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(8436, 8, '2020-06-11 10:36:02', '2020-06-11 05:06:02', 'So you want to be a famous YouTuber. You have great content ideas, and the talent needed to put out quality videos. But your videos just can’t seem to get the amount of attention you want. The views are coming in but really slowly. Sharing your videos on your social media handles is only doing so much. You want to increase your audience base, and get more popular. So how do you go about doing that?\n\nP.S. If you are looking to run paid ad campaigns for your YouTube videos, contact <a href=\"https://vividreal.com/social-media-marketing/\">our team of Social Media Marketing experts</a> right away!\n<h3><span style=\"color: #00ccff;\"><b>How do I optimise my YouTube videos for more views?</b></span></h3>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write good titles.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make eye-catchy thumbnails.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work on your YouTube SEO.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand what your audience wants.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with your comments.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote other videos on your channel.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organise content using playlists.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on audio and video quality.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use your website and social media to promote yourself.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collaborate with other YouTubers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experiment with paid campaigns.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate with your audience.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Let’s start off with the first two things that a viewer sees even before they open your video, the title and the thumbnail.</span>\n<h3><span style=\"color: #00ccff;\"><b>Pay attention to your video title</b></span></h3>\n<span style=\"font-weight: 400;\">Your video title must capture a viewer’s attention. If you’ve paid attention, the most popular channels all have a similar style of writing video titles. They use words, sometimes in all caps, to catch your attention. Titles like \"You NEED to see these apps...\" or \"UNBELIEVABLE beaches in India\" are very common. You can find them in almost every type of video.</span>\n\n<span style=\"font-weight: 400;\">Let’s discuss different strategies you can adopt when creating a video title. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First things first, do your research. Use online tools like Google Ads keyword planner to find what people are searching for. Type in a few phrases that relate to your video, and these tools will give you other phrases that may have more search traffic. </span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you’re targeting people who are not on YouTube, it would be wise to include “video” in your title. Most people looking for videos on Google will type in “video”. This little trick helps your video be discovered on search engines other than YouTube.</span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include your main keyword in your title. This has proven to improve your rankings for that particular keyword. If possible, start your title with the main keyword.</span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use emotional words like “insane, amazing, shocking”. </span>Eg: “5 AMAZING Android Apps For Video Editing!”</li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your video is about a list of something, write your title accordingly (like our article’s title).</span></li>\n</ul>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay away from clickbait titles. Just don’t. Tricking your audience into watching your videos is a sure way to get dislikes piling up on your video.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Create eye-catchy thumbnails</b></span></h3>\n<span style=\"font-weight: 400;\">Since YouTube is a visual platform, people will pay attention to your thumbnails. A great thumbnail can get more people to watch your videos. </span>\n\n<span style=\"font-weight: 400;\">YouTube gives you the option to upload a custom thumbnail. Always upload a custom thumbnail instead of choosing one from your video.</span>\n\n<span style=\"font-weight: 400;\">You get the option to choose what your viewers see even before you click on your video, make it count. Make sure that your thumbnail is of high quality with a resolution of 1280x720. </span>\n\n<span style=\"font-weight: 400;\">You can also add text to your thumbnail cover. Just make sure that the text is bold and stands out, you want it to be visible even when the thumbnail changes size over different platforms. This text also gives you more space to entice viewers into watching your video.</span>\n\n<span style=\"font-weight: 400;\">Try combining a great photo, with an interesting phrase on your thumbnail. These days we even see stuff like “5 Million Views!” which basically tells the viewer “This is the video everyone is watching”.</span>\n<h3><span style=\"color: #00ccff;\"><b>Work on your YouTube SEO</b></span></h3>\n<span style=\"font-weight: 400;\">Everything you type into your title, description and even your tags can affect how your video appears on a search result page. Here are some ways to improve your search engine optimization for your YouTube videos.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Keyword research is key</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Make a list of keywords you’d like to use, and simply type them into the search bar. YouTube has a great feature of completing your search terms with the most searched terms. This gives you an idea of what people are searching for. Just add those keywords into your list of keywords to use. Incorporate these into your video title or description.</span>\n\n<span style=\"font-weight: 400;\">Another easy way to find well-performing keywords is to find videos in your niche with a lot of views. You can check out what words they use in their title and description. You can also use an </span><a href=\"https://chrome.google.com/webstore/detail/tags-for-youtube/dggphokdgjikekfiakjcpidcclbmkfga\"><span style=\"font-weight: 400;\">extension</span></a><span style=\"font-weight: 400;\"> to check out the tags they’ve used.</span>\n\n<span style=\"font-weight: 400;\">You can also go to your channel’s analytics section and check out your traffic sources. These show keywords that people have used to find your videos.</span>\n\n<span style=\"font-weight: 400;\">Another strategy is to look for low-competition keywords. Go to Google, and search for “</span><i><span style=\"font-weight: 400;\">your keyword</span></i><span style=\"font-weight: 400;\"> site:youtube.*”</span>\n\n<span style=\"font-weight: 400;\">On top of the search results, you’ll see “About _____ results”. This shows you how many videos there are with that specific keyword. You want to use keywords that have fewer results. These are low-competition keywords. </span>\n\n<span style=\"font-weight: 400;\">Why do you want to use low-competition keywords? If you’re starting out, using high-competitions will have your video getting buried under tons of other videos from larger channels. People won’t be able to find your video easily. Using low-competition keywords give you a better chance of being discovered.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Make high viewer-retention videos</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">YouTube wants people to watch videos until the end. This makes them stick around to see/click on all the ads. If your video can do that, YouTube will rank your video higher.</span>\n\n<span style=\"font-weight: 400;\">Here are three ways you can increase your viewer retention.</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start off with a quick summary of what people can expect to see in your video.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get right to the content, ASAP. Keep your intros very short. Preferably 3-5 seconds. Avoid loud music in your intro as well. You don’t want to annoy your viewers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your viewers engaged by telling them about what’s coming. Stuff like “We’ll talk about that in a minute” or “We’ll be discussing one more super-secret tip at the end” works really well.</span></li>\n</ol>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Say your keywords</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">You’re probably aware that YouTube transcribes videos. It used to be hilariously bad once, but it has improved a lot.</span>\n\n<span style=\"font-weight: 400;\">When you say your keywords in your video, YouTube will understand that your video is indeed related to your keyword(s). This helps your videos rank higher.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Video tags</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Adding appropriate tags can also help your videos to be discovered. </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add your keyword(s) as tags.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add variations of those keywords.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your video talks about other things, mention those in your tags as well.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">In short, help YouTube understand what your video is all about.</span>\n<h3><span style=\"color: #00ccff;\"><b>Understand your audience</b></span></h3>\n<span style=\"font-weight: 400;\">The key to creating good video content also lies in the proper understanding of what your users want. There are many ways you can understand your audience.</span>\n\n<span style=\"font-weight: 400;\">You can check YouTube analytics to understand your demographic. These show the countries your viewers are from, their approximate ages and more details. We’ve got an article on YouTube Studio if you need more information on this. Check it out </span><a href=\"https://vividreal.com/introduction-to-youtube-studio-beta/\"><b>here</b></a><b>.</b>\n\n<span style=\"font-weight: 400;\">If you know of a channel similar to yours, check out which of their videos are the most popular. The comments section is also a great place for you to understand what your viewers want. Do they want more tutorials? More top ten videos? Or do they think you’re already nailing it? Make sure to remind them to leave a comment. Which brings us to our next topic.</span>\n<h3><span style=\"color: #00ccff;\"><b>Engage with your comments</b></span></h3>\n<span style=\"font-weight: 400;\">Just like you would on any other social media platform, encourage comments and reply to them. When viewers leave comments, YouTube knows that your video is good. This also helps you create a strong and loyal fanbase. You can also pin comments to the top. Since a large majority of people check the comments, you can pin an important message that could remind them to like, subscribe, share, etc. Just be nice. </span>\n<h3><span style=\"color: #00ccff;\"><b>Promote other videos in every video you post!</b></span></h3>\n<span style=\"font-weight: 400;\">On every video, when you write your video description, add links to other videos on your channel. YouTube also allows you to add cards in your videos. These can even be linked to other videos on your channel. This is a great way of showing a new viewer what else they can expect to see on your channel.</span>\n<h3><span style=\"color: #00ccff;\"><b>Organise content using playlists</b></span></h3>\n<span style=\"font-weight: 400;\">I remember this one time when I was searching for tutorial videos. I clicked on one video that looked promising, and I loved it. I then went to the channel and looked for a playlist where I could find other tutorial videos from them. What did I find? All their videos were organised into different playlists. Videos belonging to the same category were in their own playlists. I immediately became a fan.</span>\n\n<span style=\"font-weight: 400;\">People love it when you organise your content using playlists. It’s a great way to make sure a viewer is exposed to similar types of videos on your channel. You can even create a series of videos, and add them to a playlist. This helps people find all your videos at one convenient place.</span>\n<h3><span style=\"color: #00ccff;\"><b>Focus on quality</b></span></h3>\n<span style=\"font-weight: 400;\">Not just on the quality of content, that goes without saying. Focus on production quality as well. Make sure the video and audio are of the highest possible quality. The biggest names in YouTube, like MKBHD and PewDiePie, are all famous for their ultra HD videos and crystal clear audio. Now you may require costly equipment to step up production quality. If budget is an issue, and it almost always is, just create the best you can with what you have. You’ll be surprised at the quality you can achieve even with cheap equipment.</span>\n<h3><span style=\"color: #00ccff;\"><b>Use your website and social media</b></span></h3>\n<span style=\"font-weight: 400;\">If you’ve got a website, you could embed your videos in your blog articles. Or even on the homepage. Same goes for your social media platforms. When you start out, you won’t have many subscribers. You will need to depend on your friends and social media contacts. Spend some time and plan out mini strategies to promote your videos. </span>\n\n<span style=\"font-weight: 400;\">Never upload your video on your social media. Maybe upload a small snippet of an interesting part from your video, and add a link to the full video. Uploading entire videos on your social media accounts is a sure way to decrease the views you could be getting on your video on your YouTube channel.</span>\n\n<span style=\"font-weight: 400;\">There’s a quick tip I just remembered from our article on </span><a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\"><b>Instagram Marketing</b></a><span style=\"font-weight: 400;\">. Whenever you add a “swipe up” feature on Instagram, or even when adding links to your stories on WhatsApp/Facebook, don’t just post one story. Post around 3-4 stories. The first one could be a short introduction, the second could be a snippet from your video, third could be the link, and so on.</span>\n<h3><span style=\"color: #00ccff;\"><b>Collaborate with other YouTubers</b></span></h3>\n<span style=\"font-weight: 400;\">Another strategy to get more popular on YouTube is to collaborate with other YouTubers. Work on a video with them. This opens up your channel to the other YouTuber’s audience, giving you a small boost. We’ve seen this happen a lot with channels like VSauce, Veritaseum, and others.</span>\n<h3><span style=\"color: #00ccff;\"><b>Experiment with paid campaigns</b></span></h3>\n<span style=\"font-weight: 400;\">You can experiment with creating video ads with Google Ads. This allows you to reach a new audience. But before you do this, follow the other steps we’ve discussed to make sure that your channel and its videos are in good shape first.</span>\n\n<span style=\"font-weight: 400;\">With paid campaigns, your video can appear as an ad before another video starts playing, next to the video, among the search results, or even at the YouTube homepage. </span>\n\n<span style=\"font-weight: 400;\">You can choose clips from your channel to give people a preview of what they can expect from subscribing to your channel. Make sure to keep your ads short and concise. Longer ads are alright if your video is compelling and engaging. You can also create different versions of your ad and find out which performs better.</span>\n\n<span style=\"font-weight: 400;\">In terms of targeting, you have many options too. You can select audiences based on topics that they are interested in. You can even choose to display your ads on a channel of your choice. If you want, you can target people who have seen your videos but haven’t subscribed to your channel yet.</span>\n\n<span style=\"font-weight: 400;\">We have an amazing </span><a href=\"https://vividreal.com/types-of-youtube-ads/\"><span style=\"font-weight: 400;\">article on YouTube ads</span></a><span style=\"font-weight: 400;\"> that you should check out to know more.</span>\n<h3><span style=\"color: #00ccff;\"><b>Communicate with your audience</b></span></h3>\n<span style=\"font-weight: 400;\">Finally, talk to your viewers! Don’t just upload a video and get straight to the point. Address your viewers, maybe say hi, and appear pleasant mannered. Asking your viewers to leave a like if they genuinely liked your content is a great way to get more likes. Just be nice. </span>\n\n<span style=\"font-weight: 400;\">So there you have it, 12 different ways you can promote your YouTube videos to get more views! Try out these methods, and keep creating good videos. The process may seem slow, but you’ll get there! If you need to talk about paid promotions, we’ve got experts you can talk to. <a href=\"https://vividreal.com/social-media-marketing/\">Talk to our social media marketing experts today.</a></span>', '12 Killer Ways To Promote Your YouTube Videos', '', 'publish', 'closed', 'open', '', '12-killer-ways-to-promote-your-youtube-videos', '', '', '2020-06-11 10:36:02', '2020-06-11 05:06:02', '', 0, 'https://vividreal.com/?p=8436', 0, 'post', '', 0),
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(8456, 7, '2020-06-30 10:00:34', '2020-06-30 04:30:34', '<span style=\"font-weight: 400;\">Suppose you are a customer who wants to buy a product from an online store. What will you expect when you visit the website? You\'d want the design layout to be visually appealing, filled with the required information, and easy-to-navigate CTAs. Most people want a clean and quick online shopping experience.</span>\n\n<span style=\"font-weight: 400;\">What happens when these are not up to your expectations? You get irritated and immediately leave the website, only to go to another one where everything is much easier to navigate. </span>\n\n<span style=\"font-weight: 400;\">As a marketer, this is a loss of a potential lead. This scenario might adversely affect your sales. The design layout of a website is of crucial importance. It defines the fine line between the make-or-break scenario of the success of your e-commerce business.</span>\n\n<span style=\"font-weight: 400;\">Web design constitutes the webpage layout, content production, and elements of graphic design.  It is essential to cultivate an efficient web design in order to gain more leads. </span>\n\n<span style=\"font-weight: 400;\">Oh and just a reminder, if you require professional help, </span><a href=\"https://vividreal.com/web-design/\"><span style=\"font-weight: 400;\">our team of web design experts will be glad to help you out!</span></a>\n\n<span style=\"font-weight: 400;\">Here are the top 10 common web design mistakes that you should avoid.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Loading time is on the higher level</b></span>\n\n<span style=\"font-weight: 400;\">The world’s running a little low on patience and time. A prospect will not spend time on a website whose loading time may be more than 10 seconds. Therefore, you have to customize and alter some of the design elements. The loading time of your website should be fast in order to enhance the customer experience. Check out our <a href=\"https://vividreal.com/low-website-speed-heres-how-you-can-improve-it/\">blog on how you can improve your website speed.</a></span>\n\n<span style=\"font-weight: 400;\">In order to increase the loading time of your website, you can adopt the following methods:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize the images on your site, especially the ones on your landing page. Images and graphics should not consume a lot of time to load. Thus, scale down your images and alter your content accordingly.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heavy plugins and modules can also affect your site’s loading time. Ensure you keep these elements updated on a regular basis.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test your elements before you update your live website. If the plugins showcase any abnormal behaviour, make the necessary changes. You will be able to implement the required changes after conducting the tests.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can use a few free tools like Google Speed Insights, GTmetrix, Pingdom Website Speed Test, that will aid in determining the website’s loading time.</span>\n\n<span style=\"color: #00ccff;\"><b>2. The design and layout aren’t appealing</b></span>\n\n<span style=\"font-weight: 400;\">The whole purpose of your website is to impart information and make your viewers take action. This is how you convert your prospects. Your go-to element has to be CTAs, such as subscribing to weekly newsletters etc. If the pathway of your website has not been properly mapped out, your viewers will end up getting lost, unable to make any sense of your content. This will surely make them leave.</span>\n\n<span style=\"font-weight: 400;\">Your site design and layout of your elements have to be correctly formulated. The pathway and directions have to embrace the structure of a proper layout. This will ensure the viewers are spared the confusion and irritation. Make the experience as smooth and efficient as possible. You want these visitors to convert, and this is how you will succeed in your venture.</span>\n\nYou can check out our blogs on the <a href=\"https://vividreal.com/the-web-design-process/\">web design process</a> and the <a href=\"https://vividreal.com/web-design-trends-for-2020-curated/\">latest web design trends</a> to gain more insight into these topics.\n\n<span style=\"color: #00ccff;\"><b>3. Showcasing way too many advertisements</b></span>\n\n<span style=\"font-weight: 400;\">Although ads are essential to market your products and services, they also act as a distraction from the content on your site and decrease the value of your design.</span>\n\n<span style=\"font-weight: 400;\">If you have a truckload of ads on your web pages, they will keep flashing continuously to entice your viewers to look at them. </span>\n\n<span style=\"font-weight: 400;\">It will result in a sensory overload that causes confusion and your bounce rates will jump beyond the face. Ensure that your web pages, especially your landing page, do not have too many ads displayed. Display the relevant ones on the sidelines of the page, so that the focus remains on your content, images, graphics and most importantly, CTAs.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Absence of SEO or Analytics</b></span>\n\n<span style=\"font-weight: 400;\">If you are not utilizing the essential tools of SEO and Analytics, you are missing out on a substantial number of leads and conversions on your website. SEO and Analytics will aid in the diagnosis of the efficiency of your website. These tools provide the ranking and positioning of your website in terms of search web traffic too. </span>\n\n<span style=\"font-weight: 400;\">SEO will aid you to succeed in the endeavour to rank higher in the search results as viewers rarely bother to browse the second and subsequent pages of search results. Analytics is another useful tool to gauge the average duration of time spent on your website by a viewer. It also tracks the users’ activities on the web pages of your site. In case you have improved the design and layout of your website, you will be able to gauge its effects and performance. </span>\n\nYou can read more about <a href=\"https://vividreal.com/seo-decisions-to-be-made-before-website-design-launch/\">SEO to be performed before website design and launch</a>.\n\n<span style=\"color: #00ccff;\"><b>5. Font Size, Style and Colour matters</b></span>\n\n<span style=\"font-weight: 400;\">Different elements of graphic design, such as the font size, style, and colour, have a huge impact on the effective functioning of your website. Ensuring that your viewers can clearly read the content, the main navigation menus, CTAs, etc is essential. To maximize the level of readability, use contrast in your colours and fonts. Viewers will be able to gain maximum information from your site with the least efforts. Additionally, use resizable fonts on your website layout.</span>\n\n<span style=\"font-weight: 400;\">Use subtle colours for your text and background. This will enhance the comforts and experience of your viewers, whilst they are reading content on your website.</span>\n\n<span style=\"font-weight: 400;\">The layout should also be calibrated to adjust to a mobile’s interface. A responsive website will aid in increasing the comfort level of your viewers and spare the tedious efforts to scroll across the screen line by line. The page responsiveness for your textual content should be up to date as well.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Lack of H1 Headings or H2 Headings</b></span>\n\n<span style=\"font-weight: 400;\">Header Tags have to be included in your web pages. They are designed to draw the viewer’s attention towards the headings. The tags aid the search engines to find your website amongst the search results easily. This is accomplished by having helpful markers for bots to read and decipher the content of the page. If the bots are unable to do this, your pages might not even get indexed. For more information on indexability, check out <a href=\"https://vividreal.com/introduction-to-technical-seo/\">our article on technical SEO</a>.</span>\n\n<span style=\"font-weight: 400;\">The H1 and H2 headings allow your viewers to quickly scan the page to ensure the content matches their requirements. This will keep the users on the page for a longer duration and increases the chances of their conversion.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Missing Call to Actions</b></span>\n\n<span style=\"font-weight: 400;\">If your viewers do not know how to navigate through your web pages, you have to direct them. CTA buttons will help the viewers in this endeavour. Even though you are receiving a substantial amount of incoming traffic, if you are not able to fulfil your objectives, such as viewers buying your products or availing your services, then the traffic loses its value.</span>\n\n<span style=\"font-weight: 400;\">The most effective way of fulfilling the objective is by implementing and making your CTAs explicit. Your CTAs have to be vividly descriptive about what you want your viewers to do, what action to perform etc. This process is also known as conversion marketing. You can also apply a few conversion rate optimizations to improve your client onboarding process.</span>\n\n<span style=\"font-weight: 400;\">You have to follow through with your plans to make the viewer commit to a certain action.</span>\n\n<span style=\"color: #00ccff;\"><b>8. No easy access to contact information</b></span>\n\n<span style=\"font-weight: 400;\">The contact information has to be displayed on your web page in such a manner that your users are able to view it easily. Your final aim is to convert these prospects into customers. Ensure you make the experience as smooth and hassle-free as possible.</span>\n\n<span style=\"font-weight: 400;\">You can have a separate CTA in your drop-down menu which will direct your users to the page containing contact data. Including contact forms also enhances this process.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Your website is not secure</b></span>\n\n<span style=\"font-weight: 400;\">If a website does not have a valid HTTPs certificate, it is not secure. You require HTTPS certificates to be considered safe by browsers. In case this is not the case, viewers will receive messages in their browsers cautioning them that your website is unsafe.</span>\n\n<span style=\"font-weight: 400;\">HTTPS encrypts the data between your website and your user so that valuable information is not intercepted by cyber hackers, rendering your information secure and private.</span>\n\n<span style=\"font-weight: 400;\">Consult your current hosting provider to give recommendations regarding website security. Host providers regularly update their platforms. Ensure that your plugins, themes, and other website elements are kept up to date.</span>\n\n<span style=\"font-weight: 400;\">Ensure that you implement the necessary changes to make your site and platform secure. These efforts go a long way to increasing your website’s authenticity.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Lack of fresh and updated content</b></span>\n\n<span style=\"font-weight: 400;\">A website with outdated content will not appeal to viewers who are looking for specifics to fulfil their requirements. If their needs are not fulfilled, they will seek out another platform which will meet their requirements. </span>\n\n<span style=\"font-weight: 400;\">For example, if you publish a weekly column on your website, keep it running. Your column should not run out of fuel after a few weeks. </span>\n\n<span style=\"font-weight: 400;\">No one wants their brains to be filled with old news. Ensure that you regularly update the content on your website, be it a blog or a news section.</span>\n\n<span style=\"color: #00ccff;\"><b>To conclude...</b></span>\n\n<span style=\"font-weight: 400;\">The web design and layout impact your website’s performance tremendously. It’s crucial to inculcate the essential elements which will enhance your site and its constituents. By avoiding these simple yet common mistakes whilst planning your web design, you will witness considerable growth in your conversion rate and subsequent sales.</span>\n\n<span style=\"font-weight: 400;\">Stay ahead of your competition by following the best practices. It’s not very complicated, trust me. Just lookout for the mistakes on your website and bring in the necessary changes.</span>\n\n<span style=\"font-weight: 400;\">In case you\'re looking for appealing, responsive and functional designs for your website, feel free to contact </span><a href=\"https://vividreal.com/web-design/\"><span style=\"font-weight: 400;\">our team of web design experts.</span></a>', '10 Web Design Mistakes to Avoid', '', 'publish', 'closed', 'open', '', '10-web-design-mistakes-to-avoid', '', '', '2020-06-30 10:00:34', '2020-06-30 04:30:34', '', 0, 'https://vividreal.com/?p=8456', 0, 'post', '', 0),
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(8466, 8, '2020-06-10 12:54:57', '2020-06-10 07:24:57', '<span style=\"font-weight: 400;\">Every now and then Google rolls out an update for their search algorithm. This could be minor changes, that may only apply to certain regions. But the latest update which rolled out on May 7th, 2020 was one of their biggest in a long time. Let’s take a look at some of the biggest changes that have been observed so far.</span>\n\n<span style=\"font-weight: 400;\">Oh and if you’re worried about your website’s rank on any SERP, </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><b>talk to our SEO experts</b></a><span style=\"font-weight: 400;\">. We’d love to help!</span>\n\n<span style=\"font-weight: 400;\">The recent core update was not specific to any region, language or category of websites. It is one of Google’s “broad core upgrades” that rolls out every few months. It took around 2 weeks to complete, during which there was high volatility observed on search engine result page rankings especially between May 4 to 6th.</span>\n\n<span style=\"font-weight: 400;\">After Google search liaison tweeted that the update has been completed, many people complained that the new update was flawed. Many users reported results being clogged by different pages from the same website like Pinterest. Users even complained that the new update somehow favoured social websites like Pinterest, Reddit and others, causing them to outrank other websites with better content. A lot of these claims were tweeted with screenshots of proof. </span>\n\n<span style=\"font-weight: 400;\">It has also been reported that websites like Amazon have received a huge boost in rankings. Gym related websites have taken a fall into lower rankings.</span>\n\n<span style=\"font-weight: 400;\">By now, you must have noticed something. These changes in rankings feel like they’re somehow related to the fact that a lot of people around the world are stuck at home in quarantine. Google’s SERP is shown to favour social sites and online shopping sites. So did Google adjust rankings to favour quarantine? </span>\n\n<span style=\"font-weight: 400;\">You could say that the drastic changes in the online customer behaviour might have resulted in Google changing their algorithm in order to respond better to the changes. People’s online purchase behaviour has been drastically changed. This might be Google’s way of keeping its algorithm running fine through these changes. Nobody is really sure what exactly they’ve changed. It would, however, be a good idea to check if your website rankings have been affected or not. </span>\n\n<span style=\"font-weight: 400;\">To see if the update has affected your ranking, check your Google Analytics account. The traffic stats can give you a clue. If there’s lesser organic traffic than before, your site may have been adversely affected.</span>\n\n<span style=\"font-weight: 400;\">According to a report by SEMRush, the websites that were positively affected belonged to travel, health, real estate, pet, and the food and drink industry.</span>\n<h3><span style=\"color: #00ccff;\"><b>How do you ensure that your website isn\'t affected adversely by such updates?</b></span></h3>\n<span style=\"font-weight: 400;\">Well, Google considers user experience the top priority. The content on your website must be top-notch. But you could go way beyond just writing and posting new articles on your website. Here are some practices that have shown to really help with rankings even when Google brings about a change in their algorithm.</span>\n\n<span style=\"color: #00ccff;\"><b>Keep on improving old content</b></span>\n\n<span style=\"font-weight: 400;\">Make it a point to go back to your older pages, and to revise and update them. Conduct fact checks, and verify if the content is still accurate. If you feel like changing anything, go ahead. </span>\n\n<span style=\"font-weight: 400;\">You should also consider adding graphics if you think it will help people understand your content better. Anything from infographics, bar graphs, to illustrations can amplify the user experience of your website visitors. It goes without saying that Google’s algorithm has always loved lists, both ordered and unordered. You may even find your page appearing as a featured snippet if you’ve got lists on your pages.</span>\n\n<span style=\"color: #00ccff;\"><b>Be relevant</b></span>\n\n<span style=\"font-weight: 400;\">Articles on your website that aren’t relevant anymore can suffer whenever such core updates roll out. Make sure your content stays relevant. You also want to avoid words and phrases like \"last week\", \"in the previous month\" etc. These phrases will get outdated fast. You want your articles to be evergreen. Either mention the date or rewrite them.</span>\n\n<span style=\"color: #00ccff;\"><b>Add more content!</b></span>\n\n<span style=\"font-weight: 400;\">No, we\'re not talking about posting new content. It\'s a great idea to go back to your old articles and to add more to the content. Make them more detailed and rich with information. </span>\n\n<span style=\"font-weight: 400;\">Here’s something that can really help you rank higher. Search for the keywords you\'re trying to rank for and find out what the first 10 results are doing better than you, and then beat them at their own game. We know this is easier said than done but worry not, </span><a href=\"https://vividreal.com/content-solutions/\"><b>our content team is always here to help</b></a><b>.</b><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"color: #00ccff;\"><b>Brush up on your SEO practices</b></span>\n\n<span style=\"font-weight: 400;\">If your site has been affected by the core update, you must definitely start to take your SEO very seriously. Google themselves have mentioned that if your site has been affected by the core update, it might take another few months for your site to regain its old rank whenever another update rolls out. But this is only possible if you’ve been busy optimising your page for better rankings. So get working! </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><b>Talk to our SEO team</b></a><span style=\"font-weight: 400;\"> if you need any help.</span>\n\n<span style=\"font-weight: 400;\">This also means that if you like testing out changes for a short time, and then revert back if you’re not showing any short term results, you should consider giving yourself more time. At least till the next update rolls out. You may be doing the right things, but you’ll only see a major change after the next update happens.</span>\n\n<span style=\"color: #00ccff;\"><b>Thin content is big no!</b></span>\n\n<span style=\"font-weight: 400;\">Having pages with very little content gives you a better probability of losing ranks. I mean if you have the time and resource, you can fill your pages like Neil Patel does, with pages and pages of overflowing content. As long as the content is good, this is a good strategy. But if you can’t do that, at least aim for a decent word count. Many of the sites that were affected during the recent core update had multiple pages with thin content.</span>\n\n<span style=\"color: #00ccff;\"><b>Focus on off-page SEO</b></span>\n\n<span style=\"font-weight: 400;\">Off-page SEO is often overlooked. Having reputed websites linking back to your website is a sure way of securing your ranks even when Google rolls out these big algorithm changes. This can only be done by talking to the people who run those sites. Form connections, talk about your work. If your content is good and if you play your cards right, I don’t see why anyone wouldn’t link to it.</span>\n\n<span style=\"font-weight: 400;\">We also suggest giving our </span><a href=\"https://vividreal.com/introduction-to-technical-seo/\"><b>article on Technical SEO</b></a><span style=\"font-weight: 400;\"> a quick read.</span>\n\n<span style=\"font-weight: 400;\">With many more updates to Google’s algorithm on its way, make sure that your rankings are not affected by investing in SEO. Our experienced SEO team can help you with this. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><b>Talk to our SEO experts</b></a><span style=\"font-weight: 400;\"> and let’s get your website on the front page!</span>', 'Google\'s May 2020 Core Update and Why it Matters', '', 'publish', 'closed', 'open', '', 'googles-may-2020-core-update-and-why-it-matters', '', '', '2020-06-10 12:54:57', '2020-06-10 07:24:57', '', 0, 'https://vividreal.com/?p=8466', 0, 'post', '', 0),
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(8668, 7, '2020-06-23 15:38:12', '2020-06-23 10:08:12', '<span style=\"font-weight: 500;\">Accessibility is one aspect of website growth that determines the limits to which a person could consume your website content. It even has the capability to keep a section of potential website users away from the website. </span>\n\n<span style=\"font-weight: 500;\">People would leave your website if they don’t find it convenient to use. As a website owner, you wouldn’t be interested in losing your potential website visitor. You need to find ways to consider and accommodate the interests of people with diverse preferences, traits, and disabilities. The websites built addressing common users\' concerns attract every possible prospect of your brand/business without missing out on any of them. </span>\n\n<span style=\"font-weight: 500;\">We can help you if you’re dealing with accessibility issues for your website. We have a dedicated team of developers to fix such issues. Feel free to <a href=\"https://vividreal.com/web-development/\">connect our web development team if you require any kind of assistance</a>.</span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be discussing 10 ways to make your website more accessible. Read on to find them out. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Use Heading Tags &amp; Structure Content Correctly</b></span>\n\n<span style=\"font-weight: 500;\">One best way to make your website accessible to the users is to structure the website content by using the heading tags (&lt;h1&gt;, &lt;h2&gt;, etc.) appropriately. Structuring the content using heading tags will make your content much easier to comprehend since it’s well-organized. This allows breaking up a long web page into logical subsections with headings. It allows users to jump to the sections they’re interested in with ease.</span>\n\n<span style=\"font-weight: 500;\">Most of the time, inappropriate use of heading tags confuse your website screen readers. Instead of picking up a header that looks good visually, adhere to the correct order of headings, and create a separate CSS class to style your text. </span>\n\n<span style=\"font-weight: 500;\">You can set the &lt;h1&gt; tag for the main heading on a page. And, use other tags for indicating subheadings. Meanwhile, remember to use only a single &lt;h1&gt; tag on the webpage. Also, avoid using a &lt;h1&gt; for anything other than the title of the website and the title of individual pages.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Alt Text for Images</b></span>\n\n<span style=\"font-weight: 500;\">The purpose of alt text is to describe what the image is about. It also acts as the “alternative text” for an image if it fails to load. At times the website users read the alt text to understand the picture more.</span>\n\n<span style=\"font-weight: 500;\">Using alt text is important for informative images like infographics, it helps users understand what the image stands for from a single line of text. But, while placing an image solely for the purpose of decoration inside your website, you can leave the alt text empty. </span>\n\n<span style=\"font-weight: 500;\">It can aid people using screen readers and speech input software, or people browsing speech-enabled websites.</span>\n\n<span style=\"font-weight: 500;\">Not just that, using alt text is an advantage in the SEO perspective as well. Since Google crawlers can’t read images, the relevance of that particular image on your website will go unnoticed. You can turn this valuable resource to be noticed by the crawlers using alt text for them. Since crawlers read alt text, you can use it to convey the meaning of the image as well as include keywords in them wherever it makes sense. This eventually helps in the website ranking process.   </span>\n\n<span style=\"color: #00ccff;\"><b>3. Colours</b></span>\n\n<span style=\"font-weight: 500;\">To develop a website accessible to all, you need to consider the challenges your website viewers could possibly face. There could be partially colour blind people trying to view your website. </span>\n\n<span style=\"font-weight: 500;\">Colours should be used in such a way that website visitors find it easy to distinguish between various elements on the page. Create them in such a way that the text stands out against the background. Also, the colour combinations used should be in such a way that people with learning disabilities understand.  </span>\n\n<span style=\"font-weight: 500;\">To ensure these, use other visual indicators, such as an asterisk or question mark; you can use any form of visual separator (whitespace or borders) in between to distinguish blocks of content from one another. Use the tools available online to find and test colour combinations instead of experimenting with odd colours. </span>\n\n<span style=\"color: #00ccff;\"><b>4. Properly Designed Forms for Accessibility</b></span>\n\n<span style=\"font-weight: 500;\">You must have encountered ambiguity at least once when you were filling forms online. These could happen when the fields are not labelled appropriately, or when uncertainty exists in peoples’ minds about the type of content that should be entered into a form field.</span>\n\n<span style=\"font-weight: 500;\">These occurrences seriously affect the site’s accessibility and may even lead to the user bouncing back from your site without completing the task they came for.</span>\n\n<span style=\"font-weight: 500;\">To bring in more clarity to your forms, include a well-positioned &amp; descriptive label for each field in your form. Use the &lt;label&gt; tag and associate the label text with the form field. And carefully place the labels adjacent to the respective fields. </span>\n\n<span style=\"font-weight: 500;\">The tab order is important while designing the website content. It should be organized to form a visual order. This is important to ensure that a person can go through all tabs in the form and fill out all the fields before getting to the \"Submit\" button. Otherwise, they would be struggling to submit the form without realizing that additional fields that existed. </span>\n\n<span style=\"font-weight: 500;\">You can improve the forms by categorizing the information and help users keep track of progress. For example, group fields like \"Full Name\" and \"Date of Birth\" under  \"Personal Information”. If your website runs on WordPress, use plugins like Caldera Forms. </span>\n\n<span style=\"color: #00ccff;\"><b>5. Tables for Tabular Data</b></span>\n\n<span style=\"font-weight: 500;\">Strictly stick to using tables only while dealing with displaying data. Do not use tables for displaying layouts, lists, or anything else. This is because tables distract users from the actual content. It is much easier for all users, including those using assistive technology, to parse a large amount of data using tables. Simplify the table and organize data using proper headers for rows and columns (since it helps explain the relationships between the cells better).</span>\n\n<span style=\"font-weight: 500;\">Identify relationships between the cells using the \"scope\" attribute in HTML if your website has a complex table, and further simplify the table. As mentioned before, use tables only when necessary, i.e, for displaying a set of data that is best interpreted in a table format; otherwise, it could confuse people reading the content on the website as well as devices with the same purpose.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Make Dynamic Content Accessible</b></span>\n\n<span style=\"font-weight: 500;\">Websites can have dynamic content, such as screen overlays, lightboxes, in-page updates, pop-ups, and modal dialogues. These contents still need to be maintained accessible to readers and devices when it updates dynamically. </span>\n\n<span style=\"font-weight: 500;\">At times, keyboard users get confused with page overlays, while some readers will only ‘read’ the site as it appears when it first loads. There are times when video players auto-play videos, distracting the user. Users with magnification software might be zoomed in on the wrong section of the page. These are some possible issues that could arise with the use of dynamic content.</span>\n\n<span style=\"font-weight: 500;\">You can enable control of video players using the keyboard on your website instead of auto-playing them. You could improve the user experience of people with hearing impairment by captioning &amp; transcribing the video. Include alt text for all the videos in the slideshow, and enable its navigation via keyboards. Test the widgets used on the website for its accessibility. </span>\n\n<span style=\"font-weight: 500;\">The next approach to improving the accessibility of dynamic fields is to use ARIA (Accessible Rich Internet Applications) landmarks. With ARIA landmarks, you can tag dynamic content as a “live region” and thereby help people and the devices reading your website content deal with its dynamic nature. Now, it’s easier to skip to other sections depending on the users’ interests. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Use Resizable Text </b></span>\n\n<span style=\"font-weight: 500;\">People using your website could be very diverse. They could be dealing with different kinds of difficulties. The people facing any kind of visual impairments would find it inconvenient reading through your website. Such occurrences can be avoided by enabling users to resize text. So, build your website to accommodate the resize feature to make it comfortable for users to interact with your site.</span>\n\n<span style=\"font-weight: 500;\">Avoid using absolute units, such as specifying text size using pixels. You may use relative sizes, which enable the text to scale depending on other content and screen size instead of that. Enable user scalability so that you can resize the text content on the website.</span>\n\n<span style=\"font-weight: 500;\">Check your font sizes thoroughly by increasing the zoom level in your own browser. If it becomes difficult to read when zoomed in, it means that you need to switch to resizable fonts.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Use Skip Navigation</b></span>\n\n<span style=\"font-weight: 500;\">Most of the time, website readers find it difficult to get to the piece of information for which they came searching for. This happens often in long blogs where a lot of information would be mentioned together and people will be struggling to get the information that they require.</span>\n\n<span style=\"font-weight: 500;\">You can save their time from scrolling the whole HTML document top to bottom by using the Skip navigation feature. In this, the reader can skip the long content and straightaway jump to a section that contains the information that they’re interested in, by simply clicking on a link placed above-the-fold (basically on top of the page). </span>\n\n<span style=\"font-weight: 500;\">This can be done by placing a small line of code in the HTML document right above the unordered list. Use this feature on your website, especially on your blog article pages to help readers easily pick up each point.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Keyboard Friendly</b></span>\n\n<span style=\"font-weight: 500;\">As mentioned earlier in this article, some people face different kinds of disabilities or inconveniences. People facing mobility disabilities, including repetitive stress injuries might find it difficult to use a mouse or trackpad. And hence, these people will solely depend on their keyboard for accessing and navigating through your website. </span>\n\n<span style=\"font-weight: 500;\">Now, your job is to construct the website with the tabs placed in the order that matches the visual order so that these users can logically navigate through site content. Break long content into short sections and use links to skip navigation. This aids keyboard-only users to skip to relevant portions of the page without having to negotiate through other content.</span>\n\n<span style=\"font-weight: 500;\">Build your website such a way that keyboard-only users can access all pages, links, content, buttons, forms, and so on. Focus on ensuring that all web content and navigation can be accessed using the Tab key. Maybe you can try to navigate your website solely using a keyboard, and test if it’s a keyboard-only-user compatible one. And if you find it difficult, you can pinpoint those issues and address them. </span>\n\n<span style=\"color: #00ccff;\"><b>10. Use Meaningful and Descriptive Links</b></span>\n\n<span style=\"font-weight: 500;\">Most website builders often don’t bother about properly describing where the link directs on the website. For instance, solely writing “Click Here” is ineffective and meaningless. People won’t really feel like clicking on that link. Instead, tell them why they should be clicking on it. </span>\n\n<span style=\"font-weight: 500;\">For example, to direct page visitors to your website’s “Services” page, </span>\n\n<span style=\"font-weight: 500;\">Avoid this: “<a href=\"https://vividreal.com/web-development/\">Click here</a> to view services.”</span>\n\n<span style=\"font-weight: 500;\">Try using this: “To know more about the services that we provide, read our <a href=\"https://vividreal.com/web-development/\">Services</a> page.” </span>\n\n<span style=\"font-weight: 500;\">Using meaningful and descriptive links makes it convenient for visually-impaired users to navigate through the website. Also, descriptive text properly explains the context of links to the individual users as well as devices. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">The whole purpose of making your website accessible is to drive as many people as possible into the website and thereby grow the whole brand. Take time and identify your website’s shortcomings in terms of its design and content. Tackle each of them and optimize the site for accessibility. </span>\n\n<span style=\"font-weight: 500;\">Choose a content management system that supports accessibility as well as fit to your requirements. Place interactive elements, information such as hyperlinks, and user interface controls above the fold. </span>\n\n<span style=\"font-weight: 500;\">If you’re still struggling to turn your website into an accessible one, feel free to connect with us. <a href=\"https://vividreal.com/web-development/\">Our team of experts will be glad to help you out!</a></span>', '10 Ways to Make Your Site More Accessible', '', 'publish', 'closed', 'open', '', '10-ways-to-make-your-site-more-accessible', '', '', '2020-06-23 15:38:12', '2020-06-23 10:08:12', '', 0, 'https://vividreal.com/?p=8668', 0, 'post', '', 0),
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(8690, 7, '2020-06-29 11:08:35', '2020-06-29 05:38:35', '<span style=\"font-weight: 400;\">Google makes periodical changes to its algorithm. One of these updates happened in May 2020. Check out our article on </span><a href=\"https://vividreal.com/googles-may-2020-core-update-and-why-it-matters/\"><span style=\"font-weight: 400;\">Google’s Core Update (May 2020)</span></a><span style=\"font-weight: 400;\">. There is also some news going around about further changes to the algorithm that can be expected soon.</span>\n\n<span style=\"font-weight: 400;\">Google recently announced that Page Experience will also be a ranking factor for SERPs. What is Page Experience? How is this measured? What can you do to ensure your rankings don’t tank? Keep reading to find out.</span>\n\n<span style=\"font-weight: 400;\">Oh, and if you’re looking to get your website to the top of the SERPs, our SEO team will be more than happy to help. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><b>Talk to our SEO experts here</b></a><b>.</b>\n\n<span style=\"font-weight: 400;\">Have you ever visited a website on your phone and tried to tap on something, when the page layout abruptly shifts, causing you to tap elsewhere? This has happened far too many times with me, and it is an annoyance that many of us have been putting up with for far too long. Luckily for us, Google is now taking page experience more seriously than ever. Aforementioned problems and other similar issues that affect the user experience will start affecting page rankings pretty soon. </span>\n\n<span style=\"font-weight: 400;\">This update makes sure that the top ranking sites do not have problems that will cause users to have a bad experience.</span>\n\n<span style=\"font-weight: 400;\">According to Google, the page experience signal will measure aspects of how users perceive the experience of interacting with different web pages. Optimizing to ensure a better page experience will ensure that web pages meet users expectations. This will provide them with delightful web experience, especially on mobile devices. This will ultimately be better for online businesses as well since a happy customer is more likely to convert.</span>\n\n<span style=\"color: #00ccff;\"><b>How do you even measure user experience?</b></span>\n\n<span style=\"font-weight: 400;\">Well, it’s much simpler than you think. Core Web Vitals are user-centred metrics that measure the experience of a user on a web page. They measure 3 important things that affect user experience:  </span><b>load time, interactivity, and stability of content.</b><span style=\"font-weight: 400;\"> </span>\n\n<span style=\"font-weight: 400;\">Google is combining data from Core Web Vitals with the existing Search signals for page experience, to provide an all-round better user experience. </span>\n\n<span style=\"color: #00ccff;\"><b>Advantages</b></span>\n\n<span style=\"font-weight: 400;\">Better page experience translates to more engagement. Bad page experience can frustrate users and cause them to exit the page without taking any action. Think of it as entering a store. If the store owners are pleasant and helpful, you’re more likely to buy something. With this update, Google aims to make websites more accessible, and also reward people who work on creating a better user experience for their website visitors. </span>\n\n<span style=\"font-weight: 400;\">To make things easy, Lighthouse and PageSpeed Insights will now show Core Web Vitals data. Google Search Console also provides a dedicated report to help website owners to find areas to improve in. </span>\n\n<span style=\"font-weight: 400;\">However, don’t be mistaken. Content is still king. Google still considers in-depth relevant content a priority above everything else. If multiple pages have similar content, then page experience will play a bigger role in SERP ranking.</span>\n\n<span style=\"font-weight: 400;\">Google is also planning on bringing changes to the Top Stories results on mobile devices. AMP pages may occupy this spot for now. In time, AMP will no longer be necessary for pages to appear as Top Stories. Any page can do so as long as they meet a few guidelines. But that’s a topic for another day. Subscribe to our newsletter so that you don’t miss out.</span>\n\n<span style=\"font-weight: 400;\">Let’s talk about the three things that determine page experience:</span>\n\n<span style=\"color: #00ccff;\"><b>LCP: Largest Contentful Paint</b></span>\n\n<span style=\"font-weight: 400;\">One of the most common factors that contribute to bad user experience is how long it takes a user to see any content rendered to the screen. </span><b>Largest Contentful Paint</b><span style=\"font-weight: 400;\"> measures the loading performance of the web pages. If LCP occurs within </span><b>2.5 seconds</b><span style=\"font-weight: 400;\"> of when the page starts loading, it is considered okay. Anything more than that is bad. It’s best to try and keep it under 1 second.</span>\n\n<span style=\"font-weight: 400;\">Poor LCP time can occur due to:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slow server response times</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Render-blocking JavaScript 7 CSS</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slow resource load times</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Client-side rendering</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>FID: First Input Delay</b></span>\n\n<span style=\"font-weight: 400;\">Then comes issues like being unable to interact with the website. </span><b>First Input Delay</b><span style=\"font-weight: 400;\"> measures interactivity. It is a metric that captures a user\'s first impression of a site\'s interactivity and responsiveness. </span>\n\n<span style=\"font-weight: 400;\">FID measures the time from when a user interacts with the page for the first time to the time when the browser can respond. Real user interaction is required to measure the response delay. Keep your FID </span><b>less than 100 milliseconds.</b><span style=\"font-weight: 400;\"> Heavy JavaScript execution can cause poor FID.</span>\n\n<span style=\"color: #00ccff;\"><b>CLS: Cumulative Layout Shift</b></span>\n\n<b>Cumulative Layout Shift</b><span style=\"font-weight: 400;\"> measures the visual stability of the web page. A good CLS means a value of less than 0.1. This is to prevent users from tapping on unwanted elements whenever the page shifts as it loads. I’m sure you must have experienced this at some point. </span>\n\n<span style=\"font-weight: 400;\">A few different things that can cause poor CLS are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads, embeds, iframes without dimensions</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images without dimensions.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamically injected content</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web fonts that cause Flash of Invisible Text and Flash of Unstyled Text and more.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">This table should summarise the values you should be aiming for:</span>\n\n<img class=\"aligncenter wp-image-8740\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/table-1024x274.png\" alt=\"\" width=\"450\" height=\"121\" />\n\n<span style=\"font-weight: 400;\">Addressing the above issues and keeping a close eye on your Google Search Console to ensure that your web pages are optimised to give visitors a good experience will be key to improving your SERP rankings someday soon. You should already start working on these things if you already haven’t. We have. ;) </span>\n\n<span style=\"font-weight: 400;\">As always, if you need a hand with anything related to SEO, our team of experts are what you need. </span><a href=\"https://vividreal.com/hire-seo-gurus/\"><span style=\"font-weight: 400;\">Talk to our SEO experts here!</span></a>', 'Google Page Experience and Why You Shouldn\'t Ignore It', '', 'publish', 'closed', 'open', '', 'google-page-experience-and-why-you-shouldnt-ignore-it', '', '', '2020-06-29 11:08:35', '2020-06-29 05:38:35', '', 0, 'https://vividreal.com/?p=8690', 0, 'post', '', 0),
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(8709, 7, '2020-06-29 14:44:19', '2020-06-29 09:14:19', '<span style=\"font-weight: 500;\">One of the easiest and feasible ways to grow your brand name organically is to invest time in building your social media profile. Working on your social media platforms ultimately yields conversions. It has other benefits too. </span>\n\n<span style=\"font-weight: 500;\">An active social media presence is a way of telling people that your “brand” exists. Showing up constantly ensures that you are out there ready to take up any conversation which your customers/prospects throw at you. And this strengthens the brand name.</span>\n\nIf you think you require any professional assistance for creating a killer social media brand image for your business, <a href=\"https://vividreal.com/social-media-marketing/\">our social media marketing team would be happy to help you out!</a>\n\n<span style=\"color: #00ccff;\"><b>Figure Out Your Right Audience</b></span>\n\n<span style=\"font-weight: 500;\">You might have great content with all the elements required to catch the viewer’s attention. Yet somehow there\'s no proper outcome from your social media platforms.</span>\n\n<span style=\"font-weight: 500;\">This condition has only one reason, the lack of right audience following your content. The people who are interested in what you have got to offer are your “right audience”.</span>\n\n<span style=\"font-weight: 500;\">It is important to understand that not all are your audience! Take time and figure out who can be your potential audience. Study buyer personas to identify their challenges and find brands that they are following in various social media platforms.</span>\n\n<span style=\"color: #00ccff;\"><b>Use a Friendly Approach</b></span>\n\n<span style=\"font-weight: 500;\">Most of the time, brands present themselves on social media platforms as mere robots, which is not appreciated by the public. Your brand’s social media profile should have a personality. Even in the way things/posts are put out should speak about the brand and what it stands for.</span>\n\n<span style=\"font-weight: 500;\">Social media is the only space to connect and engage directly with your prospects (not always, but most of the time), so make the best use of it. Ensure that your followers get a personalized reply for comments posted by them, and crack jokes with them. You can use emojis to show emotions and even share fun office team photos. Moreover, give your social media profiles a human touch to make it more relatable for the prospect.</span>\n\n<span style=\"color: #00ccff;\"><b>Have a Plan/Schedule</b></span>\n\n<span style=\"font-weight: 500;\">Scheduling content can help your brand’s social media growth go a long way. Just like keeping up with a timetable makes a person organized, a schedule will help you post on social media regularly. Showing up consistently will drive the right audience into your social media platforms.</span>\n\n<span style=\"font-weight: 500;\">Create a calendar mentioning when to post, where to post, and the frequency at which you post. Choose the times when people engage the most in social media, say weekday evenings, weekends, or on holiday. Post your product on a platform considering the people using it; suppose you sell a professional learning course, then it would be ideal to post about it on a platform having professionals, say LinkedIn rather than Snapchat. Depending on the platforms and their popularity among people, decide the number of posts to be published.</span>\n\n<span style=\"font-weight: 500;\">Under each post, use a checklist to ensure the content descriptions are not being repeated, if the post intends to engage with people or is it just an informational post, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>Do Not Automate it</b></span>\n\n<span style=\"font-weight: 500;\">Automating your social media platforms may seem an easy option, but it can appear insincere to people. People use social media to communicate with your brand directly so that they don’t have to follow a long procedure to reach you to share their concerns. It’s fair that they expect a personalized approach here, rather than an automated one. Dealing with your customers/prospects is crucial because what they receive from your end determines whether they should come back to you in the future or not. So, be careful while you blindly trust automation in your social media platforms!</span>\n\n<span style=\"color: #00ccff;\"><b>Give a Solution to Their Problem</b></span>\n\n<span style=\"font-weight: 500;\">The ultimate goal is conversion/sale. But if it directly reflects on your social media platforms, then using them is of no use to us. Any social media platforms that are used for your brand shouldn’t look like an “eCommerce website”. </span>\n\n<span style=\"font-weight: 500;\">These platforms should be used to address the customer’s concerns and problems. Engage with the people and suggest your product as a solution to their problem. </span>\n\n<span style=\"font-weight: 500;\">It is also important to respond to them promptly. If a common query exists amongst your product/service user community, show up with a well-suited answer to it.</span>\n\n<span style=\"font-weight: 500;\">Suppose a feature offered by your product isn’t working and the customers raised a query about it, you can explain steps to troubleshoot so that the customer\'s problem is solved.</span>\n\n<span style=\"font-weight: 500;\">Responding to the prospects publicly brings in a sense of trust in them about your brand and makes you a responsible brand in their perspective.</span>\n\n<span style=\"color: #00ccff;\"><b>Optimize to an Engagement Friendly Account</b></span>\n\n<span style=\"font-weight: 500;\">Engage with your prospect in all possible ways; not just with the posts, not just with the comments, use images, keywords, hashtags and fill out all those fields talking about your account information.</span>\n\n<span style=\"font-weight: 500;\">Use your Instagram bio’s to link to promotions, use Instagram stories and their “Swipe up” feature for the same. Create a hashtag for your brand and products, use them in all the posts possible. Mention/tag (@someperson) people or organizations wherever possible within your brand’s profile. You can mention popular accounts related to your industry. <a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">Here\'s a great article on everything you need to know about growing your Instagram page.</a></span>\n\n<span style=\"color: #00ccff;\"><b>Use Visual Elements</b></span>\n\n<span style=\"font-weight: 500;\">Visual elements always represent a better picture of the product/service you sell. Image-based social media platform like Instagram is booming because of the same reason. Use Instagram feeds and posts to engage with people.</span>\n\n<span style=\"font-weight: 500;\">Going live on Instagram and Facebook offers a high engagement rate and this can show the brand’s personality to the public. Even in Twitter, images and videos get the most number of shares rather than text-based posts.</span>\n\n<span style=\"font-weight: 500;\">It doesn’t have to be formal, you can post behind the scenes photos and images, team photos or videos, customer photos or even photos of events.</span>\n\n<span style=\"font-weight: 500;\">Use the social platforms in such a way that it speaks for itself rather than directly promoting their product. For example, the Google Pixel’s Instagram wall only posts the images of pictures taken on the Pixel phone rather than posting about the product.</span>\n\n<img class=\"size-full wp-image-8710 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/1.B7-1.jpg\" alt=\"Advanced Tips to Build Your Social Media Brand\" width=\"924\" height=\"526\" /><span style=\"font-weight: 500;\">One easy and feasible way to grow your brand name organically is to invest time in building your social media profile. Working on your social media platforms ultimately yields conversions. </span>\n\n<span style=\"color: #00ccff;\"><b>Cross-Promotion</b></span>\n\n<span style=\"font-weight: 500;\">Facebook, Instagram, Twitter, or Pinterest feeds might be spaces where you work on so much to grow your brand. It is ideal to </span><span style=\"font-weight: 500;\">integrate all the social media platforms that your brand uses on the brand’s website. Now, this creates a space where all the social media platforms can be accessed easily.</span>\n\n<span style=\"color: #00ccff;\"><b>Active Presence</b></span>\n\n<span style=\"font-weight: 500;\">People will not prefer to follow inactive social media handles, moreover, people tend to unfollow handles if they have been inactive for a while. You need to consistently put out unique content for your viewers and engage them.</span>\n\n<span style=\"font-weight: 500;\">You may not be able to perform consistently on all your social media platforms. In that case, it is better to prioritize the one which yields you better results and then work on them primarily rather than juggling with all the platforms.</span>\n\n<span style=\"font-weight: 500;\">Repurpose your own content if you think you are running out of them. </span><span style=\"font-weight: 500;\">This shouldn’t be considered as a time-consuming task, it is something that can be easily implemented if you can make use of a content schedule calendar mentioned above.  Also, make efforts to answer customer queries regularly.</span>\n\n<span style=\"color: #00ccff;\"><b>Catchup with Trends</b></span>\n\n<span style=\"font-weight: 500;\">Put out content that is based on any social media challenges, breaking news, popular hashtag or latest memes. All of these may not have any direct relation with your product/service. But you can always bring in any of these elements into your posts.</span>\n\n<span style=\"font-weight: 500;\">For example, Amul, India’s largest dairy products maker, always has something to post on their Instagram wall based on trends going around the world.</span>\n\n<img class=\"size-full wp-image-8711 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/2.B7-1.jpg\" alt=\"Advanced Tips to Build Your Social Media Brand\" width=\"924\" height=\"526\" />\n\n<span style=\"color: #00ccff;\"><b>Influencer Marketing</b></span>\n\n<span style=\"font-weight: 500;\">Make use of <a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\">influencer marketing</a>. It’s widely being used these days because of its capacity to bring in huge ROI. Influencers possess a set of dedicated followers who trust in their credibility. The followers feel that whatever the influencer supports or moreover promotes is genuine. It is a very feasible method to invest in a social media influencer, they can help you make your brand name familiar to a lot of people.</span>\n\n<span style=\"color: #00ccff;\"><b>Create Content that Matters to People</b></span>\n\n<span style=\"font-weight: 500;\">Putting out random content that makes no sense to common people is useless, you may rather not put it. Take time and think about the value your brand/product/service can provide to the people and then curate content. Unique content can help you build your brand name and value. Writing an <a href=\"https://vividreal.com/facebook-instant-articles/\">instant article on Facebook</a> would be a great idea.  Also, remember to present it with interactive infographics or videos. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">There is no single hack to build your social media brand in the blink of an eye. It takes time and strategic planning to establish a brand name in social media. But these aren’t difficult, they are achievable goals with proper planning.</span>\n\n<span style=\"font-weight: 500;\">The way you approach people with your social media content should make sense to them. Put out content that they care about rather than simply pitching your product.</span>\n\n<span style=\"font-weight: 500;\">Always @mention people/organization/account to refer/tag them on your social media post. They can be common people who asked you a question, reply to them by @mentioning them.</span>\n\n<span style=\"font-weight: 500;\">Use <a href=\"https://vividreal.com/the-best-social-media-marketing-tools/\">social media marketing &amp; performance monitoring tools</a>. Use inbuilt analytics tools to derive insights from them.</span>\n\n<span style=\"font-weight: 500;\">Set your goals suiting your scale of business. If you are a small scale business owner, you’ll likely need to concentrate on local demographics and engage better with them. If you own a startup, it’s ideal to build awareness through your content about your product and generate leads. And, if you want to build a social media brand for a large scale company, then use the platforms to provide timely customer service and build customer loyalty.</span>\n\n<span style=\"font-weight: 500;\">Finally, remember social media is a free platform, and you can exploit it like your other counterparts regardless of the budget they might possess. So, make the best out of it using our suggestions. Or you can simply connect with us, <a href=\"https://vividreal.com/social-media-marketing/\">we\'ve got a team of social media marketing experts to help you out!</a></span>', 'Advanced Tips to Build Your Social Media Brand', '', 'publish', 'closed', 'open', '', 'advanced-tips-to-build-your-social-media-brand', '', '', '2020-06-29 14:44:19', '2020-06-29 09:14:19', '', 0, 'https://vividreal.com/?p=8709', 0, 'post', '', 0),
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(8717, 7, '2020-06-30 17:27:47', '2020-06-30 11:57:47', '<span style=\"font-weight: 500;\">A logo is that important element of your business that lets people identify and distinguish you. Its purpose is to represent the company as well as its values in a miniature form. </span>\n\n<span style=\"font-weight: 500;\">A professional logo is an investment rather than </span><span style=\"font-weight: 500;\">simply an image to fill up space on your business card or letterhead. </span>\n\n<span style=\"font-weight: 500;\">People often go for a DIY logo thinking that they\'ll save a lot of time and money. This shortcut of avoiding a professional logo designer can cost you more in the longer run. But, worry not, you can count on us if you require any professional help. We\'ve got a<a href=\"https://vividreal.com/branding-solutions/\"> team of expert brand strategists and designers </a>to help you out!</span>\n\nHere\'s why logo designing should be done by a professional who knows that they\'re doing.\n\n<span style=\"color: #00ccff;\"><b>Branding</b></span>\n\n<span style=\"font-weight: 500;\">A logo is an important element of your business, it represents the personality of your brand. You use them everywhere, on social media, on printed marketing materials, on office buildings, on business cards, on company vehicles, and more. This requires your logo to be unique.</span>\n\n<span style=\"font-weight: 500;\">For example, our client, <a href=\"https://pedrr.org/\">PEDRR</a> (Partnership for Environment and Disaster Risk Reduction) is an organization aimed to promote and scale-up implementation of Ecosystem-based Disaster Risk Reduction. Their logo speaks about the global alliance of UN agencies, NGOs and specialist institutes together in holding up the idea of eco-friendly solutions. This is the logo we had designed for them. Even their website was designed and developed by the people here at Vividreal.</span>\n\n<img class=\" wp-image-8718 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/06/pedrr.jpg\" alt=\"The Dangers of DIY Logo Design-Branding Example\" width=\"500\" height=\"284\" />\n\n<span style=\"font-weight: 500;\">A logo is the first thing that someone notices about your brand, which means the logo should reflect the company’s identity and what it intends to communicate with its audience.</span>\n\n<span style=\"color: #00ccff;\"><b>Company Values</b></span>\n\n<span style=\"font-weight: 500;\">The logo should have an element that speaks about the values that the company holds up. Suppose you are running a cafe that uses only organic-pesticide free, farm-fresh products. Your logo can include elements that represent concern and compassion to living beings and the world.</span>\n\n<span style=\"font-weight: 500;\">The basic idea behind this is to have an understanding of your target audience while the logo is being designed. And that is exactly why hiring a professional logo maker is advised because they have a deeper </span><span style=\"font-weight: 500;\">understanding of your industry and product. </span>\n\n<span style=\"font-weight: 500;\">For example, Hope for African Children Initiative (HACI) is a non-profit organization to protect the health interests of the poorest and vulnerable children in the world. Their logo communicates the value they wish to deliver to the world.</span>\n\n<img class=\" wp-image-8719 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/06/Hope-for-african-child-initiative.jpg\" alt=\"The Dangers of DIY Logo Design-Company Values Example\" width=\"493\" height=\"280\" />\n\n<span style=\"color: #00ccff;\"><b>Logo Ending up Being Unprofessional</b></span>\n\n<span style=\"font-weight: 500;\">Most DIY logos can end up being an amateurish one. You may possess artistic skills and would probably think of giving it a try. But designing a logo also has a technical side to it. </span>\n\n<span style=\"font-weight: 500;\">Using royalty-free elements available online can make the logo look unfinished or unstable. The free resources available from the web are accessible to all, so you can’t blame anyone when these are used by someone else too. This destroys the uniqueness of your logo.</span>\n\n<span style=\"font-weight: 500;\">For example, you made a logo using a royalty-free vector available online just because you like it so much. If it’s such a likeable vector, most people would be using them for their blogs, slides, websites and other public platforms. Now, the uniqueness of your brand logo is lost and people may not recognize your brand as a credible one.</span>\n\n<span style=\"color: #00ccff;\"><b>Colour and Font Choices</b></span>\n\n<span style=\"font-weight: 500;\">The next common mistake that DIY logo creators make is choosing the wrong colour combination and font styles. Most people who attempt to make a logo choose colours of their personal choice rather than thinking any further. But the fact is that each colour is said to have a personality, each reflects a thought or an idea. A lot of theory and consideration is there behind every successful logo.</span>\n\n<span style=\"font-weight: 500;\">The colours used to create the logo should have some associations with the idea behind the company. Also, people recognize brands based on their logo colours. For instance, blue is a colour used by a lot of popular brands because it represents confidence, calmness, and credibility. And that is the reason why it is used by banks and insurance companies. </span>\n\n<img class=\" wp-image-8720 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/set1-1.jpg\" alt=\"The Dangers of DIY Logo Design-Colours with a Message\" width=\"540\" height=\"308\" />\n\n<span style=\"font-weight: 500;\">The colour red portrays power, energy, and excitement; for the same reason brands like Coca-Cola stick on to red colour regardless of the number of times they have altered their logo.</span>\n\n<img class=\" wp-image-8721 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/06/set2.jpg\" alt=\"The Dangers of DIY Logo Design-Colours with a Message Red\" width=\"540\" height=\"308\" />\n\n<span style=\"font-weight: 500;\">Use fonts that complement your logo design. Also, using too many font styles under a single logo looks odd and highly unprofessional.</span>\n\n<span style=\"color: #00ccff;\"><b>Convey a Message</b></span>\n\n<span style=\"font-weight: 500;\">Professional logo designers have a clear understanding of design fundamentals, colour combos, ratios, grids, and typography. They know how to design a logo that has an optimistic first impression on people. They can easily differentiate between the minute elements that people appreciate and dislike.</span>\n\n<span style=\"font-weight: 500;\">DIY logos are risky since they may communicate the wrong messages to your audience. Often, small scale companies think that they can start with a self-designed logo and then hire a professional designer once they become established. But, they fail to understand the fact that the first impression is the best. It’s always better to start with a professionally designed logo rather than a logo designed by you.</span>\n\n<span style=\"font-weight: 500;\">For instance, Amazon, the world-famous eCommerce giant has a yellow arrow on its logo pointing from the letter “a” to the letter “z”. They wish to convey the message that they sell everything from a to z. Also, the arrow represents the smile with a dimple (the arrowhead!). It symbolizes the happiness felt by people choosing to buy from Amazon.</span>\n\n<img class=\" wp-image-8722 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/amazon.jpg\" alt=\"The Dangers of DIY Logo Design-Logo that Conveys a Message\" width=\"500\" height=\"285\" />\n\n<span style=\"color: #00ccff;\"><b>Versatility</b></span>\n\n<span style=\"font-weight: 500;\">A logo is an element that represents the brand in various visual media platforms because it’s something that the brain can process quickly. Most brands design their websites,  social media platforms, marketing advertisements, etc deriving elements from their logo.</span>\n\n<span style=\"font-weight: 500;\">A logo is made considering its versatility, i.e, creating it in such a way that it doesn’t look odd when its size is scaled down on a business card or on the Twitter feed. Not just that, there might come instances where there is a need for a scaled-up version of your logo; your logo should be ready to use even for this requirement.  A logo becomes versatile when it is compatible to use anywhere.</span>\n\n<span style=\"font-weight: 500;\">For example, Beats Electronics, the makers of audio products, designed their logo such that it speaks about the company as well as it is in a form that can be scaled to any size or used anywhere. </span>\n\n<img class=\" wp-image-8723 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/DIYblogEG.jpg\" alt=\"The Dangers of DIY Logo Design-Logo that Represents Versatility\" width=\"500\" height=\"284\" />\n\n<span style=\"color: #00ccff;\"><b>Time</b></span>\n\n<span style=\"font-weight: 500;\">Most small scale business owners may not possess all the technical skills required for designing. They have a huge list of tasks to be accomplished and logo designing is one among many of their tasks. For this, they’ll probably allocate a short period, say, 30 minutes. But, even the professional logo designers require hours to get it done. A lot of research and effort goes into the designing process so that it conveys the idea that one wishes to convey through their brand name. </span>\n\n<span style=\"font-weight: 500;\">Also, without the complete knowledge about tools, or skills, logo design can become time-consuming.</span>\n\n<span style=\"color: #00ccff;\"><b>Wrong File type</b></span>\n\n<span style=\"font-weight: 500;\">Creating a logo on PowerPoint is lame. If you want to use the logo on a project or even for printing, you’ll require a certain file format. Even the printers have issues when it has to print a logo with a file format that is not within the industry standard. So, it’s appropriate to use proper logo creation tools that support standard file formats.</span>\n\n<span style=\"color: #00ccff;\"><b>Raster Images</b></span>\n\n<span style=\"font-weight: 500;\">Use vector graphics software, such as Adobe Illustrator or Corel Draw for logo designing since it’s much easier to reproduce vector graphics over raster graphics. Raster graphics elements appear pixelated when zoomed in while it won’t happen with a vector graphic since it is made up of mathematically precise points. And these precise points ensure visual consistency across multiple sizes. </span>\n\n<span style=\"font-weight: 500;\">Vector visual elements make it easier to scale the logo to any size without losing quality; moreover, it’s convenient to edit and use them in other media in the future.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">A logo is a medium through which you tell your customers about what to expect from your business in terms of products, services, and general buying experience.</span>\n\n<span style=\"font-weight: 500;\">Here are the ones you shouldn’t trust with your brand’s logo designing with: Online companies offering cheap logo designing, getting it done through online design competitions websites, an acquaintance who claims to know a bit of graphics.</span>\n\n<span style=\"font-weight: 500;\">Professional designers know what is trending in logo design and what isn’t appreciated by people whereas an amateur will fail to understand this.</span>\n\n<span style=\"font-weight: 500;\">A professionally designed logo has a longer life span and it won’t require to be altered or redesigned now and then. Other than that, it would be a much easier task to reproduce it in the future.</span>\n\n<span style=\"font-weight: 500;\">Do not give too much thought on the trends going around, since they come and leave instantly. This is because once these trends leave, your logo will be left outdated.  </span>\n\n<span style=\"font-weight: 500;\">Finally, do not try to mimic any popular brand logos because then the personality of your brand is lost. All the elements on your logo must work together to represent your company and not someone else. </span>\n\nStill clueless? We have an <a href=\"https://vividreal.com/branding-solutions/\">expert team who can help build your brand.</a> Do check us out.', 'The Dangers of DIY Logo Design', '', 'publish', 'closed', 'open', '', 'the-dangers-of-diy-logo-design', '', '', '2020-06-30 17:27:47', '2020-06-30 11:57:47', '', 0, 'https://vividreal.com/?p=8717', 0, 'post', '', 0),
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(8719, 1, '2020-06-24 16:38:09', '2020-06-24 11:08:09', '', 'Hope-for-african-child-initiative', '', 'inherit', 'closed', 'closed', '', 'hope-for-african-child-initiative', '', '', '2020-06-24 16:38:09', '2020-06-24 11:08:09', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/06/Hope-for-african-child-initiative.jpg', 0, 'attachment', 'image/jpeg', 0),
(8720, 1, '2020-06-24 16:40:24', '2020-06-24 11:10:24', '', 'Colours with a Message Blue', '', 'inherit', 'closed', 'closed', '', 'set1', '', '', '2020-06-24 16:40:24', '2020-06-24 11:10:24', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/06/set1.jpg', 0, 'attachment', 'image/jpeg', 0),
(8721, 1, '2020-06-24 16:43:29', '2020-06-24 11:13:29', '', 'Colours with a Message Red', '', 'inherit', 'closed', 'closed', '', 'set2', '', '', '2020-06-24 16:43:29', '2020-06-24 11:13:29', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/06/set2.jpg', 0, 'attachment', 'image/jpeg', 0),
(8722, 7, '2020-06-24 16:45:07', '2020-06-24 11:15:07', '', 'Logo that Conveys a Message', '', 'inherit', 'closed', 'closed', '', 'amazon', '', '', '2020-06-24 16:45:07', '2020-06-24 11:15:07', '', 8717, 'http://localhost/vividreal/wp-content/uploads/2020/06/amazon.jpg', 0, 'attachment', 'image/jpeg', 0),
(8723, 7, '2020-06-24 16:46:40', '2020-06-24 11:16:40', '', 'Logo that Represents Versatility', '', 'inherit', 'closed', 'closed', '', 'diyblogeg', '', '', '2020-06-24 16:46:40', '2020-06-24 11:16:40', '', 8717, 'http://localhost/vividreal/wp-content/uploads/2020/06/DIYblogEG.jpg', 0, 'attachment', 'image/jpeg', 0),
(8724, 7, '2020-06-24 16:58:00', '2020-06-24 11:28:00', '', 'The-Dangers-of-DIY-Logo-Design', '', 'inherit', 'closed', 'closed', '', 'the-dangers-of-diy-logo-design', '', '', '2020-06-24 16:58:00', '2020-06-24 11:28:00', '', 8717, 'http://localhost/vividreal/wp-content/uploads/2020/06/The-Dangers-of-DIY-Logo-Design.jpg', 0, 'attachment', 'image/jpeg', 0),
(8735, 7, '2020-07-01 14:29:59', '2020-07-01 08:59:59', '<span style=\"font-weight: 500;\">The About Us page is a web page that is as important as any product or service page, yet </span><span style=\"font-weight: 500;\">not regarded the same by many. But an eye-catchy, persuasive About Us page can work wonders for your brand and business. It is an important medium through which you can convince your first-time site visitor to do business with you. If this page is effectively created, people would </span><span style=\"font-weight: 500;\">consider buying from you or joining your community. </span>\n\n<span style=\"font-weight: 500;\">Most companies regard this step as insignificant in making any changes to their conversion numbers. They end up pasting the company description on the About Us page.</span>\n\n<span style=\"font-weight: 500;\">The About Us page tells the public who you are in a nutshell. It should never be boring and monotonous if you plan to attract people with it. It isn’t somewhere you just blatantly write up about how big your company is, the company’s years of expertise, where it is based, the company’s specialities, whether it’s a </span><span style=\"font-weight: 500;\">public company, private or family-owned business, and many more. </span>\n\n<span style=\"font-weight: 500;\">Now you would question how different the approach we propose is from the traditional one. Well, you need to include all the above-mentioned information, agreed. But it should be put up in a way that lures the page visitor to read and instil some amount of trust in them so that they eventually convert. </span>\n\n<span style=\"font-weight: 500;\">In case you’re in need of professional help to effectively curate an About Us page, our<a href=\"https://vividreal.com/content-solutions/\"> content marketing experts</a> would be glad to help you out! </span>\n\n<span style=\"font-weight: 500;\">If you haven’t given much thought to your About Us page yet, learn how to create a persuasive About Us page using our suggestions. Read on to find them out.</span>\n\n<span style=\"color: #00ccff;\"><b>Storytelling</b></span>\n\n<span style=\"font-weight: 500;\">Give the content a human touch by narrating a story. Often, people are influenced by the story of real people.  You can tell the story of the company’s top leader through the About Us page. </span>\n\n<span style=\"font-weight: 500;\">You don’t necessarily have to be wordy about it, you can narrate it as a quick story, or even limit to a single tagline something like what Google does. Google’s tagline says, “From Garage to the Googleplex”, which talks about its humble beginnings in a garage to its current world domination. Google smartly provides general information about the company precisely in the left pane for people who expect concise information and a detailed one on the right. </span>\n\n<span style=\"font-weight: 500;\">A completely text-based content would have demanded more of the user’s time &amp; energy over an image-based content. You can depict the company’s journey through a visual timeline. Such visual timelines wouldn’t bore the reader since viewing an image/infographic with a mini description (along with the year of occurrence) is a simple and convenient way of scanning through the content. For example, HubSpot talks about its history, displaying the chain of events that happened from the past through a  timeline.</span>\n\n<img class=\" wp-image-8748 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/HubSpotEg.jpg\" alt=\"HubSpot About Us Page Example-How to Create a Persuasive About Us Page that Converts?\" width=\"505\" height=\"288\" />\n\n<span style=\"color: #00ccff;\"><b>Give it a Personal Touch</b></span>\n\n<span style=\"font-weight: 500;\">The About Us page shouldn’t limit its content with what a third party has to say about your company. An About Us page with basic information won’t help in your conversion because it’s stiff and emotionless.</span>\n\n<span style=\"font-weight: 500;\">If you sound very sophisticated to the page visitor, then they won’t probably read any further.</span><span style=\"font-weight: 500;\"> Use </span><span style=\"font-weight: 500;\">first person (I) or first-person plural (we) depending on what suits your company throughout your content. This gives the content a human touch. Abort using the corporate language there, and start sounding more conversational to your audience. </span>\n\n<span style=\"font-weight: 500;\">You should be using a friendly and likeable tone all through the content. We already mentioned why you should be storytelling. While narrating your story, ensure that it feels authentic, sincere, and personal. Add a comic element in your content, and be casual. The regular tone of writing can be dull and boring. Moreover, the style of writing and the way of presenting your page should reflect the personality of your company and brand. </span>\n\n<span style=\"color: #00ccff;\"><b>Clear Facts, Please!</b></span>\n\n<span style=\"font-weight: 500;\">You would mention a lot of things on your Home page, and various other services pages. You don’t have to narrate the same thing on the About Us page, moreover, such a </span><span style=\"font-weight: 500;\">long, detailed, historical summary will bore your reader. Narrate your actual story of achievement without boasting; find a balance between facts and fiction. </span>\n\n<span style=\"font-weight: 500;\">Give the page visitors at least one good reason to do business with you or buy from you. Let them know the value your product/service could provide them. Using both facts and figures assures the page visitor clarity. For example, if you say that using your software service would increase the user’s productivity by 40%, it is a clear fact supported by a figure.</span>\n\n<span style=\"font-weight: 500;\">Tell them the solutions that you offer to solve the problem they face. Tell them the benefits they are going to gain using your product/service. Make them understand that you’re qualified and capable to offer the service or product you sell. You can tell about the number of years that you’ve been in the business to validate your qualifications. Narrate the milestones that the company achieved throughout the company’s history. You can mention the growth and transition of the company, whether the company moved to bigger facilities, or if the company was acquired by another company.</span>\n\n<span style=\"color: #00ccff;\"><b>Include Videos</b></span>\n\n<span style=\"font-weight: 500;\">Everyone knows the impact of a video in conveying a message. Including videos on any landing page is a good idea after all. When you have got a lot of information to convey in the About Us page and need to do it without boring the viewer, then it’s ideal to choose video as a medium to share it. </span>\n\n<span style=\"font-weight: 500;\">The variety of contents that could be included in a video is countless. You can </span><span style=\"font-weight: 500;\">give a glimpse behind the scenes, employee and client stories, a day inside the company, give proof for what makes your product/service unique from others, narrate the company history, and more.</span>\n\n<span style=\"color: #00ccff;\"><b>Key Information Above the Fold</b></span>\n\n<span style=\"font-weight: 500;\">Most of the people are in a hurry scanning through the pages of your website. And they would intend to just glance through the About Us page.  People spend most of the time looking at the information located above the fold (many studies using heat maps proved this fact) because they can view it without scrolling down. In such a case, mentioning your key information, or value proposition above the fold content of the page is important. </span>\n\n<span style=\"color: #00ccff;\"><b>Imagine That You are the Audience</b></span>\n\n<span style=\"font-weight: 500;\">Imagining yourself as the audience is similar to knowing your <a href=\"https://vividreal.com/why-do-we-need-buyer-personas/\">buyer persona</a>. While deciding on the contents to be put on the About Us page, imagine who is most likely to be reading it, and visualize your prospective customers. Ultimately people convert only if they feel their needs can be addressed by your product/service. Predict their wants and needs, likes, and dislikes. Even the way you deliver the content should depend on the age, demographics, interest, etc of the people who are going to visit your website for the product/service that you provide. </span>\n\n<span style=\"color: #00ccff;\"><b>Include CTAs</b></span>\n\n<span style=\"font-weight: 500;\">Do not limit the About Us page just by telling about the company. You can direct them to take your desired action. Include CTAs relevant to your business on the About Us page. For example, if you’re selling some software, ask them to click the button and try the free trial. You can include any CTA and persuade them to convert right there.  </span>\n\n<span style=\"font-weight: 500;\">Similarly, some possible CTAs can be used to persuade them to Browse the catalogue, sign up the blog, subscribe to the newsletter, or schedule a consultation.</span>\n\n<span style=\"color: #00ccff;\"><b>Use Structured Data</b></span>\n\n<span style=\"font-weight: 500;\">Include structured data for your About Us page. Adding structured data can help Google in crawling and indexing your website better. These additional pieces of information help Google in understanding what your page content has to offer. </span>\n\n<span style=\"font-weight: 500;\">Providing clues for the Google crawlers to interpret the page content helps in site ranking. Generate schema for your About Us page from Schema.org. The most appropriate schema that you can choose is Organization schema </span><span style=\"font-weight: 500;\">which also links to your official social media channels, making it easy for Google to make those important associations.</span>\n\n<span style=\"color: #00ccff;\"><b>Be Specific</b></span>\n\n<span style=\"font-weight: 500;\">Think about all your client interactions from the past, it could have been through social media, phone calls with them, or even through direct interaction such as meetings. All these interactions would have some client queries or concerns in common. </span>\n\n<span style=\"font-weight: 500;\">Your prospects expect clarity from your part. Do not claim what your product/service is unable to accomplish. For example, if your company sells washing machines which can save energy, and last longer compared to other competitors, you can boost </span><span style=\"font-weight: 500;\">your claims with specifics. You can say how your product can save on energy costs per month and the number of years the washing machine will last. </span>\n\n<span style=\"font-weight: 500;\">Sometimes your content might be specific, but may not look like one. This can be due to the lengthy written content on the page. Break them into small pieces until you feel they are uncrowded. Along with that, incorporate subheads, bullets, and graphics to show that your content is crisp and specific. </span>\n\n<span style=\"color: #00ccff;\"><b>What do You Choose, an About Us Website or a Webpage?</b></span>\n\n<span style=\"font-weight: 500;\">Depending on the scale of your business, you can decide whether you need to maintain a separate domain for About Us or include it under the same domain as a single page. If your brand name is actively searched online and your scale of business is huge, you can dedicate an entire domain for About Us as a website. You would think what is there to showcase in a whole website. The fact is that there is plenty of information/content that can be put up on the website. You can describe your company’s values, </span><span style=\"font-weight: 500;\">provide a glimpse into day-to-day operations, and share the leadership narrative. </span>\n\n<span style=\"font-weight: 500;\">One example of this is Amazon’s About Us website, www.aboutamazon.com. Under this domain, Amazon discusses its principles, work culture, awards, recognitions, jobs, various services, a lot of things that happen inside the company, and more. And they widely use blogs on this website.</span>\n\n<span style=\"font-weight: 500;\">You can continue with a single About Us page under your website if your brand isn’t actively searched.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Your approach for creating content for the About Us page matters a lot. Remember that it is an opportunity to build a </span><span style=\"font-weight: 500;\">relationship with prospective customers. </span>\n\n<span style=\"font-weight: 500;\">Your website might have a separate contact page, yet it is good to mention your company’s location on your About Us page because such details are much relatable to common people.</span>\n\n<span style=\"font-weight: 500;\">The writing style should be in such a way that you’re speaking to an individual, not a company or group of people. Every visitor (may or may not be a part of a company) is an individual entity and your aim should be to build a relationship with them. </span>\n\n<span style=\"font-weight: 500;\">Imagine that you are meeting your page visitor in person. Think about what is important for them to know about you, imagine how you would keep them engaged, and will they be able to relate to what you’ve got to tell them. </span>\n\n<span style=\"font-weight: 500;\">If you want a quick test for clarity, ask someone who doesn’t know about your business to have a look at your About Us page. Ask them </span><span style=\"font-weight: 500;\">what they think your business does and why it’s successful. Your page is fine if they are able to answer this!</span>\n\n<span style=\"font-weight: 500;\">Update the About Us page with the same enthusiasm you invest for other pages of your website because there is always room for improvement. </span>\n\n<span style=\"font-weight: 500;\">Finally, the About Us page doesn’t have to contain all the information on a single page. It can be a junction where all the content for the company website meets. And from there it can connect all the dots around your brand, be it your mission statement, media coverage, blog, contact information, or anything else. </span>\n\n<span style=\"font-weight: 500;\">Still, feeling unsure? We\'ve got you covered. Connect with our <a href=\"https://vividreal.com/content-solutions/\">team of content creators</a> and expand your business right now!</span>', 'How to Create a Persuasive About Us Page that Converts?', '', 'publish', 'closed', 'open', '', 'how-to-create-a-persuasive-about-us-page-that-converts', '', '', '2020-07-01 14:29:59', '2020-07-01 08:59:59', '', 0, 'https://vividreal.com/?p=8735', 0, 'post', '', 0),
(8736, 7, '2020-06-26 17:06:14', '2020-06-26 11:36:14', '', 'How-to-Create-a-Persuasive-About-Us-Page-that-Converts', '', 'inherit', 'closed', 'closed', '', 'how-to-create-a-persuasive-about-us-page-that-converts', '', '', '2020-06-26 17:06:14', '2020-06-26 11:36:14', '', 8735, 'http://localhost/vividreal/wp-content/uploads/2020/06/How-to-Create-a-Persuasive-About-Us-Page-that-Converts.jpg', 0, 'attachment', 'image/jpeg', 0),
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(8748, 7, '2020-06-29 12:43:54', '2020-06-29 07:13:54', '', 'HubSpot About Us Page Example', '', 'inherit', 'closed', 'closed', '', 'hubspoteg-2', '', '', '2020-06-29 12:43:54', '2020-06-29 07:13:54', '', 8735, 'http://localhost/vividreal/wp-content/uploads/2020/06/HubSpotEg.jpg', 0, 'attachment', 'image/jpeg', 0),
(8755, 7, '2020-06-29 16:47:27', '2020-06-29 11:17:27', '<span style=\"font-weight: 400;\">Imagine you’re waiting for a website to load on your phone. As it loads, you see a button that you want to tap. But just a few milliseconds before your finger meets the screen, the button shifts by half an inch. There was an ad somewhere above the button that suddenly loaded, causing the part of the page below it (including the button) to quickly shift lower. </span>\n\n<span style=\"font-weight: 400;\">Ugh! So annoying isn’t it? If your finger tapped on another button by mistake, you’d even be taken to another web page, from where you’d have to go back and wait again for the original page to load. </span>\n\n<span style=\"font-weight: 400;\">We’ve all experienced this at least a few times on different websites. The good news is, </span><a href=\"https://vividreal.com/google-page-experience-and-why-you-shouldnt-ignore-it/\"><span style=\"font-weight: 400;\">Google has finally announced Page Experience as a ranking factor</span></a><span style=\"font-weight: 400;\"> on their SERP.</span>\n\n<span style=\"font-weight: 400;\">In this article, we shall be talking about one of the factors that contribute to a good page experience, called CLS or Cumulative Layout Shift.</span>\n\n<span style=\"color: #00ccff;\"><b>What is Cumulative Layout Shift?</b></span>\n\n<span style=\"font-weight: 400;\">CLS is a metric that shows us the sum total of all the layout shift scores caused by shifts in website layout that happen when a web page loads. In simpler terms, it measures visual stability. These layout shifts happen when an element on the web page changes its position. Just like that button we mentioned above.</span>\n\n<span style=\"font-weight: 400;\">You need to optimise your page so that your CLS score is less than 0.1. </span>\n\n<span style=\"color: #00ccff;\"><b>How is Layout Shift score calculated?</b></span>\n\n<span style=\"font-weight: 400;\">The part of your browser that displays this webpage, and all other webpages for that matter, is called a </span><b>viewport</b><span style=\"font-weight: 400;\">. It is the area of the window, through which the web content can be seen.</span>\n\n<span style=\"font-weight: 400;\">Now, to calculate the layout shift score, the browser looks at the size of the viewport and the movement of unstable elements between 2 rendered frames.</span>\n\n<span style=\"font-weight: 400;\">The layout shift score is a product of 2 things: impact friction and distance friction.</span>\n<p style=\"text-align: center;\"><em><strong>LSS = impact friction x distance friction</strong></em></p>\n<span style=\"color: #00ccff;\"><b>What is impact friction?</b></span>\n\n<span style=\"font-weight: 400;\">Impact friction, put in basic terms, is the combined </span><b>area</b><span style=\"font-weight: 400;\"> a moving element takes in 2 frames.</span>\n\n<span style=\"font-weight: 400;\">Let’s take an example to understand what that means.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You’re on a web page on your phone.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A single element covers 50% of your screen (or viewport, but let’s just assume we have the web page on full screen).</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suddenly, the layout shifts and the element moves lower. It moves about 25% of the viewport height.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the first frame, the element covered 50% of the viewport, and in the second frame, it has moved down to 25% of the viewport height. When you combine both frames (the union of the element’s visible area) you get 75% of the total viewport. Or </span><b>0.75</b><span style=\"font-weight: 400;\">.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>What is distance friction?</b></span>\n\n<span style=\"font-weight: 400;\">This measures the </span><b>distance</b><span style=\"font-weight: 400;\"> an unstable element has moved, in relation to the viewport.</span>\n\n<span style=\"font-weight: 400;\">Let’s take the greatest distance an unstable element has moved (horizontal or vertical), and divide it by the viewport’s largest vertical or horizontal dimension.</span>\n\n<span style=\"font-weight: 400;\">So in the above example, the unstable element was said to move 25% lower along the height of the viewport. This makes the distance friction to be </span><b>0.25</b><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Plugging these values into the formula gives:</span>\n<p style=\"text-align: center;\"><em><b>LSS = 0.75 x 0.25 =0.1875 </b></em></p>\n<span style=\"font-weight: 400;\">To explain that to a school kid, layout shift score is a product of the percentage of the area taken by an element as it moves between 2 frames, and the percentage of the height (or width) that it moves between those two frames. Kind of like area multiplied by displacement.</span>\n\n<span style=\"color: #00ccff;\"><b>What about dynamic web applications with moving elements?</b></span>\n\n<span style=\"font-weight: 400;\">We know that dynamic web apps often change the start position of elements on the pages. Shouldn’t this affect CLS score too?</span>\n\n<span style=\"font-weight: 400;\">A shift in the layout is only considered bad when a user is not expecting it. So if an element on the page moves when a user interacts with your page, it is not included in the CLS calculations. When the layout shifts happen within 500 milliseconds of user input, it will have the </span><i><span style=\"font-weight: 400;\">hadRecentInput</span></i><span style=\"font-weight: 400;\"> flag set.</span>\n\n<span style=\"font-weight: 400;\">Smooth transitions that we see on some sites these days also won’t be included in CLS scores. You should consider using CSS </span><i><span style=\"font-weight: 400;\">transform</span></i><span style=\"font-weight: 400;\"> properties like </span><i><span style=\"font-weight: 400;\">transform: scale()</span></i><span style=\"font-weight: 400;\"> and </span><i><span style=\"font-weight: 400;\">transform: translate()</span></i><span style=\"font-weight: 400;\"> instead of changing the </span><i><span style=\"font-weight: 400;\">height, width, top, right, bottom,</span></i><span style=\"font-weight: 400;\"> etc properties.</span>\n\n<span style=\"color: #00ccff;\"><b>How to measure CLS?</b></span>\n\n<span style=\"font-weight: 400;\">You can use tools like PageSpeed Insights, Chrome User Experience Report, Lighthouse and more to test and measure CLS scores. </span>\n\n<span style=\"color: #00ccff;\"><b>How to improve the CLS score?</b></span>\n\n<span style=\"font-weight: 400;\">Here are some ways that you can keep your CLS scores as low as possible:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include size attributes on your images/video elements.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or reserve the space required for those elements. You can use CSS aspect ratio boxes. Kind of like placing a “reserved” card on a seat.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stop inserting content </span><span style=\"font-weight: 400;\">above</span><span style=\"font-weight: 400;\"> the existing content. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like mentioned above, use CSS transform animations. The transitions must not confuse users and should not be abrupt.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You should include </span><i><span style=\"font-weight: 400;\">width</span></i><span style=\"font-weight: 400;\"> and </span><i><span style=\"font-weight: 400;\">size</span></i><span style=\"font-weight: 400;\"> attributes on your images and video elements.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reserve slot size allotted for ads.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To avoid leaving a blank space or collapsing the reserved space whenever an ad doesn’t load, leave a placeholder.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There could be a possibility of the ad being larger than the space you’ve reserved for them. You will need to check the historical data of the sizes of the ads that have appeared in that area, and then choose the most possible size for the ad space.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Downloading and rendering web fonts can also cause layout shifts. These can appear in two different ways:</span>\n\n<span style=\"color: #00ccff;\"><b>FOUT - Flash of Unstyled Text</b></span>\n\n<span style=\"font-weight: 400;\">Browsers might display a  fallback font until the custom font loads. This is called “Flash of Unstyled Text”. Not only is it visually unsettling, but it also causes layout shifts. </span>\n\n<span style=\"color: #00ccff;\"><b>FOIT - Flash of Invisible Text</b></span><span style=\"font-weight: 400;\">\n</span>\n\n<span style=\"font-weight: 400;\">In this case, the text would be invisible until the custom font had loaded. This is called “Flash of Invisible Text”. This affects render time performance and your website visitors will be looking at large spaces of emptiness. This can be fixed by ensuring that the text is loaded using a system font. Once the custom font is ready, it can replace the system fonts. But this can still cause layout issues like FOUT does.</span>\n\n<span style=\"font-weight: 400;\">Another fix is to pre-load custom fonts. This also increases page loading speed, which also boosts your rankings! </span>\n\n<span style=\"font-weight: 400;\">There’s a CSS </span><i><span style=\"font-weight: 400;\">font-display</span></i><span style=\"font-weight: 400;\"> property that you can use to modify how custom fonts render. You can do this with a range of different values. </span><i><span style=\"font-weight: 400;\">font-display: optional</span></i><span style=\"font-weight: 400;\"> behaves just like FOUT in the sense, there is a fallback font involved. But here, the browser </span><b>can decide whether to show the custom font or not</b><span style=\"font-weight: 400;\"> depending on a user’s connection speed. </span>\n\n<span style=\"font-weight: 400;\">It uses a timeline of three periods that need to be downloaded before they can be rendered.</span>\n\n<b>Block</b><span style=\"font-weight: 400;\">: Renders invisible text. </span>\n\n<b>Swap</b><span style=\"font-weight: 400;\">: Renders text in fallback system font, but shift to custom fonts as soon as they have loaded.</span>\n\n<b>Fail</b><span style=\"font-weight: 400;\">: Render text only using a fallback system font.</span>\n\n<span style=\"font-weight: 400;\">There used to be a time when fonts designated like this has a 100ms block period and no swap period. What this means is that:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invisible text is displayed before switching to a fallback system font.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If the custom font loads within 100ms, swapping occurs and the custom font is displayed.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If the custom font fails to load within 100ms, no swapping occurs and the text is displayed in the fallback system font itself.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">But in this case, there is still a slight flicker or a layout shift when text shifts from invisible to fallback or custom font.</span>\n\n<span style=\"font-weight: 400;\">However, in Chrome 83, a few optimizations have altogether removed the first render cycle for optional fonts which are preloaded with &lt;link rel=”preload”&gt;. In this case, rendering is blocked until the custom font has finished loading within 100ms. If it does, the custom font is rendered, or else, the fallback font is rendered. The difference is, there’s no invisible text like in the previous case. This prevents any layout shift.</span>\n\n<span style=\"font-weight: 400;\">So that\'s pretty much all you need to know about CLS. For now at least. Expect more content from us as we find more information on Core Web Vitals. Subscribe to our newsletter if you haven\'t already. </span>\n\n<span style=\"font-weight: 400;\">Have you started optimising your web pages for better Page Experience yet? You probably should start right away. </span><a href=\"https://vividreal.com/web-development/\"><span style=\"font-weight: 400;\">Contact our team of web developers</span></a><span style=\"font-weight: 400;\"> if you need any help.</span>', 'Cumulative Layout Shift - Explained!', '', 'publish', 'closed', 'open', '', 'cumulative-layout-shift-explained', '', '', '2020-06-29 16:47:27', '2020-06-29 11:17:27', '', 0, 'https://vividreal.com/?p=8755', 0, 'post', '', 0),
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(8770, 7, '2020-07-02 10:27:32', '2020-07-02 04:57:32', '<span style=\"font-weight: 400;\">If you feel the need to remove or delete URLs from search results, you cannot simply click and select the “delete” option. Things would have been much easier if that were the case. But, it is not.</span>\n\n<span style=\"font-weight: 400;\">If you are worried about being unfamiliar with the technical know-how, look no further. <a href=\"https://vividreal.com/digital-marketing/\">Our team of digital marketing geniuses will make the process much easier and efficient.</a> Drop us a message!</span>\n\n<span style=\"color: #00ccff;\"><b>How to remove unwanted URLs?</b></span>\n\n<span style=\"font-weight: 400;\">There are a few different ways to remove unwanted URLs and pages from Google Search Results. Check them out below:</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Make use of the noindex meta tag</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">A small snippet of code that is present in the head section of the HTML of your website, it instructs Google and various other search engines to restrict the display of your page in the search results.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8771 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/1.png\" alt=\"\" width=\"350\" height=\"16\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: hubspot.com</span></p>\n<span style=\"font-weight: 400;\">This is how a meta robots.txt tag looks like. It may include the “nofollow” at times but it has the same effect.</span>\n\n<span style=\"font-weight: 400;\">It is one of the most commonly used methods to remove URLs from search results. To find out whether a page is indexed, use the Index Coverage Report in <a href=\"https://vividreal.com/the-complete-guide-to-using-google-search-console/\">Google Search Console</a>, or the URL Inspection Tool for specific URLs. It also gives a status of how Google is processing your page.</span>\n\n<span style=\"font-weight: 400;\">Additionally, it is used to prevent URLs from being index-labelled.  If you have access to your website’s HTML code, you can integrate this snippet manually.</span>\n\n<span style=\"font-weight: 400;\">If you use an open-source content management system like WordPress, it provides options to noindex posts and pages separately. If the noindex tag is present on the webpages, they should not appear on Google Search Results unless this specific tag is removed.</span>\n\n<span style=\"font-weight: 400;\">If you want to remove all of your web pages from search engines, you can do that by adding the noindex tag to your website.</span>\n\n<span style=\"font-weight: 400;\">To do that, you have to:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the WordPress dashboard.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to Settings.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the tab labelled “Reading”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the box “Discourage search engines from indexing this site”.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">It is highly recommended not to use this option if you have a live site as you will end up losing your incoming search traffic.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Using URL Removal Tools</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Google’s Removal Tool aids in temporarily hiding the content of the pages of your website. Google will continue to crawl the content but the pages will not appear on the search results for users. </span>\n\n<span style=\"font-weight: 400;\">The effects of using this tool remain for 6 months in Google search results. Other search engines like Bing have a similar tool that does the same, but only for 3 months.</span>\n\n<span style=\"font-weight: 400;\">You should this tool in case of:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Taking a URL on a Search Console property that you own off Google Search quickly. It could be the URL for a web page or an image.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Removing sensitive content from a certain web page whilst enabling the page to appear in the Search Results.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">How do you use this?</span>\n\n<span style=\"font-weight: 400;\">Simply</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to Google Search Console. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to “Index” tab.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open the Removals tool.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the Temporary Removals tab.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the tab “New Request”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose either Temporarily remove URL or Clear cached URL.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select Next to complete the process.</span></li>\n</ul>\n&nbsp;\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-8772 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/06/2.png\" alt=\"\" width=\"800\" height=\"522\" /><span style=\"font-weight: 400;\">Image Source: semreseller.com</span></p>\n<span style=\"font-weight: 400;\">Additionally, you have to apply a method like noindex or delete, along with utilizing the removal tool, to remove the pages for a longer period. To prevent users from getting access to the content if they still have the links, you will have to delete or restrict access. It gives an interval period to hide the pages whilst the removal request is being processed. </span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Delete the URL</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">Erasing unwanted URLs is fairly easy. When you delete it from your website, it will return a 404(Not Found) or 410(Gone) error. Google will release bots to crawl the URL and erase it from the index when the 404 or 410 error appears.</span>\n\n<span style=\"font-weight: 400;\">It might happen that the page you want to remove from your website brings invaluable traffic and aids in increasing the conversion rates. In this case, you might want to use a 301 redirect to direct your viewers and search engine bots to a closely related page, rather than losing the traffic altogether.</span>\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Restrict access</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">If you want only a particular number of users to access the page and restrict the search engine bots from crawling the pages, you can:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a specific login system.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate HTTP authentication in which a password will be required to gain access to the page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use IP Whitelisting which will allow particular IP addresses to gain access to the pages.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">This works efficiently in internal networks, test and development stages of a website etc, by allowing only certain users to access the pages. The search engine bots will not be able to access these pages and will be unable to index them.</span>\n\n<span style=\"color: #00ccff;\"><b>How do you remove a URL from a site that you don’t own?</b></span>\n\n<span style=\"font-weight: 400;\">If you come across a URL which contains content owned by you, on another website, you can file a claim on the basis of Digital Millennium Copyright Act (DMCA). By using the Copyright Removal Tool introduced by Google, you can perform an action called DMCA takedown.</span>\n\n<span style=\"font-weight: 400;\">It forwards a request for the removal of any copyrighted material or content.</span>\n\n<span style=\"font-weight: 400;\">You can also send a request to the web host company of the website that has displayed your content. They will be obliged to remove your content from their website.</span>\n\n<span style=\"color: #00ccff;\"><b>A few mistakes to look out for</b></span>\n\n<span style=\"font-weight: 400;\">There are a few common mistakes which people tend to make whilst trying to remove URLs from Google Search Results.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not completely rely on robots.txt. You can use it to send instructions to Google bots to spare your website from crawling. But, if someone tries to link to a URL blocked by robots.txt, it may still appear in Google Search Results. To avoid this, it is best to use the noindex method to remove the URL from the search results.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not use the “Nofollow” tag in place of the “Noindex” tag. The “Nofollow” tag is just a hint and no longer stops links from being crawled by the bots. It is highly recommended to use a proper directive like Noindex to remove a URL  from the search results.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid using the Noindex tag, then waiting for the Googlebot to crawl the pages, and once that is done, blocking the pages from getting crawled again. Do not try to put this process into effect. Even though the pages get blocked from being crawled, they can still get indexed.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>To conclude</b></span>\n\n<span style=\"font-weight: 400;\">Removing URLs from Google search results is based on priority and it is up to you to decide the level of priority.</span>\n\n<span style=\"font-weight: 400;\">By following these simple methods, you can remove any unwanted URLs at any time. You have to ensure that the URLs being removed from the search results do not adversely impact your search traffic. These aspects have to be kept in mind whilst planning to remove URLs.</span>\n\n<span style=\"font-weight: 400;\">If you are confused regarding the methods involved, reach out to us. We are experts at solving problems related to aspects of Google, and <a href=\"https://vividreal.com/digital-marketing/\">our digital marketing experts would be more than happy to help you out.</a></span>\n\n&nbsp;', 'How To Remove URLs from Google Search Results?', '', 'publish', 'closed', 'open', '', 'how-to-remove-urls-from-google-search-results', '', '', '2020-07-02 10:27:32', '2020-07-02 04:57:32', '', 0, 'https://vividreal.com/?p=8770', 0, 'post', '', 0),
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(8775, 7, '2020-06-29 17:42:54', '2020-06-29 12:12:54', '', 'How-do-you-remove-URLs-from-Google-Search-Results', '', 'inherit', 'closed', 'closed', '', 'how-do-you-remove-urls-from-google-search-results', '', '', '2020-06-29 17:42:54', '2020-06-29 12:12:54', '', 8770, 'http://localhost/vividreal/wp-content/uploads/2020/06/How-do-you-remove-URLs-from-Google-Search-Results.jpg', 0, 'attachment', 'image/jpeg', 0),
(8796, 7, '2020-07-06 11:06:06', '2020-07-06 05:36:06', '<span style=\"font-weight: 400;\">Pinterest is a great place to advertise lifestyle, clothing, food-related brands. Any product that can be advertised using beautiful pictures and videos can find great results via Pinterest ads. Brands like Cheetos, Absolut Vodka, and some of the biggest names in the fashion industry have had success tales of advertising on Pinterest.  Most of the traffic on Pinterest is through mobile devices. Because of that, it is also a great place to advertise apps and get more app downloads.</span>\n\n<span style=\"font-weight: 400;\">If you’re planning on advertising on Pinterest, this article will provide you with a quick rundown of all the different kinds of ad formats available. You’ll also learn some great tips on getting the most out of your Pinterest Ad campaigns.</span>\n\n<span style=\"font-weight: 400;\">And if you’re still scratching your heads and wondering if Pinterest is really the platform for your business or not, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">talk to the digital marketing experts here at Vividreal</span></a><span style=\"font-weight: 400;\">. Different types of products work better on specific social media platforms. We would love to help you out.</span>\n\n<span style=\"color: #00ccff;\"><b>Types of Pinterest Ads</b></span>\n\n<span style=\"font-weight: 400;\">Let’s talk about the different kinds of ads you can find on Pinterest.</span>\n\n<strong><span style=\"color: #00ccff;\">Promoted Pins</span></strong>\n\n<span style=\"font-weight: 400;\">The most basic type of ad on Pinterest is called Promoted Pins. These are just like every other Pin. They behave the same way, except for the fact that these have a wider reach. They can appear on your feed and in your search results. If someone shares your promoted Pin, it gets shared as a normal Pin. This means that when people share your post, you get more reach for free!</span>\n\n<span style=\"font-weight: 400;\">Promoted pins are great for brand awareness.</span>\n\n<img class=\"aligncenter wp-image-9002\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/pin1.png\" alt=\"table showing supported formats of a promoted pin on pinterest\" width=\"550\" height=\"145\" />\n\n<strong><span style=\"color: #00ccff;\">Promoted carousel</span></strong>\n\n<span style=\"font-weight: 400;\">Similar to Facebook carousels, these are 2-5 images that people can scroll through. They also appear on your feed and in your search results. Each image can have a different title, description, and different landing pages. This type of ad is great if you want to advertise multiple products, with each product leading people to a different product page. The supported file types are the same as the promoted Pins.</span>\n\n<img class=\"aligncenter wp-image-9003\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/pin2.png\" alt=\"\" width=\"550\" height=\"146\" />\n\n<strong><span style=\"color: #00ccff;\">Promoted Video Pins</span></strong>\n\n<span style=\"font-weight: 400;\">These are the same as promoted Pins except this is for a video ad. They can appear on someone’s feed as well as their search results.</span>\n\n<span style=\"font-weight: 400;\">Since video Pins start playing automatically, and since the majority of viewers browse Pinterest on mute, make sure that audio isn’t necessary to catch someone’s attention. You can work around this by shifting focus onto the visuals, or by providing captions if there’s dialogue. </span>\n\n<span style=\"font-weight: 400;\">Video pins are of 2 types. The standard ones that are as wide as every other Pin, and the full-width video Pins that take up more space on the screen. The objective of this type of ad could be anything from creating brand awareness or to drive people to a website. Here’s some information about the technical aspects of video Pins:</span>\n\n<img class=\"aligncenter wp-image-9004\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/pin3-1.png\" alt=\"\" width=\"550\" height=\"215\" />\n\n<strong><span style=\"color: #00ccff;\">Promoted App pins</span></strong>\n\n<span style=\"font-weight: 400;\">Like Google’s App Install ads, you can advertise your apps on Pinterest too. Since around 80 percent of Pinterest users are from mobile devices, it is a great place to advertise your app. This type of ad looks like a promoted Pin, except it will be linked to the Play Store or iTunes. There will also be an “Install” button prompting users to take action.</span>\n\n<strong><span style=\"color: #00ccff;\">Buyable Pins </span></strong>\n\n<span style=\"font-weight: 400;\">Ever noticed those posts on Instagram that feature products which when clicked on, takes you to a different page? You can do that on Pinterest as well. This type of ad is great for images that have multiple products in them. Viewers can learn more about the products and even buy them from these Pins.</span>\n\n<strong><span style=\"color: #00ccff;\">Story pins</span></strong>\n\n<span style=\"font-weight: 400;\">This feature isn’t available to everyone yet. These Pins appear on people’s home feed with a cover image and open it to see “stories” that can include multiple images, videos and text. Story Pins can have a minimum of 2 to a maximum of 20 pages. </span>\n\n<img class=\"aligncenter wp-image-9006\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/pin4-1.png\" alt=\"\" width=\"550\" height=\"164\" />\n\n<span style=\"color: #00ccff;\"><b>Tips: what works best?</b></span>\n\n<span style=\"font-weight: 400;\">Use high resolution, vertical images that look great on mobile devices. Pinterest is a visual platform so make sure your Pins look great!</span>\n\n<span style=\"font-weight: 400;\">Prioritize the first 30-60 characters of your description. Write copies that pique interest. </span>\n\n<span style=\"font-weight: 400;\">If you’re planning on a video ad, then remember that the first few seconds of the video are the most important. How-tos and tutorials are pretty popular on Pinterest. If you’re trying to advertise a clothing brand, maybe post a tutorial on how to get the perfect look for summer using your products. This has another bonus effect. Pins that show people interacting with and using your products generally have more success. </span>\n\n<span style=\"font-weight: 400;\">Pinterest allows you to display more information on your Pins. These Pins are called Rich Pins and they perform really well when used in ad campaigns. You can even add details like prices of products directly on your Pins. </span>\n\n<span style=\"color: #00ccff;\"><b>How to start advertising on Pinterest?</b></span>\n\n<span style=\"font-weight: 400;\">Here’s a quick guide that can help you start advertising on Pinterest. It is a fairly simple process if you’ve advertised on other platforms like Facebook/Google Ads. </span>\n\n<span style=\"color: #00ccff;\"><b>Create or switch to a business account</b></span>\n\n<span style=\"font-weight: 400;\">You’ll either need to create a business account on Pinterest or change your existing account to a business account.</span>\n\n<span style=\"color: #00ccff;\"><b>Pinterest tag</b></span>\n\n<span style=\"font-weight: 400;\">The next thing you’ll need to do is to install the Pinterest tag. This allows you to track and monitor the actions taken by someone after they’ve clicked on your ad.</span>\n\n<span style=\"font-weight: 400;\">This usually involves getting into the HTML of your website, so if you need help with it, feel free to </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">reach out to us</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Campaign goal, types of goals</b></span>\n\n<span style=\"font-weight: 400;\">You’ll then need to decide on a campaign goal. This decision will impact the format of your ads and how you bid in the ad auction.</span>\n\n<span style=\"font-weight: 400;\">You can choose between building brand awareness, increasing web traffic, getting more video views or getting more app installs.</span>\n\n<span style=\"color: #00ccff;\"><b>Campaign budget</b></span>\n\n<span style=\"font-weight: 400;\">Decide on your daily and lifetime spend limit. You’ll get more ways to control this in the pacing section mentioned below.</span>\n\n<span style=\"color: #00ccff;\"><b>Ad group</b></span>\n\n<span style=\"font-weight: 400;\">Create an ad group for your ads. Each ad group can have a separate budget and targeting. Ad groups help you manage many goals in a single campaign.</span>\n\n<span style=\"color: #00ccff;\"><b>Target audience</b></span>\n\n<span style=\"font-weight: 400;\">In this step, you can choose the people you want your ads shown too. If you’ve got a particular audience in mind you can customise details like age group, gender, location and more.</span>\n\n<span style=\"color: #00ccff;\"><b>Placement (browse and search)</b></span>\n\n<span style=\"font-weight: 400;\">There are two different types of placement available on Pinterest: browse and search. Browse puts your ad on someone’s feed. This is great when you want to target ads using interest. The other option puts your ads on a search result. This works well when your ads are keyword targeted. If possible, try to get your ads on both browse and search.</span>\n\n<span style=\"color: #00ccff;\"><b>Interests and keywords</b></span>\n\n<span style=\"font-weight: 400;\">You can fine-tune your targeting in this step. Choose interests that are related to your brand. This allows Pinterest to show your ads to people who engage with Pins that come under the interests you’ve selected. </span>\n\n<span style=\"font-weight: 400;\">Choosing the right keywords ensures that your ad is shown in the search result when people search for queries related to your brand. You even have the option to choose negative keywords: phrases that you don’t want to be associated with your brand.</span>\n\n<span style=\"color: #00ccff;\"><b>Set up budget</b></span>\n\n<span style=\"font-weight: 400;\">In this step, you can set up the daily spend limit and the lifetime spend limit of your ads. But first, choose a start and end date for your ad campaign. These </span><span style=\"font-weight: 400;\">details cannot be edited later so plan well!</span>\n\n<span style=\"font-weight: 400;\">You will now be able to optimise your campaign by adjusting bid and pacing. In Pinterest ads, you have 2 different kinds of pacing, standard and accelerated. Standard is the usual type of ad we’re all used to that takes its own time to complete the budget throughout its duration. Accelerated pacing is for high impact ads that are supposed to get you results fast! These may drain your budget quickly tho. You can monitor your ads and tweak configurations in the Analytics section of the Pinterest Ads Manager to get the most out of them.</span>\n\n<span style=\"font-weight: 400;\">So there you have it, a quick guide on Pinterest Ads. Statistically, Pinterest users are more likely to spend money on something they think has value. This makes it a great place to get more sales and app installs. If you can advertise your brand with good looking images and videos, then go all out! Pinterest is the right place for you. </span>\n\n<span style=\"font-weight: 400;\">If you’re still doubtful and are not ready to take that jump yet, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">talk to our digital marketing team </span></a><span style=\"font-weight: 400;\">and let’s discuss the best ways to market your brand. </span>', 'How to Advertise on Pinterest - A Guide', '', 'publish', 'closed', 'open', '', 'how-to-advertise-on-pinterest-a-guide', '', '', '2020-07-06 11:06:06', '2020-07-06 05:36:06', '', 0, 'https://vividreal.com/?p=8796', 0, 'post', '', 0),
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(8888, 7, '2020-07-16 10:10:14', '2020-07-16 04:40:14', '<span style=\"font-weight: 400;\">Personalized marketing is the next big thing in the arena of social media. By reaching your target audience with tailored personal and individualized messages, you are increasing the engagement rate with your audience on the social media platform.</span>\n\n<span style=\"font-weight: 400;\">If you are in the e-commerce business, you might think creating personalized content for every customer is just a big-time hassle. But, and that’s a big “but”, it is worth it.</span>\n\n<span style=\"font-weight: 400;\">Your customers will appreciate the efforts you undertake to appeal to them. By sending custom-made messages, you are establishing a personal and human connection with your clients. Every customer is different, possesses distinct characteristics and subjective choices. As a marketer, it is extremely important to realize that and work on it.</span>\n\n<span style=\"font-weight: 400;\">How do you execute it though? What goes into personalized marketing on social media? What aspects do you look after whilst sending tailored messages?</span>\n\n<span style=\"font-weight: 400;\">Before we move on, if you require professional assistance,<a href=\"https://vividreal.com/social-media-marketing/\"> our team of Social Media Marketing experts</a> will help you out!</span>\n\n<span style=\"font-weight: 400;\">Moving on...</span>\n\n<span style=\"color: #00ccff;\"><b>Who’s your target audience?</b></span>\n\n<span style=\"font-weight: 400;\">Knowing the likes, dislikes and personal preferences of the audience you are going to cater to is essential to the success of personalized marketing.  You will be able to develop personalized content for your customers by possessing the knowledge of their requirements and needs.</span>\n\n<span style=\"font-weight: 400;\">Analyze your customers in the following areas:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their likes, dislikes, and interests on social media.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their activities on social media.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilizing surveys and questionnaires.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their affiliations with other pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The customer’s journey curve with your brand.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Once you possess this spectrum of information and data pertaining to your customers, you will be able to cultivate individualized and enticing content. Try your best to gather information in the shortest format possible. For example, a yes-or-no or one-word answer format can aid in extracting a substantial amount of data from your target audience.</span>\n\n<span style=\"color: #00ccff;\"><b>It’s time to implement the strategies</b></span>\n\n<span style=\"font-weight: 400;\">Now that you have gathered the required data on your target customers, you have to put your personalizing social media marketing tactics and strategies into effect. </span>\n\n<span style=\"color: #00ccff;\"><b>Craft tailor-made content</b></span>\n\n<span style=\"font-weight: 400;\">By creating customized content, your brand appeals to the customers. In order to craft that, you have to choose the right format and topic. </span>\n\n<span style=\"font-weight: 400;\">You have to look at your target customers’ engagement behaviours with the online formats on various social media platforms. What are they interacting with most? Images, videos, links, or articles? By choosing the format accordingly, you ensure that you achieve maximum engagement with your customers. </span>\n\n<span style=\"font-weight: 400;\">That being said, it’s important to note that you have to use as many formats as possible, whilst concentrating on the ones which rake in a high level of engagement. </span>\n\n<span style=\"font-weight: 400;\">Choosing the right topic may be difficult as you have to thoroughly know your audience’s interests, amalgamate it with your strategy and implement it. But by coming up with the correct topics to advertise, you are increasing your engagement rate.</span>\n\n<span style=\"font-weight: 400;\">The next step is to use different methods to distribute your personalized content. You can either use </span>\n<ol>\n 	<li><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong>Paid reach:</strong></span> Using various social media platforms’ targeting choices that are based on interests to showcase your personalized content to various customer groups at the same time.</span></li>\n 	<li><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong>Organic reach:</strong></span> You can use this to focus on your largest interest-specific group and distribute tailored content to this group frequently. Send tailored content to the smaller interest-specific groups alternatively. By doing this, you ensure it is appealing to both the segments.</span></li>\n</ol>\n<span style=\"color: #00ccff;\"><b>Utilize marketing automation tools</b></span>\n\n<span style=\"font-weight: 400;\">These tools can boost your lead campaigns catering to interest-specific groups. Let’s take the example of a customer buying an accessory from a specific category. You could include him in an email track that’s targeted at that message and address the fact that they have already experienced a part of your content.</span>\n\n<span style=\"font-weight: 400;\">To make <a href=\"https://vividreal.com/?s=marketing+automation\">automation </a>easier and more effective, you have to segment your email database by categorizing marketing persona. After doing this, you can include personalized content in the form of messages in each one. These messages have to hit the core points.</span>\n\n<span style=\"color: #00ccff;\"><b>Impart a personal touch to your emails</b></span>\n\n<span style=\"font-weight: 400;\">By making your emails seem more personal rather than mechanical, you create an emotional connection with the customer. This makes the customers aware of the fact that you care about them.</span>\n\n<span style=\"font-weight: 400;\">Include the name of a member of your marketing team. You want your emails to look as authentic as possible. It adds credibility to your brand and you, personally.</span>\n\n<span style=\"font-weight: 400;\">Additionally, use the recipient’s real name while sending emails with personalized content in them. You will have the required information from any of the source mediums, like subscription forms.</span>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-8969 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/1.2.jpg\" alt=\"\" width=\"924\" height=\"526\" /><span style=\"font-weight: 400;\">Image Source: yahoo.in</span></p>\n<span style=\"font-weight: 400;\">This mail showcases the value and concern for the customer, harboured by Etihad. They directly address the customer by using the first name of the recipient, imparting a personal touch. It also includes a short video from the CEO of Etihad, where he explains the measures taken by them to ensure the customer’s well-being.</span>\n\n<span style=\"font-weight: 400;\">This is a great example of a personalized email. <a href=\"https://vividreal.com/what-is-email-automation-why-it-matters/\">You can know more about email automation and its benefits by clicking here.</a></span>\n\n<span style=\"color: #00ccff;\"><b>Personally respond to your customers on social media</b></span>\n\n<span style=\"font-weight: 400;\">Many companies have employees assigned to respond to incoming queries and comments on their social media accounts. Many automate the entire process of response. </span>\n\n<span style=\"font-weight: 400;\">As a marketer who is looking to increase the engagement rate, you have to ensure that you monitor your social media activities on a daily basis so that you can actively respond to your customers. Also, you should be equipped to provide personalized content according to every customer’s needs and requirements.</span>\n\n<img class=\"size-full wp-image-8912 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/2.1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: McDonald\'s (Instagram)</span></p>\n<span style=\"font-weight: 400;\">McDonald’s takes the efforts to reply to every user’s comments on its official Instagram page. By doing this, they are assuring them of the active response and efficient customer service.</span>\n\n<span style=\"color: #00ccff;\"><b>Target your audience with retargeting ads</b></span>\n\n<span style=\"font-weight: 400;\">You have to constantly expose your target spectrum of customers to the retargeting ads. By installing <a href=\"https://vividreal.com/troubleshoot-your-facebook-pixel/\">Facebook Pixels</a> on your site and using data from your email marketing software, you can keep a track of the various media channels your customers use. </span>\n\n<img class=\"size-full wp-image-8913 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/3.1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: curatti.com</span></p>\n<span style=\"font-weight: 400;\">This particular ad of Expedia appeared on the Facebook feed of the customer as they might have explored a similar post in the past. In order to expose the customer to it again, Expedia launched this ad with enticing offers and last-minute deals.</span>\n\n<span style=\"font-weight: 400;\">Creating ads that match your customers’ shopping preferences will appeal to them as these cater to their needs, increasing your conversion rates. </span>\n\n<span style=\"font-weight: 400;\">You can also use Facebook’s Lookalike Audiences algorithm too. It identifies users who are similar to the ones uploaded in your email list. It segregates, identifies, and exposes them to ads based on their previous purchases.</span>\n\nTo know more about improving your retargeting Facebook ad campaigns, click <a href=\"https://vividreal.com/7-easy-ways-to-improve-your-retargeting-facebook-ad-campaigns/\">here</a>.\n\n<span style=\"color: #00ccff;\"><b>Personalized content and customer journey at par</b></span>\n\n<span style=\"font-weight: 400;\">Both of these aspects have to go hand-in-hand. A customer’s journey curve has many stages and each stage depends on the customers’ familiarity with your brand and its products.</span>\n\n<span style=\"font-weight: 400;\">If customers do not know your brand really well, they are just getting aware of it and looking to buy a product that best serves their needs. Here, you have to come up with personalized content to attract their attention and engage with them on social media.</span>\n\n<span style=\"font-weight: 400;\">Once they are well-acquainted with your brand, they will consider buying your products or avail your services. It’s a simple strategy. You have to sell your products and explain why they are the best.</span>\n\n<span style=\"font-weight: 400;\">This is a great opportunity to do a comparison between the new buyer personas and the old defined ones. You can make changes in your personalized content accordingly.</span>\n\n<span style=\"font-weight: 400;\">After this is done, most of the customers are ready to convert i.e. ready to buy your products. You can put hyper-personalization into play here by introducing persona discount coupons, offers, and individualized thank-you messages.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>How does personalized social media marketing help your business to grow?</b></span>\n\n<span style=\"font-weight: 400;\">You might think that this strategy is adopted only to cater to a customer’s needs and requirements. But that’s not it. There are many more benefits which you cannot sideline.</span>\n\n<span style=\"color: #00ccff;\"><b>Make the bond between customer loyalty and brand affinity stronger</b></span>\n\n<span style=\"font-weight: 400;\">When your brand delivers personalized messages to each and every one of your customers, they feel cared for. Consequently, they usually become loyal to your brand.</span>\n\n<span style=\"color: #00ccff;\"><b>The brand awareness is heightened</b></span>\n\n<span style=\"font-weight: 400;\">Once customers start to trust your brand, its products, and services, they will promote it within their personal and social networks. Statistics state that 92% of users believe personal recommendations from family and friends, rather than relying on any other source. It indeed proves to be extremely effective.</span>\n\n<span style=\"color: #00ccff;\"><b>Social media engagement rate goes up</b></span>\n\n<span style=\"font-weight: 400;\">When the content becomes individualized, the response and engagement rates increase. For your brand’s marketing content to consistently surface on the feed of the social media platforms, a substantial amount of interaction with the customers is significant. That’s how the algorithm of social media platforms like Instagram and Facebook works. Thus, personalized content goes a long way to make sure it does.</span>\n\n<span style=\"color: #00ccff;\"><b>A higher number of leads and conversions</b></span>\n\n<span style=\"font-weight: 400;\">The more the customers interact with personalized content, the more it appeals to them, and thus, the higher the chances of them converting. This will increase your social media ROI drastically and broaden the reach of your brand.</span>\n\n<span style=\"color: #00ccff;\"><b>Isn’t personalization amazing?</b></span>\n\n<span style=\"font-weight: 400;\">82% of customers have a higher purchase intent when they receive personalized messages from brands and companies. There’s a reason behind it. Brands are successful in developing a personal bond with their customers when they expose them to individualized content. </span>\n\n<span style=\"font-weight: 400;\">Personalization in social media marketing is an aspect which has not been fully explored yet. It’s potential is yet to be harnessed. It massively increases the engagement rate, boosts brand awareness, and widens your brand’s reach. This is clearly a good time to get a head-start on it. </span>\n\n<span style=\"font-weight: 400;\">Go on. Explore it.</span>\n\n<span style=\"font-weight: 400;\">Does this sound complicated? You need not worry. <a href=\"https://vividreal.com/social-media-marketing/\">We have Social Media Marketing Experts in our team</a> who will do the needful for you.</span>\n\n&nbsp;', 'Personalization: The Next Big Thing In Social Media Marketing', '', 'publish', 'closed', 'open', '', 'personalization-the-next-big-thing-in-social-media-marketing', '', '', '2020-07-16 10:10:14', '2020-07-16 04:40:14', '', 0, 'https://vividreal.com/?p=8888', 0, 'post', '', 0),
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(8906, 8, '2020-07-06 14:40:52', '2020-07-06 09:10:52', '<span style=\"font-weight: 500;\">Facebook is the largest social networking platform in the world. It has come a long way since its inception inside a Harvard dorm room. It is now a gigantic platform where many businesses thrive.</span>\n\n<span style=\"font-weight: 500;\">2.5 billion users globally. Yeah, billion. That is a huge number! And so, any kind of business can find their potential customers through Facebook. This is the reason why businesses all over the world choose to sell on Facebook</span>\n\nIt offers a ton of features for big and small businesses. Even if you have just a single item to sell, you can do it on Facebook. It is one of the best places to build an engaged community around your brand, which eventually brings you more revenue.\n\n<span style=\"font-weight: 500;\">You must be familiar with seeing or even using Facebook organic posts, ads, groups, and Facebook Marketplace for selling your products. But Facebook offers more for helping you sell your product, the Facebook Store. </span>\n\n<span style=\"font-weight: 500;\">On a similar note, if you require any professional help with social media marketing, and if you want to discuss the best marketing strategies for your brand, feel free to connect with us. We have a <a href=\"https://vividreal.com/social-media-marketing/\">team of social media experts</a> to assist you.</span>\n\n<span style=\"font-weight: 500;\">In this article, we\'re going to focus on helping you sell your products using Facebook Store. So let\'s get started and learn how</span> to sell on Facebook in 2020.\n\n<span style=\"color: #00ccff;\"><b>Facebook Marketplace &amp; Facebook Store</b></span>\n\n<span style=\"font-weight: 500;\">Facebook Marketplace and Facebook Store are both places to sell, agreed. But they are different because nobody can actually buy and sell items on the Facebook marketplace. Marketplace acts as a third party space to showcase/list products so that a buyer can get in touch with the owner to arrange payment or negotiate the price. </span>\n\n<img class=\"aligncenter wp-image-8986\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Facebook-Marketplace-Example.jpg\" alt=\"Facebook Marketplace Example - Vividreal\" width=\"700\" height=\"398\" />\n\n<span style=\"font-weight: 500;\">For example, consider you\'re selling a used motorcycle by posting its picture taken from your own garage. Facebook Marketplace doesn’t have features like a payment processor, shopping cart, or tax calculator. So, as a business owner, you would have to dedicate additional time and effort into discussions about payment methods with your potential buyers. It works well only for businesses dealing with few products.</span>\n\n<span style=\"font-weight: 500;\">Facebook Shop/Store is almost like an online store. It supports money transactions if you are in the US. For the rest of the world, it has a provision to redirect people to an external website, which supports shopping features. You can link the CTA button on your business page to your eCommerce store. It supports most CMS platforms like Shopify, BigCommerce, </span><span style=\"font-weight: 500;\">Zentail, ChannelAdvisor, ShipStation, CommerceHub, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>Prerequisites </b></span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Facebook guidelines specify that you can only sell physical products. This means that businesses that sell digital products like eBooks or services like social media management can’t use it. Facebook needs to approve your product before it goes live on the Facebook store.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Have a business plan beforehand, you need to have a clear understanding of products you are going to sell starting from their names, minute details, pricing, and more. You need to plan the budget considering the fact that Facebook charges a 5% selling fee for each transaction.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Prepare a 150 character description of your business and your products. Also, write content for your  “About Us”, which is actually a significant aspect for any business. Not to mention, clear images of your products with a white background ideally (you can take some pictures or shoot videos of your products in real-life situations) from different angles should be kept in handy. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Create a Facebook page for your business. Accept and review Facebook’s Merchant Terms and link to a valid bank account. </span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>How to add the Store on Facebook?</b></span>\n\n<span style=\"font-weight: 500;\">You\'ve already created the page, now it\'s time to add the Store. Check out our article on tips to <a href=\"https://vividreal.com/8-tips-for-a-killer-facebook-business-page/\">create a killer Facebook business page</a>. On the right side below the cover picture of the Facebook page that you just created, there will be a tab (button) to “Add Shop Section\". Change your page’s template if this tab isn’t visible to you.</span>\n\n<span style=\"font-weight: 500;\">Next, agree to Facebook’s Seller’s Terms and Policies. While setting up the store, you’ll be required to confirm the currency you use. </span>\n\n<span style=\"font-weight: 500;\">You can choose the checkout method, where you can either redirect customers to your eCommerce website or let people send a message to contact you for purchase. As mentioned before, if you are a USA based business owner, you get to choose from a third option wherein a checkout right inside Facebook is possible.</span>\n\n<span style=\"font-weight: 500;\">Submit your business address and business email, and upload all the product details like titles, photos, description, price, category, shipping methods, etc. For this, go to the “Shop” tab, and click on “Add Product”. You may even add products to the collections. After adding the images and details, click on Edit Options to add options such as size and colour for your product. Finally, save these after choosing delivery options,  return policy, and product category. Facebook reviews this within 24 hours. </span>\n\n<img class=\"aligncenter wp-image-8987\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Facebook-Store-Example.jpg\" alt=\"Facebook-Store-Example - Vividreal\" width=\"700\" height=\"398\" />\n\n<span style=\"color: #00ccff;\"><b>Ways to Sell Using Facebook Store</b></span>\n\n<span style=\"font-weight: 500;\">There are two ways of selling using a Facebook store. One is just to create a store using</span><span style=\"font-weight: 500;\"> the Facebook traditional platform. The other one is to integrate the Facebook store with an online store created using an eCommerce platform.</span>\n\n<span style=\"font-weight: 500;\">Both methods will successfully help you sell your products. But, if you have an eCommerce store, you’ll have the freedom to sell on multiple platforms rather than just limiting your sale within a Facebook store.</span>\n\n<span style=\"color: #00ccff;\"><b>Integrating Facebook Store and eCommerce Website</b></span>\n\n<span style=\"font-weight: 500;\">The very first requirement is to create an eCommerce website and list your products. Most eCommerce platform providers have apps to connect the Facebook store with an eCommerce website. For example, Shopify has its free Facebook Channel app. Once the app is set up, Facebook automatically adds a Store section on your Facebook page.  </span>\n\n<span style=\"font-weight: 500;\">The store tab under your page automatically adds your products to Facebook. Now, you can manage your products, track sales, and process orders in Shopify. And all the changes will be displayed in your Facebook Store making it convenient to manage. This improves the customer experience as well since they can make purchases without leaving Facebook.</span>\n\n<span style=\"color: #00ccff;\"><b>Integrate Using Ecwid</b></span>\n\n<span style=\"font-weight: 500;\">Every eCommerce platform provider already offers apps to link with the Facebook store. Well, <a href=\"https://www.ecwid.com/in\">Ecwid</a> is an amazing eCommerce widget that allows you to sync your online store with the Facebook store. It is a free widget, with features wider than what Facebook has to offer.</span>\n\n<span style=\"font-weight: 500;\">It integrates with carriers like USPS, UPS, FedEx, and more for automatic tax and shipping cost calculation. The buyer doesn’t have to leave Facebook since it offers 40+ payment options, all PCI DSS compliant. </span>\n\n<span style=\"font-weight: 500;\">Also, it doesn’t solely support your online store connected to Facebook, but also to WordPress, or Weebly, or Wix or anything else. Ecwid shows the same products, prices, and descriptions on all the storefronts. It is a space where you can upload the products directly and it will synchronize the listings everywhere.</span>\n\n<span style=\"color: #00ccff;\"><b>Market your Facebook Store</b></span>\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Produce Engaging Content:</span> <span style=\"font-weight: 500;\">To make your Facebook store work, you need to build a real community of followers, by posting engaging content, and strategically promoting your products between the non-selling posts. By strategically, because the number of promotional content shouldn’t exceed the number of entertaining and relevant content. For this, maintain a schedule, and a list of creative posts ideas for your business. Maintain a good relationship with the public, and respond promptly to their comments.</span></b></li>\n 	<li><b><span style=\"color: #00ccff;\">Facebook Giveaways:</span> <span style=\"font-weight: 500;\">Certain businesses ask people to share or tag their brand posts on that individual’s timeline. But the Facebook team clearly doesn’t appreciate such practices. Do not encourage contests that involve people in anything other than liking or commenting on your business page. You can excite the people through product giveaways. </span></b></li>\n 	<li><b><span style=\"color: #00ccff;\">Encourage User-Generated Content:</span> <span style=\"font-weight: 500;\">You don’t have to ask people to share your content, instead, you can ask them to create one for you! They can come up with testimonials, product reviews on your fan page, videos, or images. This can impact their friends to notice your page and eventually turn out to be your customer. Come up with fun contests such as Selfie Contest, Vote For Your Favourite Product, Caption This to Win [Prize]!, Vote on which [Product/Service] We Should Put on Sale, Tell Us How You Would Use [Product] to Win it!, Take a Photo of Yourself Using [Product] or  Doing [Activity] and more.</span></b></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Facebook already offers a lot of channels through which businesses can reach their potential customers. You can start a business page, use the messenger, and strategically build your brand with an organic audience. Expand your marketing initiatives via Facebook ads. Use Facebook groups having people interested in what you have got to offer or maybe create a group to bring in a sense of inclusiveness in people’s minds. </span>\n\n<span style=\"font-weight: 500;\">Other than these, Facebook Marketplace can be used, but it is suitable only for small scale buying or selling. </span>\n\n<span style=\"font-weight: 500;\">If you plan to run a business for the long term, it is always better to use a Facebook Store linked with your eCommerce website. You can always use organic posts, groups, etc to promote your product in the Facebook store. </span>\n\n<span style=\"font-weight: 500;\">The prime requirement from your part is to plan how you’d handle the customer service, the hours you’ll be available to answer questions, your privacy policy, shipping rates, delivery, and return policy. </span>\n\n<span style=\"font-weight: 500;\">Facebook is a great platform for meeting your potential customer and selling your products. So ensure that you are making the most out of it.</span>\n\n<span style=\"font-weight: 500;\">Still, confused? Do not worry, our<a href=\"https://vividreal.com/social-media-marketing/\"> team of social media experts</a> would be happy to help you out.</span>', 'How to Sell on Facebook in 2020', '', 'publish', 'closed', 'open', '', 'how-to-sell-on-facebook-in-2020', '', '', '2020-07-06 14:40:52', '2020-07-06 09:10:52', '', 0, 'https://vividreal.com/?p=8906', 0, 'post', '', 0),
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(8913, 7, '2020-07-02 11:25:47', '2020-07-02 05:55:47', '', '3.1', '', 'inherit', 'closed', 'closed', '', '3-1-2', '', '', '2020-07-02 11:25:47', '2020-07-02 05:55:47', '', 8888, 'http://localhost/vividreal/wp-content/uploads/2020/07/3.1.jpg', 0, 'attachment', 'image/jpeg', 0),
(8916, 7, '2020-07-10 16:57:51', '0000-00-00 00:00:00', '<span style=\"font-weight: 400;\">How does word travel fast nowadays? Social media. That’s right. Social media acts as the perfect medium to create awareness and promote your brand on a larger scale. There’s only so much word of mouth can achieve. If you are looking to establish your mark in the industry, social media marketing is the way to go. </span>\n\n<span style=\"font-weight: 400;\">Social media has the power to influence individuals to purchase products. And this is where you can use this to your advantage. A marketing funnel demonstrates a customer’s journey to purchase a product or avail one of your services. It is a result of the initiatives and measures taken by you to ensure the conversion of your customer.</span>\n\n<span style=\"font-weight: 400;\">By utilizing the social media marketing funnel, you can go a long way to ensure that your viewers convert into purchasers. This will automatically lead to a higher customer engagement rate. Slowly but gradually, you can personalize the content to broaden the scope of a higher conversion rate.</span>\n\n<span style=\"font-weight: 400;\">First, we have to understand the different stages which constitute the marketing funnel. It’s a step-by-step process to turn your social media marketing strategies into success. </span>\n<h3><span style=\"color: #00ccff;\"><b>The stages of a social media marketing funnel</b></span></h3>\n<span style=\"font-weight: 400;\">There are various stages that are involved</span> <span style=\"font-weight: 400;\">in a marketing funnel. Social media affects each and every stage. The intensity depends on the approaches you undertake. Let\'s go through them one by one.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Awareness</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The first stage is all about creating awareness about your brand, its services, and products. As the title of the stage suggests, you have to take measures to promote your brand and its aspects. By utilizing a variety of social media platforms like Facebook and <a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">Instagram</a>, you can achieve the above. Using paid Facebook ads is a great way to reach the targeted audience. </span>\n\nOh, and on a similar note, <a href=\"https://vividreal.com/facebook-ad-campaigns/\">our team has Facebook Ad campaign experts</a> who will help you to increase your sales and leads. Talk to us today.\n\n<span style=\"font-weight: 400;\">Brand awareness is extremely important to increase your customer reach. This is the first stage in a customer’s journey to know your brand.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Engagement</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The second stage consists of the relationship between the customer and your brand. Getting faintly acquainted with your brand will not cut the deal. In order to convert the customer, the relationship has to be made stronger.</span>\n\n<span style=\"font-weight: 400;\">You have to utilize the strategy of social media marketing in such a way that your visitors show deep interest in your brand and actively engage with it on social media platforms.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Consideration</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This stage represents a crucial one. This is where the customer seriously considers the proposition of buying your products. By displaying offers, benefits, discounts, positive testimonials from other customers, you are aiding the customer to make a decision regarding the purchase. Applying “limited-time” strategies can help in compelling the customer to grab the opportunity.</span>\n\n<span style=\"font-weight: 400;\">This stage fluctuates according to the domain of the product, but social media undoubtedly plays an integral role in strengthening this segment of the customer’s journey.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Action</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This is typically the final stage of the funnel, where the desired outcome should be the purchase of the product by the customer. This is not always the case though. Sometimes, it can lead to a query or an aspect of a similar kind, and not a conversion. The worst-case scenario is that the customer turns away and does not buy the product.</span>\n\n<span style=\"font-weight: 400;\">In this situation, you will have to find other means to retarget your lost customers and convert them. This could be done through retargeting ads or reminder emails.</span>\n<h3><span style=\"color: #00ccff;\"><b>What elements do you include to create a social media marketing funnel that converts?</b></span></h3>\n<span style=\"font-weight: 400;\">Now that you have understood the various stages involved, we can have a look at the elements that go into the making of a social media marketing funnel that increases your conversion rate.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Develop business awareness in the first stage</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Before you venture into social media marketing, you have to understand the importance of incorporating the correct elements in your funnel.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including relevant information like contact details, a relevant CTA button, and enticing content, on the landing page of your social media channels will allure the audience to engage. Social media platforms like Instagram have limited space for the display of information. It’s important to keep in mind that you do not include significant information that may be overlooked.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making use of social media features like image and video sharing, posts, live updates on various social media platforms like Facebook and Instagram keeps your audience updated with the latest content regarding your brand. This will aid in keeping your social media profiles active. A dead profile is not going to reap in benefits.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Algorithms can also go a long way to help you understand the spectrum of your targeted audience and the corresponding content to be included in the social media pages. With the inclusion of the right content, you can massively increase the rate of customer engagement.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using paid advertisements to substantially increase brand awareness on social media is being frequently put in motion. PPC ads by Facebook and sponsored posts will bring in traffic to your content. Instagram features like Stories and posts also aid in the above.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Taking the help of Influencers to market your products is a brilliant strategy, especially on Instagram. Influencers, both<a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\"> micro</a> and macro, have an admirable number of followers and they have the capability to influence their followers to visit your website, purchase your products, etc.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Such an incorporated strategy can aid to build your repertoire of leads and supports the conversion of potential buyers.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Sustain the potential buyer’s interest and cultivate the prospects in the second and third stages</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">In the consequent two stages, you have to put efforts to maintain a lead’s interest in your product and cultivate the desire to purchase the product. Basically, you have to show and convince them to buy your products. You may ask, how do we do it?</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is crucial to build a trustworthy and genuine image of your brand. This is one of the ways through which you can develop your lead’s interest. Asking your current customers to leave reviews and comments regarding their experience with your business, on social media, will aid in increasing trust and build the legitimacy of your brand.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The display of testimonials on your social media pages will enhance the credibility of your brand.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, you have to ensure the maintenance of the developed interest in your brand. All those efforts will bear results if you do so. Posting content such as hosting contests, polls, a live Q &amp; A session will provoke engagement from the leads.\n</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also host contests where participants are required to share variables of your content in order to enlist in the competition. This is a tactful strategy to receive no-cost brand promotion on social media platforms.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilizing tools to build the landing page, such as Clickfunnels, can aid in the creation of squeeze pages that will collect data in exchange for useful resources such as free guides or handbooks. You can use the collected data to retarget the leads and maintain their interest in that specific product or interest. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Once you have understood this aspect of the funnel, you can proceed to personalize your strategy for every prospect and increase conversions subsequently.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Conversion of prospects into buyers in the fourth stage</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">In the final stage, you have to concentrate on making your lead commit to a purchase. Once you have completed the phase of developing the interest of the lead, you have to look at ways to convert the lead through social media marketing.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are various distractions that could hinder the process of conversion. In case the prospects require encouragement, utilize the collected data acquired in the second and third stages to reach out with alluring deals.</span></span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing, targeting pixels, sponsored posts and paid ads are some of the mediums through which you can retarget those leads.</span></span></span></span> Check out <a href=\"https://vividreal.com/9-deadly-email-marketing-mistakes-that-you-might-be-making/\">our article on some of the email marketing mistakes that you should avoid</a>.</li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you have achieved the all-important goal of converting the lead, encourage your customers to continue the relationship with your brand. Maintain your social media marketing strategies so that the interaction with your customers is consistent.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enquiring about their experience with your brand or asking them to leave a review aids in reassuring the customers of the services provided by you. By using personalized retargeting, you will encourage recurring purchases and build the trust factor.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can use various effective means to measure the impact and ROI of social media marketing.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Statistical comparisons of different social media platforms.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Comparison of sales on one social media platform versus another.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Tracking user-interaction of specific social media platforms.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Utilizing Software-as-a-service(SAAS) measuring tools.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Measuring conversions from social media platform based sales.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Making use of information collection apps such as Facebook Store, email signup pages. </span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>To sum it up…</b></span></h3>\n<span style=\"font-weight: 400;\">Using a social media marketing funnel imparts a clear understanding of the approach to convert leads and prospects. Each constituent plays an integral role in developing the structure of the funnel. Through social media marketing, you are able to broaden the scope of increasing the number of leads and their subsequent conversion.</span>\n\n<span style=\"font-weight: 400;\">Social media proves to be an efficient medium to increase the traffic to your website by promoting your brand on various platforms. All businesses should utilize it as efficiently as possible to witness positive growth. And a social media marketing funnel will aid your brand in implementing these strategies. </span>\n\n<span style=\"font-weight: 400;\">If you are having difficulties in understanding and implementing the approaches, <a href=\"https://vividreal.com/social-media-marketing/\">our team of Social Media Marketing experts</a> will be glad to help you out!</span>', 'How to Create a Social Media Marketing Funnel that Converts?', '', 'draft', 'closed', 'open', '', '', '', '', '2020-07-10 16:57:51', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=8916', 0, 'post', '', 0),
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(8931, 7, '2020-09-04 11:05:41', '2020-09-04 05:35:41', '<span style=\"font-weight: 500;\">Amazon, the world’s eCommerce giant, has grown massively over the years. It has evolved greatly to help a lot of people make some money. It has supported many, be it </span><span style=\"font-weight: 500;\">stay-at-home moms or a major household brand, in reaching their potential customers. The popularity, credibility, and reach of Amazon make it the best platform to sell your products.</span>\n\n<span style=\"font-weight: 500;\">If you intend to sell on Amazon, you are at the right place. Products have a better chance of getting converted only when it\'s visible to potential customers. The more the people see a product, the more it strikes their minds and eventually leads them to click the product; ultimately conversion and sales happen. To be accessible to all, the products need to rank well on the Amazon product listings. And there is one thing about ranking, majority of the people choose the results from page one. So you need to optimise your product listings for it to reach the top positions of the search results on Amazon.</span>\n\n<span style=\"font-weight: 500;\">All this works based on the amazon product search algorithm, A9. Amazon SEO works differently compared to major search engines. The reason is simple, Amazon is keenly focused on selling when compared to others. Amazon continually makes changes to see what it needs to implement in order to be fully inclined with what shoppers buy frequently. </span>\n\n<span style=\"font-weight: 500;\">If you require any professional help, feel free to connect with us. We have a <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> to assist you. </span>\n\n<span style=\"font-weight: 500;\">In this article, you’ll learn the ways to rank well on Amazon by understanding the</span><span style=\"font-weight: 500;\"> factors that affect organic rankings. </span>\n\n<span style=\"color: #00ccff;\"><b>Amazon’s Product Search Algorithm (A9)</b></span>\n\n<span style=\"font-weight: 500;\">Amazon is keen on maximizing </span><span style=\"font-weight: 500;\">Revenue Per Customer (RPC). This is done by tracking the user\'s actions from the categories they visit, right down to where their cursor hovers on the page.</span>\n\n<span style=\"font-weight: 500;\">Amazon’s Product Search Algorithm delivers the search result by taking out </span><span style=\"font-weight: 500;\">relevant results from their catalogue and then ranking them based on relevancy. This algorithm has been evolving over time to deliver a better user experience.</span>\n\n<span style=\"font-weight: 500;\">In the following example, the search term “wow apple cider shampoo” showed results for wow apple cider shampoo and other shampoos by wow. </span>\n\n<img class=\"aligncenter wp-image-8932\" src=\"https://vividreal.com/wp-content/uploads/2020/07/A9-Algorithm-Example1.jpg\" alt=\"A9-Algorithm Example -Vividreal \" width=\"650\" height=\"370\" />\n\n<span style=\"font-weight: 500;\">Earlier, search terms with any misspellings or gibberish never used to deliver accurate product results. But now, the A9 algorithm has improved and delivers related results. In the following image, the search term with an incomplete product name along with some gibberish still delivered desired results.</span>\n\n<img class=\"aligncenter wp-image-8933\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/A9-Algorithm-WowAppleCiderShampoo-With-Gibberish-1.jpg\" alt=\"A9-Algorithm-WowAppleCiderShampoo-With-Gibberish - Vividreal\" width=\"650\" height=\"370\" />\n\n<span style=\"font-weight: 500;\">There was a time when a simple variation in the search term would result in a very different search result. Now, things are changing. As mentioned before, this algorithm is growing smarter with time. You can start learning from some<a href=\"https://vividreal.com/pro-tips-to-boost-your-e-commerce-conversion-rates/\"> pro tips to boost eCommerce conversion rates</a> here. </span>\n\n<span style=\"color: #00ccff;\"><b>The Factors that you need to consider to rank well:</b></span>\n\n<b style=\"color: #00ccff;\">1. Product Title</b>\n\n<span style=\"font-weight: 500;\">A good product title offers an improved chance of conversion rate. Use keywords in the title, without complicating it (the title should be readable and comprehendible to the public) with not more than 200 characters.</span>\n\n<span style=\"font-weight: 500;\">Include brand name if possible in the product title. This practice helps people who search based on brand names to find your product. Other possible assets that you could include in the title are information about the product line, material or key feature, product type, </span><span style=\"font-weight: 500;\">colour, size, or packaging/quantity depending on the kind of product you sell.</span>\n\n<span style=\"font-weight: 500;\"> Also, never include </span><span style=\"font-weight: 500;\">statements that are only temporarily true, for example, “new,” “on sale,” “available now”.</span>\n\n<img class=\"aligncenter wp-image-8934\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Amazon-Product-Title-Example.jpg\" alt=\"Amazon-Product-Title-Example - Vividreal\" width=\"520\" height=\"296\" /><b style=\"color: #00ccff;\">2. Product Description</b>\n\n<span style=\"font-weight: 500;\">People read the product description keenly to know more about what the product can offer and compare it with their expectations. Use keywords and your value proposition to craft a converting product description. </span>\n\n<span style=\"font-weight: 500;\">People don’t appreciate excessively long content. You can mention all the features of the product without boring them by listing them as bulleted points.  </span>\n\n<img class=\"aligncenter wp-image-8936\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Amazon-Product-Description-Example-1.jpg\" alt=\"Amazon-Product-Description-Example - Vividreal\" width=\"520\" height=\"296\" />\n\n<span style=\"font-weight: 500;\">The most important aspect of writing a good product description is to convey the right information rather than making false claims or using </span><span style=\"font-weight: 500;\">inaccurate and irrelevant information</span><span style=\"font-weight: 500;\">. False claims lead to customer dissatisfaction and eventually making them leave negative feedback for your product. The product description seriously influences </span><span style=\"font-weight: 500;\">customer engagement and conversion rates. </span>\n\n<span style=\"font-weight: 500;\">Making too many subjective claims about the product using terms like amazing, good quality, etc makes the reader/customer question or doubt the product’s credibility.</span>\n\n<b style=\"color: #00ccff;\">3. Specification</b>\n\n<span style=\"font-weight: 500;\">Use the specification section to list the technical and physical details of your product including size, shipping weight, colour, etc. This step is important as it signals Amazon that you’re careful when it comes to listings. </span>\n\n<b style=\"color: #00ccff;\">4. Search Terms</b>\n\n<span style=\"font-weight: 500;\">Amazon provides you with five fields with character limitations to write down the search terms that you want your product to rank for. Use the help of keyword searching tools for doing this job. We recommend using Google’s Keyword Planner.</span>\n\n<span style=\"font-weight: 500;\">Remember to use the words in the most logical order (for search terms with multiple words) in the search term. Including abbreviations, alternate names, topics, etc as search terms also helps.</span>\n\n<b style=\"color: #00ccff;\">5. Product Sales Rank</b>\n\n<span style=\"font-weight: 500;\">Improve your product sales rank. Sales rank seriously influences </span><span style=\"font-weight: 500;\">ranking factors in </span><span style=\"font-weight: 500;\">Amazon’s Product Search Algorithm</span><span style=\"font-weight: 500;\">. Sales rank directly depends on the sales; you would think that why was this even explained when we used a self-explanatory way of putting it. Well, more sales = higher ranking and higher ranking = more sales!</span>\n\n<span style=\"font-weight: 500;\">You can improve sales by ensuring that your product is visible, and listed properly with keywords. Ensure that the </span><span style=\"font-weight: 500;\">products are competitively priced, maybe by using the help of automated repricing software. Earn good product reviews. Use the help of social media to drive traffic to your product pages. All these actions would eventually help in sales.</span>\n\n<b style=\"color: #00ccff;\">6. Customer Reviews </b>\n\n<span style=\"font-weight: 500;\">The number of customer reviews that your product receives along with its quality seriously influences a person in determining whether they should buy the product or not. Negative customer reviews seriously affect the sales and in turn the sales rank. All these cumulate to degrade the overall product rank.</span>\n\n<b style=\"color: #00ccff;\">7. Answered Questions</b>\n\n<span style=\"font-weight: 500;\">Answered questions induce a sense of trust in people’s minds. People will now have more reason to choose your product over your competitors\'. This is because answering common queries will clear people’s concerns and make them feel that your product is legit. </span>\n\n<b style=\"color: #00ccff;\">8. Image Size and Quality</b>\n\n<span style=\"font-weight: 500;\">The size and quality of the product images you put in Amazon matters. It is perhaps the most important element of a product that any buyer notices even before reading the product description or features. So it is better to stick to Amazon’s image guidelines. You may use high-quality images of a minimum of 1,000 x 1,000 pixels so that the zoom feature can be enabled (this feature lets the buyers see your products in more detail).</span>\n\n<b style=\"color: #00ccff;\">9. Price</b>\n\n<span style=\"font-weight: 500;\">The price of a product is a key customer concern when they decide to buy a product. Your products should never be overpriced since people tend to choose products that are priced lower. At the same time, pricing your product too low won’t help either. The reason is simple, people tend to doubt the quality of a lowly priced product.</span>\n\n<b style=\"color: #00ccff;\">10. Parent-Child Products</b>\n\n<span style=\"font-weight: 500;\">Use Amazon’s Parent-child relationship functionality to direct all your customers to a single page. This is a good approach because now all the sales and customer reviews for different variations of the same product come under a single page, maximizing the overall product rank in Amazon.</span>\n\n<b style=\"color: #00ccff;\">11. Time Spent on Page </b>\n\n<span style=\"font-weight: 500;\">The amount of time spent by a buyer on the product page is a factor that Amazon takes into consideration, it is used as an indication of the buyer’s interest. The more the time spent by a person, the more he/she is interested in the product on that page. </span>\n\n<b style=\"color: #00ccff;\">12. Negative Seller Feedback</b>\n\n<span style=\"font-weight: 500;\">It is obvious that any negative feedback from the buyer affects the product’s ranking very badly. Negative feedback prevents future buyers from choosing you because of the bad impression it created. This influences sales and sales rank, which in turn affects the overall product rank.</span>\n\n<img class=\"aligncenter wp-image-8937\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Amazon-Negative-Review-Example.jpg\" alt=\"Amazon-Negative-Review-Example - Vividreal\" width=\"520\" height=\"296\" /><b style=\"color: #00ccff;\">13. Order Processing Speed</b>\n\n<span style=\"font-weight: 500;\">Everyone loves a speedy delivery for their products. Amazon appreciates any effort made to improve the customer experience. One simple hack to be successful in Amazon is to ship the orders quickly with accuracy. Efficiently processing the orders will help you rank better on Amazon.</span>\n\n<b style=\"color: #00ccff;\">14. In-Stock Rate</b>\n\n<span style=\"font-weight: 500;\">Always maintain a high-stock rate for products that are popular. Amazon encourages sellers who minimize refunds and pre-fulfilment cancellations due to stock deficit. Never compromise on inventory management if you want your product to rank well in Amazon. Learn<a href=\"https://vividreal.com/how-to-handle-temporarily-out-of-stock-product-pages/\"> how to handle out of stock product pages</a> here. </span>\n\n<b style=\"color: #00ccff;\">15. Perfect Order Percentage (POP)</b>\n\n<span style=\"font-weight: 500;\">Amazon’s Perfect Order Percentage is a quantitative metric used to evaluate the seller. It is like a report card for the seller given by Amazon based on certain criteria. A seller who achieves a higher percentage of perfect orders ranks better in Amazon. The criteria such as </span><span style=\"font-weight: 500;\">A-to-Z guarantee claims, buyer-initiated messages, cancellations, chargebacks, late shipments, negative feedback, and refunds need to be taken care of by the seller to have </span><span style=\"font-weight: 500;\">a higher percentage of perfect orders.</span>\n\n<b style=\"color: #00ccff;\">16. Order Defect Rate (ODR)</b>\n\n<span style=\"font-weight: 500;\">Order Defect Rate is one big factor that Amazon takes into consideration seriously to decide whether they should promote or demote you. Defects can be any negative feedback against your product, A-to-Z guarantee claim, shipment problems, or chargebacks. Once any such claim has been made by a customer, it can’t be taken back even if the customer removed the feedback. So it is better to avoid any such occurrences if you don’t want your product rank to dip.</span>\n\n<b style=\"color: #00ccff;\">17. Exit Rate</b>\n\n<span style=\"font-weight: 500;\">Exit Rate </span><span style=\"font-weight: 500;\">is an important metric, calculated by the percentage of times a customer views your listing and then exits Amazon. </span><span style=\"font-weight: 500;\">When your customers view the product page but exit it abruptly, it increases the Exit Rate. Amazon keeps track of this metric as well. So try to keep the exit rates low in order to </span><span style=\"font-weight: 500;\">rank well and convert more. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Amazon cares so much about their buyers and helping them reach their desired product. They consistently evaluate their </span><span style=\"font-weight: 500;\">algorithms “using human judgments, programmatic analysis, key business metrics, and performance metrics”. </span>\n\n<span style=\"font-weight: 500;\">Ensure that you select the most relevant category for your product while setting up your product listing. Avoid delivering redundant information that is already written in other fields such as title, author, product description, bullet points, brand, etc. Also, comply with the limits that are set for various fields. You may use a single space to separate keywords without using commas semicolons or carets. Fill in all the fields in the listing setup page to complete your product listing. This practice shows Amazon as well as your product viewers that you are providing complete details of the product. </span>\n\n<span style=\"font-weight: 500;\">You may not find it easy to run your business on Amazon, but you can always try running it the right way. The Amazon ranking algorithm is growing and will keep on growing more complex. If you are someone who has just started out in Amazon, go ahead with your pursuit because it is going to be further complex from thereon. So keep in mind the factors influencing your ranking and start selling on Amazon now.</span>\n\n<span style=\"font-weight: 500;\">If all these still seem confusing to you, do not worry, we’re here to help you. We’ve got an amazing <a href=\"https://vividreal.com/digital-marketing/\">team of digital marketing experts</a> to assist you.</span>', 'How to rank well on Amazon?', '', 'publish', 'closed', 'open', '', 'how-to-rank-well-on-amazon', '', '', '2020-09-04 11:05:41', '2020-09-04 05:35:41', '', 0, 'https://vividreal.com/?p=8931', 0, 'post', '', 0),
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(9005, 7, '2020-09-03 11:32:02', '0000-00-00 00:00:00', 'Nowadays, everyone has become digital-savvy. Online shopping has become the trend of the day. It does not come as a surprise that Amazon has emerged as the leading e-commerce retailer. And with good reason. Amazon provides amazing customer service, high-quality products and a remarkable user interface.\n\n<span style=\"font-weight: 400;\">As a marketer, you must want your brand to create a sale wave online. Setting up an Amazon Store is the perfect stepping-stone. It will aid in showcasing your brand portfolio and drive your sales. Any seller, vendor or agency can create an Amazon Store.</span>\n\n<span style=\"font-weight: 400;\">It is a website behind-the-door for brands who want to advertise and sell their products online. This also makes it easier for customers to purchase products from one platform, and when that platform turns out to be Amazon, it will work wonders for your brand’s conversion rates.</span>\n\nHey, the<a href=\"https://vividreal.com/digital-marketing/\"> digital marketing geniuses</a> at Vividreal will answer any query related to Amazon. Check us out.\n\n<span style=\"font-weight: 400;\">Building a store on Amazon is fairly easy. You just need to follow a step-by-step process of creating it. Trust me, it’s simple.</span>\n<h3><span style=\"color: #00ccff;\"><b>What are the steps involved in creating an Amazon Store?</b></span></h3>\n<span style=\"font-weight: 400;\">Here’s how it goes. </span>\n<h3><span style=\"color: #00ccff;\"><b>1. Make a Professional Seller Account on Amazon</b></span></h3>\n<span style=\"font-weight: 400;\">As it goes with every online retail platform, you have to create an account first. To set up an account for Amazon Store, go to the SellerCentral page of Amazon. Firstly, you will have to register yourself. </span>\n\n<img class=\"size-full wp-image-9012 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/1.1-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: amazon.com</span></p>\n<span style=\"font-weight: 400;\">You will have to fill in a few basic details regarding personal information, like name, phone number, email id etc, and a new password for your account.</span>\n\n<img class=\"size-full wp-image-9013 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/2.1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: amazon.com</span></p>\n<span style=\"font-weight: 400;\">Log into your account. </span>\n\n<span style=\"font-weight: 400;\">You will have to give your credit card details for billing purposes. Amazon charges a monthly fee of $39.99.</span>\n\n<span style=\"font-weight: 400;\">For further verification process, you will require to keep the following handy:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identity data.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identity document file.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Country of Issue.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Address.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional documents like your bank account statement.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">The page will direct you to the next step once you fill in the necessary information. The last </span><span style=\"font-weight: 400;\">sub-step will be the verification and approval by Amazon.</span>\n<h3><span style=\"color: #00ccff;\"><b>2. Create an account on Amazon Brand Registry</b></span></h3>\n<span style=\"font-weight: 400;\">Once your account gets approved by Amazon, you have to register with Amazon Brand Registry.</span>\n\n<img class=\"size-full wp-image-9014 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/3.1-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: amazon.com</span></p>\n<span style=\"font-weight: 400;\">To enrol in the Registry, you will require:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An active registered trademark for your brand, appearing on your products or packaging.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Methods to verify yourself as the trademark right owner.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An account on Amazon Brand Registry. If you do not have one, create an account by signing in using your existing Seller Account details.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">By enrolling in the Brand Registry, you will be able to gain a higher level of control over your product listings on Amazon. Additionally, you get easy access to content in different stores of Amazon by using keywords, images etc. Most importantly, it provides active protection of your brand and its content.</span>\n\n<span style=\"font-weight: 400;\">Next, navigate to the section labelled “Stores”.</span>\n\n<img class=\"size-full wp-image-9015 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/4.1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: tinuiti.com</span></p>\n\n<h3><span style=\"color: #00ccff;\"><b>3. Develop your store’s layout</b></span></h3>\n<span style=\"font-weight: 400;\">After fulfilling the above two criteria, you have to create and develop the layout of your Store’s page. To do this, sign in to your Amazon Seller account. </span>\n\n<span style=\"font-weight: 400;\">Once that is done, you can start the development of your Amazon store using the Store Builder tool. It does not require you to have any kind of prior website experience. By using this tool, it’s easy to create your own personalized store.</span>\n<h3><span style=\"color: #00ccff;\"><b>(a) Select a template for the homepage</b></span></h3>\n<span style=\"font-weight: 400;\">You have the option to use different design templates for various categories of products, featured products such as new releases, products on offer etc. You can also include images and videos to highlight your products, showcase your brand story and improve the overall layout of the page.</span>\n\n<span style=\"font-weight: 400;\">Amazon provides various templates to customize your Store’s homepage.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Marquee:</b></span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> This allows you to display your products with additional space for images and elements like the description of products and customer quotes.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Product Grid:</b></span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> It provides a platform to display your product selection.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Showcase:</b></span><span style=\"font-weight: 400;\"> For those brands which want to provide a content-filled experience to the customers, this template provides space to display a vast product selection, information regarding the products and images.</span></li>\n</ul>\n<img class=\"size-full wp-image-9016 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/5.a-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<img class=\"size-full wp-image-9017 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/5.b-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: tinuiti.com</span></p>\n<span style=\"font-weight: 400;\">You have to choose one which fulfils your brand’s requirements.</span>\n<h3><span style=\"color: #00ccff;\"><b>(b) Add elements to your store pages</b></span></h3>\n<span style=\"font-weight: 400;\">The process does not stop at creating your homepage. You have to add pages for products to your store. There could be different pages, depending on the category of your products, categories of catalog, discounts and deals on products, amongst many others.</span>\n\n<span style=\"font-weight: 400;\">To begin, navigate to your store settings and select the option to add pages to your store. Whilst creating the pages for your Amazon store, ensure you look after every single detail. This is crucial if you want your customers to convert, which you definitely want to. </span>\n\n<span style=\"font-weight: 400;\">This aspect is similar to the one when you have an e-commerce website of your own. You want your customers to be able to easily navigate through your store without getting confused or putting in too many efforts.</span>\n\n<img class=\"size-full wp-image-9018 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/6.1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: tinuiti.com</span></p>\n<span style=\"font-weight: 400;\">Make your store as convenient for the customer as possible. Customers want to shop from a store that provides them with a variety of attractive products and easy navigation. No one wants to get lost whilst browsing. They will simply leave your store and go to another store.</span>\n<h3><span style=\"color: #00ccff;\"><b>(c) Include content tiles in the store pages</b></span></h3>\n<span style=\"font-weight: 400;\">The next step is to create content tiles for the pages. These tiles contain the content that is displayed on every page of the store. This is the content which the customer interacts with. </span>\n\n<span style=\"font-weight: 400;\">It includes elements like </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titles</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product grids</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Different galleries</span></li>\n</ul>\n<img class=\"size-full wp-image-9019 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/7.1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: tinuiti.com</span></p>\n<span style=\"font-weight: 400;\">Content tiles provide the opportunity to impart extensive information about your products to the customers. Make use of it.</span>\n<h3><span style=\"color: #00ccff;\"><b>(d) Upload your products</b></span></h3>\n<span style=\"font-weight: 400;\">After developing the layout of your pages, the next step in the process is to upload your products. This constitutes the inventory of your store collection. An inventory is a collection of products from which customers could choose, according to their needs and requirements.</span>\n\n<span style=\"font-weight: 400;\">The best part is that Amazon allows you to upload products in your inventory in one go. By assigning ASINs (Amazon Standard Identification Number) to every product, you can easily </span><span style=\"font-weight: 400;\">add products. You can also search for them using keywords.</span>\n<h3><span style=\"color: #00ccff;\"><b>(e) Submit your pages for review</b></span></h3>\n<span style=\"font-weight: 400;\">Once the pages have been designed and developed, check it thoroughly and rectify the mistakes, if any. Amazon provides an option to see the preview of your store’s layout. Select the “Store Preview” tab to do so.</span>\n\n<span style=\"font-weight: 400;\">You can check whether there are many grammatical errors in textual content, image inconsistencies, navigation problems etc. Once you have incorporated the necessary changes, submit the pages for review. Once it gets approved, you can make it live on your store.</span>\n\n<span style=\"font-weight: 400;\">Your store is ready for your customers to browse and purchase products.</span>\n<h3><span style=\"color: #00ccff;\"><b>What are the elements that can improve your Amazon Store?</b></span></h3>\n<span style=\"font-weight: 400;\">There are a few extra elements that will aid in improving the performance of your store.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Utilize Brand Analytics tool</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The Brand Analytics tool is developed by Amazon to provide accurate data to all the registered brands. It imparts data on top keywords or search terms used by customers. </span>\n\n<span style=\"font-weight: 400;\">This will help you to gain more conversions for the corresponding categories. Additionally, it shows the keywords of products sold by your competitors.</span>\n\n<span style=\"font-weight: 400;\">It displays the metrics of the top-performing keywords with the top three products which converted to sales for every search term. Besides giving the knowledge of the exact keywords searched by customers which helps in better optimization of the pages, this tool gives information on the comparison of products.</span>\n\n<span style=\"font-weight: 400;\">This spectrum of information can help you to understand the likes and requirements of your customers. You can accordingly initiate changes in your pages, create targeted ads according to customer demographics, and increase the overall performance of your store.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Promote your store</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Just by creating your store and expecting your potential customers to know about it won’t get the work done. You have to strategize the marketing of your store on various online platforms.</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can link your store in the brand byline displayed on the detail pages of your products.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate your store’s URL in any marketing strategies apart from those implemented on Amazon.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give access to shoppers to share your store on social media platforms, by using built-in social media features.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take the advantage of using <a href=\"https://vividreal.com/amazon-headline-search-ads/\">Headline Search Ads</a> to promote your store amongst the more qualified and targeted audience.</span></li>\n</ol>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Take the aid of Amazon Store Insights</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It provides information on metrics related to your products. It includes elements like</span>\n<ol>\n 	<li><span style=\"color: #00ccff;\"><b>Views or Visitor: </b></span><span style=\"font-weight: 400;\">The average of the number of unique pages visited by a customer on a daily basis.</span></li>\n 	<li><span style=\"color: #00ccff;\"><b>Views:</b></span><span style=\"font-weight: 400;\"> The number of views received by a page during a particular period. It also takes repeated views into account.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Daily Visitors:</b></span><span style=\"font-weight: 400;\"> The total number of customers who viewed your page(s) in a day.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Sales:</b></span><span style=\"font-weight: 400;\"> The total estimated sales of your products by users within two weeks of their last visit.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Units Sold:</b></span><span style=\"font-weight: 400;\"> The total number of units sold to users within two weeks of their last visit.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">It also measures organic traffic brought in by Amazon, Headline Search Ads traffic, and traffic from customized source tags. All of these elements aid in incorporating the necessary changes required to improve the performance of your store, its pages, and sales of your products.</span>\n<h3><span style=\"color: #00ccff;\"><b>What are you waiting for?</b></span></h3>\n<span style=\"font-weight: 400;\">An Amazon store acts as the perfect platform to market your brand and its products on a large scale. By customizing your page space, promoting your store on various platforms, and keeping a track of your store’s performance, you can gain maximum conversions out of it. This will definitely boost your ROI and drive your sales. </span>\n\n<span style=\"font-weight: 400;\">Customer engagement is key here. Making it as user-friendly and convenient as possible will lead to a higher rate of customer engagement. Using a variety of products and using a dynamic product listing will appeal to your targeted audience. </span>\n\n<span style=\"font-weight: 400;\">This is one of the most efficient platforms to witness the growth of your brand.</span>\n\n<span style=\"font-weight: 400;\">Build one for your brand right away. And if you find it too complicated,<a href=\"https://vividreal.com/digital-marketing/\"> our team of Digital Marketing experts</a> will be glad to help you out.</span>', 'How do you build an Amazon Store?', '', 'draft', 'closed', 'open', '', '', '', '', '2020-09-03 11:32:02', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9005', 0, 'post', '', 0),
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(9028, 7, '2020-07-16 18:03:05', '0000-00-00 00:00:00', '<span style=\"font-weight: 400;\">1.7 billion. This is the staggering number of daily active users on Facebook. It is one of the most widely used social media platforms. For your brand, utilizing it as a platform to implement marketing strategies is similar to hitting a jackpot. </span>\n\n<span style=\"font-weight: 400;\">Facebook Custom Audience is </span><span style=\"font-weight: 400;\">used for advertising campaigns on Facebook</span><span style=\"font-weight: 400;\">. What does it signify? </span><span style=\"font-weight: 400;\">They are custom groups of people who have already established a  relationship with your business, such as past customers, people who have visited your website, or people who have installed your app.</span>\n\n<span style=\"font-weight: 400;\">By creating a custom audience, you will be able to reach out to</span><span style=\"font-weight: 400;\"> different categories of Facebook users who are most likely to be interested in your business. This allows you to minimize your expenditure on ads and maximize ROI.  </span><span style=\"font-weight: 400;\">The focus has to be on putting the right message in front of the right person at the right time.</span>\n\nHey, if you want professional assistance to<a href=\"https://vividreal.com/facebook-ad-campaigns/\"> launch advertising campaigns on Facebook, our Facebook ad campaign experts</a> are here.\n\n<span style=\"font-weight: 400;\">Now, you must be wondering about the ways to create such custom groups on Facebook. We have got you covered. Let’s take a look at the different types of custom audiences and the ways to create them on Facebook.</span>\n\n<span style=\"color: #00ccff;\"><b>Different types of Custom Audiences</b></span>\n\n<span style=\"font-weight: 400;\">There are essentially four types of custom audiences.</span>\n\n<strong><span style=\"color: #00ccff;\">1. Customer Lists: </span></strong><b><span style=\"font-weight: 400;\">It is a list of customers with whom you have an existing and ongoing relationship. This list provides information to Facebook which cannot be tracked via Facebook engagement or <a href=\"https://vividreal.com/troubleshoot-your-facebook-pixel/\">Facebook Pixels</a>. </span></b>\n\n<span style=\"font-weight: 400;\">The prospects who have subscribed to your newsletter are those who expressed an interest in your business, but Facebook does not possess a medium to identify these prospects until and unless you upload the concerned information.</span>\n\n<span style=\"font-weight: 400;\">Once you upload the data, Facebook utilizes a process known as “hashing” to keep elements of the customer data private whilst giving permission to seek matches with Facebook user profiles. You can upload data of only those customers whose permission has been taken to market to them. </span>\n\n<span style=\"font-weight: 400;\">Using a purchased customer list is forbidden. If any of your existing customers choose to opt-out of your email list, you will have to exclude them from your Custom Audience.</span>\n\n<span style=\"font-weight: 400;\">Customers won\'t get notified that you\'ve added them to an audience. Facebook will never contact them without your permission.</span>\n\n<b><span style=\"color: #00ccff;\">2. Website Custom Audiences:</span> <span style=\"font-weight: 400;\">After you have finished installing the Facebook Pixel on your website, Facebook gets access to match your website viewers to their Facebook profiles. By using this spectrum of data, you can create custom audiences that aim to target all the website visitors. You can also use it to remarket to people who have scanned a particular product page or category.</span></b>\n\n<span style=\"font-weight: 400;\">You have the option to either target your recent visitors or those in the past six months time period. It’s crucial to install the Facebook Pixel on your website to get access to this data.</span>\n\n<b><span style=\"color: #00ccff;\">3. App Custom Audiences:</span> <span style=\"font-weight: 400;\">A custom audience of people who have had interaction with your app can be created once you register your app and set up a Software Development Kit on the ‘Facebook for Developers’ site. Your team of developers can easily help you out with this process. </span></b>\n\n<span style=\"font-weight: 400;\">It is an efficient basis for engagement campaigns via apps. You will be able to target the spectrum of people who have </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Downloaded your app but haven’t gotten around using it.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Made in-app purchases.</span></li>\n</ul>\n<b><span style=\"color: #00ccff;\">4. Engagement Custom Audiences:</span> <span style=\"font-weight: 400;\">It provides you with an opportunity to target people who have had prior interaction with your brand on social media platforms like Facebook or Instagram.</span></b>\n\n<span style=\"color: #00ccff;\"><b>What are the different ways to create Custom Audiences on Facebook?</b></span>\n\n<span style=\"font-weight: 400;\">Before creating the various types of Custom Audiences, you have to alter your settings on Facebook. </span>\n\n<span style=\"font-weight: 400;\">Initially, navigate to the Ads Manager menu and choose “Audiences” from the section labelled “Assets”. Once you have done that, click on the “Create Audience” tab. The menu will give you three options:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audience</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lookalike Audience</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saved Audience</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Select “Custom Audience”. Ten options will be displayed on the screen. These options represent the audience sources. You can choose the options according to your preference.</span>\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>(a) Creating Customer List Custom Audience:</b></span>\n\n<span style=\"font-weight: 400;\">Navigate to the “Customer File” option and click on it. This option allows you to upload information regarding your leads.</span>\n\n<span style=\"font-weight: 400;\">There are two options available to sync your customer lists:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Manual Upload -</b></span><span style=\"font-weight: 400;\"> You can manually upload your customer list. It will present you with three options:</span></li>\n</ul>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a file that includes customer lifetime value (LTV). This requires a .csv or .txt file.This option is highly recommended.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a file that does not include LTV. This requires a .csv or .txt file too.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Import from MailChimp. </span></li>\n</ol>\n<span style=\"font-weight: 400;\">Follow these simple steps:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook provides up to 15 different elements or identifiers which you can select. These include phone number, city, country, gender, email address, the Facebook app user ID. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you have selected the identifiers, the next step is to upload the customer data file.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After that, enter an appropriate name for your audience which clearly describes them.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on “Next”. Your Custom Audience will be prepared in 30 minutes or so.</span></li>\n</ol>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Sync with your Email CRM</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> You can ensure the leads in your email are automatically synced to your custom audiences via the use of Custom Audience Sync Tool.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>(b) Creating Website Custom Audience:</b></span>\n\n<span style=\"font-weight: 400;\">By installing the Facebook Pixel on your website, it is not required to possess any data about the spectrum of users you plan to target. Facebook will automatically track, recognize viewers and add them to an Audience, ready for retargeting. This process will be initiated whenever a user visits your website.</span>\n\n<span style=\"font-weight: 400;\">Go to the “Website Traffic” option and click on it. Once you have done that, the next step is to add people to your audience. Although the default option is set to “All website visitors”, you can modify it by selecting other options from the dropdown menu. </span>\n\n<span style=\"font-weight: 400;\">The following options are available:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>People who visited specific web pages</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> It allows you to segregate the users based on URLs, including or excluding specific keywords, or the whole URL string.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Visitors by time spent</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> you have the option to select the higher percentage of website visitors based on the time they spent browsing on your website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>From your events</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> you can choose from a variety of pixel events to build an audience. These events include sub-categories such as PageBView, AdvancedEvents, PixelInitialized etc.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">There are a few other advanced options at your disposal to finely filter the audiences. </span>\n\n<strong><span style=\"color: #00ccff;\">1. Dynamic Date</span><span style=\"color: #00ccff;\">:</span></strong><b><span style=\"font-weight: 400;\"> You are able to target visitors who have visited your website within a specific duration of time.</span></b>\n\n<strong><span style=\"color: #00ccff;\">2. Devices</span></strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">:</span> </strong>This gives the option of including devices such as Android, iOS, desktop, mobiles.</span>\n\n<strong><span style=\"color: #00ccff;\">3. Frequency</span></strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">:</span> </strong>It determines the number of times a website visitor performs an action of visiting a page, purchasing a product, an enquiry etc.</span>\n\n<span style=\"font-weight: 400;\">The last step is to give a name to your audience.</span>\n\n<span style=\"font-weight: 400;\">Although there’s a possibility of endless combinations, it is better to keep it simple and utilize the trial-and-error method to figure out what works best for your business.</span>\n<h3><span style=\"color: #00ccff;\"><b>(c) Creating an App Custom Audience:</b></span></h3>\n<span style=\"font-weight: 400;\">Navigate to the “App Activity” option and click on it. Now, the next step is to add people to your audience.</span>\n\n<span style=\"font-weight: 400;\">There are many options that are available for you to specifically target users. Some of these, which will be displayed on the screen once you select the dropdown menu, are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anyone who opened the app</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most active users</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users by purchase amount</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users by segment created in Facebook Analytics.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">A few additional options are available, such as App Launches, Session End, etc.</span>\n<h3><span style=\"color: #00ccff;\"><b>(d) Creating an Engagement Custom Audience: </b></span></h3>\n<span style=\"font-weight: 400;\">Navigate to the “Use Facebook Sources” category. This category provides six types of engagement custom audiences. It proves to be beneficial to newly-created businesses which have not expanded their horizons of reach yet.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Videos</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> Choose one of the content types which are based on the percentage of time watched. You also have to select the time window to be included.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Instagram</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> Choose from a variety of options available, which represents the spectrum of your audience meeting different criteria. The option of the time period is also provided to you.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Lead Form </b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> You have the options to either select a particular lead form or the entire account as a whole. Once that is done, choose the option of either those who opened the form or those who did or did not submit it.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Events</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> Select a particular event or the account as a whole. You will be provided with a variety of options.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Instant Experience </b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\">-</span> Select either a particular or the account as a whole. Then, you can either open or click any links on the Instant Experience.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Facebook Page</b></span><span style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"> -</span> Choose the appropriate business page and then select from the variety of engagement options available.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Strengthen your campaigns with Custom Audience</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have created your Custom Audience and put everything in place, you have to explore the possible options to boost your marketing campaigns. Here are some ways to accomplish this.</span>\n<h3><span style=\"color: #00ccff;\"><b>1. Utilize Custom Audience to target your existing customers</b></span></h3>\n<span style=\"font-weight: 400;\">By using Custom Audience to target your current customers, you are increasing your chances of gaining a higher conversion rate. Since this spectrum consists of buyers who are already well-acquainted with your brand and satisfied with the service, it’s easier to convince them to make another purchase than acquiring a new prospect.</span>\n\n<span style=\"font-weight: 400;\">You can use the Customer List to contact past customers to return to your store and re-purchase something, provide special offers and inform them about any latest releases.</span>\n<h3><span style=\"color: #00ccff;\"><b>2. Grow your Facebook following</b></span></h3>\n<span style=\"font-weight: 400;\">Many of your existing customers must have already liked your page on Facebook. But there are chances that many might not be aware of the existence of your Facebook page. By utilizing a Customer List or Website Custom Audience, you can use Facebook ads to encourage this highly targeted group to follow your Facebook page.</span>\n\n<span style=\"font-weight: 400;\">Ensure that you exclude those customers who have already liked your page to avoid paying unnecessarily.</span>\n<h3><span style=\"color: #00ccff;\"><b>3. Make use of lookalike audiences</b></span></h3>\n<span style=\"font-weight: 400;\">In case you do not have a huge number of buyers to create a Customer list, you have the option to create a lookalike audience on the basis of a Custom Audience of people who have explored your website, following your Facebook page etc.</span>\n\n<span style=\"font-weight: 400;\">Implementing this strategy will target those people who have a similar profile to your existing customers. There are high chances that they will be interested in the products and services provided by your business.</span>\n<h3><span style=\"color: #00ccff;\"><b>4. Effectively utilize types of Facebook ads</b></span></h3>\n<span style=\"font-weight: 400;\">When you make proper use of Facebook ads, you will be able to reach a large number of prospects in your targeted group. Your Awareness campaign objectives will aid you in accomplishing the above. Increase your advertising bid to broaden the reach.</span>\n\n<span style=\"font-weight: 400;\">This will also help in building your Custom Audience. </span>\n<h3><span style=\"color: #00ccff;\"><b>5. Consistent testing of your ads for maximum conversions</b></span></h3>\n<span style=\"font-weight: 400;\">The relationship between your ad and Custom Audience is one of inter-dependence. The higher the efficacy of your ads, the broader the spectrum of your Custom Audience.</span>\n\n<span style=\"font-weight: 400;\">Consistent testing of elements of your ads will aid in its improvisation. Testing key elements like headline, ad text, ad format, CTA and images, is crucial. You can make the necessary changes accordingly and improve the layout of your ads.</span>\n<h3><span style=\"color: #00ccff;\"><b>6. Take the aid of Facebook Audience Insights</b></span></h3>\n<span style=\"font-weight: 400;\">To know the demographics of any category of your Custom Audiences, Facebook Audience Insights can provide valuable data. Use this data to acquire new Facebook connections through target ads. When the leads interact with your ad, they will become a part of your engagement Custom Audience.</span>\n<h3><span style=\"color: #00ccff;\"><b>Concluding it…</b></span></h3>\n<span style=\"font-weight: 400;\">Using such a brilliant and effective tool to strategically run successful ad campaigns is a must if you are looking to expand your reach of customers. Since Facebook is a widely used social media platform, your marketing and advertising campaigns have to be at par.</span>\n\n<span style=\"font-weight: 400;\">Custom Audiences can go a long way to increase your leads and sales. Make good use of it and you will surely witness positive growth in your conversion rates.</span>\n\n<span style=\"font-weight: 400;\">And if you are having problems creating one on Facebook, we would be more than happy to help you out. Here are the <a href=\"https://vividreal.com/facebook-ad-campaigns/\">Facebook ad campaign services provided by us</a>.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">       </span>\n\n&nbsp;', 'Facebook Custom Audiences 101: A Starter Guide for E-Commerce Businesses', '', 'draft', 'closed', 'open', '', '', '', '', '2020-07-16 18:03:05', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9028', 0, 'post', '', 0),
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(9039, 7, '2020-07-16 16:57:50', '2020-07-16 11:27:50', '<span style=\"font-weight: 400;\">LinkedIn is one of the best platforms out there for B2B advertising. And they’re always rolling out new updates that make advertising on LinkedIn even better! Back in April, two new forms of targeting were released by LinkedIn, that has huge potential for B2B lead generation. This article is going to tell you how to make the most out of it. The two new targeting types are being called “Company Category” and “Company Growth Rate”.</span>\n\n<img class=\"size-full wp-image-9040 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Linked-1.png\" alt=\"Screenshot of LinkedIn\'s new targeting options\" width=\"772\" height=\"476\" />\n\nOh, and if you need help with advertising on LinkedIn, <a href=\"https://vividreal.com/digital-marketing/\">talk to our expert digital marketers today</a>.\n\n<span style=\"color: #00ccff;\"><b>Company Category</b></span>\n\n<span style=\"font-weight: 400;\">I know what you’re thinking. Wait a minute, doesn’t LinkedIn already have a company industry targeting option? How is this any different from that? </span>\n\n<img class=\"size-full wp-image-9067 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/linkedin-2-1-1.png\" alt=\"\" width=\"761\" height=\"465\" />\n\n<span style=\"font-weight: 400;\">Company Category targeting lets you target companies from a curated list, which is usually from sources like Forbes, Fortune, and even LinkedIn themselves. It allows you to target companies by custom segments like the S&amp;P 500. You can advertise to people based on the category their company/organisation falls into. </span>\n\n<span style=\"font-weight: 400;\">Right now, the choices are limited, but in time, the list of companies is expected to increase. As of now, the list includes some of the fastest-growing companies in the world, as well as the fastest-growing companies from different countries. Check out the available options:</span>\n<ul>\n 	<li><strong>Forbes World’s Most Innovative Companies\n</strong>You can reach companies that fall under Forbes World’s Most Innovative Companies.</li>\n</ul>\n<ul>\n 	<li><strong>Fortune 100 Fast-Growing Companies</strong> (Worldwide)\nThis lets you target companies from all over the world that are in the Fortune 100 Fast Growing Companies list.</li>\n</ul>\n<ul>\n 	<li><strong>Fortune 500 </strong>(the US only)\nTarget companies from the US that fall into the Fortune 500 company category.</li>\n</ul>\n<ul>\n 	<li><strong>Fortune Global 500 </strong>(Worldwide)\nReach companies all over the world that fall into the Fortune Global 500 category.</li>\n</ul>\n<ul>\n 	<li><strong>Linkedin News Editors’ Top Companies </strong>(Australia, Brazil, Canada, China, France, Germany, India, Japan,  Mexico, United Kingdom, United States)\nUse this option to reach companies from the mentioned countries that fall into the LinkedIn News Editors’ Top Companies category.</li>\n</ul>\n<ul>\n 	<li><strong>Linkedin News Editors’ Top Startups </strong>(Australia, Brazil, Canada, China, France, Germany, India, Japan,  Mexico, Netherlands, United Kingdom, United States)\nTarget companies from the mentioned countries who also fall into the LinkedIn News Editors’ Top Startups category.</li>\n</ul>\n<ul>\n 	<li><strong>London Stock Exchange </strong>(Worldwide)\nTarget companies from all over the world that fall into the London Stock Exchange category.</li>\n</ul>\nSo… how do you use it? Well for example, if you want to specifically target the top startups in India then this is a good choice. Sure the lists are kind of broad now but we can expect a few changes or improvements to come soon. You can also combine other targeting features to fine-tune your targeting and ensure that your ads are reaching the right people.\n\n<span style=\"color: #00ccff;\"><b>Company Growth Rate</b></span>\n\n<span style=\"font-weight: 400;\">This type of targeting allows you to target companies by their rate of growth per year. This is determined by factors like employee growth, revenue growth or even inferred data from other similar companies within the same locality and industry. </span>\n\n<img class=\"size-full wp-image-9069 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/linked-3-1.png\" alt=\"\" width=\"758\" height=\"461\" />\n\n<span style=\"font-weight: 400;\">There are a few different options for this type of targeting:</span>\n\n<strong>Negative growth companies</strong>:<span style=\"font-weight: 400;\"> Reach people from companies that have had negative growth or employee growth rate in the past year.</span>\n\n<strong>0-3% company growth</strong>: <span style=\"font-weight: 400;\">Reach people from companies that have had 0% - 3% company growth or employee growth rate in the past year.</span>\n\n<strong>3-10% company growth</strong>:<span style=\"font-weight: 400;\"> Reach people from companies that have had 3% - 10% company growth or employee growth rate in the past year.</span>\n\n<strong>10-20% company growth</strong>:<span style=\"font-weight: 400;\"> Reach people from companies that have had 10% - 20% company growth or employee growth rate in the past year.</span>\n\n<strong>20%+ company growth</strong>:<span style=\"font-weight: 400;\"> Reach people from companies that have had 20%+ company growth or employee growth rate in the past year.</span>\n\n<span style=\"font-weight: 400;\">Probably the only drawback in these types of targeting is the fact that company growth rate only applies to the companies for which LinkedIn has information on. So there could be companies out there that you might want to target, but LinkedIn wouldn’t have them on their list. So you might not reach all companies you have in mind. The best way to solve this issue would be to create and run multiple campaigns with different segmentations to reach all the companies that you are interested in.</span>\n\n<span style=\"font-weight: 400;\">Advertising on LinkedIn is a bit on the expensive side. You have to pay for every click, just like Google Ads. But people who click on Google Ads have a higher chance of converting, given that they have more purchase intent. That is not the case for LinkedIn. But it is undeniable that LinkedIn could be an invaluable part of your B2B marketing strategy. Simply because of the large number of companies and all the different targeting options you can choose from. It is basically a social network for businesses. All the profiles on LinkedIn are full of relevant information which you can use for targeting.</span>\n\n<span style=\"font-weight: 400;\">So what are you waiting for? Interested in advertising your brand? <a href=\"https://vividreal.com/digital-marketing/\">Talk to our digital marketing experts today.</a> Drop us a message!</span>', 'Using LinkedIn’s New Company Targeting Options: Category and Growth Rate', '', 'publish', 'closed', 'open', '', 'using-linkedins-new-company-targeting-options-category-and-growth-rate', '', '', '2020-07-16 16:57:50', '2020-07-16 11:27:50', '', 0, 'https://vividreal.com/?p=9039', 0, 'post', '', 0),
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(9052, 7, '2020-07-21 15:02:53', '2020-07-21 09:32:53', '<span style=\"font-weight: 500;\">Selling on Amazon is a great idea. You obviously agree with that, that is why you’re here!</span>\n\n<span style=\"font-weight: 500;\">Most people choose Amazon for selling products because of its reach spanning millions of potential buyers. You may be a large scale seller or someone selling one or two products, Amazon has got you covered when it comes to selling.</span>\n\n<span style=\"font-weight: 500;\">If you wish to sell on Amazon, you should first create a product list. It is a long process and most people are clueless about how to go about it. </span><span style=\"font-weight: 500;\">If you’re in need of professional help, worry not, we’ve got you covered. Our team of <a href=\"https://vividreal.com/digital-marketing/\">digital marketing experts</a> would be happy to help you. </span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be guiding you on how to list your product on Amazon. Read on to find out more.</span>\n\n<span style=\"color: #00ccff;\"><b>Basic Prerequisites</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Buy Universal Product Code (UPC)</b></span>\n\n<span style=\"font-weight: 500;\">Universal Product Code is a machine-readable barcode, which is a combination of unique black bars and a 12 digit number. Every product needs a Universal Product Code to be printed on its packaging for identification purposes, so does the product you sell. </span>\n\n<span style=\"font-weight: 500;\">Start with buying a UPC for your products before listing them. Choose a genuine and trustworthy website for buying UPC. You can choose </span><span style=\"font-weight: 500;\"> gs1.org since it is recommended by Amazon. Also, the codes need to be GS1 compliant. </span>\n\n<span style=\"font-weight: 500;\">Remember to keep separate codes for the different variations of your product such as colour, size, etc., since each of them is considered as a unique entity. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Quality Images</b></span>\n\n<span style=\"font-weight: 500;\">Amazon only accepts images that stick to their guidelines. Not just that, quality images are a necessity when it comes to luring your potential customers to finally convert. So, now you know why quality images are important while selling on Amazon.</span>\n\n<span style=\"font-weight: 500;\">Use high-quality images with </span><span style=\"font-weight: 500;\">a minimum of 1,000 x 1,000 pixels. The images with this dimension can enable the Amazon zoom feature which allows the buyers to view your products in more detail. Amazon recommends that the product take up 85% of the image you use. Also, a plain white background is ideal for the image. Use free online tools to get this done if you’re not able to do it. It is recommended to upload at least four images for each product listing.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Dimensions, Weight, &amp; Specification</b></span>\n\n<span style=\"font-weight: 500;\">Amazon has already put it straight, you can only sell physical products through Amazon. So, you’ll need to provide your product’s dimensions and weight. Use tape or a scale to measure these, or if your product has other sellers, simply copy their dimensions!</span>\n\n<span style=\"font-weight: 500;\">The next thing is to draft the product description, features, and specifications. These need to be written with relevant information, by avoiding false claims and subjective terms like \"</span><span style=\"font-weight: 500;\">amazing\", \"good quality\", etc. You may even check other seller’s listings and take ideas from the ones that caught your attention.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Identify Keywords</b></span>\n\n<span style=\"font-weight: 500;\">Keywords are important for ranking in Amazon SEO. Those are the words that your potential buyer searches within your listing when they are planning to make a purchase. You have already drafted your Amazon product title, description, features, and specification. Now, these work well for your product only when it includes keywords and your key value proposition. </span>\n\n<span style=\"font-weight: 500;\">You can get this job done using a number of online tools. You may begin by using Amazon’s free auto-keyword suggestion tool. Also, remember to focus on using as many keywords as possible without repetition.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Product Category</b></span>\n\n<span style=\"font-weight: 500;\">Deciding the product category under which you’re going to sell your product is important. To make the most of the results, list your product in the same category as </span><span style=\"font-weight: 500;\">similar products which are best-sellers. </span>\n\n<span style=\"font-weight: 500;\">Here also, you may check with the best selling products similar to yours and adapt the categories and subcategories they use if you find them useful.</span>\n\n<span style=\"color: #00ccff;\"><b>Let’s Start Listing</b></span>\n\n<span style=\"font-weight: 500;\">The first thing you need to understand before listing your product is to confirm whether your product is sold by multiple merchants or if it’s a product of your own sold solely by you. If you sell your own unique product, you need to create a new listing on Amazon because you are the first seller coming up with this product. If you are selling the same item that multiple merchants sell, you can share the same listing with other merchants without creating a new one.</span>\n\n<span style=\"color: #00ccff;\"><b>Creating a New Listing</b></span>\n\n<span style=\"color: #00ccff;\"><b>Step 1</b></span>\n\n<span style=\"font-weight: 500;\">Create an Amazon Seller Central account by registering on <a href=\"https://sellercentral.amazon.in/\">sellercentral.amazon.in</a>. Now, login to the account and find your account dashboard. Now click on the “Inventory ” drop-down menu to “Add a Product”.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 2</b></span>\n\n<span style=\"font-weight: 500;\">You’ll be redirected to a new page for adding your product. On this page, you need to choose from three options. The first one is that you can add products already sold on Amazon. This can be easily done by searching the product name or product ID from Amazon’s catalogue. Next is to “Create a New Product Listing” located just below the search box. As mentioned before, you can choose this option only if you offer a product that wasn’t sold by anyone on Amazon previously. Finally, the third option is for sellers who want to “bulk upload”  their multiple products at once. This feature can be seen on the right side of the screen.</span>\n\n<img class=\"size-full wp-image-9202 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/List-a-Product-in-Amazon-Seller-Central-Account-1.jpg\" alt=\"List a Product in Amazon Seller Central Account\" width=\"490\" height=\"244\" />\n\n<span style=\"font-weight: 500;\">We’ll be discussing the second option in this article since you’re here for that.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 3</b></span>\n\n<span style=\"font-weight: 500;\">Now that you have clicked “Create a New Product Listing”, you’ll be expected to </span><span style=\"font-weight: 500;\">assign your new product to an Amazon category. You’ll be provided with two options, one is to find categories using the search option and the other is to browse the already existing categories.</span>\n\nHere\'s what browsing for your product\'s category looks like.\n\n<img class=\"size-full wp-image-9203 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Create-a-New-Product-Listing-in-Amazon-Seller-Central-Account.png\" alt=\"Create a New Product Listing in Amazon Seller Central Account\" width=\"1910\" height=\"900\" />\n\n<span style=\"color: #00ccff;\"><b>Step 4</b></span>\n\n<span style=\"font-weight: 500;\">Once you search for a category using the search bar feature, you’ll be provided with </span><span style=\"font-weight: 500;\">all of the possible categories applicable for that specific product. Here, you may be provided with multiple categories to choose from. Identify and select the one that is most appropriate for your product.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 5</b></span>\n\n<span style=\"font-weight: 500;\">After selecting your appropriate category, you need to fill in all the</span><span style=\"font-weight: 500;\"> Listing Info for your new product. The next page will show you all the listing information divided into 7 tabs: </span><i><span style=\"font-weight: 500;\">Vital Info, Variations, Offer, Images, Description, Keywords</span></i><span style=\"font-weight: 500;\">, and </span><i><span style=\"font-weight: 500;\">More Details</span></i><span style=\"font-weight: 500;\">. Each of these tabs carries a different set of fields to be filled with product information. We’ll discuss each of them in the following sections. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Vital Info</b></span>\n\n<i><span style=\"font-weight: 500;\">Product Name </span></i><span style=\"font-weight: 500;\">is the first field that comes under the Vital Info tab. The title is the first thing that your potential customer notices about your product. Write a compelling product name packed with keywords, your value proposition, and more. The information about the product line, material or key feature, product type, </span><span style=\"font-weight: 500;\">colour, size, or packaging/quantity is the possible assets that can be added to the title. Also, stick on to the character limit while writing this.</span>\n\n<i><span style=\"font-weight: 500;\">Manufacturer and Product Name </span></i><span style=\"font-weight: 500;\">are the next fields to be filled. You may use your brand/company name on both the fields if you are selling your own private-label product.</span>\n\n<i><span style=\"font-weight: 500;\">Manufacturer Part Number (MPN) </span></i><span style=\"font-weight: 500;\">is a unique number given by the manufacturer for identifying specific products. You’ll need this only if your product is actually a replacement part of another product.</span>\n\n<i><span style=\"font-weight: 500;\">Package Quantity </span></i><span style=\"font-weight: 500;\">needs to be mentioned based on your type of product. For example, if you were selling a Mobile Phone, you’d be selling 1 mobile phone rather than a “pack” of mobile phones. So, you’ll be entering 1 in this field.</span>\n\n<span style=\"font-weight: 500;\">Specify the </span><i><span style=\"font-weight: 500;\">Material Type </span></i><span style=\"font-weight: 500;\">of your product. You can choose the type of material from the list of materials they provide.</span>\n\n<span style=\"font-weight: 500;\">Select your product’s </span><i><span style=\"font-weight: 500;\">Color and Color Map </span></i><span style=\"font-weight: 500;\">in the next field. You can leave the ColorMap field empty if you want. The product </span><i><span style=\"font-weight: 500;\">Shape </span></i><span style=\"font-weight: 500;\">can be mentioned if it’s relevant to your product, else you may leave it empty. The same goes for your product’s </span><i><span style=\"font-weight: 500;\">Lens Color </span></i><span style=\"font-weight: 500;\">field and </span><i><span style=\"font-weight: 500;\">Size </span></i><span style=\"font-weight: 500;\">field</span><i><span style=\"font-weight: 500;\">. </span></i><span style=\"font-weight: 500;\">Similarly, fill in the fields for </span><i><span style=\"font-weight: 500;\">Hand Orientation and Tension Support </span></i><span style=\"font-weight: 500;\">if it’s applicable for your product</span><i><span style=\"font-weight: 500;\">. </span></i>\n\n<span style=\"font-weight: 500;\">As mentioned in the prerequisites, you need a universal Product Code or a GTIN. But you may get an exemption depending on your product category. You can utilize this exemption using the </span><i><span style=\"font-weight: 500;\">GTIN Exemption Reason </span></i><span style=\"font-weight: 500;\">field. </span>\n\n<i><span style=\"font-weight: 500;\">Related Product ID Type and Related Product ID </span></i><span style=\"font-weight: 500;\">fields need to be filled in if your product is linked to another product by entering the other product’s ID. And you can leave this field empty if this product is sold only by you on Amazon.</span>\n\n<i><span style=\"font-weight: 500;\">Item Display Dimensions and Weight,  Weight Supported, and Display Maximum Weight Recommendations, Shaft Length </span></i><span style=\"font-weight: 500;\">are fields which ask for your product’s physical parameters.</span>\n\n<span style=\"font-weight: 500;\">Finally, you need to fill in the </span><i><span style=\"font-weight: 500;\">Product ID, </span></i><span style=\"font-weight: 500;\">which can be GCID, UPC, or EAN.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Variations</b></span>\n\n<span style=\"font-weight: 500;\">Under the Variations tab, you can clearly specify if your product has </span><span style=\"font-weight: 500;\">a variety of colours or sizes or any other distinct variations.</span><span style=\"font-weight: 500;\"> You can choose the variation that applies to your product based on the option given in the drop-down menu.</span>\n\n<span style=\"font-weight: 500;\">After this, you’ll be directed to give further details on the variation you chose just before. Fill in those fields, and click on the “Add Variations” button. And finally fill the following tab to link those variations with the product ID, type, etc.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Offer</b></span>\n\n<span style=\"font-weight: 500;\">Here, use the </span><i><span style=\"font-weight: 500;\">Import Designation </span></i><span style=\"font-weight: 500;\">field to specify where your product is being made, or if it’s imported. There are other fields such as </span><i><span style=\"font-weight: 400;\"> </span></i><i><span style=\"font-weight: 500;\">Country of Publication, Seller Warranty Description, Release Date, Country as Labeled, Is Gift Wrap Available, and Offering Can Be Gift Messaged,  Tax Code </span></i><span style=\"font-weight: 500;\">that can be filled if those are applicable to your product. (P.S., these are self-explanatory fields for you!)</span>\n\n<span style=\"font-weight: 500;\">In the </span><i><span style=\"font-weight: 500;\">Fulfillment Latency </span></i><span style=\"font-weight: 500;\">field</span><i><span style=\"font-weight: 500;\">,  </span></i><span style=\"font-weight: 500;\">you can indicate the time required to ship the product once it has been ordered (This is only when you’re not using fulfilment by Amazon).</span>\n\n<span style=\"font-weight: 500;\">Mention your </span><i><span style=\"font-weight: 500;\">Restock Date. </span></i><span style=\"font-weight: 500;\">Write a </span><i><span style=\"font-weight: 500;\">Legal Disclaimer </span></i><span style=\"font-weight: 500;\">for your product using the right wordings. You can contact your manufacturer or seek legal aid if you are unsure about writing this on your own.</span>\n\n<span style=\"font-weight: 500;\">Choose your product’s </span><i><span style=\"font-weight: 500;\">Start selling date. </span></i><span style=\"font-weight: 500;\">If your product is signed by someone, mention the product’s </span><i><span style=\"font-weight: 500;\">Signed By. </span></i><span style=\"font-weight: 500;\">Next is to choose whether you want to fulfil the orders of your product or allow Amazon to fulfil them. And you can confirm this through the </span><i><span style=\"font-weight: 500;\">Fulfillment Channel</span></i><span style=\"font-weight: 500;\"> field.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Images</b></span>\n\n<span style=\"font-weight: 500;\">As mentioned above in the prerequisites, stick to the Amazon guidelines, and</span><span style=\"font-weight: 500;\"> upload appropriate images for your product under the Images tab.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Description</b></span>\n\n<span style=\"font-weight: 500;\">You need to fill in 2 sections of the description, </span><i><span style=\"font-weight: 500;\">Key Product Features,</span></i><span style=\"font-weight: 500;\"> and </span><i><span style=\"font-weight: 500;\">Product Description</span></i><span style=\"font-weight: 500;\">. The former becomes your bullet points and the latter is where you need to put in the description you carefully drafted initially in the prerequisites section.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Keywords</b></span>\n\n<span style=\"font-weight: 500;\">Under this tab, you can specify your product’s </span><i><span style=\"font-weight: 500;\">Search Terms, Platinum Keywords, </span></i><i><span style=\"font-weight: 500;\">Subject Matter, Other Attributes, Intended Use, and Target Audience.</span></i>\n\n<span style=\"font-weight: 500;\">Filling up all these fields requires patience, and you may feel like skipping most of them. But, Amazon uses all of this information to catalogue your product for customer searches. So, be patient and fill all the possible fields for your product.</span>\n\n<span style=\"color: #00ccff;\"><b>7. More Details</b></span>\n\n<span style=\"font-weight: 500;\">Out of all the tabs mentioned, this tab has the most number of fields. The fields in this vary based on the product category. All the fields in this section are simple and self-explanatory to fill. Your job is to fill as many fields as you can. </span>\n\n<span style=\"font-weight: 500;\">There are 2 important fields related to the price of the product, which need to be discussed. One is the </span><i><span style=\"font-weight: 500;\">Manufacturer’s Suggested Retail Price </span></i><span style=\"font-weight: 500;\">which is not the price your customer will pay, but the price you determine a customer could pay if you weren’t so generous.</span>\n\n<img class=\" wp-image-9060 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/ManufactrersSuggestedRetailPrice-1.jpg\" alt=\"Amazon Product Price Example - Manufactrer\'s Suggested Retail Price\" width=\"540\" height=\"308\" />\n\n<span style=\"font-weight: 500;\">In the above example,</span> <span style=\"font-weight: 500;\">₹ 2,990 is the </span><i><span style=\"font-weight: 500;\">Manufacturer’s Suggested Retail Price </span></i><span style=\"font-weight: 500;\">entered by the seller.</span> <span style=\"font-weight: 500;\">Doing this gives a sense of comparison and evokes the sensation of a good deal in the potential buyer’s minds. </span>\n\n<span style=\"font-weight: 500;\">Next is the </span><i><span style=\"font-weight: 500;\">Sales Price, </span></i><span style=\"font-weight: 500;\">which is the actual price that the customer pays. In the above example, </span><span style=\"font-weight: 500;\">₹  1,499 is the</span><i><span style=\"font-weight: 500;\"> Sales Price. </span></i><span style=\"font-weight: 500;\">Both </span><i><span style=\"font-weight: 500;\">Manufacturer’s Suggested Retail Price</span></i><span style=\"font-weight: 500;\"> and </span><i><span style=\"font-weight: 500;\">Sales Price</span></i><span style=\"font-weight: 500;\"> needs to be set wisely to make your prospects convert.</span>\n\n<span style=\"font-weight: 500;\">Finally, </span><i><span style=\"font-weight: 500;\">Save and Finish </span></i><span style=\"font-weight: 500;\">all the information you entered.</span>\n\n<span style=\"color: #00ccff;\"><b>Listing Products That Have Multiple Other Sellers</b></span>\n\n<span style=\"font-weight: 500;\">For listing products that have multiple other sellers, simply scan your product barcode</span><span style=\"font-weight: 500;\">s (UPC, EAN, or ISBN) through the Amazon Seller App located at the top right corner of the homepage. </span>\n\n<span style=\"font-weight: 500;\">For products whose barcodes are already available in Amazon, you can match your product to an existing product associated with that barcode. </span>\n\n<span style=\"font-weight: 500;\">You can match your products to the existing list by using Amazon’s Product Matching feature. When you are able to match with a product, Amazon adds offer details (price, quantity, and shipping method etc.) provided by you for such a product, which will appear on the detail page of that product.</span>\n\n<span style=\"color: #00ccff;\"><b>Custom Inventory Template For Listing</b></span>\n\n<span style=\"font-weight: 500;\">Amazon offers a Custom Inventory Template to provide sellers with a minimum set of attributes in an excel sheet for the listing of a large number of products in one go. This feature can be helpful for sellers who have a large number of products to list on Amazon. They can include details of all the products in a single template if they want.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">In this article, we have explained the complete steps for listing your product on Amazon. It obviously requires a bit of effort from your part, but doing it is worth the time in the long run. </span>\n\n<span style=\"font-weight: 500;\">In the final step of creating a new listing, if you encounter a shaded out save button (not allowing you to click on it), it means that you have missed filling a field that carries some essential information. In this case, recheck all the tabs and identify what you missed out. This would be easy to identify since such fields are highlighted in red.</span>\n\n<span style=\"font-weight: 500;\">If you still face difficulty in completing these steps, contact the Amazon Support by clicking on </span><span style=\"font-weight: 500;\">the “Help” link in the top, right-hand corner of the page, then follow the appropriate steps. </span><span style=\"font-weight: 500;\">Or you can directly connect with us if you’re in need of <a href=\"https://vividreal.com/digital-marketing/\">professional assistance in your digital marketing initiatives</a>. We’ll be more than happy to help you.</span>', 'How to list products on Amazon?', '', 'publish', 'closed', 'open', '', 'how-to-list-products-on-amazon', '', '', '2020-07-21 15:02:53', '2020-07-21 09:32:53', '', 0, 'https://vividreal.com/?p=9052', 0, 'post', '', 0),
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(9065, 8, '2020-07-15 10:10:13', '2020-07-15 04:40:13', '<span style=\"font-weight: 400;\">The pandemic created by Covid-19 has adversely affected people from across the world. People’s lives have taken a turn for the worse. Businesses in India have suffered tremendously since the lockdown was implemented on March 25, 2020, and it has aided in the containment of the situation to a certain extent. The business sector has witnessed a downfall due to the vast restrictions imposed on the branches of logistics and supply.</span>\n\n<span style=\"font-weight: 400;\">Since the government has begun the process of removing certain restrictions, businesses have scope to re-establish themselves in the market. As things have taken an unprecedented direction in recent times, marketers have chosen to digitalize their businesses. This is a strategic method of tackling the economic issues brought down on the market. </span>\n\nBefore we move on, this is just a reminder that we have an<a href=\"https://vividreal.com/digital-transformation/\"> amazing team at Vividreal who will aid in the setup and digital transformation of your business</a>. Talk to us.\n\n<span style=\"font-weight: 400;\">There are ways for you to effectively start your online business during Covid-19. An array of e-commerce solutions are available to aid businesses in adapting and adjusting to the new world. </span>\n<h3><span style=\"color: #00ccff;\"><b>How do you start a business in the wake of Covid-19?</b></span></h3>\n<span style=\"font-weight: 400;\">In order to start a business online, you will have to select an online platform to establish a base for your business. Shopify will act as the perfect platform for the establishment of your business.</span>\n\n<span style=\"font-weight: 400;\">There are certain all-essential steps that you need to keep in mind whilst setting up your business online. </span>\n\n<span style=\"color: #00ccff;\"><b>1. Ensure your business fulfils a need</b></span>\n\n<span style=\"font-weight: 400;\">Firstly, you have to find a market for the product that you intend to sell. Comprehend the need of the people in a world threatened by Covid-19. That would ensure that your business receives positive feedback from your potential customers. The focus has to be on finding your target audience who are or will actively look for the product or service provided by you.</span>\n\n<span style=\"font-weight: 400;\">Research is essential to accomplish this task. You can do the following to make the process a bit easier:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do substantial research to find keywords that people are searching on web engines. Simultaneously, check if these keywords have a lot of competition or not. You generally want keywords with less competition.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to online platforms so that you can gauge the spectrum of the questions that consumers might ask and understand their problems and issues.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit your competitors’ websites and note down the ways they are fulfilling their clients’ demands. You can bring changes in your own methods and techniques to improve the process of your sales.</span><span style=\"font-weight: 400;\">\n</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>2. Create an alluring copy</b></span>\n\n<span style=\"font-weight: 400;\">By following certain guidelines, you will be able to guide viewers through a specific selling process, taking them from the point of entering the website to the moment where they finally end up making a purchase.</span>\n\n<span style=\"font-weight: 400;\">You have to evoke the interest of the viewer by</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying an enticing headline.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing context of the problem your product solves.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proving your credibility as a problem-solver.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying testimonials from your past customers who will validate the authenticity of your product.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giving detailed information about the product and its benefits for the user.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide exciting incentives and offers to the user.</span></li>\n 	<li style=\"font-weight: 400;\">Develop a sense of urgency for the sale of the product or availability of the service.</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>3. Develop the design and structure of your website</b></span>\n\n<span style=\"font-weight: 400;\">Now that you have established your product, market, and your selling process, you have to develop and design the layout of your website. Remember, the threshold of your user’s attention span might be quite low. You have to craft an alluring design that will appeal to the viewer. You have to keep the following in mind while developing the layout:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your navigation simple, consistent, and clear.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select simple fonts and use contrasting colors to make them pop up against the background.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not clutter your webpages with unnecessary graphics, audio, or video.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use subscription forms, sign up forms to establish your email list.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide efficient customer care service.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your checkout process simple and clear. </span>Render your website customer-friendly.</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>4. Utilize the power of search engines to drive target audiences to your website</b></span>\n\n<span style=\"font-weight: 400;\">One of the best ways to receive incoming traffic to your website is via <a href=\"https://vividreal.com/why-are-ppc-ads-important-for-small-businesses/\">Pay-Per-Click (PPC) advertising</a>. PPC ads improve the visibility of your website on search engine results. Ensure that you combine your SEO strategies with PPC ads to boost the incoming traffic to your website.</span>\n\n<span style=\"font-weight: 400;\">With PPC ads, you only need to bid on keywords as opposed to bidding on conversion-based campaigns in SEO. This will aid in improving the rankings of your website in the organic search results.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Sell your credibility online</b></span>\n\n<span style=\"font-weight: 400;\">As the general population utilizes the internet to find information, you can be one step ahead in the game by providing the necessary information free of cost to the other websites. You will witness an increase in the incoming traffic and a rise in the search engine rankings. By including a link to your website in the content you provide, you will be able to achieve the results.</span>\n\n<span style=\"font-weight: 400;\">You can do the following to establish your expertise in the e-commerce domain:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft articles, audio, and video tutorials that will be useful for people. Give access to this information to people via utilizing the medium of your social media channels etc.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be an active expert in industry conclaves and social media channels where your target audience is predominantly present.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">The best part is that every website that makes your content available on their pages will provide a link to your website. This will aid in the improvement in the search engine rankings.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Use the methods of upselling and back-end sales </b></span>\n\n<span style=\"font-weight: 400;\">Developing your Customer Lifetime Value is one of the most effective marketing strategies that you have to adopt in the later stages of your business. By providing value-based content and establishing connections with your customers, you will aid in increasing the chances of their return to your website and purchasing your products.</span>\n\n<span style=\"font-weight: 400;\">Utilize the powers of upselling and back-end selling. Display complementary products, provide discount coupons and offers to your customers. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Make email marketing your ally</b></span>\n\n<span style=\"font-weight: 400;\">The email marketing strategy will help you to deliver targeted and personalized messages to your customers, once they have signed up and provided their personal information. Easy to measure and easy to share essential information with your potential customers, it proves to be extremely effective. You receive an admirable ROI as well. That’s the reason behind many marketers choosing to opt for this strategy.</span>\n\n<span style=\"font-weight: 400;\">Email marketing has to be on your list of strategies. This will surely give you the results you are looking for. Since these times will rely heavily on digitalization, email marketing is one of the most efficient strategies out there. </span>\n\n<span style=\"font-weight: 400;\">Once you have established some ground rules, you have to set up various online gateways, take the aid of logistic providers and marketing tools. You can easily find effective ones on an efficient e-commerce platform like Shopify. The Indian market provides a solid base for such establishments. They have amazing tie-ups with online gateways, service providers and tools, with incredible offers. </span>\n\n<span style=\"font-weight: 400;\">Here are a few amazing examples:</span>\n\n<span style=\"color: #00ccff;\"><b>1) Paytm</b><span style=\"font-weight: 400;\"> </span></span>\n\n<span style=\"font-weight: 400;\">India’s largest payment gateway - Paytm has one-click integration with Shopify that aids in the initiation of a quick set-up and easy online payments via various secure modes.</span>\n\n<span style=\"font-weight: 400;\">This is available to the new marketers who have linked their Paytm Gateway as the main option. Various exciting benefits are given such as a full PG fee waiver on the initial 3.5 lakhs worth of business for new sign-ups. You can reap the benefits by signing-up on Paytm with your Shopify store account details once your online payment mode has been set up.          </span>\n\n<span style=\"color: #00ccff;\"><b>2) Delhivery </b></span>\n\n<span style=\"font-weight: 400;\">It is a trusted logistics company established in India. They provide accessibility to over 18000+ pin codes and have a known reputation for on-time delivery. They have started servicing Shopify merchants to aid them in the management of deliveries.</span>\n\n<span style=\"font-weight: 400;\">Additionally, the app allows you to integrate your storefront on Shopify with your Delhivery dashboard. You can easily manage your shipping tasks and logistics on one platform. </span>\n\n<span style=\"font-weight: 400;\">After signing up with Shopify, create your account on Delhivery. Choose the option “Business” to avail the offer, when you select your shipping options. You can save up to 6000 INR by taking up the offer given by Shopify. </span>\n\n<strong><span style=\"color: #00ccff;\">3) Shopify Email </span></strong>\n\n<span style=\"font-weight: 400;\">It is an app that makes email marketing a cakewalk for the merchants and produces ROI via emails. You can utilize this app to put the email marketing strategy that we discussed earlier into effect. Building and fostering relationships is achieved through the use of this app. </span>\n\n<span style=\"font-weight: 400;\">It is inclusive of features like ready-made designs, availability of the option of customizing your template, etc.</span>\n\n<span style=\"font-weight: 400;\">You can go ahead with setting up the app and start running your email marketing campaigns. There is no requirement of coupon codes needed. </span>\n\n<span style=\"font-weight: 400;\">Read more about the various <a href=\"https://www.shopify.in/blog/start-online-business-in-india-post-covid-19-offers-over-inr-1-lac\">services and offers provided by Shopify to get your e-commerce business up and running.</a></span>\n\n<span style=\"font-weight: 400;\">Shopify functions as a remarkable platform for merchants to establish and run their businesses online successfully. It is highly recommended that you utilize Shopify and its benefits by setting your business store on it.</span>\n\n<span style=\"color: #00ccff;\"><b>Do not let Covid-19 affect you or your business!</b></span>\n\n<span style=\"font-weight: 400;\">The fact that Covid-19 has created an unavoidable and adverse situation cannot be denied. What’s important is to remember that you have to be resilient in order to overcome the consequences of this particular pandemic. If you are planning to start an online business once the Covid-19 situation comes under control, do not be afraid to do so. </span>\n\n<span style=\"font-weight: 400;\">By following these simple steps, you can easily set up your business online. There are certain strategies that you have to implement to make your business popular amongst your target audience. Just like any other aspect of life, you grow and evolve in your business too. You constantly tweak and see where changes can be brought. This will increase the efficiency of your services, which in turn will make your customers happy. </span>\n\n<span style=\"font-weight: 400;\">If you require professional help, we are<a href=\"https://vividreal.com/digital-transformation/\"> experts who have a knack for digitally transforming businesses</a>. Check us out now.</span>\n\n<span style=\"font-weight: 400;\"> </span>\n\n&nbsp;', 'How to Start an Online Business in India in the wake of Covid-19', '', 'publish', 'closed', 'open', '', 'starting-an-online-business-in-india-in-the-wake-of-covid-19', '', '', '2020-07-15 10:10:13', '2020-07-15 04:40:13', '', 0, 'https://vividreal.com/?p=9065', 0, 'post', '', 0),
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(9079, 7, '2020-07-31 15:15:00', '2020-07-31 09:45:00', '<span style=\"font-weight: 500;\">Facebook is now a great platform where businesses thrive. The reason for this is a no-brainer; it has over 2.5 billion global users and any kind of business can find their potential customer there.<a href=\"https://vividreal.com/how-to-sell-on-facebook-in-2020/\"> Facebook also has multiple channels through which businesses can sell.</a> You can use Facebook Groups, Marketplace, Store, or even launch ads to promote your business.  </span>\n\n<span style=\"font-weight: 500;\">Maintaining a Facebook page is vital for any business since it is one way of making your business accessible to the public. Through your page, you can reach your potential customers. Setting up a Facebook business page isn’t a difficult job. It is a simple step by step process. In this article, we’ll be discussing every single step required to set up your Facebook Business Page. Read on to find out more.</span>\n\n<span style=\"font-weight: 500;\">If this gets too complicated, and if you need some help, we’re here for you. We have an amazing team of<a href=\"https://vividreal.com/digital-marketing/\"> digital marketing experts</a> to assist you. Alright, let’s get started!</span>\n\n<span style=\"color: #00ccff;\"><b>Step 1 - Create Page</b></span>\n\n<span style=\"font-weight: 500;\">Firstly, you need a Facebook account. You can use your personal Facebook account for this. Your page won\'t reveal your personal details to the public. Click on the “+” button on the top right side of the banner and select \"Page\" or simply go to facebook.com/pages/create. Now you’ll need to select the type of page you wish to create. Either Business/Brand or Community/Public Figure. Select the Business/Brand option to create a Facebook Page for Your Business. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 2 - Page Name &amp; Category</b></span>\n\n<span style=\"font-weight: 500;\">The next step is to provide the page name; try to use your business name or names that people would likely search. Now, select your business category from the options provided. It’s quite certain that people will find their category because Facebook provides tons of options to choose from. Also, if you think your business falls under more than one category, choose the one that people can best relate to.</span>\n\n<span style=\"font-weight: 500;\">Once this is done, the box will further expand to ask you details like the address and phone number. Also, they’ll let you keep this information away from the public or maybe show only your city and state as per your liking. Now click on “Continue” to proceed forward accepting the Facebook’s Pages, Groups and Events Policies. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9207 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Create-a-Facebook-Page.png\" alt=\"Create a Facebook Page\" width=\"1357\" height=\"623\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 3 - Profile picture &amp; Cover picture</b></span>\n\n<span style=\"font-weight: 500;\">Now, it\'s time to upload the profile and cover pictures for your page. This is an important step because they are the elements that a page visitor notices about your page at first sight. These elements should align with your business and brand because they appear in the search list along with your business name. </span>\n\n<span style=\"font-weight: 500;\">If you wish to include texts in these, make sure that it’s legible; also avoid using an odd colour combination in them. Go for a minimalist, sleek look and use high-resolution photos. If you’re a fairly known brand, then you can use your original brand logo for this.  The prime purpose of these pictures is to be recognizable.</span>\n\n&nbsp;\n\n<img class=\" wp-image-9098 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Facebook-Page-Profile-Picture-Cover-Picture.jpg\" alt=\"Facebook-Page-Profile-Picture-&amp;-Cover-Picture\" width=\"535\" height=\"305\" />\n\n&nbsp;\n\n<span style=\"font-weight: 500;\">Take note of the dimensions so that it looks appealing when someone visits your page. It\'s  170 x 170 pixels on a desktop and 128 x 128 pixels on mobile; also remember to avoid placing details on the image\'s corner since Facebook crops it into a circle. Finally, click on “Upload Profile Picture”. </span>\n\n<span style=\"font-weight: 500;\">Similarly, apply the same logic and basic principles while choosing or designing your cover image. Some businesses use a high-resolution photo of their team or storefront,  while some use the company slogans or banners so as to portray the personality of their business. There are some who use this space to highlight offers or promotional content. The recommended size for a cover image is 720 x 315 pixels, so try to stick to that for best results. Finally, click on “Upload Cover Photo”. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 4 - Create Username (URL)</b></span>\n\n<span style=\"font-weight: 500;\">The next step is to create your username or the URL. Your username will be used by people to find you on Facebook. Pick a username that\'s the same as your business name. It should match your other social media handles as well. Although you can use up to 50 characters, it is preferable to stick to a shorter URL because it’s easier to remember. If the name you wish to have is already taken, try to use a term that is related to your product or industry, else add a related suffix term, or simply use your location as a part of the username. Finally, click on “Create Username” to confirm, and a box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9208 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Add-Username-for-Facebook-Page.png\" alt=\"Add Username for Facebook Page\" width=\"1364\" height=\"620\" />\n\n&nbsp;\n\n<span style=\"font-weight: 500;\">Usually, Facebook automatically prompts you to change your page URL. In case, if it doesn’t happen, you can change it by accessing the “About” section of your profile.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 5 - Choose your Template or Customize them</b></span>\n\n<span style=\"font-weight: 500;\">All the above-mentioned steps were just the basics. After completing all of them, go to “Edit Page Info” or “Settings”. </span>\n\n<span style=\"font-weight: 500;\">Access the “Templates and Tabs” feature placed at the left side. Using this, you can set the tabs that you want to display on the sidebar of your page. This could be “Reviews”, “Offers”, and so on. There are templates available for different types of business categories like shops, restaurants, service businesses, and more.  These templates are predesigned based on the type of business by using various different tabs in the order of relevance. You can also customize these templates by adding or removing tabs from the default ones.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9209 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Templates-Tabs-in-Facebook-Page.png\" alt=\"Templates &amp; Tabs in Facebook Page\" width=\"1357\" height=\"621\" />\n\n&nbsp;\n\n<span style=\"font-weight: 500;\">Also, make sure that you only use tabs that are required. Keeping too many tabs might excite viewers but doesn’t serve the purpose if it’s broken. For example, using an “Instagram” tab without having an Instagram business page is pointless.  </span>\n\n<span style=\"color: #00ccff;\"><b>Step 6 - Additional Information</b></span>\n\n<span style=\"font-weight: 500;\">The next important step is to give additional information about your business. You might leave it incomplete, or think of doing it later. But it\'s something that people look for after landing on your page, so updating your page with these is a necessity. Lack of information could create ambiguity in people’s minds and further lead your potential customer to your competitor’s page just because they took the effort to write down all the additional information. So, take time and carefully fill in all the fields.</span>\n\n<span style=\"font-weight: 500;\">For this, go to the “Edit Page Info” on the top panel/menu. You can edit all the contact information (email, phone number), working hours and location here. Meanwhile, ensure that the location specified links to your business in Google Maps. Write a crisp and brief business description by limiting it to a couple of sentences (maximum of 255 characters). You can also add your Impressum (a legally-mandated statement of the ownership and authorship), price range, and privacy policy link if it\'s relevant to specify to the public. </span>\n\n<span style=\"font-weight: 500;\">The next important piece of information that you could provide your page’s first-time viewers is your company’s unique story, personality and information about relevant products or services that you offer. Ensure that you don’t simply stuff it with keywords rather than telling your story. You can place this information under the “More Info” section in the “About” tab. You can access this by clicking on “See More” on the left menu. Further, go to “About” and click on “Our Story”. And finally, hit the “Publish” button. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 7 - Add Appropriate Call-to-Action</b></span>\n\n<span style=\"font-weight: 500;\">Adding a relevant CTA button to your Facebook Page can make a huge difference in driving traffic to your website. You can link this button with your appointment-setting software or e-commerce platform. Or if these don’t apply to your business, you can use the button to send traffic to a specific website or landing page. Your CTA can be very basic “Send Message” if that’s what is relevant to your business. If your business is focussed on selling a variety of products, you can set up a Facebook store by clicking on “Add Shop Section” as well.</span>\n\n<span style=\"font-weight: 500;\">You can add this functionality to your Facebook page by clicking on “+ Add a Button” which can be seen below the cover picture.  Here, you can choose the CTA button which you wish to add on your page and finally confirm.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9210 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Add-a-Button-in-Facebook-Page-1.png\" alt=\"Add a Button in Facebook Page\" width=\"1329\" height=\"621\" />\n\n&nbsp;\n\n<span style=\"font-weight: 500;\">Once this is done, your CTA button would appear on the page. Try not to skip this step since relevant CTA’s can drive in more sales, traffic, bookings, or conversion for your business.</span>\n\n&nbsp;\n\n<img class=\" wp-image-9211 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/CTA-button-for-a-Facebook-Page-1.png\" alt=\"CTA button for a Facebook Page\" width=\"482\" height=\"788\" />\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Step 8 - Use the Services Tab</b></span>\n\n<span style=\"font-weight: 500;\">The Services tabs do not apply to all types of businesses, yet it is an important part to specify for the ones who have it. Completing the fields under this section allows you to highlight your business’ specific offerings in detail. </span>\n\n<span style=\"font-weight: 500;\">In this section, you can specify a particular service along with other related details like price, description, images if it’s applicable to the service that you offer. Use it as a medium to showcase your expertise and inform visitors more about your business. Not just helping the viewers, this practice also helps your Facebook page rank for relevant keywords in Google.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 9 - Customize Facebook Messenger</b></span>\n\n<span style=\"font-weight: 500;\">One way to stay connected with the page visitors is to automate Messenger for sending customized messages. With this, automated replies, away messages and other greetings can reach your visitors, ensuring that they get the information they need when they try to get in touch with you.</span>\n\n<span style=\"font-weight: 500;\">If you are a small scale business owner, make sure that you respond to your customers promptly. You can even prepare and keep an answer to frequently asked queries beforehand so that it is easier to manage when a visitor asks.</span>\n\n<span style=\"font-weight: 500;\">One major reason why you shouldn’t ignore managing your messenger is that customer service and satisfaction is of high importance. Especially on social media, where people expect you to reply ASAP. People appreciate this promptness, further helping in retaining the customers. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 10 - Enable Customer Reviews</b></span>\n\n<span style=\"font-weight: 500;\">Having positive comments or reviews on your page is a brilliant way to showcase what your customers like about your business to the public. It is an additional effort that needs to be put in since it would require you to moderate the unfavourable reviews as well. But putting a little bit of effort to populate proper customer reviews is worth the headache since it can go a long way in helping your business grow. Facebook star ratings show up on both Facebook and Google searches, so now you why these reviews are important. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 11 - Your First Post</b></span>\n\n<span style=\"font-weight: 500;\">There must be something on your page for a page visitor to view before you invite them to visit your page. Offer some valuable content by creating your own post or by sharing relevant content from veteran leaders in your industry. Or this can be an event or a product offer as well. </span>\n\n<span style=\"font-weight: 500;\">The only thing to remember is that whatever you post should make sense to your page visitor. If people can’t relate to the contents you post, it won’t help in contributing to any type of conversion.    </span>\n\n<span style=\"color: #00ccff;\"><b>Step 12 - Publish &amp; Invite Audience</b></span>\n\n<span style=\"font-weight: 500;\">After you’re done with all the steps mentioned before, you’re good to go. Now you’ve created a space where your potential customers and fans feel comfortable interacting with you. Finally, hit the “Publish Page” button in the left-hand menu to save. Now your page is live and visible to the public. So start by inviting your existing Facebook friends to view your page and “like” it if possible. You can use your other social media platforms to promote this page as well.   </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Facebook pages are a great place to expand your business.  All you need to do is to keep it engaging and active so that you can reach your prospects. </span>\n\n<span style=\"font-weight: 500;\">You can ask your customers to share their honest product/service review on the Facebook page. This, in turn, enhances the page outlook. Ensure that you present the public with legit and up-to-date information about your brand. </span>\n\n<span style=\"font-weight: 500;\">You can add a pinned post on top of your Facebook business page, just under your cover image. Use this space to place an attention-grabbing post to draw your visitors in and make them stick around.</span>\n\n<span style=\"font-weight: 500;\">If you think you can do better than the already existing templates, go ahead and customize it by adding new or removing old tabs. You can also connect with other pages by liking them; they don’t have to be your competitors, it can be pages that are relevant to your business.</span>\n\n<span style=\"font-weight: 500;\">And not to forget about having a check on the page insights. You can create content based on the audience who visits your page. The content that satisfies the page visitors will help your page grow.</span>\n\n<span style=\"font-weight: 500;\">If you’re still in need of professional help, worry not, we’ve got you covered. Our team of <a href=\"https://vividreal.com/digital-marketing/\">digital marketing experts</a> would be glad to help you. </span>', 'The Complete Guide to Setting Up a Facebook Page for Your Business', '', 'publish', 'closed', 'open', '', 'the-complete-guide-to-setting-up-a-facebook-page-for-your-business', '', '', '2020-07-31 15:15:00', '2020-07-31 09:45:00', '', 0, 'https://vividreal.com/?p=9079', 0, 'post', '', 0),
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(9089, 7, '2020-09-03 10:44:52', '2020-09-03 05:14:52', '<span style=\"font-weight: 500;\">Online advertising on search networks is a common part of a digital marketing strategy. At times, it\'s confusing to choose the right search network for advertising your products. Amongst all the search networks, Microsoft Advertising (formerly known as Bing Ads) and Google Ads have been the most popular ones. </span>\n\n<span style=\"font-weight: 500;\">It is a well-known fact that Google holds the majority of the search traffic. But Bing can’t be ignored because it is also a powerful advertising platform. Both Bing and Google can be used to run pay-per-click advertisements to help businesses reach specific audiences, drive traffic, and increase revenue. They differ in terms of their specific features and benefits, making them unique and advantageous over the other.</span>\n\n<span style=\"font-weight: 500;\">If you think you require any professional assistance for running your PPC ads, feel free to connect with us. Our team of <a href=\"https://vividreal.com/online-ad-campaigns/\">online ad campaign experts</a> would be more than happy to help you!</span>\n\n<span style=\"font-weight: 500;\">In this article, you’ll learn how Microsoft Advertising and Google Ads differ and how their features work for your ad campaign. Read on to find where you should spend your money for assured ad success.</span>\n\n<span style=\"color: #00ccff;\"><b>The Two Types of Google Ads</b></span>\n\n<span style=\"color: #00ccff;\"><b>1. Search Network Ads</b></span>\n\n<span style=\"font-weight: 500;\">The text ads that appear on the Google search network or SERP are called Search Network Ads.</span>\n\n<img class=\"aligncenter wp-image-9095 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Google-Search-Network-Ads-Example.jpg\" alt=\"Google-Search-Network-Ads-Example\" width=\"924\" height=\"526\" />\n\n<span style=\"color: #00ccff;\"><b>2. Display Network Ads</b></span>\n\n<span style=\"font-weight: 500;\">The display ads that appear across various websites, that are a part of the Google Display network are called Display Network Ads.</span>\n\n<span style=\"font-weight: 500;\">Google claims that its Display Network Ads reach most online users, while its Search Network Ads gives websites more visibility compared to the other websites listed on Google\'s search engine result page.</span>\n\n<span style=\"color: #00ccff;\"><b>How is Microsoft Advertising Different?</b></span>\n\n<span style=\"font-weight: 500;\">Microsoft Advertising has a reach of 124 million (at the time of writing) unique desktop searchers which Google was unable to achieve.</span>\n\n<span style=\"color: #00ccff;\"><b>Microsoft Ads  vs. Google Ads</b></span>\n\n<span style=\"font-weight: 500;\">We can’t blindly claim that one is better than the other without comparing them. Every minute difference between the two of them influences your ads\' conversion. Let’s consider them one by one in the following sections.</span>\n\n<span style=\"color: #00ccff;\"><b>Display URL</b></span>\n\n<span style=\"font-weight: 500;\">Both Microsoft Ads and Google Ads have their display URL shown right below the ad title. As you can see from the image below, the difference is that Microsoft Ads highlights the URL, while Google Ads doesn’t do that.</span>\n\n<img class=\"aligncenter wp-image-9100 size-full\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/URL-Example.jpg\" alt=\"URL-Example for Microsoft &amp; Google Ads\" width=\"924\" height=\"526\" />\n\n<span style=\"color: #00ccff;\"><b>Description Text</b></span>\n\n<span style=\"font-weight: 500;\">The character limitation for both Microsoft’s Text Ads and Google’s Search Network Ads were quite different. Google allows two separate description lines with 90 characters each, while Microsoft Ads offered only one line with 71 characters, called the Microsoft Standard Text Ad. It has improved now, with two lines with 90 characters each. These ads are known as  Microsoft Expanded Text Ad. </span>\n\n<span style=\"color: #00ccff;\"><b>Keywords</b></span>\n\n<span style=\"font-weight: 500;\">Keywords are an important part of PPC advertising. Both Microsoft and Google provide keyword research tools, broad match, and negative keyword targeting. The difference between both comes in the search volume for keywords, it is much smaller on Microsoft.  </span>\n\n<span style=\"color: #00ccff;\"><b>Reach</b></span>\n\n<span style=\"font-weight: 500;\">When it comes to search engines, Google dominates the industry. And the reason for this is its huge search traffic and wide reach. But this doesn’t mean that you can completely ignore Microsoft ads and concentrate solely on Google ads for PPC advertising. The reason is simple, Microsoft Ads is growing now like never before. As of March 2020, the Microsoft Search Network data said it had 11.7 billion monthly PC searches with 556 million unique users globally.  Well, this number matters a lot and it clearly depicts why you should start advertising with Microsoft Advertising. </span>\n\n<span style=\"color: #00ccff;\"><b>Cost</b></span>\n\n<span style=\"font-weight: 500;\">While comparing search traffic volumes, the Bing search engine is far behind Google. But Bing compensates when it comes to its performance. As a paid search marketer, you expect to make the most out of the money you spent. The budget you spend on advertising on Bing is much cheaper compared to Google ads. This is because of the far less competition for advertisers bidding on </span><span style=\"font-weight: 500;\">Microsoft Advertising</span><span style=\"font-weight: 500;\">. This reflects on the clicks as well, making you pay less for each click you get.</span>\n\n<span style=\"font-weight: 500;\">Microsoft Advertising </span><span style=\"font-weight: 500;\">has the potential to yield you better ROI because it is easier to get the traffic you need at a lower cost on Bing. This can make a difference for many advertisers since most of them consider cost as a crucial deciding factor. Google is weighed down by its popularity making its average CPC higher than </span><span style=\"font-weight: 500;\">Microsoft Ads</span><span style=\"font-weight: 500;\">. </span>\n\n<span style=\"font-weight: 500;\">Having said that, this doesn’t completely mean that </span><span style=\"font-weight: 500;\">Microsoft Advertising </span><span style=\"font-weight: 500;\">is advantageous over Google Ads. There are a number of factors that influence the success of PPC ads. For instance, you might save money with </span><span style=\"font-weight: 500;\">Microsoft </span><span style=\"font-weight: 500;\">Advertising because of less competition on each keyword, but it may not necessarily guarantee the quality and demographics of the traffic. There is no point in thinking that you saved money by spending less if you’re earning less. This is so important to consider since your ad success ultimately depends on its results and not the money spent. </span>\n\n<span style=\"color: #00ccff;\"><b>Click-Through Rate</b></span>\n\n<span style=\"font-weight: 500;\">Another key aspect to consider while advertising online is the click-through rate. It is a metric that tells how many users click on your ad compared to how many users saw your ad. Well, the average CTR of </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">is higher than that of Google’s. This clearly indicates that your ad has the scope to receive more legit clicks on Bing compared to Google. But remember, this doesn’t happen until you create a compelling ad and offer to get users to click on your ads.</span>\n\n<span style=\"color: #00ccff;\"><b>Traffic Quality</b></span>\n\n<span style=\"font-weight: 500;\">You pay for every click your ad receives. So, when you’re paying, ensure that it is worth every penny you invest. It’s pointless when you have to spend on clicks generated through competitors, bots, or unhappy customers. The ROI of your PPC ads depends hugely on the quality of traffic the ad receives. </span>\n\n<span style=\"font-weight: 500;\">Google claims to have a built-in system to keep fraudsters away from clicking your ads and facilitate refunds for invalid clicks. Also, they allow you to request a refund if you suspect any fraudulent clicks through the Click Quality Form available in the Google Ads Help. </span>\n\n<span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">also claim to have such a system to identify fraudsters and further issue refunds. These are known facts about </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">and Google Ads. But there are no clear sources to confirm that one is better than the other.</span>\n\n<span style=\"font-weight: 500;\">If you really need stats, you can check the data published by Microsoft Search Network Data. But how much you need to trust those stats published by them depends upon you! Google doesn’t need to publish such stats to convince you. One thing you can’t deny is that Google is the largest search network making it receive more targeted and relevant clicks from everyone. </span>\n\n<span style=\"color: #00ccff;\"><b>Demography</b></span>\n\n<span style=\"font-weight: 500;\">You might think why is demography even a factor while choosing between </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">and Google Ads. The users hugely vary with the different search engines. Also, choosing the right demographics is a crucial step while advertising. The type of people viewing your ad can make or break your campaign.</span>\n\n<span style=\"font-weight: 500;\">For instance, more young people tend to use Google compared to any other search engine. Suppose you wish to market a product that the youth is interested in, then advertising on Google is the best option for you. Not just that, Google can target the users falling under the younger demographic. </span>\n\n<span style=\"font-weight: 500;\">Also, one important aspect to consider is that most people use Google as their primary search engine. This makes it harder to target people on Bing using </span><span style=\"font-weight: 500;\">Microsoft Advertising</span><span style=\"font-weight: 500;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Ad Restrictions</b></span>\n\n<span style=\"font-weight: 500;\">Both Bing and Google restrict advertising products and services from a lot of categories. Comparing both of them, the regulations that Google imposes is a lot stricter than the ones by Bing. Some of the restrictions are similar for both. Bing restricts ads related to dating, hate speech, political and religious content, suffering and violence, and more. While Google restricts adult content, copyright content, political content, and more.</span>\n\n<span style=\"color: #00ccff;\"><b>Type of Ads</b></span>\n\n<span style=\"font-weight: 500;\">When it comes to types of ads, Google Ads is impressive over </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">since it offers a lot of varieties. The intent of each ad campaign is particularly focussed on a specific objective. For example, Google’s call-only ads focus only on mobile devices with display ads so that the viewer can directly call by clicking on the phone number. </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">hasn’t come up with such a type of ad yet. So, as of now, you need to choose Google Ads over </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">if you have a specific objective.</span>\n\n<span style=\"color: #00ccff;\"><b>Free Tools</b></span>\n\n<span style=\"font-weight: 500;\">To help advertisers use </span><span style=\"font-weight: 500;\">Microsoft Advertising </span><span style=\"font-weight: 500;\">and Google Ads seamlessly,  these networks provide free tools for researching keywords, search volume, latest trends, etc. </span>\n\n<span style=\"font-weight: 500;\">One of the popular free tools that Google offers is Google’s Keyword Planner. It helps users find keywords related to their niche, get an idea of search traffic that it receives, and know the latest trends. In fact, this tool is a go-to keyword search tool for many. To help users create ads easily, Google offers its editor app which can be used to create ads as well as allows uploading it to their account instantly. Users can use this service offline by downloading the app. </span>\n\n<span style=\"font-weight: 500;\">Although not as good as Google, </span><span style=\"font-weight: 500;\">Microsoft Advertising </span><span style=\"font-weight: 500;\">also offers a keyword planner which helps users research and discover new keywords.</span>\n\n<span style=\"color: #00ccff;\"><b>Ad Targeting</b></span>\n\n<span style=\"font-weight: 500;\">You need to equally pay attention to the audience and the content while ad targeting. Google Ads offers more specific targeting options compared to </span><span style=\"font-weight: 500;\">Microsoft Ads</span><span style=\"font-weight: 500;\">. Google has an audience targeting option based on Demographics, Affinity, In-market, Custom intent, Similar audiences, and remarketing. It also has a content targeting option to target the ad audience based on Topic, Placement, Keywords, and Display expansion for search.</span>\n\n<span style=\"font-weight: 500;\">On the other hand, </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">provides targeting based on In-market, LinkedIn profile, Custom audiences, Keywords, Location, Day of the week, Time of day, Gender, Age, Device, and Remarketing.</span>\n\n<span style=\"color: #00ccff;\"><b>Ad Copy Limits</b></span>\n\n<span style=\"font-weight: 500;\">Both </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">and Google Ads specify some guidelines for character limitation basically when it comes to text ads. The headlines, descriptions, and display URLs for your landing page are some main elements that determine the success of your ads. The character count of these elements determines the ad’s freedom and flexibility.</span>\n\n<span style=\"font-weight: 500;\">For Google Ads, it\'s 30 characters each for 3 headlines, 90 characters each for 2 descriptions, and 15 characters for the path (display URL). While for </span><span style=\"font-weight: 500;\">Microsoft Ads</span><span style=\"font-weight: 500;\">, it\'s 30 characters each for 2 headlines, 80 characters for a single description, and 15 characters for the display URL. From these numbers, it’s clearly visible that Google offers more freedom and flexibility for its users than </span><span style=\"font-weight: 500;\">Microsoft Ads</span><span style=\"font-weight: 500;\">. </span>\n\n<span style=\"color: #00ccff;\"><b>Import Google Ads Campaign to </b><b>Microsoft Ads </b></span>\n\n<span style=\"font-weight: 500;\">Suppose you already have a Google ad campaign, you can easily try out expanding your business reach through advertising on Bing. </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">has its own simple and efficient tool to import your campaigns directly from Google Ads. Using this tool, you can import important details such as Bids and Budgets and Product Ads. The end goal is to reach as many people as possible. Marketers can use this opportunity to experiment on a new platform and grow conversions.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">and Google ads have their differences as well as commonalities.  They differ mostly with CPC, reach, and demographics. Google Ads tends to be expensive in comparison with </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">because of its high levels of competition and popularity. Although the search market is dominated by Google, </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">has advantages of having a variety of keyword targeting options. </span>\n\n<span style=\"font-weight: 500;\">The keywords used in the Bing search engine have a smaller search volume which means that it has only fewer users, decreasing the number of opportunities to reach your target audience. </span>\n\n<span style=\"font-weight: 500;\">Just because </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">has a lower average CPC over Google, it doesn’t mean that </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">is favourable. Ad success doesn’t completely depend on the CPC, but on the results. Results matter the most and not the money spent over it without gaining anything.</span>\n\n<span style=\"font-weight: 500;\">Do not consider cost as a deciding factor when you consider debating over Google Ads and  </span><span style=\"font-weight: 500;\">Microsoft Ads</span><span style=\"font-weight: 500;\">. Instead, take more interest in knowing its performance and returns. And then choose the one that works best for you or maybe choose both.</span>\n\n<span style=\"font-weight: 500;\">Depending on your brand, business, product, service, or campaign objective, you need to choose what works best for you. </span><span style=\"font-weight: 500;\"> Monitor your ads consistently and experiment on different ad platforms.</span>\n\n<span style=\"font-weight: 500;\">Your product could be highly specific or it could be something that applies to a wide category of people, find the sweet spot and invest. But if your budget allows, the best strategy for digital advertising is to invest in both </span><span style=\"font-weight: 500;\">Microsoft Ads </span><span style=\"font-weight: 500;\">and Google Ads. Moreover,<a href=\"https://vividreal.com/how-to-create-ads-that-people-love/\"> create ads that people love</a>. </span><span style=\"font-weight: 500;\">In the end, the results matter the most and not the money you’re saving by wasting it!</span>\n\n<span style=\"font-weight: 500;\">If all these still seem confusing, worry not, we’ve got a team of </span><span style=\"font-weight: 500;\"><a href=\"https://vividreal.com/online-ad-campaigns/\">online ad campaign experts</a> to help you. </span>', 'Bing Ads vs Google Ads - Where you should spend your money on?', '', 'publish', 'closed', 'open', '', 'bing-ads-vs-google-ads-where-you-should-spend-your-money-on', '', '', '2020-09-03 10:44:52', '2020-09-03 05:14:52', '', 0, 'https://vividreal.com/?p=9089', 0, 'post', '', 0),
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(9165, 8, '2020-08-07 15:32:56', '2020-08-07 10:02:56', '<span style=\"font-weight: 400;\">As a seller, are you looking for ways to avoid the hassles of buying, stocking, and sending products to your customers? The answer to this question lies in dropshipping. And if you are looking to widen your reach of customers via e-commerce, there’s no other platform better than Shopify.</span>\n\n<span style=\"font-weight: 400;\">Dropshipping is defined as a “retail fulfilment method”, where an e-commerce store does not have to get directly involved in the selling-buying process. Whenever an order request is received by the store, the seller buys the particular item(s) from the manufacturer and gets it delivered directly to the customer. By using this efficient model, you as a seller do not have to deal with hassles of managing the product directly.</span>\n\n<span style=\"font-weight: 400;\">Utilizing an online platform such as Shopify acts as an effective medium to put the dropshipping model into effect. If you want to see positive growth in your business, you have to choose the correct dropshipping supplier who can deliver the quality of service expected by your customers. Your brand’s relationship with the customers has to be fostered and the trust has to be consequently developed.</span>\n\n<span style=\"font-weight: 400;\">Worry not, <a href=\"https://vividreal.com/shopify/\">our team of Shopify experts</a> can aid you with the process. Check out the services provided by us.</span>\n\n<span style=\"font-weight: 400;\">Now you might be wondering, “How do you do it?”.</span>\n\n<span style=\"color: #00ccff;\"><b>What are the advantages of using Shopify?</b></span>\n\n<span style=\"font-weight: 400;\">There’s a reason Shopify is famous amongst online retailers. Shopify brings its own unique advantages with it.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The option to register multiple users</b></span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> - Shopify provides the option to register multiple users. Your employees or coworkers can work with you using the same Shopify account. This makes the work process smoother and faster.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>A vast array of tools available</b></span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> -  There are numerous features available on Shopify to aid you in the management of sales, marketing, payments etc.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Availability of various dropshipping services</b></span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> - The integration of services like Oberlo, Spocket, Printful into Shopify transforms it into an efficient retail platform.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>An easy-to-use interface </b></span><span style=\"font-weight: 400;\">- Shopify provides the user with an interface that explains ways to make the most out of the platform. It proves to be extremely user-friendly and efficient.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>How do you use Shopify to dropship your products?</b></span>\n\n<span style=\"font-weight: 400;\">The dropshipping process on Shopify is fairly simple to initiate. There are a variety of e-commerce website builders that will allow you to build an online store and begin the dropshipping process. But, Shopify is hands down the easiest way to sell your products via dropshipping.</span>\n\nTo know more about how to increase sales using Shopify apps, click <a href=\"https://vividreal.com/10-essential-shopify-apps-to-increase-sales/\">here</a>.\n\n<span style=\"color: #00ccff;\"><b>What do you need to have handy?</b></span>\n\n<span style=\"font-weight: 400;\">There are a few essentials that are required to get started with dropshipping.</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website dedicated to your brand or business.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An inventory of products you want to sell.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Shopify app, like Oberlo.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Once you have set these up, you will be able to connect with wholesalers or manufacturers who will deliver the products based on your customers’ needs, on your behalf. </span>\n\n<span style=\"font-weight: 400;\">Now, let’s take a look at the steps involved in this process.</span>\n\n<span style=\"color: #00ccff;\"><b>Number 1: Creation of a Shopify account</b></span>\n\n<span style=\"font-weight: 400;\">There’s no going forward without a Shopify account. If you do not have one, set up one on Shopify. It’s quite simple. </span>\n\n<span style=\"font-weight: 400;\">Navigate to Shopify’s website and click on the button labelled “Log In”. Select the “Get Started” button.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9172 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/1.png\" alt=\"\" width=\"486\" height=\"423\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Once that is done, Shopify will display a few questions which you have to answer. These are :</span>\n<ol>\n 	<li>Email address</li>\n 	<li><span style=\"font-weight: 400;\">Password </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store name</span></li>\n</ol>\n&nbsp;\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-9173 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/2.png\" alt=\"\" width=\"954\" height=\"557\" />Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Then, you will be asked to answer a few questions. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9175 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/3-1-2.png\" alt=\"\" width=\"810\" height=\"568\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">After you complete filling up the information, you are automatically redirected to your store’s backend. One of the advantages is that Shopify provides the option to explore an array of free, premium themes, and design templates. You can choose one and customize your website’s layout. Add your web domain name once the layout is complete.</span>\n\n<span style=\"font-weight: 400;\">You have to keep a few things in mind whilst merging your website with the Shopify account.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers get attracted to websites that are visually appealing, concise, and provide the required information. Thus, ensure you take the time to make your business’s website enticing.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A user-friendly homepage and an appropriate theme can go a long way to appeal to the target audience.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalization of your website, with its integration into the correct e-commerce platform, will aid in the development of a trustworthy brand personality for your business. This makes your customers loyal to your brand.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Number 2: Addition of products</b></span>\n\n<span style=\"font-weight: 400;\">After creating your account on Shopify and choosing the design layout, it’s time to add products to your store.  The easiest medium to source and add products is via various dropshipping apps on Shopify. You need to include these aspects whilst adding products to your store inventory.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9174 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/4.png\" alt=\"\" width=\"1552\" height=\"764\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ul>\n 	<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Edit the title, add the description and photos of the product.</span></span></span></span></span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9176 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/5-1.png\" alt=\"\" width=\"1141\" height=\"766\" />\n\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assign a product tag to the item. Adding tags to the products aid in the efficient organization of your product catalogue.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can either set tags for every sole product or alternatively add tags in bulk to various products. To add tags, choose the product you want to add the tag to, select the dropdown menu labelled “Actions” and choose the tab “Add tags”.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you have added the tags to your products, you can get onto creating “product collections”. These are labelled as “product groups” to make it convenient for customers to find products of their choice. “Items on sale” and “Product size” are two different examples of product groups.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In order to create a product group, go to the navigation menu and choose the tab “Products”. Select “Create Collection”. This will redirect you to a page where the name and description of the product groups can be created.\n</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9177 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/6.png\" alt=\"\" width=\"1003\" height=\"794\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">There are essentially two types of collections:</span>\n<ul>\n 	<li><b><b><span style=\"color: #00ccff;\">Manual Collection</span><span style=\"font-weight: 400;\"> - It consists of products explicitly selected by you or your employees. These collections are more suitable for smaller catalogues as they require more time and effort for its maintenance.</span></b></b></li>\n 	<li><b><span style=\"color: #00ccff;\">Automatic Collection</span> <span style=\"font-weight: 400;\">- In this grouping, by setting certain selected conditions, the products automatically get matched to the appropriate group of products.\n</span></b></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9178 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/7.png\" alt=\"\" width=\"534\" height=\"173\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Number 3: Time to design and develop your online store</b></span>\n\n<span style=\"font-weight: 400;\">After adding your products and segregating them into different product collections, you have to divert your focus towards the design and development of your store.</span>\n\n<span style=\"font-weight: 400;\">Navigate to the tab  “Online Store”, which is located at the left-hand side of the dashboard on Shopify. You have the options of selecting either a free theme or a paid template. Once you have opted for one, navigate to the tab “Customize”. This will take you to Shopify’s feature “Theme Designer”. You can edit the layout as per your preference. Do not go crazy with it. Keep it simple, elegant and appealing.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9179 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/8-1.png\" alt=\"\" width=\"1579\" height=\"779\" />\n\n&nbsp;\n\n<img class=\"size-full wp-image-9180 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/07/9.png\" alt=\"\" width=\"950\" height=\"133\" />\n\n&nbsp;\n\n<img class=\"size-full wp-image-9181 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/10-1.png\" alt=\"\" width=\"1835\" height=\"824\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">There are certain aspects which you have to include in the design of your online store.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Inclusion of images </b></span><span style=\"font-weight: 400;\">- You can either upload the images directly from your device or choose images from Burst, Shopify’s free library filled with an array of images. It is designed to provide images that cater to your needs.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Shopify also provides the option to preview the layout before your website goes live. This option is available via the theme editor. The collection comprises features ranging from the layout of webpages to the typography and your checkout page. </span>\n\n<span style=\"font-weight: 400;\">You can keep modifying the features until you are satisfied with the final product. Once you are done, select “Save” and you will be done.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Addition of various web pages </b></span><span style=\"font-weight: 400;\">- By including pages like an “About Us” page, a “Contact Us” page, etc, you will be able to impart a substantial amount of information, and a medium for interaction with your customers will be established. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">In order to add pages, head to the dashboard and click on the tab \"Pages” from the menu. Then, select the option “Add Page” to add the title and content. You will also be able to edit the meta title, meta description, and make changes to the URL. Click “Save” once everything is set according to your preference.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9182 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/11-1.png\" alt=\"\" width=\"1005\" height=\"773\" />\n\n<img class=\"size-full wp-image-9183 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/12.png\" alt=\"\" width=\"1058\" height=\"750\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ul>\n 	<li><b><span style=\"color: #00ccff;\">Set your website’s navigation</span> <span style=\"font-weight: 400;\">- In order to convert your website into an effective one, you have to display essential web pages and product groups on your website. These are to be based on the type of information your customers require, plus the content you want your customers to find.</span></b></li>\n</ul>\n<span style=\"font-weight: 400;\">Once you set these in mind, </span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to your dashboard on Shopify.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the option labelled “Navigation” present on the menu.\n</span></li>\n</ol>\n&nbsp;\n\n<img class=\"size-full wp-image-9184 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/13.png\" alt=\"\" width=\"1017\" height=\"494\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the menu you want to add the items (link, page, collection) to.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the option “Add menu item”, click on it and give a name to the item.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There will be a “Link” field available. You can add items like products, links, etc.</span></li>\n</ol>\n&nbsp;\n\n<img class=\"size-full wp-image-9185 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/14-1.png\" alt=\"\" width=\"1038\" height=\"606\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Number 4: Choose General Preferences</b></span>\n\n<span style=\"font-weight: 400;\">Shopify gives the option of editing the general preferences for your store from the backend of the platform. You can do the following from the backend:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Script your website’s meta title.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write your website’s meta description.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insert your Google Analytics code.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate your Facebook Pixel.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">This will help in the effective functioning of your website and store.</span>\n\n<span style=\"color: #00ccff;\"><b>Number 5: Add the Web Domain</b></span>\n\n<span style=\"font-weight: 400;\">Without a proper and valid web domain name, your Shopify store’s URL will showcase this subdomain </span><a href=\"https://your-store-name.myshopify.com/\"><b>https://YOUR-STORE-NAME.myshopify.com/</b></a><span style=\"font-weight: 400;\">. It is a default setting.</span>\n\n<span style=\"font-weight: 400;\">Trust me, you would want to avoid such a situation. It’s always best to add your own domain name. Click on the option “Online Store”. There will be three different ways via which you can connect your Shopify account with your domain. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9186 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/15-1.png\" alt=\"\" width=\"1071\" height=\"488\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Associate with a third party domain</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">In case you have an existing web domain of your own from one of the domain registrars, such as GoDaddy, you can use this to establish a connection with Shopify.</span>\n\n<span style=\"font-weight: 400;\">If you have any doubts regarding this, contact your domain registrar or visit Shopify’s help page. Or <a href=\"https://vividreal.com/shopify/\">talk to an expert</a>!</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9187 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/16-1.png\" alt=\"\" width=\"868\" height=\"492\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Shift a domain to Shopify</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">By shifting your web domain to Shopify, you can manage, make the payment and renew your domain using the backend of Shopify. Take the advice of your web domain provider to ensure smooth facilitation of the set-up.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9188 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/17.png\" alt=\"\" width=\"828\" height=\"508\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n<ul>\n 	<li><span style=\"color: #00ccff;\"><b>Buy a brand new domain</b></span></li>\n</ul>\n<span style=\"font-weight: 400;\">There’s no need to worry if you do not have a web domain. You can purchase one via Shopify, where the domain prices start at $11 per year.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9189 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/18.png\" alt=\"\" width=\"889\" height=\"444\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Number 6: Set up the payment channel</b></span>\n\n<span style=\"font-weight: 400;\">No customer wants to come across a situation where they are struggling to pay for their orders with glitches cropping up. As a seller, you have to ensure that the payment channel is obstacle-free. In order to modify the payment settings, go to the dashboard and click on the tab “Settings”, and then, “Payment Providers”. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9190 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/19.png\" alt=\"\" width=\"1029\" height=\"600\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"font-weight: 400;\">You can choose from a variety of payment providers like Shopify Payments, PayPal, Amazon Pay etc.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-9191 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/20.png\" alt=\"\" width=\"1100\" height=\"752\" />\n<p style=\"text-align: center;\">Image Source: myshopify.com</p>\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>How do you dropship on Shopify using its apps?</b></span>\n\n<span style=\"font-weight: 400;\">Shopify has several dropshipping apps available in its store. The most famous and efficient dropshipping app on Shopify is Oberlo. The procedure of adding, listing and selling products is smooth and effortless. </span>\n\n<span style=\"font-weight: 400;\">Navigate to the “Products” menu placed on the backend of Shopify. Go to the option “More Actions” and click on it. Then, click on “Find more products to sell”. This channel will direct you to the Oberlo app. Once you open the app, you can look for products and suppliers using the search bar. Choose the array of products you want to sell by clicking on the “select product” tab.</span>\n\n<span style=\"font-weight: 400;\">You will reach a product page with the following aspects on display:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The supply cost</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shipping cost</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A blank field to enter your retail price.</span></li>\n</ol>\n<span style=\"font-weight: 400;\">Once you have selected the item, click on “Add Product” and Oberlo will add it to your Shopify store. Using Oberlo, you have various options to</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Import, list and sell innumerable products.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It also handles all the elements involved in the fulfilment process once the sale has been initiated. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic updates will be given regarding the quantities and pricing of Oberlo’s products.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customization features to alter product names, product descriptions and product images are also available to make the editing process easy.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An automated pricing feature is available to set the prices for your products in the inventory.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking data regarding shipments is displayed to make it easy for the seller and the consumer to track deliveries.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Oberlo is free for sellers who want to limit the upload of products to 500 or less in number and receiving 50 or fewer orders per month. If you are looking to jump beyond these numbers, it will cost $29.99 per month to import 10,000 products and process 500 monthly orders. In case you want to import 30,000 products, you will have to dish out $79.90. The advantage here is that you will be able to handle an unlimited number of orders each month.</span>\n\n<span style=\"color: #00ccff;\"><b>Dropshipping on Shopify has never been easier!</b></span>\n\n<span style=\"font-weight: 400;\">You do not have to be a marketing expert to reap the advantages of dropshipping on Shopify. By following the above guidelines, it is fairly simple to create an account and begin the process of dropshipping your products. You just have to look for the correct dropship supplier with the appropriate Shopify plugin.</span>\n\n<span style=\"font-weight: 400;\">You will automatically witness a growth in your leads and conversions. It is all about taking advantage of the features of Shopify to expand your reach of the audience. You have to remember that the shipping company will only deliver the products. It’s up to you to transform the layout and significance of your website to appeal to users.</span>\n\n<span style=\"font-weight: 400;\">Start dropshipping on Shopify. You will gradually see a positive conversion rate.</span>\n\n<span style=\"font-weight: 400;\">If you need professional help with creating an account on Shopify and initiating dropshipping, our </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">team of Shopify experts</span></a><span style=\"font-weight: 400;\"> can help you out!</span>', 'A Step-By-Step Guide to Dropship on Shopify', '', 'publish', 'closed', 'open', '', 'a-step-by-step-guide-to-dropship-on-shopify', '', '', '2020-08-07 15:32:56', '2020-08-07 10:02:56', '', 0, 'https://vividreal.com/?p=9165', 0, 'post', '', 0),
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(9224, 7, '2020-09-03 11:42:21', '0000-00-00 00:00:00', '<span style=\"font-weight: 400;\">Imagine you have bought a jar of Nutella. The product and its aesthetics are the User Interface. The experience you will have once you eat Nutella defines the aspect of User Experience. That is how the process works. As discussed in our blog “UI Design: An Elevated Technological Experience”, UI and UX are interdependent on each other. One cannot function effectively without the other.</span>\n\nIf you require professional assistance, we have an in-house <a href=\"https://vividreal.com/web-design/\">team of web design experts</a>. Check us out.\n\n<span style=\"color: #00ccff;\"><b>What is User Experience (UX) Design?</b></span>\n\n<span style=\"font-weight: 400;\">User Experience focuses on providing an efficient and quick solution to resolve a user’s problem. It embodies a user-centric design process, where meaningful experiences are provided to the users.</span>\n\n<span style=\"font-weight: 400;\">It is inclusive of the processes that the design team undertakes to acquire and integrate a product with elements of branding, design, usability and function. User Experience is such a process that it begins even before the product has come into existence.</span>\n\n<span style=\"font-weight: 400;\">It’s crucial that you think of UX design as a process, from the very initial stages of intent to the final output. The elements of customer service and maintenance have to pave its way into the integration of the process of developing an efficient UX. </span>\n\n<span style=\"font-weight: 400;\">Think of it as starting a hotel. You take care of every single element of running a business, from the convenience of the customers to ensure the provision of the best amenities and comfort. The end result is supposed to be the happiness and fulfilment of the customers. This is exactly how UX works. It’s not difficult to comprehend once you wrap your head around the basic concept of User Experience.</span>\n\n<span style=\"font-weight: 400;\">UX design has to fulfil a few essential criteria. User-centred design asks for research on the users. This spectrum of information is crucial to design effective user experiences, being able to meet their requirements. You have to comprehend the needs of the users, their goals, and aims. By understanding these, you will be able to gauge the scope and aim of the project.</span>\n\n<span style=\"color: #00ccff;\"><b>Basic principles of User Experience Design</b></span>\n\n<span style=\"font-weight: 400;\">As a designer, the onus falls upon you to understand their requirements and design the in-between process before the fulfilment of their goals. </span>\n\n<span style=\"font-weight: 400;\">Just like User Interface Design, User Experience has a repository of basic principles that every UX designer should comprehend and integrate into the developing design. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprehension of the users’ needs is essential for their fulfilment. The focus has to be constantly on the user, throughout the design process. The whole idea revolves around the improvement of the users’ experience with the aid of your product or service. By using methods such as user testing, you will be able to learn what your users are looking for.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every phase of the design process is integral to its overall development. Various tools are required for each phase. By knowing the phase in the design process, you will be able to conduct user research of a higher quality.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A UX principle such as a clear and precise hierarchy will ensure smooth navigation across a particular design. The hierarchy related to the organization of the content in the design is one of the most crucial ones. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">The navigation bar containing the main sections on a website, such as the “About”, “Join Us”, is a good example of a primary hierarchy. The ones opening into the sub-categories fall under the secondary hierarchy.</span>\n\n<span style=\"font-weight: 400;\">A visual hierarchy is an accomplishment in the field of navigation within a page or section on a website. In order to create an effective design for the users, you have set the priority of placement of the content. The most important content should get placed to make it prominent. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistency is the key here. A user will expect a product to share similarities with other kinds of products that they are familiar with. This also proves to be efficient as the additional learning costs are reduced. The increased familiarity of your design with those of other products enhances the user’s experience. This is one of the integral underlying principles of the concept of User Experience design. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">It also makes it easier for the designers as they do not have to develop an entirely new design every time they work on a brand new project.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the concept of context. You have to consider the user’s context whilst developing a design. Time availability, influences, emotional state, etc are a few examples of the types of context a designer should keep in mind.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">These aspects will aid in the better comprehension of the behavioral state of a user. Once you accomplish this, you will be able to develop a design that will maximize the element of user experience. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing the level of accessibility will ensure that the design can be easily used by the user. Ensure the removal of hindrances in the design layout to provide smooth navigation to the user. You can utilize the application with the use of contrasting colors in the background. This will also aid visually-impaired users to read the content on the screen easily, thus, increasing efficiency.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>A plethora of the best practices in User Experience Design</b></span></h3>\n<span style=\"font-weight: 400;\">By developing a usable and efficient website or app, you are fulfilling one of the main objectives of the User Experience design. The creation of such a design will ensure users are able to achieve their goals via your website. This will make them utilize your website for a substantial amount of time. The success of your website depends on the organization of your key elements of design.</span>\n\n<span style=\"font-weight: 400;\">There are some practices which should be followed whilst designing your website.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Select a design type</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9226 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/1-Select-a-design-type.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">Designers have to keep up with the new trends in the design community. Although this is essential for design development, it is important to choose a specific design type that will aid in the fulfilment of your design objectives. A few examples of design types are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As we talked about Material Design in the blog, UI Design: An Elevated Technological Experience, Material Design has flat design elements with 3D touches for a better User Experience. It has an engaging interface with the virtual feel of objects, and a collection of styles that will provide the element of consistency to designers.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimalism Design is defined by flat textures, with the utilization of white or negative space and a limited number of color palettes. Such designs have faster download speeds, a higher conversion rate, smooth navigation, and efficient responsiveness. Additionally, the maintenance level is quite low.</span></span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Features like 2D elements, plain typography, minimalistic design, and prominent colors define Flat Design. The version, Flat 2.0, has a strong hold in the design community due to factors like an elevated level of readability, a coherent visual hierarchy of colors and shapes, efficient navigation, and adaptive design.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Provide clear and precise messages</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-9227 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/2-Provide-clear-and-precise-messages-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The messages to be conveyed on the website have to be useful, so as to guide the users and aid them in the interaction with the product. All the elements, from the smallest CTA button labels to the pop-up messages, play a pivotal role in impacting the user experience in a positive manner. The message cannot be confusing or misleading as it will lead to negative user experiences.  </span>\n\n<span style=\"font-weight: 400;\">You can accomplish this by knowing what to write. By understanding the needs of your audience, you will be able to fulfil the purpose of the user. The conveyed message has to be simple and clear. Users should know the next step just by reading the content. </span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Conduct the usability test during the website design process</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9228 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/3-1-Conduct-the-usability-test-during-the-website-design-process.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The objective of this test is to ensure that the developed design can be efficiently used by the user. By conducting tests during the design process, you will be able to easily identify any problems or issues, and resolve them. You will minimize the expenditure as well. You can conduct the test on prototypes before the finished product. This will make it easier for the evaluation of your design in the initial stages of the process. </span>\n\n<span style=\"font-weight: 400;\">Additionally, you have to find the right user to conduct the test of the efficiency of your product. The ideal candidate would be a person who would utilize your product. Take the demographics and psychographics of the candidates into consideration when you choose them.</span>\n\n<span style=\"font-weight: 400;\">By designing clear objectives and tasks, you will be able to create a smooth workflow. The range of issues and challenges faced by the users can be better observed. Get yourself involved in the testing process to witness a user’s interaction with your product or service. You will be able to gather more data on user experience than you can from reading the test results.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Utilize the fixed navigation menu to your advantage</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9229 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/4-fixed-navigation-bar-anim.gif\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The bar that you see constantly fixed on the screen even when you scroll down is the navigation menu, or as it is generally known, sticky headers. By allowing smoother navigation, sticky User Interface elements will give accessibility to key actions or data on any part of the page.</span>\n\n<span style=\"font-weight: 400;\">You have to keep your focus on factors and actions that give value. There’s no need to heighten the importance of unnecessary elements. Elevating these will hardly deliver any benefit for the user. </span>\n\n<span style=\"font-weight: 400;\">Make the visual elements on your website distinct. Use contrasting colors for the fonts, different kinds of images to make them distinctive. Avoid the placement of continuous animations so that the users are not distracted. </span>\n\n<span style=\"font-weight: 400;\">Avoid making the text of the headers too long. Put simply, viewers do not have the patience to read long paragraphs in the headers. Put a line of text in the header, which will have the maximum effect on the user.</span>\n\n<span style=\"font-weight: 400;\">By hiding the sticky headers on mobile when scrolling down provides the user with more space to read.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Develop a sitemap</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9230 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/5-Develop-a-sitemap.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">An efficient sitemap will ensure a better architecture of the website. This is accomplished by categorizing data through groups of related content. The structure of the content can adversely affect the user experience. By developing a sitemap in the initial stages of the design process, you can aid in the improvement of your design in these ways. </span>\n\n<span style=\"font-weight: 400;\">Comprehension of design goals and the plan for its implementation has to be conveyed to your team of developers. In this manner, you can prioritize design decisions.</span>\n\n<span style=\"font-weight: 400;\">The removal of unnecessary pages will enhance the user experience. The hierarchical data in a sitemap will aid your team of developers to find and eliminate such pages. This will also reduce the chances of displaying duplicated content and avoid a confusing experience for the user.</span>\n<h3><span style=\"color: #00ccff;\"><b>Some examples of good User Experience Design</b></span></h3>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Starbucks made it intimate</b></span></h3>\n</li>\n</ul>\n<img class=\"size-full wp-image-9231 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/starbucks.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">A renowned chain of coffeehouses and roastery, Starbucks has lived up to its name. In this current context, Starbucks utilizes the element of personalization in their mobile app for online deliveries by comprehending a user’s purchase history and pattern.</span>\n\n<span style=\"font-weight: 400;\">Usually, people tend to order the same item they had previously bought, rather than going through the full menu. The “Recents” tab is extremely efficient in this case. </span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Duolingo avoids roadblocks</b></span></h3>\n&nbsp;\n<h3><b></b><img class=\"size-full wp-image-9233 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/duolingo.jpg\" alt=\"\" width=\"924\" height=\"526\" /></h3>\n</li>\n</ul>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Duolingo makes it extremely easy for users to learn a new language and develop their skills. This particular platform lets users begin the process of learning a new language just after one answers three easy questions. Rather than asking users to decide on a specific plan, pay and create an account before they make a headway, Duolingo makes the process easy and efficient.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Mailchimp makes technology human</b></span></h3>\n</li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-9234 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/mailchimp-1-2.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">By giving their web application a face, Mailchimp is able to establish a personal connection. Although the face is of a chimp, he keeps on popping up across the interface, adding a sense of humor and an emotional connection with users. This aspect of humanization of technology imparts depth to an otherwise tedious task of managing your email marketing. The application takes on the role of a team member with whom you collaborate to get the job done.</span>\n<h3><span style=\"color: #00ccff;\"><b>Giving a conclusion to UX Design</b></span></h3>\n<span style=\"font-weight: 400;\">Design principles and practices pertaining to User Experience are fundamental. It is crucial to comprehend the fact that the User Experience Design has to be implemented in a manner which will tremendously improve a user’s interaction with the website or app. Designers have to ensure that they are able to catch the viewer’s attention before they exit the website for one that is more user-friendly. Knowing what the user requires is essential to the application of the basics of UX design.</span>\n\n<span style=\"font-weight: 400;\">So, what are you waiting for? Enhance your users’ experience by applying these principles and incorporating the practices.</span>\n\n<span style=\"font-weight: 400;\">And hey, if you want help with improving your UX Design, <a href=\"https://vividreal.com/web-design/\">our team of Design wizards</a> is here. Do give us a try. </span>\n\n&nbsp;', 'UX Design: How does it Enhance a User’s Experience?', '', 'draft', 'closed', 'open', '', '', '', '', '2020-09-03 11:42:21', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9224', 0, 'post', '', 0),
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(9236, 1, '2020-07-23 12:04:31', '2020-07-23 06:34:31', '', 'ux-design', '', 'inherit', 'closed', 'closed', '', 'ux-design', '', '', '2020-07-23 12:04:31', '2020-07-23 06:34:31', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/07/ux-design.jpg', 0, 'attachment', 'image/jpeg', 0),
(9242, 7, '2020-07-23 17:33:53', '0000-00-00 00:00:00', '<span style=\"font-weight: 400;\">It\'s a bright, sunny morning on the weekend. You think, “let’s go shopping!” and get out of your house. You hit the nearest Hennes &amp; Mauritz outlet. Their Spring collection makes you go crazy. A chiffon-pleated dress catches your eye. You take it off the rack and start inspecting it. The feel of the material and the perfect fit are sufficient to convince you to purchase it immediately. These aesthetics represent User Interface.</span>\n\n<span style=\"font-weight: 400;\">The comfort, warmth, emotions, and feelings you experience after wearing that dress is representative of the digital User Experience.</span>\n\n<span style=\"font-weight: 400;\">User Interface and User Experience are terms that are often used interchangeably. They are closely related but are two completely different concepts. For one, UI design is confined to exist as a digital concept. But for a customer to achieve the best experience possible, UI and UX have to merge as one unit to deliver results of the highest quality. To further understand the concept of User Experience Design, read our blog on it.</span>\n\n<span style=\"font-weight: 400;\">Hey, <a href=\"https://vividreal.com/web-design/\">our team of Design geniuses</a> is absolutely amazing at developing exceptional UI Designs. Do check us out.</span>\n\n<span style=\"font-weight: 400;\">Just like a competition comprises various stages, these two concepts constitute the same. Now, I am about to give you information that will impart a deeper understanding of the concept of UI design.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>What is User Interface (UI) Design?</b></span></h3>\n<span style=\"font-weight: 400;\">Technically, User Interface (UI) is defined as the graphical layout of an application. But if you think about it, you interact with some kind of a User Interface every day. The establishment of a form of relationship is inevitable. A UI design is inclusive of the buttons users click on, the text and images displayed. It basically includes all the elements a user interacts with. It encompasses the look, feel, and presentation of a product online. </span>\n\n<span style=\"font-weight: 400;\">Interface design is developed to be intentional so that you are able to understand its functions easily. It’s just as simple as possessing the knowledge of how to use a doorknob. You see it in front of you but you should know the fact that you have to turn the doorknob in order to open the door. UI design embodies the form of a product, be it any. </span>\n\n<span style=\"font-weight: 400;\">A product is created to cater to a customer’s specific requirements. A user interface works on the principles of comprehending the user’s behavioral patterns, interpretation, intuition, visual perception, and comprehension. With the aid of these elements, descriptive design patterns are developed. An efficient execution will create an attentive and user-specific interface. </span>\n\n<span style=\"font-weight: 400;\">It’s mainly about aesthetics. Human beings are wired to be attracted to visually appealing elements of nature. When you go to a candy store, you see them arranged in such a manner that you cannot resist buying them. Why do you think that is? It’s pure aesthetics. </span>\n\n<span style=\"font-weight: 400;\">User Interface Designing is inclusive of various features:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Design language, patterns, and system.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Illustration and animation</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Typography</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsive Design</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branding </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactivity</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Interface prototypes</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Principles of UI design</b></span></h3>\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">User Interface design comprises various principles. These principles shape the UI and transform it into the final product. A few of them are listed below.</span>\n\n<img class=\"alignnone size-full wp-image-9243\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Principles-of-UI-design-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Aesthetics</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The aesthetics of a product is crucial to its utility functions as the products affect our personal well-being on a daily basis. The duty falls upon the UI designer to make it appealing and beautiful. The interfaces have to be stylized in order to respond to the quality expected by users. </span>\n\n<span style=\"font-weight: 400;\">The individual elements make up the whole of the Interface design. UI designers bring it all together and transform it into a unified whole.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>The utility of a product</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">A product has to satisfy specific conditions and criteria. These include functional, psychological, and aesthetic aspects. The design should emphasize the aspect of utility and usefulness of a product, If anything is acting as a hindrance, you have to disregard it.</span>\n\n<span style=\"font-weight: 400;\">As a UI designer, you have to ensure that your patterns match your audience’s prior experiences and expectations. Similar and consistent user interactions should be left alone.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Innovativeness </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The innovative design of the User Interface should render itself important but non-existent at the same time. They should be “innovative” for your user to the extent that its existence is negligible. The whole point of the User Interface is its ability to function effectively without explicitly stating its existence.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Enhances the purpose </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The product’s structure, organization, and purpose becomes clear. User Interface is the medium through which the personality, voice, and value of the product are showcased. As a UI designer, you have to understand its importance in the user’s life. You have to run tests on a regular basis to judge the effectiveness of the interface for the user.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b> Restrained/Inconspicuous</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The interface has to provide a platform for the user to express an emotive response.  The design should be neutral as well as restrained, to allow the above. </span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Durability</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Being fashionable is avoided and thus, it never appears antique. User Interface is a system that has to be improved over time. It cannot be done in a single day. The features and elements have to be tested regularly to ensure the relevance to the users is maintained. The UI features which are used are efficient and contribute only if they are rendered usable. </span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Examples of popular UI Design</b></span></h3>\n<span style=\"font-weight: 400;\">There are many UI designs that have gained popularity amongst designers. Here a few which have created waves in the design community.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Material Design by Google</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It is defined as a visual language that amalgamates the principles of great design and technological and scientific innovation. It constitutes three basic but essential goals.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Creation</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Develop a visual language that represents the synthesis of efficient design and innovative technological and scientific elements.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Unification</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Create a single system to unify the aspect of user experience across platforms, devices, and input methods.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Customization</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Witness the expansion of Material’s visual language and provide a platform for expression of the brand and its innovativeness.</span>\n\n<span style=\"font-weight: 400;\">Material follows certain principles, which define its foundation.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The inspiration behind Material Design is the physical world and its textures. An example of the same would be the reflection of light and the casting of shadows. This particular language redefines the mediums of paper and ink.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are also guided by print design techniques such as typography, space, grids, color, etc to develop meaning and concentrate focus. These techniques enhance the experience of the viewers tremendously.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To keep the focus on attention and maintain the track of continuity, motion utilizes the elements of feedback and clear transitions. Elements cultivate, transform, and reorganize the environment. These particular interactions produce new and efficient transformations.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It also maintains the same User Interface across various platforms, utilizing components across iOS, Android, Windows, and the web.</span></li>\n</ul>\n<img class=\"alignnone size-full wp-image-9244\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/Google-1-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">The guidance system aids in producing beautiful products at a much faster pace. You can use new tools and themes to build, design, and customize.</span>\n\n&nbsp;\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Fluent Design by Microsoft</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Microsoft describes it as “an open-source, cross-platform design system”. This system provides frameworks to create an engaging product experience, to developers and designers. Elements of “accessibility, internationalization, and performance” are included.</span>\n\n<span style=\"font-weight: 400;\">It is the medium through which Microsoft builds and develops digital product experiences, both with the customers as well as the internal community at Microsoft.</span>\n\n<span style=\"font-weight: 400;\">This newly-released Design will enable communication across different platforms through a shared design system. It will be accomplished via a specific code, and merge two of Microsoft’s most used web engineering frameworks i.e. Fabric and Stardust. The goal is to establish a shared foundation having engineering processes with an open-source. This develops the experience comprising efficiency and effectiveness.</span>\n\n<span style=\"font-weight: 400;\">Its intention is to update the user interface to develop effects that imitate real-world actions. </span>\n\n<span style=\"font-weight: 400;\">The base consists of five parts: </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Light</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depth</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Motion</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Material</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scale</span></li>\n</ul>\n<img class=\"alignnone size-full wp-image-9245\" src=\"http://localhost/vividreal/wp-content/uploads/2020/07/microsoft-1.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n<span style=\"font-weight: 400;\">Some of its salient features are</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The system adapts to the device, be it a tablet or a laptop. Thus, the experience turns out to be natural.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They also adjust to the behavior and intent, and comprehend the future needs. The elements are transcending.</span></span></li>\n 	<li style=\"font-weight: 400;\">The elements are engaging and immersive. This particular design language translates into spatial dimensions.</li>\n</ol>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>A few best practices of User Interface Design</b></span></h3>\n<span style=\"font-weight: 400;\">UI Design is a concept that is simple enough to understand. You just have to comprehend the basics behind the design. UI essentially concentrates on the future requirements of the users. It should possess elements that have easy accessibility and comprehension. Various elements of interaction design, visual design and information architecture.</span>\n\n<span style=\"font-weight: 400;\">There are a variety of Interface elements that are at a user’s disposal. Since they are already familiar with its use, try to be as consistent in your layout. This will increase efficiency, accessibility and satisfaction.</span>\n\n<span style=\"font-weight: 400;\">Some of these elements include:</span>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Navigational Parts</span></strong> - These comprise components such as search field, pagination, tags, icons, etc.</span></span><img class=\"alignnone size-full wp-image-9246\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Navigational-Parts.jpg\" alt=\"\" width=\"924\" height=\"526\" /></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><strong>Input Controls</strong> </span>- Checkboxes, radio buttons, text fields, dropdown lists, list boxes are constituents of input controls.<img class=\"alignnone size-full wp-image-9247\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Input-Controls.jpg\" alt=\"\" width=\"924\" height=\"526\" /></li>\n 	<li style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Informational Components</span></strong> - These include icons, progress bar, notifications, message boxes, tooltips, etc.</li>\n</ol>\n<img class=\"alignnone size-full wp-image-9248\" src=\"https://vividreal.com/wp-content/uploads/2020/07/Informational-Components.jpg\" alt=\"\" width=\"924\" height=\"526\" />\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">In order to develop an efficient User Interface Design, you have to understand your users’ preferences, requirements, skills, and goals. You have to keep the following points in mind whilst designing your interface.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simplicity is the way to go. Develop a simple interface with the inclusion of only essential elements. The language has to be coherent in the textual content. </span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop consistency and utilize common UI elements. Using common UI elements will increase the aspect of familiarity with the users. This, in turn, increases the comfort level of the users. Create patterns in language, layout, and design to increase efficiency. The user should be able to use the elements throughout the website with ease.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The structure of the web pages has to be outlined on the basis of the aspect of spatial distance between items. A well-thought placement of items will aid in drawing attention to the most essential pieces of data and improves readability.</span></span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> You can manipulate the focus of attention on specific items by strategically utilizing contrast in colors and texture.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The establishment of a design hierarchy improves UI consistency tremendously. Users do pay attention to the order and priority of elements they interact with. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">You have to plan the sequence by comprehending a user’s initial visual perception of the elements on the web page. This will make it easier for designers to ensure users are able to find primary functions faster than others.</span>\n\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Design elements are deemed to be the building blocks of UI patterns. A systematic inventory will aid in maintaining a consistent experience.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize branding elements like typography to develop hierarchy and clarity. The various types of sizes, fonts, and arrangement of the text will aid in the improvement of legibility and readability.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The end goal strives towards the satisfaction of the user. Consistency across your website will aid in achieving this goal. Such actions remove the need for user discovery and thus, make the flow run smoothly. When a user gets acquainted with the functionality in one section, he will know its usage in the other consistent sections as well. </span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update the location, actions, essential changes in the state of the elements, any kind of errors, etc. Ensure that your users are informed and kept updated about the changes. The chain of communication has to be maintained. This can reduce the level of frustration and irritability of the user.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Anticipating the goals of a user will aid in creating defaults that will reduce the burden on the user. This is essential in forming a design where you can have a few fields pre-chosen or filled out.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>To conclude, UI Design is at the forefront</b></span></h3>\n<span style=\"font-weight: 400;\">UI design is deemed to be in the frontline of the design community. This particular element in design is meant to appeal to the audience. The elements that are included in the design of User Interface possess the purpose of convincing the viewer to take some action, be it buying your product or going to the subsequent page on your website.</span>\n\n<span style=\"font-weight: 400;\">Just like every other aspect of Design, User Interface Design is undergoing gradual evolution. Adapting to the current and ongoing trends is significant to the exponential growth of UI Design. And it is an integral part of revolutionizing the design community.</span>\n\n<span style=\"font-weight: 400;\">Are you looking to develop and modify your User Interface? <a href=\"https://vividreal.com/web-design/\">Our team of Design wizards</a> will get it done for you. Check out the services provided by us.</span>\n\n&nbsp;', 'UI Design: An Elevated Technological Experience', '', 'draft', 'closed', 'open', '', '', '', '', '2020-07-23 17:33:53', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=9242', 0, 'post', '', 0),
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