<span style="font-weight: 400;">A man, wealthy and wise, once went to buy a house. It was located across the river that flowed like time, always onward. He went, saw the house, or was it a castle? He could hardly tell. The landlord welcomed him with a smile, for the landlord knew that he was rich. </span>

<span style="font-weight: 400;">They walked around the property, savoring its vistas. The stonework and the twisted staircases that echoed with whispers. Whispers of the wealthy and the affluent who lived there for ages. The man liked it. He adored it. He decides to buy it.  </span>

<span style="font-weight: 400;">Many, many documents presented itself seeking confirmation and signatures. Dignified bargaining ensued. The deal was made. The home was his.</span>

<span style="font-weight: 400;">All this was true many decades back. Properties were considered an investment for the rich. The purchase process was tedious too. However, a momentous change came when the digital landscape started taking form. Tapping into this pool of possibility by pursuing digital marketing as an important part of the business can mean a huge advantage for realtors today.</span>

<span style="font-weight: 400;">Today, potential buyers are engaged in extensive research online before buying a property. Brokers, sellers, projects, and dealers are being hunted online. According to </span><span style="font-weight: 400;"><a href="http://www.hooklead.com">www.hooklead.com</a>,</span><span style="font-weight: 400;"> 91% of realtors are leveraging social media for advertising. Maybe that’s because 80% of home buyers use Google to find their dream property. </span>

It's pretty obvious that digital marketing is pretty important for real estate marketing. If you're new to digital marketing and if you need an experienced team working on your ad campaigns, <a href="https://vividreal.com/digital-marketing/">check us out</a>! We can make sure your ad campaigns end up being profitable for you. Talk to us today.

<span style="color: #00ccff;"><b>Why the Necessity?</b></span>

<span style="font-weight: 400;">Right reach, righteous rates. Digital marketing is focussed on the audience with massive conversion potentials. It can be optimized to reach the people who are sure to turn into customers. All this, at affordable rates.</span>

<span style="font-weight: 400;">The customers also have the advantage of being exposed to much more choices than what was possible before. </span>

<span style="color: #00ccff;"><b>Ask yourself these two questions:</b></span>

<span style="font-weight: 400;">How do your brand and its offerings stand out in the crowd? </span>

<span style="font-weight: 400;">That is your USP. There are a lot of choices out there. You have to identify the strengths that would make the customer want you. </span>

<span style="font-weight: 400;">Do I have the right digital skills? </span>

<span style="font-weight: 400;">If you don’t, the whole thing is pointless. Learn the skill. You can also earn the skill by hiring the </span><a href="https://vividreal.com/"><span style="font-weight: 400;">right digital marketing agency</span></a><span style="font-weight: 400;">.</span>

<span style="font-weight: 400;">Let us now take a look at a few points to sharpen your digital marketing strategy.</span>

<span style="font-weight: 400;">Understand your audience to create personalized strategies. With<a href="https://vividreal.com/why-you-should-invest-your-time-in-google-analytics/"> tools like Google Analytics</a>, you can now pinpoint your audience’s identity and make informed decisions on what content to write, where to publish, what the most effective CTA would be, and so on. Building lasting relationships with the audience by understanding their specific tastes can help a lot in building brand image and cultivating trust. </span>

<span style="font-weight: 400;">Mobile optimization is a big thing. No one uses laptops and PCs as regularly as they used to. It is all being concentrated into the little rectangular gadgets in our pockets now. Even Google acknowledges this trend and has altered its algorithm to a mobile-first indexing manner.</span>

<span style="color: #00ccff;"><b>Why is digital marketing the best option for real estate marketing?</b></span>

<span style="font-weight: 400;">Cost efficient. Better exposure. Opportunity to analyze the performance of each ad. Maximum potential for a creative approach and a chance to build the brand. Need I say more?</span>

<span style="color: #00ccff;"><b>The Supreme Strategy</b></span>

<span style="font-weight: 400;">Honestly, there is no supreme strategy. There is no formula that digital marketers can apply to watch conversions soar. All we can do is study the audience. Make informed decisions about the kind of offers. And offer it with sincerity. However, there are a few points to ponder that can be instrumental in polishing your strategy.</span>

<span style="color: #00ccff;"><b>Make Your Presence Felt.</b></span>

<span style="font-weight: 400;">Build the brand and create an online presence that is hard to ignore. The easiest thing to do is to create a website with strong content. Decorate your website with multiple pages. Create a <a href="https://vividreal.com/how-conversion-orientated-are-your-landing-pages/">strong, enticing landing page</a> for your ads. Finally, but just as importantly, optimize your webpage for the search engines. </span>

<span style="color: #00ccff;"><b>Hunt Down Customers, Gently.</b></span>

<span style="font-weight: 400;">They want it and you got it? Then they must see it. </span>

<span style="font-weight: 400;">Advertising is not just done to reach a large number of people. It is done to ensure that everyone who actually needs a service similar to yours, sees your service. </span>

<span style="font-weight: 400;">Google ads, social media ads, email marketing, and influencer marketing are few effective manners to reach the right audience.</span>

<span style="font-weight: 400;">Generate content that your audience love. Keep them engaged through content.</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Infographics</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Memes</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Pictures</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Videos</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Guides</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">“How-to” posts</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Listicles</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Case studies</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Podcasts</span></li>
</ul>
<span style="font-weight: 400;">These are some forms of content that can keep your customers engaged. All these must be relevant to your niche and presented in an interesting manner. </span>

<span style="color: #00ccff;"><b>Good leads come from good landing pages.</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A curiosity-inducing headline is a must. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Use <a href="https://vividreal.com/test-the-waters-using-a-b-testing-for-your-design/">A/B testing</a> to understand the needs of your audience and what appeals to them. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">One purpose one page. Your landing page must be laser focussed on its exact intention. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Good visuals go a long way. Add an authentic-looking design. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Maps for the win. Pinpointing the location of your property by providing maps will add to the authenticity.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Make your CTA irresistible. It should scream “click on me”. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Optimize your page for mobile.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Reviews and testimonials build trust.</span></li>
</ul>
<span style="font-weight: 400;">Now that we are familiar with the benefits of digital marketing as far as realtors are concerned, let us try to streamline the responsibilities. A checklist can do wonders. Let us look at an efficient checklist that would put all your priorities in perspective. It includes the following 8 points:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Branding</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Search</span></li>
 	<li style="font-weight: 400;"><a href="https://vividreal.com/social-media-up-close/"><span style="font-weight: 400;">Social</span></a></li>
 	<li style="font-weight: 400;"><a href="https://vividreal.com/impressive-ways-to-market-your-business-through-email/"><span style="font-weight: 400;">Email</span></a></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Multimedia</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Mobile</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Testing</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Analytics</span></li>
</ul>
<span style="font-weight: 400;">Let us look at a checklist with a few questions pertaining to these points that can help us be on the right path. The productive path.</span>

<span style="color: #00ccff;"><b>BRANDING</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Why should the prospects be interested in you?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Is your USP unique enough?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What does your brand stand for? How do you want your audience to perceive your brand??</span></li>
</ul>
<span style="color: #00ccff;"><b>SEARCH</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What is your advertising method?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What is your total expenditure for advertising?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are your ads being seen? Is the money you are spending on ads turning into an investment or just expenditure?</span></li>
</ul>
<span style="color: #00ccff;"><b>SOCIAL</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Is your brand prominent on social media?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Does your profile reflect exactly what you want? Does it stand out from the clutter of competition?</span></li>
</ul>
<img class="alignnone size-full wp-image-5749" src="https://vividreal.com/wp-content/uploads/2019/03/ChartGo.png" alt="" width="500" height="400" />

<span style="color: #00ccff;"><b>EMAIL</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">How quickly do your clients engage with your emails?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">How often do you email them?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What content would your customers or clients find useful?</span></li>
</ul>
<span style="color: #00ccff;"><b>How often do they like to hear from you?</b></span>

<img class="alignnone size-full wp-image-5750" src="https://vividreal.com/wp-content/uploads/2019/03/emaiol.png" alt="" width="1085" height="628" />

<span style="color: #00ccff;"><b>MULTIMEDIA</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are the usage of your words, pictures, and videos achieving its target?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are these integrated and easy to communicate?</span></li>
</ul>
<span style="color: #00ccff;"><b>What are your customer’s expectations?</b></span>

<img class="alignnone size-full wp-image-5752" src="https://vividreal.com/wp-content/uploads/2019/03/multimedia.png" alt="" width="1000" height="1000" />

<span style="color: #00ccff;"><b>MOBILE</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">How are you leveraging this opportunity to be in touch with your customers 24X7?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are all your digital experience offerings optimized for mobile viewing?</span></li>
</ul>
<span style="color: #00ccff;"><b>Some general stats:</b></span>

<img class="alignnone size-full wp-image-5751" src="https://vividreal.com/wp-content/uploads/2019/03/mobile.png" alt="" width="1013" height="472" />

<span style="color: #00ccff;"><b>TESTING</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What elements or responses makes you confident about your choice?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">How do you plan on conducting campaign tests?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are your current campaigns producing sufficient results?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Are your current campaigns improving?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Does it look like your current campaigns need a touch-up?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What is your testing strategy?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">How has your testing strategy been modified over time to align it to your current needs?</span></li>
</ul>
<span style="color: #00ccff;"><b>Conversion optimization and improvement methods:</b></span>

<img class="alignnone size-full wp-image-5754" src="https://vividreal.com/wp-content/uploads/2019/03/conversion-opt.png" alt="" width="1010" height="753" />

<span style="color: #00ccff;"><b>ANALYTICS (ATTRIBUTION)</b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What tools are you using to measure your campaign?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What is your unique definition of your campaign’s success?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">If you had just 1% of your total advertising budget, how would you spend it?</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">What data do you primarily look at? What is the most important metric for you?</span></li>
</ul>
<span style="font-weight: 400;">Answering the above-given questions pertaining to the various digital marketing elements can provide you with sufficient insights as to the effectiveness of your campaign strategies and digital marketing plans.</span>

<a href="https://vividreal.com/digital-marketing/">Talk to us</a> if you're ready to launch your online ad campaigns. With us on your side, your competition will have trouble sleeping at night ;)