500;\">Be consistent with the quality of content that you provide through your emails. Their quality is a key aspect that determines if they’ll open your email in the future. Keep providing them with value so that a point comes when they even begin to eagerly anticipate your emails. </span>\n\n<span style=\"font-weight: 500;\">Talk about content that concerns your subscribers in the email. Personalize it, use emojis and numbers, inject humor, throw them a compelling offer that they can’t refuse every time, and more. You could share valuable resources like free eBooks, blog posts, or webinars. These are just some ways to come up with striking content. You can customize the emails based on your brand, purpose, and creativity. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Mobile Users are a Priority</b></span>\n\n<span style=\"font-weight: 500;\">Like in most cases, mobile phone users dominate over desktop users when it comes to checking emails. This means that your emails should be drafted considering mobile phone users. Mobile screens are smaller and accommodating long subject lines on the mobile screens makes it look unpleasant. So, turn it mobile-friendly using responsive formatting and loadable media. </span>\n\n<span style=\"font-weight: 500;\">Use concise subject lines that fit into the mobile screens,  larger fonts that are readable, and smaller sized images to reduce load time in your emails. Adopt single-column wide formatting whose width is under 6000px. Since images take time to load, arrange the email contents in such that it looks good even without them, just in case if it doesn’t load. Be careful while placing two links next to each other, since the user could tap on the wrong one by accident. And, finally, use a large call-to-action button placed at a position easily accessible to tap with a thumb. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Start with a Welcome Series</b></span>\n\n<span style=\"font-weight: 500;\">Start engaging with your new subscribers right away and send regular content to them. This is because the newest email subscribers are most likely to open your emails and take action. So, start with a welcome series of emails.</span>\n\n<span style=\"font-weight: 500;\">Subscribers who receive welcome emails tend to be more engaged with the brand. And this engagement with subscribers improves your email open rate. Set your goals, create a simple series, and identify what works best for your emails. </span>\n\n<span style=\"font-weight: 500;\">You could start by asking the subscriber preferences. Later provide them with additional resources to engage them and get them to come back to your website/brand. Another way to build trust and deepen the relationship with the subscriber is to send a personal welcome email from a team member or senior executive along with a photo. Next, start with an action-oriented email, provide them with a discount code to make them purchase from you. </span>\n\n<span style=\"font-weight: 500;\">Use the welcome series to nurture new leads, trigger leads to set up a sales call, encourage the subscribers to provide more information about themselves in a preference center, or motivate new subscribers, who may have abandoned cart to make a purchase.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Launch Re-engage Campaigns</b></span>\n\n<span style=\"font-weight: 500;\">While segmenting and updating your email list, you would have probably decided to chuck out some of the emails. But, hold on, see if you can win them back one last time. Start a win-back campaign to reconnect with your inactive subscribers. </span>\n\n<span style=\"font-weight: 500;\">Decide on a timeframe and create a list of subscribers who haven’t opened your emails during that period. Now, depending on the timeframe, say three months, six months, or a year, attempt to re-engage with them by asking what’s up with them, or if they’re breaking up with you. If they used to make purchases during the discount sale, send them a special offer to win them back. Also, ensure that you include a  confirmation link to confirm they still want to be a part of your email list and hear from you.</span>\n\n<span style=\"font-weight: 500;\">If they don’t respond or open one or two win-back messages, then, mark them as inactive and remove them from your email list. </span>\n\n<span style=\"color: #00ccff;\"><b>10. Be straight with your Subscribers</b></span>\n\n<span style=\"font-weight: 500;\">Be responsible, and straight with your audience. Once they’ve opted in, tell them how often they’ll get to hear from you,  the kind of information you’ll communicate with them (product offers, news, tips, etc), the value/benefit they’ll possibly gain out of it, how you’ll use the information provided by them, and more. After you’ve set the expectations, finally, meet each of them. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Your email marketing campaigns can be turned into a highly rewarding marketing technique. Consider the above-mentioned suggestions and implement them one at a time so that you know what works best for your campaign. </span>\n\n<span style=\"font-weight: 500;\">Try to maintain your subscribers by keeping up with their expectations. Make approximations about your subscriber’s routine, a day in the life of your subscriber, how does their workday look like, are they night owls or an early bird. Now, decide the best time to send your emails from this and connect with them. </span>\n\n<span style=\"font-weight: 500;\">Personalize it, be friendly, keep it non-creepy and human. This style of writing really appeals to your subscribers and gets them to open your emails instead of directly deleting it. </span>\n\n<span style=\"font-weight: 500;\">Do not buy leads. It goes without saying that fake leads yield no conversions from your email campaigns. They are clearly ineffective if you want to improve your email open rates.  </span>\n\n<span style=\"font-weight: 500;\">The quality matters the most over quantity. Do not send emails to your clients just for the sake of sending it. The value you provide through each email builds loyal customers (Remember, features, products, and descriptions of your company aren’t of value to your subscribers)</span><span style=\"font-weight: 500;\">. </span><span style=\"font-weight: 500;\">In fact, sending high-quality emails less frequently works wonders in email marketing campaigns. </span>\n\n<span style=\"font-weight: 500;\">If you have trouble starting out, use professionally-designed &amp; mobile responsive premade templates for your newsletters, promo, or offer emails. </span>\n\n<span style=\"font-weight: 500;\">Still, confused? We\'ve got you covered. Feel free to connect with <a href=\"https://vividreal.com/digital-marketing/\">our team of digital marketing experts</a> and expand your business right now!</span>', '10 Easy Ways to Improve Your Email Open Rate', '', 'publish', 'closed', 'open', '', '10-easy-ways-to-improve-your-email-open-rate', '', '', '2020-10-01 17:08:27', '2020-10-01 11:38:27', '', 0, 'https://vividreal.com/?p=9413', 0, 'post', '', 0),
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(9417, 7, '2020-10-05 11:05:09', '2020-10-05 05:35:09', '<span style=\"font-weight: 500;\">You run social media accounts for your brand/business to get noticed, drive traffic, capture leads, and finally turn them into conversions. For building reliable digital marketing strategies, you require insights into how your social media accounts are being received. Google Analytics provides you with detailed reports to effectively monitor &amp; optimize your social media accounts and thus turning them into such a powerful combination.</span>\n\n<span style=\"font-weight: 500;\">These reports will help you learn about social media platforms which give you the most traffic. You can analyze the content that works best for each social media platform you use. You can check if you’re driving traffic from the right demographics with social media. You can track the number of sales, conversions your business gets from social media, and further calculate the ROI you benefit.</span>\n\n<span style=\"font-weight: 500;\">Wondering how to do it? And need some help? We’re here for you. Feel free to connect with<a href=\"https://vividreal.com/digital-marketing/\"> our team of digital marketing experts</a> for assistance. </span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be discussing how to set up a social media marketing dashboard in Google Analytics, track your social media traffic with Google Analytics, and some common Google Analytics reports.</span>\n\n<span style=\"color: #00ccff;\"><b>Set Up a Social Media Marketing Dashboard in Google Analytics</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Set S.M.A.R.T goals </b></span>\n\n<span style=\"font-weight: 500;\">Start with setting S.M.A.R.T (Specific, Measurable, Achievable, Relevant, and Timely) goals/objectives for all marketing activity related to your business/brand. Do not be vague when you state the goal, set a specific number as a benchmark to accomplish goals, and ensure that it is not too ambitious, but attainable. At the same time, the goals you set should be something that matters to your business at that period of time and fit the time constraints allotted to accomplish it.</span>\n\n<span style=\"font-weight: 500;\">Suppose, if you want followers on your social media, be specific and mention the number of followers you wish to achieve along with a deadline to reach that goal. Or if you plan to grow sales through social media, then fix a definite number of conversions you aim to achieve from each social media platform. Similarly, if you want to increase traffic, decide on the number of audiences you plan to reach, the platform you plan to expand, and the time period you’ve given for it. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Install Google Analytics with Tag Manager</b></span>\n\n<span style=\"font-weight: 500;\">After you finalize your goals and objectives,  set up Google Analytics tracking code on your website. This code allows Google to analyze the traffic to your website and fetch quantitative, and actionable data from it. For this, you need to install  Google Analytics with the Google Tag Manager.  Google Tag Manager can send all of the data and metrics from your website into third party metric analyzers like Facebook Analytics and Google Analytics. </span>\n\n<span style=\"font-weight: 500;\">Start with creating an account on the Google Tag Manager dashboard. After this step, you’ll be directed to a page to set up a container (imagine a container as a bucket that contains all of the macros, rules, and tags for your website). In this page, name your container, and choose whether it will be used in web, iOS, Android, or AMP. Further, click create, review the Terms of Service, and agree to those terms. You’ll now be provided with the container\'s installation code snippet. </span>\n\n<span style=\"font-weight: 500;\">Copy and paste the two snippets of code onto your website, one on the header, and other after the body of each of your website’s pages. For WordPress users, directly paste the code into your website’s theme. </span>\n\n<span style=\"font-weight: 500;\">You can directly add Google Analytics tracking code to your website by accessing your website property from account and property columns under “Admin”. Further, click on “Tracking Info” &gt; “Tracking Code to copy a snippet of code. Paste this onto each page you wish to monitor and track. </span>\n\n<span style=\"color: #00ccff;\"><b>3. Add social media goals in Google Analytics</b></span>\n\n<span style=\"font-weight: 500;\">With Google Analytics, you can create “goals” on the dashboard, and track the metrics that indicate your website’s performance. The goals can be anything from traffic, downloads, dwell time, page views, and more.</span>\n\n<span style=\"font-weight: 500;\">For this, go to “Admin” in your Google Analytics account, further click on “View”, then “Goals”, and finally “New Goal”. Now, create a new goal under the goals window, from a variety of different goal templates available there. Here, you can track your website for Destination, Duration, Pages/Screens per session, and Event. After saving this, you’re done, Google Analytics will start to track it for you!</span>\n\n<span style=\"color: #00ccff;\"><b>Data Representation</b></span>\n\n<span style=\"font-weight: 500;\">Google Analytics displays the report containing raw data of your social media traffic in a tabular view. It allows you to change the report view for better interpretation of data. Here are some views besides the tabular view, the users can switch to:</span>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"color: #00ccff;\">Percentage:</span><span style=\"font-weight: 500;\"> You can view data in a pie chart showing the contribution to the total for the selected metric.</span></p>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"color: #00ccff;\">Performance: </span><span style=\"font-weight: 500;\">The relative performance of the selected metric can be viewed with the help of a  horizontal bar chart.</span></p>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"color: #00ccff;\">Comparison:</span><span style=\"font-weight: 500;\"> The performance of the selected metric to the site average can be viewed from the bar chart.</span></p>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"color: #00ccff;\">Term Cloud:</span><span style=\"font-weight: 500;\"> This comes up with a visual representation of keywords of your site. </span></p>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"color: #00ccff;\">Pivot:</span><span style=\"font-weight: 500;\"> This lets you identify data trends that you can’t determine otherwise by rearranging the information in the table (by pivoting the data on a second dimension).</span></p>\n<span style=\"color: #00ccff;\"><b>Track Sources with UTM</b></span>\n\n<span style=\"font-weight: 500;\">UTM parameters allow you to tag your page posts, group posts, and ads to analyze your social media traffic in Google Analytics. Using UTMs, you can differentiate one traffic source from another. Identifiers or parameters are created within the URLs so that you can track referrals to blog posts, opt-ins, or landing pages you direct people to. </span>\n\n<span style=\"font-weight: 500;\">This gives additional information about the source of social media traffic which brings the most visitors to your site, what pages or content they’re interested in, and details on how much they purchase, the action they take after a purchase, where they drop off your funnel, and more. Resources tagged with UTM parameters reports directly to Google Analytics. So, add UTM parameters to your posts and ads so that you get a better picture of the social media platform which brings the most traffic to your website.</span>\n\n<span style=\"color: #00ccff;\"><b>Interpreting Data from Google Analytics</b></span>\n\n<span style=\"font-weight: 500;\">Google Analytics comes with a dedicated set of social reports. You can view social media analytics from Google Analytics. Access the “Reporting” tab from the dashboard, further, click on “Acquisitions” and then “Social”. </span>\n\n<span style=\"font-weight: 500;\">In the following sections, we’ll be discussing a few reports from Google Analytics to help you grow your digital marketing initiatives.</span>\n\n<span style=\"color: #00ccff;\"><b>Source/Medium </b></span>\n\n<span style=\"font-weight: 500;\">The source/medium report gives you all of the relevant information about your social media traffic, such as the traffic generating platform, the audience numbers, their response, and the result. </span>\n\n<span style=\"font-weight: 500;\">To get started, go to “Acquisition”, the  “All Traffic”, and finally “Source/Medium” in Google Analytics. Now, you’ll find the traffic sources for your site, with the data divided into several different sections. It is divided into Acquisition, Behaviour, and Conversions. </span>\n\n<span style=\"font-weight: 500;\">The first column, Source/Medium, represents the “source” as the brand of the traffic that’s coming through and the “medium” as the type of traffic, say, organic or CPC(paid). </span>\n\n<span style=\"font-weight: 500;\">The Acquisition section provides information about the quantity of traffic from each source mentioned in the left column. It is subdivided into Users, New Users, and Sessions. </span>\n\n<span style=\"font-weight: 500;\">The Behaviour section is subdivided into Bounce Rate, Pages per Session, and Average Session Duration, giving details about the actions taken by the people. </span>\n\n<span style=\"font-weight: 500;\">The data from the Acquisition section and the Behaviour section together will give you an idea of the quality of the traffic from that source. They could help you identify sources that drive an enormous amount of traffic, but still don’t yield the actions you want them to take or leave the website quickly. On the other hand, you could also discover sources that drive short, but quality traffic. </span>\n\n<span style=\"font-weight: 500;\">Finally, the Conversions section can be used to view and measure actions like leads or purchases when you’ve set up goals in Google Analytics for it. There is an option for you to select one of your goals from the drop-down menu to compare traffic sources for different results. </span>\n\n<span style=\"color: #00ccff;\"><b>Overview Report</b></span>\n\n<span style=\"font-weight: 500;\">The overview report gives you quick insights into how many people convert via social media platforms. This report provides insights into both social traffic and non-social traffic. It provides you with a top-level summary of the performance of your social network traffic. </span>\n\n<span style=\"color: #00ccff;\"><b>Network Referrals</b></span>\n\n<span style=\"font-weight: 500;\">With the Network Referrals report, you can get data about engagement metrics from every social network. You can use this data to see which social network is giving you a positive ROI and assess the success of a campaign. This report also cleans up the names of the social networks for you.</span>\n\n<span style=\"color: #00ccff;\"><b>Data Hub Activity</b></span>\n\n<span style=\"font-weight: 500;\">You can learn the number of people who are engaging with your site’s content and sharing it on social networks. You can find the most recent URLs people shared, how they shared it, and what they said about it. </span>\n\n<span style=\"color: #00ccff;\"><b>Landing Pages</b></span>\n\n<span style=\"font-weight: 500;\">The landing pages report give information about the URLs that are landing on when people click through from links on social networks. You can see engagement metrics for every individual URL under this report. The breakdown of sessions by each social network can be viewed by clicking on the shared URL within the report.</span>\n\n<span style=\"color: #00ccff;\"><b>Trackbacks</b></span>\n\n<span style=\"font-weight: 500;\">This identifies the sites that are linking to your content and the context in which it was linked. You can use this data to replicate successful content and build solid relationships with the influencers who frequently link to your website.</span>\n\n<span style=\"color: #00ccff;\"><b>Conversions</b></span>\n\n<span style=\"font-weight: 500;\">The conversions report shows you the total number of conversions and the monetary value of each one. This report clearly indicates the conversion that occurred as a result of referrals for specific social networks.</span>\n\n<span style=\"color: #00ccff;\"><b>Audience: Demographics &amp; Interests</b></span>\n\n<span style=\"font-weight: 500;\">Using this report, you can analyze the demographic and interest information of incoming visitors to your website. You can use this data to effectively drive targeted, relevant traffic in your social media campaign and further </span><span style=\"font-weight: 500;\">help you expand your audiences</span><span style=\"font-weight: 500;\">. This can be done by filtering out the social media traffic from the overall traffic segment and will help you figure out if your social media targeting is effective enough to drive the desired traffic or not.</span>\n\n<span style=\"color: #00ccff;\"><b>Audience: User Explorer</b></span>\n\n<span style=\"font-weight: 500;\">Your job never gets over after you direct people from your social media profiles to the website. After they are directed from social media sites, you need to check if people are taking the desired action. For this purpose, you can analyze the User Explorer report. It will help you understand what social sites are driving return visitors to your site. And learn how those visitors navigate through your site, and the frequency with which these repeat visitors return. The user behavior when it comes to how visitors consume and interact with your branded content throughout the buyer journey can be decoded through this report. </span>\n\n<span style=\"color: #00ccff;\"><b>Conversions: Top Conversion Paths</b></span>\n\n<span style=\"font-weight: 500;\">You can use this report to understand how well your social media marketing is working for you in terms of driving people down your sales funnel. It helps you learn the path that your prospects take before they convert. You can use this report to identify all of the social media sites that are driving visits to your website. The conversion frequency from each path can also be identified. </span>\n\n<span style=\"color: #00ccff;\"><b>Acquisition: Social Report</b></span>\n\n<span style=\"font-weight: 500;\">This report provides insights specifically on traffic from social media. You can get to a detailed overview of social traffic, the social media platforms driving it from this report. It clearly displays the content engagement received and the conversions which are attributed to particular social media sites. </span>\n\n<span style=\"color: #00ccff;\"><b>Benchmarking</b></span>\n\n<span style=\"font-weight: 500;\">The Benchmarking report offers valuable insights into your traffic and compares it against your competitors in the industry. The reports can be filtered to see the benchmark in different industries and segments. You can also set your goals in the right direction and improve your social media marketing strategy.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Google Analytics is a treasure trove when it comes to deriving insights from raw user data. Use this data to create and optimize your social media marketing strategy. Transform this knowledge into practice and get started to boost your social traffic, sales, and conversions.</span>\n\n<span style=\"font-weight: 500;\">Still, confused? We\'ve got you covered. Connect with <a href=\"https://vividreal.com/google-analytics/\">our team of Google Analytics experts</a> and expand your business right now!</span>', 'How to Track Social Media Traffic With Google Analytics?', '', 'publish', 'closed', 'open', '', 'how-to-track-social-media-traffic-with-google-analytics', '', '', '2020-10-05 11:05:09', '2020-10-05 05:35:09', '', 0, 'https://vividreal.com/?p=9417', 0, 'post', '', 0),
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(9423, 7, '2020-10-05 14:56:11', '2020-10-05 09:26:11', '<span style=\"font-weight: 500;\">Running a website continually consumes your time, effort, patience, and money. Monetizing your website is the only way left besides selling your products/services to ensure that you get payback for what you’ve invested in it. </span>\n\n<span style=\"font-weight: 500;\">Making money out of your website is no longer an unachievable goal. If you look around, you’ll see a lot of bloggers and influencers making money from the internet. Most of you reading this article must be already having a website and running it considerably well. In this article, we’ll be discussing 11 smarts ways to help you monetize your website. Read on to find them out. </span>\n\n<span style=\"font-weight: 500;\">Before you start, we just want you to know that we have got an <a href=\"https://vividreal.com/web-development/\">expert team of web developers</a> to help you out if you need any assistance. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Affiliate Marketing</b></span>\n\n<span style=\"font-weight: 500;\">One easy and quick way to monetize your website or blog is to do affiliate marketing. For every referral you make to another business, you’ll be able to earn a commission. The process is simple, you provide companies/brands with a space to promote their products and in turn, they give you a percentage of their sales income. </span>\n\n<span style=\"font-weight: 500;\">The key aspect to consider in affiliate marketing is to promote products that your viewers would be interested in based on the content they’re used to seeing on your page. Find a product that you as a company/brand relate to and would prefer to endorse. And do not promote anything to everything without testing the product or checking its reviews just for the sake of marketing. </span>\n\n<span style=\"font-weight: 500;\">For example, if your website deals with educational content, your page visitors would expect to see an e-learning course being affiliate marketed over a gadget ad. Similarly, if a fashion blogger’s website endorses a particular product, the page visitors are most likely to buy that product through the link provided on the website. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Sell Digital Products</b></span>\n\n<span style=\"font-weight: 500;\">The one approach to monetize websites without involving any middle man in between you and the buyer (that’s taking a ‘cut’ from the money earned) is to sell your own resources such as ebooks, audiobooks, PDF guides, courses, and more.</span>\n\n<span style=\"font-weight: 500;\">Create ebooks and audiobooks that are foolproof, use proper and effective language, transcribe them to audio if possible, design a cover for it, and more. Ensuring these will turn your resources worth the money. And once this is done, attach them with a price tag. </span>\n\n<span style=\"font-weight: 500;\">One advantage of selling such resources is that it doesn’t require you to invest time in continuous content creation work. Once you’ve created the content, the only effort you need put in is for promoting it to your audience and new readers. Since it’s a one-time investment, you’ll need to invest both time and money to make it worth monetizing. </span>\n\n<span style=\"font-weight: 500;\">Another bonus point about selling such resources is that you don’t need to ship any products or keep track of your inventory, instead just upload the files to your site and then sell.</span>\n\n<span style=\"font-weight: 500;\">If you find it difficult to create content or if you lack time to curate content, you can always go for repurposing your old content. For example, you can combine some of your best blog posts and combine them into an ebook or an audiobook. </span>\n\n<span style=\"font-weight: 500;\">Start selling online courses. If you have expertise in a topic, and if you’re fairly comfortable in front of a camera, creating an online course can be done effortlessly. Or if the skill you offer to teach has a high potential to be monetized, and if you’re not confident about pulling it off nicely, hire a person who can get this work done for you.  Since this is a recurring source of income, you’ll not regret paying a narrator (and that too once for recording the entire course).</span>\n\n<span style=\"color: #00ccff;\"><b>3. PPC Advertising using AdSense </b></span>\n\n<span style=\"font-weight: 500;\">Google AdSense allows websites to tap into Google’s immense advertising network so that other advertisers can run ads on their website. The process is simple,  place a simple code on your website after you sign up. This code will identify the content of your site and start displaying relevant advertisements. For example, if your website deals with baking &amp; its recipes, Google AdSense will start showing your visitors ads for baking supplies such as baking molds &amp; tins, different types of flours, and more. </span>\n\n<span style=\"font-weight: 500;\">Also, AdSense chooses ads based on the browsing history of the person on your site. For example, suppose a person visited Amazon, an Amazon ad might be automatically displayed to that person.</span>\n\n<span style=\"font-weight: 500;\">If you consider affiliate marketing, it can consume a good amount of time. Using a pay-per-click ad saves you from hunting for products to promote,  ways to promote them, and answer questions from your audience about them. In this approach, the actual sale doesn’t necessarily have to happen, instead, you’ll receive a return when people click on an ad. And all you have to ensure is to have a website with enough traffic.</span>\n\n<span style=\"font-weight: 500;\">Such PPC advertising saves your time and effort from seeking out specific ads that relate to your website since these third party companies do all of that work for you. You need to consider Google’s terms of service, you shouldn’t break it by persuading your readers to click on the link just to boost your income. You may check out their terms of service to ensure if it fits your website since Google will close your account if you’re not following their guidelines.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Sell on Ad Space</b></span>\n\n<span style=\"font-weight: 500;\">Like the way, Google’s AdSense proved beneficial while monetizing websites, you can make money from online advertisements by directly selling your own ad space to companies looking to sponsor different blogs. You can also be specific by fixing a price for each space, for example, charging $30 for a sidebar banner ad.</span>\n\n<span style=\"font-weight: 500;\">One big advantage of using ad space is that you get paid depending on the number of visitors you get.  Imagine if your site gets a ton of traffic from different sources, your simple banner ad could fetch you a whole lot of money. </span>\n\n<span style=\"font-weight: 500;\">Consider making a presentation to the advertisers upfront so that they know if your site is appropriate for what they’re trying to sell. Conduct surveys and questionnaires amongst the people who access your site to get more specific information about your traffic. You can use this data and approach your advertisers, along with your traffic statistics, and the content of your site. This helps advertisers who need information about the demographics of the people who come to your site.  While you make the presentation, remember to include information on how exactly their ads will be displayed on your page. Also, craft it such that it meets the expectations of the specific client you hope to obtain.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Accept Donations</b></span>\n\n<span style=\"font-weight: 500;\">Accepting donations from your readers is no shame. Your website could be consistently coming up with quality content but may not be driving a ton of traffic. You can ask your small, but, at the same time, strong and engaged audience to support you. </span>\n\n<span style=\"font-weight: 500;\">Be honest with your website content consumers, tell them about the tremendous effort you’ve put in to present them with quality content, the time, money, and resources involved. And ask them to donate if they still want to see you survive in the internet midst of the competition thrown to you by similar content creators. </span>\n\n<span style=\"font-weight: 500;\">You require money for a good web hosting, new product creation, research, and more for maintaining an active blog without compromising on quality. These donations may not always bring you money instantly, but you can still count on this as a small source of income to run your website. You can place buttons for recurring sponsorship and one-off donations. You can include such buttons on your website to call your readers to take action. Companies like PayPal offer donation buttons that can be set up on websites with ease.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Publish Sponsored Posts and Product Reviews</b></span>\n\n<span style=\"font-weight: 500;\">Once you’ve optimized your website traffic with a highly engaged community, you can start publishing sponsored posts and product reviews. You can publish a post on a relevant topic with a link to the sponsor website (advertorials). For example, if your website talks about buildings and architecture, a building development company could approach you to talk about them, their upcoming projects, and ask people to contact them if they’re in search of such developers. </span>\n\n<span style=\"font-weight: 500;\">You may review one of the sponsor’s products in your article (sponsored reviews) on your website. For example, if your website discusses the latest technologies, you can post a review on gadgets offered by a particular company and get paid for it. Or you could even include their content in your email newsletter (newsletter sponsorship). These are a few of the sources that could help you easily monetize your website, provided you ask their consent prior, and start working on the ways to do it.  </span>\n\n<span style=\"font-weight: 500;\">All you need to remember while publishing such content is to disclose the advertising relationship you share with the sponsors and mark all such content as “sponsored”. By doing this, you’re being honest with your website viewers, which will help you maintain them even if something goes wrong with the sponsored product. </span>\n\n<span style=\"font-weight: 500;\">It is ideal to feature sponsored content that relates to the niche your website is dealing with. Otherwise, it would look more unrealistic and will make your page visitors think that your website is more of an advertising board than a normal website. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Paid Email List</b></span>\n\n<span style=\"font-weight: 500;\">It is obvious that you’d have worked hard curating your newsletter and creating content for it. Now, you can ask your readers to support you for your effort. And most of them will be willing to do that. Your readers/subscribers know how valuable the content you provide is and that is the reason why they keep coming back to you.</span>\n\n<span style=\"font-weight: 500;\">You can start by converting strangers who visit your site for the first time into passionate followers, constantly serve them compelling &amp; up-to-date content, and later ask them to convert to a paid reader. Although this is a long term strategy, it is one of the best methods to profitably grow your blog into a full-fledged, money-making enterprise.</span>\n\n<span style=\"font-weight: 500;\">Always remember to build relationships with your followers, by offering them valuable information instead of spamming them with unsolicited offers. Also, ensure that your paid email newsletter content is protected from public sharing using services like  Revue or Substack. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Paid Membership Website</b></span>\n\n<span style=\"font-weight: 500;\">Starting a paid membership website is another smart way of generating income from your website. If you have an established website with a dedicated follower base, you can create a membership site that contains additional, valuable, and premium content. This is a reliable source of income since people are willing to pay for the extra value you provide. </span>\n\n<span style=\"font-weight: 500;\">Monetization can be done for private forums, discussion boards, members directory, masterminds, special discounts, and more. If your website is an educational website, you can add price tags to a bundle of courses, webinars, podcasts, and other educational resources. Similarly, if you see a potential in the resources you offer to the public, go ahead and make some money out of it. </span>\n\n<span style=\"font-weight: 500;\">You can add a membership portal to your business website by using plugins like  MemberMouse. These plugins help to add gated content and members-only areas instantly. </span>\n\n<span style=\"font-weight: 500;\">Depending on the type of website, you can decide whether to charge monthly or yearly. But it is ideal to provide your website readers with a monthly plan so that they can gauge the difference between the paid and unpaid websites, and further choose the paid version for the future too.</span>\n\n<span style=\"font-weight: 500;\">Finally, remember to constantly create content that is useful and engaging to your paid website members, otherwise, they won’t be choosing you any further. Moreover, they pay you for your excellence and you will need to keep up with their expectations. </span>\n\n<span style=\"color: #00ccff;\"><b>9. Generate Leads for Businesses</b></span>\n\n<span style=\"font-weight: 500;\">Leads are the ultimate aim of running any business. Businesses are always on the run for creative sources to collect leads for their products and services. In this approach, you act as an affiliate between two parties by trying to get leads for the company instead of persuading people to purchase it. </span>\n\n<span style=\"font-weight: 500;\">For example,  suppose that your website revolves around easy math tricks and aptitude skills, you can collect the website users’ email address or phone number. This information collected by you can be turned to great value for different online schools who’re looking to sell their courses to eager, proactive students.</span>\n\n<span style=\"font-weight: 500;\">It is a fairly easy and smart approach to make money out of your website since you get paid per lead, and not per purchase. Similar to affiliate marketing, this also requires you to be honest and consistent in figuring out a way to incorporate lead links into your blog or email list even if your blog isn’t related to the affiliate product. </span>\n\n<span style=\"color: #00ccff;\"><b>10. Set Up eCommerce Site, Dropshipping Store</b></span>\n\n<span style=\"font-weight: 500;\">Sometimes it’s hard to run websites that solely focus on content. And you don’t have to limit to just content, instead set up an eCommerce store to sell tools or products you offer. </span>\n\n<span style=\"font-weight: 500;\">Running an eCommerce website is one great way to monetize your website. Also, a successful eCommerce store doesn’t happen overnight, continuous effort and hard work are required to run an online store up-to-date. Since there are plenty of online stores already in business, you will need to identify a unique niche with a detailed strategy and the latest marketing techniques to stand out from others.</span>\n\n<span style=\"font-weight: 500;\">Use the help of any content management systems like  Shopify or WooCommerce to effectively create and manage an eCommerce website. Or if you want any help in creating and running an eCommerce website, </span><span style=\"font-weight: 500;\">we’ve got a <a href=\"https://vividreal.com/shopify/\">team of eCommerce experts</a> to help you do it. </span>\n\n<span style=\"font-weight: 500;\">Although running an eCommerce business is a well-established approach to monetizing websites,  a lot of you may not be ready to deal with the headache of inventory management, fulfillment, and shipping. And drop shipping is a method that saves you from these.</span>\n\n<span style=\"font-weight: 500;\">When you run a dropshipping store, your supplier keeps the stocks instead of you. Even completing the task of packaging the product with care to shipping it to the customer on time lies in the hands of the supplier. And you’d be the one working hard behind to keep those orders coming. To do your job perfectly, ensure that you set up a  nice eCommerce storefront, rely on legit suppliers, and provide good customer service promptly. Additionally, invest in pay-per-click ads to promote your products, and further try out other ways to grow your store traffic.</span>\n\n<span style=\"color: #00ccff;\"><b>11. Sell/Flip Websites</b></span>\n\n<span style=\"font-weight: 500;\">If you feel that you’re done with your website and want to try out something else, go ahead and sell your website! Yes, you heard it right. You can easily find buyers for your website if it managed to sell a few products or included advertising on it. You could charge a hefty price depending on the type of website, the worth of each ad space in it, the traffic it generated, and more. </span>\n\n<span style=\"font-weight: 500;\">Buyers look into factors like niche, monetization model, monthly revenue to expenses ratio, traffic, SEO metrics, conversions, and more. So, if you have expertise in building websites, incorporating affiliate marketing activity, ad space, memberships, eCommerce, or drop shipping in it, you can sell it and gain a lot of money out of it.</span>\n\n<span style=\"font-weight: 500;\">You can use websites like Flippa and We Buy Websites that make it easy to auction the website which you want to sell. If you have a Shopify online store, you can directly find a buyer in the  Shopify exchange that connects website buyers and sellers. </span>\n\n<span style=\"font-weight: 500;\">The drawback of flipping websites is that you may not get what you think the site is worth, and the money you recoup gets influenced by factors like site traffic and ad possibilities irrespective of the work you’ve put in to set it up.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Your audience is the key to monetizing your website. Consider them, take good care of them, and most importantly, do not annoy them.  You need to find ways to grow your readership and establish your reputation online.</span>\n\n<span style=\"font-weight: 500;\">Maintain your website in good condition, identify and fix broken links,  page speed issues, website traffic concerns, user interface issues, and more.</span>\n\n<span style=\"font-weight: 500;\">In this article, we just discussed a few of the ways to effectively monetize your website. And you don’t have to try them all at once. Instead, try them one by one as your website expands.</span>\n\n<span style=\"font-weight: 500;\">If you still require any professional help, feel free to connect with us. We have a <a href=\"https://vividreal.com/web-development/\">team of expert web developers</a> to assist you.</span>', '11 Smart Ways to Monetize a Website', '', 'publish', 'closed', 'open', '', '11-smart-ways-to-monetize-a-website', '', '', '2020-10-05 14:56:11', '2020-10-05 09:26:11', '', 0, 'https://vividreal.com/?p=9423', 0, 'post', '', 0),
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(9432, 7, '2020-10-12 18:11:19', '2020-10-12 12:41:19', '<span style=\"font-weight: 400;\">The world is shifting its focus to areas of digitization, marketing, and branding. What is common and most integral to all of these is ‘content’. Anything and everything is about content and reach these days. One can have access to any piece of information online with just a click, but not all content will get the same amount of hype and attention. In simple words, only the deserving content optimized for search engines and user intent will receive attention and recognition. </span>\n\nPeople come up with new content every day. The numbers, people, and frequencies are on a steady rise, just like the competition to get these pages ranked. If one fails to use the right SEO practices and content making strategies, the probability of your page to rank in the top spots of the search engine results page(SERP) will fall. We at Vividreal have a well-equipped team to aid you with<a href=\"https://vividreal.com/content-solutions/\"> profitable and creative content solutions</a>.\n\n<span style=\"font-weight: 400;\">Now let us address the elephant in the room and get started by evaluating some issues that are causing the underperformance of your content. </span>\n\n<span style=\"color: #00ccff;\"><b>What are underperforming content and how to detect them?</b></span>\n\n<span style=\"font-weight: 400;\">To keep it basic and understandable, <a href=\"https://vividreal.com/7-things-to-check-when-your-organic-traffic-suddenly-drops/\">underperforming content</a> is simply content that fails to gather any momentum, growth, or mobility irrespective of the time and effort invested in it. Some content might perform well or average in its initial phase of publication but this might wither away with course. Therefore we could say that time span is one thing that can determine the potency of the content and why it goes underperforming after a while. With increasing importance to content in SEO, the probability of your work to come up in the SERP will also shift with the quality of content that will generate readership.</span>\n\n<span style=\"font-weight: 400;\">There are a few other factors that diminish the worth of content.</span>\n\n<span style=\"color: #00ccff;\"><b>Irrelevant and trivial statements and information</b></span>\n\n<span style=\"font-weight: 400;\">For example, if you are targeting a particular audience, say women, then if you pointlessly go on addressing matters exclusively relevant for men, it will be of no use. If one fails to post content that is not relatable and irrelevant for the audience and the contemporary span, the content will reap no good. Try looking into search intents and insights to see what generates more demand. Know your market before delivering.</span>\n\n<span style=\"color: #00ccff;\"><b>Plagiarised &amp; Repetitive Content</b></span>\n\n<span style=\"font-weight: 400;\">This is firstly illegal and you may have to face penalties for this. Originality should be maintained or it could sabotage your reputation and work resulting in a drop in your SEO ranking, as search engines can penalize your content for plagiarism. Always check for plagiarism in your content before you publish it. Several tools are readily available to check for plagiarism.</span>\n\n<span style=\"font-weight: 400;\">Posting repetitive and mass campaign content can also diminish your worth. For example, the recent ad campaigns run by a few brands like Mamaearth are gathering more controversies than good. This is because so many people talk and post about the same stuff and information everywhere and every time. The audience here starts questioning the credibility and authenticity of these campaigns and the content being propagated.</span>\n\n<span style=\"color: #00ccff;\"><b>Wrong time and place of content</b></span>\n\n<span style=\"font-weight: 400;\">The issue addressed and the time of publication is important. If you post content with a tag “best places to visit” in the situation of a pandemic, it is improbable that people will invest their time in reading and planning a visit.</span>\n\n<span style=\"color: #00ccff;\"><b>Not doing keyword research</b></span>\n\n<span style=\"font-weight: 400;\">The keywords you used could be either ranking low or might have higher competition, leading to pushback of your content appearing in SERP. Look for tools that provide you with keyword score, calculating difficulty level for your keyword ranking based on the current top-ranked pages. You could say the keyword is the king when it comes to SEO.</span>\n\n<span style=\"color: #00ccff;\"><b>Technical fallout from google index<span style=\"font-weight: 400;\"> </span></b></span>\n\n<span style=\"font-weight: 400;\">This could be issues like unexpected no-index tag, incorrect tag, change in the page status, or anything that makes your content restricted to the search engines. Using tools like <a href=\"https://vividreal.com/the-complete-guide-to-using-google-search-console/\">Google Search Console</a> to detect and eradicate these issues will help notify you if they see any issue with your site. You can then review them yourself and fix the particular URLs with issues.</span>\n\n<span style=\"color: #00ccff;\"><b>Disorganized and undisciplined presentation</b></span>\n\n<span style=\"font-weight: 400;\">This will pull off people from reading the content. Muddling up data and unsystematic displays will not effectively convey your ideas. It will look like a jumbled jigsaw puzzle. Always research ways to construct the body of good content and don\'t miss out on adding graphical data that will make your content look impressive. Too much graphical data could make it look suffocated, so place it safely.</span>\n\n<span style=\"color: #00ccff;\"><b>Dubious headline</b><span style=\"font-weight: 400;\"> </span></span>\n\n<span style=\"font-weight: 400;\">A headline or tagline that is absurd or inappropriate to the lead. This generates black labelling to the content or its maker, which will be a hurdle for further growth. Never underestimate the worth of backlinks, meta titles, descriptions, header tags, and anchor texts.</span>\n\n<span style=\"color: #00ccff;\"><b>Repetitive and improper use of sentences, phrases, and words</b></span>\n\n<i><span style=\"font-weight: 400;\">To sum it up, it is important to keep up an impressive format, good headers, captions, absence of backlinks, and subheadings. Make it crisp, precise, and not clump it up. </span></i>\n\n<span style=\"color: #00ccff;\"><b>How to improve your content</b></span>\n\n<span style=\"color: #00ccff;\"><b>Set a target</b></span>\n\n<span style=\"font-weight: 400;\">For the kind of content, the audience, the presumed growth, and the frequency in which the contents are to be published. Study the hike time, search intents, and then plan accordingly to get more reach. For example, if your content is leisure related, posting it during the weekend will enable more engagements.    </span>\n\n<span style=\"color: #00ccff;\"><b>Track your progress</b></span>\n\n<span style=\"font-weight: 400;\">Monitor your insights frequently. This will also help in analyzing and understanding personal growth. This helps in targeting weaknesses and priorities. Google Search Console can aid you in the task of measuring the traffic as well as the performance of your site. <a href=\"https://vividreal.com/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics</a> gives insights into what brings users to your site and their activities on your site. You can also see your position on SERP and get help in ranking better.</span>\n\n<span style=\"color: #00ccff;\"><b>Work on what\'s lacking</b></span>\n\n<span style=\"font-weight: 400;\">Work on every single aspect that needs improvement, be it vocabulary, speed, styles, typing, etc. Tracking and insights help in self-validation. This will reduce dependency and increase confidence. Platforms like Google search console, Ahref, Moz Link Explorer, etc will help you analyze your page performance through insights.</span>\n\n<span style=\"color: #00ccff;\"><b>Look what’s trending and keep learning</b></span>\n\n<span style=\"font-weight: 400;\">Lookup for similar content, especially the one that pops-up on the top priorities, and try to find what makes them so relevant. Keep track of SEO metrics and ranking history of top rank pages and learn ways to make your way to SERP. Similarly, look out for factors that Google prioritizes to rank on the top of the SERP. Search console training available through online platforms (like Google Search Console, Ahref) will help optimize your search appearance and increase organic traffic. </span>To get more informed decisions that will yield more conversions in terms of insights, get services from our <a href=\"https://vividreal.com/google-analytics/\"><b>Skilled Google Analytics experts.</b></a>\n\n<span style=\"color: #00ccff;\"><b>Promote your content</b></span>\n\n<span style=\"font-weight: 400;\">This is the most important stage. Shed all inhibitions and brand yourselves. Try using all your connections in the best way to uplift and promote your work. Go on and share your content with your connections. Try directing links of your previous articles to the new readers so that they get to read your other works as well.</span>\n\n<span style=\"color: #00ccff;\"><b>Appropriate Keywords and headings </b></span>\n\n<span style=\"font-weight: 400;\">Highlight the integral parts of the content that will catch readers’ attention. Look up synonyms for common words and use them instead. This will help improve the style of your content as well as standardize your work. </span>\n\n<span style=\"font-weight: 400;\">Meta titles should be given proper attention and should sound unique. For this, make use of effective target words, make them in the right size, neither too long nor too short (within 50 to 70 characters), should be meaningful, and most importantly, it should have the right keywords to highlight. </span>\n\n<span style=\"font-weight: 400;\">Never miss out on doing your keyword research. Always look out for the best performing keywords that you missed out by chance and then try to include them in your content. In case you come across keywords that could be put to use for some other content, note them down and save them (you can save keywords in tools like Ahref for future uses). </span>\n\n<span style=\"font-weight: 400;\">Do not stuff keywords, use them only if you have to.</span>\n\n<span style=\"font-weight: 400;\">Analyze the SERP for key terms on insights about your content. There are several SEO tools to guide you through this. You can use Google Analytics for this by going to </span><span style=\"font-weight: 400;\">Acquisition &gt; Search Console &gt; Queries or Acquisition &gt; Campaigns &gt; Organic Keywords. </span>\n\n<span style=\"color: #00ccff;\"><b>Lookup for collaborations</b></span>\n\n<span style=\"font-weight: 400;\">Collaborate with leading influencers or people who can boost your engagements and reach. Always look up to the people who are successful in your niche and learn from their success. It could be a great opportunity since it is beneficial for both parties.</span>\n\n<span style=\"color: #00ccff;\"><b>Be authentic and original <span style=\"font-weight: 400;\"> </span></b></span>\n\n<span style=\"font-weight: 400;\">Try not to post about data that requires specialization. Posting generalizing information about things say yoga, medicine, fitness, can lead to controversies that will defame your reputation. Try depending on primary data and avail secondary data only from trusted sources. Take time to research and re-check facts.</span>\n\n<span style=\"color: #00ccff;\"><b>Include pictorial representations</b></span>\n\n<span style=\"font-weight: 400;\">Try to include graphics, tabular representations, images to convey your points. This will make the work look more attractive, but make sure that these are self-explanatory or else it will go pointless. </span>\n\n<span style=\"color: #00ccff;\"><b>Boost engagements </b></span>\n\n<span style=\"font-weight: 400;\">Leave behind some catchy plots or questions that will initiate follow-ups or engagements. This will urge people to comment and share your content. You can ask your readers to share their viewpoints on anything you have discussed in your content or leave behind a question that the viewers will attempt to answer. For example, you posted an article on the importance of leisure in the workplace. You can leave behind a comment, “Comment down below on what you do during your work breaks”, “What are your experiences with working nonstop” “ Have you encountered a situation when your body restricts your need to work”, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>Be active on Social Media Networks</b></span>\n\n<span style=\"font-weight: 400;\">This will help you track your work, promote it, as well as help in understanding the recent trends and developments in the online as well as offline networks. This will also help in discovering new possibilities online and boost content engagement. For example, Instagram Stories is one such area that provides the option to carry out several interactions like ‘Ask me anything’, ‘Polls’, ‘Countdowns’ etc. </span>\n\n<span style=\"color: #00ccff;\"><b>Be up to date </b></span>\n\n<span style=\"font-weight: 400;\">Always freshen up your pages and content, keep up with the changes of Google SERP. Also, keep checking out for crawl-ability and indexability. For this, you can access the URL inspection tool and the COVERAGE feature in Google Search Console. Check if your content is open to view or restricted due to any technical reasons. Review index coverage using Google Search Console to confirm if your site’s updations and latest versions have been reflected in their index.</span>\n\nIf you need professional SEO Gurus who can deliver the best SEO strategies for you, get in touch with Vividreal and our team will assist you to <a href=\"https://vividreal.com/hire-seo-gurus/\">increase your competence in SERP.</a>\n\n<span style=\"font-weight: 400;\">Staying optimistic is constant. Keep working on your content without diminishing your self-worth. Feel free to distance yourself from things you feel will create a burden for your work life. Demarcate personal and professional space. Keep track of your growth, check your insights, build healthy connections, and stay motivated. Will power, freshness, and hard work are necessities for growth. </span>', 'Detect and Improve Underperforming Content', '', 'publish', 'closed', 'open', '', 'detect-and-improve-underperforming-content', '', '', '2020-10-12 18:11:19', '2020-10-12 12:41:19', '', 0, 'https://vividreal.com/?p=9432', 0, 'post', '', 0),
(9435, 7, '2020-10-09 12:41:15', '2020-10-09 07:11:15', '', 'HOW-TO-DETECT-AND-IMPROVE-UNDERPERFORMING-CONTENT', '', 'inherit', 'closed', 'closed', '', 'how-to-detect-and-improve-underperforming-content', '', '', '2020-10-09 12:41:15', '2020-10-09 07:11:15', '', 9432, 'http://localhost/vividreal/wp-content/uploads/2020/10/HOW-TO-DETECT-AND-IMPROVE-UNDERPERFORMING-CONTENT.jpg', 0, 'attachment', 'image/jpeg', 0),
(9439, 7, '2020-10-15 16:57:39', '2020-10-15 11:27:39', '<span style=\"font-weight: 400;\">One who is acquainted with SEO will know the prominence of backlinks and how they can aid your webpages. </span><span style=\"font-weight: 400;\">So what are backlinks exactly?</span>\n\n<span style=\"font-weight: 400;\">Backlinks are links directed from referrer websites to other web resources or referents. They help in increasing organic traffic to your page. Your backlink profile will consist of backlinks that external websites have provided you and this will be a determining factor of the authenticity, validity, and overall status of your domain’s authority.</span>\n\n<span style=\"font-weight: 400;\">The way this works is - when someone clicks on external links on your page, you get referral traffic. Likewise, if other websites have linked to your pages, this again boosts traffic to your site. The pages with a higher number of backlinks tend to attain higher ranking on all major search engines. The chances are even higher for pages with backlinks from websites with very high domain authority. It\'s like votes from other websites. They provide a certificate of assurance to the readers that the content on your website is worth it. </span>\n\n<span style=\"font-weight: 400;\">There are two forms of backlinks - inbound or incoming links, and outbound links. When someone links to your site, these backlinks are referred to as inbound or incoming links. While outbound links are the external links that you add to your page.</span>\n\n<span style=\"color: #00ccff;\"><b>What backlinks should you look for</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Quality Backlinks</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">:</span> </span>\n\n<span style=\"font-weight: 400;\">The backlinks that come from a high domain website, which are certified and trusted by both users and search engines.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Ones without “nofollow” tag</b><span style=\"font-weight: 400;\">:</span></span>\n\n<span style=\"font-weight: 400;\"> Even though you are provided with backlinks from some websites, it\'s not always necessary that they are taken into account. If your backlink contains a “nofollow” tag, it means that you reap no benefit out of it.</span>\n\n<i><span style=\"font-weight: 400;\">We will be addressing what exactly these two are and the ways to tackle them in the following sections.</span></i>\n\n<span style=\"font-weight: 400;\">Keep reading and you’ll get to know more about ways to get backlinks and how to crack SERP codes with it. Let’s get started.</span>\n\n<span style=\"color: #00ccff;\"><b>How to build your links</b></span>\n\n<span style=\"font-weight: 400;\">It is important to get backlinks from websites with a </span>High Domain Authority<span style=\"font-weight: 400;\">. Getting backlinks from them counts more than ordinary websites. These websites should be relevant in terms of your niches as well as a trusted source over the web.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Market your Backlinks</b></span><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">This is similar to branding yourselves. Publicize your links through your contacts and ask them to share it.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Engage with people through comment sections</b></span>\n\n<span style=\"font-weight: 400;\"> This will accelerate your chances of getting discovered. Make your words heard and make yourself noticeable so that people will approach you directly.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Schedule your uploads and publications</b></span>\n\n<span style=\"font-weight: 400;\"> Build a discipline for your content, making it more authentic and original. When you are regular in publishing content, it will be easy for people to track your posts. Delays in publishing schedules will have an air of ambiguity and this can give more space to your competitors.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Guest blogging</b></span>\n\n<b></b><span style=\"font-weight: 400;\">It is another way of popularizing your name. Lookup for collaborations and interviews. Here, you can also add details to your blog in your own words. For example, if you are creating content on Food Habits, you can track posts related to fitness, wellbeing, and diet. Then contact the publishers and ask them to give you slots for publishing articles that correlate to both parties. Further, you can also look into their existing posts and ask them for backlinks to areas you have already addressed.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Expand your Niche</b></span>\n\n<span style=\"font-weight: 400;\"> Look for platforms within your niche that help build your connections to other established, skilled and experienced authors. These platforms could even start with social network sites like Facebook to professional networking sites like LinkedIn. </span>\n\nIf you’re looking to build a good backlink profile for your business, contact our <a href=\"https://vividreal.com/content-solutions/\">SEO experts </a>to help you out.\n\n<span style=\"color: #00ccff;\"><b>6. Attention to Anchor text</b></span>\n\n<span style=\"font-weight: 400;\">Use appropriate anchor text. The clicks you get depends a lot on the wordings used in your anchor text. To make it clickable, try and include your target keywords in the anchor text.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Choose your content wisely</b></span>\n\n<span style=\"font-weight: 400;\">Choose topics that cover broader spectrums. This requires thorough research and could take days of work in terms of research on keywords and content. But this will result in giving you quality backlinks. </span>\n\n<span style=\"color: #00ccff;\"><b>8. NoFollow alert</b></span>\n\n<span style=\"font-weight: 400;\">Beware of ‘nofollow’ tags attached to your backlink. Backlinks received with this tag generate no good to you since it will not be counted for rankings.- How to detect them?</span>\n\n<i><span style=\"font-weight: 400;\">First, right-click on your browser and you’ll see an option ‘View Page Source’. Then in the HTML of the page, look for the link. Here if you get to see a rel= “nofollow”, it means the link provided is a nofollow link. You have to check if it\'s ‘dofollow’ to make it crawlable.</span></i>\n\n<span style=\"color: #00ccff;\"><b>Know your Techniques</b></span>\n\n<span style=\"font-weight: 400;\">Understand the need to be well versed in the technical developments, advancements, and trends in this world of SEO and SERP. There are a few tactics that will enable you to break that cocoon.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Know your Niche</b></span>\n\n<span style=\"font-weight: 400;\">Stay updated in and around your niche. Look for keywords that generate more possible backlinks.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Improve your Domain Authority</b></span>\n\n<span style=\"font-weight: 400;\">Try to make your way to domain authority websites. The domain authority of a particular website can be understood to be its level of authenticity in the niche it belongs to. The relevance of your website will have an undeviating effect on your SERP ranking. </span>\n\n<span style=\"color: #00ccff;\"><b>3. Quality Comes First</b></span>\n\n<span style=\"font-weight: 400;\">Make your content worth linking. For this, add effective examples of the scenarios you tend to address, include videos, data, guides, and tutorials that people shall reach out to. This data will remain exclusive to your website. </span>Our <a href=\"https://vividreal.com/google-analytics/\">team of Google Analytics experts</a> at Vividreal is equipped with graded data visualization tools and can provide you with aesthetically pleasing as well as comprehensible data reports according to your requirements.\n\n<span style=\"color: #00ccff;\"><b>4. Oust Error 404 links</b></span>\n\n<span style=\"font-weight: 400;\">Look for outdated backlinks in high domain authority websites (ERROR 404). There are times when links existing in websites are unavailable or broken with time. This can result from various reasons like the domain might be deleted or expired for being inactive or some technical errors like update failures.  Keep exploring for links like these and notify the authorities of that web page. </span>\n\n<span style=\"font-weight: 400;\">Create high-quality content and request these websites to include your links instead of the broken links. Make sure these pages fall under your niche and remember to update your web page in its best and updated form.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Reviews and comments</b></span>\n\n<span style=\"font-weight: 400;\">Try posting reviews or comments on other blogs,  influential people, brands, or products. Chances are that they will repost your content or provide you with backlinks. You can then reach out to them and provide your link (you can manage this using a Link Building Tool). This will help in expanding and widening your reach. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Link Gap Analysis</b></span>\n\n<span style=\"font-weight: 400;\">Link Gap Analysis works similarly to that of finding keywords and analyzing them. This will help you identify and analyze the links that your competitors receive. With this knowledge, you can investigate why they are given more priority. Once you identify why your competitors get priority in getting backlinks, you can work on your website accordingly to meet the criteria. With time you can make your ways to those links pushing back your competitors. You can use Tools like </span><i><span style=\"font-weight: 400;\">Backlink Gap or Ahref </span></i><span style=\"font-weight: 400;\">to make this process more convenient.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Engage and Engage</b></span>\n\n<span style=\"font-weight: 400;\">Try out your hands at popping up on websites like Quora or Academia. Eg: Somebody asks for ways to increase organic traffic - Here you can brief on the importance of keywords and insights for like 4 to 5 sentences and then you can add “I have discussed this matter further in this article of mine, Do check that out” with this provide your link.  </span>\n\n<span style=\"color: #00ccff;\"><b>8. Roundup Alerts</b></span>\n\n<span style=\"font-weight: 400;\">Don’t Miss Roundup posts. There are round-up blogs published regularly in and around. Look out for similar sites that include your niche. Since they are published on stable schedules, it’s a high chance that they will need fresh content most of the time. Find them and email them along with your link. This can be easily accessed on Google by searching </span><i><span style=\"font-weight: 400;\">“keyword” + roundup </span></i><span style=\"font-weight: 400;\">and this will provide you with details of such roundups. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">At the end of the day, if you are least concerned about organic traffic, you can go on and boost your profile and posts with a Digitally Backed up PR team and sponsorships. </span>We at Vividreal can help you run <a href=\"https://vividreal.com/google-ads/\">Online  Ad campaigns</a> to improve your online visibility, build awareness, and generate reach.\n\n<span style=\"font-weight: 400;\">What really helps in providing you backlinks lies in your popularity in terms of content and profile. Provide links that are worth backlinking and promote yourselves to online platforms. Build your systematic connections and make yourself heard loud in the digital and online alcove.</span>', 'How to get backlinks in 2020', '', 'publish', 'closed', 'open', '', 'how-to-get-backlinks-in-2020', '', '', '2020-10-15 16:57:39', '2020-10-15 11:27:39', '', 0, 'https://vividreal.com/?p=9439', 0, 'post', '', 0),
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(9474, 7, '2020-10-19 13:22:40', '2020-10-19 07:52:40', '<span style=\"font-weight: 400;\">The world is in the phase of a complete transformation with the meteor of COVID-19 that hit all the areas of economic as well as social spectrums very badly. It has affected both individuals and companies, hindering their growth and prospect. With this unexpected blow, the market is shaken beyond doubt. It is now evident as well as integral to gather more focus on the areas that suggest possible growth. The virtual world of online platforms is thus the most accessible form of market that we have these days. Social selling and marketing is, therefore, the very ray of hope to most entrepreneurs. </span>\n\n<span style=\"font-weight: 400;\">First things first, did you know that Social selling and Social marketing are two different strategies and they work in different ways? Let us clear this cloud of ambiguity. Social selling and social marketing are often confused with each other. </span>\n\n<span style=\"font-weight: 400;\">In social selling, relationships are established as a part of the sales process, mainly through social media. Social selling can also take place through offline means. Social marketing, on the other hand, intends to formulate and associate marketing ideals with means of social change and aims to drive the interest of individuals and communities into working for social betterment, more on terms with equity and sustainability.</span>\n\n<span style=\"font-weight: 400;\">In essence, Social selling has its nucleus around sales professionals, intending to develop a one on one relationship while social marketing is more involved with marketing with the motive for a common social good.</span>\n\n<span style=\"font-weight: 400;\">Now let’s put these to its places - What is B2B in Social selling? Well, it is very simple, call it the way of building up your connections through social media platforms to generate and propagate your market and commerce. Sounds familiar and easy, well, pretty much, if you know the right base to hit. Don’t go overboard with this because then it would be spammed selling, and that’s not a good profile for your sales. Let’s get started dissecting the best possible ways to make the best content to generate effective B2B social selling.</span>\n\n<span style=\"color: #00ccff;\"><b>Acknowledge the basics of B2B sales</b></span>\n\n<span style=\"font-weight: 400;\">This mechanism of commerce involves transactions between manufacturers and retailers. It’s not a typical seller-buyer relationship that they possess but has business people on both sides of a commercial deal where the authority and decisions are driven by the respective needs that they mutually negotiate. For example, it could be outsourcing services, raw materials, or finished manufactured goods. This process requires direct-sourcing of contract management.</span>\n\n<span style=\"font-weight: 400;\">Therefore it is certain that the need for authenticity and trust is of the utmost importance when it comes to B2B sales. The most common online platforms for building up these networks are LinkedIn, Facebook, Twitter, Pinterest, etc. What is involved in this process is that both parties share their relevant and integral content while interacting with the potential parties. Therefore the role of content is very crucial when it comes to B2B Social selling. The content has to be punctual, relevant, and relatable to the targeted business groups, buyers, and prospects. There are several means to get hold of these contents like - Blogs, videos, graphics, e-Books, podcasts, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Grab Attention for your content</b></span>\n\n<span style=\"font-weight: 400;\">The role of efficient content is integral when it comes to B2B social selling because your content will be registering as your face to other parties and that will play the role of marketing your brand. If you are confused to figure out ways to develop the most effective strategies and techniques to boost the presence of your brand, Vividreal can help you </span><a href=\"https://vividreal.com/social-media-marketing/\"><span style=\"font-weight: 400;\">yield more from social media platforms</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">Effective attention taking content will itself render you more reach and demand in the field.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Target the Audience</b></span>\n\n<span style=\"font-weight: 400;\">Find answers to questions like - Whom are you targeting through your content? What do you put forth in your services? What markets and business verticals are you looking to market your products and services? Find answers to these and tailor your content keeping these in mind.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Catchy content and Efficient campaigns</b></span>\n\n<span style=\"font-weight: 400;\">If you are marketing a particular product, always remember to use the best words to describe it. Never try adding shady comments or descriptions. This will give rise to suspicion. For example, the product, Garnier Skin Naturals Light Complete Serum Cream was heavily trolled because of its name and specifications. It is named a Serum Cream which is quite confusing in itself. Try to avoid mistakes like these.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Effective communication with your clients </b></span>\n\n<span style=\"font-weight: 400;\">Ask them what they are looking for and use the insights and feedback that you receive from them to improve your ways of developing content. Give them the proofs they seek and try to make yourselves appear transparent to them. It is important to build the blocks of trust carefully to run an effective collaboration.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Keen Focus on Marketing</b></span>\n\n<span style=\"font-weight: 400;\">Work out marketing strategies with your team and try all the possible combinations of ideas. These compilations could act as a mixed bag for a wide range of minds. Also, provide productive insights into your growth through impressive forms of content to your social sphere or your customers directly.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Work on Content Curation</b></span>\n\n<span style=\"font-weight: 400;\">This process involves collecting relevant data on a particular topic of interest and compiling them for productive uses, more or less like research. Try to convey the benefits of what you are trying to market and even if there are backdrops to your product handle that with extreme care because the reputation of any firm is fragile in terms of competition. Top ranks can be shifted from any time anywhere.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Track your audience as well as competitors</b></span>\n\n<span style=\"font-weight: 400;\">For this, make effective use of social media platforms or </span><a href=\"https://vividreal.com/how-to-track-social-media-traffic-with-google-analytics/\"><span style=\"font-weight: 400;\">google analytics</span></a><span style=\"font-weight: 400;\"> to check growth, after all, the connections mainly evolve in these social media platforms. So always keep a check on that. Take the progress of your competitors and rivals into account because their growth strategies can be relevant to your ways to attain better productivity.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Social Media Focus</b></span>\n\n<span style=\"font-weight: 400;\">Make the best possible ways to set up a fully organized and working social media page for your sales. You can start by </span><a href=\"https://vividreal.com/the-complete-guide-to-setting-up-a-facebook-page-for-your-business/\"><span style=\"font-weight: 400;\">setting up a fully functional Facebook page. </span></a><span style=\"font-weight: 400;\">Vividreal is well versed with ways to drive loyal customers to ensure your desired growth and you can avail of our services to boost your </span><a href=\"https://vividreal.com/facebook-ad-campaigns/\"><span style=\"font-weight: 400;\">Facebook Ad campaigns</span></a><span style=\"font-weight: 400;\">. Make use of social media platforms like Instagram and Pinterest to generate more sales. If you wish to look up for ways to target companies to facilitate B2B sales,</span><a href=\"https://vividreal.com/using-linkedins-new-company-targeting-options-category-and-growth-rate/\"><span style=\"font-weight: 400;\"> LinkedIn has introduced  New Company Targeting Option</span></a><span style=\"font-weight: 400;\">, which will help make your targeting more specific and focused. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Reshare and Connect</b></span>\n\n<span style=\"font-weight: 400;\">Do not hesitate to reshare the activities of people you are connected with and take time to feature your partners and clients. This will help build your connection better and stronger as well as it will also spread your name and fame. </span>\n\n<span style=\"color: #00ccff;\"><b>9. Well Versed Technologies</b></span>\n\n<span style=\"font-weight: 400;\">Learn to use new technologies to give mobility to your content. Never stagnate in the same old ways. This will make your audience and clients bored. Always look up for ways to make exciting content like announcements, contests, giveaways, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Tips for Time Efficiency</b></span>\n\n<span style=\"font-weight: 400;\">Scheduling contents prior will be time-efficient. Since your market involves sales and that involves attention, it could be like you fail to find time to keep track of your uploads and publications. For this try setting date calendars and schedule your uploads prior.</span>\n\n<span style=\"color: #00ccff;\"><b>11. Insights and Feedbacks</b></span>\n\n<span style=\"font-weight: 400;\">Collect feedback and insights regularly from your buyers/customers. Know what they seek and this will help to improve your way of delivering better content.</span>\n\n<span style=\"color: #00ccff;\"><b>12. Visually Pleasing Platforms</b></span>\n\n<span style=\"font-weight: 400;\">Add multimedia to your content to make it more attractive and appealing. Only text content will look boring to others.</span>\n\n<span style=\"color: #00ccff;\"><b>13. Branding Strategies</b></span>\n\n<span style=\"font-weight: 400;\">Always highlight your brand and its trademarks in your content. This will help in making yourself a signature brand.</span>\n\n<span style=\"color: #00ccff;\"><b>14. Experiment Tactics</b></span>\n\n<span style=\"font-weight: 400;\">Try experimenting with the ways you put up your content. Do not stick to one single variant, try bringing out something fresh and creative in what you bring to your customers. This will help in figuring out the boring angles in your content.</span>\n\n<span style=\"color: #00ccff;\"><b>15. Call To Action</b></span>\n\n<span style=\"font-weight: 400;\">Pay attention to CTA. even though content without a CTA can earn clicks it will create a shortage of creating leads or revenue. Give your readers an idea of “what’s coming next” and this might generate leads. Try to understand what aligns with your offerings and then use that specific idea to create a Call to action.</span>\n\n<span style=\"color: #00ccff;\"><b>16. Avoid Shortcuts</b></span>\n\n<span style=\"font-weight: 400;\">Avoid extensive use of BOT generated engagements. This has resulted in creating black marks for well-known brands like Mamaearth, for their overuse of BOTs to post positive comments under their content. This shows us why it is important to be original in terms of content and campaigns. Therefore always trust the best team to market your Ad. Vividreal can offer you the best ways to </span><a href=\"https://vividreal.com/online-ad-campaigns/\"><span style=\"font-weight: 400;\">boost your sales with effective online ad campaigns</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>17. Track your Sales Team</b></span>\n\n<span style=\"font-weight: 400;\">Pay attention to your sales team. Use the best available </span><a href=\"https://vividreal.com/12-best-project-management-tools-for-your-business/\"><span style=\"font-weight: 400;\">project management tools</span></a><span style=\"font-weight: 400;\"> to track their progress. Since they work in proximity with your resources they will have clear-cut ideas on the type of content that will create more engagement. Set up regular meetings to build a platform for healthy conversations and discussions.</span>\n\n<span style=\"font-weight: 400;\">The main focus of B2B social selling is to build awareness and commitment with the potential buyers and existing buyers. Never take your buyers for granted. If you mess up one single angle of your content, it can result in the crumbling down of every single connection that you’ve made. This is because all of them are extensively connected in the virtual space and one mistake from your side will get more publicity than you ever imagine it to be. So be very careful in dealing with sensitive issues and take time and effort to understand and work on things that need to be clarified and rectified.</span>', 'How to use content for effective B2B Social Selling', '', 'publish', 'closed', 'open', '', 'how-to-use-content-for-effective-b2b-social-selling', '', '', '2020-10-19 13:22:40', '2020-10-19 07:52:40', '', 0, 'https://vividreal.com/?p=9474', 0, 'post', '', 0),
(9475, 7, '2020-10-16 10:16:52', '2020-10-16 04:46:52', '<span style=\"color: #00ccff;\"><b>Why Should you be Blogging on Shopify?</b></span>\n\n<span style=\"font-weight: 500;\">Blogging has become a huge part of an eCommerce marketing strategy. But many Shopify store owners don’t see the potential of blogging in their stores. Most people don’t find the need to start blogging for their online store since its prime purpose is to facilitate purchases. </span>\n\n<span style=\"font-weight: 500;\">But blogging on Shopify is a great way to keep people longer on your site and direct them to your merchandise. </span><span style=\"font-weight: 500;\">You can use it to con</span><span style=\"font-weight: 500;\">vince people to believe that you are the best that they’ve got rather than spamming them with discounts or offers on the store. </span><span style=\"font-weight: 500;\">Blogging gives you space for including more keywords and create plenty of backlinks to your website, which is a big advantage in terms of SEO.</span><span style=\"font-weight: 500;\"> Not just that, your Shopify store needs adequate traffic to survive and grow on the internet. The </span><span style=\"font-weight: 500;\">traffic that comes to your website along with the blog gives an additional boost to your online store.  </span>\n\n<span style=\"font-weight: 500;\">Most people find it confusing to manage a blog for their Shopify site. Well, we can help you <a href=\"https://vividreal.com/content-solutions/\">create some engaging content that performs consistently</a>. We\'ll be more than happy to support you!</span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be discussing ways to help you master blogging on your Shopify website.  Read on to find them out!</span>\n\n<span style=\"color: #00ccff;\"><b>How to Create a Shopify Blog?</b></span>\n\n<b style=\"color: #00ccff;\">1. Decide on a Niche</b>\n\n<span style=\"font-weight: 500;\">Look around and ponder the infinite content opportunity that surrounds you. And then come up with an idea which you think will stand out. Choose a specific audience to focus on to serve the content that you are going to make. At the same time, you need to ensure that the content that you come up with has something about it that the readers can\'t easily find elsewhere.</span>\n\n<span style=\"font-weight: 500;\">The blogs dealing with content that focuses on a specific location, or a specific segment within a larger category can be considered while deciding your niche. Or you can come up with a different approach while blogging using a unique style or voice. These are just some ways to pick your niche for blogging. You can create content in whichever niche you feel comfortable, provided that you can come up with timely ideas consistently.</span>\n\n<span style=\"font-weight: 500;\">You don’t necessarily have to discover and pick a niche that is “path-breaking”, instead you can create and publish content that connects with the products you sell on your Shopify store. This also doesn’t mean that you can use that space to pitch and market all your products. Be selective and decide on products you could potentially sell to this audience and then create content based on those products.</span>\n\n<span style=\"font-weight: 500;\">Also, it doesn’t matter if your niche is common among content creators. As long as you provide quality content and in-depth posts that no one else is willing to create, you can ace at blogging in your Shopify store.</span>\n\n<b style=\"color: #00ccff;\">2. Right Blogging Platform</b>\n\n<span style=\"font-weight: 500;\">Choosing the right platform for blogging is the step where most aspiring bloggers get stuck. Most of them get confused when they have to choose from a Self-hosted platform and a Hosted platform. A self-hosted platform is more customizable although you\'ll have to bear the expense of monthly fees to host the site yourself. In addition to this, it requires some initial setup assistance as well. On the other hand, hosted-platforms already have some built-in audiences (some are paid as well), helping you get started with ease. </span>\n\n<span style=\"font-weight: 500;\">When it comes to Shopify, it is a hosted platform that permits you to use it as both an eCommerce site and a blogging platform. And there are plenty of apps to support you to manage both. </span>\n\n<b style=\"color: #00ccff;\">3. Decide on a Name &amp; Theme</b>\n\n<span style=\"font-weight: 500;\">Next comes the task of buying a domain and choosing a theme for your website. It goes without saying that the domain name should be catchy, creative, easy to type &amp; remember, and most importantly, isn’t already taken by another brand. Use keyword research tools to find terms that people search the most or use tools to generate keyword combinations and then use them in your domain name. Also, avoid using hyphens or numbers in the domain name since it brings in confusion otherwise. </span>\n\n<span style=\"font-weight: 500;\">Shopify offers plenty of blog themes to choose from; you can also consider paying the one-time fee for a paid theme if the free ones aren’t appealing to you.</span>\n\n<b style=\"color: #00ccff;\">4. Plan a Strategy</b>\n\n<span style=\"font-weight: 500;\">The next important step is to plan a strategy to distribute the content of your blog on Shopify. Most would-be bloggers fail to realize the importance of pre-planning to growing an audience. They consider it a headache to be dealt with after publishing the content. But it is something that you need to start thinking about even before you launch the blog, a robust and executable distribution strategy. </span>\n\n<span style=\"font-weight: 500;\">The email list can be utilized for marketing the content which you already have. You can plan on a separate social media marketing strategy to announce your new blog, and talk about every new article you post on the blog. A robust publishing strategy can be established by using an editorial calendar. You can pre-plan on the dates, and the content to be published based on your seasonal products, product releases, other events, or collaborations you’re doing in the calendar. This approach is beneficial since following an editorial calendar will help you post content on the blog consistently. </span>\n\n<span style=\"color: #00ccff;\"><b>How to Make it Work?</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Set Goals &amp; Objectives</b></span>\n\n<span style=\"font-weight: 500;\">Set your goals and objectives right for each post you publish. Think about the reason why you started blogging on your Shopify site. Ask yourself what you want to achieve through each blog post. The hard work put in to create content for the blog is in vain if it is incapable of attaining its end goal. Ultimately, the objective should be to make the reader convert. A conversion can be anything from turning the reader into a subscriber, share your blog post with their friends, subscribe to your mailing list, like your Facebook page, to shop on your sale or buy a product. </span>\n\n<span style=\"font-weight: 500;\">Once you decide on the action you want your reader to take, do your research, plan, and then write the content, design images &amp; graphics. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Communicate the Value you Provide</b></span>\n\n<span style=\"font-weight: 500;\">Content that sounds like a mere sales pitch is not going to gain you any traffic. You need to create content that excites your reader and make them feel good about your brand. It can be an actionable form of information like tutorials, how-to-do content. For example, if your website sells cosmetics, your blog can include tutorials by popular beauty bloggers on skincare. It can be made into an added advantage if they vouch for your products on that. By producing and publishing such content, you’re adding value to your followers. This will further remind and encourage them to choose you when they want to shop for cosmetics in the future. </span>\n\n<span style=\"font-weight: 500;\">You can instill value by providing interesting information, inspirational content, or content based on a product’s cash value and more depending on your niche.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Use Keywords Appropriately</b></span>\n\n<span style=\"font-weight: 500;\">A step that could make a huge difference in the way your Shopify blog gets received is by including keywords everywhere possible. Your website needs adequate traffic to survive on the internet, for which your website needs to be accessible to all.  When the Google bots crawl and index your website, they take keywords on them very seriously. </span>\n\n<span style=\"font-weight: 500;\">Think of terms or phrases that people would browse if they happen to be searching for something related to your website niche.  Use Google suggest to get keyword suggestions. Or derive keyword ideas from tools like Google Planner and check its popularity using Google Trends. Now, use them on your article title, the article’s URL, the alt tags for your photos, the heading tag in your article, and the meta description.   </span>\n\n<span style=\"font-weight: 500;\">Once you’ve figured out your keywords, do not spam Google with them, instead, stick to the keyword use limitation. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Decide on the Headline</b></span>\n\n<span style=\"font-weight: 500;\">Headline first, rest of the content comes after. You must be wondering why to decide on the headline first when you can create it at any point of content drafting. The reason is just that a headline keeps you away from taking any diversion while writing the main content. Set the end goal you wish to achieve through the blog as your headline. When you fix the headline prior to writing the content, it will help you put more attention into what people want to know, why they’re clicking over to your site, and further shape the article accordingly. </span>\n\n<span style=\"font-weight: 500;\">At the same time, the headline acts as a bait to bring people over to the article. So, spend some time and craft a fresh and catchy headline. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Rough Draft for your Post</b></span>\n\n<span style=\"font-weight: 500;\">Keep your creative juices flowing and start writing the rough draft for your article. At this point of content creation, forget the fuzz about search engine optimization and just focus on your end goal &amp; objective set by you.  Ensure that the article makes sense with the title you gave it. Like mentioned above, the content should never be stuffed with keywords. It should be written prioritizing the reader first. Keep it simple, use a conversational tone, and use your keyword (and its variations) only where it makes sense to your readers.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Give Space for People to Contribute </b></span>\n\n<span style=\"font-weight: 500;\">You don’t always have to create content for your blog, you can ask other people to contribute content in the form of quotes, testimonials, photos, or post interviews with people. These give room for expressing another person’s perspective on the type of content that your blog deals with. </span>\n\n<span style=\"font-weight: 500;\">Also, ensure that the contributions are factually correct and carry some value in them because it’s your own blog after all!</span>\n\n<span style=\"color: #00ccff;\"><b>7. Write Guest Posts</b></span>\n\n<span style=\"font-weight: 500;\">Do not stop by asking people to guest post on your blog. You can do the same on someone else’s blog too. You can guest post a small excerpt of your article and put a link to the original article on your blog for people to read further. This way, you can attract a new set of audiences into your blog through guest posting. </span>\n\n<span style=\"font-weight: 500;\">Or you can create entirely new content for guest posting on other’s blogs. Executing this requires some planning; decide on the basic idea and present it to the blog you intend to publish before you write.</span>\n\n<span style=\"font-weight: 500;\">When you repost the content on other blogs, set the post to “noindex”, so that Google doesn’t count it while indexing. Otherwise, Google could penalize websites of both the parties involved for being a spammer. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Call them to Take Action</b></span>\n\n<span style=\"font-weight: 500;\">What was the purpose of writing an article or even coming up with a blog on Shopify in the first place? Remember the goals and objectives you set initially? Now it’s time to make it happen. Tell all your readers the action which you would like them to take. </span>\n\n<span style=\"font-weight: 500;\">Invest some time, study your prospect’s desire, curiosity, interest, etc., and deliver content that makes them glad they took action. For example, placing a heartwarming line of text like “ I hope you’re enjoying this lovely guide I made for you!”. You can put a custom newsletter box on each post so that the readers can connect with you if they want more on that topic, and join your newsletter. Or you can place a CTA button to visit your online store and make a purchase. For example, if you discussed the benefits of a product in your article, you can then place a CTA button to ask them to visit your online store. </span>\n\n<span style=\"color: #00ccff;\"><b>9. Link &amp; Collaborate with Others</b></span>\n\n<span style=\"font-weight: 500;\">Make sure you link to anyone you’ve mentioned on your blog. Show some love to your fellow bloggers, business owners, customers, shops, craft fairs, etc. People appreciate it when they’re being talked about on the internet. Connect with them to gain their attention and build a relationship that could be helpful to you in the future. Building such relationships sends them some traffic as well as encourage them to reshare your article with their audience.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Add Images &amp; Graphics</b></span>\n\n<span style=\"font-weight: 500;\">The images and graphics used in your article should be bright, clear, interesting, and of the right size for your blog. Use professional tools like Photoshop while designing images or graphics containing text or illustrations. </span>\n\n<span style=\"color: #00ccff;\"><b>11. Headers &amp; Alt Tags</b></span>\n\n<span style=\"font-weight: 500;\">Organize the blog by dividing longer posts into smaller ones and giving headings to them. This makes it much easier to grab your readers’ attention, and help those that may be skimming through the content to see if they’re interested. This practice also helps Google understand your article better. </span>\n\n<span style=\"font-weight: 500;\">Include the “alt” tag for all the images used in the blog. It helps readers understand the contents of that image even if it fails to load.  Alt text makes it easier for screen readers, and search engines to understand what the image depicts. Using your target keyword to describe the image makes your blog more SEO friendly too. </span>\n\n<span style=\"color: #00ccff;\"><b>12. Crosslink onto your Website</b></span>\n\n<span style=\"font-weight: 500;\">Crosslink your blog articles with other content and pages on your website. This approach will let people continue hanging out on your domain and get to know what you do. You don’t always have to link using the content, instead, you can set up related categories, tags, and related posts for people to read next to the content. And most importantly, you can link to your product and services pages through this.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Here are a few more suggestions. Do not forget to edit and proofread the contents before publishing it. Keep it tidy consistently. The reader should feel that the content was written because the writer knew enough or cared enough about that topic. To connect with the missing links, notify people or domains that were mentioned on your blog. Go a step further and ask people to share the blog, chat about the blog on social media, start an email series, and more.</span>\n\n<span style=\"font-weight: 500;\">The internet is already a content-rich space. Yet, new creators are coming up and successfully growing their business. You can also easily find your audience and expand your Shopify store if you haven’t done it till now. All you need to do is to find time and ideas consistently.  </span>\n\n<span style=\"font-weight: 500;\">Still, confused? We\'ve got you covered. Connect with <a href=\"https://vividreal.com/shopify/\">our team of Shopify experts</a> and expand your business right now!</span>', 'How to Master Blogging on Shopify?', '', 'publish', 'closed', 'open', '', 'how-to-master-blogging-on-shopify', '', '', '2020-10-16 10:16:52', '2020-10-16 04:46:52', '', 0, 'https://vividreal.com/?p=9475', 0, 'post', '', 0),
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(9479, 7, '2020-10-16 11:15:27', '2020-10-16 05:45:27', '<span style=\"font-weight: 500;\">The motive of running lead generation campaigns is to gain quality leads. Collecting too many leads isn’t the achievement, instead,  the leads that could potentially turn into paying customers is what that matters. </span>\n\n<span style=\"font-weight: 500;\">You can’t compromise on lead quality for multiple reasons. The direct reason is that your ad revenue would get wasted for nothing. And the indirect reason is that your ad would get optimized for cold leads. Facebook analyzes the users who convert as leads and optimizes the delivery for similar people. It would all go wrong if the campaigns get optimized for those cold leads.</span>\n\n<span style=\"font-weight: 500;\">In case you’re in need of professional help to effectively create, monitor, and optimize Facebook Ads campaigns for your business, our team of <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Facebook Ads experts</a> will be glad to help you out! </span>\n\n<span style=\"font-weight: 500;\">That being said, in this article, we’ll be discussing 12 tips that will help you increase lead quality for your Facebook lead generation campaigns.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Ask Relevant Questions in the Forms</b></span>\n\n<span style=\"font-weight: 500;\">Ask specific and relevant questions through your lead form. Users without a strong intent will find it difficult or/and annoying to answer questions that go into specific details regarding them. For example, you’re running a campaign to generate leads for an educational course in your institution. You can ask specific questions related to the course, such as the subjects they opted in the past in their career, the subjects that want to opt-in this course, and more. Now, you get leads only from candidates who are genuinely interested to enroll.</span>\n\n<span style=\"font-weight: 500;\">Adding too many specific questions and pages to the lead forms scare most marketers since they fear increasing cost per lead. But what is the point of running a lead generation campaign if it quality leads? Asking additional questions doesn’t discourage your quality leads. This saves a lot of time for your sales team because they don’t have to waste their time and effort going behind leads with inadequate intent. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Target Lookalike Audiences</b></span>\n\n<span style=\"font-weight: 500;\">Lookalike audiences help you reach a new set of people who are likely to be interested in your business because they\'re similar to your best existing customers. Facebook allows you to target your existing customers as well as find users similar to them in terms of shared demographics, shared interests, and shared categories.</span>\n\n<span style=\"font-weight: 500;\">Targeting a small group of very specific users makes your Cost-per-Click or Cost-per-Impression is very low. And high click-through-rates per 1000 views mean more conversions for every penny spent. Thus the returns from a Facebook Ad campaign increase as it reduces the cost per lead. </span>\n\n<span style=\"color: #00ccff;\"><b>3. Minimalistic Ad Creative</b></span>\n\n<span style=\"font-weight: 500;\">Less is more! Do not crowd the image or video too much with elements like text and graphics. This will not attract people as well as could confuse the person who views it. Invest your time in creating a captivating creative that stands out for your Facebook lead generation ads. Use a shot that stands out from the crowd, use filters on your picture, use contrasting colors and white spaces to add visual contrast to the image/video, be creative, and most importantly avoid using generic stock imagery. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Write a Realistic Ad Copy</b></span>\n\n<span style=\"font-weight: 500;\">The Ad copy is equally important as its Ad creative. It is the next important element that people go for after checking the ad creative. Thus, it should be written to entice the viewer to click on the ad. A fancy ad copy may buy you some clicks, but not quality leads. Most</span><span style=\"font-weight: 500;\"> people get lost in the content creation process that they forget to make it sound realistic. Even a single piece of misleading information can seriously affect your lead quality. While writing the ad copy, make sure that you put out genuine facts and offers. By doing this you’re not risking on your valuable potential leads, instead, you’re discouraging Facebook users from clicking the ad out of pure curiosity.</span>\n\n<span style=\"font-weight: 500;\">For example, suppose you’re running a campaign for your car dealership store, for selling a new range of cars. And you intend to give a special offer for people above 40 years. In this case, you can specifically mention this additional offer in the ad copy to gain quality clicks. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Offers (Free &amp; Clear)</b></span>\n\n<span style=\"font-weight: 500;\">Everyone loves getting free stuff. You can use offers to introduce your product or service to your audience and win quality leads from it. You don’t have to directly start running a lead generation campaign. Instead, you can run campaigns to introduce the product/service initially and then launch a lead generation campaign. It is much easier to collect contact information after getting their attention. Now, you can use this data to nurture a relationship with them and retain them.  </span>\n\n<span style=\"font-weight: 500;\">You can offer a variety of gifts or resources in exchange for someone’s email address/contact information depending on your product or service. A few of them are :</span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Ebooks</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Checklists/ cheat sheets/ resource guides/ tip sheets/ FAQ sheets</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Worksheets/ workbooks</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Email courses</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Webinars/ webinar recordings</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Calendars/ action plans</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Industry reports</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Case studies</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Live demos/ tutorials</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">On-demand video training/ courses</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Contests</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Quizzes</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Product samples/ free trials</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Consultations/ 1:1 calls</span></li>\n</ul>\n<span style=\"font-weight: 500;\">Free stuff excites as well as deceives people. An exaggerated offer gives out misleading information to the public and affects the lead quality. So, ensure that the offer you make is very clear that it becomes easy for the viewer on what to expect once they click on your ad at a glance. Tell them what they will get in return for giving away their personal information. Also, ensure that the ad title, creative, copy, and call to action button suffices the offer you make.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Add a Video </b></span>\n\n<span style=\"font-weight: 500;\">Videos are incredibly good at luring viewers and encouraging them to click on your CTA besides being a powerful asset to deliver your message. You can include a clear CTA at the beginning and end of your videos. A video can reach a wider audience by using engaging and entertaining content, further attracting quality leads. </span>\n\n<span style=\"font-weight: 500;\">Create videos that are of high quality, shorter length, and one that builds anticipation in the viewers. Also, ensure that the initial part of the video is a compelling one since most users only watch about a third of the way through Facebook videos. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Analyze the Customer Lifecycle Stage</b></span>\n\n<span style=\"font-weight: 500;\">Pay close attention to your customer lifecycle journey while planning your Facebook strategy. As we already discussed, not everyone in your audience will be actively looking for your products and services at all times. So, you need to identify the stage of your audience in their customer lifecycle and trigger actions to advance them into the next stage of their purchase journey.</span>\n\n<span style=\"font-weight: 500;\">Start by showing them your brand video, and later on ask them to fill out the form for your lead campaign (Facebook Video View Engagement to Facebook Lead Ads). Thereby, you can nurture your existing leads into paying customers and cut cold leads if the customer lifecycle is monitored consistently.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Give Multiple Options on Lead Form</b></span>\n\n<span style=\"font-weight: 500;\">We’ve already mentioned the benefits of asking specific questions (even though the lead form gets long) in the lead form. While including the questions, try to include offers that will help you better refine the leads. You can filter out the leads that are not instantly up for your products but could potentially be in the future. This can be done by offering the prospect with two options while they fill-up the form. </span>\n\n<span style=\"font-weight: 500;\">For example, you can give them an option to choose from something like “I’d like a quote” and “I’m just looking for more info”. If they choose the former one, it means that they are immediately interested in converting; while the latter will mean that they are not so urgent leads. The option they choose will help you with some insight into the stage they are in the customer lifecycle. Now, depending on this, you can prioritize leads that are interested in your services immediately and build a database for the ones who might need further nurturing (separate campaigns, follow-ups, etc).</span>\n\n<span style=\"color: #00ccff;\"><b>9. Add Context Cards (Intro Section) to Your Instant Forms  </b></span>\n\n<span style=\"font-weight: 500;\">By now, you know the importance of providing the right information to people and how it can influence in bringing quality leads from your campaigns. You can tell the people what they’re signing up for before they submit their lead form. A context card is a tile that pops up soon after someone clicks on the lead ad. Since this appears before a person gets to the form,  it gives businesses a place to offer more details on the information people are signing up for. For example, if your lead generation campaign was to find new email subscribers, then you can use a context card to explain the type of content you’ll offer in the emails.  </span>\n\n<span style=\"color: #00ccff;\"><b>10. Automate Follow-Up Process </b></span>\n\n<span style=\"font-weight: 500;\">When you’re running advanced ads, you need to plan to manage the data you collect in a reliable way. You can’t afford to make an error while dealing with too much potential information. While running a sequence of campaigns, you shouldn’t be doubling up and targeting people after they have converted. Also, the GDPR and privacy concerns will force you to remove people from your Facebook audience lists once they opt-out of receiving communications from you and unsubscribe from your CRM. </span>\n\n<span style=\"font-weight: 500;\">And you can’t always capture data on Facebook, download it, then upload it to your CRM system. So use any CRM software to handle this for you so that you don’t have to waste time on tasks that don’t add any value to the customer experience. Since these softwares automatically updates exclusion audiences, it will help you reduce wasted ad spend, and deliver higher quality ads to your audience. </span>\n\n<span style=\"font-weight: 500;\">Also, Facebook lets you sync with CRM products like Salesforce and Airtable to automate communication with new leads and to manage processes better.</span>\n\n<span style=\"color: #00ccff;\"><b>11. Use Ad Formats that Supports Your Message</b></span>\n\n<span style=\"font-weight: 500;\">Facebook started out with a single ad format and later expanded it to cater to different businesses and their marketing needs.  You can use Photo, Video, Carousel, Slideshow, Collection, and Messenger for your ads depending upon what best fits your business goal. </span>\n\n<span style=\"font-weight: 500;\">Photos can convey your message to the public in no time, while videos can be storytellers with sight, sound, and motion. You can use the carousel ad format to show multiple images or videos in a single ad. Each subsequent slide in the carousel can be used to narrate your story progressively (such that each slide brings in a sense of curiosity). While using slideshows will help you create video ads to connect with people across connection speeds. Collections can be used to tell a story with a single ad showcasing your business. And, you can help people start conversations with your business using messenger ads. Finally, you need to map your business goals and choose the ad format that you think will help improve your conversions and make your leads pour in.</span>\n\n<span style=\"color: #00ccff;\"><b>12. UX in Multiple Devices</b></span>\n\n<span style=\"font-weight: 500;\">Consider user experience across multiple devices while running your Facebook lead campaign. Although instant forms offer a range of innovative features, some of them may not work across all the devices. For example, a handy feature like booking an appointment cannot be done through a desktop, but only through mobile phones. So, you need to make adjustments considering the devices your audience uses. A part of your potential target audience won’t get to see your ad just because they’re not on mobile. Hence cutting any chance of engagement from them, further reducing the effectiveness of your lead ads.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Take your Facebook lead generation campaigns seriously. Use these tips to capture hot leads at a better price. Design your lead generation forms in such that it discourages cold leads. Thereby, ensure that the targeting is really hitting the right spot while optimizing.</span>\n\n<span style=\"font-weight: 500;\">Create your campaigns such that your potential lead thinks twice before filling out the form. Utilize and experiment with the settings, text fields, and customizable questions to your advantage. Make a checklist of mistakes you’ve made, the improvements &amp; changes you need to make while running your campaign, and run your future campaigns. </span>\n\n<span style=\"font-weight: 500;\">And if you require any professional help, feel free to connect with us. We have a team of <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Facebook Ad experts</a> to assist you to improve your lead quality.</span>', '12 Tips to Increase Facebook Lead Quality', '', 'publish', 'closed', 'open', '', '12-tips-to-increase-facebook-lead-quality', '', '', '2020-10-16 11:15:27', '2020-10-16 05:45:27', '', 0, 'https://vividreal.com/?p=9479', 0, 'post', '', 0),
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(9487, 7, '2020-10-16 17:52:32', '2020-10-16 12:22:32', '<span style=\"font-weight: 400;\">Google Analytics has been an efficient online tool in providing you with complete information concerning your website which further helps you understand your app and website user activities. Google Analytics also helps you check your progress and performance of your content, website traffic, marketing, etc. and you can also use these insights to get better ROI out of your website.</span>\n\n<span style=\"font-weight: 400;\">Google Analytics usually comes up with efficient update features over the years and this year is no different. </span>\n\n<span style=\"font-weight: 400;\">In a recent survey, Google learned that marketers were facing difficulties in getting complete views and insights on their customers and using this data effectively.</span>\n\n<span style=\"font-weight: 400;\">Thus, on the 15th of October 2020, Google launched a new update feature for Google Analytics with improved features on Reporting and options on Data tracking. This helps you get more access to the unique insights and machine learning features to make the most out of your Google Analytics data.</span>\n\n<span style=\"font-weight: 400;\">If you wish to gain </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">advanced insights into your website’s SEO and google analytics implementations</span></a><span style=\"font-weight: 400;\">, our Team of SEO Gurus will help resolve your problems to get a higher rank in your business niche.</span>\n\n<span style=\"color: #00ccff;\"><b>What’s the Advanced Feature About?</b></span>\n\n<span style=\"font-weight: 400;\">The new feature enables you to gain more beneficial ROI in the long term. The updated version adds on to the “App + Web” property that was introduced the previous year. It is from there you can access the new Google Analytics 4 property and you can also upgrade your existing Google Analytics properties to this. </span><span style=\"font-weight: 400;\">The features of this update include:</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"> 1. The use of their advanced machine learning now helps provide improved ways to monitor and track key data trends along with alert marketers and entrepreneurs on new and improved opportunities.</span>\n\n<span style=\"font-weight: 400;\">2. Trend monitoring through Google’s evolving tools has the capacity to alert analytics users automatically on the major trends in their data.</span>\n\n<span style=\"font-weight: 400;\">3. Addition of advanced predictive metrics that include the possible revenue you can generate from a group of clients.</span>\n\n<span style=\"font-weight: 400;\">4. Deeper integration with Google’s marketing products. This helps provide enhanced and more relevant experiences to your audience across these products.</span>\n\n<span style=\"font-weight: 400;\">5. Allows you to measure both app interaction and web interactions simultaneously.</span>\n\n<span style=\"font-weight: 400;\">6. Now you can see conversions from organic channels, YouTube videos, and other paid channels within comparisons. This provides you with more feedback on your efforts in marketing, in terms of the organic and as well as the paid campaigns. You can draw comparisons between your marketing efforts across these areas. </span>\n\n<span style=\"font-weight: 400;\">7. Reporting is made more simple and organized, enabling you to get more intuitive insights on the customers’ journey you’re looking for.</span>\n\n<span style=\"font-weight: 400;\">8. Provides accurate insights without the use of cookie tracking.</span>\n\n<span style=\"font-weight: 400;\">9. Better management of collection and retention of your analytics data. </span>\n\n<span style=\"font-weight: 400;\">10. Increased granular controls for your ad personalization that let you choose when to optimize your ads and how to do so, by directing you to either use your ad data or limit them.</span>\n\n<span style=\"color: #00ccff;\"><b>How to incorporate this New Version?</b></span>\n\n<span style=\"font-weight: 400;\">If you are a first-timer in setting up Google Analytics on your website, start by creating a Google Analytics account, property, and data stream. Then you can either tag your website or just add the firebase SDK to your app. </span>\n\n<span style=\"font-weight: 400;\">But if you are already a user, create a new Google Analytics 4 property for collecting data and advantages from the new update. If you are using Google Analytics for Firebase for your app, upgrade it to Google Analytics 4 properties, which were earlier said to be App + Web properties.</span>\n\n<span style=\"color: #00ccff;\"><b>The Magic is yet to experience</b></span>\n\n<span style=\"font-weight: 400;\">You might need some time to understand and analyze how fruitful these new features are, but Google has certainly made it more reliable to understand its actions and outcomes giving you space for evaluating various performances. Analytics are now provided to you as a better-served cup of tea than they ever used to be, which makes them worth giving a try. With this, you can run your campaigns and market with a better understanding of your growth insights as well as your customers and audiences. </span>\n\n<span style=\"font-weight: 400;\">If you are looking for the best professionals to assist you in making informed decisions based on insights and to </span><a href=\"https://vividreal.com/google-analytics/\"><span style=\"font-weight: 400;\">deliver better yield for your business, Vividreal has the best Google Analytics team</span></a><span style=\"font-weight: 400;\"> to work for you.</span>\n\n<span style=\"font-weight: 400;\">In conclusion, the new update is going to help you take gripping control of how your data is being used by the audience as well as predicting its possible outcomes and capabilities. Since you get a more detailed understanding of changing customer behavior through the new update this can be a path changing road to boost your networks and sales.</span>\n\n&nbsp;', 'What’s New: Google Analytics Update', '', 'publish', 'closed', 'open', '', 'whats-new-google-analytics-update', '', '', '2020-10-16 17:52:32', '2020-10-16 12:22:32', '', 0, 'https://vividreal.com/?p=9487', 0, 'post', '', 0),
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(9502, 7, '2020-10-20 12:17:57', '2020-10-20 06:47:57', '<span style=\"font-weight: 500;\">Location-based marketing is not a new marketing strategy on the internet. Businesses have been using it for a long time using the users’ IP addresses to locate and offer them information &amp; advertisements. Rising mobile phone, &amp; tablet usage expanded location-based marketing strategies in businesses. Business found the need to address the geo-location technology accompanying these portable devices.</span>\n\n<span style=\"font-weight: 500;\">Effectively implementing location-based marketing strategies for your business can be a bit daunting, but worry not, we’ve got you covered! Our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> will be glad to help you out. </span>\n\n<span style=\"color: #00ccff;\"><b>What is Location-Based Marketing?</b></span>\n\n<span style=\"font-weight: 500;\">Location-based marketing is a marketing strategy that targets prospects using their mobile device’s location provided by GPS technology to pinpoint their exact location. This data will help businesses and marketers to provide them with an offer from a nearby business that they would be interested in. </span>\n\n<span style=\"font-weight: 500;\">Companies can target every single customer based on their personal information that they share while downloading particular mobile apps and their location at a particular moment. This data enables marketers to provide targeted consumers with relevant and personalized offers. Social media campaigns also use location data to reach the right audience. Businesses can use the location to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more. </span>\n\n<span style=\"color: #00ccff;\"><b>Why Use Location-Based Marketing?</b></span>\n\n<span style=\"font-weight: 500;\">A majority of internet users depend on their smartphones for browsing the internet. Now, people normally spend more time on the internet than on any other medium, say, television. This shift in the average time spent on different mediums influences marketing trends and strategies. From the marketing perspective, it is much easier for your business to grab the prospect’s attention by targeting a place where they’re looking the most. And that is why using location-based advertising to target smartphone users is a necessity while designing a marketing strategy for one’s business.</span>\n\n<span style=\"color: #00ccff;\"><b>Types of Location-Based Marketing</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. IP Address Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Every device that gets connected to the internet, be it a desktop, a smartphone, or a tablet, uses an IP (internet protocol) address. You can use the IP address to access the location information of people and then target them to market for your business.</span>\n\n<span style=\"color: #00ccff;\"><b>2. GPS Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Every smartphone uses GPS location technology. GPS locates the smartphone’s location based on distance measured from a network of global positioning satellites.  Businesses and marketers can use this data to target promotions. </span>\n\n<span style=\"color: #00ccff;\"><b>3. Geofencing Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Geofencing marketing involves setting up a virtual location or radius so that you can market to people within that area. Since it deals with a boundary within a specific region, it can be used to target people who enter that boundary. People receive a notification whenever they cross this border. This means that they receive content, offers, or some other form of messaging from the brand after entering that space. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Proximity Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Proximity marketing is related to Geofencing marketing. This allows marketers to target advertising and marketing campaigns to people who are within range of a geofence you have previously set up.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Beacon Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Beacon marketing allows you to use physical devices called beacons which are connected devices that use Bluetooth or WIFI to connect with predetermined applications. And these work within the premises of a business to target people who are within range of that beacon.  Beacons send a signal to the device, prompting the server to send content to the prospect’s device. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Blueprints Location-Based Marketing </b></span>\n\n<span style=\"font-weight: 500;\">Geographical boundaries can be set around points of interest and locations using Blueprints. This is an advanced form of marketing that combines both location and behavior data. Thus, allowing marketers to fine-tune audience targeting for better results. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Geo-Conquesting</b></span>\n\n<span style=\"font-weight: 500;\">Using the location data of prospects to divert them away from your competitor locations is geo-conquesting. You can do this by creating a boundary around the competitor’s place. And when the target consumer comes within that boundary, they will be sent an offer that encourages them to visit your business place. </span>\n\n<span style=\"color: #00ccff;\"><b>Some Location-Based Marketing Ideas:</b></span>\n\n<b style=\"color: #00ccff;\">Optimize for Local SEO</b>\n\n<span style=\"font-weight: 500;\">Local SEO implies optimizing your online existence so that it can attract business from relevant local searches. These organic searches and traffic come from the business’s Google My Business listing. Location-based marketing can be effectively implemented by creating a Google My Business profile for your business. The local SEO considerably improves by creating location-specific content on your website, encouraging reviews from your customers, and optimizing your Google My Business listing. Also, inserting location-specific keywords in the website content will help get your website reach people searching for products or services (like the one you offer) in your area.</span>\n\n<b style=\"color: #00ccff;\">Use Tags in Blogs and Optimize Title &amp; Meta Descriptions</b>\n\n<span style=\"font-weight: 500;\">Almost every business website has a blog section since such content has proved improving SEO and website traffic considerably. You can use this space to publish content specific to your local areas such as people, places, events, and restaurants. And you can use tags that demonstrate the locality of your business to optimize the post. Research for keywords using tools like Google Keyword Planner to optimize the website for local search. This approach will benefit your local search strategy and help the page get indexed properly by search engines.</span>\n\n<span style=\"font-weight: 500;\">Also, include the keywords favoring local search in the title tag and meta description of the website. This will help Google better rank your website.</span>\n\n<b style=\"color: #00ccff;\">Use Location Tags &amp; Optimize Social Media Pages</b>\n\n<span style=\"font-weight: 500;\">Social media websites like Facebook, Instagram, and Twitter encourage using tags since it helps them filter user-generated-content. You can make use of the location tag to inform people where you are located. This will help your post gain organic impressions when users search for more photos based on location as the mobile GPS to pinpoint where the image or post occurred.</span>\n\n<span style=\"font-weight: 500;\">Not just the location tag, hashtags are also a  great way to link your business to your local area and get discovered by people who live there and those that visit your place.  </span>\n\n<b style=\"color: #00ccff;\">Pay-Per-Click (PPC) Advertising</b>\n\n<span style=\"font-weight: 500;\">Location-specific data and segmentation options have a massive potential to influence your PPC campaigns. Targeting your audience based on location makes it easier for you to filter the audience that has access to your PPC advertisements. A specific group can be geo-targeted, avoiding wasted clicks from people outside your targeted area.</span>\n\n<span style=\"font-weight: 500;\">Other approaches include encouraging reviews in social media pages and under GoogleMyBusiness listing, building links from related local businesses &amp; local bloggers, frequently posting check-in locations in Facebook posts to get tagged under that location.</span>\n\n<span style=\"color: #00ccff;\"><b>What Works Best with Location-Based Marketing?</b></span>\n\n<span style=\"font-weight: 500;\">Geotargeting campaigns work best for businesses based on real-world visits, rather than the ones that expect likes and follows on social media for their geo-targeted campaigns. Such business marketers can use this to reach the right audience at the right time and deliver relevant messages. Retail locations, food, and dining establishments, grocery stores, eCommerce companies are some businesses that can thrive using location-based marketing. Let’s look into a few more examples in detail. </span>\n\n<span style=\"color: #00ccff;\">Auto Dealers:</span><span style=\"font-weight: 500;\"> Auto dealers can geo-conquest and reach their competitors’ customers to reach them during their final phase of visiting auto dealers.</span>\n\n<span style=\"color: #00ccff;\">Tourism Boards:</span> <span style=\"font-weight: 500;\"> Businesses that are a part of the tourism industry can better target their audience combinedly based on location and other demographics. A small business located at a popular tourist destination that sells a seasonal produce/specialty indigenous to their place can geofence and target the tourists who enter that boundary for marketing it.</span>\n\n<span style=\"color: #00ccff;\">Seasonal Local Businesses:</span><span style=\"font-weight: 500;\"> The seasonal store that comes up in a locality every year like a Christmas market or a Halloween store can use location-based marketing. They can deliver ad campaigns to the people in that locality (i.e, to the same group) encouraging them to return &amp; visit in the following years.  </span>\n\n<span style=\"font-weight: 500;\">Another example is the professional and collegiate sports teams that use location-based targeting to reach the audiences that visit their venues each season to encourage future ticket purchases.</span>\n\n<span style=\"color: #00ccff;\"><b>What Should be Avoided in </b><b>Location-Based Marketing?</b></span>\n\n<span style=\"font-weight: 500;\">Almost all businesses can implement location-based marketing for achieving finer results. It’s certain approaches that need to be avoided while you’re carrying out location-based marketing. The limits in terms of the quality and quantity of data, as well as regulatory and compliance restraints, must be considered while targeting the audience.</span>\n\n<span style=\"color: #00ccff;\">Avoid Locations that Don’t Scale:</span> <span style=\"font-weight: 500;\">Choosing a single location without abundant foot traffic to analyze, events that do not last long enough to capture the right audience, or smaller markets with limited data to begin with. These activities will not help you drive campaigns that cater to a meaningful audience (just because it lacks enough audience).  </span>\n\n<span style=\"font-weight: 500;\">This could happen when businesses are clustered tightly together or on top of one another, like in malls or multi-use buildings. In such locations, it is difficult to identify and target between an actual shopper and the ones who live or work on the floors above or below the desired location. </span>\n\n<span style=\"color: #00ccff;\">Avoid Narrowing Down Audiences if the Products/Services are Available Everywhere:</span> <span style=\"font-weight: 500;\">Suppose a business sells a high on-demand product that is not easily available to people in all locations. In that case, the business can run a location-based marketing campaign targeting the people of the area where the product is unavailable. But, running campaigns for products/services that are commonly available (bubble gum, soft drinks, pet food, etc) to people just wouldn’t work. In such cases, marketers need to use other targeting methods, such as demographics and purchase history, to reach their audience more effectively. </span>\n\n<span style=\"color: #00ccff;\">Take Care of Regulations While Dealing with Sensitive Data:</span> <span style=\"font-weight: 500;\">Regulations like GDPR (General Data Protection Regulation, applies to all organizations that do business with residents of the European Union ) does not allow companies to target users without explicit opt-in, and has strict guidelines regarding the use and storage of EU citizen data. Consider the local privacy laws before rolling out a location-based marketing program. It is ideal to consult with your legal team to get a better understanding of what can be pursued via your company’s marketing efforts. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Most digital marketing initiatives perform well with the strategies that are made considering the business’s geo-location. Location-based marketing strategy makes it easier to reach the right person, at the right time, in the right place, with the right message. Besides boosting businesses,  location-based marketing strategy builds strong customer relationships. Since marketers tend to have a better understanding of what the customers need, they can deliver that to get better customer engagement and more response. </span>\n\n<span style=\"font-weight: 500;\">Be Active in Your Community. This is something that doesn’t require technology. You can grow your brand in a specific area through community activities and social awareness. You can try hosting a fundraiser for a local nonprofit organization or sponsor an event in your community for this.</span>\n\n<span style=\"font-weight: 500;\">Still haven’t included location-based marketing strategy into your business? Go ahead and start with us! We can assist you if this gets complicated,</span><a href=\"https://vividreal.com/digital-marketing/\"> <span style=\"font-weight: 500;\">our team of digital marketing experts</span></a><span style=\"font-weight: 500;\"> is here to help you! </span>', 'How to Effectively Use Location-Based Marketing Strategies for Your Business?', '', 'publish', 'closed', 'open', '', 'how-to-effectively-use-location-based-marketing-strategies-for-your-business', '', '', '2020-10-20 12:17:57', '2020-10-20 06:47:57', '', 0, 'https://vividreal.com/?p=9502', 0, 'post', '', 0),
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(9513, 7, '2020-10-20 13:07:07', '2020-10-20 07:37:07', '<span style=\"font-weight: 500;\">Videos work wonders when it comes to expressing and narrating an idea. People find it convenient to connect with video content than any other form of content. Businesses use it as a promotional tool to boost their products and services. While independent video content creators use it for personal blogging, sharing reviews, parodying something popular, showing tutorials, Q&amp;A sessions, unboxing videos, and more.  </span>\n\n<span style=\"font-weight: 500;\">The video content success hugely depends on the approaches you adopt while creating, distributing, and promoting the video content. Some of you might be missing out on one part or the other. A perfect video content strategy can curate videos that entertain, inform, educate, and inspire your viewers to take action. </span>\n\n<span style=\"font-weight: 500;\">We can help you if you are struggling with your video content marketing strategy. We have a<a href=\"https://vividreal.com/content-solutions/\"> team of expert content creators</a> to help you out! </span><span style=\"font-weight: 500;\">Otherwise, simply read this article. Here, we’ll be discussing 10 new tips to create a killer video content strategy for your business. Read on to find them out.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Set Your Video (Marketing &amp; Content) Goals Right. Establish Your KPIs </b></span>\n\n<span style=\"font-weight: 500;\">Identify the goals and mission for making the video content. Now, set a foolproof plan that aligns with them. Come up with a script that explains the videos, the content that will be shown in the video, and the major points that would be conveyed to the audience through the video.</span>\n\n<span style=\"font-weight: 500;\">Maintaining a content marketing mission statement makes it easier to focus on what’s important and what’s not while creating your content so your content marketing strategy never goes out of track. Other than the content that you’re going to use to reach people, the goals can also be about the audience that you aim to target and the benefit that they’ll get out of it. That’s not the end, you’ll also need to think about what your business will get from it. Set goals for improving revenue, boosting SEO, generating traffic &amp; sales, reducing marketing cost, and more.</span>\n\n<span style=\"font-weight: 500;\">The goals have been set. Now, the next step is to make them specific and measurable. It means that you need to set key performance indicators </span>\n\n<span style=\"font-weight: 500;\">(KPIs) for your content marketing strategy. KPIs come with goals with specific numbers attached to them. This could be hitting a certain revenue in a particular span of time or get a certain number of new email subscribers, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Maintain a Proper Video SEO Strategy</b></span>\n\n<span style=\"font-weight: 500;\">SEO is not just for blogs and websites, it applies to video channels as well. Video hosting platforms like YouTube is itself a large search engine online. Just like using the Google search engine to find broad information, people use YouTube to search for consuming such content (instead of just watching specific videos).</span>\n\n<span style=\"font-weight: 500;\">And that is the reason why you should be having a proper SEO strategy for your video uploaded on content hosting platforms like YouTube. Keep the video title informative and short. And include keywords to them just like the way you do with your blog post (you can use any keyword suggestion tool or the YouTube keyword tool to find relevant keywords). The same goes for the video description as well, include relevant keywords, and helps the viewers understand what your video is about. </span>\n\n<span style=\"font-weight: 500;\">Use tags with keywords and their different variations so that your video gets delivered to the people who are looking for the type of content that you provide.  Also, build links for your video content and include an eye-catchy thumbnail image to the video. Since smartphones are used the most for using the internet these days, optimizing your videos for mobile viewing would be a good idea. Finally, provide all the details about your video content to search engines.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Tell them What the Video is All About</b></span>\n\n<span style=\"font-weight: 500;\">While you create content, give your viewers more reasons to choose you over others. Provide your viewers with additional information so that it becomes easier for them to decide whether they want to watch it or not. Most people skim through the titles of the video at first before watching it because they want to ensure that it doesn’t waste their time. But there is a limit to which you can include finer details about the video in the title and description. People are not going to spend 5 or 10-minute for checking if the content is worth their time. They’d rather choose to scan a piece of text or image that gets done in seconds. </span>\n\n<span style=\"font-weight: 500;\">Thumbnail images can be used for highlighting key points contained inside the video. The description box can be utilized to its fullest by including 3-4 benefits that viewers will get after watching the video. The videos that use a storytelling format can highlight the main points of the video in the description box.</span>\n\n<span style=\"font-weight: 500;\">Another great way to provide additional information for your potential viewers is to transcribe your video. It is much easier for your viewers to understand the video content in a text format (so that they can skim read) and then decide whether to watch it or not. Other than this, transcribing has the advantage of helping search engines crawl your video content since they can’t crawl videos as such.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Optimize Video for Conversions</b></span>\n\n<span style=\"font-weight: 500;\">Once you’ve managed to get people to view your content, then it’s time to focus on conversions. And the conversion can be anything from leads, sales, or just a dialogue; it’s just that it varies from business to business. The very first approach to adapt is to include a clear call to action. Depending on the objective, the video speaker can give a direct message to call the viewers to take action, add a link at the end of the video leading to your landing page, add share buttons, and more. All you need to do is to ensure that the CTA easily engages with your video.</span>\n\n<span style=\"font-weight: 500;\">Identify and choose the right time to share your video content. Further, get the most views in the first 48 hours of posting. The more views your video gets, the more will YouTube recognize the significance of your video content to other viewers. </span>\n\n<span style=\"font-weight: 500;\">You can offer immediate incentives to watch and engage with your videos (like discounts, giveaway, or links to a free course). Aim at helping your users with some quality content. Finally, it goes without saying, create videos that are interactive and entertaining. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Decide the Type of Video Content that Build Interest in Your Viewers</b></span>\n\n<span style=\"font-weight: 500;\">You should decide on the content that matters to the niche or business you deal with. Suppose if you are doing content marketing as a part of your business, identify the part of the business that would benefit from video marketing, such as new products, events, sales, HR, internal communications. Further, you can work on the types of video content that work best for each of these.</span>\n\n<span style=\"font-weight: 500;\">Do your research. Spend some quality time researching what’s already popular online. You can post a quirky behind the scenes video, genuine customer testimonials, product review videos, hobby vlogs, how-to-dos tutorials, videos featuring influencers, webinars, and more.</span>\n\n<span style=\"font-weight: 500;\">You may not be able to predict the audiences’ tastes accurately. But you still can make the best out of the data that you’ve got (the customer demographics like the age, interests, where and when they like to hang out online).  Start experimenting with the help of the data you’ve got in hand and see what gets successful (the one which receives high levels of engagement, and lots of shares indicates high levels of viewer interest). </span>\n\n<span style=\"color: #00ccff;\"><b>6. The Shorter the Better Strategy</b></span>\n\n<span style=\"font-weight: 500;\">The shorter the video length, the better it becomes while people view it. Everybody needs content to consume but doesn’t have the patience and time to dedicate to it. And that is why short videos have a huge viewership. Also, it can be easy to remember if you say less rather than stuffing the video with too many important points. </span>\n\n<span style=\"font-weight: 500;\">It is true that some of you would have a lot to tell your viewers, but expressing it all at once confuses and bores your viewer. Rather, it is better to express that in short videos.  You can break long content into small parts so that it doesn’t feel complicated to the viewers. The longer your video is, the lesser people pay attention to it. So, cut down your script and be very concise with your videos.</span>\n\n<span style=\"font-weight: 500;\">Having said that, the video length also depends on the niche you chose to create content for. Various types of content obviously require a certain length of time (some requiring longer lengths of time) to be expressed in the video format, and sticking to a shorter video length strategy is impossible for some. In such cases, find the length that suits your video content and stick to it. For instance, a video dealing with educational content cannot be limited to a 5-minute length.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Figure Out the Best Content Channels &amp; Assess Your Current Position</b></span>\n\n<span style=\"font-weight: 500;\">You are definitely not the first person to create content in the category you focus on. Many content creators and businesses have already put content out there to the public. You need to figure out where your potential audience is hanging out and take note of the strategies they use. You can get this information from the content shared by your competitors in their video channel, blog post, guest posts, and so on. Assess their usefulness from their success rates and look at how your content compares with that of theirs. Further, see how any new content (that you offer) will fit in the market. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Responsible Content Production Strategy</b></span>\n\n<span style=\"font-weight: 500;\">The next important step is to allocate the right roles in the content production team. Decide on the person who will deal with the overall charge and the ones who’ll deal with delivering individual content items. (Although this greatly depends on the size of your company and content team, whether the creation is done in-house or if certain services are outsourced.)</span>\n\n<span style=\"font-weight: 500;\">You can set a CEO or chief marketing officer for having a check on the overall content strategy and for giving final approval over the content that is about to be shared. A content manager can be put in charge for delivering your content marketing strategy on a day-to-day basis and coordinate with the content team for the same. You can also assign individuals to create content based on their expertise.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Maintain a Content Calendar</b></span>\n\n<span style=\"font-weight: 500;\">You need to come up with compelling videos consistently. All through this article, we’ve indirectly emphasized the importance of quality content; there is no compromise when it comes to content quality. But, quality is just not enough, the frequency at which you post content also matters. </span>\n\n<span style=\"font-weight: 500;\">Your usual set of audiences will forget you if they don’t get to see you more often. The people who were interested in the video content you offered will start to forget you just because they see you less often. Also, offering new content frequently will further develop their interest and liking towards your content. </span>\n\n<span style=\"font-weight: 500;\">So, you need to constantly remind your prospects that you always have content to offer them on the topic of their liking.  To ensure that you post regularly, you can create a plan or a schedule. Maintaining a content calendar helps you plan on the content you plan to create the video,  and the dates you plan to put them out for the public. </span>\n\n<span style=\"font-weight: 500;\">You can use the Google calendar and make a simple plan with the dates &amp; the content type. This works well for small scale content publishers. On the other hand, if you publish a lot of content, and manage a content team for this, you can use </span><a href=\"https://vividreal.com/12-best-project-management-tools-for-your-business/\"><span style=\"font-weight: 500;\">productivity and task management tools</span></a><span style=\"font-weight: 500;\"> to plan. Additional details like some initial research findings on how the audience will respond can be included in the calendar, the doubts that could possibly arise in the viewers’ minds can be predicted and its answers can be included in the video, and more.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Distribute &amp; Market. Gauge its Success to Improve</b></span>\n\n<span style=\"font-weight: 500;\">Once your video content gets ready, then it’s time for distributing and marketing your content. With the help of a content calendar, you’d have already planned on the dates for sharing your content on various platforms. You can use email marketing to distribute the content you’ve created, you can notify any influencers mentioned in your content to spread the word even wider. Other than content hosting platforms, you can distribute your video content across the various social media platforms. You can cross-promote the video posted on one platform on the other, for instance, a video posted on the website can be promoted by mentioning it (or reposting it) across social media accounts. </span>\n\n<span style=\"font-weight: 500;\">Creating content, distributing, and promoting them doesn’t end your responsibilities.  You need to assess your content marketing strategy’s effectiveness now. Remember the targets you set initially? Now it’s time to check if your video hit that target. Use tools like Google Analytics and YouTube Analytics to see how your content is performing. You can use Google Alerts and Mention to track and identify if your content is being mentioned and shared. Tools like SEMRush will help you track email signups through the analytics in your email marketing software.  </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Collect as much as resources as you can, prior to creating the video. Use them to clearly explain the service or product you support, and convince them why it could be valuable to them. </span>\n\n<span style=\"font-weight: 500;\">Repurpose your blog, guest post, ebooks, guides, podcast content into useful and interactive videos. Allocate a separate time for reviewing your video content through Analytics and upgrade your video content strategy.</span>\n\n<span style=\"font-weight: 500;\">Including social proof such as customer testimonial videos greatly increases the trust and credibility quotient surrounding your videos even more. </span>\n\n<span style=\"font-weight: 500;\">Make your viewers feel good by giving them more choices like contact forms, options to receive text or phone calls. Offering multiple options makes it convenient for them to choose a CTA of their preference. Another thing you can do is to say a simple thank you to your viewers at the end of the video.</span>\n\n<span style=\"font-weight: 500;\">You may not find initial videos to be rewarding, but that is okay.  It becomes rewarding in the long run only if you use it to build lasting relationships between your organization and your viewers. And, you would gradually get to see your video views and engagement rise with time.</span>\n\n<span style=\"font-weight: 500;\">Still, confused? We\'ve got you covered. Connect with <a href=\"https://vividreal.com/content-solutions/\">our team of content creators</a> and curate engaging content for your business!</span>', '10 Tips to Create a Killer Video Content Strategy', '', 'publish', 'closed', 'open', '', '10-tips-to-create-a-killer-video-content-strategy', '', '', '2020-10-20 13:07:07', '2020-10-20 07:37:07', '', 0, 'https://vividreal.com/?p=9513', 0, 'post', '', 0),
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(9517, 7, '2020-10-20 15:00:51', '2020-10-20 09:30:51', '<span style=\"font-weight: 500;\">Social media platforms and video hosting platforms like YouTube are thriving, yet there is a space for blogging in 2020. A huge number of people consume blog articles dealing with both personal and professional types of content.  </span>\n\n<span style=\"font-weight: 500;\">As an aspiring blogger, you might be in search of platforms that suit and support the kind of content you wish to share with people. There are plenty of them out in the industry, right from a hosted blogging platform to a microblogging social media site. </span><span style=\"font-weight: 500;\">If you require any professional help in efficiently building and managing a website for blogging, feel free to connect with us. We have a <a href=\"https://vividreal.com/web-development/\">team of web development experts</a> to assist you.</span>\n\n<span style=\"font-weight: 500;\">On a similar note, in this article, we’ll help you figure out the one that fits your blogging needs in 2020. Read on to find them out!</span>\n\n<span style=\"color: #00ccff;\"><b>1. WordPress</b></span>\n\n<span style=\"font-weight: 500;\">WordPress is the most flexible option when it comes to blogging. It is a hosted blogging/website platform. All you need to do for building your website is to buy a domain, a hosting, and set up your WordPress account. Spend some time to configure your website which includes choosing a theme (configuring them too), setting up the WordPress settings, and adding an SEO WordPress plugin. Once these are done, you’re ready to upload the content to your blog. </span>\n\n<span style=\"font-weight: 500;\">WordPress is different from other blogging platforms in terms of the way it is built for users. It doesn’t use drag-and-drop functionality like most blogging platforms and thus the users need to get acquainted with its system of menus. But, it is the most versatile platform to use once a person familiarizes with it. </span>\n\n<span style=\"font-weight: 500;\">No matter how big your website grows, WordPress can handle it. Maintaining a WordPress blog is an easy task since it’s supported by millions of plugins that give you all sorts of extra features. As the website grows, the users can start changing the code since it is open source (if you know PHP or if you can hire a developer for this). Its editor lets the users create static pages with ease. You can avail the basic pricing plan for free, and the personal plan at $4 per month. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Wix</b></span>\n\n<span style=\"font-weight: 500;\">Wix is an easy drag-and-drop website builder. It is the best platform for creative bloggers since it doesn’t get into anything technical like coding. Anybody who wants to use Wix can log in with Facebook or Google or create an account with your email address. After signing up, you’ll have to go through the Wix tutorial and answer a couple of questions. It will entrust the Wix ADI to create the website for you if you answer that you don’t have a lot of experience (from one of the questions). The ADI designs the website based on the question you answered (using its artificial intelligence). </span>\n\n<span style=\"font-weight: 500;\">All the SEO features from the alt tag for images, internal links, SEO titles &amp; descriptions, to nofollow tags for the external link are available in Wix. Other than these functionalities, the Wix blog has an automatic email subscription feature and a social media bar beneath each article for sharing it on Facebook, Twitter, and more. The free pricing plan comes with ads, while paid plans start at $17 per month.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Weebly</b></span>\n\n<span style=\"font-weight: 500;\">Weebly is a modular website builder, with the drag-and-drop option which lets the users choose the elements they wish to add to their website. It is ideal for beginners since it’s quite easy to use and there is nothing technical involved in it (with no servers and no preparation needed). You can simply sign in and right away choose a template.  </span>\n\n<span style=\"font-weight: 500;\">The users don’t have to mess up with the menus. Instead, the content can be directly added, social media links, text, images, maps, and sections of code can be added with ease in the field provided for each of them. The blogs can be custom designed with the block system Weebly uses (although certain content blocks can only be positioned in certain areas). Another feature of Weebly called the “secret draft link”, lets you preview your unpublished post and even share it with others via email before releasing it on the blog.  </span>\n\n<span style=\"font-weight: 500;\">Weebly might dishearten some users since it doesn’t have any page builder plugin like the ones WordPress offers. And it may not be the right place for bloggers who use a lot of images (like a photographer) since it allows only 500MB of storage space for uploaded content. The pricing starts at $5 per month to connect your domain. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Joomla</b></span>\n\n<span style=\"font-weight: 500;\">Just like WordPress, Joomla is also a content management system that can be used for building blogs or websites. Thus, you’ll require a domain, hosting, and an account for this. It has design features that let you create your own template. Although it doesn’t offer the functionalities like themes and add-ons like WordPress, you can use “extensions” to use templates to change the look of your site.</span>\n\n<span style=\"font-weight: 500;\">Joomla can be installed from your hosting’s Cpanel just like any other CMS. And the users can access the admin dashboard right away. When it comes to pricing, Joomla is free except for the hosting and DNS costs compared with other open-source platforms.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Ghost</b></span>\n\n<span style=\"font-weight: 500;\">Ghost was initially developed as a blogging-only platform and later developed into an open-source Node JS content management system. It is packed with loads of options to help beginners as well as advanced users. It has built-in advanced SEO options, SEO-friendly content structure, and easy content scheduling feature to help its users. It has an easy-to-use interface with the web app dashboard powered by JavaScript. Working with the Ghost editor feels like you are writing and editing a live page on the site itself. It is a one-page application and thus the users don’t have to load a new admin page or wait for a page to refresh. </span>\n\n<span style=\"font-weight: 500;\">You may not find installing Ghost as easy as the other platforms, it can be a bit complicated since it doesn’t offer a one-click installation option. The customization options are limited with Ghost since most themes &amp; plugins are paid, and it doesn’t have many third-party plugins to offer too. The hosted version of Ghost is free and open-source, while the hosted pro version starts at $29 per month. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Drupal</b></span>\n\n<span style=\"font-weight: 500;\">Drupal is the second largest open-source content management framework. It is a reliable, secure, and high-performance oriented platform. It doesn’t have a strong community like the one WordPress has, yet there are a lot of resources like themes to choose from. In addition to this, they have modules to enhance the functionality of the blog. </span>\n\n<span style=\"font-weight: 500;\">Drupal comes with a wide range of features like advanced content scheduling/planning,  complete customizability of themes/template files, SEO-friendly content structure, and more. Besides these features, it has better control over user permissions, i.e, you can create unique permissions for specific users. One reason that makes Drupal the first choice among large companies is that it supports multilingual websites. </span>\n\n<span style=\"font-weight: 500;\">Beginners may find it difficult to use since it directs to the user page instead of providing them with tutorials. And the user will have to figure out how to edit the new website on their own. But it involves certain technical aspects making it quite difficult for newbies to work on. So, if you wish to create blogs that look good, you’ll have to learn a bit of technical stuff to handle Drupal interface. Other than the cost of buying a domain and hosting, it is free and open-source software.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Blogger</b></span>\n\n<span style=\"font-weight: 500;\">Blogger is a free blogging platform hosted by Google. It is not as striking as WordPress is, but is more accessible for new users. All you need to do is to sign in with your Google ID and simply start blogging. You can customize it with themes; it allows users to choose templates designed for mobile users that are optimized to fit onto small screens, making it responsive. </span>\n\n<span style=\"font-weight: 500;\">With fewer options to edit compared to WordPress, the post-editing toolbar in Blogger is less confusing. Other than this, it integrates with various Google apps and services. For instance, it uses the Google Drive account to store images and other files for your blog. Blogger has an automatic spam filter that saves your blog from unwanted comments. There is a dashboard that lets you monitor comments as well as see visitor stats with the world map visualization to show the global distribution of your readers. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Medium</b></span>\n\n<span style=\"font-weight: 500;\">Medium is like a social platform for blogging from Twitter’s co-founder and former CEO. It was specifically made to encourage long reads.  It strictly focuses on writing and ensuring that it gets read by people who would take your words seriously.  It doesn’t offer too many customizing options and thus it would suit bloggers whose focus is mainly on the content and not on the themes or other features. </span>\n\n<span style=\"font-weight: 500;\">Getting started in Medium requires you to just sign up using your Twitter, Google, or Facebook account. And posting content on Medium is extremely simple. As you type the content, the content would be shown in the way it would look once it gets published. You do not need to limit your blog by creating an individual profile, instead, create a Medium Publication. A Publication will also let you add other writers\' and editors\' opinions to your blog. And give you a lot more options for controlling your blog homepage. Full Medium access can be taken at $50 per year.  </span>\n\n<span style=\"color: #00ccff;\"><b>9. SquareSpace</b></span>\n\n<span style=\"font-weight: 500;\">Like many other drag-and-drop website builders, SquareSpace also gives its users full control of your site or blog. Since it is a hosted service, it doesn’t require the purchase of a domain name. It can be used for building a personal blog as well as creating a web store. You need to sign up for an account, choose a theme you like, and your website is ready for blogging. </span>\n\n<span style=\"font-weight: 500;\">It creates a hassle-free experience for its users. The images and text can be moved around your website by simply hovering and clicking on the elements. It has a number of themes to support blogging without getting you into the coding part of it. Its pricing plan starts from $12 per month (if paid annually) with a 14 day trial period.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Tumblr</b></span>\n\n<span style=\"font-weight: 500;\">Tumblr is a popular microblogging platform.  Bloggers can create short and meaningful content and express their ideas. Users don’t have to deal with any fuss of domain or hosting. With Tumblr, the only concern the users need to have is on the content that is being shared among the Tumblr community. </span>\n\n<span style=\"font-weight: 500;\">Successful blogging on Tumblr revolves around creating content and re-blogging/sharing content made by other users/bloggers. This microblogging site focuses on sharing rather than just writing. Hence, it is a space where you can share anything with everything, be it a GIF or an image (that too without any written content!). Its dynamic interface will help you post content instantly. Users can write their posts directly from their cell phones. Since it is a huge microblogging community, you can also derive inspiration and ideas from there for your future works. </span>\n\n<span style=\"font-weight: 500;\">On the downside, it is harder to backup and import content on Tumblr. And there are not many options to choose from while customizing the blog. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">We believe this list will help you choose the right blogging platform in 2020. Experiment on the free or trial versions offered by each provider, read and research on the features it offers, the ease with which you as a beginner can work with it. Finally, choose the one that fits your blogging needs. </span>\n\n<span style=\"font-weight: 500;\">Still, confused? We\'ve got you covered. Connect with <a href=\"https://vividreal.com/web-development/\">our team of web development experts</a> and expand your business right now!</span>', '10 Best Blogging Platforms to Help You Get Content out in the Wild in 2021', '', 'publish', 'closed', 'open', '', '10-best-blogging-platforms-to-help-you-get-content-out-in-the-wild-2020', '', '', '2020-10-20 15:00:51', '2020-10-20 09:30:51', '', 0, 'https://vividreal.com/?p=9517', 0, 'post', '', 0),
(9518, 7, '2020-10-22 10:55:50', '2020-10-22 05:25:50', '<span style=\"font-weight: 400;\">The new contactless world regime has taught us how important and significant the online sphere is. The importance of virtual space as a platform for real estate sales has experienced a hike in the year 2020. With more people flocking to the real estate field, it has become a very competitive space for sure. Your business showing up on top searches, standing out from other similar uploads, and making a space for yourself when people search for your services are integral to rendering more sales. </span>\n\n<span style=\"font-weight: 400;\">The latest statistics show that almost 90 percent of buyers come from the internet, at least in its initial phase. Only the agents who are well versed with realtor SEO strategies win this race. Workout a well-planned and revised roadmap to make it happen. Earlier the medium for advertisement was mainly newspapers and magazines, but now it’s changed and has its medium in the form of online platforms. This is convenient to an extent. Wonder why?</span>\n\n<span style=\"font-weight: 400;\">Because online platforms are now more convenient to access and operate. Moreover, you can track your development and bring changes to your content more easily in this space. But at the same time getting the attention that you deserve is not an easy job and it requires certain tactics. Want to </span><a href=\"https://vividreal.com/online-ad-campaigns/\"><span style=\"font-weight: 400;\">Boost your sales with effective Ad campaigns</span></a><span style=\"font-weight: 400;\">? Vividreal is here to offer you the best experience Ad campaign strategies. </span>\n\n<span style=\"font-weight: 400;\">We will read more on ways to dominate local search for cracking Real Estate SEO.</span>\n\n<span style=\"color: #00ccff;\"><b>15 tips to dominate local search</b></span>\n\n<span style=\"font-weight: 400;\">It is very important to know the developments and technological advancements in your space before you aim to top the rankings. For example, the layout of SERP keeps changing and the ads have been pushed down the visible organic rankings. This has made it difficult to notice or to grab attention.</span>\n\n<span style=\"font-weight: 400;\"> 1. Put yourselves into the shoes of the buyer and design your content and advertising strategies according to that. Understand what kind of audience you want and make a systematic masterplan on what they might like, what will grab their attention, what sources will they have access to, etc, and then look for ways to top up the SERP.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">2. Always study your buyer’s psychology. The ones who look up your content can be categorized into two. One, real buyers and two, stalkers. But these stalkers are potential buyers for the future. So make sure you make your content is appealing enough to drive these people into the first category of buyers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">3. CTA can be a very effective means to enable more engagement to your content. Leave something like a feedback form behind, asking the buyers to fill in their requirements. This will also help you to understand the requirements of your potential buyers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">4. Make sure you receive feedback, reviews, and ratings for your business. While shopping online most of the customers look up for the ones with the most reviews and ratings. This is like an agreement of trust. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">5. Do focus on adding visual content to your business information. This will attain more buyers. Try attaching photos of your property, neighborhood, landmarks, and detailing of equipment and accessories. Make sure to click the best possible photos for these rather than vague or blurred detailing. </span>\n\n<span style=\"font-weight: 400;\">If you cannot produce that mind stirring level content for your sales, our team of </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">content experts can help you churn out the right content for your business</span></a><span style=\"font-weight: 400;\">.  </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">6. Add details and content to the point. Mention d</span><span style=\"font-weight: 400;\">etails like directions, location map, opening and closing hours, details of your social media pages, contact details (try to give more than one contact numbers as backup) categories, details on tender and deposits, etc in your description.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">7. Highlight your pros and upper hand details. For example, if you upload property for sale, mention if there are discounts, any added benefits to your locality, availability of certain services, etc. These listed benefits might create positive buying thoughts for customers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">8. Always pay keen attention to your keywords. The keyword is the king of SEO content strategy. You can aid services from various sources like Ahref site explorer to see which keywords generate more clicks and then try to include those in your content. Also, it has been said that longer keywords generate more click. So do your research prior.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">9. You should stay focused on posting timely uploads. Lookup for the seasons that generate sales. Like for example, most families shift to new homes during the summer vacation time. So putting up properties during that time shall generate more traffic than during the mid-year season.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">10. Don’t forget to add clickable links. This could be of similar properties that you have for sale, or to your social media pages. You can even add pieces of reviews or posts that other people have posted about you. This will enable you to gain more authenticity and trust among buyers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">11. Compelling headlines will help you achieve attention. Pay attention to every single detail that appears on the web page that will enable any user to click on your link.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">12. Optimize your site for mobile discovery also. This is because most people, during their initial stage of search happens to use mobile phones. Accessibility is very relevant, otherwise, all of this will reap no good.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">13. Try </span><a href=\"https://vividreal.com/how-to-increase-the-page-speed-of-your-website/\"><span style=\"font-weight: 400;\">optimizing your page speed</span></a><span style=\"font-weight: 400;\">. Nobody will like it when your page takes too much time to load. Look for ways to increase your page speed or else you are going to lose so many potential buyers because of this technical backwardness. </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">14. Keep checking for the availability of your page, make sure your links are not broken or unavailable due to any kind of technical fallout. To detect and resolve these problems, you may use tools like Google Search console. Also, look for </span><a href=\"https://vividreal.com/how-to-get-backlinks-in-2020/\"><span style=\"font-weight: 400;\">ways to help you build backlinks.</span></a>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">15. Schema markup is something that can help you top search engines. Microdata, when added to any webpage creates an enhanced description of your website appearing in the SERP. These rich snippets have a possibility of making your webpages appear more often and with priority in SERP. Improved visibility of your page can deliver better click-through rates.</span>\n\n<span style=\"font-weight: 400;\">Still confused in figuring out the right chords to strike to achieve priority ranking in SERP, fret not, our team of </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">SEO experts</span></a><span style=\"font-weight: 400;\"> will assist you with this. </span>\n\n<strong><span style=\"color: #00ccff;\">Things to look out for</span></strong>\n\n<span style=\"font-weight: 400;\">Few things can create a negative impact on your content and marketing and you need to careful not to make those.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword Stuffing - do not add irrelevant or even too many keywords in one article.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link buying - this could be a highly risky thing to do and can even cause you penalties.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Duplicate Content - be authentic in your advertising strategies and content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be careful while making modifications. When you modify, make sure the changes that you made doesn’t affect your SERP adversely.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Advertisements are thus an integral mechanism to expand your business and connections and for that, you need to give more attention to quality campaigns and contents. There are a number of online tools like </span><a href=\"https://vividreal.com/the-complete-guide-to-using-google-search-console/\"><span style=\"font-weight: 400;\">Google Search Console</span></a><span style=\"font-weight: 400;\">, Yoast, Google lighthouse, Ahref, Moz, Search engine land that can help you resolve problems on these. Remember to build your connection, optimize your social media accounts and track your growth insights. You are ready to rock the Real Estate SEO.</span>', 'Real Estate SEO: 15 Tips to Boost Local Search', '', 'publish', 'closed', 'open', '', 'real-estate-seo-15-tips-to-boost-local-search', '', '', '2020-10-22 10:55:50', '2020-10-22 05:25:50', '', 0, 'https://vividreal.com/?p=9518', 0, 'post', '', 0),
(9519, 7, '2020-10-20 14:34:01', '2020-10-20 09:04:01', '', '10-Best-Blogging-Platforms-to-Help-You-Get-Content-out-in-the-Wild-2020', '', 'inherit', 'closed', 'closed', '', '10-best-blogging-platforms-to-help-you-get-content-out-in-the-wild-2020', '', '', '2020-10-20 14:34:01', '2020-10-20 09:04:01', '', 9517, 'http://localhost/vividreal/wp-content/uploads/2020/10/10-Best-Blogging-Platforms-to-Help-You-Get-Content-out-in-the-Wild-2020.jpg', 0, 'attachment', 'image/jpeg', 0),
(9532, 7, '2020-10-20 16:47:50', '2020-10-20 11:17:50', '', 'Real-Estate-SEO', '', 'inherit', 'closed', 'closed', '', 'real-estate-seo', '', '', '2020-10-20 16:47:50', '2020-10-20 11:17:50', '', 9518, 'http://localhost/vividreal/wp-content/uploads/2020/10/Real-Estate-SEO.jpg', 0, 'attachment', 'image/jpeg', 0),
(9537, 7, '2020-10-28 16:03:08', '2020-10-28 10:33:08', '<span style=\"font-weight: 500;\">Search engines estimate a website’s worth by evaluating a lot of factors. Among them, backlinks have been an important factor for quite some time. Link building has remained one of the difficult digital marketing tactics of all times. It’s not the numbers that matter while building backlinks for your site, but the quality. An effective SEO strategy requires some good quality backlinks to make it work. Search engines recognize and value links that are only from established and trusted websites. </span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll discuss some factors that impact link building, the type of backlinks that you can look for, and the ones you shouldn’t be very fond of. </span><span style=\"font-weight: 500;\">Even after reading this article, if you feel that you’ve already done these and still think your website can do more, simply connect with us.  We’ve got <a href=\"https://vividreal.com/digital-marketing/\">a team of digital marketing experts</a> to fix your issues. </span>\n\n<span style=\"color: #00ccff;\"><b>What Impacts Link Value?</b></span>\n\n<span style=\"font-weight: 500;\">Before we discuss the types of backlinks that could benefit you and the ones that you should be avoiding, it’s important you understand the factors that make it valuable. There are plenty of factors that influence backlinks, and we’ll be discussing a few of them below.</span>\n\n<span style=\"color: #00ccff;\"><b>1. The Authority of Linking Site</b></span>\n\n<span style=\"font-weight: 500;\">Backlinks with the most value come from quality websites. These sites containing top authoritative resources send you traffic that search engines recognize as positive signals. Backlinks from low-quality,  lesser-known websites will not be able to offer you this advantage. Even a few backlinks from websites with a higher rank will benefit your website SEO over the ones from a less-popular, low-ranking website. </span>\n\n<span style=\"color: #00ccff;\"><b>2. The Dofollow vs Nofollow Status</b></span>\n\n<span style=\"font-weight: 500;\">Basically, when you get deep into this, there are only two types of backlinks, dofollow &amp; nofollow. The difference between the two cannot be directly seen by anyone who reads the webpage, instead, you need to get into the source code to see it. The link mentioned with the dofollow tag in the code tells Google that the link is organic. This means that the link wasn’t bought and it was linked for the accuracy of the content at the other end of that link. While links tagged as nofollow indicate the search engines to ignore them.</span>\n\n<span style=\"font-weight: 500;\">Although Google wants to see a good share of both dofollow &amp; nofollow links on a website, they place a lot of value on dofollow links. You need to include dofollow links more in the website code since they are the ones Google consider valuable for SEO.  </span>\n\n<span style=\"color: #00ccff;\"><b>3. On-Site Link Location</b></span>\n\n<span style=\"font-weight: 500;\">Most websites are divided into sections. And the value of every backlink is influenced by the place or the section on which it appears. Backlinks with the most value need to be placed on the main body content of the site.  Search engines may not consider the same value when the links appear in the header, footer, or sidebar of the page. Keep in mind to include the most valuable backlinks in the main body content of a site while you build high-quality backlinks. </span>\n\n<span style=\"color: #00ccff;\"><b>The Links You Need to Look For Better SEO</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Editorial Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">Editorial backlinks are the links with editorial mentions to your site. An editorial mention is when an authoritative website refers and links to your website in a piece of relevant, high-quality content as a source to support their own work. This usually happens when backlinks are created for your own content cited as the source of specific information (such as an article, infographic, or video), when a company representative is quoted or interviewed, or when your site is included in a collection of links on a particular topic. </span>\n\n<span style=\"font-weight: 500;\">There is no shortcut to earn editorial backlinks. You need to develop a strong content marketing strategy and create high-quality, shareable, evergreen content. Such interesting content will help your website &amp; brand go viral and grow into a go-to resource source for all. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Guest Blogging Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">Guest blogging has been around for quite some time, and it still remains a valuable type of backlink. The only matter of concern is to do it the right way.  Write guest posts on well-established sites and in most cases, you’ll be allowed to include an editorial backlink to your own site content. When you establish a good relationship with a relevant and authoritative website, you can turn them into a recurring source of links. So, make it a practice to do some guest blogging!</span>\n\n<span style=\"color: #00ccff;\"><b>3. Business Profile Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">For a business, you’ll have to create digital profiles on business listing sites, social media, industry directories, and review sites. And most often, this becomes an opportunity to post a backlink. Placing links on such authoritative sites will help search engines identify it as evidence that shows your website is well established with contents of high quality.  </span>\n\n<span style=\"font-weight: 500;\">So, start creating profiles on popular directories, review sites, social media pages and include links to your website in them.  </span>\n\n<span style=\"color: #00ccff;\"><b>4. Webinar Links</b></span>\n\n<span style=\"font-weight: 500;\">Creating valuable content and embedding them on your website encourages other sites to link back to it. You can create useful and informative webinars (and their recordings) and share it for public reference. When other sites embed your webinar recording content on their page, they will link and mention your brand with it.  To make it even more rewarding, you can transcribe the video. The transcript will help the content reach people better and boost your organic SEO. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Free Tool Links</b></span>\n\n<span style=\"font-weight: 500;\">Everyone loves valuable resources and gets even more excited when they get it for free. Offering a valuable resource like a tool for free is one of the best ways to get links naturally. A free tool can be a basic scaled-down version of your advanced paid tool that you currently offer. But, do not scale it down too much that people don’t find it useful enough to want it. The free tool you offer should be able to give them a taste of the full version you provide. </span>\n\n<span style=\"font-weight: 500;\">Find the audience who would be interested in the tool you offer by searching on Google or using SEO tools. All you need to do is to reach out to them, promote the tool, encourage backlinks, and if possible, have them write a feature about it. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Acknowledgement Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">You can earn an acknowledgment backlink when a website mentions and links to you in reference to a relationship or sponsorship. This doesn’t deal with content related to the brand or what they do, and, instead, it’s based on simple mentions like:</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Indicating that your brand made a donation</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Showing people that someone from your brand speaking at or sponsoring an event</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Including a testimonial for the linking to your website</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"font-weight: 500;\">Since most organizations that accept sponsorships have a page acknowledging their sponsors, you can get exposure to a community that comes under your niche, and improve your SEO by asking for backlinks to your website. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Guest Post Bio Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">There are situations where guest blogging sites disallow or won’t include a link back to your website’s main body of content. Instead, they’ll allow you to include a link in the bio. It is not as valuable as a link in the body of the post, but it still adds value to your website’s link portfolio. </span>\n\n<span style=\"color: #00ccff;\"><b>8. Badge Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">A branded badge can be created to award other brands as recognition for their status or achievement in some capacity. This is a clever approach to earn backlinks. You can award certain websites and send them the badge to put on their website as a status symbol. And while they promote the quality of their website with this badge (on their website), you get a link back to your own.</span>\n\n<span style=\"font-weight: 500;\">Use  SEO tools to recognize sites with similar audiences to yours, and then determine targets for your badge program. It is a bit difficult to promote your badge to something valuable in your niche. But it will be highly rewarding if you can succeed in this, both in terms of traffic to your website and attention to your awards every year. </span>\n\n<span style=\"color: #00ccff;\"><b>9. Newsworthy Press Release Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">A newsworthy press release can alert media outlets about news related to your business and help your website gain backlinks. This works only if you write and put out press releases that are newsworthy or interesting to share. You can release such news when you launch a new line of products (or a product), while you plan to open your store in a new location, when you rebrand your business with a new name, or when to collaborate with or sponsor other businesses.  </span>\n\n<span style=\"font-weight: 500;\">Whenever you have such a newsworthy piece of information to share, publish it on PR websites. And, you can also try reaching out to local outlets to see if they want to write something themselves and link back to you.  </span>\n\n<span style=\"color: #00ccff;\"><b>10. Comment Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">While you read other blogs to get news and information related to your field, you can join the conversation, comment under the blog post, and include a link back to your website. But don’t be spammy, avoid posting comments under every random blog you see, instead, post genuine comments under high-quality blog posts. Ensure that your comments prove useful to readers. This practice will help you gain traffic from people clicking on your profile. </span>\n\n<span style=\"color: #00ccff;\"><b>Bad Type of Backlinks</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Paid Links</b></span>\n\n<span style=\"font-weight: 500;\">After discussing all these types of backlinks, you’d feel that going for a paid link is easier than spending time and effort on other backlinking methods. But you shouldn’t pay other publishers and websites to link to your site. Google itself has made this point clear that paid links can impact a site’s ranking in the search results. So, refrain from buying links in pursuit of improving SEO. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Non-Newsworthy Press Releases</b></span>\n\n<span style=\"font-weight: 500;\">Non-newsworthy press releases won’t help you gain attention and backlinks. This usually happens when websites become desperate for producing backlinks. Such practices will affect your SEO badly since it appears spammy. So, refrain from putting out content that lacks genuineness. </span>\n\n<span style=\"color: #00ccff;\"><b>3. General Business and Article Directory Links</b></span>\n\n<span style=\"font-weight: 500;\">Don’t overdo with your directory listings. Creating profiles in every possible directory you can find is not the right approach. There is no point in reaching directories that aren’t trustworthy and respected (or those that simply aren’t related to your brand). This practice has the same effect of circulating non-newsworthy content, it views your website as spam and harms your SEO efforts.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Forum Links</b></span>\n\n<span style=\"font-weight: 500;\">It’s obvious that you’ve seen recommendations to join internet forums and link to yourself in your posts and replies. But, you need to be careful while interacting with forums. Since it has been abused in the past by spammers, Google doesn’t favor it very well. You need to find and join high-quality forums where authentic discussions happen. Also, include links to your website exclusively at necessary places since doing it otherwise will have an effect opposite to what is intended.   </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Search engines decide a website’s worth from the sources it associates to, the backlinks. Backlinking works well for websites only if the links are from qualified and genuine sources. Each type of backlink varies depending on its value and importance. </span><span style=\"font-weight: 500;\">Choose the one that will bring you relevant traffic and help in generating the most engaged clicks. </span><span style=\"font-weight: 500;\">Finally, try to stick to quality websites while backlinking and avoid overdoing it just for the sake of collecting many links. </span>\n\n<span style=\"font-weight: 500;\">We hope this article will help in improving your link building strategies. </span><span style=\"font-weight: 500;\">And if you still feel you need assistance, connect with us. Our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> will be glad to help you.</span>', 'What Type of Backlinks Does Your Business Really Need Right Now?', '', 'publish', 'closed', 'open', '', 'what-type-of-backlinks-does-your-business-really-need-right-now', '', '', '2020-10-28 16:03:08', '2020-10-28 10:33:08', '', 0, 'https://vividreal.com/?p=9537', 0, 'post', '', 0),
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(9542, 7, '2020-11-02 16:01:04', '2020-11-02 10:31:04', '<span style=\"font-weight: 400;\">The major goal of any business establishment is to deliver the best possible output to clients and customers. It would be a very difficult task to understand what they seek and to deliver them services just the right way. Well, localization is one such mechanism by which you can give them the very best experience of your products and services. </span>\n\n<span style=\"font-weight: 400;\">The biggest plus point of localization is that you can work inclusively by accommodating the diversities of your client. This will help you acquire their trust and satisfaction. You might be familiar with the popular phase - The world is your oyster. The world has people with lots of diversities and to get the best out of that oyster, you need to have a detailed understanding of ways to acquire the pearls it has.</span>\n\n<span style=\"color: #00ccff;\"><b>Localization: What and How?</b></span>\n\n<span style=\"font-weight: 400;\">Localization is a process in which you tailor products, services, marketing, and content for a particular location by taking into consideration the linguistic peculiarities and cultural diversities of that location. This can be misinterpreted as the process of translation, but it is very different from it. </span>\n\n<span style=\"font-weight: 400;\">Translation is the process of converting words or sentences from one language to another where the meanings and context remain the same. Localization is a more complex procedure, where the cultural, non- textual elements are also taken into account along with linguistic aspects during the process of adapting a service or product from another locale. Localization requires extra attention and if you are successful in achieving it, it will mark your entrance to the international market.</span>\n\n<span style=\"font-weight: 400;\">It is a very effective mechanism to ensure retention marketing which means building engaging, promising long-term relationships with your customers. When you tend to focus more on what your customer seeks, you will gain more respect and loyalty from them in return. Practising this will help you have an upper hand over your competitors. Ensuring customer loyalty will result in more sales and revenue.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Let us discuss some tips that can help you with localizing your market for increased customer retention.</span>\n\n<strong><span style=\"color: #00ccff;\">  1. Conduct a detailed field study:</span></strong>\n\nField study is very important if you want to introduce localization into your system. This is because you might be an outsider with very less knowledge about the culture and diversities of your customers. If you fail to study and understand their culture, language, and customs you might fail to deliver the services that are suitable for them.\n\n<strong><span style=\"color: #00ccff;\">  2. Include their Native and Vernacular language :</span></strong>\n\n<span style=\"font-weight: 400;\">Develop content in their native language. Your content should be potent enough to grab the attention of local clients. They should be able to understand the dedication and work you have put into research on their culture. Here, they would appreciate and trust your efforts for making them feel valued. Therefore content plays a major role in acquiring trust and business. If you are drained out of ideas or find it difficult to write suitable content, we\'ve got it covered up, we can help you to </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">deliver the right content to your clients</span></a><span style=\"font-weight: 400;\">. </span>\n\n<strong><span style=\"color: #00ccff;\">  3. Well functioning customer service portal :</span></strong>\n\n<span style=\"font-weight: 400;\">Set up a multilingual Customer Service and include people who are well versed with the respective vernacular language at the helpdesk. In case your client needs support and you allow them to communicate with you in their native language, they will feel worthwhile as well as comfortable. Try giving them the utmost assistance and attention. Giving your clients and customers the right amount of attention is the key to effectively implement the strategy of localization. </span>\n\n<strong><span style=\"color: #00ccff;\">  4. Tracking insights and feedbacks :</span></strong>\n\n<span style=\"font-weight: 400;\">Collect feedback and insights from your clients regularly. Keep track of the developments and ask them personally what they feel is lacking in your content and services. This will help in improving the services you deliver to them. Establishing an effective path of communication is very crucial to localization because the real worth of your services will be determined by the clients. They are the ones to define your performance and its impact on them. Therefore pay attention to regularly ask them for their remarks and suggestions. Also, ask them to point out drawbacks if any. If they let you know any drawbacks, take their feedback as valuable information and ensure them that you will work on resolving them.</span>\n\n<strong><span style=\"color: #00ccff;\">  5. Get well versed with their ethnography :</span></strong>\n\n<span style=\"font-weight: 400;\">Carry out a systematic study on their ethnography and include their ethnic diversities in your campaigns and contents. If they have a special ethnic tradition, try to be inclusive towards their customs. For this, you will also have to develop a detailed understanding of their spatial and geographical accounts as well. If they observe any special occasions, try giving them discounts and offers on those occasions and highlight their cultural variations in your campaigns and contents.</span>\n\n<strong><span style=\"color: #00ccff;\">  6. Customize Social media accounts for them :</span></strong>\n\n<span style=\"font-weight: 400;\"> Design localized social media accounts for them. Make sure you include their native vernacular language in these media accounts. This will also help you gain global attention as well as attention from people within their community. People will always feel connected to your services if you can convince them by your efforts to include their diversity. Want to develop a kickass website for your client but can’t get to it? Don’t worry, we can guide you through this with our team of </span><a href=\"https://vividreal.com/web-design/\"><span style=\"font-weight: 400;\">Creative Website Designers</span></a><span style=\"font-weight: 400;\">. </span>\n\n<strong><span style=\"color: #00ccff;\">  7. Launch new pathbreaking strategies :</span></strong>\n\n<span style=\"font-weight: 400;\">You need not always stick to existing ways of marketing strategies. Break some codes and this can make you stand out from your competitors. But remember to keep in mind that customer satisfaction is what is being counted. So even when you try to stand out,  make sure it is for keeping your customers satisfied. Otherwise, all the efforts you invested in it would go in vain.</span>\n\n<strong><span style=\"color: #00ccff;\">  8. Be their Santa :</span></strong>\n\n<span style=\"font-weight: 400;\">Who doesn’t like to be rewarded? Rewarding is the best way in which you can grab the attention, followers, and fondness of the masses. This is one reason why influencers conduct giveaways and contests. This is to make sure that your audience keeps engaging with you and they will look out for you with expectations. When you are on a path to localization, reward your clients for their loyalty. It would be a great gesture to them if you try and reward them with something that has a mark on their culture. </span>\n\n<strong><span style=\"color: #00ccff;\">  9. Engage with Collaborations :</span></strong>\n\n<span style=\"font-weight: 400;\">Collaborate with influencers within their community. This could be an effective strategy to popularize your brand among others. You can also engage in giveaways, PR packages, contests, etc with them to boost your reach.</span>\n\n<strong><span style=\"color: #00ccff;\">  10. A pinch of extras :</span></strong>\n\n<span style=\"font-weight: 400;\">Try incorporating add-on services depending on the</span><span style=\"font-weight: 400;\">ir cultural spectrum. Everyone likes getting a little extra from what they look up to. To understand the right things to serve them with, you will have to put a decent amount of effort into researching the community you are serving. Never take your clients for granted. Guessworks doesn’t do any good, so you will have to carry out a detailed case study. </span>\n\n<span style=\"color: #00ccff;\"><b>Endnote</b></span>\n\n<span style=\"font-weight: 400;\">The key to effectively carry out localization is inclusiveness. In this world of accelerated ethnocentrism, you must make your client feel valued and accommodated in your treatment of them. Only then they will feel confident enough to avail of your products and services. The foundation of every business relationship is the factor of trust. It is very important to know the texture, quality, and nature of the soil before you plan to cultivate it. In the same way, if you want to give them exclusive treatment you should have detailed knowledge on what to provide them. Personalize your work, contents, and follow-ups concerning your clients and you will be all set to rock the international market. </span>\n\n&nbsp;', 'Localization for Increased Customer Retention', '', 'publish', 'closed', 'open', '', 'localization-for-increased-customer-retention', '', '', '2020-11-02 16:01:04', '2020-11-02 10:31:04', '', 0, 'https://vividreal.com/?p=9542', 0, 'post', '', 0);
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(9552, 7, '2020-10-30 11:57:57', '2020-10-30 06:27:57', '<span style=\"font-weight: 500;\">SEO is a very important strategy for businesses today, irrespective of the industry they belong. Optimizing a website with keywords is just a part of it; it also deals with optimizing content for users. In the pursuit of becoming accurate, Google processes information based on how search users behave. And each year, new trends appear that change the way information is published and perceived on the internet. </span>\n\n<span style=\"font-weight: 500;\">As a website owner, you need to familiarize with these SEO trends to execute a robust SEO strategy. </span><span style=\"font-weight: 500;\">If you’re someone struggling with it, we have got <a href=\"https://vividreal.com/hire-seo-gurus/\">a team of SEO experts</a> to help you out. </span><span style=\"font-weight: 500;\">Or you can give it a try for yourself after reading this blog!</span>\n\n<span style=\"color: #00ccff;\"><b>1. Optimize Website for Voice Search</b></span>\n\n<span style=\"font-weight: 500;\">Mobile phone internet users dominate desktop users. As mobile phone search grew strong, the voice-based search developed along with it. Earlier people used to plug in search words on the search engine box and find what they needed. Now, people have resorted to voice search through their smartphones and home voice assistants. </span>\n\n<span style=\"font-weight: 500;\">Both mobile and voice assistants users are most likely to be in search of answers in the middle of tasks. Thus, such users require clear &amp; concise answers instantly. The website should be optimized to feed the user with what they’re searching for at that moment. </span>\n\n<span style=\"font-weight: 500;\">Optimizing your website for voice search can help in generating organic traffic if you carefully implement conversational searches in your SEO strategy. </span><span style=\"font-weight: 500;\">If you notice, most voice queries are long-tail and quite specific.  </span><span style=\"font-weight: 500;\">So, use a natural language in the content, with concise answers, satisfying the users’ voice search query. Using more long-tail keywords is recommended since voice search queries are usually longer than the typed ones. </span>\n\n<span style=\"font-weight: 500;\">This also gives an insight into the position of your prospect in the sales funnel. </span><span style=\"font-weight: 500;\">The user who specifically goes for the long-tail search query falls under the consideration stage, and more likely to convert compared to the ones in the awareness stage. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Optimize for Featured Snippet</b></span>\n\n<span style=\"font-weight: 500;\">Featured snippets continue to dominate the search results since they deliver a better search experience for the users. It acts as a summary of the answer to the search query and Google displays it at the top of the SERP result, above paid and organic ads.</span>\n\n<span style=\"font-weight: 500;\">A lot of searches result in no clicks because users get the answers they need directly from SERPs. But a link with a featured snippet gets more traffic than the first organic search result. You can take advantage of this feature to drive more CTR to your website. All you need to do is to provide clear answers to commonly asked questions on your website in the schema markup. Search engines evaluate and boost it to the top based on their accuracy and quality. This feature will greatly help content creators to drive more traffic and improve their website rank organically.  </span>\n\n<span style=\"color: #00ccff;\"><b>3. BERT</b></span>\n\n<span style=\"font-weight: 500;\">BERT (Bidirectional Encoder Representations from Transformers), is an update to Google’s core search algorithm that comprehends the context of individual words within searches. This algorithm is oriented to improve the quality of the content, the keywords, content relevancy, and user intent.</span>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">Quality content follows the E.A.T principle:</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">Expertise: When the (quality) content is written by an expert writer. </span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">Authority: The site that talks about the subject need to have some form of authority on the subject.</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">Trustworthiness: The site that talks about the subject need to have other authoritative links pointing to it from trusted sites.</span></p>\n<span style=\"font-weight: 500;\">SEO marketers need to focus on applying BERT models to increase their chances of ranking on the first page for featured snippets in Google SERP. You can’t directly optimize for BERT since it is an algorithm used by Google to improve its understanding of natural language. But, you can still optimize for the intent behind the search query by creating quality content that fits the E.A.T principle.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Influencers &amp; SEO</b></span>\n\n<span style=\"font-weight: 500;\">Influencers can improve your website’s engagement metrics. The level of engagement speaks a lot about the effectiveness of the website content. Public engagement with your website improves only when they feel that your content can be trusted and when authentic sources (reviews, testimonials) vouch for it.  The Internet is packed with ads and people are in search of authentic information. This call for genuine information led to a rise in influencer marketing. People tend to engage more and follow the information provided by a well-known person than with/by an ad. </span>\n\n<span style=\"font-weight: 500;\">But you might feel confused with the connection influencers share with SEO. Well, collaborating with an influencer helps you generate traffic, increase your online visibility, build valuable backlinks, and amplify your content reach. </span>\n\n<span style=\"font-weight: 500;\">Some complain for not seeing any ROI in influencer marketing because they don’t plan or execute their sponsored content properly. But influencer marketing works well when it’s planned considering the audience you want to connect with. While collaborating with influencers, consider the type of content you want them to create and how it can link back to your website. Also, ensure that you partner with influencers related to your niche, industry, who already engage with your target audience. </span>\n\n<span style=\"color: #00ccff;\"><b>5. People Demand Excellent Digital Experiences </b></span>\n\n<span style=\"font-weight: 500;\">The content on the website doesn’t solely determine SEO success, other factors like page load speed and user interface experience influence it. Internet users leave a website if they find it taking too long to load. Page speed is a very important factor in SEO, and each time a user bounces back from the website, it negatively impacts the SEO. So, constantly work to</span><span style=\"font-weight: 500;\"><a href=\"https://vividreal.com/how-to-increase-the-page-speed-of-your-website/\"> improve your website’s page speed</a>. </span>\n\n<span style=\"font-weight: 500;\">A quality user interface is equally important in improving user experience just like boosting its page spe</span><span style=\"font-weight: 500;\">ed. The website’s user interface should be designed to help the user find the information they need.  Clarity is a key aspect while effectively communicating a message. So, avoid using words or jargon that are unfamiliar to your audience. The purpose of creating your website was to make everything easily accessible for the website content consumers. So, do not forget the purpose while you intend to sound creative or clever. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Mobile Friendliness</b></span>\n\n<span style=\"font-weight: 500;\">We just now mentioned how important is the users’ digital experience. It is a crucial factor in determining your website’s SEO effectiveness.  And we also mentioned in the beginning that mobile internet users dominate the ones who use desktop. Mobile UX greatly influences your website rankings. Google prioritizes the mobile version of a page for indexing and ranking over the desktop version. It means that if your page doesn’t look good on a mobile device, or if the mobile version has less content, then the chances are high that you’ll lose your rankings in both mobile and desktop search results.</span>\n\n<span style=\"font-weight: 500;\">Websites that are not yet responsive, need to be turned to one immediately. Those websites which already have a responsive interface need to constantly work towards keeping it easy to read, grab people’s attention, and should be able to answer their questions or at least keep them entertained throughout. </span>\n\n<span style=\"font-weight: 500;\">Structure your content with H2-H3 subheadings that address questions behind queries triggering featured snippets, and modify the content structure better. Almost all local searches on search engines come from mobile devices. Thus it’s important to have a mobile version for your website to reach the most amount of people interested in your product.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Video Marketing &amp; SEO</b></span>\n\n<span style=\"font-weight: 500;\">Video content has boomed so much over the years that it has become a crucial part of your SEO strategy and digital marketing efforts. YouTube, the most popular video hosting platform from Google (itself) is the second-largest search engine after Google. </span>\n\n<span style=\"font-weight: 500;\">A larger section of internet users consumes informational content through videos, they use it to better understand products and services. This way, incorporating videos into your SEO strategy will improve brand engagement. Create YouTube videos that support the content in your website, it can also be content giving out information about the product/service your business offers. You may not rank in the first position in the SERP but could easily gain a lot of traffic to your website when Google indexes the video.  So, embed videos on the website and optimize it for the page’s width. </span>\n\n<span style=\"font-weight: 500;\">Once the video is embedded, ensure that it is optimized for search users. For that, use appropriate keywords in the description and headline of your video. Now, this will ensure that your video reaches the largest number of people who are interested in that subject. And transcribe the video for Google and screen readers to understand the content of the video. This will help in ranking the content better. </span><span style=\"font-weight: 500;\">Other than these, <a href=\"https://vividreal.com/10-tips-to-create-a-killer-video-content-strategy/\">you can create killer video content using these steps</a>.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Content-Length Determines Search Rankings</b></span>\n\n<span style=\"font-weight: 500;\">Nothing can beat quality content, agreed. But, you need to have a check on the quantity as well while uploading them.  Website containing long quality content gets more visibility, a better rank in the Google SERP. Although the ideal blog length is still a debate, the average length of blog articles of the top 10 results is at least 2000 words. But, this doesn’t mean any long content will rank easily. The content on the webpage must comprehensively answer the question the user asked as well as questions related to the main search query.  Lengthy content has the advantage of high dwell time, thereby convincing Google that users enjoy your content. This way, you can build your domain authority and  Google will increase your ranking for the search query. </span>\n\n<span style=\"color: #00ccff;\"><b>9. Data &amp; SEO</b></span>\n\n<span style=\"font-weight: 500;\">An efficient SEO strategy is a by-product of combining qualitative and quantitative data. Behavioral data of users along with the right tools for keyword research and website optimization can direct your SEO strategy in the right direction. This works well only when you select your data sources carefully and visualize your info by using data science.  It can accurately tell you why your customers are buying a particular product/service or behaving in a particular way after landing on your website.</span>\n\n<span style=\"font-weight: 500;\">Data science makes it easier for you to understand the buyer’s preferences, pain points, and create marketing campaigns that align with the needs of their audience. It can help in identifying referral sources of converting traffic,  pages that crawlers aren’t supposed to index, and the sources of unusual traffic. Not just that, it can verify loading time, indexing, bounce rate, response errors, and redirects with ease.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">SEO is growing stronger every day, and you need to keep up with that. New algorithms will keep coming your way, and you will have to run your website considering them all. SEO is a long term digital marketing strategy and you’ll need to be patient to see the leads coming. All you need to do is to constantly analyze your SEO strategy, and stay on top of the latest SEO trends to avoid getting left behind.</span>\n\n<span style=\"font-weight: 500;\">Do you still have questions? We’ve got you covered! We have <a href=\"https://vividreal.com/hire-seo-gurus/\">a team of SEO experts</a> to assist you with this. </span>', 'SEO Trends in 2020: How to Get on Top of Google Search?', '', 'publish', 'closed', 'open', '', 'seo-trends-in-2020-how-to-get-on-top-of-google-search', '', '', '2020-10-30 11:57:57', '2020-10-30 06:27:57', '', 0, 'https://vividreal.com/?p=9552', 0, 'post', '', 0),
(9553, 7, '2020-10-30 11:38:23', '2020-10-30 06:08:23', '', 'seo-trends-in-2020', '', 'inherit', 'closed', 'closed', '', 'seo-trends-in-2020', '', '', '2020-10-30 11:38:23', '2020-10-30 06:08:23', '', 9552, 'http://localhost/vividreal/wp-content/uploads/2020/10/seo-trends-in-2020.jpg', 0, 'attachment', 'image/jpeg', 0),
(9558, 7, '2020-11-10 12:10:27', '2020-11-10 06:40:27', '<span style=\"font-weight: 400;\">Ever encountered a 504 Gateway timeout error on your WordPress site? Has it resulted in making your site inaccessible to others? This could be very frustrating as well as energy-draining. You might be looking out for something exciting to work with and then you find out that the website is unable to deliver you what you are looking for. The worst scenario of this error is that this could appear, reappear itself multiple times unless and until you sit down and fix these issues manually which is even more time-consuming. Well, in this article we will read about ways to fix these issues. </span>\n\n<span style=\"color: #00ccff;\"><b>What are these 504 errors?</b></span>\n\n<span style=\"font-weight: 400;\">The very first step in fixing this is to analyze what these issues are and to understand why these errors come up. It is definitely bad for a brand or agency if they fail to deliver their content and accessibility of its website to its users at the right time. It’s rather annoying and will make the users lose trust in the brand and could post a major black mark to your reputation. </span>\n\n<span style=\"font-weight: 400;\">What is this error? 504 Gateway Error happens when your web server fails to get a response on time from any other server when it attempts to load your web page. This happens because your servers do not communicate with each other with the required speed. </span>\n\n<span style=\"font-weight: 400;\">When these types of errors occur, your web page displays messages like - 504 Gateway Timeout, Gateway Timeout Error, 504 Error, HTTP Error, Gateway Timeout (504), etc.</span>\n\n<span style=\"color: #00ccff;\"><b>How to troubleshoot them?</b></span>\n\n<span style=\"font-weight: 400;\">It might seem like a herculean task to fix 504 Gateway Timeout issues if you are not well acquainted with WordPress and it’s configurations and ways to</span><a href=\"https://vividreal.com/how-to-protect-your-wordpress-website-from-common-security-threats-vulnerabilities/\"><span style=\"font-weight: 400;\"> protect your sites from vulnerabilities</span></a><span style=\"font-weight: 400;\">. Let us look at some ways to fix these errors.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Try Reloading the page.</b></span>\n\n<span style=\"font-weight: 400;\">At times these errors could be simply because of temporary glitches in your WordPress server. For this, all you have to do is wait for a couple of minutes and then try reloading your page. If the issue doesn’t appear again, you need not do anything further to fix them. You can also press Ctrl + F5 to remove the browser cache of the page before reloading. While doing this, also try loading the page from a different browser to see if the issue still persists on your page. Along with that check with others if they can also access your page without any trouble.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Try turning off the Firewall of your network</b></span>\n\n<span style=\"font-weight: 400;\">Disable your firewall temporarily if you are using a DNS level website firewall. This will enable you to connect directly with your WordPress hosting server. If this helps in resolving the error, then you can infer that the firewall has been blocking the firewall IP address that was causing the trouble. Asking your firewall service provider for their list of IP addresses and informing your web host on whitelisting those IPs would help solve this matter. At times disabling the firewall could even show you the real server error notice.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Try turning off your VPN</b></span>\n\n<span style=\"font-weight: 400;\">If you are browsing using a VPN service, attempt disabling it. At times 504 errors could happen when your VPN server fails to get a response from your WordPress host server. </span>\n\n<span style=\"font-weight: 400;\">If after this the trouble gets fixed, you can understand that the reason behind the 504 Gateway Error was your VPN. If you still want to continue using a VPN, try switching to any other VPN server. If the error shows up again, it’s suggested that you contact your VPN service provider for further guidance.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Try changing your DNS servers</b></span>\n\n<span style=\"font-weight: 400;\">DNS servers enable your system to connect with different servers over the internet. If the DNS server that you use becomes incapable of connecting to your website, or if it is down for some reason, chances are high that you get a 504 Gateway error. To validate this you can simply try changing the DNS server your device is connected with. Try changing it and then try loading your page. If the error doesn’t come up again, the problem with your internet connection is fixed. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Try disabling the proxy of your network </b></span>\n\n<span style=\"font-weight: 400;\">Using your internet connection through a proxy server can also result in restricting your server to get a response from your WordPress website. Try your hand at using another internet connection or seek help from online services and see if the website went down exclusive in your case or with others as well. If it happens with you and not with others, you will have to change the settings of your network. You may further seek help from your internet service provider or any network admin for assistance in troubleshooting the gateway error for you.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Try clearing up the WordPress database</b></span>\n\n<span style=\"font-weight: 400;\">One reason that could trigger a 504 Gateway Error is the presence of a corrupt WordPress database. If so you will have to clean up your WordPress database for smoother functioning. You can get it done easily by optimizing the database of your WordPress account. Keep in mind that you should backup all your databases before you perform this or else you might lose them. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Try deactivating your WordPress Plugins and switch to your Default theme</b></span>\n\n<span style=\"font-weight: 400;\">The chances of plugins and themes to cause a 504 Gateway error is relatively less. Yet, if a certain plugin or theme creates too many requests to the server, chances are that a few of these requests might reduce your chances of getting a 504 Error. To check for this, you should deactivate all your WordPress Plugins using FTP. Once you get this done, look if the error still persists on your page. To locate which plugin caused the error, try activating them one by one and then see which one is causing the trouble. If this doesn’t work out, then check your WordPress Theme. </span>\n\n<span style=\"font-weight: 400;\">Still unable to resolve the Error? Well, then you probably have to try your hand in upgrading the hosting plan. But remember this should be your last option and resort to this only after you’ve tried all the above ways to fix your 504 Gateway Timeout error.</span>\n\n<span style=\"font-weight: 400;\">If you need professional guidance through the world of WordPress, get help from our team of </span><a href=\"https://vividreal.com/wordpress/\"><span style=\"font-weight: 400;\">WordPress maestros.</span></a>\n\n&nbsp;', 'Fix 504 Gateway Timeout Error on WordPress site', '', 'publish', 'closed', 'open', '', 'fix-504-gateway-timeout-error-on-wordpress-site', '', '', '2020-11-10 12:10:27', '2020-11-10 06:40:27', '', 0, 'https://vividreal.com/?p=9558', 0, 'post', '', 0),
(9561, 7, '2020-11-03 15:07:50', '2020-11-03 09:37:50', '', 'How-to-Fix-the-504-Gateway-Timeout-Error-on-Your-WordPress-Site', '', 'inherit', 'closed', 'closed', '', 'how-to-fix-the-504-gateway-timeout-error-on-your-wordpress-site', '', '', '2020-11-03 15:07:50', '2020-11-03 09:37:50', '', 9558, 'http://localhost/vividreal/wp-content/uploads/2020/11/How-to-Fix-the-504-Gateway-Timeout-Error-on-Your-WordPress-Site.jpg', 0, 'attachment', 'image/jpeg', 0),
(9567, 7, '2020-11-10 13:29:16', '2020-11-10 07:59:16', '<span style=\"font-weight: 500;\">JavaScript is a programming language that can be used to design interactive and dynamic web pages. It operates on the visitor’s computer and doesn’t need constant downloads from the website. JS is the only scripting language that is backed by all web browsers that handle client-side scripting. Another advantage of JS is that it doesn’t require any special program to create usable code, a basic plain editor is enough to write it. Most websites, even if they’re under easy-to-manage content management systems, tend to use some kind of JavaScript to add dynamic &amp; interactive elements to the website and improve the overall user experience. In this article, we’ll be discussing all you need to know about JavaScript SEO.</span>\n\n<span style=\"color: #00ccff;\"><b>What is JavaScript SEO?</b></span>\n\n<span style=\"font-weight: 500;\">JavaScript SEO is a part of </span><a href=\"https://vividreal.com/introduction-to-technical-seo/\"><span style=\"font-weight: 500;\">technical SEO</span></a><span style=\"font-weight: 500;\"> aimed at making JavaScript-heavy websites easy to crawl and index, as well as search-friendly, i.e, is to make your JavaScript-backed website searchable via Google. When optimizing for SEO, you don’t really have to learn JavaScript, instead, you need to know how Google handles JavaScript and how to troubleshoot issues. Even though most websites use JS, many underperform in Google because they don’t do JavaScript SEO properly. </span>\n\n<span style=\"color: #00ccff;\"><b>Some Basic Definitions </b></span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>HTML:</b></span><span style=\"font-weight: 500;\"> Hypertext Markup Language is the backbone, or the organizer of content, on a site. It organizes the code for elements that define the structure of the website, i.e, headings, paragraphs, list elements, etc. </span></li>\n 	<li><span style=\"color: #00ccff;\"><b>CSS: </b></span><b> </b><span style=\"font-weight: 500;\">Cascading Style Sheets are the design and style that are added to a website, making up the presentation layer of the page. </span></li>\n 	<li><b><span style=\"color: #00ccff;\">JavaScript:</span> </b><span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 500;\">JavaScript is a programming language</span><span style=\"font-weight: 500;\"> that makes web pages interactive and dynamic. </span></li>\n 	<li><span style=\"color: #00ccff;\"><b>AJAX:</b></span><span style=\"font-weight: 500;\"> AJAX is Asynchronous JavaScript and XML. It basically updates website content without refreshing the whole page. It also enables web applications and servers to communicate without intruding on the current page. </span></li>\n 	<li><b><span style=\"color: #00ccff;\">DOM:</span> </b><span style=\"font-weight: 500;\">Document Object Model helps Google analyze and understand webpages. The browser initially receives an HTML document, the contents are parsed within this document and additional resources, such as images, CSS, and JavaScript files are fetched. A structured, organized version of the webpage’s code formed after this is called DOM. </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Why Google (and Other Search Engines) Find Difficulties with JavaScript?</b></span>\n\n<span style=\"font-weight: 500;\">Usually, while crawling a normal website, Googlebot downloads the HTML file,  extracts the links from the source code, and visits them simultaneously. They also download CSS files and send every downloaded resource to Google’s Indexer, which then indexes the page.  But, things become a bit complicated when it comes to crawling a JavaScript-based website. Here, Googlebot will not find links in the source code immediately after downloading the HTML file, since they are only injected after executing JavaScript. Once the CSS and JS files are downloaded, the Googlebot uses the Google Web Rendering Service (WRS) to parse, compile, and execute JavaScript. This WRS  fetches the data from external APIs, from the database, etc and the indexer finally indexes it</span><span style=\"font-weight: 500;\">.</span>\n\n<span style=\"font-weight: 500;\">But rendering and indexing can go wrong in JavaScript websites. As you would have noticed in the above-mentioned steps, the process gets complicated when JavaScript is involved. Parsing, compiling, and running JavaScript files is a time-consuming process for both users as well as Google (and other search engines). For JS based websites, Google is not allowed to index the content until the website is fully rendered. While the rendering process also involves discovering new links, Google would find it difficult to discover any links on a page before the page is rendered.</span>\n\n<span style=\"color: #00ccff;\"><b>Googlebot doesn’t Crawl Like Your Browser </b></span>\n\n<span style=\"font-weight: 500;\">Googlebot works just like a browser by visiting web pages, but it is not typically a browser. Googlebot declines user permission requests, for instance,  it will deny video auto-play requests. Resources like cookies, local, and session storage are cleared across page loads. Thus, if the website content relies on cookies or other stored data, Google won’t pick it up. Another difference between the two is that, while browsers download all the resources (such as images, scripts, stylesheets), Googlebot may not choose to do the same. </span>\n\n<span style=\"font-weight: 500;\">Since Google optimizes its crawlers for performance, it may not load all the resources from the server and may not even visit all the pages that it encounters. Google algorithms try to identify if a resource is necessary from a rendering point of view. And, resources may not get fetched by Googlebot if the algorithm fails to detect it. </span>\n\n<span style=\"color: #00ccff;\"><b>How to Make JavaScript SEO Friendly?</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Recheck robots.txt so that Search Engines See Your JavaScript</b></span>\n\n<span style=\"font-weight: 500;\">Always start with checking your robots.txt file and meta robots tag to make sure someone hasn’t blocked the bots accidentally. Robots.txt provides Google with search engines with appropriate crawling opportunities. Blocking JS will make the page appear differently to web crawlers than it does to users. This leads to different user-experience for search engines, and Google can end up interpreting such actions as cloaking. </span>\n\n<span style=\"font-weight: 500;\">To avoid this from happening, it is better to provide web crawlers with all the resources they need to see web pages in the exact same manner as users. So, it is better to discuss with your developers and decide together which files should be hidden from search engines, and which of them should be made accessible.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Use HTTP Status Codes to Interact with Bots</b></span>\n\n<span style=\"font-weight: 500;\">Bots determine what went wrong during the crawling process using HTTP status codes. Meaningful status codes can be used to convey bots the message that a certain web page should not be crawled or indexed, such as a page requiring a login. In such instances, a 401 HTTP status code can be used. These codes can be used to inform bots if a certain page has been shifted to a new URL, instructing it to index the page accordingly. </span>\n\n<span style=\"font-weight: 500;\">Have a look at some most commonly used HTTP status code:</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">401/403: Page unavailable due to permission issues.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">301/302: Page now available at a new URL.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">404/410: Page unavailable now.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">5xx: Issues on the server-side.</span></li>\n</ul>\n</li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>3. Check Your JavaScript Code’s Compatibility with Different Browsers</b></span>\n\n<span style=\"font-weight: 500;\">Different browsers use different APIs. Your website’s JS code needs to be compatible with these APIs to work perfectly under any browser. The JS code needs to be written considering it’s compatible with browsers of all kinds. Consider the various features and limitations of most common bots (at least of Google and Bing), and write the code. Entrust a team to identify and fix JavaScript issues that may be hindering indexing or display of your page on search engines. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Try Search Friendly Loading</b></span>\n\n<span style=\"font-weight: 500;\">Images affect a website’s bandwidth and performance, but it is a resource that can’t be excluded as well. Try something like a lazy-loading where images are loaded later, but in a search-friendly manner. Ensure that you do it correctly without ending up hiding content from the search engine. You can use a JavaScript library since it supports the loading of content when it enters the viewport.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Test Your Website Frequently</b></span>\n\n<span style=\"font-weight: 500;\">Although Google is able to crawl and understand many forms of JavaScript, it is still recommended to conduct some testing frequently. There are two basic steps to detect breaks in the website. One is to check whether the content on your webpages appears in the DOM and the other is to test a couple of pages to make sure that Google is able to index your content.</span>\n\n<span style=\"font-weight: 500;\">Sometimes, Google may not be able to see your content and JavaScript in your robots.txt and analyze it properly. In such cases, consider manually checking parts of your content and fetching them with Google to see if the content appears. Simply test Googlebot\'s ability to fetch your page using the URL Inspection tool to run a live test of the page.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Use HTML Snapshots</b></span>\n\n<span style=\"font-weight: 500;\">An HTML snapshot is a capture of a webpage, displaying contents of the page after it has been completely parsed, interpreted, and rendered by the browser. These help search engines in situations when they cannot grasp the JavaScript on your website. The snapshots will make the content interpretable and thus indexable without the need of executing any JavaScript code. </span>\n\n<span style=\"font-weight: 500;\">Google strives to feel the exact same experience as a viewer does. HTML snapshots help Google with it. Thus, it is better to return HTML snapshots to search engine crawlers. With all that being said, use HTML snapshots only when there is something wrong with JavaScript, and it isn’t possible to contact your support team.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Site Latency</b></span>\n\n<span style=\"font-weight: 500;\">Usually, when a browser creates DOM using the received HTML document, it loads the majority of resources exactly as they are mentioned in the HTML document. But, when the large files mentioned on top of the HTML code loads, it automatically delays loading other resources. Placing important sections of the content above the fold is the key idea that Google’s critical rendering path focuses. It appreciates loading content that are crucial to people. </span>\n\n<span style=\"font-weight: 500;\">There could be render-blocking JavaScript that pulls down the website loading speed. They are hindering the page’s speed, which otherwise would have appeared faster. These can be detected by analyzing results from tools like  Page Speed Insights or other similar tools. </span><span style=\"font-weight: 500;\"> If you find it difficult to do so, we have <a href=\"https://vividreal.com/hire-seo-gurus/\">an amazing team of SEO experts</a> who can help you go through this. </span>\n\n<span style=\"font-weight: 500;\">You can resolve this issue to an extent by adding JavaScript in the HTML and using the ‘async’ attribute to make your JavaScript asynchronous. But, remember to follow the basic rules of JavaScript. For instance, while you modify the code, things would go wrong if the script’s order of precedence gets altered (referring to files that weren’t loaded before within the code). </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">JavaScript is a powerful tool to build websites interactively. JavaScript and SEO can go well together if it’s rightly implemented. Ensure that the Javascript you use on the website is easily accessible to Google by carrying out meticulous testing. Understand how search engine bots are designed to crawl and index web content and try implementing the approaches we mentioned in this article. </span>\n\n<span style=\"font-weight: 500;\">Still confused? We’ve got <a href=\"https://vividreal.com/hire-seo-gurus/\">a team of SEO experts</a> to help you. They’ll be glad to help you out!</span>', 'JavaScript SEO: The Things You Need to Know', '', 'publish', 'closed', 'open', '', 'javascript-seo-the-things-you-need-to-know', '', '', '2020-11-10 13:29:16', '2020-11-10 07:59:16', '', 0, 'https://vividreal.com/?p=9567', 0, 'post', '', 0),
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(9577, 7, '2020-11-10 16:04:50', '2020-11-10 10:34:50', '<span style=\"font-weight: 500;\">Consumers these days are so immune to ads that there arose a need for marketers to hit them with a striking offer to make an impact. The need for more relevant and targeted ads brought in the Facebook Dynamic Ads. It is an “ideal” kind of ad for advertisers since it allows them to send personalized ads that are relevant to each prospect/customer. Dynamic Ads look similar to other ads that appear on Facebook, Instagram, Messenger, and the Audience Network. This allows you to create a template that automatically uses images and details from your data feed for things you’d like to advertise. It uses the help of Facebook pixel or SDK to show ads to people. The audience is traced and targeted by picking the ones who have already shown interest in your business by taking actions you care about on your site. </span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be discussing the benefits of Dynamic ads, how it works, and the steps to create an amazing one for yourself. </span><span style=\"font-weight: 500;\">And if this gets too complicated, and if you need some help, we’ve got <a href=\"https://vividreal.com/facebook-ad-campaigns/\">a team of Facebook Ads Experts</a> to support you. </span><span style=\"font-weight: 500;\">Okay, enough of that, read on.</span>\n\n<span style=\"color: #00ccff;\"><b>Benefits of Using Dynamic Ads</b></span>\n\n<span style=\"color: #00ccff;\">Personalized Ad Content:</span> <span style=\"font-weight: 500;\">Dynamic product ads only display specific &amp; relevant products and promotions to website users who visited your website. This approach makes it appear like a personalized ad for each individual who views it. This improves the scope for prospects to convert into customers.</span>\n\n<span style=\"color: #00ccff;\">Exclude, Up-Sell, Cross-Sell if Needed:</span> <span style=\"font-weight: 500;\">The dynamic ads can be targeted by excluding the people who have already purchased from you. This will help you save money considerably on the ad spent. The next thing you can do is to up-sell &amp; cross-sell the products you offer. This will increase your brand value and sales in the long run.  </span>\n\n<span style=\"color: #00ccff;\">Cross-Device Targeting:</span> <span style=\"font-weight: 500;\">Dynamic ad isn’t limited by the device used. It will keep showing ads on the mobile phone even if the prospect interacted or showed some form of interest through a desktop device earlier. </span>\n\n<span style=\"color: #00ccff;\">Drive Targeted Social Traffic:</span> <span style=\"font-weight: 500;\">It ensures that the user traffic is oriented towards purchases rather than simply browsing.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Get Started with Dynamic Ads?</b></span>\n\n<span style=\"color: #00ccff;\">Facebook Pixel, Facebook SDK:</span> <span style=\"font-weight: 500;\">The Facebook pixel code, when placed/ installed on your website, will track, measure, optimize, and build audiences for your Facebook Ad campaigns. And the SDK will work on your mobile app ads. Start with installing Facebook pixel on your website. Go to “Ads Manager” and click on “Pixels”, later hit the “Create a Pixel” button. Following this step, you’ll get to see a code that needs to be placed on the header section of your website. To check if your pixel is working or not, click on send traffic. And it will display the status as “Active” if it works.</span>\n\n<span style=\"color: #00ccff;\">Add Events:</span> <span style=\"font-weight: 500;\">Next, you need to add events. Events can be any common action that users tend to take on your website such as viewing a product, filling a sign-up form, or making a purchase. </span><span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 500;\">Choose the event that you want to optimize for (View Content, Add To Cart, Add To Wishlist, or Purchase) and set the conversion window to one that suits your needs. Setting up the events helps pixel capture the most important events that you want to track for your business. </span>\n\n<span style=\"color: #00ccff;\">Create a Product Catalogue:</span><span style=\"font-weight: 500;\"> To get started with Dynamic ads, the advertisers need to create a product feed that lists all their products in a file following a specific format ( describing its pricing, availability, and descriptions). This product feed file is used for feeding the product and its details to the product catalog. You can use a .csv, .tsv, or .xml file or a third-party feed provider to create a data feed based on your eCommerce platform.</span>\n\n<span style=\"font-weight: 500;\">For creating a product catalog, visit the “Ads Manager” and select “Catalog” under “Assets”. Under the  Catalogue Manager, choose the category that best describes your business. </span>\n\n<span style=\"font-weight: 500;\">Decide on how you plan to upload the data, i.e, if your product information is going to be uploaded using a form, data feed, or Facebook pixel or by connecting to the e-commerce platform to import your products automatically. You can go for manual uploads only if you operate a smaller business. Large scale businesses can save a lot of time and effort with automatic imports from the e-commerce platform. </span>\n\n<span style=\"font-weight: 500;\">Upload your product feed and name your product catalog by clicking the “Create” button. After this step, you’ve successfully set up your Facebook Dynamic Product. Now, it’s time to set up the  Facebook Dynamic Product Ad.</span>\n\n<span style=\"color: #00ccff;\">Set Up the Campaign:</span> <span style=\"font-weight: 500;\">While setting up the Dynamic ads campaign, choose the  “Catalogue sales” as the campaign’s objective. Under the ad set, you need to create a product set. The product set is a subset of your product catalog, carrying the list of products that will be displayed through the campaign. </span>\n\n<span style=\"font-weight: 500;\">After creating the product set, the audience needs to be set. It is advised to start with a broad audience so that Facebook can have campaigns and user feedback data. Doing so will help Facebook decide the people who see the products, and the product they see through the ad. You can go for the option “Show relevant products to prospective customers, even if they haven’t visited your website or app”. This will help you run a prospecting campaign where you can reach new people. And if you want to remarket to existing visitors, use the option “Retarget products to people who have visited your website or app”. </span>\n\n<span style=\"font-weight: 500;\">If you choose to retarget, you’ll be provided with four different options. They are:</span>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\">View or added to cart but not purchased:</span> <span style=\"font-weight: 500;\">This option allows you to promote products to users who viewed a product or added products to the cart but not purchased within a specified time window (i.e. days, week, or month).</span></p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\">Added to cart but not purchase:</span> <span style=\"font-weight: 500;\">This option can be used for promoting products to users who added products to their cart at a specified period.</span></p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\">Upsell products:</span> <span style=\"font-weight: 500;\">The product can be promoted to people who viewed it from a particular set and then see it from another set at a specified period. </span></p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\">Cross-sell products:</span><span style=\"font-weight: 500;\"> This option can be used to show your past customers other complimentary products they can purchase.</span></p>\n<span style=\"font-weight: 500;\">If you choose to Show relevant products to prospective customers, then you’ll need to go deep into the buyer persona and further refine the audience.</span>\n\n<span style=\"font-weight: 500;\">Now it’s time to fill in the information regarding the budget and bidding. Although the budget depends on your products and goals, you can’t go below the minimum daily budget of $5.00. Set the optimization for ad delivery to “Link clicks” and hit the “Continue” button.</span>\n\n<span style=\"font-weight: 500;\">Choose the Facebook business page and Instagram account you want to use to run your campaign. Next, when you choose the ad format, consider the type of image you use in the product feed. Usually, landscape images go well with the single image ad format while vertical images will look better with the carousel ad format. </span>\n\n<span style=\"font-weight: 500;\">To insert the ad copy, you can use the ‘+’ button inside each box to pull a catalog field from your product feed instead of manually entering the product name, description, or any other product information. Finally, confirm when you’re done.</span>\n\n<span style=\"color: #00ccff;\"><b>How do Facebook Dynamic Ads Work?</b></span>\n\n<span style=\"font-weight: 500;\">Once the codes are set up, the pixel and SDK track your visitors. It helps Facebook gain insights from their actions on your website and mobile app. The information regarding the ones who visited your website, but didn’t make a purchase will be sent to Facebook. The Facebook pixel and the catalog work together to identify the people who viewed the product on your website. </span>\n\n<span style=\"font-weight: 500;\">These people are added as an audience in the Dynamic ad campaign by Facebook, and the ad featuring the products they showed interest (both same &amp; similar products) would be displayed to them once they log in to Facebook. The ad gives them an option to buy the product from the website by clicking on the ad itself. </span>\n\n<span style=\"font-weight: 500;\">The next important feature of Dynamic ads is that you can target people based on their browsing history. These are people who may not have visited your website but would have viewed and purchased related products. Facebook does the same thing here too, they display them with similar products or services from the catalog you uploaded to the platform.</span>\n\n<span style=\"font-weight: 500;\">Apart from these, Facebook Dynamic ads also introduce your product to a wider set of people (who may not have even interacted with your website) by using broad audience targeting. </span>\n\n<span style=\"color: #00ccff;\"><b>Facebook Dynamic Ads Optimization</b></span>\n\n<span style=\"color: #00ccff;\"><b>Segment Users Wisely </b></span>\n\n<span style=\"font-weight: 500;\">Segment users who view your product page from users who add your product to the cart. There is a great amount of difference between the ones who simply view a product and the ones who add it to the cart. The ones who simply view the product may be window shopping or comparing prices and not exactly in a mood to buy it. Such users should be fed with ads that will help them know your brands more rather than forcing them through the sales funnel. While someone who adds the product to the cart has a better possibility of buying since they are ready or close to making a purchase. </span>\n\n<span style=\"font-weight: 500;\">You can use Facebook’s custom combination to segment the audience so that you can show relevant ads to the different segments of the audience. With this feature, you can create a list of visitors who viewed your product but did not add it to the cart. Further, you can create relevant and targeted ad campaigns for them.</span>\n\n<span style=\"color: #00ccff;\"><b>Customize the appearance of your Dynamic Ads</b></span>\n\n<span style=\"font-weight: 500;\">In a news feed that is filled with ads that look the same, it is difficult to grab your ad viewer’s attention. So, create and apply custom templates to make your ad stand out and get instantly noticed. </span>\n\n<span style=\"color: #00ccff;\"><b>Test your Ad Copy &amp; Keep Your Ads Fresh</b></span>\n\n<span style=\"font-weight: 500;\">Every element in the ad copy needs to be attractive and click-worthy.  This will help you keep the CTR and conversion rates high. The ad copy must be written to promote the product benefits and match the product image &amp; product page. </span>\n\n<span style=\"font-weight: 500;\">If you’re placing a CTA button, try using a message that invokes a sense of urgency in the ad viewer’s mind. You can use action words and your creativity here, but make sure that it is kept concise without losing its focus on the particular stage of your sales funnel.   </span>\n\n<span style=\"color: #00ccff;\"><b>Use Eye-Catchy Images</b></span>\n\n<span style=\"font-weight: 500;\">Mostly, people may not have the time and patience to stop by and read the ad copy right away. But, if the ad creative used is good enough to catch the ad viewer’s attention, the ad copy will be read. Use images that are of good quality, sized correctly, and possibly placed on a white background. The ad viewer’s focus falls exactly on the product you’re marketing with such images. You can test with different images to get the best one that brings in the most conversions.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Facebook Dynamic ads are a great way to reach people, persuade them, and make business. Their personalized approach helps you hit the right target. It saves a lot of your time and effort.  Further, boost ROAS, increase KPIs, and decrease CPAs. All you need to do is to execute it properly and keep an eye on its frequency. </span>\n\n<span style=\"font-weight: 500;\">Facebook Dynamic ads must be part of your marketing strategy checklist. If you haven’t done it yet, don’t waste your time and start today!</span>\n\n<span style=\"font-weight: 500;\">Did you feel lost somewhere? Don’t worry, we’ve got you covered. We’ve got an amazing <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Facebook advertising team</a> to help you out.</span>', 'The Complete Guide to Facebook Dynamic Ads', '', 'publish', 'closed', 'open', '', 'the-complete-guide-to-facebook-dynamic-ads', '', '', '2020-11-10 16:04:50', '2020-11-10 10:34:50', '', 0, 'https://vividreal.com/?p=9577', 0, 'post', '', 0),
(9578, 7, '2020-11-10 14:06:07', '2020-11-10 08:36:07', '', 'Create Events', '', 'inherit', 'closed', 'closed', '', 'create-events', '', '', '2020-11-10 14:06:07', '2020-11-10 08:36:07', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/Create-Events.png', 0, 'attachment', 'image/png', 0),
(9579, 7, '2020-11-10 14:07:01', '2020-11-10 08:37:01', '', 'How do you want to add products to your catalog', '', 'inherit', 'closed', 'closed', '', 'how-do-you-want-to-add-products-to-your-catalog', '', '', '2020-11-10 14:07:01', '2020-11-10 08:37:01', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/How-do-you-want-to-add-products-to-your-catalog.png', 0, 'attachment', 'image/png', 0),
(9580, 7, '2020-11-10 14:08:51', '2020-11-10 08:38:51', '', 'Audience', '', 'inherit', 'closed', 'closed', '', 'audience', '', '', '2020-11-10 14:08:51', '2020-11-10 08:38:51', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/Audience.png', 0, 'attachment', 'image/png', 0),
(9581, 7, '2020-11-10 14:10:14', '2020-11-10 08:40:14', '', 'unnamed', '', 'inherit', 'closed', 'closed', '', 'unnamed', '', '', '2020-11-10 14:10:14', '2020-11-10 08:40:14', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/unnamed.png', 0, 'attachment', 'image/png', 0),
(9582, 7, '2020-11-10 14:12:09', '2020-11-10 08:42:09', '', 'Show relevant products', '', 'inherit', 'closed', 'closed', '', 'show-relevant-products', '', '', '2020-11-10 14:12:09', '2020-11-10 08:42:09', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/Show-relevant-products.png', 0, 'attachment', 'image/png', 0),
(9583, 1, '2020-11-10 14:12:55', '2020-11-10 08:42:55', '', 'Ad copy Text', '', 'inherit', 'closed', 'closed', '', 'ad-copy-text', '', '', '2020-11-10 14:12:55', '2020-11-10 08:42:55', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Ad-copy-Text.png', 0, 'attachment', 'image/png', 0),
(9584, 1, '2020-11-10 14:13:45', '2020-11-10 08:43:45', '', 'Facebook Custom Combination', '', 'inherit', 'closed', 'closed', '', 'facebook-custom-combination', '', '', '2020-11-10 14:13:45', '2020-11-10 08:43:45', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Facebook-Custom-Combination.png', 0, 'attachment', 'image/png', 0),
(9585, 7, '2020-11-10 14:18:53', '2020-11-10 08:48:53', '', 'Facebook-Dynamic-Ads', '', 'inherit', 'closed', 'closed', '', 'facebook-dynamic-ads', '', '', '2020-11-10 14:18:53', '2020-11-10 08:48:53', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/Facebook-Dynamic-Ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(9598, 7, '2020-11-19 10:43:51', '2020-11-19 05:13:51', '<span style=\"font-weight: 400;\">Have you been using the default embed feature on your WordPress site to embed content from Facebook and discovered that it doesn’t function the way it used to? Congo, this is just the right article for you. We will discuss everything you need to know about this modification and also the possible ways to fix this issue. Let us get started.</span>\n\n<span style=\"color: #00ccff;\"><b>What’s the modification- When and Why?</b></span>\n\n<span style=\"font-weight: 400;\">It was announced that starting from October 24th, you can no longer embed Facebook content automatically in WordPress with the use of the default method. What triggered this was the change brought in the Facebook API which went against the open web API nature of oEmbed. The new Facebook oEmbed API required to meet several aspects and the only way in which you could embed Facebook content was by complying with these requirements. As a response to these guidelines, WordPress decided to remove Facebook from its trusted oEmbed source. Given below were the requirements put forth by Facebook -:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User will have to possess a Developer account on Facebook</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Requires a registered Facebook App to generate a unique app ID.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">oEmbed Product should be enabled for the registered Facebook App.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An App Access or Client Access token has to be generated.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook App should be set to Live mode.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>What Happens to Embeds now?</b></span>\n\n<span style=\"font-weight: 400;\">Your oEmbed responses will be cached by WordPress in its database under the hidden oEmbed_cache under post types or under the post meta. The contents of the embeds would continue to preview on your website since WordPress won’t be purging these values by default. But, if you delete them from your database manually, then they will be purged. So, all the Facebook embeds you added before the deadline date i.e the 24th of October will remain even after the date of depreciation. The fallback embeds will remain, appearing as small excerpts of a maximum of 120 characters within blockquotes. This will also include links to the respective authors and the original sources and just that, no other details or content would appear beyond that. Only the clickable links that will take you to the Facebook content would stay.</span>\n\n<span style=\"font-weight: 400;\">Given below is how your embeds would appear after the 24th of October.</span>\n\n<img class=\"wp-image-9610 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-inner-img-1-2-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>How to Fix them?</b></span>\n\n<span style=\"font-weight: 400;\">Now that we are acquainted with ‘what’ and ‘why’ related matter of this issue, let us address the core of this article - How to fix this Facebook oEmbed issue in WordPress? WordPress has enabled a few third-party plugins in solving this issue by which you can initiate the process of restoring your Facebook embeds the way it was previewed before.</span>\n\n<span style=\"color: #00ccff;\"><b>oEmbed Plus </b></span>\n\n<span style=\"font-weight: 400;\">oEmbed plus plugin helps you to restore the Facebook embeds in the block editor. If you are a developer who would prefer going through the complicated procedures of registering a Facebook app for every client site and restoring its functionalities, this plugin would help you in doing that. Once you are done setting up everything, the existing embedded content in your site will continue to show up and it will work the way it was before and Facebook will start using the newly authenticated API.</span>\n\n<span style=\"color: #00ccff;\"><b>Jetpack </b></span>\n\n<span style=\"font-weight: 400;\">This is also a relatively simple means to embed your Facebook posts to your WordPress site. Jetpack has also partnered with Facebook to create and provide an easier transition that will enable you to embed your Facebook posts to continue to display the way it used to be. All that you need to do is to connect your site to Jetpack and they will assist you with embedding your posts and handling things in the backdrop for you, making things even more convenient and manageable for you.  </span>\n\n<img class=\"wp-image-9608 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Jetpack-1-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Smash Balloon </b></span>\n\n<span style=\"font-weight: 400;\">The Smash Balloon plugin enables you to have two separate free plugins that can help you solve issues related to embeds. With the help of this plugin, you can be free of the complex set of procedures of registering a Facebook developer account or creating the app. Smash Balloon has an existing API key that is needed for creating custom feeds. You need not possess additional authentication to restore your embedded content. Once you install the plugin, just go to the oEmbed navigation menu. Then finish off by clicking on the ‘Connect’ button. Smash Balloon is extremely user-friendly and if you are already using them, you just need to update it to its latest version to avail of this service.</span>\n\n<span style=\"font-weight: 400;\"><img class=\"wp-image-9611 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Smash-balloon-1-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" /></span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Custom Facebook Feed Plugin </b></span>\n\n<span style=\"font-weight: 400;\">This plugin is very user friendly, you can avail it completely customized and it will also let you in displaying Facebook feeds unlimited from your page or group. It has features that will enable you to match the feel and look of your website with a lot of options through customization. </span>\n\n<span style=\"font-weight: 400;\">If you feel that things are getting out of hand in handling your WordPress Site, fret not. Vividreal solutions can assist you by providing you with the</span><a href=\"https://vividreal.com/wordpress/\"> <span style=\"font-weight: 400;\">best WordPress website development services</span> </a><span style=\"font-weight: 400;\">to fix all your worries.</span>\n\n<span style=\"color: #00ccff;\"><b>Final Thoughts</b></span>\n\n<span style=\"font-weight: 400;\">If you wish to continue embedding your Facebook posts to your WordPress site, we suggest installing any of the plugins mentioned above to continue displaying your content on the site. There is more than one option for plugins and you can choose one that you feel will benefit you the most. </span>\n\n<span style=\"font-weight: 400;\">If you find this article to be informative and interesting, </span><a href=\"https://vividreal.com/blog/\"><span style=\"font-weight: 400;\">continue reading through our other blogs</span></a><span style=\"font-weight: 400;\">. We post articles that will guide you in troubleshooting various issues in the virtual arena. </span>', 'How to Fix Facebook oEmbed Issue in WordPress', '', 'publish', 'closed', 'open', '', 'how-to-fix-facebook-oembed-issue-in-wordpress', '', '', '2020-11-19 10:43:51', '2020-11-19 05:13:51', '', 0, 'https://vividreal.com/?p=9598', 0, 'post', '', 0),
(9599, 1, '2020-11-12 12:28:44', '2020-11-12 06:58:44', '', 'Fix-the-Facebook-oEmbed-Issue-inner-img', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-inner-img', '', '', '2020-11-12 12:28:44', '2020-11-12 06:58:44', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-inner-img.jpg', 0, 'attachment', 'image/jpeg', 0),
(9600, 1, '2020-11-12 12:29:21', '2020-11-12 06:59:21', '', 'Jetpack', '', 'inherit', 'closed', 'closed', '', 'jetpack', '', '', '2020-11-12 12:29:21', '2020-11-12 06:59:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Jetpack.jpg', 0, 'attachment', 'image/jpeg', 0),
(9601, 1, '2020-11-12 12:29:39', '2020-11-12 06:59:39', '', 'Smash-balloon', '', 'inherit', 'closed', 'closed', '', 'smash-balloon', '', '', '2020-11-12 12:29:39', '2020-11-12 06:59:39', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Smash-balloon.jpg', 0, 'attachment', 'image/jpeg', 0),
(9603, 1, '2020-11-12 12:30:27', '2020-11-12 07:00:27', '', 'Fix-the-Facebook-oEmbed-Issue-in-WordPress', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-in-wordpress', '', '', '2020-11-12 12:30:27', '2020-11-12 07:00:27', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-in-WordPress.jpg', 0, 'attachment', 'image/jpeg', 0),
(9608, 1, '2020-11-12 13:00:04', '2020-11-12 07:30:04', '', 'Jetpack', '', 'inherit', 'closed', 'closed', '', 'jetpack-2', '', '', '2020-11-12 13:00:04', '2020-11-12 07:30:04', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Jetpack-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(9610, 1, '2020-11-12 13:24:30', '2020-11-12 07:54:30', '', 'Fix-the-Facebook-oEmbed-Issue-inner-img', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-inner-img-2-2', '', '', '2020-11-12 13:24:30', '2020-11-12 07:54:30', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-inner-img-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(9611, 7, '2020-11-12 13:24:57', '2020-11-12 07:54:57', '', 'Smash-balloon', '', 'inherit', 'closed', 'closed', '', 'smash-balloon-2-2', '', '', '2020-11-12 13:24:57', '2020-11-12 07:54:57', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Smash-balloon-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(9615, 7, '2020-12-04 16:25:37', '2020-12-04 10:55:37', '<span style=\"font-weight: 400;\">To all the Analytics enthusiasts out there, Microsoft recently announced a free analytics tool named ‘Clarity’. Hurray!!! With this new tool, you can get to see what exactly your users are doing on your website, that too by respecting the privacy of users at the same time as well. In this article, we will get to know more about what this new tool is all about, its features and advantages.</span>\n\n<span style=\"color: #00ccff;\"><b>What is Microsoft Clarity?</b></span>\n\n<span style=\"font-weight: 400;\">Microsoft Clarity is a free analytics tool developed by Microsoft that will provide you with insights into how your users are interacting with a particular site. It will help you understand the performance of the data on your website, provide you with metrics related to engagements, and information on debugging for improving the quality of your web page. The best part of this is that there will be an absence of traffic caps. Even the sites with a million visitors per day can use this tool. It is optimized in a way, not to slow websites down. </span>\n\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">Microsoft Clarity is designed in a way to have comparatively fewer impacts on page load times. This will enable you to ensure that users who navigate to your site will not have to wait for the pages to load. Clarity is also capable of handling the traffic on your site with zero additional cost charged to you. </span>\n\n<span style=\"color: #00ccff;\"><b>Key Features of Microsoft Clarity</b></span>\n\n<span style=\"font-weight: 400;\">There are 3 key features for Microsoft Clarity - Sessions Playback, Heatmaps, and Insights Dashboard. All these features provide site owners with the benefit of getting a detailed understanding of user engagements, replays of individual sessions, and a dashboard to obtain an overall view of the interaction of users along with a set of filters with which the site owners can customize their preferences. We will see what these features are in detail. </span>\n\n<span style=\"color: #00ccff;\"><b>Sessions Playbacks - </b></span>\n\n<span style=\"font-weight: 400;\">Microsoft Clarity has a screen, displaying sessions playback which will enable the publisher in replaying the page visits of every visitor. Here, you can see where exactly the cursors were clicked, on what places did the visitor scroll and pause, or any other subsequent clicks they have made to other pages. It is in the middle session of the panel where the timeline on sessions is displayed. It will be like playing a movie on the page that was visited and the elements of the page they interacted with. There would be a Filter button displayed on the top where you can opt for a number of different types of data. When you click on the Filter button, you will get to see an entire web page with different filter options from which you can customize what you wish to see and isolate certain data that you do not wish to see. </span>\n\n<span style=\"font-weight: 400;\">There are several filters you can choose from while setting your playback.</span>\n\n<img class=\"wp-image-9618 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Recordings-1-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<img class=\" wp-image-9619 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Recordings-2-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<span style=\"color: #00ccff;\"><b>Heatmaps - </b></span>\n\n<span style=\"font-weight: 400;\">This analytic feature will display where exactly the visitor clicked on your website. This is beneficial as it shows what all elements from your page are being clicked. This can imply how far does a user get on your page and you can get hints on why and how they reached up till there. There are two types of Heatmaps in Clarity - Clickmaps, and Scrollmaps. Clickmap helps in pointing out the content on your web page that the visitors interacted the most and Scrollmap will point out if the visitors are getting to see what you really want them to in your site. It is said that Clarity will be featuring an option to display scrolling metrics in the future. Tracking scrolling is important especially when it comes to mobiles and handsets. This is because it will help you in understanding the dimensions of engagements concerning the element of time. </span>\n\n<img class=\" wp-image-9620 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Heatmaps-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<span style=\"font-weight: 400;\">The Filters available in Heatmap is given below.</span>\n\n<img class=\"wp-image-9621 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/11/Heatmap-3-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<span style=\"color: #00ccff;\"><b>Insights Dashboard -  </b></span>\n\n<span style=\"font-weight: 400;\">This dashboard on insights will provide you with an overview of metrics about the performance and behavior of your users and site visitors. The dashboard contains aggregate metrics that will help you to attain an all-encompassing understanding of your </span><a href=\"https://vividreal.com/10-ways-to-drive-your-website-traffic-in-2020/\"><span style=\"font-weight: 400;\">site traffic</span></a><span style=\"font-weight: 400;\">. With a glance, you will get to see the number of users who were clicking on non-existent links. It will also give you the number of people who scrolled up and down your page searching for something, that is mostly looking out for something they couldn’t see on your site. You will also get to see other pieces of information like the number of errors occurring on your clients and the average time a user spends while navigating through your site. Microsoft also provides filters that will let you zoom on certain data.</span>\n\n<span style=\"font-weight: 400;\">This is how your dashboard will be in Microsoft Clarity.</span>\n\n<img class=\" wp-image-9622 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Dashboard-1-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<img class=\" wp-image-9623 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/11/Dashboard-2-300x171.jpg\" alt=\"\" width=\"700\" height=\"399\" />\n\n<span style=\"color: #00ccff;\"><b>Other Advantages of Microsoft Clarity</b></span>\n\n<span style=\"font-weight: 400;\">Apart from the key features Microsoft Clarity have some more beneficial features that will help you make it more reliable and flexible to use. We will take a look at those features now. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Focus on Privacy </b></span>\n\n<span style=\"font-weight: 400;\">Clarity is designed in a way to keep the privacy of users on focus. This enables the publishers to obtain actionable data without violating the privacy of the site visitors. Microsoft confirms that they are GDPR compliant in terms of data controller for the visitors to their site and the processor for the data that is gathered by Clarity script for your sites. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Diverse Filtering Mechanism <span style=\"font-weight: 400;\"> </span></b></span>\n\n<span style=\"font-weight: 400;\">Other than the typical filters like OS, country, timeframe, browser, etc Microsoft Clarity manages machine learning in identifying actions like ‘excessive clicking’, ‘rage clicking’, ‘dead clicking’ in your dashboard, heatmaps, and records of sessions. When users click repeatedly on a particular section of a webpage, these clicks are referred to as rage clicks. This is because users presume the presence of a hyperlink in a particular section but on the contrary, there won’t be such a link. This will help in distinguishing the parts of a webpage that will be counterintuitive for the users on a website. </span>\n\n<b><span style=\"color: #00ccff;\">3. Helps in improving Real SEO </span></b>\n\nThe primary objective of optimising your site for search engines is to attract more visitors to your website. But this won’t benefit you in the long run, meeting the objectives of your business if the users fail to find what they are looking for on your website. If you get to identify the crucial sections in your webpage that direct users to your site, you will be able to improve your performance and productivity for leading better conversions. The data in Heatmaps will indicate to you which area receives more clicks and activities. Studying and analyzing them can ensure the availability of content with higher value for your users accordingly. In the same way, information on rage click will help you churn more intuitive pages. Continuous efforts to improve your Search Ranking fail and can’t figure out why? We’ll get it covered for you. Vividreal Solutions can offer you services of our <a href=\"https://vividreal.com/hire-seo-gurus/\">best SEO maestros to help you rank better on search results</a>.\n\n<span style=\"color: #00ccff;\"><b>Endnote</b></span>\n\n<span style=\"font-weight: 400;\">We could say that this open-source behavior tool will provide you with all the necessary details about the performance and interaction rates on your website. Its unique and distinctive features will give you systematic data on the responses of people accessing your website thus giving you the space for improved growth. We are all aware of the power and </span><a href=\"https://vividreal.com/detect-and-improve-underperforming-content/\"><span style=\"font-weight: 400;\">need for quality content</span></a><span style=\"font-weight: 400;\"> to strike the right chords for your business. Clarity is going to benefit you if you wish to deliver the right things to your site visitors. This is a boost for people who want to make informed decisions on the modifications and add-ons that they wish to provide in the future to their users by having a proper understanding of the behavior and requirements of their users. </span>\n\n<span style=\"font-weight: 400;\">Wish to have a group of professionals to guide you through the path of handling page analytics? Our </span><a href=\"https://vividreal.com/google-analytics/\"><span style=\"font-weight: 400;\">Google Analytics Experts are here to guide you in making informed decisions</span></a><span style=\"font-weight: 400;\"> for your ascending growth and prospects. </span>', 'Microsoft Clarity: The next-generation analytics tool', '', 'publish', 'closed', 'open', '', 'microsoft-clarity-the-next-generation-analytics-tool', '', '', '2020-12-04 16:25:37', '2020-12-04 10:55:37', '', 0, 'https://vividreal.com/?p=9615', 0, 'post', '', 0),
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(13035, 1, '2020-07-23 11:18:12', '2020-07-23 05:48:12', '', 'mailchimp', '', 'inherit', 'closed', 'closed', '', 'mailchimp-2-2', '', '', '2020-07-23 11:18:12', '2020-07-23 05:48:12', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/07/mailchimp-1.jpg', 0, 'attachment', 'image/jpeg', 0),
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(13038, 7, '2020-07-23 13:35:43', '2020-07-23 08:05:43', '', 'Principles-of-UI-design (1)', '', 'inherit', 'closed', 'closed', '', 'principles-of-ui-design-1-2', '', '', '2020-07-23 13:35:43', '2020-07-23 08:05:43', '', 9242, 'http://localhost/vividreal/wp-content/uploads/2020/07/Principles-of-UI-design-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13039, 7, '2020-07-23 13:38:02', '2020-07-23 08:08:02', '', 'Google (1)', '', 'inherit', 'closed', 'closed', '', 'google-1-2', '', '', '2020-07-23 13:38:02', '2020-07-23 08:08:02', '', 9242, 'http://localhost/vividreal/wp-content/uploads/2020/07/Google-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
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(13046, 1, '2020-10-01 16:09:19', '2020-10-01 10:39:19', '', '10-Easy-Ways-to-Improve-Your-Email-Open-Rate', '', 'inherit', 'closed', 'closed', '', '10-easy-ways-to-improve-your-email-open-rate-2', '', '', '2020-10-01 16:09:19', '2020-10-01 10:39:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/10-Easy-Ways-to-Improve-Your-Email-Open-Rate-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13047, 1, '2020-10-05 10:22:01', '2020-10-05 04:52:01', '', 'How-to-Track-Social-Media-Traffic-With-Google-Analytics', '', 'inherit', 'closed', 'closed', '', 'how-to-track-social-media-traffic-with-google-analytics-2', '', '', '2020-10-05 10:22:01', '2020-10-05 04:52:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/How-to-Track-Social-Media-Traffic-With-Google-Analytics-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13048, 1, '2020-10-09 15:51:21', '2020-10-09 10:21:21', '', 'how-to-get-backlinks-in-2020 (1)', '', 'inherit', 'closed', 'closed', '', 'how-to-get-backlinks-in-2020-1-2', '', '', '2020-10-09 15:51:21', '2020-10-09 10:21:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/how-to-get-backlinks-in-2020-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13049, 1, '2020-10-16 10:03:53', '2020-10-16 04:33:53', '', 'How-to-master-blogging-on-Shopify', '', 'inherit', 'closed', 'closed', '', 'how-to-master-blogging-on-shopify-2', '', '', '2020-10-16 10:03:53', '2020-10-16 04:33:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/How-to-master-blogging-on-Shopify-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13050, 1, '2020-10-16 10:48:18', '2020-10-16 05:18:18', '', 'Facebook-Lead-Quality', '', 'inherit', 'closed', 'closed', '', 'facebook-lead-quality-2', '', '', '2020-10-16 10:48:18', '2020-10-16 05:18:18', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/Facebook-Lead-Quality-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13051, 1, '2020-10-16 17:18:41', '2020-10-16 11:48:41', '', 'What-s-New--Google-Analytics-Update', '', 'inherit', 'closed', 'closed', '', 'what-s-new-google-analytics-update-2', '', '', '2020-10-16 17:18:41', '2020-10-16 11:48:41', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/What-s-New-Google-Analytics-Update-1.jpg', 0, 'attachment', 'image/jpeg', 0),
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(13054, 1, '2020-10-20 14:34:01', '2020-10-20 09:04:01', '', '10-Best-Blogging-Platforms-to-Help-You-Get-Content-out-in-the-Wild-2020', '', 'inherit', 'closed', 'closed', '', '10-best-blogging-platforms-to-help-you-get-content-out-in-the-wild-2020-2', '', '', '2020-10-20 14:34:01', '2020-10-20 09:04:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/10-Best-Blogging-Platforms-to-Help-You-Get-Content-out-in-the-Wild-2020-1.jpg', 0, 'attachment', 'image/jpeg', 0),
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(13057, 1, '2020-10-30 11:38:23', '2020-10-30 06:08:23', '', 'seo-trends-in-2020', '', 'inherit', 'closed', 'closed', '', 'seo-trends-in-2020-2', '', '', '2020-10-30 11:38:23', '2020-10-30 06:08:23', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/10/seo-trends-in-2020-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13058, 1, '2020-11-10 14:10:14', '2020-11-10 08:40:14', '', 'unnamed', '', 'inherit', 'closed', 'closed', '', 'unnamed-2', '', '', '2020-11-10 14:10:14', '2020-11-10 08:40:14', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/unnamed-1.png', 0, 'attachment', 'image/png', 0),
(13059, 7, '2020-11-10 14:12:55', '2020-11-10 08:42:55', '', 'Ad copy Text', '', 'inherit', 'closed', 'closed', '', 'ad-copy-text-2', '', '', '2020-11-10 14:12:55', '2020-11-10 08:42:55', '', 9577, 'http://localhost/vividreal/wp-content/uploads/2020/11/Ad-copy-Text-1.png', 0, 'attachment', 'image/png', 0),
(13060, 1, '2020-11-10 14:18:53', '2020-11-10 08:48:53', '', 'Facebook-Dynamic-Ads', '', 'inherit', 'closed', 'closed', '', 'facebook-dynamic-ads-2', '', '', '2020-11-10 14:18:53', '2020-11-10 08:48:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Facebook-Dynamic-Ads-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13061, 7, '2020-11-12 12:28:44', '2020-11-12 06:58:44', '', 'Fix-the-Facebook-oEmbed-Issue-inner-img', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-inner-img-2', '', '', '2020-11-12 12:28:44', '2020-11-12 06:58:44', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-inner-img-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13062, 7, '2020-11-12 12:29:39', '2020-11-12 06:59:39', '', 'Smash-balloon', '', 'inherit', 'closed', 'closed', '', 'smash-balloon-2', '', '', '2020-11-12 12:29:39', '2020-11-12 06:59:39', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Smash-balloon-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13063, 7, '2020-11-12 12:30:27', '2020-11-12 07:00:27', '', 'Fix-the-Facebook-oEmbed-Issue-in-WordPress', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-in-wordpress-2', '', '', '2020-11-12 12:30:27', '2020-11-12 07:00:27', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-in-WordPress-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13064, 7, '2020-11-12 13:00:04', '2020-11-12 07:30:04', '', 'Jetpack', '', 'inherit', 'closed', 'closed', '', 'jetpack-2-2', '', '', '2020-11-12 13:00:04', '2020-11-12 07:30:04', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Jetpack-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13065, 7, '2020-11-12 13:24:30', '2020-11-12 07:54:30', '', 'Fix-the-Facebook-oEmbed-Issue-inner-img', '', 'inherit', 'closed', 'closed', '', 'fix-the-facebook-oembed-issue-inner-img-2-3', '', '', '2020-11-12 13:24:30', '2020-11-12 07:54:30', '', 9598, 'http://localhost/vividreal/wp-content/uploads/2020/11/Fix-the-Facebook-oEmbed-Issue-inner-img-1-2.jpg', 0, 'attachment', 'image/jpeg', 0),
(13066, 1, '2020-11-12 13:24:57', '2020-11-12 07:54:57', '', 'Smash-balloon', '', 'inherit', 'closed', 'closed', '', 'smash-balloon-2-3', '', '', '2020-11-12 13:24:57', '2020-11-12 07:54:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Smash-balloon-1-2.jpg', 0, 'attachment', 'image/jpeg', 0),
(13067, 7, '2020-11-19 15:05:23', '2020-11-19 09:35:23', '', 'Recordings-1', '', 'inherit', 'closed', 'closed', '', 'recordings-1-2', '', '', '2020-11-19 15:05:23', '2020-11-19 09:35:23', '', 9615, 'http://localhost/vividreal/wp-content/uploads/2020/11/Recordings-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13068, 7, '2020-11-19 15:05:52', '2020-11-19 09:35:52', '', 'Recordings-2', '', 'inherit', 'closed', 'closed', '', 'recordings-2-2', '', '', '2020-11-19 15:05:52', '2020-11-19 09:35:52', '', 9615, 'http://localhost/vividreal/wp-content/uploads/2020/11/Recordings-2-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13069, 7, '2020-11-19 15:07:14', '2020-11-19 09:37:14', '', 'Heatmaps', '', 'inherit', 'closed', 'closed', '', 'heatmaps-2', '', '', '2020-11-19 15:07:14', '2020-11-19 09:37:14', '', 9615, 'http://localhost/vividreal/wp-content/uploads/2020/11/Heatmaps-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13070, 1, '2020-11-19 15:08:03', '2020-11-19 09:38:03', '', 'Dashboard-1', '', 'inherit', 'closed', 'closed', '', 'dashboard-1-2', '', '', '2020-11-19 15:08:03', '2020-11-19 09:38:03', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Dashboard-1-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13071, 1, '2020-11-19 15:08:19', '2020-11-19 09:38:19', '', 'Dashboard-2', '', 'inherit', 'closed', 'closed', '', 'dashboard-2-2', '', '', '2020-11-19 15:08:19', '2020-11-19 09:38:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/11/Dashboard-2-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13072, 1, '2020-12-07 10:40:43', '2020-12-07 05:10:43', '', 'Brncle-31', '', 'inherit', 'closed', 'closed', '', 'brncle-31-2', '', '', '2020-12-07 10:40:43', '2020-12-07 05:10:43', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/12/Brncle-31-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13073, 1, '2020-12-07 10:41:13', '2020-12-07 05:11:13', '', 'pasted-image-0', '', 'inherit', 'closed', 'closed', '', 'pasted-image-0-2', '', '', '2020-12-07 10:41:13', '2020-12-07 05:11:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/12/pasted-image-0-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13074, 1, '2020-12-07 10:41:40', '2020-12-07 05:11:40', '', 'pasted-image-0-(1)', '', 'inherit', 'closed', 'closed', '', 'pasted-image-0-1-2', '', '', '2020-12-07 10:41:40', '2020-12-07 05:11:40', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/12/pasted-image-0-1-2.jpg', 0, 'attachment', 'image/jpeg', 0),
(13075, 1, '2020-12-29 17:46:15', '2020-12-29 12:16:15', '', 'laravel', '', 'inherit', 'closed', 'closed', '', 'laravel-2', '', '', '2020-12-29 17:46:15', '2020-12-29 12:16:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/12/laravel-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13076, 7, '2020-12-29 17:48:22', '2020-12-29 12:18:22', '', 'pasted image 0', '', 'inherit', 'closed', 'closed', '', 'pasted-image-0-2-3', '', '', '2020-12-29 17:48:22', '2020-12-29 12:18:22', '', 9702, 'http://localhost/vividreal/wp-content/uploads/2020/12/pasted-image-0-1.png', 0, 'attachment', 'image/png', 0),
(13077, 1, '2021-01-22 11:15:07', '2021-01-22 05:45:07', '', 'laravel-img-3', '', 'inherit', 'closed', 'closed', '', 'laravel-img-3-2', '', '', '2021-01-22 11:15:07', '2021-01-22 05:45:07', '', 0, 'http://localhost/vividreal/wp-content/uploads/2021/01/laravel-img-3-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(13078, 7, '2016-06-16 10:33:57', '2016-06-16 10:33:57', '<p style=\"text-align: justify;\">We have gotten so much used to the word to a point where it doesn’t even feel like the name of the biggest internet firm in the world anymore. It has found its way into our lives in quite the fashion with 1.2 trillion searches every year, that\'s 180 searches for every living person on Earth. By the time you have read the last 8 words, 160,000 searches would\'ve happened all over the globe. I\'ll give you 40,000 searches worth of time for that to sink in (roughly a sec).</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\"><img class=\"aligncenter wp-image-1615\" src=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\" alt=\"ezgif-158496352\" width=\"542\" height=\"89\" /></a></p>\n<p style=\"text-align: justify;\">Why does everyone love Google? Because it\'s simple, fast, appealing and constantly working on ways to better the user experience; at least that’s what they make us think, *wink*. Yeah yeah, everyone knows all that. The aim of this article is to talk about some of the major and recent changes in the Google UI.</p>\n<p style=\"text-align: justify;\">We should consider the SEO angle and <a href=\"https://vividreal.com/services/pay-per-click-marketing/\">PPC</a> angle when talking about the Google UI. SEO is an ever-evolving area. Just look back to the Google search snippets of 2010 or so. They looked, felt and worked very differently. The major difference is in the introduction of rich snippets. Rich snippet lets the user display other links from the site on the search snippet itself. This was made possible by the advent of micro-formatting. We shall take a look at the effects of all these new changes.</p>\n\n<blockquote><em>\"Some people think design means how it looks, but of course, if you dig deeper, it\'s really how it works\"</em>\n\n<em>- Steve Jobs</em></blockquote>\n<h1 style=\"text-align: justify;\"><strong><span style=\"color: #00ccff;\">Removal of sidebar ads</span></strong></h1>\n<p style=\"text-align: justify;\">The removal of the advertisements from the sidebar of the results page was one of the biggest changes Google has made to their UI since, well, since they started adding sidebar ads in their results pages. The original 11 Ad spots, on top, bottom and side, have been cut-short to 7. 4 on top and 3 on the bottom. The sidebar space is now exclusively reserved for shopping ads and Google Knowledge Graphs. Regular users are having a very good time, as they don\'t have to click through to any sites, for almost 70% of the time, as Google is providing a lot of details on the sidebar itself.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to SEO Experts:</span></h3>\n<h4><a href=\"https://vividreal.com/wp-content/uploads/2016/06/giphy1.gif\"><img class=\" aligncenter wp-image-1629\" src=\"https://vividreal.com/wp-content/uploads/2016/06/giphy1.gif\" alt=\"giphy\" width=\"257\" height=\"155\" /></a></h4>\n</li>\n</ul>\n<p style=\"text-align: justify;\">Time to get to work on that content, meta data and search snippets as the Google Knowledge Graphs are a real threat to organic traffic. Most users won’t click-through if there is sufficient information on the SERP itself.  They will have 155 characters to make the user click-through and make them think that there is more valuable information in the sites than in the Knowledge Graph. This means they should put more work into micro-formatting and create more specific and query-oriented snippets that could get featured in a Quick Answer Box.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n<a href=\"https://vividreal.com/wp-content/uploads/2016/06/throwing-money.gif\"><img class=\" aligncenter wp-image-1631\" src=\"https://vividreal.com/wp-content/uploads/2016/06/throwing-money.gif\" alt=\"throwing-money\" width=\"257\" height=\"191\" /></a></li>\n</ul>\n<p style=\"text-align: justify;\">Never before have Avg. Position been this important. Always keep a close eye on it. Those who were losing hope down the bottom of the results page can sigh in relief as the removal of side-clutter will result in an even distribution of clicks throughout the page. This will definitely improve their CTRs. It would be a good time to increase your bid if your average ad position is somewhere near 7. Below 7 means you get pushed to the next page of the results. And we don\'t need to explain how that will hugely diminish the CTR. Focus on the best-performing keywords and increase their bids, as everyone else will be increasing their bids soon.</p>\n\n<h1 style=\"text-align: justify;\"><strong><span style=\"color: #00ccff;\">Green labels for Ads</span></strong></h1>\n<p style=\"text-align: justify;\">Till about a month ago, Google used yellow labels to denote ads. They\'ve been replaced with green coloured labels. This change has a very important ergonomic advantage compared to the yellow bands as the colour green is often associated to safe,  clean, fresh etc and yellow for caution, danger and all. <a href=\"https://vividreal.com/wp-content/uploads/2016/06/sign-giving-order-manually-go.jpg\"><img class=\"wp-image-1643 alignleft\" src=\"https://vividreal.com/wp-content/uploads/2016/06/sign-giving-order-manually-go.jpg\" alt=\"sign-giving-order-manually-go\" width=\"66\" height=\"31\" /></a>Let’s imagine. A user searches for a product. She sees 10 results. The yellow label would call-out that they are Ads. It\'s more probable that she clicks on the organic search results than Ads. But with the new green Ad labels, the distinction between ads and organic search labels are small. The green label seamlessly blends with the green URL-line, making it look like an organic search.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>\n<h3><span style=\"color: #00ccff;\"> What this means to SEO Experts:</span></h3>\n</li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">The green label is all good news for PPC advertisers.  This means that Ads will now look less obvious as ads and more like organic results. This will surely increase click-through-rates.  The green label definitely looks more inviting and this seemingly simple tweak means that it draws more attention to the star ratings of your products.</p>\n\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #00ccff;\">Material design for SERP</span></strong></h1>\n<a href=\"https://vividreal.com/wp-content/uploads/2016/06/material_design_animation.gif\"><img class=\"aligncenter wp-image-1655\" src=\"https://vividreal.com/wp-content/uploads/2016/06/material_design_animation.gif\" alt=\"material_design_animation\" width=\"257\" height=\"193\" /></a>\n<p style=\"text-align: justify;\">Material design is a 3-D environment containing light, being material, can cast shadows and are unbelievably pretty(Come on, Lets give it to Google. It looks stunning). Google introduced material design to Android, with Lollipop and nearly perfected it with Marshmallow. Google is now testing this view in PC search engine results. Each result is a material encapsulated in a card and even has a slight shadow. The aim is to make a very interesting and eye catching results page, which will remain simple and easy to load.</p>\n\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"> What this means to SEO Experts:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">With material design, Google\'s featured snippets or simply Quick Answer Boxes, will become much more prominent.  So, coming with material design, SEOs should look into making a better snippet. Micro-formatting allows you to give Google a bit more understanding about your site content and improve your rich snippet. For example, if you are a writer and you have a site about your book. You attribute your name to a “Author” and your book’s name \"X\" to “Book Name”. Then, when someone searches for “Who wrote X”, Google will display a card with your site content on it. The Quick Answer Box was a point of concern for SEO experts when it was introduced in 2014, as they thought if the queries are answered on the home page itself, their site views would decrease. But on the contrary, the site with the featured snippet got more views than the first search result.</p>\n\n<ul>\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">A much more sleek and natural look is given to Ads. The Ad snippets will look more attractive and clickable. This is definitely an advantage to PPC advertisers. They will need to ponder over how the ad will look. Such a way that it fits a card-style presentation.</p>\n&nbsp;\n\n&nbsp;', 'Google UI Updates and Why it Matters!!', '', 'private', 'open', 'open', '', 'changes-in-google-ui-and-why-it-matters-2', '', '', '2016-06-16 10:33:57', '2016-06-16 10:33:57', '', 0, 'https://vividreal.com/?p=1588', 0, 'post', '', 0),
(13079, 7, '2017-01-17 12:13:39', '2017-01-17 12:13:39', 'More than a trillion searches happen on Google per year. 1 in 5 of the are made about busi Meaning, there are more <em>“pizza shops near me”</em> and <em>“local dry cleaners” </em>searches than you can possibly imagine. This should be a point of importance for local business owners<a href=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\"><img class=\" size-full wp-image-1615 alignleft\" src=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\" alt=\"ezgif-158496352\" width=\"398\" height=\"65\" /></a>\n\nWhen someone searches for your business, Google will normally show a normal search result with the given meta title and description. Google My Business lets you manage this presence on the Google SERP by adding information like phone number, location and images to the result. Make sure it is of top priority to\n\nto create a good Google My Business profile. It can increase the success, for both your online and offline operation, by bettering your search engine rankings, and by helping you gain the trust of possible customers.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<h1><u>Getting started</u></h1>\nEnlisting your company on Google My Business is easy. You will need a Google account to start with. Sign in to it and go to <a href=\"google.com/mybusiness\">google.com/mybusiness</a>. You will need to fill some basic information about your business in the next form that appears. Like the name, phone, address, website, etc. Then you will need to verify that you have business, in real time. This can be only done through posted mail. This is considered as a safeguard against spammers.\n<h1><u>Benefits of My Business</u></h1>\n<h2>Free to use</h2>\nGoogle offers this service free of cost. You wont have to pay anything to register, verify or maintain your account. As long as you abide to the Google policies, you can maintain a customized search engine presence for free.\n<h2>Better Visibility</h2>\nWith Google My Business, rather than being 3 or 4 lines of text among the search results, you can be featured on the right sidebar of Google SERP, for any relevant search related to your business. This ensures better visibility.\n<h2>Can Show Useful Information</h2>\nYou can display information like hours open, address, phone number, customer reviews and ratings and your physical location on the map, to make it more interesting and useful to the user. It will also give them a clear idea about your business.\n<h1><u>In short</u></h1>\nHaving a Google My Business profile will make it much simpler for possible customers to find and know about, your business or service. The amount of data you want to publish through My Business is entirely up to your discretion. The more the information, more the search engine ranking and more the user engagement. But you also have to give customers more stuff to view, when making a decision about which business to choose.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Every Local Business Should Use Google My Business and here is why', '', 'private', 'open', 'open', '', 'every-local-business-should-use-google-my-business-and-here-is-why-2', '', '', '2017-01-17 12:13:39', '2017-01-17 12:13:39', '', 0, 'https://vividreal.com/?p=1747', 0, 'post', '', 0),
(13080, 1, '2017-12-15 10:36:37', '2017-12-15 05:06:37', '&nbsp;\n\nAlt tags, also called \"alt attribute\" or \"alt description,\" are HTML code attributes applied to image tags to provide text alternatives for search engines. Applying alt tags to images like product photos could positively impact <a href=\"https://vividreal.com/5-habits-to-ditch-for-useful-seo-writing-in-2018/\">SEO rankings</a> of a website.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nImages play an integral part in how people comprehend the information provided in a webpage. However, these images are not understood by search engines and other robots.\n\nWhen Google spiders and other robots crawl the webpages, only those with properly defined alt attributes contribute to how the page is indexed and how it ranks.\n\nThe syntax of alt tags is as follows:\n\nHTML &lt;img&gt; alt Attribute\n\nAn example of specifying an alt tag to an image is:\n\n&lt;img src=\"smiley.gif\" alt=\"Smiley face\"&gt;\n\nIn the above example, the gif file, which is a smiley face can be interpreted by humans. Specifying an alt tag “Smiley face” makes it easy for the robots to comprehend what that image is.\n\n<span style=\"color: #00ccff;\"><strong>To keep in mind</strong></span>\n\nThe alt text should always be kept short to maximize the impact. Short alt texts are very likely to be indexed by Google and the other online search engines much more efficiently. Never forget to mention the subject within the alt text.\n\nRefrain from stuffing keywords, as Google and other major search engines don’t favour them.\n\nNever prioritize alt tags over meta titles, inter-linking, meta descriptions etc. that are crucial for SEO. Alt tags should only be prioritized for image-based pages that do not contain much text.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', 'Your guide to SEO-friendly Alt Tags', '', 'publish', 'open', 'open', '', 'your-guide-to-seo-friendly-alt-tags-2', '', '', '2017-12-15 10:36:37', '2017-12-15 05:06:37', '', 0, 'https://vividreal.com/?p=2057', 0, 'post', '', 0),
(13081, 1, '2017-12-15 11:01:52', '2017-12-15 05:31:52', 'How can you help search engines <a href=\"https://vividreal.com/services/search-engine-optimization/\">better understand your website’s content for more relevant search results</a>? Webpages have an underlying meaning that would be obvious to human eyes, but not to machines.\n\nHTML is the standard computer language for creating webpages. HTML tags are the hidden keywords within a web page that define how your web browser must format and display the content.\n\nHowever, HTML tags don’t tell the bowser what the information in the content is about. By updating additional tags to the HTML code of your website, search engines and other applications can apprehend your content to a greater extent.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What is schema.org?</strong></span>\n\n<a href=\"http://schema.org/\">schema.org</a> is a collaborative effort founded by the Google, Yahoo, Microsoft And Yandex. It provides a collection of shared variables that can be used to mark-up webpages in ways that can be understood by the major search engines.\n\nschema.org helps in the creation, maintenance and promotion of schemas for structured data on the internet. An open community process is followed in developing schema, using the mailing list of schema.org and through GitHub. schemas can be used with several encodings like RDFa, Microdata and JSON-LD. Microdata is a set of tags introduced with HTML 5. These tags aid the search engines better understand your content.\n\nSchema also improves SERP listings by displaying additional snippets below the result and has the potential to increase CTR up to 30%.\n\n<span style=\"color: #00ccff;\"><strong>Schema entity</strong></span>\n\nA collection of entities and their properties are contained in schema, which defines the theme of your business. For a bakery website, “Bakery” is the schema entity. Properties or attributes validate the schema by providing additional info- like name, location, address, opening time, products etc. If you have a restaurant or a business related to food apart from the bakery, then categorizing the schema to a broader entity- “Food establishment” would be enough.\n\n<span style=\"color: #00ccff;\"><strong>Scope and properties</strong></span>\n\nThe scope points to the portion of the content that defines the schema entity/type. Scope is declared using the shortcode “itemscope”.\n\nAll required properties that are relevant to a schema type can be defined using “itemprop”. They should be tagged inside the scope you defined.\n\n<span style=\"color: #00ccff;\"><strong>Google’s Structured Data Testing Tool</strong></span>\n\nGoogle’s Structured Data Testing Tool helps validate the schema properties that have been coded on your web page. You can simply enter the URL of your webpage to verify that its properties and entities are accurate. Once you enter the URL, the tool reviews your webpage and then checks for errors in the webpage’s schema properties and entities. The errors, if any, are then displayed.\n\nThe link to this tester site is as follows-\n\n<a href=\"https://developers.google.com/structured-data/testing-tool/\">https://developers.google.com/structured-data/testing-tool/</a>\n\n<span style=\"color: #00ccff;\"><strong>Google’s Structured Data Markup Helper</strong></span>\n\nGoogle’s Structured Data Markup Helper is a tool to visually mark-up your webpage, create the HTML code and download for use. It is a simple to use editor where you just need to click on the text or images and then add all schema properties.\n\nIt shows how your website can be updated so that Google and the other major search engines can comprehend the data your website contains. Once this data is understood, it could be presented in a more attractive manner.\n\nschema.org is a work in progress and keeps on evolving with time. As new kinds of structured data are identified, they could be put to use to provide better search results, extending schema.org to cover these. Additionally, Schema developers are in the pursuit of constantly developing and updating their schemas. These can be further incorporated to schema.org.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>\n\n( Image courtesy : <a href=\"https://www.flickr.com/photos/xmodulo/26106186415\">Linux screenshots</a> )', 'Rank Your Website Higher With Schema Markups', '', 'publish', 'open', 'open', '', 'a-short-summary-of-the-blog-on-schema-org-2', '', '', '2017-12-15 11:01:52', '2017-12-15 05:31:52', '', 0, 'https://vividreal.com/?p=2060', 0, 'post', '', 0),
(13082, 1, '2019-03-01 10:42:41', '2019-03-01 05:12:41', '<span style=\"font-weight: 400;\">Let me paint you a scenario. A true one. I am browsing. I land on a page and immediately realize that it does not provide any information that I require. As soon as I THINK about leaving it, the page shows some sort of pop-up along with a CTA (Call-To-Action). Yes. That’s right. I just have to THINK about exiting. Insane right? </span>\n\n<span style=\"font-weight: 400;\">So what’s going on? Have our technological overlords tapped into the sorcery of mindreading? Has the amount of sensitive information we have been providing to our rectangular confidants become sufficient to anticipate our next move?  No. It’s just that our fellow human beings, have tapped into the phenomenon of “cursor-movement reading”.</span>\n\nBefore we move on, if you\'d like to implement pop-ups on your page, our web developers would do a marvellous job. Talk to us. Check us out <a href=\"https://vividreal.com/web-development/\">here</a>.\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>How does it work?</strong></span>\n\n<span style=\"font-weight: 400;\">I am sure you must have experienced such pop-ups too. These are called “Exit Intent Pop-ups”. Quite literally these pop-ups pop up as soon as we decide to leave a particular page. But how? By tracking the movement of our cursor. The pop-up is triggered as soon as the cursor leaves the active area of the page.</span>\n\n<span style=\"font-weight: 400;\">Active areas of any page include the content window. It is where the elements that are unique to the webpage are shown. Any other elements or add-ons added on your screen including the search bar, toolbar et cetera come under the static regions of the page. The following is an example of an exit intent pop-up used in the site </span><a href=\"http://www.newsoftwaremarketing.com\"><span style=\"font-weight: 400;\">www.newsoftwaremarketing.com</span></a><span style=\"font-weight: 400;\"> . Notice how the mere movement of my cursor away from the active area prompts the pop-up. </span>\n\n<img class=\"alignnone size-full wp-image-5487\" src=\"https://vividreal.com/wp-content/uploads/2019/02/GIF.gif\" alt=\"\" width=\"600\" height=\"325\" />\n\n<span style=\"font-weight: 400;\">This technology is really useful to reduce bounce rates. It identifies the precise instant that a visitor intends to leave the page, based on his/her activities and presents them with an incentive to stay. It is also seen that these pop-ups result in <a href=\"https://vividreal.com/optimizing-content-for-better-conversions/\">better conversions</a> than other kinds.</span>\n\n<span style=\"font-weight: 400;\">A drawback is that it cannot be tracked and done on mobile devices. But marketers and coders have worked in cahoots to contemplate and implement on-load, on-click, and on-scroll pop-ups which are quite similar. </span>\n\n<span style=\"font-weight: 400;\">So what are the different applications of these popups? What purposes can it perfect? </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>A list of 20 distinct themes of exit-intent popups</strong></span>\n\n<span style=\"font-weight: 400;\"><strong>1)</strong>Subscription to newsletters.</span>\n\n<span style=\"font-weight: 400;\"><strong>2)</strong>Reducing cart abandonment.</span>\n\n<span style=\"font-weight: 400;\"><strong>3)</strong>Free reports.</span>\n\n<span style=\"font-weight: 400;\"><strong>4)</strong>Feedback intended pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>5)</strong><a href=\"https://vividreal.com/social-media-up-close/\">Social media</a> pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>6)</strong>Free demo for product or service.</span>\n\n<span style=\"font-weight: 400;\"><strong>7)</strong>New product or service introduction.</span>\n\n<span style=\"font-weight: 400;\"><strong>8)</strong>Cards with contact details.</span>\n\n<span style=\"font-weight: 400;\"><strong>9)</strong>Pop-ups encouraging app downloads.</span>\n\n<span style=\"font-weight: 400;\"><strong>10)</strong>Discussion forums.</span>\n\n<span style=\"font-weight: 400;\"><strong>11)</strong>Exclusive clubs.</span>\n\n<span style=\"font-weight: 400;\"><strong>12)</strong>Discount coupons and vouchers.</span>\n\n<span style=\"font-weight: 400;\"><strong>13)</strong>Offering a support ticket.</span>\n\n<span style=\"font-weight: 400;\"><strong>14)</strong>Discount for the next purchase.</span>\n\n<span style=\"font-weight: 400;\"><strong>15)</strong>Taking surveys.</span>\n\n<span style=\"font-weight: 400;\"><strong>16)</strong>Related products and services displaying.</span>\n\n<span style=\"font-weight: 400;\"><strong>17)</strong>Notifications (“first to know”)</span>\n\n<span style=\"font-weight: 400;\"><strong>18)</strong>Setting reminders to come back to the page.</span>\n\n<span style=\"font-weight: 400;\"><strong>19)</strong>Video pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>20)</strong>Providing PDF versions of the post.</span>\n\n<span style=\"font-weight: 400;\">These are just some ideas on how to engage with the viewers using exit-intent pop-ups. Let us now look at a few websites using this particular pop-up.</span>\n\n&nbsp;\n\n<a href=\"http://www.optinmonster.com\"><span style=\"font-weight: 400;\">www.optinmonster.com</span></a>\n\n<img class=\"alignnone wp-image-5488 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/optin-monster-1024x367.png\" alt=\"\" width=\"840\" height=\"301\" />\n\n&nbsp;\n\n<a href=\"http://www.bettymeansbusiness.com\"><span style=\"font-weight: 400;\">www.bettymeansbusiness.com</span></a>\n\n<img class=\"alignnone wp-image-5486 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/bettymeansbusiness-1024x513.png\" alt=\"\" width=\"840\" height=\"421\" />\n\n&nbsp;\n\n<a href=\"http://www.xeroshoes.com\"><span style=\"font-weight: 400;\">www.xeroshoes.com</span></a>\n\n<img class=\"alignnone wp-image-5489 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/xeroshoes-1024x502.png\" alt=\"\" width=\"840\" height=\"412\" />\n\n<span style=\"font-weight: 400;\">However, like everything under the bright blue sky, these pop-ups has its share of haters. It can be annoying at times. But as marketers, you have to give it a shot. Audiences’ attention span is very short. “I came, I saw, I conquered” is a thing of the past. Nowadays, “They land, they see, they leave”. And the ones who leave seldom return. </span>\n\n<span style=\"font-weight: 400;\">So what do we do? What exact action do we take when they decide to leave? 3 scenarios flash across the mind. One, You accept your fate and gloomily watch them leave. Two, you wake up that optimist within you and hope they return. Or three, you give it a final shot and convince them to stay a bit more. Convince them that you have more to offer. Convince them that you are worth their time.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>Optimizing the Pop-up</strong></span>\n\n<span style=\"font-weight: 400;\">In order to make the most out of the third scenario, there are certain optimization techniques to indulge in. Just like any other element of digital marketing, exit intent pop-ups need to be optimized. It is not for everyone. </span>\n\n<span style=\"font-weight: 400;\">Few points to consider in order to optimize your pop-up are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target granularly. Your offer must resonate only with your specific audience.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it attractive. Obviously. Nobody wants to look at anything ugly. An important factor is to make a design similar to your website’s design. This increases authenticity.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/copywriting-the-art-of-selling-with-words/\">Compelling copies</a> convert. Readers should not be made to rack their brains to understand the <a href=\"https://vividreal.com/the-secrets-of-writing-google-ads-copy-that-sells/\">copy</a>. Make it as simple, actionable, and legible as possible.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the CTA irresistible. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it waggish. Add a quiz or other elements that render the pop-up more interactive.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/test-the-waters-using-a-b-testing-for-your-design/\">A/B testing</a> can also help determine the right alternative to consider.   </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Armed with this information now let’s set out to make the most compelling, clean, and enticing exit intent pop-up there ever was or there ever will be. If you need any help, <a href=\"https://vividreal.com/web-development/\">talk to our web development team</a>. We\'d love to help!</span>', 'Exit Intent Pop-Ups: Your last chance to make a user convert.', '', 'private', 'open', 'open', '', 'exit-intent-pop-ups-your-last-chance-to-make-a-user-convert-2', '', '', '2019-03-01 10:42:41', '2019-03-01 05:12:41', '', 0, 'https://vividreal.com/?p=5485', 0, 'post', '', 0);
