<span style="font-weight: 400;">YouTube is plausibly the biggest online video platform. YouTube is the site with the most traffic after Google. comScore has estimated that YouTube users spend an average of 40 minutes every day watching videos. It is, therefore, an unavoidable fact that ranking higher on the YouTube SERP will make a huge difference to the online presence of the users. </span>

Before we move on, here's an article on <a href="https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/">promoting your YouTube channel</a>. And on that note, if you need any help with social media marketing, or even with video ads on YouTube, <a href="https://vividreal.com/digital-marketing/">talk to us</a>. We'd be more than happy to help.

<span style="font-weight: 400;">Ranking higher on YouTube presents you to a staggering number of one billion users. <a href="https://vividreal.com/why-should-every-business-have-a-youtube-channel/">YouTube</a> rankings are done through advanced algorithms and machine learning techniques. It is necessary to understand the signals that YouTube considers for ranking in order to get the optimal outcomes. The most important ranking signals considered by YouTube include the following:</span>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;"><span style="color: #00ccff;" data-darkreader-inline-color="">Total watch time.</span> This is determined by the period a user stays on the page that is playing a particular video.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;"><span style="color: #00ccff;" data-darkreader-inline-color="">Subscribers.</span> More subscribers translate to a greater authority. </span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;"><span style="color: #00ccff;" data-darkreader-inline-color="">Interactions by the users.</span> Another strong signal is the number of likes, shares, and comments a video has garnered.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;"><span style="color: #00ccff;" data-darkreader-inline-color="">Video length</span> is also considered. Videos with over 10 minutes of playback length are considered to have greater relevance.</span></li>
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<span style="font-weight: 400;">However, before taking the SEO centered steps, it is necessary to ensure the quality and presentability of your YouTube channel in order to make it more appealing to the viewers. Besides, the lack of <a href="https://vividreal.com/backlinking-and-101-ideas-to-do-it-right/">backlinking</a> factors for YouTube ranking renders user experience and retention as the major factor to drive traffic and increase views. The points to ponder in order to design a good YouTube channel include:</span>

<span style="color: #00ccff;" data-darkreader-inline-color="">Designing a Good Channel</span>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Include keywords in the channel name. YouTube is no stranger to on-page metadata. Strategically placed keywords can work wonders.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Provide sufficient data on the About Us page. The first 48 characters of your About Us description are presented in the YouTube search results. Filling out the best possible content in this snippet enables YouTube to present to the users, a clearer view of who you are. </span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">The first 15 seconds literally makes or breaks the entire video. Focus on this fragment to efficiently engage the viewers.</span></li>
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<span style="font-weight: 400;">The 8 necessary SEO strategies that every YouTuber must follow in order to garner the maximum number of views and to have a lasting impact on retention are mentioned below.</span>

<span style="color: #00ccff;" data-darkreader-inline-color="">Effective SEO Tactics for YouTube</span>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Title of the clip. There must be ample use of keywords in your video title since YouTube uses this title as the page heading too.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Provide detail information. Ensure that every possible detail is added t the video and its description. This optimizes indexing and makes sure that your video is found by the right user. Adding a location tag can help in attracting the local audience if they are the targets.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Preview image speaks a lot. Selecting the apt preview image that sums up the content or at least the introduction of the video can do a lot to boost the number of clicks. The most compelling image will lure the most number of viewers.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Writing a strong description can help a lot. YouTube and Google cannot yet view the video or listen to the audio o determine relevance, keywords, and strength of content. So the algorithm still depends upon textual content. Hence, it is important to provide a description that provides the entire verbal version of the video. </span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Captioning is beneficial. You have to consider the viewers who view videos with their volume turned down. Adding captions can hold the interests of such viewers too.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Use tags productively. Tagging your video is important to get found. Listing the apt keywords through tags can help the right people find you.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Comments are considered an important factor to rank your video. Though negative and positive comments cannot be distinguished by the algorithm, it is necessary to have a healthy number of comments to rank up.</span></li>
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 	<li style="font-weight: 400;"><span style="font-weight: 400;">Promote the video to increase views. It works vice versa too. More views mean a better position and a better position means more views. Share your video on your blogs, Facebook page, Instagram, and every other social media platforms that you are a part of.</span></li>
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<span style="font-weight: 400;">All these techniques are a mere decoration to your quality content. The most important factor is providing rich content to the audience who appreciate it. YouTube streams over 500 million hours of video each day to its massive community according to Business Insider. Using these simple techniques and optimization factors, you can make your video visible to a large, loyal community. As always, <a href="https://vividreal.com/digital-marketing/">talk to us</a> if you need any help with anything related to digital marketing, social media marketing, and more.</span>