INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(3275, 7, '2018-10-19 12:48:20', '2018-10-19 07:18:20', '<span style=\"font-weight: 400;\">In 2018, it is almost unimaginable for a business to not have a social media presence.<a href=\"https://www.entrepreneur.com/article/232918\"> Even supposedly traditional companies like General Electric </a>now have an Instagram account. By now everyone knows the power of social media marketing.</span>\n\n<span style=\"font-weight: 400;\">However, even though social media has become more popular and accessible than ever before, businesses continue to fail to take advantage of its full potential. Despite having accounts across all platforms, they continue to receive dismal conversions and weak customer engagement. The reason behind this is that social media from a couple of years ago is nothing like social media today.</span>\n\n<span style=\"font-weight: 400;\">Social media is constantly evolving. The techniques you have been using may not work on today’s social media. In this day and age, many companies continue to make very avoidable mistakes which cost them considerable business.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Here are some of those mistakes that you and many others might be making in 2018 and how you can stop making them:</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Not Having A Focused Game Plan</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">Even in 2018 many companies see social media as an elusive marketing strategy whose outcomes cannot be controlled. But that is simply not the case. Success in social media marketing is completely in your hands. All it requires is a proper game plan. You cannot expect results by posting sporadic, unplanned and unengaging content on your platforms.</span>\n\n<span style=\"font-weight: 400;\">The biggest mistake companies make with social media marketing is not setting tangible goals for themselves. Plan your campaigns and decide beforehand the quality and quantity of conversions you want to generate from a given platform. Keep track of your goals over the course of your campaigns and change your strategies if they are not working.</span>\n\n<span style=\"font-weight: 400;\">Social media requires dedication. So, have a team and schedule in place. The more organized your social media activities are the more control you will have over the results they produce.</span>\n<ol start=\"2\">\n 	<li><b>   </b> <span style=\"color: #00ccff;\"><b>Not Knowing Your Audience</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">In an age when everyone is online, it is important than ever before to <a href=\"https://vividreal.com/behavioral-targeting-reaching-those-who-need-you/\">know who your target customers are and how you can reach them</a>. This is especially true if your product or service is meant for a very specific demographic.</span>\n\n<span style=\"font-weight: 400;\">Although all demographics can be found on all platforms, certain platforms are preferred more keenly by certain groups than others. For example, platforms like Instagram and Snapchat are used more enthusiastically by a young demographic, even though people from all backgrounds can be found here</span><span style=\"font-weight: 400;\">.</span><span style=\"font-weight: 400;\">  However, these preferences keep changing. Not too long ago, Facebook was considered something only young people use. We all know how that has changed.</span>\n\n<span style=\"font-weight: 400;\">Even within a single social media platform, many demographics exist simultaneously. If you want to reach out to a specific kind of audience, say, middle-aged women, make sure you use the language and graphics that they understand. If you prepare and create general content it will reach a mixed audience. While this is great for enhancing brand awareness, in the long run, it will not create any concrete conversions.</span>\n<ol start=\"3\">\n 	<li><b>   </b> <span style=\"color: #00ccff;\"><b>Different Platforms, Same Content</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">One of the most common mistakes in social media marketing is repurposing the same content for all platforms. Every platform has a different approach, etiquette, appeal and, very often, intended demographic. What works on Facebook may not work in the same way on Instagram or Twitter. So, make sure you <a href=\"https://vividreal.com/social-media-strategy-finding-the-right-social-media-platform-for-your-business/\">adjust your content and promotions according to the platform before posting it.</a></span>\n\n<span style=\"font-weight: 400;\">Use each social media platform to focus on different aspect of your business. For example, on Instagram focus on ‘the visual’. Upload pictures and videos of your products and behind-the-scenes.  On the other hand, on twitter focus on the main, concise selling points of your business, quick updates and promotional deals.</span>\n\n<span style=\"font-weight: 400;\">Similarly, while on platforms like Facebook you can choose to be informal, many LinkedIn users prefer more professional promotions on their feed.</span>\n<ol start=\"4\">\n 	<li><span style=\"font-weight: 400;\">    </span><span style=\"color: #00ccff;\"><b>Not Investing in a Design Team</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">In 2018, the right graphics or video can be the make or break of your social media campaign. For the most part, your audience is more likely to pay attention to the graphic than to the text, you need to make sure that it is perfect.</span>\n\n<span style=\"font-weight: 400;\">Using stock images or un-credited graphics may be more convenient but in the long run, it can do more harm than good. Sloppy or extremely flashy designs can be off-putting to your audience and have an undesirable effect on your business’ online reputation.</span>\n\n<span style=\"font-weight: 400;\">This is why investing in a dedicated design team can be worthwhile for your business. Employing an experienced team of designers can help you create sublime, attention-grabbing designs on a timely basis for all your social media updates.</span>\n<ol start=\"5\">\n 	<li><span style=\"color: #00ccff;\"><span style=\"font-weight: 400;\">       </span><b>Not Making a Real Connection</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">It’s all about making connections. Your aim with social media marketing today should be to make real connections with your audience. Once secured, these bonds can last a long time and provide you genuine business on a long-term basis.</span>\n\n<span style=\"font-weight: 400;\">Businesses often make the mistake of making their social media very mechanical and automated. Posting content with no personal connection can make your customers feel detached from the brand. Don’t be afraid of interacting candidly with your customers. Respond to their comments, ask for suggestions and involve them in your business practice.</span>\n\n<span style=\"font-weight: 400;\">Using social media only to post promotions or ads can make your customers wary of your business. Try to understand your customers’ point of view and what they are seeking in a social media interaction. Be vulnerable and reveal your human side. Customers are bound to respond more when they feel that they are interacting with a human being on the other side.</span>\n<ol start=\"6\">\n 	<li><span style=\"color: #00ccff;\"><b>   </b> <b>Not Responding to Feedback Properly</b></span></li>\n</ol>\n<span style=\"font-weight: 400;\">A by-product of increased customer interaction is receiving a lot of feedback from your audience. Knowing how to respond to this feedback is an important part of social media marketing today.</span>\n\n<span style=\"font-weight: 400;\">Unlike a couple of years ago, feedback today is almost instantaneous. One of the biggest mistake businesses make in social media marketing is not responding to feedback with tact. Your response can be the final say on the relationships you cultivate.</span>\n\n<span style=\"font-weight: 400;\">Every feedback can be valuable. Respond to positive feedback with a sense of gratitude and appreciation. Let your appreciators know that their comments are a source of inspiration for you.  On the other hand, in the case of negative feedback, maintain respect and poise. Try to resolve complaints calmly and without losing your cool.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Social media can be an extremely rewarding platform provided you put in the hard work. By paying attention to the little details and organizing how you work online, you can make bring a real change in the kind of business and reputation your company earns. With patience, practice and constant adaptability to change, you can master social media marketing in no time.  </span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '6 Social Media Mistakes You Might Be Making in 2018', '', 'publish', 'open', 'open', '', '6-social-media-mistakes-you-might-be-making-in-2018', '', '', '2018-10-19 12:48:20', '2018-10-19 07:18:20', '', 0, 'https://vividreal.com/?p=2930', 0, 'post', '', 0),
(3351, 7, '2018-05-03 09:48:15', '2018-05-03 09:48:15', 'Why are PPC Ads Important for Small Businesses? - featured image', 'Why are PPC Ads Important for Small Businesses?', '', 'inherit', 'open', 'closed', '', 'ppc-4', '', '', '2018-05-03 09:48:15', '2018-05-03 09:48:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/PPC.jpg', 0, 'attachment', 'image/jpeg', 0),
(3352, 7, '2018-05-03 09:56:03', '2018-05-03 09:56:03', 'Deadly Keyword Research Mistakes to Avoid - featured image', 'Deadly Keyword Research Mistakes to Avoid', '', 'inherit', 'open', 'closed', '', 'keyword-research', '', '', '2018-05-03 09:56:03', '2018-05-03 09:56:03', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/Keyword-research.jpg', 0, 'attachment', 'image/jpeg', 0),
(3353, 7, '2018-05-03 10:01:13', '2018-05-03 10:01:13', 'content marketing- featured image', 'content marketing', '', 'inherit', 'open', 'closed', '', 'content-marketing', '', '', '2018-05-03 10:01:13', '2018-05-03 10:01:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/content-marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(3354, 7, '2018-05-03 10:07:41', '2018-05-03 10:07:41', 'Quora for business- featured image', 'Quora for business', '', 'inherit', 'open', 'closed', '', 'quora-for-business', '', '', '2018-05-03 10:07:41', '2018-05-03 10:07:41', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/Quora-for-business.jpg', 0, 'attachment', 'image/jpeg', 0),
(3355, 7, '2018-05-17 14:11:02', '2018-05-17 14:11:02', 'Dealing with Negative Reviews – How and When? - featured image', 'Dealing with Negative Reviews – How and When?', '', 'inherit', 'open', 'closed', '', 'online-reputation-management-2', '', '', '2018-05-17 14:11:02', '2018-05-17 14:11:02', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/05/Online-reputation-management.jpg', 0, 'attachment', 'image/jpeg', 0),
(3356, 7, '2018-06-08 11:11:57', '2018-06-08 11:11:57', 'An Easy Guide to Different Match Types in Google Adwords - featured image', 'An Easy Guide to Different Match Types in Google Adwords', '', 'inherit', 'open', 'closed', '', 'match-types-copy', '', '', '2018-06-08 11:11:57', '2018-06-08 11:11:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/06/Match-types-copy.jpg', 0, 'attachment', 'image/jpeg', 0),
(3357, 7, '2018-08-28 09:31:49', '2018-08-28 09:31:49', 'Featured image - Test The Waters: Using A/B Testing For Your Design', 'Test The Waters: Using A/B Testing For Your Design', '', 'inherit', 'open', 'closed', '', 'blog-post-a-b', '', '', '2018-08-28 09:31:49', '2018-08-28 09:31:49', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/Blog-Post-A-B.jpg', 0, 'attachment', 'image/jpeg', 0),
(3358, 7, '2018-08-29 04:34:04', '2018-08-29 04:34:04', 'Featured image - The AI Revolution in Digital Marketing', 'The AI Revolution in Digital Marketing', '', 'inherit', 'open', 'closed', '', 'blog-post-artificial-intelligemnce', '', '', '2018-08-29 04:34:04', '2018-08-29 04:34:04', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/Blog-Post-Artificial-Intelligemnce.jpg', 0, 'attachment', 'image/jpeg', 0),
(3359, 7, '2018-08-29 07:42:38', '2018-08-29 07:42:38', 'Featured image - How conversion oriented are your landing pages?', 'How conversion oriented are your landing pages?', '', 'inherit', 'open', 'closed', '', 'blog-post-landing-page-to-lead', '', '', '2018-08-29 07:42:38', '2018-08-29 07:42:38', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/08/Blog-Post-Landing-page-To-lead.jpg', 0, 'attachment', 'image/jpeg', 0),
(3360, 7, '2018-09-18 09:42:14', '2018-09-18 09:42:14', 'Featured image - Make the Most of Mobile Marketing in 6 Simple ways!', 'Make the Most of Mobile Marketing in 6 Simple ways!', '', 'inherit', 'open', 'closed', '', 'blog-post-mobile-marketing1', '', '', '2018-09-18 09:42:14', '2018-09-18 09:42:14', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/09/Blog-Post-Mobile-marketing1.jpg', 0, 'attachment', 'image/jpeg', 0),
(3361, 7, '2018-09-18 09:45:18', '2018-09-18 09:45:18', 'Featured image - How Micro Moments Can Create Huge Opportunities for Your Business', 'How Micro Moments Can Create Huge Opportunities for Your Business', '', 'inherit', 'open', 'closed', '', 'blog-post-micro', '', '', '2018-09-18 09:45:18', '2018-09-18 09:45:18', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/09/Blog-Post-Micro.jpg', 0, 'attachment', 'image/jpeg', 0),
(3362, 7, '2018-09-18 09:45:51', '2018-09-18 09:45:51', 'Featured image of How to Use Live Streaming to Expand Your Brand', 'How to Use Live Streaming to Expand Your Brand', '', 'inherit', 'open', 'closed', '', 'blog-post-live-streaming', '', '', '2018-09-18 09:45:51', '2018-09-18 09:45:51', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/09/Blog-Post-Live-Streaming.jpg', 0, 'attachment', 'image/jpeg', 0),
(3363, 7, '2018-10-19 11:40:15', '2018-10-19 11:40:15', 'Featured image of the blog - Why Your Brand Needs a Style Guide', 'Why Your Brand Needs a Style Guide', 'Featured image of the blog - Why Your Brand Needs a Style Guide', 'inherit', 'open', 'closed', '', 'style-guide', '', '', '2018-10-19 11:40:15', '2018-10-19 11:40:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/10/Style-Guide.jpg', 0, 'attachment', 'image/jpeg', 0),
(3364, 7, '2018-10-19 12:46:42', '2018-10-19 12:46:42', 'Featured image of the blog - Voice search optimisation in digital marketing', 'Voice search optimisation in digital marketing', 'Featured image of the blog - Voice search optimisation in digital marketing', 'inherit', 'open', 'closed', '', 'voice-search-optimisation-in-digital-marketing', '', '', '2018-10-19 12:46:42', '2018-10-19 12:46:42', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/10/Voice-search-optimisation-in-digital-marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(3365, 7, '2018-10-19 12:47:55', '2018-10-19 12:47:55', 'Featured image of the blog Social Media Marketing Mistakes in 2018', 'Social Media Marketing Mistakes in 2018', 'Featured image of the blog Social Media Marketing Mistakes in 2018', 'inherit', 'open', 'closed', '', 'social-media-marketing-mistakes-in-2018', '', '', '2018-10-19 12:47:55', '2018-10-19 12:47:55', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/10/Social-Media-Marketing-Mistakes-in-2018.jpg', 0, 'attachment', 'image/jpeg', 0),
(4560, 7, '2018-11-13 15:21:32', '2018-11-13 09:51:32', '', 'Error-on-Structured-Testing-Tool', '', 'inherit', 'open', 'closed', '', 'error-on-structured-testing-tool', '', '', '2018-11-13 15:21:32', '2018-11-13 09:51:32', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Error-on-Structured-Testing-Tool.jpg', 0, 'attachment', 'image/jpeg', 0),
(4561, 7, '2018-11-13 15:21:33', '2018-11-13 09:51:33', '', 'Developers-Tool-for-Structured-Data', '', 'inherit', 'open', 'closed', '', 'developers-tool-for-structured-data', '', '', '2018-11-13 15:21:33', '2018-11-13 09:51:33', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool-for-Structured-Data.jpg', 0, 'attachment', 'image/jpeg', 0),
(4562, 7, '2018-11-13 15:21:34', '2018-11-13 09:51:34', '', 'Developers-Tool', '', 'inherit', 'open', 'closed', '', 'developers-tool', '', '', '2018-11-13 15:21:34', '2018-11-13 09:51:34', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool.jpg', 0, 'attachment', 'image/jpeg', 0),
(4563, 7, '2018-11-13 15:21:35', '2018-11-13 09:51:35', '', 'Rich-snippets', '', 'inherit', 'open', 'closed', '', 'rich-snippets', '', '', '2018-11-13 15:21:35', '2018-11-13 09:51:35', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Rich-snippets.jpg', 0, 'attachment', 'image/jpeg', 0),
(4564, 7, '2018-11-13 15:21:36', '2018-11-13 09:51:36', '', 'Schema-entities', '', 'inherit', 'open', 'closed', '', 'schema-entities', '', '', '2018-11-13 15:21:36', '2018-11-13 09:51:36', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Schema-entities.jpg', 0, 'attachment', 'image/jpeg', 0),
(4565, 7, '2018-11-13 15:21:36', '2018-11-13 09:51:36', '', 'Search-Engine-Rankings1', '', 'inherit', 'open', 'closed', '', 'search-engine-rankings1', '', '', '2018-11-13 15:21:36', '2018-11-13 09:51:36', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Search-Engine-Rankings1.jpg', 0, 'attachment', 'image/jpeg', 0),
(4566, 7, '2018-11-13 15:21:37', '2018-11-13 09:51:37', '', 'Schema-7', '', 'inherit', 'open', 'closed', '', 'schema-7', '', '', '2018-11-13 15:21:37', '2018-11-13 09:51:37', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Schema-7.jpg', 0, 'attachment', 'image/jpeg', 0),
(4567, 7, '2018-11-13 15:21:38', '2018-11-13 09:51:38', '', 'Schema-Code-Sample-2', '', 'inherit', 'open', 'closed', '', 'schema-code-sample-2', '', '', '2018-11-13 15:21:38', '2018-11-13 09:51:38', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Schema-Code-Sample-2.jpg', 0, 'attachment', 'image/jpeg', 0),
(4568, 7, '2018-11-13 15:21:39', '2018-11-13 09:51:39', '', 'Schme-Code-Sample', '', 'inherit', 'open', 'closed', '', 'schme-code-sample', '', '', '2018-11-13 15:21:39', '2018-11-13 09:51:39', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Schme-Code-Sample.jpg', 0, 'attachment', 'image/jpeg', 0),
(4569, 7, '2018-11-13 15:21:39', '2018-11-13 09:51:39', '', 'Schema-3', '', 'inherit', 'open', 'closed', '', 'schema-3', '', '', '2018-11-13 15:21:39', '2018-11-13 09:51:39', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Schema-3.jpg', 0, 'attachment', 'image/jpeg', 0),
(4570, 7, '2018-11-13 15:21:40', '2018-11-13 09:51:40', '', 'Magistic-1', '', 'inherit', 'open', 'closed', '', 'magistic-1', '', '', '2018-11-13 15:21:40', '2018-11-13 09:51:40', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Magistic-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(4571, 7, '2018-11-13 15:21:41', '2018-11-13 09:51:41', '', 'Structured-data-markup-helper', '', 'inherit', 'open', 'closed', '', 'structured-data-markup-helper', '', '', '2018-11-13 15:21:41', '2018-11-13 09:51:41', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Structured-data-markup-helper.jpg', 0, 'attachment', 'image/jpeg', 0),
(4572, 7, '2018-11-13 15:21:42', '2018-11-13 09:51:42', '', 'Structured-Data-Markup-Tagging', '', 'inherit', 'open', 'closed', '', 'structured-data-markup-tagging', '', '', '2018-11-13 15:21:42', '2018-11-13 09:51:42', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Structured-Data-Markup-Tagging.png', 0, 'attachment', 'image/png', 0),
(4573, 7, '2018-11-13 15:21:43', '2018-11-13 09:51:43', '', 'Tagging-Schema', '', 'inherit', 'open', 'closed', '', 'tagging-schema', '', '', '2018-11-13 15:21:43', '2018-11-13 09:51:43', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-Schema.png', 0, 'attachment', 'image/png', 0),
(4574, 7, '2018-11-13 15:21:45', '2018-11-13 09:51:45', '', 'Tagging-schema-micro-data-1', '', 'inherit', 'open', 'closed', '', 'tagging-schema-micro-data-1', '', '', '2018-11-13 15:21:45', '2018-11-13 09:51:45', '', 386, 'http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-schema-micro-data-1.png', 0, 'attachment', 'image/png', 0),
(4761, 7, '2018-11-19 13:08:28', '2018-11-19 07:38:28', '', 'Business-Courses-Google-ads1', '', 'inherit', 'open', 'closed', '', 'business-courses-google-ads1', '', '', '2018-11-19 13:08:28', '2018-11-19 07:38:28', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/11/Business-Courses-Google-ads1.jpg', 0, 'attachment', 'image/jpeg', 0),
(4762, 7, '2018-11-19 13:08:32', '2018-11-19 07:38:32', '', 'Screenshot-29', '', 'inherit', 'open', 'closed', '', 'screenshot-29', '', '', '2018-11-19 13:08:32', '2018-11-19 07:38:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-29.png', 0, 'attachment', 'image/png', 0),
(4763, 7, '2018-11-19 13:08:35', '2018-11-19 07:38:35', '', 'Screenshot-28', '', 'inherit', 'open', 'closed', '', 'screenshot-28', '', '', '2018-11-19 13:08:35', '2018-11-19 07:38:35', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-28.png', 0, 'attachment', 'image/png', 0),
(4764, 7, '2018-11-19 13:08:37', '2018-11-19 07:38:37', '', 'Screenshot-25', '', 'inherit', 'open', 'closed', '', 'screenshot-25', '', '', '2018-11-19 13:08:37', '2018-11-19 07:38:37', '', 0, 'http://localhost/vividreal/wp-content/uploads/2018/11/Screenshot-25.png', 0, 'attachment', 'image/png', 0),
(4784, 7, '2018-11-21 15:56:39', '2018-11-21 10:26:39', '', 'Social-Media-Marketing', '', 'inherit', 'open', 'closed', '', 'social-media-marketing-3', '', '', '2018-11-21 15:56:39', '2018-11-21 10:26:39', '', 3275, 'http://localhost/vividreal/wp-content/uploads/2018/10/Social-Media-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(4787, 7, '2018-11-21 15:59:06', '2018-11-21 10:29:06', '', 'Email-CaMPAIGN', '', 'inherit', 'open', 'closed', '', 'email-campaign-2', '', '', '2018-11-21 15:59:06', '2018-11-21 10:29:06', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Email-CaMPAIGN.jpg', 0, 'attachment', 'image/jpeg', 0),
(4789, 7, '2018-11-21 15:59:09', '2018-11-21 10:29:09', '', 'Google-Analytics', '', 'inherit', 'open', 'closed', '', 'google-analytics-3', '', '', '2018-11-21 15:59:09', '2018-11-21 10:29:09', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Google-Analytics.jpg', 0, 'attachment', 'image/jpeg', 0),
(4790, 7, '2018-11-21 15:59:09', '2018-11-21 10:29:09', '', 'Online-Ad-Campaign.', '', 'inherit', 'open', 'closed', '', 'online-ad-campaign-2', '', '', '2018-11-21 15:59:09', '2018-11-21 10:29:09', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Online-Ad-Campaign.jpg', 0, 'attachment', 'image/jpeg', 0),
(4791, 7, '2018-11-21 15:59:10', '2018-11-21 10:29:10', '', 'SEO', '', 'inherit', 'open', 'closed', '', 'seo-2', '', '', '2018-11-21 15:59:10', '2018-11-21 10:29:10', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/SEO.jpg', 0, 'attachment', 'image/jpeg', 0),
(4792, 7, '2018-11-21 15:59:11', '2018-11-21 10:29:11', '', 'Shopify', '', 'inherit', 'open', 'closed', '', 'shopify-5', '', '', '2018-11-21 15:59:11', '2018-11-21 10:29:11', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Shopify.jpg', 0, 'attachment', 'image/jpeg', 0),
(4793, 7, '2018-11-21 15:59:12', '2018-11-21 10:29:12', '', 'Web-Development', '', 'inherit', 'open', 'closed', '', 'web-development-2', '', '', '2018-11-21 15:59:12', '2018-11-21 10:29:12', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Web-Development.jpg', 0, 'attachment', 'image/jpeg', 0),
(4794, 7, '2018-11-21 15:59:13', '2018-11-21 10:29:13', '', 'Wed-Design', '', 'inherit', 'open', 'closed', '', 'wed-design', '', '', '2018-11-21 15:59:13', '2018-11-21 10:29:13', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Wed-Design.jpg', 0, 'attachment', 'image/jpeg', 0),
(4795, 7, '2018-11-21 15:59:14', '2018-11-21 10:29:14', '', 'Wordpress', '', 'inherit', 'open', 'closed', '', 'wordpress-4', '', '', '2018-11-21 15:59:14', '2018-11-21 10:29:14', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Wordpress.jpg', 0, 'attachment', 'image/jpeg', 0),
(4796, 7, '2018-11-21 15:59:15', '2018-11-21 10:29:15', '', 'Branding-Solutions', '', 'inherit', 'open', 'closed', '', 'branding-solutions-2', '', '', '2018-11-21 15:59:15', '2018-11-21 10:29:15', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Branding-Solutions.jpg', 0, 'attachment', 'image/jpeg', 0),
(4797, 7, '2018-11-21 15:59:16', '2018-11-21 10:29:16', '', 'Content-Solutions', '', 'inherit', 'open', 'closed', '', 'content-solutions-2', '', '', '2018-11-21 15:59:16', '2018-11-21 10:29:16', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Content-Solutions.jpg', 0, 'attachment', 'image/jpeg', 0),
(4798, 7, '2018-11-21 15:59:17', '2018-11-21 10:29:17', '', 'Custom-Appliccation', '', 'inherit', 'open', 'closed', '', 'custom-appliccation', '', '', '2018-11-21 15:59:17', '2018-11-21 10:29:17', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Custom-Appliccation.jpg', 0, 'attachment', 'image/jpeg', 0),
(4799, 7, '2018-11-21 15:59:17', '2018-11-21 10:29:17', '', 'Digital-Marketing', '', 'inherit', 'open', 'closed', '', 'digital-marketing-3', '', '', '2018-11-21 15:59:17', '2018-11-21 10:29:17', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Digital-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(4800, 7, '2018-11-21 15:59:18', '2018-11-21 10:29:18', '', 'Digital-Transformation', '', 'inherit', 'open', 'closed', '', 'digital-transformation-2', '', '', '2018-11-21 15:59:18', '2018-11-21 10:29:18', '', 3274, 'http://localhost/vividreal/wp-content/uploads/2018/10/Digital-Transformation.jpg', 0, 'attachment', 'image/jpeg', 0),
(4809, 7, '2018-11-23 13:50:12', '2018-11-23 08:20:12', '<span style=\"font-weight: 400;\">To say that ‘everyone is on Facebook’ is no longer an overstatement. In this day and age, individuals from all walks of life are making use of Facebook or Facebook-owned social media platforms. Without a doubt, Zuckerberg’s brainchild has become more powerful and popular than ever before.  </span>\n\n<span style=\"font-weight: 400;\">Over the last couple of years, Facebook has been able to capitalize on its popularity to completely dominate the social media ad market. Smooth in design, powerful in performance and easy on the pocket, <a href=\"https://vividreal.com/fb-ads-vs-googleads-which-is-best-for-your-business/\">Facebook ads have started giving a stiff competition to the reigning champion - Google Ads. </a></span>\n\n<span style=\"font-weight: 400;\">Facebook provides its advertisers with a wide array of options in terms of ad design and targeting metrics. This and the fact they are easy to set up and reach a humongous browsing population has made Facebook ads a particular favorite amongst all kinds of brands.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">If you are looking for a quick yet surefire way to increase conversions, engagements and brand awareness, you need to hop on the Facebook ads wagon right now and make the most of it - </span>\n\n<span style=\"color: #00ccff;\"><b>Setting Your Advertising Objectives</b></span>\n\n<span style=\"font-weight: 400;\">Before you go about setting up your advertisement, Facebook asks you to pick an advertising objective. </span><span style=\"font-weight: 400;\">Your advertising objective is what you want your audience to do when they see your ads. Picking an advertising objective allows you to communicate your specific business goals to Facebook and ensure that your ads perform to specifically deliver on those goals.</span>\n\n<span style=\"font-weight: 400;\">You can choose any of the following advertising objectives:</span>\n\n<b>Awareness</b><span style=\"font-weight: 400;\">: Choosing awareness-based objectives allows you to achieve business goals like increased brand awareness and overall reach.</span>\n\n<b>Consideration:</b><span style=\"font-weight: 400;\"> Consideration-based objectives push your ads to fulfill business goals like lead generation, increased traffic and engagement and so on.</span>\n\n<b>Conversions:</b><span style=\"font-weight: 400;\"> Conversion-based objectives allow your ads to convert browsing visitors into active customers. This involves fulfilling goals like increasing store visits, increasing catalog visits and so on.</span>\n\n<span style=\"color: #00ccff;\"><b>Selecting the Right Ad Format for You</b></span>\n\n<span style=\"font-weight: 400;\">Facebook provides you with an array of ad formats to choose from. Depending upon your advertising objectives and larger business goals, you can pick one format or a combination of different formats for your brand ads.  </span>\n<ol>\n 	<li><b></b> <b>Single Image Ad</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Single Image Ads are one of the most popular ad formats on Facebook. Consisting of one image, a call to action and link, this format allows you to showcase products, announce events or offers or even for general brand awareness campaigns. </span>\n\n<span style=\"font-weight: 400;\">Single image ads concentrate all the of the users’ attention on a solitary image. If your product is uniquely constructed or if you have an exceptional graphics team that whips up powerful visuals for your service, then these ads can allow you to showcase those unique assets of your brand.</span>\n\n<span style=\"font-weight: 400;\">Additionally, this ad format is also especially advantageous because it is can be used across most placements. For this reason, it is best suited for purposes of increasing brand awareness, lead generation, and audience engagement.</span>\n<ol start=\"2\">\n 	<li><b></b> <b>Video Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">As the name suggests, these kinds of Facebook ads allow you to showcase your service, product or event using a video. This ad format is more dynamic than your usual image-based ads and therefore often leaves a more lasting impression on your audience.</span>\n\n<span style=\"font-weight: 400;\">With the introduction of auto-play, video ads have become more popular than ever. Auto-play ensures that these ads seamlessly blend into the users’ News Feed and don’t disrupt their scrolling flow. As a result of this, video ads are attracting more active engagement than ever before.</span>\n\n<span style=\"font-weight: 400;\">Video ads are especially useful when employed for increasing consideration and awareness. Studies (mention source) have found that shorter videos — those in the 15-30 second range — have higher completion rates. If you can showcase your product or service within this time range, you are likely to have a lasting impact on your audience.</span>\n<ol start=\"3\">\n 	<li><b></b> <b>Carousel Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Carousel ad format lets you showcase a mini catalog for your products or services. With this format, you can put in multiple images and a call-to-action button within a single add. Your customers can swipe through the images which make this ad format more dynamic, interactive and engaging than a single image ad.</span>\n\n<span style=\"font-weight: 400;\">Carousel ads are especially popular amongst e-commerce advertisers for it allows them to showcase a range of their products or a range of their features in a single go. The versatility of this format in terms design and placement makes it the go-to ad format for brands which are constantly introducing new products and services in their catalog</span><span style=\"font-weight: 400;\">.</span>\n<ol start=\"4\">\n 	<li><b></b> <b>Collection Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Consisting of a cover image or video, followed by several product or service images, collection ads combine the ease of carousel ads with the excitement of video ads. Many e-commerce advertisers prefer collection ads over other formats because it allows them to showcase a range of their products in an effortless and uncomplicated manner.</span>\n\n<span style=\"font-weight: 400;\">Having a stellar design and impeccable versatility, these ads are especially useful if increasing conversions is your endgame. When users click on your ad, they are taken to a full-screen version, designed to boost engagement and get people interested in and excited about your product.</span>\n<ol start=\"5\">\n 	<li><b></b> <b>Slideshow Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">The beauty of a Slideshow ad is that performs well with all advertising objectives. This ad format is especially captivating because it makes use of a variety of media including images, videos, text, and even sound and combines it into a single ad experience.</span>\n\n<span style=\"font-weight: 400;\">Slideshow ads allow you to create high-quality ads without the cost or hurdles of professionally producing a video. Available for both Facebook and Instagram, slideshow ads are<a href=\"https://vividreal.com/make-the-most-of-mobile-marketing-in-6-simple-ways/\"> optimized for all kinds of smart devices</a> where they appear as regular video ads.  </span>\n<ol start=\"6\">\n 	<li><b></b> <b>Instant Experience</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Previously known as canvas ads, Facebook’s Instant Experience is an ad format made specifically keeping in mind the ‘mobile shopping age’. This format transforms regular ads into mobile-only experiences that not only engage your audience but also push them to perform your desired action.</span>\n\n<span style=\"font-weight: 400;\">The real appeal of Instant Experience lies in its flexibility. </span><span style=\"font-weight: 400;\">Within this experience, your audience can watch engaging videos, swipe through carousels, complete </span>forms, and generally explore your brand in a more exciting manner. For this reason, the Instant Experience ad format fits in with any kind of advertising objective.\n<ol start=\"7\">\n 	<li><b></b> <b>Dynamic Ads</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Dynamic ads make social media advertising easier and more spontaneous. These ads automatically promote your products and services to those users who have shown an interest in your website, your app or elsewhere on the internet.</span>\n\n<span style=\"font-weight: 400;\">In terms of design and format, dynamic ads look just like other Facebook ads. However, the difference lies in that instead of individually creating an ad for every item you promote, with dynamic ads all you need is a template that automatically uses images and details from our catalog.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">To sum up, Facebook ads, with their plethora or designs and formats, can be really useful for new business as well as an established brand. Before you take a swing at creating your ads, be very sure about what your goals are and how you want to use the ads to achieve those goals. As with most things, <a href=\"https://vividreal.com/stop-making-these-mistakes-when-advertising-on-facebook/\">mastering Facebook ads</a> and milking them for their full value takes time, patience and a willingness to constantly update yourself. If you invest appropriately in your ads, your ads are bound to pay you back.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Make Facebook Ads Work for You in 2019', '', 'publish', 'open', 'open', '', 'how-to-make-facebook-ads-work-for-you-in-2019', '', '', '2018-11-23 13:50:12', '2018-11-23 08:20:12', '', 0, 'https://vividreal.com/?p=4809', 0, 'post', '', 0),
(4811, 7, '2018-11-23 10:24:15', '2018-11-23 04:54:15', '', 'facebook-Ad', '', 'inherit', 'open', 'closed', '', 'facebook-ad', '', '', '2018-11-23 10:24:15', '2018-11-23 04:54:15', '', 4809, 'http://localhost/vividreal/wp-content/uploads/2018/11/facebook-Ad.jpg', 0, 'attachment', 'image/jpeg', 0),
(4813, 7, '2018-11-23 13:22:39', '2018-11-23 07:52:39', '<span style=\"font-weight: 400;\">Try to recall the last time you decided to try a new restaurant. Did you just bravely march into this unfamiliar place and place your order? Or did you first look up the reviews of the place to see what others had to say about it? Most likely the latter.</span>\n\n<span style=\"font-weight: 400;\">Hundreds of conscious consumers like you are now increasingly relying on online reviews to inform themselves about what kind of products or services they go for. Online reviews are no longer reserved for online services alone. Small, niche offline brands are also receiving reviews on the Internet</span>\n\n<span style=\"font-weight: 400;\">Online reviews can often intimidate business owners. But that should no longer be the case. The tides have changed and unlike a couple of years ago, now you can use online reviews to enhance your online reputation and your visibility on the Internet.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at why you should care about your online reviews and how you can use them for your benefit -</span>\n\n<span style=\"color: #00ccff;\"><b>Why Online Reviews Matter</b></span>\n<ol>\n 	<li><span style=\"font-weight: 400;\"><strong> T</strong></span><b>hey Influence Buying Decisions</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Online reviews can have the final say in deciding whether a customer goes through with a purchase. Nearly</span><a href=\"http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756\"> <span style=\"font-weight: 400;\">90% of customers</span></a><span style=\"font-weight: 400;\"> say that, for them, online reviews play a huge role in their buying decisions. There is a collective empathy amongst the large circuit of customers who shop online.</span> <span style=\"font-weight: 400;\">When it comes to the performance of your service or product, prospective customers are bound to trust buyers like themselves and use their recommendations to inform their choices. It is no surprise then why so many companies are working extremely hard to get good reviews online from their customers. </span>\n<ol start=\"2\">\n 	<li><b></b><b> They Enhance Trust in Your Business</b></li>\n</ol>\n<span style=\"font-weight: 400;\">We all know that seeing good reviews from other customers can solidify your potential customers’ trust in your product or service. But what you may not know is that all reviews are good for business. Yes, you read that right. Even negative reviews can have a positive effect on your online reputation. </span>\n\n<span style=\"font-weight: 400;\">It may seem counter-intuitive but negative reviews can play a huge role in communicating your brand’s authenticity to your customers. Seeing a couple of negative reviews communicates to your customers that the reviews of a product are genuine and that by not hiding such reviews, your brand isn’t trying to dupe them.</span>\n\n<span style=\"font-weight: 400;\">What’s more, seeing <a href=\"https://vividreal.com/dealing-with-negative-reviews-how-and-when/\">negative reviews managed effectively</a> by the brand can make your customers confident about your general attitude in providing a service and in your after-sales services. </span>\n<ol start=\"3\">\n 	<li><b> They Can Increase Your Conversions</b></li>\n</ol>\n<span style=\"font-weight: 400;\">It is undeniable that the more reviews your business has, the more conversions it is likely to bring in. A genuine review can be the final push which converts a browsing visitor into a purchasing visitor. Again, this ability to bring in conversions is not limited to positive reviews alone.</span>\n\n<span style=\"font-weight: 400;\">Even negative reviews can have a positive influence over your conversion rate. The sense of legitimacy and trust that negative reviews (and their proper management) create can often translate into higher conversions.  </span>\n<ol start=\"4\">\n 	<li><b> They help with Search Engine Optimization</b></li>\n</ol>\n<span style=\"font-weight: 400;\"><a href=\"https://moz.com/local-search-ranking-factors\">Online reviews make up nearly 10%</a> of how Google and other search engines decide to rank search results. In other words, your online reviews can have a big say in how you are ranked on the search page.</span>\n\n<span style=\"font-weight: 400;\">The kind of reviews your business has, their diversity and perceived authenticity, and their relevance for your target customers can impact how your business is placed on the search engine page.</span>\n\n<span style=\"font-weight: 400;\">Additionally, the kind of reviews you receive on consumer forums can also help with SEO. Highly reviewed businesses of such platforms automatically get a boost in their position on the search page.</span>\n\n<span style=\"color: #00ccff;\"><b>How to Improve Visibility with Online Reviews</b></span>\n<ol>\n 	<li><b>Constant Review Generation is Vital</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Every online review is an opportunity to surge your visibility. The more online reviews you have, the more you can maximize your online visibility. This is why it is vital that you ensure that you are getting those reviews at a consistent rate. </span>\n\n<span style=\"font-weight: 400;\">One way of doing this is by promoting your customers, via email or social media platforms, to leave you a review right after they have received their product or service. It might sound obvious, but it is often overlooked how something as simple as a friendly, personalized reminder can actually skyrocket the number of reviews you receive.  </span>\n\n<span style=\"font-weight: 400;\">Many a time, customers want to leave reviews but simply don’t know how they can do that. You can tackle this obstacle by making the review process accessible, intuitive and user-friendly.</span>\n\n<span style=\"font-weight: 400;\">Many companies are choosing to incentivize the practice of leaving reviews by offering discount codes and other perks to those customers who leave feedback. While this is an ethical grey area, if done right, this method can produce reviews in abundance. If you choose to use incentive for reviews, make sure that you accept, endorse and respond to negative reviews as well. Only rewarding positive reviews can be ethically questionable and do your business more harm than good.</span>\n<ol start=\"2\">\n 	<li><b></b> <b>Sign Up for Consumer Review Platforms</b></li>\n</ol>\n<span style=\"font-weight: 400;\">While you may have a reviewing platform in place on your website or app, users tend to trust third-party platforms a lot more for genuine, objective reviews. By signing up for platforms like Yelp! ,­­­­­­­­­­­­­­­­­­ Google My Business, TripAdvisor, Foursquare and so on, you can allow your customers to leave you feedback on a larger platform. This way a more diverse and larger audience gets the microphone to speak about their experience with your brand. </span>\n\n<span style=\"font-weight: 400;\">What’s more, signing up for such platform automatically helps your SEO. According to <a href=\"https://thrivehive.com/importance-of-online-reviews/\">ThriveHive</a> </span><i><span style=\"font-weight: 400;\">“Search engines like Google favor sites with a presence like this, so it’s not uncommon for a small business’s Yelp or even Facebook page to rank higher in search results</span></i> <i><span style=\"font-weight: 400;\">than its actual website.”</span></i>\n<ol start=\"3\">\n 	<li><b></b> <b>Make Use of Traditional Social Media</b></li>\n</ol>\n<span style=\"font-weight: 400;\">It is important to remember that a big part of increasing visibility through reviews is interacting with your customers. Nothing does that as amazingly as <a href=\"https://vividreal.com/social-media-up-close/\">social media</a>. By setting up social media handles for your business and accepting and responding to reviews on such platforms can do wonders for your visibility.</span>\n\n<span style=\"font-weight: 400;\">Social media platforms are accessible, popular and most importantly incredibly familiar. Your customers will be more comfortable using Facebook or Twitter to leave you a review than any other unfamiliar platform. This will push them to leave reviews more frequently and in larger numbers.</span>\n\n<span style=\"font-weight: 400;\">Social media reviews make you visible to whole new demographics of consumers which you may have overlooked on other platforms. Every different platform can give you access to a new range of customers.</span>\n<ol start=\"4\">\n 	<li><b>Engage Your Audience</b></li>\n</ol>\n<span style=\"font-weight: 400;\">Anyone can get a couple of views and conversions with online reviews but you should aim for more consistent visibility. To make your visibility through online reviews sustainable, the best habit you can adopt is engaging your reviewers.</span>\n\n<span style=\"font-weight: 400;\">Use online comments and feedback as a means to start a dialogue with your customers about your products and services. Take polls, opinions, ‘Q&amp;A’s online to see what your customers are really saying about you and if you can use these suggestions to make improvements.</span>\n\n<span style=\"font-weight: 400;\">Take the time to read and respond to as many reviews as possible. Thank those customers who leave the positive remarks and showcase those reviews. Respond to the even negative reviews in a patient and conciliatory manner. The more you engage the more visible you become to your returning as well as your potential customers.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Enhancing your visibility through reviews is not a passive process. Your visibility through reviews is not completely in the hands of the reviewers who leave a comment. Your engagement with that customer and your response plays an equally important role in determining whether the review will be good for business or not. </span>\n\n<span style=\"font-weight: 400;\">Although reviews present themselves as an opportunity to showcase what is great about your service, you should remember that the real value of reviews lies in the insights they provide you with and the improvements you can make on using them. Always keep in mind: nothing beats the visibility of a brand that is reflective of its shortcomings and uses feedback to enhance its quality and services.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Use Online Reviews to Boost Your Visibility', '', 'publish', 'open', 'open', '', 'how-to-use-online-reviews-to-boost-your-visibility', '', '', '2018-11-23 13:22:39', '2018-11-23 07:52:39', '', 0, 'https://vividreal.com/?p=4813', 0, 'post', '', 0),
(4814, 7, '2018-11-23 10:59:11', '2018-11-23 05:29:11', '', 'Online-Review', '', 'inherit', 'open', 'closed', '', 'online-review', '', '', '2018-11-23 10:59:11', '2018-11-23 05:29:11', '', 4813, 'http://localhost/vividreal/wp-content/uploads/2018/11/Online-Review.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(4817, 7, '2018-11-23 13:35:03', '2018-11-23 08:05:03', '<span style=\"font-weight: 400;\">There is no doubt that the <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">e-commerce experience</a> has become more accessible than ever before. Thanks to the great strides made in technology around the world, an increasing number of countries now have access to the online marketplace. Buying and selling products on a global platform is no longer a distant dream.</span>\n\n<span style=\"font-weight: 400;\">The countries that are new entrants to the e-commerce game are not only bringing with themselves fresh consumer bases, but also new bases of enthusiastic merchants. Merchants from all across the world now have the willingness and resources to showcase their unique products at an international level. And you best believe, they are not shying away from this opportunity.</span>\n\n<span style=\"font-weight: 400;\">Noticing this unprecedented hike in the participation of international merchants in global e-commerce, many e-commerce companies are taking extra measures to cater to them. At the forefront of this tendency is Shopify.</span>\n\n<span style=\"font-weight: 400;\">Nearly 30% of Shopify’s merchant base hails from non-English speaking countries. Not only do these countries make up a sizable chunk of Shopify’s total merchant base but they also represent some of the fastest growing e-commerce makes in the world. Not capitalizing on these countries can be a sorely missed opportunity.</span>\n\n<span style=\"font-weight: 400;\">One of the methods Shopify is employing to make the most of the international market is strengthening its “partner ecosystem”. This means it is encouraging Shopify Partners to collaborate with merchants from these largely non-English speaking countries and widen their client base. </span>\n\n<span style=\"font-weight: 400;\">As a Shopify Partner, this can translate into huge opportunities for you. A combination of the right investments from Shopify and active participation from you can help you make the most out of the international market.</span>\n\nBefore we move on to the rest of the article, talk to us if you need any help with anything related to Shopify. Our team of experts will be more than happy to help. <a href=\"https://vividreal.com/shopify/\">Check us out here.</a>\n\n<span style=\"color: #00ccff;\"><b>How Shopify is Making International Markets Accessible</b></span>\n\n<span style=\"font-weight: 400;\">At the moment, <a href=\"https://vividreal.com/shopify-the-ecommerce-sensation-of-today/\">Shopify’s global approach</a> will be focusing on Germany, Japan, Singapore, and France. To make it easier for the merchants from these countries to use Shopify and work with Shopify Partners, many new investments have been made.</span>\n<ol>\n 	<li><strong>Accessibility for the Merchants:</strong> Shopify has made sure that the ‘Shopify Experience’ is completely translated in French, German, and Japanese. This means that not only the Shopify Admin panel is translated but other resources, like the Shopify Blog, Help Centre, and brochures have been properly translated for the merchants. Shopify is taking new steps to localize the experience as much as possible by providing region-specific resources as well.</li>\n 	<li><strong>Accessibility for Shopify Partners:</strong> Shopify’s translated and localized resources aid Shopify Partners too. With multilingual resources at their disposal, Partners can now access, communicate, and collaborate with merchants from these countries despite the language barrier. Additionally, if you as a Shopify Partner develop apps, translating and localizing your app can open your product to a whole new market.</li>\n 	<li><strong>Accessibility for Consumer:</strong> Shopify has also taken measures for the merchants’ client base and to make online shopping easier for them. Some of these include:</li>\n</ol>\n<ul>\n 	<li>Integrating multiple local payment mechanisms like country-specific third-party payment apps, cash on delivery, country-specific banking solutions and so on.</li>\n 	<li>Localizing shipping solutions and making use of these countries’ vast infrastructure to make sure more areas become accessible.</li>\n 	<li>Setting up multiple selling channels like Amazon, eBay, Facebook Shop etc., depending upon the popularity of that channel amongst the consumers in a given country</li>\n</ul>\n<span style=\"color: #00ccff;\"><strong>How can Shopify</strong></span> <span style=\"color: #00ccff;\"><b>Partners Benefit from This?</b></span>\n\n<span style=\"font-weight: 400;\">Shopify’s international bent can be especially beneficial for the Shopify Partners. Shopify’s priority countries have some of the most widespread and fast-growing merchant bases. This can allow you, as a Partner, to collaborate with a much larger and more diverse merchant base than ever before.</span>\n\n<span style=\"font-weight: 400;\">Accessing such a base by yourself would have been difficult but Shopify makes it easier with the above-mentioned investments. It equips you, in terms of resources and infrastructure, to widen your base and reach more merchants. With language and other logistics are taken care of, you can freely access fresher and more unexplored markets where the competition is bound to be less steep and the opportunities more abundant.</span>\n\n<span style=\"font-weight: 400;\">To encourage more Partners to expand their reach internationally, Shopify is offering some exclusive incentives starting till from November 19, 2019:</span>\n<ol>\n 	<li><b></b> <strong>Affiliate link referrals:  </strong>Shopify is offering a whopping 300 % commission bounty over 3 months (100 percent each month) for Shopify Affiliates who refer merchants in France, Germany, Japan, or Singapore.</li>\n 	<li><strong>Development store referrals:</strong>  For Developer Partners, Shopify is offering 30 % ongoing revenue share of a merchant’s monthly subscription fee for any development store referrals of merchants located in France, Germany, Japan, or Singapore. What’s more, Partners will also receive a 20 % revenue share for the merchant\'s first month’s subscription fee, and a 30 % revenue share for all subsequent months.</li>\n</ol>\n<span style=\"font-weight: 400;\">In conclusion, Shopify is presenting its Partners with an international opportunity like never before. If you were waiting for a chance to reach more merchants, this is it. With the resources being taken care of, you have all the right reasons to look beyond the traditional markets and explore an international arena brimful with opportunities. E-commerce is becoming increasingly global. Now is the time when you do too.  </span>\n\nTalk to us if you need any help with any of this. Our Shopify experts are here to help. <a href=\"https://vividreal.com/shopify/\">Check us out here.</a>', 'How Shopify Partners Can Now Go Global ', '', 'publish', 'open', 'open', '', 'how-shopify-partners-can-now-go-global', '', '', '2018-11-23 13:35:03', '2018-11-23 08:05:03', '', 0, 'https://vividreal.com/?p=4817', 0, 'post', '', 0),
(4818, 7, '2018-11-23 12:12:18', '2018-11-23 06:42:18', '', 'Shopify', '', 'inherit', 'open', 'closed', '', 'shopify-6', '', '', '2018-11-23 12:12:18', '2018-11-23 06:42:18', '', 4817, 'http://localhost/vividreal/wp-content/uploads/2018/11/Shopify.jpg', 0, 'attachment', 'image/jpeg', 0),
(5079, 8, '2019-01-04 16:14:57', '2019-01-04 10:44:57', 'Businesses and digital marketing are presented with unparalleled opportunities as the Internet of Things (IoT) phenomenon continue to grow. IoT refers to any device or object that is connected to the internet and can communicate with other devices which are also connected to the internet. It has been determined by Cisco Internet Business Solution Group (IBSG) that by 2020, there will emerge over 50 billion IoT devices, creating an ecosystem of their own.\n\nData collection and analysis is the basis of any good marketing agenda. Through sensor driven analytics, increased contextual awareness, and live behaviour tracking, IoT has the potential to collect huge amounts of accurate data and share it live with the marketers.\n\nOn the user end, this extensive data collection results in a better experience through personalization. For instance, the P2P transportation network of Uber collaborated with the digital music platform Spotify through their respective apps that enable users to stream music directly from their phones to their Uber rides. In this example, the Uber and Spotify apps are communicating with each other and with the vehicle too.\n\nIoT also presents great opportunities to create elaborate marketing campaigns that feels personal. Heineken, the beer brand leveraged the marketing potentials of IoT by placing a few GPS enabled beer bottles around Amsterdam. Once any of these bottles were picked up, the accelerometer attached to it would activate the inbuilt GPS tracker and the cap would light up, presenting a compass. The chosen customer would then be guided through various prominent sites around the city by the compass and ultimately end up at the Heineken brewery.\n\nThe 5 most impactful influences of IoT on the digital marketing terrain are detailed below.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Enhanced customer experience</strong></span></li>\n</ul>\nIoT closely analyzes the customer’s routines and needs and adjusts its functionality. Since various devices are connected with each other, they can send data to each other and get insights into the customer’s lifestyle. For example, Big Ass fans had created the world’s first smart ceiling fan with light and temperature sensors along with its own phone app. The fan monitors your behavior and speed preferences and then automatically adjusts according to the data collected about your daily routines and schedules.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk. Moving on now...</span>\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Direct sales will be possible</span></strong></li>\n</ul>\nConsidering the fact that IoT devices require just an internet connection, the trend will move way past smartphones or tablets. Amazon, for example, had introduced the “Amazon Tide”. This is a dash button that allows the customers to purchase the product, in this case, Tide, by simply pushing the button. The button is linked with wi-fi and the Amazon app. Here customers are not swayed by multiple choices usually seen at supermarkets or online stores.\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Analytics and purchase decisions</span></strong></li>\n</ul>\nAn astronomical amount of data will be created through devices in the IoT spectrum. It is necessary to accurately harness this data to analyze the customers and to create responsive campaigns in order to impact their purchase decisions. Each interaction a user makes with a designated device can be converted into insight through appropriate <a href=\"https://vividreal.com/the-ai-revolution-in-digital-marketing/\">AI integration</a> to make the work simpler.\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Real-time engagements with individual customers will be possible</strong></span></li>\n</ul>\nSales can be boosted by engaging in live conversations and exchanges with customers and prospects. For example, a wearable such as a smartwatch used during exercise can provide information about the nearest gym to hit based on location and routine activities.\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Data management responsibilities are at an all-time high</span></strong></li>\n</ul>\nWith mammoth sized data pouring in every instant, marketers are now being increasingly responsible to prevent misuse of this data. Earlier, digital marketing was all about <a href=\"https://vividreal.com/behavioral-targeting-reaching-those-who-need-you/\">tracking online behavior</a> and preferences. However, the scenario has changed to a lifestyle tracking method with much more intimate data at disposal. Advanced technologies capable of reinforcing authentication and encryption methodologies to prevent a breach of data needs to be developed to enjoy the positive implications of this emerging technology.\n\nInternet of Things in digital marketing presents an integrated marketing opportunity with an emphasis on end-to-end experience optimization. Interruptive commercials will no longer find traction and will be replaced by relevant and beneficial advertisements targeted at a granular level. The advantage of IoT in marketing is that it does not ignore the traditional methods but tends to slowly render them obsolete by building upon the lessons learned from them. Integrating IoT into the marketing mix of any business is necessary to survive in the current scenario.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How IoT is Impacting the Digital Marketing Terrain', '', 'publish', 'open', 'open', '', 'how-iot-is-impacting-the-digital-marketing-terrain', '', '', '2019-01-04 16:14:57', '2019-01-04 10:44:57', '', 0, 'https://vividreal.com/?p=5079', 0, 'post', '', 0),
(5080, 7, '2019-01-03 17:46:34', '2019-01-03 12:16:34', '', 'IoT', '', 'inherit', 'open', 'closed', '', 'iot', '', '', '2019-01-03 17:46:34', '2019-01-03 12:16:34', '', 5079, 'http://localhost/vividreal/wp-content/uploads/2019/01/IoT.png', 0, 'attachment', 'image/png', 0),
(5084, 1, '2019-01-04 16:14:24', '2019-01-04 10:44:24', 'Display ads are the billboard advertisements of the web. They were those unattractive rectangular boxes with flashy buttons prompting you to ‘Click now!’ or ‘Buy now!‘ and we all have made it a point to steer clear of them.\n\nThis was the scenario up until a few years ago. These banner ads became tiresome and boring to the point where our brain just skips them on autopilot.\n\nBut over the years, our digital marketing gurus have hacked their way into making people take banner ads seriously.\n\nThe performance of a display Ad is measured in terms of its CTR or <a href=\"https://vividreal.com/top-5-hacks-to-increase-the-click-through-rates-of-your-ads/\">Click Through Rate</a> which is defined as the fraction of people who click on the ad out of the total number of people who view it. Unlike other forms of advertising, the CTR for banner Ads is less than 0.06%.\n\nYou might be wondering- then why do companies go to great lengths to create compelling display Ads for their brands in spite of such low CTRs?\n\nThis is mainly because these Ads are a great tool for targeted advertising. You can ensure that your Ad is seen by a lot of the right people. Many display Ads are made with re-targeting and brand awareness objectives.\n\nDisplay Ads are without a doubt an effective means for digital marketing campaigns as it provides diversified options for including graphics, video, animation and gifs into the advertisement. Also, most platforms have display Ad analytics which provides rich data for guiding your future Ad campaigns.\n\nSimply putting up an infographic showing your brand/product will not make the magic happen!\n\nWe come across a humongous number of Ads as we scroll through our screens. But we are not tempted to click on a majority of them. And some, we hardly give a second glance.\n\nIf you do not want your Ad to go to the ‘ ignored ‘ pile, here are a few tips you could keep in mind while designing display Ads for your next campaign.\n\n<span style=\"font-weight: 400;\">But before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<strong><span style=\"color: #00ccff;\">Let Emotions speak</span></strong>\n\nTrying to connect with the emotional side of the targeted audience is a key step in designing Ads.\n\nAds should be informative, but at the same time, a person who views it must be able to relate to what it is trying to convey. It should look like it has something to offer the viewer.\n\nFor this, we must have an idea about who is going to see the Ad, what impact does it make on the viewer and what action you want the viewer to take.\n\nEmotional appeal can encourage the audience to take action.\n\n<span style=\"color: #00ccff;\"><strong>Keep it Simple</strong></span>\n\nYour audience should be able to comprehend the gist of your Ad within a fraction of second. Simplicity in your design can make the relevant information obvious to the user.\n\nThe following are the key elements of a simple yet effective banner Ad:\n<ul>\n 	<li>Message</li>\n 	<li>Imagery</li>\n 	<li>Brand Logo</li>\n 	<li>Call To Action (CTA)</li>\n</ul>\nGiven below is a perfect example of how these elements have come together to put out a compelling yet straightforward Ad :\n\n<img class=\"alignnone wp-image-5087\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/930-x-180-Top-banner.jpg\" alt=\"\" width=\"528\" height=\"102\" />\n\n<span style=\"color: #00ccff;\"><strong>Do not Compromise on Image Quality</strong></span>\n\nPeople might be browsing on devices with varying sizes and interfaces. Your image should be flexible enough to be viewed comfortably on all devices. Use high-quality images that do not get distorted when viewed on large screens.\n\nYou can check out <a href=\"https://pixabay.com/\">Pixabay</a>, an online repository for high-resolution free photos, illustrations and graphics that you can use for your creatives.\n\n<span style=\"color: #00ccff;\"><strong>Get Creative</strong></span>\n\nStand out among your competitors with a little bit of creativity. Make your tone personal or witty to catch viewer’s attention.\nWhen humor meets Ad objectives, it can make your brand connect with the audience leading to higher CTR.\n\n<span style=\"color: #00ccff;\"><strong>Play it by the Book - Corporate Branding Guide</strong></span>\n\nStick to your <a href=\"https://vividreal.com/why-your-brand-needs-a-style-guide/\">corporate branding guide</a>. The logo, the font and the colors that make up the Ad give your brand identity on a platform where there are numerous competitors.\nConsistency in Ad campaigns ensures brand recognition and customer loyalty.\n\n<span style=\"color: #00ccff;\"><strong>No Information Dumping</strong></span>\n\nYou might be tempted to cram in a lot of information into your banner Ads, but this can prove to be detrimental for your CTR.\n\nThe average attention span of the user is quite small. An overload of information can distract them and cause ‘banner blindness’.\n\nBe concise and reduce clutter to get your message across to the masses.\n\n<span style=\"color: #00ccff;\"><strong>Pick Out the Perfect Colour Palette</strong></span>\n\nDisplay Ads are published on a page with a ton of information, and in order for your Ad to strike a note with the viewer, the colors that you choose must be appeasing.\n\nThere is a strong association between colors and emotions. For instance, blue which denotes trust and security is often used by banks to gain customer confidence.\n\nApart from the psychological aspect, your choice of colors should stand out against the backdrop of the page on which your Ad is being posted.\n\n<span style=\"color: #00ccff;\"><strong>Engage and Interact with Rich Media</strong></span>\n\nRich media cranks up the advertising game a notch by including videos, audios and other features to display Ads, making it interactive and engaging. It is an effective way to direct the viewer’s attention to your Ad away from all the marketing ‘noise’.\n\nAlthough it comes at a cost, optimized rich media content can generate higher CTR as compared to static banner Ads.\n\nFollowing these tips to the word need not skyrocket your CTR. It would be a good idea to test the waters and find out what works best for your brand. A/B testing can be employed to optimize banner Ads and improve their performance. Display Ads, if done effectively, can boost your brand awareness, generate leads and pave way for business growth.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', '8 Tips for Creating Display Ads that Click', '', 'publish', 'open', 'open', '', '8-tips-for-creating-display-ads-that-click', '', '', '2019-01-04 16:14:24', '2019-01-04 10:44:24', '', 0, 'https://vividreal.com/?p=5084', 0, 'post', '', 0),
(5086, 1, '2019-01-04 16:14:45', '2019-01-04 10:44:45', '<span style=\"font-weight: 400;\">Stop scrolling! This is the ultimate intent of any social media advertiser. The technique to create a social media ad that captures attention is to provide something eye-catching and personalized. The content must be of interest to your target audience and seamlessly blended in with the platform structure.</span>\n\n<span style=\"font-weight: 400;\">Many suggest that social media ads are the modern version of interrupt ads traditionally seen on televisions. The difference lies in its ROI. A <a href=\"https://vividreal.com/social-media-up-close/\">social media marketing campaign</a> garners a lot more ROI when compared with its television counterparts. The fact remains that these advertisements are more about HOW you say than WHAT you say.</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/copywriting-the-art-of-selling-with-words/\">Excellent copywriting</a> is essential for any social media ad to be effective since it involves a lot of personalization. Social media platforms are working tirelessly to make their interface as personalized as possible so that the users can relate to it on a deeper level. Hence, it is inevitable that the advertisements they see be of their personal interests too. </span>\n\n<span style=\"font-weight: 400;\">Obviously, taking time to understand the audience and refine your craft of copywriting will be the most effective tool. However, with the amount of data being uploaded each second, it is necessary to respect the competition and dell on a few quick tips to improve your ads. Here are 5 simple yet effective practices to optimize the conversion of your social media ad copies.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with content, you should definitely reach out to us. </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\"><strong>1)</strong> <span style=\"color: #00ccff;\"><strong>Follow the lead of newspapers.</strong> </span></span>\n\n<span style=\"font-weight: 400;\">What makes newspapers so useful is its structuring. Social media ads can take a few points from newspapers and exploit the lead structure. Your advertisement must answer the basic 5Ws: What, Where, Who, When, and Why promptly. This structuring provides more information at a quick glance and is absolutely necessary since the attention span of the “scrollers” tend to be minimal (3 seconds maximum). An example is this AirAsia ad.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-5092 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/FB-AD-1.png\" alt=\"\" width=\"499\" height=\"505\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">In the ad, all the necessary details are provided in a few words. </span>\n<ul>\n 	<li><span style=\"font-weight: 400;\">What: Book a trip</span></li>\n 	<li><span style=\"font-weight: 400;\">Where: Your dream destination</span></li>\n 	<li><span style=\"font-weight: 400;\">When: 1st November - 13th August 2019</span></li>\n 	<li><span style=\"font-weight: 400;\">Why: Free Seats</span></li>\n 	<li><span style=\"font-weight: 400;\">Who: AirAsia</span></li>\n</ul>\n<span style=\"font-weight: 400;\">This legible information combined with the image that is in the attractive red spectrum is dazzling and will garner greater conversions when presented to the right audience.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"><strong>2)</strong> </span><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Specific sales funnel targeting must be integrated with your ads.</span></strong></span>\n\n<span style=\"font-weight: 400;\">This is necessary to tap into its maximum potential. An ad copy is the social media alternative of a sales copy. Since there is no sales copy structure or feel to the social media ad copy, conversion is a bit longer. Lead nurturing based on ToFu, MoFu, and BoFu (Top of the Funnel, Middle of the Funnel, Bottom of the Funnel respectively) procedures can prove effective. </span>\n<ul>\n 	<li><b>ToFu</b><span style=\"font-weight: 400;\"> seems harmless to the audience. They are engaged in a light, friendly interaction such as reading an article or viewing an infomercial that portrays no purchase potential. Any user who engages with this ToFu category is then designated into the MoFu category.</span></li>\n</ul>\n<img class=\"wp-image-5093 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/Shopify-SME.png\" alt=\"\" width=\"477\" height=\"484\" />\n\n&nbsp;\n<ul>\n 	<li><b>MoFu</b><span style=\"font-weight: 400;\"> is aimed at informing or educating the users who are already engaged with and aware of your brand. Ad copies that explain the product or service and the solutions it poses to the various needs of the users are displayed.</span></li>\n 	<li><b>BoFu </b><span style=\"font-weight: 400;\">is the real deal. It includes the real sale, the discounts, the offers, and the rewards that each customer is going to enjoy if engaged directly. These users are the “hot leads” and have high conversion expectancy.</span></li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\"><strong>3) <span style=\"color: #00ccff;\">Simplify, Edit and Remove</span></strong>. </span>\n\n<span style=\"font-weight: 400;\">These three processes are extremely important for any ad copy to sell as it induces brevity.</span>\n<ul>\n 	<li><b>Simplify the writing.</b><span style=\"font-weight: 400;\"> Since the copy is presented to a wide array of audience of varying language capacities, it is important to target all of them by making the wordings as simple as possible. Try not to include the “see more” option since not everyone is fascinated by it. </span></li>\n 	<li><b>Edit the copy</b><span style=\"font-weight: 400;\"> at least twice. This might seem dull after the long hours you put in to write and fashion different formats of ads. However, reviewing your work and proofreading is the thin line between a horrible work and a great one.</span></li>\n 	<li><b>Removing jargon</b><span style=\"font-weight: 400;\"> is also essential. Jargon makes your copy difficult to comprehend. Replace this with simple, easy to understand verbiage.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-5094 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/3.png\" alt=\"\" width=\"736\" height=\"711\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"><strong>4) <span style=\"color: #00ccff;\">Concentrate on the user scrolling experience.</span></strong> </span>\n\n<span style=\"font-weight: 400;\">An effective ad copy takes into account, the entire user experience including the visuals and the scrolling interface. Your ads are not to be considered as remote modules but as a part of the interface itself. Acknowledge the scrolling experience to combine ad variations that can be integrated seamlessly into the timeline and newsfeed structure or as “stories” which are the most common interface designs.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-5095 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/4.png\" alt=\"\" width=\"575\" height=\"558\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The above-shown ad is simple, precise, and attractive. It also portrays the ample design factors which a Facebook advertisement must include: Headline, Post text, Description, Media, and Call-To-Action.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\"><strong>5) <span style=\"color: #00ccff;\">The essence of your brand must be reflected in your ad copy.</span> </strong></span>\n\n<span style=\"font-weight: 400;\">Every business must have a voice which echoes that of its customers. The ad copy too must have a gist of the brand in it so that as users scroll by, they can recognize you. For example, if your posts and blogs involve the usage of the local lingo or slang, it is important to recreate that feel with your ads and it would be a mistake to showcase a formal approach.  For instance, profiles like this:</span>\n\n&nbsp;\n\n<img class=\"alignnone wp-image-5096 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/monster-e1546582952740.png\" alt=\"\" width=\"513\" height=\"299\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Must be followed by ads like this:</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-5097 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2019/01/6.png\" alt=\"\" width=\"600\" height=\"621\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Concluding, an ad copy is a factor that actually makes or breaks the conversion rate and engagement. An attractive picture or a fast video just adds to the authenticity of the ad copy. Ad copies must be aimed at informing and entertaining the target audience at the same time. It must be able to break the scrolling stride of the users. Engaging with the right audience is also a necessity. In order to achieve this, running multiple campaigns simultaneously is also a good idea.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/content-solutions/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with content. That’s all for now, cheers!</span>', '5 Tips to Better Convert your Social Media Ad Copy', '', 'publish', 'open', 'open', '', '5-tips-to-better-convert-your-social-media-ad-copy', '', '', '2019-01-04 16:14:45', '2019-01-04 10:44:45', '', 0, 'https://vividreal.com/?p=5086', 0, 'post', '', 0),
(5087, 7, '2019-01-03 17:58:20', '2019-01-03 12:28:20', '', '930-x-180-Top-banner', '', 'inherit', 'open', 'closed', '', '930-x-180-top-banner', '', '', '2019-01-03 17:58:20', '2019-01-03 12:28:20', '', 5084, 'http://localhost/vividreal/wp-content/uploads/2019/01/930-x-180-Top-banner.jpg', 0, 'attachment', 'image/jpeg', 0),
(5091, 7, '2019-01-03 18:03:57', '2019-01-03 12:33:57', '', 'Ad-Campaign', '', 'inherit', 'open', 'closed', '', 'ad-campaign', '', '', '2019-01-03 18:03:57', '2019-01-03 12:33:57', '', 5084, 'http://localhost/vividreal/wp-content/uploads/2019/01/Ad-Campaign.png', 0, 'attachment', 'image/png', 0),
(5092, 7, '2019-01-03 18:15:38', '2019-01-03 12:45:38', '', 'FB-AD-1', '', 'inherit', 'open', 'closed', '', 'fb-ad-1', '', '', '2019-01-03 18:15:38', '2019-01-03 12:45:38', '', 5086, 'http://localhost/vividreal/wp-content/uploads/2019/01/FB-AD-1.png', 0, 'attachment', 'image/png', 0),
(5093, 7, '2019-01-03 18:16:49', '2019-01-03 12:46:49', '', 'Shopify-SME', '', 'inherit', 'open', 'closed', '', 'shopify-sme', '', '', '2019-01-03 18:16:49', '2019-01-03 12:46:49', '', 5086, 'http://localhost/vividreal/wp-content/uploads/2019/01/Shopify-SME.png', 0, 'attachment', 'image/png', 0),
(5094, 7, '2019-01-03 18:18:18', '2019-01-03 12:48:18', '', '3', '', 'inherit', 'open', 'closed', '', '3-10', '', '', '2019-01-03 18:18:18', '2019-01-03 12:48:18', '', 5086, 'http://localhost/vividreal/wp-content/uploads/2019/01/3.png', 0, 'attachment', 'image/png', 0),
(5095, 7, '2019-01-03 18:19:30', '2019-01-03 12:49:30', '', '4', '', 'inherit', 'open', 'closed', '', '4-6', '', '', '2019-01-03 18:19:30', '2019-01-03 12:49:30', '', 5086, 'http://localhost/vividreal/wp-content/uploads/2019/01/4.png', 0, 'attachment', 'image/png', 0),
(5096, 7, '2019-01-03 18:20:33', '2019-01-03 12:50:33', '', 'monster', '', 'inherit', 'open', 'closed', '', 'monster', '', '', '2019-01-03 18:20:33', '2019-01-03 12:50:33', '', 5086, 'http://localhost/vividreal/wp-content/uploads/2019/01/monster-e1546582952740.png', 0, 'attachment', 'image/png', 0),
(5097, 1, '2019-01-03 18:21:10', '2019-01-03 12:51:10', '', '6', '', 'inherit', 'open', 'closed', '', '6-5', '', '', '2019-01-03 18:21:10', '2019-01-03 12:51:10', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/6.png', 0, 'attachment', 'image/png', 0),
(5098, 1, '2019-01-03 18:27:28', '2019-01-03 12:57:28', '', 'Social-Media-Ad-Copy', '', 'inherit', 'open', 'closed', '', 'social-media-ad-copy', '', '', '2019-01-03 18:27:28', '2019-01-03 12:57:28', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/Social-Media-Ad-Copy.png', 0, 'attachment', 'image/png', 0),
(5293, 1, '2019-01-11 17:21:48', '2019-01-11 11:51:48', '', 'google-ads', '', 'inherit', 'open', 'closed', '', 'google-ads-4', '', '', '2019-01-11 17:21:48', '2019-01-11 11:51:48', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/google-ads.png', 0, 'attachment', 'image/png', 0),
(5296, 1, '2019-01-22 17:39:27', '2019-01-22 12:09:27', '<span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">Google Analytics Acquisition Overview Report</span> is an instrumental blend of Acquisition, Behavior, and Conversion data that presents the marketer with beneficial insights. Acquisition reports credit your users with various marketing channel schemes. These can be elucidated as follows:</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Acquisition</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">It defines the “how” of the traffic i.e. how people ended up on your site. These reports are handy in determining the source and course that brought visitors onto your website. There are multiple layers to this report helping to make it as granular and accurate as possible. For instance, these reports can assess which keyword drives the maximum traffic from an advertisement.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Behavior</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Quite literally, these reports are evidence to the activities indulged by the users once they land on your website. It conveniently translates into the functionality and effectiveness of the site. Behaviour Flow View option in the report produces a comprehensive map of the path taken by various user segments and shows you the highs and lows of your web design in channeling the users towards the desired goal.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Conversion</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Conversion basically means turning the users into customers by prompting them to perform the intended goal action. For example, if you have an <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">e-commerce</a> site that sells books, the number of people who actually placed an order for books is determined through conversion statistics.</span>\n\n<span style=\"font-weight: 400;\">Let us analyze the data provided through Acquisition Reports and how they can be a useful insight for digital marketers. The report provides details pertaining to the categories of:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channels</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Source</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medium</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Referrals</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Console</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaigns</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywords</span></li>\n</ul>\n<span style=\"font-weight: 400;\">All these categories assist the marketer in determining the amount of traffic and the level of engagement any user experiences on your website.</span>\n\n<b style=\"color: #00ccff; --darkreader-inline-color: #33d6ff;\" data-darkreader-inline-color=\"\"><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">1)</span>Channels</b>\n\n<span style=\"font-weight: 400;\">Determining the most effective channel and the most preferred medium of your users is important to assess where to concentrate your marketing efforts. The custom channel groupings in an Acquisition Report comprises the following:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><b>Organic:</b><span style=\"font-weight: 400;\"> This is the traffic directed through search engines such as Google, Bing etc directly from the respective SERPs.</span></li>\n 	<li style=\"font-weight: 400;\"><b>Referral:</b><span style=\"font-weight: 400;\"> The users who are directed to your site through the references of your website on other pages come under the Referral category.</span></li>\n 	<li style=\"font-weight: 400;\"><b>Social</b><span style=\"font-weight: 400;\">: This includes the traffic guided through Social Media platforms such as Facebook, Instagram, Twitter et cetera.</span></li>\n 	<li style=\"font-weight: 400;\"><b>Paid Search: </b><span style=\"font-weight: 400;\">This comes on the SERP too, but with a paid advantage. The search engine pushes the website link over to the top for increased visibility.</span></li>\n 	<li style=\"font-weight: 400;\"><b>Direct:</b><span style=\"font-weight: 400;\"> Direct visitors are the ones who input the website URL directly to reach the page.</span></li>\n 	<li style=\"font-weight: 400;\"><b>E-mail: </b><span style=\"font-weight: 400;\">You get these users through email marketing. The users become aware of the website through the links provided in the email.</span></li>\n</ul>\n<img class=\"alignnone size-full wp-image-5299\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/CHANNELS.png\" alt=\"\" width=\"480\" height=\"429\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">2)</span>Source/Medium</b></span>\n\n<span style=\"font-weight: 400;\">It is mandatory to realize the distinction between a medium and a source. A source leads directly to your website while a medium is the means that brought the visitor to the source. Basically, the user goes through the medium to the source which leads to your website. For instance, if the medium is determined to be organic, then Google could be the source. Or if the medium is a Social Network, then the source could be any of the Social Networking platforms such as Facebook or Instagram.</span>\n\n<img class=\"alignnone size-full wp-image-5304\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/SOURCE.png\" alt=\"\" width=\"480\" height=\"465\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">3)</span>Referrals</b></span>\n\n<span style=\"font-weight: 400;\">Referrals are fundamentally foreign web pages or sites that have links to your website. The Referrals report determines the traffic that actively pours in from such sites. If backlinking is in your marketing agenda, this report will determine its effectiveness and prompts the points to improve. </span>\n\n<img class=\"alignnone size-full wp-image-5302\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/REFERRALS.png\" alt=\"\" width=\"679\" height=\"469\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">4)</span>Campaigns</b></span>\n\n<span style=\"font-weight: 400;\">Campaigns provide a more granular approach towards the Source/Medium breakdown. Campaign reports utilize the Urchin Tracking Modules (UTM) parameters on the designated URL to specify the campaign through which a certain user or segment of users arrived on your site.</span>\n\n<img class=\"alignnone size-full wp-image-5298\" src=\"https://vividreal.com/wp-content/uploads/2019/01/CAMPAIGN.png\" alt=\"\" width=\"480\" height=\"243\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">5)</span>Keywords</b></span>\n\n<span style=\"font-weight: 400;\">The Keywords report is essentially a contributing factor to the Campaigns report. This includes the keywords that drive in the maximum traffic. This is sub-categorized into paid keywords and organic keywords. However, due to a policy update, only paid keywords data is accessible. The rest is shown as “not provided” in the Analytics report.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">6)</span>Search Console</b></span>\n\n<span style=\"font-weight: 400;\">Search Console reports take into account the queries or questions that the user asked to the search engine that later resulted in conversions. Data such as bounce rates and transactions are also tracked. The various subcategories of data collected on the Search Console reports include:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impressions, CTR, and geo-positioning of various device types like tablets and mobiles.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The keywords in the queries that lead to displaying your site on the SERP, the impressions it garnered and the CTR.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The landing page on your site that your users were lead onto after clicking on a particular link.</span></li>\n</ul>\n<img class=\"alignnone wp-image-5300 size-large\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/CONSOLE-1024x414.png\" alt=\"\" width=\"840\" height=\"340\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">7)</span>Ads</b></span>\n\n<span style=\"font-weight: 400;\">Google Ads reports are essential if you are running a<a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\"> PPC campaign.</a> Tracking campaigns, performing adjustments, and analyzing the performance of individual keywords can be done on reviewing this report. Post-click metrics such as conversions, ROI, and RPC can also be determined by this report.</span>\n\n<img class=\"alignnone wp-image-5297 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/01/ADS-1024x518.png\" alt=\"\" width=\"840\" height=\"425\" />\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b><span style=\"color: #000000;\" data-darkreader-inline-color=\"\">8)</span>Social</b></span>\n\n<span style=\"font-weight: 400;\">Google Analytics Social report provides insight into the functioning of your Social Media-directed users and conversions. The various metrics considered in this report include social referrals, landing pages accessed by the users, and conversions of the users who came through social media.</span>\n\n<img class=\"alignnone size-full wp-image-5303\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/SOCIAL.png\" alt=\"\" width=\"480\" height=\"307\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Intelligent data-driven transformation is the essence of progress and the spirit of breakthroughs. </span><span style=\"font-weight: 400;\">The Google Analytics Acquisition Overview Report essentially summarizes the vehicle that the users took to arrive at your website, the activities and actions they took once on your website, and the path that lead them towards converting into customers.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'ABCs of Acquisition, Behavior, and Conversion in Analytics', '', 'publish', 'open', 'open', '', 'abcs-of-acquisition-behavior-and-conversion-in-analytics', '', '', '2019-01-22 17:39:27', '2019-01-22 12:09:27', '', 0, 'https://vividreal.com/?p=5296', 0, 'post', '', 0),
(5297, 1, '2019-01-21 15:51:19', '2019-01-21 10:21:19', '', 'ADS', '', 'inherit', 'open', 'closed', '', 'ads', '', '', '2019-01-21 15:51:19', '2019-01-21 10:21:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/ADS.png', 0, 'attachment', 'image/png', 0),
(5298, 1, '2019-01-21 15:51:21', '2019-01-21 10:21:21', '', 'CAMPAIGN', '', 'inherit', 'open', 'closed', '', 'campaign', '', '', '2019-01-21 15:51:21', '2019-01-21 10:21:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/CAMPAIGN.png', 0, 'attachment', 'image/png', 0),
(5299, 7, '2019-01-21 15:51:22', '2019-01-21 10:21:22', '', 'CHANNELS', '', 'inherit', 'open', 'closed', '', 'channels', '', '', '2019-01-21 15:51:22', '2019-01-21 10:21:22', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/CHANNELS.png', 0, 'attachment', 'image/png', 0),
(5300, 7, '2019-01-21 15:51:23', '2019-01-21 10:21:23', '', 'CONSOLE', '', 'inherit', 'open', 'closed', '', 'console', '', '', '2019-01-21 15:51:23', '2019-01-21 10:21:23', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/CONSOLE.png', 0, 'attachment', 'image/png', 0),
(5301, 7, '2019-01-21 15:51:25', '2019-01-21 10:21:25', '', 'GENERAL', '', 'inherit', 'open', 'closed', '', 'general', '', '', '2019-01-21 15:51:25', '2019-01-21 10:21:25', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/GENERAL.png', 0, 'attachment', 'image/png', 0),
(5302, 7, '2019-01-21 15:51:25', '2019-01-21 10:21:25', '', 'REFERRALS', '', 'inherit', 'open', 'closed', '', 'referrals', '', '', '2019-01-21 15:51:25', '2019-01-21 10:21:25', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/REFERRALS.png', 0, 'attachment', 'image/png', 0),
(5303, 7, '2019-01-21 15:51:26', '2019-01-21 10:21:26', '', 'SOCIAL', '', 'inherit', 'open', 'closed', '', 'social', '', '', '2019-01-21 15:51:26', '2019-01-21 10:21:26', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/SOCIAL.png', 0, 'attachment', 'image/png', 0),
(5304, 7, '2019-01-21 15:51:27', '2019-01-21 10:21:27', '', 'SOURCE', '', 'inherit', 'open', 'closed', '', 'source', '', '', '2019-01-21 15:51:27', '2019-01-21 10:21:27', '', 5296, 'http://localhost/vividreal/wp-content/uploads/2019/01/SOURCE.png', 0, 'attachment', 'image/png', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5309, 7, '2018-06-15 16:45:50', '2018-06-15 11:15:50', '<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/why-digital-marketing-is-not-just-an-option-anymore/\">Digital Marketing</a> has become one of the most important factors to ascertain the growth and reach of any company, small or big.  </span><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Key Performance Indicators (KPIs)  </b></span><span style=\"font-weight: 400;\">are used to measure the success of an organization or campaign according to the progress towards its goals. Fundamentally, KPIs are measurable metrics that can be represented through rates, should be compared, and is dependent on the brand and type of website.</span>\n\nBefore we move on, if you need help with your digital marketing campaigns, feel free to reach out to us. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here.</a>\n\n<span style=\"font-weight: 400;\">General website KPIs include the following:</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Source Classification</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">This indicates the basic segmenting of website traffic based on sources and mediums. Types of sources include search engines, referral websites, direct (organic), email, and custom campaigns.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>User Types</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">This KPI separates the users based on the actions they have performed on the website. For instance, the users who have filled out the contact form will be separated from the users who simply viewed the page.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Rate of Conversion</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">This variable determines the number of users who have performed the desired conversion actions on the website.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Bounce Rate</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">This parameter measures the number of users who left the website as soon as they landed on it without performing any action. The </span><b>Time on Site</b><span style=\"font-weight: 400;\"> KPI is also related to this.</span>\n\n<span style=\"font-weight: 400;\">KPIs are segregated into four major categories. This includes the Visibility KPIs, the Interaction KPIs, the Geo-Targeting KPIs, and the Transactional KPIs. A graphical representation of the various constituents of the four parent categories is illustrated below.</span>\n\n<img class=\"wp-image-5311 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/KPI-1-300x196.png\" alt=\"\" width=\"630\" height=\"411\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Let us take a look at the 5 most sought after KPIs in the Digital Marketing sphere and their constituents.</span>\n\n<b>1)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">Cost for Customer Acquisition</span></b>\n\n<span style=\"font-weight: 400;\">For a successful conversion, a potential customer must transform into a customer. The total monetary requirement to make that happen is called Customer Aquisition Cost (CAC). It includes all the research and marketing costs along with the total product cost. The various factors affecting CAC include:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\"><span style=\"font-weight: 400;\">Organic Traffic</span></a></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid Traffic</span></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\"><span style=\"font-weight: 400;\">Email Marketing Campaigns</span></a></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://vividreal.com/social-media-up-close/\"><span style=\"font-weight: 400;\">Social Traffic</span></a></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-Digital Ads</span></li>\n</ul>\n<span style=\"font-weight: 400;\">A structured and accurate CAC is required to assess which of your spendings are investments and which are simply expenses.</span>\n\n<b>2)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">Conversion Rate of your Landing Page</span></b>\n\n<span style=\"font-weight: 400;\">The<a href=\"https://vividreal.com/how-conversion-orientated-are-your-landing-pages/\"> landing page</a> is distinct from other pages of your site since it is built on one core objective and its whole design and functionality are based on that. Limiting the options for the user in terms of navigation can be productive in guiding them toward your objective. The expected commitment from the user tends to be inversely proportional to the conversion rate. For example, conversions will be higher if the goal is signing up for a newsletter by just providing an e-mail id, whereas the requirement of credit card details for the goal might result in lesser conversions. This KPI focusses on:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic Traffic</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid-Search Traffic</span></li>\n</ul>\n<b>3)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">Mobile Traffic Conversion</span></b>\n\n<span style=\"font-weight: 400;\">The amount of time users spends on their mobile is too big to be ignored. With smartphone engagements reaching an epidemic scale, it is necessary to optimize your site for the smaller screens. It is also important to keep an eye on the<a href=\"https://vividreal.com/make-the-most-of-mobile-marketing-in-6-simple-ways/\"> conversions garnered from mobile devices.</a> Universal Analytics by Google has provisions for all the marketing related tasks to be optimized for mobile devices.</span>\n\n<b>4)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">Social Media</span></b>\n\n<span style=\"font-weight: 400;\">Seemingly trivial Social Media metrics such as the number of likes, shares, comments, subscribers et cetera have an inevitable link to other revenue and monetary metrics. The number of leads generated is also an important factor to consider.</span>\n\n<b>5)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">LTV</span></b>\n\n<span style=\"font-weight: 400;\">Customer Lifetime Value is a profit predicting metric. It can help you determine the necessity to further invest in CAC (Customer Acquisition Costs). Basically, if LTV is low, CAC is needed. LTV also determines the total revenue a customer is bound to generate for you in his/her lifetime. Visitor loyalty is also another related metric if you have a non-e-commerce website.</span>\n\n<span style=\"font-weight: 400;\">The macro-economics based 80/20 rule introduced by Vilfredo Pareto in 1906 echoes across the Digital Marketing terrain enunciating that 20% of the input determines 80% of the outcome. Therefore, it is necessary to know where to concentrate your resources and marketing strain. <a href=\"https://vividreal.com/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics</a> is the most effective tool to assess your lead generation, social media, SEO and advertising strategies which directly translates into the success of various components of your campaign or website contributing to the achievement of your goal. </span>\n\nAs always, feel free to reach out to us if you need any help with your digital marketing campaigns. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here.</a>', 'Essential Digital Marketing KPIs', '', 'publish', 'open', 'open', '', 'essential-digital-marketing-kpis', '', '', '2018-06-15 16:45:50', '2018-06-15 11:15:50', '', 0, 'https://vividreal.com/?p=5309', 0, 'post', '', 0),
(5310, 7, '2019-01-21 16:10:52', '2019-01-21 10:40:52', '', 'KKPPII', '', 'inherit', 'open', 'closed', '', 'kkppii', '', '', '2019-01-21 16:10:52', '2019-01-21 10:40:52', '', 5309, 'http://localhost/vividreal/wp-content/uploads/2019/01/KKPPII.png', 0, 'attachment', 'image/png', 0),
(5311, 7, '2019-01-21 16:11:38', '2019-01-21 10:41:38', '', 'KPI (1)', '', 'inherit', 'open', 'closed', '', 'kpi-1', '', '', '2019-01-21 16:11:38', '2019-01-21 10:41:38', '', 5309, 'http://localhost/vividreal/wp-content/uploads/2019/01/KPI-1.png', 0, 'attachment', 'image/png', 0),
(5317, 1, '2019-02-08 10:05:49', '2019-02-08 04:35:49', '<span style=\"font-weight: 400;\">That is true folks! Optimization is the hack that is going to turn around your content’s fortune. We bet you have spent many sleepless nights wondering why your post did not get the fanfare that it deserved online despite being a masterpiece. </span><span style=\"font-weight: 400;\">The truth is, your content might not even be in the spotlight. </span>\n\n<span style=\"font-weight: 400;\">With the internet being clogged up with an ever increasing number of articles and posts, your content might be facing fierce competition in order to pop up higher on the search results page. This may be due to the low domain authority of your website - one of the key parameters that determine the search engine ranking for websites.</span>\n\n<span style=\"font-weight: 400;\">What your content need is optimization. And for that, you\'ll need awesome content writers. <a href=\"https://vividreal.com/content-solutions/\">Check us out here.</a></span>\n\n<span style=\"font-weight: 400;\">But how can you optimize your content and make the search engines work in your favour? That is the million dollar question, isn\'t it?</span>\n\n<span style=\"font-weight: 400;\">From the insights we gained while working with our clients, we have come up with 5 infallible tips to boost your rankings and improve audience engagement:</span>\n\n<b style=\"color: #00ccff;\">Keywords can be both a friend and a foe</b>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/deadly-keyword-research-mistakes-to-avoid/\">Researching keywords</a> is an integral part of SEO. Keywords give your content an identity. </span>\n\n<span style=\"font-weight: 400;\">Finding the right keyword can be quite tricky but with tools such as </span><a href=\"https://kwfinder.com/\"><span style=\"font-weight: 400;\">KW Finder</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"https://longtailpro.com/#a_aid=ahckr\"><span style=\"font-weight: 400;\">Long Tail Pro</span></a><span style=\"font-weight: 400;\">, you can get detailed insights about what the readers are searching for and optimise your content accordingly. </span>\n\n<span style=\"font-weight: 400;\">Relevant keywords can drive traffic into your site and increase conversion rate. Using long-tail keyword specific to your content preferably at the beginning should do the trick.</span>\n\n<span style=\"font-weight: 400;\">Unfortunately, as the saying goes, too much of anything is bad. The same is true for keywords.</span>\n\nYour ranking would suffer unless the keywords are used judiciously. The Google search algorithm has evolved to a point where it has become almost impossible to cheat your way around it by cramming too many keywords into your content.\n\n<span style=\"font-weight: 400;\">So, go easy on the keywords and try not to over-optimize your article.</span>\n\n<span style=\"color: #00ccff;\"><b>Crown your content with the right title</b></span>\n\nThe title must be crafted with the intention of attracting the user, not the search engine. Your title should look like the answer to what users are searching for.\n\nConsumer insight tools such as <a href=\"https://answerthepublic.com/\">Answer the Public</a> can be used to identify what people are looking for and streamline your keyword research accordingly.\n\n<span style=\"color: #00ccff;\"><b>Infographics talk better than lengthy paragraphs</b></span>\n\n<span style=\"font-weight: 400;\">Infographics i.e., information with graphics gives the readers a snapshot of the content at a glance.</span>\n\n<span style=\"font-weight: 400;\">Visual content garners more views as compared to long boring blocks of text. It makes the information easier to comprehend and readers are able to retain it for a longer span of time.</span>\n\n<img class=\"alignnone wp-image-5329\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/Infographics.png\" alt=\"info graphics\" width=\"331\" height=\"213\" />\n\n<span style=\"font-weight: 400;\">If hiring a graphic designer is a strain on your budget, you can always use </span><a href=\"https://www.canva.com/\"><span style=\"font-weight: 400;\">Canva</span></a><span style=\"font-weight: 400;\"> and create free compelling infographics to boost your reach.</span>\n\n<span style=\"color: #00ccff;\"><b>Meta descriptions are important</b></span>\n\n<span style=\"font-weight: 400;\">Have you noticed the short snippet of information that comes along with the Google search results? If not, here is an example:</span>\n\n<img class=\"alignnone size-full wp-image-5328\" src=\"http://localhost/vividreal/wp-content/uploads/2019/01/meta-descriptions-1.png\" alt=\"\" width=\"605\" height=\"141\" />\n\n<span style=\"font-weight: 400;\">Without a doubt, everyone clicks on the link that closely describes what they are searching for. This shows that meta descriptions play an important role in determining how clickable the search result looks.</span>\n\n<span style=\"font-weight: 400;\"> Provide clear, concise <a href=\"https://vividreal.com/the-secret-to-writing-perfect-meta-titles-description/\">meta-descriptions</a> that prompt the readers to click on your link.</span>\n\n<span style=\"font-weight: 400;\">It’s like greeting your audience at the door with a sample of what you have to offer!</span>\n\n<b style=\"color: #00ccff;\">Make your readers the middle-men with social media</b>\n\n<span style=\"font-weight: 400;\">Anything that gets caught in the wildfire that is <a href=\"https://vividreal.com/social-media-up-close/\">social media</a> can gather a large audience. </span>\n\n<span style=\"font-weight: 400;\">Social media portrays you as a part of a community, rather than a pushy business trying to drive up its sales. Good content on social media can help build trust with your audience, who will later promote your brand by sharing your content on their social media platforms.</span>\n\n<span style=\"font-weight: 400;\"> Make your content easily shareable with quick share buttons for <a href=\"https://www.facebook.com/vividreal.solutions/\">Facebook</a>, Whatsapp, <a href=\"https://www.quora.com/profile/Vivid-Real\">Quora</a> and <a href=\"https://www.instagram.com/vividreal/\">Instagram</a>.</span>\n\n<span style=\"font-weight: 400;\">Once you have conquered social media, the search engines will follow suit.</span>\n\n<span style=\"color: #00ccff;\"><b>Create content for real people</b></span>\n\n<span style=\"font-weight: 400;\">Yes, there are a lot of technicalities to making your content seen.</span>\n\nYes, you have to think about keywords and meta-descriptions etc., but ultimately the primary aim is to engage with the readers. Therefore, it is imperative that the content captures the interest of the readers.\n\n<span style=\"font-weight: 400;\">Creating compelling, comprehensible and relatable content that satiates the readers will drive audience engagement.</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/the-future-of-content-marketing-is-here/\">Content marketing</a> and <a href=\"https://vividreal.com/what-you-need-to-know-before-hiring-an-seo-agency/\">SEO</a> go hand in hand. Optimization is the makeover that will make your content look glamorous enough for search engines to notice. But underneath all that superficial attributes, the content should be good enough to inspire, educate and entertain the readers. And if you need help, our team of content writers are here for you. <a href=\"https://vividreal.com/content-solutions/\">Check us out here.</a></span>', 'Optimizing Content for Better Conversions', '', 'publish', 'open', 'open', '', 'optimizing-content-for-better-conversions', '', '', '2019-02-08 10:05:49', '2019-02-08 04:35:49', '', 0, 'https://vividreal.com/?p=5317', 0, 'post', '', 0),
(5327, 7, '2019-01-21 16:48:26', '2019-01-21 11:18:26', '', 'meta descriptions', '', 'inherit', 'open', 'closed', '', 'meta-descriptions', '', '', '2019-01-21 16:48:26', '2019-01-21 11:18:26', '', 5317, 'http://localhost/vividreal/wp-content/uploads/2019/01/meta-descriptions.png', 0, 'attachment', 'image/png', 0),
(5328, 7, '2019-01-21 16:50:26', '2019-01-21 11:20:26', '', 'meta descriptions', '', 'inherit', 'open', 'closed', '', 'meta-descriptions-2', '', '', '2019-01-21 16:50:26', '2019-01-21 11:20:26', '', 5317, 'http://localhost/vividreal/wp-content/uploads/2019/01/meta-descriptions-1.png', 0, 'attachment', 'image/png', 0),
(5329, 7, '2019-01-21 16:51:26', '2019-01-21 11:21:26', '', 'Infographics', '', 'inherit', 'open', 'closed', '', 'infographics', '', '', '2019-01-21 16:51:26', '2019-01-21 11:21:26', '', 5317, 'http://localhost/vividreal/wp-content/uploads/2019/01/Infographics.png', 0, 'attachment', 'image/png', 0),
(5332, 1, '2019-01-22 16:38:50', '2019-01-22 11:08:50', '<span style=\"font-weight: 400;\">We come across a number of captivating, interactive, design-heavy websites on our browsing sprees. A good design spells sophistication and professionalism for the brand. And of course, they are a visual treat that attracts visitors and keep them on the page. But does the visual splendor alone bring in the big bucks?</span>\n\n<span style=\"font-weight: 400;\">Alas! That is not so.</span>\n\n<span style=\"font-weight: 400;\">What is the point of having an attractive design if it is not generating conversions?</span>\n\n<span style=\"font-weight: 400;\">You did not put up your website for the viewers to revere</span><span style=\"font-weight: 400;\"> its artistic extravagance. The main goal of a website is to attract traffic and produce leads. If your site doesn\'t encourage the visitor to do the required action then it has failed its purpose.</span>\n\n<span style=\"font-weight: 400;\">This is where </span><b>usability</b><span style=\"font-weight: 400;\"> and </span><b>user experience</b><span style=\"font-weight: 400;\"> comes into the picture.</span>\n\n<span style=\"font-weight: 400;\">Those who are new to web design technologies often use these two terms interchangeably. But they are not the same.</span>\n\n<span style=\"font-weight: 400;\">Usability and Design are like the two best friends that you should take along with you on the road trip for that unforgettable experience. You heard right, it’s all about the experience, and in this context user experience.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with web design and development, we’d love to help you out. </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>Defining Usability</strong></span>\n\n<span style=\"font-weight: 400;\">Steve Krug, usability expert and author of ‘Don\'t Make Me Think’, defined usability as \"something a person of average (or even below average ) ability and experience can figure out how to use in order to accomplish some desired goal without it being more trouble than it is worth\".</span>\n\n<span style=\"font-weight: 400;\">As detailed in the book, the trick is to not make people think too much while they are on your site. The website should be self-explanatory. Users become frustrated when they are unable to find the information they are looking for and consequently leave the site. This leads to higher bounce rate which denotes the percentage of users who visit your site and leave without clicking anywhere. </span>\n\n<span style=\"font-weight: 400;\">The key factors that determine the usability of a website are:</span>\n\n<span style=\"font-weight: 400;\"><strong>Learnability: </strong>how quickly the user can learn to navigate the website without prior knowledge.</span>\n\n<span style=\"font-weight: 400;\"><strong>Efficiency: </strong>how fast can the user accomplish the required task after learning.</span>\n\n<span style=\"font-weight: 400;\"><strong>Retainability: </strong>can the user recollect the steps when visiting the site in the future.</span>\n\n<span style=\"font-weight: 400;\"><strong>Error recovery: </strong>how often the user makes mistakes and how quickly he is able to recover.</span>\n\n<span style=\"font-weight: 400;\"><strong>Satisfaction: </strong>how comfortable was the experience for the user.</span>\n\n<span style=\"font-weight: 400;\">Incorporating these elements into the design can make the website quite straightforward for the average non-tech savvy user.</span><b>\n</b>\n\n<span style=\"color: #00ccff;\"><b>What does visual design bring to the table?</b></span>\n\n<span style=\"font-weight: 400;\">Visual designers take a different approach to website design. They concentrate on the aesthetics and creativity of the website rather than its efficiency. An amalgamation of persuasive illustrations, meaningful typography, and redolent colors can communicate to the viewer on a different level. Also, visual stimuli play an important role in getting your message across to the user. Therefore, visual design is also a key ingredient for a satisfactory user experience.</span>\n\n<span style=\"color: #00ccff;\"><b>Unifying usability and design</b></span>\n\n<span style=\"font-weight: 400;\">A marriage between optimal web usability and splendid design can do wonders for your brand in terms of customer satisfaction. Great design adds aesthetic value to the content being presented on the website by making it comforting, engaging and desirable. But making your website user-friendly can increase traffic and lead to conversions. In short, usability is a driving factor which determines user experience(UX) but at the same time, a spectacular design is what makes the experience enjoyable.</span>\n\n<span style=\"color: #00ccff;\"><b>Test it out</b></span>\n\n<span style=\"font-weight: 400;\">Usability Testing is gaining significance among web designers. The designer gets so accustomed to the website that they become oblivious to the problems a normal user may face while on the site. Usability testing lets you look at the website through the eyes of the layman. Tools such as Crazy egg or Optimizely can help track the user’s navigation through the site.</span>\n\n<span style=\"font-weight: 400;\">Another method to test the usability of your website without spending a penny on testing tools is by getting someone who is not a technogeek to perform a task on your website. The feedbacks from real people can provide valuable information on how the website needs to be optimized for a better experience. </span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/test-the-waters-using-a-b-testing-for-your-design/\">Usability and design</a> are competing metrics that have to be considered while designing your website. Emphasizing on one at the expense of the other will seriously impact the overall experience. But usability has the upper hand in ensuring that your website fulfils its purpose by providing a stellar user experience.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with web design and development. That’s all for now, cheers!</span>', 'Web Usability Vs Spectacular Design', '', 'publish', 'open', 'open', '', 'web-usability-vs-spectacular-design', '', '', '2019-01-22 16:38:50', '2019-01-22 11:08:50', '', 0, 'https://vividreal.com/?p=5332', 0, 'post', '', 0),
(5345, 7, '2019-01-22 16:53:04', '2019-01-22 11:23:04', '<span style=\"font-weight: 400;\">Event organizers have evolved past the era of using flyers, newspapers and other mainstream media for their event advertisements. A new player in the game is Facebook- a platform where millions of people spend an average of at least 40 minutes every day. And that is why it is the perfect place to advertise your upcoming event.  </span>\n\n<span style=\"font-weight: 400;\">Organizing an event itself is a daunting task. But apart from all the efforts and money that goes into actually setting it up, one thing that makes organizers lose their head is determining how they can turn the event into success in terms of participation.</span>\n\n<span style=\"font-weight: 400;\">Companies organise events for fostering relationships with the community and also to promote their brand by building up a reputation. It’s not like organising a birthday party next door! You need to put in a bit more thought into getting your event noticed by the people most likely to attend.</span>\n\n<span style=\"font-weight: 400;\">Fortunately, Facebook has thought this through and came up with Facebook Ads specifically for events. Event creation was a feature launched by Facebook in 2009. Since then, it has proved to be a handy tool for organizers to shout out about their events and get an estimate of people who would be attending. </span>\n\n<span style=\"font-weight: 400;\">Now, Facebook has made it a point to constantly upgrade its algorithm in order to give preference to the user and his social circle, rather than businesses trying to promote their cause. This shift towards prioritizing quality content above everything else has made it difficult for events to organically reach a wider audience.</span>\n\n<span style=\"font-weight: 400;\">After you have exploited all free ways of reaching your audience, Facebook Ads for events should be your next step towards leveraging attendance.</span>\n\n<span style=\"font-weight: 400;\">Paid advertising of your Facebook event can complement your organic efforts on your company page to publicise the event. </span>\n\n<span style=\"font-weight: 400;\">So, first things first: </span><b>Come up with a killer Facebook Event Page.</b>\n\n<span style=\"font-weight: 400;\">It might not look like a big deal, but having a Facebook event page can surely make or break the success of your event.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, we’d love to help you out, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">Consider the following pointers while you set up the page:</span>\n\n<span style=\"color: #00ccff;\"><b>Use short event names</b></span>\n\n<span style=\"font-weight: 400;\">Long uninteresting names do not stick with the audience. Also, it doesn\'t look good on small screens. The event name should aim at getting the reader hooked on so that he/she checks out the details.</span>\n\n<span style=\"color: #00ccff;\"><b>Right cover image for the perfect first impressions</b></span>\n\n<span style=\"font-weight: 400;\">As always, pictures register first on the audience\'s mind. Be sure to use a relevant image that can give an idea about what the event is going to be like.</span>\n\n<span style=\"color: #00ccff;\"><b>Add event details </b></span>\n\n<span style=\"font-weight: 400;\">Anticipate every little detail about your event that a viewer might be looking for- what it is for, where is the location, at what time and what is expected of the viewer. </span>\n\n<span style=\"font-weight: 400;\">Once you have your Event page in place be sure to</span><b> promote it on your company page</b><span style=\"font-weight: 400;\">. This way you can stay connected to the audience even after the event is over. </span>\n\n<span style=\"font-weight: 400;\">The next step is finding out how a Facebook Event Ad campaign can boost participation.</span>\n\n<span style=\"font-weight: 400;\">Here are a few strategies that can help you get started:</span>\n\n<span style=\"color: #00ccff;\"><b>Define Ad goals</b></span>\n\n<span style=\"font-weight: 400;\">Identifying your advertising objective is critical to determining the success of your campaign. For instance, you might aim for awareness or consideration by friends of attendees or simply boost ticket sales. Ad campaigns are to be designed keeping in mind the ad objectives for it to yield the desired results.</span>\n\n<span style=\"color: #00ccff;\"><b>Audience Targeting</b></span>\n\n<span style=\"font-weight: 400;\">Targeting is of paramount importance when advertising for events. It helps in segregating the people who are most likely to attend and advertise specifically to them. </span>\n\n<span style=\"font-weight: 400;\">Exploit the precise targeting feature of Facebook Ads to reach out to the right audience. </span>\n\n<span style=\"color: #00ccff;\"><b>Create a Lookalike audience using Facebook pixels </b></span>\n\n<span style=\"font-weight: 400;\">‘Lookalike audience’ are people who have similar interests to the ones who have already expressed interest in your brand or event. This is done by installing facebook pixel- a piece of code that compiles the data from your email list to create a lookalike audience. </span>\n\n<span style=\"color: #00ccff;\"><b>Retargeting</b></span>\n\n<span style=\"font-weight: 400;\">According to an article published by Eventbrite -the world’s largest event technology platform, retargeted Ads convert better than normal Ads. Therefore retargeting ads to <a href=\"https://vividreal.com/behavioral-targeting-reaching-those-who-need-you/\">people who have already shown interest</a> in a previous event is more likely to convert.</span>\n\n<span style=\"color: #00ccff;\"><b>Analyse and Re-optimize</b></span>\n\n<span style=\"font-weight: 400;\">Once you are done setting up the campaign and gone live, don\'t just let it sit. Continuously optimize and fine-tune your targeting to reach out to other possible segments of the crowd who might be interested in attending your event.</span>\n\n<span style=\"font-weight: 400;\">Facebook is a good place to create and maintain the hype about your next event and Facebook Ads can give your event publicity a push in the right direction towards maximizing attendance.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Make Your Event a Resounding Success with Facebook Ads', '', 'publish', 'open', 'open', '', 'make-your-event-a-resounding-success-with-facebook-ads', '', '', '2019-01-22 16:53:04', '2019-01-22 11:23:04', '', 0, 'https://vividreal.com/?p=5345', 0, 'post', '', 0),
(5359, 7, '2019-01-22 12:18:17', '2019-01-22 06:48:17', '', 'web-usability', '', 'inherit', 'open', 'closed', '', 'web-usability', '', '', '2019-01-22 12:18:17', '2019-01-22 06:48:17', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/web-usability.jpg', 0, 'attachment', 'image/jpeg', 0),
(5360, 7, '2019-01-22 12:18:25', '2019-01-22 06:48:25', '', 'content-optimization', '', 'inherit', 'open', 'closed', '', 'content-optimization', '', '', '2019-01-22 12:18:25', '2019-01-22 06:48:25', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/content-optimization.jpg', 0, 'attachment', 'image/jpeg', 0),
(5366, 7, '2019-01-22 15:17:55', '2019-01-22 09:47:55', '', 'acquistion-reports', '', 'inherit', 'open', 'closed', '', 'acquistion-reports', '', '', '2019-01-22 15:17:55', '2019-01-22 09:47:55', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/acquistion-reports.jpg', 0, 'attachment', 'image/jpeg', 0),
(5368, 7, '2019-01-22 15:17:58', '2019-01-22 09:47:58', '', 'key-performance', '', 'inherit', 'open', 'closed', '', 'key-performance', '', '', '2019-01-22 15:17:58', '2019-01-22 09:47:58', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/01/key-performance.jpg', 0, 'attachment', 'image/jpeg', 0),
(5370, 7, '2019-01-22 15:37:08', '2019-01-22 10:07:08', '', 'Facebook Ads', '', 'inherit', 'open', 'closed', '', 'facebook-ads', '', '', '2019-01-22 15:37:08', '2019-01-22 10:07:08', '', 5345, 'http://localhost/vividreal/wp-content/uploads/2019/01/Facebook-Ads.jpg', 0, 'attachment', 'image/jpeg', 0),
(5379, 7, '2019-01-31 17:12:27', '2019-01-31 11:42:27', '<span style=\"font-weight: 400;\">‘Blockchain’ is a term that usually gets thrown around while talking about Bitcoins.</span>\n\n<span style=\"font-weight: 400;\">And some people think that they are the same. But that is not so. </span>\n\n<span style=\"font-weight: 400;\">In reality, blockchain is the technology that powers Bitcoin and other cryptocurrencies.</span>\n\n<span style=\"font-weight: 400;\">But we are not here to talk about Bitcoins. Blockchain is a revolutionary technology which can extend beyond the scope of just cryptocurrencies.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, we’d love to help you out, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<strong><span style=\"color: #00ccff;\">Defining Blockchain</span></strong>\n\n<span style=\"font-weight: 400;\">A common definition that comes up on the internet when you search for blockchain is “a decentralized distributed digital ledger that is used to record transactions shared over a peer-to-peer network.\"</span>\n\n<span style=\"font-weight: 400;\">That is a lot of D’s with nothing to make you fully appreciate and understand what exactly blockchain is and the immense scope this promising technology offers. </span>\n\n<strong><span style=\"color: #00ccff;\">It\'s story time!</span></strong>\n\n<span style=\"font-weight: 400;\">If all the technicalities surrounding blockchain is going over your head then let us try to understand this with the help of a popular analogy.</span>\n\n<span style=\"font-weight: 400;\">Our analogy is, in fact, a story about a village set in the ancient era before things got all high tech and sophisticated. This village consisted of around 10 families. Some villagers grew crops, some hunted animals while some collected firewood. It was long before money came into existence. And so, the villagers employed a barter system of exchange- the hunter would give the farmer meat in exchange for rice and likewise among all the villagers. </span>\n\n<span style=\"font-weight: 400;\">This scheme worked just fine. But at times the farmer may not have the crop harvested yet. So in order to buy meat, he will have to make a promise to the hunter that he will give him a bag of rice once it is harvested. The hunter was okay with this as he trusted the farmer.</span>\n\n<span style=\"font-weight: 400;\">A lot of such promises were being made in the village. Trying to remember and keep these promises turned out to be cumbersome after a while. Consequently, people started disputing over promises that were never made or never kept.</span>\n\n<span style=\"font-weight: 400;\">As a solution to this problem, the villagers came up with an idea to appoint a person to keep track of all these promises. This person, let’s call him Mr Ledger, had a ledger book where he recorded each of these promises. The fulfilment of promises between parties was carried out according to the data in this ledger. </span>\n\n<span style=\"font-weight: 400;\">Unfortunately, this proved to be only a temporary solution to the villager’s problem. </span>\n\n<span style=\"font-weight: 400;\">As the ledger started filling up with promises, Mr.Ledger realized that he is crucial to the trade in the village and he started taking a commission for the service he was doing. </span>\n\n<span style=\"font-weight: 400;\">With time, Mr Ledger became very powerful and began to take bribe in order to corrupt and manipulate the data in the ledger on top of charging an exorbitant fee for his services. </span>\n\n<span style=\"font-weight: 400;\">The villagers grew disgruntled with this and sacked Mr Ledger. Instead of making another appointment to Mr Ledger’s post, the villagers decided to come up with another proposal.</span>\n\n<span style=\"font-weight: 400;\">Everyone in the village should keep a ledger. Every evening, there will be a gathering where all the promises that everyone makes will be noted down by everyone present into their ledgers.</span>\n\n<span style=\"font-weight: 400;\">A ‘<strong>Validation meeting</strong>’ will be conducted every week where each villager will read out the data in their ledger. </span>\n\n<span style=\"font-weight: 400;\">If the data is consistent in all ledgers, they all have come to an agreement and new entries will be validated and added.</span>\n\n<span style=\"font-weight: 400;\">In case of discrepancies, the data will be validated by first cross-referencing with all the ledgers. The data value which the majority of the ledger contains will be selected as the true value.</span>\n\n<span style=\"font-weight: 400;\">This is exactly how blockchain works. It keeps records of all transactions just like the ledger used by the villagers in our story. These transactions can be in the form of Bitcoins, money, goods or secure data. A copy of each block is retained by a large network of computers called nodes. Whenever a transaction is made each of these nodes check its validity. Once the transaction is validated by the majority of the nodes, it is added to the blockchain and cannot be modified. These blocks are then linked to prior entries in the chain with the help of a hash function.</span>\n\n<span style=\"font-weight: 400;\">Private keys and public keys are used for authentication and authorization purposes. Together they give a digital signature or unique identity to the user. Every transaction made will be tagged with a unique ID and a timestamp and will be broadcast to all members on the network.</span>\n\n<span style=\"font-weight: 400;\">As you can see, here <span style=\"color: #00ccff;\">the data is decentralised</span>. Blockchain employes a distributed system consisting of a peer-to-peer network of nodes to ensure that the authority to modify and access transactional information does not lie with one central authority (such as a government agency or a bank).</span>\n\n<span style=\"font-weight: 400;\">In addition to decentralization, <span style=\"color: #00ccff;\">blockchain offers the advantage of transparency</span>. Anyone can view its contents. Having so many eyes on it actually makes it more secure- any alteration made is bound to be noticed by someone on the network. </span>\n\n<span style=\"font-weight: 400;\">Blockchain helps to weed out the middlemen and make the transactions more transparent. </span>\n\n<strong><span style=\"color: #00ccff;\">A few parting words...</span></strong>\n\n<span style=\"font-weight: 400;\">This ingenious invention brought to the limelight by the group pseudo named Satoshi Nakamoto surely brings out the best of both internet and cryptography in building trust online. Despite a part of the population being sceptical about blockchain, it does have a promising future as a core payment facilitator.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with digital marketing. That’s all for now, cheers!</span>', 'Blockchain: Building Blocks of Trust', '', 'publish', 'open', 'open', '', 'blockchain-building-blocks-of-trust', '', '', '2019-01-31 17:12:27', '2019-01-31 11:42:27', '', 0, 'https://vividreal.com/?p=5379', 0, 'post', '', 0),
(5380, 7, '2019-01-31 16:10:37', '2019-01-31 10:40:37', '', 'Blockchain', '', 'inherit', 'open', 'closed', '', 'blockchain', '', '', '2019-01-31 16:10:37', '2019-01-31 10:40:37', '', 5379, 'http://localhost/vividreal/wp-content/uploads/2019/01/Blockchain.jpg', 0, 'attachment', 'image/jpeg', 0),
(5384, 8, '2019-01-31 17:40:40', '2019-01-31 12:10:40', '<span style=\"font-weight: 400;\">In a nutshell, the elimination of a landing page, the provision of a secure online environment, and a prefilled form are the elements of a successful Facebook Lead Generation campaign. For realtors and online real estate agencies, this could mean attracting need-driven traffic who can be promptly converted into customers.</span>\n\n<span style=\"font-weight: 400;\">Facebook lead generation ads are similar to ordinary ads except that it sports a Call To Action (CTA) button. These ads are shown to users based on 3 contributing factors namely interests, behaviors, and demographics. The core elements for the success of real estate ads on Facebook include targeting, campaign objectives, and the type of ad. </span>\n\n<span style=\"font-weight: 400;\">The vast behavioural data collected from specific users are exploited to provide laser focussed segmentation. The biggest challenge prior to these alterations by Facebook was that the user would be redirected to another landing page upon interacting with the advertisement. This would instill a sense of insecurity in potential customers making them reconsider their choice.</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, we’d love to help you out, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"font-weight: 400;\">The perks of Facebook lead generation ads are:</span>\n<ul>\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">It is simple to submit the relevant data.</span> Users are more likely to provide the data required since there is no time for second-guessing. In most scenarios, there exists no need to furnish further data like preferred area or pin code since Facebook itself fills in the required fields based on the information collected.</span></span></li>\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">The user does not have to leave Facebook.</span> The CTA element presents with a credentials box within Facebook itself. The elimination of a foreign landing page instills a sense of trust in the user. This increases conversion.</span></span></li>\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">Leads provided by Facebook are real and trustworthy.</span> Other sources present a large number of fake accounts and phone numbers. The frustration of sorting out the real ones is done away with. The ad is displayed only to the users who qualify as potential buyers through various focusing parameters and rigid algorithms that evaluate contexts like their location of requirement.</span></span></li>\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook also generates a list of <span style=\"color: #00ccff;\">“lookalike audience”</span> who have similar interests and intentions such as cost/rent amount, type of apartment, and location, thus expanding the prospective consumer base.</span></span></li>\n 	<li><span style=\"font-weight: 400;\">Leads can be accessed and<span style=\"color: #00ccff;\"> analyzed in real-time</span> through the realtor’s preferred mode of communication.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">The aspects of the real estate business that makes it an apt match for being advertised on facebook are plenty. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The visual appeal. Providing pictures or videos of the house or plot can charm the audience since seeing a great house incepts a desire to own one.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real estate is an investment that is extremely personal and emotional, and so is Facebook. The data gathered by Facebook is extremely sensitive since it pertains to the character of a person and thus the target audience chosen by Facebook will be much more relevant for conversions.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real estate business is executed perfectly on a local scale. The Facebook ad manager enables the realtor to target a particular location thus increasing chances of conversion. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Other general advantages of this lead generation method include the following:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is more cost effective than a traditional advertisement.</span></span></li>\n 	<li style=\"font-weight: 400;\">The massive amount of users layered on Facebook aids in creating brand awareness that extends beyond prospective customers.</li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apart from saving the user’s time in furnishing the required details, Facebook ads also save time for the agents in creating those ads. Preparing and managing your leads pertaining to different properties is much simpler compared with traditional ads.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The tools provided along with this service allows customizations to a large extent. Realtors can use this feature to gather specific information about the interested parties, enabling them to serve better based on their needs.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Facebook Lead Generation is one of the most proven and effective marketing tactics for any realtor. Targeting people based on their immediate wants is one of the major advantages of this method. Creating stunning lead generation ads and setting up provisions for real-time updates can revolutionize the real estate business.</span>\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Facebook for Realtors: The Value of Lead Generation', '', 'publish', 'open', 'open', '', 'facebook-for-realtors-the-value-of-lead-generation', '', '', '2019-01-31 17:40:40', '2019-01-31 12:10:40', '', 0, 'https://vividreal.com/?p=5384', 0, 'post', '', 0),
(5387, 7, '2019-01-31 17:39:40', '2019-01-31 12:09:40', '', 'Facebook-for-Realtors', '', 'inherit', 'open', 'closed', '', 'facebook-for-realtors', '', '', '2019-01-31 17:39:40', '2019-01-31 12:09:40', '', 5384, 'http://localhost/vividreal/wp-content/uploads/2019/01/Facebook-for-Realtors.jpg', 0, 'attachment', 'image/jpeg', 0);

INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5446, 7, '2019-02-26 11:48:34', '2019-02-26 06:18:34', '<strong>“Perception inspires belief, belief engenders behavior, and behavior spawns purchase.” </strong>\n\n<span style=\"font-weight: 400;\">That’s why branding (and rebranding) matters. Branding isn’t something you can quantify or point a finger and say “There it is”. Branding is how your company or product is perceived by an audience. Branding allows you to mold your customers’ insights about what your business is. Consequently, rebranding is one of the most solid investment you can make for your business. The major factors that determine if it is time to rebrand your business are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your competitive advantages become less eloquent.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your brand becomes too hard to comprehend because there is no focus.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your brand name, logo, and the company’s vision are no longer aligned.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your business model has been revamped.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have remodeled your business strategy.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have been merged or acquired.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your demographics have changed or you have expanded your geographic reach.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If a negative image has propped up from your current <a href=\"https://vividreal.com/why-your-brand-needs-a-style-guide/\">branding methodology</a>.</span></li>\n</ul>\nOh and if you need any kind of help with branding, talk to us. Let\'s work something out. <a href=\"https://vividreal.com/branding-solutions/\">Check us out here.</a>\n\n<span style=\"font-weight: 400;\">These are some of the looming reasons why rebranding might be in order for your business. If you have experienced any of the above drawbacks and have decided to rebrand, let us look at some motivations for investing in rebranding. Yes, rebranding MUST BE looked at as an investment and not an expenditure. Let us list out the 6 major positive implications of rebranding if done properly. </span>\n\n<img class=\"alignnone size-full wp-image-5449\" src=\"https://vividreal.com/wp-content/uploads/2019/02/Rebranding.png\" alt=\"\" width=\"404\" height=\"820\" />\n\n<span style=\"font-weight: 400;\">So now that we know when it is time to rebrand and what advantages it can do for your brand, let us look at how to actually do it; What work goes behind the process and how to properly implement it. The entire process can be segmented into 5 steps. These steps are part of a journey and do not come one after the other exactly. Some steps may need to be revisited depending on the outcome of the succeeding one. </span>\n\n<b>1)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">THE RESEARCH</span></b>\n\n<span style=\"font-weight: 400;\">Any initiative, branding or otherwise, is built on the foundations of good, insightful research. An evidence-based approach is apt for rebranding researches. A comprehensive understanding of the processes of your company at a granular level and the implications it has upon your audience is an inevitable necessity for the research. It also gives you an idea about where you stand amid the competition in your niche.</span>\n\n<b>2)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">THE STRATEGY</span></b>\n\n<span style=\"font-weight: 400;\">The psychological and behavioral undertone of your brand and its services need to be analyzed and aligned with your strategy implementations. Purpose, Vision, Mission, and Values are important terms to be considered, defined, and scrutinized while settling on a strategy. </span>\n\n<b>3)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">THE IDENTITY</span></b>\n\n<span style=\"font-weight: 400;\">Brand identity must not be a consequence of your logo, title, and tagline. On the contrary, your identity must be the tone of the design that goes into these. Your brand’s identity must be a visual treatment of its personality and purpose. It must be a by-product of the research and strategy planning that goes into rebranding. The elements of your identity will be explained later through another infographic.</span>\n\n<b>4)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">THE EXPRESSION</span></b>\n\n<span style=\"font-weight: 400;\">Expression is reflected in the instances of your brand’s interaction with the masses. The expression is the tune that the brand sings to the audience. It should capture the brand’s spirit and paint sceneries that aligns with the brand’s purpose. The expression should have the tempo of the brand’s personality.</span>\n\n<b>5)<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">THE ALIGNMENT</span></b>\n\n<span style=\"font-weight: 400;\">Although alignments of various kinds and degrees have been scattered throughout this article, true alignment is structured in branding efforts. It begins with the brand guideline that underlines each and every aspect that needs to be considered while rebranding. This will help both your employees and your customers to be in sync with the brand and have realistic clues as to what to expect. I used the term clues in order to highlight the importance of spontaneity and unexpected offers that you can indulge in, in order to make your brand more appealing.  </span>\n\n<span style=\"font-weight: 400;\">Now let us look at the major points that come under each of the steps under the process of rebranding.</span>\n\n<img class=\"alignnone size-full wp-image-5448\" src=\"https://vividreal.com/wp-content/uploads/2019/02/rebrand-process.png\" alt=\"\" width=\"762\" height=\"1536\" />\n\n<span style=\"font-weight: 400;\">Rebranding can tap into the unseen opportunities that lie within your business and enable you to effectively exploit it. It has become an integrated process that needs to be meticulously executed. Rebranding rejuvenates the brand. It is like starting over, but with a better understanding of your brand and the market. The bottom line is that rebranding is done for the sake of acknowledging the changing times. For the sake of innovation.</span>\n\nAs always, if you\'re looking to build a brand as unique as you, <a href=\"https://vividreal.com/branding-solutions/\">talk to us</a>. We\'d love to help.', 'Why Bother Re-Branding?', '', 'publish', 'open', 'open', '', 'why-bother-re-branding', '', '', '2019-02-26 11:48:34', '2019-02-26 06:18:34', '', 0, 'https://vividreal.com/?p=5446', 0, 'post', '', 0),
(5447, 7, '2019-03-04 11:51:05', '2019-03-04 06:21:05', '<span style=\"font-weight: 400;\">Have you noticed- we no longer send SMS text to communicate with each other unless of course there is an internet apocalypse or maybe you forgot to top up your data plan.</span>\n\n<span style=\"font-weight: 400;\">WhatsApp has become the go-to guy for all our messaging needs. All you need is an internet or wifi connection and WhatsApp lets you send messages, images, videos, make audio and video calls, share location and the list could go on. </span>\n\n<span style=\"font-weight: 400;\">Being a free app with such versatile features, it did not take WhatsApp long to emerge as the most popular messaging app with over 1500 million active users surpassing Facebook and WeChat messengers.</span>\n\n<span style=\"font-weight: 400;\">1500 million active users all in one place- doesn\'t that smell like a business opportunity lurking somewhere?</span>\n\n<span style=\"font-weight: 400;\">That\'s exactly what WhatsApp thought too when they came up with WhatsApp Business.</span>\n\n<span style=\"font-weight: 400;\">Businesses are looking for new ways to connect and interact with their customers and Whatsapp Business looks like an ideal place to get started. </span>\n\n<span style=\"font-weight: 400;\"> But then you might ask, why to explore new communication mediums when there are SMS and email channels?</span>\n\n<span style=\"font-weight: 400;\">The truth is, both of them have become corrupted by scams and spams and the legitimacy of these channels have become questionable to the ever-skeptical online user.</span>\n\n<span style=\"font-weight: 400;\">Apart from that, sending SMS incurs network operator charges that can add additional strain to your budget. </span>\n\n<span style=\"font-weight: 400;\">Likewise, emails too have become more like the snail mail of the digital era. Nobody likes waiting around for a reply. Consumers want a real-time response from the businesses they engage with.</span>\n\n<span style=\"font-weight: 400;\">That’s why the WhatsApp Business app is totally dope! </span>\n\n<span style=\"font-weight: 400;\">All business profiles are verified to prevent users from getting duped by impostors. A green tick mark on the profile indicates a verified profile. </span>\n\n<span style=\"font-weight: 400;\">In addition to solving trust issues, WhatsApp business provides a platform where business can interact with customers in a manner they have grown accustomed to.</span>\n\nBefore we move on, we know that social media marketing can be a little confusing. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to our awesome SMM</a> team to make sure your business is being marketed the best way possible!\n\n<span style=\"font-weight: 400;\">Here are a few ways you could use this handy app for leveraging your business:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promoting products with attractive offers</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Support </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get Feedback and reviews</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send reminders </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share demo or instruction videos</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get status updates on bookings and delivery</span></li>\n</ul>\n<span style=\"font-weight: 400;\">WhatsApp Business offers a handful of unique features that make it different from the regular WhatsApp, a few of which are listed below:</span>\n\n<span style=\"color: #00ccff;\"><b>Business Profile</b></span>\n\n<span style=\"font-weight: 400;\">Business profiles are designed to provide the key information that may be useful for the customer. A WhatsApp business profile includes the following details:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business category</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Description</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Address</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website link</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business hours</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email address</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Statistics</b></span>\n\n<span style=\"font-weight: 400;\">In contrast to personal profiles, WhatsApp business provides you with the numbers depicting messages sent, delivered, read and received.  These metrics are quite basic compared to Google Analytics reports, but still, they can give you a peek into how your communications efforts with customers are performing and make room for improving your strategies.</span>\n\n<span style=\"color: #00ccff;\"><b>Labels</b></span>\n\n<span style=\"font-weight: 400;\">Being a business, you might have to manage a lot of customer contacts. WhatsApp business’s Labels feature allows you to classify your chats and contacts based on where they are on the sales funnel such as new leads, awaiting payment, sales completed etc or some other category relevant to your business. Adding labels to chats makes it easier to track and organize your conversations with the customers. </span>\n\n<span style=\"color: #00ccff;\"><b>Automated messages</b></span>\n\n<span style=\"font-weight: 400;\">A prompt reply to a customer’s query could get your brand into his good books. But this is not always possible. Thankfully automated replies can take over and do this work for you.</span>\n\n<span style=\"font-weight: 400;\">WhatsApp Business supports three types of automated messages: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Away message</strong> - when you are away or not available for chat.</span></li>\n</ul>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">“Hey, I’m away right now. Will get in touch with you soon”</span></i></p>\n\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Greeting message</strong> -  for introducing your company to new customers.</span></li>\n</ul>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">“Welcome, we look forward to serving you on Whatsapp”</span></i></p>\n\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Quick replies</strong> - for replies that are frequently sent. All you have to do is press ‘/’ followed by the keyword and the predefined message will be sent to the customer.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">In addition to these, this multi-faceted app includes all the features of regular WhatsApp such as end-to-end encryption, groups and desktop version, making it ideal for small and medium businesses to engage with their customers on a whole new level.</span>\n\n<span style=\"font-weight: 400;\">And the best part is, it\'s free as long as you reply to the consumer within 24 hours. Isn\'t that a good enough reason to get started on WhatsApp Business? </span>\n\nAs always, if you need help with social media marketing, we\'re here for you. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to our SMM team today</a>.', 'What\'s Up with WhatsApp Business App', '', 'publish', 'open', 'open', '', 'whats-up-with-whatsapp-business-app', '', '', '2019-03-04 11:51:05', '2019-03-04 06:21:05', '', 0, 'https://vividreal.com/?p=5447', 0, 'post', '', 0),
(5448, 1, '2019-02-21 16:28:59', '2019-02-21 10:58:59', '', 'rebrand process', '', 'inherit', 'open', 'closed', '', 'rebrand-process', '', '', '2019-02-21 16:28:59', '2019-02-21 10:58:59', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/rebrand-process.png', 0, 'attachment', 'image/png', 0),
(5449, 1, '2019-02-21 16:29:01', '2019-02-21 10:59:01', '', 'Rebranding', '', 'inherit', 'open', 'closed', '', 'rebranding', '', '', '2019-02-21 16:29:01', '2019-02-21 10:59:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Rebranding.png', 0, 'attachment', 'image/png', 0),
(5451, 1, '2019-02-21 16:30:44', '2019-02-21 11:00:44', '', 'Rebranding', '', 'inherit', 'open', 'closed', '', 'rebranding-2', '', '', '2019-02-21 16:30:44', '2019-02-21 11:00:44', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Rebranding-1.png', 0, 'attachment', 'image/png', 0),
(5452, 1, '2019-02-21 16:30:45', '2019-02-21 11:00:45', '', 'Youtube-SEO', '', 'inherit', 'open', 'closed', '', 'youtube-seo', '', '', '2019-02-21 16:30:45', '2019-02-21 11:00:45', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Youtube-SEO.png', 0, 'attachment', 'image/png', 0),
(5459, 1, '2019-02-21 17:12:06', '2019-02-21 11:42:06', '', 'Whatsapp-API', '', 'inherit', 'open', 'closed', '', 'whatsapp-api', '', '', '2019-02-21 17:12:06', '2019-02-21 11:42:06', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Whatsapp-API.png', 0, 'attachment', 'image/png', 0),
(5461, 7, '2019-02-22 16:46:42', '2019-02-22 11:16:42', '<span style=\"font-weight: 400;\">If you are a B2B business, then you are just a few seconds away from realizing why LinkedIn Ads are the best when it comes to social media advertising. </span>\n\n<span style=\"font-weight: 400;\">The ginormous popularity that social media has garnered over the past decade has made it a hotspot for advertisers and marketers alike. </span>\n\n<span style=\"font-weight: 400;\">The options that these platforms present to promote companies online are quite diverse. Unfortunately, what most businesses do is that, without thinking much about which platform would be best for their ad campaigns, they go for the most popular one - Facebook.</span>\n\n<span style=\"font-weight: 400;\">It’s not like Facebook Ads do not do the trick but the game is different when you are a B2B business and not B2C.</span>\n\n<span style=\"font-weight: 400;\">B2B businesses often find it hard to make advertising on platforms such as Facebook and Instagram work well in their favour.</span>\n\nEnter LinkedIn Ads!\n\n<span style=\"font-weight: 400;\">Since its inception in 2012, LinkedIn’s user base has almost tripled. Now with over 300 million users worldwide, it has become a prominent platform where professionals network and do business. </span>\n\n<span style=\"font-weight: 400;\">The truth is, LinkedIn is not a place where you laze around scrolling aimlessly. It is a professional networking platform. </span>\n\n<span style=\"font-weight: 400;\">The users here are already in an ‘I’m gonna get some work done’ mode. And there you have the reason why advertising on LinkedIn will be a hit for B2B businesses.</span>\n\nBefore we move on, if you\'re looking to invest in LinkedIn ads, you might as well get some experienced digital marketers to help you out. This is where we come in. Our team of digital marketing wizards can ensure your ads get the best possible results. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>.\n\n<span style=\"font-weight: 400;\">Here are a few types of Ads that can be used for B2B advertising: </span>\n\n<span style=\"color: #00ccff;\"><b>Sponsored content</b></span>\n\n<span style=\"font-weight: 400;\">They work just like the Ads you find on other social media sites. It is placed as a native content in the news feed of the targeted audience with brand awareness or user engagement objectives. It consists of an image, headline, and description. </span>\n\n<span style=\"font-weight: 400;\">Another variant of Sponsored Content that can be used for generating leads is LinkedIn leads Ads. Here, it is possible to incorporate a lead generation form into the Ad, making it really convenient for the user as he is not directed to a landing page. On top of that, most of the fields in the forms will be pre-filled from the information from the user’s LinkedIn profile. </span>\n\n<span style=\"color: #00ccff;\"><b>Sponsored InMail</b></span>\n\n<span style=\"font-weight: 400;\">In this type of advertising, the Ad is delivered directly to the inbox of specific users. Sponsored Inmail Ads stand a better chance at being clicked and converted as the user gets notified when he gets a message. This message is usually highly personalized and targeted and sent to only the active profiles on LinkedIn. </span>\n\n<span style=\"font-weight: 400;\">These Ads are usually employed for promoting events or engaging with prospective customers. As in Sponsored Content Ads, lead forms can be inserted into these InMail ads for B2B lead generation.</span>\n\n<span style=\"color: #00ccff;\"><b>Text  Ads</b></span>\n\n<span style=\"font-weight: 400;\">Text Ads on LinkedIn are very similar to Google search Ads. They are very easy to create and are used for precise targeting of specific B2B audiences.</span>\n\n<img class=\"alignnone wp-image-5476 \" src=\"https://vividreal.com/wp-content/uploads/2019/02/Untitled-2.png\" alt=\"\" width=\"469\" height=\"75\" />\n\n<span style=\"font-weight: 400;\">As more clear-cut information is available about your prospective clients such as their industry, size of the company, geography etc., it is now possible for your Ads to get to the right audience by targeting based on these demographics. </span>\n\n<span style=\"font-weight: 400;\">The targeting is spot-on with proactive account-based marketing. It is vastly different from the common retargeting strategy. Here, you get to fine tune and get your ad across to those people in the organization who are actually involved in the purchase decision-making.</span>\n\nIt’s a pay-per-click  Ad people! We don’t want to waste budget showing the ads to people who click only out of curiosity and don’t have the authority to make a purchase.\n\n<span style=\"font-weight: 400;\">Like with Google Ads, LinkedIn also provides analytical data that give valuable insights about the type of people/ organizations visiting your website. An insight tag which is a snippet of code that is added to the website (similar to a Facebook pixel) lets you take a look at the demographics of your website visitors. </span>\n\n<span style=\"font-weight: 400;\">Another advantage of LinkedIn Ads is that not a lot of Ads are posted here. Therefore, the competition is less fierce and your Ad has better chances of getting noticed by the right crowd. </span>\n\n<span style=\"font-weight: 400;\">For most brands, LinkedIn might not the first choice when it comes to social media advertising. This is mainly because LinkedIn Ads come at a cost. And this cost is quite steep. But, advertising on LinkedIn promises high quality leads with better prospects for conversion compared to any other platform.</span>\n\nAs always, we\'d be more than happy to help you out with your ad campaigns. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here.</a>', 'LinkedIn Ads for B2B Marketing', '', 'publish', 'open', 'open', '', 'linkedin-ads-for-b2b-marketing', '', '', '2019-02-22 16:46:42', '2019-02-22 11:16:42', '', 0, 'https://vividreal.com/?p=5461', 0, 'post', '', 0),
(5462, 1, '2019-02-21 17:14:24', '2019-02-21 11:44:24', '', 'Linkedin', '', 'inherit', 'open', 'closed', '', 'linkedin', '', '', '2019-02-21 17:14:24', '2019-02-21 11:44:24', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Linkedin.png', 0, 'attachment', 'image/png', 0),
(5465, 1, '2019-02-21 17:29:18', '2019-02-21 11:59:18', '', '7317072266_68bc7ea558_b', '', 'inherit', 'open', 'closed', '', '7317072266_68bc7ea558_b', '', '', '2019-02-21 17:29:18', '2019-02-21 11:59:18', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/7317072266_68bc7ea558_b.jpg', 0, 'attachment', 'image/jpeg', 0),
(5470, 1, '2019-02-21 17:40:51', '2019-02-21 12:10:51', '', 'Untitled', '', 'inherit', 'open', 'closed', '', 'untitled', '', '', '2019-02-21 17:40:51', '2019-02-21 12:10:51', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Untitled-e1550751193369.png', 0, 'attachment', 'image/png', 0),
(5473, 1, '2019-02-21 17:45:13', '2019-02-21 12:15:13', '', 'Untitled', '', 'inherit', 'open', 'closed', '', 'untitled-6', '', '', '2019-02-21 17:45:13', '2019-02-21 12:15:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Untitled-1-e1550751434605.png', 0, 'attachment', 'image/png', 0),
(5476, 1, '2019-02-21 17:47:57', '2019-02-21 12:17:57', '', 'Untitled', '', 'inherit', 'open', 'closed', '', 'untitled-9', '', '', '2019-02-21 17:47:57', '2019-02-21 12:17:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Untitled-2.png', 0, 'attachment', 'image/png', 0),
(5481, 7, '2019-03-29 16:44:17', '2019-03-29 11:14:17', '<span style=\"font-weight: 400;\">We all might have caught a whiff of the Despacito frenzy that spread on YouTube with the music video surpassing 1 billion views in just 97 days of its release. It still remains as one of the most watched videos on YouTube. </span>\n\n<span style=\"font-weight: 400;\">This colossal number of views mean that a lot of eyeballs are glued on to YouTube for significant periods of time.</span>\n\n<span style=\"font-weight: 400;\">The world’s second largest search engine is more than just an online concert hall for Latin music; it is also an ideal place for marketers to promote their brand. </span>\n\n<span style=\"font-weight: 400;\">Advertising on YouTube offers the advantage of enormous reach coupled with better targeting and higher conversion rates.  </span>\n\n<span style=\"font-weight: 400;\">All these could work in your favor only if the Ad you create can engage and sway the audience. Now that’s a good topic for another article, but today let’s take a look at the various YouTube ad formats and where they can be used.</span>\n\nYou should also check out our article on <a href=\"https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/\">promoting your YouTube channel</a>. And if you need help with paid campaigns (video ads) on YouTube, you\'ll love our digital marketing team! <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>.\n\n<span style=\"font-weight: 400;\">The following are the three main types of YouTube Ads:</span>\n\n<span style=\"color: #00ccff;\"><b>TrueView Ads</b></span>\n\n<span style=\"font-weight: 400;\">The viewer can either choose to watch these Ads or not. Therefore, there is no limit on the length of the video enabling brands to get creative in telling their story. </span>\n\n<span style=\"font-weight: 400;\">According to Google, it so happens that millions of people actually view these ads and are 10 times more likely to become a subscriber of that channel or share its content. </span>\n\n<span style=\"font-weight: 400;\">These Ads allow targeting based on demographics, interests and topics. </span>\n\n<span style=\"font-weight: 400;\">TrueView Ads are the preferred option for most advertisers as it is cost effective- you have to pay for the Ad only if someone chooses to view it. </span>\n\n<span style=\"font-weight: 400;\">They can be further classified into two:</span>\n<p style=\"padding-left: 30px;\"><b>Skippable in-stream Ads</b></p>\n<span style=\"font-weight: 400;\">In-stream ads are shown at the beginning or during video playback and can be skipped after 5 seconds. The advertiser will be billed only if the viewer interacts with the ad elements or watches it for 30 seconds or towards completion, whichever comes earlier.</span>\n<p style=\"padding-left: 30px;\"><b>Video discovery Ads</b></p>\n<span style=\"font-weight: 400;\">These ads can be seen when you search on Youtube. Suppose you enter ‘SEO tips’ into the search box. The first few videos on the result page will be labelled Ad. These are video discovery Ads and are used for increasing brand awareness.  </span>\n\n<img class=\"alignnone wp-image-5484\" src=\"https://vividreal.com/wp-content/uploads/2019/02/seo-tips-300x124.png\" alt=\"\" width=\"500\" height=\"207\" />\n\n<span style=\"color: #00ccff;\"><b>Non-skippable in-stream Ads</b></span>\n\n<span style=\"font-weight: 400;\">Here, the viewer has no choice but to watch the ad to completion in order to continue watching the original video. These disruptive ads are quite unfortunate for the viewers but advertisers can benefit from it by making sure that their ad gets seen. They can be 15 - 20 seconds long and the cost is calculated per thousand impressions (CPM).</span>\n\n<span style=\"font-weight: 400;\">Non-skippable ads are aimed at achieving brand awareness and reach goals.</span>\n\n<span style=\"color: #00ccff;\"><b>Bumper Ad</b></span>\n\n<span style=\"font-weight: 400;\">Bumper Ads convey a short and concise message about the brand. The ad length is less than 6 seconds and they are non-skippable. The bidding is CPM and these ads are used to extend brand reach or in tandem with TrueView ads to augment its impact. </span>\n\n<span style=\"font-weight: 400;\">Apart from these, </span><b>Desktop Video Masthead</b><span style=\"font-weight: 400;\"> is a type of ad that can be found on the YouTube homepage. This ad is significantly different from the others in the sense that they are not targeted towards a particular audience; only the preferred country where the Ad will be shown can be selected.</span>\n\n<span style=\"font-weight: 400;\"> To run a campaign with video masthead, you need to first contact a Google sales representative. They are bought on a cost per day basis with the objective of maximizing brand exposure by marketers who have an extravagant Ad budget.</span>\n\n<img class=\"alignnone wp-image-5490\" src=\"https://vividreal.com/wp-content/uploads/2019/02/masthead-300x85.png\" alt=\"\" width=\"500\" height=\"142\" />\n\n<span style=\"font-weight: 400;\">In addition, YouTube supports other Ad formats such as overlay ads, sponsored cards and display Ads.</span>\n\n<b>Overlay Ads</b><span style=\"font-weight: 400;\"> can be a text or an image or both and they pop up at the bottom of the video window when the video starts playing. It is not an obstructive ad and the viewer can close it by clicking on the ‘X’ button. The advertiser will be billed only if the viewer clicks on the Ad and navigates to a landing page that lies outside YouTube. </span>\n\n<b>Display Ads </b><span style=\"font-weight: 400;\">can also be found alongside overlay ads and this space is usually allocated to the same advertiser. They are available only for desktop site and are placed to the top right of the feature video.</span>\n\n<span style=\"font-weight: 400;\">Unlike display Ads,</span><b> Sponsored Cards</b><span style=\"font-weight: 400;\"> are usable on both mobile and desktop. These cards show promotional information related to the feature video and will be visible for a designated period of time following which they can be viewed by clicking on the ‘i’ icon at the top right corner of the video. </span>\n\n<span style=\"font-weight: 400;\">A new format that became trending in 2018 was the TrueView for Action Ads. In contrast to creating brand awareness like the other ads on YouTube, these ads aim at bringing about a direct action from the viewers by incorporating a CTA into the video ad. The viewer can be prompted to take a specific action such as check out the product details page, share contact information, sign up etc. </span>\n\n<span style=\"font-weight: 400;\">TrueView for action campaigns are made with the objective of generating leads, conversions or boosting website traffic.</span>\n\n<span style=\"font-weight: 400;\">YouTube presents advertisers with an array of ad formats to choose from. Even though creating video requires a lot more effort when compared with text or image ads, advertisers are keen on making the switch towards more video content in pursuit of better engagement from the right audience.</span>\n\nThinking of launching an ad on YouTube? Our digital marketing team can make sure that your ads are getting the best results. Seriously. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us today</a>.', 'YouTube: Your Next Big Advertising Platform', '', 'publish', 'open', 'open', '', 'youtube-your-next-big-advertising-platform', '', '', '2019-03-29 16:44:17', '2019-03-29 11:14:17', '', 0, 'https://vividreal.com/?p=5481', 0, 'post', '', 0),
(5482, 1, '2019-02-28 10:56:43', '2019-02-28 05:26:43', '', 'Video discovery ads', '', 'inherit', 'open', 'closed', '', 'video-discovery-ads', '', '', '2019-02-28 10:56:43', '2019-02-28 05:26:43', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Video-discovery-ads.png', 0, 'attachment', 'image/png', 0),
(5483, 1, '2019-02-28 11:02:32', '2019-02-28 05:32:32', '', 'new video discovery ad', '', 'inherit', 'open', 'closed', '', 'new-video-discovery-ad', '', '', '2019-02-28 11:02:32', '2019-02-28 05:32:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/new-video-discovery-ad.png', 0, 'attachment', 'image/png', 0),
(5484, 1, '2019-02-28 11:14:50', '2019-02-28 05:44:50', '', 'seo tips', '', 'inherit', 'open', 'closed', '', 'seo-tips', '', '', '2019-02-28 11:14:50', '2019-02-28 05:44:50', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/seo-tips.png', 0, 'attachment', 'image/png', 0),
(5485, 7, '2019-03-01 10:42:41', '2019-03-01 05:12:41', '<span style=\"font-weight: 400;\">Let me paint you a scenario. A true one. I am browsing. I land on a page and immediately realize that it does not provide any information that I require. As soon as I THINK about leaving it, the page shows some sort of pop-up along with a CTA (Call-To-Action). Yes. That’s right. I just have to THINK about exiting. Insane right? </span>\n\n<span style=\"font-weight: 400;\">So what’s going on? Have our technological overlords tapped into the sorcery of mindreading? Has the amount of sensitive information we have been providing to our rectangular confidants become sufficient to anticipate our next move?  No. It’s just that our fellow human beings, have tapped into the phenomenon of “cursor-movement reading”.</span>\n\nBefore we move on, if you\'d like to implement pop-ups on your page, our web developers would do a marvellous job. Talk to us. Check us out <a href=\"https://vividreal.com/web-development/\">here</a>.\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>How does it work?</strong></span>\n\n<span style=\"font-weight: 400;\">I am sure you must have experienced such pop-ups too. These are called “Exit Intent Pop-ups”. Quite literally these pop-ups pop up as soon as we decide to leave a particular page. But how? By tracking the movement of our cursor. The pop-up is triggered as soon as the cursor leaves the active area of the page.</span>\n\n<span style=\"font-weight: 400;\">Active areas of any page include the content window. It is where the elements that are unique to the webpage are shown. Any other elements or add-ons added on your screen including the search bar, toolbar et cetera come under the static regions of the page. The following is an example of an exit intent pop-up used in the site </span><a href=\"http://www.newsoftwaremarketing.com\"><span style=\"font-weight: 400;\">www.newsoftwaremarketing.com</span></a><span style=\"font-weight: 400;\"> . Notice how the mere movement of my cursor away from the active area prompts the pop-up. </span>\n\n<img class=\"alignnone size-full wp-image-5487\" src=\"https://vividreal.com/wp-content/uploads/2019/02/GIF.gif\" alt=\"\" width=\"600\" height=\"325\" />\n\n<span style=\"font-weight: 400;\">This technology is really useful to reduce bounce rates. It identifies the precise instant that a visitor intends to leave the page, based on his/her activities and presents them with an incentive to stay. It is also seen that these pop-ups result in <a href=\"https://vividreal.com/optimizing-content-for-better-conversions/\">better conversions</a> than other kinds.</span>\n\n<span style=\"font-weight: 400;\">A drawback is that it cannot be tracked and done on mobile devices. But marketers and coders have worked in cahoots to contemplate and implement on-load, on-click, and on-scroll pop-ups which are quite similar. </span>\n\n<span style=\"font-weight: 400;\">So what are the different applications of these popups? What purposes can it perfect? </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>A list of 20 distinct themes of exit-intent popups</strong></span>\n\n<span style=\"font-weight: 400;\"><strong>1)</strong>Subscription to newsletters.</span>\n\n<span style=\"font-weight: 400;\"><strong>2)</strong>Reducing cart abandonment.</span>\n\n<span style=\"font-weight: 400;\"><strong>3)</strong>Free reports.</span>\n\n<span style=\"font-weight: 400;\"><strong>4)</strong>Feedback intended pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>5)</strong><a href=\"https://vividreal.com/social-media-up-close/\">Social media</a> pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>6)</strong>Free demo for product or service.</span>\n\n<span style=\"font-weight: 400;\"><strong>7)</strong>New product or service introduction.</span>\n\n<span style=\"font-weight: 400;\"><strong>8)</strong>Cards with contact details.</span>\n\n<span style=\"font-weight: 400;\"><strong>9)</strong>Pop-ups encouraging app downloads.</span>\n\n<span style=\"font-weight: 400;\"><strong>10)</strong>Discussion forums.</span>\n\n<span style=\"font-weight: 400;\"><strong>11)</strong>Exclusive clubs.</span>\n\n<span style=\"font-weight: 400;\"><strong>12)</strong>Discount coupons and vouchers.</span>\n\n<span style=\"font-weight: 400;\"><strong>13)</strong>Offering a support ticket.</span>\n\n<span style=\"font-weight: 400;\"><strong>14)</strong>Discount for the next purchase.</span>\n\n<span style=\"font-weight: 400;\"><strong>15)</strong>Taking surveys.</span>\n\n<span style=\"font-weight: 400;\"><strong>16)</strong>Related products and services displaying.</span>\n\n<span style=\"font-weight: 400;\"><strong>17)</strong>Notifications (“first to know”)</span>\n\n<span style=\"font-weight: 400;\"><strong>18)</strong>Setting reminders to come back to the page.</span>\n\n<span style=\"font-weight: 400;\"><strong>19)</strong>Video pop-ups.</span>\n\n<span style=\"font-weight: 400;\"><strong>20)</strong>Providing PDF versions of the post.</span>\n\n<span style=\"font-weight: 400;\">These are just some ideas on how to engage with the viewers using exit-intent pop-ups. Let us now look at a few websites using this particular pop-up.</span>\n\n&nbsp;\n\n<a href=\"http://www.optinmonster.com\"><span style=\"font-weight: 400;\">www.optinmonster.com</span></a>\n\n<img class=\"alignnone wp-image-5488 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/optin-monster-1024x367.png\" alt=\"\" width=\"840\" height=\"301\" />\n\n&nbsp;\n\n<a href=\"http://www.bettymeansbusiness.com\"><span style=\"font-weight: 400;\">www.bettymeansbusiness.com</span></a>\n\n<img class=\"alignnone wp-image-5486 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/bettymeansbusiness-1024x513.png\" alt=\"\" width=\"840\" height=\"421\" />\n\n&nbsp;\n\n<a href=\"http://www.xeroshoes.com\"><span style=\"font-weight: 400;\">www.xeroshoes.com</span></a>\n\n<img class=\"alignnone wp-image-5489 size-large\" src=\"https://vividreal.com/wp-content/uploads/2019/02/xeroshoes-1024x502.png\" alt=\"\" width=\"840\" height=\"412\" />\n\n<span style=\"font-weight: 400;\">However, like everything under the bright blue sky, these pop-ups has its share of haters. It can be annoying at times. But as marketers, you have to give it a shot. Audiences’ attention span is very short. “I came, I saw, I conquered” is a thing of the past. Nowadays, “They land, they see, they leave”. And the ones who leave seldom return. </span>\n\n<span style=\"font-weight: 400;\">So what do we do? What exact action do we take when they decide to leave? 3 scenarios flash across the mind. One, You accept your fate and gloomily watch them leave. Two, you wake up that optimist within you and hope they return. Or three, you give it a final shot and convince them to stay a bit more. Convince them that you have more to offer. Convince them that you are worth their time.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><strong>Optimizing the Pop-up</strong></span>\n\n<span style=\"font-weight: 400;\">In order to make the most out of the third scenario, there are certain optimization techniques to indulge in. Just like any other element of digital marketing, exit intent pop-ups need to be optimized. It is not for everyone. </span>\n\n<span style=\"font-weight: 400;\">Few points to consider in order to optimize your pop-up are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target granularly. Your offer must resonate only with your specific audience.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it attractive. Obviously. Nobody wants to look at anything ugly. An important factor is to make a design similar to your website’s design. This increases authenticity.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/copywriting-the-art-of-selling-with-words/\">Compelling copies</a> convert. Readers should not be made to rack their brains to understand the <a href=\"https://vividreal.com/the-secrets-of-writing-google-ads-copy-that-sells/\">copy</a>. Make it as simple, actionable, and legible as possible.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the CTA irresistible. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it waggish. Add a quiz or other elements that render the pop-up more interactive.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/test-the-waters-using-a-b-testing-for-your-design/\">A/B testing</a> can also help determine the right alternative to consider.   </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Armed with this information now let’s set out to make the most compelling, clean, and enticing exit intent pop-up there ever was or there ever will be. If you need any help, <a href=\"https://vividreal.com/web-development/\">talk to our web development team</a>. We\'d love to help!</span>', 'Exit Intent Pop-Ups: Your last chance to make a user convert.', '', 'private', 'open', 'open', '', 'exit-intent-pop-ups-your-last-chance-to-make-a-user-convert', '', '', '2019-03-01 10:42:41', '2019-03-01 05:12:41', '', 0, 'https://vividreal.com/?p=5485', 0, 'post', '', 0),
(5486, 1, '2019-02-28 11:20:30', '2019-02-28 05:50:30', '', 'bettymeansbusiness', '', 'inherit', 'open', 'closed', '', 'bettymeansbusiness', '', '', '2019-02-28 11:20:30', '2019-02-28 05:50:30', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/bettymeansbusiness.png', 0, 'attachment', 'image/png', 0),
(5487, 1, '2019-02-28 11:20:32', '2019-02-28 05:50:32', '', 'GIF', '', 'inherit', 'open', 'closed', '', 'gif', '', '', '2019-02-28 11:20:32', '2019-02-28 05:50:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/GIF.gif', 0, 'attachment', 'image/gif', 0),
(5488, 1, '2019-02-28 11:20:33', '2019-02-28 05:50:33', '', 'optin monster', '', 'inherit', 'open', 'closed', '', 'optin-monster', '', '', '2019-02-28 11:20:33', '2019-02-28 05:50:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/optin-monster.png', 0, 'attachment', 'image/png', 0),
(5489, 1, '2019-02-28 11:20:35', '2019-02-28 05:50:35', '', 'xeroshoes', '', 'inherit', 'open', 'closed', '', 'xeroshoes', '', '', '2019-02-28 11:20:35', '2019-02-28 05:50:35', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/xeroshoes.png', 0, 'attachment', 'image/png', 0),
(5490, 1, '2019-02-28 11:20:36', '2019-02-28 05:50:36', '', 'masthead', '', 'inherit', 'open', 'closed', '', 'masthead', '', '', '2019-02-28 11:20:36', '2019-02-28 05:50:36', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/masthead.png', 0, 'attachment', 'image/png', 0),
(5503, 1, '2019-03-01 09:42:12', '2019-03-01 04:12:12', '', 'Exit-Intent-Pop-ups', '', 'inherit', 'open', 'closed', '', 'exit-intent-pop-ups', '', '', '2019-03-01 09:42:12', '2019-03-01 04:12:12', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Exit-Intent-Pop-ups.jpg', 0, 'attachment', 'image/jpeg', 0),
(5508, 1, '2019-03-07 11:09:56', '2019-03-07 05:39:56', '', 'Content Marketing Funnel', '', 'inherit', 'open', 'closed', '', 'content-marketing-funnel-3', '', '', '2019-03-07 11:09:56', '2019-03-07 05:39:56', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Content-Marketing-Funnel-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(5509, 1, '2019-03-07 11:10:46', '2019-03-07 05:40:46', '', 'Content Marketing Tools that Matter', '', 'inherit', 'open', 'closed', '', 'content-marketing-tools-that-matter-2', '', '', '2019-03-07 11:10:46', '2019-03-07 05:40:46', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Content-Marketing-Tools-that-Matter-1.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5511, 8, '2019-03-12 17:00:05', '2019-03-12 11:30:05', '<span style=\"font-weight: 400;\">Amazon founder and CEO, Jeff Bezos was recently announced the World’s Richest Man. He is richer than he has ever been and certainly richer than anyone is right now. From an e-commerce bookstore run from a garage to multi-national <a href=\"https://vividreal.com/ecommerce-conversion-techniques-to-take-your-business-to-new-heights/\">e-commerce</a>, artificial intelligence, and cloud computing-based tech company, Amazon has come a long way since its launch in 1995 conquering several business vistas and is still on the quest.</span>\n\n<span style=\"font-weight: 400;\">Obviously, Bezos has some sorcery linked to his success and Amazon’s magnificent growth right? False. The secret formula to Amazon’s success lies in its “early into the market” advantage and out of the box digital marketing strategies. Jeff Bezos was also extremely intuitive of the future of the digital marketplace and planned his strategies accordingly. 5 intelligent marketing strategies Bezos utilized are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An extensive range of provisions.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer-friendly, intuitive, and attractively designed user interface.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using affiliate products and resources to maximum advantage.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exploiting existing systems of communication while respecting the future.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding and acknowledging behavioral patterns and universal psychology.</span></li>\n</ul>\nBefore we move on, if you need to discuss digital marketing strategies for your business, let\'s talk. We have a great digital marketing team, and we\'d love to help you. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us here</a>.\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>SEGMENTATION</b></span>\n\n<span style=\"font-weight: 400;\">Another advantageous move Amazon made was to target demographics and psychographics in a circumstantial manner. Segmentation was not done based on the users’ interests but rather on a predictive degree based on their actions. This granular targeting approach yielded them the fortune of long-term, valuable customers.</span>\n\n<span style=\"font-weight: 400;\">Successful digital campaign implementations aside, another major contributing factor to Amazon’s success, obviously, is its titanic expenditure on paid search and other digital channels. In 2017, Amazon upped its marketing earmark to $10.070 billion ( a 39.2% increase). </span>\n\n<span style=\"font-weight: 400;\">This move cannot be degraded by calling it an expenditure because it turned out to be a profound investment that helped the retailing giant account for 44% of the e-commerce sales in the United States (according to One Click Retail statistics). </span>\n\n<span style=\"font-weight: 400;\">This tactic allowed Amazon to always show up whenever a user planned a purchase and turned to Google for it. The massive budget was flowing through Google’s text ads and it is by no luck but pure planning that Bezos was one of the earliest investors in Google too ($250,000 in 1998 which values over 3.1 Billion now).</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>EMAIL MARKETING</b></span>\n\n<span style=\"font-weight: 400;\">Amazon also employs a trailblazing <a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\">email marketing strategy</a>. The emails sent are laser focused to the right consumers at the right time. For instance, on Black Friday, a couple of years back, the company sent 52 themed email campaigns. According to ‘eDataSource’, this number was far less than the 119 it had sent the previous year. </span>\n\n<span style=\"font-weight: 400;\">This strategy doubled the email open rate, with a result of 60% conversions. Again, this result was churned out of the magnanimous investments Amazon made to employ email marketers who had the knowledge and an innovative attitude towards achieving the target. </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>SOCIAL MEDIA MARKETING</b></span>\n\n<span style=\"font-weight: 400;\">An exemplary strategy is showcased in Amazon’s <a href=\"https://vividreal.com/social-media-up-close/\">Social Media Marketing techniques</a>. The foundation of their SMM strategy is to inspire customers to buy i.e. instilling an ambiguous sense of need and then catering to it. The retail giant’s social media presence is decorated with a personal touch. </span>\n\n<span style=\"font-weight: 400;\">Every query, review, and opinion, negative or positive, is immediately acknowledged and responded to. Amazon’s Facebook page is instrumental in direct marketing too with relevant suggestions and purchase ideas. </span>\n\n<span style=\"font-weight: 400;\">Its Twitter handle, on the other hand, is primarily concerned with Content Marketing. Amazon’s Twitter base engages its customers in quality content and discussions and nurtures the community with the ultimate aim of nourishing its additional services such as Amazon Prime and Amazon Music. The personal texture in Amazon’s response, for instance, the responder signing off with their first name, is what engages the audience at a deeper level.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>UPSELLING</b></span>\n\n<span style=\"font-weight: 400;\">The online selling tactics are always adhering to the up-selling model for Amazon. Customer engagement at every level is valued immensely. Reviews are a main feature of Amazon. Providing user reviews act as a trigger for purchase. Amazon engages the users in reading reviews and making an informed decision for their next purchase and then guides them through the process of placing an order in a user-friendly manner. </span>\n\n<span style=\"font-weight: 400;\">Further, the algorithm shows a section dedicated to “People who bought this also bought….” and shows complementary products, thus instigating further purchase intent before the customer even leaves the page.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>THE MAGICAL MIX</b></span>\n\n<span style=\"font-weight: 400;\">The basic marketing mix of Amazon includes the fundamental 4 P’s. Product, Place, Price, and Promotion. To gain an edge in its presence and offerings, Amazon acquired several start-ups including Audible, IMDB, and Zappos at low costs in order to provide a better customer experience through existing technologies. This also helped Amazon to eliminate competing profit models.</span>\n\n<span style=\"font-weight: 400;\">Substantial product offerings also helped Amazon to keep its product prices low, thus tempting its customers to come back. Amazon enjoyed over 50% repeat buyers at any given time. </span>\n\n<span style=\"font-weight: 400;\">Adding to the 4 Ps, Bezos was also cautiously implementing the 4 Cs. Customer Value, Cost, Convenience, and Communication.</span>\n\n<img class=\"alignnone size-full wp-image-5512\" src=\"https://vividreal.com/wp-content/uploads/2019/03/4p-4c.png\" alt=\"\" width=\"352\" height=\"282\" />\n\n<span style=\"font-weight: 400;\">Apart from the promotional and communication techniques which were discussed above, the products obviously translated to customer values through their out-of-the-box advertising strategies. They catered to every international and local occasion. </span>\n\n<span style=\"font-weight: 400;\">With regular promotions and offers, the prices were extremely competitive. The convenience of shopping was unmatched. No need to even leave your home. How convenient is that? It is almost inappreciable because we are taking it for granted these days.   </span>\n\n<span style=\"font-weight: 400;\">It would be impossible to copy the exact strategy and be successful in today’s different and volatile market. But there are few timeless lessons we can infer from Bezos’ story. </span>\n\n<span style=\"font-weight: 400;\">Understanding your target audience would be lesson number one. Amazon’s behavior tracking algorithms are deployed to perfection at a granular level. Another element of Amazon’s success lies in the art of content creation. </span>\n\n<span style=\"font-weight: 400;\">Reliable, relevant and transparent content provided in the form of appealing product descriptions and user reviews were influential in customer engagement and trust building. The bottom line is that, once you reach out effectively to the apt audience and manage to convert them, then the customer experience and satisfaction are all that matters.</span>\n\n<a href=\"https://vividreal.com/digital-marketing/\">Talk to our digital marketing experts</a> if you want to take your ad campaigns to the next level!', 'Digital Marketing Strategies of the World\'s Richest Man', '', 'publish', 'open', 'open', '', 'digital-marketing-strategies-of-the-worlds-richest-man', '', '', '2019-03-12 17:00:05', '2019-03-12 11:30:05', '', 0, 'https://vividreal.com/?p=5511', 0, 'post', '', 0),
(5512, 1, '2019-03-12 15:21:00', '2019-03-12 09:51:00', '', '4p 4c', '', 'inherit', 'open', 'closed', '', '4p-4c', '', '', '2019-03-12 15:21:00', '2019-03-12 09:51:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/4p-4c.png', 0, 'attachment', 'image/png', 0),
(5513, 1, '2019-03-12 15:21:33', '2019-03-12 09:51:33', '', 'Digital Marketing Strategies of the World\'s Richest Man', '', 'inherit', 'open', 'closed', '', 'digital-marketing-strategies-of-the-worlds-richest-man', '', '', '2019-03-12 15:21:33', '2019-03-12 09:51:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/Digital-Marketing-Strategies-of-the-Worlds-Richest-Man.jpg', 0, 'attachment', 'image/jpeg', 0),
(5517, 8, '2019-03-18 11:13:20', '2019-03-18 05:43:20', '<span style=\"font-weight: 400;\">“Time is Money” said Benjamin Franklin in his book titled \'Advice to a Young Tradesman\' back in the early 1900s. The phrase has stuck with us, especially within the business circles where every hour spent being unproductive is money lost. </span>\n\n<span style=\"font-weight: 400;\">Time-saving has always been at the top of our list ever since the industrial revolution. Machines came into existence to get more work done in less time making our lives more convenient. </span>\n\n<span style=\"font-weight: 400;\">The dawn of the digital era saw a new dimension of convenience for the online user ranging from shopping for anything under the sun while sitting at home to finding their soulmate by simply swiping right on a smartphone screen. </span>\n\n<span style=\"font-weight: 400;\">Apps have become an integral part of our existence now. There is an app for every little thing you could do offline or online on any digital device. </span>\n\n<span style=\"font-weight: 400;\">In spite of all that, businesses are still looking for means to improve their productivity by automating mundane and repetitive tasks.</span>\n\n<span style=\"font-weight: 400;\">Consider the case where a startup business with not much workforce needs to get all the email address from email inquiries to be copied to a spreadsheet. Instead of assigning this task to someone, it would save a lot of time if there was a means by which Gmail and Excel could communicate.  </span>\n\n<span style=\"font-weight: 400;\">Zapier performs exactly this. It is an API(Application Program Interface) that brings together over 1000 applications and provides a platform where these apps can talk to each other in order to perform customized functions. </span>\n\n<span style=\"font-weight: 400;\">These automation functions are called ‘zaps’. </span>\n\n<span style=\"font-weight: 400;\">It like zap! - and boom your emails are neatly copied into a spreadsheet document.</span>\n\n<span style=\"font-weight: 400;\">Or you can save your email attachments to cloud in a jiffy skipping through the manual downloading and uploading process. </span>\n\n<span style=\"font-weight: 400;\">There is no limit on the functionalities that can be carried out with the help of this versatile app. Zapier co-founder and CEO Wade Foster himself attests to this fact in his statement - “</span><i><span style=\"font-weight: 400;\">The only limit to what you are able to streamline with Zapier is your own imagination</span></i><span style=\"font-weight: 400;\">”.</span>\n\n<span style=\"font-weight: 400;\">You don’t even have to rely on a programmer for your automation.</span>\n\n<span style=\"font-weight: 400;\">Zapier is your very own DIY custom software development app.</span>\n\n<span style=\"font-weight: 400;\">Automations or zaps as they are called consists of <strong>Actions</strong> associated with <strong>Triggers</strong> that are present on the apps you want to integrate it with.</span>\n\n<span style=\"font-weight: 400;\">In the above example of uploading attachments to cloud, the trigger is an attachment being received on Gmail and the action corresponding to it is uploading the file to Dropbox.</span>\n\n<span style=\"font-weight: 400;\">Every few seconds, Zapier checks for triggers from your apps and promptly performs the desired action.</span>\n\n<span style=\"font-weight: 400;\">Zap implementation is quite simple and it has become simpler with Pre-built Zaps which acts as a template based on which you can customize your zaps to perform various tasks.</span>\n\n<span style=\"font-weight: 400;\">Zapier has put together a guide titled “</span><a href=\"https://zapier.com/learn/automate-apps-examples/\"><span style=\"font-weight: 400;\">Automation Inspiration: 300+ ways to use Zapier</span></a><span style=\"font-weight: 400;\">” with numerous industry tested tips and tricks that can automate your workflow.</span>\n\n<span style=\"color: #000000;\"><strong>A few of these zaps are listed below:</strong></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media monitoring by saving Twitter mentions to a spreadsheet.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximize post reach by cross posting it across all social media handles such as pinning new Instagram posts on Pinterest.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transform email inbox into a task manager by creating Wunderlist tasks for new Office 365 emails.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organize project tasks by integrating Gmail with Basecamp for creating to-dos.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep team members updated about the project progress by posting Basecamp activity to Slack.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are an e-commerce business and want to keep track of the customer information, you can use the zap that adds new Shopify orders to Salesforce as leads.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Zapier allows strategic integration between multiple apps and thereby improve the overall functionality of the existing apps.</span>\n\n<span style=\"color: #00ccff;\"><b>Why should you use Zapier for your business?</b></span>\n\n<span style=\"font-weight: 400;\">Zapier provides the following advantages for businesses that need an extra hand with their routine tasks:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boosts productivity by streamlining workflows via automation so that you can concentrate on more important matters.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The custom functionalities can be implemented by a person with no coding skills</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A big save can be made on budget by eliminating the need for customized software development. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Zapier offers various price plans in addition to a 14 day free trial. Taking into consideration the wide ranging functionality this app provides at standard prices, Zapier certainly gives a huge bang for your bucks!</span>\n\nTalk to our team, if you need any help with this. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>.', 'DIY Business Workflow Automations with Zapier', '', 'publish', 'open', 'open', '', 'diy-business-workflow-automations-with-zapier', '', '', '2019-03-18 11:13:20', '2019-03-18 05:43:20', '', 0, 'https://vividreal.com/?p=5517', 0, 'post', '', 0),
(5519, 7, '2019-03-14 17:11:55', '2019-03-14 11:41:55', '<span style=\"font-weight: 400;\">SEO makes your site get discovered organically. </span>\n\n<span style=\"font-weight: 400;\">It doesn\'t matter if your site is a work of art in terms of design and build, it has to be discovered by search engines first before it can provide any kind of value to you.</span>\n\n<span style=\"font-weight: 400;\">Gone are the days when the users typed in \'</span><span style=\"font-weight: 400;\">www.yourwebsitename.com</span><span style=\"font-weight: 400;\">\' </span><span style=\"font-weight: 400;\">into the address bar and waited for the browser to load the home page. </span>\n\n<span style=\"font-weight: 400;\">Now with the advent of search engine giants like Google, the online user is presented with a wide array of options from where he can get the desired information.</span>\n\n<span style=\"font-weight: 400;\">And only the top results that appear on the search engine results page are usually clicked on.</span>\n\n<img class=\"alignnone size-full wp-image-5533\" src=\"https://vividreal.com/wp-content/uploads/2019/03/dead-body-new-2.png\" alt=\"\" width=\"1920\" height=\"1080\" />\n\n<span style=\"font-weight: 400;\">If you don\'t want your website to end up where the dead bodies are hidden, certain SEO strategies have to be considered before you even start designing the website. </span>\n\n<span style=\"font-weight: 400;\">That’s right. SEO is a topic that requires a team huddle before you build the website.</span>\n\n<span style=\"font-weight: 400;\">Optimizing a site once it is up and running is a cumbersome process. A website tech appraisal may come up with various recommendations such as migrate the whole site to HTTPS, restructure site, use structured data etc.</span>\n\n<span style=\"font-weight: 400;\">To avoid such complexities and to make the website SEO friendly, the following tactical decisions have to made regarding website design and its technical aspects.</span>\n\nBefore we move on, if you\'re planning on improving the SEO of your website, we have an amazing SEO team that you should talk to. <a href=\"https://vividreal.com/hire-seo-gurus/\">Check us out here</a>.\n\n<span style=\"color: #00ccff;\"><b>Who are you up against online?</b></span>\n\n<span style=\"font-weight: 400;\">Identifying your digital competitors is a precursor to finalizing key features of your website. </span>\n\n<span style=\"font-weight: 400;\">There will obviously be competitors in any niche, but in the digital space, you might have to compete for keywords with people who don\'t even provide the same product/service as you do. It would be a good idea to keep an eye on your competitors and analyze how strong they are and what aspect of their site architecture makes them stand out.</span>\n\n<span style=\"color: #00ccff;\"><b>Responsive Web Design</b></span>\n\n<span style=\"font-weight: 400;\">We are no longer stuck with desktop PCs. There are innumerable digital devices with varying screen sizes from where your website can be accessed. Also, Google has made it obvious with its frequent algorithm updates that it favors mobile responsive sites over desktop only ones.</span>\n\n<span style=\"font-weight: 400;\">Being the mobile-first era, this calls for web designs that can dynamically adapt to fit the different screen sizes and be seamlessly accessed across all devices. </span>\n\n<span style=\"color: #00ccff;\"><b>Content strategy</b></span>\n\n<span style=\"font-weight: 400;\">Keyword research alone is not enough for an effective content strategy. Your website should aim at providing the solution for what the user is searching for. In other words, it must be audience-centric. For this, you have to come up answers for the following questions:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are your audience?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are they looking for and what are their pain points?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What type of content best appeals to your audience?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your unique selling proposition?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can you satiate the needs of the audience with your content?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Structured data</b></span>\n\n<span style=\"font-weight: 400;\">Structured data enables the search engine to better understand your content.</span>\n\n<span style=\"font-weight: 400;\"> The search engine is a machine that can comprehend only specific vocabularies. Your website might employ JavaScript, Ajax and Flash for better user experience, but these technologies make it difficult for the search engine spider to crawl.</span>\n\n<span style=\"font-weight: 400;\">Marking up the website with structured data can improve the machine readability of your site and produce enhanced results in SERPs with rich snippets, rich cards and knowledge boxes from your page.</span>\n\n<span style=\"color: #00ccff;\"><b>CMS</b></span>\n\n<span style=\"font-weight: 400;\">Choosing the right Content Management System can also have an impact on how well your website is optimized for the search engines. A CMS that works for one type of business need not work well for others. For this reason, one has to decide on a CMS that provides the required functionality and flexibility for SEO.</span>\n\n<span style=\"color: #00ccff;\"><b>Site Architecture</b></span>\n\n<span style=\"font-weight: 400;\">The search engine should be able to locate and index your content consistently for it to be ranked well. In addition to that, the user should also be able to find what he is looking for within a few clicks. Therefore, a site architecture that encompasses usability, user-interface, keywords in directories etc can make your content easily accessible to both the user and the search engines. </span>\n\n<span style=\"color: #00ccff;\"><b>Site Speed</b></span>\n\n<span style=\"font-weight: 400;\">Both the user and search engines prefer faster loading sites. Be sure to brief your developers and designers on the best website speed improvement practices to avoid getting penalized by the search engines for slow loading pages. </span>\n\n<span style=\"color: #00ccff;\"><b>HTTPS or HTTP</b></span>\n\n<span style=\"font-weight: 400;\">The choice between HTTPS and HTTP is not really a tough one. Search engines rank HTTPS sites higher than HTTP. If your site supports any kind of financial transactions, an SSL certificate is necessary for proving its trustworthiness. </span>\n\n<span style=\"font-weight: 400;\">SEO is not the finishing touch that you give your website. It is something that is to be given great thought right at the inception stage of your online presence. </span><span style=\"font-weight: 400;\">Pre-planning the website design by mapping out your SEO strategies beforehand can produce a website that ranks well on SERPs.</span>\n\nFor further help, you should seriously consider talking to the SEO gurus here at Vividreal. <a href=\"https://vividreal.com/hire-seo-gurus/\">Check us out here</a>.', 'SEO Decisions to be Made Before Website Design & Launch', '', 'publish', 'open', 'open', '', 'seo-decisions-to-be-made-before-website-design-launch', '', '', '2019-03-14 17:11:55', '2019-03-14 11:41:55', '', 0, 'https://vividreal.com/?p=5519', 0, 'post', '', 0),
(5523, 7, '2019-03-15 10:25:49', '2019-03-15 04:55:49', '<span style=\"font-weight: 400;\">‘301’ might not ring any bells for most people unless you are a web developer or an SEO professional. </span>\n\n<span style=\"font-weight: 400;\">But we often come across the ‘404 Page Not Found’ during our browsing sprees. It is an HTTP standard response code just like the ‘301’ we are going to delve further into.</span>\n\nBefore we move on, if you need any help regarding web development, talk to us. We\'ve designed and built websites for some of the biggest businesses and projects from all over the world. <a href=\"https://vividreal.com/web-development/\">Check us out here</a>.\n\n<span style=\"color: #00ccff;\"><b>What is 301 redirect?</b></span>\n\n<span style=\"font-weight: 400;\">301 is the HTTP Status code for Moved Permanently and a 301 Redirect lets the search engine crawlers know that a web page has been moved to a different URL other than the one that was typed into the web browser or selected from the search result page.</span>\n\n<span style=\"font-weight: 400;\">We often see 301 redirect in action. For instance, when you type in \'</span><span style=\"font-weight: 400;\">www.gmail.com\'</span><span style=\"font-weight: 400;\"> into the address bar, the URL shown after redirection will be \'mail.google.com\'.</span>\n\n<span style=\"color: #00ccff;\"><b>How does it impact SEO?</b></span>\n\n<span style=\"font-weight: 400;\">Having said all that about 301 you might wonder what significance it has for a marketer.</span>\n\n<span style=\"font-weight: 400;\">Search engine ranking and domain authority are of the essence for any website. Therefore, in order to upkeep these while shifting from one URL to another, it is imperative that this move is carried through a 301 redirect.</span>\n\n<span style=\"font-weight: 400;\">Also, they are essential for preserving the link juice from inbound links to the original page. Link juice refers to the value that passes from other sites into your site via backlinking.</span>\n\n<span style=\"font-weight: 400;\">In addition, a 301 redirect can help with maintaining the user experience of the visitor when the URL is changed. </span>\n\n<span style=\"font-weight: 400;\">Landing on a 404 error page indicates a bad user experience unless the users are directed promptly to the new URL.</span>\n\n<span style=\"font-weight: 400;\">As mentioned earlier, this error is shown when the page is not found. The search engine deindexes the page that triggers a 404 error a few times and removes it from the search result page.</span>\n\n<span style=\"color: #00ccff;\"><b>When should you use 301 redirect?</b></span>\n\n<span style=\"color: #00ccff;\"><strong>Re-branding or renaming of website</strong></span>\n\n<span style=\"font-weight: 400;\">Many brands change their brand identity or website name into something that better reflects their work and values. When a new website is set up for the brand, every page from the old website should be redirected to the corresponding relevant page in the new site. This is crucial for maintaining the SEO ranking and user experience for the traffic coming into the new URL.</span>\n\n<span style=\"color: #00ccff;\"><strong>Website restructuring</strong></span>\n\n<span style=\"font-weight: 400;\">Sometime you might have to rearrange the structure of your website like add new categories, delete some pages etc. When such changes are made a 301 redirect will divert the traffic from deleted pages to the new target URL.</span>\n\n<span style=\"color: #00ccff;\"><strong>Migration from HTTP to HTTPS</strong></span>\n\n<span style=\"font-weight: 400;\">HTTPS denotes a secure and trustworthy website. The Google search engine now prefers HTTPS site over HTTP and they are better ranked in SERPs.</span>\n\n<span style=\"font-weight: 400;\">Earlier, a 302 redirect resulted in a 15% loss in page rank. This deterred webmasters from moving to HTTPS. Now, Google has announced that it allows all the page rank of the HTTP site to pass on to the new secure site.</span>\n\n<span style=\"font-weight: 400;\">But there is a catch here. The migration process is immensely complicated and if not done properly can spew errors that might eventually be detrimental to the page ranking. </span>\n\n<span style=\"color: #00ccff;\"><b>How to implement 301 redirect?</b></span>\n\n<span style=\"font-weight: 400;\">The implementation part of 301 redirect is quite easy compared to complexities involved in site migration. </span>\n\n<span style=\"font-weight: 400;\">First, the pages that need to be permanently redirected need to be identified. This, along with their corresponding new address is handed over to the developer who then codes it into the .htaccess file. </span>\n\n<span style=\"font-weight: 400;\">.htaccess file is a configuration file that resides in the root directory of the website and is used to alter the functionality and features of web servers that run on the Apache Web Server software.</span>\n\n<span style=\"font-weight: 400;\">The code for executing the 301 redirect is written into this file by the developer. </span>\n\nTo make this clear, let us take a look at the following example:\n\n<span style=\"font-weight: 400;\">You want to redirect the page \'</span><span style=\"font-weight: 400;\">http://www.sample.com/oldpage.html</span><span style=\"font-weight: 400;\"> \' to its new URL \'</span><span style=\"font-weight: 400;\">http://www.sample.com/newpage.html\'.</span>\n\n<span style=\"font-weight: 400;\">The following code will be executed:</span>\n\n<span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong><em>redirect 301 /oldpage.html</em></strong></span>\n<span style=\"color: #00ccff;\"><strong><em>http://www.sample.com/newpage.html</em></strong></span>\n</span>\n\n<span style=\"font-weight: 400;\">Redirection on CMS platforms such as WordPress is really simple with the help of the Redirection Plugin. </span><span style=\"font-weight: 400;\">All you need to do is install the plugin and define the source URL and target URL. The type of redirection is set as 301 by default. </span>\n\n<span style=\"font-weight: 400;\">A 301 redirect is the logical thing to do to ensure there is no traffic loss due to permanent change to the URL. </span>\n\n<span style=\"font-weight: 400;\">We have our mails and deliveries sent to our new address when we move to a new house, don\'t we?</span>\n\nTalk to us if you\'re looking to get a new website, or if you want to revamp your existing one. <a href=\"https://vividreal.com/web-development/\">Check us out here.</a>', 'What is a 301 Redirect?', '', 'publish', 'open', 'open', '', 'what-is-a-301-redirect', '', '', '2019-03-15 10:25:49', '2019-03-15 04:55:49', '', 0, 'https://vividreal.com/?p=5523', 0, 'post', '', 0),
(5529, 1, '2019-03-14 15:36:32', '2019-03-14 10:06:32', '', 'dead body new', '', 'inherit', 'open', 'closed', '', 'dead-body-new', '', '', '2019-03-14 15:36:32', '2019-03-14 10:06:32', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/dead-body-new.png', 0, 'attachment', 'image/png', 0),
(5531, 1, '2019-03-14 15:45:19', '2019-03-14 10:15:19', '', 'dead body new', '', 'inherit', 'open', 'closed', '', 'dead-body-new-2', '', '', '2019-03-14 15:45:19', '2019-03-14 10:15:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/dead-body-new-1.png', 0, 'attachment', 'image/png', 0),
(5533, 1, '2019-03-14 15:50:33', '2019-03-14 10:20:33', '', 'dead body new', '', 'inherit', 'open', 'closed', '', 'dead-body-new-3', '', '', '2019-03-14 15:50:33', '2019-03-14 10:20:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/dead-body-new-2.png', 0, 'attachment', 'image/png', 0),
(5535, 1, '2019-03-14 16:12:34', '2019-03-14 10:42:34', '', '301', '', 'inherit', 'open', 'closed', '', '301', '', '', '2019-03-14 16:12:34', '2019-03-14 10:42:34', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/301.jpg', 0, 'attachment', 'image/jpeg', 0),
(5536, 1, '2019-03-14 16:12:41', '2019-03-14 10:42:41', '', 'zapier', '', 'inherit', 'open', 'closed', '', 'zapier', '', '', '2019-03-14 16:12:41', '2019-03-14 10:42:41', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/zapier.jpg', 0, 'attachment', 'image/jpeg', 0),
(5537, 1, '2019-03-14 16:13:00', '2019-03-14 10:43:00', '', 'seo', '', 'inherit', 'open', 'closed', '', 'seo-3', '', '', '2019-03-14 16:13:00', '2019-03-14 10:43:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/seo.jpg', 0, 'attachment', 'image/jpeg', 0),
(5553, 1, '2019-03-18 13:42:50', '2019-03-18 08:12:50', '', '1', '', 'inherit', 'open', 'closed', '', '1-12', '', '', '2019-03-18 13:42:50', '2019-03-18 08:12:50', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/1.jpg', 0, 'attachment', 'image/jpeg', 0),
(5554, 1, '2019-03-18 13:42:51', '2019-03-18 08:12:51', '', '2', '', 'inherit', 'open', 'closed', '', '2-10', '', '', '2019-03-18 13:42:51', '2019-03-18 08:12:51', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/2.jpg', 0, 'attachment', 'image/jpeg', 0),
(5555, 1, '2019-03-18 13:42:53', '2019-03-18 08:12:53', '', '3', '', 'inherit', 'open', 'closed', '', '3-11', '', '', '2019-03-18 13:42:53', '2019-03-18 08:12:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/3.jpg', 0, 'attachment', 'image/jpeg', 0),
(5556, 1, '2019-03-18 13:42:54', '2019-03-18 08:12:54', '', '4', '', 'inherit', 'open', 'closed', '', '4-7', '', '', '2019-03-18 13:42:54', '2019-03-18 08:12:54', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/4.jpg', 0, 'attachment', 'image/jpeg', 0),
(5557, 1, '2019-03-18 13:42:55', '2019-03-18 08:12:55', '', '5', '', 'inherit', 'open', 'closed', '', '5-6', '', '', '2019-03-18 13:42:55', '2019-03-18 08:12:55', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/5.jpg', 0, 'attachment', 'image/jpeg', 0),
(5558, 1, '2019-03-18 13:42:56', '2019-03-18 08:12:56', '', '6', '', 'inherit', 'open', 'closed', '', '6-6', '', '', '2019-03-18 13:42:56', '2019-03-18 08:12:56', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/6.jpg', 0, 'attachment', 'image/jpeg', 0),
(5559, 1, '2019-03-18 13:42:57', '2019-03-18 08:12:57', '', '7', '', 'inherit', 'open', 'closed', '', '7-5', '', '', '2019-03-18 13:42:57', '2019-03-18 08:12:57', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/7.jpg', 0, 'attachment', 'image/jpeg', 0),
(5562, 7, '2019-03-28 17:02:45', '2019-03-28 11:32:45', '<span style=\"font-weight: 400;\">“It must be a piece of art. A slice of my imagination. It should reflect my innermost thoughts and resonate deeply with my audience”. These are the recurring monologues that play in the background of your brain while sculpting a blog post. Yes, sculpting!</span>\n\n<span style=\"font-weight: 400;\">We spend hours, if not days, researching and crafting those words. With intricacy and unparalleled sincerity. We yearn to breathe some soul into the post. We strive for the perfect rhythm, the best cadence, some meaningful verbiage, and a timeless structure.</span>\n\n<span style=\"font-weight: 400;\">In the end, we are happy with our brainchild. Pride permeates our existence. A sense of accomplishment dances in our eyes. And then…..nothing. That’s it. That entity of ingenuity is left to rot with the others. It becomes just another consequence of sincerity, left unpolished.</span>\n\n<span style=\"font-weight: 400;\">Therein lies the fault. There are many ways to rejuvenate our old posts by simply adding relevance and tweaking its nature of existence. It is like adding oil to a lamp when time suffocates its flames.</span>\n\n<span style=\"font-weight: 400;\">Here, let us discuss 9 ideas to maximize ROI from old blog posts by either remodeling them into something seemingly new or tweaking its technicalities.</span>\n\n<span style=\"font-weight: 400;\">There is no shortage of formats out there. And the platforms to which we can transform our old posts are plenty too.</span>\n\nOn a similar note, if you need great content, <a href=\"https://vividreal.com/content-solutions/\">talk to us</a>. We have an awesometastic content team, and we\'d love to help you out.\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>INFOGRAPHICS</b></span>\n\n<span style=\"font-weight: 400;\">We can restore life into our blog post by republishing it as an infographic. Posts pregnant with data are perfect to attain the infographic structure. The advantage is that we get to choose the best insights, the most meaningful conclusions, and the awesome data in the blog and structure them in an appealing manner. </span>\n\n<span style=\"font-weight: 400;\">We also get to choose the artwork that goes behind the design, the color schemes, the light illustrations and the entire structuring of the infographic. Using a tool like </span><a href=\"https://www.canva.com/\"><span style=\"font-weight: 400;\">Canva</span></a><span style=\"font-weight: 400;\">, one can easily make eye-catching infographic models with no prior designing expertise. </span>\n\n<span style=\"font-weight: 400;\">Finally, we have to share the infographic through social media or blog once again. Just be careful to update the data to adhere to currency. Relevance should never be compromised.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>E-BOOKS</b></span>\n\n<span style=\"font-weight: 400;\">List building is an important outcome of any blog. And an e-book is one of the most proficient ways to do that. Research a little and find out the topics that are currently trending. Then we can dig out the blog posts that are pertinent to those keywords or topics. </span>\n\n<span style=\"font-weight: 400;\">If more than one post adhering to the topic exists, we are in luck. Structure them purposefully and take aid from a designing team to make a beautiful e-book. </span>\n\n<span style=\"font-weight: 400;\">If there’s only a single blog post related to the topic, expand it. Take the sub-headings and inject it with data and content. Blow it but not out of proportion.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>PODCASTS</b></span>\n\n<span style=\"font-weight: 400;\">People are increasingly being influenced by podcasts. It is a great way to save time. Devouring information while exercising or commuting makes it preferable. Convenience is the name of the game here.</span>\n\n<span style=\"font-weight: 400;\">It is fairly easy to produce too. All we need is a computer and an audio recording plus editing setup. However, it would be easier for your content to be passed around under other names. If you are fine with it, this aural alternative can be the new and improved structure of your old blog. </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>VIDEO</b></span>\n\n<span style=\"font-weight: 400;\">Blogs, podcasts, infographics, and almost anything can be turned into a video. Video marketing aids retention and is the best attention holder. </span>\n\n<span style=\"font-weight: 400;\">Get some interesting facts and points out of your blog post or infographic and visualize it. Making a video also multiplies the platforms available to share your content. We could simply add this video to our blog post instead, to give it a refined look.     </span>\n\n<span style=\"font-weight: 400;\">Also, adding a video to your site will help increase the amount of time a visitor spends on your website. Talk about being SEO friendly!</span>\n\n<img class=\"alignnone size-full wp-image-5563\" src=\"https://vividreal.com/wp-content/uploads/2019/03/blog-post.png\" alt=\"\" width=\"928\" height=\"702\" />\n\n&nbsp;\n\n<b>I DON’T WANT TO DO ANY OF THESE!</b>\n\n<span style=\"font-weight: 400;\">Really? Would you rather take notes on revamping your previous posts within itself? Would you rather find the gold in the old? Do you, like The Beatles, “believe in yesterday”?</span>\n\n<span style=\"font-weight: 400;\">Actually, it is not a bad idea. Old isn’t dead! Old isn’t even useless! It can be given a new structure and a new name. Maybe a few new words. And a much needed new purpose. It surely can add to our returns.  </span>\n\n<span style=\"font-weight: 400;\">According to </span><a href=\"https://backlinko.com/seo-techniques#relaunch\"><span style=\"font-weight: 400;\">Backlinko</span></a><span style=\"font-weight: 400;\">, updating your earlier blog posts and aligning them to today’s context can increase organic traffic by 111%. Crazy right? Not exactly. The method is rational and measurable. Similarly,</span><a href=\"https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization\"><span style=\"font-weight: 400;\"> Hubspot enjoyed a boost of 106%</span></a><span style=\"font-weight: 400;\"> in its organic search views. They termed it a “historic optimization.” </span>\n\n<span style=\"font-weight: 400;\">So, what are the most effective ways to make it happen? What are the tactics that work? How exactly do we make cash from the trash? </span>\n\n<span style=\"font-weight: 400;\">Let us explore some credible points and brainstorm as to why they may or may not work. </span>\n\n<span style=\"font-weight: 400;\">But before jumping into discussions and emerging with conclusions, let us ask ourselves a few questions to evaluate the necessity of such an action. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it of any value to the users?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it informative in the current context?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will the information be helpful to any segment of your audience?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will this reposting keep them entertained?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it of any value to you? Will it earn us <a href=\"https://vividreal.com/backlinking-and-101-ideas-to-do-it-right/\">backlinks</a>, <a href=\"https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/\">organic ranking</a>, or help drive conversions?  </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it good? Check for grammatical errors, organization, segmentation, and other fundamental quality determining factors of the blog.  </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Bear in mind that beauty is in the eye of the beholder. And goodness is subjective. If you are this generation’s Orwell, and wise enough to write content that transcends time and space, then everything you ever wrote need not be revamped. However, the above-mentioned factors are for the non-Orwells.</span>\n\n<span style=\"font-weight: 400;\">Now that we have determined if the posts in question are ‘revamp-worthy’, let us see what exactly to do with them. How to effectively engage your audience in a blast from the past.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>INTERLINKING</b></span>\n\n<span style=\"font-weight: 400;\">If the blog in question is old, there is a chance that you might have mentioned something about which you may have produced another blog later. Go through it and try linking it to as many newer blogs as possible. Do not, however, compromise on relevance.</span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>UPDATE TITLES</b></span>\n\n<span style=\"font-weight: 400;\">Be “SEO first” but look “people first”. The earlier titles you used may not be relevant today. For example titles like “Latest <a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\">PPC</a> Trends” tend to be not so latest 5 years down the line. </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>ADD KEYWORDS</b></span>\n\n<span style=\"font-weight: 400;\">Obviously! Of course! Definitely! Like Duh! There are not enough phrases to stress on the importance of adding keywords. Google is forever tweaking and reinstituting its keywords ranking algorithm. Do some post-specific keyword research and figure out which keywords your posts are ranking for.  </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>DELETE COMMENTS</b></span>\n\n<span style=\"font-weight: 400;\">Well, not all of them. Just the spams. Delete the spam comments with the risky links attached to it. Make sure you stick to the ethics and leave the negative comments intact. A healthy comment section (with both positive and negative remarks minus the spams) can boost the credibility of your blog. </span>\n\n<span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>ADD CONTENT</b></span>\n\n<span style=\"font-weight: 400;\">In addition to the content already in your blog, add more relevant, keyword-rich content to make your blog appealing to the newer audience. Add quotes, make it longer, and update your CTA. Add new, improved images that go with today’s marketplace and graphic trends.</span>\n\n<span style=\"font-weight: 400;\">So the whole process looks something like this:</span>\n\n<img class=\"alignnone size-full wp-image-5564\" src=\"https://vividreal.com/wp-content/uploads/2019/03/OLD-BLOG-POST.png\" alt=\"\" width=\"2309\" height=\"476\" />\n\n<span style=\"font-weight: 400;\">Rephrasing and tweaking Buffet’s insights to make sense in the content marketing realm, we can assume that “the windshield is always clearer than the rear-view mirror.” It’s tempting to churn up some hollow drivel and hit the “Publish” button than to look back and appreciate, plus analyze, your earlier works.</span>\n\n<span style=\"font-weight: 400;\">A second chance is the best thing you can give your blog. And clearly, these small touch-ups on your blog can work miracles. It is much quicker than writing and publishing a new post. It’s like dusting an antique piece. It gives a wholesome feel to the entire house, in this case, the entire website.</span>\n\nNow, this may be a lot of work for some people. Fortunately, we have a great content team who\'d love to help. <a href=\"https://vividreal.com/content-solutions/\">Check us out here</a>.', 'Remodelling for Returns: Maximizing ROI from your Content', '', 'publish', 'open', 'open', '', 'remodeling-for-returns-maximizing-roi-from-your-content', '', '', '2019-03-28 17:02:45', '2019-03-28 11:32:45', '', 0, 'https://vividreal.com/?p=5562', 0, 'post', '', 0),
(5563, 1, '2019-03-18 16:41:53', '2019-03-18 11:11:53', '', 'blog post', '', 'inherit', 'open', 'closed', '', 'blog-post', '', '', '2019-03-18 16:41:53', '2019-03-18 11:11:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/blog-post.png', 0, 'attachment', 'image/png', 0),
(5564, 1, '2019-03-18 16:41:56', '2019-03-18 11:11:56', '', 'OLD BLOG POST', '', 'inherit', 'open', 'closed', '', 'old-blog-post', '', '', '2019-03-18 16:41:56', '2019-03-18 11:11:56', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/OLD-BLOG-POST.png', 0, 'attachment', 'image/png', 0),
(5654, 1, '2019-03-25 16:15:42', '2019-03-25 10:45:42', '', 'Remodeling-for-Returns', '', 'inherit', 'open', 'closed', '', 'remodeling-for-returns', '', '', '2019-03-25 16:15:42', '2019-03-25 10:45:42', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/Remodeling-for-Returns.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5748, 7, '2019-03-29 14:15:54', '2019-03-29 08:45:54', '<span style=\"font-weight: 400;\">A man, wealthy and wise, once went to buy a house. It was located across the river that flowed like time, always onward. He went, saw the house, or was it a castle? He could hardly tell. The landlord welcomed him with a smile, for the landlord knew that he was rich. </span>\n\n<span style=\"font-weight: 400;\">They walked around the property, savoring its vistas. The stonework and the twisted staircases that echoed with whispers. Whispers of the wealthy and the affluent who lived there for ages. The man liked it. He adored it. He decides to buy it.  </span>\n\n<span style=\"font-weight: 400;\">Many, many documents presented itself seeking confirmation and signatures. Dignified bargaining ensued. The deal was made. The home was his.</span>\n\n<span style=\"font-weight: 400;\">All this was true many decades back. Properties were considered an investment for the rich. The purchase process was tedious too. However, a momentous change came when the digital landscape started taking form. Tapping into this pool of possibility by pursuing digital marketing as an important part of the business can mean a huge advantage for realtors today.</span>\n\n<span style=\"font-weight: 400;\">Today, potential buyers are engaged in extensive research online before buying a property. Brokers, sellers, projects, and dealers are being hunted online. According to </span><span style=\"font-weight: 400;\"><a href=\"http://www.hooklead.com\">www.hooklead.com</a>,</span><span style=\"font-weight: 400;\"> 91% of realtors are leveraging social media for advertising. Maybe that’s because 80% of home buyers use Google to find their dream property. </span>\n\nIt\'s pretty obvious that digital marketing is pretty important for real estate marketing. If you\'re new to digital marketing and if you need an experienced team working on your ad campaigns, <a href=\"https://vividreal.com/digital-marketing/\">check us out</a>! We can make sure your ad campaigns end up being profitable for you. Talk to us today.\n\n<span style=\"color: #00ccff;\"><b>Why the Necessity?</b></span>\n\n<span style=\"font-weight: 400;\">Right reach, righteous rates. Digital marketing is focussed on the audience with massive conversion potentials. It can be optimized to reach the people who are sure to turn into customers. All this, at affordable rates.</span>\n\n<span style=\"font-weight: 400;\">The customers also have the advantage of being exposed to much more choices than what was possible before. </span>\n\n<span style=\"color: #00ccff;\"><b>Ask yourself these two questions:</b></span>\n\n<span style=\"font-weight: 400;\">How do your brand and its offerings stand out in the crowd? </span>\n\n<span style=\"font-weight: 400;\">That is your USP. There are a lot of choices out there. You have to identify the strengths that would make the customer want you. </span>\n\n<span style=\"font-weight: 400;\">Do I have the right digital skills? </span>\n\n<span style=\"font-weight: 400;\">If you don’t, the whole thing is pointless. Learn the skill. You can also earn the skill by hiring the </span><a href=\"https://vividreal.com/\"><span style=\"font-weight: 400;\">right digital marketing agency</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Let us now take a look at a few points to sharpen your digital marketing strategy.</span>\n\n<span style=\"font-weight: 400;\">Understand your audience to create personalized strategies. With<a href=\"https://vividreal.com/why-you-should-invest-your-time-in-google-analytics/\"> tools like Google Analytics</a>, you can now pinpoint your audience’s identity and make informed decisions on what content to write, where to publish, what the most effective CTA would be, and so on. Building lasting relationships with the audience by understanding their specific tastes can help a lot in building brand image and cultivating trust. </span>\n\n<span style=\"font-weight: 400;\">Mobile optimization is a big thing. No one uses laptops and PCs as regularly as they used to. It is all being concentrated into the little rectangular gadgets in our pockets now. Even Google acknowledges this trend and has altered its algorithm to a mobile-first indexing manner.</span>\n\n<span style=\"color: #00ccff;\"><b>Why is digital marketing the best option for real estate marketing?</b></span>\n\n<span style=\"font-weight: 400;\">Cost efficient. Better exposure. Opportunity to analyze the performance of each ad. Maximum potential for a creative approach and a chance to build the brand. Need I say more?</span>\n\n<span style=\"color: #00ccff;\"><b>The Supreme Strategy</b></span>\n\n<span style=\"font-weight: 400;\">Honestly, there is no supreme strategy. There is no formula that digital marketers can apply to watch conversions soar. All we can do is study the audience. Make informed decisions about the kind of offers. And offer it with sincerity. However, there are a few points to ponder that can be instrumental in polishing your strategy.</span>\n\n<span style=\"color: #00ccff;\"><b>Make Your Presence Felt.</b></span>\n\n<span style=\"font-weight: 400;\">Build the brand and create an online presence that is hard to ignore. The easiest thing to do is to create a website with strong content. Decorate your website with multiple pages. Create a <a href=\"https://vividreal.com/how-conversion-orientated-are-your-landing-pages/\">strong, enticing landing page</a> for your ads. Finally, but just as importantly, optimize your webpage for the search engines. </span>\n\n<span style=\"color: #00ccff;\"><b>Hunt Down Customers, Gently.</b></span>\n\n<span style=\"font-weight: 400;\">They want it and you got it? Then they must see it. </span>\n\n<span style=\"font-weight: 400;\">Advertising is not just done to reach a large number of people. It is done to ensure that everyone who actually needs a service similar to yours, sees your service. </span>\n\n<span style=\"font-weight: 400;\">Google ads, social media ads, email marketing, and influencer marketing are few effective manners to reach the right audience.</span>\n\n<span style=\"font-weight: 400;\">Generate content that your audience love. Keep them engaged through content.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Memes</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pictures</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guides</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">“How-to” posts</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Listicles</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case studies</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podcasts</span></li>\n</ul>\n<span style=\"font-weight: 400;\">These are some forms of content that can keep your customers engaged. All these must be relevant to your niche and presented in an interesting manner. </span>\n\n<span style=\"color: #00ccff;\"><b>Good leads come from good landing pages.</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A curiosity-inducing headline is a must. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use <a href=\"https://vividreal.com/test-the-waters-using-a-b-testing-for-your-design/\">A/B testing</a> to understand the needs of your audience and what appeals to them. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One purpose one page. Your landing page must be laser focussed on its exact intention. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good visuals go a long way. Add an authentic-looking design. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maps for the win. Pinpointing the location of your property by providing maps will add to the authenticity.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your CTA irresistible. It should scream “click on me”. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your page for mobile.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews and testimonials build trust.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Now that we are familiar with the benefits of digital marketing as far as realtors are concerned, let us try to streamline the responsibilities. A checklist can do wonders. Let us look at an efficient checklist that would put all your priorities in perspective. It includes the following 8 points:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branding</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search</span></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://vividreal.com/social-media-up-close/\"><span style=\"font-weight: 400;\">Social</span></a></li>\n 	<li style=\"font-weight: 400;\"><a href=\"https://vividreal.com/impressive-ways-to-market-your-business-through-email/\"><span style=\"font-weight: 400;\">Email</span></a></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multimedia</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Let us look at a checklist with a few questions pertaining to these points that can help us be on the right path. The productive path.</span>\n\n<span style=\"color: #00ccff;\"><b>BRANDING</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why should the prospects be interested in you?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your USP unique enough?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does your brand stand for? How do you want your audience to perceive your brand??</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>SEARCH</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your advertising method?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your total expenditure for advertising?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are your ads being seen? Is the money you are spending on ads turning into an investment or just expenditure?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>SOCIAL</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your brand prominent on social media?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your profile reflect exactly what you want? Does it stand out from the clutter of competition?</span></li>\n</ul>\n<img class=\"alignnone size-full wp-image-5749\" src=\"https://vividreal.com/wp-content/uploads/2019/03/ChartGo.png\" alt=\"\" width=\"500\" height=\"400\" />\n\n<span style=\"color: #00ccff;\"><b>EMAIL</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How quickly do your clients engage with your emails?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often do you email them?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What content would your customers or clients find useful?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>How often do they like to hear from you?</b></span>\n\n<img class=\"alignnone size-full wp-image-5750\" src=\"https://vividreal.com/wp-content/uploads/2019/03/emaiol.png\" alt=\"\" width=\"1085\" height=\"628\" />\n\n<span style=\"color: #00ccff;\"><b>MULTIMEDIA</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the usage of your words, pictures, and videos achieving its target?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are these integrated and easy to communicate?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>What are your customer’s expectations?</b></span>\n\n<img class=\"alignnone size-full wp-image-5752\" src=\"https://vividreal.com/wp-content/uploads/2019/03/multimedia.png\" alt=\"\" width=\"1000\" height=\"1000\" />\n\n<span style=\"color: #00ccff;\"><b>MOBILE</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How are you leveraging this opportunity to be in touch with your customers 24X7?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are all your digital experience offerings optimized for mobile viewing?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Some general stats:</b></span>\n\n<img class=\"alignnone size-full wp-image-5751\" src=\"https://vividreal.com/wp-content/uploads/2019/03/mobile.png\" alt=\"\" width=\"1013\" height=\"472\" />\n\n<span style=\"color: #00ccff;\"><b>TESTING</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What elements or responses makes you confident about your choice?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you plan on conducting campaign tests?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are your current campaigns producing sufficient results?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are your current campaigns improving?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it look like your current campaigns need a touch-up?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your testing strategy?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How has your testing strategy been modified over time to align it to your current needs?</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Conversion optimization and improvement methods:</b></span>\n\n<img class=\"alignnone size-full wp-image-5754\" src=\"https://vividreal.com/wp-content/uploads/2019/03/conversion-opt.png\" alt=\"\" width=\"1010\" height=\"753\" />\n\n<span style=\"color: #00ccff;\"><b>ANALYTICS (ATTRIBUTION)</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What tools are you using to measure your campaign?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your unique definition of your campaign’s success?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you had just 1% of your total advertising budget, how would you spend it?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What data do you primarily look at? What is the most important metric for you?</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Answering the above-given questions pertaining to the various digital marketing elements can provide you with sufficient insights as to the effectiveness of your campaign strategies and digital marketing plans.</span>\n\n<a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> if you\'re ready to launch your online ad campaigns. With us on your side, your competition will have trouble sleeping at night ;)', 'A Realtor\'s Digital Marketing Manual', '', 'publish', 'closed', 'open', '', 'a-realtors-digital-marketing-manual', '', '', '2019-03-29 14:15:54', '2019-03-29 08:45:54', '', 0, 'https://vividreal.com/?p=5748', 0, 'post', '', 0),
(5749, 1, '2019-03-29 13:43:16', '2019-03-29 08:13:16', '', 'ChartGo', '', 'inherit', 'closed', 'closed', '', 'chartgo', '', '', '2019-03-29 13:43:16', '2019-03-29 08:13:16', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/ChartGo.png', 0, 'attachment', 'image/png', 0),
(5750, 1, '2019-03-29 13:43:17', '2019-03-29 08:13:17', '', 'emaiol', '', 'inherit', 'closed', 'closed', '', 'emaiol', '', '', '2019-03-29 13:43:17', '2019-03-29 08:13:17', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/emaiol.png', 0, 'attachment', 'image/png', 0),
(5751, 1, '2019-03-29 13:43:19', '2019-03-29 08:13:19', '', 'mobile', '', 'inherit', 'closed', 'closed', '', 'mobile', '', '', '2019-03-29 13:43:19', '2019-03-29 08:13:19', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/mobile.png', 0, 'attachment', 'image/png', 0),
(5752, 1, '2019-03-29 13:43:20', '2019-03-29 08:13:20', '', 'multimedia', '', 'inherit', 'closed', 'closed', '', 'multimedia', '', '', '2019-03-29 13:43:20', '2019-03-29 08:13:20', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/multimedia.png', 0, 'attachment', 'image/png', 0),
(5753, 1, '2019-03-29 13:43:22', '2019-03-29 08:13:22', '', 'TESTING', '', 'inherit', 'closed', 'closed', '', 'testing', '', '', '2019-03-29 13:43:22', '2019-03-29 08:13:22', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/TESTING.png', 0, 'attachment', 'image/png', 0),
(5754, 1, '2019-03-29 13:59:33', '2019-03-29 08:29:33', '', 'conversion opt', '', 'inherit', 'closed', 'closed', '', 'conversion-opt', '', '', '2019-03-29 13:59:33', '2019-03-29 08:29:33', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/conversion-opt.png', 0, 'attachment', 'image/png', 0),
(5755, 1, '2019-03-29 14:13:49', '2019-03-29 08:43:49', '', 'A-Realtor\'s-Digital-Marketing-Manual', '', 'inherit', 'closed', 'closed', '', 'a-realtors-digital-marketing-manual', '', '', '2019-03-29 14:13:49', '2019-03-29 08:43:49', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/03/A-Realtors-Digital-Marketing-Manual.png', 0, 'attachment', 'image/png', 0),
(5759, 1, '2019-03-29 16:40:31', '2019-03-29 11:10:31', '', 'Youtube-Ads', '', 'inherit', 'closed', 'closed', '', 'youtube-ads', '', '', '2019-03-29 16:40:31', '2019-03-29 11:10:31', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/02/Youtube-Ads.png', 0, 'attachment', 'image/png', 0),
(5781, 7, '2019-04-03 17:51:54', '2019-04-03 12:21:54', '<span style=\"font-weight: 400;\">In an effort to provide more actionable insights, Facebook has announced the replacement of a few of their Ad performance metrics with new ones. </span>\n\n<span style=\"font-weight: 400;\">Listed below are the campaign metrics revamps Facebook plans on rolling out by the end of April 2019.</span>\n\nBefore we move on, if you need any help with your social media marketing campaigns, you should definitely <a href=\"https://vividreal.com/social-media-marketing/\">check out our SMM team</a>. Talk to us.\n\n<span style=\"color: #00ccff;\"><b>The Relevance Score split up</b></span>\n\n<span style=\"font-weight: 400;\">Relevance score is a number between 1 and 10 that measures your Ads performance based on its quality and engagement level with the target audience.</span>\n\n<span style=\"font-weight: 400;\">A quality score of 1 denotes a poorly performing Ad whereas a score 10 attributes to a well performing one. </span>\n\n<span style=\"font-weight: 400;\">Instead of quantifying this important metric that determines the CPC(Cost per click) of the ad into one numeric figure, Facebook has decided to replace it with a set of more actionable Ad relevance diagnostics.</span>\n\n<span style=\"font-weight: 400;\">The Relevance score metrics had been split into three new granular clearer metrics namely: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking. </span>\n\n<b>Quality Ranking</b>\n\nIt is not an absolute metric but a comparative one. Quality Ranking compares how your ad’s perceived quality stands against other ads that are competing to grab the attention of your target audience. Facebook determines Ad quality based on positive (completing the desired action) or negative(hiding the Ad or flagging it) feedback from people who viewed the Ad.\n\n<span style=\"font-weight: 400;\">Quality Ranking is expressed as Average, above average or below average.</span>\n\n<b>Engagement Rate Ranking</b>\n\n<span style=\"font-weight: 400;\">This metric compares how your Ad’s expected engagement rate stands against other ads competing for the same audience. Engagement rate ranking estimates the probability of user engagement such as clicks, reaction, comment, share etc. that your ad will receive. </span>\n\n<span style=\"font-weight: 400;\">As with Quality ranking, this metric is also expressed in terms of averages.   </span>\n\n<b>Conversion rate ranking</b>\n\n<span style=\"font-weight: 400;\">It compares how the Ad’s expected conversion rate stands against other ads with the same optimization goal for the same target audience. This metric calculates the probability of optimization goal conversion following Ad view. </span>\n\n<span style=\"font-weight: 400;\">Conversion rate ranking can take the values: Above average, average or below average. </span>\n\n<span style=\"font-weight: 400;\">Analyzing these Ad relevance diagnostics side by side will aid the advertisers in determining the exact areas (creative assets, targeting or post-click experience) that has to be tweaked in order to improve Ad performance. </span>\n\n<span style=\"color: #00ccff;\"><b>Integrating Offers Saved and Cost Per Offers Saved into Post saves</b></span>\n\n<span style=\"font-weight: 400;\">Post Saves denote the total number of times your Ad was saved by people for future reference. All types of Ad saves including offer Ads will also be counted under this metric. </span>\n\n<span style=\"font-weight: 400;\">Also, Cost Per Offer Saved will be removed as it a less frequently used metric.  </span>\n\n<span style=\"color: #00ccff;\"><b>Messaging Replies and Cost Per Messaging Reply to make way for New Messaging Connections and Messaging Conversations Started</b></span>\n\n<span style=\"font-weight: 400;\">Marketers prefer to know about new conversations initiated with their brand rather the the net amount of new and existing messaging conversations put together. Therefore, Facebook is phasing out Messaging Replies and replacing it with two new metrics: New Messaging Connections and Messaging Conversations Started. These valuable metrics provide the much needed insight about new conversations- how many people initiated contact with your company via messaging or contacted again after a 7-day period of inactivity.</span>\n\n<span style=\"color: #00ccff;\"><b>Aggregating ROAS across channels</b></span>\n\n<span style=\"font-weight: 400;\">The Return on Ad Spend (ROAS) is a core metric that determines the success of your Facebook Ad campaign. </span>\n\n<span style=\"font-weight: 400;\">ROAS            </span> <span style=\"font-weight: 400;\">=            </span> <span style=\"font-weight: 400;\"> Sales revenue generated via Facebook Ads</span>\n\n<b>                                       _________________________________</b>\n\n<span style=\"font-weight: 400;\">                                                     Facebook Ad Spend</span>\n\n<span style=\"font-weight: 400;\">This metric value is the hard number that points to whether your Facebook Ad campaigns are giving you enough bang for the bucks spent on it or not.</span>\n\n<span style=\"font-weight: 400;\">Until now this metric was sectioned into Mobile App Purchase ROAS and Web purchase ROAS. According to Facebook, a consolidated ROAS that spans across multiple channels will be more actionable due to the increasingly omni-channel purchasing path taken by customers. Therefore, Facebook has decided to eliminate these channel-specific ROAS metrics to make way for the more comprehensive Purchase ROAS metric.  </span>\n\n<span style=\"font-weight: 400;\">Such periodic metric updates from Facebook are essential for conducting more actionable business on this platform. By removing metrics that are rarely used or no longer serve their purpose, Facebook hopes to provide advertisers and marketers with insights that have better clarity and provide more room for optimization of campaigns.</span>\n\nTalk to us if you need assistance with your social media marketing campaigns. Our team of experts can do wonders for your ad campaigns. <a href=\"https://vividreal.com/social-media-marketing/\">Check us out here</a>.\n\n<span style=\"font-weight: 400;\">                </span>\n\n<span style=\"font-weight: 400;\">               </span>', 'Facebook Ad Metrics: 2019 Updates', '', 'publish', 'closed', 'open', '', 'facebook-ad-metrics-2019-updates', '', '', '2019-04-03 17:51:54', '2019-04-03 12:21:54', '', 0, 'https://vividreal.com/?p=5781', 0, 'post', '', 0),
(5798, 1, '2019-04-03 17:43:00', '2019-04-03 12:13:00', '', 'Facebook-Ads-Metrics', '', 'inherit', 'closed', 'closed', '', 'facebook-ads-metrics', '', '', '2019-04-03 17:43:00', '2019-04-03 12:13:00', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/04/Facebook-Ads-Metrics.jpg', 0, 'attachment', 'image/jpeg', 0),
(5799, 7, '2019-04-03 17:53:59', '2019-04-03 12:23:59', '<span style=\"font-weight: 400;\">The User ID Tracking feature of Google Analytics is essential to track the activities of a single user across multiple devices and platforms. Granular details of registered users can also be garnered through this. The default identification used by Analytics is by assigning each user a Client ID which is based on the device used.</span>\n\nIf at any point, any of this goes over your head, our digital marketing team would love to help.  <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>.\n\n<span style=\"color: #00ccff;\"><b>The What</b></span>\n\n<span style=\"font-weight: 400;\">Principally, Google Analytics tracks records such as the location, page views, devices, conversions, and other statistics that help you better analyze the performance of your website. This gives insights on how to improve user experience and be more beneficial for your business. </span>\n\n<span style=\"font-weight: 400;\">The User ID tracking feature concentrates all this information on a single user and ties his/her various activities together, thus eradicating false statistics. </span>\n\n<span style=\"font-weight: 400;\">If a single person accesses your website via a smartphone and then through a tablet but converted on a desktop, the basic analytics statistics show these activities to be from 3 distinct users. But with User ID tracking, Analytics comprehends the data to be from a single user.</span>\n\n<span style=\"font-weight: 400;\">A con is that only a small number of users tend to log in through all the devices they use and Analytics cannot tie their activities together in this scenario. Therefore, the data collected is not completely error-free.</span>\n\n<span style=\"color: #00ccff;\"><b>The Why</b></span>\n\n<span style=\"font-weight: 400;\">Some options for leveraging the maximum out of User ID tracking nestles in its following applications:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">News websites could pinpoint a certain user’s location and the genre that he/she is interested in and provide relevant content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An e-commerce website could accurately track the user who viewed and purchased a specific item even if he/she had done so through multiple devices.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High-value clients can be determined easily.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking the activity of each individual user is simplified.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>The How</b></span>\n\n<span style=\"font-weight: 400;\">It is inevitable for your website to have certain features in order to enable ID Tracking. Any kind of unique ID provided to the user across all the platforms of your system through a login or email address tracking option (through subscriptions) is necessary for the website to be eligible for User ID Tracking.  </span>\n\n<span style=\"font-weight: 400;\">In order to set up User ID Tracking, perform the following steps:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the Admin view in your Google Analytics account.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select Tracking Info under the Property section.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on User-ID to enable the feature.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After enabling the feature, create a User ID view to segregate data from registered users and others.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Further, create a Custom Dimension in order to track the user ID.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website configuration to send the relevant data to Google Analytics is also important. This can be done by modifying your tracking code. As the User ID, use the same value used by your identification system and then pass it into a JavaScript variable. Include the “userID” attribute in your property definition function and you are all ready to go.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The benefit of session unification is also provided by Analytics. Turning ON session unification will prompt Analytics to track the user’s activity before being assigned a User ID which means it will track begin tracking the User before he/she logs in.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Though these perks tower aside, there exist a few blights tied to this. User-sided actions such as cookie deletion, JavaScript halting and using borrowed or public devices will form blemishes in the data. </span>\n\n<span style=\"font-weight: 400;\">The best practice is to make out a pattern from the data and analyze the trends rather than trying to comprehend absolute numbers. To enable ethical exploitation of user data, there are certain guidelines provided under </span><a href=\"https://developers.google.com/analytics/devguides/collection/protocol/policy\"><span style=\"font-weight: 400;\">Google’s User ID Policy</span></a><span style=\"font-weight: 400;\"> which has to be adhered to. </span>\n\nIf you need professional help with any of this, we have a great digital marketing team that would love to help. Check us out <a href=\"https://vividreal.com/digital-marketing/\">here</a>.\n\n&nbsp;', 'The What, the Why, and the How of User ID Tracking', '', 'publish', 'closed', 'open', '', 'the-what-the-why-and-the-how-of-user-id-tracking', '', '', '2019-04-03 17:53:59', '2019-04-03 12:23:59', '', 0, 'https://vividreal.com/?p=5799', 0, 'post', '', 0),
(5805, 1, '2019-04-03 17:51:27', '2019-04-03 12:21:27', '', 'user-id-tracking', '', 'inherit', 'closed', 'closed', '', 'user-id-tracking', '', '', '2019-04-03 17:51:27', '2019-04-03 12:21:27', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/04/user-id-tracking.jpg', 0, 'attachment', 'image/jpeg', 0),
(5810, 8, '2019-04-18 18:01:34', '2019-04-18 12:31:34', '<!-- wp:paragraph -->\n<p>Imagine being a store owner. Relief is seeing your customers standing at the checkout queue with their shopping carts full of commodities. Now imagine one of them simply leaving. Then one-by-one most of them leave, their shopping carts full but abandoned. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Depressing right? Be it physical or digital, cart abandonment is a nightmare for shop owners. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The difference is that in a physical store, you can’t run behind them and suggest they rethink their decision. You can’t wave items from their shopping carts in front of their faces trying to entice them into buying it. You can’t, after two days, creep up behind them when they are on their phone and say “Surprise! You can get your items at a discount now”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That would amount to an assault. You simply can’t do that.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But if you are running an online store, you are able to do that, at least digitally. You actually can make the abandoners come back to the cart and buy those stuff. You can wave their choice of commodities in front of their face. You can digitally creep up right in front of them and offer a reduced price. You can.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Cart abandonment can be dealt with in a variety of ways. Here, we will discuss 10 effective steps to reduce cart abandonment. 10 proven methods to maximize conversion. It works only in digital stores though because cart abandonment is a relatively rare phenomenon in a physical store. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is important to determine the problem before trying to come up with solutions. So, let us take a quick peek at the major causes of shopping cart abandonment. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/N-B-955xo6M7OjXJy84c8uiijfjP8_tT_iiTGdFHw9P2vfIZK8VUoU4dUih_NenUD0XSFEEllKZFBIKqItMN8ncuZ_op5XhnDfmKDRIYSOMxve_dzMsO9WLSH5-dc4RgWIbUkyBq\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>It is also important to accept the fact that not all abandonments are caused due to the above-listed factors. One can never know what’s going on in the mind of an online shopper. Maybe it is none of the above. Maybe they just went to have food and forgot about it. Maybe they just got a call from work telling they are fired. Maybe they heard an ice cream truck outside.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We can’t solve all those problems. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But some, we can. Now that we have listed down some logical causes of cart abandonment, we will try to find a few solutions. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><em>Cart abandoned due to unexpected costs.</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unexpected costs and its ugly cousin, hidden costs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Shipping or delivery charges are the most prominent form of hidden costs that the customers worry about. Take a very small scale instance. While ordering food, customers are more likely to go with the option of a ₹100 meal with ₹0 delivery charge than a ₹70 meal (of relatively equal quantity) with a ₹30 delivery charge. It’s just cod cognition at play.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But its not just about shipping/delivery costs when it comes to big scale e-commerce sites is it? Take a look at the picture below.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/ioyoeC1d5ULb5JRrBeOcwKtIqrVbuuYesMRKUtnzGR06W9I2nIOOAbQ1BbUNSAAX-ABNDve_bv4xpyFyr_s9pKdPopUUfm95xFQTMy8FutusX3qZbnwFig5kWyHNoFlz7N41c4Dq\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>This is sure to mess up the purchase intent of any visitor. This doesn’t happen at physical stores. Maybe we are asked ₹5 for carry-bags or are given change in the form of chocolates. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how can we combat this?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Simple,</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>1) Offer free shipping. </strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This might not be a viable option for all stores. If it is not for you, make it conditional. Apply plausibilities. Maybe, you could ship free to certain locations. Or on certain days. Or to certain accounts with additional privileges or promo codes. If free shipping is an unthinkable case for your business do the following preemptive strike.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>2) List all the costs on your product page.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is a virtuous practice. People will revere you for this. Either give all-inclusive pricing or list out all the charges that the customer may have to face during checkout on the product page itself. This way you reduce the chances of guiding them all the way to the checkout page and then having them quit. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This saves the customer’s time. This gives more accurate data on your analytics. Moreover, this increases the chances of your customer browsing further and comparing all the costs and actually making a purchase.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><em>The cart-wishlist conundrum</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Another reason for abandonment could be that the customers are still browsing. They may be using their cart as a wishlist. Just piling up stuff there. Maybe to see the final cost, or maybe to come back later and buy. They may even leave your site to find similar products elsewhere and see if they could get a reduced cost. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>One way to address this is </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>3) Retargeting</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Combining browsing history and browser behavior is not difficult these days. By indulging in <a href=\"https://vividreal.com/blog/the-what-the-why-and-the-how-of-user-id-tracking/\">user id tracking</a> or garnering the relevant data through analytics, you can retarget your customers on various platforms. Talk to our <a href=\"https://vividreal.com/digital-marketing/\">digital marketing</a> team if you need help with this.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>4) Email marketing actually works</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If a user is kind enough to create an account or provide his/her email in any manner, you are in luck. Send them emails about their chosen items. Include a discount if possible.<a href=\"https://vividreal.com/blog/impressive-ways-to-market-your-business-through-email/\"> Email marketing </a>is a granular approach that succeeds most of the time. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><em>Found a better deal</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If a cheaper offer on a similar or the same product offered by another merchant is the issue for abandoning, it must be attacked from the roots.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>5) Offering guarantees.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To convince the customer that they cannot get a better deal anywhere else, add a small icon of ‘lowest price guarantee’. And really mean it. Be ethical. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>6) Offer extended services </strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Offer loyalty programs to the customers who have an account or who are regular. This can increase the chances of them returning to your store whenever they need something. Everyone loves the fruit stall owner who throws in 2 more apples, free of cost. It is not much, but it means so much.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now, let us take a look at some other common practices that could effectively reduce cart abandonment. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>7) The last-minute registration</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>DO NOT ask anyone to subscribe, or make an account on the last part of the purchasing process. It is a downer. They are under the illusion that it\'s all going smooth and then BHAM! You are asking for their email address and name? Ridiculous! </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It may just take 3 minutes but most people just give up and go search elsewhere. The solution? A guest checkout option. If conversions can happen without any tracking possibility, so be it. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>8) Reduce distractions</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remove extra navigational features, popups et cetera. Make your customer focus just on one thing: the purchase. Endorse the product, throw in its advantages, provide lots of photos and present reviews.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>9) Progress bar</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A progress bar is a thing of beauty. It gives a sense of hope. A sense of reliability. When customers understand where they stand in the purchase process, they tend to go on until the end. Otherwise, situations may arise where the customer abandon the procedure at the second last step. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is also important to reduce the number of steps, and the details required to complete the purchase. The faster the checkout, the better. In short, don’t give them time to reconsider. Eliminate hesitations wherever, whenever, and however, you can.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>10) CTA and chat</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A visually contrasting Call To Action button works wonders. It must blend in with the design but stand out on the page. And CTAs must be able to convey what the next step is and what the customer should expect after clicking on it. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A chat widget on each step of the checkout process can make it easier for them to resolve queries. A smoother checkout means a surer checkout.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Employing these techniques, you can be sure that abandoning your cart is not the last thing your customer did on your store. These steps are probably the last resort you can do to make your users convert. Understanding the main reasons for cart abandonment on your store and combining various methods intelligently is the most feasible way to increase sales.</p>\n<p>So what are you waiting for? <a href=\"https://vividreal.com/digital-marketing/\">Talk to our digital marketing guys</a> if you need any help.</p>\n<!-- /wp:paragraph -->', '10 Ways to Reduce Cart Abandonments and Maximize Conversions', '', 'publish', 'closed', 'open', '', '10-ways-to-reduce-cart-abandonments-and-maximize-conversions', '', '', '2019-04-18 18:01:34', '2019-04-18 12:31:34', '', 0, 'https://vividreal.com/?p=5810', 0, 'post', '', 0),
(5813, 1, '2019-04-18 17:51:48', '2019-04-18 12:21:48', '', 'Cart-Abandonment', '', 'inherit', 'closed', 'closed', '', 'cart-abandonment', '', '', '2019-04-18 17:51:48', '2019-04-18 12:21:48', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/04/Cart-Abandonment.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5831, 7, '2019-04-24 16:28:27', '2019-04-24 10:58:27', '<!-- wp:paragraph -->\n<p>Since its arrival in 2012, Google Tag Manager (GTM) has been a handy tool for many marketers. This tool helps in deploying tags on your website or mobile app. The best part is, you do not need to know to code to do so. Awesome right?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A tag is a piece of code embedded in your website’s HTML or Javascript. The interest of marketers in tags is due to the information it picks up. Primarily, this includes the time a user spends on a page, the forms they submit, what links they clicked, how they arrived on the page, and basically, any event that can be considered a ‘goal’ for your analytics.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The functioning of GTM is simple: it shares information from one data source (A) to another data source (B). Here A could be your website and B is your Analytics. A unique feature of GTM is that it stores all the codes in a single place (including Facebook Pixels). This simplifies tag management.</p>\n<p>Before we move on, if you need help with your Google Ads campaigns, our team of skilled digital marketers would love to help you out. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>. That\'s all for now, let\'s get back to the article.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Tags, Triggers, Variables</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The 3 fundamental elements in GTM are tags, triggers, and variables.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Tags</strong> are the code snippets to be embedded on the website. Some examples of tags include:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Google Ads Remarketing Code</li>\n<li>Google Analytics Universal Tracking Code</li>\n<li>Google Ads Conversion Tracking Code</li>\n<li>Facebook Pixels</li>\n<li>Google Optimize Tag</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Triggers</strong> are the actions that set off the tags. Triggers tell GTM what to do and when to do it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some common triggers include:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Page View</li>\n<li>Window Load</li>\n<li>Link Clicks</li>\n<li>Form Submission</li>\n<li>History Change</li>\n<li>Cart Abandonment</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Variables</strong> are the information fed into GTM for a tag to be set off perfectly. Certain important variables include:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Tracking ID Number</li>\n<li>Click Elements</li>\n<li>Click ID</li>\n<li>Events</li>\n<li>Form Classes</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Set Up GTM</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is pretty easy to set up GTM and insert it into your website.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Create an account on the <a href=\"https://tagmanager.google.com/\">GTM site</a>.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh3.googleusercontent.com/jnqTZ0HFQco46nQGs7ON4Lu10UCXIwMxAuUFkT_ufsE0qQAIpmFVWRlmYH9wC9_QZSQ2AbiUl3gvbVZN16wyl6Kp7hZSJOcwxL7AV9YkZC59lOtOwR5qnhwS_HKC7pP70wLVs4sc\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>Note that the unique GTM ID for your GTM container will be on the top right-hand corner of the interface.  </li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh6.googleusercontent.com/m0LC9Ro7Zf_EUqzvtrEesrtUppX9EXjOchEsTYLsuqDjGHhfnUBBMEf6AuCUlbHalMZr_Jh4ttAj8rY86wkZSSDPBN0L5bE9xbYXAt_Lp-SF8wd8BcHyyj4LL_GkFtEkYLW9TRgM\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>Click into the container ID to see 2 snippets of codes.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/ht5KAQFSG-2DHyR5z5wa7K5616_d8IC8vkv-tgaYdL5Mys5RJIDoZHY9F3439p8CF64rHmOLdIJngBWMPEXkmM4vf-y8Q-HHnFcVolrlVmSJyrfa9ASEOAR07CvzIeWXscqymz9y\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>Insert the first snippet into the &lt;head&gt; of every page of your site. This is the fire tags using Javascript.</li>\n<li>The second snippet is HTML. Place this after the opening &lt;body&gt; tag.</li>\n<li>Setup Successful.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Make a Tag</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let us discuss how to create a tag and what the different types of tags are. Here, we will see how to create a Pageview tag.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you already have <a href=\"https://vividreal.com/blog/why-you-should-invest-your-time-in-google-analytics/\">Google Analytics</a> container active on your page, DO NOT create a Pageview tag. This is because every action recorded by the Pageview tag will be duplicated by the Google Analytics container thus tampering your data.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>In the “Overview” interface, choose “New Tag”.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh3.googleusercontent.com/rDUMShIwUUrmmKU9D4NhPXQF8KRK-scaJvd0sxNWYJ5KDfjk4mPGppkdixbUmv_SU7zLb2pb9EdQFLvoFRBEEz3NRU_Db3WEOp_wKEmZNE9vLJnUXrbad_BAk-90vKQM3FTiQZzE\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>Input a name for your new tag and click on “Tag Configuration”.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh5.googleusercontent.com/KFVy4RAjaeHFmeriBkuNrKT79EcQS8y-SXRYTJf3sOs6y0WD8WmFelslAyiNsffO6w4RrKtchvlNcbWJvfz8gMRRTyJjq3Acubl0fJBvzyiNx-pr_DWYkvNIUh9lLtlA754hO1-s\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>The different types of tags are shown on the right-side panel.  </li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh6.googleusercontent.com/OkkVB0dyZ6HicDit5fWSKoH9C_LZcZCO8KhYai050LabsISlCPaSkVU5D3KGlgCdOsqrhSq7WoGd4J-nre0yKjUFUszYwymPEV5t-O3TWtm9afRMGH6jtPnXF6YL6okUgHt6fzMx\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>The Variable.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is your first attempt at GTM, it is important that you set up variables.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Click on the “Variables” option on the GTM panel.</li>\n<li>2 options will be presented: “Built-in Variables” and “User-defined Variables”.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh6.googleusercontent.com/9AsP7ept0nkCmDjDe-KbYpYD30L50FllHf0dDRz35eSUwAqv_2z9TNKhHj8B3zf5TKdVwSTk0xxxJ464DHJ2qeFDwe1M0UdlVRT_fLlP_nJxyK5VnFi7h3e9wnNTkqrlp4UsbE_g\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>GTM defines certain elements in the code and presents you with some variables. These are the Built-in variables. It is recommended that you activate all of those.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/W0EcNt7jWMIBpNLtv6kc-llHGqQhoWjdbL9c0OeeIuQ_SrUWFLZZkBvC12p3NQ8un4bafCD57R9jtwDgliR3mLbY-4Q76QVbq4iWZSS2UUqooGUE66TIGfbKTU5jcMO4AdSGHxP5\" alt=\"\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul>\n<li>User-defined variables, on the other hand, pertains to the value that you define for certain elements on your page.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>On simoahava.com, you can find a beautiful guide on variables. Very comprehensive and lucid. Make sure to <a href=\"https://www.simoahava.com/analytics/variable-guide-google-tag-manager/\">check it out for an even deeper understanding of variables.</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Why Use GTM</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The main function of GTM is to customize the data that is sent to your Google Analytics account. It can also help load your pages faster. However, this depends on the number of tags used.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>GTM works with trackers independent of Google such as the Facebook Pixel. You can manage all this from a single interface.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can test and track almost anything. Each element on your page, if actionable, can be tagged using GTM. The preview and debug mode in GTM allows you to test and analyze any action you make before actually making it live.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Even outbound links and downloads can be tagged through GTM. These require extra effort if chosen to be done through Google Analytics.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tag Manager is also equipped with a “Form Submission Listener”, that quite literally waits and listens for form submissions. This can be triggered as a Google Analytics event and a goal can be set up to represent the conversions for that specific event.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>GTM also enables you to give your account access to multiple people while controlling their privileges.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>To Conclude</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There is actually a lot to consider, acknowledge, and respect when using this “easy” tool. One common misconduct is that many marketers do not acknowledge the technical implications of inserting a code. It could impact the page load time and page structure.</p>\n<p>Also, a deeper understanding of Facebook Pixel is required if you wish to operate it through Google Tag Manager. The fact remains that though it may seem easy to use, a certain amount of technical expertise is needed to pull GTM off conveniently and effectively. Expertise you can get from our digital marketing team. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>. Let\'s talk.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph --><!-- /wp:paragraph -->', 'Beginner\'s Guide to Google Tag Manager', '', 'publish', 'closed', 'open', '', 'beginners-guide-to-google-tag-manager', '', '', '2019-04-24 16:28:27', '2019-04-24 10:58:27', '', 0, 'https://vividreal.com/?p=5831', 0, 'post', '', 0),
(5832, 1, '2019-04-24 16:04:47', '2019-04-24 10:34:47', '', 'Google-Tag-Manager', '', 'inherit', 'closed', 'closed', '', 'google-tag-manager', '', '', '2019-04-24 16:04:47', '2019-04-24 10:34:47', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/04/Google-Tag-Manager.png', 0, 'attachment', 'image/png', 0),
(5839, 8, '2019-04-26 16:02:06', '2019-04-26 10:32:06', '<!-- wp:paragraph -->\n<p>Who would you rather talk to? Someone who says “Hey! Wanna know how my day was?” or someone who asks “Hey! How was your day”? Probably the latter. People love people who listen to people. So people would tend to love the brand that listens to people.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Without listening, every marketing move you make is a shot in the dark. It is guesswork. And we would rather prefer a planned approach right? Proper listening can answer certain crucial questions such as:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Who exactly is in my audience?</li>\n<li>What topics drive the most discussions among them?</li>\n<li>What aspect of my product or the industry are they concerned enough to talk about?</li>\n<li>What exactly do they want?</li>\n<li>How can I connect with them in a more meaningful manner?</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>This brings us to an important aspect of brand communication: Social Media Listening. Its advantages go much beyond just satisfying your customers. An effectively executed social listening strategy can enhance brand reputation and even help you tap into the potentials of new USPs for your product.</p>\n<p>Before we move on, we\'d love to help you with your digital marketing campaigns. We\'ve got some crazy talented people here at Vividreal Solutions. <a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> to know more. Alright then, let\'s get back to the article.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Isn’t this the same as social monitoring?</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not exactly.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social media monitoring is concerned with a particular brand. It is about finding the references of your brand out there in the colossal clutter of user-generated content and responding to it. It helps you detect isolated questions and comments.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>On the other hand, social media listening tends to look at the bigger picture. It is about understanding WHY such comments and questions were generated in the first place. Listening is about being attentive to the cues that revolve around the entire industry including your competitors and the rookies out there.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are nine unique advantages that strategically planned social media listening can present you:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Analyzing the trends in user behavior.</li>\n<li>Creating the most desired product and content.</li>\n<li>Knowing the influencers in your niche.</li>\n<li>Weighing your brand against your competitors.</li>\n<li>Finding the aspects that drove prospects to your competitors.</li>\n<li>Strategy implementation differences between you and your competitors.</li>\n<li>Determining customer’s emotions revolving around your brand.</li>\n<li>Evaluating and enhancing the customer experience.</li>\n<li>Determining the success of various campaigns.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>I believe that the importance of social listening has been properly established now. Actually, it can never be overstated. It is not an option for brands anymore, it is a necessity.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let us now discuss how to fashion an effective <strong>social listening strategy </strong>for your brand.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Know the “Why”</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is obviously the foundation of any marketing activity. Knowing your goals. Why am I doing this? What outcome do I expect from this? The resources spent must deliver value. Do a bit of market research and lead generation activities to figure out the optimal goal for your social listening strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Applying yourself into customer service or reputation management activities can further tell you the most sensitive areas in the touchpoints of your brand with the consumers. SEO activities can help you figure out where to focus as well.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Find Conversations about your Brand or Industry</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This path has 2 landmarks.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Where do your customers, prospects, or influencers digitally hangout?</li>\n<li>What words or terms trigger niche-related conversations?  </li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>The constituents in these groups need not be just your customers. It can be anyone you are aspiring to target. There could be a wide range of trigger terms. Pay attention to all those.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>For SEO Purposes</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If done properly, social listening can be a crucial element for your SEO activities. Monitoring brand cues can point you to linkless references. You can reach out to the owners of those platforms and ask them to add links.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>TOOLS</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Humans are nothing but tool-using animals. And like every other tool, the impact of Social listening tools depends on the user. Some prominent, easy-to-use social listening tools are:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Awario for listening on Facebook, Twitter, Instagram, Youtube, Google+, Reddit, News sites, and Blogs.</li>\n<li>Agorapulse for listening on Facebook, Twitter, Instagram, and Youtube.</li>\n<li>Tweetdeck listens only on Twitter.</li>\n<li>Keyhole. Twitter, Instagram, News sites, and Blogs are listened to by this.</li>\n<li>Mention for listening on Facebook, Twitter, Instagram, Youtube, Google+, Reddit, News sites, and Blogs.</li>\n<li>Brandwatch. Brandwatch listens across Facebook, Twitter, Instagram, Youtube, Google+, Pinterest, Sina, VK, GQ, News sites, and Blogs.   </li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Listening with curiosity is a rarity these days. Communication is not a race. It\'s not about filling the void between a person’s last word and the first word of your reply. Listening is in the essence of communication. And for brands, listening is the first step to serving their customers better.</p>\n<p>Talk to us if you need help with your digital marketing campaigns. We\'ve got some crazy talented and experienced people on our team. Let\'s work something out together. <a href=\"https://vividreal.com/digital-marketing/\">Check us out here</a>.</p>\n<!-- /wp:paragraph -->', '\"Shut up and listen!\" : A Guide to Social Listening', '', 'publish', 'closed', 'open', '', 'shut-up-and-listen-a-guide-to-social-listening', '', '', '2019-04-26 16:02:06', '2019-04-26 10:32:06', '', 0, 'https://vividreal.com/?p=5839', 0, 'post', '', 0),
(5843, 1, '2019-04-26 16:00:47', '2019-04-26 10:30:47', '', 'Shut-up-and-listen', '', 'inherit', 'closed', 'closed', '', 'shut-up-and-listen', '', '', '2019-04-26 16:00:47', '2019-04-26 10:30:47', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/04/Shut-up-and-listen.jpg', 0, 'attachment', 'image/jpeg', 0),
(5849, 8, '2019-05-03 12:36:51', '2019-05-03 07:06:51', '<!-- wp:paragraph -->\n<p>This is a guide. A guide to human psychology. It’s also about digital marketing. But it’s incomplete. You are going to find out why.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Psychology is not a coherent science. It would be delusional to try to understand it in its entirety. 8 billion people on this planet translate to 8 billion psychological variations. Here, we are looking at 4 efficient manners by which a brand can appeal better to the audience by enveloping its strategy in the sagacity of human psychology.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Psychology and marketing go hand-in-hand. This is a well-known fact. Think of digital marketing as a chess game. You try to make the right moves with the right tools. Though your strategy is the king, engagement is the queen. And we all know who has the upper hand in chess. The Queen.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Engagement is paramount in marketing, digital or traditional. Especially in digital due to the massive amount of content and products that are just a click or touch away. Emotions must drive your engagement attempts, not intellect. This is exactly why David Packard said: “Marketing is too important to be left to the marketing department.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Weaving your strategy with the threads of wisdom from psychology can fashion an effective approach to marketing. Let me show you (and briefly describe) 5 well-known tactics spun with psychology that actually works. Later, we shall look at the 4 powerful tools that I promised earlier.</p>\n<p>But before that, I\'d like you to meet my digital marketing team. We\'ve been driving results for businesses and projects, big and small, from all over the world. If you need help with anything digital marketing related, <a href=\"https://vividreal.com/digital-marketing/\">feel free to drop us a message</a>. We\'d love to talk to you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Anchoring Effect</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>An example is when an advertisement shows a discounted price. You might not even have an idea about the original price. However, giving you an incentive of saving can trigger that buying bone to make the click.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Social Proof</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Everyone needs validation. Not “wants”, but “NEEDS” validation and approval. By providing testimonials and reviews, you are uncovering that they are not alone if they purchase a particular product or avail of that specific service.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Scarcity</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Execute the ad or campaign in such a way that the viewer must feel that if they lose another moment, they are going to miss this opportunity. And that the opportunity is too big to be missed.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Instant Gratification</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Avoid long, tedious processes that include many steps before conversion. Instant gratification is what everyone wants. Keep the processes simple. A good example is <a href=\"https://vividreal.com/blog/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> lead generation. If a prospect clicks on the ad, most of the required details are already furnished by Facebook itself. Evidently, their massive database of personal information is to be thanked for this.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Commitment Hierarchy</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Start with small demands. Such as asking for their first name or email address. Then gradually proceed to tasks that require more commitment such as a purchase.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The above-mentioned tactics are proven to work efficiently if employed in the right context, in the right sense, and with the right aesthetics. Now let us look at the 4 exemplary implementations of general psychology to lure in more customers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>The Possibility Paradox</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Give your audience the advantage of possibilities. Of choice. A wide range of choices can positively influence your campaigns but overdoing it is a blunder. Take Flipkart for instance. Though they have millions of products, they manage to target and offer the most relevant products to any given segment of the audience. Few takeaways from this approach are:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Keep the key points to a minimum while emphasizing on them.</li>\n<li>Anything more than 2 clear paths to follow must be considered a faux pas.</li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Bridging the Information Gap</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There is a strong emotional turmoil that people experience when there is a void between what they know and what they want to know. Marketers can use this space of oblivion by nestling their content in it. This oblivion is mostly curiosity and some ignorance. Quench their curiosity, earn their trust. It’s simple. Give the audience purposeful information. Decorate it with a juggernaut of a heading. And make them feel like that’s all they need in life.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>Exercise Emotions</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is one thing to brag about the technical superiority of your product or service. It is another thing to talk about the convenience it caters and how it would make the life of the buyer easier.  Antonio Damasio, in his book ‘Descartes Error’ states that emotion is an inevitability to every decision a person makes. Buying, of course, is a decision and the emotional factor can greatly lubricate it. Let us consider a case of the Gods of marketing, Apple. When Jobs introduced the original i-pod, it had the technical advantage of 5 gigabytes memory in a small device. Instead of boasting about it, Apple simply said “1000 songs in your pocket”. Gods for a reason of course.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>A Study in Cognition</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Grounded cognition marries fundamental cognition to produce perception, action, and introspection. Basically, it advises you to incorporate a story into your strategy. People tend to overlook or forget raw facts and figures but will connect more with a story. Throw in context, instances, humour, and elements of interest to grip your audience into converting the way you want them to. Speak to seek. Speak in a relatable, personal manner. Make people empathize with the brand.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how does the above-mentioned percipiences cater to your needs as a digital marketer? The answer lies in peer confirmation, provision of quality content, the creation of urgency, and prioritizing the customers. An architecture of ads intended to persuade, an emotion-driven approach rooted in empathetic behaviour, and a commitment to consistency both in quality and outreach can work wonders for your campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The 4 approach tactics mentioned here are not, in any sense, ultimate. It may not even be the beginning. In fact, it may barely have scratched the surface. There are loads of other approaches and a plethora of new doors to be opened pertaining to psychology in marketing. The fact also remains that even the interpretation of these 4 tactics might be unfinished. There could be a zillion other implications and angles to this.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thus, this guide remains incomplete….</p>\n<p>Oh and just a reminder, <a href=\"https://vividreal.com/digital-marketing/\">talk to us</a> if you\'re ever in need of any help with your digital marketing campaigns.</p>\n<!-- /wp:paragraph -->', 'The Incomplete Guide to Psychology in Digital Marketing', '', 'publish', 'closed', 'open', '', 'the-incomplete-guide-to-psychology-in-digital-marketing', '', '', '2019-05-03 12:36:51', '2019-05-03 07:06:51', '', 0, 'https://vividreal.com/?p=5849', 0, 'post', '', 0),
(5851, 1, '2019-05-03 12:25:18', '2019-05-03 06:55:18', '', 'Psychology-in-Digital-Marketing', '', 'inherit', 'closed', 'closed', '', 'psychology-in-digital-marketing', '', '', '2019-05-03 12:25:18', '2019-05-03 06:55:18', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/05/Psychology-in-Digital-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(5852, 8, '2019-05-06 16:20:00', '2019-05-06 10:50:00', '<!-- wp:paragraph -->\n<p>Who would have imagined case studies as one of the oldest constructive methods of content marketing?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>According to <a href=\"https://boast.io/20-statistics-about-using-testimonials-in-marketing/\">Boast</a>, more than 85% of B2B marketers identified case studies and customer testimonials as the most effective content marketing tactics.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #00ccff;\"><strong>What is a marketing case study?</strong></span></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing talk is boring, we all can agree upon that, can’t we?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How about if you conceal your marketing talk within a story with actual facts and figures that can substantiate the claims you make?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A case study does just that.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\'s a detailed analysis about how you approached a client’s issue, executed strategies and delivered results.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>On one hand, the numbers and percentages used in the case study provide authenticity to the content, while on the other hand,  the storytelling approach engages the reader better.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Therefore, case studies are a long term digital asset that can be put to repetitive use as and when the situation demands. For instance, it could be sent to a prospective client as a part of a mid-funnel lead nurturing strategy if the subject and goals of the case study are relevant to their industry.</p>\n<p>Before we move on, you should definitely talk to <a href=\"https://vividreal.com/content-solutions/\">our content team</a> if you\'re interested in creating case studies. We\'d love to help you out!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph --><!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} -->\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #00ccff;\"><strong>How to write a converting case-study?</strong></span></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Pick out the right subject</strong></li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Choose a case study subject that closely resembles the audience segment you are planning to target. This step is crucial as the objective behind a case study is to strike a chord with your prospective client and make them confident enough to complete their journey through the sales funnel and convert.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your audience might span various segments. Therefore, you might have to come up with case studies that can resonate with each of these segments.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Hook the Introduction</strong></li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>The introduction should contain the hook that would prompt the reader to continue reading the case study. A crisp overview detailing the problem faced by the customer, how your company solved it and the results can be included in the introductory paragraph.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The prospective client will be curious about the results, be sure to satiate this curiosity at the beginning itself.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Stick to the format</strong></li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>A case study must include the following 3 parts:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>The problem: </strong>Under this section, you can describe the nature of the client’s business and what prompted them to hire you. You can go on to talk about the problems they were looking to solve or the goals they were hoping to achieve by working with you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>The Solution: </strong>Here, you elaborate on how you helped the customer solve a specific problem. This section gives the reader a peek into how working with you would feel like.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can blow your own trumpet in this section, but in a subtle way by providing detailed facts and figures about the strategic approach you took towards solving the client’s problem. The reader should be able to find the answers to the following questions here:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol>\n<li>What strategy did the team come up with?</li>\n<li>How a plan of action was decided on following the initial analysis?</li>\n<li>What performance optimizations were made based on the initial results?</li>\n</ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>The Result: </strong>It’s the cream on top of the cake- results. Your prospective customers will be keen on finding out whether your strategies helped the client achieve their goals or not. Therefore, illustrate clearly how the client benefitted from working with you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>SEO-fy your Case Study</strong></li>\n</ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>A compelling customer story alone is not enough to reap the benefits of this content marketing strategy. Your case studies should be SEO-ready.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Be sure to include the right amount of keywords that are relevant to your solution. Case studies are also quite good at attracting backlinks which are an important part of SEO. Adding descriptive meta tags and title tags can also profoundly boost your search engine rankings.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before concluding, here are a few bonus tips from Casey Hibbard, the success story specialist at <a href=\"https://www.compelling-cases.com\">Compelling Cases</a> that could help you with writing some really great case studies:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<p><span style=\"color: #00ccff;\"><strong>Quote the customer</strong></span></p>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Case studies typically employ reported speech, but putting in a few quotes in the actual words of the customer can let your credibility shine through the content.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Quotes that describes the challenge faced by the customer, a comment on why the customer chose your product/service or a result quote summing up the results the customer reaped by working with you, can help the audience connect better to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<p><span style=\"color: #00ccff;\"><strong>Tell a story</strong></span></p>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Weave the customer journey into a story. Irrespective of your audience segment, stories are more engaging and they let the readers visualize themselves in the subject customer’s shoes if they are facing a similar problem.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Casey suggests a Hollywood style storytelling structure: a hero struggles with a problem, finds a mentor who guides him and finally emerges victorious. Such a story can make the reader feel that they are on a familiar ground while reading the case study.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<p><span style=\"color: #00ccff;\"><strong>Give it a touch of emotion</strong></span></p>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Case studies can get really technical with a lot of numbers, graphs, and figures. Adding a few details about the emotions that the customer went through would give it a human touch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you interview the subject customer for the case study be sure to ask a few questions that can get an emotional answer from them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<p><span style=\"color: #00ccff;\"><strong>Highlight the results</strong></span></p>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>They are the juicy parts of your case study your audience will be looking forward to.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Make it explicit in your content.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Casey’s advice is to include your #1 result at multiple points in your content such as the headline, summary, subheadings and of course a detailed explanation in the body copy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<p><span style=\"color: #00ccff;\"><strong>Make it interesting with graphics</strong></span></p>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Images talk more per square inch of screen. So, try to take your case study to the next level by incorporating billboard-style images, infographics, interviewee’s photos, and graphical results.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A case study is a clearly documented proof of the claims that you make about your products or services. Presenting your prospects with such data-rich, easily skimmable long-form content can sway their purchasing decision and make things work out in your favour. <a href=\"https://vividreal.com/content-solutions/\">Talk to us</a> if you need any help creating one!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;</p>\n<!-- /wp:paragraph -->', 'How to Write Marketing Case Studies that Convert', '', 'publish', 'closed', 'open', '', 'how-to-write-marketing-case-studies-that-convert', '', '', '2019-05-06 16:20:00', '2019-05-06 10:50:00', '', 0, 'https://vividreal.com/?p=5852', 0, 'post', '', 0),
(5856, 1, '2019-05-06 15:57:53', '2019-05-06 10:27:53', '', 'marketing--case-study', '', 'inherit', 'closed', 'closed', '', 'marketing-case-study', '', '', '2019-05-06 15:57:53', '2019-05-06 10:27:53', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/05/marketing-case-study.jpg', 0, 'attachment', 'image/jpeg', 0),
(5936, 7, '2019-05-15 17:32:01', '2019-05-15 12:02:01', '<span style=\"font-weight: 400;\">Imagine that you walk into a retail clothing store, try on a few apparels and finally decide to buy them. But then, as you walk towards the cash counter you start to have second thoughts about making that purchase. So you ditch your cart at the store and leave without buying anything. </span>\n\n<span style=\"font-weight: 400;\">Afterwards, you go to a coffee shop and you find the salesperson from that clothing store along with the clothes you ditched with a 15% off tag attached to it. </span>\n\n<span style=\"font-weight: 400;\">And much later, you find the same person again when you visit the library enticing you to buy the same items by offering an even better deal.</span>\n\n<span style=\"font-weight: 400;\">At last when you reach home, shockingly you find him there too.</span>\n\n<span style=\"font-weight: 400;\">The picture looks creepy offline, but you are surely going to have a hard time trying to forget that salesperson or that brand.</span>\n\n<span style=\"font-weight: 400;\">This is called retargeting in the digital marketing domain and that creepy salesperson who followed you around can be display ads, search ads or it can be an email waiting in your inbox when you get home. </span>\n\n<span style=\"font-weight: 400;\">According to the statistics published by Adroll, only 2% of the shoppers convert on their first visit to an online store. And, the best way to bring back that 98 % strayed sheep flocking back to your product is through retargeting.</span>\n\n<span style=\"font-weight: 400;\">Display advertising and email campaigns are two widely used tools employed by marketers with retargeting objectives.  </span>\n\n<span style=\"font-weight: 400;\">Remarketing is another word which resembles retargeting and both are often used interchangeably. In fact, remarketing and retargeting serve the same purpose of bringing the users who have already expressed interest in your product or service back to your website. But there is a subtle difference in strategy. </span>\n\n<span style=\"font-weight: 400;\">Retargeting usually pertains to display ads whereas re-marketing refers to retargeting via email campaigns.</span>\n\n<span style=\"font-weight: 400;\">For the ease of comprehension, let us stick to ‘retargeting’ as we explore this marketing strategy in the context of display Ads and email campaigns.</span>\n\nBut before we move on, you should know that both display ads and emails work best when you have skilled people working behind them. Our team of digital marketers specialise in making every ad profitable for our clients. Talk to us <a href=\"https://vividreal.com/digital-marketing/\">here</a>. We\'d love to help you out.\n\n<span style=\"color: #00ccff;\"><strong>Site Retargeting with Display Ads</strong></span>\n\n<span style=\"font-weight: 400;\">Strategic display Ad campaigns with retargeting goals are employed to re-engage the customers who have interacted with your website in some manner. </span><span style=\"font-weight: 400;\">This interaction triggers the retargeting ad causing a snippet of javascript code called a pixel placed on your website’s footer, to drop a cookie into the shopper\'s browser. The browser cookie is then used to determine when to serve the re-targeting Ads to that visitor. </span>\n\n<span style=\"font-weight: 400;\">Once the user has left your site after taking some kind of action but without making a purchase, these display ads can be used to follow them around while they browse their favourite website and direct them back to your page following an Ad click. </span>\n\n<span style=\"font-weight: 400;\">Banner and display ads are often visually bypassed by the user while surfing online. Conversely, </span><span style=\"font-weight: 400;\">Ads created with retargeting goals are highly personalised and relevant to the visitor. This accounts for the higher click-through rate of 0.7% for retargeted ads as compared to 0.07% for standard display ads.</span>\n\n<span style=\"color: #00ccff;\"><b>Retargeting email campaigns</b></span>\n\n<span style=\"font-weight: 400;\">Email is the most direct approach for reaching and interacting with your prospective customers. Shopping cart abandonment, upsell or cross-sell campaigns are the commonly used retargeting email campaigns.</span>\n\n<span style=\"font-weight: 400;\">Shoppers may abandon their cart before completing the purchase due to any of the following reasons:</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The items are priced too high</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excessive shipping charges</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shopper wants to compare rates on other sites</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shopper wants to explore other options</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are no offers or discounts</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Looking at the list above you might have got an idea about what should be included in your email campaign to make the shopper come back to his cart and complete the purchase. </span>\n\n<span style=\"font-weight: 400;\">Email campaigns with retargeting objectives are not like the spray and pray emails you send in bulk to people in your mail list. </span><span style=\"font-weight: 400;\">They are a gentle personalized reminder to nudge the visitor into converting. </span>\n\n<span style=\"color: #00ccff;\"><b>Which one should you use?</b></span>\n\n<span style=\"font-weight: 400;\">Retargeting Ads are preferred when the marketer intends to tempt the visitor back to their website with attractive offers or discounts on the products he has shown interest in. A display Ad copy is crisp and to the point but there is a constraint on the amount of content that can be put into it.</span>\n\n<span style=\"font-weight: 400;\">On the other hand, an email campaign would be the better option when you want to offer additional information for upselling or cross-selling other products in addition to the ones in the abandoned cart.</span>\n\n<span style=\"font-weight: 400;\">Both display ads and email campaigns with retargeting goals are powerful tools in the digital marketer\'s arsenal that can generate the highest ROIs. Therefore, instead of putting all your eggs in one basket, the smart move here would be to integrate both of them as a part of your retargeting strategy. </span>\n\n<span style=\"font-weight: 400;\">But do you know what would be even smarter than that? Talking to us! Let our team of experienced digital marketers design, build, monitor and optimise your campaigns for the best results. We\'d love to help you out. Check us out <a href=\"https://vividreal.com/digital-marketing/\">here</a>.</span>\n\n&nbsp;', 'Display Ads Vs Emails: Which Works Better for Retargeting?', '', 'publish', 'closed', 'open', '', 'display-ads-vs-emails-which-works-better-for-retargeting', '', '', '2019-05-15 17:32:01', '2019-05-15 12:02:01', '', 0, 'https://vividreal.com/?p=5936', 0, 'post', '', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(5938, 8, '2019-05-15 17:39:28', '2019-05-15 12:09:28', '<span style=\"font-weight: 400;\"> Predictive intelligence isn’t exactly an avant-garde approach. For decades, analytics tools have been utilized by businesses to monitor and ‘predict’ many factors such as frauds, assess risk, and even for timely maintenance. </span>\n\n<span style=\"font-weight: 400;\">However, the analysis of this data has been a tedious function simply because the technology wasn’t advanced enough. Imagine having to compile the names of the Presidents of 100 given countries but having no access to the internet to do so. Sure, you could refer books, but the process is much simpler with the advent of newer, more intuitive technologies.</span>\n\n<span style=\"font-weight: 400;\">Though that example is considerably primitive, a similar obstruction is what caused predictive analytics to not influence the marketing terrain like it is presently doing.</span>\n\n<span style=\"font-weight: 400;\">Thanks to the advancements in artificial intelligence and AI-powered marketing resources, such obstructions are no more. Chatbots, content curators, dynamic pricing models, and a plethora of other AI marketing tools have made predictive analysis accessible, affordable, effective, and much more profitable.  </span>\n\n<span style=\"font-weight: 400;\">To make a bit more sense out of this, let us try to define predictive analysis and predictive marketing. </span>\n\n<span style=\"font-weight: 400;\">Basically, predictive analysis is understanding what has happened, to estimate what will happen. This can be done using data, machine learning techniques, and statistical algorithms which produce more constants than variables. </span>\n\n<span style=\"font-weight: 400;\">And, predictive marketing uses these insights and anticipatory specifics to determine the best action plan to be deployed for maximum returns. Simple right? </span>\n\n<span style=\"font-weight: 400;\">Easier said than done.</span>\n\n<span style=\"font-weight: 400;\">So how exactly can collecting humungous amounts of data (big data) and adopting a predictive approach help businesses and brands?</span>\n\n<span style=\"font-weight: 400;\">Seems like a stupid question because this right here is the future and in many ways, the present, of marketing. It is about staying one step ahead of the competition. </span><span style=\"font-weight: 400;\">But how can we stay ahead of a competition which is already up to date? </span>\n\n<span style=\"font-weight: 400;\">By going beyond the date. By accurately seeing the future. By accurately measuring subsequent outcomes based on past behaviour. </span>\n\n<span style=\"font-weight: 400;\">On a side note, all kinds of marketing techniques work best only when you have experienced people working behind them. If you\'re looking for someone to create, monitor and optimise your marketing campaigns to ensure that they\'re getting you the best possible results, <a href=\"https://vividreal.com/digital-marketing/\">talk to us. </a></span>\n\n<span style=\"font-weight: 400;\">Let us discuss three basic and broad applications of predictive marketing.</span>\n\n<span style=\"color: #00ccff;\"><b>Foreseeing customer behaviour</b></span>\n\n<span style=\"font-weight: 400;\">By identifying patterns in past behaviour, decisions, and browsing habits, predictive modelling can assess a customer’s future behaviour such as what they might be interested in seeing, the best time to reach out to them etc. You can also distinguish between satisfied and unhappy customers and model your marketing strategy accordingly. Customer intelligence is the core from which marketing strategies draw power. </span>\n\n<span style=\"color: #00ccff;\"><b>Distinguishing qualified and unqualified leads</b></span>\n\n<span style=\"font-weight: 400;\">Every business detests unqualified leads. Spending time and money on people with no intention of purchase is an absolute waste. By formulating algorithms that can be fed data from predictive analytics in order to separate qualified leads form qualified ones, we can prioritize prospects according to their convertibility. Identifying prospects with maximum potential can also help the sales team to recognize where to focus more. </span>\n\n<span style=\"font-weight: 400;\">Businesses with slightly shallow pockets will find this extremely helpful as it enables them to accurately allocate their funds and resources.</span>\n\n<b><span style=\"color: #00ccff;\">Messaging</span> </b>\n\n<span style=\"font-weight: 400;\">Customized personal messages is a huge driving factor. Being able to address the clients or customers on a personal level and tailoring content to fit the individual expectations of each of them is a plus in marketing. Manual methods of personalization such as sending individual emails are outdated and honestly not that viable. </span>\n\n<span style=\"font-weight: 400;\">Now, marketers are depending more than ever on <a href=\"https://vividreal.com/blog/the-ai-revolution-in-digital-marketing/\">AI</a> and predictive technologies to automatically understand and adjust to the needs of various customers and clients and to formulate content in a way that appeals to each and every one of them. After all, customer experience is of paramount importance.  </span>\n\n<span style=\"font-weight: 400;\">The aforementioned points are very broad. Predictive analytics has sunk much deeper into the roots of marketing and is a major influential factor in every step and every decision.</span>\n\n<span style=\"font-weight: 400;\">Let us now take a look at 3 ubiquitous predictive models. This includes:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmentation Model</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discerning Recommendations</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Susceptibility Model </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Segmentation Model</b></span>\n\n<span style=\"font-weight: 400;\">Customer segmentation has come a long way. From a logical estimate to a deliberate affair based on data, facts, and statistics, customer segmentation is now a quantifiable force upon which many major decisions and strategies are built.</span>\n\n<span style=\"font-weight: 400;\">There are 2 broad spectrums into which customer segmentation can be classified. This includes Behavioral Clustering and Product-Based Clustering. </span>\n\n<span style=\"font-weight: 400;\">The data of a lead converting into a customer is extremely valuable for any marketer. However, in isolation, this data is pointless. Combining it with demographic and firmographic data can help marketers to narrow down their search for new targets by identifying the common factors. This is called Behavioral Clustering.</span>\n\n<span style=\"font-weight: 400;\">Product-based clustering has a much more heterogeneous approach to demographics. This is based on the product-interests. Customers who were or are interested in similar products are grouped together. This helps in building a portfolio of your most saleable products or services.</span>\n\n<span style=\"color: #00ccff;\"><b>Discerning Recommendations</b></span>\n\n<span style=\"font-weight: 400;\">This model is based on recommendation filtering. This is similar to product-based cluttering but is more focused on an intermediary execution level. This model helps in understanding the potentials of your product for upselling or cross-selling it. </span>\n\n<span style=\"font-weight: 400;\">This is effectively exploited by Amazon. By showing a list of recommended products, or combining it with the products that others with similar interests have purchased, the e-store is instigating a choice of additional purchase during the process of purchase itself.   </span>\n\n<span style=\"color: #00ccff;\"><b>The Susceptibility Model</b></span>\n\n<span style=\"font-weight: 400;\">This model depends on the data that indicates the tendency of various users to behave in a particular manner.  It includes Share of wallet.</span>\n\n<span style=\"font-weight: 400;\">The share of the wallet is basically an estimation of the budget allocation a customer has done, for your product or service. The higher the number, the lesser the potential of cross-selling or upselling. Essentially, combining this data with the product-based clustering can tell the marketers what products to show the customer to increase your share of their wallet. </span>\n\n<span style=\"color: #00ccff;\"><b>To sum up</b></span>\n\n<span style=\"font-weight: 400;\">Predictive analysis and acting upon anticipatory intelligence is a crucial element in marketing. It helps to understand your audience better. To correctly guess what he or she is willing to spend their time and focus upon and to provide them with content that appeals to them in a very personal, and consequently in a very actionable manner.</span>\n\n<a href=\"https://vividreal.com/digital-marketing/\">Talk to us</a> today if you want to run ad campaigns that will bring your business more revenue. Research shows that just scheduling a free call with us, goes a long way ;)', 'Perks of Predictive Analytics in Marketing', '', 'publish', 'closed', 'open', '', 'perks-of-predictive-analytics-in-marketing', '', '', '2019-05-15 17:39:28', '2019-05-15 12:09:28', '', 0, 'https://vividreal.com/?p=5938', 0, 'post', '', 0),
(5939, 1, '2019-05-15 17:17:01', '2019-05-15 11:47:01', '', 'Predictive-Analytics', '', 'inherit', 'closed', 'closed', '', 'predictive-analytics', '', '', '2019-05-15 17:17:01', '2019-05-15 11:47:01', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/05/Predictive-Analytics.jpg', 0, 'attachment', 'image/jpeg', 0),
(5941, 1, '2019-05-15 17:21:46', '2019-05-15 11:51:46', '', 'Retargeting', '', 'inherit', 'closed', 'closed', '', 'retargeting', '', '', '2019-05-15 17:21:46', '2019-05-15 11:51:46', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/05/Retargeting.jpg', 0, 'attachment', 'image/jpeg', 0),
(6011, 7, '2019-05-24 17:51:20', '2019-05-24 12:21:20', '<span style=\"font-weight: 400;\">Let’s walk through the story of Busy Barry.</span>\n\n<span style=\"font-weight: 400;\">Barry, who owned a traditional brick and mortar offline business, recently took the giant leap and ventured into expanding his business online. He read somewhere that emails are one among the most effective marketing channels grossing the highest ROIs and so he decides to re-engage with people who had expressed some kind of interest in his brand via their inboxes. </span>\n\n<span style=\"font-weight: 400;\">But being the busy man he was, Barry couldn\'t find the time to personally compose and send emails to each of these prospects; mainly because different people interacted differently with his business and each of these interactions demanded a different kind of email to be sent. </span>\n\n<span style=\"font-weight: 400;\">Busy Barry felt like too much mundane work was piling up on his plate. </span><span style=\"font-weight: 400;\">He thought, “I can’t sit here all day writing heart-to-heart emails for all these people. I have more pressing business matters to attend to. ”  Also, he was a little tight on budget to hire a \'personalized email-writer\'. </span>\n\n<span style=\"font-weight: 400;\">It was at such a time that Busy Barry got to hear about email automation. Once he got his lead nurturing emails automated he was able to send pre-composed emails to specific segments in his audience list without much manual effort from his side. </span>\n\n<span style=\"font-weight: 400;\">Busy Barry became not so busy anymore!</span>\n\n<span style=\"font-weight: 400;\">Now you might have got an idea about what email automation really does. </span>\n\n<span style=\"font-weight: 400;\">It allows you to send highly targeted and personalized emails to your past, present and prospective customers as a response to specific triggers in order to facilitate better engagement and to keep the door to further interaction with your brand open.</span>\n\n<span style=\"font-weight: 400;\">Drip marketing is another name typically used to refer to email automation. This reference stems from the analogy of water repeatedly dripping from a leaky faucet. Drip drip drip- like a series of emails being sent out to your customers over a period of time.</span>\n\n<span style=\"font-weight: 400;\">Drip campaigns deviate slightly from your conventional email marketing approach like newsletters that sent to everyone in your mailing list irrespective of when they signed up for it. New subscribers do not get to see the content you have previously sent, thus rendering your communication discontinuous.</span>\n\n<span style=\"font-weight: 400;\">But email drip campaigns work differently. Here, timing is of the essence. The right email containing the right information sent at the right time is what a drip campaign is all about.</span>\n\nBut before we move on, email campaigns in the hands of the right people can do wonders for your business. If you\'re in the need of any kind of help, be sure to <a href=\"https://vividreal.com/email-campaign/\">check out our email marketing team</a> here at Vividreal Solutions.\n\n<span style=\"color: #00ccff;\"><b>How email automation works</b></span>\n\n<span style=\"font-weight: 400;\">Email automation removes the manual work involved in email-marketing and replaces it with pre-defined workflows. </span>\n\n<span style=\"font-weight: 400;\">Any email automation software consists of the following three key elements:</span>\n\n<strong>Triggers: </strong><span style=\"font-weight: 400;\">A user signing up for your newsletter or free-trial, leaving the website without making a purchase, customer inactivity over a period of time etc are examples of triggers that set drip campaigns in motion.  </span>\n\n<strong>Conditions: </strong><span style=\"font-weight: 400;\">Once the pre-defined workflow is initiated by the corresponding trigger, the software checks for conditions that are to be met before proceeding with the action. Conditions such as wait for 3 days once a user signs up or check whether a particular link on the previous emails in the drip was clicked etc determine the subsequent course of action.      </span>\n\n<strong>Actions: </strong><span style=\"font-weight: 400;\">The action, in this case, is the automated emails being sent out to a particular user segment. </span><span style=\"font-weight: 400;\">Examples include a welcome mail sent to new subscribers, a client testimonial email about a specific service that a lead had expressed interest in or <a href=\"https://vividreal.com/blog/10-ways-to-reduce-cart-abandonments-and-maximize-conversions/\">cart abandonment</a> emails.</span>\n\n<span style=\"color: #00ccff;\"><b>When to use drip campaigns</b></span>\n\n<strong>Welcome emails</strong>\n\n<span style=\"font-weight: 400;\">Ok, so you got people to subscribe to your newsletter. Don\'t you think it would be great to welcome them on board with a warm email message that says “ Hey, welcome to the family!“ and give them a synopsis of what your brand does and what value it can provide to the subscriber. It gives the user the much-needed validation that they did the right thing by giving you their email address.</span>\n\n<span style=\"font-weight: 400;\">Sending a welcome drip as soon a user subscribes lays the foundation of the relationship between your brand and that customer. On top of that, the automation feature ensures that you never neglect any of your new subscribers. </span>\n\n<span style=\"font-weight: 400;\">In addition to the welcome message, this type of drip mail can be used to promote your popular blogs or provide a welcome discount offer. Such welcome emails can surely make the subscriber warm up to your brand. </span>\n\n<strong>Lead nurturing</strong>\n\n<span style=\"font-weight: 400;\">A lead is a person who has exhibited some kind of interest in your brand, product or service. They might or might not become your customer. It all depends on how you nurture the lead. </span>\n\n<span style=\"font-weight: 400;\">Drip campaigns can adeptly cater to your lead nurturing initiatives through a sequence of well thought out emails. </span>\n\n<span style=\"font-weight: 400;\">For instance, the first email in your drip can be with the objective of enlightening the prospect with informative content such as an e-book, whitepaper, blog post, demo video, etc. Following this, you can send a second email highlighting the unique features of your business and what makes it stand out among its competitors. You can also substantiate your claims by providing testimonials and <a href=\"https://vividreal.com/blog/how-to-use-online-reviews-to-boost-your-visibility/\">reviews</a>. And the next email in the drip can present the prospect with a special discount offer to gently nudge him/her into taking action. </span>\n\n<span style=\"font-weight: 400;\">With lead nurturing drip campaigns marketers can establish a good rapport with the prospective customers by providing them with valuable content before making any kind of sales pitch. Taking such an approach can streamline the customer journey down the sales funnel and convert them from leads to loyal customers. </span>\n\n<strong>Cart abandonment </strong>\n\n<span style=\"font-weight: 400;\">Amazon has mastered the art of cart abandonment drip campaigns. Once the user adds an item to cart and leaves without checking out, Amazon makes it a point to reach out and remind the customer about the items waiting in their cart.   </span>\n\n<span style=\"font-weight: 400;\">Through drip emails, you can let the prospective buyer know that you have saved their shopping carts or entice them with attractive offers on the items in their cart or maybe even create a sense of urgency and let them know that their favourite products are about to run out of stock. </span>\n\n<span style=\"font-weight: 400;\">People may abandon their carts due to various reasons. But reconnecting with them via email can turn the abandoned carts into conversion. </span>\n\n<strong>Re-engagement</strong>\n\n<span style=\"font-weight: 400;\">Contacts that no longer interact with your business, make purchases or open the emails that you send can be coerced into getting back in touch with your brand by means of re-engagement drip campaigns. </span>\n\n<span style=\"font-weight: 400;\">Re-engagement emails themed around “Come back, we still love you” or “Check out the new and improved us ”  or “We’ve got something you might like” etc can open up the communication lines with contacts that have gone cold. </span>\n\n<span style=\"font-weight: 400;\">If they still don’t engage even after sending out re-engagement emails, it’s time to say goodbye to them because contacts that no longer engage are a dead weight on your email marketing performance.</span>\n\n<span style=\"font-weight: 400;\">Automated emails are sometimes called behavioural emails as they are triggered based on user interaction. Such emails are able to generate better engagement as they are highly relevant and personalized. Through automation, the smooth movement of prospects down the sales funnel can be accomplished without much effort from the marketer. All you have to do is carefully map out the journey you want your prospective customer to take in order to build a lasting relationship. For further help with email campaigns, you can always talk to us. <a href=\"https://vividreal.com/email-campaign/\">Get in touch today!</a></span>\n\n&nbsp;', 'What is Email Automation & Why it Matters', '', 'publish', 'closed', 'open', '', 'what-is-email-automation-why-it-matters', '', '', '2019-05-24 17:51:20', '2019-05-24 12:21:20', '', 0, 'https://vividreal.com/?p=6011', 0, 'post', '', 0),
(6031, 1, '2019-05-24 17:50:43', '2019-05-24 12:20:43', '', 'email-automation', '', 'inherit', 'closed', 'closed', '', 'email-automation', '', '', '2019-05-24 17:50:43', '2019-05-24 12:20:43', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/05/email-automation.jpg', 0, 'attachment', 'image/jpeg', 0),
(6034, 7, '2019-06-04 11:36:41', '2019-06-04 06:06:41', '<span style=\"font-weight: 400;\">Personal Branding renders an entrepreneur trustworthy, appreciated, and successful. Loyalty from customers can be garnered and increased by convincing them that certain shared values are what connects the brand with them. </span>\n\n<span style=\"font-weight: 400;\">Branding was a term that used to be associated only with companies and large corporations. Today, however, each individual can be identified as a brand due to an extensive global reach through social media. A personal brand is a constitution of the skills, experiences, and purposes that the person comprises. American writer Seth Godin quotes that “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” </span>\n\n<span style=\"font-weight: 400;\">A well-crafted identity, lucidity, legitimacy, and responsibility is what sets a brand in the positive spectrum. The tone of the brand and the messages that you wish the audience to receive depends greatly on the stepping stones used in building the brand. Moreover, the suitability of such a personal image in the targeted market should also be taken into account.</span>\n\nOn a similar note, if you need any kind of help with branding, we\'d be more than happy to help. <a href=\"https://vividreal.com/branding-solutions/\">Talk to us here.</a>\n\n<span style=\"font-weight: 400;\">10 important factors that contribute to your personal brand’s success are listed below. Following a strategic approach to brand building by revering experience over expense itself can be advantageous enough. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Research your competitors and the competition they pose</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Being unique is possible only if you are updated with the fad. Study intensively about the competition you might face on similar pedestals and choose the aspects that the audience can differentiate you with. Modeling a niche market can be all about standing out from the conventions. It is always better to start with a niche or a narrowed spectrum of your offerings and then to expand the horizon. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>No compromise on content. </b></span><span style=\"font-weight: 400;\">Once the platform for the branding procedure is decided, planning out the content is important. List out the factors that make you unique and fashion content around this. Curate the content and gain brand awareness. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Cultivate authority</b></span><span style=\"font-weight: 400;\"> by having a say in like-minded groups and industry-related crowds. Social networks like <a href=\"https://vividreal.com/blog/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> or LinkedIn have a plethora of interest-specific groups. Experience and knowledge can be gained by joining such groups and partaking in the discussions and threads. Sharing relevant information can help in building trust and accountability in that community which can later translate into brand authority.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Portray purpose. </b></span><span style=\"font-weight: 400;\">Each content update and online verbiage you make must be in accordance with your personal brand. Each individual action and daily updates stack up to the building of your brand.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The need for networking</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Network building and sustaining (both online and offline) caters greatly to the needs of a successful personal brand. Entrepreneurs must stay in touch with others in the industry including innovators and leaders in order to stay ahead of the game as well as garner the respect needed to become a leading brand. Offline networking too can work miracles. Attending professional events pertaining to your industry along with public speaking conferences can boost your offline influence and be much more impactful. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Constancy is paramount.</b></span><span style=\"font-weight: 400;\"> The public reveres constancy and is loyal to the brands that portray regularity in their marketing efforts. With the persistent use of <a href=\"https://vividreal.com/blog/social-media-strategy-finding-the-right-social-media-platform-for-your-business/\">social media marketing</a> techniques and content marketing strategy, the brand name will be etched into the minds of the users.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Combine brand values into meaningful actions to </span><span style=\"color: #00ccff;\"><b>establish credibility</b></span><span style=\"font-weight: 400;\">. Your personal brand will be of no value if it ceases to be credible. Testimonials and positive feedback, when promoted in pertinent presentation, allow prospects to sense trustworthiness in your opinion or product thus boosting credibility.</span></li>\n 	<li style=\"font-weight: 400;\"><b><span style=\"color: #00ccff;\">Deal with your defects</span>.</b><span style=\"font-weight: 400;\"> Successfully branded individuals and influential personalities are considered flawless in every aspect of their personal lives. However, honestly sharing a few of the setbacks that you faced and more importantly the lessons you learned from them will give people a more relatable experience and the optimism that if you could achieve it, so can they. To err is human, to share is divine. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Paint everything in your brand’s colours.</b></span><span style=\"font-weight: 400;\"> Every aspect of your life must be viewed from the angle of your brand and its values. It takes a brand that is truly defined with a unique style and distinct personality to view everything through the brand lens.</span></li>\n 	<li style=\"font-weight: 400;\"><b><span style=\"color: #00ccff;\">Be an expert</span>.</b><span style=\"font-weight: 400;\"> Personal branding strategies could be rendered obsolete if you do not work hard and become an expert in the field that your brand is promoting. Investing in yourself is important. You must know the niche of your choice inside out. You must never stop learning and broadening your prowess.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Personal branding is inevitable when it comes to developing a professional persona and reputation. Appreciate your personal pros and cons and devote yourself to incessant education. Learn to relate to the audience through your stories.</span>\n\nNeed help with branding? We\'ve got just the right people for you. <a href=\"https://vividreal.com/branding-solutions/\">Let\'s talk!</a>\n\n&nbsp;', '10 Tips for Entrepreneurs to Improve Personal Branding', '', 'publish', 'closed', 'open', '', '10-tips-for-entrepreneurs-to-improve-personal-branding', '', '', '2019-06-04 11:36:41', '2019-06-04 06:06:41', '', 0, 'https://vividreal.com/?p=6034', 0, 'post', '', 0),
(6035, 1, '2019-06-04 11:20:38', '2019-06-04 05:50:38', '', 'Personal-Branding', '', 'inherit', 'closed', 'closed', '', 'personal-branding', '', '', '2019-06-04 11:20:38', '2019-06-04 05:50:38', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/Personal-Branding.zip', 0, 'attachment', 'application/zip', 0),
(6036, 1, '2019-06-04 11:21:20', '2019-06-04 05:51:20', '', 'Personal-Branding', '', 'inherit', 'closed', 'closed', '', 'personal-branding-2', '', '', '2019-06-04 11:21:20', '2019-06-04 05:51:20', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/Personal-Branding.jpg', 0, 'attachment', 'image/jpeg', 0),
(6089, 7, '2019-06-14 17:59:29', '2019-06-14 12:29:29', '<span style=\"font-weight: 400;\">Before we begin, let\'s come to terms with some hard facts:</span>\n\n<span style=\"font-weight: 400;\">“Around 96% of Ad clicks do not convert.”</span>\n\n<span style=\"font-weight: 400;\">Shocking, isn’t it?</span>\n\n<span style=\"font-weight: 400;\">Why are the clicks not turning into leads? Why should I burn a hole in my pocket for just a bunch of useless clicks that generate no value for my business? Where did I go wrong? </span>\n\n<span style=\"font-weight: 400;\">Such questions might be plaguing your mind once you find out that your Ads ain’t working as well as they should.   </span>\n\n<span style=\"font-weight: 400;\">A killer Ad copy, an eye-catching creative and spot-on targeting alone is not enough to get the conversions flowing in. </span>\n\n<span style=\"font-weight: 400;\">The truth is, the period between an Ad click and the actual conversion is critical to determining the success of the campaign. </span>\n\n<span style=\"font-weight: 400;\">It is also the period during which post-click optimization (PCO) can work its magic. </span>\n\n<span style=\"font-weight: 400;\">Before getting to the ‘how’ of PCO, let us get clear on what it is and why it is important for digital advertisers. </span>\n\n<span style=\"font-weight: 400;\">So, you think that you own the advertising game. You put in every last bit of advertising expertise you have into creating the perfect ad and targeted it to be displayed to the right kind of audience. And obviously, you got the click-through rates you were aiming for and you give yourself a pat on the back for providing your audience with the ultimate pre-click experience. </span>\n\n<span style=\"font-weight: 400;\">But does the customer journey end with an ad click? </span>\n\n<span style=\"font-weight: 400;\">Unfortunately, the answer is no. The pre-click experience merely sets the stage for the post-click experience where you can really draw in your customers to actually convert. </span>\n\n<span style=\"font-weight: 400;\">Post-click optimization is all about the user experience following an Ad click. </span>\n\n<span style=\"font-weight: 400;\">It consists of a dedicated landing page with a message identical to that shown on the Ad copy, a crisp CTA button and a very grateful Thank You page.</span>\n\n<span style=\"font-weight: 400;\">Now, let’s take a detailed look at the elements that constitute post-click optimization:</span>\n\n<span style=\"color: #00ccff;\"><b>The Landing Page</b></span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/blog/how-conversion-orientated-are-your-landing-pages/\">Landing pages</a> have now become an integral part of ad campaigns. Earlier the most common practise was to direct the Ad click to the advertiser\'s websites. There are people who still take this approach, but from our experience, we would say that a dedicated landing page has more power when it comes to turning clicks into conversions. </span>\n\n<span style=\"font-weight: 400;\">In addition to optimization, personalization also plays a major role in determining how conversion oriented the landing page is. Personalization makes the landing page more relevant to the visitor thereby making him/her more likely to convert. </span><span style=\"font-weight: 400;\">This insane conversion trick outshines even the best audience targeting you can come up with. </span>\n\n<span style=\"font-weight: 400;\">Amazon does this particularly well with the help of personalised ads based on your search or purchase history that directs you to personalized landing pages with great offers on products you might be actually interested in. </span>\n\n<span style=\"font-weight: 400;\">Landing pages can be personalized based on visitors name, device &amp; browser, Ads they clicked on and also based on the nature of prior engagements with your business.  </span>\n\n<span style=\"color: #00ccff;\"><b>CTA Button</b></span>\n\n<span style=\"font-weight: 400;\">A call to action button that stands out from everything else on the page is an important element of an optimized landing page. It should clearly state what the user is supposed to do so that he/she can spring into doing the desired action and move on to the next step towards conversion.</span>\n\n<span style=\"font-weight: 400;\">One golden rule of post-click optimization to be kept in mind is that one landing page should serve only one purpose and therefore should have only one CTA button. </span>\n\n<span style=\"font-weight: 400;\">Multiple CTAs and links on your landing page will act as a diversion, making the visitor stray away from fulfilling the conversion goal. </span>\n\n<span style=\"font-weight: 400;\">Since we are talking about distractions or in other words lack of attention, now would be a good time to define a parameter called ‘attention ratio’.</span>\n\n<span style=\"font-weight: 400;\">Attention ratio is defined as “the ratio of links on a landing page to the number of campaign conversion goals.”</span>\n\n<span style=\"font-weight: 400;\">Since an optimized landing page should feature only one call to action button, it is said to have an attention ratio of 1:1. </span>\n\n<span style=\"font-weight: 400;\">You can use multiple CTAs at various points on your landing page where people are most likely to click. But these CTAs should have the same conversion goal so that the attention ratio is locked on at 1:1.</span>\n\n<span style=\"font-weight: 400;\">This ratio is another reason why we don’t recommend using your website as your landing page. Your website will obviously have many links on it that will distract the user and he might click away and get farther and farther away from conversion. </span>\n\n<span style=\"color: #00ccff;\"><b>Thank You Page</b></span>\n\n<span style=\"font-weight: 400;\">We all dish out a lot of ‘Thank You’s thoughtlessly in our day to day interactions. It is also the logical thing to do when someone does something in your favour.</span>\n\n<span style=\"font-weight: 400;\">But what do you think is the psychology behind those two words when it comes to post-click optimization?</span>\n\n<span style=\"font-weight: 400;\">A cheerful Thank You page can make the user feel good about the action he performed on your landing page and combat buyer’s remorse (or subscriber’s remorse) if any.</span>\n\n<span style=\"font-weight: 400;\">Acknowledging the customer’s efforts by saying Thank You following conversion provides you with an opportunity to build a stronger, long-lasting relationship with your customer.</span>\n\n<span style=\"font-weight: 400;\">So, on a concluding note, let\'s reiterate back to a few points we discussed earlier: Ad campaigns do not end with creating Ads. You definitely need a landing page (it’s worth the investment). Thank You pages are important. And lastly, post-click optimization really matters!</span>\n\n&nbsp;', 'Perfecting Post-Click Optimization', '', 'publish', 'closed', 'open', '', 'perfecting-post-click-optimization', '', '', '2019-06-14 17:59:29', '2019-06-14 12:29:29', '', 0, 'https://vividreal.com/?p=6089', 0, 'post', '', 0),
(6091, 1, '2019-06-14 17:53:15', '2019-06-14 12:23:15', '', 'Post-Click-Optimization', '', 'inherit', 'closed', 'closed', '', 'post-click-optimization', '', '', '2019-06-14 17:53:15', '2019-06-14 12:23:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/Post-Click-Optimization.jpg', 0, 'attachment', 'image/jpeg', 0),
(6094, 7, '2019-06-20 10:22:41', '2019-06-20 04:52:41', '<span style=\"font-weight: 400;\">‘Content is king’- the title of an essay by Bill Gates published in 1996 has become an overused phrase that highlights the importance of <a href=\"https://vividreal.com/blog/the-secret-to-driving-in-more-organic-leads-content-marketing/\">content marketing.</a></span>\n\n<span style=\"font-weight: 400;\">The truth is, after all this time, content still remains the king. And, in case if you are a startup, it\'s high time you start bowing down to this all-powerful king.</span>\n\n<span style=\"font-weight: 400;\">A startup is something born out of numerous sleepless nights, caffeine-fuelled brainstorming sessions and a burning idea or desire to find the solution to a problem. </span>\n\n<span style=\"font-weight: 400;\">Once you have all that sorted out, then comes the hard work- marketing. </span>\n\n<span style=\"font-weight: 400;\">How to bring in the customers? How to make your brand seen and heard? How to sustain and grow your startup when there is a constraint on the marketing budget?</span>\n\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/content-solutions/\">Content marketing</a> could be your answer to these questions. </span>\n\n<span style=\"font-weight: 400;\">This form of marketing which dates back to the late 1980s has come a long way from magazine articles and soap operas to blogs, videos and webinars in the digital era. </span>\n\n<span style=\"font-weight: 400;\">And once you set foot into the world of entrepreneurship, you would soon realize that today’s consumers have evolved past responding actively to advertisements and sales talk and rely more on the trust and image that a brand projects for making purchase decisions. </span>\n\n<span style=\"font-weight: 400;\">In such a situation, creating engaging content that resonates with the audience can contribute positively to the growth of your customer base. </span>\n\n<span style=\"font-weight: 400;\">Here are 5 reasons why, as a startup, you should prioritize content marketing above all other forms of marketing:</span>\n\n<span style=\"color: #00ccff;\"><b>Building Brand Voice</b></span>\n\n<span style=\"font-weight: 400;\">The experts in any industry are always respected and trusted by the crowd. When it comes to picking a startup instead of an established brand, trust is one of the deciding factors. One simple way to garner this trust is by presenting yourself as an expert in your industry. This can be done by creating content relevant to your industry that can entertain, educate or solve a problem.  The consumer gets the feeling that ‘this guy knows what he is doing’ and consequently your brand will gain his trust.</span>\n\n<span style=\"color: #00ccff;\"><b>Tell Your Brand Story</b></span>\n\n<span style=\"font-weight: 400;\">Everyone loves <a href=\"https://vividreal.com/blog/brand-story-the-foundation-of-your-business/\">stories and content marketing</a> is a great way to capitalize on them.</span>\n\n<span style=\"font-weight: 400;\">When you are building a brand from scratch, you would certainly have a spectacular story to tell. Why not let your customers know how you came up with the idea for your startup, who you are, the mission and vision your brand stands for, etc. </span>\n\n<span style=\"color: #00ccff;\"><b>The Master Key to Many Doors</b></span>\n\n<span style=\"font-weight: 400;\">Great content can complement other digital marketing strategies. It is the best way to get people to subscribe to your newsletter or email list. </span>\n\n<span style=\"font-weight: 400;\">Relevant content can boost your SEO rankings and drive organic traffic to your site. </span><span style=\"font-weight: 400;\">In addition, posting content on popular social media platforms can help establish your brand presence at a place where billions of people spend most of their leisure time.</span>\n\n<span style=\"color: #00ccff;\"><b>A Pull Marketing Approach </b></span>\n\n<span style=\"font-weight: 400;\">Pushy sales talk and advertisements alone can never achieve the tremendous feat that gets accomplished by marketing good content. People have now become smarter and they can smell sales talk from a long way off. Therefore, marketers are in a race to find new ways of presenting their products and services in the best light to their prospects. </span>\n\n<span style=\"font-weight: 400;\">Content marketing is a form of pull marketing that draws customers in. In contrast to outbound marketing such as Google and Facebook Ads, it is more economical. Paid advertising could get really expensive depending on your industry and the leads generated via these channels need not necessarily turn into sales. But with content marketing, you can build a website that draws in organic traffic even if you have to make cuts on your ad budget at times.</span>\n\n<span style=\"color: #00ccff;\"><b>Long Term Growth &amp; Results</b></span>\n\n<span style=\"font-weight: 400;\">Content marketing is not a one night stand, it is a long term commitment that adds value to your business by creating awareness, engagement and growth. Simply writing something and publishing it is not enough. This approach to marketing is a long term investment for your startup that requires consistent effort.</span>\n\n<span style=\"font-weight: 400;\">Content marketing can progressively add value to your business. It\'s different from Ad campaigns where you invest some amount and get a high ROI and then repeat the same procedure over for the next campaign. </span>\n\n<span style=\"font-weight: 400;\">With content, each new article you write will supplement the previous articles in your blog, and every new subscriber can potentially turn into a customer in the future. </span>\n\n<span style=\"font-weight: 400;\">It can take some time for the results to become obvious, but content marketing can generate higher returns in the long run. </span>\n\n<span style=\"font-weight: 400;\">Startups can employ a wide array of content marketing strategies like how to videos, enticing blog topics and interesting infographics to attract attention to their brand. </span>\n\n<span style=\"font-weight: 400;\">Irrespective of the type of startup, there is no limit on the variety and amount of content you could create. For instance, if you have</span><span style=\"font-weight: 400;\"> a startup raising chickens in the backyard, you could come up with a blog providing valuable chicken breeding tips or a video on how to set up a chicken coop in the backyard. </span>\n\n<span style=\"font-weight: 400;\">The only thing that matters is you get started with crafting content that wows your audience! And if you\'re having starting trouble, we have a crazy talented group of content writers who\'d love to help you out. <a href=\"https://vividreal.com/content-solutions/\">Check us out here.</a></span>\n\n&nbsp;', 'Content Marketing for Startups', '', 'publish', 'closed', 'open', '', 'content-marketing-for-startups', '', '', '2019-06-20 10:22:41', '2019-06-20 04:52:41', '', 0, 'https://vividreal.com/?p=6094', 0, 'post', '', 0),
(6101, 1, '2019-06-20 10:04:15', '2019-06-20 04:34:15', '', 'Content-marketing for startups', '', 'inherit', 'closed', 'closed', '', 'content-marketing-for-startups', '', '', '2019-06-20 10:04:15', '2019-06-20 04:34:15', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/Content-marketing-for-startups.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(6126, 8, '2019-06-26 12:31:42', '2019-06-26 07:01:42', '<span style=\"font-weight: 400;\">Imagine you start a small flower shop in your locality. You want to let the locals know about your business, so you go about sticking flyers all over town. After a few weeks, business isn’t that great and you wonder if the flyers are really helping or not. What if there was some way to find out who all have seen your flyers and who all stayed to read? It would be helpful to know the best places to post flyers; places that would attract more customers. Well, Google Analytics does just that, and a lot more.</span>\n\nOh, and if you\'re looking to make the most out of your digital marketing campaigns, <a href=\"https://vividreal.com/google-ads/\">talk to us</a>. Vividreal Solutions has been running profitable marketing campaigns for businesses all over the world for many years now, and we\'d love to help you out.\n\n<span style=\"color: #00ccff;\"><b>What is Google Analytics?</b></span>\n\n<span style=\"font-weight: 400;\">Sorry to let you down, Google Analytics has nothing to do with flyers. But if you had a website for your shop, GA would tell you everything you need to know about its visitors!  Having a website is crucial for every business. Your website is the face of your company, especially to those who don’t know you. Your website could potentially be one of your biggest sources of customers. Naturally, a lot of time is spent polishing websites to make them look pretty and load faster. You also need to know if anyone is actually visiting this pretty website of yours. This is where Google Analytics comes in.</span>\n\n<span style=\"font-weight: 400;\">Google Analytics is a free analytics tool you can use to monitor the traffic your website receives. It gives you detailed information on your website’s visitors. Each visitor is categorized under different demographics, and you get a ton of information about their location, time spent on your site, the pages they visited, where they came from, and much more. It is up to you to use this information to plan a strategy to get more hits on your website. You can also use the data to improve your website. Google Analytics is used by over 50 million websites all over the world. Let us quickly go through how you can use GA to improve your digital marketing strategy.</span>\n\n<span style=\"color: #00ccff;\"><b>Using Google Analytics to Improve Your Marketing</b></span>\n\n<span style=\"font-weight: 400;\">Every time someone visits your site, Google Analytics collects data on them. There are mainly two types of data collected by Google Analytics; User Acquisition Data and User Behaviour Data.</span>\n\n<b><span style=\"color: #00ccff;\">User Acquisition Data:</span></b><span style=\"font-weight: 400;\"> Information about visitors before they visit your site can be found here.</span>\n\n<span style=\"font-weight: 400;\">Each “pageview” gets categorized under different age groups, gender, location, and other demographics. This gives you insights on the type of people who visit your site. For example, if the majority of your visitors are aged between 18-24 years, you should plan campaigns to target them specifically. You can change the appearance of your site to look more modern to make it more appealing to the youngsters. If you have very few people visiting your site above the age of 50, it is not worth spending time and money on targeting them. Depending on their location, you can target your ads to attract more people from a particular area. In the case of a flower shop, if you are getting a steady number of male visitors, maybe throw in a few offers for them? Flower shops are important for men, especially after an argument! </span>\n\n<span style=\"font-weight: 400;\">Google Analytics also provides you with information on how visitors reach your website. This can be categorized into the following:</span>\n\n<span style=\"color: #00ccff;\"><b>Direct:</b></span><span style=\"font-weight: 400;\"> Viewers that have visited your site by typing the URL into a browser or by clicking a bookmark. Having a catchy and easy to remember URL helps.</span>\n\n<span style=\"color: #00ccff;\"><b>Organic:</b></span><span style=\"font-weight: 400;\"> Viewers from search engines like Google and Bing. Good numbers here are a sure indication of an effective SEO strategy. Give your content writers a raise.</span>\n\n<span style=\"color: #00ccff;\"><b>Paid:</b></span><span style=\"font-weight: 400;\"> Visits from paid sources like Google Ads.</span>\n\n<span style=\"color: #00ccff;\"><b>Referral:</b></span><span style=\"font-weight: 400;\"> People who have clicked on your link from another website.</span>\n\n<span style=\"color: #00ccff;\"><b>Social:</b></span><span style=\"font-weight: 400;\"> Visitors from different social media platforms. An effective social media marketing strategy will be reflected here.</span>\n\n<span style=\"font-weight: 400;\">Also, if you’re getting a lot of visits from Instagram, make sure your website loads like butter on mobile devices. Nothing ticks people off more than a buggy and <a href=\"https://vividreal.com/blog/low-website-speed-heres-how-you-can-improve-it/\">slow</a> website.</span>\n\n<span style=\"color: #00ccff;\"><b>Email:</b></span><span style=\"font-weight: 400;\"> Visitors from your email campaigns.</span>\n\n<span style=\"font-weight: 400;\">GA also shows you the devices people have accessed your website from. Use this data to optimize your website on all devices.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>User Behaviour Data:</b></span><span style=\"font-weight: 400;\"> Information that is collected when someone visits your site. Details like the number of visits on each page, time spent on each page, etc are shown here. Here are some stats that can help you improve your website:</span>\n\n<span style=\"font-weight: 400;\">Bounce rate is the percentage of people who have left your website from the first page they visited (landing page), without checking out any of your other pages. The lower your bounce rate, the more engaging your site is. This data is also categorized under different demographics. This is a great way of knowing which pages different people are least interested in. Bounce rates may be high if your visitors don’t find what they need on the landing page. It can also be high if you have a visually unpleasant and cluttered page. Improve your web pages and make it easier for people to find what they need. Increase loading speeds since slow websites are one of the biggest reasons for a high bounce rate. Be wary, this data can be misleading too. People accidentally click links all the time and leave without clicking anything else. </span>\n\n<span style=\"font-weight: 400;\">Another feature of Google Analytics, called “Content Drilldown”, gives you information on the number of visits on each page of your website. It also shows you the amount of time spent on each page. This information shows you how organized your page is. It is also a great way of knowing what visitors are interested in your site. Similarly, “Landing Page” shows the number of visits on the pages that people are visiting first. This is a good way of finding popular pages on your site. If that page has a specific type of content, it would be wise to make more of such content. All these different stats show you what people are interested in. You can use this knowledge to make your website more appealing to your visitors.</span>\n\n<span style=\"color: #00ccff;\"><b>Other Features of Google Analytics</b></span>\n\n<span style=\"font-weight: 400;\">Google Analytics has some really useful extra features. When you manage your own website, you’ll probably visit it a hundred times each day. These views could also add to the overall stats, giving you incorrect data. In order to prevent this from happening you can exclude your visits by switching on a filter in the Admin section. Another cool feature is the ability to check how well your website is running on different browsers. You can observe load times and bounce rates for different browsers. This information can be used to fine-tune your website to work smoothly across all browsers. Speed is a very important factor in user experience. You could lose a lot of potential customers if your site is slow. In a world of lightning-fast websites, nobody has the patience to let a page take its own sweet time to load.</span>\n\n<span style=\"font-weight: 400;\">To summarise, Google Analytics gives you a ton of information about the traffic your website is receiving. You also get information that you can use to make your website more popular, make better content, improve user experience on your website, and also sell a ton of flowers! </span>\n\nTalk to us if you\'ve got any doubts. Not to boast, but we\'re really good at what we do. Our team of skilled digital marketers can turn every ad campaign profitable for your business. <a href=\"https://vividreal.com/google-ads/\">Check us out here</a>.', 'Using Google Analytics Data to Improve Your Marketing', '', 'publish', 'closed', 'open', '', 'using-google-analytics-data-to-improve-your-marketing', '', '', '2019-06-26 12:31:42', '2019-06-26 07:01:42', '', 0, 'https://vividreal.com/?p=6126', 0, 'post', '', 0),
(6127, 1, '2019-06-26 11:57:46', '2019-06-26 06:27:46', '', 'google-analytics-improving-marketing', '', 'inherit', 'closed', 'closed', '', 'google-analytics-improving-marketing', '', '', '2019-06-26 11:57:46', '2019-06-26 06:27:46', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/google-analytics-improving-marketing.jpg', 0, 'attachment', 'image/jpeg', 0),
(6135, 1, '2019-06-26 12:38:49', '2019-06-26 07:08:49', '', 'google-analytics-improving-marketing', '', 'inherit', 'closed', 'closed', '', 'google-analytics-improving-marketing-2', '', '', '2019-06-26 12:38:49', '2019-06-26 07:08:49', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/06/google-analytics-improving-marketing-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(6196, 7, '2019-07-04 14:37:03', '2019-07-04 09:07:03', '<span style=\"font-weight: 400;\">In the movie ‘Her’, Theodore, a writer forms a deep relationship with an AI voice that he speaks to every day. He eventually falls in love with it. The AI here was realistic enough to make a human being develop feelings for it. Our AI technology hasn’t developed to that extent. We have applications that we can talk to, but they are limited to several thousand “dialogues”. It may not be able to adapt and reply to our every question, but it can help in some specific ways. </span>\n\n<span style=\"font-weight: 400;\">Sometimes when you visit a site, on one of the corners, you may find a chat box. You could type in your queries and the automated system will try its best to give you the information you want. This is a great tool to ensure that a visitor’s queries are being answered. A happy customer will always come back for more.</span>\n\n<span style=\"font-weight: 400;\">NLP (Natural Language Processing) and AI (Artificial Intelligence) have contributed immensely to the development of digital assistants known as Chatbots. They have now evolved into resourceful tools that facilitate the effective automation of businesses. Chatbots can perform a  multitude of tasks including resolving customer queries and guiding prospects and customers through the sales funnel.</span>\n\n<span style=\"font-weight: 400;\">Who doesn’t love an instant reply that makes them feel special? Chatbots possess the advantage of being prompt in delivering personalized content through active engagement with the customers. Chatbots indulge in an informal mode of conversation. This informal tone also helps build customer loyalty along with gaining valuable insights into their behaviour and preferences. </span>\n\n<span style=\"font-weight: 400;\">Chatbots have certain advantages. You do not have to leave the page to communicate with them. We’re all familiar with using a messaging service. Some of the marketing advantages and opportunities presented by chatbots are mentioned below. As AI gets stronger and more sophisticated, chatbots will continue to grow and new marketing possibilities will emerge.</span>\n\nOn a side note, if you\'re looking for a modern, feature-packed website for your business, <a href=\"https://vividreal.com/web-development/\">talk to us</a>. We\'ve got a talented team of web developers who\'d love to help you out.\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Magnified capacity for engagement</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> A unique feature of chatbots is its ability to retain customers. A chatbot can attract attention and retain it for a longer time and learn from interactions. It then takes this data to send pertinent information regarding the brand and its services to the customer. Up-selling and cross-selling are facilitated in a much more personalized manner.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Renders the brand proactive</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Brands, by default, are passive communicators that wait for the customer to contact them first. However, if a chatbot is integrated into your brand’s website, social media platform or app, the bot will make the first move in communicating with the user who has landed on the platform. This positively affects the brand reputation and increases interaction. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>A guide through the corporate funnel</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">.</span> Time consumption is one of the biggest challenges faced during lead nurturing. Chatbots can help your brand through effective lead nurturing by collecting data and personal information and then deploying individually customized feedback and messages to help your customers effortlessly continue on their buyer journey. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Maintains a brand personality.</b></span><span style=\"font-weight: 400;\"> Advertisements including banners or videos are unidirectional and can state a brand identity. But the integration of chatbots can have a multidimensional effect and bring forth a brand personality that interacts in a way deemed the most appropriate by the brand. This is the peak of being relatable in the history of marketing.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Relatively cheaper.</b></span><span style=\"font-weight: 400;\"> A fully functional chatbot requires less expenditure than a cross-platform app or hiring an employee. Readymade chatbots with fully functional automated solutions are available from various providers. This also presents a chance to reduce human errors and to increase feedback and communication speed as well as seamlessly process data to make decisions.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Some of the best chatbot service providers and hosts include:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LivePerson</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LiveChat</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">botique.ai</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon Lex</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dialogflow</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">IBM Watson</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bold360</span></li>\n</ul>\n<span style=\"font-weight: 400;\">The boom in the usage of messaging apps presents a wide vista of opportunities to build your brand image and convert that into direct sales through the integration of chatbots. To sum up, the major advantages of chatbots include its full-time availability, ability to process a large amount of data or requests, better insight gaining capacity and low maintenance as well as setup costs. </span>\n\n<span style=\"font-weight: 400;\">Customer service improvement through continuous learning based on analytics and data processing and flexibility in the implementable platform is what makes chatbots an inevitable consequence of AI in the digital marketing landscape. Ultimately, creating and selling personalized customer experiences can work wonders for any business. So does having a beautiful website that\'s super easy to navigate. If you\'re in the market for a new website or if you\'re interested in revamping your existing website, talk to us. We\'ve worked on websites for some of the biggest companies and projects in the world. <a href=\"https://vividreal.com/web-development/\">Let\'s talk!</a></span>', '5 perks of Chatbots in Digital Marketing', '', 'publish', 'closed', 'open', '', '5-perks-of-chatbots-in-digital-marketing', '', '', '2019-07-04 14:37:03', '2019-07-04 09:07:03', '', 0, 'https://vividreal.com/?p=6196', 0, 'post', '', 0),
(6197, 1, '2019-07-01 10:06:38', '2019-07-01 04:36:38', '', 'Chatbot', 'Chatbots in Digital Marketing', 'inherit', 'closed', 'closed', '', 'chatbot', '', '', '2019-07-01 10:06:38', '2019-07-01 04:36:38', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/07/Chatbot.jpg', 0, 'attachment', 'image/jpeg', 0),
(6204, 7, '2019-07-04 16:15:33', '2019-07-04 10:45:33', '<span style=\"font-weight: 400;\">The basic identification factor of a micro influencer is that they will have between 2000 and 50,000 followers on a particular social media channel. They are usually endorsing a particular activity, lifestyle, or passion. The defining quality of micro-influencers that make them a prominent part of digital marketing is the engagement of their audience and the trust they have established with them. </span>\n\n<span style=\"font-weight: 400;\">While big brands turn to celebrities and prominent personalities with over 500,000 followers, the real potential lies with these micro influencers with their higher engagement rates and approachability that makes them a new breed of brand ambassadors who can bring the brand closer to its consumers. Their modest audience size is compensated by the influence they exert.</span>\n\n<span style=\"font-weight: 400;\">Brand endorsements are seen strictly as commercial facades when done by huge celebrities and endorsing multiple brands further damages the credibility. Micro-influencers, on the other hand, have already fashioned a kind of impact over their limited followers with personable content and sincere shared interests.</span>\n\nOn a side note, if you\'re looking into social media marketing, we\'d love to help you out. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to us here.</a>\n\n<span style=\"font-weight: 400;\">Some of the advantages exhibited by micro-influencers are mentioned below. The size of the company is no barrier to tapping into this potential. Emerging startups and even established brands such as Google and Chrysler are using micro-influencers to deepen their reach.  </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Reasonable pricing.</b></span><span style=\"font-weight: 400;\"> Micro influencers are not celebrities per se and any campaign tends to work in favor of both the parties to expand reach. Macro influencers, on the other hand, tend to (and have the right to) charge comparatively higher. The ROI is also higher with micro influencers due to increased engagement with the target group.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>It is easier to gain customer trust and sustain loyalty.</b></span><span style=\"font-weight: 400;\"> Micro influencers are already familiar with the taste of the audience. This makes it easier to find a link between the brand’s offering and the audience’s wants. The tone, personality, content style, niche, and their authenticity while interacting makes the audience much more engaged and drives conversions better. Celebrity influencers tend to have an engagement rate of 1% whereas it is 6% for micro influencers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Advantageous to both parties.</b></span><span style=\"font-weight: 400;\"> One of the best outcomes from working with micro-influencers is that they tend to go out of their way to make things work. They appreciate working with brands that value their work and are keen to satisfy the client.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Ad blindness.</b></span><span style=\"font-weight: 400;\"> The online audience has become immune to banner ads. Most people cannot even see them anymore. Any resemblance to an advertisement and the element is ignored. Additionally, using Adblock tools have also reduced the reach of traditional advertisements. Marketers have to find new ways to reach their audiences and micro influencers tend to have a community so granularly targeted that further specifications are not necessary. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Finding the right micro influencer does half the job.</b></span><span style=\"font-weight: 400;\"> Tapping into very specific niche markets is very easy with micro influencers. Unlike macro influencers, their micro counterparts tend to have an extremely focused audience who follow them only for the niche they represent. Thus further targeting is unnecessary when doing business with them.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Many emerging and established brands are turning to micro-influencers due to these advantages and the ROI it promises.  Two examples of an established and an emerging brand exploiting micro influencers are mentioned below.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>Amazon</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Among the influencers promoting their audiobook, Audible, was Jesse Driftwood, a photographer with fewer than 100,000 followers. He promoted the item explaining how he used it to learn more about business while doing other activities. Amazon realized that his relatable content had garnered him a loyal and engaged fan following which could be exploited.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\"><b>F-Stop Gear</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">The camera accessory innovators had partnered up with Navaneeth Unnikrishnan. Navaneeth is an astrophotographer hailing from Kerala, India, and has an audience base of more than 93800 followers on Instagram. His works have been featured in magazines and websites including Nat Geo, BBC, and HuffPost. By utilizing his follower base of other photographers and photography aficionados, F-Stop gear had access to an extremely targeted audience pool.</span>\n\n<span style=\"font-weight: 400;\">The relationship between the micro-influencer and their audience is genuine. 82% of consumers are more likely to act upon directions from a trusted micro-influencer. They also drive 22.2 times more conversations when compared to other bigger celebrities. Blogs and Instagram are the primary grounds for any micro-influencer (89% on blogs and 80% on Instagram) making the two platforms an inevitable part of your marketing strategy. A micro-influencer conceptualizes your brand’s message and spreads it in a way proven to be most effective in converting their niche.</span>\n\nYou can also see great results on social media with social media marketing. It does involve spending a little money, but we can make sure it turns out profitable for you. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to us to know more.</a>', '5 ways Micro-Influencers can Up Your Marketing Game', '', 'publish', 'closed', 'open', '', '5-ways-micro-influencers-can-up-your-marketing-game', '', '', '2019-07-04 16:15:33', '2019-07-04 10:45:33', '', 0, 'https://vividreal.com/?p=6204', 0, 'post', '', 0),
(6205, 1, '2019-07-01 11:22:43', '2019-07-01 05:52:43', '', 'micro-influencer', '5 ways Micro-Influencers can Up Your Marketing Game', 'inherit', 'closed', 'closed', '', 'micro-influencer', '', '', '2019-07-01 11:22:43', '2019-07-01 05:52:43', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/07/micro-influencer.jpg', 0, 'attachment', 'image/jpeg', 0),
(6209, 7, '2019-07-04 13:41:58', '2019-07-04 08:11:58', '<span style=\"font-weight: 400;\">“Present the right stuff, to the right people, at the right time”. This is the basic agenda of any marketer using Facebook as a platform for advertising. You may have the right stuff to show but what about determining the right people and the right time? There are over 2.27 billion monthly active users on Facebook sliding in and out at different times. This is where targeting the audience with respect to your brand comes into play.</span>\n\n<span style=\"font-weight: 400;\">There are three segments of Facebook audience charged with purchasing potential. This includes the Saved Audience, Custom Audience, and the Lookalike Audience. Saved audiences are segmented according to various interests, location, income levels, and behaviours among many other factors. Custom audiences are those who are already familiar with your brand and are aware of its offerings. Lookalike audiences are also called cold audiences because, despite having similarities to your custom audiences, they are unaware of your brand.</span>\n\nFor the best results with Facebook ads, having professional help goes a long way. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to us</a> if you need help. We\'ll make sure that your Facebook ads turn profitable for your business.\n\n<span style=\"font-weight: 400;\">Facebook ad targeting can be optimized in a number of ways. All these techniques have few common motives that include: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing the customer’s requirements.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determining the customer’s demographic factors.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing the customer’s psychographic attributes.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gaining insight into the customer’s behavioral traits.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Constructing a persona that is basically a digital replication of your ideal customer.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Attempting to master the targeting techniques on Facebook can present you in front of a vast user base who can be impacted by your brand or service. The targeted audience can be broadly classified into 2 spectrums: Cold Audience and Retargeted Traffic.</span>\n\n<span style=\"font-weight: 400;\">Cold Audience includes the section who are not aware of your brand but might be interested if presented to them. Brand awareness can be increased by reaching out to such audiences. This classification is done based on a wide variety of criteria including:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interests. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands and services previously engaged in.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile status and life events.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location-specific audience.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Language-specific.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lookalike Audience. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Retargeted Traffic includes users who are already aware of your brand and have come into some form of interaction with your service or product. The retargeted audience is determined based on the following features:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website visitors.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video viewers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic post engagement.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page likes.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A custom list that you can provide.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Once such classifications are done using the extensively functional features that Facebook offers, optimization and specifications have to be done to ensure maximum profitability. </span><b><span style=\"color: #00ccff;\">5 powerful strategies to consider while optimizing your customers to increase conversion rates are mentioned below.</span> </b>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Gain insight into the purchasing behavior of your target group.</b></span><span style=\"font-weight: 400;\"> Facebook collaborated with data brokers such as Epsilon and Acxiom to gain information about data transactions. This gave them insights into the purchasing habits of their users. Marketers can now leverage this information to target customers based on their buying background. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Chisel down the lookalike audience base according to interests.</b></span><span style=\"font-weight: 400;\"> Lookalike audience groups tend to be large. This poses the conundrum of getting more clicks but fewer conversions. To overcome this, Facebook allows you to narrow down the lookalike audience based on their interests. The catch is that this tends to be a trial and error method. Each combination of interests must be given a chance. Finding the right combination can increase conversions and prove to be more profitable.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Increase accuracy by using the Layered Targeting option.</b></span><span style=\"font-weight: 400;\"> Facebook Ads is equipped with the capability to layer targeting options so that you can gradually specify your audience. Mergers of segmentations such as behavior, demographics, and location data can be layered on top of each other to cut down the target to a super-granular level.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Add the Pixel code to your website.</b></span><span style=\"font-weight: 400;\"> This is a remarketing tool that caters to the users who have already interacted with your website. Pixel tool records the user profiles who are interested in your brand by keeping a tab on everyone who ever visited your site and matching their Facebook profiles. Later, when these people access their Facebook accounts, your ads are shown to them.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Choose the appropriate format for your advertisement.</b></span><span style=\"font-weight: 400;\"> Displaying ads in proper format helps a lot in conversions. There are four formats that Facebook is compatible with: </span></li>\n</ul>\n<ol>\n 	<li style=\"text-align: left;\"><span style=\"color: #00ccff;\"><b> Carousel: </b></span><span style=\"font-weight: 400;\">This is a scrolling format with 2 to 10 images. This is a unique ad format and is very distinctive from a normal Facebook post. The format can be useful for promotions displaying various products.</span></li>\n 	<li style=\"text-align: left;\"><span style=\"color: #00ccff;\"><b> Single Image: </b></span><span style=\"font-weight: 400;\">This is the most natural form of a Facebook element. This format will garner greater attention due to its similarity with a Facebook post.</span></li>\n 	<li style=\"text-align: left;\"><span style=\"color: #00ccff;\"><b> Video: </b></span><span style=\"font-weight: 400;\">Videos are generally very engaging and, if done right, excellent awareness spreaders. The images will be more ingrained into the users\' minds, thus facilitating awareness.</span></li>\n 	<li style=\"text-align: left;\"><span style=\"color: #00ccff;\"><b> Slideshow:</b></span><span style=\"font-weight: 400;\"> This is a loop of videos and up to 7 images.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Facebook advertisements are effective owing only to its large user base and the information gathered from each user. Lookalike audiences are important due to the data that goes into determining them. Creating buyer personas contributes to hyper-targeted advertising that can increase conversion rates. Facebook presence is a vital ingredient to your marketing mix and its advertisements are relatively cheaper. If employed appropriately, these techniques will present you with greater conversions and loyal customers.</span>\n\n<span style=\"font-weight: 400;\">It is necessary to understand the audience and their mindset to indulge in effective advertising. The tools provided by Facebook to gain insight into the user behavior and preferences are feature-rich and accurate. The best ad campaign is usually a consequence of extensive analyzing, planning, and execution based on trial and error. And in the end, the best ads are those that bring you more revenue. Our team of skilled digital marketers can make your ads profitable for you. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to us to learn more.</a></span>\n\n<span style=\"font-weight: 400;\"> </span>', '5 sure-fire Approaches to Optimize Ad Targeting on Facebook', '', 'publish', 'closed', 'open', '', '5-sure-fire-approaches-to-optimize-ad-targeting-on-facebook', '', '', '2019-07-04 13:41:58', '2019-07-04 08:11:58', '', 0, 'https://vividreal.com/?p=6209', 0, 'post', '', 0),
(6210, 1, '2019-07-01 12:07:21', '2019-07-01 06:37:21', '', 'targeting-on-Facebook', '', 'inherit', 'closed', 'closed', '', 'targeting-on-facebook', '', '', '2019-07-01 12:07:21', '2019-07-01 06:37:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2019/07/targeting-on-Facebook.jpg', 0, 'attachment', 'image/jpeg', 0),
(6233, 8, '2019-07-29 12:04:55', '2019-07-29 06:34:55', '<span style=\"font-weight: 400;\">Many years back when I was scrolling through a random webpage, I came across an ad for a product. What really surprised me was that I had searched for that item a few days back on Google. I was in awe, and a little bit anxious. I felt like I was being spied on. </span>\n\n<span style=\"font-weight: 400;\">This is how ads work on Google. Everything you type into Google’s search bar is being used to show you advertisements. Even though it might seem like a normal thing now, back then these things would blow people\'s minds! </span>\n\n<span style=\"font-weight: 400;\">Ever since its inception in the year 2000, Google Ads has been nothing more than a resounding success, even becoming Google’s biggest source of income. One of the reasons for its popularity is that it is a very cost-effective advertising platform for businesses of all sizes. From small home-run businesses to huge companies, everyone uses Google Ads!</span>\n\n<span style=\"font-weight: 400;\">There are a couple of factors that decide if an ad is good or not. The ad must have an eye-catching creative, </span><a href=\"https://vividreal.com/blog/the-secrets-of-writing-google-ads-copy-that-sells/\"><span style=\"font-weight: 400;\">a brief but informative copy</span></a><span style=\"font-weight: 400;\"> and lastly, it should be paired with relevant keywords. </span><span style=\"color: #00ccff;\">If you do not plan and choose your keywords well, your ad campaigns will not perform well.</span><span style=\"font-weight: 400;\"> It is important to know how to research keywords, what different keywords you should use, and why you should use them.</span>\n\nOn a related note, if you want to excel with Google ads, we\'d love to help you out. We\'ve got dedicated teams who will work on every aspect of the ad. <a href=\"https://vividreal.com/google-ads/\">Talk to us to know more.</a>\n\n<span style=\"font-weight: 400;\">Keyword research is the process of selecting words or phrases, someone might type into a search engine when they look for a specific product or service. It is a way of telling Google, who they should display your ads too. This is a crucial step if you are investing your time and money into promotion via Google Ads. Before we dwell into keyword research, let us take a brief look at how Google Ads function.</span>\n\n<span style=\"color: #00ccff;\"><b>How advertising on Google Ads works:</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When an advertiser creates an ad on Google, they have to identify keywords relevant to the industry their products/services belong to. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If certain keywords are popular, and if there are many ads that run with those keywords, the competition will be high, and so will the bidding amount. </span><a href=\"https://vividreal.com/blog/which-googleads-campaign-type-is-best-for-you/\"><span style=\"font-weight: 400;\">Search and display ads</span></a><span style=\"font-weight: 400;\"> use cost-per-click bidding (</span><a href=\"https://vividreal.com/blog/why-are-ppc-ads-important-for-small-businesses/\"><span style=\"font-weight: 400;\">also known as pay-per-click</span></a><span style=\"font-weight: 400;\">). With CPC bidding, you\'ll pay only when someone actually clicks on your ad and visits your site.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suppose someone searches for something on Google, Google looks at the query and all the ads with those keywords and determines whether there will be an auction.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If 2 or more advertisers are bidding on the same keyword, an auction is triggered.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once in the auction, Google assigns ranks to your ad depending on your bid and its quality score.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality score is a score ranging from 1-10, that determines the quality of your ads, keywords, and landing pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ads’ ranks are compared, and the one with the better rank is displayed.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Google has its own tool that you can use to carry out keyword research. It is quite simple and easy to use. Just visit </span><a href=\"https://ads.google.com/home/tools/keyword-planner/\"><span style=\"font-weight: 400;\">Google Keyword Planner</span></a><span style=\"font-weight: 400;\">, sign in and create an ad campaign by following the instructions given on the website. I will now guide you through a step by step process on conducting Google Ads keyword research.</span>\n\n<span style=\"color: #00ccff;\"><b>How to research keywords using Google’s Keyword Planner</b></span>\n\n<span style=\"font-weight: 400;\">You need to create an ad campaign and set up payment methods to get access to the Keyword Planner tool:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign in to the Google Keyword Planner tool.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the type of business you are trying to promote. Enter a website for your business.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the region where your customers are located in.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Edit the type of ad you want to run. You can choose from different layouts. You can also create different versions of a single ad.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add eye-catchy creatives to your ad. You can also add logos. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set a budget for your ad. A few different options will be suggested. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check all of your choices to make sure everything is correct.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up billing/payment methods.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After you’ve created your first campaign, you get access to the keyword research tools.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">However, if you want to try out the Keyword Planner tool </span><span style=\"color: #00ccff;\"><b>without creating an ad</b></span><span style=\"font-weight: 400;\"> (or if you only want to use it for SEO), there’s a workaround that may not be obvious at a first glance.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign in to the Google Keyword Planner tool.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click “Experienced with Google Ads?”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the next page, click on “Create an account without a campaign.”</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click “Submit” on the next page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, click on “Explore your account”.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You will now be able to access a slightly different version of Google’s Keyword Planner by clicking on “Tools” in the upper right corner of the page. You will see two options:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find keywords.\n</span>Find keywords that you can use to reach more people who are interested in your products/services.</li>\n 	<li style=\"font-weight: 400;\">Get search volume and forecasts.\nYou can see search volume and other important data about your keywords. You can also predict the popularity and performance of your keywords.</li>\n</ol>\n<span style=\"font-weight: 400;\">Let’s select “Find keywords” for now.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the top, you will find a search bar. You need to type in words that are relevant to the industry the product/service you are trying to market, belongs to.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You will then receive suggestions of keywords from Google along with stats such as the number of monthly searches for each keyword and the number of Ads that run with those keywords (competition). High competition means that there are a lot of ads from similar businesses that are running ads with a particular keyword.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can then download this data and open it using any spreadsheet application. Sort the keywords in the descending order of monthly searches. You may delete the ones that barely have any monthly searches.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyse the remaining keywords. Keep the customers’ needs in mind and choose relevant keywords that a customer might use to find you. You don’t need to use keywords that are too general, too vague or ones that do not even relate to your industry.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you are left with is a shortlist of keywords and phrases that people need to search for, if they want your products/services.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Types of Keywords</b></span>\n\n<span style=\"font-weight: 400;\">Let’s say I have a shop that sells a particular brand of perfume (let’s name it Stinkaway Deluxe). I would have to choose keywords that are related to my product. There are different types of keywords I can experiment with. Some of them are mentioned below.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Brand Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">These keywords contain the brand\'s name. </span>\n\n<span style=\"font-weight: 400;\">Examples: </span><i><span style=\"font-weight: 400;\">stinkaway, stinkaway.com, stink away, stinkaway online, etc.</span></i>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Competitor Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Here, I might choose to add keywords that mention some of my biggest competitors.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Generic Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">It’s always good to have a few generic keywords that someone might use to search for your product. </span>\n\n<span style=\"font-weight: 400;\">Examples: </span><i><span style=\"font-weight: 400;\">perfume online, buy perfume online, best perfume online, etc.</span></i>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Related Keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">A little broader, these are keywords that people might use to look for your (or your competitors’) products.</span>\n\n<span style=\"font-weight: 400;\">Examples: </span><i><span style=\"font-weight: 400;\">deo buy online, buy body spray, buy deodorant online, etc.</span></i>\n\n<span style=\"color: #00ccff;\"><b>Points to keep in mind while choosing keywords!</b></span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not be too broad with your keywords. Only “perfume” can mean many things. People could be looking for the movie/book with the same name. A better choice would be “buy perfumes”. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your customers in mind. It’s very easy to choose keywords that might represent your products/services but these might not be the words that a person might search for on Google. Choose relevant keywords that they would type into a search bar.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword popularity can be affected by seasonal demands, region, and many other factors! A lot more people are going to be searching for keywords like “gifts” and “decorations” before Christmas. These seasonal keywords are not popular during the rest of the year. This could affect the average monthly search values. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-tail keywords (example: “men’s perfume stinkaway buy online”) are specific and the competition will be very less compared to the more common keywords. These may not get you a lot of attention, but users who find your ad will be more likely to click on it and buy your product.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lot of people use voice commands on Google. Include a few long-tail keywords that people might actually say (example: “Where can I buy perfumes online?”).</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check out our article on </span><a href=\"https://vividreal.com/blog/deadly-keyword-research-mistakes-to-avoid/\"><span style=\"font-weight: 400;\">Deadly Keyword Research Mistakes to Avoid</span></a><span style=\"font-weight: 400;\">.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">There is also an option called “match types” that help control which searches can trigger your ad. Read more about that </span><a href=\"https://vividreal.com/blog/an-easy-guide-to-different-match-types-in-google-ads/\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">All in all, setting up ad campaigns on Google is simpler than it seems. Just pay a little extra attention to your keywords for better reach! If you want ads that can bring you more revenue, let\'s make it happen. <a href=\"https://vividreal.com/google-ads/\">Talk to us for more information.</a> </span>', 'Google Ads Keyword Research: A Quick Guide', '', 'publish', 'closed', 'open', '', 'google-ads-keyword-research-a-quick-guide', '', '', '2019-07-29 12:04:55', '2019-07-29 06:34:55', '', 0, 'https://vividreal.com/?p=6233', 0, 'post', '', 0);
