<span style="font-weight: 400;">To say that Artificial Intelligence or AI has completely revolutionized the way we live is an understatement. From performing mundane tasks like creating a shopping list to attempting pioneering breakthroughs like discovering new medicines - AI seems to be breaking all boundaries.</span>

<span style="font-weight: 400;">Over the past few years, AI has shown unprecedented progress in almost all fields. One particular field where it has made considerable innovative changes is that of digital marketing.</span>

<span style="font-weight: 400;">Marketing professionals are increasingly embracing AI for creating marketing strategies that actually work! With the help of AI, basic digital marketing practices can become more focused, flexible and precise.</span>

<span style="font-weight: 400;">Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">Check out our team</span></a><span style="font-weight: 400;">. Let’s talk.</span>

<span style="font-weight: 400;">Here are some ways through which AI-powered tools can make your marketing tactics more effective:</span>

<span style="color: #00ccff;"><b>Generating Optimized Content </b></span>

<span style="font-weight: 400;"><a href="https://vividreal.com/the-secret-to-driving-in-more-organic-leads-content-marketing/">Creating optimized content</a> is a crucial part of any powerful digital marketing strategy. Optimized content can be your key to achieving better search rankings and gaining greater online visibility.  </span>

<span style="font-weight: 400;">However, generating content can often be a tedious process and prone to human error. This is especially true when the content that has to be produced involves using heavy sets of data. </span>

<span style="font-weight: 400;">This is why many companies are now shifting to AI-powered tools for producing their content. Using AI allows them to save time as well as manpower which can be redirected to more pressing tasks.</span>

<span style="font-weight: 400;">Although such tools cannot write natural-sounding content for all topics, they can come in handy for accurately creating data-heavy content such as reports and analyses.</span>

<span style="font-weight: 400;">Many AI-based tools are present in the market for generating content to suit your needs. Wordsmith, Articoolo, Acrolinx, and Quill are some of the popular AI-powered tools which are being used by companies like IBM, Microsoft, Nestle, and Forbes to create content. </span>

<span style="font-weight: 400;">By entering data and keywords into ready-made templates these tools can create unique and ‘human’ content.</span>

<span style="color: #00ccff;"><b>Sales Forecasting and Providing Customer Insights</b></span>

<span style="font-weight: 400;">A large part of devising a digital marketing strategy is being able to anticipate sales trends as well as customer behavior. AI can efficiently do both. Driven by machine learning, it can train on data and becomes better over time.</span>

<span style="font-weight: 400;">Many companies like Amazon and eBay are now making use of AI to make accurate sales predictions and to optimize sales forecasting. AI utilizes data on customers’ online consumption practices and then makes appropriate recommendations thus boosting sales.</span>

<span style="font-weight: 400;">By analyzing, geo-specific events, on-site interactions, purchase behaviors and past communications of the customers, AI software such as Aviso and Clari can give your useful insights on how to alter your marketing strategy.</span>

<span style="font-weight: 400;">For example, it can help you determine which customer base to focus on, which segment of your audience has a higher rate of purchase or abandonment or which age demographic to focus on depending upon the recent trends around the product.</span>

<span style="color: #00ccff;"><b>Creating Ads that Actually Work!</b></span>

<span style="font-weight: 400;">The visibility of your product and website is heavily dependent on how effective your ad is. As the consumers are constantly being bombarded with a variety of online ads, it can be tough to make yours stand out.</span>

<span style="font-weight: 400;">By providing useful insights on customer behavior and using this information to generate targeted ads, AI-based advertising tools can ensure that your audience actually clicks on your ads.</span>

<span style="font-weight: 400;">Tools like Kenshoo, Cobiro, and Persado use data from keyword searches, social profiles, and other online records and create personalized ads that are more relevant to your intended audience.</span>

<span style="font-weight: 400;">For example, AI has been especially useful in creating personalized email ads by analyzing customers’ reading patterns, browsing patterns, and their record of opening ad emails. Through these patterns, it has been able to help marketers determine the best content for these emails and best moments when the customers are most likely to engage with the email.</span>

<span style="color: #00ccff;"><b>Improving Your Customers’ Experience</b></span>

<span style="font-weight: 400;">Any marketing professional worth their salt will tell you that the most profitable strategy you can adopt for gaining clicks and visibility is enhancing your users’ experience. If your customers find your website difficult to use or your range of products irrelevant to them, then it is highly unlikely that they will pick your services over your competitors’.</span>

<span style="font-weight: 400;">Small changes can make a big difference in user experience. Companies like Sephora are now </span>using AI-powered search engines to make their customers’ online shopping experience pleasant. Such search engines can effectively track online behavior, purchase patterns, and navigation processes to provide highly accurate results for any search query.

<span style="font-weight: 400;">Other companies like Domino’s Pizza and Coca Cola are taking an additional step to enhance the customer experience by using AI-powered chatbots. Such bots accurately answer customers' queries and make their online experience smoother.</span>

<span style="font-weight: 400;">As in the case of advertising, in enhancing user experience as well: ‘personalization is the need of the hour’. Companies are now using chatbots and other similar tools to analyze users’ location and past interactions and display personalized products and offers to every individual customer.  </span>

<span style="font-weight: 400;">Such improvements to users’ experience can not only increase sales and site visits but can also ensure that users seek your services again.</span>

<span style="color: #00ccff;"><b>AI in Digital Marketing: The Future is Now</b></span>

<span style="font-weight: 400;">Artificial Intelligence as a resource for improving digital marketing is an immediate reality. If used thoughtfully, it can free you from the mundane and repetitive aspects of marketing and allow you and your employees more creative space. </span>

<span style="font-weight: 400;">Now is the time to embrace the new routes that are being brought forward by AI. The future of marketing is here and it is waiting for you. Don’t miss out!</span>

<span style="font-weight: 400;">As always, </span><a href="https://vividreal.com/digital-marketing/"><span style="font-weight: 400;">feel free to reach out to us</span></a><span style="font-weight: 400;"> if you need any help with your digital marketing campaigns. That’s all for now, cheers!</span>