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(121, 1, '2024-04-17 07:36:22', '2024-04-17 07:36:22', '<h6><strong>Summary</strong></h6>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'publish', 'closed', 'closed', '', 'afagfg', '', '', '2024-04-17 09:48:22', '2024-04-17 09:48:22', '', 0, 'http://localhost/vividreal/?post_type=our_job&#038;p=121', 0, 'our_job', '', 0),
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(124, 1, '2024-04-17 08:41:14', '2024-04-17 08:41:14', '<h4><strong>Summary</strong></h4>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n\r\n&nbsp;\r\n<h4><strong>Responsibilities</strong></h4>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n&nbsp;\r\n<h4><strong>Requirements</strong></h4>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n&nbsp;\r\n<h4><strong>Benefits</strong></h4>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'inherit', 'closed', 'closed', '', '121-revision-v1', '', '', '2024-04-17 08:41:14', '2024-04-17 08:41:14', '', 121, 'http://localhost/vividreal/?p=124', 0, 'revision', '', 0),
(125, 1, '2024-04-17 08:41:54', '2024-04-17 08:41:54', '<h6><strong>Summary</strong></h6>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'inherit', 'closed', 'closed', '', '121-revision-v1', '', '', '2024-04-17 08:41:54', '2024-04-17 08:41:54', '', 121, 'http://localhost/vividreal/?p=125', 0, 'revision', '', 0),
(127, 1, '2024-04-17 08:49:04', '2024-04-17 08:49:04', '<h6><strong>Summary</strong></h6>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'inherit', 'closed', 'closed', '', '121-revision-v1', '', '', '2024-04-17 08:49:04', '2024-04-17 08:49:04', '', 121, 'http://localhost/vividreal/?p=127', 0, 'revision', '', 0),
(128, 1, '2024-04-17 08:51:56', '2024-04-17 08:51:56', '', 'Career', '', 'publish', 'closed', 'closed', '', 'career', '', '', '2024-04-17 08:51:56', '2024-04-17 08:51:56', '', 0, 'http://localhost/vividreal/?page_id=128', 0, 'page', '', 0),
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(130, 1, '2024-04-17 09:44:21', '2024-04-17 09:44:21', '<h6><strong>Summary</strong></h6>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'inherit', 'closed', 'closed', '', '121-revision-v1', '', '', '2024-04-17 09:44:21', '2024-04-17 09:44:21', '', 121, 'http://localhost/vividreal/?p=130', 0, 'revision', '', 0),
(131, 1, '2024-04-17 09:48:22', '2024-04-17 09:48:22', '<h6><strong>Summary</strong></h6>\r\nVividreal Solutions is seeking a Front-End cum WordPress Developer to join our team. The ideal candidate will have strong expertise in modern front-end technologies and WordPress updates. This is a hybrid working model.\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the product team to understand requirements and design user interfaces for web applications.</li>\r\n 	<li>Develop high-quality, reusable, and maintainable code using modern front-end technologies.</li>\r\n 	<li>Work with backend developers to integrate frontend and backend functionality.</li>\r\n 	<li>Ensure the technical feasibility of UI/UX designs and optimize application performance.</li>\r\n 	<li>Participate in code reviews and contribute to the continuous improvement of our development processes.</li>\r\n 	<li>Work with international clients without any delay in the deadlines.</li>\r\n</ul>\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>4-5 years of continuous experience as a Front-end cum WordPress Developer</li>\r\n 	<li>Solid understanding of web technologies, including HTML5, CSS3, and responsive design principles.</li>\r\n 	<li>Strong problem-solving skills and ability to work independently as well as part of a team.</li>\r\n 	<li>Excellent communication skills and ability to collaborate with international teams</li>\r\n 	<li>Knowledge of UX/UI design principles</li>\r\n 	<li>Experience with test-driven development</li>\r\n 	<li>Experience in design tools Figma, Adobe XD, Photoshop, and Illustrator</li>\r\n</ul>\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Front-end cum WordPress Developer', '', 'inherit', 'closed', 'closed', '', '121-revision-v1', '', '', '2024-04-17 09:48:22', '2024-04-17 09:48:22', '', 121, 'http://localhost/vividreal/?p=131', 0, 'revision', '', 0),
(132, 1, '2024-04-17 09:49:43', '2024-04-17 09:49:43', '<h6><strong>Summary</strong></h6>\r\nWe are looking for a talented and creative Web and Graphic Designer to join our team. As a Web and Graphic Designer, you will be responsible for creating visually stunning and user-friendly designs for our websites, applications, and marketing materials. Your expertise in both web and graphic design will be crucial in crafting engaging experiences for our users and enhancing our brand presence.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the marketing and development teams to understand project requirements and objectives.</li>\r\n 	<li>Create visually appealing and intuitive user interfaces for websites, web applications, and mobile apps.</li>\r\n 	<li>Design eye-catching graphics and illustrations for marketing materials, including brochures, banners, and social media posts.</li>\r\n 	<li>Develop wireframes, prototypes, and mockups to effectively communicate design ideas and concepts.</li>\r\n 	<li>Ensure consistency in design across various platforms, maintaining brand identity and guidelines.</li>\r\n 	<li>Optimize designs for web and mobile responsiveness, usability, and performance.</li>\r\n 	<li>Stay updated with design trends and emerging technologies, continuously improving design skills and knowledge.</li>\r\n 	<li>Collaborate with developers to ensure seamless implementation of designs.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>Minimum of <strong>3 years</strong> of professional experience as a Web and Graphic Designer. Maximum 5 years.</li>\r\n 	<li>Strong proficiency in design software such as Figma, Adobe XD, Adobe Photoshop, Illustrator, and Sketch.</li>\r\n 	<li>Proficiency in HTML, CSS, and JavaScript is preferred but not required.</li>\r\n 	<li>Solid understanding of user-centered design principles and best practices.</li>\r\n 	<li>Experience in creating responsive web designs and familiarity with mobile-first design concepts.</li>\r\n 	<li>Excellent knowledge of typography, color theory, and composition.</li>\r\n 	<li>Strong portfolio demonstrating a diverse range of web and graphic design projects.</li>\r\n 	<li>Ability to work independently and meet deadlines in a fast-paced environment.</li>\r\n 	<li>Exceptional attention to detail and a passion for creating exceptional user experiences.</li>\r\n 	<li>Bachelor’s degree or diploma in Graphic Design, Web Design, or a related field (preferred but not required).</li>\r\n 	<li>To apply for this position, please include the following:\r\n<ol>\r\n 	<li>A detailed resume highlighting your relevant work experience and technical skills.</li>\r\n 	<li>A portfolio showcasing your web and graphic design projects. Please provide a link to your portfolio or attach relevant samples.</li>\r\n</ol>\r\n</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Web and Graphic Designer', '', 'publish', 'closed', 'closed', '', 'web-and-graphic-designer', '', '', '2024-04-17 09:49:43', '2024-04-17 09:49:43', '', 0, 'http://localhost/vividreal/?post_type=our_job&#038;p=132', 0, 'our_job', '', 0),
(133, 1, '2024-04-17 09:49:43', '2024-04-17 09:49:43', '<h6><strong>Summary</strong></h6>\r\nWe are looking for a talented and creative Web and Graphic Designer to join our team. As a Web and Graphic Designer, you will be responsible for creating visually stunning and user-friendly designs for our websites, applications, and marketing materials. Your expertise in both web and graphic design will be crucial in crafting engaging experiences for our users and enhancing our brand presence.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Collaborate with the marketing and development teams to understand project requirements and objectives.</li>\r\n 	<li>Create visually appealing and intuitive user interfaces for websites, web applications, and mobile apps.</li>\r\n 	<li>Design eye-catching graphics and illustrations for marketing materials, including brochures, banners, and social media posts.</li>\r\n 	<li>Develop wireframes, prototypes, and mockups to effectively communicate design ideas and concepts.</li>\r\n 	<li>Ensure consistency in design across various platforms, maintaining brand identity and guidelines.</li>\r\n 	<li>Optimize designs for web and mobile responsiveness, usability, and performance.</li>\r\n 	<li>Stay updated with design trends and emerging technologies, continuously improving design skills and knowledge.</li>\r\n 	<li>Collaborate with developers to ensure seamless implementation of designs.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements</strong></h6>\r\n<ul>\r\n 	<li>Minimum of <strong>3 years</strong> of professional experience as a Web and Graphic Designer. Maximum 5 years.</li>\r\n 	<li>Strong proficiency in design software such as Figma, Adobe XD, Adobe Photoshop, Illustrator, and Sketch.</li>\r\n 	<li>Proficiency in HTML, CSS, and JavaScript is preferred but not required.</li>\r\n 	<li>Solid understanding of user-centered design principles and best practices.</li>\r\n 	<li>Experience in creating responsive web designs and familiarity with mobile-first design concepts.</li>\r\n 	<li>Excellent knowledge of typography, color theory, and composition.</li>\r\n 	<li>Strong portfolio demonstrating a diverse range of web and graphic design projects.</li>\r\n 	<li>Ability to work independently and meet deadlines in a fast-paced environment.</li>\r\n 	<li>Exceptional attention to detail and a passion for creating exceptional user experiences.</li>\r\n 	<li>Bachelor’s degree or diploma in Graphic Design, Web Design, or a related field (preferred but not required).</li>\r\n 	<li>To apply for this position, please include the following:\r\n<ol>\r\n 	<li>A detailed resume highlighting your relevant work experience and technical skills.</li>\r\n 	<li>A portfolio showcasing your web and graphic design projects. Please provide a link to your portfolio or attach relevant samples.</li>\r\n</ol>\r\n</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Web and Graphic Designer', '', 'inherit', 'closed', 'closed', '', '132-revision-v1', '', '', '2024-04-17 09:49:43', '2024-04-17 09:49:43', '', 132, 'http://localhost/vividreal/?p=133', 0, 'revision', '', 0),
(134, 1, '2024-04-17 10:10:26', '2024-04-17 10:10:26', '<h6><strong>Summary</strong></h6>\r\nA top-notch Laravel developer will be able to leverage their expertise and experience of the framework to independently produce complete solutions in a short turnaround time.\r\n\r\nWe are looking for an expert web application development professional who can contribute to web development projects as well as can build features from scratch for web application solutions using the latest methods of the Laravel framework.\r\n\r\nCandidate should be strong in PHP &amp; Laravel. We prefer someone with experience in all phases of the web/software development lifecycle for system development.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Writing clean, efficient, and well-documented code</li>\r\n 	<li>Working with front-end and back-end developers on projects.</li>\r\n 	<li>Developing and maintaining web applications using the Laravel framework</li>\r\n 	<li>Collaborating with the development team to identify and solve technical issues</li>\r\n 	<li>Developing and maintaining project documentation</li>\r\n 	<li>Participating in code reviews and contributing to the development of coding standards</li>\r\n 	<li>Keeping up-to-date with the latest industry trends and technologies</li>\r\n 	<li>Testing and debugging applications to ensure they are error-free</li>\r\n 	<li>Integrating web applications with third-party APIs and services</li>\r\n 	<li>Working with databases and data structures to store and retrieve data</li>\r\n 	<li>Implementing security measures to protect web applications from attacks and vulnerabilities</li>\r\n 	<li>Ensuring web applications are optimized for speed and performance</li>\r\n 	<li>Deploying web applications to production servers and managing the application lifecycle.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements:</strong></h6>\r\n<ul>\r\n 	<li>3 years of professional experience with PHP and Laravel Framework.</li>\r\n 	<li>Proficiency in PHP programming language</li>\r\n 	<li>Strong knowledge of the Laravel framework and its features</li>\r\n 	<li>Experience with other PHP frameworks such as Symfony or CodeIgniter</li>\r\n 	<li>Understanding of MVC (Model-View-Controller) architecture</li>\r\n 	<li>Experience with frontend development technologies such as HTML, CSS, and JavaScript</li>\r\n 	<li>Familiarity with database management systems such as MySQL or PostgreSQL</li>\r\n 	<li>Ability to write efficient SQL queries and manage database schema</li>\r\n 	<li>Knowledge of RESTful API design and development</li>\r\n 	<li>Experience with version control systems such as Git</li>\r\n 	<li>Understanding of software testing methodologies and tools such as PHPUnit and Codeception</li>\r\n 	<li>Familiarity with Linux command-line interface and server administration</li>\r\n 	<li>Understanding of web security practices such as cross-site scripting (XSS) and SQL injection prevention</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits:</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Laravel Developer', '', 'publish', 'closed', 'closed', '', 'laravel-developer', '', '', '2024-04-17 10:13:44', '2024-04-17 10:13:44', '', 0, 'http://localhost/vividreal/?post_type=our_job&#038;p=134', 0, 'our_job', '', 0),
(135, 1, '2024-04-17 10:10:26', '2024-04-17 10:10:26', '<h6><strong>Summary</strong></h6>\r\nA top-notch Laravel developer will be able to leverage their expertise and experience of the framework to independently produce complete solutions in a short turnaround time.\r\n\r\nWe are looking for an expert web application development professional who can contribute to web development projects as well as can build features from scratch for web application solutions using the latest methods of the Laravel framework.\r\n\r\nCandidate should be strong in PHP &amp; Laravel. We prefer someone with experience in all phases of the web/software development lifecycle for system development.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Writing clean, efficient, and well-documented code</li>\r\n 	<li>Working with front-end and back-end developers on projects.</li>\r\n 	<li>Developing and maintaining web applications using the Laravel framework</li>\r\n 	<li>Collaborating with the development team to identify and solve technical issues</li>\r\n 	<li>Developing and maintaining project documentation</li>\r\n 	<li>Participating in code reviews and contributing to the development of coding standards</li>\r\n 	<li>Keeping up-to-date with the latest industry trends and technologies</li>\r\n 	<li>Testing and debugging applications to ensure they are error-free</li>\r\n 	<li>Integrating web applications with third-party APIs and services</li>\r\n 	<li>Working with databases and data structures to store and retrieve data</li>\r\n 	<li>Implementing security measures to protect web applications from attacks and vulnerabilities</li>\r\n 	<li>Ensuring web applications are optimized for speed and performance</li>\r\n 	<li>Deploying web applications to production servers and managing the application lifecycle.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements:</strong></h6>\r\n<ul>\r\n 	<li>3 years of professional experience with PHP and Laravel Framework.</li>\r\n 	<li>Proficiency in PHP programming language</li>\r\n 	<li>Strong knowledge of the Laravel framework and its features</li>\r\n 	<li>Experience with other PHP frameworks such as Symfony or CodeIgniter</li>\r\n 	<li>Understanding of MVC (Model-View-Controller) architecture</li>\r\n 	<li>Experience with frontend development technologies such as HTML, CSS, and JavaScript</li>\r\n 	<li>Familiarity with database management systems such as MySQL or PostgreSQL</li>\r\n 	<li>Ability to write efficient SQL queries and manage database schema</li>\r\n 	<li>Knowledge of RESTful API design and development</li>\r\n 	<li>Experience with version control systems such as Git</li>\r\n 	<li>Understanding of software testing methodologies and tools such as PHPUnit and Codeception</li>\r\n 	<li>Familiarity with Linux command-line interface and server administration</li>\r\n 	<li>Understanding of web security practices such as cross-site scripting (XSS) and SQL injection prevention</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits:</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Laravel Developer', '', 'inherit', 'closed', 'closed', '', '134-revision-v1', '', '', '2024-04-17 10:10:26', '2024-04-17 10:10:26', '', 134, 'http://localhost/vividreal/?p=135', 0, 'revision', '', 0),
(136, 1, '2024-04-17 10:13:44', '2024-04-17 10:13:44', '<h6><strong>Summary</strong></h6>\r\nA top-notch Laravel developer will be able to leverage their expertise and experience of the framework to independently produce complete solutions in a short turnaround time.\r\n\r\nWe are looking for an expert web application development professional who can contribute to web development projects as well as can build features from scratch for web application solutions using the latest methods of the Laravel framework.\r\n\r\nCandidate should be strong in PHP &amp; Laravel. We prefer someone with experience in all phases of the web/software development lifecycle for system development.\r\n\r\n&nbsp;\r\n<h6><strong>Responsibilities</strong></h6>\r\n<ul>\r\n 	<li>Writing clean, efficient, and well-documented code</li>\r\n 	<li>Working with front-end and back-end developers on projects.</li>\r\n 	<li>Developing and maintaining web applications using the Laravel framework</li>\r\n 	<li>Collaborating with the development team to identify and solve technical issues</li>\r\n 	<li>Developing and maintaining project documentation</li>\r\n 	<li>Participating in code reviews and contributing to the development of coding standards</li>\r\n 	<li>Keeping up-to-date with the latest industry trends and technologies</li>\r\n 	<li>Testing and debugging applications to ensure they are error-free</li>\r\n 	<li>Integrating web applications with third-party APIs and services</li>\r\n 	<li>Working with databases and data structures to store and retrieve data</li>\r\n 	<li>Implementing security measures to protect web applications from attacks and vulnerabilities</li>\r\n 	<li>Ensuring web applications are optimized for speed and performance</li>\r\n 	<li>Deploying web applications to production servers and managing the application lifecycle.</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Requirements:</strong></h6>\r\n<ul>\r\n 	<li>3 years of professional experience with PHP and Laravel Framework.</li>\r\n 	<li>Proficiency in PHP programming language</li>\r\n 	<li>Strong knowledge of the Laravel framework and its features</li>\r\n 	<li>Experience with other PHP frameworks such as Symfony or CodeIgniter</li>\r\n 	<li>Understanding of MVC (Model-View-Controller) architecture</li>\r\n 	<li>Experience with frontend development technologies such as HTML, CSS, and JavaScript</li>\r\n 	<li>Familiarity with database management systems such as MySQL or PostgreSQL</li>\r\n 	<li>Ability to write efficient SQL queries and manage database schema</li>\r\n 	<li>Knowledge of RESTful API design and development</li>\r\n 	<li>Experience with version control systems such as Git</li>\r\n 	<li>Understanding of software testing methodologies and tools such as PHPUnit and Codeception</li>\r\n 	<li>Familiarity with Linux command-line interface and server administration</li>\r\n 	<li>Understanding of web security practices such as cross-site scripting (XSS) and SQL injection prevention</li>\r\n</ul>\r\n&nbsp;\r\n<h6><strong>Benefits:</strong></h6>\r\n<ul>\r\n 	<li>Hybrid working model</li>\r\n 	<li>Competitive salary based on experience and skill level.</li>\r\n 	<li>Collaborative and supportive work environment.</li>\r\n 	<li>Opportunity to make a meaningful impact on the growth of the company.</li>\r\n 	<li>Work-life balance: working 40 hours per week</li>\r\n</ul>', 'Laravel Developer', '', 'inherit', 'closed', 'closed', '', '134-revision-v1', '', '', '2024-04-17 10:13:44', '2024-04-17 10:13:44', '', 134, 'http://localhost/vividreal/?p=136', 0, 'revision', '', 0),
(137, 1, '2024-04-17 10:30:27', '2024-04-17 10:30:27', '<div class=\"row mb-3\">\r\n\r\n<div class=\"col-md-6 p-3\">\r\n                                <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label for=\"\">First Name <span class=\"text-primary\">*</span> </label>\r\n                                 \r\n                      [text* name]\r\n                                </div>\r\n                            </div>\r\n<div class=\"col-md-6 p-3\">\r\n    <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label for=\"\">Second Name <span class=\"text-primary\">*</span> </label>\r\n                                 \r\n                  [text text-571]\r\n                                </div>\r\n                            </div>\r\n\r\n\r\n\r\n                            <div class=\"col-md-6 p-3\">\r\n                                <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label for=\"\"> Phone<span class=\"text-primary\">*</span> </label>\r\n                                  [text* phone]\r\n\r\n                                </div>\r\n                            </div>\r\n\r\n                            <div class=\"col-md-6 p-3\">\r\n                                <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label for=\" \"> Email<span class=\"text-primary\">*</span></label>\r\n                                   [email* email-175]\r\n                                </div>\r\n                            </div>\r\n                           <!--   <div class=\"col-md-12 p-3\">\r\n                                <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label>Connect via <span class=\"text-primary\">*</span> </label> </label>\r\n\r\n                            [select* menu-650 \"--Select Position--\" \"Skype call\" \"Phone call\" \"WhatsApp call\" \"Zoom call\"]\r\n\r\n                                </div>\r\n                            </div>-->\r\n                          <div class=\"col-md-12\">\r\n                                <div class=\"form-group mb-3 mb-lg-5\">\r\n                                    <label for=\"\"> How can we help?<span class=\"text-primary\">*</span> </label> </label>\r\n                              [textarea* Howcanwehelp]\r\n                                </div>\r\n                            </div>\r\n\r\n\r\n\r\n           <div class=\"col-md-12\">\r\n            <div class=\"form-group mb-3 mb-lg-5\">\r\n                  [submit \"Submit\"]\r\n              </div>\r\n             </div>\r\n\r\n\r\n\r\n\r\n\r\n   </div>\n1\n[_site_title] \"[your-subject]\"\n[_site_title] <rahul.e@vividreal.com>\n[_site_admin_email]\nFrom: [your-name] [your-email]\r\nSubject: [your-subject]\r\n\r\nMessage Body:\r\n[your-message]\r\n\r\n-- \r\nThis is a notification that a contact form was submitted on your website ([_site_title] [_site_url]).\nReply-To: [your-email]\n\n\n\n\n[_site_title] \"[your-subject]\"\n[_site_title] <rahul.e@vividreal.com>\n[your-email]\nMessage Body:\r\n[your-message]\r\n\r\n-- \r\nThis email is a receipt for your contact form submission on our website ([_site_title] [_site_url]) in which your email address was used. If that was not you, please ignore this message.\nReply-To: [_site_admin_email]\n\n\n\nThank you for your message. It has been sent.\nThere was an error trying to send your message. Please try again later.\nOne or more fields have an error. Please check and try again.\nThere was an error trying to send your message. Please try again later.\nYou must accept the terms and conditions before sending your message.\nPlease fill out this field.\nThis field has a too long input.\nThis field has a too short input.\nThere was an unknown error uploading the file.\nYou are not allowed to upload files of this type.\nThe uploaded file is too large.\nThere was an error uploading the file.\nPlease enter a date in YYYY-MM-DD format.\nThis field has a too early date.\nThis field has a too late date.\nPlease enter a number.\nThis field has a too small number.\nThis field has a too large number.\nThe answer to the quiz is incorrect.\nPlease enter an email address.\nPlease enter a URL.\nPlease enter a telephone number.', 'Contact form 1', '', 'publish', 'closed', 'closed', '', 'contact-form-1', '', '', '2024-04-24 08:28:03', '2024-04-24 08:28:03', '', 0, 'http://localhost/vividreal/?post_type=wpcf7_contact_form&#038;p=137', 0, 'wpcf7_contact_form', '', 0),
(138, 1, '2024-04-17 10:32:24', '2024-04-17 10:32:24', '<div class=\"row  mb-3\">\r\n                            <div class=\"col-md-6 p-3 pb-0 \">\r\n                                <div class=\"form-group mb-3 mb-lg-3\">\r\n                                    <label for=\"\">First Name <span class=\"text-primary\">*</span> </label>\r\n                               [text* placeholder text-303]\r\n                                </div>\r\n                            </div>\r\n\r\n <div class=\"col-md-6 p-3 pb-0 \">\r\n                                <div class=\"form-group mb-3 mb-lg-3\">\r\n                                    <label for=\"\"> Last Name <span class=\"text-primary\">*</span> </label>\r\n                               [text text-338]\r\n                                </div>\r\n                            </div>\r\n\r\n\r\n\r\n                            <div class=\"col-md-6 p-3 pb-0\">\r\n                                <div class=\"form-group mb-3 mb-lg-3\">\r\n                                    <label for=\"\"> Phone<span class=\"text-primary\">*</span> </label>\r\n                             [text phone]\r\n                                </div>\r\n                            </div>\r\n\r\n                            <div class=\"col-md-6 p-3 pb-0\">\r\n                                <div class=\"form-group mb-3 mb-lg-3\">\r\n                                    <label for=\" \"> Email<span class=\"text-primary\">*</span></label>\r\n                                  [email email-337]\r\n                                </div>\r\n                            </div>\r\n\r\n\r\n\r\n             <div class=\"col-md-12 p-3 mt-0\">\r\n                                <div class=\"form-group mb-3 mb-lg-0\">\r\n                               \r\n                                 [select menu-766 \"Web and Graphic Designer\" \"Content Writer cum Digital Marketing Executive\" \"HR and Operations Manager\" \"Laravel Developer\" \"Front-end cum WordPress Developer\"]\r\n                                </div>\r\n                            </div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n   <div class=\"col-md-12 p-3 mt-0\">\r\n [file* resume]\r\n\r\n  </div>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"form-group \">\r\n[submit class:btn-submit  \"Submit\"]\r\n     </button>\r\n    </div>\r\n\r\n\r\n\r\n\r\n\r\n<style>\r\n.btn-submit {\r\n    padding: 10px 44px;\r\n    border: 2px solid var(--light-blue-color);\r\n    width: auto;\r\n    background: var(--light-blue-color);\r\n    color: #fff;\r\n    border-radius: 29px;\r\n}\r\n\r\n.btn-submit:hover{ background: var(--white-color);     color: var(--light-blue-color);  }\r\n.form-box select{ width:100% }\r\n\r\n</style>\r\n\r\n\r\n\r\n\r\n\r\n\r\n </div>\n1\n[_site_title] \"[your-subject]\"\n[_site_title] <rahul.e@vividreal.com>\n[_site_admin_email]\nFrom: [your-name] [your-email]\r\nSubject: [your-subject]\r\n\r\nMessage Body:\r\n[your-message]\r\n\r\n-- \r\nThis is a notification that a contact form was submitted on your website ([_site_title] [_site_url]).\nReply-To: [your-email]\n\n\n\n\n[_site_title] \"[your-subject]\"\n[_site_title] <rahul.e@vividreal.com>\n[your-email]\nMessage Body:\r\n[your-message]\r\n\r\n-- \r\nThis email is a receipt for your contact form submission on our website ([_site_title] [_site_url]) in which your email address was used. If that was not you, please ignore this message.\nReply-To: [_site_admin_email]\n\n\n\nThank you for your message. It has been sent.\nThere was an error trying to send your message. Please try again later.\nOne or more fields have an error. Please check and try again.\nThere was an error trying to send your message. Please try again later.\nYou must accept the terms and conditions before sending your message.\nPlease fill out this field.\nThis field has a too long input.\nThis field has a too short input.\nThere was an unknown error uploading the file.\nYou are not allowed to upload files of this type.\nThe uploaded file is too large.\nThere was an error uploading the file.\nPlease enter a date in YYYY-MM-DD format.\nThis field has a too early date.\nThis field has a too late date.\nPlease enter a number.\nThis field has a too small number.\nThis field has a too large number.\nThe answer to the quiz is incorrect.\nPlease enter an email address.\nPlease enter a URL.\nPlease enter a telephone number.', 'job Form', '', 'publish', 'closed', 'closed', '', 'job-form', '', '', '2024-04-24 07:19:01', '2024-04-24 07:19:01', '', 0, 'http://localhost/vividreal/?post_type=wpcf7_contact_form&#038;p=138', 0, 'wpcf7_contact_form', '', 0),
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(386, 7, '2015-04-15 11:27:55', '2015-04-15 05:57:55', '<p style=\"text-align: justify;\">Google has made great advancements on the technical front to enhance search experience. Unlike human readers, search engines have limited resources about what is being conferred on a webpage. Millions of pages are crawled every day to return the best available result for users. Ever wondered how search engines do this?</p>\n<p style=\"text-align: justify;\">Yes, it’s all about the content! Unlike the past, keywords are not the only contributing elements that can make your content recognizable to search engines. They reward content that is well-written (quality), well-presented (structured) and well-answered (keywords + semantics).</p>\n<p style=\"text-align: justify;\">One of the most important technologies that make your content appealing to search engines is Schema. It helps organize, present and convey your content in a better way.</p>\n<p style=\"text-align: justify;\">Here is a definitive guide on schema and how to use it for marking-up HTML pages.</p>\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>What is Schema?</strong></h3>\n<p style=\"text-align: justify;\">Schema can be simply defined as information recognized by search engines like Google, Bing and Yahoo. It is a semantic vocabulary or code that lets search engines know what your page is about and how relevant it is to the search queries. Schema also improves the SERP listings by displaying additional snippets below the result.</p>\n<p style=\"text-align: justify;\">As an example, the webpage of Sydney Showboats listed for search query ‘Event day cruise’ shows user rating, date and location, which were coded using schema markup.</p>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4542\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Search-Engine-Rankings1.jpg\" alt=\"\" width=\"634\" height=\"170\" /></p>\n<p style=\"text-align: justify;\">This has the potential to increase the CTR (Click-through-rate) up to 30 percent.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>The Basics</strong></h3>\n<p style=\"text-align: justify;\">Schema consists of a collection of entities and their properties, which can be related with the different context of your web content. Entity – defines the theme of your business.</p>\n<p style=\"text-align: justify;\">If you run a restaurant website, then ‘Restaurant’ is the schema entity. Similarly, there are entities to match several industries like Casino, beauty Salon, Travel agency and more.</p>\n<p style=\"text-align: justify;\">You can either go for specific or generic when deciding on a schema entity. If you run not only a restaurant but also a cafe, ice-creamparlor, bakery and fast food, then you can choose a broader entity ‘Food establishment’.</p>\n<p style=\"text-align: justify;\">You may go for a more general approach by choosing ‘Local Business’ and even more general to the top level entity ‘Organization\'. Each higher level entity comprises of one or more child entities. See the hierarchy of Restaurant below.<img class=\"img-responsive alignnone size-full wp-image-4545\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Schema-3.jpg\" alt=\"\" width=\"696\" height=\"450\" />\nSee the full hierarchy of schema entities <a href=\"http://www.schema.org/docs/full.html\">here</a>.</p>\n<p style=\"text-align: justify;\"><strong>Property or Attributes</strong> – Properties or attributes validates the schema entity by providing additional information.</p>\n<p style=\"text-align: justify;\">Considering the above example, you can associate name, location, address, menu, cuisine, opening time and other information with your restaurant. These additional data can be called properties.</p>\n<p style=\"text-align: justify;\">Every entity is associated with their properties. Below are a few properties of Restaurant:</p>\n<p style=\"text-align: justify;\">Find the complete list of properties for restaurant <a href=\"http://www.schema.org/Restaurant\">here</a></p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Getting Started</strong></h3>\n<p style=\"text-align: justify;\">Technically, schema includes codes that are added to the HTML. The common HTML tags where schema codes are most inserted include div,and header tags.\nHowever, adding schema is not confined to these tags. You can insert it anywhere without affecting the design and functionality of the webpage.\nIf you are familiar with HTML coding, then cool! You can get it done effortlessly.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Choose the Scope</strong></h3>\n<p style=\"text-align: justify;\">The scope points to the portion of the content that defines the schema entity or type. Suppose a webpage has information about your restaurant, such as name, location and opening hours. This portion of content might be enclosed in an HTML tag, say div. The scope can be declared here, i.e., the scope of schema type ‘restaurant’ is relevant to the content portion enclosed in this ‘div’ tag.\nThe scope is declared using the shortcode ‘itemscope’. Itemscope is not the only required code to define a schema. It is followed by the shortcode for schema entity.</p>\n\n<h3 style=\"color: #29abe1; margin: 0px; text-align: justify;\"><strong>Define Entity</strong></h3>\n<p style=\"text-align: justify;\">The schema type or entity is defined using the shortcode ‘itemtype’. The value of itemtype is the schema URL that describes your industry.</p>\n<p style=\"text-align: justify;\">In case of Restaurant, then entity/schema is declared as <strong> itemtype=\"http://schema.org/Restaurant\"</strong>.\nNow, you can declare the schema ‘restaurant’ in an HTML start tag ‘div’ as –</p>\n\n<div style=\"text-align: justify;\">\n<h3 style=\"color: #29abe1;\"><strong>Tag Properties</strong></h3>\nAll the required properties that are relevant to a schema type can be defined using the shortcode ‘itemprop’. Make sure that they are tagged inside the scope where you defined it.\nIn Restaurant schema, you can mark-up all the restaurant properties to the content enclosed in \'div\'. Any property that is defined outside the scope is considered invalid.\nIf any important data is missed out in the scope, look for the next highest HTML branch that encloses it.\nHere is an example of a restaurant schema mark-up –\n\n&nbsp;\n\n</div>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Original Code</strong></h3>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4546\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Schme-Code-Sample.jpg\" alt=\"\" width=\"841\" height=\"320\" /></p>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4547\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Schema-Code-Sample-2.jpg\" alt=\"\" width=\"916\" height=\"431\" /></p>\n<p style=\"text-align: justify;\"><strong>Line 4</strong> – You can use span to bind the value for which you want to mark-up. Conversely, if you mark-up as:</p>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4548\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Schema-7.jpg\" alt=\"\" width=\"948\" height=\"50\" />\nThe search engines find this as telephone = Call now 1234567890</p>\n<p style=\"text-align: justify;\">Using span, you can go choose only that value which you want to associate the property with.</p>\n<p style=\"text-align: justify;\"><strong>Line 5</strong> – Similar is the case here. The value of email is being chosen for mark-up.</p>\n<p style=\"text-align: justify;\"><strong>Line 6</strong> – There are certain properties that are in itself property of another schema entity. Here the property ‘location’ is inherited from the schema type ‘Place’. This can be known from the entity page in schema.org.</p>\n<p style=\"text-align: justify;\">Below is a screenshot of the page http://schema.org/Restaurant, where location is associated with the schema entity ‘PostalAddress’ or ‘Place’.</p>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4549\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Schema-entities.jpg\" alt=\"\" width=\"883\" height=\"186\" /></p>\n<p style=\"text-align: justify;\">So, you need to mention the itemscope and itemtypes immediately after the itemprop is defined, as in the following –</p>\n<p style=\"text-align: justify;\"><img class=\"img-responsive alignnone size-full wp-image-4550\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Rich-snippets.jpg\" alt=\"\" width=\"780\" height=\"39\" /></p>\n<p style=\"text-align: justify;\">The subsequent portion ‘Sydney’ describes the value ‘Sydney’ as the property ‘name’ of schema entity ‘Place’.</p>\n<p style=\"text-align: justify;\"><strong>Line 7 </strong> – the scope of schema ‘Restaurant’ ends here.\nYou can use more than a schema to define your webpage.\nSuppose your restaurant is going to be an event spot or party venue and you have already tagged the webpage with the restaurant schema. No problem! You can label the content about your event with the schema entity ‘Event Venue’ or ‘Event’ and associated properties.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Google’s Schema Tester</strong></h3>\n<p style=\"text-align: justify;\">Google provides its rich snippet tester to validate the schema that has been coded on your webpage. Provide either the URL of the webpage or the content itself to verify whether all properties and entities are accurate.\nSee below how the tester works –\nGo to https://developers.google.com/structured-data/testing-tool/</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool.jpg\"><img class=\"img-responsive alignnone wp-image-432 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool.jpg\" alt=\"Structured Data Testing Tool - Vividreal Blog\" width=\"1078\" height=\"664\" /></a></p>\n<p style=\"text-align: justify;\"><strong>Copy and paste the HTML content and click ‘Validate’.</strong></p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool-for-Structured-Data.jpg\"><img class=\"img-responsive alignnone wp-image-433 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Developers-Tool-for-Structured-Data.jpg\" alt=\"Developers Tool for Structured Data - Vividreal Blog\" width=\"996\" height=\"617\" /></a></p>\n<p style=\"text-align: justify;\"><strong>When there is something wrong in the code, it will result in the following:</strong></p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Error-on-Structured-Testing-Tool.jpg\"><img class=\"img-responsive alignnone wp-image-440 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Error-on-Structured-Testing-Tool.jpg\" alt=\"Error on Structured Testing Tool\" width=\"1204\" height=\"460\" /></a></p>\n<p style=\"text-align: justify;\"><strong>Begin with Google’s Schema Mark-up Helper</strong></p>\n<p style=\"text-align: justify;\">For beginners, Google’s Structured Data Mark-up Helper is a great tool to visually mark-up your webpage, create the HTML code and download for use. It’s a simple and easy-to-use editor where you just need to click on the text or images and add the schema properties.\nYou can try your website with this tool and learn how the schema is implemented on HTML code.\n<strong>Here is the process</strong>\n1) Login Webmasters\n2) Choose ‘Other Resources’ --&gt; Structured Data Markup Helper\n3) Check the schema type or entity, provide the URL or HTML code for which you want to implement schema.</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Structured-data-markup-helper.jpg\"><img class=\"img-responsive alignnone wp-image-442 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Structured-data-markup-helper.jpg\" alt=\"Structured Data Markup Helper - Vividreal Blog\" width=\"787\" height=\"557\" /></a></p>\n<p style=\"text-align: justify;\">You will be directed to the tagging page.</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Magistic-1.jpg\"><img class=\"img-responsive alignnone wp-image-446 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Magistic-1.jpg\" alt=\"Rich Snippet Tool - Vividreal Blog\" width=\"1178\" height=\"700\" /></a></p>\n<p style=\"text-align: justify;\">Now you want to tag ‘Magistic Cruise’ as property ‘name’.  Select and drag the name and choose the appropriate property from the drop down displayed.\nThe properties you choose will be logged in the ‘My Data Items’ on the right.</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-Schema.png\"><img class=\"img-responsive alignnone wp-image-447 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-Schema.png\" alt=\"Tagging Schema - Vividreal Blog\" width=\"1387\" height=\"666\" /></a></p>\n<p style=\"text-align: justify;\">Similarly, you can tag other properties like image, telephone, email and more. Once done, choose ‘create HTML’ on the right.</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Structured-Data-Markup-Tagging.png\"><img class=\"img-responsive alignnone wp-image-448 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Structured-Data-Markup-Tagging.png\" alt=\"Structured Data Markup Tagging\" width=\"249\" height=\"701\" /></a></p>\n<p style=\"text-align: justify;\">Now you can see the schema code. See below:</p>\n<p style=\"text-align: justify;\"><a href=\"http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-schema-micro-data-1.png\"><img class=\"img-responsive alignnone wp-image-453 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2015/04/Tagging-schema-micro-data-1.png\" alt=\"Tagging Schema - Vividreal Blog\" width=\"975\" height=\"635\" /></a></p>\n<p style=\"text-align: justify;\">You can download the code and add it to the HTML of your webpage. Make sure you verify the code in schema tester tool.</p>\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', 'How to boost your SEO using schema.org', '', 'publish', 'open', 'open', '', 'the-complete-structured-data-guide', '', '', '2015-04-15 11:27:55', '2015-04-15 05:57:55', '', 0, 'https://vividreal.com/?p=386', 0, 'post', '', 0),
(418, 7, '2015-04-16 05:05:26', '2015-04-15 23:35:26', '<p style=\"text-align: justify;\">Search engine optimization is a technique that helps search engines to find and rank your site in response to a search query. It has two main parts – <a href=\"https://vividreal.com/services/search-engine-optimization/\">on-page optimization &amp; off-page optimization</a>. In this blog we are discussing about various on-page factors and points to remember while optimizing them.</p>\n<p style=\"text-align: justify;\">On-page optimization, in a nutshell, refers to all the measures that can be taken directly within the website to improve its ranking in search engines, including title, Meta Descriptions, hx Tags, adding Schema etc. It is a foundational part of the overall SEO strategy implementation that focuses on indexation, crawl ability and website relevancy.</p>\n<p style=\"text-align: justify;\">Off-page, on the other hand, refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, PR submission, and forum &amp; guest blog marketing.</p>\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<p style=\"text-align: justify;\">For the purpose of giving beginners a reference guide, we have done detailed research on on-page factors and summarized some of the most important optimization techniques. All points are described below in detail:</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"> <strong>1) Keyword Research</strong></h3>\n<p style=\"text-align: justify;\">Keyword research is an important part of SEO, as these can decide the character of your visitor types. Undertaking effective keyword research plays a critical role in bringing relevant visitors to your site.</p>\n<p style=\"text-align: justify;\">Find out all the relevant converting keywords related to your niche after studying the business, and plan a keyword theme, including broad and long term, which can drive targeted traffic to your website. You can use tools like Google Keyword Planner, Keyword tool, Google trends etc. to find out converting search terms.</p>\n<p style=\"text-align: justify;\"><strong>Here are the key points to remember while doing keyword research for your website:</strong></p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Study business and niche to figure out the keyword theme</li>\n 	<li>Do keyword research by considering search volume and competition using various tools.</li>\n 	<li>Understand the search trends in business niche and revise the keyword list</li>\n 	<li>Collect a list of related keywords and synonyms within the business theme</li>\n 	<li>Conduct Google Search for search behavior in target market and after considering Google\'s suggestions, finalize the list</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"> <strong>2) Title Tag</strong></h3>\n<p style=\"text-align: justify;\">Title tags—technically called title elements—defines the title of a webpage. Title tags are often used in search engine results page to display preview snippets for a given page, and are important both for SEO and social sharing.</p>\n<p style=\"text-align: justify;\">A well written title can signiﬁcantly improve your click-through-rate and it is extremely important for both users and search engines that it contains the keyword they are searching for. Here are the standards for a well optimized title tag:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li><strong><span style=\"color: #29abe1;\">Title tag should</span> <span style=\"color: #29abe1;\">accurately reflect the topic of the page</span></strong></li>\n 	<li>It should be compelling for a user to click</li>\n 	<li>Tag should include main keyword of the page</li>\n 	<li>Site branding should go last</li>\n 	<li>Should not exceed the character limit of 60</li>\n 	<li>Title tag should be unique for every page</li>\n 	<li>Include the location where the business targets</li>\n</ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Refer the below screenshot and compare the keyword rich, well optimized page title with un-optimized title tag.</strong></span></p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/04/meta.png\"><img class=\"img-responsive alignnone wp-image-420\" src=\"https://vividreal.com/wp-content/uploads/2015/04/meta.png\" alt=\"meta\" width=\"575\" height=\"340\" /></a></p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>3) Meta Description Tag</strong></h3>\n<p style=\"text-align: justify;\">Meta descriptions are HTML attributes that provide a brief overview of the page\'s subject matter. Though search engines do not consider Meta description as a ranking factor, it has an important role in increasing the conversion rates of your website.</p>\n<p style=\"text-align: justify;\">Therefore, it should be a compelling description which a searcher will click without hesitation. Usually, it shouldn\'t be more than 160 words, with relevant keywords inserted into the sentence in a brilliant way.</p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #29abe1;\">An ideal Meta description tag should:</span></strong></p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Describe the page content and compel the user to visit the page</li>\n 	<li>It\'s best to keep it within a character limit of 150 - 160</li>\n 	<li><span style=\"color: #29abe1;\"><strong>Optimized with main keywords</strong> <strong>and secondary keywords</strong></span> <strong><span style=\"color: #29abe1;\">and location if focusing on location targeting.</span></strong></li>\n 	<li>Compelling for a user to click</li>\n 	<li>Avoid duplicate Meta description for different pages</li>\n</ul>\n<p style=\"text-align: justify;\">Refer the screenshot below for understanding the difference between optimized and un-optimized Meta description. The first Meta description truncates before completing the sentence, but in the second example, the optimized Meta description displays the full message without truncating.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/04/meta2.png\"><img class=\"img-responsive alignnone wp-image-422 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/04/meta2.png\" alt=\"meta2\" width=\"541\" height=\"196\" /></a></p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"> <strong>4) Hx Tags</strong>:</h3>\n<p style=\"text-align: justify;\">H1 tag is the first and most important heading in the content of a page. It tells what the content of the page is going to be about, so search engines value its a lot.</p>\n<p style=\"text-align: justify;\">There are six different heading tags:<span style=\"color: #ff0000;\"> H1, H2, H3, H4, H5, and H6</span>. Collectively these are referred to as Hx tags. They inform the search engine how the content is structured for readability.</p>\n<p style=\"text-align: justify;\">For e.g.: H1 tags indicates that the page title is followed by sub headings, which can be noted with H2, H3 tags etc. Secondary sub headings can be noted with H4, H5 tags. A well optimized hx tag should be according to the following standards:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li><span style=\"color: #29abe1;\"><strong>Include target keywords in H1 &amp; secondary keywords in other Hx tags</strong></span></li>\n 	<li>H1 tag must be unique for every page.</li>\n 	<li>H1 should explain what the page is about &amp;<a href=\"http://www.searchengineguide.com/stoney-degeyter/how-to-use-hx-tags-to-boost-page-perform.php\">amp;</a> should be similar to title but not exact.</li>\n 	<li>Appealing to the user and make the user take desired action</li>\n 	<li>H2, H3 tags are used properly with secondary keywords to denote the subsections of the page.</li>\n 	<li>H4, H5, H6 follows the hierarchical structure by considering the keyword theme.</li>\n</ul>\n<p style=\"text-align: justify;\">From the below screenshot you can see how hx tags can be utilized in a proper way.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/04/hx.png\"><img class=\"img-responsive alignnone wp-image-424 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/04/hx.png\" alt=\"hx\" width=\"423\" height=\"552\" /></a></p>\n<p style=\"text-align: justify;\"><a href=\"http://www.searchengineguide.com/stoney-degeyter/how-to-use-hx-tags-to-boost-page-perform.php\">Source</a></p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>5) Images</strong></h3>\n<p style=\"text-align: justify;\">Images are a strong visual part of a webpage. Alt text is used to show relevant information about an image to search engines, while Image title is a brief description about the visual content and the context of an image.</p>\n<p style=\"text-align: justify;\">If optimized properly, they can drive organic traffic from Google image search.  Both these information helps search engines to understand the image better.</p>\n<p style=\"text-align: justify;\">It also increases the keyword relevance of a page if used in a natural way. Consider the following while optimizing your alt tags:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li><strong><span style=\"color: #29abe1;\">Alt tag should give</span></strong> <strong><span style=\"color: #29abe1;\">an accurate description of the image</span></strong></li>\n 	<li>It should contain keywords relevant to the image and content keyword theme.</li>\n 	<li>Character length of alt tag should not exceeds 150</li>\n 	<li>Title tag is mandatory for image optimization &amp; It should describe the image more accurately</li>\n 	<li>Alt attribute is mandatory for every image that you need to index in search engines</li>\n 	<li>Keep images in low bytes as is recommended (After the recent Panda update, the loading time of pages has become a vital part of SEO ranking )</li>\n 	<li>Try to include keywords in filenames, as it helps Search Engine to detect relevancy</li>\n 	<li>Images should be a minimum of 320 pixels and a maximum of 1280 pixels on one length</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>6) Anchor Text</strong></h3>\n<p style=\"text-align: justify;\">Anchor texts are text parts on a website that has a URL attached to it. Search engines follow the anchor (link) on a page to reach another page.</p>\n<p style=\"text-align: justify;\">It uses the text to determine the subject matter of the linked-to document. This helps search engines in understanding the context of a page within the website, and to boost your site ranking for relevant searches. For e.g. consider the following sentence:</p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\">I prefer <span style=\"text-decoration: underline; color: #3366ff;\">BBC World News</span> than <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">CNN</span> </span>because it provides more International news and seems to be more balanced.</span></p>\n<p style=\"text-align: justify;\">In the above example, the links would tell the search engines that when users search for <span style=\"color: #3366ff;\">\"CNN\"</span>, it thinks that http://www.cnn.com is a relevant site for the term <span style=\"color: #3366ff;\">\"CNN\"</span> and that http://www.bbc.co.uk is relevant to <span style=\"color: #3366ff;\">“BBC world news.”</span> If many sites link that particular page/link as relevant for a given set of terms, that page can manage to rank well for these terms.</p>\n<p style=\"text-align: justify;\">Code sample</p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&lt;a href=\"http://www.sample.com\"&gt;Sample Anchor Text&lt;/a&gt;</span></p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #29abe1;\">A well optimized anchor text should:</span></strong></p>\n\n<ul style=\"text-align: justify;\">\n 	<li><span style=\"color: #000000;\">Include both types of keywords - primary and secondary</span> - according to the context of the page.</li>\n 	<li>Utilize dofollow and nofollow in a proper ratio in each page.</li>\n 	<li>Don\'t include too many exact match anchor texts, otherwise it will be counted as stuffed.</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>7) Content Quality &amp; Optimization</strong></h3>\n<p style=\"text-align: justify;\">Your content may be great but it won’t help your marketing efforts if it is not optimized for search engines. The process of making attractive content to search engines is called <a href=\"https://vividreal.com/services/content-services/\">content optimization</a>.</p>\n<p style=\"text-align: justify;\">Optimizing a content is not just inserting specific keywords a number of times in order to increase its keyword density, but making the content well-written, organized, useful, relevant and social-ready for website users by optimizing it with the right elements.</p>\n<p style=\"text-align: justify;\">Here are a few important things to consider while optimizing your content:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Make sure all copies passed Copy-scape test/ Duplicate content detector test</li>\n 	<li>Make it informative to users</li>\n 	<li>Utilize all primary and secondary keywords (long term keywords) while optimizing your webpage content.</li>\n 	<li><strong><span style=\"color: #29abe1;\">While developing content, consider the keyword theme for the website and categories</span></strong></li>\n 	<li>Write to provide value for users/clients</li>\n 	<li>Content on every page should be unique</li>\n 	<li>Keep minimum word count on individual pages, since Google panda algorithm penalizes duplicate thin content on webpages.</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>8) Keyword Density</strong></h3>\n<p style=\"text-align: justify;\">Keyword density is considered as an important on-page metric in on-page SEO. It’s the percentage of times a keyword appears on a web page in comparison with the total number of words on that page. Optimizing your website content with relevant and targeted keywords are mandatory for the success of a SEO campaign.</p>\n<p style=\"text-align: justify;\">Here are the important things to consider while optimizing webpage for keyword density:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Primary keyword should appear at the starting sentence of the first paragraph</li>\n 	<li>Keywords density of any keyword shouldn\'t exceed more than 3%</li>\n 	<li>Primary keyword must have a high keyword density compared to other phrases</li>\n 	<li>Various keyword phrases should be present instead of concentrating only on one or two keywords</li>\n 	<li><span style=\"color: #29abe1;\"><strong>Keywords in the content</strong> <strong>should be used in a natural manner</strong></span></li>\n 	<li>No keyword density should exceed more than 3%</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>9) Schema markup</strong></h3>\n<p style=\"text-align: justify;\">Schema is a type of micro data that makes it easier for search engines to interpret the information on a webpage more effectively, and serve the relevant search results based on user queries. By adding schema, you can alter the way your page is displayed in SERP by highlighting rich snippets that are displayed beneath the page.</p>\n<p style=\"text-align: justify;\">Consider the following things while tagging schema to your content:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Tag all possible content with schema, use the <span style=\"color: #3366ff;\"><a href=\"http://schema.org\">http://schema.org </a></span> for finding relevant data types according to the type of contents like restaurant, event, organization, creative work etc.</li>\n 	<li>Schema should be added more creatively and compel a user to click on the link</li>\n 	<li>Check the added schema in webmaster tool and fix errors if any.</li>\n 	<li>If there is no relevant schema type present related to your content, you can make use of itemproperty additional type.</li>\n</ul>\n<p style=\"text-align: justify;\">In the below screenshot, review schema is highlighted, which has stars and a rating scale with total number of reviews. Adding schema creatively helps to improve Click-Through-Rate. You can see the difference from screenshots:</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/04/schema.png\"><img class=\"img-responsive alignnone wp-image-426 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/04/schema.png\" alt=\"schema\" width=\"587\" height=\"212\" /></a></p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>10) Navigation and User Friendliness</strong></h3>\n<p style=\"text-align: justify;\">Having a clear and clutter-free navigation is the best thing you can do to make your website friendly for your visitors. Not over complicating things and configuring navigation equally on each page will greatly facilitate easy browsing of the site.</p>\n<p style=\"text-align: justify;\">Having clear calls to action with a user-friendly navigation will help make it easier to drive your visitors to goals, and prevent frustration for visitors who have to take unwanted steps for completing a purchase or reach a destination.</p>\n<p style=\"text-align: justify;\">Remember the followings things while dealing with Navigation &amp; User friendliness of your site:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Site navigation should be easy for users to reach all content on the website.</li>\n 	<li>It should help search engines find all important content via crawling</li>\n 	<li>Important content should not be presented by technologies like Ajax or called dynamically</li>\n 	<li>All navigational links should be visible at least once when checked with JavaScript turned off</li>\n 	<li>Url structure should be in SEO-friendly format</li>\n 	<li>Should be with clear call to action</li>\n 	<li>Mobile responsive version is recommended</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>11) Google Page Speed Insights Tool</strong></h3>\n<p style=\"text-align: justify;\">Page speed indicates how fast your webpage loads. Google has indicated site speed as one of the signals used by its algorithm to rank pages.</p>\n<p style=\"text-align: justify;\">In the recent Panda update, it was announced that the loading time of pages has become an important part of SEO ranking. So it is recommended to optimize page speed using Google page speed insight tool.</p>\n<p style=\"text-align: justify;\">Pages with a longer load time tend to have higher bounce rates and lower average time on-page. Longer load times have also been shown to negatively affect conversions.</p>\n<p style=\"text-align: justify;\">Consider the following factors while optimizing your page speed:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>All the errors should be fixed by the designer team</li>\n 	<li>Check if the page has a good score on Google page speed insights tool after fixing all the recommendations by Google. The score should be &gt;85 for both mobile and desktop versions.</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>12) No Index Tag</strong></h3>\n<p style=\"text-align: justify;\">No index tag prevents search engines from crawling a web page. This tag controls access to site on a page-by-page basis.</p>\n<p style=\"text-align: justify;\">This tag should be utilized on ecommerce sites with duplicate content issues, as this tag will block access to that particular page. To prevent the search engine crawlers from indexing a page on your site, place the following:</p>\n<p style=\"text-align: justify;\">Meta tag into the &lt;head&gt; section of your page.</p>\n<p style=\"text-align: justify;\"><strong>&lt;Meta name=\"robots\" content=\"noindex\"&gt;</strong></p>\n<p style=\"text-align: justify;\">This tag is used for preventing Google crawlers from indexing a page:</p>\n<p style=\"text-align: justify;\"><strong>&lt;Meta name=\"Googlebot\" content=\"noindex\"&gt;</strong></p>\n<p style=\"text-align: justify;\"><span style=\"color: #29abe1;\"><strong>Keep in mind these points while adding no index tag</strong></span></p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Check if no index tag is added on correct pages</li>\n 	<li>Check if all test pages are blocked by no index tags</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>13) Canonical Tag &amp; 301 Redirections</strong></h3>\n<p style=\"text-align: justify;\">Canonical tag is used when duplicate content problem occurs on a website. In e-commerce sites, it is common for more than two URLs to be represented a single page, this cause a duplicate content issue.  You can solve this issue by using a canonical tag to indicate to the search engine which is preferred page or original one.</p>\n<p style=\"text-align: justify;\">Syntax of canonical tag is:</p>\n<p style=\"text-align: justify;\"><strong>&lt;link rel=\"canonical\" href=\"url of original page” /&gt;</strong></p>\n<p style=\"text-align: justify;\">Redirection is the process of forwarding one URL to another.  You can either permanently redirect old URLs to new one using 301 redirections or temporarily redirect pages using 302 redirections. If a single page can be accessed using more than one URL, you can redirect these unwanted URLs to original one using 301.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>14) Sitemap.xml</strong></h3>\n<p style=\"text-align: justify;\">Xml sitemap is a file where you can list webpages of a website and indicate to Google about the organization of your webpages. It allows us to include additional information about each URLs, such as when the page was last updated, how often the page changes, and how important the page is in relation to other pages on your website.</p>\n<p style=\"text-align: justify;\">Xml sitemaps helps to improve spider-ability and ensures that all the important pages on your site are crawled and indexed. After creating xml site, we can submit it to search engines via webmaster Tool so that it will get indexed fast.</p>\n<p style=\"text-align: justify;\">Here are the points to remember while creating sitemap:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Check if xml sitemap is created sucessfully</li>\n 	<li>Check if all pages are included</li>\n 	<li>Check if last updated, priority, change frequency are updated properly</li>\n 	<li>Check if a sitemap is given for website visitors</li>\n 	<li>Check if the xml sitemap is submitted on webmaster accounts</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>15) Robots.txt</strong></h3>\n<p style=\"text-align: justify;\">Robots.txt file gives search engines directions about what content should be crawled on a website. When a search engine bot visits a website, it first checks for the Robots.txt file.</p>\n<p style=\"text-align: justify;\">You can either disallow or allow particular directories with the help of robots.txt. Ensure whether you have verified the following points while working the robot.txt file:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Check whether robots.txt file is updated correctly</li>\n 	<li>Check whether any required pages/directories are blocked</li>\n 	<li>Check whether any content that needs to be blocked has been allowed</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>16) .htaccess</strong></h3>\n<p style=\"text-align: justify;\">A .htaccess file is used to configure the details of your website without altering the server configuration files.  It is used for creating custom error pages and redirection.</p>\n<p style=\"text-align: justify;\">When a htaccess file is placed in a directory, which is in turn ‘loaded via the Apache Web Server’, then the htaccess file is detected and executed by the Apache Web Server software.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Check if proper rule is present on .htaccess file to show only one version of the URL (with or without www)</li>\n 	<li>Check if all redirections on the page are relevant and compare it with previous ones</li>\n 	<li>Check if new site revamp required us to add/change any redirections</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>17) Webmaster &amp; Analytic Code</strong></h3>\n<p style=\"text-align: justify;\">It gives webmasters easy access to Google webmaster &amp; analytic data that can be used to make decisions for reviewing SEO strategy.</p>\n<p style=\"text-align: justify;\">Webmaster account gives:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Data about top visited pages, top keywords</li>\n 	<li>Details about crawling and indexing activity of site</li>\n 	<li>Data regarding latest internal and incoming links</li>\n 	<li>Notifications about crawl errors etc</li>\n</ul>\n<p style=\"text-align: justify;\">Analytic account is a free tool that you can use to track information about the way visitors of your site engage with it. It gives the following data:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Number of visit to pages, their sources, behavior, time spend etc</li>\n 	<li>Comparison between different pages and their performances</li>\n 	<li>Visitor segmentation, with which it’s easy to know how many visitors have increased after an SEO campaign.</li>\n</ul>\n<p style=\"text-align: justify;\">All these are good reasons to add webmaster and analytic account to your website. Here are a few things to consider while dealing with webmaster &amp; analytic accounts:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Make sure you have added Analytic and Webmasters tracking code on all the pages of your website</li>\n 	<li>Monitor keywords that are generating traffic in your keywords list, and ensure you are optimizing the site for them.</li>\n 	<li>Analyze site traffic against algorithm updates.</li>\n 	<li>Finding &amp; fixing crawl errors reported on the webmaster account</li>\n 	<li>Check if the site is penalized for any manual penalty from Google</li>\n</ul>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Conclusion</strong></h3>\n<p style=\"text-align: justify;\">On-page optimization is often called the core foundation for success of any SEO campaign. Its SEO durability is longer when compared to other off-page techniques, since all optimization are in accordance with search engine rules.\nSo, give them a try. They are actually pretty easy to implement and worthy with results.</p>\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', 'The 17 point On Page SEO Check list', '', 'publish', 'open', 'open', '', 'the-17-point-on-page-seo-check-list', '', '', '2015-04-16 05:05:26', '2015-04-15 23:35:26', '', 0, 'https://vividreal.com/?p=418', 0, 'post', '', 0),
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(1013, 7, '2015-05-29 11:15:59', '2015-05-29 11:15:59', 'The 17 point On Page SEO Checklist  - featured image', 'The 17 point On Page SEO Check list', '', 'inherit', 'open', 'open', '', 'on-page-seo-checklist', '', '', '2015-05-29 11:15:59', '2015-05-29 11:15:59', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/04/on-page-seo-checklist.jpg', 0, 'attachment', 'image/jpeg', 0),
(1124, 7, '2015-06-09 10:08:57', '2015-06-09 04:38:57', '<a href=\"https://vividreal.com/why-digital-transformation-should-be-your-priority-in-2018/\">Digital Marketing</a> agencies tend to have extensive knowledge about the needs and potential of your business and will be equipped with the most effective strategies and tools to assist you. It is, therefore, necessary to provide the agency with access to your Google Ads account in order to effectively analyze and manage campaigns. Account Managers employ the functions of MCC (My Client Center) to easily gain access to client accounts. This allows sharing Google Ads data without sharing your Google account credentials.\n\nThough the process tends to be simple, it is also common to commit errors. Follow these three simple steps to ensure a hassle-free hand over of your Google Ads account.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<strong><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">The client must forward their Google Ads Customer ID to the agency.</span></strong>\n\n<strong>1) </strong>Log in to your Google Ads account.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-5553\" src=\"https://vividreal.com/wp-content/uploads/2015/06/1.jpg\" alt=\"\" width=\"1599\" height=\"441\" />\n\n&nbsp;\n\n<strong>2) </strong>Find the Customer ID at the top right corner of any page and send it to the delegated agency.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-5554\" src=\"https://vividreal.com/wp-content/uploads/2015/06/2.jpg\" alt=\"\" width=\"1598\" height=\"436\" />\n\n&nbsp;\n\n<strong>3) </strong>Wait for the agency’s request approval before logging out.\n\n<strong><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">The marketing agency then requests access to the account.</span></strong>\n<strong>1) </strong>Access the top level Manager Account for Google Ads.\n\n&nbsp;\n\n<strong>2) </strong>Click on the \'+\' option under “Accounts”.\n\n<img class=\"alignnone size-full wp-image-5555\" src=\"https://vividreal.com/wp-content/uploads/2015/06/3.jpg\" alt=\"\" width=\"1598\" height=\"441\" />\n\n&nbsp;\n\n<strong>3) </strong>Select “Link Existing Accounts\n\n<img class=\"alignnone size-full wp-image-5556\" src=\"https://vividreal.com/wp-content/uploads/2015/06/4.jpg\" alt=\"\" width=\"1599\" height=\"446\" />\n\n&nbsp;\n\n<strong>4) </strong>Enter the customer ID and proceed by clicking “Continue”.\n\n<img class=\"alignnone size-full wp-image-5557\" src=\"https://vividreal.com/wp-content/uploads/2015/06/5.jpg\" alt=\"\" width=\"1597\" height=\"488\" />\n\n<strong>5) </strong>Name the account and click on “Request Approval”.\n\n&nbsp;\n\n<strong><span style=\"color: #00ccff;\" data-darkreader-inline-color=\"\">The client approves the request for access.</span></strong>\n<strong>1) </strong>Access the tools icon on the top right corner and click on “Account Access\".\n\n<img class=\"alignnone size-full wp-image-5558\" src=\"https://vividreal.com/wp-content/uploads/2015/06/6.jpg\" alt=\"\" width=\"1583\" height=\"440\" />\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-5559\" src=\"https://vividreal.com/wp-content/uploads/2015/06/7.jpg\" alt=\"\" width=\"1591\" height=\"440\" />\n\n&nbsp;\n\n<strong>2) </strong>Select “Accept request” to complete the procedure. If you wish to grant the agency full access, provide them with “Admin” permissions.\n\nLinking the account is perfectly safe and will not have any negative implications on your account. However, the MCC account manager on the agency\'s side must take extra precautions because their own account is dependent on the performance and health of the Google Ads accounts linked to it. Additionally, Google constantly monitors the activities on individual accounts.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'How to Grant your Google Ads Access to an Agency', '', 'publish', 'open', 'open', '', 'how-to-grant-google-ads-access-to-an-agency', '', '', '2015-06-09 10:08:57', '2015-06-09 04:38:57', '', 0, 'https://vividreal.com/?p=1124', 0, 'post', '', 0),
(1130, 8, '2015-06-10 11:08:50', '2015-06-10 05:38:50', '<p style=\"text-align: justify\">It has been more than a decade since I ventured into the field of digital marketing, and over the years, I have associated with clients from different parts of the world. While working with people from different fields, I have met a few who are confused with managing their online business, and have doubts in hiring a digital marketing agency as opposed to having an in-house marketing team.</p>\n<p style=\"text-align: justify\"><em>“Is it wise to hire an agency when you can set up an in-house team?”</em></p>\n<p style=\"text-align: justify\">Now that is a frequent question that I have encountered, and seeing as it’s on the minds of many people out there in the digital world, I am penning down my thoughts on the question – Should you hire a marketing agency or make do with an in-house marketing team?</p>\n<p style=\"text-align: justify\">I have done businesses (still do) with companies that have their own in-house marketing team. I have also had clients who outsource their complete marketing needs to us.</p>\n<p style=\"text-align: justify\">So which one is better, you ask? Well, even if your company has an in-house marketing team, it is often better to enlist the help of an agency. Here are the reasons why you should do that.</p>\n\n<h3 style=\"color: #29abe1;text-align: justify\"><strong>Consider a Few Facts:</strong></h3>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>1. Experience</strong></span></p>\n<p style=\"text-align: justify\">Marketing agencies are usually well informed, both strategically and tactically, from the experience gained from working with various partners. This allows them to develop a good know-how into what would work and what wouldn’t for different types of businesses.</p>\n<p style=\"text-align: justify\">This type of experience is hard to come by with an in-house marketer even though they usually have a very good knowledge of their day-to-day activities and the services/products that the company provides. But <a href=\"https://vividreal.com/services/\">digital marketing</a> is an extensive area that has a wide range of job types to deal with; and in-house team members often don’t get the chance for sufficient exposure in some of the other essential areas.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>2. More Infrastructure &amp; Technology</strong></span></p>\n<p style=\"text-align: justify\">When outsourcing your marketing needs to an agency, you will be treated to the most updated strategies, advanced marketing technologies and top marketing talents. When compared to an in-house marketing team, an agency certainly offers more.</p>\n<p style=\"text-align: justify\">A typical digital marketing agency will have an expert team for each aspect, like skilled <a href=\"https://vividreal.com/services/website-design/\">web designers</a>, developers, graphic artist, expert writers, <a href=\"https://vividreal.com/services/search-engine-optimization/\">SEOs</a>, <a href=\"https://vividreal.com/services/pay-per-click-marketing/\">PPC experts</a>, <a href=\"https://vividreal.com/services/email-marketing/\">Email marketing</a> team, <a href=\"https://vividreal.com/services/online-reputation-management/\">Online reputation specialist</a>, etc. On the other hand, an in-house team won’t often have a complete team to deal with different types of jobs.</p>\n<p style=\"text-align: justify\">Also, an in-house marketer wouldn’t find the time to remain updated with the latest marketing trends in technology. as they would, more often than not, remain immersed in day-to-day tasks. An agency, meanwhile, would always take the pain to educate themselves on new developments and will remain updated.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>3. Efficiency</strong></span></p>\n<p style=\"text-align: justify\">Good agencies have the experience of working with different businesses from different parts of the world and are very professional in keeping quality, deadlines and schedules. Moreover, a good agency would have an entire team of specialists under its belt.</p>\n<p style=\"text-align: justify\">Therefore, with the added experience and wisdom of specialists, a digital marketing agency can work at a higher efficiency than an in-house digital marketing team.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>4. Cost Effective</strong></span></p>\n<p style=\"text-align: justify\">Hiring a digital marketing agency may seem to be a costly affair. But in reality, it is much more affordable than paying an in-house team.</p>\n<p style=\"text-align: justify\">Often companies have team members who know a little of everything. When the cost per individual is taken with respect to the tasks undertaken by them, the net result is quite high.</p>\n<p style=\"text-align: justify\">Whereas for a digital marketing agency, you pay for the project you outsource, be it as a package or as an individual job. The price would include the costs for whatever areas the package/jobs would fall under, no matter how many people work on it.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>5. Perspective</strong></span></p>\n<p style=\"text-align: justify\">A problem often seen with in-house marketer is that they mostly remain rooted to their daily affairs. This makes them miss out on the broader picture, incapable of bringing forth new ideas or concepts.</p>\n<p style=\"text-align: justify\">When working from the inside of your business, you are prone to lose sight of how your audience perceives you or how your market is changing. But an outside agency can analyse how your marketing strategies and programs work in real world, and what can please your target audience.</p>\n<p style=\"text-align: justify\">Therefore, relying on an agency’s wisdom and experience would normally enable you to find an ideal solution for your business.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>6. No Training Costs</strong></span></p>\n<p style=\"text-align: justify\">Businesses don’t need to take the time or effort to train agencies about their business needs. Digital marketing agencies, who emphasis on performance, will have a team that provides a holistic approach to your digital marketing needs.</p>\n<p style=\"text-align: justify\">The agency’s staff would have the required skills and knowledge, so you wouldn’t need to spend extra time training them. An in-house marketer, on the hand, might often require training and further work experienceto deliver desired outcomes.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>7. Agencies are Outsiders</strong></span></p>\n<p style=\"text-align: justify\">In-house marketers work from inside the business, and are therefore prone to any ripples in the company work force. They can be subjected to any internal politics or drama, which can result in their productivity getting slumped.</p>\n<p style=\"text-align: justify\">Outsourcing to a digital marketing agency can, on the other hand, ensure your productivity doesn’t take a beating. Agencies stay away from any internal conflicts, thus your projects don’t get unnecessarily interrupted.</p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><strong>8. Hiring the Wrong Guy</strong></span></p>\n<p style=\"text-align: justify\">Hiring an employee is always costly, and if it’s a wrong hire, then the cost paid is more than just monetary. It is always less risky to entrust your project to a reputed agency, rather than looking to hire a person for the task.</p>\n<p style=\"text-align: justify\">Consider the factors that would be compromised if the person you hired is not fit for the job. Everything from his recruiting costs to his salary and training costs, employee morale, missed business opportunities etc. would start to surface.</p>\n\n<h3 style=\"color: #29abe1;text-align: justify\"><strong>Agency + In-House Team = Efficiency</strong></h3>\n<p style=\"text-align: justify\">More often than not, companies with their own in-house marketing team hire agencies as well to improve efficiency. This is advantageous for both parties.</p>\n<p style=\"text-align: justify\">The company’s in-house marketer can make use of the experience and knowledge of the agency to get the desired results. The digital marketing agency can also benefit from having a clear communication channel with the company’s business through their in-house marketer.</p>\n<p style=\"text-align: justify\">It allows both of them to study the <a href=\"https://vividreal.com/services/business-analysis-consulting-strategy/\">business and plan strategies</a> accordingly. Moreover, the in-house marketer could gain knowledge from the agency, which can be of help in the future for the company.</p>\n<p style=\"text-align: justify\">The combined strength ensures that the output efficiency is higher and the company gets what it wants. The company can keep momentum with their marketing projects and ensure rise in productivity.</p>\n\n<h3 style=\"color: #29abe1;text-align: justify\"><strong>100% Return on Investment</strong></h3>\n<p style=\"text-align: justify\">When you invest in an accomplished marketing agency, you can be sure of 100% returns. Agencies won’t trouble you with administrative issues, employee strikes, unnecessary internal meetings etc.</p>\n<p style=\"text-align: justify\">Moreover, you needn’t spend any extra amount in the name of benefits, taxes or severance. All the money you invest in an agency will be returned to you as marketing deliverables, which would allow you to invest more into growing your business.</p>\n<p style=\"text-align: justify\">So, <a href=\"https://vividreal.com/contact/\">hiring a good digital marketing agency</a> or consultant may often bring some unique advantages even if you already have a full fledged in-house team.</p>\n<p style=\"text-align: justify\">(Image Courtesy : <a id=\"yui_3_16_0_1_1433935430785_1633\" class=\"owner-name truncate\" title=\"Go to Residorm Öğrenci Yurdu\'s photostream\" href=\"https://www.flickr.com/photos/residorm/14516489281/in/photolist-o7LNvX-bQGUec-2Hwqiz-bBNaJG-bQGTyi-aNJ8vi-92oWHs-4hdUTJ-pkZ98H-biK1GR-2uu5QV-jAn9G4-pE6BD2-bzZkvH-dEuE7G-bMdJLk-bJJghZ-bvPCRy-4hdTiN-4h9RfR-4F1rMv-bJJpFF-bs8TkC-h5y1yA-bvPCNC-4EkcWc-6fSPhy-8SEHgd-4eie6r-dLmjJb-dT2Q5Q-4Lrobu-8XnZPe-8LtCFw-4xnWVP-gt2Zk1-4hYjJ-pQSS8r-4ZoDdj-8vxY7N-pwsZ1Y-s8Ponr-4LnaPr-5GEzzT-23sgjN-a881bS-a881gf-6zcBsg-nZ1Zb-vPy4s/\" target=\"_blank\" rel=\"noopener noreferrer\">Residorm Öğrenci Yurdu</a>)</p>', 'Hire a Marketing Agency or Work with In-House Team?', '', 'publish', 'open', 'open', '', 'hire-a-marketing-agency-or-work-with-in-house-team', '', '', '2015-06-10 11:08:50', '2015-06-10 05:38:50', '', 0, 'https://vividreal.com/?p=1130', 0, 'post', '', 0),
(1133, 8, '2015-06-10 11:09:29', '2015-06-10 11:09:29', 'Hire a Marketing Agency or Work with In-House Team? - featured image', 'Hire a Marketing Agency or Work with In-House Team?', '', 'inherit', 'open', 'open', '', 'company-interactions', '', '', '2015-06-10 11:09:29', '2015-06-10 11:09:29', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/Company-interactions.jpg', 0, 'attachment', 'image/jpeg', 0),
(1143, 1, '2015-06-17 09:41:13', '2015-06-17 04:11:13', '<p style=\"text-align: justify;\">Search Engine Optimization is an extensive process that can help bring visibility and ranking for your website on Search Engine Results Pages (SERP). Companies, whether large or small, hire in-house SEO experts or digital marketing agencies to get assistance with organic SEO and digital marketing in general.</p>\n<p style=\"text-align: justify;\">This is an important decision because anyone who is serious about getting found online cannot ignore SEO. But if not properly done, hiring an irresponsible staff or agency can damage your reputation and harm your website’s ranking.</p>\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<p style=\"text-align: justify;\">Read on if you are not familiar with <a href=\"https://vividreal.com/services/search-engine-optimization/\" target=\"_blank\" rel=\"noopener noreferrer\">organic SEO</a> and the jobs that SEO agencies generally do:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li><strong>Developing and maintaining website structure and content:</strong> Organizing the hierarchy of web pages to enable ease of navigation, and make it user- and search engine - friendly</li>\n 	<li><strong>Technical advice on website development:</strong> Provide advice on hosting, crawl error fixing and sitemaps. Engage in site moving &amp; redirection management, URL optimization, handling of error pages etc.</li>\n 	<li><strong>Content development:</strong> Develop <a href=\"https://vividreal.com/services/content-services/\">engaging and SEO optimized content </a>that have relevant keywords and provide precise information to visitors, compelling them to get engaged on the website.</li>\n 	<li><strong>Managing your online advertisement and promotion campaigns:</strong> Advice on <a href=\"https://vividreal.com/services/online-reputation-management/\">online reputation building strategies</a> for your particular business niche, understanding your target customer base and optimizing according to the customer needs.</li>\n 	<li><strong>Keyword research:</strong> Analyse business and research relevant keywords using Google keyword planner and different keyword tools. Refer search trends and related keyword tools to prepare a proper website content strategy.</li>\n 	<li><strong>Expert advice in specific markets and geographies:</strong> Analyse location and market-based performance and research the varying trends and factors to optimize the business.</li>\n</ul>\n<p style=\"text-align: justify;\">If you have understood the need in hiring a professional SEO agency and decided to outsource to them, then the sooner you do it, the better it is for you. If you are building a website from scratch, an SEO expert can help you design and develop a search-engine-friendly site from the beginning itself. He can also aid you in lifting and improving an existing site from failure.</p>\n<p style=\"text-align: justify;\">As indicated above, hiring an SEO agency is an important step in taking your business to the next level. So, there are certain factors that you should consider before taking a decision.</p>\n<p style=\"text-align: justify;\">The following are some of the questions that you could ask to understand more about the agency’s working.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>What are your experiences in digital marketing? Any success stories?</li>\n 	<li>Do you work in accordance to Google Webmaster Guidelines?</li>\n 	<li>Do you provide digital marketing solutions or advises to go hand-in-hand with the best organic SEO practices?</li>\n 	<li>How do you measure and frame reports?</li>\n 	<li>What type of results do you expect and how long does it take for you to gain results?</li>\n 	<li>Have you developed international websites? What are your experiences with overseas clients?</li>\n 	<li>How long have you been in this business?</li>\n 	<li>What are your trusted SEO procedures?</li>\n 	<li>How transparent are your billing procedures?</li>\n 	<li>How do you maintain communication with your clients?</li>\n 	<li>Will you keep me updated on the procedures and changes done to my website? Will you provide a detailed analysis and the reasoning behind any changes done?</li>\n</ul>\n<p style=\"text-align: justify;\">There are agencies who give the industry a bad name through their unethical approach and black hat techniques in an attempt to manipulate search engines unfairly. Such practices that toe the Google Guidelines will create a negative impact for your site and could result in it being removed from Google’s index.</p>\n<p style=\"text-align: justify;\">Get to know your SEO properly, and clear all your doubts regarding their working process, and forge a healthy relationship that can benefit your online business. Aside from getting to know your SEO expert, you need to be very careful about malpractices that could result in bad reputation, or your site being removed by search engine indexes. Doing a brief research on black hat SEO techniques will give you enough information on what needs to be avoided.</p>\n<p style=\"text-align: justify;\">Therefore, when enlisting the help of an SEO agency, make sure they are reputed and accomplished and transparent in their dealings with you. If, at any moment, you feel cheated by your SEO, you should take it up very seriously.</p>\n<p style=\"text-align: justify;\">Below are some things you should consider to avoid being deceived by fraudulent practices.</p>\n\n<ol style=\"text-align: justify;\">\n 	<li>Be cautious of spam emails that advertise SEO firms. Most of these spam mails flooding your inbox are mainly scams looking to swindle your money. Therefore, be skeptic towards such unbidden mails.</li>\n 	<li>No SEO agency can guarantee a number one spot in search results; i.e. no SEO expert can give 100% assurance that your website will be ranked number 1 on Google. If any one does promise you, be wary of that promise.</li>\n 	<li>Do not trust in a company that keeps its procedures secretive. If they don’t clearly explain what they intend to do, it means that either they don’t know the job or they are hiding something. Demand 100% transparency.</li>\n 	<li>Choose and invest in an SEO company wisely. Understand how they work, their accomplishments and reputation, and ensure they follow safe, white hat practices that are transparent and keep you in the loop.</li>\n 	<li>There are many different ways by which an SEO can deceive you. These are some of the more common ones –</li>\n</ol>\n<ul style=\"text-align: justify;\">\n 	<li>Shadow domain use</li>\n 	<li>Using doorway pages to place links to their other client sites</li>\n 	<li>Doesn’t differentiate between the ads that appear on search result page and the actual search results.</li>\n 	<li>Guarantees number one ranking</li>\n 	<li>Having multiple aliases or fake WHOIS info</li>\n 	<li>Channels traffic from false search engines or spyware.</li>\n 	<li>Have their own domains removed by Google or are not listed in Google</li>\n</ul>\n<p style=\"text-align: justify;\">In short, hiring an SEO agency is a very important business decision. But if done wrong, it can be detrimental to your business growth online. So, be careful and educate yourself before taking the important decision.</p>\n<p style=\"text-align: justify;\">In case you have any questions and wish to get our opinion on your website, please <a href=\"https://vividreal.com/contact/\">contact us here</a>.</p>\n<p style=\"text-align: justify;\">(Image Courtesy: <a href=\"https://www.flickr.com/photos/tulanesally/4307044660/in/photolist-7yAJjG-7yAHNb-bnZKrV-5d88k-84Z7E5-8bspUg-eMii5E-8pHJNP-wsKz1-8GuJER-mBR8Ym-8qNndW-8GLvZX-cE5nzG-5dmytQ-nVubKk-CWBqU-eCT1P-4MrwKF-9dFg75-4bKkEW-rebERX-5dmyWo-6o36Hw-8GLw26-bCwN1-9vPRkV-bCBhx-nTrNNG-M9z33-6xKHvC-8zktCg-8bspY4-7ZiTft-9ahdbX-aMH4kK-oC9JEX-Nw8qk-a3Mw5M-8GxWXb-529oYZ-5uPzpy-6MtFuN-6PtfXL-fPzmQg-7PEkro-2kGAs9-aMH3uX-7EbFe8-9QSsdP\" target=\"_blank\" rel=\"noopener noreferrer\">Tulane Public Relations</a>)</p>', 'What You Need To Know Before Hiring an SEO Agency', '', 'publish', 'open', 'open', '', 'what-you-need-to-know-before-hiring-an-seo-agency', '', '', '2015-06-17 09:41:13', '2015-06-17 04:11:13', '', 0, 'https://vividreal.com/?p=1143', 0, 'post', '', 0),
(1144, 7, '2015-06-17 08:49:02', '2015-06-17 08:49:02', 'What You Need To Know Before Hiring an SEO Agency - featured image', 'What You Need To Know Before Hiring an SEO Agency', '', 'inherit', 'open', 'open', '', '4307044660_78803c35f2_o', '', '', '2015-06-17 08:49:02', '2015-06-17 08:49:02', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/4307044660_78803c35f2_o.jpg', 0, 'attachment', 'image/jpeg', 0),
(1158, 1, '2015-06-30 07:37:02', '2015-06-30 02:07:02', '<p style=\"text-align: justify;\">Logo designing is a challenging and balancing art, resting on creative solutions to problems. Good logos need to be simple, creative and memorable and should stand the test of time.</p>\n<p style=\"text-align: justify;\">These days, whichever way we look, we are sure to encounter a logo or two that stands out projecting their brand. They have become a part of how the general public view companies and brands, associating a business ideology into a single picture.</p>\n<p style=\"text-align: justify;\">When on the road to create a new logo, remember there are no shortcuts. It may be tempting to try out some tricks to cut down on cost and time, but it would evidently strike back at you later on.</p>\n<p style=\"text-align: justify;\">There are ways to get a logo designed cheaply by using clip art logo or by downloading a logo template, but you won’t end up with any unique design that would sweep customers off their feet. There is, but, one sure fire way of developing an original design, and that is by approaching a <a href=\"https://vividreal.com/services/logo-design-branding/\">professional logo design company</a> who have experience and are seasoned in the field.</p>\n<p style=\"text-align: justify;\">While there are no strict standards to follow while designing logos, there sure are some notable points that would be helpful to keep in mind.</p>\nNeed help with branding? <a href=\"https://vividreal.com/branding-solutions/\">Talk to us!</a>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Understand the Brand</strong></h3>\n<p style=\"text-align: justify;\">A logo is your company’s introduction to a brand, reaching out to your target audience. Therefore, while designing, keep the brand’s ideology in mind but also be informed about what the company’s needs are with respect to the logo.</p>\n<p style=\"text-align: justify;\">Questions will arise when faced with contemplating the brand’s ideologies into paper. Should the logo be focused on the brand’s utility or awaken emotion in consumer? What will the brand deliver to the customer and what are the customer’s needs?</p>\n<p style=\"text-align: justify;\">Listen to your brand’s personality and evaluate what would be the best possible way, aesthetically, to represent it. You should understand what the logo conveys, what its history is and what purpose it hopes to fulfil.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Be Simple, Unique &amp; Clever</strong></h3>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/06/DD.jpg\"><img class=\"img-responsive aligncenter wp-image-1161 size-full\" title=\"Dunkin Donuts Logo\" src=\"https://vividreal.com/wp-content/uploads/2015/06/DD.jpg\" alt=\"Creative Use of Shapes in Logo Designs\" width=\"1271\" height=\"1173\" /></a></p>\n<p style=\"text-align: justify;\">Always think from the ground up. Don’t get into a knot thinking about complex designs and images because they can be difficult to design and they might be hard to remember.</p>\n<p style=\"text-align: justify;\">One way to kick off is by looking towards nature. The wide variety of shapes and geometry present in nature is more than fuel enough to inspire us.</p>\n<p style=\"text-align: justify;\">The geometric patterns in a sea shell or the branching veins on a leaf can all contribute in sparking an idea. Moreover, looking towards nature will allow you to see the simplicity and adaptability in designs.</p>\n<p style=\"text-align: justify;\">The audience will also be more familiar with a design inspired from nature, or one that involves geometric shapes in a creative way. Keeping it simple and relatable will increase the popularity of your logo, which can in turn increase brand recognition.</p>\n<p style=\"text-align: justify;\">Another advantage of a simple design over a complex one is that it can be easily reproduced, will speak your message in a clear way and can be easily remembered. You can upgrade your logo to a more complex one at a later date, if you think it is appropriate at that time.</p>\n<p style=\"text-align: justify;\">A company’s brand stands out from its competitors through their logo, so crafting an innovative design is imperative in gaining a competitive edge. Creating something different from what already exists will give your logo a glimmer of fame, and a credibility that comes with authenticity.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Size and Aspect Ratios</strong></h3>\n<p style=\"text-align: justify;\">Size matters a lot in logo design. You need to be able to reproduce your logo in different sizes, especially on the smaller side.</p>\n<p style=\"text-align: justify;\">If your logo is a complex design, it wouldn’t look too well when compressed to a smaller size; for example, a complex logo design printed on a business card is usually small and might look like a smudge rather than definite in shape. By keeping your logo sharp at a smaller size, you can have it printed on anything big or small and not worry about the design complexity causing an issue.</p>\n<p style=\"text-align: justify;\">Another thing to consider is the aspect ratio, i.e. the relation between the height and width of the logo. A visually pleasing logo is one that is neither too thin and tall nor too wide and short.</p>\n<p style=\"text-align: justify;\">Finding the optimum aspect ratio might seem difficult but once you get it, your design will look more pleasing. Typically, some follow the square and circle format as they have well formed aspect ratios.</p>\n\n<h2 style=\"color: #29abe1; text-align: justify;\"><strong>Careful Consideration of Colours</strong></h2>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/06/Apple.jpg\"><img class=\"img-responsive alignnone wp-image-1159 size-large\" title=\"Apple Logo\" src=\"https://vividreal.com/wp-content/uploads/2015/06/Apple-1024x768.jpg\" alt=\"Effective Use of Colours &amp; Shapes for Perfect Logo\" width=\"604\" height=\"453\" /></a></p>\n<p style=\"text-align: justify;\">Colouring your logo is the next important step after finalising your design. Choosing your colour isn’t just a one-time decision thing, as your choice of colour will have an effect in the future, while printing out materials and such; therefore, colour selection isn’t a laughing matter.</p>\n<p style=\"text-align: justify;\">Colour selection can be either two spot colour or four colour process, but whichever one you select, keep in mind the reproduction costs that you may have to incur in the future. Choose vibrant and rich colours that have life to them.</p>\n<p style=\"text-align: justify;\">Colours can evoke feelings and emotions in customers, therefore the ideal choice of a colour should be based on the demographic of target customers. To create an interesting colour palette, consider the age, gender and cultural orientations of your consumers.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Unpredictability</strong></h3>\n<p style=\"text-align: justify;\">Your logo, as mentioned before, should represent your brand identity but it should be in a subtle manner and not look enforced. Being predictable takes the fun out of the logo and customers might find it boring.</p>\n<p style=\"text-align: justify;\">Rather than saying what your brand is all about, suggest it coyly. It is always better to have an inner meaning hidden in plain sight; customers would find it intriguing and memorable. Likewise, be careful to stay out of being clichéd.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Never Change</strong></h3>\n<p style=\"text-align: justify;\">Once your logo is developed and is ready to be displayed to the world, you should understand that this is for life. Never try and change your logo after launching it because logo and brand recognition takes time.</p>\n<p style=\"text-align: justify;\">If you change your logo soon, chances are that your target customers won’t remember what your brand is about. Moreover, repeated makeovers are received well by customers as they may infer it as your business being unreliable and flaky.</p>\n<p style=\"text-align: justify;\">Only through repeated viewing does your customer recognize your logo and associate it with your brand. By imprinting the logo design in memory, the customer associates your brand with reliability and authenticity.</p>\n<a href=\"https://vividreal.com/branding-solutions/\">Check us out</a> if you need any help with branding. Cheers!\n<p style=\"text-align: justify;\">(Image Courtesy: <a href=\"https://www.flickr.com/photos/bazstyle/4333374604/in/photolist-7AVFif-91TXkh-9ntmzb-5snecs-9Muahg-4pUCZJ-awyExR-5HDcDo-5vY52B-awyExV-cYnQe5-7W7CjJ-9UhVq-49LzX6-4sQiym-5UPajj-aGvQD6-atjiVp-5w3ciq-4uQJ73-4u5mEB-7N97QC-4Jjifx-ukz4b-5DGwjD-2hQ2Cg-Gus4G-7MWPqs-8F3iRT-j9Lrek-MsHbZ-48fV9R-6cWKDu-5R3n69-9hgHZH-r5vPUH-4uabFY-66eFft-5idMwU-66qXWr-qeZBvn-8T5jSa-59FZf1-4EDMaw-4ECh2H-aKALL-FVJXg-n6ZbC-7Q1EqG-ahENBn\" target=\"_blank\" rel=\"noopener noreferrer\">Ahmed Bin-Baz</a>, <a href=\"https://www.flickr.com/photos/jordanlloyd/5314551691/in/photolist-96Ct4z-96FpSs-96FDpY-96FuZ7-5dfWYW-ncSboZ-96FqHW-fDTQov-7C23AH-96CkRi-aWSb9a-7Nrzkm-96Cn82-6sp6b3-6LyR8L-3KBSGH-96CAyz-21u6Yr-8XYSvx-8XYSv8-6AFjrP-GgBrR-jzRW8d-5x95XK-4R8Eu9-8XYSux-7C23Ca-96Cvz8-dNntT-8Y2VeY-eVmW6V-3KBT2X-3KBSZZ-3KGesf-4PY4mk-eWfk4L-nNea1t-6Fvc83-96CvKF-4Z6Uog-4wq29Y-5aDcYh-5ayXST-aWSaHD-7WZcHJ-7WG9Qs-96CsLX-PVs1Z-jtdAAg-9FjWfq\" target=\"_blank\" rel=\"noopener noreferrer\">Jordan Lloyd</a>, <a href=\"https://www.flickr.com/photos/goincase/3096661724/in/photolist-5HDcDo-5vY52B-awyExV-cYnQe5-7W7CjJ-9UhVq-49LzX6-4sQiym-5UPajj-aGvQD6-atjiVp-5w3ciq-4uQJ73-4u5mEB-7N97QC-4Jjifx-ukz4b-5DGwjD-2hQ2Cg-Gus4G-7MWPqs-8F3iRT-j9Lrek-MsHbZ-48fV9R-6cWKDu-5R3n69-9hgHZH-r5vPUH-4uabFY-66eFft-5idMwU-66qXWr-qeZBvn-8T5jSa-59FZf1-4EDMaw-4ECh2H-aKALL-FVJXg-n6ZbC-7Q1EqG-ahENBn-aJy3wn-6evake-7C5Rym-9BXYBC-kvFpS-4Coee7-6Sg6VG\" target=\"_blank\" rel=\"noopener noreferrer\">Incase</a>)</p>', 'Points to Ponder for a Timeless & Creative Logo Design', '', 'publish', 'open', 'open', '', 'points-to-ponder-for-a-timeless-creative-logo-design', '', '', '2015-06-30 07:37:02', '2015-06-30 02:07:02', '', 0, 'https://vividreal.com/?p=1158', 0, 'post', '', 0),
(1160, 7, '2015-06-30 07:16:13', '2015-06-30 07:16:13', 'Points to Ponder for a Timeless & Creative Logo Design - featured image', 'Points to Ponder for a Timeless & Creative Logo Design', '', 'inherit', 'open', 'open', '', 'logo', '', '', '2015-06-30 07:16:13', '2015-06-30 07:16:13', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/06/Logo.jpg', 0, 'attachment', 'image/jpeg', 0),
(1174, 7, '2015-07-06 07:37:00', '2015-07-06 02:07:00', '<p style=\"text-align: justify;\">Brochures are a good way to market your product, announce a new service and bring consumer attention to your sales. But designing a good brochure requires a good deal of thought.</p>\n<p style=\"text-align: justify;\">Secondly, it’s from your brochure that a consumer may get the first impression of your business. If you suffer a slight misstep, it will reflect in your brochure, which can result in your customers backing away and you lose sales.</p>\n<p style=\"text-align: justify;\">So what is to be done to ensure your brochure is a success? What steps have to be taken to create an effective brochure? Read on for some enlightening tips on how you can score with successful brochures.</p>\nNeed help with branding? <a href=\"https://vividreal.com/branding-solutions/\">Check us out!</a>\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Understanding the Target Audience</strong></h3>\n<p style=\"text-align: justify;\">As is true with any business venture, you should first understand your customer and their needs. Determine what your brochure would do for them and how it addresses their needs.</p>\n<p style=\"text-align: justify;\">To know your customers, you need to interact with them. Talking with the target audience or having a survey done is a good idea to understand what they want. Use their answers to reflect things of importance in your brochure.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>The First Impression</strong></h3>\n<p style=\"text-align: justify;\"><img class=\"img-responsive aligncenter wp-image-1186 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/07/3.jpg\" alt=\"Effective Brochure Design\" width=\"900\" height=\"734\" /></p>\n<p style=\"text-align: justify;\">As the saying goes, the first impression is ultimately the best impression. Therefore, <a href=\"https://vividreal.com/points-to-ponder-for-a-timeless-creative-logo-design/\">designing</a> a brochure on how a client would perceive is a key factor.</p>\n<p style=\"text-align: justify;\">The design needs to complement the client’s nature of business, reflecting extravagance where it’s due, else simmering down to a simple design. Being in tune with the client and target audience will ensure that your brochure will get the required attention and will be taken seriously.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Simple Statements</strong></h3>\n<p style=\"text-align: justify;\">Sometimes, the best ideas are the ones explained in a straightforward manner. Simple, innovative designs can stand out in a crowd instead of resorting to clichéd formats for applause.</p>\n<p style=\"text-align: justify;\">Rather than delving into complex imageries to explain your service, it is always ideal to make a very literal statement. This way the client isn’t attacked by incongruous designs and will appreciate the way the idea is conveyed effortlessly.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Four Footholds</strong></h3>\n<p style=\"text-align: justify;\">Attention, Interest, Desire &amp; Action are the four main basic footholds while planning a brochure. In effect, it means that your brochure needs to get the attention you hope for, capture the interest of the client, awaken their desire to buy the product or service and have them undertake a specific action like purchasing the product right away, or subscribing and making an appointment etc.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Catchy Headlines &amp; Charming Graphics</strong></h3>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/07/4.jpg\"><img class=\"img-responsive aligncenter wp-image-1182 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/07/4.jpg\" alt=\"Catchy Headlines &amp; Charming Graphics-Brochure Design \" width=\"900\" height=\"606\" /></a></p>\n<p style=\"text-align: justify;\">Normally, no one spends an inordinate amount of time looking at the cover of a brochure. A few seconds is all it takes for a reader to decide whether to read it or not.</p>\n<p style=\"text-align: justify;\">A drab headline and graphics on the cover wouldn’t help anyone to impulsively open it and read. Sketch out something interesting, with a concise and informative headline that would stop a person’s eyes from wandering off the cover.</p>\n<p style=\"text-align: justify;\">Another point to note is not to rely too much on different kinds of fonts. Don’t think that a lesser used font for your headlines will catch attention. There’s a reason why some fonts are used sparingly!</p>\n<p style=\"text-align: justify;\">Just set your heading, subheading and body copy font to something that isn’t too fancy, but attractive in a plain way. Going overboard with style would result in your readers not taking you seriously as a corporate entity. Use graphics that your audience would care about and relate to.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Keep it in Points</strong></h3>\n<p style=\"text-align: justify;\">Your content inside the brochure can be divided into a heading, subheading and body, where the headlines will be able to hook your reader’s attention.</p>\n<p style=\"text-align: justify;\">People run short on time and won’t take the effort to read out whole paragraphs. Therefore keep it short and to the point, and incorporate bullet points to help in easy reading.</p>\n<p style=\"text-align: justify;\">You can list out the salient features of your product or service in a way that helps the reader focus on what you are trying to convey. This helps in getting the desired action from clients.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Use Images</strong></h3>\n<p style=\"text-align: justify;\">An informative picture will do what a chapter’s worth of notes can’t. Have good images, preferably stock images, in your brochure.</p>\n<p style=\"text-align: justify;\">Clients love looking through images more than reading through paragraphs because they are faster, easier to understand and fun to look at. If you can get infographics and pictures that speak what you need, then use them.</p>\n<p style=\"text-align: justify;\">Images make a brochure a pleasure to flip through. They will help a lot more in gaining people’s attention and gaining traction for your product.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Use Incentives</strong></h3>\n<p style=\"text-align: justify;\">A great way to ensure that your brochure reaches out to people is to add incentives, like free coupons and giveaways of value, along with it. People love getting free stuff and they will remember from where they got it, sometimes coming back for more.</p>\n<p style=\"text-align: justify;\">An even better way is to make the coupons redeemable only if the person cashes it at your store or website. That way you can track your brochure’s success and ensure your sales get a boost.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Creative Inserts</strong></h3>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/07/2.jpg\"><img class=\"img-responsive aligncenter wp-image-1185 size-full\" src=\"https://vividreal.com/wp-content/uploads/2015/07/2.jpg\" alt=\"Creative Inserts - Brochure Design\" width=\"3474\" height=\"2301\" /></a></p>\n<p style=\"text-align: justify;\">If you decide to place physical items like CDs or an origami craftwork, then display it in a creative way. You can add dimensions to the flat volume of your brochure, for instance, having a CD pop out when opening the brochure would make the brochure a lot more interesting.</p>\n\n<h3 style=\"color: #29abe1; text-align: justify;\"><strong>Consider Materials Used</strong></h3>\n<p style=\"text-align: justify;\">People are a lot more conscious of raw material now than in the past. Therefore, depending upon the content your brochure seeks to impart, use appropriate materials in making it.</p>\n<p style=\"text-align: justify;\">Going with recyclables is a safe bet as it would show you in good light, making your business look more eco-friendly and earthy. Industrial grade materials would sometimes have a blue-collar feel that customers might not regard very highly.</p>\n<a href=\"https://vividreal.com/branding-solutions/\">Talk to us</a> if you need help with branding. Cheers!\n<p style=\"text-align: justify;\">(Image Courtesy: <a class=\"owner-name truncate\" title=\"Go to Antonio Bonanno\'s photostream\" href=\"https://www.flickr.com/photos/mondriankilroy/2926813534/in/photolist-5sCFGj-aRgHkx-7JDaXc-oBA7zn-5i7G5e-corA1y-aWNUcr-4LYt5h-7S4AwG-3KqSMw-7hkSPs-35byyN-9ZkTkp-7g5tq5-anhQKF-jzzepk-7g1rUV-5TVqHc-dMmXBD-cGv9L1-pVm4ac-qRTCYv-dJGLgf-gSE9AB-rfrECG-4LUiFv-6KSMz6-719duV-4QjWQ2-7ovKVX-fcBaCP-4k2rq8-rURErY-5TVpdi-719c1n-qCHao-5TVqwP-3KBSJp-3KBSHP-aPLXLe-3KGeA1-5TVpwt-3KBSTH-3KGekG-4eq7FT-rVvMQH-jE4cPj-7EeJ4Q-sa9ZAj-riaC4w\" target=\"_blank\" rel=\"noopener noreferrer\" data-track=\"attributionNameClick\">Antonio Bonanno</a>, <a class=\"owner-name truncate\" title=\"Go to evan courtney\'s photostream\" href=\"https://www.flickr.com/photos/mufan96/9198371336/in/photolist-f1Q4kf-8mPP9p-8mSWVA-8mSXco-ddhpAd-ddhpve-ddhqg1-ddhpaw-ddhqbu-ddhqyR-ddhr7f-ddhqLv-ddhrcp-ddhqGS-ddhpTN-ddhoZF-ddhiAH-ddhoPr-ddhrqY-ddhpRF-ddhquu-ddhpe2-ddhpmT-ddhi9P-ddhqNN-ddhiut-ddhr6D-ddhqA1-ddhhXv-ddhikv-ddhqUa-ddhqTW-ddhi4a-ddhpzF-ddhqqG-ddhiTf-ddhiH7-ddhq7u-ddhpw7-ddhpK9-ddhrj6-ddhjcW-6e7ji6-bkT3mA-byMVvK-ddiadm-eizNZp-ddhXnp-ddhXBC-ddhXtz\" target=\"_blank\" rel=\"noopener noreferrer\" data-track=\"attributionNameClick\">evan courtney</a>, <a class=\"owner-name truncate\" title=\"Go to orangefred\'s photostream\" href=\"https://www.flickr.com/photos/75561095@N00/8015325788/in/photolist-ddhD7d-ddhEiQ-ddhDqR-ddhB8K-ddhE1j-ddhB1Q-ddhCEx-ddhAM6-ddhAyD-ddhCWB-ddhAQS-ddhChH-ddhDtY-ddhBNE-ddhBBy-ddhCU5-ddhCrQ-ddhDWu-ddhBxB-ddhBjb-ddi2AN-ddi2FH-ddi2Uf-ddi27r-ddi1So-ddi2oT-ddi22k-ddi1sH-ddi1DH-ddi2fq-ddi2vN-ddi251-ddi3aQ-ddi34Q-ddi2uB-p2fjqH-pXNXMr-pY7Kqh-pVTh6j-pFy7XV-pY7Kdd-7mgvMm-4Wxj6D-4WBzTA-4Wxj7x-kUDAmG-awhs4J-aixWP7-asiX4t-7mPiTH\" target=\"_blank\" rel=\"noopener noreferrer\" data-track=\"attributionNameClick\">orangefred</a>, <a class=\"owner-name truncate\" title=\"Go to Andrea Balzano\'s photostream\" href=\"https://www.flickr.com/photos/andreabalzano/6249386855/in/photolist-aweJZe-aFa882-bhwDVF-awhs4J-62Yv2h-eC77Su-aioicb-arRtVk-aixWP7-dLWF9S-asiX4t-amQSC8-avd9cT-arttfE-boyAoY-6hgtmz-6hgub2-6hgu6z-6hgtQP-6hgtHT-6hgtFF-6hkEAs-2VV6Xn-6hkDff-6hkEvd-6hgu3t-6hkEtu-6hguoc-6hkEww-6hgu2g-6hkEyW-6hkCz7-j6g6m2-awhs1q-etBfXG-bxBh9M-guWSyA-akYA3p-dHSXeD-d239cJ-artt3C-dHSWGM-bxBh2K-aiSvJs-akbfgX-7mhjb-aFdWeQ-dHYoNJ-bjGq17-bsCrYt/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track=\"attributionNameClick\">Andrea Balzano</a>)</p>', 'Designing Tips to Follow for an Effective Brochure', '', 'publish', 'open', 'open', '', 'designing-tips-to-follow-for-an-effective-brochure', '', '', '2015-07-06 07:37:00', '2015-07-06 02:07:00', '', 0, 'https://vividreal.com/?p=1174', 0, 'post', '', 0),
(1183, 7, '2015-07-06 06:47:37', '2015-07-06 06:47:37', '', 'Designing Tips to Follow for an Effective Brochure', '', 'inherit', 'open', 'open', '', '5-2', '', '', '2015-07-06 06:47:37', '2015-07-06 06:47:37', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/07/5.jpg', 0, 'attachment', 'image/jpeg', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(1325, 1, '2015-08-07 07:23:47', '2015-08-07 01:53:47', '<p style=\"text-align: justify;\">On-site SEO, as we all know, have a significant impact on ensuring search engines can crawl and index our website pages, thus paving way for our visitors to enjoy the site. Now, there are quite a lot of factors that should be considered for <a href=\"https://vividreal.com/services/search-engine-optimization/\">on-site SEO</a>, but we are going to look into a couple of the most critical ones here, and that is Meta Titles &amp; Descriptions.</p>\n<p style=\"text-align: justify;\">They are an important and strategic way of getting on a search engine’s radar and being noticed by a visitor. Let’s take a look at what to do and what not to do in optimizing Meta Titles &amp; Descriptions.</p>\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<h2 style=\"text-align: justify;\"><strong>Meta Titles</strong></h2>\n<p style=\"text-align: justify;\">Meta Titles, also called as Title Tags, describe the title of a page to the search engine and the user. They are important elements of SEO since title tags are displayed on Search Engine Results Page (SERPs) as the heading of your website or page.</p>\n<p style=\"text-align: justify;\">Meta titles provide relevant information on the content of the website or page, thus increasing user experience, resulting in higher clicks and click through rates. A missing &lt;title&gt; element from a page will result in an invalid HTML page.</p>\n\n<h3 style=\"text-align: justify;\"><strong>Importance of Meta Titles</strong></h3>\n<p style=\"text-align: justify;\">Meta titles are the first things that a user sees on the SERP when he/she searches for a website or page. They are the main text that describe the content of a site or page in a concise form, and appear in three important places:</p>\n\n<ol style=\"text-align: justify;\">\n 	<li><strong> Browser</strong>: Title tags show up on the top of the browser and tabs, providing info on which page or site you land on.</li>\n 	<li><strong> Search Engines</strong>: Search engines like Google will give priority to your titles if they have relevant keywords. This gives your website better visibility when a user searches a query related to relevant keywords, resulting in a higher click-through rate.</li>\n 	<li><strong> External Websites</strong>: The title tags of a website are often used as link anchor text. This is especially true of social media sites, where the title tags are used while sharing.</li>\n</ol>\n<h3 style=\"text-align: justify;\"><strong>Optimizing Meta Titles</strong></h3>\n<p style=\"text-align: justify;\">Diligently optimized Meta titles can augment web traffic. A title with relevant keywords seems appealing at first look and prompts the user to click in.</p>\n<p style=\"text-align: justify;\">Have a look at the screenshot below. The optimized title gives enough information, along with relevant keywords to make an impact on search results and user views.</p>\n<p style=\"text-align: justify;\">Now here’s a title that is not properly optimized. You can see how the Meta Title cuts off. Moreover, it doesn’t follow the recommended guidelines of how a title should be written.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/la.png\"><img class=\"aligncenter size-full wp-image-1331\" src=\"https://vividreal.com/wp-content/uploads/2015/08/la.png\" alt=\"title not properly optimzed\" width=\"601\" height=\"117\" /></a></p>\n<p style=\"text-align: justify;\">Since Meta Titles are such an important part of SEO, it is necessary to stick to some fair practices that would help bring an impact to the optimization task. Here are a few recommendations on what should be done to optimize title tags:</p>\n<p style=\"text-align: justify;\"><strong>Length:</strong> Title tag should ideally be between 50-60 characters. Google’s policy limits the length to 512 pixels, so longer tags will promptly get cut out from the display. If it’s too short then it would miss relevant keywords and the exact context of the page wouldn’t be conveyed properly. A Meta title of around 55 character length will have more visibility.</p>\n<p style=\"text-align: justify;\"><strong>Keyword Presence:</strong> Use relevant keywords while forming a title. Also take care to place them at the start of the title as it would help in ranking and gaining more clicks. Moreover, the user will be able to find what he/she is searching for if the relevant keyword is visible at the start.</p>\n<p style=\"text-align: justify;\"><strong>Keyword Stuffing:</strong> Never stuff the title with Keywords as it would have a negative impact. Search engines would penalize titles that carry recurring keywords and phrases, so make sure that the keywords are used in a natural and unique way.</p>\n<p style=\"text-align: justify;\"><strong>Duplicate Titles:</strong> Beware of title duplication as it would erase out relevant and unique keywords. Make sure you create a title for the page with keywords that are relevant to the content, and ensure you don’t use the title twice.</p>\n<p style=\"text-align: justify;\"><strong>Branding:</strong> Place the brand’s name at the end of the title. This approach is especially good if the brand is not well known or is less relevant than the keyword. However, if the brand is popular enough to gain clicks on its own, then the brand name should be placed first.</p>\n<p style=\"text-align: justify;\"><strong>Readability:</strong> A title tag that is appealing and compelling can result in more clicks. An appropriately optimized title tag can enhance user experience, drawing in visitors and conveying a positive message regarding your business.</p>\n<p style=\"text-align: justify;\"><strong>Local Optimization: </strong>This is a tactical move that enables search engines to pick out searches of local relevancy. Including the local city, state or province in the title tag will increase your local relevance in search results.</p>\n\n<h2 style=\"text-align: justify;\"><strong>Meta Descriptions</strong></h2>\n<p style=\"text-align: justify;\">Meta Descriptions, as the name implies, is a short preview of the content that is present in a website. They are HTML attributes that are used in SERPs to give users a preview when searching for a particular site.</p>\n<p style=\"text-align: justify;\">These descriptions are not seen on the relevant page or website, but only in the search engine results page. It is only viewable to robots within source code.</p>\n<p style=\"text-align: justify;\">On a page-by-page basis, you should be able to pop open a site’s source code and find the page’s Meta Description within the &lt;head&gt; area. Moreover, they are not as important as Meta titles in improving search engine rankings but they are critical in generating clicks and click-through rates from SERPs.</p>\n<p style=\"text-align: justify;\">They allow searchers to know what is present in a page or site and whether it contains the information they are looking for.</p>\n\n<h3 style=\"text-align: justify;\"><strong>Importance of Meta Descriptions</strong></h3>\n<p style=\"text-align: justify;\">The short Meta descriptions are visible in search results, so when you are targeting traffic to your website, this description is the first interaction your customer will have with your website. Along with the Meta title, the Meta description will have to be compelling and appealing and provide enough information to the user to make them click the link.</p>\n<p style=\"text-align: justify;\">When your description provides informative content that is unique, enticing and different from the other search results, then a user will gravitate towards your link. This can improve your click-through rate (CTR), which can further help in enhancing your search engine rankings.</p>\n<p style=\"text-align: justify;\">The screenshot below shows a properly optimized Meta Description that displays enough information that is relevant to the content.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/Meta.jpg\"><img class=\"aligncenter size-full wp-image-1332\" src=\"https://vividreal.com/wp-content/uploads/2015/08/Meta.jpg\" alt=\"Optimized Meta Description\" width=\"637\" height=\"120\" /></a></p>\n<p style=\"text-align: justify;\">Contrary to the above, here’s a description that hasn’t been optimized properly.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/la.png\"><img class=\"aligncenter size-full wp-image-1331\" src=\"https://vividreal.com/wp-content/uploads/2015/08/la.png\" alt=\"title not properly optimzed\" width=\"601\" height=\"117\" /></a></p>\n<p style=\"text-align: justify;\">The Meta Description is lengthy and isn’t displayed completely. Moreover, it doesn’t paint a proper picture of the relevant content that the landing page carries.</p>\n\n<h3 style=\"text-align: justify;\"><strong>Optimizing Meta Descriptions</strong></h3>\n<p style=\"text-align: justify;\">Here are some tips to invite users and improve CTR:</p>\n<p style=\"text-align: justify;\"><strong>Length:</strong> While there are no specified character lengths for descriptions, it is advisable to keep the description within 160 characters. Search engines normally truncate content with more than 160 characters, which could leave your description incomplete.</p>\n<p style=\"text-align: justify;\"><strong>Unique Content:</strong> Provide a content that is readable and informative and unique from other descriptions that might be present on the SERPs. Do not duplicate your Meta descriptions for the website’s home page and inner pages because this will be highlighted in the Google Webmaster Tools.</p>\n<p style=\"text-align: justify;\">Looking through Google Webmaster Tools HTML Improvements report is a great way of finding out if you have any duplicate content hiding.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/HTML-Improvements.jpg\"><img class=\"aligncenter size-large wp-image-1333\" src=\"https://vividreal.com/wp-content/uploads/2015/08/HTML-Improvements-1024x410.jpg\" alt=\"HTML Improvements\" width=\"604\" height=\"242\" /></a></p>\n<p style=\"text-align: justify;\">There are also applications like Screaming Frog that can be used in finding out duplicate Meta descriptions.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/Screaming-Frog-Pic.jpg\"><img class=\"aligncenter size-large wp-image-1334\" src=\"https://vividreal.com/wp-content/uploads/2015/08/Screaming-Frog-Pic-1024x374.jpg\" alt=\"Application to find duplicate meta description\" width=\"604\" height=\"221\" /></a></p>\n<p style=\"text-align: justify;\">Duplicate content can result in your website getting reduced organic rankings. A unique content will enhance user experience and can contribute in increased CTR.</p>\n<p style=\"text-align: justify;\"><strong>Use Call-to-Action</strong>: Meta Descriptions are windows to quality and unique content offered by a brand, therefore, having a relevant and targeted message in your landing pages is imperative to keep your visitors engaged. Typically, the beginning of a Meta Description should invoke an action verb, which should be followed by relevant keywords and end with a compelling call-to-action that should entice visitors to click and enter your landing page.</p>\n<p style=\"text-align: justify;\">Misleading descriptions can result in visitors entering your site and leaving it quickly, increasing your page’s bounce rate.</p>\n<p style=\"text-align: justify;\"><strong>Keywords:</strong> Use as many keywords as you can in the description, provided the content doesn’t look stuffed or odd. For an ideal description, two keywords are more than enough to catch the user’s attention.</p>\n<p style=\"text-align: justify;\">Use primary keywords at the start of the content, with the secondary keywords following towards the end.</p>\n<p style=\"text-align: justify;\"><strong>Avoid Alphanumeric Characters:</strong> When you use alphanumeric characters like quotes, hyphens etc. in the description content, Google will cut out the description, as search engines identify these characters as HTML code and may not use them. If it is necessary to use quotation marks, stick to single quotes rather than double quotes else the content will get truncated.</p>\n\n<h3 style=\"text-align: justify;\"><strong>Find What Works</strong></h3>\n<p style=\"text-align: justify;\">While there are many guidelines as to how Meta Descriptions have to be formed, there are no hard and fast rules. There are many different ways that you can employ and if you find something that works even if it slightly sidesteps the points that are mentioned here, go ahead and use it.</p>\n<p style=\"text-align: justify;\">You might want to make use of Google’s Search Queries Report in Google Webmaster Tools, where you can find and compare the CTRs with respect to URLs, and also determine the keywords instrumental in driving clicks to your page.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2015/08/graph-blog.png\"><img class=\"aligncenter size-large wp-image-1340\" src=\"https://vividreal.com/wp-content/uploads/2015/08/graph-blog-1024x492.png\" alt=\"graph blog\" width=\"604\" height=\"290\" /></a></p>\n<p style=\"text-align: justify;\">If you have the know-how about Meta Description strategies and are able to tinker with your page-level optimization, then you can use this data to your advantage. If you feel that a particular method is conducive to gain a higher CTR, then go for it without hesitation.</p>\n<p style=\"text-align: justify;\">The Meta Tag performance of a particular page can be determined by analyzing the CTR of that page. If the page has well optimized Meta Tags, it would improve the clicks to that page; if the clicks haven\'t improved, then update the Meta Tags to enhance the CTR.</p>\n<p style=\"text-align: justify;\">Carefully optimized Meta descriptions and Title tags are important aspects in search engine optimization, and one of the primary stepping stones in increasing a website’s search engine rankings. Titles and Meta description across all web content can improve your search rankings, by providing context and detail to end users and encouraging click-through to your website.</p>\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', 'The Secret to Writing Perfect Meta Titles & Description', '', 'publish', 'open', 'open', '', 'the-secret-to-writing-perfect-meta-titles-description', '', '', '2015-08-07 07:23:47', '2015-08-07 01:53:47', '', 0, 'https://vividreal.com/?p=1325', 0, 'post', '', 0),
(1344, 7, '2015-08-13 09:06:11', '2015-08-13 09:06:11', 'The Secret to Writing Perfect Meta Titles & Description - featured image', 'The Secret to Writing Perfect Meta Titles & Description', '', 'inherit', 'open', 'open', '', 'blog-3', '', '', '2015-08-13 09:06:11', '2015-08-13 09:06:11', '', 0, 'http://localhost/vividreal/wp-content/uploads/2015/08/blog.png', 0, 'attachment', 'image/png', 0),
(1511, 1, '2016-05-30 11:23:52', '2016-05-30 05:53:52', '<p style=\"text-align: justify;\">When UseNet popped up its virtual newsletter, which allowed its users to communicate, in 1979, only a few tech lovers and hobbyists went hullabaloo over it. But when Six Degrees, the first recognizable social media site was introduced in 1997, the world turned a hundred degrees to look up. Then came blogging, with that social media popularity surged.</p>\n<p style=\"text-align: justify;\">Since then social Media invasion has been so sudden, and quick. It’s all over here that we sometimes tend to forget that it’s mainstream for only a decade.</p>\n<p style=\"text-align: justify;\">The earliest dating sites and online forums like Six degrees, Livejournal and Friendster gave way to today’s ubiquitous Facebook et al in a matter of time with the dot-com bubble of 1995-2000. Social media barged the cultural milieu so hard that it swept troves of millions of people in to its forte.</p>\nPredictably, social media participation has become such a critical element of business growth that it can now build or break a company’s future without much effort. The strong suit of age old out bounding marketing strategies made room for expertise in social media marketing. Customer service, in this day and age, isn’t just a postcard or telephone call, but a well crafted message in blogging and micro-blogging sites like Twitter, Facebook, Google+, LinkedIn etc and all nourish the consumer’s experience with respect to a brand.\n\nRelationships are what blooms a company’s business growth, and social media helps to build it up in a person to person level with efficiency. How did it come to this? More importantly, how critical is a<a href=\"https://vividreal.com/services/online-reputation-management/\"> social media presence to a company’s growth</a>? Let’s take a look.\n\nNeed help with social media marketing? Check us out!\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ccff;\"><strong>The Evolution</strong></span></h3>\n<p style=\"text-align: justify;\">The advent of social media happened way back in the early 80s, which turbo charged in the 90s and started on an exponential climb from the 2000s onwards. In between many online forums, chat rooms and blogging sites have budded, bloomed and withered.  We saw the rise and fall of Orkut, the explosion of <a href=\"https://vividreal.com/how-to-make-facebook-ads-work-for-you-in-2019/\">Facebook</a> and birth of Twitter, LinkedIn and My Space each bringing with it a platform apt for sharing content without boundaries</p>\n<p style=\"text-align: justify;\">It didn’t take long for businesses to harness the power of these sites; brands began to bother about online presence. Websites created and companies adopted SEO strategies to push them to the top of search results. Today 90 % of marketing executives use social media for branding, lead generation, customer retention, research and e-commerce.</p>\n<p style=\"text-align: justify;\">The transition from sharing triviality to substance of thought was evident with social media becoming a space for branding and business promotion.</p>\n\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ccff;\"><strong>Marketing on Social Media</strong></span></h3>\n<p style=\"text-align: justify;\">The amount of content that is pouring out of each social media site is staggering. The world is being bombarded by millions of tweets, photos and status updates each second, so much so that by the time you finish reading this sentence more than half a million tweets would have appeared online!! There are 2 billion people online at any given time 53% active in social media are following a brand <a style=\"color: rgb(102, 102, 102); text-decoration:none; font-weight: normal\" href=\"https://aucasinosonline.com/casino-reviews/trueblue-casino-review/\">trueblue online casino login</a>.</p>\n<p style=\"text-align: justify;\">See, how many are there in the kitty of some social media majors-  LinkedIn  more than 297 million members, Facebook  more than 1.3 billion active users, Google+ 25 million unique visitors, with as much as 540 million active monthly users, twitter 236 million active users. So a single post, tweet or pin can do a hell lot of work at a cheaper rate. And networking sites are also quick to sense the possibilities at hand. Features like Facebook Buy, Rich pins ( Pinterest), Sponsored tweets (Twitter) to enhance advertiser experience become common. Pitted against such a humongous online attendance companies are engaging in a perpetual, and an invisible battle to be seen.</p>\nEach passing day brings to the fore the latest strategies to capture customer attention. While blogging with heavy content was the norm a few years back, now it’s strewn with attractive pictures and videos.\n\nThis might also well change within a few years. Social media is a game changer. Contrary to the bygone years when consumers could only listen to what their brands are telling them, people can now talk back to brands, interact with them and if necessary, chide them. Companies, whether large or small, need to humanize their brands and interact with their consumers, rather than simply broadcasting their brands.\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ccff;\"><strong>Importance of Social Media within Businesses</strong></span></h3>\n<p style=\"text-align: justify;\">Companies who take to social networks strategically get more results out of marketing, sales and customer service. With one-on-one interaction possible, companies can address their target audience and strive to bring more to the field.</p>\n<p style=\"text-align: justify;\">Customers are more receptive, thus bringing you more sales. Relations grow in the social media, like a spider web. But a drab approach or a slip up can also cause havoc to the brand’s reputation. It can cause a domino effect echoing through multitudes of pages.</p>\n<p style=\"text-align: justify;\">Since social media platform is an open space where everything is bared to the world, companies need to be careful on their treatment of products, services and customers. Moreover, nothing ever gets erased from a social platform; this can damage your reputation when you least expect it.</p>\n\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ccff;\"><strong>Here are a couple of tips to keep in mind:</strong></span></h3>\n<ul style=\"text-align: justify;\">\n 	<li>Businesses and brands have a specific image in the minds of customers, so try to keep up with that image. Know who your target audience is and what they want, and interact with them accordingly; you can keep the banter personal but it should be meaningful rather than senseless chitchat that would prove disastrous.</li>\n 	<li>Be sensitive to customer needs and try satiating their issues well within the time period you promise. Never argue with a customer as that would project you as an uncaring business with low standards.</li>\n 	<li>Keep your social media activities tied to your business goals. While you would want people sharing and upvoting your business status, you would also want to sell your services. So manage your social content to help you fulfil your goal.</li>\n 	<li>Monitor, analyze and improve your social media presence constantly to provide an updated feel. Being dynamic on social platforms instils trust among customers and would bring you more conversions.</li>\n</ul>\nNeed help with social media marketing? <a href=\"https://vividreal.com/social-media-marketing/\">Talk to us!</a>\n\n( Image courtesy: <a href=\"http://edtechreview.in/trends-insights/insights/2041-social-media-in-higher-education\">EdTechReview</a> )', 'Why You Should do Social Media Marketing', '', 'publish', 'open', 'open', '', 'social-media-up-close', '', '', '2016-05-30 11:23:52', '2016-05-30 05:53:52', '', 0, 'https://vividreal.com/?p=1511', 0, 'post', '', 0),
(1541, 1, '2016-05-30 13:21:35', '2016-05-30 13:21:35', '<h3 style=\"text-align: justify;\"><span style=\"color: #00ffff;\"><strong><a href=\"https://vividreal.com/wp-content/uploads/2016/05/arrow-158377_960_720.png\"><img class=\"aligncenter size-large wp-image-1574\" src=\"https://vividreal.com/wp-content/uploads/2016/05/arrow-158377_960_720-1024x610.png\" alt=\"arrow-158377_960_720\" width=\"604\" height=\"360\" /></a>What is remarketing?</strong></span></h3>\n<p style=\"text-align: justify;\">Getting visitors for an ad is one thing, but leading them to bate your goal is an entirely different craft. This is where remarketing steps in. It goes that whopping 95% online users never bother to convert- It can be a purchase or any other desired action. In remarketing the target is specifically on such customers who have already made a visit to your ad as they browse Display Network websites and use Display Network apps. It helps reconnecting them to your business by bombarding them with relevant ads as they use apps or browse online. So the thrust is to convert the air of interest the user showed in your product to a concrete result.</p>\n\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ffff;\"><strong>Types of Remarketing</strong></span></h3>\n<p style=\"text-align: justify;\">Google offers a whole range of remarketing methods to select from.</p>\n\n<ol style=\"text-align: justify;\">\n 	<li><strong>Standard Remarketing:</strong> Your ads are shown to past visitors when they use Display Network apps and browse Display Network websites.</li>\n 	<li><strong>Dynamic Remarketing:</strong> Displays dynamic ads, that is, the ads with products or services that the visitor viewed on your website. This method is especially used for e-commerce websites, where a visitor might leave an online store without making a purchase. Dynamic remarketing requires custom parameters that have to be added to the website’s tag and creation of a feed. But, nevertheless, the method can deliver customized, high-performing ads.</li>\n</ol>\n<ol style=\"text-align: justify;\" start=\"3\">\n 	<li><strong>Mobile App Remarketing:</strong> Shows ads to people who have used your mobile apps or accessed your website through their mobiles and later move on to use other apps or browse other websites.</li>\n 	<li><strong>Remarketing lists for search ads:</strong> After visiting your website and exiting it without any conversions, if the user does any follow-up searches on Google for the product or service they seek, then this method will display ads while they search for results.</li>\n 	<li><strong>Video Remarketing:</strong> Displays ads to users who have viewed your videos or visit your YouTube channel and browse Display Network videos, mobile apps and websites.</li>\n 	<li><strong>Email Remarketing:</strong> It is suitable for businesses that make use of email marketing. If you maintain a high level of engagement with visitors through emails, then these people have a higher probability of being viable customers.</li>\n</ol>\n<h3 style=\"text-align: justify;\"><span style=\"color: #00ffff;\"><strong>How Remarketing Works</strong></span></h3>\n<p style=\"text-align: justify;\">Remarketing uses cookies to identify visitors, and these visitors will be shown relevant ads as they browse the web.</p>\n<p style=\"text-align: justify;\">The critical factor to be examined here is that you should be able to find those users who have shown enough interest in your product or services while visiting your website. These are the ones who are more liable to complete a conversion rather than new users who get introduced to your website.</p>\n<p style=\"text-align: justify;\">For instance, a visitor might browse through your online store, even clicking on products and going as far as placing them in the shopping cart. But then the visitor doesn’t checkout the purchase, instead leaving the product behind and exiting the store to browse other sites.</p>\n<p style=\"text-align: justify;\">As the visitor browses other sites online, he will be met with relevant ads from your website that will remind him about the pending purchase. This may lead him to go back to your online store and complete the conversion.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2016/05/ThatsBrilliant.gif\"><img class=\"aligncenter wp-image-1578\" src=\"https://vividreal.com/wp-content/uploads/2016/05/ThatsBrilliant.gif\" alt=\"ThatsBrilliant\" width=\"259\" height=\"153\" /></a></p>\nThere are different ways to identify your target customers, make optimum use of your remarketing ads and optimize your remarketing campaigns.\n<ol style=\"text-align: justify;\">\n 	<li><strong> Choosing Your Customers</strong></li>\n</ol>\n<p style=\"text-align: justify;\">The primary step in remarketing is to analyze the data of your business, do the required research and create an appropriate strategy. You should consider the section of customers who are interested in your business and products, and decide which visitors you would target with ads and which visitors you wouldn’t target.</p>\n<p style=\"text-align: justify;\">Visitors are usually targeted based on the following points:</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>Based on the product page that a user visits.</li>\n 	<li>Based on the page a visitor is on before making a desired call to action.</li>\n 	<li>Based on the pages that are not visited.</li>\n 	<li>Based on the URLs of the pages</li>\n</ul>\n<ol style=\"text-align: justify;\" start=\"2\">\n 	<li><strong> Set-Up Remarketing Codes</strong></li>\n</ol>\n<p style=\"text-align: justify;\">As mentioned earlier, you need the cookies in the visitors’ computers to do remarketing. But in order to do that, you will need to generate the code needed to form cookies.</p>\n<p style=\"text-align: justify;\">This code can easily be generated inside Google Analytics or AdWords, and it involves a simple step of placing a single code on each page; this is called a run of site code. This code is similar to the one that Google Analytics employs to monitor your site’s traffic, albeit with a slight modification.</p>\n<p style=\"text-align: justify;\">Getting a remarketing code from Google Analytics can help you in setting up remarketing lists, which are based on the goals desired rather than the pages visited by users. This will minimise the amount of code needed for your site and can also save time.</p>\n<p style=\"text-align: justify;\">Now if you are wondering what a remarketing list on AdWords is, read along to find out what it is and how you can make one.</p>\n\n<h4 style=\"text-align: justify;\"><span style=\"color: #00ffff;\"><strong>Remarketing Lists &amp; How to Make Them</strong></span></h4>\n<p style=\"text-align: justify;\">A Remarketing list holds a collection of cookies from visitors to your website. It is from this list that you target your ads at potential customers; therefore creating a list is a critical step in remarketing.</p>\n<p style=\"text-align: justify;\">Here’s how you make a remarketing list in AdWords:</p>\n\n<ol style=\"text-align: justify;\">\n 	<li>Go to the “shared library” in your AdWords account and click on “Audiences”. Select “New Audiences” from there.</li>\n 	<li>In ‘‘New Audiences’, choose “remarketing list” to create a new one. Name the list and generate the code which is to be placed on the appropriate web page.</li>\n</ol>\n<p style=\"text-align: justify;\">Placing the code on your home page would target all the visitors who enter your site. If you place the code on a specific product page, then it will target only those visitors who enter that particular page.</p>\n\n<h4 style=\"text-align: justify;\"><span style=\"color: #00ffff;\"><strong>Measure the Success</strong></span></h4>\n<p style=\"text-align: justify;\">After creating an ad for your targeted visitor, it is important to know what you hope to achieve with it and how you will measure the success of your campaign.</p>\n<p style=\"text-align: justify;\">Relevant ads can increase the traffic to your websites, increase conversions and sales and generate ROI and enhance the visibility of your brand. So depending on your goal, you have to focus on relevant areas that need improvement.</p>\n\n<ol style=\"text-align: justify;\">\n 	<li><strong> To Increase Web Traffic</strong></li>\n</ol>\n<p style=\"text-align: justify;\">If your goal is to increase the number of visitors to your website, then the focus should be on the number of clicks, click-through rate and search terms. Determine the click-through rate and the amount of clicks that you get and evaluate its rise or fall in numbers.</p>\n<p style=\"text-align: justify;\">If the numbers aren’t to your liking, find out where you are lagging behind. You can increase the clicks by developing better ad text, organizing your ad groups with respect to products, services, a common theme etc., and you can create smaller lists that contained relevant keywords that form compelling ad texts.</p>\n<p style=\"text-align: justify;\">Additionally, check through AdWords a list of customer searches that trigger your ads and use them as new keywords. List out irrelevant keywords and use them as negative keywords.</p>\n\n<ol style=\"text-align: justify;\" start=\"2\">\n 	<li><strong> To Increase Sales &amp; Conversions</strong></li>\n</ol>\n<p style=\"text-align: justify;\">Remarketing campaigns that are created with a goal of increasing conversions or the sales of a particular product need to focus on the available conversion data and landing pages of the website.</p>\n<p style=\"text-align: justify;\">Pay attention to your conversion data and determine the causes of low conversions; whether it’s bad quality content, improper keyword usage or low quality landing page design etc. Based on what you find out, update your campaigns appropriately, like enhancing the content and text of the ads, keyword research etc.</p>\n<p style=\"text-align: justify;\">Also, optimizing the landing pages of the ads can help increase conversions. The landing page should direct the visitors, who click on the ads, to the relevant content they search for.</p>\n\n<ol style=\"text-align: justify;\" start=\"3\">\n 	<li><strong> To Increase Brand Awareness</strong></li>\n</ol>\n<p style=\"text-align: justify;\">To increase the brand’s visibility through remarketing, you should focus on the reach &amp; frequency, customer engagement and the impressions of the brand on the customer. Such remarketing campaigns should be developed to create a buzz around the brand, which will help in raising its popularity.</p>\n<p style=\"text-align: justify;\">One of the main elements in driving impressions is to make sure a lot of people get to see your ads. Recognize your target audience and ensure your customers engage with your ads.</p>\n<p style=\"text-align: justify;\">Determine the number of clicks you get on your ads. To measure engagement, employ CTR for search network campaigns and conversions for the Display Network campaigns; with reach and frequency numbers, determine how many people saw your ad and how often they see the ad.</p>\n\n<ol style=\"text-align: justify;\" start=\"4\">\n 	<li><strong> To Increase Return on Investment (ROI)</strong></li>\n</ol>\n<p style=\"text-align: justify;\">Focusing on conversions will help you generate more ROI with your remarketing campaigns. Determine the areas that need reworking, like the content, titles, landing page etc and develop and optimize those areas accordingly to increase ROI.</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2016/05/breaking-bad-i-won-1.gif\"><img class=\"aligncenter wp-image-1580\" src=\"https://vividreal.com/wp-content/uploads/2016/05/breaking-bad-i-won-1.gif\" alt=\"breaking-bad-i-won (1)\" width=\"271\" height=\"135\" /></a></p>\n<p style=\"text-align: justify;\">Thus remarketing  is good for staying in your customers mind even after she has left your site. It gives you many more chances to make a customer convert. So, remarketing can be used by every one who wants to see their businesses go up through customised higher performance ads.</p>', 'The Importance of Remarketing', '', 'private', 'open', 'open', '', 'the-importance-of-remarketing', '', '', '2016-05-30 13:21:35', '2016-05-30 13:21:35', '', 0, 'https://vividreal.com/?p=1541', 0, 'post', '', 0),
(1566, 7, '2016-05-31 12:13:40', '2016-05-31 12:13:40', 'Why You Should do Social Media Marketing - featured image', 'Why You Should do Social Media Marketing', '', 'inherit', 'open', 'open', '', 'social_networking_services-2', '', '', '2016-05-31 12:13:40', '2016-05-31 12:13:40', '', 0, 'http://localhost/vividreal/wp-content/uploads/2016/05/Social_networking_services1.jpg', 0, 'attachment', 'image/jpeg', 0),
(1588, 1, '2016-06-16 10:33:57', '2016-06-16 10:33:57', '<p style=\"text-align: justify;\">We have gotten so much used to the word to a point where it doesn’t even feel like the name of the biggest internet firm in the world anymore. It has found its way into our lives in quite the fashion with 1.2 trillion searches every year, that\'s 180 searches for every living person on Earth. By the time you have read the last 8 words, 160,000 searches would\'ve happened all over the globe. I\'ll give you 40,000 searches worth of time for that to sink in (roughly a sec).</p>\n<p style=\"text-align: justify;\"><a href=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\"><img class=\"aligncenter wp-image-1615\" src=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\" alt=\"ezgif-158496352\" width=\"542\" height=\"89\" /></a></p>\n<p style=\"text-align: justify;\">Why does everyone love Google? Because it\'s simple, fast, appealing and constantly working on ways to better the user experience; at least that’s what they make us think, *wink*. Yeah yeah, everyone knows all that. The aim of this article is to talk about some of the major and recent changes in the Google UI.</p>\n<p style=\"text-align: justify;\">We should consider the SEO angle and <a href=\"https://vividreal.com/services/pay-per-click-marketing/\">PPC</a> angle when talking about the Google UI. SEO is an ever-evolving area. Just look back to the Google search snippets of 2010 or so. They looked, felt and worked very differently. The major difference is in the introduction of rich snippets. Rich snippet lets the user display other links from the site on the search snippet itself. This was made possible by the advent of micro-formatting. We shall take a look at the effects of all these new changes.</p>\n\n<blockquote><em>\"Some people think design means how it looks, but of course, if you dig deeper, it\'s really how it works\"</em>\n\n<em>- Steve Jobs</em></blockquote>\n<h1 style=\"text-align: justify;\"><strong><span style=\"color: #00ccff;\">Removal of sidebar ads</span></strong></h1>\n<p style=\"text-align: justify;\">The removal of the advertisements from the sidebar of the results page was one of the biggest changes Google has made to their UI since, well, since they started adding sidebar ads in their results pages. The original 11 Ad spots, on top, bottom and side, have been cut-short to 7. 4 on top and 3 on the bottom. The sidebar space is now exclusively reserved for shopping ads and Google Knowledge Graphs. Regular users are having a very good time, as they don\'t have to click through to any sites, for almost 70% of the time, as Google is providing a lot of details on the sidebar itself.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to SEO Experts:</span></h3>\n<h4><a href=\"https://vividreal.com/wp-content/uploads/2016/06/giphy1.gif\"><img class=\" aligncenter wp-image-1629\" src=\"https://vividreal.com/wp-content/uploads/2016/06/giphy1.gif\" alt=\"giphy\" width=\"257\" height=\"155\" /></a></h4>\n</li>\n</ul>\n<p style=\"text-align: justify;\">Time to get to work on that content, meta data and search snippets as the Google Knowledge Graphs are a real threat to organic traffic. Most users won’t click-through if there is sufficient information on the SERP itself.  They will have 155 characters to make the user click-through and make them think that there is more valuable information in the sites than in the Knowledge Graph. This means they should put more work into micro-formatting and create more specific and query-oriented snippets that could get featured in a Quick Answer Box.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n<a href=\"https://vividreal.com/wp-content/uploads/2016/06/throwing-money.gif\"><img class=\" aligncenter wp-image-1631\" src=\"https://vividreal.com/wp-content/uploads/2016/06/throwing-money.gif\" alt=\"throwing-money\" width=\"257\" height=\"191\" /></a></li>\n</ul>\n<p style=\"text-align: justify;\">Never before have Avg. Position been this important. Always keep a close eye on it. Those who were losing hope down the bottom of the results page can sigh in relief as the removal of side-clutter will result in an even distribution of clicks throughout the page. This will definitely improve their CTRs. It would be a good time to increase your bid if your average ad position is somewhere near 7. Below 7 means you get pushed to the next page of the results. And we don\'t need to explain how that will hugely diminish the CTR. Focus on the best-performing keywords and increase their bids, as everyone else will be increasing their bids soon.</p>\n\n<h1 style=\"text-align: justify;\"><strong><span style=\"color: #00ccff;\">Green labels for Ads</span></strong></h1>\n<p style=\"text-align: justify;\">Till about a month ago, Google used yellow labels to denote ads. They\'ve been replaced with green coloured labels. This change has a very important ergonomic advantage compared to the yellow bands as the colour green is often associated to safe,  clean, fresh etc and yellow for caution, danger and all. <a href=\"https://vividreal.com/wp-content/uploads/2016/06/sign-giving-order-manually-go.jpg\"><img class=\"wp-image-1643 alignleft\" src=\"https://vividreal.com/wp-content/uploads/2016/06/sign-giving-order-manually-go.jpg\" alt=\"sign-giving-order-manually-go\" width=\"66\" height=\"31\" /></a>Let’s imagine. A user searches for a product. She sees 10 results. The yellow label would call-out that they are Ads. It\'s more probable that she clicks on the organic search results than Ads. But with the new green Ad labels, the distinction between ads and organic search labels are small. The green label seamlessly blends with the green URL-line, making it look like an organic search.</p>\n\n<ul style=\"text-align: justify;\">\n 	<li>\n<h3><span style=\"color: #00ccff;\"> What this means to SEO Experts:</span></h3>\n</li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">The green label is all good news for PPC advertisers.  This means that Ads will now look less obvious as ads and more like organic results. This will surely increase click-through-rates.  The green label definitely looks more inviting and this seemingly simple tweak means that it draws more attention to the star ratings of your products.</p>\n\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #00ccff;\">Material design for SERP</span></strong></h1>\n<a href=\"https://vividreal.com/wp-content/uploads/2016/06/material_design_animation.gif\"><img class=\"aligncenter wp-image-1655\" src=\"https://vividreal.com/wp-content/uploads/2016/06/material_design_animation.gif\" alt=\"material_design_animation\" width=\"257\" height=\"193\" /></a>\n<p style=\"text-align: justify;\">Material design is a 3-D environment containing light, being material, can cast shadows and are unbelievably pretty(Come on, Lets give it to Google. It looks stunning). Google introduced material design to Android, with Lollipop and nearly perfected it with Marshmallow. Google is now testing this view in PC search engine results. Each result is a material encapsulated in a card and even has a slight shadow. The aim is to make a very interesting and eye catching results page, which will remain simple and easy to load.</p>\n\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"> What this means to SEO Experts:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">With material design, Google\'s featured snippets or simply Quick Answer Boxes, will become much more prominent.  So, coming with material design, SEOs should look into making a better snippet. Micro-formatting allows you to give Google a bit more understanding about your site content and improve your rich snippet. For example, if you are a writer and you have a site about your book. You attribute your name to a “Author” and your book’s name \"X\" to “Book Name”. Then, when someone searches for “Who wrote X”, Google will display a card with your site content on it. The Quick Answer Box was a point of concern for SEO experts when it was introduced in 2014, as they thought if the queries are answered on the home page itself, their site views would decrease. But on the contrary, the site with the featured snippet got more views than the first search result.</p>\n\n<ul>\n 	<li style=\"text-align: justify;\">\n<h3><span style=\"color: #00ccff;\">What this means to PPC Advertisers:</span></h3>\n</li>\n</ul>\n<p style=\"text-align: justify;\">A much more sleek and natural look is given to Ads. The Ad snippets will look more attractive and clickable. This is definitely an advantage to PPC advertisers. They will need to ponder over how the ad will look. Such a way that it fits a card-style presentation.</p>\n&nbsp;\n\n&nbsp;', 'Google UI Updates and Why it Matters!!', '', 'private', 'open', 'open', '', 'changes-in-google-ui-and-why-it-matters', '', '', '2016-06-16 10:33:57', '2016-06-16 10:33:57', '', 0, 'https://vividreal.com/?p=1588', 0, 'post', '', 0),
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(1747, 1, '2017-01-17 12:13:39', '2017-01-17 12:13:39', 'More than a trillion searches happen on Google per year. 1 in 5 of the are made about busi Meaning, there are more <em>“pizza shops near me”</em> and <em>“local dry cleaners” </em>searches than you can possibly imagine. This should be a point of importance for local business owners<a href=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\"><img class=\" size-full wp-image-1615 alignleft\" src=\"https://vividreal.com/wp-content/uploads/2016/06/ezgif-158496352.gif\" alt=\"ezgif-158496352\" width=\"398\" height=\"65\" /></a>\n\nWhen someone searches for your business, Google will normally show a normal search result with the given meta title and description. Google My Business lets you manage this presence on the Google SERP by adding information like phone number, location and images to the result. Make sure it is of top priority to\n\nto create a good Google My Business profile. It can increase the success, for both your online and offline operation, by bettering your search engine rankings, and by helping you gain the trust of possible customers.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n<h1><u>Getting started</u></h1>\nEnlisting your company on Google My Business is easy. You will need a Google account to start with. Sign in to it and go to <a href=\"google.com/mybusiness\">google.com/mybusiness</a>. You will need to fill some basic information about your business in the next form that appears. Like the name, phone, address, website, etc. Then you will need to verify that you have business, in real time. This can be only done through posted mail. This is considered as a safeguard against spammers.\n<h1><u>Benefits of My Business</u></h1>\n<h2>Free to use</h2>\nGoogle offers this service free of cost. You wont have to pay anything to register, verify or maintain your account. As long as you abide to the Google policies, you can maintain a customized search engine presence for free.\n<h2>Better Visibility</h2>\nWith Google My Business, rather than being 3 or 4 lines of text among the search results, you can be featured on the right sidebar of Google SERP, for any relevant search related to your business. This ensures better visibility.\n<h2>Can Show Useful Information</h2>\nYou can display information like hours open, address, phone number, customer reviews and ratings and your physical location on the map, to make it more interesting and useful to the user. It will also give them a clear idea about your business.\n<h1><u>In short</u></h1>\nHaving a Google My Business profile will make it much simpler for possible customers to find and know about, your business or service. The amount of data you want to publish through My Business is entirely up to your discretion. The more the information, more the search engine ranking and more the user engagement. But you also have to give customers more stuff to view, when making a decision about which business to choose.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>', 'Every Local Business Should Use Google My Business and here is why', '', 'private', 'open', 'open', '', 'every-local-business-should-use-google-my-business-and-here-is-why', '', '', '2017-01-17 12:13:39', '2017-01-17 12:13:39', '', 0, 'https://vividreal.com/?p=1747', 0, 'post', '', 0),
(1870, 1, '2017-09-22 15:23:09', '2017-09-22 09:53:09', '<strong>THE BEGINNING</strong>\n\nIn 2004, deep in the heart of Ontario, Canada, an<a href=\"https://vividreal.com/services/e-commerce-seo/\"> e-commerce</a> revolution began. Tobias Lütke, Daniel Weinand, and Scott Lake were three young entrepreneurs who wanted to start their own online store for snowboarding equipment. When the existing e-commerce platforms on the market were not upto the task, Lütke - a computer programmer, decided to build his own. And Shopify was born.\n\n<img class=\"aligncenter wp-image-1874\" src=\"https://vividreal.com/wp-content/uploads/2017/09/shopify-google-uebernahme.jpg\" alt=\"\" width=\"362\" height=\"242\" />\n\nWhat ensued was a historic run that led to it being involved in purchases by more than 100 million individual shoppers by the year 2016. Operating from its inconspicuous office in Ottawa, this unique company has proudly walked into a territory occupied by retail giants like Amazon and eBay and established a name for itself.\n\n&nbsp;\n\n<a href=\"https://vividreal.com/services/responsive-website-design-development/\">Shopify</a> is one of the many turn-key e-commerce solutions that provides everything you need from end to end (minus the product and business know how) to setup and start selling your products to the world (through the internet, of course). This way, you don’t have to put together all the pieces yourself. You still maintain control, but you let Shopify use its team with all their expertise to get the project underway.\n\n<strong>HOW DOES IT WORK?</strong>\n\nShopify is fairly straightforward in its operation – which is sort of the whole selling point.\n<ol>\n 	<li>Pick a plan that fits your budget and feature requirements.</li>\n 	<li>Hire a Shopify partner firm to make your journey ahead easier. This lets you focus purely on your marketing strategy, while the partner firm takes care of all the design and development processes.</li>\n 	<li>Choose a design/template for your store. You have options to edit a free one or purchase a premium one. The best option, however, would be to come up with a truly custom design by collaborating with the partner firm you choose to work with. This lets you come up with a truly unique way to present your product to the market.</li>\n 	<li>You can request the partner firm to send you sample versions and pick the one you love the most after careful review. This allows you to constantly be involved with the design process and provide feedback so your site turns out exactly the way you imagined it.</li>\n 	<li>Once your design is finalized and the development process is complete, all you have to do is add your products, page content, payment options etc.</li>\n 	<li>Go get your customers!</li>\n</ol>\n<img class=\"aligncenter wp-image-1872\" src=\"https://vividreal.com/wp-content/uploads/2017/09/shopify-comp.jpg\" alt=\"\" width=\"404\" height=\"235\" />\n\n<strong>WHAT FEATURES DOES IT OFFER?</strong>\n\nWith inventory management, SEO effectiveness and support for several payment gateways, Shopify puts you head-and-shoulders above your competitors in the e-commerce world. Below are a few important features:\n<ul>\n 	<li><strong>Set up and organize your products - </strong>With the inventory management options on Shopify, products can be grouped by type, category, sale etc. Any number of variations to a single product can be managed with each having its own price, stock keeping unit (SKU) and inventory number.</li>\n 	<li><strong>No need for separate hosting – </strong>All the Shopify payment plans include hosting. So you don’t have to shell out money for an external host. Shopify boasts best in class hosting and thanks to a worldwide CDN, is blazing fast for customers all over the world. There is nothing that you need to set up –Shopify does it all for you, maintaining the hosting and ensuring that all software updates are installed on time with data backup.</li>\n 	<li><strong>Scaling – </strong>Shopify offers several options to easily scale up or scale down operations without any roadblocks.</li>\n 	<li><strong>Keep track of stock – </strong>This prevents customers from ordering out of stock goods. It uses automated reminders that let you know when you are running low on stock. Upon receiving a new shipment, the inventory numbers are updated automatically.</li>\n 	<li><strong>Improved organic search – </strong>Helps improve organic reach of your store with customizable title tags, ALT tags, metadescriptions, and sitemap.xml files.</li>\n 	<li><strong>Set up your shipping rates – </strong>Shopify lets you decide shipping rates once your destination is decided. Shipping method can also be selected and rates can be decided based on price or weight for regular postal services. With advanced Shopify plans, you can also use other popular carriers for real time shipping rates.</li>\n 	<li><strong>Integration with third party apps – </strong>Shopify is one of the fastest growing e-commerce platforms in the world. Their constant expansion involves integrating several popular third party marketing applications that improve seller experience. The most notable of these are the payment gateways. Shopify integrates with over 70 of these, making purchases fast and easy no matter where you are from.</li>\n</ul>\n<strong>IS SHOPIFY APPROPRIATE FOR YOU?</strong>\n\nShopify is the perfect choice for merchants opening their online store or converting their existing physical store into an online one. It enables small and medium scale businesses to flourish online by taking care of all their needs.\n\nIt also lets them focus on marketing, customer relations, administration etc. and sets them free from the many technicalities involved in running an online business.\n\n<img class=\"aligncenter wp-image-1873\" src=\"https://vividreal.com/wp-content/uploads/2017/09/man-311326_640.png\" alt=\"\" width=\"377\" height=\"250\" />\n\n<strong>PROS OF USING SHOPIFY</strong>\n<ul>\n 	<li><strong>Sleek and utility focused themes – </strong>With thousands of professionally designed responsive themes (both paid and free) in its store, Shopify lets you optimize your website across various industries.</li>\n 	<li><strong>High Flexibility – </strong>After getting your online store up and running, Shopify offers you several tools for inventory management, customer service, marketing, shipping, reporting, social media and much more.</li>\n 	<li><strong>Extremely Fast and Secure – </strong>Shopify works extremely fast and has top of the line security features because payment usually involves the processing of credit cards. Shopify invests millions of pounds into ensuring that its platform is secure and adheres to PCI rules and regulations.</li>\n 	<li><strong>24/7 Customer Support – </strong>Robust customer support is offeredvia email, online live chat and phone. There is also a vast database of FAQ’s that helps you with troubleshooting and a team of qualified experts to be of assistance.</li>\n 	<li><strong>Affordable and Easy – </strong>Shopify saves you from the fuss over servers and expensive development costs, and makes starting up an online store quick and easy. Being a fully hosted platform, the Shopify team focuses solely on website design instead of files and coding, resulting in faster turnaround times and lower cost when compared to other e-commerce platforms.</li>\n</ul>\n<strong>BUT WHAT MAKES SHOPIFY STAND OUT FROM ITS COMPETITORS?</strong>\n<ul>\n 	<li>It has a wider range of free and paid template options.</li>\n 	<li>It offers very reasonable starting price plans to choose from both in ‘starter’ and ‘lite’ versions.</li>\n 	<li>It supports more payment gateways than most of its competitors.</li>\n 	<li>It offers the pinnacle of mobile friendliness and has app versions on both iOS and android.</li>\n</ul>\n<strong>AND THERE’S MORE!</strong>\n<ul>\n 	<li><strong>Point of Sale (POS) Options and Kit – </strong>This feature is special and sets Shopify apart from its competitors. These options let you use Shopify to sell not just online but in physical locations too – as long as you have an iOS or android device.</li>\n 	<li><strong>Product Categories - </strong>Although there\'s room for improvement regarding how Shopify handles product variants and options, the way it handles product categories is better than that found in many competing products.</li>\n 	<li><strong>VAT MOSS – </strong>One of the strongest aspects of Shopify is the way it caters extremely well for ‘VAT – Mini One Stop Shop’. Unlike most competing products, Shopify calculates appropriate VAT rates automatically.</li>\n 	<li><strong>Shopify Capital – </strong>This is a funding mechanism for small and midsize businesses. If Shopify sees an opportunity for one of its customers to expand, it offers the merchant a cash advance. There’s no interest rate, but Shopify keeps a percentage of all future sales at a discounted rate.</li>\n</ul>\n<strong>CONCLUSION</strong>\n\nLooking at how far it’s come, the future looks bright for Shopify. It\'s certainly plausible that half of all e-commerce transactions could flow through Shopify at some point.\n\nAnd to quote Lütke:\n\n“Shopify has been a perpetually underestimated company at every point of its history. I feel that changing.”\n\nAnd looking at their journey and how far they’ve come, we’d say that the change is a most welcome one.\n\n(Image courtesy: <a href=\"https://www.inc.com/profile/shopify\">Inc.</a> , <a href=\"https://magenest.com/shopify-woocommerce-or-magento-which-is-the-right-e-commerce-platform/maxresdefaul\">Magenest</a>)', 'Shopify - The E-commerce Sensation of Today!', '', 'publish', 'open', 'open', '', 'shopify-the-ecommerce-sensation-of-today', '', '', '2017-09-22 15:23:09', '2017-09-22 09:53:09', '', 0, 'https://vividreal.com/?p=1870', 0, 'post', '', 0),
(1883, 7, '2018-10-26 17:06:19', '2018-10-26 11:36:19', '<p style=\"text-align: left;\"><strong>What is remarketing?</strong></p>\n<p style=\"text-align: left;\">Remarketing is an effective way to deliver targeted ads to a specific audience that previously visited your website – they have moved on to browsing other sites on the internet. Most first -time users don’t actually take a conversion action, be it in case of purchases or a desirable response to a relevant call to action (CTA).</p>\n<p style=\"text-align: left;\">This is where remarketing steps in to work its magic. It helps in reconnecting customers to your business by repeatedly and systematically presenting them with relevant ads, as they use apps or casually browse online.</p>\n<p style=\"text-align: left;\"><em>So, the goal of remarketing is to take the air of interest a user has in your product or service, and turn that into a conversion.</em></p>\n<p style=\"text-align: left;\"><strong>Types of remarketing</strong></p>\n<p style=\"text-align: left;\">There are a wide range of remarketing strategies to choose from. Following are the important ones:</p>\n\n<ol style=\"text-align: left;\">\n 	<li><strong>Standard Remarketing</strong>–Ads are displayed to past visitors when they use Display Network apps or Display Network websites.</li>\n 	<li><strong>Dynamic Remarketing -</strong> Displays ads specifically for a product or service that a customer views on your website. This method is designed especially for e-commerce websites, where visitors might leave online stores without making any purchases.</li>\n 	<li><strong>Mobile App Remarketing - </strong>Ads are shown to people who have used your mobile app and this drives successful conversion.</li>\n 	<li><strong>Remarketing Lists For Search Ads -</strong> After visiting your website and leaving without converting, users usually do follow up searches on Google for the same product or service. This method displays relevant ads to these users.</li>\n 	<li><strong>Video Remarketing - </strong>Displays personalized ads to users based on their past interactions with your videos or YouTube channel.</li>\n 	<li><strong>Email Remarketing - </strong>This is suitable for businesses that use email marketing or if the advertiser has a list of email ids of customers who show interest in your product. Using Google customer match, we can deliver remarketing ads to users who provide their email information. Since these users have already expressed their interest in your product or service by providing their email addresses, they assume a higher priority than the average user. So, delivering ads to remarketing lists made up of these users opens up doors to higher CTR and overall conversion rates.</li>\n</ol>\n<p style=\"text-align: left;\"><strong>How does remarketing work?</strong></p>\n<p style=\"text-align: left;\">Remarketing works by placing cookies on your target customer’s machine, and they will be shown relevant ads as they browse the web. Finding the users that show interest in your products or services is the key to success here. They are more likely to successfully convert as compared to first time users.</p>\n<p style=\"text-align: left;\">Take an instance where visitors takes a look through your online store. They might click on products they are interested in and even add them to the shopping cart. But very often, they leave without checking out and making a successful conversion. The product is left in the bag and the visitor exits your store to browse other sites.</p>\n<p style=\"text-align: left;\">As the visitorsbrowse through other sites, they are met with relevant ads from your website, reminding them of the pending purchase. It is possible that these ads might lead them to revisit your website to complete the purchase.</p>\n<p style=\"text-align: left;\">Two of the most important ways to identify target customers to make optimum use of your remarketing ad campaigns are:</p>\n\n<ol style=\"text-align: left;\">\n 	<li>Choosing your customers – To create an effective remarketing strategy, you need to first analyze the data generated by your business and carry out research to pin point what works best to serve your interests. You should take into consideration your entire customer base, but make good decisions regarding which customers you would like to target and which ones you wouldn’t.</li>\n</ol>\n<p style=\"text-align: left;\">Visitors are usually targeted based on the following points:</p>\n\n<ul style=\"text-align: left;\">\n 	<li>Based on the product page a user visits</li>\n 	<li>Based on the page a visitor is on right before making a desired decision</li>\n 	<li>Based on pages that aren’t visited</li>\n 	<li>Based on page URL’s</li>\n</ul>\n<ol style=\"text-align: left;\" start=\"2\">\n 	<li>Setting up remarketing codes – Since remarketing works by placing cookies on the visitor’s machine, you need to first generate the code to place these cookies. These can be easily generated inside Google Analytics or AdWords, and involves a simple step of placing a single code on each page. This is called a run of site code. This is similar to the code Google Analytics uses to monitor site traffic, with minor modifications.</li>\n</ol>\n<p style=\"text-align: left;\">Getting a remarketing code from Google Analytics can help you set up remarketing lists based on desired goals rather than pages visited by users. This minimizes the amount of time and code required for your site.</p>\n<p style=\"text-align: left;\"><strong>Remarketing lists</strong></p>\n<p style=\"text-align: left;\">A remarketing list holds a collection of cookies from website visitors. It is from this list, that you target your ads at potential customers.</p>\n<p style=\"text-align: left;\">Here’s how you can make a remarketing list in AdWords:</p>\n\n<ol style=\"text-align: left;\">\n 	<li>Go to the “shared library” in your AdWords account and click on “Audiences”. Select “New Audiences” from there.</li>\n 	<li>In ‘‘New Audiences”, choose “remarketing list” to create a new one. Name the list and generate the code which is to be placed on the appropriate web page.</li>\n</ol>\n<p style=\"text-align: left;\">If you place the code on a specific product page, then it targets only the visitors who enter that particular page.</p>\n<p style=\"text-align: left;\"><strong> </strong><strong>When might this strategy work?</strong></p>\n<p style=\"text-align: left;\">Remarketing works best if the following conditions are met.</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>You have a high value product</strong></li>\n</ul>\n<p style=\"text-align: left;\">Google AdWords bids can be quite expensive for remarketing, because you are competing against several advertisers, to ‘reshow’ your ads. So, if the product is inexpensive and profit margins are thin, remarketing wouldn’t be effective.</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>Your product or service has a relatively long time horizon</strong></li>\n</ul>\n<p style=\"text-align: left;\">The whole point of remarketing is to re-show your ads to visitors who did not convert on their first visit to the website. Re-showing ads works best if the services on offer have a pretty long decision curve for the average customer.</p>\n<p style=\"text-align: left;\"><strong>Measuring success</strong></p>\n<p style=\"text-align: left;\">Once you create an ad for a target audience, it is important that you know exactly what you hope to achieve with it and how you can measure the success of your efforts. Relevant ads increase traffic to your website, increase sales, generate ROI (Return On Investment) and enhance visibility of your brand. Depending on your goals, you need to focus on specific areas that need improvement. Major remarketing goals are as follows:</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>To increase web traffic </strong></li>\n</ul>\n<p style=\"text-align: left;\">If your goal is to increase the number of site visitors, then you need to focus on click numbers, click-through rates and search terms. Getting a read on the click–thru rate (CTR) and number of clicks lets you see the rise and fall in numbers.</p>\n<p style=\"text-align: left;\">If you aren’t happy with the numbers you see, find out where you are falling short. Click numbers can be boosted by developing better ad text, a more organized approach to ad groups for products, working with common themes etc.</p>\n<p style=\"text-align: left;\">Smaller lists can be created that contain relevant keywords that give rise to compelling ad text.</p>\n<p style=\"text-align: left;\">You can also check through AdWords for a list of customer search terms that trigger your ads and use these as new keywords.</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>To increase sales and conversions</strong></li>\n</ul>\n<p style=\"text-align: left;\">Remarketing campaigns created to increase conversions or specific product sales should focus on available conversion data and website landing pages.</p>\n<p style=\"text-align: left;\">Pay close attention to this data and spot the causes of low conversion.</p>\n<p style=\"text-align: left;\">Bad content quality, improper use of keywords, low quality of the landing page etc. are all causes of low conversion.</p>\n<p style=\"text-align: left;\">Once you figure them out, update your ad campaigns accordingly with appropriate enhancement and modifications.</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>To increase brand awareness</strong></li>\n</ul>\n<p style=\"text-align: left;\">To increase brand visibility, you need to focus on reach and frequency, customer engagement and brand impression. Remarketing campaigns can then be created to get some buzz going around the brand.</p>\n<p style=\"text-align: left;\">Improving ad reach is the next important step in driving brand popularity and impression. Once you do that, you need to determine the number of clicks you get on your ads.  To measure the engagement, check the CTR for search network campaigns and conversions for display network campaigns.</p>\n\n<ul style=\"text-align: left;\">\n 	<li><strong>To increase Return On Investment (ROI)</strong></li>\n</ul>\n<p style=\"text-align: left;\">Focusing on conversions helps you generate more ROI with your remarketing campaigns. Determine the areas that need to be reworked. Develop and optimize these areas to increase ROI.</p>\n<p style=\"text-align: left;\"><strong>Conclusion</strong></p>\n<p style=\"text-align: left;\">Remarketing should not be seen as the magic pill that cures loss of sales and boosts website traffic. Your products, the website design, blog content and conversion funnel all need to be optimized to give the best results.</p>\n<p style=\"text-align: left;\">But remarketing is an invaluable tool to remedy visitor abandonment, when your product is relevant and valuable to your target audience.</p>\n&nbsp;\n\n&nbsp;\n\n&nbsp;', 'Why Remarketing', '', 'draft', 'open', 'open', '', '__trashed-3', '', '', '2018-10-26 17:06:19', '2018-10-26 11:36:19', '', 0, 'https://vividreal.com/?p=1883', 0, 'post', '', 0),
(2042, 8, '2017-12-05 10:05:36', '2017-12-05 04:35:36', 'If you have gone through your <a href=\"https://vividreal.com/blog/why-you-should-invest-your-time-in-google-analytics/\">web analytics report</a>, you’d know well that 30-40% of your website visitors bounces off the site from the same page they had landed, without making any purchase/desired action. It is really disheartening to watch the hard-earned traffic go in vain. Here comes the necessity for remarketing ads.\n\nVisitors leave the site if - they don’t find relevant products, think of making a purchase later, dislike the long contact or lead form, and various other possible reasons. Internet traffic is costly; you never want these people to bounce off your website. If they at least see what your site has to offer, they would probably find the right product/service they need. So if they are familiarized with what you offer, they can make a better-informed decision.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>How is this done?</strong></span>\n\nWhen you sign up for remarketing ads for your website and people visit the site, the remarketing cookie will record the user behaviour on the website. When they leave the site, you can utilize this information and target them on the large content networks by Google, Facebook and other major service providers on which you have signed up for advertising. Soon, the Ad of the product/service they are interested in is shown to them.\n\n<span style=\"color: #00ccff;\"><strong>What happens behind the scene?</strong></span>\n\nOnce you have signed up with an Ad service provider, a small snippet of code generated with Ad service providers is placed on your webpage. This snippet sends visitor action-related information to the Ad network whenever this person interacts with your site.\n\nThen the user is added to a remarketing list, a list of users qualified to view your remarketing Ads. Whenever it is detected that someone in the remarketing list has visited a website which is signed up with the Ad network, the Ad service provider will show the apt remarketing Ad to that particular user.\n\n<span style=\"color: #00ccff;\"><strong>Conditions set for remarketing</strong></span>\n\nYou can set many conditions for remarketing. For example, you can classify visitors who have seen your product webpage as- those who have made a conversion, who haven’t done anything, etc.\n\nPeople who haven’t yet made a conversion can be repeatedly shown the Ad of the specific product they are interested in, to consider the purchase. As for the people who have already made a purchase, displaying the Ad of the same product makes no sense. They can be introduced to more products, upsold products with accessories and new features, or even offered a discount on another purchase from the same website.\n\nThe point is, once a user is added to the remarketing list, you can choose what advertisement message that the user should see, on the basis of how that person interacted with your website.\n\n<strong> </strong><span style=\"color: #00ccff;\"><strong>What are the remarketing types?</strong></span>\n<ol>\n 	<li><strong> Standard Remarketing</strong>– Ads are displayed to past visitors when they use Display Network apps or Display Network websites.</li>\n 	<li><strong>Dynamic Remarketing</strong> – Displays ads specifically for a product or service that a customer views on your website. Designed especially for e-commerce websites.</li>\n 	<li><strong>Mobile App Remarketing</strong> – Ads are shown to users of your mobile app.</li>\n 	<li><strong>Remarketing Lists for Search Ads</strong> –Displays relevant ads to users who follow up Google searches for a product/service after leaving your website without converting.</li>\n 	<li><strong>Video Remarketing</strong> – Displays personalized ads to users based on their past interactions with your videos or YouTube channel.</li>\n 	<li><a href=\"https://vividreal.com/blog/impressive-ways-to-market-your-business-through-email/\"><strong>Email Remarketing</strong></a> – Suitable for businesses that use email marketing or if the advertiser has email IDs of interested customers.</li>\n 	<li><strong><a href=\"https://vividreal.com/blog/social-media-up-close/\">Social media Remarketing</a> -</strong> Displaying relevant Ads to People who use social media channels like Facebook, Twitter, LinkedIn etc.</li>\n 	<li><strong> Customer remarketing for brand loyalty – </strong>Advertising offers for freemium products or add-ons to keep customers happy and engaged.</li>\n 	<li><strong> Account based remarketing –</strong> B2B marketing by identifying different user accounts and then personalising ads for each one.</li>\n 	<li><strong> Contextual remarketing-</strong> Targeting customers who have visited a partner site that shares similar interests with your website.</li>\n</ol>\n<span style=\"color: #00ccff;\"><strong>Purpose of Remarketing</strong></span>\n<ul>\n 	<li><strong> To increase sales and conversions</strong></li>\n</ul>\nRemarketing campaigns should focus on available conversion data and website landing pages. After spotting the causes of low conversion, update your ad campaigns accordingly with appropriate enhancement and modifications.\n<ul>\n 	<li><strong>To increase brand awareness</strong></li>\n</ul>\nBrand visibility and impression can be increased by focussing on reach and frequency, customer engagement and by improving ad reach. The number of clicks you get on you ads can measure the engagement.\n<ul>\n 	<li><strong>To increase Return On Investment (ROI)</strong></li>\n</ul>\nFocusing on conversions helps generate more ROI with remarketing campaign. Determine develop and optimize the areas that need to be reworked to increase ROI.\n\n<span style=\"color: #00ccff;\"><strong>Keep in mind</strong></span>\n\nRemarketing works only when you have conversion-optimised websites; else it wouldn’t be effective to ‘reshow’ your ads owing to poor user experience.\n\nThough remarketing could elevate your business goals, it should not be seen as the magic pill that cures loss of sales and boosts website traffic. Remarketing works in tandem with various other quality factors like the product value, <a href=\"https://vividreal.com/services/website-design/\">website design</a>, <a href=\"https://vividreal.com/services/content-services/\">website content</a>, effectiveness of conversion funnel etc. to get the best results.\n\nEven if you don’t have the advertisement budget to attract new customers, I\'d recommend you to try remarketing for a month or two to observe its effect on your business so that the visitors you get organically get converted to the maximum.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"http://www.reelfishingguru.com/best-three-grouper-lures/\">Reelfishingguru</a> )', 'Steer your visitors your way with Remarketing Ads', '', 'publish', 'open', 'open', '', 'steer-your-visitors-your-way-with-remarketing-ads', '', '', '2017-12-05 10:05:36', '2017-12-05 04:35:36', '', 0, 'https://vividreal.com/?p=2042', 0, 'post', '', 0),
(2045, 8, '2017-12-05 09:56:48', '2017-12-05 09:56:48', 'Steer your visitors your way with Remarketing Ads - featured image', 'Steer your visitors your way with Remarketing Ads', '', 'inherit', 'open', 'closed', '', 'fishing-1005787_1920', '', '', '2017-12-05 09:56:48', '2017-12-05 09:56:48', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/12/fishing-1005787_1920.jpg', 0, 'attachment', 'image/jpeg', 0),
(2054, 7, '2017-12-15 08:04:25', '2017-12-15 02:34:25', 'Writing good page titles is essential for anyone who’s into <a href=\"https://vividreal.com/services/search-engine-optimization/\">SEO</a>. There are two goals that a good page title must achieve: It must help you rank for a keyword and also make the user want to click to your page.\n\nThe meta title or the title tag is the first thing a user notices in the search results. It’s also one of <a href=\"https://vividreal.com/blog/the-17-point-on-page-seo-check-list/\">the most important factors</a> Google uses to decide what the topic of a page is. Meta titles appear in 3 important places:  Browser, search engines and external websites.\n\nGoogle uses the CTR (click-through rate) to determine the relevance of your webpage. If your CTR is too low according to Google standards, your rankings will drop. The opposite is also true. A title that gets people to click will also help you rank better. Depending on the title tag used, Google crawls and indexes your pages. Pages with no-index tag will not be added to Google search. To rank higher in search engines, only index the vital parts of your blog/website.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>Optimising meta titles</strong></span>\n\nDiligently optimized meta titles can increase website traffic. They also play a significant role in the SERP rankings of a website. So it is of great importance to optimize the meta titles. But how is it done?\n\nHere are a few things you should keep in mind to optimize meta titles:\n\n<strong>Length: </strong>\n\nThe length of a meta-title should be ideally 50-60 characters. Google’s policy limits its length to 512 pixels, so longer tags will get slashed from the search result.\n\n<strong>Keyword presence:</strong>\n\nYou must make use of relevant keywords while forming an effective title.\n\n<strong>Keyword stuffing:</strong>\n\nKeep in mind to refrain from stuffing keywords. This will create a negative impact and soon your webpage will lack relevance in the SERP.  It would be pushed to the 3<sup>rd</sup> or 4<sup>th</sup> page of the Google search results.\n\n<strong>Duplicate titles:</strong>\n\nDuplicating titles is not a good idea as they may erase out the unique and relevant keywords.\n\n<strong>Branding:</strong>\n\nYou should place your brand’s name at the end of the page title, if your brand is not that well known. Otherwise, it is always advised to place it first.\n\n<strong>Readability:</strong>\n\nA title tag that is relevant and also visually appealing prompts the user to click the link. So readability is to be kept in mind while deciding the title tag.\n\n<strong>Local optimization:</strong>\n\nIncluding details like local cities, state, etc. will increase the local relevance in the search results.\n\n<span style=\"color: #00ccff;\"><strong>Meta descriptions</strong></span>\n\nMeta description is a short preview of the content present in a website. They are HTML attributes used in SERPs that give users a short preview of the particular site they have searched for. Meta descriptions are only viewable to the robots within the source code.\n\nSimilar to meta title, meta description too will have to be compelling and appealing to provide relevant information to the user and prompt them to click the desired link.\n\nSince meta descriptions are lengthy and are not displayed completely in the search result. Moreover, they don’t give a clear picture of the relevant content that the landing page carries.\n\n<span style=\"color: #00ccff;\"><strong>Optimizing meta descriptions</strong></span>\n\n<strong>Length:</strong>\n\nThe length of meta descriptions, though not specified, is ideally 160 characters\n\n<strong>Unique content:</strong>\n\nYou must provide content that is readable, informative and unique from other descriptions present in the SERPs.\n\n<strong>Use call-to-action:</strong>\n\nThe beginning of a meta description should invoke an action verb, followed by call-to-action that must tempt visitors to click.\n\n<strong>Keywords:</strong>\n\nUse as many keywords as you can, taking care not to make them look stuffed. Also avoid duplicates.\n\n<strong>Alphanumeric characters:</strong>\n\nGoogle identifies quotes, hyphens etc. in description content as HTML code. So avoid using them to prevent slashing out of the description from the SERP.\n\n&nbsp;\n\nAlt tags, also called \"alt attribute\" or \"alt description,\" are HTML code attributes applied to image tags to provide text alternatives for search engines. Applying alt tags to images like product photos could positively impact <a href=\"https://vividreal.com/5-habits-to-ditch-for-useful-seo-writing-in-2018/\">SEO rankings</a> of a website.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nImages play an integral part in how people comprehend the information provided in a webpage. However, these images are not understood by search engines and other robots.\n\nWhen Google spiders and other robots crawl the webpages, only those with properly defined alt attributes contribute to how the page is indexed and how it ranks.\n\nThe syntax of alt tags is as follows:\n\nHTML &lt;img&gt; alt Attribute\n\nAn example of specifying an alt tag to an image is:\n\n&lt;img src=\"smiley.gif\" alt=\"Smiley face\"&gt;\n\nIn the above example, the gif file, which is a smiley face can be interpreted by humans. Specifying an alt tag “Smiley face” makes it easy for the robots to comprehend what that image is.\n\n<span style=\"color: #00ccff;\"><strong>To keep in mind</strong></span>\n\nThe alt text should always be kept short to maximize the impact. Short alt texts are very likely to be indexed by Google and the other online search engines much more efficiently. Never forget to mention the subject within the alt text.\n\nRefrain from stuffing keywords, as Google and other major search engines don’t favour them.\n\nNever prioritize alt tags over meta titles, inter-linking, meta descriptions etc. that are crucial for SEO. Alt tags should only be prioritized for image-based pages that do not contain much text.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>\n\n( Image courtesy: <a href=\"http://mynet.su/blog/how-use-html-meta-tags\">mynet.su</a> )', 'Boost Your Website\'s Click-Through Rates Using Meta Tags', '', 'publish', 'open', 'open', '', 'a-short-summary-on-meta-titles-and-descriptions', '', '', '2017-12-15 08:04:25', '2017-12-15 02:34:25', '', 0, 'https://vividreal.com/?p=2054', 0, 'post', '', 0),
(2055, 7, '2017-12-15 07:57:05', '2017-12-15 07:57:05', 'Boost Your Website’s Click-Through Rates Using Meta Tags', 'Boost Your Website’s Click-Through Rates Using Meta Tags', '', 'inherit', 'open', 'closed', '', 'meta-tags11', '', '', '2017-12-15 07:57:05', '2017-12-15 07:57:05', '', 0, 'http://localhost/vividreal/wp-content/uploads/2017/12/meta-tags11.jpg', 0, 'attachment', 'image/jpeg', 0),
(2057, 7, '2017-12-15 10:36:37', '2017-12-15 05:06:37', '&nbsp;\n\nAlt tags, also called \"alt attribute\" or \"alt description,\" are HTML code attributes applied to image tags to provide text alternatives for search engines. Applying alt tags to images like product photos could positively impact <a href=\"https://vividreal.com/5-habits-to-ditch-for-useful-seo-writing-in-2018/\">SEO rankings</a> of a website.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any kind of help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\nImages play an integral part in how people comprehend the information provided in a webpage. However, these images are not understood by search engines and other robots.\n\nWhen Google spiders and other robots crawl the webpages, only those with properly defined alt attributes contribute to how the page is indexed and how it ranks.\n\nThe syntax of alt tags is as follows:\n\nHTML &lt;img&gt; alt Attribute\n\nAn example of specifying an alt tag to an image is:\n\n&lt;img src=\"smiley.gif\" alt=\"Smiley face\"&gt;\n\nIn the above example, the gif file, which is a smiley face can be interpreted by humans. Specifying an alt tag “Smiley face” makes it easy for the robots to comprehend what that image is.\n\n<span style=\"color: #00ccff;\"><strong>To keep in mind</strong></span>\n\nThe alt text should always be kept short to maximize the impact. Short alt texts are very likely to be indexed by Google and the other online search engines much more efficiently. Never forget to mention the subject within the alt text.\n\nRefrain from stuffing keywords, as Google and other major search engines don’t favour them.\n\nNever prioritize alt tags over meta titles, inter-linking, meta descriptions etc. that are crucial for SEO. Alt tags should only be prioritized for image-based pages that do not contain much text.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>', 'Your guide to SEO-friendly Alt Tags', '', 'publish', 'open', 'open', '', 'your-guide-to-seo-friendly-alt-tags', '', '', '2017-12-15 10:36:37', '2017-12-15 05:06:37', '', 0, 'https://vividreal.com/?p=2057', 0, 'post', '', 0),
(2060, 7, '2017-12-15 11:01:52', '2017-12-15 05:31:52', 'How can you help search engines <a href=\"https://vividreal.com/services/search-engine-optimization/\">better understand your website’s content for more relevant search results</a>? Webpages have an underlying meaning that would be obvious to human eyes, but not to machines.\n\nHTML is the standard computer language for creating webpages. HTML tags are the hidden keywords within a web page that define how your web browser must format and display the content.\n\nHowever, HTML tags don’t tell the bowser what the information in the content is about. By updating additional tags to the HTML code of your website, search engines and other applications can apprehend your content to a greater extent.\n\n<span style=\"font-weight: 400;\">Before we move on, if you need any help with SEO, you should definitely reach out to us. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Check out our team</span></a><span style=\"font-weight: 400;\">. Let’s talk.</span>\n\n<span style=\"color: #00ccff;\"><strong>What is schema.org?</strong></span>\n\n<a href=\"http://schema.org/\">schema.org</a> is a collaborative effort founded by the Google, Yahoo, Microsoft And Yandex. It provides a collection of shared variables that can be used to mark-up webpages in ways that can be understood by the major search engines.\n\nschema.org helps in the creation, maintenance and promotion of schemas for structured data on the internet. An open community process is followed in developing schema, using the mailing list of schema.org and through GitHub. schemas can be used with several encodings like RDFa, Microdata and JSON-LD. Microdata is a set of tags introduced with HTML 5. These tags aid the search engines better understand your content.\n\nSchema also improves SERP listings by displaying additional snippets below the result and has the potential to increase CTR up to 30%.\n\n<span style=\"color: #00ccff;\"><strong>Schema entity</strong></span>\n\nA collection of entities and their properties are contained in schema, which defines the theme of your business. For a bakery website, “Bakery” is the schema entity. Properties or attributes validate the schema by providing additional info- like name, location, address, opening time, products etc. If you have a restaurant or a business related to food apart from the bakery, then categorizing the schema to a broader entity- “Food establishment” would be enough.\n\n<span style=\"color: #00ccff;\"><strong>Scope and properties</strong></span>\n\nThe scope points to the portion of the content that defines the schema entity/type. Scope is declared using the shortcode “itemscope”.\n\nAll required properties that are relevant to a schema type can be defined using “itemprop”. They should be tagged inside the scope you defined.\n\n<span style=\"color: #00ccff;\"><strong>Google’s Structured Data Testing Tool</strong></span>\n\nGoogle’s Structured Data Testing Tool helps validate the schema properties that have been coded on your web page. You can simply enter the URL of your webpage to verify that its properties and entities are accurate. Once you enter the URL, the tool reviews your webpage and then checks for errors in the webpage’s schema properties and entities. The errors, if any, are then displayed.\n\nThe link to this tester site is as follows-\n\n<a href=\"https://developers.google.com/structured-data/testing-tool/\">https://developers.google.com/structured-data/testing-tool/</a>\n\n<span style=\"color: #00ccff;\"><strong>Google’s Structured Data Markup Helper</strong></span>\n\nGoogle’s Structured Data Markup Helper is a tool to visually mark-up your webpage, create the HTML code and download for use. It is a simple to use editor where you just need to click on the text or images and then add all schema properties.\n\nIt shows how your website can be updated so that Google and the other major search engines can comprehend the data your website contains. Once this data is understood, it could be presented in a more attractive manner.\n\nschema.org is a work in progress and keeps on evolving with time. As new kinds of structured data are identified, they could be put to use to provide better search results, extending schema.org to cover these. Additionally, Schema developers are in the pursuit of constantly developing and updating their schemas. These can be further incorporated to schema.org.\n\n<span style=\"font-weight: 400;\">As always, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">feel free to reach out to us</span></a><span style=\"font-weight: 400;\"> if you need any help with SEO. That’s all for now, cheers!</span>\n\n( Image courtesy : <a href=\"https://www.flickr.com/photos/xmodulo/26106186415\">Linux screenshots</a> )', 'Rank Your Website Higher With Schema Markups', '', 'publish', 'open', 'open', '', 'a-short-summary-of-the-blog-on-schema-org', '', '', '2017-12-15 11:01:52', '2017-12-15 05:31:52', '', 0, 'https://vividreal.com/?p=2060', 0, 'post', '', 0),
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