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(13083, 1, '2020-09-03 11:42:21', '0000-00-00 00:00:00', '<span style=\"font-weight: 400;\">Imagine you have bought a jar of Nutella. The product and its aesthetics are the User Interface. The experience you will have once you eat Nutella defines the aspect of User Experience. That is how the process works. As discussed in our blog “UI Design: An Elevated Technological Experience”, UI and UX are interdependent on each other. One cannot function effectively without the other.</span>\n\nIf you require professional assistance, we have an in-house <a href=\"https://vividreal.com/web-design/\">team of web design experts</a>. Check us out.\n\n<span style=\"color: #00ccff;\"><b>What is User Experience (UX) Design?</b></span>\n\n<span style=\"font-weight: 400;\">User Experience focuses on providing an efficient and quick solution to resolve a user’s problem. It embodies a user-centric design process, where meaningful experiences are provided to the users.</span>\n\n<span style=\"font-weight: 400;\">It is inclusive of the processes that the design team undertakes to acquire and integrate a product with elements of branding, design, usability and function. User Experience is such a process that it begins even before the product has come into existence.</span>\n\n<span style=\"font-weight: 400;\">It’s crucial that you think of UX design as a process, from the very initial stages of intent to the final output. The elements of customer service and maintenance have to pave its way into the integration of the process of developing an efficient UX. </span>\n\n<span style=\"font-weight: 400;\">Think of it as starting a hotel. You take care of every single element of running a business, from the convenience of the customers to ensure the provision of the best amenities and comfort. The end result is supposed to be the happiness and fulfilment of the customers. This is exactly how UX works. It’s not difficult to comprehend once you wrap your head around the basic concept of User Experience.</span>\n\n<span style=\"font-weight: 400;\">UX design has to fulfil a few essential criteria. User-centred design asks for research on the users. This spectrum of information is crucial to design effective user experiences, being able to meet their requirements. You have to comprehend the needs of the users, their goals, and aims. By understanding these, you will be able to gauge the scope and aim of the project.</span>\n\n<span style=\"color: #00ccff;\"><b>Basic principles of User Experience Design</b></span>\n\n<span style=\"font-weight: 400;\">As a designer, the onus falls upon you to understand their requirements and design the in-between process before the fulfilment of their goals. </span>\n\n<span style=\"font-weight: 400;\">Just like User Interface Design, User Experience has a repository of basic principles that every UX designer should comprehend and integrate into the developing design. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprehension of the users’ needs is essential for their fulfilment. The focus has to be constantly on the user, throughout the design process. The whole idea revolves around the improvement of the users’ experience with the aid of your product or service. By using methods such as user testing, you will be able to learn what your users are looking for.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every phase of the design process is integral to its overall development. Various tools are required for each phase. By knowing the phase in the design process, you will be able to conduct user research of a higher quality.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A UX principle such as a clear and precise hierarchy will ensure smooth navigation across a particular design. The hierarchy related to the organization of the content in the design is one of the most crucial ones. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">The navigation bar containing the main sections on a website, such as the “About”, “Join Us”, is a good example of a primary hierarchy. The ones opening into the sub-categories fall under the secondary hierarchy.</span>\n\n<span style=\"font-weight: 400;\">A visual hierarchy is an accomplishment in the field of navigation within a page or section on a website. In order to create an effective design for the users, you have set the priority of placement of the content. The most important content should get placed to make it prominent. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistency is the key here. A user will expect a product to share similarities with other kinds of products that they are familiar with. This also proves to be efficient as the additional learning costs are reduced. The increased familiarity of your design with those of other products enhances the user’s experience. This is one of the integral underlying principles of the concept of User Experience design. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">It also makes it easier for the designers as they do not have to develop an entirely new design every time they work on a brand new project.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the concept of context. You have to consider the user’s context whilst developing a design. Time availability, influences, emotional state, etc are a few examples of the types of context a designer should keep in mind.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">These aspects will aid in the better comprehension of the behavioral state of a user. Once you accomplish this, you will be able to develop a design that will maximize the element of user experience. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing the level of accessibility will ensure that the design can be easily used by the user. Ensure the removal of hindrances in the design layout to provide smooth navigation to the user. You can utilize the application with the use of contrasting colors in the background. This will also aid visually-impaired users to read the content on the screen easily, thus, increasing efficiency.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>A plethora of the best practices in User Experience Design</b></span></h3>\n<span style=\"font-weight: 400;\">By developing a usable and efficient website or app, you are fulfilling one of the main objectives of the User Experience design. The creation of such a design will ensure users are able to achieve their goals via your website. This will make them utilize your website for a substantial amount of time. The success of your website depends on the organization of your key elements of design.</span>\n\n<span style=\"font-weight: 400;\">There are some practices which should be followed whilst designing your website.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Select a design type</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9226 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/1-Select-a-design-type.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">Designers have to keep up with the new trends in the design community. Although this is essential for design development, it is important to choose a specific design type that will aid in the fulfilment of your design objectives. A few examples of design types are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As we talked about Material Design in the blog, UI Design: An Elevated Technological Experience, Material Design has flat design elements with 3D touches for a better User Experience. It has an engaging interface with the virtual feel of objects, and a collection of styles that will provide the element of consistency to designers.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimalism Design is defined by flat textures, with the utilization of white or negative space and a limited number of color palettes. Such designs have faster download speeds, a higher conversion rate, smooth navigation, and efficient responsiveness. Additionally, the maintenance level is quite low.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Features like 2D elements, plain typography, minimalistic design, and prominent colors define Flat Design. The version, Flat 2.0, has a strong hold in the design community due to factors like an elevated level of readability, a coherent visual hierarchy of colors and shapes, efficient navigation, and adaptive design.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Provide clear and precise messages</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-9227 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/2-Provide-clear-and-precise-messages-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The messages to be conveyed on the website have to be useful, so as to guide the users and aid them in the interaction with the product. All the elements, from the smallest CTA button labels to the pop-up messages, play a pivotal role in impacting the user experience in a positive manner. The message cannot be confusing or misleading as it will lead to negative user experiences.  </span>\n\n<span style=\"font-weight: 400;\">You can accomplish this by knowing what to write. By understanding the needs of your audience, you will be able to fulfil the purpose of the user. The conveyed message has to be simple and clear. Users should know the next step just by reading the content. </span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Conduct the usability test during the website design process</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9228 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/3-1-Conduct-the-usability-test-during-the-website-design-process.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The objective of this test is to ensure that the developed design can be efficiently used by the user. By conducting tests during the design process, you will be able to easily identify any problems or issues, and resolve them. You will minimize the expenditure as well. You can conduct the test on prototypes before the finished product. This will make it easier for the evaluation of your design in the initial stages of the process. </span>\n\n<span style=\"font-weight: 400;\">Additionally, you have to find the right user to conduct the test of the efficiency of your product. The ideal candidate would be a person who would utilize your product. Take the demographics and psychographics of the candidates into consideration when you choose them.</span>\n\n<span style=\"font-weight: 400;\">By designing clear objectives and tasks, you will be able to create a smooth workflow. The range of issues and challenges faced by the users can be better observed. Get yourself involved in the testing process to witness a user’s interaction with your product or service. You will be able to gather more data on user experience than you can from reading the test results.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Utilize the fixed navigation menu to your advantage</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9229 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/4-fixed-navigation-bar-anim.gif\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The bar that you see constantly fixed on the screen even when you scroll down is the navigation menu, or as it is generally known, sticky headers. By allowing smoother navigation, sticky User Interface elements will give accessibility to key actions or data on any part of the page.</span>\n\n<span style=\"font-weight: 400;\">You have to keep your focus on factors and actions that give value. There’s no need to heighten the importance of unnecessary elements. Elevating these will hardly deliver any benefit for the user. </span>\n\n<span style=\"font-weight: 400;\">Make the visual elements on your website distinct. Use contrasting colors for the fonts, different kinds of images to make them distinctive. Avoid the placement of continuous animations so that the users are not distracted. </span>\n\n<span style=\"font-weight: 400;\">Avoid making the text of the headers too long. Put simply, viewers do not have the patience to read long paragraphs in the headers. Put a line of text in the header, which will have the maximum effect on the user.</span>\n\n<span style=\"font-weight: 400;\">By hiding the sticky headers on mobile when scrolling down provides the user with more space to read.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Develop a sitemap</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9230 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/5-Develop-a-sitemap.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">An efficient sitemap will ensure a better architecture of the website. This is accomplished by categorizing data through groups of related content. The structure of the content can adversely affect the user experience. By developing a sitemap in the initial stages of the design process, you can aid in the improvement of your design in these ways. </span>\n\n<span style=\"font-weight: 400;\">Comprehension of design goals and the plan for its implementation has to be conveyed to your team of developers. In this manner, you can prioritize design decisions.</span>\n\n<span style=\"font-weight: 400;\">The removal of unnecessary pages will enhance the user experience. The hierarchical data in a sitemap will aid your team of developers to find and eliminate such pages. This will also reduce the chances of displaying duplicated content and avoid a confusing experience for the user.</span>\n<h3><span style=\"color: #00ccff;\"><b>Some examples of good User Experience Design</b></span></h3>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Starbucks made it intimate</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-9231 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/starbucks.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">A renowned chain of coffeehouses and roastery, Starbucks has lived up to its name. In this current context, Starbucks utilizes the element of personalization in their mobile app for online deliveries by comprehending a user’s purchase history and pattern.</span>\n\n<span style=\"font-weight: 400;\">Usually, people tend to order the same item they had previously bought, rather than going through the full menu. The “Recents” tab is extremely efficient in this case. </span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Duolingo avoids roadblocks</b></span></h3>\n&nbsp;\n<h3><b></b><img class=\"size-full wp-image-9233 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/duolingo.jpg\" alt=\"\" width=\"924\" height=\"526\" /></h3>\n</li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Duolingo makes it extremely easy for users to learn a new language and develop their skills. This particular platform lets users begin the process of learning a new language just after one answers three easy questions. Rather than asking users to decide on a specific plan, pay and create an account before they make a headway, Duolingo makes the process easy and efficient.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Mailchimp makes technology human</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9234 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/mailchimp-1-2.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">By giving their web application a face, Mailchimp is able to establish a personal connection. Although the face is of a chimp, he keeps on popping up across the interface, adding a sense of humor and an emotional connection with users. This aspect of humanization of technology imparts depth to an otherwise tedious task of managing your email marketing. The application takes on the role of a team member with whom you collaborate to get the job done.</span>\n<h3><span style=\"color: #00ccff;\"><b>Giving a conclusion to UX Design</b></span></h3>\n<span style=\"font-weight: 400;\">Design principles and practices pertaining to User Experience are fundamental. It is crucial to comprehend the fact that the User Experience Design has to be implemented in a manner which will tremendously improve a user’s interaction with the website or app. Designers have to ensure that they are able to catch the viewer’s attention before they exit the website for one that is more user-friendly. Knowing what the user requires is essential to the application of the basics of UX design.</span>\n\n<span style=\"font-weight: 400;\">So, what are you waiting for? Enhance your users’ experience by applying these principles and incorporating the practices.</span>\n\n<span style=\"font-weight: 400;\">And hey, if you want help with improving your UX Design, <a href=\"https://vividreal.com/web-design/\">our team of Design wizards</a> is here. Do give us a try. </span>\n\n&nbsp;', 'UX Design: How does it Enhance a User’s Experience?', '', 'draft', 'closed', 'open', '', '', '', '', '2020-09-03 11:42:21', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9224', 0, 'post', '', 0),
(13084, 1, '2020-09-08 10:41:55', '0000-00-00 00:00:00', '<span style=\"font-weight: 500;\">Are you someone struggling to organize and manage your eCommerce store? Then, you’ve come to the right place. In this article, we’ll be discussing everything you need to know about the SKU number, which will help you manage your merchandise better. Read on to find them out!</span>\n\n<span style=\"font-weight: 500;\">If you think you require any professional assistance for working with SKU numbers, feel free to connect with us. Our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> would be more than happy to help you!</span>\n\n<span style=\"color: #00ccff;\"><b>What is an SKU Number &amp; How Does SKU Work?</b></span>\n\n<span style=\"font-weight: 500;\">Stock Keeping Unit (SKU) is a scannable barcode that appears on the packaging of any saleable product. The SKU number is an alphanumeric code with a character limit depending on its database structure that appears along with the barcode. This number can distinguish between one product variant with other ones in your store. In fact, you can distinguish and keep track of the products on your store based on its colour, style, brand, gender, size, type and so on. Also, distinct businesses use the SKU number for tracking different things, depending on what type of products they sell.</span>\n\n<span style=\"font-weight: 500;\">What makes SKU unique is its ability to target any specific business while creating codes. It allows you to create codes oriented in the direction of what customers or vendors ask most often about your product. You can prioritize elements of your code based on its importance according to you. For instance, look at the following example codes and what each of its elements denotes.</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>PO-TS-32-WHT</b></span></li>\n</ul>\n</li>\n</ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">PO: Polo, the brand name</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">TS: T-Shirt, the item</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">32: The shoulder size 34</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">WHT: White, the colour</span></p>\n\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>LIM-TS-LS-10-BK</b></span></li>\n</ul>\n</li>\n</ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">LIM: Limon, the brand name</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">TS: T-Shirt, the item</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">LS: Long Sleeve, the type</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">10: The size 10</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">BK: Black, the colour</span></p>\n<span style=\"color: #00ccff;\"><b>What is the Difference Between SKU and UPC?</b></span>\n\n<span style=\"font-weight: 500;\">Most retailers use both SKU and UPC codes, but they’re actually made to serve two different purposes. Universal Product Code (UPC) is a 12 digit code given to the manufacturer. This number is issued by the Global Standards Organization. It aids companies in identifying the product manufacturer and hence, much more generalized when compared to SKU barcode. As you\'d have noticed from the examples mentioned above, an SKU is specific to a company, which is quite different from UPC, which always stays the same.</span>\n\n<span style=\"font-weight: 500;\">A lot of companies use both SKU as well as UPC codes in their product packaging. They do this to utilize the benefits of accessing more specific details of their product from the SKU number and identify a complete batch of products (for instance, if anything went wrong) from the UPC code. Basically, if something goes wrong with your store inventory, UPC will let you track down where it went downhill and SKU will show you where the product exactly is within your inventory. </span>\n\n<span style=\"color: #00ccff;\"><b>How to Generate SKUs for Your Own Business?</b></span>\n\n<span style=\"font-weight: 500;\">First things first, do not use your supplier’s or wholesaler’s SKUs for your specific business, because it can put you in trouble for using someone else’s SKUs. Also, there is a chance of code duplication since SKU is something that is generated for different products, and that too by different vendors. So, there is a possibility of SKU code duplication. The duplicated codes can cause serious confusion while trying to locate and sell products. </span>\n\n<span style=\"font-weight: 500;\">Some quick rules to keep in mind while generating SKUs is to have a clear picture of your customers, needs, and priorities. The SKUs must be created considering what’s most helpful to you and your company. Other than these, ensure that your format is easy to comprehend, and devoid of the number 0. </span>\n\n<span style=\"color: #00ccff;\"><b>Some Additional SKU Hacks</b></span>\n\n<span style=\"color: #00ccff;\"><b>Reuse SKUs</b></span>\n\n<span style=\"font-weight: 500;\">You can always reuse your SKUs. You can reuse the codes after multiple total catalogue refreshes, i.e, after selling all the products attached to that SKU.  You might have to wait for a couple of years to use the old SKUs again. </span>\n\n<span style=\"color: #00ccff;\"><b>Represent Highest Category in the First 2-3 Digits</b></span>\n\n<span style=\"font-weight: 500;\">The SKU number is all about helping you identify all your merchandise better.  So, it is better to use the first few digits of the SKU number to represent what is the highest category of importance to you. Further, use the other places of the SKU number to indicate more unique features of the item. After this, you’ll form a formula, which can be followed for writing the rest of SKUs (in the same order). </span>\n\n<span style=\"color: #00ccff;\"><b>Refrain Using Number 0 in the Beginning</b></span>\n\n<span style=\"font-weight: 500;\">It is an ideal practice to avoid using the number 0 to begin any SKU. This is because certain data storing software may interpret the number 0 as null. For instance, the software can interpret the number “098765” as “98765”. This can cause errors which we don’t want to deal with. So, refrain from using the number 0 in general for anything that relates to data storage. </span>\n\n<span style=\"color: #00ccff;\"><b>Begin SKU with Letters</b></span>\n\n<span style=\"font-weight: 500;\">Another quick tip that you can definitely consider is to begin your SKU numbers with letters. This helps you differentiate between SKUs and other data on the spreadsheet which is loaded with numbers. You can easily identify where the code begins and distinguish it from the continuation of a number in the cell before it. </span>\n\n<span style=\"color: #00ccff;\"><b>Avoid Number-Looking Letters</b></span>\n\n<span style=\"font-weight: 500;\">Most of us get confused and may even go wrong while interpreting or reading letters that look like numbers. For instance, the letter “I” can look like the number “1” or a lowercase “L”. Misinterpreting the code will trouble your employees who usually type SKUs in by hand. Such letters will also waste their precious time struggling to interpret the code. So, it is better to avoid the use of such letters to save time and effort. </span>\n\n<span style=\"font-weight: 500;\">If you have trouble using SKUs without using such letters, divide the codes into sections and use uppercase letters in one section &amp; even numbers in the other. Now, you and your team can easily recognize “O” as a letter and not as the number zero (in the codes) since the sections are distinguished in this way. </span>\n\n<span style=\"color: #00ccff;\"><b>Refrain Use of Manufacturer Numbers Within SKU</b></span>\n\n<span style=\"font-weight: 500;\">Always avoid using the manufacturer numbers as your SKU number since such practices could bring in confusion. After all, it is better to keep the SKUs unique since it is exclusively meant for each business. You could be using manufacturer numbers for SKUs to escape from the fuss of creating new ones. Instead of doing that, create a format and follow them to create your SKUs.</span>\n\n<span style=\"color: #00ccff;\"><b>Avoid Overloading the SKUs with Meaning</b></span>\n\n<span style=\"font-weight: 500;\">SKU numbers are made with an intention to distinguish your merchandise clearly without any trouble. In the pursuit of adding meaning to the code, people often end up creating codes that are too long to remember and even difficult to fit within your tags. You don’t have to include every detail about the product in the code, instead, use only essential details. So, use a few elements from the product and form the code. Also, keep the codes as short as possible. For instance, you can do this by assigning a single digit to indicate a manufacturer (if you have many) instead of abbreviating their name into a 2-3 letter code.</span>\n\n<span style=\"color: #00ccff;\"><b>Benefits of Using SKU</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Inventory Accuracy</b></span>\n\n<span style=\"font-weight: 500;\">One main concern in inventory management to maintain an optimal amount of merchandise in-store. Stocking up too much means you’ll have to bear the expense of storage space and maintaining too little inventory can mean a severe loss of potential business. </span>\n\n<span style=\"font-weight: 500;\">You’ll also require to keep up with the inventory numbers even at the times of order influx. Also, these orders have to be processed through different stages from the time the order is placed until it is delivered. So, the status has to be constantly updated. All these aspects of inventory management can be handled effortlessly with the help of SKUs. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Crisp &amp; Accurate Order Picking</b></span>\n\n<span style=\"font-weight: 500;\">Order placement to delivery needs to happen swiftly since that sends out a better picture of your brand. Every buyer expects speedy product delivery and your inventory management need to be efficient to meet their expectations. SKUs will help you manage everything better without any trouble. Suppose, you have to identify and pick a product that has 12 colour variants. In such situations, your order picker can easily recognize the product with the SKU. This way you can speed up the whole process with ease.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Accurate Packing &amp; Shipping</b></span>\n\n<span style=\"font-weight: 500;\">We’ve already discussed how SKUs speed up the whole order picking process. Just like that, the packing process is also made simpler using SKUs. SKU barcodes can be used to directly print packing slips as well as shipment barcodes. Employing SKUs digitalizes the whole process, saving much of your time. Such a system will ensure that your work goes on without any mistakes. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Precise Cycle Counting</b></span>\n\n<span style=\"font-weight: 500;\">Inventory auditing procedures like cycle counting are done by a lot of warehouse managers to maintain precision in the merchandise log. Cycle counting process can be efficiently carried out using SKU barcodes. This ensures that the warehouse operations are carried out without disrupting the day-to-day works. So, maintain a robust SKU system to speed up and simplify the process. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Improved Brand Loyalty with Reduce Backorders, Incorrect Orders, &amp; Shipment Delays</b></span>\n\n<span style=\"font-weight: 500;\">You can deal with backorders, incorrect orders and shipment delays using SKUs. Moreover, the customers’ needs can be addressed with speed and accuracy in an efficient SKU system. You can use the codes to respond quickly to customer queries and minimize (or even eliminate)  out-of-stock situations. This way, you can improve customer satisfaction to a great extent. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Better Suggestions for Customers</b></span>\n\n<span style=\"font-weight: 500;\">Product characteristics can be recognized using SKUs. The sales team can suggest alternatives when what your customer wants isn’t available with this. For this, SKUs will give you insights into the particular type of item that people want and help you identify alternatives that satisfy them. Your online store can also employ SKU based algorithms to give customers similar product suggestions.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">SKU number is a huge solution to the many concerns that sellers deal with. Having knowledge about where your inventory is at every point of time simplifies your job.</span>\n\n<span style=\"font-weight: 500;\">We hope this article will help you use SKU numbers more efficiently in your business. Always remember to keep your SKUs short and unique. Avoid space (as well as special characters) and product titles in SKUs. To follow all the SKU rules that we mentioned in this article, you can employ a format or use an SKU generator to do the job. </span>\n\n<span style=\"font-weight: 500;\">Still in search of help? We’ve got you covered. Feel free to connect with our <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> to assist you.</span>', 'SKU Number: Everything You Need to Know in 2020', '', 'draft', 'closed', 'open', '', '', '', '', '2020-09-08 10:41:55', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9351', 0, 'post', '', 0),
(13085, 1, '2017-12-21 12:39:28', '2017-12-21 07:09:28', 'The ability to create appealing and informative reports seamlessly from available marketing data is crucial for any business. The report should facilitate meaningful analysis and also should be easy to share with others. We all know that converting <a href=\"https://vividreal.com/blog/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics </a>data into presentable reports is a tedious process. Several hours need to be spent on exporting, formatting and filtering this data. However, this is not an efficient or effective process. So, what is the alternative?\n\nGoogle has released the beta version of a new tool, Google Data Studio, which allows you to connect to all your marketing data and transform them into appealing, informative, customizable reports that can be easily understood and shared.\n\nThis free tool allows you to track Key Performance Indicators that support your business objectives and helps generate some periodic reports based on your marketing data. Google Data Studio, like any other Google service, is closely integrated with other Google services like Google Ads, Sheets etc.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nNow let’s look at how Google Data Studio makes a difference:\n<ul>\n 	<li>Google Data Studio supports a variety of data connectors in addition to Google Analytics, like DoubleClick, Google Ads, Google Big Query, MySQL, Google Attribution, Google Sheets, YouTube channel, etc. Connectors are bridges that permit a Data Studio data source to access all the information stored in your data sets. Thus, since there is support for all these connectors, there is no need to extract data from these sources and export them to excel sheets and then upload them to Google Data Studio.</li>\n 	<li>High-level skills are not required to work with the Google Data Studio. It is easy to use for anyone who has a clear idea about what their important KPIs are and how they can represent them through visualizations.</li>\n 	<li>The API of Google Analytics limits you to just 7 dimensions and 10 metrics. Google Data Studio won’t bother you with such limitations. You are allowed to create any number of reports as you wish, in Data Studio.</li>\n 	<li>The analytics reports that Data Studio offers are all dynamic. All the changes you make to your data are instantaneously reflected in the dashboard. You don’t have to periodically update the data you had previously provided. A live data connection also has the advantage of allowing toggling between different time ranges. You can use whichever date range that satisfies your needs, depending on how much your data dates back to.</li>\n 	<li>Unlike Google Analytics, Data Studio is not limited to just 12 widgets per each dashboard. It provides an empty dashboard on which you can create a single page/multipage reports. Since there aren’t any set sizes for columns or widget boxes, you can add any number of widgets on the dashboard and also adjust its size according to your needs.</li>\n 	<li>Google Data studio allows connections to several data sources. It is possible to create reports using data from multiple Google Analytics accounts.</li>\n 	<li>Since you can individually set the data source for each chart on your dashboard, you can even combine the data from all the data views on the very same dashboard, unlike Google Analytics.</li>\n 	<li>A set of dynamic controls are provided by the Google Data studio so that the viewers can easily filter through the content using dimension and data range selectors.</li>\n 	<li>The built-in charts of Data Studio provide a lot of options to visualize data, compared to Google Analytics. It only takes a few clicks to create these charts; it is that easy.</li>\n 	<li>Data Studio offers a wide range of customizations and styles that allow you to change the look and feel of almost everything in your dashboard. You can even match the colors of the elements in your dashboard with your organization’s branding and colors. Thus, designing individual professional reports for the directors, managers, and executives of your organization becomes a very easy task.</li>\n 	<li>Data studio has an option to create calculated metrics that allow you to combine metrics using formulae that allows you to form a new metric. You can also use the calculated fields to clean up or format all the campaign parameters that are inconsistent, like a single medium’s lowercase and uppercase versions.</li>\n 	<li>Using Data Studio, it is easy to share and collaborate your reports and analysis with others. A great advantage is that you can simultaneously share and work on the same report. You can even share reports with your chosen people and set edit and view permissions individually. For instance, you can share the report with both your marketing team and clients, but allow edit permissions only for the team so that clients cannot make changes themselves.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nGoogle Data Studio’s quality is not even close to that of the prominent business intelligence tools currently in the competition (Like Tableau, Microsoft Power, et al). It is a fact that it doesn’t offer all the wide range of features and capabilities that other business intelligence tools offer.\n\nNevertheless, it’s a very user-friendly tool with handy features that enable you to easily import data from many sources and create functional visualizations and reports. You can also save a great deal of time in trying to create these reports. Google also makes it easy to share your reports with others, just like the other Google collaboration tools.\n\nSo, if you feel that you only need the features provided by Google Data Studio for creating your business analytics reports, then we would recommend you to give it a try.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"http://readtheunread.com/why-google-analytics-essential-for-websites/\">ReadTheUnread</a> )', 'Google Data Studio: Build your Business Analytics Reports effortlessly', '', 'publish', 'open', 'open', '', 'google-data-studio-build-your-business-analytics-reports-effortlessly-2', '', '', '2017-12-21 12:39:28', '2017-12-21 07:09:28', '', 0, 'https://vividreal.com/?p=2077', 0, 'post', '', 0),
(13086, 1, '2017-12-21 13:19:32', '2017-12-21 07:49:32', '<strong> </strong>You may have always wondered why your well written emails aren’t usually well received by your subscribers. In spite of putting a lot of effort into writing these emails, they might have not succeeded in winning your subscribers’ attention, let alone make them click on something.\n\nDon’t let this situation bring down your confidence. Let’s analyse the matter and see how you can innovate and improve even the fundamentals of email campaigning. Here are some key tips to follow, <a href=\"https://vividreal.com/services/email-marketing/\">to create attractive emails that can win you more customers</a>.\n\nNeed help with email marketing? <a href=\"https://vividreal.com/email-campaign/\">Check us out.</a>\n\n<span style=\"color: #00ccff;\"><strong>Headings do matter</strong></span>\n\nThey are the first things that a reader sees. That is the main factor that can separate your emails from the bunch of other marketing emails your subscribers receive. Use a heading that is attractive enough to make your readers go through your content. It should also give a clear idea about what you are trying to convey. Try to include that heading in the subject line of your email, instead of a name like-”Our December newsletter”.\n\n<span style=\"color: #00ccff;\"><strong>Write personalised emails</strong></span>\n\nThis is arguably one of the most important aspects of writing marketing emails that should be strictly followed. Each subscriber must feel that the email you sent, was tailored just for them. For this, you can address your subscriber with his/her name and include that name in appropriate places in the email. This makes the email seem more intimate. It also helps if you use your name and designation as the sender of the email. Try to present the email in a conversational manner and ask them more questions to make your content more engaging. A personalised email is always dear to a person, than a commercial one.\n\n<span style=\"color: #00ccff;\"><strong>Focus on the design</strong></span>\n\nNobody wants to read a poorly designed email, however exceptional its content is. So significant care must be given to the design of your email. It should be minimal, precise and also must convey your ideas effectively, without much clutter. Create an appealing design that includes catchy images, videos and GIFs that interact well with the readers. This avoids the content appearing too long and boring to your readers.\n\n<span style=\"color: #00ccff;\"><strong>Write only when needed</strong></span>\n\nWhat to write and when to write is just as important as how to write. You should write emails only when needed, that is, when you really have relevant content to pass to your subscribers. Never waste their precious time by sending emails just for the sake of sending. You can also systematically schedule your emails as weekly, biweekly, monthly, etc. depending on when you feel that your email will be ready to go live. Thus your subscribers can know when to expect a new content from you. If your content is engaging and interesting enough, your subscribers will surely anticipate and look forward to the moment your email hits their inbox.\n\n<span style=\"color: #00ccff;\"><strong>Write about your business</strong></span>\n\nYou can include some of the news about your business, like if your business is constantly growing and improving, you can share those achievements to your subscribers. This will surely give an extra mileage to your business. Also focus on how your business have created an impact in the industry and have helped a lot of customers. Include few genuine positive customer reviews about your business. These word-of-mouth recommendations are one of the best marketing techniques for your business.\n\n<span style=\"color: #00ccff;\"><strong>Don’t always “sell”</strong></span>\n\nTry to structure your marketing email as highlighting the benefits of the services you provide, instead of focussing on selling your product/service. People always care about the benefits they’re offered exclusively by you. This is what sets your business apart from others out there. Present these benefits as solutions to the general problems faced by people. This adds to the relevance of your offerings. Since most people are averse to risks, highlighting the benefits you offer as a help to avoid a problem will get more people interested in your products/services. They would see it as something they can’t do without.\n\n<span style=\"color: #00ccff;\"><strong>Have a clear call to action</strong></span>\n\nAlways try to provide a perfect call to action to your readers, which is both compelling and giving them a clear idea about what they are expected to exactly do next. This call to action should also create a sense of urgency around the offer you are providing them. To complement this, include a clear deadline to your offerings in your email content, so that it will help prevent the procrastination of your potential customers and make them perform a conversion as soon as possible.\n\n<span style=\"color: #00ccff;\"><strong>Always experiment</strong></span>\n\nYou can always try something new, in order to find out what works the best for your business. For instance, try using different catchy words, subject lines, design themes, exclusive offers, etc. Analyse the response rate of your subscribers through real-time reports. This will give you a clear idea about what and how you should focus on your email style. After you analyse the results, think of how you can provide more value to your subscribers.\n\n<span style=\"color: #00ccff;\"><strong>In short</strong></span>\n\nEmail marketing is a proven channel for <a href=\"https://vividreal.com/services/#2\">digital marketing</a>, even when other marketing techniques come and go. They have always been a strong source of website traffic and conversions. The advantage of email marketing is that it is a lot cheaper than most of the other marketing channels. So it is no wonder that most businesses follow this technique to earn more profits.\n\nSince there are a plethora of marketing emails, it is very important to make your emails stand out from the rest, grab your customer’s interest and then make them perform a desired action/conversion. These campaigns can turn monotonous after a certain time and it is necessary to constantly innovate and improve the email campaigning styles.\n\nSo keep the above tips in mind and keep innovating until you find out what works the best for winning more customers and maximizing your profits.\n\nIf you need help with email marketing, be sure to <a href=\"https://vividreal.com/email-campaign/\">check us out.</a>\n\n( Image courtesy: <a href=\"https://www.halogensoftware.com/blog/its-your-career-jump-into-the-drivers-seat-with-a-personalized-development-plan\">Teala Wilson</a> )', 'Impressive Ways to Market Your Business Through Emails', '', 'publish', 'open', 'open', '', 'impressive-ways-to-market-your-business-through-email-2', '', '', '2017-12-21 13:19:32', '2017-12-21 07:49:32', '', 0, 'https://vividreal.com/?p=2080', 0, 'post', '', 0);
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(13087, 1, '2018-01-04 12:32:28', '2018-01-04 07:02:28', 'Technology and businesses constantly reinvent themselves with time. Technological revolutions have driven disruptions in industries and economies across the world. Only those businesses that were quick enough to adapt to these changes or new opportunities have succeeded in the long run. Others who were skeptical and ignorant to these rapid technological changes have become irrelevant and redundant.\n\nUndoubtedly, <a href=\"https://vividreal.com/why-digital-marketing-is-not-just-an-option-anymore/\">everyone is talking about digital transformation now.</a> But what exactly is it all about? It is the collective effort and the extensive set of processes involved in facilitating businesses fully adapt to the latest technological advances in their respective industries and elsewhere. Its benefits include capabilities to become more innovative, streamlined, transparent, accountable, efficient, profitable, et al.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>Technology and Culture goes hand-in-hand</strong></span>\n\nYou may ask if digital transformation is business automation: well, the answer would be both a yes and a no. Yes, because many works done manually can be automatized. No, because this isn\'t about technology alone. What I mean is that this involves a substantial change in mindset too.\n\nApart from the technical side of this transformation, it is important that companies cultivate a new, enhanced culture within an organization in order for it to facilitate a smooth digital transformation of its operations. Otherwise, businesses are likely to face the challenge of resistance and aversion from their workforce.\n\n<strong><span style=\"color: #00ccff;\">Changing the fundamentals of business operations</span></strong>\n\nTraditionally, business departments like marketing, human resources, administration, customer service and so on work independently, and as a consequence, there is a lack of transparency and collaboration between them.\n\nWith the advent of digital transformation, all these business processes have become seamlessly integrated. This facilitates a more effortless correlation and coherent workflow between all the processes.\n\nConsider an example of a restaurant business. Prior to the digital transformation of this business, the waiter has to take the order from the customer, walk up to the kitchen and then inform the cooks. To know whether a food item was available or not at the moment, he had to contact the cooks. There was no other way.\n\nThe waiter comes and serves the food to the customer when the food is ready. He then walks up to the cash counter to give the order details and get the bill printed. All of this required a lot of manual work and consumed time.\n\nAs the business gets digitally transformed, all these activities become hassle-free. The order can be entered on a tablet computer, which instantly displays whether the food is available or not. The placed order will be sent to the cook and also to the other departments digitally. When the customer is done dining, the waiter presses the button to print the bill, thus making the business more efficient and streamlined.\n\n<span style=\"color: #00ccff;\"><strong>How to start with digital transformation?</strong></span>\n\nCan a single set of techniques help all businesses to transform digitally? Well, this is not possible. The digital transformation of a business depends upon the type and scale of the business, its location, and numerous other factors.\n\nAlthough digital transformation varies widely based on organizations\' specific challenges and demands, there are few frameworks that business and technology leaders should consider as they embrace digital transformation.\n\n<span style=\"color: #00ccff;\"><strong>Business process audit</strong></span>\n\nSo what is the first step towards digital transformation?   It starts with a business process audit - identifying various business processes like- Sales &amp; Marketing, Accounting &amp; Technology, Quality &amp; Product/Service Delivery, Management, HR &amp; Finance, Product Development, and others.\n\nThen all the possible functions involved in these processes are listed out after a thorough study. The work flow inter-dependencies between these multiple work processes are then sorted out. A graphical representation of the sequence of all these functions is then depicted as a flowchart.\n\n<span style=\"color: #00ccff;\"><strong>Digital audit</strong></span>\n\nThis deals with the identification and listing out of the digital initiatives that was already carried out in all business departments to understand the current status of the digital transformation adopted by the company.\n\nThe hurdles involved in the further progress of this transformation that obstructs the company\'s quest for transparency, accountability &amp; efficiency is identified and sorted out.\n\nAll companies would have made some sort of digital initiatives; For instance, in the HR department of a business, the employee attendance register would have been replaced by a biometric fingerprint attendance machine. Similarly other departments might have made other technological advancements. The purpose of digital audit is to unify all these digital transformations into a single entity.\n\n<span style=\"color: #00ccff;\"><strong>Need for a Specialist</strong></span>\n\nCan companies manage to transform their business operations digitally all by themselves? Well, this is an important decision.\n\nYou must keep in mind that digital transformation can be tricky and should be planned out and approached carefully and strategically. Companies can promote a tech savvy employee, well versed with all the business processes and their workflow, as their digital transformation leader. If this leader can provide expert guidance and lead the company in actualizing digital transformation, it\'s a great advantage.\n\nIf he is not capable enough to manage this by himself, a specialist from a digital transformation agency can be hired. This advisor can help explore or discover key issues, pain points, new opportunities and challenges that you\'re facing in transforming and growing your business.\n\nThe digital transformation leader of the company must work conjointly with this specialist to ensure a more organised and effective digital transformation of the company\'s business.\n\nTo conclude, there is no doubt that digital transformation is the next step for businesses to stay competitive and follow the right path towards the future. And it’s time that every business creates a new job designation called Digital Transformation Specialist or hire an external expert to meet the challenges of tomorrow.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"https://www.socialtalent.com/blog/recruitment/6-essential-tips-for-successfully-interviewing-uae-candidates\">Siofra Pratt</a>)', 'Why Digital Transformation Should be Your Priority in 2018?', '', 'publish', 'open', 'open', '', 'why-digital-transformation-should-be-your-priority-in-2018-2', '', '', '2018-01-04 12:32:28', '2018-01-04 07:02:28', '', 0, 'https://vividreal.com/?p=2090', 0, 'post', '', 0),
(13088, 1, '2018-01-04 12:17:58', '2018-01-04 06:47:58', 'Having a deep understanding of who your customers are, how they interact with your website and what they really want is crucial for the success of your business. You need to be able to<a href=\"https://vividreal.com/services/business-analysis-consulting-strategy/\"> track how they arrived at your website</a>, which webpages they have spent time on, from which page they have left, etc.\n\nThe more you are aware of this data, the more you can fine tune your website to attract more potential customers and make them perform the desired action.\n\nYou may now be wondering how this can be done and what the right tool for this is. Without a doubt, we would recommend <a href=\"https://www.google.com/analytics/analytics/?__utma=193556795.2036211181.1515738152.1515738155.1515738155.1&amp;__utmb=193556795.0.10.1515738155&amp;__utmc=193556795&amp;__utmx=-&amp;__utmz=193556795.1515738155.1.1.utmcsr=bing|utmccn=(organic)|utmcmd=organic|utmctr=(not%20provided)&amp;__utmv=-&amp;__utmk=13736439&amp;_ga=2.132691851.40588002.1515738152-2036211181.1515738152#?modal_active=none\">Google Analytics</a>.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What is Google Analytics?</strong></span>\n\nGoogle Analytics is a free website tracking tool that provides a set of statistics and analytical tools for your website. These tools enable you to inspect visitor activity on your website so that you can evaluate how successful you are, in converting those visitors to your customers. Since you can get specific details of the visitors like their geographic location, the device/browser they are using, their age, gender etc., you will have a clear picture of where you have to focus on, in order to boost your business.\n\n<span style=\"color: #00ccff;\"><strong>What are some of its benefits?</strong></span>\n<ul>\n 	<li>Google Analytics provides real-time analytic reports of your website, so you can monitor all visitor activities at any instant of time.</li>\n 	<li>It is free of charge and even richer in terms of features, compared to other paid reporting tools in the competition.</li>\n 	<li>Availability of many add-ons that make the tool more efficient and powerful.</li>\n 	<li>It is possible to create custom reports for both internal stakeholders and also for clients.</li>\n 	<li>Enables you to inspect internal site searches, to find out what visitors have searched for, on your website.</li>\n 	<li>Google Ads collaboration enables you to check the effectiveness and outcomes of your online ad campaigns.</li>\n 	<li>Review of traffic to your website from various sources.</li>\n</ul>\nAnd so on…\n\n<strong><span style=\"color: #00ccff;\">How to implement Google Analytics on your website?</span></strong>\n\nIf you want to analyze your website using Google Analytics, you have to first sign in using your Google account. After entering the URL of your website in the Analytics setup page, you will be given a unique tracking code for your website. You have to copy this code and add this to the HTML code of each webpage of your website to track your website.\n\nAfter you paste this code to your webpages, you can test this immediately by going to the Real-time reports to see if the code actually worked. Open the site in another tab, and you should see one active user in Real-time reports. If not, there must have been some kind of error in the Analytics implementation.\n\n<span style=\"color: #00ccff;\"><strong>Google Analytics Reports</strong></span>\n\nOn the Google Analytics homepage, you are presented with a dashboard on which a number of widgets are placed, that depict different analytic reports of your website. Now let us have a quick look at these report types-\n\n<span style=\"color: #00ccff;\"><strong>Analytics Home</strong></span>\n\nThe Analytics Home provides an overview of the different analytics reports of your website. You can see a glimpse of the Real-time report, the sources of your website traffic, active users, geographic location of your visitors, etc.\n\n<span style=\"color: #00ccff;\"><strong>Customization</strong></span>\n\nHere you can set custom reports and view the statistics. You can choose the metrics that are necessary for your analytics report and add them, along with the particular dimensions to sort them through. You also have the option to share them with your clients or the concerned.\n\n<span style=\"color: #00ccff;\"><strong>Real-Time </strong></span>\n\nReal-Time reports are the monitored activities of your website in real-time.\n\nA few metrics found under the Real-Time reports are:\n<ul>\n 	<li><strong>Overview:</strong> This report shows the metrics like the most actively viewed pages, the geographic location of the viewers, top referral sources to your pages and the top social traffic.</li>\n 	<li><strong>Location:</strong> Here you can see the countries that you have website visitors from.</li>\n 	<li><strong>Traffic sources: </strong>You can use this report to know the sources from where your website visitors have landed. The sources are classified as direct, organic, referral and social.</li>\n 	<li><strong>Content:</strong> This shows the real-time report of the webpages that have been visited in the past 30 minutes.</li>\n 	<li><strong>Event: </strong>Event report shows you the events your website visitors interact with.</li>\n 	<li><strong>Conversions:</strong> The real-time conversion reports inform you of the goals that were completed by your visitor. Goals include clicks, conversions, visits to a certain webpage, et al that you must pre-define.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Audience</strong></span>\n\nThis report gives details about the active users of your website.\n<ul>\n 	<li><strong>Demographics:</strong> Lists out the visitors based on their age and gender.</li>\n 	<li><strong>Geo:</strong> Groups users based on their system language and geographical location.</li>\n 	<li><strong>Behavior:</strong> Shows number of users, classified as new visitors and returning visitors.</li>\n 	<li><strong>Technology:</strong> Specifies the browser, operating system and the network service provider used by the visitors.</li>\n 	<li><strong>Mobile devices:</strong> Lists out the mobile devices that were used to visit your website.</li>\n 	<li><strong>Benchmarking:</strong> This section gives a firm insight on metrics like the number of sessions, pages per session, average session duration, bounce rates, etc.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Acquisition</strong></span>\n\nBy looking at the acquisition report, you can easily get a view of the top channels that send visitors to your website, and also the corresponding Acquisition, Behaviour and Conversion details for each of these channels.\n<ul>\n 	<li><strong>Channels:</strong> The Acquisition, Behaviour and Conversion details are represented graphically.</li>\n 	<li><strong>All traffic:</strong> Here you can view the listed traffic sources from all the different channels combined.</li>\n 	<li><strong>All referrals:</strong> The specific website domains and also the specific pages that have referred traffic to your website are listed out here.</li>\n 	<li><strong>Campaigns:</strong> This report aims at tracking your website visitors from the campaigns you had previously set up.</li>\n 	<li><strong>Keywords:</strong> The different keywords used by your visitors to find your website are specified here.</li>\n 	<li><strong>Google Ads:</strong> If you had linked your Google Ads account to Analytics, then your Ads report will appear in this section</li>\n 	<li><strong>Social:</strong> The social network activities that are related to your website are given here.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Behavior</strong></span>\n\nThis section provides data showing the amount of website traffic you received and also other metrics.\n<ul>\n 	<li><strong>Behavior Flow:</strong> This section gives you an insight about the path taken by your visitors on your website, that is, the details from the first page they have landed, till the very last page, before leaving your website.</li>\n 	<li><strong>Site content:</strong> This report depicts visitor engagement with the different pages of your website.</li>\n 	<li><strong>Site speed:</strong> Using this report, you can identify the specific areas that you need to improve and optimize in your website. The graphical depiction of the average loading time of your webpages is given in order to facilitate this.</li>\n 	<li><strong>Site search:</strong> This report displays the terms that your website have searched for, in the search box you have provided on your website. It also specifies the pages on which the particular search was made.</li>\n 	<li><strong>Events:</strong> This report gives you the ability to track the various interactions made by visitors on your website, like clicking on external links, downloading files, etc.</li>\n 	<li><strong>Experiments:</strong> You can conduct some testing to know which of the landing pages of your website performs the best, in terms of completion of certain conversion goals.</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>Conversions</strong></span>\n<ul>\n 	<li><strong>Goals:</strong> The Goals report gives you an overview of the goals that have been completed by your website visitors.</li>\n 	<li><strong>E-commerce:</strong> Using this data, you can analyze the effect and performance of your ad campaigns and your webpages in driving sales.</li>\n 	<li><strong>Multi-channel funnels:</strong> This report gives you an insight into the specific marketing channels that are effective in steering converting visitors towards your website.</li>\n 	<li><strong>Attribution:</strong> This report lets you view the different paths that customers have taken to complete a specific conversion and also it attributes these conversions to the ads from the different campaigns you have created, and other factors that led them to return to your website and make the conversion.</li>\n</ul>\nOverall, Google Analytics is a feature-rich tool that would meet your business analysis and reporting needs. It is the best tool that both small and large businesses can invest in, to get the most value out of their business websites. So without further ado, utilize the benefits that Google Analytics has to offer and boost your sales!\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"https://www.futurpreneur.ca/en/2017/advertising-on-google-adwords-express-101/\">futurpreneur</a> )', 'Why you should invest your time in Google Analytics', '', 'publish', 'open', 'open', '', 'why-you-should-invest-your-time-in-google-analytics-2', '', '', '2018-01-04 12:17:58', '2018-01-04 06:47:58', '', 0, 'https://vividreal.com/?p=2096', 0, 'post', '', 0),
(13089, 1, '2018-01-12 13:17:40', '2018-01-12 07:47:40', 'Shopping ad campaigns have largely evolved in this age of increased competition among the e-commerce stores. So it is obviously a priority to make your shopping ads stand out from the rest others. Only then will customers be interested in clicking those ads and then purchasing the products.\n\n<a href=\"https://www.google.com/retail/solutions/merchant-center/#?modal_active=none\">Google Merchant Center</a> is a great platform that allows you to upload your product information to Google in-order to make your products available to Google shopping and few other Google services. Shoppers can see both your in-store and online inventory through the Google shopping ads.\n\nIt is very easy to convert your product details to the required feed values that Google needs. Having said that, these feed values need to be rightly optimized to facilitate better rankings in the search results page and also to boost your sales.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nHere are some tips listed out for feed optimisation in Google shopping:\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Use appropriate titles and description</strong></span></li>\n</ul>\nAs always, titles are the first thing a shopper notices when he searches for a product online. Its length must be kept within the limit set by Google feed rules and should contain important keywords that are likely to be searched by online shoppers.\n\nIt is also better if the titles can be specific and descriptive. This may not increase the SERP rankings of the products, but could lead to better sales as it becomes more accessible to people who search for products along with its specifications.\n\nMoreover, providing a detailed description of the product will always help your customers make an informed decision. They can make sure that the product you offer is what they are exactly looking for.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Use appropriate images</strong></span></li>\n</ul>\nThe images you provide for the product has to be the right one, that is, it should match the specifications of the product like model, colour, etc.\n\nAlways provide attractive images, the ones that stand out and would make your customers click instantly.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Provide GTIN</strong></span></li>\n</ul>\nGlobal Trade Item Number (GTIN) is a unique number assigned to each product to identify it internationally. Providing GTIN ensures that Google can utilize the product details and specification provided by the manufacturer of the product and display them in your shopping campaign ads.\n\nThis can help a lot to get your products listed in the “top” category of search results. The more positive reviews you get for your products, the rankings of those products will increase in the SERP.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Fill in the missing data fields</strong></span></li>\n</ul>\nMake sure that you fill in the empty recommended data fields, even though it is not strictly required, because, the more details you give, chances of your product matching with the search queries also increases. Moreover, you might also require some of these data values later on. Hence it is recommended not to leave missing fields empty.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Check for errors</strong></span></li>\n</ul>\nIt is important to provide accurate data in all fields. By making sure that the data you provide is error free, you don’t mislead your customers giving them wrong information about the products they search for. Google always checks the authenticity of your feeds. If it finds that the data you provided is false, it can lead to the removal of your product from Google Shopping.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Try promotion codes</strong></span></li>\n</ul>\nYou can use promotion codes to gain more clicks on your ads. Google Merchant Center allows you to create promotion codes so that you can run them in your ads for a set period of time. Promotions like discounts, sale offers, free shipping etc. can be used to attract customers.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Set up product categories</strong></span></li>\n</ul>\nOrganizing your products into proper categories and grouping products of the same type under each category will help your bidding be more precise. Google Merchant Center has a provision for adding product types to the product feed. Once you define your products in proper categories, it becomes easier for your bids to get more visibility.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Create custom labels</strong></span></li>\n</ul>\nYou can create custom labels based on values you define and group your products accordingly. You can use these custom labels to distinguish certain products from others, for example, best-selling products, seasonal products, clearance sale products etc.\n\nCustom labels for products belonging to the same product category can help you bid up on just the ones included in the custom labels, when appropriate.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Specify product availability</strong></span></li>\n</ul>\nYou have to update the availability of the products that you bid so that your customers can be rightly informed whether your products are currently available for purchase or not. You can set the availability to in stock, out of stock or pre-order now, in Google Merchant Center.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Re-optimise after monitoring performance</strong></span></li>\n</ul>\nOnce you have provided the feed values and put up your bids, monitor how well your Product Listing Ads (PLA) are performing. If you find those ads are not as effective as you had expected, analyse what could have went wrong and then re-optimise your feed data. This should be an ongoing process, in order to ensure maximum benefits from your shopping ads.\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nGoogle Merchant centre makes it very easy to convert your product data to their product feed values and then set up your PLAs. However, you should always see to that Google doesn’t remove your product from the list due to faulty feed values and other reasons.\n\nYou should also keep in mind that simply providing some feed values is not enough. All these values must be properly optimised for obtaining maximum sales and the performance of your ads must be analysed.\n\nIssues in getting the expected clicks for your ads can be rectified by identifying the problems and then re-optimising the feed values.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '10 Ways to Optimise Your Google Merchant Center Feeds', '', 'publish', 'open', 'open', '', '10-ways-to-optimise-your-google-merchant-center-feeds-2', '', '', '2018-01-12 13:17:40', '2018-01-12 07:47:40', '', 0, 'https://vividreal.com/?p=2121', 0, 'post', '', 0),
(13090, 1, '2018-01-13 14:00:12', '2018-01-13 08:30:12', 'Have you ever tried posting a link to Facebook, such as a link to a blog post, just to find out that the preview of the post is not accurately displayed? Does it miss the header image of the post or display an old description snippet instead of the current one? Then you have arrived at the correct place.\n\nIf you’re wondering whether you can edit the title and description shown in the preview and solve the issue, then we’ll tell you that it is certainly not going to work. You may not get the preview you expect because of these reasons- <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> can’t find an image, the image you provided is too small or Facebook cached an older version of your page.\n\nSo what’s the solution to this? Obviously, it’s the Facebook Sharing Debugger tool.\n\nThe Sharing Debugger tool lets you enter the URL of the page you are going to post on Facebook and shows you a preview of this post, including the title of the page, the header image, and a small description of the<a href=\"https://vividreal.com/the-future-of-content-marketing-is-here/\"> content.</a>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>So how to get started?</strong></span>\n\nTo use the Sharing Debugger tool, you must first log in to Facebook with your Facebook developer account. Then visit the link <a href=\"https://developers.facebook.com/tools/debug/\">https://developers.facebook.com/tools/debug/</a>.\n\nNow you have to enter the URL of the page you are going to post on Facebook and then click “Debug”. Once you click “Debug”, the tool displays a list of warnings (if any) and tags. Looking at these tags you can know how Facebook interprets your content. The warnings show the errors you have made in defining some of the tags. Take a look at the screenshot below.\n\n<img class=\"aligncenter size-full wp-image-2127\" src=\"http://localhost/vividreal/wp-content/uploads/2018/01/1.jpg\" alt=\"\" width=\"1022\" height=\"308\" />\n\nAll these warnings need not necessarily be fixed. This just points out what could be done to make the post more attractive, attain better click-through rates and more page views.\n\n”When and how we last scraped the URL” section shows the Time Scraped, which is the last time since the URL was scraped. Facebook caches the images from the post and displays that image in the preview. This is scraping. So, if you made edits to your post and haven’t pressed “Scrape Again”, Facebook will continue to display the previously cashed preview, which doesn’t include your edits.\n\nYou must press the “Scrape Again” button to reset the cache. Once the cache is reset, Facebook displays the current preview of the post, with the latest made edits.\n\nThis section also displays how your content will look like when it is shared on Facebook. Always keep in mind to check the share preview so that you get the intended result.\n\nHave a look at the screenshot below.\n\n<img class=\"aligncenter size-full wp-image-2128\" src=\"https://vividreal.com/wp-content/uploads/2018/01/2.jpg\" alt=\"\" width=\"965\" height=\"629\" />\n\nThe Object Properties section displays information which is basically fetched using Open Graph (OG) meta-tags. These OG meta-tags, namely: URL, type, title, description, image, etc. must be properly defined. Only then Facebook can display the relevant preview of the site.  So carefully go through all the assigned meta-tags and make the necessary edits. Here’s a screenshot as an example.\n\n<img class=\"aligncenter size-full wp-image-2129\" src=\"https://vividreal.com/wp-content/uploads/2018/01/3.jpg\" alt=\"\" width=\"954\" height=\"237\" />\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nFacebook Sharing Debugger is a handy tool that is easy to use, even for people without much knowledge in coding. However, if you still don’t get the intended preview of your post after following the above-mentioned steps, we would advise you to<a href=\"https://vividreal.com/web-development/\"> contact a website developer</a>.\n\n&nbsp;\n\n( Image courtesy: Wikipedia )', 'How to Enhance Your Content Shareability Using Facebook Debugger', '', 'publish', 'open', 'open', '', 'how-to-enhance-your-content-shareability-using-facebook-debugger-2', '', '', '2018-01-13 14:00:12', '2018-01-13 08:30:12', '', 0, 'https://vividreal.com/?p=2126', 0, 'post', '', 0),
(13091, 1, '2018-01-22 14:14:12', '2018-01-22 08:44:12', '&nbsp;\n\nWhat’s the best online advertisement channel and campaign type that I’d recommend for e-commerce store owners with limited advertisement budgets? As a <a href=\"https://vividreal.com/services/#2\">digital marketing consultant</a> who works with many small and medium-sized e-commerce ventures across the globe, I hear this question time and again. My answer is always the same: it’s <a href=\"https://www.google.com/retail/#?modal_active=none\">Google Shopping Ads</a>!\n\nAs we all know, the e-commerce industry has been growing in double digits these days. With the advent of <a href=\"https://www.shopify.com/\">Shopify</a>, <a href=\"https://wordpress.com/com-vs-org/?sgmt=gb&amp;utm_source=adwords&amp;utm_campaign=G_Search_Brand_Desktop_IN_en_x_x&amp;utm_medium=cpc&amp;keyword=wordpress&amp;creative=246362989599&amp;campaignid=683204332&amp;adgroupid=31861711621&amp;matchtype=e&amp;device=c&amp;network=g&amp;targetid=aud-309211669636:kwd-313411415&amp;locationid=1007776&amp;gclid=Cj0KCQiAtJbTBRDkARIsAIA0a5OEElZdatcVSu1tH7Saf4tL8D5Kl5efyPL1tYSthuQj3Bkl6ZpSQ1UaAovgEALw_wcB\">WordPress</a>, and many other e-commerce solutions, setting up an e-commerce website has become very easy. However, the increase in the number of new e-commerce stores has obviously led to stiff competition in online business. So businesses are left with no choice, but to attract more sales with good ads and promotions.\n\nSince it’s easy to start ad campaigns on <a href=\"https://adwords.google.com/intl/en_in/home/\">Google Ads</a> or Facebook, many of the owners hire inexperienced digital marketers to set up their ads. Sometimes, business owners themselves create campaigns. Only after losing considerable time and money do they realize that these campaigns were not as fruitful as they had expected.\n\nI know that it is natural and okay for businesses to make mistakes in getting started with the right Advertisement formats. But, they often reach to us with enquiries regarding which Ad format works best for them. I always tell them to get started with Shopping Ads and then gradually roll out other campaign types.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What are Shopping Ads?</strong></span>\n\nGoogle Shopping Ads are CPC (Cost Per Click) Ads that are listed on the Google Search Results page, Google Search Partner Websites and Google Shopping (in select countries).\n\nShopping Ads are distinct from other Ad formats as they feature product images. They are also tailored for products and even product categories. Unlike other CPC Ads, you are not required to provide keywords to Google Shopping Ads. You just have to provide the product data to Google Merchant Center and then create Ad campaigns using Google Ads.  Google will then identify the product based on the details you have submitted and displays the Ads according to the search queries that match your product.\n\nThe details showcased in PLAs include product image, headline, website name, price, and discount.\n\nIn order to provide the product data to the Merchant Center, you have to first create a feed to which you can enter and submit the product data. A feed is the data source that Google Merchant Center uses to extract product information. This information is used to display ads according to search relevance on Google Search results. The product data to be submitted to the feed includes – product ID, title and description, price and availability, product category, product identifiers and more.\n\n<span style=\"color: #00ccff;\"><strong>The importance of Shopping Ads</strong></span>\n\nIt is a fact that online shopping customers are more likely to click on Shopping Ads than most other types of Ads. The reason for this, apart from the format of Shopping Ads, is that these Ads are designed for shopping intended searches, unlike most other <a href=\"https://vividreal.com/services/pay-per-click-marketing/\">PPC ads</a>.\n\nShopping Ads help businesses get more qualified traffic and also promise high Return On Investment (ROI) while keeping the CPC (Cost Per Click) low.\n\n<span style=\"color: #00ccff;\"><strong>Some benefits of Shopping Ads</strong></span>\n<ul>\n 	<li><strong>Increased relevant website traffic\n</strong></li>\n</ul>\nShopping Ads have a better visual appeal than many other ad formats, because of the inclusion of images of products. Also, the format of Shopping Ads consists of the basic product details that customers are looking for.\nThis is particularly helpful to attract customers who are specifically searching for a product along with some details, with the intent of making a purchase. More clicks on these Ads means an increase in the website traffic that is actually relevant.\n<ul>\n 	<li><strong>Easy to Manage\n</strong></li>\n</ul>\nGoogle Shopping Ads are a great relief if your business has numerous inventory. There is no need to generate keywords or create multiple campaigns. All you have to do is provide accurate product information to Google Merchant Center and set up the Ad campaign on Google Ads. The rest will be taken care of by Google.\n<ul>\n 	<li><strong>Optimized for mobile\n</strong></li>\n</ul>\nShopping Ads are optimized for mobile, which makes them appealing to smartphone users. We know that the smartphone user base is increasing exponentially. Since most people make online purchases from their smartphones these days, Shopping Ads are very likely to influence their purchase decisions.\n<ul>\n 	<li><strong>Insights to performance\n</strong></li>\n</ul>\nGoogle Shopping Ad reporting tools give you insights on the performance of your ad campaigns. You can see how well your products perform at the product level, brand level or even product group level.\n\n<span style=\"color: #00ccff;\"><strong>Summary</strong></span>\n\nSince there are numerous online Advertisement channels and campaign types available, most of the e-commerce business owners tend to get confused about which Ad channel they should get started with.\n\nI always recommend starting with Shopping Ads, since it is definitely the best way e-commerce business owners with low Advertisement budgets can promote their online inventory. These Ads are specifically intended for online shopping customers, and can thus help find better-qualified leads, better ROI and boost website traffic.\n\nOverall, Google Shopping Ads not only offer the best opportunity to increase your brand exposure at low costs but also to drive more revenue. So, without further ado, give Shopping Ads a try and reap the benefits it brings for your e-commerce business.\n\nCheck out our YouTube video :\n\n<iframe src=\"https://www.youtube.com/embed/8mHr4d_iCAE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\nimage courtesy: <a href=\"https://www.tvm.com.mt/en/news/ue-fines-google-record-e2-4-billion/\">TVM</a>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Why Should E-commerce Stores Use Google Shopping Ads?', '', 'publish', 'open', 'open', '', 'why-is-it-important-for-every-e-commerce-store-to-use-google-shopping-ads-2', '', '', '2018-01-22 14:14:12', '2018-01-22 08:44:12', '', 0, 'https://vividreal.com/?p=2149', 0, 'post', '', 0),
(13092, 1, '2018-02-21 13:27:07', '2018-02-21 07:57:07', '<span style=\"font-weight: 400;\">Who doesn’t like a discount? If you think back, you can probably remember plenty of instances when you used discounts or special offers to generate more sales.</span>\n\n<span style=\"font-weight: 400;\">Discounts can be a useful way to lure in those who are on the fence and bring back customers that haven’t done business with you in a while. It can also be effective in kick-starting a new product or service and can give you a hike in sales. There are even multi-million dollar businesses that have built their organizations around the concept of discounts.</span>\n\n<span style=\"font-weight: 400;\">While discounts seem like a good marketing strategy that produces results, it can actually be bad for your business in the long run. Here are some points you should consider before giving discounts for your products or services.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>It shows lack of confidence</b></span>\n\n<span style=\"font-weight: 400;\">When offering discounts for your products or services, you are indirectly telling your prospective customers that you are finding it difficult to sell your product at its standard price. As soon as you offer a discount, your prospect thinks that your product is not worth the price you quoted in the first place. Confidence is the key in sales. If you are not confident enough, it is more likely that the sale will not go through.</span>\n\n<span style=\"color: #00ccff;\"><b>There is no going back.</b></span>\n\n<span style=\"font-weight: 400;\">This is the main problem with discounts. Once you offer the customers a discount, there is no going back. Your customers will expect for the discounts again and keep asking for it. They might wait for discounts to make their purchase or worse, they will not buy from you at all. This can cause a multitude of problems for your business in the long run.</span>\n\n<span style=\"color: #00ccff;\"><b>Value goes down.</b></span>\n\n<span style=\"font-weight: 400;\">Increasing the value of a brand is a daunting task that requires time, effort and a lot of good decisions. However, a poorly implemented strategy can quickly destroy what you have taken years to achieve. This is true with discounts. When you offer a discount, what you are doing is decreasing your product’s value. Most people associate value with price. When you decrease the price of your product or service, the value the customers give you will also go down.</span>\n\n<span style=\"color: #00ccff;\"><b>Lack of trust.</b></span>\n\n<span style=\"font-weight: 400;\">This point is especially true when you’re in the middle of a sale, and things start to go south. You’ve already laid out your offer, telling your prospect that it is your standard pricing package and the very best that you can do for them. As the conversation continues to get less promising, you realize you’re going to lose out on the sale. What will you do? Yes, you offer them a discount!</span>\n\n<span style=\"font-weight: 400;\">Even if your prospect gets thrilled at the thought of getting a lower price, it arises a lot of questions in their minds. For instance, how did you manage to lower your prices when you already told them that it was the best that you could do for them? By this, you have made room for mistrust in your dealings.</span>\n\n<span style=\"color: #00ccff;\"><b>Reduces your profit.</b></span>\n\n<span style=\"font-weight: 400;\">You are in business to make profits; that’s your income. When you make discounts, you are cutting down your income. It is hard to run a successful business. It is even harder to make a significant profit with all the competition around. As a business, if you give a discount of fifty percent, what does that do to your sales? It means that in order to hit your same revenue goal, you’re going to have to sell twice as much. Do you have the time or the manpower to do that?</span>\n\n<img class=\"aligncenter size-full wp-image-2182\" src=\"https://vividreal.com/wp-content/uploads/2018/02/Graph.jpg\" alt=\"\" width=\"555\" height=\"400\" />\n\n<span style=\"color: #00ccff;\"><b>So, what should be done?</b></span>\n\n<span style=\"font-weight: 400;\">Now you know how discounts can negatively affect your business. Here are some methods that you can use to make the sale without cutting down your prices:</span>\n\n<span style=\"color: #00ccff;\"><b>Focus on value</b></span>\n\n<span style=\"font-weight: 400;\">Make value your selling point, not your price. While having a sales conversation, put more emphasis on the value your prospect gets by using your product or service. Even if your prospect asks you for a discount, stick with your price.</span>\n\n<span style=\"color: #00ccff;\"><b>Be confident</b></span>\n\n<span style=\"font-weight: 400;\">Confidence is key to sales. If you are confident about your product or service and you know what you are selling, people will buy from you. You have to be excited about your product. Excitement is infectious; when you are excited about your product, your customers will too get excited about it.</span>\n\n<span style=\"color: #00ccff;\"><b>Give Proof</b></span>\n\n<span style=\"font-weight: 400;\">Give your prospects proof that your products work. This can come in the form of testimonials, case studies or videos of your current customers sharing how great your product is. This can have a very positive effect on your sales.</span>\n\n<span style=\"color: #00ccff;\"><b>Identify your target group</b></span>\n\n<span style=\"font-weight: 400;\">You have to identify your target group before selling your product or service and adjust the pricing accordingly. Target only that segment of the market that you intend to sell your products or services to keep your user base focused. Otherwise, catering to customers of other segments will prove difficult to you.</span>\n\n<span style=\"color: #00ccff;\"><b>Summary</b></span>\n\n<span style=\"font-weight: 400;\">Almost everyone in business nowadays use discounts to boost their sales. If you are using discounts, make sure that your discounts are only for a limited period of time. Make sure these discounts are unpredictable and are not frequent. It is advisable that you limit your discounts to single digits.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">‘Stick with your price’ is the mantra that will keep your brand value up. Ask yourself, do you want to discount your brand value away?</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n<b>*</b><i><span style=\"font-weight: 400;\">The points mentioned in this article may or may not apply to you.</span></i>\n\n&nbsp;', 'Giving Discounts? Here is what it will cost you', '', 'publish', 'open', 'open', '', 'giving-discounts-here-is-what-it-will-cost-you-2', '', '', '2018-02-21 13:27:07', '2018-02-21 07:57:07', '', 0, 'https://vividreal.com/?p=2181', 0, 'post', '', 0);
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(13093, 1, '2018-06-08 13:09:40', '2018-06-08 07:39:40', '<span style=\"font-weight: 400;\">All of you must have heard the term “Keyword” over a zillion times. That’s because keywords are the epicenter of PPC advertising in Google Ads.</span>\n\n<span style=\"font-weight: 400;\">There are different ad groups in each campaign and each of these groups have keywords that are similar in nature. Keywords are what qualifies your ads to be shown for searches on Google.</span>\n\n<span style=\"font-weight: 400;\">All that being said, how many of you know that there is something called “Negative Keywords” that are equally important in your Google Ads campaign?</span>\n\n<span style=\"font-weight: 400;\">In order to target your Ads effectively, keywords are not just enough. You need a constantly growing <a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\">negative keyword</a> list as well. </span>\n\n<span style=\"font-weight: 400;\">For <a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\">PPC Ads</a>, each and every click you get is costing you money. It is of utmost importance that you ensure that each keyword brings value to the campaign.</span>\n\n<span style=\"font-weight: 400;\">Before diving into negative keywords, we need to understand different match types as well. There are 4 different match types: Exact Match, Phrase Match, Broad Match or Broad Match Modifier. </span>\n\n<span style=\"font-weight: 400;\">We, digital marketers, use combinations of all these match types when making our keywords or negative keywords lists.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>Exact match</b></span>\n\n<b></b><span style=\"font-weight: 400;\">An exact match type is the most targeted of all the five. When you apply exact match targeting to a keyword, Your Ads will show only for search terms that exactly match the keyword you set with all the words present, in the same order and without any words before or after or in between.</span>\n\n<span style=\"color: #00ccff;\"><b>Phrase Match</b></span>\n\n<b></b><span style=\"font-weight: 400;\">When you set to phrase match targeting, your Ad will be shown only if the search query contains all the words in the phrase (Close variants will also apply), in the same order without any words in between. The search term can have other words before or after the keyword.</span>\n\n<span style=\"color: #00ccff;\"><b>Broad match</b></span>\n\n<span style=\"font-weight: 400;\">This is the match type that will give you the most traffic. It is a keyword or a string of keywords that will trigger if any of those keywords or variations of them (Singular/Plural, synonyms) are searched for. If you don\'t select any matching option when adding a keyword, Google Ads assign broad match targeting to it by default. </span>\n\n<span style=\"color: #00ccff;\"><b>Broad Match Modifier</b></span>\n\n<span style=\"font-weight: 400;\">This match type is similar to the board match but is more refined. This match type involves putting a plus sign (+) before the keyword you want in the search query.</span>\n\n<span style=\"color: #00ccff;\"><b>Note</b></span>\n\n<span style=\"font-weight: 400;\">Make sure that you use phrase match or exact match types for your negative keywords or else you will be accidentally missing out on keywords that you want your Ad to be shown for. </span>\n\n<span style=\"color: #00ccff;\"><b>What are negative keywords? </b></span>\n\n<span style=\"font-weight: 400;\">Negative keywords are a type of keywords that will not allow your Ad to show up for a certain word or phrase.</span>\n\n<span style=\"font-weight: 400;\">For example, if you are selling books online and you have set up an Ad campaign that involves the keyword ‘books’. Your Ad will be showing up for a number of phrases that involves the word ‘Books’ like, ‘Free books’ and ‘Free book download’.</span>\n\n<span style=\"font-weight: 400;\">Since you aren\'t giving out anything for free, searchers coming from these keyword phrases will be disappointed and you will be losing money. </span>\n\n<span style=\"font-weight: 400;\">You can solve this problem by adding the term \'free’ as a negative keyword, your Ad will not be shown for any search that involves the word ‘free’. It thus helps you eliminate people who are looking for free books or offer free products for that matter. </span>\n\n<span style=\"color: #00ccff;\"><b>What are the benefits of negative keywords?</b></span>\n\n<span style=\"font-weight: 400;\">\'Negative keyword\' is one of the most valuable tools in a digital marketer’s quiver. It is very critical that you use negative keywords wisely for a positive ROI and maximum profit or else, a major chunk of your hard earned money may simply go down in the drain </span>\n\n<span style=\"font-weight: 400;\">Here is why you should use negative keywords in your campaigns; </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It helps you filter out clicks and traffic that doesn’t bring any value. By adding negative keywords you tell Google where not to show your Ads. This helps you in keeping irreverent traffic at bay. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By reducing the irrelevant traffic, your average cost per click (CPR) will also go down. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Click through rate (CTR) of your Ad will improve the right kind of traffic will be coming to your website/landing page.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">All of this will have a long-term positive impact on the Quality Score of your keywords which in turn will reduce the Cost per Click(CPC) of your Ads. </span>\n\n<span style=\"color: #00ccff;\"><b>How to build your negative keyword list?</b></span>\n\n<span style=\"font-weight: 400;\">Navigate to ‘Keywords’ tab and then go to the sub-tab named “Search Terms”. Then select a campaign or ad group from the left navigation to see your search terms for the selected criteria.</span>\n\n<span style=\"font-weight: 400;\">You can also see the reports for different time frames by selecting the calendar for different periods. Review each item in the list thoroughly and compare it with two factors:</span>\n\n<span style=\"font-weight: 400;\">1. How are these search terms contributing to the overall results and ROI?</span>\n\n2. Are these keywords fully relevant to your products or services?\n\n<span style=\"font-weight: 400;\">If you see that any of the terms in the report is not contributing towards your campaign objective, add that particular term as a negative keyword with the right keyword matching option.</span>\n\n<span style=\"font-weight: 400;\">For example, Imagine that you sell sports shoes and you have a phrase match keyword “shoes online” in your campaign. If you find that you are getting a lot of traffic for “leather shoes online”, you are losing money on a keyword that doesn’t bring any value as you don’t sell leather shoes. In this case, you need to add “leather” as a phrase match negative keyword in your list.</span>\n\n<span style=\"font-weight: 400;\">It is absolutely important that you review your search reports on a regular basis and add irrelevant terms as negative keywords at least once in every two or three weeks.</span>\n\n<span style=\"font-weight: 400;\">As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now. Happy advertising! :) </span>', 'How big is your negative keyword list?', '', 'publish', 'open', 'open', '', 'how-big-is-your-negative-keyword-list-2', '', '', '2018-06-08 13:09:40', '2018-06-08 07:39:40', '', 0, 'https://vividreal.com/?p=2665', 0, 'post', '', 0),
(13094, 1, '2018-06-25 03:56:16', '2018-06-24 22:26:16', 'Have you tried advertising on Facebook and have little idea as to why you haven’t got the expected results or ROI? Then buckle up. This blog aims to throw light on some of the common mistakes that inexperienced advertisers make while setting up and running <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook ads</a> and how to fix them.\n\nFacebook is undoubtedly an enormous treasure mine for digital advertisers. It is an immensely omnipotent tool that helps you achieve fruitful results within a short span of time, only if you really know how to explore its capabilities precisely. I have seen many advertisers spending a substantial amount of money on Facebook Ads, but not gaining much ROI due to the mistakes they keep committing over and over again.\n\nIf you don’t want to end up this way, I must say that you should stop taking the missteps I have listed out below when advertising on Facebook -\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk. Moving on...</span>\n\n<span style=\"color: #00ccff;\"><strong>1. No clue about campaign objectives</strong></span>\nThis is the foremost step to setting your campaign right. When you start creating your campaign, you are required to choose your advertising objective. If you intend to receive leads from your ad campaign, choose ‘lead generation’. Else, If you intend to increase the number of visits to your website, then choose ‘traffic’ and so on. Don’t ever mix up with the objectives if you don’t want your ad budget go waste.\n\n<span style=\"color: #00ccff;\"><strong>2. Having no clear insight into targeting</strong></span>\nFacebook Advertising is ALL about getting the targeting right. Targeting plays a significant role in deciding the success of your ad campaigns.\n\nYou need to first decide and focus on the right people to show your ads to. Time and again I see that most newbie advertisers (and also some experienced ones) have no clue about setting the right targeting for Facebook ads. Displaying your ads to the wrong set of the audience is clearly a waste of money.\n\nMake the most of Facebook’s powerful capabilities to target your ads to a specific set of audience - The ones that are the likeliest to take the desired actions. Explore the full potential of the detailed targeting that Facebook permits like - Age, gender, location, language, interests, the field of study, job titles and lot more. Depending on the targeting you have set, Facebook will suggest some similar targeting options which I highly recommend you to make use of.\n\nOnce you set the targeting, Facebook will show you the potential reach of your ads. Always make sure that the audience selection is fairly broad. Not too broad or too specific.\n\n<span style=\"color: #00ccff;\"><strong>3. Ignoring the campaign after setting up</strong></span>\nIf you have approached Facebook advertising campaigns as ‘set it and forget it’, then you’ve committed a great blunder, my friend. Once you have set up an ad campaign, you SHOULD analyze its performance then make the necessary optimizations right after the learning phase is over. Keep doing this regularly, throughout the running of your ad campaign. Else, you will just watch your ad budget getting drained.\n\nMake use of Facebook’s powerful Ads reporting tool to gain insights like - determining the specific set of audience who has the least CPA(Cost Per Acquisition). You can then channel your advertisement budget for this audience and ensure that your hard-earned money is rightly utilized. The Ad reporting tool lets you track performance at the ad level, ad set level or even at the campaign level. Use breakdowns to see the age of your audience, their gender, their geographic location and much more.\n\n<span style=\"color: #00ccff;\"><strong>4. Not experimenting with different ads and ad sets</strong></span>\nHave you ever tried out different variations of your Ads - creating them under the same ad set with different images and ad text? If not, please take note that Facebook always prefers to show only the best performing ad to your audience. Based on the initial performance of the Ads, Facebook knows which Ad was preferred more by your audience and decides to display that ad more from then on. This is a great advantage for you as you get to know which image and text combination works best and you can bet your money on that.\n\nThat being said, don’t stuff all your ads to just one ad set. Try out different ad sets with different targeting and bidding - You just have to test and see which combination works best and gives you the best ROI.\n\n<span style=\"color: #00ccff;\"><strong>5. Cramming too much text on the ad image</strong></span>\nWell, if you have been cramming lots of text on your ad image, then let me assure you, it has been seriously affecting your ad performance. Ads with little to no text are preferred by Facebook. The rule is that the text should occupy only 20% of your Ad image. Try reducing the amount of text and including it in the text area of your Ad. In case it is not possible to do so, then reduce the font of the text used in the image to a suitable size.\n\nYou might be wondering how to check whether the image text is optimal or not. You have a tool for that- Text Overlay Tool by Facebook. Just upload your ad image to this tool before running the ad. This tool will rank the image as high, medium, low or OK based on the image text present. Images ranked as ‘OK’ will perform the best and ‘medium’ the least. If ranked ‘high’, your ad may not even run in the first place.\n\n<span style=\"color: #00ccff;\"><strong>6. Ignoring the Ad copy</strong></span>\n<a href=\"https://vividreal.com/5-tips-to-better-convert-your-social-media-ad-copy/\">Copywriting plays a vital role in the success of your Ads.</a> If you need people to take the desired actions on your Ad, then you need to have a copy that appeals to them. The perfect combination of an eye-catching ad image and ad text will work wonders for your ads - Something that you have to test over and over again until you get the desired results from your ads.\n\n<span style=\"color: #00ccff;\"><strong>7. Having no clear call to action</strong></span>\nAnother grave mistake that few advertisers tend to commit is not specifying the right call to action in the ads. Even if your ad copy is great and people really like your ad, what is the point if the Ad does not give them any clue about the action they’d have to take?\nSetting the wrong call to action button is also something you should avoid at any cost.\n\nWhile setting up the ad you can choose the call to action from the following - Apply now, download, get a quote, learn more, sign up or subscribe. You must have a clear understanding of the purpose of each of these calls to action and then decide which one to choose for your ad.\n\n<span style=\"color: #00ccff;\"><strong>8. Penny-pinching on your budget</strong></span>\nHave you been spending sparingly on your Facebook ad campaigns and wondering why your budget is getting exhausted without gaining much ROI? If yes, then I have some advice for you.\nNEVER do Facebook Advertising without willing to spend a generous amount. You may be wondering why so.\nWell, you can certainly see a difference when your ad budget is fairly good, vs when it is too low. If you’re running a lead generation campaign, for instance, you’d start getting more leads at lesser CPA. So definitely there is a chance for you to reap significant ROI if you have a good ad budget.\n\n<span style=\"color: #00ccff;\"><strong>In a nutshell</strong></span>\nWhile <a href=\"https://vividreal.com/facebook-news-feed-update-to-make-ads-more-effective/\">Advertising on Facebook</a> is one of the best forms of advertising you can bet your money on, it can take a heavy toll on your hard earned money if you don’t know how to do it right.\n\nIt is very natural for new and inexperienced advertisers to commit mistakes at first and then learn from them. But going for a trial and error takes time and money.\n\nSo if you’re looking to minimize your mistakes in Facebook Advertising, follow the key points I mentioned above and make wonderful campaigns that you can always be proud of.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now. </span>Discover the joy of Facebook Advertising!', 'Stop Making These Mistakes When Advertising on Facebook', '', 'publish', 'open', 'open', '', 'stop-making-these-mistakes-when-advertising-on-facebook-2', '', '', '2018-06-25 03:56:16', '2018-06-24 22:26:16', '', 0, 'https://vividreal.com/?p=2693', 0, 'post', '', 0),
(13095, 1, '2018-06-27 10:47:21', '2018-06-27 05:17:21', '<span style=\"font-weight: 400;\">If you have ever used <a href=\"https://vividreal.com/which-googleads-campaign-type-is-best-for-you/\">Google Ads</a> for your marketing purposes, you must have noticed that Ad extensions help you in different ways along with showing more details about you on your Ads.</span>\n\n<span style=\"font-weight: 400;\">There are different kinds of Ad extensions you can use, depending on the type of information you have to give your customers. One of the most important Ad extension is Sitelink extensions.  </span>\n\n<span style=\"font-weight: 400;\">Sitelink extensions enable you to add more links and add text to your ads that will take people to different pages on your website. Let it be your contact page, your flagship product or more.</span>\n\n<span style=\"font-weight: 400;\">Sitelink extensions appear in different ways in different devices</span><span style=\"font-weight: 400;\">, on a computer, it shows 2 to 4 links, which may appear on the same line or fill up to two lines of your ad.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>How do they work?</b></span>\n\n<span style=\"font-weight: 400;\">You can add Sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to). </span>\n\n<span style=\"font-weight: 400;\">Sometimes, Google will add descriptions to your Sitelinks that you have provided about those pages. You can use the automatically generated description but  It is recommended that you add descriptions yourself. This can help you make the Ads more relevant for your customers.</span>\n\n<span style=\"font-weight: 400;\">These extensions will also make your Ad more eye-catching and will help you <a href=\"https://vividreal.com/blog/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/\">increase the CTR(Click Through Rate) of your Ads.</a></span>\n\n<span style=\"color: #00ccff;\"><b>Here are some awesome features of Sitelink extensions</b></span>\n\n<span style=\"color: #00ccff;\"><b>Can be easily updated-</b></span><span style=\"font-weight: 400;\"> You can change link text and URL anytime you want. This will help you to keep your customers up to date with special offers and other features. You don’t have to create separate ads for that. </span>\n\n<span style=\"color: #00ccff;\"><b>Get detailed data about your <span style=\"color: #00ccff;\">clicks</span></b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> This is one of the greatest benefits of Sitelink extensions. You can get detailed data about how each of your links performs. You can also break down the stats by a campaign, ad group, or ad.</span>\n\n<span style=\"color: #00ccff;\"><b>Edit Sitelinks without losing your performance statistics</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span>  Your statistics will not reset if you edit your Sitelinks. </span>\n\n<span style=\"color: #00ccff;\"><b>Optimised for mobile devic<span style=\"color: #00ccff;\">es</span></b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> You can also create Sitelinks that are optimised to show on mobile devices. </span>\n\n<span style=\"color: #00ccff;\"><b>Can be scheduled</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> You can also set the dates, days of the week or times of the day your Sitelink extension must be shown. You can thus make sure that you get seen by the right kind of people at the right time. </span>\n\n<span style=\"font-weight: 400;\">The best part of Sitelink extensions is that it is free. You only have to pay for the clicks you get. You will have to pay the same amount that you pay when someone clicks your headline in the same ad. With Sitelink extension, your customers will have more options to click on.</span>\n\n<span style=\"font-weight: 400;\"> You won’t be charged for more than two clicks per impression. If someone clicks more than one link quickly, this will be treated as invalid clicks and you will not be charged.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Improve Your CTR with Sitelink Extensions', '', 'publish', 'open', 'open', '', 'how-to-improve-your-ctr-by-with-sitelink-extensions-2', '', '', '2018-06-27 10:47:21', '2018-06-27 05:17:21', '', 0, 'https://vividreal.com/?p=2726', 0, 'post', '', 0),
(13096, 1, '2018-06-27 11:02:55', '2018-06-27 05:32:55', '<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/why-digital-marketing-is-not-just-an-option-anymore/\">Are you new to online advertising?</a> Well, you will probably be wondering which platform you should use. If you ask any digital marketers like us, the answer will be either Facebook or Google or perhaps both!</span>\n\n<span style=\"font-weight: 400;\">Google and Facebook are the most popular and most effective platforms for online advertisements today. Before we go in depth into each of the two platforms let’s look up the math. </span>\n\n<span style=\"font-weight: 400;\">Google has roughly about 3.5 billion searches per day and Facebook has more than 2 billion active monthly users. Together, they account for around 80% of the money spent on online advertisements. Which means that these two are your best options for doing online ads. </span>\n\n<span style=\"font-weight: 400;\">Is one better than the other? Should you focus only on one or both? I will be answering these questions here.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What types of ad do you prefer? </b></span>\n\n<span style=\"font-weight: 400;\">Both Google and Facebook have their advantages but choosing the platform depends on your requirements.</span>\n\n<span style=\"font-weight: 400;\">There are two types of online Ads, one is Search Ads and the other is Display Ads. When it comes to Search Ads, Google being the largest search engine on the planet is the undisputed king. People see your Ads when they search for your products with the <a href=\"https://vividreal.com/blog/deadly-keyword-research-mistakes-to-avoid/\">keywords</a> you set.     </span>\n\n<span style=\"font-weight: 400;\">Facebook, on the other hand, have more detailed information about their users. They can target content and ads according to the interests of their users, their job titles, fields of study and a lot more. If you want to target your Display Ads on to specific demographics, Facebook has some definite edge over Google Display Network.  </span>\n\n<span style=\"color: #00ccff;\"><b>Do your customers know about your products?</b></span>\n\n<span style=\"font-weight: 400;\">When it comes to Google Search Ads, your ads only work if people are searching for keywords that you have put in your campaigns. Do your customers know about your brand? Will they recognize you from your competition?</span>\n\n<span style=\"font-weight: 400;\">If your products or services are new, or people still do not recognize them, Facebook can help you establish yourself with the right audience by using their precise targeting options.</span>\n\n<span style=\"font-weight: 400;\">It doesn’t mean that Google Ads targeting is totally inefficient. In fact, many of their in-market and affinity audience types bring a lot of value. But if you look at an overall picture, <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook targeting options are a lot more diverse and useful.</a></span>\n\n<span style=\"font-weight: 400;\">So, if you are looking to build brand awareness by using visually appealing ads, right targeting and a limited budget, Facebook is the place where your ads should be.</span>\n\n<span style=\"color: #00ccff;\"><b>How much are you willing to spend?</b></span>\n\n<b></b><span style=\"font-weight: 400;\">There are two factors to consider while deciding to advertise on Facebook, Google or any other platforms for that matter: Number 1,  Is your product a necessity? Number 2, Is it something that people buy out of impulse? </span>\n\n<span style=\"font-weight: 400;\">We have seen that Facebook is a good medium to drive traffic for products that generally have an impulsive buying pattern - such as clothing, jewellery, or online shopping in general.</span>\n\n<span style=\"font-weight: 400;\">On the other hand, Google has millions of searches happening every day with pure buying intentions. You may get a lower CPA in Google for a certain type of products.</span>\n\n<span style=\"font-weight: 400;\">So, probably you may want to advertise on both the channels initially and find out which channel and targeting are bringing you the best value.</span>\n\n<span style=\"color: #00ccff;\"><b>Who are you targeting?</b></span>\n\n<span style=\"font-weight: 400;\">One of the biggest benefits of Facebook is that it offers a wide range of targeting options.</span>\n\n<span style=\"font-weight: 400;\">While Google has a large number of users, Facebook has more detailed information about its users. This will allow you to target your customers more precisely. You can target your customers based on different factors like age, sex, location, educational qualification, job titles, and many more. </span>\n\n<span style=\"font-weight: 400;\">On the other hand, Google PPC search campaigns show your ads only to people searching for your keywords. Google also has a display network by which you can target audience with options like, location, placement, device etc but the targeting options are not as diverse as that of Facebook.  Both Facebook and Google have excellent retargeting options. </span>\n\n<span style=\"font-weight: 400;\">Choosing between Facebook Ads and Google Ads depends on the type of business you run or the objective you have for advertising. Doing ads simultaneously on both platforms is also a good idea if you have the budget for it.   </span>\n\n<span style=\"font-weight: 400;\">When it comes to<a href=\"https://vividreal.com/blog/7-killer-tips-to-generate-b2b-leads-for-your-business/\"> B2B marketing</a>, Facebook may not be as effective as Google but Facebook does perform well when it comes to B2C marketing.</span>\n\n<span style=\"color: #00ccff;\"><b>Key takeaway </b></span>\n\n<span style=\"font-weight: 400;\">The type of platform to advertise depends on many things like the nature of your business, the objective behind the Ad, the audience that you are trying to target and many more. </span>\n\n<span style=\"font-weight: 400;\">Both Facebook and Google have their advantages when it comes to online advertising. Carefully study the benefits of each platform and spend your money wisely. As always, <a href=\"https://vividreal.com/digital-marketing/\">feel free to reach out to us</a> if you need any help with your digital marketing campaigns. That’s all for now.</span>\n\n<span style=\"font-weight: 400;\">Happy advertising!</span>', 'FB Ads Vs Google Ads: which is best for your business?', '', 'publish', 'open', 'open', '', 'fb-ads-vs-googleads-which-is-best-for-your-business-2', '', '', '2018-06-27 11:02:55', '2018-06-27 05:32:55', '', 0, 'https://vividreal.com/?p=2732', 0, 'post', '', 0),
(13097, 1, '2018-07-02 11:14:08', '2018-07-02 05:44:08', '<span style=\"font-weight: 400;\">The prime aim of business<a href=\"https://vividreal.com/digital-marketing/\"> for a digital marketer</a> is nothing but an optimum ROI for their marketing spend. Making clever use of those opportunities that this platform offers, paves way for greater conversions.</span>\n\n<span style=\"font-weight: 400;\">This does not mean that they need to try out each and every medium of marketing. Instead, <a href=\"https://vividreal.com/social-media-strategy-finding-the-right-social-media-platform-for-your-business/\">find the best balance that fits your business.</a></span>\n\n<span style=\"font-weight: 400;\">Instagram, being one of the widely used apps today serves as the social-hub for around 800 million users across the globe. It is always wise to ‘strike while the iron is hot!. Speaking of ‘hot iron’, Instagram is currently in trend; choosing the very app as a platform to foster sales, is a beneficial marketing strategy; for it bags more customers for you. </span>\n\n<b style=\"color: #00ccff;\">Target Achievement- A Piece of Cake! (Ensure that you bake it in Instagram!)</b>\n\n<span style=\"font-weight: 400;\">The first impression that customers have towards a product matters a lot. Their initial ‘love’ for it triggers them to toss cash for the product. The visuals and images work better in convincing the customer than 1000 words on product-description. When more eyes convince their minds about grabbing your product before the others do, there! You get to smile from the other side.</span>\n\n<span style=\"font-weight: 400;\">One of the greatest characteristics of Instagram is its high engagement with user-generated video and photo content. It gives people and businesses a unique opportunity to reach their audience with content that is attractive and engaging.</span>\n\n<span style=\"font-weight: 400;\">The vibrant photo-filters which are toned in a range of hues stands as a basic inbuilt feature of the app. It instantly beautifies your product and makes it more appealing to the customers.</span>\n\n<span style=\"color: #00ccff;\"><b>One Sea and a Thousand Channels</b></span>\n\n<span style=\"font-weight: 400;\">Want to make the customer crave for that yummy food item you sell? Or make him/her dream for the gorgeous attire you designed? The answer is now, Instagram! For it never limits the variety of businesses that could be involved. Almost all varieties of products, right from small to large scales are marketed using Instagram. So why not rise up and gift a makeover to your business, irrespective of your product-category?</span>\n\n<span style=\"color: #00ccff;\"><b>You’d Like Those ‘Likes’. Wouldn’t You?</b></span>\n\n<span style=\"font-weight: 400;\">Once you share the product’s photographs and videos on Instagram, you would witness a lot of ‘likes’ raining down to it. It boosts your confidence in the product’s acceptance. Also, it helps you in tracking the number of people who are interested in owning the product. An increased rate of likes for your item indirectly speaks of your quality, which itself can be convincing to another flock of customers out there. Why hesitate when it’s never too late to try your luck here? </span>\n\n<span style=\"color: #00ccff;\"><b>Hush! The Customer Speaks!</b></span>\n\n<span style=\"font-weight: 400;\">The customer-reviews can be positive or negative. If they are positive, smile! For it adds up to the product’s good name. <a href=\"https://vividreal.com/dealing-with-negative-reviews-how-and-when/\">What if they are negative?</a> Of course, smile again! For there lies the valuable lesson you need to focus. But who wants to follow those age-old methods of sending pigeons, ringing up or mailing to know the feedback, anymore? Instagram serves the purpose coolly with its feature of direct commenting on the pictures uploaded. Here, the customers can frankly open up their reviews.</span>\n\n<span style=\"color: #00ccff;\"><b>In a Capsule</b></span>\n\n<span style=\"font-weight: 400;\">Today, when the competition in marketing and business fields swifts up their pace, it is extremely necessary that the existing and upcoming digital marketers find creative ways to sell their products off. Instagram is a fresh string that could be tuned for this and it introduces your product to a wide range of customers. After all, it is always better to sell things under a roof where there are more people.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n&nbsp;', 'How Instagram Can Do Wonders To Your Business', '', 'publish', 'open', 'open', '', 'how-instagram-can-do-wonders-to-your-business-2', '', '', '2018-07-02 11:14:08', '2018-07-02 05:44:08', '', 0, 'https://vividreal.com/?p=2757', 0, 'post', '', 0),
(13098, 7, '2018-08-09 09:13:43', '2018-08-09 03:43:43', '<span style=\"font-weight: 400;\">Search Engine Optimization has been around for a long time now. Initially emerging around the mid-1990s, this practice mainly involves optimizing web content to attract more traffic and earn better rankings on the search page. Nowadays, most optimization is done keeping in mind search engines’ algorithms and guidelines.</span>\n\n<span style=\"font-weight: 400;\">SEO is ever-changing. New strategies are emerging every day. Yet most writers who work with SEO mechanisms continue to use the very same strategies which were known to be useful many years ago. Change is the only constant and the only way one can remain relevant is by discarding old habits for improved ones.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are 5 such habits which you should change to make your writing more effective in 2018.</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>       Keyword Cramming:  </b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Also known as ‘keyword stuffing’ this habit is a product of the outdated SEO strategy: “more keywords = more traffic”. Unlike a decade ago, when this strategy actually used to work, 2018’s search engines prefer content which incorporates<a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\"> keywords</a> seamlessly and naturally.</span>\n\n<span style=\"font-weight: 400;\">Search engines prioritize user experience over all else. A webpage packed with repetitive keywords can ruin the user experience. For example, Google’s algorithm considers such web pages as having poor quality content and ranks them poorly on the search page. </span><span style=\"font-weight: 400;\">Using similar keywords in groups, lists or merely out of context can be counterproductive. </span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\">  Effectively optimized content requires keywords to be used in context. Using keywords is helpful only if they are put together in natural sentences and if they appear as a genuine part of the content. The simplest way to do this is by creatively investing in the content you produce for your website.</span>\n\n<span style=\"font-weight: 400;\">For example, if the keyword that you are going for is “black dresses”, it might be worthwhile to spin it into a meaningful article about “dresses that are in season” rather than just using the keyword over and over again.</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b>       Focusing On The Search Engine Instead Of The Searcher</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Till a couple of years back, the basic strategy for SEO writing was making content to exploit the search engine. The searcher was secondary. As mentioned earlier, search engines’ pursuit of enhanced customer experience has pushed it to make many updates.</span>\n\n<span style=\"font-weight: 400;\">The focus is no longer on the keywords which match the demands of the algorithm but on those which most closely satisfy the searchers’ queries. Although keywords are still important they are no longer the sole driving factors in optimizing content.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> The idea behind these changes is to focus the content on human users. Instead of focusing only on using specific keywords, one advantageous strategy could be to chalk out specific intentions which the searcher have when they use such keywords. Then, respond to this query using your content.</span>\n\n<span style=\"font-weight: 400;\">Searchers most likely to click on a link which seems to immediately answer their questions. Not only that, but the search engine itself is also more likely to give a higher ranking to such a website.</span>\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b>      </b><b>Writing Low-Effort, Mass Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Old SEO strategies will tell you that those websites which produce keyword-rich content constantly, are preferred by the most search engines’ algorithm. This can push you to hastily produce content without checking if it is interesting or relevant. But, the algorithm has evolved. Mass, repetitive content is no longer acceptable if it is lacking in quality.</span>\n\n<span style=\"font-weight: 400;\">Keyword cramming is only one of the ways in which the content loses quality. No matter how naturally you use your keywords, if your content is riddled with grammatical mistakes, is uninteresting and irrelevant to your audience, it will not be useful in attracting searchers.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> To be appealing to the searchers as well as the algorithm, the content must be relevant, grammatically correct and engaging. Take the time to find out what topics are of interest to your audience. Support your article with interesting pieces of data or visually engaging graphics. Make your content easy-to-read and well-researched. A little effort can go a long way in ensuring quality content.</span>\n<ol start=\"4\">\n 	<li><span style=\"color: #00ccff;\"><b>       Plagiarizing Your Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Not only do search engines like Google overlook content that has been blindly copy-pasted from another website, but they also penalize websites which use such content. For example, over the years Google’s plagiarism-detecting updates have become even more precise. Stealing content can be punishable by law if it infringes upon the author’s intellectual property rights.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> One of the easiest ways of overcoming the habit of plagiarism is by giving credit where it is due. Properly citing your sources and acknowledging writers from whom you may have borrowed content, facts or images can allow you to use content without getting sued over it. An additional step that can be taken is making use of free plagiarism checking tools available online.</span>\n<ol start=\"5\">\n 	<li><b>    <span style=\"color: #00ccff;\">   Writing Content Which Is Too Long Or Not Long Enough</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">SEO-writers working with outdated strategies might <a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">create content</a> which is deliberately increased in length to add more keywords and their variations. Long blocks of content made out of mostly filler material, can be frustrating for the searcher. Searchers are looking for specific information. At the same time, for the sake of briefness, you cannot sacrifice on content either. Your piece of writing still must include the necessary facts and other important information.</span>\n\n<span style=\"color: #00ccff;\"><b>Solution:</b></span><span style=\"font-weight: 400;\"> The simplest way of ensuring the perfect length of your content is by creating an outline and sticking to it. Use data but if you find statistics outnumbering your written content, maybe go easy on how much data you include. Another solution could be reviewing the information you add to your piece. </span>\n\n<span style=\"font-weight: 400;\">In conclusion, much like most technologies and strategies, <a href=\"https://vividreal.com/the-17-point-on-page-seo-check-list/\">SEO</a> is one that constantly evolves. It is important for all SEO writers to familiarize themselves with new techniques for optimizing their content and update the way they organize their writing.</span>\n\n<span style=\"font-weight: 400;\">After all, one of the biggest changes in SEO writing has been that it is no longer a passive process. The searcher is more active than ever before. The content options available to them are more abundant than ever before. Therefore, you as a writer should be more prepared than ever before.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', '5 Habits to Ditch for Useful SEO Writing in 2018', '', 'publish', 'open', 'open', '', '5-habits-to-ditch-for-useful-seo-writing-in-2018-2', '', '', '2018-08-09 09:13:43', '2018-08-09 03:43:43', '', 0, 'https://vividreal.com/?p=2837', 0, 'post', '', 0);
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(13099, 1, '2018-09-18 10:07:10', '2018-09-18 04:37:10', '<span style=\"font-weight: 400;\">Do you remember the last time you used your phone to look up information or suggestions? Of course, you do! It might have been seconds ago or maybe you are doing it right this moment!</span>\n\n<span style=\"font-weight: 400;\">Using the internet for guidance has become a part of our daily life. May it be on a product we want to purchase or a recipe we want to cook up or just a place we want to visit – we direct all our queries to the all-knowing internet. This is why consumers are more well-informed than ever before.</span>\n\n<span style=\"font-weight: 400;\">To a great extent, the credit goes to the smart devices and search engines. As devices become handier and as search engines become more precise, it has become easier for us to turn to the internet for counsel. This is exactly where the notion of ‘micro-moments’ comes in.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><b>What are Micro Moments?</b></span>\n\n<span style=\"font-weight: 400;\">Introduced by Google, micro-moments refer to those specific, active moments in which consumers seek information to make their decisions. As Alexander Bickov puts it: “the main philosophy behind these moments is that consumers reflexively turn to a device to fulfill their needs – to compare prices, to decide what movie to watch, to read the news”  </span>\n\n<span style=\"font-weight: 400;\">Google focuses on 4 basic micro-moments:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Know” Moments:</b></span><span style=\"font-weight: 400;\"> Here consumers are looking for specific information. The responses they get to their queries will determine the decisions they take.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Go” Moments:</b></span><span style=\"font-weight: 400;\"> These moments are more geographically oriented. Consumers’ focus in more on the “where” than on the “what”. Here they are looking for concrete directions, maps, and local search results.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Do” Moments:</b></span><span style=\"font-weight: 400;\"> This is the moment where consumers seek practical information regarding a product or tasks. When consumers search for tips, recipes, tutorials, and how-to videos, they are engaging in an “I-want-to-do” moment.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>“I-Want-to-Buy” Moments:</b></span><span style=\"font-weight: 400;\"> This is the moment where the information collected from the previous moments finally concludes into a conversion. The consumer is now well informed. Their preferences are set and they are ready to make a purchase.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">As a brand, you can identify micro-moments unique to your own your target consumers.</span>\n\n<span style=\"font-weight: 400;\">For example, the patrons of the beauty industry can have their own micro-moments like – exploring various products, comparing them by their price, formula, and reviews, purchasing the product, and then looking up directions to use the product.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Use Micro Moments for Your Business</b></span>\n\n<span style=\"font-weight: 400;\">From the first search to the final purchase, every moment a consumer interacts with your product is valuable. Purchasing your product or services is only the end goal. There are multiple moments that lead to that a consumer to that goal and you must skillfully guide them through these moments.</span>\n\n<span style=\"font-weight: 400;\">The following are some quick essential tips you should follow to capitalize on every micro-moment:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Showing Up is Half the Job!</span></li>\n</ul>\n<span style=\"font-weight: 400;\">To make use of the micro-moments, your business must show up when the consumer engages in a micro-moment.  Google advises marketers to “be there” when that happens.</span>\n\n<span style=\"font-weight: 400;\">To be in the right place at the right time, you must be able to anticipate your consumers’ needs. What are exactly are they looking for? How are they describing their query?  Identify the exact moments you want to target.</span>\n\n<span style=\"font-weight: 400;\">For example, if your consumers are more likely to search for </span><i><span style=\"font-weight: 400;\">how to</span></i><span style=\"font-weight: 400;\"> use a product like yours than </span><i><span style=\"font-weight: 400;\">where to </span></i><span style=\"font-weight: 400;\">find your product, then focus on that. Step in to assist them with the ‘how to’ – maybe even provide instructional videos!</span>\n\n<span style=\"font-weight: 400;\">Focusing on </span><b>keywords</b><span style=\"font-weight: 400;\"> is one way of “being there”. You can also </span><b>localize your ads</b><span style=\"font-weight: 400;\"> so that your business shows up during the  “I-want-to-go” moments. More than anything, make sure your business and content are </span><b>optimized for a <a href=\"https://vividreal.com/blog/make-the-most-of-mobile-marketing-in-6-simple-ways/\">mobile experience</a></b><span style=\"font-weight: 400;\">. Most consumers are now searching on their smartphones. If you are not showing up on their mobile screens you might as well be not showing up at all.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being Helpful Goes a Long Way</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Your business showing up in a moment means absolutely nothing if it does not engage the consumer. The best way to do that is to be useful. Consumers gravitate towards those responses which solve their query quickly.</span>\n\n<span style=\"font-weight: 400;\">Different moments require different kinds of usefulness. You can be useful in an “I-want-to-know” by providing short and exact nuggets of information. For an “I-want-to-go” moment, show consumers that you’re nearby (through GPS features and maps) and ready for service.</span>\n\n<span style=\"font-weight: 400;\">In a “I-want-to-buy” moment, do more than just push your own product. Go the extra mile. Provide reviews, price comparisons and easy methods for online transactions.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Swift Responses = Satisfied Consumers</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Technology has increased impatience. <a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\">A website that does not load quickly</a> will be abandoned immediately even if it seems helpful. Your business needs speed to be successful.</span>\n\n<span style=\"font-weight: 400;\">One way of being swift is by eliminating unnecessary steps and forecasting needs. For example, hide secondary menus (like the signup tab for your newsletter) and highlight the checkout options. Make sure your content loads at lightning speed. Provide GPS features so that your consumers can easily locate your business. </span>\n\n<span style=\"font-weight: 400;\">Customers appreciate a simple experience and will come back for more of it.</span>\n\n<span style=\"color: #00ccff;\"><b>Why Micro Moments Matter</b></span>\n\n<span style=\"font-weight: 400;\">Today’s marketing is all about finding new moments and learning how to respond to each of them. Micro-moments matter now more than ever before because people are engaging in these moments more than ever before.  Not only that, but they are also increasingly using these moments to define their choices. Therefore, making use of micro-moments is not only a question of relevance but also of taking part in influencing how your consumers choose!</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How Micro Moments Can Create Huge Opportunities for Your Business', '', 'publish', 'open', 'open', '', 'how-micro-moments-can-create-huge-opportunities-for-your-business-2', '', '', '2018-09-18 10:07:10', '2018-09-18 04:37:10', '', 0, 'https://vividreal.com/?p=2905', 0, 'post', '', 0),
(13100, 1, '2018-09-17 10:07:04', '2018-09-17 04:37:04', '<span style=\"font-weight: 400;\">It is a cliché to say that “nowadays everyone is glued to their phones”. But a cliché is a cliché for a reason. It is undeniable that browsing on phones has become more popular and essential than ever before. The young, the old, the busy, the lazy – everyone has and uses a phone!</span>\n\n<span style=\"font-weight: 400;\">According to 2017’s Global Digital report, more than half of the world’s web traffic now comes from mobile phones. Can you imagine? More than 50 %! For any growing business, that is a marketing goldmine!</span>\n\n<span style=\"font-weight: 400;\">You don’t have to have an app in development to make sure your business is accessible by mobile. Now more than ever, mobile marketing has become simpler and more versatile.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are 6 simple techniques you can use to make your online business stand out in the ‘mobile age’.</span>\n<ol>\n 	<li><span style=\"color: #00ffff;\"><b>  <span style=\"color: #00ccff;\">Optimize Your Website for the Mobile Experience </span></b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Possibly the most frustrating experience a mobile user can have is being on a website that is not ready for the mobile. Your website will have higher bounce rates if it is not prepared to cater to the ‘mobile experience’</span>\n\n<span style=\"font-weight: 400;\">Mobile compatibility is a delicate mix of multiple factors such as your website’s speed, design and content.</span>\n<ul>\n 	<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"> </span><span style=\"color: #00ccff;\"><b>The Look:</b></span></span><span style=\"font-weight: 400;\"> For starters, your website’s design should be compatible with a mobile screen. This means that the user should not have to constantly scroll sideways or pinch and zoom to browse your website on their phone. </span></li>\n 	<li><span style=\"color: #000000;\"><b><span style=\"color: #00ccff;\">The Speed:</span></b></span><span style=\"font-weight: 400;\"> A crucial part of optimizing your site for mobile is ensuring that <a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\">your web pages open quickly</a>. Research by DoubleClick says that if a page takes more than three seconds to load, the bounce rate rises to 53 percent. The slower your website the lower your conversions</span></li>\n 	<li><span style=\"color: #00ccff;\"><b>The Content:</b></span><span style=\"font-weight: 400;\"> When creating mobile-friendly content, it is best to be as brief as possible. The mobile screen can accommodate only so much text. Bombarding your users with large blocks of text is a surefire way to increase your bounce rates.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">An additional step that you can take is making voice search possible. Increasing numbers of users are moving in the direction of voice search and your customers will definitely appreciate this feature.</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><strong> Impr</strong><b>ove Traffic with Location-based Ads</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">The flexibility of mobiles has made local search optimization extremely important. According to Google Mobile Moments Study, more than 40% of mobile searches are oriented towards local responses. This hyper-local intent can be a great marketing opportunity for your business.  </span>\n\n<span style=\"font-weight: 400;\">Setting up ads for a predefined geographical area which is packed with your target demographic can result in an immediate rise in traffic.</span>\n\n<span style=\"font-weight: 400;\">Location-based ads are relevant, personalised and extremely targeted. They remind your customers that your business is just around the corner. This makes your services seem accessible and thus increases response rate.</span>\n<ol start=\"3\">\n 	<li><b>  <span style=\"color: #00ccff;\">Energize Your Business with Exciting Videos!</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">One of the best ways of garnering traffic through mobile is by making use of videos. Almost every company has started employing video-based ad campaigns. The reason why they work is that they deliver your company’s message in a quick, engaging and memorable way.</span>\n\n<span style=\"font-weight: 400;\">While producing and uploading videos for your business it is important to make sure that they are attuned to every kind of screen. If your video is not being uploaded on your website directly but on a video-sharing platform like YouTube, make sure that your user is redirected to the appropriate version of that platform such as the YouTube app.</span>\n<ol start=\"4\">\n 	<li><b>  <span style=\"color: #00ccff;\">Make Use of Mobile-Only Social Media</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">Some of the most useful resources for social media marketing are those social media platform whose mobile versions are more preferred by the users. These include Snapchat, Instagram, Twitter and increasingly even Facebook.  </span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/social-media-up-close/\">Social media platforms are excellent for ad campaigns.</a> Here, campaigns are easy to set up and invite a lot of traffic. Some strategies could include using promoted tweets, Facebook mobile ads, LinkedIn sponsored updates, sponsored posts on Instagram, and paid ads and geofilters on Snapchat. </span><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">These apps work not only ads but also for prompt customer service. Nowadays users resort to a quick message or social media post for queries and feedback. Prompt customer service is always appreciated by busy customers.  </span>\n<ol start=\"5\">\n 	<li><b>  <span style=\"color: #00ccff;\"> Make Mobile Payments Easy</span></b></li>\n</ol>\n<span style=\"font-weight: 400;\">Mobile users increasingly rely on resources like wallet apps and online banking to make purchases online. If your website does not have an easy-to-use payment mechanism, you are bound to have high rates of abandonment.</span>\n\n<span style=\"font-weight: 400;\">It goes without saying that having mobile-friendly payment pathways for your website can increase your sales. Your customers will no longer have to shift to a desktop version of your site to make a purchase.  The convenience that comes along with having mobile payment pathways is sure to improve customer experience and loyalty.</span>\n<ol start=\"6\">\n 	<li><span style=\"color: #00ccff;\"><b>  Don’t Ignore Text Messaging  </b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Nowadays, text messaging is often overlooked as a digital marketing strategy. But don’t forget, it was one of the first mobile marketing techniques to appear in the game. So, do not eliminate text messaging from your mobile marketing strategy just yet.</span>\n\n<span style=\"font-weight: 400;\">Users get a sense of personalization when they receive offers, discounts, and alerts through a text. This can encourage them to follow through. Just don’t bombard your customers with spam! If you use texts to deliver relevant and well-paced messages to your customers, you will be pleasantly surprised by the response you get.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Mobile phones are more popular than ever before. Now is the best time to make their popularity profitable for your business. At the same time, keep in mind that there is no single mobile marketing strategy that can help you achieve your desired conversions.</span>\n\n<span style=\"font-weight: 400;\">Ideally, you should be using these tactics in accordance with your specific needs. Thus, the most helpful strategy would be to understand your business goals and identifying which tactics and tool can be most useful in achieving them.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Make the Most of Mobile Marketing in 6 Simple ways!', '', 'publish', 'open', 'open', '', 'make-the-most-of-mobile-marketing-in-6-simple-ways-2', '', '', '2018-09-17 10:07:04', '2018-09-17 04:37:04', '', 0, 'https://vividreal.com/?p=2907', 0, 'post', '', 0),
(13101, 1, '2018-10-19 11:41:35', '2018-10-19 06:11:35', '<span style=\"font-weight: 400;\">A brand is created from a million different creative ideas. But if these ideas are not organised effectively, your brand can come across as confusing, and quite candidly, as a mess. To avoid this, your brand needs to know its voice and communicate it consistently to the world. A brand style guide helps you do exactly that.  </span>\n\n<span style=\"font-weight: 400;\">A brand style guide is a document that codifies a brand’s identity, personality, and values. It highlights the aesthetic and thematic features of a brand and helps it maintain consistency across all platforms. From corporate giants to up and coming startups, every company is now investing in a style guide. Here are some reasons your business should too : </span>\n\n<span style=\"color: #00ccff;\"><b>Brand Style Guides: What’s Inside?</b></span>\n\n<b>Your Brand Story: </b><span style=\"font-weight: 400;\">Every brand guide begins with the <a href=\"https://vividreal.com/brand-story-the-foundation-of-your-business/\">brand story</a>. Your brand story captures the journey of your brand’s growth since its inception. It helps you keep in mind the founding ideas, principles, and vision of your brand. Additionally, your brand story also allows new members of your organization to understand the essence of your brand and align their ideas accordingly. </span>\n\n<b>The Brand Logo:  </b><span style=\"font-weight: 400;\">The logo is the core element of your brand’s style guide. The exact size, spacing, color and positioning of your logo which make it unique should be clearly identified and explained in your guide. Not only the aesthetic details but other details such as the origin, the <a href=\"https://vividreal.com/points-to-ponder-for-a-timeless-creative-logo-design/\">meaning and significance of the logo should also be highlighted. </a></span>\n\n<b>Colour schemes: </b><span style=\"font-weight: 400;\">A color scheme refers to that specific array of colors which you use for your brand design. The color scheme of your brand is an important part of your brand identity.  Many a time, even when the customers forget the name and the logo of the brand, they remember the color scheme. This is why every detail of your color scheme should be highlighted and detailed in your guide. Make use of the exact shade names, gradients, and palettes while describing your brand’s color scheme.  </span>\n\n<b>Typography: </b><span style=\"font-weight: 400;\">Another unique aspect of a brand is the typography i.e the fonts and typing styles the brand uses. Much like the color scheme, the typography can leave a subtle yet long-lasting impression on your customers. The names of the particular font used, the way they should be arranged, the difference between fonts for titles and body etc should all be discussed here. </span>\n\n<span style=\"color: #00ccff;\"><b>Why Brand Style Guides are Essential </b></span>\n\n<b>Consistency in Branding: </b><span style=\"font-weight: 400;\">A brand style guide allows you to keep your branding consistent. Your business needs to communicate the details of your brand to multiple third parties like print and publishing houses. By having all the details of your brand codified in a single document, you can make sure that every party has the same idea regarding your brand. Thus, regardless of the platform your brand may appear on, it appears consistent in all its features. This consistency helps establish a strong brand identity and is vital for building brand awareness. Eventually, this awareness and consistency make your brand trustworthy.</span>\n\n<b>Establishing Brand Voice: </b><span style=\"font-weight: 400;\">Style guides effectively codify and communicate the policies and core messages of your brand to your audience, shareholders and employees. In other words, it establishes your brand message. By unfolding the history, growth and values of your brand through a tangible document like the style guide, you make your brand more personal and credible for your audience. </span>\n\n<b>Streamlining Activity:</b><span style=\"font-weight: 400;\"> A proper style guide keeps all the work around your brand on track. It provides the right checkpoints which tether every activity to the brand personality. It focuses work by giving your writers and designers a solid framework to use as a starting and guiding point. In short, a good style guide can increase efficiency around your brand.</span>\n\n<b>Time Saver: </b><span style=\"font-weight: 400;\">A style guide can act as a quick reference into your brand’s identity. Having all the details of your brand in one single document can come in pretty handy when you are pressed for time and looking for a very specific detail regarding your brand. It saves time by providing format, style and other thematic guidelines to those writing or designing for your brand</span><span style=\"font-weight: 400;\">.</span><span style=\"font-weight: 400;\"> Not only that, a style guide can allow your new employees to quickly catch up with the ethos and history of the brand. </span>\n\n<b>Cementing Your Uniqueness:  </b><span style=\"font-weight: 400;\">A well-thought brand style guide can concretize your brand values and identity among your competitors and customers. By having your values and themes in a tangible document, you publicly claim a particular identity for your brand. This cements your uniqueness as a brand from other brands in the same field.  </span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Creating a style guide can be an excellent exercise in understanding your brand and chalking out new routes for the future. As your brand grows and explores new identities, your brand style guide must update itself to reflect these changes.</span> <span style=\"font-weight: 400;\">Even in the face of a complete thematic overhauls or personality restructuring, a style guide can provide uniformity and stability to your brand. Without a doubt, taking the time to develop your unique style guide can be extremely worthwhile for your business.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-design/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with web design, branding or anything related to digital marketing. That’s all for now, cheers!</span>', 'Why Your Brand Needs a Style Guide', '', 'publish', 'open', 'open', '', 'why-your-brand-needs-a-style-guide-2', '', '', '2018-10-19 11:41:35', '2018-10-19 06:11:35', '', 0, 'https://vividreal.com/?p=2925', 0, 'post', '', 0),
(13102, 1, '2018-10-19 12:46:55', '2018-10-19 07:16:55', '<span style=\"font-weight: 400;\">One of the most popular and fastest growing technologies of the ‘Internet Age’ is voice-enabled searching. Almost all devices and search engines are now making room for this new way of searching and browsing. </span>\n\n<span style=\"font-weight: 400;\">As a tool, voice-enabled search makes looking for suggestions and instructions easier than ever before. In the age of multitasking, it allows the users to check off more things of their to-do list in less time. Because of this, it is only rising in relevance and is showing no signs of slowing down.</span>\n\n<span style=\"font-weight: 400;\">According to Google, 20% of all searches on mobile devices are now made using voice search and experts predict that 50% of all searches will use voice search by 2020.</span>\n\n<span style=\"font-weight: 400;\">If the numbers projected by Google are accurate then that means that voice search is not just another trend. It is a complete overhaul of how we search. It has already started restructuring the SEO game. And that is why your business should be paying attention to it now.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Every business should be prepared to tweak its digital marketing strategy while keeping in mind the option of voice search. Here are some simple tips on how you can optimize your business and content for voice search. </span>\n<ol>\n 	<li><strong><span style=\"color: #00ccff;\">    Using the Right Words for Voice Optimization</span></strong></li>\n</ol>\n<span style=\"font-weight: 400;\">The most significant shift that voice search is bringing to SEO practices is in the kind of language that is used to create content.  In voice-searches, users don’t ask questions in keywords. They make queries to the search engine as they would to another human being. Your content should match this style of questions.</span>\n\n<span style=\"font-weight: 400;\">In other words, your content should use natural speech patterns and conversational language.</span>\n\n<span style=\"font-weight: 400;\">For example, there has been a spurt in the usage of words like \"who,\" \"what,\" \"when,\" and \"how\" when making queries. Your content should directly respond to the queries that are made using these terms.</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\">Keywords</a> are still important but their focus has changed. They should be intent-based.</span>\n\n<span style=\"font-weight: 400;\">To find the right keywords, ask yourself: “</span><span style=\"font-weight: 400;\">what exact</span><span style=\"font-weight: 400;\">ly is my customer looking for when she makes a query and how exactly can I respond to it?”</span>\n<ol start=\"2\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Optimizing for Smartphones</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">As the online audience is moving towards the <a href=\"https://vividreal.com/blog/make-the-most-of-mobile-marketing-in-6-simple-ways/\">mobile screen</a>, not being optimized for it is not an option. Your website, business location, and apps should all be easily accessible and usable on the small screen.</span>\n\n<span style=\"font-weight: 400;\">In the case of voice search, being optimized for a mobile screen is even more imperative. Even though the traditional desktops support voice search, for the on-the-go voice-searches smartphones are better equipped.</span>\n\n<span style=\"font-weight: 400;\">Most voice searches happen through a virtual assistant or simply through the search engine’s mobile app. If your business is not properly optimised for the smartphone, the virtual assistant or the voice search tool may not display it as an option to the user at all.</span>\n<ol start=\"3\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Optimizing for Different Search Engines</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">It is never wise to optimize your content and website keeping in mind only a single search engine. Every search engine has its own quirks and you should be prepared for all of them.</span>\n\n<span style=\"font-weight: 400;\">With the rise of mobile browsing more users are using voice-enabled virtual assistants to search. Each virtual assistant refers to a different search engine to answer queries.</span>\n\n<span style=\"font-weight: 400;\">You will be surprised to know that some of the most popular assistants like Microsoft’s Cortana and Amazon’s Alexa use Bing- a search engine which is often overlooked in <a href=\"https://vividreal.com/the-17-point-on-page-seo-check-list/\">traditional SEO</a> campaigns. Until very recently even Apple’s Siri had Bing as its default search engine.</span>\n\n<span style=\"font-weight: 400;\">Being optimized only for Google will cost you all the users who search with these virtual assistants and that’s a chunk you cannot afford to lose.</span>\n<ol start=\"4\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Local Searches Still Matter</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Being optimised for voice search and being optimised for local search go hand in hand. Moz highlights that voice searches are three times more likely to be local-based than traditional text search.</span>\n\n<span style=\"font-weight: 400;\">You cannot capitalise on the traffic from the voice searches unless you also show up during local searches.</span>\n\n<span style=\"font-weight: 400;\">To enhance customer experience, search engines have recently begun favouring local results. This tendency will only pick up pace in the future.</span>\n\n<span style=\"font-weight: 400;\">Furthermore, new technology is being created every day with the same local focus. Recently, Google’s CEO Sundar Pichai revealed Google Duplex - a new voice assistant that can carry out tasks like booking a hair salon appointment or making reservations at a restaurant.</span>\n\n<span style=\"font-weight: 400;\">When technology like this becomes fully functional, voice search and local search will become more intertwined than ever before.</span>\n\n<span style=\"font-weight: 400;\">To sum it up, voice search is here to stay. It has been very rightly dubbed as the technology of the present as well of the future. Although it will not replace the traditional search mechanisms, it will definitely walk hand in hand with it. The more it grows, the more it will change how users interact with businesses. The sooner your business adapts to it the better.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Changing the Digital Marketing Game with Voice Search', '', 'publish', 'open', 'open', '', 'changing-the-digital-marketing-game-with-voice-search-2', '', '', '2018-10-19 12:46:55', '2018-10-19 07:16:55', '', 0, 'https://vividreal.com/?p=2928', 0, 'post', '', 0),
(13103, 1, '2018-10-19 12:48:20', '2018-10-19 07:18:20', '<span style=\"font-weight: 400;\">In 2018, it is almost unimaginable for a business to not have a social media presence.<a href=\"https://www.entrepreneur.com/article/232918\"> Even supposedly traditional companies like General Electric </a>now have an Instagram account. By now everyone knows the power of social media marketing.</span>\n\n<span style=\"font-weight: 400;\">However, even though social media has become more popular and accessible than ever before, businesses continue to fail to take advantage of its full potential. Despite having accounts across all platforms, they continue to receive dismal conversions and weak customer engagement. The reason behind this is that social media from a couple of years ago is nothing like social media today.</span>\n\n<span style=\"font-weight: 400;\">Social media is constantly evolving. The techniques you have been using may not work on today’s social media. In this day and age, many companies continue to make very avoidable mistakes which cost them considerable business.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are some of those mistakes that you and many others might be making in 2018 and how you can stop making them:</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Not Having A Focused Game Plan</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Even in 2018 many companies see social media as an elusive marketing strategy whose outcomes cannot be controlled. But that is simply not the case. Success in social media marketing is completely in your hands. All it requires is a proper game plan. You cannot expect results by posting sporadic, unplanned and unengaging content on your platforms.</span>\n\n<span style=\"font-weight: 400;\">The biggest mistake companies make with social media marketing is not setting tangible goals for themselves. Plan your campaigns and decide beforehand the quality and quantity of conversions you want to generate from a given platform. Keep track of your goals over the course of your campaigns and change your strategies if they are not working.</span>\n\n<span style=\"font-weight: 400;\">Social media requires dedication. So, have a team and schedule in place. The more organized your social media activities are the more control you will have over the results they produce.</span>\n<ol start=\"2\">\n 	<li><b>   </b> <span style=\"color: #00ccff;\"><b>Not Knowing Your Audience</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">In an age when everyone is online, it is important than ever before to <a href=\"https://vividreal.com/behavioral-targeting-reaching-those-who-need-you/\">know who your target customers are and how you can reach them</a>. This is especially true if your product or service is meant for a very specific demographic.</span>\n\n<span style=\"font-weight: 400;\">Although all demographics can be found on all platforms, certain platforms are preferred more keenly by certain groups than others. For example, platforms like Instagram and Snapchat are used more enthusiastically by a young demographic, even though people from all backgrounds can be found here</span><span style=\"font-weight: 400;\">.</span><span style=\"font-weight: 400;\">  However, these preferences keep changing. Not too long ago, Facebook was considered something only young people use. We all know how that has changed.</span>\n\n<span style=\"font-weight: 400;\">Even within a single social media platform, many demographics exist simultaneously. If you want to reach out to a specific kind of audience, say, middle-aged women, make sure you use the language and graphics that they understand. If you prepare and create general content it will reach a mixed audience. While this is great for enhancing brand awareness, in the long run, it will not create any concrete conversions.</span>\n<ol start=\"3\">\n 	<li><b>   </b> <span style=\"color: #00ccff;\"><b>Different Platforms, Same Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">One of the most common mistakes in social media marketing is repurposing the same content for all platforms. Every platform has a different approach, etiquette, appeal and, very often, intended demographic. What works on Facebook may not work in the same way on Instagram or Twitter. So, make sure you <a href=\"https://vividreal.com/social-media-strategy-finding-the-right-social-media-platform-for-your-business/\">adjust your content and promotions according to the platform before posting it.</a></span>\n\n<span style=\"font-weight: 400;\">Use each social media platform to focus on different aspect of your business. For example, on Instagram focus on ‘the visual’. Upload pictures and videos of your products and behind-the-scenes.  On the other hand, on twitter focus on the main, concise selling points of your business, quick updates and promotional deals.</span>\n\n<span style=\"font-weight: 400;\">Similarly, while on platforms like Facebook you can choose to be informal, many LinkedIn users prefer more professional promotions on their feed.</span>\n<ol start=\"4\">\n 	<li><span style=\"font-weight: 400;\">    </span><span style=\"color: #00ccff;\"><b>Not Investing in a Design Team</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">In 2018, the right graphics or video can be the make or break of your social media campaign. For the most part, your audience is more likely to pay attention to the graphic than to the text, you need to make sure that it is perfect.</span>\n\n<span style=\"font-weight: 400;\">Using stock images or un-credited graphics may be more convenient but in the long run, it can do more harm than good. Sloppy or extremely flashy designs can be off-putting to your audience and have an undesirable effect on your business’ online reputation.</span>\n\n<span style=\"font-weight: 400;\">This is why investing in a dedicated design team can be worthwhile for your business. Employing an experienced team of designers can help you create sublime, attention-grabbing designs on a timely basis for all your social media updates.</span>\n<ol start=\"5\">\n 	<li><span style=\"color: #00ccff;\"><span style=\"font-weight: 400;\">       </span><b>Not Making a Real Connection</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">It’s all about making connections. Your aim with social media marketing today should be to make real connections with your audience. Once secured, these bonds can last a long time and provide you genuine business on a long-term basis.</span>\n\n<span style=\"font-weight: 400;\">Businesses often make the mistake of making their social media very mechanical and automated. Posting content with no personal connection can make your customers feel detached from the brand. Don’t be afraid of interacting candidly with your customers. Respond to their comments, ask for suggestions and involve them in your business practice.</span>\n\n<span style=\"font-weight: 400;\">Using social media only to post promotions or ads can make your customers wary of your business. Try to understand your customers’ point of view and what they are seeking in a social media interaction. Be vulnerable and reveal your human side. Customers are bound to respond more when they feel that they are interacting with a human being on the other side.</span>\n<ol start=\"6\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Not Responding to Feedback Properly</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">A by-product of increased customer interaction is receiving a lot of feedback from your audience. Knowing how to respond to this feedback is an important part of social media marketing today.</span>\n\n<span style=\"font-weight: 400;\">Unlike a couple of years ago, feedback today is almost instantaneous. One of the biggest mistake businesses make in social media marketing is not responding to feedback with tact. Your response can be the final say on the relationships you cultivate.</span>\n\n<span style=\"font-weight: 400;\">Every feedback can be valuable. Respond to positive feedback with a sense of gratitude and appreciation. Let your appreciators know that their comments are a source of inspiration for you.  On the other hand, in the case of negative feedback, maintain respect and poise. Try to resolve complaints calmly and without losing your cool.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Social media can be an extremely rewarding platform provided you put in the hard work. By paying attention to the little details and organizing how you work online, you can make bring a real change in the kind of business and reputation your company earns. With patience, practice and constant adaptability to change, you can master social media marketing in no time.  </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '6 Social Media Mistakes You Might Be Making in 2018', '', 'publish', 'open', 'open', '', '6-social-media-mistakes-you-might-be-making-in-2018-2', '', '', '2018-10-19 12:48:20', '2018-10-19 07:18:20', '', 0, 'https://vividreal.com/?p=2930', 0, 'post', '', 0);
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(13104, 1, '2018-11-23 13:50:12', '2018-11-23 08:20:12', '<span style=\"font-weight: 400;\">To say that ‘everyone is on Facebook’ is no longer an overstatement. In this day and age, individuals from all walks of life are making use of Facebook or Facebook-owned social media platforms. Without a doubt, Zuckerberg’s brainchild has become more powerful and popular than ever before.  </span>\n\n<span style=\"font-weight: 400;\">Over the last couple of years, Facebook has been able to capitalize on its popularity to completely dominate the social media ad market. Smooth in design, powerful in performance and easy on the pocket, <a href=\"https://vividreal.com/fb-ads-vs-googleads-which-is-best-for-your-business/\">Facebook ads have started giving a stiff competition to the reigning champion - Google Ads. </a></span>\n\n<span style=\"font-weight: 400;\">Facebook provides its advertisers with a wide array of options in terms of ad design and targeting metrics. This and the fact they are easy to set up and reach a humongous browsing population has made Facebook ads a particular favorite amongst all kinds of brands.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">If you are looking for a quick yet surefire way to increase conversions, engagements and brand awareness, you need to hop on the Facebook ads wagon right now and make the most of it - </span>\n\n<span style=\"color: #00ccff;\"><b>Setting Your Advertising Objectives</b></span>\n\n<span style=\"font-weight: 400;\">Before you go about setting up your advertisement, Facebook asks you to pick an advertising objective. </span><span style=\"font-weight: 400;\">Your advertising objective is what you want your audience to do when they see your ads. Picking an advertising objective allows you to communicate your specific business goals to Facebook and ensure that your ads perform to specifically deliver on those goals.</span>\n\n<span style=\"font-weight: 400;\">You can choose any of the following advertising objectives:</span>\n\n<b>Awareness</b><span style=\"font-weight: 400;\">: Choosing awareness-based objectives allows you to achieve business goals like increased brand awareness and overall reach.</span>\n\n<b>Consideration:</b><span style=\"font-weight: 400;\"> Consideration-based objectives push your ads to fulfill business goals like lead generation, increased traffic and engagement and so on.</span>\n\n<b>Conversions:</b><span style=\"font-weight: 400;\"> Conversion-based objectives allow your ads to convert browsing visitors into active customers. This involves fulfilling goals like increasing store visits, increasing catalog visits and so on.</span>\n\n<span style=\"color: #00ccff;\"><b>Selecting the Right Ad Format for You</b></span>\n\n<span style=\"font-weight: 400;\">Facebook provides you with an array of ad formats to choose from. Depending upon your advertising objectives and larger business goals, you can pick one format or a combination of different formats for your brand ads.  </span>\n<ol>\n 	<li><b></b> <b>Single Image Ad</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Single Image Ads are one of the most popular ad formats on Facebook. Consisting of one image, a call to action and link, this format allows you to showcase products, announce events or offers or even for general brand awareness campaigns. </span>\n\n<span style=\"font-weight: 400;\">Single image ads concentrate all the of the users’ attention on a solitary image. If your product is uniquely constructed or if you have an exceptional graphics team that whips up powerful visuals for your service, then these ads can allow you to showcase those unique assets of your brand.</span>\n\n<span style=\"font-weight: 400;\">Additionally, this ad format is also especially advantageous because it is can be used across most placements. For this reason, it is best suited for purposes of increasing brand awareness, lead generation, and audience engagement.</span>\n<ol start=\"2\">\n 	<li><b></b> <b>Video Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">As the name suggests, these kinds of Facebook ads allow you to showcase your service, product or event using a video. This ad format is more dynamic than your usual image-based ads and therefore often leaves a more lasting impression on your audience.</span>\n\n<span style=\"font-weight: 400;\">With the introduction of auto-play, video ads have become more popular than ever. Auto-play ensures that these ads seamlessly blend into the users’ News Feed and don’t disrupt their scrolling flow. As a result of this, video ads are attracting more active engagement than ever before.</span>\n\n<span style=\"font-weight: 400;\">Video ads are especially useful when employed for increasing consideration and awareness. Studies (mention source) have found that shorter videos — those in the 15-30 second range — have higher completion rates. If you can showcase your product or service within this time range, you are likely to have a lasting impact on your audience.</span>\n<ol start=\"3\">\n 	<li><b></b> <b>Carousel Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Carousel ad format lets you showcase a mini catalog for your products or services. With this format, you can put in multiple images and a call-to-action button within a single add. Your customers can swipe through the images which make this ad format more dynamic, interactive and engaging than a single image ad.</span>\n\n<span style=\"font-weight: 400;\">Carousel ads are especially popular amongst e-commerce advertisers for it allows them to showcase a range of their products or a range of their features in a single go. The versatility of this format in terms design and placement makes it the go-to ad format for brands which are constantly introducing new products and services in their catalog</span><span style=\"font-weight: 400;\">.</span>\n<ol start=\"4\">\n 	<li><b></b> <b>Collection Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Consisting of a cover image or video, followed by several product or service images, collection ads combine the ease of carousel ads with the excitement of video ads. Many e-commerce advertisers prefer collection ads over other formats because it allows them to showcase a range of their products in an effortless and uncomplicated manner.</span>\n\n<span style=\"font-weight: 400;\">Having a stellar design and impeccable versatility, these ads are especially useful if increasing conversions is your endgame. When users click on your ad, they are taken to a full-screen version, designed to boost engagement and get people interested in and excited about your product.</span>\n<ol start=\"5\">\n 	<li><b></b> <b>Slideshow Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">The beauty of a Slideshow ad is that performs well with all advertising objectives. This ad format is especially captivating because it makes use of a variety of media including images, videos, text, and even sound and combines it into a single ad experience.</span>\n\n<span style=\"font-weight: 400;\">Slideshow ads allow you to create high-quality ads without the cost or hurdles of professionally producing a video. Available for both Facebook and Instagram, slideshow ads are<a href=\"https://vividreal.com/make-the-most-of-mobile-marketing-in-6-simple-ways/\"> optimized for all kinds of smart devices</a> where they appear as regular video ads.  </span>\n<ol start=\"6\">\n 	<li><b></b> <b>Instant Experience</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Previously known as canvas ads, Facebook’s Instant Experience is an ad format made specifically keeping in mind the ‘mobile shopping age’. This format transforms regular ads into mobile-only experiences that not only engage your audience but also push them to perform your desired action.</span>\n\n<span style=\"font-weight: 400;\">The real appeal of Instant Experience lies in its flexibility. </span><span style=\"font-weight: 400;\">Within this experience, your audience can watch engaging videos, swipe through carousels, complete </span>forms, and generally explore your brand in a more exciting manner. For this reason, the Instant Experience ad format fits in with any kind of advertising objective.\n<ol start=\"7\">\n 	<li><b></b> <b>Dynamic Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Dynamic ads make social media advertising easier and more spontaneous. These ads automatically promote your products and services to those users who have shown an interest in your website, your app or elsewhere on the internet.</span>\n\n<span style=\"font-weight: 400;\">In terms of design and format, dynamic ads look just like other Facebook ads. However, the difference lies in that instead of individually creating an ad for every item you promote, with dynamic ads all you need is a template that automatically uses images and details from our catalog.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">To sum up, Facebook ads, with their plethora or designs and formats, can be really useful for new business as well as an established brand. Before you take a swing at creating your ads, be very sure about what your goals are and how you want to use the ads to achieve those goals. As with most things, <a href=\"https://vividreal.com/stop-making-these-mistakes-when-advertising-on-facebook/\">mastering Facebook ads</a> and milking them for their full value takes time, patience and a willingness to constantly update yourself. If you invest appropriately in your ads, your ads are bound to pay you back.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Make Facebook Ads Work for You in 2019', '', 'publish', 'open', 'open', '', 'how-to-make-facebook-ads-work-for-you-in-2019-2', '', '', '2018-11-23 13:50:12', '2018-11-23 08:20:12', '', 0, 'https://vividreal.com/?p=4809', 0, 'post', '', 0),
(13105, 1, '2018-11-23 13:22:39', '2018-11-23 07:52:39', '<span style=\"font-weight: 400;\">Try to recall the last time you decided to try a new restaurant. Did you just bravely march into this unfamiliar place and place your order? Or did you first look up the reviews of the place to see what others had to say about it? Most likely the latter.</span>\n\n<span style=\"font-weight: 400;\">Hundreds of conscious consumers like you are now increasingly relying on online reviews to inform themselves about what kind of products or services they go for. Online reviews are no longer reserved for online services alone. Small, niche offline brands are also receiving reviews on the Internet</span>\n\n<span style=\"font-weight: 400;\">Online reviews can often intimidate business owners. But that should no longer be the case. The tides have changed and unlike a couple of years ago, now you can use online reviews to enhance your online reputation and your visibility on the Internet.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at why you should care about your online reviews and how you can use them for your benefit -</span>\n\n<span style=\"color: #00ccff;\"><b>Why Online Reviews Matter</b></span>\n<ol>\n 	<li><span style=\"font-weight: 400;\"><strong> T</strong></span><b>hey Influence Buying Decisions</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Online reviews can have the final say in deciding whether a customer goes through with a purchase. Nearly</span><a href=\"http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756\"> <span style=\"font-weight: 400;\">90% of customers</span></a><span style=\"font-weight: 400;\"> say that, for them, online reviews play a huge role in their buying decisions. There is a collective empathy amongst the large circuit of customers who shop online.</span> <span style=\"font-weight: 400;\">When it comes to the performance of your service or product, prospective customers are bound to trust buyers like themselves and use their recommendations to inform their choices. It is no surprise then why so many companies are working extremely hard to get good reviews online from their customers. </span>\n<ol start=\"2\">\n 	<li><b></b><b> They Enhance Trust in Your Business</b></li>\n</ol>\n<span style=\"font-weight: 400;\">We all know that seeing good reviews from other customers can solidify your potential customers’ trust in your product or service. But what you may not know is that all reviews are good for business. Yes, you read that right. Even negative reviews can have a positive effect on your online reputation. </span>\n\n<span style=\"font-weight: 400;\">It may seem counter-intuitive but negative reviews can play a huge role in communicating your brand’s authenticity to your customers. Seeing a couple of negative reviews communicates to your customers that the reviews of a product are genuine and that by not hiding such reviews, your brand isn’t trying to dupe them.</span>\n\n<span style=\"font-weight: 400;\">What’s more, seeing <a href=\"https://vividreal.com/dealing-with-negative-reviews-how-and-when/\">negative reviews managed effectively</a> by the brand can make your customers confident about your general attitude in providing a service and in your after-sales services. </span>\n<ol start=\"3\">\n 	<li><b> They Can Increase Your Conversions</b></li>\n</ol>\n<span style=\"font-weight: 400;\">It is undeniable that the more reviews your business has, the more conversions it is likely to bring in. A genuine review can be the final push which converts a browsing visitor into a purchasing visitor. Again, this ability to bring in conversions is not limited to positive reviews alone.</span>\n\n<span style=\"font-weight: 400;\">Even negative reviews can have a positive influence over your conversion rate. The sense of legitimacy and trust that negative reviews (and their proper management) create can often translate into higher conversions.  </span>\n<ol start=\"4\">\n 	<li><b> They help with Search Engine Optimization</b></li>\n</ol>\n<span style=\"font-weight: 400;\"><a href=\"https://moz.com/local-search-ranking-factors\">Online reviews make up nearly 10%</a> of how Google and other search engines decide to rank search results. In other words, your online reviews can have a big say in how you are ranked on the search page.</span>\n\n<span style=\"font-weight: 400;\">The kind of reviews your business has, their diversity and perceived authenticity, and their relevance for your target customers can impact how your business is placed on the search engine page.</span>\n\n<span style=\"font-weight: 400;\">Additionally, the kind of reviews you receive on consumer forums can also help with SEO. Highly reviewed businesses of such platforms automatically get a boost in their position on the search page.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Improve Visibility with Online Reviews</b></span>\n<ol>\n 	<li><b>Constant Review Generation is Vital</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Every online review is an opportunity to surge your visibility. The more online reviews you have, the more you can maximize your online visibility. This is why it is vital that you ensure that you are getting those reviews at a consistent rate. </span>\n\n<span style=\"font-weight: 400;\">One way of doing this is by promoting your customers, via email or social media platforms, to leave you a review right after they have received their product or service. It might sound obvious, but it is often overlooked how something as simple as a friendly, personalized reminder can actually skyrocket the number of reviews you receive.  </span>\n\n<span style=\"font-weight: 400;\">Many a time, customers want to leave reviews but simply don’t know how they can do that. You can tackle this obstacle by making the review process accessible, intuitive and user-friendly.</span>\n\n<span style=\"font-weight: 400;\">Many companies are choosing to incentivize the practice of leaving reviews by offering discount codes and other perks to those customers who leave feedback. While this is an ethical grey area, if done right, this method can produce reviews in abundance. If you choose to use incentive for reviews, make sure that you accept, endorse and respond to negative reviews as well. Only rewarding positive reviews can be ethically questionable and do your business more harm than good.</span>\n<ol start=\"2\">\n 	<li><b></b> <b>Sign Up for Consumer Review Platforms</b></li>\n</ol>\n<span style=\"font-weight: 400;\">While you may have a reviewing platform in place on your website or app, users tend to trust third-party platforms a lot more for genuine, objective reviews. By signing up for platforms like Yelp! ,­­­­­­­­­­­­­­­­­­ Google My Business, TripAdvisor, Foursquare and so on, you can allow your customers to leave you feedback on a larger platform. This way a more diverse and larger audience gets the microphone to speak about their experience with your brand. </span>\n\n<span style=\"font-weight: 400;\">What’s more, signing up for such platform automatically helps your SEO. According to <a href=\"https://thrivehive.com/importance-of-online-reviews/\">ThriveHive</a> </span><i><span style=\"font-weight: 400;\">“Search engines like Google favor sites with a presence like this, so it’s not uncommon for a small business’s Yelp or even Facebook page to rank higher in search results</span></i> <i><span style=\"font-weight: 400;\">than its actual website.”</span></i>\n<ol start=\"3\">\n 	<li><b></b> <b>Make Use of Traditional Social Media</b></li>\n</ol>\n<span style=\"font-weight: 400;\">It is important to remember that a big part of increasing visibility through reviews is interacting with your customers. Nothing does that as amazingly as <a href=\"https://vividreal.com/social-media-up-close/\">social media</a>. By setting up social media handles for your business and accepting and responding to reviews on such platforms can do wonders for your visibility.</span>\n\n<span style=\"font-weight: 400;\">Social media platforms are accessible, popular and most importantly incredibly familiar. Your customers will be more comfortable using Facebook or Twitter to leave you a review than any other unfamiliar platform. This will push them to leave reviews more frequently and in larger numbers.</span>\n\n<span style=\"font-weight: 400;\">Social media reviews make you visible to whole new demographics of consumers which you may have overlooked on other platforms. Every different platform can give you access to a new range of customers.</span>\n<ol start=\"4\">\n 	<li><b>Engage Your Audience</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Anyone can get a couple of views and conversions with online reviews but you should aim for more consistent visibility. To make your visibility through online reviews sustainable, the best habit you can adopt is engaging your reviewers.</span>\n\n<span style=\"font-weight: 400;\">Use online comments and feedback as a means to start a dialogue with your customers about your products and services. Take polls, opinions, ‘Q&amp;A’s online to see what your customers are really saying about you and if you can use these suggestions to make improvements.</span>\n\n<span style=\"font-weight: 400;\">Take the time to read and respond to as many reviews as possible. Thank those customers who leave the positive remarks and showcase those reviews. Respond to the even negative reviews in a patient and conciliatory manner. The more you engage the more visible you become to your returning as well as your potential customers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Enhancing your visibility through reviews is not a passive process. Your visibility through reviews is not completely in the hands of the reviewers who leave a comment. Your engagement with that customer and your response plays an equally important role in determining whether the review will be good for business or not. </span>\n\n<span style=\"font-weight: 400;\">Although reviews present themselves as an opportunity to showcase what is great about your service, you should remember that the real value of reviews lies in the insights they provide you with and the improvements you can make on using them. Always keep in mind: nothing beats the visibility of a brand that is reflective of its shortcomings and uses feedback to enhance its quality and services.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Use Online Reviews to Boost Your Visibility', '', 'publish', 'open', 'open', '', 'how-to-use-online-reviews-to-boost-your-visibility-2', '', '', '2018-11-23 13:22:39', '2018-11-23 07:52:39', '', 0, 'https://vividreal.com/?p=4813', 0, 'post', '', 0),
(13106, 1, '2018-11-23 13:35:03', '2018-11-23 08:05:03', '<span style=\"font-weight: 400;\">There is no doubt that the <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">e-commerce experience</a> has become more accessible than ever before. Thanks to the great strides made in technology around the world, an increasing number of countries now have access to the online marketplace. Buying and selling products on a global platform is no longer a distant dream.</span>\n\n<span style=\"font-weight: 400;\">The countries that are new entrants to the e-commerce game are not only bringing with themselves fresh consumer bases, but also new bases of enthusiastic merchants. Merchants from all across the world now have the willingness and resources to showcase their unique products at an international level. And you best believe, they are not shying away from this opportunity.</span>\n\n<span style=\"font-weight: 400;\">Noticing this unprecedented hike in the participation of international merchants in global e-commerce, many e-commerce companies are taking extra measures to cater to them. At the forefront of this tendency is Shopify.</span>\n\n<span style=\"font-weight: 400;\">Nearly 30% of Shopify’s merchant base hails from non-English speaking countries. Not only do these countries make up a sizable chunk of Shopify’s total merchant base but they also represent some of the fastest growing e-commerce makes in the world. Not capitalizing on these countries can be a sorely missed opportunity.</span>\n\n<span style=\"font-weight: 400;\">One of the methods Shopify is employing to make the most of the international market is strengthening its “partner ecosystem”. This means it is encouraging Shopify Partners to collaborate with merchants from these largely non-English speaking countries and widen their client base. </span>\n\n<span style=\"font-weight: 400;\">As a Shopify Partner, this can translate into huge opportunities for you. A combination of the right investments from Shopify and active participation from you can help you make the most out of the international market.</span>\n\nBefore we move on to the rest of the article, talk to us if you need any help with anything related to Shopify. Our team of experts will be more than happy to help. <a href=\"https://vividreal.com/shopify/\">Check us out here.</a>\n\n<span style=\"color: #00ccff;\"><b>How Shopify is Making International Markets Accessible</b></span>\n\n<span style=\"font-weight: 400;\">At the moment, <a href=\"https://vividreal.com/shopify-the-ecommerce-sensation-of-today/\">Shopify’s global approach</a> will be focusing on Germany, Japan, Singapore, and France. To make it easier for the merchants from these countries to use Shopify and work with Shopify Partners, many new investments have been made.</span>\n<ol>\n 	<li><strong>Accessibility for the Merchants:</strong> Shopify has made sure that the ‘Shopify Experience’ is completely translated in French, German, and Japanese. This means that not only the Shopify Admin panel is translated but other resources, like the Shopify Blog, Help Centre, and brochures have been properly translated for the merchants. Shopify is taking new steps to localize the experience as much as possible by providing region-specific resources as well.</li>\n 	<li><strong>Accessibility for Shopify Partners:</strong> Shopify’s translated and localized resources aid Shopify Partners too. With multilingual resources at their disposal, Partners can now access, communicate, and collaborate with merchants from these countries despite the language barrier. Additionally, if you as a Shopify Partner develop apps, translating and localizing your app can open your product to a whole new market.</li>\n 	<li><strong>Accessibility for Consumer:</strong> Shopify has also taken measures for the merchants’ client base and to make online shopping easier for them. Some of these include:</li>\n</ol>\n<ul>\n 	<li>Integrating multiple local payment mechanisms like country-specific third-party payment apps, cash on delivery, country-specific banking solutions and so on.</li>\n 	<li>Localizing shipping solutions and making use of these countries’ vast infrastructure to make sure more areas become accessible.</li>\n 	<li>Setting up multiple selling channels like Amazon, eBay, Facebook Shop etc., depending upon the popularity of that channel amongst the consumers in a given country</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>How can Shopify</strong></span> <span style=\"color: #00ccff;\"><b>Partners Benefit from This?</b></span>\n\n<span style=\"font-weight: 400;\">Shopify’s international bent can be especially beneficial for the Shopify Partners. Shopify’s priority countries have some of the most widespread and fast-growing merchant bases. This can allow you, as a Partner, to collaborate with a much larger and more diverse merchant base than ever before.</span>\n\n<span style=\"font-weight: 400;\">Accessing such a base by yourself would have been difficult but Shopify makes it easier with the above-mentioned investments. It equips you, in terms of resources and infrastructure, to widen your base and reach more merchants. With language and other logistics are taken care of, you can freely access fresher and more unexplored markets where the competition is bound to be less steep and the opportunities more abundant.</span>\n\n<span style=\"font-weight: 400;\">To encourage more Partners to expand their reach internationally, Shopify is offering some exclusive incentives starting till from November 19, 2019:</span>\n<ol>\n 	<li><b></b> <strong>Affiliate link referrals:  </strong>Shopify is offering a whopping 300 % commission bounty over 3 months (100 percent each month) for Shopify Affiliates who refer merchants in France, Germany, Japan, or Singapore.</li>\n 	<li><strong>Development store referrals:</strong>  For Developer Partners, Shopify is offering 30 % ongoing revenue share of a merchant’s monthly subscription fee for any development store referrals of merchants located in France, Germany, Japan, or Singapore. What’s more, Partners will also receive a 20 % revenue share for the merchant\'s first month’s subscription fee, and a 30 % revenue share for all subsequent months.</li>\n</ol>\n<span style=\"font-weight: 400;\">In conclusion, Shopify is presenting its Partners with an international opportunity like never before. If you were waiting for a chance to reach more merchants, this is it. With the resources being taken care of, you have all the right reasons to look beyond the traditional markets and explore an international arena brimful with opportunities. E-commerce is becoming increasingly global. Now is the time when you do too.  </span>\n\nTalk to us if you need any help with any of this. Our Shopify experts are here to help. <a href=\"https://vividreal.com/shopify/\">Check us out here.</a>', 'How Shopify Partners Can Now Go Global ', '', 'publish', 'open', 'open', '', 'how-shopify-partners-can-now-go-global-2', '', '', '2018-11-23 13:35:03', '2018-11-23 08:05:03', '', 0, 'https://vividreal.com/?p=4817', 0, 'post', '', 0),
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--
-- Table structure for table `wp_term_taxonomy`
--

CREATE TABLE `wp_term_taxonomy` (
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--
-- Dumping data for table `wp_term_taxonomy`
--

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(299, 299, 'post_tag', '', 0, 1),
(300, 300, 'post_tag', '', 0, 1),
(301, 301, 'post_tag', '', 0, 1),
(302, 302, 'post_tag', '', 0, 1),
(303, 303, 'post_tag', '', 0, 2),
(304, 304, 'post_tag', '', 0, 1),
(305, 305, 'post_tag', '', 0, 1),
(306, 306, 'post_tag', '', 0, 1),
(307, 307, 'post_tag', '', 0, 1),
(308, 308, 'post_tag', '', 0, 1),
(309, 309, 'post_tag', '', 0, 2),
(310, 310, 'post_tag', '', 0, 1),
(311, 311, 'post_tag', '', 0, 1),
(312, 312, 'post_tag', '', 0, 1),
(313, 313, 'post_tag', '', 0, 1),
(314, 314, 'post_tag', '', 0, 1),
(315, 315, 'post_tag', '', 0, 1),
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(324, 324, 'post_tag', '', 0, 1),
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(328, 328, 'post_tag', '', 0, 1),
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(330, 330, 'post_tag', '', 0, 1),
(331, 331, 'post_tag', '', 0, 1),
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(335, 335, 'post_tag', '', 0, 1),
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(339, 339, 'post_tag', '', 0, 1),
(340, 340, 'post_tag', '', 0, 1),
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(342, 342, 'post_tag', '', 0, 1),
(343, 343, 'post_tag', '', 0, 1),
(344, 344, 'post_tag', '', 0, 1),
(345, 345, 'post_tag', '', 0, 1),
(346, 346, 'post_tag', '', 0, 1),
(347, 347, 'post_tag', '', 0, 1),
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(351, 351, 'post_tag', '', 0, 1),
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(376, 376, 'post_tag', '', 0, 1),
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(380, 380, 'post_tag', '', 0, 1),
(381, 381, 'post_tag', '', 0, 1),
(382, 382, 'post_tag', '', 0, 1),
(383, 383, 'post_tag', '', 0, 1),
(384, 384, 'post_tag', '', 0, 1),
(385, 385, 'post_tag', '', 0, 1),
(386, 386, 'category', '', 0, 1),
(387, 387, 'post_tag', '', 0, 1),
(388, 388, 'post_tag', '', 0, 1),
(389, 389, 'post_tag', '', 0, 1),
(390, 390, 'post_tag', '', 0, 1),
(391, 391, 'post_tag', '', 0, 1),
(392, 392, 'post_tag', '', 0, 1),
(393, 393, 'post_tag', '', 0, 1),
(394, 394, 'post_tag', '', 0, 1),
(395, 395, 'post_tag', '', 0, 1),
(396, 396, 'post_tag', '', 0, 1),
(397, 397, 'category', '', 0, 1),
(398, 398, 'category', '', 0, 1),
(399, 399, 'category', '', 0, 2),
(400, 400, 'category', '', 0, 2),
(401, 401, 'category', '', 0, 1),
(402, 402, 'post_tag', '', 0, 1),
(403, 403, 'category', '', 0, 1),
(404, 404, 'category', '', 0, 1),
(405, 405, 'category', '', 0, 1),
(406, 406, 'post_tag', '', 0, 1),
(407, 407, 'category', '', 0, 1),
(408, 408, 'post_tag', '', 0, 1);

-- --------------------------------------------------------

--
-- Table structure for table `wp_usermeta`
--

CREATE TABLE `wp_usermeta` (
  `umeta_id` bigint(20) UNSIGNED NOT NULL,
  `user_id` bigint(20) UNSIGNED NOT NULL DEFAULT 0,
  `meta_key` varchar(255) DEFAULT NULL,
  `meta_value` longtext DEFAULT NULL
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp_usermeta`
--

INSERT INTO `wp_usermeta` (`umeta_id`, `user_id`, `meta_key`, `meta_value`) VALUES
(1, 1, 'nickname', 'VividrealAdmin'),
(2, 1, 'first_name', ''),
(3, 1, 'last_name', ''),
(4, 1, 'description', ''),
(5, 1, 'rich_editing', 'true'),
(6, 1, 'syntax_highlighting', 'true'),
(7, 1, 'comment_shortcuts', 'false'),
(8, 1, 'admin_color', 'fresh'),
(9, 1, 'use_ssl', '0'),
(10, 1, 'show_admin_bar_front', 'true'),
(11, 1, 'locale', ''),
(12, 1, 'wp_capabilities', 'a:1:{s:13:\"administrator\";b:1;}'),
(13, 1, 'wp_user_level', '10'),
(14, 1, 'dismissed_wp_pointers', 'theme_editor_notice,pksn1'),
(15, 1, 'show_welcome_panel', '1'),
(16, 1, 'session_tokens', 'a:3:{s:64:\"345da23e8496a4228dd661e67aecf549a416c430582d91f12e7195a413e9fdd8\";a:4:{s:10:\"expiration\";i:1714051074;s:2:\"ip\";s:3:\"::1\";s:2:\"ua\";s:111:\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36\";s:5:\"login\";i:1713878274;}s:64:\"f3c4ccbef730d066dd8ddcf4fbc8a831495ab0521ec3875119e49951ec6ffe8a\";a:4:{s:10:\"expiration\";i:1714106177;s:2:\"ip\";s:3:\"::1\";s:2:\"ua\";s:111:\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Safari/537.36\";s:5:\"login\";i:1713933377;}s:64:\"fec50e019eb49b6d7a90b74ea3c7e4bb14e2034a73e4abb92f277447f2ce8cb1\";a:4:{s:10:\"expiration\";i:1714195422;s:2:\"ip\";s:3:\"::1\";s:2:\"ua\";s:111:\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Safari/537.36\";s:5:\"login\";i:1714022622;}}'),
(17, 1, 'wp_dashboard_quick_press_last_post_id', '169'),
(18, 1, 'closedpostboxes_acf-field-group', 'a:0:{}'),
(19, 1, 'metaboxhidden_acf-field-group', 'a:1:{i:0;s:7:\"slugdiv\";}'),
(20, 1, 'wp_user-settings', 'libraryContent=browse&editor=html&posts_list_mode=list'),
(21, 1, 'wp_user-settings-time', '1713940608'),
(22, 1, 'acf_user_settings', 'a:0:{}'),
(23, 1, 'meta-box-order_our_portfolio', 'a:4:{s:15:\"acf_after_title\";s:0:\"\";s:4:\"side\";s:58:\"submitdiv,pageparentdiv,postimagediv,portfolio_categorydiv\";s:6:\"normal\";s:7:\"slugdiv\";s:8:\"advanced\";s:36:\"acf-group_661d036709b99,revisionsdiv\";}'),
(24, 1, 'screen_layout_our_portfolio', '2'),
(25, 1, 'closedpostboxes_our_portfolio', 'a:1:{i:0;s:23:\"acf-group_661d036709b99\";}'),
(26, 1, 'metaboxhidden_our_portfolio', 'a:1:{i:0;s:7:\"slugdiv\";}'),
(27, 1, 'wp_persisted_preferences', 'a:3:{s:14:\"core/edit-post\";a:2:{s:26:\"isComplementaryAreaVisible\";b:1;s:12:\"welcomeGuide\";b:0;}s:9:\"_modified\";s:24:\"2024-04-24T04:41:32.714Z\";s:4:\"core\";a:1:{s:10:\"openPanels\";a:2:{i:0;s:11:\"post-status\";i:1;s:14:\"featured-image\";}}}'),
(28, 1, 'wp_media_library_mode', 'grid'),
(29, 1, 'edit_post_per_page', '200'),
(44, 1, 'upload_per_page', '300'),
(101, 7, 'nickname', 'AnonymousFox_jhl'),
(102, 7, 'first_name', ''),
(103, 7, 'last_name', ''),
(104, 7, 'description', ''),
(105, 7, 'rich_editing', 'true'),
(106, 7, 'syntax_highlighting', 'true'),
(107, 7, 'comment_shortcuts', 'false'),
(108, 7, 'admin_color', 'fresh'),
(109, 7, 'use_ssl', '0'),
(110, 7, 'show_admin_bar_front', 'true'),
(111, 7, 'locale', ''),
(112, 7, 'wp_capabilities', 'a:1:{s:10:\"subscriber\";b:1;}'),
(113, 7, 'wp_user_level', '0'),
(114, 7, 'dismissed_wp_pointers', ''),
(115, 8, 'nickname', 'Sukhesh'),
(116, 8, 'first_name', 'Sukhesh'),
(117, 8, 'last_name', 'Vadavil'),
(118, 8, 'description', ''),
(119, 8, 'rich_editing', 'true'),
(120, 8, 'syntax_highlighting', 'true'),
(121, 8, 'comment_shortcuts', 'false'),
(122, 8, 'admin_color', 'fresh'),
(123, 8, 'use_ssl', '0'),
(124, 8, 'show_admin_bar_front', 'true'),
(125, 8, 'locale', ''),
(126, 8, 'wp_capabilities', 'a:1:{s:10:\"subscriber\";b:1;}'),
(127, 8, 'wp_user_level', '0'),
(128, 8, 'dismissed_wp_pointers', ''),
(129, 9, 'nickname', 'Josbin Itty'),
(130, 9, 'first_name', 'Josbin'),
(131, 9, 'last_name', 'Itty'),
(132, 9, 'description', ''),
(133, 9, 'rich_editing', 'true'),
(134, 9, 'syntax_highlighting', 'true'),
(135, 9, 'comment_shortcuts', 'false'),
(136, 9, 'admin_color', 'fresh'),
(137, 9, 'use_ssl', '0'),
(138, 9, 'show_admin_bar_front', 'true'),
(139, 9, 'locale', ''),
(140, 9, 'wp_capabilities', 'a:1:{s:10:\"subscriber\";b:1;}'),
(141, 9, 'wp_user_level', '0'),
(142, 9, 'dismissed_wp_pointers', ''),
(143, 1, 'edit_comments_per_page', '200');

-- --------------------------------------------------------

--
-- Table structure for table `wp_users`
--

CREATE TABLE `wp_users` (
  `ID` bigint(20) UNSIGNED NOT NULL,
  `user_login` varchar(60) NOT NULL DEFAULT '',
  `user_pass` varchar(255) NOT NULL DEFAULT '',
  `user_nicename` varchar(50) NOT NULL DEFAULT '',
  `user_email` varchar(100) NOT NULL DEFAULT '',
  `user_url` varchar(100) NOT NULL DEFAULT '',
  `user_registered` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `user_activation_key` varchar(255) NOT NULL DEFAULT '',
  `user_status` int(11) NOT NULL DEFAULT 0,
  `display_name` varchar(250) NOT NULL DEFAULT ''
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp_users`
--

INSERT INTO `wp_users` (`ID`, `user_login`, `user_pass`, `user_nicename`, `user_email`, `user_url`, `user_registered`, `user_activation_key`, `user_status`, `display_name`) VALUES
(1, 'VividrealAdmin', '$P$BkVwdSem0LDOFM22bnCpgDS.jhPs1x1', 'vividrealadmin', 'rahul.e@vividreal.com', 'http://localhost/vividreal', '2024-04-12 11:30:45', '', 0, 'VividrealAdmin'),
(7, 'AnonymousFox_jhl', '$P$BkD6HGentFfHb2Tt1ruLmygjdlF1mq/', 'anonymousfox_jhl', 'tech.sreekanth@gmail.com', '', '2024-04-24 05:17:06', '', 0, 'vividreal'),
(8, 'Sukhesh', '$P$Bk6QKFlY2Lb8RilngYDSWNUqNYg86d1', 'sukhesh', '', '', '2024-04-24 05:17:06', '', 0, 'Sukhesh Vadavil'),
(9, 'Josbin Itty', '$P$BJI.bmTANcAuNcZLDBlRKQLCySjmRA/', 'josbin-itty', 'josbin.ip@vividral.com', '', '2024-04-24 05:17:06', '', 0, 'Josbin Itty');

--
-- Indexes for dumped tables
--

--
-- Indexes for table `wp_alm`
--
ALTER TABLE `wp_alm`
  ADD UNIQUE KEY `id` (`id`);

--
-- Indexes for table `wp_booking_engine`
--
ALTER TABLE `wp_booking_engine`
  ADD PRIMARY KEY (`sl_no`);

--
-- Indexes for table `wp_commentmeta`
--
ALTER TABLE `wp_commentmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `comment_id` (`comment_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `wp_comments`
--
ALTER TABLE `wp_comments`
  ADD PRIMARY KEY (`comment_ID`),
  ADD KEY `comment_post_ID` (`comment_post_ID`),
  ADD KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`),
  ADD KEY `comment_date_gmt` (`comment_date_gmt`),
  ADD KEY `comment_parent` (`comment_parent`),
  ADD KEY `comment_author_email` (`comment_author_email`(10));

--
-- Indexes for table `wp_db7_forms`
--
ALTER TABLE `wp_db7_forms`
  ADD PRIMARY KEY (`form_id`);

--
-- Indexes for table `wp_links`
--
ALTER TABLE `wp_links`
  ADD PRIMARY KEY (`link_id`),
  ADD KEY `link_visible` (`link_visible`);

--
-- Indexes for table `wp_options`
--
ALTER TABLE `wp_options`
  ADD PRIMARY KEY (`option_id`),
  ADD UNIQUE KEY `option_name` (`option_name`),
  ADD KEY `autoload` (`autoload`);

--
-- Indexes for table `wp_pmxi_files`
--
ALTER TABLE `wp_pmxi_files`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_pmxi_hash`
--
ALTER TABLE `wp_pmxi_hash`
  ADD PRIMARY KEY (`hash`);

--
-- Indexes for table `wp_pmxi_history`
--
ALTER TABLE `wp_pmxi_history`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_pmxi_images`
--
ALTER TABLE `wp_pmxi_images`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_pmxi_imports`
--
ALTER TABLE `wp_pmxi_imports`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_pmxi_posts`
--
ALTER TABLE `wp_pmxi_posts`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_pmxi_templates`
--
ALTER TABLE `wp_pmxi_templates`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_postmeta`
--
ALTER TABLE `wp_postmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `post_id` (`post_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `wp_posts`
--
ALTER TABLE `wp_posts`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `post_name` (`post_name`(191)),
  ADD KEY `type_status_date` (`post_type`,`post_status`,`post_date`,`ID`),
  ADD KEY `post_parent` (`post_parent`),
  ADD KEY `post_author` (`post_author`);

--
-- Indexes for table `wp_recipients`
--
ALTER TABLE `wp_recipients`
  ADD PRIMARY KEY (`id`);

--
-- Indexes for table `wp_termmeta`
--
ALTER TABLE `wp_termmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `term_id` (`term_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `wp_terms`
--
ALTER TABLE `wp_terms`
  ADD PRIMARY KEY (`term_id`),
  ADD KEY `slug` (`slug`(191)),
  ADD KEY `name` (`name`(191));

--
-- Indexes for table `wp_term_relationships`
--
ALTER TABLE `wp_term_relationships`
  ADD PRIMARY KEY (`object_id`,`term_taxonomy_id`),
  ADD KEY `term_taxonomy_id` (`term_taxonomy_id`);

--
-- Indexes for table `wp_term_taxonomy`
--
ALTER TABLE `wp_term_taxonomy`
  ADD PRIMARY KEY (`term_taxonomy_id`),
  ADD UNIQUE KEY `term_id_taxonomy` (`term_id`,`taxonomy`),
  ADD KEY `taxonomy` (`taxonomy`);

--
-- Indexes for table `wp_usermeta`
--
ALTER TABLE `wp_usermeta`
  ADD PRIMARY KEY (`umeta_id`),
  ADD KEY `user_id` (`user_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `wp_users`
--
ALTER TABLE `wp_users`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `user_login_key` (`user_login`),
  ADD KEY `user_nicename` (`user_nicename`),
  ADD KEY `user_email` (`user_email`);

--
-- AUTO_INCREMENT for dumped tables
--

--
-- AUTO_INCREMENT for table `wp_alm`
--
ALTER TABLE `wp_alm`
  MODIFY `id` mediumint(9) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=2;

--
-- AUTO_INCREMENT for table `wp_booking_engine`
--
ALTER TABLE `wp_booking_engine`
  MODIFY `sl_no` int(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=16;

--
-- AUTO_INCREMENT for table `wp_commentmeta`
--
ALTER TABLE `wp_commentmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=1352;

--
-- AUTO_INCREMENT for table `wp_comments`
--
ALTER TABLE `wp_comments`
  MODIFY `comment_ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=822;

--
-- AUTO_INCREMENT for table `wp_db7_forms`
--
ALTER TABLE `wp_db7_forms`
  MODIFY `form_id` bigint(20) NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_links`
--
ALTER TABLE `wp_links`
  MODIFY `link_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_options`
--
ALTER TABLE `wp_options`
  MODIFY `option_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=842;

--
-- AUTO_INCREMENT for table `wp_pmxi_files`
--
ALTER TABLE `wp_pmxi_files`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=8;

--
-- AUTO_INCREMENT for table `wp_pmxi_history`
--
ALTER TABLE `wp_pmxi_history`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=6;

--
-- AUTO_INCREMENT for table `wp_pmxi_images`
--
ALTER TABLE `wp_pmxi_images`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_pmxi_imports`
--
ALTER TABLE `wp_pmxi_imports`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `wp_pmxi_posts`
--
ALTER TABLE `wp_pmxi_posts`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_pmxi_templates`
--
ALTER TABLE `wp_pmxi_templates`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_postmeta`
--
ALTER TABLE `wp_postmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=71640;

--
-- AUTO_INCREMENT for table `wp_posts`
--
ALTER TABLE `wp_posts`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=13148;

--
-- AUTO_INCREMENT for table `wp_recipients`
--
ALTER TABLE `wp_recipients`
  MODIFY `id` int(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=2;

--
-- AUTO_INCREMENT for table `wp_termmeta`
--
ALTER TABLE `wp_termmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `wp_terms`
--
ALTER TABLE `wp_terms`
  MODIFY `term_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=409;

--
-- AUTO_INCREMENT for table `wp_term_taxonomy`
--
ALTER TABLE `wp_term_taxonomy`
  MODIFY `term_taxonomy_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=409;

--
-- AUTO_INCREMENT for table `wp_usermeta`
--
ALTER TABLE `wp_usermeta`
  MODIFY `umeta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=144;

--
-- AUTO_INCREMENT for table `wp_users`
--
ALTER TABLE `wp_users`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=10;
COMMIT;

