<span style="font-weight: 400;">That is true folks! Optimization is the hack that is going to turn around your content’s fortune. We bet you have spent many sleepless nights wondering why your post did not get the fanfare that it deserved online despite being a masterpiece. </span><span style="font-weight: 400;">The truth is, your content might not even be in the spotlight. </span>

<span style="font-weight: 400;">With the internet being clogged up with an ever increasing number of articles and posts, your content might be facing fierce competition in order to pop up higher on the search results page. This may be due to the low domain authority of your website - one of the key parameters that determine the search engine ranking for websites.</span>

<span style="font-weight: 400;">What your content need is optimization. And for that, you'll need awesome content writers. <a href="https://vividreal.com/content-solutions/">Check us out here.</a></span>

<span style="font-weight: 400;">But how can you optimize your content and make the search engines work in your favour? That is the million dollar question, isn't it?</span>

<span style="font-weight: 400;">From the insights we gained while working with our clients, we have come up with 5 infallible tips to boost your rankings and improve audience engagement:</span>

<b style="color: #00ccff;">Keywords can be both a friend and a foe</b>

<span style="font-weight: 400;"><a href="https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/">Researching keywords</a> is an integral part of SEO. Keywords give your content an identity. </span>

<span style="font-weight: 400;">Finding the right keyword can be quite tricky but with tools such as </span><a href="https://kwfinder.com/"><span style="font-weight: 400;">KW Finder</span></a><span style="font-weight: 400;"> and </span><a href="https://longtailpro.com/#a_aid=ahckr"><span style="font-weight: 400;">Long Tail Pro</span></a><span style="font-weight: 400;">, you can get detailed insights about what the readers are searching for and optimise your content accordingly. </span>

<span style="font-weight: 400;">Relevant keywords can drive traffic into your site and increase conversion rate. Using long-tail keyword specific to your content preferably at the beginning should do the trick.</span>

<span style="font-weight: 400;">Unfortunately, as the saying goes, too much of anything is bad. The same is true for keywords.</span>

Your ranking would suffer unless the keywords are used judiciously. The Google search algorithm has evolved to a point where it has become almost impossible to cheat your way around it by cramming too many keywords into your content.

<span style="font-weight: 400;">So, go easy on the keywords and try not to over-optimize your article.</span>

<span style="color: #00ccff;"><b>Crown your content with the right title</b></span>

The title must be crafted with the intention of attracting the user, not the search engine. Your title should look like the answer to what users are searching for.

Consumer insight tools such as <a href="https://answerthepublic.com/">Answer the Public</a> can be used to identify what people are looking for and streamline your keyword research accordingly.

<span style="color: #00ccff;"><b>Infographics talk better than lengthy paragraphs</b></span>

<span style="font-weight: 400;">Infographics i.e., information with graphics gives the readers a snapshot of the content at a glance.</span>

<span style="font-weight: 400;">Visual content garners more views as compared to long boring blocks of text. It makes the information easier to comprehend and readers are able to retain it for a longer span of time.</span>

<img class="alignnone wp-image-5329" src="http://localhost/vividreal/wp-content/uploads/2019/01/Infographics.png" alt="info graphics" width="331" height="213" />

<span style="font-weight: 400;">If hiring a graphic designer is a strain on your budget, you can always use </span><a href="https://www.canva.com/"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;"> and create free compelling infographics to boost your reach.</span>

<span style="color: #00ccff;"><b>Meta descriptions are important</b></span>

<span style="font-weight: 400;">Have you noticed the short snippet of information that comes along with the Google search results? If not, here is an example:</span>

<img class="alignnone size-full wp-image-5328" src="http://localhost/vividreal/wp-content/uploads/2019/01/meta-descriptions-1.png" alt="" width="605" height="141" />

<span style="font-weight: 400;">Without a doubt, everyone clicks on the link that closely describes what they are searching for. This shows that meta descriptions play an important role in determining how clickable the search result looks.</span>

<span style="font-weight: 400;"> Provide clear, concise <a href="https://vividreal.com/the-secret-to-writing-perfect-meta-titles-description/">meta-descriptions</a> that prompt the readers to click on your link.</span>

<span style="font-weight: 400;">It’s like greeting your audience at the door with a sample of what you have to offer!</span>

<b style="color: #00ccff;">Make your readers the middle-men with social media</b>

<span style="font-weight: 400;">Anything that gets caught in the wildfire that is <a href="https://vividreal.com/social-media-up-close/">social media</a> can gather a large audience. </span>

<span style="font-weight: 400;">Social media portrays you as a part of a community, rather than a pushy business trying to drive up its sales. Good content on social media can help build trust with your audience, who will later promote your brand by sharing your content on their social media platforms.</span>

<span style="font-weight: 400;"> Make your content easily shareable with quick share buttons for <a href="https://www.facebook.com/vividreal.solutions/">Facebook</a>, Whatsapp, <a href="https://www.quora.com/profile/Vivid-Real">Quora</a> and <a href="https://www.instagram.com/vividreal/">Instagram</a>.</span>

<span style="font-weight: 400;">Once you have conquered social media, the search engines will follow suit.</span>

<span style="color: #00ccff;"><b>Create content for real people</b></span>

<span style="font-weight: 400;">Yes, there are a lot of technicalities to making your content seen.</span>

Yes, you have to think about keywords and meta-descriptions etc., but ultimately the primary aim is to engage with the readers. Therefore, it is imperative that the content captures the interest of the readers.

<span style="font-weight: 400;">Creating compelling, comprehensible and relatable content that satiates the readers will drive audience engagement.</span>

<span style="font-weight: 400;"><a href="https://vividreal.com/the-future-of-content-marketing-is-here/">Content marketing</a> and <a href="https://vividreal.com/what-you-need-to-know-before-hiring-an-seo-agency/">SEO</a> go hand in hand. Optimization is the makeover that will make your content look glamorous enough for search engines to notice. But underneath all that superficial attributes, the content should be good enough to inspire, educate and entertain the readers. And if you need help, our team of content writers are here for you. <a href="https://vividreal.com/content-solutions/">Check us out here.</a></span>