<span style="font-weight: 400;">Have you ever clicked on an ad that took you to a totally unrelated page? Of course, it has happened to almost everyone online. Do you remember that feeling of frustration? This is the feeling your customers might get if you do not use a proper landing page for your ads. </span>

<span style="font-weight: 400;">Newbie marketers make the mistake of directing the customers from their ad to their website homepage. This is not an effective strategy. Most websites have a conversion rate of 1 to 3 per cent on an average. If you are sending your customers to your website homepage, you are going to lose a lot of potential customers. </span>

<span style="font-weight: 400;">On the other hand, a well optimized, conversion-oriented landing page normally has a conversion rate of up to 15 per cent. If you have a properly designed landing page for your lead generation ads, you will be able to get your message out to a greater number of your potential customers.</span>

<span style="font-weight: 400;">Before we move on, if you need any kind of help with landing page design and development, you should definitely reach out to us. </span><a href="https://vividreal.com/web-development/"><span style="font-weight: 400;">Check out our team</span></a><span style="font-weight: 400;">. Let’s talk.</span>

<span style="font-weight: 400;">Here is how you should design a landing page for optimum results. </span>

<span style="color: #00ccff;"><b>Include the Following Elements in Your Landing Page </b></span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A heading that captures the attention of your customers </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A brief description of what you offer</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A relevant image or video </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Trust elements like testimonials, customer logos or security badges </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Have a form in your landing page itself to collect the information you need. If you can’t include a form in your landing page, make use of a good call to action that grabs your reader’s attention. </span></li>
</ul>
<span style="color: #00ccff;"><b>Your Landing Page and Your Ad Must Have Similar Content</b></span>

<span style="font-weight: 400;">Your customers might be coming from your PPC ads, <a href="https://vividreal.com/impressive-ways-to-market-your-business-through-email/">email campaigns</a> or social media campaigns. Make sure that your landing page gives out the same information your ad/email did. For example, if your email said ‘Free ebook download’, your landing page must say the same or must convey a similar message.  </span>

<span style="font-weight: 400;">Make separate landing pages for each ad or emails. The more landing pages you have, the more are your chances of converting the traffic into leads.</span>

<span style="color: #00ccff;"><b>Keep Your Design and Copy Simple </b></span>

<span style="font-weight: 400;">It is better to make your landing page minimalist in design. Use your brand colors so that your customers can identify you. Do not use any flashy design or drive your customer’s attention away from your objective. </span>

<span style="font-weight: 400;">Many marketers make the mistake of focusing only on design and overlooking copy. You need to be very careful in writing the copy. The copy is what tells your customer what to do on the page. Make your copy short and simple so that your customers know what to do when they land on your page.   </span>

<span style="color: #00ccff;"><b>Your Landing Page Must Have Only One Main Function</b></span>

<span style="font-weight: 400;">Your landing page must be action focused. May it be for the subscription to your newsletter, ebook download or selling a product. The objective of the landing page is to make your customers perform only one particular action. Every aspect of your landing page must lead your customers to make that intended move. </span>

<span style="color: #00ccff;"><b>Ask for Only the Essential Information </b></span>

<span style="font-weight: 400;">Even though it is nice to have a lot of information, most people do not have the patience to fill out a very long form. Some people might not feel comfortable sharing that much information with you. Try to strike the balance of asking for enough information from the users without making them feel uncomfortable. </span>

<span style="color: #00ccff;"><b>Make Your Call to Action Effective</b></span>

<span style="font-weight: 400;">The call to action button must be clearly visible on your landing page. Use a distinctive color to highlight it. All the other elements in your landing page must work towards motivating the visitor to click on your call to action button. </span>

<span style="font-weight: 400;">The positioning of the call to action button is of great importance. Some suitable positions are :</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">At the beginning: so that people will notice it at first glance. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">At the end -  As it is very common in web page designs, many people expect the call to action at the bottom of the page. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Right after making the most important point in your copy. </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">A Call to action that floats; A button that keeps floating and is always visible on the page. </span></li>
</ul>
<span style="font-weight: 400;">Use <a href="https://vividreal.com/blog/test-the-waters-using-a-b-testing-for-your-design/">A/B testing</a> to determine which position, colors and fonts work best for you. </span>

<span style="color: #00ccff;"><b>Avoid Unnecessary Navigation on the Landing Page</b></span>

<span style="font-weight: 400;">You have succeeded in bringing traffic to your page. Do not let your customers wander off to other pages. Limit navigation buttons on your landing page. Make them perform the action you want them to make by keeping them on the page.</span>

<span style="color: #00ccff;"><b> Make Use of Trust Symbols and Testimonials </b></span>

<span style="font-weight: 400;">Use trust symbols like customer logos and security badges to make your visitors feel safe. One of the best ways to attract new customers is by showing them social proof. You can also make use of your customer testimonials and recommendations. </span>

<span style="font-weight: 400;">If your product or service have received positive comments on social media or customer review website, display them on your landing pages. </span>

<span style="color: #00ccff;"><b>Optimize for Mobiles</b></span>

<span style="font-weight: 400;">While designing your landing pages, optimize it for mobile. A major chunk of people uses their mobile devices more than their laptops or desktops.  </span>

&nbsp;

<span style="font-weight: 400;">If you do all these, you will see a lot of traffic converting into leads. Make sure you use A/B testing to find out what features works best for you and use them in your landing pages. </span>

<span style="font-weight: 400;">As always, </span><a href="https://vividreal.com/web-development/"><span style="font-weight: 400;">feel free to reach out to us</span></a><span style="font-weight: 400;"> if you need any help with landing page design and development. That’s all for now, cheers!</span>