<span style="font-weight: 500;">YouTube is the platform that is used most for video viewing with 2 billion users globally. It’s a great place for individuals to produce &amp; promote their content and monetize it. It is also a place for brands to promote their name and business. </span>

<span style="font-weight: 500;">YouTube is becoming more competitive for creators, and earning new subscribers is the only way to take one’s channel to the next level. Almost all the content creators are behind <a href="https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/">ways to promote their YouTube videos.</a> </span>

<span style="font-weight: 500;">We can assist you if you find this difficult after reading the article. <a href="https://vividreal.com/digital-marketing/">Our team of experts would be happy to help you. </a></span>

<span style="font-weight: 500;">In this article, we’ll be discussing the methods that you could adopt for successful YouTubing. Read on to find them out.</span>

<span style="color: #00ccff;"><b>Thumbnails</b></span>

<span style="font-weight: 500;">Thumbnail images are the first thing that anyone notices even before they read the video titles. Mostly, people show interest to read video titles when the thumbnail images are enticing. </span>

<span style="font-weight: 500;">Create thumbnails that accurately portray your video content. It should be made such a way that it excites the audience. You can design your own thumbnail if you know what tempts people the most for the videos coming under your niche. You may even use thumbnail templates that are easily available via online thumbnail makers.</span>

<span style="font-weight: 500;">Write the content that catches people’s attention and use the font styles that best suits the tone of your video.  Adopt colour combinations and contrasts that look pleasant, or you may use an image that looks alluring as well is relevant to the video content.  Check your competitor’s video thumbnails for reference, and implement elements from them if you find it attractive. </span>

<span style="font-weight: 500;">Also, do not forget the fact that most people use their mobile phone for viewing YouTube and hence designing your thumbnail considering a  small screen is important. </span>

<span style="font-weight: 500;">Moreover, the thumbnail should be consistent in terms of layouts, font size &amp; style, colour scheme, and other relevant stuff so that it looks legit to the viewers. </span>

<span style="color: #00ccff;"><b>Collaborate with other YouTubers</b></span>

<span style="font-weight: 500;">Collaborating with other YouTubers opens up an opportunity to get exposure to a new audience. This way, people other than your native audience get to see your content. A part of them definitely would be interested in your work and thereby you can widen your content’s reach and get more subscribers through this. </span>

<span style="font-weight: 500;">Choose the right collaborator for cross-promotion. Partnering with YouTubers who share similar audiences as yours is a great way to introduce your channel to a whole new fanbase. This works because the viewers that you’re targeting would be already interested in the types of videos you make. </span>

<span style="font-weight: 500;">You need to start with finding the right person to collaborate. Use forums like  YTTalk and TheYouTubeCommunity to find your next collaborator. Or you can simply check different posts and profiles to find them. Next, is to reach out to them. Connect with them via email and/or social media. Meanwhile, ensure that your business email is listed on the channel along with your social media handles. Make sure you prepare a detailed proposal to send them by including information about your channel, the types of videos you produce, and what this collaboration can do for both of you. </span>

<span style="font-weight: 500;">After you receive responses, begin working on video ideas. You don’t necessarily have to be in the same room with your collaborator to create a collab video. You can create videos about similar events that happened in your lives and direct viewers to check out each other’s videos.</span>

<span style="font-weight: 500;">Not just the boost that your content gets through these, but the meaningful connection that you establish with valuable people within your niche is also a valuable asset in cross-promotion. </span>

<span style="color: #00ccff;"><b>Catching up with Trends</b></span>

<span style="font-weight: 500;">Picking up the latest trends should be a part of your YouTube strategy. Creating videos on the latest trends works because people have already invested their interest in it. You can use this as a chance to win new subscribers and grab attention back to your channel from the ones who haven’t been following your content lately. </span>

<span style="font-weight: 500;">One recent trend that caught up the internet was the “Dalgona Coffee” trend where some food-based YouTubers were posting its recipe, while some others were reinventing it. And there were people making meme videos out of it as well. You can create content by responding to another YouTuber, or it can be a reaction to a viral video. Also, your content doesn’t have to be always solely based on the trend. For example, using the latest trending song as your video’s cover song instead of your own original music is also a way of catching up with trends. </span>

<span style="color: #00ccff;"><b>Share your Videos on other Platforms</b></span>

<span style="font-weight: 500;">Letting more people know that you offer a certain type of content is important for your page growth. Share your videos on other social media platforms such as <a href="https://vividreal.com/youtube-vs-facebook-videos/">Facebook</a> or Twitter. This way, it will help people find you and discover your channel. This works well since social media consists of a series of communities that may share a passion for your content, or already be searching for it. Use a strategy for each social media platform before you create your video and share it accordingly.  </span>

<span style="font-weight: 500;">Do not limit sharing your content to just popular social media platforms, instead try to promote your channel content through niche communities like Reddit, Facebook groups, other forums, etc. It would be easier to find an audience that appreciates your video content and may opt-in to get more from your channel. </span>

<span style="font-weight: 500;">Also, try to be transparent about who you are and what you do while you use these communities because users are protective when it comes to maintaining the integrity of discussion in these communities. </span>

<span style="color: #00ccff;"><b>YouTube Cards &amp; End screens</b></span>

<span style="font-weight: 500;">Using YouTube Cards &amp; End screens is the best way for recommending other content within a video. These appear like thumbnail overlays within the YouTube video which are clickable. You can use them to suggest playlists, specific videos, channels, links, or even products. </span>

<span style="font-weight: 500;">You can set up a notification inside your video to promote your brand using YouTube cards. While YouTube End Screens also work similarly, just that it appears when the video is finished, in the last 5–20 seconds.  Promoting your videos on your End Screen can get people to watch more videos of yours. </span>

<span style="font-weight: 500;">You can use YouTube cards to redirect viewers to the previous part of the video so that they don’t feel the disconnect while viewing your video. You can link videos related to your content using YouTube Cards &amp; End screens. One way of doing it is to identify your “Subscriber Magnet” and feature that video in your End Screen. Subscriber Magnet is the video that brought you many subscribers to your channel. For identifying this, access your old YouTube analytics report and click on “Subscribers” and further click on “YouTube Watch Page”. Now, you can view the numbers to find the video that brought you the most subscribers and further use it directly on YouTube cards. Else, you can make a playlist that starts with the same video and further link that to the card. </span>

<span style="color: #00ccff;"><b>Segregate into Playlist</b></span>

<span style="font-weight: 500;">Organizing a playlist based on different topics makes it more convenient for people to view, access, and watch your content. When you create a series playlist, it makes people understand that it is a set of videos that need to be watched sequentially. This encourages the viewers to binge-watch, thereby increasing the number of views your videos get. By organizing into different playlists, you can manage to get more views even on your less popular videos. </span>

<span style="font-weight: 500;">When people spend more time watching your playlist (since it contains many relevant videos), the “Watch Time” increases. And watch time is an important metric in determining a video rank. So organize your videos into a playlist to increase your video ranks. </span>

<span style="font-weight: 500;">Try creating different types of playlists, and identify what sort of content works well for your audience. Also, note that only people with verified YouTube accounts can create series playlists.</span>

<span style="font-weight: 500;">Categorizing your videos based on the outcome instead of the topic comes under Power Playlist.  Just like the series listing, this also helps people view, access, and watch your content easily. Depending on the type of content you provide, categorize your playlist as a series or power playlist.</span>

<span style="color: #00ccff;"><b>Video Duration that fits you</b></span>

<span style="font-weight: 500;">Identify the ideal length for your YouTube video. It varies based on the type of channel/video (vlog, tutorial, review etc.), the age of the audience, the language, the geographic target, the video host, and so on.</span>

<span style="font-weight: 500;">If your channel offers easy life-hack videos, it’s better to make it a short 6-8 mins video because people watching them are viewing it for fun. A detailed makeup tutorial video could take 15-20 mins while there are YouTubers who put up a 2-3 min video as a “minimalistic” tutorial video. If it's any form of educational content that you offer through your channel, then taking some generous amount of time doesn’t matter. </span>

<span style="font-weight: 500;">Some YouTube content creators think trimming the video short attracts people. Well, short videos work when it is made crisp using very specific information.  So, when you create short videos, make sure that it is packed with a lot of details. </span>

<span style="font-weight: 500;">If you’re unsure about the video duration, create videos with different duration and experiment to find out what works best for you. Also, do not stick on to the same duration once you’ve discovered what works well for you because there is always room for improvement if you keep trying out videos with different duration.</span>

<span style="color: #00ccff;"><b>Quality &amp; Quantity matters</b></span>

<span style="font-weight: 500;">When it comes to YouTubing, both quality and quantity matters. Only quality content will help your YouTube channel grow. Start with cleaning up your YouTube channel. Take time and evaluate all the contents that you already have on the channel. Be critical and remove videos if you feel that the content is outdated or was poorly produced or if it never ranked well. It's important to remove such content since they weigh down your channel. People may lose trust in your brand and unsubscribe or ignore you just because of outdated content. </span>

<span style="font-weight: 500;">Create a highly watchable content after thorough research. Check your competitor’s video content and take notes from them. Do not copy the same thing on your video, rather find creative ways to present them better. Prepare a script before you start with the video so that the sequence you need to follow is clear.   </span>

<span style="font-weight: 500;">Speaking about the quantity, you need to consistently come up with content. When people see you frequently, they will remember you and will keep track of what you post. Your viewer and subscriber count dip once your content posting frequency becomes irregular. People will eventually lose interest and forget your channel if you show up irregularly. To avoid this from happening, you can prepare a schedule to decide on what to post and when to post. </span>

<span style="color: #00ccff;"><b>Timely Response &amp; Heart Awesome Comments</b></span>

<span style="font-weight: 500;">A timely response to comments is not just a part of social media etiquette but a way of showing the viewers that you care about them. The easiest way to gain more subscribers is to reply to every single comment you get under the video. </span>

<span style="font-weight: 500;">When you take time out for interacting with your viewers, it builds a community of loyal subscribers.  This encourages them to follow more of your content and build a relationship with you. Replying to every comment may not be possible if you’re a fairly established channel. But you can always try to answer genuine and frequently asked queries. </span>

<span style="font-weight: 500;">YouTube has its “Creator Hearts” to show some love by giving a heart to your favourite comments. When the creator acknowledges the comments, the viewers will feel a sense of inclusiveness (the commenter gets notified), encouraging them to comment in the future as well. According to YouTube’s data, the viewers who received a heart are three times more likely to click on the notification than with other types of notifications. This helps gain more viewers back to your channel. Doing this also helps to highlight positive comments in front of other viewers, thereby sending a message to the public about your channel content.</span>

<span style="color: #00ccff;"><b>Write a compelling Channel Description</b></span>

<span style="font-weight: 500;">The channel description is an important aspect of <a href="https://vividreal.com/8-effective-youtube-seo-approaches/">YouTube SEO</a>. Many people limit this to a single sentence without knowing its importance. Write a keyword-optimized description. Use this space to describe your work, give important information on the channel like the topics you cover, try to include a strong call to action to subscribe. Start with the channel overview and include the words &amp; phrases that users enter in search engines to find content like yours. You can use YouTube’s free video analytics tool to find these words and phrases. Or you can use <a href="https://vividreal.com/google-trends-for-digital-marketing/">Google Trends</a> and <a href="https://vividreal.com/google-ads-keyword-research-a-quick-guide/">Google Adwords Keyword Planner</a> for this. While doing this, try to choose keyword variations with less competition so that you can stand out from the crowd.</span>

<span style="color: #00ccff;"><b>Channel Icon &amp; Tagline </b></span>

<span style="font-weight: 500;">The one thing that appears everywhere (related to your channel) is the channel icon. People use this as an indicator to identify your channel content in the YouTube “Home”. So, use a good one for your channel icon. You can use a high-resolution image of your face if you’re a personal brand; else use your brand logo if it’s your company channel. </span>

<span style="font-weight: 500;">Next is the tagline. Think about the one that makes your channel unique or different. Write a catchy tagline that stands out based on this key value proposition. Now, you can use this tagline while designing your banner image, and channel trailer.</span>

<span style="color: #00ccff;"><b>Conclusion</b></span>

<span style="font-weight: 500;">Gaining more subscribers for your YouTube channel is not a difficult job. It requires you to prepare a schedule and firmly follow it while you work for your videos. In fact, you can prepare a checklist of the above-mentioned approaches, and implement them. </span>

<span style="font-weight: 500;">If you’re just starting out in YouTubing, create a channel trailer. You can add your branding watermark over your videos to attract people to click on it to subscribe. </span>

<span style="font-weight: 500;">Tell your viewers genuinely that you want them to subscribe to you. Tell them that your channel success solely depends on them and you need their support to bring them more interesting &amp; useful content.</span>

<span style="font-weight: 500;">Do not get lost in the content creation process that you finally lose the thought on how people will watch your content if they never see it. </span>

<span style="font-weight: 500;">If you require any assistance in your digital initiatives, feel free to connect with us. <a href="https://vividreal.com/digital-marketing/">We have a team of experts to assist you.</a></span>