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(7926, 7, '2020-05-05 15:56:54', '2020-05-05 10:26:54', '<span style=\"font-weight: 500;\">You have a great product/service to offer and have meticulously put up a website for it. Now, these efforts pay off only when you’re able to sell on your website. The end goal is not to achieve high website traffic, but to drive sales and conversion. If there exists no quality traffic, then there is no point in expecting a conversion out of it.</span>\n\n<span style=\"font-weight: 500;\">A lot of options already exist, where some of them demand effort, some require time, while some costs you money. These options can be easily googled out since there already exist loads of content based on this. </span>\n\n<span style=\"font-weight: 500;\">The number of ways to boost website traffic is increasing every day. Clinging on to those old methods won’t be a sustainable option. So even if you already have quality traffic, experimenting on these new ways would be ideal for optimizing the already existing one. </span>\n\nIf you are in need of professional help in <a href=\"https://vividreal.com/hire-seo-gurus/\">boosting high-quality traffic to your website, do contact us</a>. We have an amazing team of experts to help you out!\n\n<span style=\"font-weight: 500;\">So let’s get started and find out 10 new ways to drive your website traffic in 2020!</span><b> </b>\n\n<span style=\"color: #00ccff;\"><b>A well maintained Google My Business Profile<span style=\"font-weight: 500;\"> </span></b></span>\n\n<span style=\"font-weight: 500;\">Optimizing your Google My Business profile can be of great help to you in 2020! Make sure to fill out all the fields in Google My Business profile. This ensures that essential and relevant details like services, location, contact number, reviews, photos, etc that a person seeks are readily available at their fingertips. </span>\n\n<span style=\"font-weight: 500;\">Mentioning all the fields can make the viewer feel that the business is genuine. This profile can direct the customer to visit the website. Since this improves accessibility, an optimized Google My Business listing can directly aid in driving more quality traffic to your website. </span>\n\n<span style=\"color: #00ccff;\"><b>Google Maps Ad</b></span>\n\n<span style=\"font-weight: 500;\">Most</span><span style=\"font-weight: 500;\"> sales happen offline. </span><span style=\"font-weight: 500;\">Running local search ads on Google Maps</span><span style=\"font-weight: 500;\"> can be helpful since it increases accessibility</span><span style=\"font-weight: 400;\">. </span><span style=\"font-weight: 500;\">People usually check for a product/service availability online when they don\'t know about the providers directly. </span>\n\n<span style=\"font-weight: 500;\">When a person searches for a product/service near them, Google maps shows up some optimized Google My Business profiles. This makes the website more accessible to the public. Using a </span><span style=\"font-weight: 500;\">local search ad on Google Maps</span><span style=\"font-weight: 500;\"> can offer chances of displaying your profile at the top of the search results, even if you don’t possess an optimized profile. </span>\n\n<span style=\"font-weight: 500;\">Every time the profile gets exposure, the chances of your website traffic shooting up are high. Ultimately the point is to have a conversion/sale, which can be directly done by a Google My Business profile without even a website visit!  </span>\n\n<span style=\"color: #00ccff;\"><b>Create List blog post</b></span>\n\n<span style=\"font-weight: 500;\">Suppose someone is scanning through the </span><span style=\"font-weight: 500;\">Search Engine Results Pages</span><span style=\"font-weight: 500;\">, a search result with a number in the title instantly grabs the person’s attention. The other psychological reason behind this is the number makes the reader feel that the content inside is crisp and legit. </span>\n\n<img class=\" wp-image-8291 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/ListPostEg-1.jpg\" alt=\"List Post Example\" width=\"544\" height=\"310\" />\n\n<span style=\"font-weight: 500;\">This makes the user hover the cursor above the link and finally click on the post amongst the other links. And this way, your website visit numbers improve!</span>\n\n<span style=\"color: #00ccff;\"><b>Use Facebook groups</b></span>\n\n<span style=\"font-weight: 500;\">People engage better in Facebook groups than on a page because it’s a more private space. It’s a medium to communicate and engage directly with the customers. You can create your own group as well as post in already existing groups. </span>\n\n<img class=\" wp-image-8292 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/Use-FacebookGroupsIllustration-1.jpg\" alt=\"Use Facebook Groups\" width=\"355\" height=\"202\" />\n\n<span style=\"font-weight: 500;\">An active Facebook group in the name of the business can bring in a sense of inclusiveness in people\'s minds. It can be used as a space to share exclusive offers for the members, initiate a conversation, gain customer insights, etc.</span>\n\n<span style=\"font-weight: 500;\">Also, you can identify and join certain active Facebook groups with members who can relate to your business, who want to associate with it, or maybe even buy it. </span>\n\n<span style=\"font-weight: 500;\">These activities happening inside the groups promote the brand and in turn drive them to visit the website at least once.</span>\n\n<span style=\"color: #00ccff;\"><b>YouTube video</b></span>\n\n<span style=\"font-weight: 500;\"><a href=\"https://vividreal.com/introduction-to-youtube-studio-beta/\">YouTube</a> is free to use for everyone with no storage capacity restriction, even if it\'s for business purposes.  It\'s the biggest host for video content in the world, making it the most used platform video viewing. </span>\n\n<span style=\"font-weight: 500;\">Post content regularly based on your niche/business while keeping in mind the YouTube trends. Posting interesting content can help in driving them to the website. There are best months, dates, and times to post content on YouTube. Weekday evenings and weekends are the peak viewing times generally since it\'s the time when the youth relaxes after their work/studies.</span>\n\n<img class=\" wp-image-8293 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/YTIllustration-1.jpg\" alt=\"YouTube Video\" width=\"395\" height=\"225\" />\n\n<span style=\"font-weight: 500;\">The point is to attract people to the website, by informing them about the latest discount or the benefits which the product/service offers, simply demonstrate products/services, and so on.</span>\n\n<span style=\"color: #00ccff;\"><b>Transcribe your video</b></span>\n\n<span style=\"font-weight: 500;\">We know how Google crawlers work. </span><span style=\"font-weight: 500;\">Search engines don\'t crawl</span><span style=\"font-weight: 500;\"> videos. But our videos offer valuable content that could have helped in improving the page rank. Now, if the video is transcribed, bots can crawl and help in indexing and ranking.</span>\n\n<span style=\"font-weight: 500;\">For deaf viewers or people who are playing the video in a sound-prohibited environment (say, while moving on public transport), a transcribed text can be of great help. Apart from the fact that it offers a chance for ranking high in the search results, it provides a better user experience as well. </span>\n\n<span style=\"font-weight: 500;\">In this way, transcribing videos improves incoming traffic. So make it a practice to transcribe your videos.</span>\n\n<span style=\"color: #00ccff;\"><b>Make use of YouTube Advertising</b></span>\n\n<span style=\"font-weight: 500;\">Don’t you think the amount of <a href=\"https://vividreal.com/types-of-youtube-ads/\">YouTube Ads</a> you see these days has increased, the numbers three months before have changed? Well, the clear reason is that this platform offers a wider reach. YouTube is a widely used content viewing platform, so there is no better idea than to advertise on it.</span>\n\n<span style=\"font-weight: 500;\">Use a TrueView for action format campaigns. These campaigns are made up of CTAs, a headline, an end screen, and most importantly you can include site links to a specific product/service page on your website.</span> <span style=\"font-weight: 500;\">Since this platform has the potential to reach the right audience, investing your money on YouTube Ads is not a bad idea after all! </span>\n\n<span style=\"color: #00ccff;\"><b>Repurpose the content</b></span>\n\n<span style=\"font-weight: 500;\">Staying relevant on the online platform requires you to constantly show up with quality content. This demands a lot of effort from your side. Reusing your already published creative works can be great. </span>\n\n<span style=\"font-weight: 500;\">Try converting blogs into podcasts, old blogs into readable guides or eBooks. You can prepare visually interactive content such as infographics out of old content, or make a great video out of them. </span>\n\n<span style=\"font-weight: 500;\">Keep reminding the clients about your business by sharing interesting content from the past blogs via newsletters/email series.  Combining all client queries into a FAQ page, transforming your Quora Q&amp;A into a blog are other useful forms of content repurposing. </span>\n\n<img class=\" wp-image-8294 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/Repurpose-1.jpg\" alt=\"Repurpose Content illustration\" width=\"419\" height=\"239\" />\n\n<span style=\"font-weight: 500;\">Remember, the more you’re out there, the more you’ll be noticed. When your content gets exposure, your brand attains a better reach, driving website traffic.</span>\n\n<span style=\"color: #00ccff;\"><b>Explore low ranking content ideas</b></span>\n\n<span style=\"font-weight: 500;\">Find out content ideas with low rank on the web, and publish a blog post on those topics on the website. These can be the topics that are constantly searched for, and not many articles exist online for public reference. These topics are easier to rank for. So publishing them on the website can increase the chances of driving your website traffic. </span>\n\n<img class=\" wp-image-8295 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/WriteContent-1.jpg\" alt=\"Write for low ranking content ideas\" width=\"388\" height=\"221\" />\n\n<span style=\"color: #00ccff;\"><b>Instagram Influencers </b></span>\n\n<span style=\"font-weight: 500;\">Asking or paying “<a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">Instagram Influencers</a>” to promote your brand is a very effective practice nowadays. This works because these influencers have a dedicated and credible follower base. The followers feel the product/service is genuine for the same reason. These influencers can post in the feed as well as put an interactive story with your website link (the “Swipe Up” extension) or even go live to promote the brand.</span>\n\n<img class=\" wp-image-8296 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/Influencer-1.jpg\" alt=\"Instgram Influencer illustration\" width=\"364\" height=\"207\" />\n\n<span style=\"font-weight: 500;\">Another important fact to understand is that people know these are paid promotions and may not even consider checking the website. So the best way is to involve <a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\">micro-influencers</a> rather than big celebrity-like influencers. Their personal experiences and reviews are more believable to the followers. </span>\n\n<span style=\"font-weight: 500;\">Most micro-influencers are ready to use and review the product/service for free without taking any payment, making them a more feasible option. Celebrity-like influencers do not actively engage with their followers while micro-influencers have higher engagement rates.  </span>\n\n<span style=\"font-weight: 500;\">This is a great way to establish credibility for your brand and drive in more traffic to the website!</span>\n\n<span style=\"color: #00ccff;\"><b>Collaborate with other brands</b></span>\n\n<span style=\"font-weight: 500;\">Make a list of brands that you would want to collaborate with. These brands can be related to your product/service or not; the focus should be on the exposure and benefits from the collaboration. Contact them and follow up if required. Collaborations can be done through Instagram and YouTube mainly since these platforms are widely used. </span>\n\n<span style=\"font-weight: 500;\">The collaboration can result in gaining attention from the other brand’s users and eventually driving them to your website.</span>\n\n<span style=\"font-weight: 500;\">One example of the most popular brand collaborations is Spotify-Uber collaboration. Uber, the world-famous cab-hiring platform and Spotify being the popular music-streaming platform can together cater to the need for a comfortable travel experience. They can together provide value to their customers by offering a Uber ride with Spotify music!</span>\n\n<span style=\"color: #00ccff;\"><b>Some more techniques you already know, just in case you missed out!</b></span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\">You should post regularly on social media. Make it a practice to include relevant hashtags in your posts.</li>\n 	<li style=\"font-weight: 500;\">Use a 1:1 video for Facebook, and a widescreen format for <a href=\"https://vividreal.com/youtube-vs-facebook-videos/\">YouTube videos</a>.</li>\n 	<li style=\"font-weight: 500;\">Long-tail keywords are keywords that may have low competition, but they are the more specific ones. Specific phrases are valuable since there are more people using voice assistants these days. So figure out your long-tail keyword from Google Ads search term report and use them wherever possible!</li>\n 	<li style=\"font-weight: 500;\">Broadcast live video on Facebook live, Instagram live story and YouTube live and direct viewers to the website. Live streaming can attract more people to visit your website.</li>\n 	<li style=\"font-weight: 500;\">Giveaways are a way of adding value to the customer and improving the business.</li>\n 	<li style=\"font-weight: 500;\">Retarget Facebook Ads.</li>\n 	<li style=\"font-weight: 500;\">Use website traffic checking tools like compete.com, Alexa, SEMrush to spy on competitors.</li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Growth demands you to step out of your comfort zone and experiment with new concepts.  Constantly work on different methods that can drive website traffic. Create activities frequently and connect with the people. </span>\n\n<span style=\"font-weight: 500;\">It is also important to work more efficiently on the traffic source which yields you better traffic. So filter the traffic coming to your website and Identify where it came from. </span>\n\n<span style=\"font-weight: 500;\">Use qualitative tools that generate heatmap results, because these heat maps show where a visitor has clicked, the extent to which they have scrolled down, etc giving a better picture of the visitor activity. Use this quick form of feedback and identify the converting sources inside your website.</span>\n\n<span style=\"font-weight: 500;\">Always make sure you keep your website clean! Constantly provide content that is relevant and necessary. The content that makes sense to the website visitors will help in achieving a better website rank.  And a better rank can ensure more future website visitors. </span>\n\nIf all of this seems confusing to you, do not worry! Our team of experts can definitely help you <a href=\"https://vividreal.com/hire-seo-gurus/\">get high-quality traffic to your website</a>.', '10 Ways to Drive Your Website Traffic in 2020', '', 'publish', 'closed', 'open', '', '10-ways-to-drive-your-website-traffic-in-2020', '', '', '2020-05-05 15:56:54', '2020-05-05 10:26:54', '', 0, 'https://vividreal.com/?p=7926', 0, 'post', '', 0),
(7933, 7, '2020-06-02 10:46:29', '2020-06-02 05:16:29', '<span style=\"font-weight: 500;\">You have an amazing product to offer and have developed an eCommerce store on Shopify with cutting-edge design and features, but you won\'t be making sales unless people can easily find your store online. Most of the time, people generally search for a product online and click directly on the links that appear on the top of the search results page. </span>\n\n<span style=\"font-weight: 500;\">An eCommerce store can reach its potential customers only when it is optimized for the search engine. Higher search engine rankings ensure that your Shopify store is visible and easily accessible to the public. This drives more targeted traffic to your store and eventually makes them convert to a paying customer.</span>\n\n<span style=\"font-weight: 500;\">Shopify is an SEO friendly platform by itself with its default theme being well-optimized for SEO. Shopify is specifically focused on eCommerce websites and it is made specifically to rank such content. While other CMS (Content Management Systems) are specifically made for content-oriented websites. This very fact makes it the most used platform for setting up an eCommerce business. If you are in need of professional help in <a href=\"https://vividreal.com/shopify/\">setting up and maintaining a Shopify store</a> successfully, we\'re are happy to help you!</span>\n\n<span style=\"font-weight: 500;\">Successfully identifying and implementing certain Shopify SEO techniques can ensure visibility and accessibility to a wider audience. And the end goal is to rank on the top of the search results page. So let\'s get started and find out some Shopify SEO hacks for 2020!</span>\n\n<span style=\"color: #00ccff;\"><b>Use SSL</b></span>\n\n<span style=\"font-weight: 500;\">Internet browsers are harsh when it comes to websites with no SSL (</span><span style=\"font-weight: 500;\">http://</span><span style=\"font-weight: 500;\">). They immediately display warning messages to the visitors, degrading their trust. The search engines make it easily identifiable for the website visitors whether the site is secure or not. Moreover, search engines prefer a website with SSL (</span><span style=\"font-weight: 500;\">https://</span><span style=\"font-weight: 500;\">) over the other. So make sure your eCommerce store has an SSL certificate.</span>\n\n<span style=\"font-weight: 500;\">But in Shopify, you don’t have to worry about paying separately for an SSL certificate. It is already a part of your package and you can just activate it accessing the Shopify dashboard, </span><span style=\"font-weight: 500;\">and then to Sales Channels &gt; Online Store &gt; Domains.</span>\n\n<span style=\"color: #00ccff;\"><b>The URL’s relevance</b></span>\n\n<span style=\"font-weight: 500;\">A website’s URL length and its ranking are related. Websites with shorter URL lengths have a better chance of ranking on Google’s first page of results. One quick reason for this is that a shorter URL is less complex for search engines to comprehend. </span>\n\n<span style=\"font-weight: 500;\">Your URL for a particular product page can be something like this:</span> <span style=\"font-weight: 500;\">https://randomstore.com/category/subcategory/product.html. This clearly indicates that your eCommerce website would have a longer URL compared to other websites. Also, certain websites have URLs that include codes or characters irrelevant to humans and search engines.</span>\n\n<span style=\"font-weight: 500;\">So try transforming your URLs into a much more interpretable form, make sure to use words that are short, crisp, and easier to understand for the search engines as well as for a common man. Try to fit in relevant keywords in the link so that it’s relatable to the viewer. This practice describes the product better and aids in SEO. </span>\n\n<span style=\"color: #00ccff;\"><b>Google search console</b></span>\n\n<span style=\"font-weight: 500;\">Every website owner has to register their site with Google search console and submit their XML sitemap. Your efforts for putting up a website pay off only when you let others know about your website’s existence. </span>\n\n<span style=\"font-weight: 500;\">It is also important to verify and register with both www and non-www versions of your website just in case if you have both. </span>\n\n<span style=\"font-weight: 500;\">Google Domain Property is a new feature allowing you to configure your website and automatically sign all versions. </span>\n\n<span style=\"font-weight: 500;\">Google search console can also help in finding <a href=\"https://vividreal.com/introduction-to-technical-seo/\">technical SEO</a> problems. It troubleshoots any crawling or indexing issues hindering your website’s chances to rank on the SERP. Moreover, insights from this can help in boosting your site’s visibility. </span>\n\n<span style=\"color: #00ccff;\"><b>Titles and headings</b></span>\n\n<span style=\"font-weight: 500;\">The most important element of any website is a title. It\'s the key piece of information they use for search engines to rate and categorize the website. </span>\n\n<span style=\"font-weight: 500;\">Make sure to start with the \'focus keyword\' on your Shopify page title and keep it straightforward. The focus keywords are mostly keywords related to the product. It should look professional so do not stuff too many words, even a keyword for that matter. </span>\n\n<span style=\"color: #00ccff;\"><b>Try these:</b></span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Use catchy words and phrases. People generally tend to stop by words such as “Buy, Cheap, Deals, Free shipping”. These are also the terms that people search while buying something online. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Product titles including the terms “X% off or Lowest Price” can easily attract people to click on the link, thereby boosting the click-through-rate (CTR).</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Similarly, include terms such as “clearance- sale or Great selection” in the product description field to catch the viewer’s attention.</span></li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Product Description</b></span>\n\n<span style=\"font-weight: 500;\">A proper product description can go a long way in helping the website’s SEO since it can improve the CTR numbers. </span>\n\n<span style=\"font-weight: 500;\">Product descriptions should provide the customer with clear insights into what the product is. Take time to write it in such a way that it addresses the shopper’s concerns and the benefits they can gain out of it rather than just writing a typical product summary.  </span>\n\n<span style=\"font-weight: 500;\">For example, people won’t be interested in buying a water bottle “made with carbon fiber”, rather they’ll prefer the one that is unbreakable!</span>\n\n<span style=\"font-weight: 500;\">Also, expressing the product description using high-quality keywords can improve SEO. Including catchy phrases in it can attract more visitors.</span>\n\n<span style=\"color: #00ccff;\"><b>Smart image SEO strategy</b></span>\n\n<span style=\"font-weight: 500;\">As search engine algorithms begin to index your pages, they do not only read words but also images. Adding ‘alt text’ and file names that are both understandable and relevant to images on your website can help. </span>\n\n<span style=\"font-weight: 500;\">For example, you are selling a yellow-colored paperweight on your Shopify store, the image that you upload should probably have the name “yellowpaperweight.jpg” instead of something like “IMG6181JXA-378”.</span>\n\n<span style=\"font-weight: 500;\">The reasons why you shouldn’t avoid ‘alt text’ in images are as follows:</span>\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Alt text can help visually impaired people easily utilize screen readers to access your website and know what the product is;</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It serves the purpose of a description if the image fails to load on time;   </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It helps the search engines to better classify the content.</span></li>\n</ul>\n<span style=\"font-weight: 500;\">Also, “Google images” is huge and it has the power to direct traffic to your site through the images on it. So, always put ‘alt text’ on images if you don\'t want to miss out on a potential traffic driving source.</span>\n\n<span style=\"color: #00ccff;\"><b>Content for your Shopify store</b></span>\n\n<span style=\"font-weight: 500;\">They say “content is king” and it applies to a Shopify store as well. Most of the time, eCommerce store owners do not consider it important to include content-rich blog posts on their website.  But that is a wrong approach to stick by. </span>\n\n<span style=\"font-weight: 500;\">It\'s an opportunity to fit in more keywords and create plenty of backlinks and traffic to your store. It also has the power of keeping people longer on your site (great for SEO) and directing visitors to your merchandise.</span>\n\n<span style=\"font-weight: 500;\">Take time and create blog posts that are insightful to the visitor. Make use of <a href=\"https://vividreal.com/online-tools-for-great-copywriting/\">online tools available for copywriting</a>. Publish content related to the products you sell on the website. Remember, it\'s not the product information to be included in the content, but the answers to some real-customer queries. And by reading them the customers should feel they have more reasons to buy your product.</span>\n\n<span style=\"color: #00ccff;\"><b>Use Shopify SEO plugins</b></span>\n\n<span style=\"font-weight: 500;\">Identify and use the right Shopify SEO apps/tools. Research extensively and figure out which app works best for your website. Also, try using them one at a time on your Shopify store. This can help you in making the best out of the Shopify app store. </span>\n\n<span style=\"font-weight: 500;\">Ahrefs, Plug-In SEO, SEO Booster, SEO Doctor, SEO Monitor, Simple SEO </span><span style=\"font-weight: 500;\">are some SEO apps performing well in Shopify.</span>\n\n<span style=\"font-weight: 500;\">Shopify has a lot of apps &amp; tools in its store and these perform well. After all, they were meant to ease your job. But it is always better to not completely rely on these apps &amp; tools. Shopify has a lot of in-built SEO friendly features by itself, so it\'s better to avoid using an app where it isn’t required. </span>\n\n<span style=\"color: #00ccff;\"><b>A personalized approach</b></span>\n\n<span style=\"font-weight: 500;\">One thing is evident from all the Google search that\'s happening in the world- </span><span style=\"font-weight: 500;\">everyone is looking for</span><span style=\"font-weight: 500;\"> something! And helping people reach where they want can benefit your website.</span>\n\n<span style=\"font-weight: 500;\">Develop a friendly relationship with your website visitors, engage with them, and make the best out of the bond. You can show similar products brought from the past or make the past purchases easily accessible. This can hugely benefit in the sales process since these things persuade people to make purchases again.  </span>\n\n<span style=\"font-weight: 500;\">Customized suggestions always delight people, a popup/notification with their name on it, reminding about items on their wishlist, or a personalized email, are effective approaches. </span>\n\n<span style=\"font-weight: 500;\">People wouldn’t hesitate to give their information or even buy from the website if they can enjoy a better user experience. So make efforts to make the visitor stick around the website longer.</span>\n\n<span style=\"color: #00ccff;\"><b>Interactive product presentation</b></span>\n\n<span style=\"font-weight: 500;\">People view a product as many times as they can until they decide to purchase them or not. They are asking themselves reasons to buy the product through this. So it’s better to provide them those reasons rather than making them think about it. </span>\n\n<span style=\"font-weight: 500;\">Incorporate technologies to simplify your website visitors’ work,  by making the best out of AR &amp; VR technologies, and 3-D images of the product on the website. It provides users with an opportunity to virtually visualize the product. This way it’s much easier to persuade people to buy from the eCommerce store.</span>\n\n<span style=\"color: #00ccff;\"><b>AI &amp; chatbots</b></span>\n\n<span style=\"font-weight: 500;\">AI &amp; chatbots can aid in offering superior user experience on the website. They will resolve lots of product-specific concerns, and save a great deal of time for your team. </span>\n\n<span style=\"font-weight: 500;\">Use chatbots to answer the shopper’s queries, suggest your product as an answer to their requirement or solution to their problem. They can help in providing website visitors with a timely response.  A timely response is much appreciated because unanswered queries can badly affect the sale. </span>\n\n<span style=\"color: #00ccff;\"><b>Fix duplicate content issue</b></span>\n\n<span style=\"font-weight: 500;\">Duplicate content is a serious issue that Shopify stores encounter. An eCommerce website obviously has too many pages and writing unique descriptions for each of them can be difficult. The problem arises when duplicate or similar content exists under two different URLs and can bring in ambiguity for the search engines. </span>\n\n<span style=\"font-weight: 500;\">Try deleting or noindexing product pages that have not generated any revenue lately; combining those pages into a better page can be a great idea.</span>\n\n<span style=\"font-weight: 500;\">People tend to click on a store name “mysandalstore.com” rather than “mysandalstore.myshopify.com.” So it\'s ideal to ensure what is your custom domain, it might confuse otherwise.</span>\n\n<span style=\"font-weight: 500;\">Use website-audit tools to figure out and fix these issues. It can easily point out errors in the product title, it can identify duplicate content as well as broken links on the website.</span>\n\n<span style=\"color: #00ccff;\"><b>Page speed</b></span>\n\n<span style=\"font-weight: 500;\">People usually don’t want to waste their time by clicking on that refresh button repeatedly. If the website takes time to load its contents, then chances are high for a page visitor to bounce back. They may not consider your website for the future purchase or may even share the worst experience with others, degrading your brand name. Website speed can seriously affect SEO!</span>\n\n<span style=\"font-weight: 500;\">Although Shopify compresses the product images so that the page loading time can be minimized, use tools to compress large image files. Optimize your Shopify store speed using a device-responsive theme, by avoiding sliders wherever possible, choosing a faster-loading theme by running them on the preview page before using it, etc.  </span>\n\n<span style=\"color: #00ccff;\"><b>Backlinks</b></span>\n\n<span style=\"font-weight: 500;\">Backlinks are very useful in SEO. It is a way of establishing your site’s credibility and improving domain authority. </span>\n\n<span style=\"font-weight: 500;\">An eCommerce store has several sources for getting a backlink. If your store sells items supplied by established companies, you can take a link from them asking via an email. Asking influencers to promote and share your website’s link is another way. Besides these techniques, you can interlink your own website pages in all possible ways. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Make sure your Shopify store account is on a paid plan since Shopify doesn’t allow search engines to index trial accounts. Set up Google Analytics on the Shopify account to track your store visitors.</span>\n\n<span style=\"font-weight: 500;\">Mobile-friendly sites are a necessity. The majority of internet users use their mobile phones to browse. So ensure that your Shopify store uses a responsive theme. You can also check responsiveness using Google’s mobile-friendly tester.</span>\n\n<span style=\"font-weight: 500;\">Remember SEO does require time, patience, and effort from your part. It takes a certain time to rank the website in the search results page and as well as maintain that.</span>\n\n<span style=\"font-weight: 500;\">Give people a good reason to buy the products that you sell in the store. Set up your store in such a way that the customers feel like buying from you and keep coming back to you.</span>\n\n<span style=\"font-weight: 500;\">The eCommerce industry is booming and you need to catch up with the trends going around to stay relevant in the industry, moreover grow your business.</span>\n\nStill, confused? We\'ve got you covered. <a href=\"https://vividreal.com/shopify/\">Connect with our team of Shopify experts</a> and expand your business right away!', 'SEO Tips to Rank Your Shopify Store in 2020', '', 'publish', 'closed', 'open', '', 'shopify-seo-tips-in-2020', '', '', '2020-06-02 10:46:29', '2020-06-02 05:16:29', '', 0, 'https://vividreal.com/?p=7933', 0, 'post', '', 0),
(7937, 7, '2020-05-27 16:00:30', '2020-05-27 10:30:30', '<span style=\"color: #000000;\">What is a 500 Internal Server Error?</span>\n\n<span style=\"font-weight: 500;\">One most common error that a WordPress website owner comes across as is a 500 internal server error. These errors are frustrating because they don’t have a specific reason and can be confusing to figure out what went wrong. </span>\n\n<span style=\"font-weight: 500;\">500 Internal server error is an HTTP status code indicating that there is some issue on the host server or within the root directory.  However, the cause of this error doesn’t necessarily have to be based on one single reason. There are multiple instances when this status code is displayed and </span><span style=\"font-weight: 500;\">is rarely an actual server error</span><span style=\"font-weight: 500;\">. </span>\n\n<span style=\"font-weight: 500;\">An internal server error is not exclusive to WordPress, it can occur on any website at any time. Most of the time an internal server error is displayed as an error message or simply a blank white page. Meanwhile, bigger brands have their custom error message for internal server error. </span>\n\nIf you are in need of professional assistance to fix 500 internal server error for your WordPress website, feel free to connect with <a href=\"https://vividreal.com/web-development/\">our team of expert web developers</a>.\n\n<span style=\"font-weight: 500;\">In this article, we’ll be telling you some good solutions to fix Internal server error.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Reload the page</b></span>\n\n<span style=\"font-weight: 500;\">Let’s start with the very basic step: try loading the page again. If a website is being reloaded while it’s processing the old request, a new request will be sent to the server at the same time with the first one forcing the server to respond.</span>\n\n<span style=\"font-weight: 500;\">Another way to identify the issue is to make use of sites (tools) that check whether a website is down or not. If these tools receive anything other than HTTP 200 status code (Everything is OK), then it indicates that the website is down. </span>\n\n<span style=\"color: #00ccff;\"><b>2. Clear browser history</b></span>\n\n<span style=\"font-weight: 500;\">Clear the browser history and then try to reload the page. This should be one of the first steps to be taken before proceeding with any deeper debugging step on your website.  </span>\n\n<span style=\"color: #00ccff;\"><b>3. Debugging</b></span>\n\n<span style=\"font-weight: 500;\">WordPress offers a provision to debug using its built-in debugging feature. Debugging may not necessarily fix the problem but it can provide some insights on the issue.</span>\n\n<span style=\"font-weight: 500;\">Here’s WordPress’s debugging process explained in simple steps.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Access your site’s wp-config.php file from the root folder of the website. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Inside the file, search for “</span>WP_DEBUG<span style=\"font-weight: 500;\">” (which is a PHP constant used as a permanent global variable for debugging purposes in WordPress). </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 500;\">Now set the variable WP_DEBUG as “true” to start with the debugging process.</span></li>\n</ul>\n<span style=\"font-weight: 500;\">It should look like this:</span>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">define( \"WP_DEBUG\", true );</span></p>\n<span style=\"font-weight: 500;\">Reload the website after saving this change and if this error gets fixed, a new error will definitely pop up. Now, this new error will help you figure out what the exact problem is. Moreover, you may observe the error location and fix it right away! If it points to a plugin folder, you can easily deactivate the plugin to remove the error.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Plugins and themes</b></span>\n\n<span style=\"font-weight: 500;\">Plugins and themes are an inevitable part of WordPress and there are chances of encountering a 500 internal server error because of this</span><span style=\"font-weight: 500;\">.</span><span style=\"font-weight: 500;\"> An error can occur immediately after installing a plugin/theme or while running an update for the same. </span>\n\n<span style=\"font-weight: 500;\">One way to troubleshoot this is to deactivate all your plugins and reload the website to check if they were the ones causing the error. Deactivation is recommended over deletion because you wouldn’t lose any of your data in the former </span>\n\n<span style=\"font-weight: 500;\">Now reactivate them one at a time and try reloading the website each time. This way you can easily figure out the plugin causing the problem. You can connect with the plugin developer and ask for help or post about it in the WordPress support forum.</span>\n\n<img class=\"size-full wp-image-7938 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2020-04-08-2.png\" alt=\"WP_Screenshot_Eg\" width=\"1366\" height=\"620\" />\n\n<span style=\"font-weight: 500;\">If this doesn’t work because you are unable to access the admin side, access your FTP server, SFTP server or hosting account’s Cpanel dashboard. Rename all the plugins folder as something like old_plugins and try reloading the website again. </span>\n\n<span style=\"font-weight: 500;\">If the site gets reloaded, you rename the folder to its old name, start renaming each plugin inside the folder and simultaneously reload the website. If this works, you’ve figured out the culprit!</span>\n\n<span style=\"font-weight: 500;\">The same thing goes with the theme as well, at times certain themes can cause such errors (while installing or updating). Check the themes just like the way you did with the plugins. Also, use the WordPress default theme (optimized theme) if there are any theme related issues.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Database connection error</b></span>\n\n<span style=\"font-weight: 500;\">A database connection error is the most commonly observed error in WordPress. This error occurs when there is an error while the PHP code tries to establish a connection with the MySQL database. As the website is unable to establish a connection with the server, this error is always shown on a blank page. </span>\n\n<span style=\"font-weight: 500;\">This can occur for 2 reasons; one simple reason is that the login credentials may be incorrect, while the other one is that there are chances for a database error.  </span>\n\n<span style=\"color: #00ccff;\"><b>6. Reinstall WordPress</b></span>\n\n<span style=\"font-weight: 500;\">At times some old sites can get an internal server error when some core WordPress files get corrupted. Reinstalling WordPress can be done without affecting the already installed plugins or themes. </span>\n\n<span style=\"font-weight: 500;\">Try re-uploading the </span>wp-admin and wp-includes folders once the new WordPress is installed using these simple steps:\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Download the WordPress zip file from the WordPress.org site. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Extract the WordPress file and access the WordPress folder. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Connect the WordPress website via an FTP client.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Once you get the access, you can view the folder which contains wp-admin, wp-includes, and wp-content. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Open the WordPress folder from your computer and select wp-admin &amp; wp-includes to upload them. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The FTP client now transfers the file to the server and asks if it should be overwritten. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Now select ‘overwrite’ and ‘Always use this action’.</span></li>\n</ul>\n</li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>7. Permission error</b></span>\n\n<span style=\"font-weight: 500;\">Sometimes even a permission error can be a reason showing an internal server error. Even though the chances of such an error occurring is very less, let’s not spare a possibility to remove error 500. </span>\n\n<span style=\"font-weight: 500;\">Access your WordPress root directory using an FTP client and check if the permission for files and folders are set to either </span>755 or 644<span style=\"font-weight: 500;\">. Also, remember setting it to any other number would cause an error.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Expand PHP memory limit</b></span>\n\n<span style=\"font-weight: 500;\">An exhausted PHP server memory can be one reason for an internal server error. This can be resolved if the PHP memory limit is increased. </span>\n\n<span style=\"font-weight: 500;\">There are chances for a 500 error code showing up while trying to log in the WordPress admin or when uploading an image in wp-admin, at those instances you can expand the memory limit using the following steps.</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Create a new file,</span> php.ini in the root directory</li>\n 	<li style=\"font-weight: 500;\">Write the code, memory=64MB on it.</li>\n 	<li style=\"font-weight: 500;\">Save and upload it in wp-admin via FTP server, SFTP server or hosting account’s Cpanel dashboard.</li>\n</ul>\n</li>\n</ul>\n</li>\n</ul>\nOr the same thing can be done by accessing your site’s wp-config.php file from the root folder of the website and search for “WP_MEMORY_LIMIT” within. Now change its value to “64M”.\n\n<span style=\"font-weight: 500;\">It should look like this:</span>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">define(\'WP_MEMORY_LIMIT\', \'64M\');</span></p>\n<span style=\"font-weight: 500;\">Don’t be relieved if this code fixed your error, now you need to figure out what is exhausting the PHP memory. A poorly-developed plugin or theme function can cause this, while it\'s highly recommended if you can contact your hosting provider and get details from the server logs.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Check your .htaccess file</b></span>\n\n<span style=\"font-weight: 500;\">A corrupted .htaccess file is one of the most common reasons for internal server error if your WordPress host is running on Apache. </span>\n\n<span style=\"font-weight: 500;\">Access your FTP server, SFTP server, or hosting account’s Cpanel dashboard and rename your .htaccess file into .htaccess_old. Now, if the website reloads, the error is fixed!</span>\n\n<span style=\"font-weight: 500;\">You can create a new .htaccess file with the following contents, and then upload it to the server.</span>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\"># BEGIN WordPress</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&lt;IfModule mod_rewrite.c&gt;</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteEngine On</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteBase /</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteRule ^index\\.php$ - [L]</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteCond %{REQUEST_FILENAME} !-f</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteCond %{REQUEST_FILENAME} !-d</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">RewriteRule . /index.php [L]</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&lt;/IfModule&gt;</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\"># END WordPress</span></p>\n<span style=\"font-weight: 500;\">Or you can directly go to </span>Settings » Permalinks<span style=\"font-weight: 500;\"> page in the WordPress admin part and save the data on it without making any changes. This action will generate a new .htaccess file.</span>\n\n<span style=\"color: #00ccff;\"><b>10. PHP timeouts</b></span>\n\n<span style=\"font-weight: 500;\">Error 500 can occur during PHP Timeouts. A PHP timeout is a result of a lack of PHP workers.  </span>\n\n<span style=\"font-weight: 500;\">For example, you have 4 requests coming to the website at the same time, with you having only 2 PHP workers. Now 2 requests out of them would be processed immediately while the other 2 requests need to wait until the others finish. </span>\n\n<span style=\"font-weight: 500;\">Processing further requests can happen instantly if there are no complex themes or a lot of plugins used on the website. The problem arises when there are too many requests and it would be left uncached if the PHP workers can’t handle them. So it\'s always advisable to estimate the number of PHP workers you require for the website and work over it. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">When the website goes down, you are losing a lot of visitors and affecting website traffic seriously along with degrading the brand name! On top of that, Google detects such occurrences on a website and can demote the website to alert that the error needs to be addressed.  </span>\n\n<span style=\"font-weight: 500;\">Make sure that all your website’s plugins, themes, and WordPress core files are up-to-date.  Ensure that the theme you use is compatible with your plugins.</span>\n\n<span style=\"font-weight: 500;\">Use tools that monitor any kind of error occurring on your website so that you can have a track on them. These tools can alert you whenever the site goes down by simply sending you an email. This also means that it can monitor and pass information to you even at an interval of 15 seconds. </span>\n\n<span style=\"font-weight: 500;\">Ask your hosting provider for support if all these techniques didn’t help you figure out the reason for a 500 internal server error. You can ask them to check the server logs and identify the root cause for the error. </span>\n\n<span style=\"font-weight: 500;\">If all of this seems confusing to you, do not worry! <a href=\"https://vividreal.com/web-development/\">Our team of expert website developers</a> can definitely help you fix the 500 internal server error for your WordPress website.</span>', 'How to Fix 500 Internal Server Error in WordPress?', '', 'publish', 'closed', 'open', '', 'how-to-fix-500-internal-server-error-in-wordpress', '', '', '2020-05-27 16:00:30', '2020-05-27 10:30:30', '', 0, 'https://vividreal.com/?p=7937', 0, 'post', '', 0),
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(7950, 7, '2020-04-28 10:38:08', '2020-04-28 05:08:08', '<span style=\"font-weight: 400;\">PHP comes with default settings that may need to be changed according to the scope and size of the website project. One of these is the memory limit. In this article, we shall explore how we can increase the memory limit for the better working of a website, that obviously needs more memory!</span>\n\n<span style=\"font-weight: 400;\">Your site may need extra memory to run a new process. When processing a website, PHP allocates a default amount of memory for it. But when this need becomes greater you\'ll have to manually increase the memory limit.</span>\n\n<span style=\"font-weight: 400;\">You might have received the following error on your website:</span>\n\n<em><span style=\"font-weight: 400;\">Fatal error: Allowed memory size of 94371840 bytes exhausted (tried to allocate 5072 bytes).</span></em>\n\n<span style=\"font-weight: 400;\">This is a really common error. Luckily, we have an easy fix for this. Read on to know more.</span>\n\nP.S. If you need professional assistance with this, <a href=\"https://vividreal.com/wordpress/\">our expert team of WordPress ninjas</a> can help you out!\n<h3><span style=\"color: #00ccff;\"><b>What is this error?</b></span></h3>\n<span style=\"font-weight: 400;\">Let\'s understand what this error really is shall we? For those who don\'t know, WordPress is programmed in PHP. Now PHP is a server-side programming language. Your website needs a WordPress hosting server to run. </span>\n\n<span style=\"font-weight: 400;\">These web servers are computers that need memory to run different applications. A specific amount of memory is allocated to different applications, including PHP.</span>\n\n<img class=\"size-full wp-image-7954 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/Screenshot_2020-04-07-15-23-21-01.png\" alt=\"\" width=\"932\" height=\"309\" />\n\n<span style=\"font-weight: 400;\">This error is usually seen when your code requires more memory than the already allocated default memory.</span>\n\n<span style=\"font-weight: 400;\">The other ways this memory problem can manifest itself are issues like the white screen of death and the 500 internal server error.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>How to increase PHP Memory limit in WordPress?</b></span></h3>\n<span style=\"font-weight: 400;\">First, you\'ll need to decide your memory limit. You\'ll need to use an FTP client like FileZilla for this. Click here to download and start using FileZilla. </span>\n\n<span style=\"font-weight: 400;\">Install and open it. Here\'s how you can start using FileZilla. Go to File &gt; Site manager and give your site a name. Then under the General tab, enter details as shown:</span>\n\n<b>Host</b><span style=\"font-weight: 400;\"> – Your domain example: vividreal.com</span>\n\n<b>Port</b><span style=\"font-weight: 400;\"> – you can leave this blank</span>\n\n<b>Protocol</b><span style=\"font-weight: 400;\"> – FTP – File Transfer Protocol</span>\n\n<b>Encryption</b><span style=\"font-weight: 400;\"> – Only use plain FTP (insecure)</span>\n\n<b>Logon Type</b><span style=\"font-weight: 400;\"> – Normal</span>\n\n<span style=\"font-weight: 400;\">Enter the user and password details of your WordPress site. If your website uses cPanel, enter the login details of cPanel.</span>\n\n<span style=\"font-weight: 400;\">Now go to Transfer Settings, and check the box that says Limit Number of Simultaneous Connections. In the Maximum Number of Connections, enter 8. Finally, click on connect to access your website\'s files.</span>\n<h3><span style=\"color: #00ccff;\"><b>Finding your WordPress memory limit.</b></span></h3>\n<span style=\"font-weight: 400;\">After the above steps, you need to find a file named default-constants.php in the root folder of your website (public_html).</span>\n\n<span style=\"font-weight: 400;\">Open the wp-includes file, and find the default-constants.php file. Save it to your computer and open it using notepad. The website memory limit will be visible in a few lines of code.</span>\n\n<span style=\"font-weight: 400;\">WP_MAX_MEMORY_LIMIT gives you an indication of how much memory you\'re allowed to use on the administrative side.</span>\n<h3><span style=\"color: #00ccff;\"><b>How to determine the amount of memory you need?</b></span></h3>\n<span style=\"font-weight: 400;\">The amount of memory your WordPress website needs depends on the number of plugins you have, and even on all the media your website contains. </span>\n\n<span style=\"font-weight: 400;\">You\'ll need to decide on a memory limit which is higher than what you found in your default-constants.php in the step above. You may need to find out the amount of memory you need through trial and error. Increase your memory limit manually, bit by bit until the issues of your website have been resolved. You shouldn\'t increase it to more than what your site needs. Raising this number too high can make your server crash, so be careful!</span>\n\n<span style=\"font-weight: 400;\">Okay, let\'s start talking about the ways you can increase your memory limit. Before you start tweaking, clear your browser\'s cookies and cache so that they do not affect how your website appears. </span>\n<h3><span style=\"color: #00ccff;\"><b>Using php.ini</b></span></h3>\n<span style=\"font-weight: 400;\">In your wp-admin folder, find the php.ini or php5.ini file, download it to your computer. Find the below code and edit it as such:</span>\n\n<i><span style=\"font-weight: 400;\">memory_limit 512M</span></i>\n\n<span style=\"font-weight: 400;\">Upload it back to the wp-admin folder, overwrite the original file, refresh the FTP client, and reload your page to see if the issue has been solved. If it hasn\'t, try increasing the value from 512M to another value. You can also try renaming the file from php.ini to php5.ini and vice versa. </span>\n\n<span style=\"font-weight: 400;\">If this doesn\'t work, revert all changes made before trying out the following steps.</span>\n<h3><span style=\"color: #00ccff;\"><b>Using .htaccess</b></span><span style=\"font-weight: 400;\"> </span></h3>\n<span style=\"font-weight: 400;\">You\'ll need to find the .htaccess file, located in your root directory. There\'s a chance that this file may be hidden, so if you\'re using FileZilla, go to Server &gt; Force showing hidden files.</span>\n\n<span style=\"font-weight: 400;\">Once you find the .htaccess file, download it, make a copy and in the copy, add the following code, or edit it if already exists:</span>\n\n<i><span style=\"font-weight: 400;\">php_value memory_limit 512M</span></i>\n\n<span style=\"font-weight: 400;\">Save the file, upload it back to your root directory, refresh the FTP client and refresh your website to see if the issue has been solved. If not, try increasing the value. If this doesn\'t solve the issue, delete the copy and upload the original .htaccess file back to your root directory before you try any other step.</span>\n<h3><span style=\"color: #00ccff;\"><b>Using wp-config.php</b></span></h3>\n<span style=\"font-weight: 400;\">You need to find and edit the wp-config.php. You can find this in the root folder of your website.</span>\n\n<span style=\"font-weight: 400;\">Once you\'ve found the file, simply copy-paste the code in the wp-config.php file. Paste it just before \"That\'s all, stop editing! Happy blogging.\"</span>\n\n<span style=\"font-weight: 400;\">Here\'s the code:</span>\n\n<i><span style=\"font-weight: 400;\">define( \'WP_MEMORY_LIMIT\', \'64M\' );</span></i>\n\n<span style=\"font-weight: 400;\">This tiny little code tells WordPress to increase the PHP memory limit to 64MB. Increase this value if needed.</span>\n\n<span style=\"font-weight: 400;\">Once done, save your changes and upload the wp-config.php file to the server, and refresh the website. The error message should have disappeared by now.</span>\n\n<span style=\"font-weight: 400;\">Now in the off chance that this does not work, it probably means that your web hosting server does not simply allow WordPress to increase PHP memory limit. The only workaround to this is to contact your hosting provider and request them to increase the PHP memory limit manually.</span>\n\n<span style=\"font-weight: 400;\">So there you have it, three simple ways you can increase your PHP memory limit for your WordPress website. Remember to create a backup of your website before you go tweaking! It\'s always better to get professional help if you do not know what you\'re doing. If things are getting confusing for you, <a href=\"https://vividreal.com/wordpress/\">just give us a try</a>; we\'d love to help!</span>', 'Increasing PHP Memory Limit - WordPress', '', 'publish', 'closed', 'open', '', 'increasing-php-memory-limit-wordpress', '', '', '2020-04-28 10:38:08', '2020-04-28 05:08:08', '', 0, 'https://vividreal.com/?p=7950', 0, 'post', '', 0),
(7952, 1, '2020-04-17 17:29:36', '2020-04-17 11:59:36', '', 'How-To-Increase-PHP-memory-limit-on-my-WordPress-site', '', 'inherit', 'closed', 'closed', '', 'how-to-increase-php-memory-limit-on-my-wordpress-site', '', '', '2020-04-17 17:29:36', '2020-04-17 11:59:36', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-To-Increase-PHP-memory-limit-on-my-WordPress-site.jpg', 0, 'attachment', 'image/jpeg', 0),
(7954, 1, '2020-04-17 17:44:38', '2020-04-17 12:14:38', '', 'Screenshot_2020-04-07-15-23-21-01', '', 'inherit', 'closed', 'closed', '', 'screenshot_2020-04-07-15-23-21-01', '', '', '2020-04-17 17:44:38', '2020-04-17 12:14:38', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/Screenshot_2020-04-07-15-23-21-01.png', 0, 'attachment', 'image/png', 0),
(7959, 1, '2020-04-20 17:41:07', '2020-04-20 12:11:07', '', 'How-to-make-the-most-of-your-Google-Ads-search-term-report', '', 'inherit', 'closed', 'closed', '', 'how-to-make-the-most-of-your-google-ads-search-term-report', '', '', '2020-04-20 17:41:07', '2020-04-20 12:11:07', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-to-make-the-most-of-your-Google-Ads-search-term-report.jpg', 0, 'attachment', 'image/jpeg', 0),
(7961, 7, '2020-04-20 17:44:04', '2020-04-20 12:14:04', '', '10-ways-to-drive-your-website-traffic-in-2020', '', 'inherit', 'closed', 'closed', '', '10-ways-to-drive-your-website-traffic-in-2020', '', '', '2020-04-20 17:44:04', '2020-04-20 12:14:04', '', 7926, 'http://localhost/vividreal/wp-content/uploads/2020/04/10-ways-to-drive-your-website-traffic-in-2020.jpg', 0, 'attachment', 'image/jpeg', 0),
(7963, 7, '2020-04-20 17:46:33', '2020-04-20 12:16:33', '', 'Shopify-SEO-tips-in-2020', '', 'inherit', 'closed', 'closed', '', 'shopify-seo-tips-in-2020', '', '', '2020-04-20 17:46:33', '2020-04-20 12:16:33', '', 7933, 'http://localhost/vividreal/wp-content/uploads/2020/04/Shopify-SEO-tips-in-2020.jpg', 0, 'attachment', 'image/jpeg', 0),
(7964, 7, '2020-04-20 17:51:42', '2020-04-20 12:21:42', '', 'How-to-Fix-500-Internal-Server-Error-in-WordPress', '', 'inherit', 'closed', 'closed', '', 'how-to-fix-500-internal-server-error-in-wordpress', '', '', '2020-04-20 17:51:42', '2020-04-20 12:21:42', '', 7937, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-to-Fix-500-Internal-Server-Error-in-WordPress.jpg', 0, 'attachment', 'image/jpeg', 0),
(7965, 7, '2020-04-20 17:56:47', '2020-04-20 12:26:47', '', 'How-to-build-an-Email-List-from-scratch-in-2020', '', 'inherit', 'closed', 'closed', '', 'how-to-build-an-email-list-from-scratch-in-2020-2', '', '', '2020-04-20 17:56:47', '2020-04-20 12:26:47', '', 7774, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-to-build-an-Email-List-from-scratch-in-2020-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(7968, 7, '2020-04-20 18:02:45', '2020-04-20 12:32:45', '', '10-Essential-Shopify-Apps-to-increase-sales', '', 'inherit', 'closed', 'closed', '', '10-essential-shopify-apps-to-increase-sales', '', '', '2020-04-20 18:02:45', '2020-04-20 12:32:45', '', 7911, 'http://localhost/vividreal/wp-content/uploads/2020/04/10-Essential-Shopify-Apps-to-increase-sales.jpg', 0, 'attachment', 'image/jpeg', 0),
(7989, 7, '2020-05-27 11:43:45', '2020-05-27 06:13:45', '<span style=\"font-weight: 500;\">A website visitor doesn’t appreciate slow loading pages. A lot of surveys prove the fact that people aren’t willing to wait (even for a few seconds) for a page to load. People don’t have the patience nor time to hit the reload button continuously either.</span>\n\n<span style=\"font-weight: 500;\">Since page speed seriously affected the user experience forcing them to bounce back, Google decided to consider page speed as a criterion to rank websites.  With Google’s Speed Update, all the website developers and owners were expected to improve their website’s page speed.</span>\n\nPage speed<span style=\"font-weight: 500;\"> is the measurement of the time taken to completely load all the contents on a page when a user clicks a link or when the browser requests the server. </span>\n\n<span style=\"font-weight: 500;\">A page speed performance score in Google’s PageSpeed Insights of 90 or above is accounted as fast, while 50 to 90 is considered moderate and anything below 50 is slow.</span>\n\n<span style=\"font-weight: 500;\">Maintaining an optimum page speed is crucial because it directly influences your website’s <a href=\"https://vividreal.com/how-to-increase-your-domain-authority/\">domain authority</a> and conversions. If you need any professional help in boosting the page speed of your website, do connect with us. We have <a href=\"https://vividreal.com/web-development/\">an amazing team of web developers</a> to help you out! </span>\n\n<span style=\"font-weight: 500;\">Let’s take a look at some methods to increase your website’s page speed.</span>\n\n<span style=\"color: #00ccff;\"><b>Compress Files</b></span>\n\n<span style=\"font-weight: 500;\">Compressed files consume relatively less storage space compared to ones that are not. Compressing files instantly speeds up the data transfer process and saves bandwidth.</span>\n\nGzip <span style=\"font-weight: 500;\">is a popular data compression software program that is used to compress files for WordPress websites. Gzip combines all the files into a zip folder so that the files can load faster on a browser. The browser then unzips the contents and displays them to the user. </span>\n\n<span style=\"font-weight: 500;\">Compressing text, Html, javascript, CSS, and XML files using Gzip can be implemented by simply pasting the following piece of code inside the .htaccess file.</span>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE text/plain</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE text/html</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE text/xml</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE text/css</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE application/xml</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE application/xhtml+xml</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE application/rss+xml</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE application/javascript</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">AddOutputFilterByType DEFLATE application/x-javascript</span><span style=\"font-weight: 500;\">  </span></p>\n<span style=\"color: #00ccff;\"><b>Minify HTML, CSS, and JavaScript</b></span>\n\n<span style=\"font-weight: 500;\">Html, CSS, and JavaScript files are one of the factors weighing down the website’s loading speed. These files can be bulky at the same time essentially important because they determine the site’s appearance.</span>\n\n<span style=\"font-weight: 500;\">Minifying these files, and combining them helps in shrinking each of the files as well as the total number of files. It means to remove all those </span>unnecessary white spaces<span style=\"font-weight: 500;\"> inside the code (</span><span style=\"font-weight: 500;\">extra spaces, line breaks, and indentation</span><span style=\"font-weight: 500;\">), remove pieces of </span>code that are not being used<span style=\"font-weight: 500;\">, etc.</span>\n\n<span style=\"font-weight: 500;\">Often such codes are present in pages built using page builders, although they have made the page building task easier, they brought in some messy code that slows the website down.</span>\n\nWP Rocket<span style=\"font-weight: 500;\"> is an effective plugin to minify and combine files for WordPress website holders. After installation, go to </span>Static Sites <span style=\"font-weight: 500;\">and select the files to be combined, further hit the </span>Save Changes<span style=\"font-weight: 500;\"> button. Now go back and check page speed yourself!</span>\n\n<span style=\"font-weight: 500;\">Also, remember it is ideal to keep only a few elements on the website so that the browser needs to make only a few HTTP requests.</span>\n\n<span style=\"color: #00ccff;\"><b>Optimize Images</b></span>\n\n<span style=\"font-weight: 500;\">Images are an important element in a website. But they can be one of the reasons slowing down your website speed. Often, large image files take time to load on the webpage. They can\'t be removed for sure (imagine an eCommerce website with no images), but at least they can be compressed.</span>\n\n<span style=\"font-weight: 500;\">You can always crop the images to a size that is exactly required. Uploading a bigger-sized image and then setting its width to a smaller dimension slows down the website. This eats up a lot of time because the site has to load the large image first and then again spend time adjusting its size.  </span>\n\n<span style=\"font-weight: 500;\">Use tools and plugins to optimize images on the website. One highly recommended plugin for WordPress website users is </span>WP Smush<span style=\"font-weight: 500;\">.</span>\n\n<span style=\"color: #00ccff;\"><b>Browser Cache</b></span>\n\n<span style=\"font-weight: 500;\">When someone visits your website, the elements (</span><span style=\"font-weight: 500;\">stylesheets, images, JavaScript files, and more</span><span style=\"font-weight: 500;\">) of your website get stored in their browser’s cache (temporary memory), which will speed up the page loading process the next time when the person visits. </span>\n\n<span style=\"font-weight: 500;\">The reason is that the browser doesn’t have to send another HTTP request and wait for a response from the server the second time. Also, it doesn’t have to download the elements again if it’s already there in the cache.</span>\n\n<span style=\"font-weight: 500;\">So it’s much more convenient if the browser caching is enabled for a website. Add an </span>expires header<span style=\"font-weight: 500;\"> for your website or simply install a </span>caching plugin<span style=\"font-weight: 500;\"> if you have a WordPress website. </span>\n\n<span style=\"font-weight: 500;\">Expires header asks the browser if the elements to load the contents of the website are available in the cache memory itself or needs to be requested from the server. For this, access the .htaccess file from the root directory and paste the following piece of code.</span>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">## EXPIRES CACHING ##</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&lt;IfModule mod_expires.c&gt;</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresActive On</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType image/jpg \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType image/jpeg \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType image/gif \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType image/png \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType text/css \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType application/pdf \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType text/x-javascript \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType application/x-shockwave-flash \"access plus 1 month\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresByType image/x-icon \"access plus 1 year\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">ExpiresDefault \"access plus 2 days\"</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&lt;/IfModule&gt;</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">## EXPIRES CACHING ##</span></p>\n<span style=\"font-weight: 500;\">Here, the file expirations were enabled first, then the expiry time limit was set to certain files and file types. Change the expiry time limit as per your website requirements; finally, in the code, the default expiry time is also set for the files that weren’t specified in the code.</span>\n\n<span style=\"font-weight: 500;\">There are several caching plugins for WordPress users namely </span>WP Total Cache<span style=\"font-weight: 500;\">, </span>WP Super Cache<span style=\"font-weight: 500;\">, </span>Add Expires Headers<span style=\"font-weight: 500;\">, etc. In this, after activation, go to settings and set the expiry time you wish.</span>\n\n<span style=\"color: #00ccff;\"><b>Limit Redirects</b></span>\n\n<span style=\"font-weight: 500;\">Redirects are often used in instances when users and search engines need to be forwarded from one URL to another. This happens while deleting pages, moving contents from one page to another, changing domains, or while merging websites.</span>\n\n<span style=\"font-weight: 500;\">Redirects again demand additional HTTP requests, which slows down the page. But at times it is difficult to completely avoid redirects on websites, although Google says an ideal website devoid of any redirects.</span>\n\nScreaming Frog<span style=\"font-weight: 500;\"> is a tool that gives insights into all the redirects on your website. Scan the website to sort the data based on “Status Code” and all the 301 redirects within your website can be viewed. Go through all the redirects and check if they serve their purpose. </span>\n\n<span style=\"font-weight: 500;\">Also, identify if there are any chain redirects and make changes in the .htaccess file so that the chain gets eliminated by directly pointing to the latest version of the page.</span>\n\n<span style=\"color: #00ccff;\"><b>Remove render-blocking JavaScript  and CSS scripts</b></span>\n\n<span style=\"font-weight: 500;\">One recommendation made by Google page speed insights is to eliminate render-blocking resources. These are JavaScript and CSS scripts which slows down the page loading speed. </span>\n\n<span style=\"font-weight: 500;\">Usually, a browser loads a website by reading code from top to bottom. While reading the page, if the browser encounters a CSS or JavaScript file, it waits there until that file is downloaded. The time spent on loading those elements could have been used for loading some important content or any productive elements. </span>\n\n<span style=\"font-weight: 500;\">Suppose there is an interactive footer at the bottom of your website and it’s powered by the “interactivefooter.js” file. Sometimes, websites have their code mentioning this file in the top part of the code although it’s effect comes in the footer part. Now this forces the browser to download the file which is of no use until a user scrolls down till the footer part.</span>\n\n<span style=\"font-weight: 500;\">The first step is to check if there are any render-blocking resources on the website using Google PageSpeed Insights. Now, these can be eliminated using WordPress plugins like</span> Autoptimize + Async JavaScript<span style=\"font-weight: 500;\"> (free), </span>WP Rocket<span style=\"font-weight: 500;\"> (paid).</span>\n\n<span style=\"color: #00ccff;\"><b>Make use of Content distribution network</b></span>\n\n<span style=\"font-weight: 500;\">Using a content distribution network (CDN) to host all your files is a highly recommended method to speed up your page. A CDN is a distributed network of servers that alleviate the burden for each server of delivering content. This will help to deliver responses to the requests in a quicker manner. </span>\n\n<span style=\"font-weight: 500;\">Suppose a user from the other part of the world wishes to access the contents of the website, their browser can very well access the elements from their nearest server. Since hosting on a CDN makes your files quickly accessible to anyone in any part of the world, it can significantly reduce the time taken for loading a page. Also, using a CDN can protect the website from any </span><span style=\"font-weight: 500;\">DDoS (Denial-of-service ) attacks or traffic spikes.</span>\n\n<span style=\"color: #00ccff;\"><b>Proper quality of web hosting</b></span>\n\n<span style=\"font-weight: 500;\">Many of the new site owners prefer a cheaper hosting option. Well, they don’t realize choosing a proper hosting based on their scale of business is important. Technical glitches occurring due to improper hosting can seriously affect page speed.</span>\n\n<span style=\"font-weight: 500;\">Almost all the hosting providers have at least three basic plans in common, they are:</span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Shared hosting</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">VPS hosting</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Dedicated server</span></li>\n</ul>\n</li>\n</ul>\n</li>\n</ul>\nShared hosting<span style=\"font-weight: 500;\"> can be used by small scale websites that expect a low-traffic. These sites can get affected by traffic spikes, and have to share disk space, CPU and RAM with other websites under the same server. People usually prefer this because it\'s the cheapest option available. </span>\n\n<span style=\"font-weight: 500;\">In a </span>VPS hosting<span style=\"font-weight: 500;\">, the server still gets shared by different sites but will enjoy the benefits of having its own part of the server’s resources. It’s a relatively safer ground compared to buying a dedicated server.</span>\n\n<span style=\"font-weight: 500;\">A website under </span>dedicated hosting<span style=\"font-weight: 500;\"> has a server of its own and is accountable for any maintenance work. Large scale businesses usually require this hosting option.</span>\n\n<span style=\"font-weight: 500;\">Switch to a better plan when your website receives more traffic and choose the right plan suiting your business, otherwise, you are wasting that money thinking you have saved something!</span>\n\n<span style=\"color: #00ccff;\"><b>Reduce Server Response time (TTFB)</b></span>\n\nTime to first byte<span style=\"font-weight: 500;\"> (TTFB) is simply the time the browser has to wait until it receives its first byte of data from the server. This time is crucial because it determines the page loading speed. The lesser the TTFB, the lesser the time taken to load the page.</span>\n\n<span style=\"font-weight: 500;\">The server response time depends on factors such as the amount of website traffic received, resources used by each page,  software used by the server, the hosting provider for the website, etc.</span>\n\n<span style=\"font-weight: 500;\">A fast WordPress host, usage of CDN, proper caching, and a premium DNS provider can ensure a shorter TTFB.</span>\n\n<span style=\"font-weight: 500;\">According to GooglePageSpeed insights, a page speed</span> under 200ms<span style=\"font-weight: 500;\"> is highly appreciable. TTFB can be measured using tools such as</span> DevTools<span style=\"font-weight: 500;\">, </span>Gtmetrics<span style=\"font-weight: 500;\">, etc. So measure regularly to have a check on your website loading speed.</span>\n\n<span style=\"color: #00ccff;\"><b>Reduce Plugins Numbers</b></span>\n\n<span style=\"font-weight: 500;\">A lot of plugins are available in WordPress, serving solutions to an infinite number of developer’s concerns. They eliminate the burden of coding for various functionalities. They are readily available to install and use, however it comes with the cost of slowing down your website in addition to security issues.</span>\n\n<span style=\"font-weight: 500;\">Constantly updating and maintaining a lot of plugins can be a tedious task. But, it is also not possible to completely avoid plugins on your website; you can regularly evaluate the already installed plugins and delete the ones that aren’t required/important.</span>\n\n<span style=\"font-weight: 500;\">If you wish to implement certain functionality on your website, research and figure out ways to do it rather than directly using a plugin.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Boosting your website’s page speed can have a positive impact on the overall site performance. It increases the possibility of a user to prefer your website over others. </span>\n\n<span style=\"font-weight: 500;\">Mobile internet users dominate now and if your website speed can’t meet their performance expectations, then it would be difficult for your website to survive.</span>\n\n<span style=\"font-weight: 500;\">Host storage space consuming resources like videos on third party sites such as YouTube, Vimeo, or Wistia and then embed them on to your site. </span>\n\n<span style=\"font-weight: 500;\">Use tools like Google’s TestMySite, Pingdom, YSlow, and Lighthouse to monitor page loading speed. Take time to figure out the factor slowing down your website.</span>\n\n<span style=\"font-weight: 500;\">You may not require all the methods mentioned above, but it is important to fix even small factors weighing down your website’s speed.</span>\n\nIf you still feel this is way beyond your expertise and would like getting some professional help to increase the page speed of your website, <a href=\"https://vividreal.com/web-development/\">our team of expert web developers are here to help you</a>:)', 'How to increase the page speed of your website?', '', 'publish', 'closed', 'open', '', 'how-to-increase-the-page-speed-of-your-website', '', '', '2020-05-27 11:43:45', '2020-05-27 06:13:45', '', 0, 'https://vividreal.com/?p=7989', 0, 'post', '', 0),
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(7996, 8, '2020-05-12 15:20:21', '2020-05-12 09:50:21', '<span style=\"font-weight: 400;\">You have set up an online store for your business. You are getting hoards of customers visiting your website, availing its services and buying your products. You have taken the correct path. </span>\n\n<span style=\"font-weight: 400;\">Sounds too good to be true, doesn’t it?</span>\n\n<span style=\"font-weight: 400;\">That’s because it is. Not every customer who visits your website ends up making a purchase. Statistics state that the average conversion rates of e-commerce stores across industries in the second quarter of 2019 were just 2.8%. Trust me, you have the potential to make your brand and its website stand out if you strategically implement a few advanced tips to boost your site’s conversion rate.</span>\n\nIf you need help with <a href=\"https://vividreal.com/shopify/\">building a highly converting E-commerce website for your business or getting more ROI out of your existing website</a>, our team of experts can surely help you out!\n<h3></h3>\n<h3><span style=\"color: #00ccff;\"><b>Tip 1: Split test different elements</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have created your website, you have to ensure that a maximum number of customers who visit your site converts. By adopting the split-testing strategy, you will be able to conduct an evaluation of what’s attracting customers and what’s not. </span>\n\nSplit testing compares several versions of different elements on your landing page or web pages. It helps you to identify which version of that particular element has the better conversion rate.\n\n<span style=\"font-weight: 400;\">Evaluation of these elements are absolutely necessary:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The overall layout of the landing page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elements of CTAs such as the text, button shape, size, colour and placement have a huge impact on the conversion rates.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The kind of images being used, especially on the landing page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The quality of body content as well as its placement.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The structure of the checkout process, since it\'s the last stage before the conversion takes place.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The incentives being provided, like discount coupons, offers and free shipping.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">By split testing the elements, you will be able to improvise accordingly. You will be able to see a significant rise in the number of viewers who convert, boosting your sales.</span>\n<h3></h3>\n<h3><span style=\"color: #00ccff;\"><b>Tip 2: Keep your navigation simple and efficient</b></span></h3>\n<span style=\"font-weight: 400;\">You don’t want your customers to get lost in a maze on your website. They will mostly lose interest and exit your site, bringing down your conversion rate.</span>\n\n<span style=\"font-weight: 400;\">Turn your attention towards this example of a giant e-commerce store like Sephora.</span>\n\n<img class=\"size-full wp-image-8000 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/1-3.png\" alt=\"\" width=\"1327\" height=\"654\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">  Image source: sephora.in</span></p>\n<span style=\"font-weight: 400;\">By keeping the navigation bar at the top of the screen, customers will easily be able to find the sub-category of the product they are searching for. They will be able to easily explore the content of those categories.</span>\n\n<span style=\"font-weight: 400;\">It’s important to note that if your customer is looking for a specific product, your page should have a systematic layout of the products and be optimized accordingly, just like the one below.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8001 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2-3.png\" alt=\"\" width=\"1281\" height=\"447\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: sephora.in</span></p>\n<span style=\"font-weight: 400;\">It’s essential to have your products’ pages kept neat and systematic, along with the information and description presented in a way that satisfies your customer’s search queries.</span>\n\n<span style=\"font-weight: 400;\">It’s vital to keep your customer’s engagement with your website consistent and flowing if you want them to convert at the end.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 3: Adopt the correct pricing strategy</b></span></h3>\n<span style=\"font-weight: 400;\">Marketers make a common mistake whilst setting up their online websites. They often follow an incorrect pricing technique which makes customers turn away from purchasing your products. By using the below psychological pricing strategy, you will be able to see a considerable improvement in your conversion rates.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Anchoring Effect</b></span><span style=\"font-weight: 400;\"> - It displays a regular retail price and then offers a reduced price for the same item.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Decoy Effect </b></span><span style=\"font-weight: 400;\">- It enhances our perception of the value of an item by keeping it alongside a disproportionately priced item.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Serial Position Effect</b></span><span style=\"font-weight: 400;\"> - It describes the way in which information is presented in a series. People are most likely to retain information present at the start and the end.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Centre Stage Effect</b></span><span style=\"font-weight: 400;\"> - It describes the direction of attention towards the centre when they are presented with a limited number of choices.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 4: Let your customers shop via social platforms</b></span></h3>\n<span style=\"font-weight: 400;\">Social media platforms are extremely popular amongst today’s tech-savvy population. Keeping this in mind, if you are looking to increase your brand’s engagement with potential customers, social platforms like <a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">Instagram</a> and Facebook prove to be amongst the best. </span>\n\n<span style=\"font-weight: 400;\">Many companies are adopting the strategy of directly selling their products to customers on social platforms, and you should too. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With proper advertising and a strategic outreach on these platforms, your brand’s conversion rate is likely to increase, since there are higher chances that the viewer will get to know about your brand’s products via a social media platform than any other source.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to ensure that from the point the customer views your product, the process to buy it is as easy and seamless as possible. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a link in your bio which will directly take the customer to the checkout page, making it fast and efficient.</span></li>\n</ul>\n<img class=\"size-full wp-image-8003 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/4-2.png\" alt=\"\" width=\"286\" height=\"429\" /><img class=\"wp-image-8004 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/3-2-1.png\" alt=\"\" width=\"266\" height=\"438\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: Zara Official (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Take this example of product marketing by Zara on Instagram. They have advertised the product, stated the price and provided a tab which will direct them to the company’s website. Moreover, they have also displayed more products falling in the same category, so that the viewer has multiple options and may end up buying more.</span>\n\n<span style=\"font-weight: 400;\">By doing so, you are almost guaranteeing a conversion of a viewer into a purchaser.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 5: Utilize Influencer marketing</b></span></h3>\n<span style=\"font-weight: 400;\">The traditional advertising methods have taken a backseat and the influencer method has called shotgun. Influencers have a loyal fan base who usually trust their opinions more than any ad’s and that is why influencer marketing gives results. They can aid you to market your brand, its products and expand your brand’s reach. </span>\n\n<span style=\"font-weight: 400;\">When you take the help of influencer marketing, you have to keep a few things in mind since it’s a person who is promoting your brand, not computer software. The positive effects of such can be tremendous on your business. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the right influencer to promote your brand. Analyze their field of focus and determine whether it matches with yours or not. Also, keep a mix of popular influencers and <a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\">micro-influencers</a>. Although popular influencers might advertise your product to a larger crowd, micro-influencers have more of personal bonding with their followers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check out which social media platforms they use and the content they create and promote. The platform and content should promote your brand’s products in the best way possible, so as to influence the audience to engage with you.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of influencers should be a mix consisting of small-scale and large-scale ones. This will ensure the cost-effectiveness of your sales whilst engaging with a larger audience.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide customized discount codes for coupons and offers to your influencers can aid them to persuade their followers to buy your products. Displaying such offers make for an extremely compelling value proposition.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep actively monitoring your influencers’ performances, as you can then suggest making changes to their campaigns accordingly.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8006 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/5-3.png\" alt=\"\" width=\"932\" height=\"586\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: Natasha Shrotri (Instagram)</span></p>\n<span style=\"font-weight: 400;\">When a popular influencer like Natasha Shrotri who has a huge group of followers advertises herself using a brand new product by a beauty line ‘GlamGlow’, people will be tempted to try it out themselves.</span>\n\n<span style=\"font-weight: 400;\">You can see why influencer marketing aids in the increase in your conversion rates. Strategically employing the same can help boost your sales tremendously.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 6: Being informative is key</b></span></h3>\n<span style=\"font-weight: 400;\">Establishing the bond of trust with your customer is of utmost importance. They have to be convinced that you, your brand and its products are genuine and trustworthy. </span>\n\n<span style=\"font-weight: 400;\">You should keep these points in mind while doing so :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you are selling a certain product of yours online, the customer is not able to physically touch or evaluate it personally. Hence, it’s your duty to ensure that the description of your products is detail-oriented and elaborate. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No one knows your products and its features better than you do. By tactically selling those features to your customers aids in their purchase, thus increasing the conversion rate. Make sure you explain how your product differs from those of other companies. Customers are looking for aspects which are unique, sustainable and efficient. If you are able to provide these, it’s a closed deal.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing a FAQ with detailed answers pertaining to specific product queries also helps in imparting information on the same. Your customers want to know as much about your products as possible, before making the purchase or availing the service. </span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8007 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/6-2.png\" alt=\"\" width=\"1048\" height=\"549\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: amazon.in</span></p>\n<span style=\"font-weight: 400;\">Here, Amazon, as an online e-commerce store, is advertising a product of Apple and displaying the essential features of the product in a systematic manner. The viewer is able to grasp it in one go.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8008 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/7-1-2.png\" alt=\"\" width=\"1268\" height=\"506\" />\n\n<img class=\"size-full wp-image-8021 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/8-2.png\" alt=\"\" width=\"1332\" height=\"542\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Images sources: amazon.in</span></p>\n<span style=\"font-weight: 400;\">Just below that page, Amazon provides an elaborate description of the features for the benefit of the customer. And, oh, wait. Amazon goes a step ahead by comparing three different models of the same product, enabling the customer to purchase the best one.</span>\n\n<span style=\"font-weight: 400;\">Additionally, you should also provide accurate details regarding payment options, shipping fees, service taxes and extra costs. There’s no need to hide these “extra costs”  because it might make your customers lose trust in you and your company’s services. Building their trust and acting upon it should be your top-most priority.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 7: Display social proof</b></span></h3>\n<span style=\"font-weight: 400;\">Nowadays, shoppers take heed of online reviews as much as recommendations from friends and family, sometimes more. They are interested in reading what the fellow users have to say about the product that they are going to buy. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage your customers to read product reviews, see the star ratings and also to add their own comments once they have purchased a specific product. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews enhance the credibility of your products and services, increasing the value proposition of your company.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> You might get a few negative reviews if the user is not satisfied with your product, but reviews are subjective. All reviews cannot be rosy red. It just makes your comments seem false. This proves that your reviews are real and legitimate. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">But it’s important to keep in mind that the positive reviews heavily outweigh your negative ones.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8009 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/9-1-2.png\" alt=\"\" width=\"734\" height=\"515\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: amazon.in</span></p>\n<span style=\"font-weight: 400;\">A review like the one above proves to be quite useful for a customer who is looking to buy the same product as it’s quite a descriptive one, allowing the customer to understand what its real-life uses are.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8011 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/10-1.png\" alt=\"\" width=\"1103\" height=\"410\" />\n<p style=\"text-align: center;\">Image source: amazon.in</p>\n<span style=\"font-weight: 400;\">Plus, the store has provided the star ratings, images and keywords to make it easier for the customer to make the purchase, based on feedback and reviews.</span>\n\n<span style=\"font-weight: 400;\">Expert testimonials add another feather to the hat. It adds more authenticity and credibility to your products and services.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 8: Use discounts, offers and sales to your advantage</b></span></h3>\n<span style=\"font-weight: 400;\">Our brains are somehow wired to be attracted to exciting offers. You can use this to your advantage by giving out special discount coupons, codes and offers to your potential customers. This will make them speed up their purchasing process. </span>\n\n<span style=\"font-weight: 400;\">Trust me, no one wants to miss out on any sales items that are available for a much lesser price than on any other site.</span>\n\n<span style=\"font-weight: 400;\">Using certain tactics like the ones below aids in the conversion of the customers </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying a time limit or deadline after which the offer or discount on a certain product expires can instil a sense of urgent buying in the customer.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showing that there’s a definite number of a certain product left in stock mostly compels the viewer to make the purchase immediately.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing exclusive offers or discounts to your customers on special occasions will certainly appeal to them.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering to ship products free of cost proves to be an exciting incentive. You may think that this might incur losses but it will not. You can raise the prices of your items so that the shipping charges get built into the base prices. If customers see an additional cost at the time of checkout, other than what they saw initially, it will end up negatively impacting your conversions. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can charge them for shipping in cases like one-day delivery.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using pop-up forms is also another way of showcasing any offers, discounts on specific products and acts as a reminder of the products in their carts.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8012 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/11-1-1.png\" alt=\"\" width=\"1297\" height=\"612\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: myntra.in</span></p>\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">Forever New, on Myntra, is giving a discount, creating a sense of urgency with limited stock and also providing an EMI option. Offers like these are extremely hard to resist. A customer would instantly add it to the cart and purchase the product.</span>\n\n<span style=\"font-weight: 400;\">The phrase “don’t let a golden opportunity pass by” seems quite applicable in such scenarios, to the customers.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 9: Set up different payment options</b></span></h3>\n<span style=\"font-weight: 400;\">E-commerce is all about digital transactions. It wouldn’t work without it. </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hence, you have to make sure that your site is customized to accept any form of online payment options, ranging from MasterCard to PayPal. If a user does not find a payment option suitable to his personal convenience, he will navigate away to another site which caters to his personal needs. It’s as simple as that.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to research, find out the kind of options your target consumers tend to use and include it in the options. This is another stepping stone in ensuring an increase in your conversion rates.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 10: Simplify the checkout process</b></span></h3>\n<span style=\"font-weight: 400;\">One of the top reasons that customers leave the website before making the final purchase is that the checkout process turns out to be too complicated. Thus, you have to simplify the checkout process for the customer. </span>\n\n<span style=\"font-weight: 400;\">Adopting certain methods like :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping a single page checkout whilst asking for only essential information from the user.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skip the mandatory sign up as all users do not have the patience to subscribe to your newsletters or create an account before buying the products.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leave a guest checkout option. Not every user wants to create an account before making the purchase. However, you can encourage your customers by providing incentives if they create an account</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your forms easy to fill using Google Autofill. Many customers use Chrome as their browser and this can work to your advantage as Google will automatically fill in the user’s information, saving them from unnecessary trouble.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> You can utilize the checkout page for upselling other products. You could offer a “buy-one-get-a-discount” proposition, suggest a few related products based on the present cart as well as the cart’s value. This technique will make the customer want to buy more than he had originally intended to.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emphasize on free shipping, returns and security features since that will appeal more to the customer than all the other aspects.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">By following these simple steps and integrating them in your site, you will see a significant rise in your conversion rate as it is a much more user-friendly and effective approach.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 11: Customer Service to the rescue</b></span></h3>\n<span style=\"font-weight: 400;\">If a customer has any queries or issues, there’s no physical being he can turn to, like at a store. Having an elaborate description of your products may not always satisfy the customer. And customers can explore your site any time, irrespective of it being day or night.</span>\n\n<span style=\"font-weight: 400;\">Thus, provide several customer service representative options like</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helpline number</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat with a representative or expert. This will not be effective unless you have representatives available to answer and respond to queries round the clock. Also, keep your live chat box only on the checkout page as it might be a distraction if it appears on all the pages. Moreover, the checkout page brings most of the queries and doubts.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct e-mail to the users who have an account and have subscribed to your newsletters etc.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Resolving their queries and problems quickly will establish a direct line of communication and faith with your customer. Providing world-class services to your customers makes them trust you and your brand. This will make them engage with your brand in the future as well and work wonders for your conversion rates.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8013 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/12-1.png\" alt=\"\" width=\"1316\" height=\"568\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: samsung.com</span></p>\n<span style=\"font-weight: 400;\">Samsung provides an option of a 24/7 live chat, enabling customers to contact customer care whenever they want. This displays the efficiency of the company and their desire to provide their customers with the best results possible.</span>\n\n<span style=\"font-weight: 400;\">Additionally, display your company’s address, phone number and fax, along with a short description of you and your company, on the website. This puts in a personal touch which your customers will connect with, alongside adding authenticity to your company.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 12: Retarget your lost customers</b></span></h3>\n<span style=\"font-weight: 400;\">Bringing customers who left your site mid-way, or right at the end of the checkout process without completing it is critical in order to convert them. When you target this particular spectrum of customers, your customer acquisition rates lower and your chances of converting them go up.</span>\n\n<span style=\"font-weight: 400;\">You can retarget your audience by running the below-mentioned campaigns:</span>\n<ul>\n 	<li><b><span style=\"font-weight: 400;\">Using Google Ads to repeatedly expose your customers to your website. You have to optimize your ad by including eye-catching visuals, clean copy and clear CTA buttons.</span> <span style=\"font-weight: 400;\">One needs to consistently use this strategy to make them keep visiting his website. </span></b></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media platforms are the best tools for retargeting as the chances of exposure are more. Using platforms like Instagram and <a href=\"https://vividreal.com/5-sure-fire-approaches-to-optimize-ad-targeting-on-facebook/\">Facebook</a> to display ads with alluring offers prove to be extremely effective in making the viewers visit your website once again.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending <a href=\"https://vividreal.com/what-is-email-automation-why-it-matters/\">reminder emails</a> inclusive of exciting incentives such as discount coupons, free shipping etc.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip 13: Follow up on cart abandonments via email</b></span></h3>\n<span style=\"font-weight: 400;\">At times, due to unforeseen circumstances, shoppers tend to leave the site even though the cart is filled with products. To increase conversion rates, you have to<a href=\"https://vividreal.com/10-ways-to-reduce-cart-abandonments-and-maximize-conversions/\"> reduce the cart abandonment rates</a>.</span>\n\n<span style=\"font-weight: 400;\">One of the most effective ways to do this is to <a href=\"https://vividreal.com/what-is-email-automation-why-it-matters/\">send reminders via email</a>. The shopper was obviously interested to buy your products, but the checkout didn’t go through.</span>\n\n<span style=\"font-weight: 400;\">Sending a reminder may act as a trigger for them to complete the process. </span>\n\n<span style=\"font-weight: 400;\">The point is to recover lost sales, and you can do this by including the following points in your email :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer an exciting discount on the purchases.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention a free shipping offer.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a personal connection via the use of informal and persuasive language.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide a direct link to return to the checkout page, along with a clear display of cart items.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">When a customer receives such an email filled with enticing offers from your company, he will surely complete the purchases in a jiffy. This technique will work wonders on your conversion rates.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Are you ready?</b></span></h3>\n<span style=\"font-weight: 400;\">If you have an e-commerce business, you want to make it as successful and productive as possible. Optimizing your website and services to increase conversion rates is of foremost importance.</span>\n\n<span style=\"font-weight: 400;\">There’s always scope for improvement in all aspects of life. This applies to your business as well. Ensuring regular optimization increases your business’s revenue, especially when it starts catering to the specific needs of the customers. Implementing these above tips will surely aid in increasing your conversion rates. You have to keep testing elements of your website to find what works best for you and keep making the necessary changes. Although this is a gradual process, it brings in amazing results.</span>\n\nIf it sounds too confusing, we would love to help you out. <a href=\"https://vividreal.com/shopify/\">Hire us, and see the change.</a>\n\n<span style=\"font-weight: 400;\">So, what are you waiting for? Get on it right away.</span>\n\n&nbsp;', 'Pro Tips to Boost Your E-Commerce Conversion Rates', '', 'publish', 'closed', 'open', '', 'pro-tips-to-boost-your-e-commerce-conversion-rates', '', '', '2020-05-12 15:20:21', '2020-05-12 09:50:21', '', 0, 'https://vividreal.com/?p=7996', 0, 'post', '', 0),
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(8044, 7, '2020-05-20 09:00:06', '2020-05-20 03:30:06', '<span style=\"font-weight: 500;\">SEO is one of the most important factors that can help your website rank at the top of Google’s SERP. The intent behind putting up any website is ultimately the sales or conversions made out of it. If the website isn’t readily visible to the public then it’s difficult to make any conversion happen. </span>\n\n<span style=\"font-weight: 500;\">Following the right set of marketing strategies can help to rank better. A robust strategy can be formed from performing regular website audits, keyword analysis, </span><span style=\"font-weight: 500;\">competitive research analysis, and website monitoring. People may think this is a tedious process and ignore them, but executing them is an achievable goal. There are several tools </span><span style=\"font-weight: 500;\">for Auditing &amp; Monitoring Your Website. If you\'d like to leverage the most effective SEO strategies for your business, get in touch with <a href=\"https://vividreal.com/hire-seo-gurus/\">our team of SEO experts</a></span>\n\n<span style=\"font-weight: 500;\">Read on to find out some of the best SEO Tools which we think will help you in 2020!</span>\n\n<span style=\"color: #00ccff;\"><b>1. Google Search Console</b></span>\n\n<span style=\"font-weight: 500;\">Google Search Console (previously Webmaster Tools) is a web service by Google that helps you to monitor, maintain, and troubleshoot your website. It provides insights on how Google sees your website.  </span><span style=\"font-weight: 500;\">This SEO tool suite aids in identifying duplicate metadata, number of pages indexed, security problems, etc by Google. It is a widely used tool since it’s free and easy to use.</span>\n\n<span style=\"font-weight: 500;\">It can provide data on the number of people who visited your website, the source through which they came in, the device used by them (mobile phone or desktop), popular pages, and more. Also, this can be used in WordPress using the popular plugin Yoast SEO.</span>\n\n<b>Features:</b><span style=\"font-weight: 500;\"> </span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Sitemaps of the website can be submitted for crawling.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It helps to identify the webpage that performs well in the search engine.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The mobile phone usability of the website can be checked using this.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Any website indexing issue can be resolved using this tool.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The keywords and queries that your page ranks on can be found out using this. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The websites linking to yours can be identified as well as all the broken links and internal links.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Google’s Fetch as Google is a very useful feature that allows you to identify URLs with poor SEO performance just like the way Google sees it.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Google’s PageSpeed Insights is another popular feature for checking the page speed.</span></li>\n</ul>\n</li>\n</ul>\n<strong><span style=\"color: #00ccff;\">2. Ahrefs</span></strong>\n\n<span style=\"font-weight: 500;\">Ahrefs is an advanced SEO tool for auditing and monitoring websites. In terms of performance, it is the second-fastest crawler on the web with a very friendly user interface.</span>\n\n<span style=\"font-weight: 500;\">The data it provides can be used for </span><span style=\"font-weight: 500;\">link building, content marketing, SEO strategies, and keyword research. It also has a provision that helps us learn about the competitor’s website and further build a strategy with it.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Site Explorer lets you know about the performance of each page on your website.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Content Explorer provides information about web pages performing well under certain keywords and topics.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Keyword Explorer provides insights into the monthly search volume and click-through rates of certain keywords.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Site Audit feature lets you know about even very specific technical issues of a page after crawling.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Rank Tracker, lets you know your rank and will provide you with daily keyword updates.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It provides you with a clear backlink analysis report.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"> <b>3. SEMRush</b></span>\n\n<span style=\"font-weight: 500;\">SEMRush’s SEO Marketing tool is one of the most sought after tools. It helps to know about the rankings, changes in them as well as ideas to capture better rankings. </span><span style=\"font-weight: 500;\">It can give insights on the competitor’s display advertising, organic and paid search, and link building strategies.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Its Domain vs Domain feature provides deep insights on the website traffic while comparing your website with the competitors.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It lets you compare domains as well as keywords that you wish to rank.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Its </span><span style=\"font-weight: 500;\">On-Page SEO Checker tool helps in monitoring your website’s rankings and provides suggestions for improving performance.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Domain Overview tab lets you get a wide picture of all the main webpages on a single dashboard along with related keywords, social shares, and word count.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It aids in technical SEO audits.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It can provide inputs required for running CPC campaigns.</span></li>\n</ul>\n</li>\n</ul>\n<strong><span style=\"color: #00ccff;\">4. MOZ</span></strong>\n\n<span style=\"font-weight: 500;\">Moz is an ideal tool for </span><span style=\"font-weight: 500;\">site auditing, Rank Tracking, Backlink analysis, and keywords research to improve their website ranking on search engines.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Moz has an active chat portal where you can easily find answers to any of your queries</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The Mozbar is a toolbar that provides website performance metrics while browsing any page. Also, it is freely available to download.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The Page Optimization feature gives steps to follow for improving the SEO of each page on the website.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The Crawl Test tool in MOZ is a crawler that can manage up to 3,000 links on a particular URL. After crawling, you’ll be able to identify duplicate content and redirects affecting SEO performance from the crawling report sent to your email.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Site Audit feature identifies any errors on the website.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>5. SpyFu</b></span>\n\n<span style=\"font-weight: 500;\">If you’re a beginner trying to optimize your website, SpyFu is ideal for you. It provides data about keyword search volumes; insights about the competitor’s ads and their organic searches.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">PPC Ad Rank Tracking: It aids in tracking your ads better and provides keywords.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Monitor PPC Competitors: Identifies and reports about your new competitors and their strategies. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Keyword Grouping: Finds out keyword groups used by competitors so that you can use them in your campaigns. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">AdWord Advisor: Recommends useful keywords used by competitors in their campaigns. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Keyword Spy Tool: Finds out keywords used by competitors and the clicks generated from them.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>6. Screaming Frog</b></span>\n\n<span style=\"font-weight: 500;\">Most marketers and SEO experts recommend Screaming Frog for website auditing purposes. It easily detects </span><span style=\"font-weight: 500;\">any broken links, missing tags, duplicate content, or any form of errors.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The tool works faster compared to other tools with similar functions.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It can fix content-related issues, redirection, and link building issues.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The SEO spider tool by Screaming Frog helps in deriving insights from both your website as well as your competitor’s website.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It detects both temporary and permanent redirects chains on the website. It fetches the internal and external URLs of a website.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Analyzes and points out if the metadata and page title of each page is of appropriate length.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It identifies pages returning a 404 error.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It lists all the H1 and title tags;  counts all the words and combines all analytical data in one place.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It generates XML sitemaps for the website.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>7. Mangools </b></span>\n\n<span style=\"font-weight: 500;\">Mangools have a fixed number of tools covering your website’s basic needs rather than stuffing a lot of features (though most tools have it) that a person won’t probably use. </span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">KWFinder: This tool helps to identify keywords suiting your website’s content. It helps you discover long-tail keywords with a low level of competition.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">SERPChecker: Figure out the keywords that websites all over the world rank for; mobile phone ranking for keywords can also be found.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">SERPWatcher: This tool alerts about any change in keyword rankings.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">LinkMiner: It helps you get insights about your competitor’s backlinks, from which you can also build your backlinks.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">SiteProfiler: Learn about your competitor’s website and derive insights from it.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>8. UberSuggest</b></span>\n\n<span style=\"font-weight: 500;\">Ubersuggest is an SEO tool focussed basically on generating keywords. It is much easier to build a content marketing strategy with  Ubersuggest.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It provides some excellent keyword suggestions for free that can be used in your website’s content.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It helps in analyzing your competitor’s strategy.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">It provides location-based keyword suggestions helping in ranking better.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Data representation through charts and graphs are also provided.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>9. Google Lighthouse</b></span>\n\n<span style=\"font-weight: 500;\">Google’s Lighthouse is an SEO tool to boost the website’s performance and improve page quality. It analyzes and breaks down a website based on performance, accessibility, best practices, SEO, and progressive web applications.</span>\n\n<b>Features:</b>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Under the performance segment, Opportunities, Field Data, Lab Data, and Diagnostics metrics can be found. It identifies render-blocking resources. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The accessibility improvement report suggests alterations required so that better user experience is guaranteed. </span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">The best practices segment gives you recommendations on both your exhibition and client experience, particularly for mobile sites.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">In the SEO metric segment, it figures out blocked pages, descriptive texts, unwanted plugins, successful HTTP status code, meta descriptions, and more.</span></li>\n 	<li style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">Under the progressive web applications, it mentions a few key variables to be taken care of.</span></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>10. Siteliner</b></span>\n\n<span style=\"font-weight: 500;\">Siteliner is a tool used for detecting any duplicate content within a website. Since Google demotes websites with plagiarised content, this tool can be of great use. Simply scan your website to figure out </span><span style=\"font-weight: 500;\">duplicate content, broken links, average page size, speed, etc.</span><span style=\"font-weight: 500;\"> It compares your website with other websites checked using Siteliner. It ensures that only quality content exists on your website. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Employing tools to audit and monitor websites is an accurate and error-free method to improve ranking and boost search engines. These tools can be used for optimizing content as well as for analyzing the competitors.</span>\n\n<span style=\"font-weight: 500;\">There are free as well as paid tools mentioned above, choose a tool suiting your business requirements and concerns. If you are uncertain about buying a tool, try its free trial version and then buy it if you were satisfied. </span>\n\n<span style=\"font-weight: 500;\">In case all of these seem complicated to you, do not worry,<a href=\"https://vividreal.com/hire-seo-gurus/\"> our team of SEO experts </a></span>are here to help you out!', 'Best SEO Tools for Auditing & Monitoring Your Website in 2020', '', 'publish', 'closed', 'open', '', 'best-seo-tools-for-auditing-monitoring-your-website-in-2020', '', '', '2020-05-20 09:00:06', '2020-05-20 03:30:06', '', 0, 'https://vividreal.com/?p=8044', 0, 'post', '', 0),
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(8054, 8, '2020-05-18 11:39:28', '2020-05-18 06:09:28', '<span style=\"font-weight: 500;\">Facebook Ads is the first thing that comes in anyone’s mind when there is a question of where to advertise online. A lot of advertisers believe that </span><span style=\"font-weight: 500;\">they can take a backseat after their </span><span style=\"font-weight: 500;\">Facebook ads have gone live. But the fact is that this platform will work wonders for you only if </span><span style=\"font-weight: 500;\">the ad campaigns are constantly monitored and improved</span><span style=\"font-weight: 500;\">. Facebook ads demand your money, effort, and time. </span>\n\n<span style=\"font-weight: 500;\">There is a set of mistakes that many people make even after they have run several Facebook campaigns. </span>\n\nIf you are looking to improve the ROI of your existing Facebook campaigns or need to set up a new one for your business, <a href=\"https://vividreal.com/facebook-ad-campaigns/\">our team of Facebook Advertising experts</a> can help you out!\n\n<span style=\"font-weight: 500;\">Let’s now have a look at 10 frequently committed mistakes by marketers and advertisers.</span>\n\n<span style=\"color: #00ccff;\"><b>1. Wrong Target Audience</b></span>\n\n<span style=\"font-weight: 500;\">Facebook has people from all over the world with a diverse range of interests. Every type of brand/business gets room to sell their product through their Facebook ads. </span>\n\n<span style=\"font-weight: 500;\">One of the most important aspects of a Facebook ad campaign is <a href=\"https://vividreal.com/5-sure-fire-approaches-to-optimize-ad-targeting-on-facebook/\">targeting the right audience</a>. The ad wouldn’t yield a single conversion if it doesn’t reach its right audience, i.e, the actual people interested in it.</span>\n\n<span style=\"font-weight: 500;\">Suppose you intend to sell a professional course that is only applicable to candidates with a graduate degree to enrol. There is no point in targeting a high school student for this ad because it is irrelevant to them.</span>\n\n<span style=\"font-weight: 500;\">Target your audience mindfully, do not narrow it to a very small number or widen it to a large one. </span>\n\n<span style=\"font-weight: 500;\">Unlike Google Ads which targets viewers based on keywords, Facebook ad campaigns use demographics, interests, behavior, and more.</span>\n\n<span style=\"color: #00ccff;\"><b>2. Narrowing audience too much</b></span>\n\n<span style=\"font-weight: 500;\">Narrowing the audience too much will considerably reduce the number of reach and impression, and sometimes the ads may not even run.</span>\n\n<span style=\"font-weight: 500;\">Excluding and including certain demographics, interests, or behavior can help your ad reach the right people, but it also </span><span style=\"font-weight: 500;\">increases the cost of your Facebook Ads Campaigns.</span>\n\n<span style=\"font-weight: 500;\">Sometimes the audience becomes too small when you target the people connected to your Facebook page, or the ones who visited your website once or the ones who watched your videos. </span>\n\n<span style=\"font-weight: 500;\">It’s better to exclude your page audience since they get to know about your products/services from the feed itself. One reason is that you don’t have to spend money on them again, and the other is that it prevents ad fatigue for people from watching the same ad again and again.</span>\n\n<span style=\"color: #00ccff;\"><b>3. Irrelevant Ad</b></span>\n\n<span style=\"font-weight: 500;\">Facebook calculates a score for ads based on the positive and negative feedback received from 500 ad impressions, called the <a href=\"https://vividreal.com/facebook-ad-metrics-2019-updates/\">Relevance Score</a>. The ads with the maximum number of likes, comments, or shares engage people and hence are regarded as positive feedback. Ads reported as spam or hidden by people from their newsfeed fall under the negative feedback list. </span>\n\n<span style=\"font-weight: 500;\">A better ad relevance score indicates that the ad can be interesting and appealing to the audience. This score is measured on a scale of 10 and ads with a low relevance score will cost more. It’s better to get an understanding of what works well for your ad by testing the different combinations of images and copy with different audiences from the Relevance score. You may split test the images to identify the right one from it. At times, certain types of images work well for a group of people and you might have to use different variations of the images for different groups of audiences. The ads already in progress can rework on the ad if the score dips.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Wrong campaign objective</b></span>\n\n<span style=\"font-weight: 500;\">Understanding and identifying the right campaign objective is important. Identify your main objective from Awareness, </span><span style=\"font-weight: 500;\">Consideration, and Conversion. Based on this, Facebook will then prioritize your ad’s target audience depending on the action they’ll probably take after viewing the ad.</span>\n\n<span style=\"color: #00ccff;\"><b>Awareness:</b></span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Brand awareness:</span></strong><span style=\"font-weight: 500;\"> As the term itself suggests, this is for those who want to improve awareness about their brand. These campaigns intend to reach as many people as possible who will pay attention to your Facebook Ads.</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Reach:</span></strong><b> <span style=\"font-weight: 500;\">The purpose of this objective is similar to that of brand awareness. These campaigns also aim to reach as many people as possible; at the same time it ensures that each person who sees the ad is different and not the same.</span></b></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Consideration:</b></span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li style=\"font-weight: 400;\"><strong><span style=\"color: #00ccff;\">Traffic:</span></strong><span style=\"font-weight: 500;\"> Improving website traffic is a common concern among many website owners. You can use this objective to attract people to your website without burdening them with any specific action like filing a form or signing up.</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Engagement:</span></strong><b><span style=\"font-weight: 500;\"> This objective is the best chance to boost your Facebook page. In this, your ads will be shown to people who will most probably like, comment, or share your posts. This way, you can attract more people to view your page content.</span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">App installs:</span> </strong><b><span style=\"font-weight: 500;\">App installs have a very specific purpose: urge people to take action to install your mobile application. Also, this can increase the number of installs and further help to rank in app stores.</span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><strong><span style=\"color: #00ccff;\">Video views:</span></strong> <b><span style=\"font-weight: 500;\">Video content is booming like never before, and so is their potential in marketing. This objective focuses on your video content being viewed. It can be used as an introductory campaign to spread information about the brand with new customers.</span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Lead generation:</strong> </span><b><span style=\"font-weight: 500;\">Lead generation campaigns directly ask for data from the viewers and the collected data can be used to communicate directly with these people for sales/conversion. The collected data helps to build a database that can be utilized for future remarketing purposes.</span></b></li>\n</ul>\n</li>\n</ul>\n<span style=\"color: #00ccff;\"><b>Conversions:</b></span>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Conversions</strong>:</span><b><span style=\"font-weight: 500;\"> This objective has only a single goal: to increase the sales or complete a particular conversion-oriented action. Facebook ensures that the ad is optimized to yield maximum conversions.</span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Product Catalogue Sales</strong>:</span> <b><span style=\"font-weight: 500;\">This objective suits eCommerce websites. This helps to show various products from the product catalog based on the target audience.</span></b></li>\n</ul>\n</li>\n</ul>\n<ul>\n 	<li style=\"list-style-type: none;\">\n<ul>\n 	<li><span style=\"color: #00ccff;\"><strong>Store Visits</strong>: </span><b><span style=\"font-weight: 500;\">Suppose you have your business stores at different locations, the store visits objective can be used to help people reach the closest store.</span></b></li>\n</ul>\n</li>\n</ul>\n<span style=\"font-weight: 500;\">Depending on the intention behind showing your ad, identify and choose the objective that suits the ad.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Excessive text on the image</b></span>\n\n<span style=\"font-weight: 500;\">The Facebook newsfeed is crowded with a lot of images, text posts, videos, and more. In that, your ad might be left unnoticed if it isn’t properly designed to grab the viewer’s attention.</span>\n\n<span style=\"font-weight: 500;\">The image, the text over it, and the ad copy need to complement each other to make an ad work. People are already busy scrolling through the feed watching </span><span style=\"font-weight: 500;\">pictures of their friends, relatives, and even acquaintances. They simply would ignore your ad if nothing is interesting about it. </span>\n\n<span style=\"font-weight: 500;\">Quality images can attract the attention of people. Not just that, Facebook has a  20% Text Rule which allows only 20% of text over the image. Facebook usually doesn’t approve ads violating this rule because such ads may not reach their potential audience. </span>\n\n<span style=\"font-weight: 500;\">You can check this using Facebook’s Text Overlay Tool, where an image-text rating is given. The images with “OK” are ready for the campaign, the ones with a “Low” rating can still be considered for running the campaign while “Medium” and “High” ones may not work well in the campaigns.</span>\n\n<img class=\"size-full wp-image-8055 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/fbtextoverlay-tool.png\" alt=\"FB Text Overlay Tool\" width=\"999\" height=\"280\" />\n\n<span style=\"font-weight: 500;\">But, Facebook does exempt Product Image, Book Covers, Album Covers, Games, Event Posters, Magazine &amp; Newspaper Covers, Movie &amp; TV Show Poster from this 20% Text rule. </span>\n\n<span style=\"font-weight: 500;\">Ads with small images can appear inappropriate if they are used in the sidebar (since sidebar ads appear in a small area). So it’s better to avoid using small images for the ad. </span>\n\n<span style=\"color: #00ccff;\"><b>6. Misconnect between ad and landing page</b></span>\n\n<span style=\"font-weight: 500;\">People click the CTA buttons expecting to reach a place that offers what they want and not somewhere else that has no relation to what they came for. </span>\n\n<span style=\"font-weight: 500;\">The landing page and the ad should be related. Suppose (hypothetically) your ad says that you offer sugar-free ice cream; a diabetic person reaches the landing page hoping to buy sugar-free ice cream. If he/she lands on the page mentioning the regular ice cream, then they’ll probably lose interest to buy and may not even think of finding the sugar-free section. </span>\n\n<span style=\"font-weight: 500;\">The viewer was disappointed when they couldn’t find the offer mentioned on the ad on the landing page.  They bounce back from your website/page without converting. These are instances where the relevance score dips and increase the CPC of your Facebook ad. Always avoid this mistake while setting up your ad because landing page experience does matter. </span>\n\n<span style=\"color: #00ccff;\"><b>7. Poor ad copy</b></span>\n\n<span style=\"font-weight: 500;\">Facebook ads limit the number of characters for the ad title as well as the description. It’s 25 characters for the title and 135 characters for the description. How well you use this limited space defines the success of your ad. </span>\n\n<span style=\"font-weight: 500;\">The ad copy needs to be written effectively so that it convinces the right audience to take action (</span><span style=\"font-weight: 500;\">click on a link, watch a video, sign up, or make a purchase for some product</span><span style=\"font-weight: 500;\">). </span>\n\n<span style=\"font-weight: 500;\">The headline is the most important element in an ad copy. People are always in a hurry and they’ll probably stop by to read the heading of your ad.  If they don’t find the heading interesting, they won’t read your ad copy any further from there. Ensure that your ad heading grabs the viewer’s attention. </span>\n\n<span style=\"font-weight: 500;\">Craft a description including your USP (</span><span style=\"font-weight: 500;\">value proposition</span><span style=\"font-weight: 500;\">) and keywords smartly within the character limitation. Write it in such a way that the viewer feels their need/problem can be fixed using your product/service.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Wrong placement</b></span>\n\n<span style=\"font-weight: 500;\">The ad placements function lets you place your ad on spaces of your choice. The ad might have an excellent ad copy and image, but not all ads work well when placed on certain spaces.</span>\n\n<span style=\"font-weight: 500;\">If your ad is about a product that common people use daily, placing your ad on the Facebook newsfeed, including mobile phone users would help. </span>\n\n<span style=\"font-weight: 500;\">If your ad intends to sell something that is not bought by people every day, you can place that ad in the Facebook Marketplace where people come with an intention to buy. For example, a used car reseller can include Facebook Marketplace for placement, since products like these have a better probability of finding a buyer there over the newsfeed.</span>\n\n<span style=\"color: #00ccff;\"><b>9. High ad frequency</b></span>\n\n<span style=\"font-weight: 500;\">It is annoying to watch the same ad appear over and over while using Facebook. At times, advertisers think showing the ads repeatedly will urge the viewers to take action positively. But if an ad is shown more number of times, it may end up being reported as spam. </span>\n\n<span style=\"font-weight: 500;\">Understand the fact that if somebody saw your ad multiple times, say thrice and didn’t click for a single time, it means that he/she isn’t interested in your ad.</span>\n\n<span style=\"font-weight: 500;\">It is necessary to maintain ad Frequency at a medium level. A low frequency would result in the ad missing out a part of its audience while having a high frequency means the ad would turn boring to them.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Improper A/B testing</b></span>\n\n<span style=\"font-weight: 500;\">A/B testing is the most appropriate way to check an ad’s effectiveness. Even small variations in the ad creative and copy can render an entirely different result. But doing it the wrong way won’t give a proper result.</span>\n\n<span style=\"font-weight: 500;\">Performing  A/B test immediately after launching (maybe after the first day) the campaign is a bad idea since you didn’t wait for the ad to collect enough impressions, reach, and clicks.</span>\n\n<span style=\"font-weight: 500;\">Testing too many variations at once can result in complex data. So choose the elements that concern you, and perform a test with them. Also, some marketers stop A/B testing once they figure out what works best for them. But everything is dynamic and there is always a possibility for improvement. Conduct tests regularly and discover new opportunities to boost your Facebook ad campaigns.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Facebook ads have immense potential to market anything to everything around you. It’s a great platform for businesses to grow provided one considers the flaws in the way they use it. </span>\n\n<span style=\"font-weight: 500;\">Always have a clear picture of your buyer’s intent, create ads that have elements that the audience cares about. Many digital marketing experts recommend revising the ad campaigns frequently since the ad becomes stale within 2-3 days of launching. </span>\n\n<span style=\"font-weight: 500;\">Regulate the number of responses you receive by cutting down or adjusting the target audience.</span>\n\n<span style=\"font-weight: 500;\">Sometimes people avoid using any CTA, which is a bad idea. A proper CTA is compulsory for any ad. A broad targeting, vague USP, and poor image quality destroy the purpose of the ad. </span>\n\n<span style=\"font-weight: 500;\">The ad copy should be appealing to your target audience and at the same time try not to complicate the ad copy. Even simple, precise, and direct content using keywords that suit your brand works well. </span>\n\n<span style=\"font-weight: 500;\">Always preview the ad before launching them because certain images look odd when compressed.  </span>\n\n<span style=\"font-weight: 500;\">Conduct A/B testing if you find it difficult to figure out the placement that works best for you. </span>\n\n<span style=\"font-weight: 500;\">These were the 10 reasons that we think are failing your Facebook ads campaigns. Consider them one by one and polish your Facebook ad to maximize your conversions. Or if you need professional assistance with <a href=\"https://vividreal.com/facebook-ad-campaigns/\">running Facebook ads for your business</a>, do give us a try.</span>', '10 Reasons Why Your Facebook Ads Campaigns are Failing', '', 'publish', 'closed', 'open', '', '10-reasons-why-your-facebook-ads-campaigns-are-failing', '', '', '2020-05-18 11:39:28', '2020-05-18 06:09:28', '', 0, 'https://vividreal.com/?p=8054', 0, 'post', '', 0),
(8055, 7, '2020-04-27 12:55:08', '2020-04-27 07:25:08', '', 'fbtextoverlay tool', '', 'inherit', 'closed', 'closed', '', 'fbtextoverlay-tool', '', '', '2020-04-27 12:55:08', '2020-04-27 07:25:08', '', 8054, 'http://localhost/vividreal/wp-content/uploads/2020/04/fbtextoverlay-tool.png', 0, 'attachment', 'image/png', 0),
(8059, 7, '2020-05-22 12:51:49', '2020-05-22 07:21:49', '<span style=\"font-weight: 500;\">Google crawls a webpage primarily to find out if the contents of a webpage are credible, and further index your page. Your page ranks only if Google is able to crawl and validate your content. Helping google crawl your content by providing more information is a good practice to improve SEO. </span>\n\n<span style=\"font-weight: 500;\">Structured data (also known as Schema Markup) is a standardized format that is used to provide information about a webpage. They help the search engines in better figuring out the webpage contents. So, include structured data to help Google to crawl, and in turn, <a href=\"https://vividreal.com/optimizing-content-for-better-conversions/\">help your content to rank.</a></span>\n\n<span style=\"font-weight: 500;\">Rich Snippets are simply the search result with more information displayed with it. Rich Snippets derive information from the structured data in the page’s HTML. </span>\n\n<img class=\" wp-image-8073 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/RichSnippet.png\" alt=\"Rich Snippet Screenshot\" width=\"669\" height=\"154\" />\n\n<span style=\"font-weight: 500;\">But, how do you do this? What do you do to create a rich snippet? Find out more about ways to create rich snippets for your website here!</span>\n\nIn case you need professional help in creating rich snippets for your website, <a href=\"https://vividreal.com/hire-seo-gurus/\">feel free to connect with our team of SEO experts</a>.\n\n<span style=\"color: #00ccff;\"><b>Do not choose the common way</b></span>\n\n<span style=\"font-weight: 500;\">Most people limit their snippet to mentioning only 3 parts of data, the title, meta description, and the URL. But this is a boring sight for any person browsing content, though it\'s the normal one. People tend to click on eye-catchy snippets rather than a normal one. Even if your page doesn’t rank first on the SERP, an eye-catchy snippet can help in drawing people’s attention. The point is simple, eye-catchy-rich snippets have the capability to improve the page’s CTR. </span>\n\n<span style=\"color: #00ccff;\"><b>Identify the information your webpage carries</b></span>\n\n<span style=\"font-weight: 500;\">Drop this very basic clue about your website for Google to focus on. Is your page about recipes, or is it about your restaurant? Is it a part of your eCommerce site’s product page? Be it an article from your blog or even an event page, including certain details in your page’s snippet is important.</span>\n\n<span style=\"font-weight: 500;\">A recipe blog can have recipe ratings, ingredients, an image of the final product, cooking duration, total calories, and more.</span>\n\n<span style=\"font-weight: 500;\">Use tags for food items, item prices, item descriptions, item images, item calories if it\'s a restaurant page.</span>\n\n<span style=\"font-weight: 500;\">Product pages for your eCommerce website can include tags for product names, product ratings, product prices, product availability, product images, etc.</span>\n\n<span style=\"font-weight: 500;\">Articles from your blog must include the article title, author, meta description, publish date, featured image, etc.</span>\n\n<span style=\"font-weight: 500;\">Event name, event speakers, event schedule, event dates, etc needs to be included for an event page.</span>\n\n<span style=\"font-weight: 500;\">Other than this, you could have your review page displaying ratings in the snippet, or a music album mentioning its duration, genre, producer, release date, and more. Even videos and FAQ pages can have rich snippets. All these additional pieces of information can be specified using structured data.</span>\n\n<span style=\"color: #00ccff;\"><b>You need to know these first</b></span>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\"><b>Types of structured data</b></span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">There are 3 types of structured data; they are Microdata, RDFa, and JSON-LD. And, Google recommends the JSON-LD for structured data.</span></p>\n<p style=\"padding-left: 80px;\"><img class=\"size-full wp-image-8061 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/StructuredDataTypeByGoogle-1.png\" alt=\"Structured Data Type By Google\" width=\"797\" height=\"392\" /></p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00ccff;\"><b>Some basic schema terms</b></span></p>\n<p style=\"padding-left: 80px;\">1.Itemscope: Organizes a webpage content based on its topic. It tells the search engine the page is about an item.</p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">2.Itemtype: Helps to further classify the webpage content. It tells the search engines what kind of item the page is about.</span></p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 500;\">3.Itemprop: Used to show additional information. It can define properties.</span></p>\n<span style=\"font-weight: 500;\">These terms are commonly used inside the codes. It’s an added advantage to have an understanding of these terms than being completely ignorant.</span>\n\n<span style=\"color: #00ccff;\"><b>Add structured data using schema.org directly</b></span>\n\n<span style=\"font-weight: 500;\">Schema.org contains the most common types of schema markups. It is supported by all major search engines since it was made out of their (</span><span style=\"font-weight: 500;\">Google, Yahoo, Bing, and Yandex</span><span style=\"font-weight: 500;\">) collaboration. </span>\n\n<span style=\"font-weight: 500;\">The Organization of schemas page lists various markup from which you can select the type which suits your particular page. The Type hierarchy page has a full list of all the types. </span>\n\n<img class=\"size-full wp-image-8062 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Organization-of-Schemas.png\" alt=\"Organization of Schemas Screenshot\" width=\"1366\" height=\"655\" />\n\n<img class=\"size-full wp-image-8063 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Type-Hierarchy.png\" alt=\"Type Hierarchy Screenshot\" width=\"1366\" height=\"655\" />\n\n<span style=\"font-weight: 500;\">Now, use the guidelines mentioned on that page on your content and manually add structured data to your page’s HTML.</span>\n\n<span style=\"color: #00ccff;\"><b>Using Google’s Structured data markup helper</b></span>\n\n<span style=\"font-weight: 500;\">Google has its Structured data markup helper to use Schema markup. First, go to the Structured data markup helper site, where you’ll get to choose your page category primarily. Choose the category under which your page falls, and paste your page URL to click “Start Tagging”.</span>\n\n<img class=\"size-full wp-image-8064 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Structured-data-markup-helper-1-1.png\" alt=\"Structured data markup helper Screenshot\" width=\"1366\" height=\"652\" />\n\n<span style=\"font-weight: 500;\">Now, the tool directs you to a workspace where you’ll be able to tag the items. Here, your page will be displayed on the left half of the screen and the possible tags that can be added (name, author, publish date, image, article section, rating, etc are some of the possible tags displayed for an article; similarly it displays relevant tags for all the other categories ) will be displayed on the right side.</span>\n\n<span style=\"font-weight: 500;\">You can add information to the tags which you like to be displayed. For this, select the content from the left side (where the whole page is displayed) and click on the tag (where the tags are displayed) under which this information needs to be put.</span>\n\n<span style=\"font-weight: 500;\">For example, select the heading of the article (left side of the screen) and click on the “Name” tag (right side of the screen) so that the title of the article is tagged under the name. Similarly, if the author’s name is mentioned in the article, select and click the “Author” tag.</span>\n\n<span style=\"font-weight: 500;\">Also, you may not have information to provide for all the possible tags which the tool offers. So, tag for the information that you have, and don’t worry if your content is not able to provide information for all the tags.</span>\n\n<span style=\"font-weight: 500;\">After tagging, click on the “CREATE HTML” button which will direct to a page displaying your web page’s updated HTML code. The HTML code of the page was updated by inserting microdata in the places that you selected. And these new code snippets would be highlighted for you to use. </span>\n\n<span style=\"font-weight: 500;\">There is a provision to switch the file type from the default “Microdata” to “JSON-LD”. We suggest you make this change since </span><span style=\"font-weight: 500;\">JSON-LD is Google’s preferred type of structured data.</span>\n\n<span style=\"font-weight: 500;\">If you are using a CMS for your website, simply add the highlighted snippets to the appropriate spots. Or you even download the whole HTML code and copy/paste it in the CMS or source code.</span>\n\n<span style=\"font-weight: 500;\">Finally, click on “Finish” to view a series of Next Steps. If you think you need assistance, <a href=\"https://vividreal.com/web-development/\">our expert web development team here to help you</a>!</span>\n\n<span style=\"color: #00ccff;\"><b>If these methods seem tricky, WordPress users can use plugins</b></span>\n\n<span style=\"font-weight: 500;\">If you feel the above-mentioned methods can’t be done by you and you need a quick fix to this, there are plugins that do this job for you. WordPress store has plugins for anything to everything. But, it is always advised to avoid plugins wherever possible. We do not recommend depending on plugins for a job that can be done by other methods because they can affect page speed and cause other technical glitches.</span>\n\n<img class=\"size-full wp-image-8065 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/StructuredDataWPtools-1.png\" alt=\"Structured Data WP tools\" width=\"1366\" height=\"652\" />\n\n<span style=\"color: #00ccff;\"><b>Test With The Structured Data Test Tool</b></span>\n\n<span style=\"font-weight: 500;\">After adding structured data, you can ensure that it is set up correctly by using Google’s Structured Data Test Tool. </span>\n\n<img class=\"size-full wp-image-8066 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/Structured-Data-Test-Tool.png\" alt=\"Structured Data Test Tool Screenshot\" width=\"1366\" height=\"650\" />\n\n<span style=\"font-weight: 500;\">You can either paste your page’s URL under the “FETCH URL” tab or copy/paste the HTML code under the “CODE SNIPPET” tab and hit “RUN TEST”. </span>\n\n<span style=\"font-weight: 500;\">The tool displays all the structured data on your page and alerts you if there are any alerts or warnings.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">The whole point of having a rich snippet is to be more noticeable </span><span style=\"font-weight: 500;\">on the search results page </span><span style=\"font-weight: 500;\">and thereby inviting better attention to your page. Rich snippets are useful to a viewer since it offers a better user experience by delivering relevant content. This has the advantage of improving the page’s incoming traffic, and a scope to rank better in the search results.</span>\n\n<span style=\"font-weight: 500;\">It is better to use a plugin if your WordPress website has a lot of product pages, i.e, pages of an eCommerce website. Knowing certain schema terms  (what it is and the way to use them) will help you edit the code created by the WordPress plugin for you and use it better for your page.</span>\n\n<span style=\"font-weight: 500;\">Hard coding is recommended for static websites in most cases. You need to be extremely careful while coding manually for your web page since it can break your site if anything goes wrong. So code manually if you’re confident, but don’t mess it up.</span>\n\n<span style=\"font-weight: 500;\">Although adding schema markup doesn’t completely guarantee to display rich snippets, using it still helps Google crawl and index your site easily.</span>\n\n<span style=\"font-weight: 500;\">Implementing these may seem hard, but follow the above steps and add structured data to create a rich snippet for your page in Google search results. Do not hesitate to make the change because the results are going to prove beneficial for your website in the long term.</span>\n\nIf doing all these sounds complicated, you can count on us. <a href=\"https://vividreal.com/hire-seo-gurus/\">Feel free to connect with our expert SEO team for any professional assistance. </a>', 'How to Create Rich Snippet in Google Search Results?', '', 'publish', 'closed', 'open', '', 'how-to-create-rich-snippet-in-google-search-results', '', '', '2020-05-22 12:51:49', '2020-05-22 07:21:49', '', 0, 'https://vividreal.com/?p=8059', 0, 'post', '', 0);
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(8062, 7, '2020-04-27 14:23:44', '2020-04-27 08:53:44', '', 'Organization of Schemas', '', 'inherit', 'closed', 'closed', '', 'organization-of-schemas', '', '', '2020-04-27 14:23:44', '2020-04-27 08:53:44', '', 8059, 'http://localhost/vividreal/wp-content/uploads/2020/04/Organization-of-Schemas.png', 0, 'attachment', 'image/png', 0),
(8063, 7, '2020-04-27 14:24:38', '2020-04-27 08:54:38', '', 'Type Hierarchy', '', 'inherit', 'closed', 'closed', '', 'type-hierarchy', '', '', '2020-04-27 14:24:38', '2020-04-27 08:54:38', '', 8059, 'http://localhost/vividreal/wp-content/uploads/2020/04/Type-Hierarchy.png', 0, 'attachment', 'image/png', 0),
(8064, 1, '2020-04-27 14:25:55', '2020-04-27 08:55:55', '', 'Structured data markup helper', '', 'inherit', 'closed', 'closed', '', 'structured-data-markup-helper-2', '', '', '2020-04-27 14:25:55', '2020-04-27 08:55:55', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/Structured-data-markup-helper-.png', 0, 'attachment', 'image/png', 0),
(8065, 1, '2020-04-27 14:28:36', '2020-04-27 08:58:36', '', 'StructuredDataWPtools', '', 'inherit', 'closed', 'closed', '', 'structureddatawptools', '', '', '2020-04-27 14:28:36', '2020-04-27 08:58:36', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/StructuredDataWPtools.png', 0, 'attachment', 'image/png', 0),
(8066, 7, '2020-04-27 14:29:44', '2020-04-27 08:59:44', '', 'Structured Data Test Tool', '', 'inherit', 'closed', 'closed', '', 'structured-data-test-tool', '', '', '2020-04-27 14:29:44', '2020-04-27 08:59:44', '', 8059, 'http://localhost/vividreal/wp-content/uploads/2020/04/Structured-Data-Test-Tool.png', 0, 'attachment', 'image/png', 0),
(8069, 7, '2020-04-27 14:33:28', '2020-04-27 09:03:28', '', 'How-to-create-Rich-Snippet-in-Google-Search-Results', '', 'inherit', 'closed', 'closed', '', 'how-to-create-rich-snippet-in-google-search-results', '', '', '2020-04-27 14:33:28', '2020-04-27 09:03:28', '', 8059, 'http://localhost/vividreal/wp-content/uploads/2020/04/How-to-create-Rich-Snippet-in-Google-Search-Results.jpg', 0, 'attachment', 'image/jpeg', 0),
(8073, 7, '2020-04-27 14:46:57', '2020-04-27 09:16:57', '', 'Rich Snippet', '', 'inherit', 'closed', 'closed', '', 'richsnippet', '', '', '2020-04-27 14:46:57', '2020-04-27 09:16:57', '', 8059, 'http://localhost/vividreal/wp-content/uploads/2020/04/RichSnippet.png', 0, 'attachment', 'image/png', 0),
(8083, 7, '2020-05-19 04:00:55', '2020-05-18 22:30:55', '<span style=\"font-weight: 400;\">A work from home job may sound like a golden opportunity to many of you. No hassle of going to the office in the morning, no compulsion to sit in one position all day long. You are at liberty to do what you want to. </span>\n\n<span style=\"font-weight: 400;\">This seems like a perfect setting for anyone who wants to work whilst enjoying the comforts of their homes. But this is not the case always. Working from home can make you feel lethargic after a certain point, and the work environment takes on a casual setting rather than a professional one, which is how it should be.</span>\n\n<span style=\"font-weight: 400;\">To keep yourself mentally and physically active, you have to follow a certain planned schedule so that your productivity levels increase. Keeping the current situation caused by <a href=\"https://vividreal.com/covid-19-a-great-opportunity-for-digital-transformation/\">COVID-19</a> in mind, it has become extremely important to keep yourself mentally, emotionally and physically energized. Workplaces have shut down worldwide in order to encourage social distancing and curb the spread of the disease. A large portion of the population has already started working from home.</span>\n\n<span style=\"font-weight: 400;\">These tips are certainly going to help you follow a well-planned and efficient schedule. Let’s get started on it.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 1: Dedicate yourself to a morning routine.</b></span></h3>\n<span style=\"font-weight: 400;\">Before you go to sleep every night, set your mind to wake up early. Once you get used to waking up early, start your day with meditation or any form of exercise for an hour. Trust me, it really rejuvenates you. </span>\n\n<span style=\"font-weight: 400;\">Grabbing a cup of coffee or tea will definitely provide the adrenaline pump needed for you to motor throughout the day. Once you are done with these, sit down at your work desk and start working. You have to ensure that you stick to this routine every day, to improve your productivity.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 2: Allott a workspace to yourself.</b></span></h3>\n<span style=\"font-weight: 400;\">Being at home is clearly very different from being at the office, and hence, the environment has a different air to it. Your productivity will definitely show improvement if you create an office-like environment inside your home. It will impart a sense of professionalism, whilst being in the comforts of your home.</span>\n\n<span style=\"font-weight: 400;\">Choose a space which is away from the hustle-bustle of the rest of the house. Set up your desk with an assortment of work necessities. This includes your laptop, a notepad, pens, a jug of water (staying hydrated is important) and the rest is dependent on your field of work. You can also set up different accounts on your laptop, one for your office work and the other for your personal work. </span>\n<p style=\"text-align: center;\"><img class=\" wp-image-8085 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/1-4-1.png\" alt=\"\" width=\"450\" height=\"655\" />Image Source: pinterest.com</p>\n<span style=\"font-weight: 400;\">Although we love to enjoy the comforts of a lounge chair or a bed, avoid doing so on these whilst working. It will induce sleepiness and lethargy. Additionally, wear appropriate attire when you are getting ready to sit down for the day. You must experience the feeling of being in your office, at your usual desk, in order to work with the same kind of enthusiasm that you possess whilst in office.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 3: Take scheduled breaks.</b></span></h3>\n<span style=\"font-weight: 400;\">The human brain has a tendency to get distracted by the slightest of movements around. Consistent concentration whilst working on your laptop might not be possible. Thus, it’s important you keep taking a 10 minutes-break after a duration of 40 minutes. </span>\n\n<span style=\"font-weight: 400;\">You can set two timers, one of 40 minutes and the other of 10 minutes. The 40 minutes will be dedicated to your work and the 10 minutes to your break. This cycle keeps going on for your entire day’s work duration. This method proves useful in re-energizing your mind and body.</span>\n\n<span style=\"font-weight: 400;\">Get up, take a walk outside, play with your kids or pets, or make another cup of steaming hot coffee for yourself. Make sure that you are fully utilizing those 10 minutes. Your brain and body need to relax in order to get itself pumped back up.</span>\n\n<span style=\"font-weight: 400;\">This applies to your working time as well. </span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 4: Don’t get distracted by social media.</b></span></h3>\n<span style=\"font-weight: 400;\">This is an era which is being defined by the presence of social media. And let’s face the fact. It’s a huge distraction, and temptation at the same time. </span>\n\n<span style=\"font-weight: 400;\">When you are at the office, you refrain from using social media keeping the work ethics in mind. But once you start working from home, the work ethics tend to loosen up, especially in this aspect. Since you are already working on your computer, you may think “ I will just check my messages on Facebook or Twitter” and you might log into your account.</span>\n\n<span style=\"font-weight: 400;\">A few simple tricks to avoid doing this are :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log out of all the accounts.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove the accounts from browser shortcuts.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the “incognito” window, if you use chrome.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Also, keeping your phone aside during work time has proved to be beneficial to your productivity and focus.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 5: Formulate a plan for your tasks-to-do.</b></span></h3>\n<span style=\"font-weight: 400;\">If you spend a substantial amount of time on planning and setting your tasks up every single day, you will actually end up working less on those tasks due to shortage of time. </span>\n\n<img class=\"wp-image-8087 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2-4.png\" alt=\"\" width=\"542\" height=\"318\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: zapier.com</span></p>\n<span style=\"font-weight: 400;\">You should formulate a plan for the next day before finishing your work. You can use a notepad or stick-it notes to write down your tasks so that it becomes easier for you to remember. It’s important to keep updating your agenda when new work comes along your way. </span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 6: Keep socializing with your colleagues.</b></span></h3>\n<span style=\"font-weight: 400;\">We are so used to having our colleagues around us when we are at the office. And transitioning to a work-from-home phase is not very easy. In the office, you keep interacting with your colleagues, maybe ask them for some help with your work, casually chit-chat a bit or just have a cup of coffee together. </span>\n\n<span style=\"font-weight: 400;\">This helps you to relax as well as break the monotony of the work schedule. But,  since working from home doesn’t allow you to personally interact with them, you can virtually socialize with them.</span>\n\n<span style=\"font-weight: 400;\">Create a different group in the app or software you use for professional interaction, where you can chat with your colleagues on casual topics. Doing a video call before the work hours begin is also a good idea to boost your mood and energy levels.</span>\n\n<img class=\"size-full wp-image-8088 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/3-3-1.png\" alt=\"\" width=\"1417\" height=\"754\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: mspoweruser.com</span></p>\n<span style=\"font-weight: 400;\">Since going out with your colleagues is not an option, especially during the current COVID-19 situation, the virtual platforms prove to be efficient. Looking at these dire times, it’s very important to check in on them, ask them about their health and keep them motivated. You can help out just by keeping in touch with them on a regular basis.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 7: Keep the communication alive.</b></span></h3>\n<span style=\"font-weight: 400;\">Since you cannot have an active personal interaction with your colleagues from home, it’s essential that you keep relaying your messages online or via phone. Let others know when you finish a task, keep updating your work reports and ask for help, if needed.</span>\n\n<span style=\"font-weight: 400;\">It’s also important to use the proper software for virtual communication and keeping track of your work. The following software come in handy for this purpose :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zoom is used for video conference calls, accommodating 100 in one call.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skype can be used for ease of written communication.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To track your online activity and progress, Hubstaff proves effective.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basecamp aids in the monitoring of projects and their progress.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hubstaff Tasks allows you to systematically segregate your tasks and keep updating it.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 8: Have a good music playlist.</b></span></h3>\n<span style=\"font-weight: 400;\">Working continuously for hours can impose a strain on your mind and well-being, thus, lowering your energy levels and adversely affecting your productivity. Listening to music whilst working can work wonders on you. It calms your mind down and allows you to express your thoughts coherently, which will reflect on your work.</span>\n\n<img class=\"size-full wp-image-8089 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/4-3-1.png\" alt=\"\" width=\"810\" height=\"371\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: ticbeat.com</span></p>\n<span style=\"font-weight: 400;\">Having a playlist which matches the energy of the project you are working on improves your focus and relaxes your mind. The productivity level automatically rises since the lethargy levels drop.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Tip No. 9: Fix a definitive finish hour.</b></span></h3>\n<span style=\"font-weight: 400;\">Although working from home may seem like a leisure trip but mostly, it tends to make you get carried away. You can get caught up in your activities in the comfortable environment of your home, making you lose track of time.</span>\n\n<span style=\"font-weight: 400;\">Thus, it’s critical that you allocate a particular amount of time to finish each task so that you are able to efficiently finish all the tasks on the agenda for the day. You might even be able to partially complete a task scheduled for the next day. Setting a timer for each task will instil a sense of urgency to complete the task, in you. This ensures a systematic working schedule.</span>\n\n<span style=\"font-weight: 400;\">Also, do not forget to save your work before you shut down your computer and call it a day.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Keep at it!</b></span></h3>\n<span style=\"font-weight: 400;\">It’s easy to let your professional and personal life whilst you are working from home. It becomes difficult to draw a boundary between the two. But you have to ensure that you are able to draw that line every single day. It could affect your productivity at work if these two aspects become entangled.</span>\n\n<span style=\"font-weight: 400;\">By adhering to these simple and easy-to-follow tips, you will surely see an increase in your output and improve your productivity. It’s a gradual process which will show results with time. This type of regime has its own pros and cons. It’s your responsibility to harvest the pros and neglect the cons. And during this current global crisis, it’s the perfect opportunity to do so.</span>\n\nIf you are looking to boost the online presence of your business, <a href=\"https://vividreal.com/digital-marketing/\">kick-start your Digital Marketing journey with our experts!</a>\n\n<span style=\"font-weight: 400;\">Stay healthy and safe.</span>\n\n&nbsp;', '9 Effective Tips to Efficiently Work From Home', '', 'publish', 'closed', 'open', '', '9-effective-tips-to-efficiently-work-from-home', '', '', '2020-05-19 04:00:55', '2020-05-18 22:30:55', '', 0, 'https://vividreal.com/?p=8083', 0, 'post', '', 0),
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(8089, 1, '2020-04-28 14:42:47', '2020-04-28 09:12:47', '', '4', '', 'inherit', 'closed', 'closed', '', '4-12', '', '', '2020-04-28 14:42:47', '2020-04-28 09:12:47', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/4-3.png', 0, 'attachment', 'image/png', 0),
(8096, 7, '2020-05-21 16:00:19', '2020-05-21 10:30:19', '<span style=\"font-weight: 400;\">If you want your agency to influence, inspire and help other marketers in growing their own entrepreneurial businesses, a case study acts as the perfect channel to do so.</span>\n\n<span style=\"font-weight: 400;\">A case study is an exemplary tool to fully exploit targeted marketing. They showcase the fruitful outcome of your works. It proves to be beneficial to your agency as you can show these case studies to your prospects and elaborately explain the steps involved in helping that client. You never know. The prospect may be in need of a similar solution.</span>\n\n<span style=\"font-weight: 400;\">For beginners, it provides an insight into your business, its products and services provided. As it goes down the funnel, it provides your clients with a personal story to relate with and gives an opportunity for your existing clients to beam with pride when they witness their own success.</span>\n\n<span style=\"font-weight: 400;\">But, before you wander off whilst thinking about the tremendous positive impact your case study will have on others, it’s important to know the techniques to make a killer one. You have to follow a systematic method of doing it.</span>\n\nWant to create killer marketing case studies for your business? <a href=\"https://vividreal.com/content-solutions/\">Our team of content marketing experts</a> can help you out!\n\n<span style=\"font-weight: 400;\">The following points have to be kept in mind whilst creating a case study, be it your own or for a client.</span>\n\n<span style=\"font-weight: 400;\"> Let’s start exploring these right away.</span>\n<h3><span style=\"color: #00ccff;\"><b>1. Do your research properly</b></span></h3>\n<span style=\"font-weight: 400;\">Before you start building the case study, you have to understand the aspects of the product and the services that your agency or company provided to your clients.</span>\n\n<span style=\"font-weight: 400;\">You have to know the problems that were faced and tackled by the team whilst working on the project. It’s essential to have this information so that you have a clear understanding of what you are going to write.</span>\n\n<span style=\"font-weight: 400;\"> Be it services aimed at customer retention, an increase in sales and leads or a higher ROI, you have to do thorough research on the steps taken by your agency to improve these elements.</span>\n\n<img class=\"size-full wp-image-8480 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/Case-study-blog-photo-1.png\" alt=\"\" width=\"579\" height=\"645\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: The Walk</span></p>\n<span style=\"font-weight: 400;\">For example, The Walk, a digital marketing agency, developed a script to promote Lenovo’s new Customer Care service portal via short and crisp effective videos.</span>\n\n<img class=\"size-full wp-image-8100 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2-5.png\" alt=\"\" width=\"787\" height=\"542\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: The Walk</span></p>\n<span style=\"font-weight: 400;\">This was one of the sketch boards that they used for one of the videos in the project. The intent of these videos was to convey the efficiency of Lenovo’s services.</span>\n<h3><span style=\"color: #00ccff;\"><b>2. Have a discussion</b></span></h3>\n<span style=\"font-weight: 400;\">The next step is to interact with the members who were involved in a particular project, your team of designers, developers and writers. They are the ones who personally handled different elements of the project. </span>\n\n<span style=\"font-weight: 400;\">Who better than them to elaborately tell you what went wrong whilst they were working on the project? What steps did they take to resolve the problems faced by the clients as well as the team? What was the final outcome?</span>\n\n<span style=\"font-weight: 400;\">The interaction with your team members will not suffice though. Your case study will remain incomplete if you do not get involved in a one-on-one conversation with the client who you made the project for. Asking the right kind of questions imparts a positive impression. The questions could be ones like:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What were the issues faced by their organization?</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What made them approach your agency rather than going to others? (This shows your credibility)</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>3. Get personal</b></span></h3>\n<span style=\"font-weight: 400;\">Personalized marketing appeals the most to customers. They would rather hear a story which establishes a personal connection with them. If a customer is able to relate with the problems that have been emphasized in your case study and he approves the steps taken by you to resolve them, he would be keen to employ your services.</span>\n\n<span style=\"font-weight: 400;\">By relating your case study with your valued customers, you are making it more personal and meaningful to them.</span>\n\n<span style=\"font-weight: 400;\">Also, before you begin the construction of a case study, it’s crucial to take the permission of the client whose project campaign you are planning to use in your study. Clients will be very excited to get their names or their website featured, especially if you provide a direct link to their site. If they decline, you will have to use another name in the study.</span>\n\n<span style=\"font-weight: 400;\">It’s important to take their consent as it might lead to legal issues if you do not.</span>\n\n<span style=\"font-weight: 400;\">Using brand names and logos also provide social proof, and raise the personalization level of your case study.</span>\n<h3><span style=\"color: #00ccff;\"><b>4. Focus on the client’s issues</b></span></h3>\n<span style=\"font-weight: 400;\">Your primary focus has to be on the client. After all, there would be no case study if there’s no client. You have to be systematic whilst doing so.</span>\n\n<span style=\"font-weight: 400;\">List out </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The problems and issues faced by the clients.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The reasons behind the failure of their own strategies.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The negative effect on their business’s output.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The spectrum of results they want to achieve.</span></li>\n</ul>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-8101 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/3-4.png\" alt=\"\" width=\"513\" height=\"387\" />Image source: venngage.com</p>\n<span style=\"font-weight: 400;\">In the above example, the client’s short-term and long-term goals have been concisely defined and placed neatly in the case study. The viewer will not have to go through long pieces of texts to reach the main content. This showcases a well-structured case study.</span>\n<h3><span style=\"color: #00ccff;\"><b>5. Use visual aids</b></span></h3>\n<span style=\"font-weight: 400;\">Reading long paragraphs filled with text might become monotonous and boring for the reader. Integrating images is an effective method to engage the reader, making it interesting for them to read your case study. Using unique images and design layouts will make it visually appealing to your readers.</span>\n\n<img class=\"size-full wp-image-8102 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/4-4-1.png\" alt=\"\" width=\"757\" height=\"487\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: venngage.com</span></p>\n<span style=\"font-weight: 400;\">This is a visually appealing example of a case study which uses a structured design layout with strong and contrasting colours to highlight the text and the background.</span>\n\n<span style=\"font-weight: 400;\">Choose a bright colour scheme which falls in similar lines of your website. Also, do not forget to include videos which clearly delivers the message and makes an impact on your audience.</span>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-8103 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/5-4.png\" alt=\"\" width=\"760\" height=\"576\" />Image source: venngage.com</p>\n<span style=\"font-weight: 400;\">The above showcases different spectrums of colours, which could be integrated into the design layout of your case study. Make sure it’s enticing whenever your viewers open the case study page, imploring them to explore its contents further.</span>\n\n<span style=\"font-weight: 400;\">Remember, visual aids are much more effective than simple, plain old texts. Your layout should have the perfect balance of alluring visual images and relevant text.</span>\n<h3><span style=\"color: #00ccff;\"><b>6. Structure the content well</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have collected all the information you need, it’s time to formulate the structure of the case study in a systematic manner.</span>\n\n<span style=\"font-weight: 400;\">It should be divided into different sections. The segregation of the content makes it easier for the reader to comprehend the facts involved in it. It can be divided into elements such as </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start off with a catchy and enticing title. You should try to encompass the entire feel of the case study in the title. The reader should look at it and instantly know the content that is going to follow.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a sub-title which gives a few more hints about the case study.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can begin by introducing the subject of the case study and the elements that are going to follow.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next in line is the number and manner of challenges that you faced whilst working on the particular client’s project and the final objectives that you aimed to achieve.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The steps that you took to resolve the problems faced by your team imparts the problem-solving skills and adaptability of your agency to the audience.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, you have to highlight the results of the project. Include visual aids, quotes from the clients and members of the team to make the case study stronger. It also validates the authenticity of your company’s services and products.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People possess a short-attention-span. Thus, you have to structure your case study in such a manner that it’s worth a 7-minutes read. If it goes beyond that, there are high chances the viewer will leave your page mid-way and move forward.</span></li>\n</ul>\n<img class=\"size-full wp-image-8104 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/6-3.png\" alt=\"\" width=\"756\" height=\"478\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: venngage.com</span></p>\n<span style=\"font-weight: 400;\">The above case study is a perfect example of a well-thought-out design layout with equally well-structured content. It encompasses a bold title, a sub-title, an overview of the subject of the case study, the approaches taken, the results with visual graphics and a conclusion.</span>\n\n<span style=\"font-weight: 400;\">Moreover, to make it personalized, they have included a quote from the Vice-President(Marketing) of the company as well.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, to create the best case study, make sure you proofread and edit it until you find that it has been crafted to your satisfaction. It’s always a good idea to take suggestions from your team of designers, web developers etc. It will aid in the perfection of your case study.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Lastly, by including a strong CTA button at the end, you are inviting the viewers to explore similar services provided by you. This aids in the increase of the conversion rates.</span>\n<h3><span style=\"color: #00ccff;\"><b>7. Include relevant facts</b></span></h3>\n<span style=\"font-weight: 400;\">You have to support your case study with real numbers. Without the data, it does not seem concrete and authentic.</span>\n\n<img class=\"size-full wp-image-8105 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/7-1-3.png\" alt=\"\" width=\"570\" height=\"361\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: singlegrain.com</span></p>\n<span style=\"font-weight: 400;\">This is a graph showing the increase in keyword rankings of the tax preparation software company, Inuit after Source Grain worked on their project to </span><span style=\"font-weight: 400;\">“boost visibility via several common keywords in the industry”.</span>\n\n<span style=\"font-weight: 400;\">Use the data that you sourced from the project of the case study. If appropriately used, it can be an advantage as it shows the “before and after” results, once your agency was brought in to help your client.</span>\n\n<img class=\"size-full wp-image-8106 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/8-3.png\" alt=\"\" width=\"579\" height=\"355\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: singlegrain.com</span></p>\n<span style=\"font-weight: 400;\">The above graph represents the increase in the reach of the customers after the digital agency, Single Grain, started a marketing campaign. You can clearly see the difference in the “before and after” results. It’s easier to comprehend visual infographics than written text.</span>\n\n<span style=\"font-weight: 400;\">This is the core reason it has to be included in your case studies.</span>\n\n<span style=\"font-weight: 400;\">Instead of saying “the conversion rates increased”, use the actual percentage of the increase in the conversion rates. Although it may seem very simple, it keeps the audience engaged and instils trust in them, of your company and your services.</span>\n<h3><span style=\"color: #00ccff;\"><b>8. Promote, promote, promote</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have finished creating an exceptional case study, the next all-essential step is to publish and promote it. What’s the use of creating such an informative case study if it doesn’t reach the audience?</span>\n\n<span style=\"font-weight: 400;\">So, utilize social media platforms like Instagram and Facebook to promote your case study.</span>\n\n<span style=\"font-weight: 400;\">Include </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">clear CTA buttons and links in your bios which would directly lead the viewer to your case study on your website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hyperlinks in articles on your website and in your email campaigns.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Apart from social media platforms, you can</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include your case studies in weekly or monthly newsletters.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use your case study as your landing page layout. By doing so, you are ensuring that your viewer interacts with your agency’s tales of success. This shoots up your credibility and authenticity levels.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8107 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/9-3-1.png\" alt=\"\" width=\"1277\" height=\"551\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: pinterest.com</span></p>\n<span style=\"font-weight: 400;\">Pinterest utilizes its collection of case studies on their landing page. When a viewer opens their website, he is met with the success stories of the company.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize <a href=\"https://vividreal.com/steer-your-visitors-your-way-with-remarketing-ads/\">retargeting ads</a> to rope in visitors who had shown an interest in your company and its services.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Categorize different elements of the case study, making it easier to find and read.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Take as many steps as possible to ensure that your case study reaches the masses.</span>\n<h3><span style=\"color: #00ccff;\"><b>To sum it up…</b></span></h3>\n<span style=\"font-weight: 400;\">Digital marketing campaigns focus on establishing a sense of trust and reliability in the customers. This can only be achieved if customers trust your capabilities to solve their problems and provide a positive outcome.</span>\n\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">Additionally, if your agency is building a case study for a client, you have to be extremely careful whilst making one, as there is no scope for error since it will directly impact their growth and expansion, and your reputation.</span>\n\n<span style=\"font-weight: 400;\">Case studies are a reflection of the very same. </span>\n\n<span style=\"font-weight: 400;\">By keeping these simple yet efficient steps in mind, you will be able to create an impactful case study. Make your case studies unique whilst keeping it relevant and surely, you will witness an increase in the number of customers employing your services.</span>\n\n<span style=\"font-weight: 400;\">Are you confused about how to write an amazing case study? <a href=\"https://vividreal.com/content-solutions/\">Our team of content marketing experts</a> will help you to create one.</span>', 'How to Write a Killer Digital Marketing Case Study 101', '', 'publish', 'closed', 'open', '', 'how-to-write-a-killer-digital-marketing-case-study-101', '', '', '2020-05-21 16:00:19', '2020-05-21 10:30:19', '', 0, 'https://vividreal.com/?p=8096', 0, 'post', '', 0),
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(8109, 7, '2020-05-19 09:00:08', '2020-05-19 03:30:08', '<span style=\"font-weight: 500;\">As an advertiser, you would never want your audience to remain mere “window shoppers”. Converting an impression/reach to a customer is way too tricky because most people don’t convert just after a single visit to your website. There is a need to remind your audience about you again. When people see your brand often, their trust in your brand increases as a result of constant engagement through messages or interactions. And that is why we use retargeting ads.</span>\n\n<span style=\"font-weight: 500;\">The possibility of the conversion is immense in retargeting ads. It is a psychological fact that someone who already knows you would stop by to listen to you the next time you show up. </span>\n\n<span style=\"font-weight: 500;\">You may be putting out all your effort and yet see your conversion rate dipping. This might be because you’re taking the wrong measures. So how do you do it the right way?</span>\n\nIf you are looking to improve the ROI of your existing Facebook campaigns or need to set up a new one for your business, <a href=\"https://vividreal.com/facebook-ad-campaigns/\">our team of Facebook Advertising experts</a> can help you out!\n\n<span style=\"font-weight: 500;\">In this article, we\'ll be discussing 7 easy ways to improve your retargeting ad campaigns.</span>\n\n<span style=\"color: #00ccff;\"><b>Improve audience targeting </b></span>\n\n<span style=\"font-weight: 500;\">Targeting each person who visited your website is a misleading approach to retarget ads. The motive of each person who visits your website is very diverse. There might be people who check all the pages on your website. But this doesn’t mean they are planning to buy products from all those pages. Retarget them only if you feel they are aligned with what you offered them directly. Segment the website visitors according to the action they have taken on your website.</span>\n\n<span style=\"font-weight: 500;\">For example, suppose your website sells online courses for finance and marketing subjects, and someone visited your website to buy a finance-based course. In this case, ensure that </span><span style=\"font-weight: 500;\">you segment those people into a custom audience labelled “Finance course shoppers” rather than combining both </span><span style=\"font-weight: 500;\">finance and marketing course shoppers.</span>\n\n<span style=\"font-weight: 500;\">This practice helps to deliver highly specific content to your audience. </span>\n\n<span style=\"color: #00ccff;\"><b>Ad frequency shouldn’t annoy the audience</b></span>\n\n<span style=\"font-weight: 500;\">Ad frequency is an important aspect to consider during retargeting ads. Ads can turn annoying and intrusive when it’s shown more than a certain number of times. Showing the ad a few times can be helpful to the audience but showing beyond this can seriously make them feel bored or even angry. This can even lead them to mark your ad as spam.</span>\n\n<span style=\"font-weight: 500;\">Depending on the audience’s characteristics, figure out the optimum number of times an ad can be shown so that it urges them to take positive action. We also suggest you change the ad creative during this process so that it attracts the audience again.</span>\n\n<span style=\"color: #00ccff;\"><b>Optimize likes and shares </b></span>\n\n<span style=\"font-weight: 500;\">The likes and shares for your F</span><span style=\"font-weight: 500;\">acebook ads and posts are social proof that your brand is validated by the public. The high number of likes and shares indicates that your product or service is genuine and people like it for that. And that is why using your posts that have received a high appreciation from many people helps.  </span>\n\n<span style=\"font-weight: 500;\">At the time of setting up your Facebook ad, you’ll be given two choices, one is to create a new ad, and the other is to use an existing post. If you have posts from the recent past which performed well, use them in your ad campaign. Most people don’t realize the benefit of using a post with high-performance metrics on people. </span>\n\n<span style=\"font-weight: 500;\">Using the same post to set up multiple ad campaigns and publish the promotional post on your company’s Facebook Page is an effective approach. You can use this post every time you run a new ad campaign if it is based on the content of that post. <a href=\"https://vividreal.com/how-to-create-ads-that-people-love/\">Learn how to create ads that people love</a>.</span>\n\n<span style=\"color: #00ccff;\"><b>Use Dynamic Creative Ads </b></span>\n\n<span style=\"font-weight: 500;\">Facebook has a great marketing feature/tool, the Dynamic Creative ads. This feature compares various ad elements such as </span><span style=\"font-weight: 500;\">images, videos, titles, descriptions, and CTAs combination. The outcome is that you get to create personalized creative variations for each person viewing your ad. A creative that resonates with the audience boosts the ad performance. </span>\n\n<span style=\"color: #00ccff;\"><b>Show up with some complementary products</b></span>\n\n<span style=\"font-weight: 500;\">Do not stop the remarketing/retargeting process once people convert. Explore other possibilities to make them buy from you. You can always target them with a new set of ads. The new set of ads can be related to something that complements their previous purchase from you.</span>\n\n<span style=\"font-weight: 500;\">For example, you’re running a mobile phone and related accessories store. If someone bought a premium phone from your store, they won’t be paying attention to you after this because they won’t be buying a phone anytime soon.  This is when you can introduce them to products like a hard phone case, or a wireless charger. You can start by making them aware of it, then introduce its benefits when clubbed with your phone. Further promotion can be done maybe by offering a discount coupon.</span>\n\n<span style=\"color: #00ccff;\"><b>Identify underperforming audiences</b></span>\n\n<span style=\"font-weight: 500;\">After grouping your audience into different ad groups and running them for a while, you can decide on a benchmark CPA (cost per acquisition) for each ad group.</span>\n\n<span style=\"font-weight: 500;\">When you identify that the average CPA for certain ad groups goes beyond the benchmark, break them down to reconstruct it by using new creative, different placements, or retarget until you feel the CPA is optimized. </span>\n\n<span style=\"color: #00ccff;\"><b>Optimize for Click-Through conversions</b></span>\n\n<span style=\"font-weight: 500;\">You need to optimize your ads for click-through conversions and not view-through conversions. Click-through conversions are the result of people clicking your ad and buying your product. While view-through conversions happen when a person simply views your ad and directly visits your website without clicking on the ad.</span>\n\n<span style=\"font-weight: 500;\">You might think that both earn you conversions ultimately, so optimizing for both click-through and view-through conversions are fine. But including view-through can mislead you. Your results would not be precise and it won’t help in effectively retargeting in the future. </span>\n\n<span style=\"font-weight: 500;\">So, it is better to set a conversion limit for the view-through audience such that any ad “viewer” converts within one day after viewing the ad, and an ad  “clicker” can convert anytime within 28 days. </span>\n\n<span style=\"font-weight: 500;\">This limit can be set on your Facebook ads. Facebook has something called as an Attribution window for ad results in Ads Manager. The Attribution window will allow you to set the number of days between when a person viewed or clicked your ad and then subsequently took an action. </span>\n\n<span style=\"font-weight: 500;\">To access it, </span><span style=\"font-weight: 500;\">select Customize Columns from the Columns drop-down menu</span><span style=\"font-weight: 500;\">.</span>\n\n<img class=\"size-full wp-image-8110 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/HowtoAccessAttributionWindow.png\" alt=\"How to Access Attribution Window \" width=\"296\" height=\"459\" />\n\n<span style=\"font-weight: 500;\">Facebook has set a </span><span style=\"font-weight: 500;\">1-day view and 28-day click by default, however, it can be altered depending on your business.  </span>\n\n<span style=\"font-weight: 500;\">Suppose you set 1-day for view and 28-day for clicks, it means that you see attributed actions that happened 1 day after someone viewed your ad and 28 days after someone clicked your ad. </span>\n\n<img class=\"size-full wp-image-8111 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/AttributionWindow.png\" alt=\"Attribution Window\" width=\"594\" height=\"319\" />\n\n<span style=\"font-weight: 500;\">You can choose from 1 day, 7 days, and 28 days for “View” as well as “click”.</span>\n\n<img class=\"size-full wp-image-8112 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/04/windowcomparisonAttributionWindow.png\" alt=\"Window Comparison-Attribution Window\" width=\"283\" height=\"290\" />\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Expanding your audience to discover new people is a way of improving your brand awareness, but retargeting is the only way to ensure that at least some among your cold audience convert to a customer. </span>\n\n<span style=\"font-weight: 500;\">Retargeting ads can be used to remind your past customers/buyers how much they love your brand.</span>\n\n<span style=\"font-weight: 500;\">The right way to start with a retargeting campaign is to understand where your buyers stand in the buyer cycle. You can\'t simply show an ad to buy a product directly without even making them aware of your product or brand.</span>\n\n<span style=\"font-weight: 500;\">You can instil a sense of urgency in people’s minds using phrases like “Last Minute Deal” or “Offer Ending Soon” in the ad copy or creative. You even add countdown timers to the ad posts. </span>\n\n<span style=\"font-weight: 500;\">Giving discount coupon codes for people earlier in their buyer cycle is of no use. Here also there is a need to introduce your brand and product beforehand rather than directly jumping into this step.</span>\n\n<span style=\"font-weight: 500;\">Bring in the emotional element of advertising to give a human touch to your ad and finally, experiment until it becomes a highly compelling one!</span>\n\nIf you still think it\'s complicated, <span style=\"font-weight: 500;\">and need professional assistance with <a href=\"https://vividreal.com/facebook-ad-campaigns/\">running Facebook ads for your business</a>, do give us a try.</span>', '7 Easy Ways to Improve Your Retargeting Facebook Ad Campaigns', '', 'publish', 'closed', 'open', '', '7-easy-ways-to-improve-your-retargeting-facebook-ad-campaigns', '', '', '2020-05-19 09:00:08', '2020-05-19 03:30:08', '', 0, 'https://vividreal.com/?p=8109', 0, 'post', '', 0),
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(8111, 1, '2020-04-29 11:37:21', '2020-04-29 06:07:21', '', 'AttributionWindow', '', 'inherit', 'closed', 'closed', '', 'attributionwindow', '', '', '2020-04-29 11:37:21', '2020-04-29 06:07:21', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/AttributionWindow.png', 0, 'attachment', 'image/png', 0),
(8112, 1, '2020-04-29 11:38:16', '2020-04-29 06:08:16', '', 'WindowComparisonAttributionWindow', '', 'inherit', 'closed', 'closed', '', 'windowcomparisonattributionwindow', '', '', '2020-04-29 11:38:16', '2020-04-29 06:08:16', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/windowcomparisonAttributionWindow.png', 0, 'attachment', 'image/png', 0),
(8113, 1, '2020-04-29 12:23:47', '2020-04-29 06:53:47', '', '7-Easy-Ways-to-Improve-Your-Retargeting-Ad-Campaigns', '', 'inherit', 'closed', 'closed', '', '7-easy-ways-to-improve-your-retargeting-ad-campaigns', '', '', '2020-04-29 12:23:47', '2020-04-29 06:53:47', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/04/7-Easy-Ways-to-Improve-Your-Retargeting-Ad-Campaigns.jpg', 0, 'attachment', 'image/jpeg', 0),
(8130, 7, '2020-05-22 16:09:20', '2020-05-22 10:39:20', '<span style=\"font-weight: 400;\">One day, your usually free-flowing organic traffic stops its incoming signal and your website’s performance starts taking the downward direction. Since Google has somewhat beaten other search engines like Bing, in the race, due to its efficiency and productivity levels, you must have integrated it in the coding of your website. Along with other browsers, of course.</span>\n\n<span style=\"font-weight: 400;\">You might, out of confusion and frustration, start blaming Google for its “incompetence”. Why isn’t it bringing in any traffic? </span>\n\n<span style=\"font-weight: 400;\">A plethora of questions must be racing in your mind - did I do something wrong? Did Google do something wrong? Where has all the traffic disappeared? There’s no use in blaming Google. The problem lies somewhere else, so does its solution.</span>\n\nAlso, did you know we have the most experienced experts to handle such issues? If you are facing these issues, <a href=\"https://vividreal.com/hire-seo-gurus/\">our team of SEO experts would love to help you out</a>.\n\n<span style=\"font-weight: 400;\">Without any further ado, let’s evaluate 7 elements you need to check when your organic traffic suddenly drops.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>1. Did you get a Google Penalty?</b></span></h3>\n<span style=\"font-weight: 400;\">One of the main reasons that your traffic has witnessed a downfall might be penalties issued by Google. There are two categories of Google penalties:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Manual Penalty:</b></span><span style=\"font-weight: 400;\"> If any website goes against Google’s quality guidelines, this will be issued by an employee of Google. Its profile will not be seen on SERPs, in this case.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Algorithmic Penalty:</b></span><span style=\"font-weight: 400;\"> If a website contains plagiarized content, Google’s algorithm will detect it and issue the penalty. Mostly it will lose its hold in the top ranks on Google.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">To check if you are in trouble, go to the Google Search Console (GSC).</span><span style=\"font-weight: 400;\">In your account, go to the Search Traffic, then to the Manual Actions section. If you have been shown the red card, a statement showcasing the reason behind the penalty and specifying the affected aspect will be displayed. Some common reasons might be :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plagiarized content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywords haphazardly placed in on-pages and the meta titles.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redirecting users to irrelevant content links.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spamming links to other websites, hoarding harmful content on the pages of your website.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8134 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/1-6.png\" alt=\"\" width=\"533\" height=\"259\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: linkresearchtools.com</span></p>\n<span style=\"font-weight: 400;\">The above picture is an example of a manual penalty dealt by Google, citing the reason “user-generated spam”. </span>\n\n<span style=\"font-weight: 400;\">The only way to fix this by asking for a review. You can do this by clicking “Request Review” in GSC. Once it gets reviewed and you take the necessary steps to eliminate the reasons, you will see your organic traffic gradually climbing up the ladder.</span>\n\n<span style=\"font-weight: 400;\">If your ranking position has taken hit, you have definitely been hit by an algorithm update. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8135 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/2-6.png\" alt=\"\" width=\"981\" height=\"371\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: sistrix.com</span></p>\n<span style=\"font-weight: 400;\">This is an example of a Panda Update which has adversely affected the visibility and ranking position of the website.</span>\n\n<span style=\"font-weight: 400;\">You can fix it by identifying the type of update you have been hit with and its target areas. Once you rectify these issues, your rankings will see a consistent rise. Take the best possible measures to avoid being hit like a meteorite. This list consists of a few:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove excess keywords from the site.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not plagiarize content and place it on the website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximize the loading speed of the website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid spamming links.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stop redirecting users to unnecessary and irrelevant content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the quality of your content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your focus on efficient user experience.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>2. Market and Seasonal Trends’ affect</b></span></h3>\n<span style=\"font-weight: 400;\">You must have occasionally seen an “On Sale” frenzy at a supermarket. Everyone goes crazy for a certain duration. This is somewhat similar to what happens to your site’s organic traffic during market and seasonal trends. </span>\n\n<span style=\"font-weight: 400;\">Market trends can do wonders for your traffic, but only for a definite period of time. There is no guarantee or certainty that it will give you the same results next year as well. A befitting example would be the Bell Bottom Jeans. It recently came back into the fashion arena after many years, and e-commerce businesses like Myntra witnessed a booming increase in their traffic. But, like any other market trend, the buzz died down after sometime. </span>\n\n<span style=\"font-weight: 400;\">Unfortunately, there is no way to fix such drops. The best option is to catch up with new market trends and utilize those opportunities. As far as the subject of seasonal trends is concerned, you should adapt to the current seasonal trend in the industry to gain consistent organic traffic throughout the year.</span>\n\n<span style=\"font-weight: 400;\">Your site should possess adequate longevity in the SERPS to escape a massive downfall after market and seasonal trends activity. Hence, you do not have to rely on these categories to improve your organic traffic.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8136 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/3-5.png\" alt=\"\" width=\"584\" height=\"272\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: authoritylabs.com</span></p>\n<span style=\"font-weight: 400;\">Google Trends shows the comparison of the popularity of Pumpkin Spice Latte and Iced Coffee across 5 years. For example, In May 2015, the popularity of Iced Coffee rose, mainly due to the fact that it is summer and Pumpkin Spiced Latte saw a drop. It also provides an average of the two.</span>\n\n<span style=\"font-weight: 400;\">You can keep track of these trends using a tool like <a href=\"https://vividreal.com/google-trends-for-digital-marketing/\">Google Trends</a>. Enter your </span><span style=\"font-weight: 400;\">highest-ranking and highest-traffic-driving keywords during the period of these trends. If you see a large dip in one or many, it’s likely a contributing factor to your drop in traffic. Thus, the key to gaining consistent organic traffic to your site is adaptation.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>3. Zero-click searches.</b></span></h3>\n<span style=\"font-weight: 400;\">This is an event which results in drastic traffic drop. A zero-click search takes place when a user types a word or term in the search engine and the results that get displayed are a featured snippet, an information card or an FAQ card. Since the user’s query has been answered by either of these, they will not enter the website link. This adversely impacts your organic traffic.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8140 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/4-5.png\" alt=\"\" width=\"936\" height=\"511\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: google.in</span></p>\n<span style=\"font-weight: 400;\">Here, by searching for the “synonyms of famous”, Google displays the meaning and the synonyms in a featured snippet. Unless the viewer is not satisfied, he will not bother to explore more website links by scrolling down and exit the page.</span>\n\n<span style=\"font-weight: 400;\">Statistically, nearly 49% of searches and queries end up in zero-clicks. This means that nearly 49% of the traffic is not getting directed to websites. One of the main reasons for zero-searches is an increase in voice-activated searches on devices such as Alexa.</span>\n\n<span style=\"font-weight: 400;\">Once again, there is no guarantee that you will be able to retrieve this traffic but what you can do to ensure that you keep receiving traffic is optimize your website to rank higher for featured snippets. When you make the necessary changes, you are ensuring that users can see your website link in the SERPs. </span>\n\n<span style=\"font-weight: 400;\">Additionally, you can use site links to direct traffic to your website.</span>\n\n<span style=\"font-weight: 400;\">Although zero-click searches negatively impact incoming traffic, taking the necessary steps to resolve these issues is important and should be done at the latest.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>4. Keep an eye out for your competition.</b></span></h3>\n<span style=\"font-weight: 400;\">Let’s face the facts. You are running an e-commerce business and every other person doing the same is doing his best to create a mark in the industry. You are bound to have fierce competition. Your focus has to be on making your business the best, and drive as much organic traffic to your website as possible, adopting the best strategies available.</span>\n\n<span style=\"font-weight: 400;\">You have to primarily focus on the maximum utilization of SEOs and enhance it to capture better traffic. Here are a few tips to increase your website’s traffic:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create content that is unique and more effective than your competitor’s. The audience in your industry wants information that is different whilst being relevant. Ensure that your website becomes the platform that delivers it. Modify your landing page content, the product page content, the check-out page content, etc.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze your keyword set. Make it unique.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To raise your domain authority’s position, construct quality relevant links.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep updating your content regularly. Stay ahead of everyone in this race.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a lookout for your competitors’ SEO efforts. Update your title tags and meta descriptions regularly.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Following these simple tips will make you witness a significant increase in your organic traffic.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>5. You might have lost links.</b></span></h3>\n<span style=\"font-weight: 400;\">This can also be one of the reasons for a drop in organic traffic to your website. In the absence of inbound links or backlinks to your website, Google perceives the event as the loss of your site’s authoritative position. As a result, it leads to lower search rankings. The consequences can be seen in the drop in the traffic. A lower search ranking represents the shortage of people viewing your website.</span>\n\n<span style=\"font-weight: 400;\">In order to check whether you have lost links, you can use a link counter tool like Majestic to verify and find relevant data like :</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A possible decline in site link.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A link decline to a particular page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A decline in the link to a specific page which links to an adversely affected page on your site.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A link decline in any external pages that direct links to a particular page on your site.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">To resolve these issues, you can get in touch with the sites which removed your backlinks and ask them politely to restore them.</span>\n\n<span style=\"font-weight: 400;\">The other option is to update your link build-ups by writing guest blogs or posts on sites with commendable domain authority. You can also use social marketing strategies to get backlinks from influencers or prominent personalities in the industry.</span>\n\n<span style=\"font-weight: 400;\">All in all, ensure that you fix the root cause to gain more website traffic via search engines.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>6. Track Analytics</b></span></h3>\n<span style=\"font-weight: 400;\"><a href=\"https://vividreal.com/using-google-analytics-data-to-improve-your-marketing/\">Google Analytics aid in tracking the incoming organic traffic</a>. If a problem arises in your analytics, you could check the channels, referrals and other parts of the website. In case you encounter any of the above with low traffic, it might be the culprit. </span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8139 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/5-5.png\" alt=\"\" width=\"640\" height=\"382\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: neilpatel.com</span></p>\n<span style=\"font-weight: 400;\">The above is a visual representation of the layout of the page of an element of Google Analytics. It shows the number of sessions, users, page views, average session duration etc.</span>\n\n<span style=\"font-weight: 400;\">In order to get the flow of traffic back on track, you have to double-check your website’s tracking code. Ensure that it is correctly installed.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You simply have to go to the Admin section, enter the Tracking Info segment and check the Tracking Code’s status at the top of the page. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You will be able to confirm whether your code is working properly or not, and your data being read correctly by the software.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a checklist to make the process efficient.</span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8141 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/04/6-4.png\" alt=\"\" width=\"828\" height=\"529\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: analytics-toolkit.com</span></p>\n<span style=\"font-weight: 400;\">Here, the tracking ID along with the status and the tracking code is displayed. You are able to receive the complete piece of information.</span>\n\n<span style=\"font-weight: 400;\">If you encounter any problems, browse Google’s Analytics Help page or coordinate with your site’s developer to resolve the issue.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>7. Mobile-first Indexing.</b></span></h3>\n<span style=\"font-weight: 400;\">Gone are those days when consumers used to visit websites and open online portals only on laptops and computers. The only ones who do use them on a regular basis are those whose work solely depends on a laptop’s interface. </span>\n\n<span style=\"font-weight: 400;\">Consumers, on the other hand, rely heavily on using mobile interfaces because, well, it’s much easier and efficient to use. If you haven’t developed a mobile-friendly website redesign or still using an old one, you are in trouble. If yours is not a mobile-friendly site, it will negatively affect your organic traffic as you will have a lower search ranking. </span>\n\n<span style=\"font-weight: 400;\">That’s where Google’s Mobile-First Index comes into play. It analyzes your ranking by indexing the mobile version of your website. In order to gain the maximum benefits out of this, ensure:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mobile version has the same content, tags, meta-title and description tags, as those present on the desktop version.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The sitemaps and data have to be identical on both the versions and should be accessible from mobile.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Claim and verify the mobile version of your website in GSC.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize the Google Mobile-Friendly Test Tool to check the responsiveness of the mobile interface and resolve any problems.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate a responsive web design for the mobile version. The layout adapts itself based on the user’s screen size- ranging from smartphones to tablets.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You will see a gradual increase in your organic traffic once you implement these steps to utilize Mobile-First Index.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Be ready to bring the change.</b></span></h3>\n<span style=\"font-weight: 400;\">A business thrives on the revenues generated. Low organic traffic will act as a hindrance in the growth of your business. Yes, it’s possible that you will not receive consistent organic traffic to your website throughout the year. But you have to ensure that you implement every strategy and technique to increase the chances of receiving it.</span>\n\n<span style=\"font-weight: 400;\">By keeping a constant check on the possible causes of a drop in your organic traffic, you will be able to resolve any issues, if any, as soon as they crop us. Your audience will have an enhanced and efficient experience, catering to their needs, leading to a higher revenue generation.</span>\n\n<span style=\"font-weight: 400;\">Trust me, get on it right away. You might come across a few of the above reasons. Now you know how to handle them. :)</span>\n\nAnd hey, if you are finding all of this too difficult, <a href=\"https://vividreal.com/hire-seo-gurus/\">our expert SEO team can help you out with the optimization of your SERPs.</a>', '7 Things to Check When Your Organic Traffic Suddenly Drops', '', 'publish', 'closed', 'open', '', '7-things-to-check-when-your-organic-traffic-suddenly-drops', '', '', '2020-05-22 16:09:20', '2020-05-22 10:39:20', '', 0, 'https://vividreal.com/?p=8130', 0, 'post', '', 0),
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(8191, 7, '2020-06-02 16:00:46', '2020-06-02 10:30:46', '<span style=\"font-weight: 400;\">An error appears on your screen. Your website is facing issues.  It would have been amazing to have a software which would automatically update you regarding the site’s performance in search results, any website issues and security problems if any. Your search stops right here. </span>\n\n<span style=\"font-weight: 400;\">Google Search Console.</span>\n\n<span style=\"font-weight: 400;\">No, it’s not a gaming console. That’s your fairy Godmother in disguise. You can efficiently monitor and manage your website using Google Search Console. It’s an extensive tool launched by Google to provide useful statistics of your site’s performance, the SEO’s improvement, CTR tracking, apart from many other elements.</span>\n\n<span style=\"font-weight: 400;\">But if you are a newbie to the game, you need to know how to effectively use the Console. Otherwise, it would not serve justice to your website’s performance and improvement.</span>\n\n<span style=\"font-weight: 400;\">And hey, if you require professional assistance on all of this, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">Our team of Digital Marketing experts will help you out. Check out our services.</span></a>\n\n<span style=\"font-weight: 400;\">So, how do you go about using it? </span>\n\n<span style=\"font-weight: 400;\">An all-important reminder. It does not work without a Google Account. So, if you do not have one, create it and sign in to it. These are the steps you have to follow to set up Google Search Console.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Step 1: Add a property</b></span></h3>\n<span style=\"font-weight: 400;\">You have to integrate a “property” i.e. an element which Google can track and manage. In your case, it will be your website. In order to do that, click on the tab labelled “Add a property”. </span>\n\n<span style=\"font-weight: 400;\">Select the type of property, type in your website’s URL and add it.</span>\n\n<img class=\"size-full wp-image-8213 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/1-1.png\" alt=\"\" width=\"850\" height=\"472\" />\n\n&nbsp;\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: wordstream.com</span></p>\n<span style=\"font-weight: 400;\">That’s about it for the first step. Easy, right?</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Step 2:  Site verification</b></span></h3>\n<span style=\"font-weight: 400;\">Verification of your site has to be completed before you can move forward. Google provides many options, but it recommends HTML file upload. The other options, apart from HTML, for GSC verification are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can add an HTML tag to your site’s home page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can sign in to your domain name provider.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can verify your site with Google Analytics or Google Tag Manager account.</span></li>\n</ul>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-8214 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/05/2.png\" alt=\"\" width=\"573\" height=\"615\" />Image source: searchengineland.com</p>\n<span style=\"font-weight: 400;\">If you select the HTML file upload option, you have to</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First,  download the HTML verification file.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Second, upload the file to your host provider.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Third, confirm the successful upload by visiting the host provider’s link.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fourth, click “verify below”.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">It’s important to keep in mind that you will require a separate GSC property for every version of your site. In order to receive the maximum amount of data, add all of them. This includes the HTTPS, HTTP, WWW versions, amongst others.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Step 3: Link your Google Search Console to Google Analytics</b></span></h3>\n<span style=\"font-weight: 400;\">After the verification of your website, link your GSC to <a href=\"https://vividreal.com/using-google-analytics-data-to-improve-your-marketing/\">Google Analytics</a>. This will connect the two accounts, enabling the transfer of data and its consequent analysis. To link the two accounts, </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign in to the same Google Account.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Google Analytics.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to the “Admin” interface and click on “Property Settings”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scroll down and click the tab “Adjust Search Console”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add the website’s link by clicking on the “Add” tab.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the “Save” button.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Go back to the Search Console Settings and hit the refresh button. If it’s a success, you will see your site listed when you click the “Enabled views” dropdown box.</span>\n\n<span style=\"font-weight: 400;\">You are good to go.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Step 4: Add a sitemap to your Search Console</b></span></h3>\n<span style=\"font-weight: 400;\">By using Google Console, you ensure that your website is efficiently scanned, significant pages indexed and the data evaluated. </span>\n\n<span style=\"font-weight: 400;\">By adding a sitemap in a format supported by Google, you can make this happen. Using an XML sitemap by taking the aid of an online tool like XML-Sitemaps.com is highly recommended. </span>\n\n<span style=\"font-weight: 400;\">To add a sitemap to Search Console, copy the needed URL and go back to the Search Console account. Navigate your way through to reach Crawl&gt;Sitemaps&gt;Add/Test Sitemap button. Now, paste the URL in the space provided and refresh the page to see your sitemap data.</span>\n\n<img class=\"size-full wp-image-8215 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/3-1.png\" alt=\"\" width=\"1002\" height=\"492\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: shoutmeloud.com</span></p>\n<span style=\"font-weight: 400;\">A sitemap improves your site’s crawlability by making it easier for the Google bots to scan your pages and report any element changes, errors, additions etc. Also, sitemaps use rich media content so that Google can easily format and display your website in search results.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Step 5: Add your site URLs to Google</b></span></h3>\n<span style=\"font-weight: 400;\">It’s a given that you have to register your site with Google in order to utilize the perks of Google Search Console. Additionally, you can submit a URL in Google by using the option of “Fetch as Google”.</span>\n\n<span style=\"font-weight: 400;\">Under the menu of “Crawl” on the Console panel, select the “Fetch as Google” option. Click on the “Fetch” button. Once it shows “complete” on the panel, click on the “Submit to Index” button.</span>\n\n<span style=\"font-weight: 400;\">A report stating that the URL and linked pages have been submitted to Google’s index will appear on your screen.</span>\n\n<img class=\"size-full wp-image-8216 aligncenter\" src=\"https://vividreal.com/wp-content/uploads/2020/05/4.png\" alt=\"\" width=\"1280\" height=\"620\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: webnots.com</span></p>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>How do you utilize the perks of Google Search Console?</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have finished setting up your Search Console, it’s time to understand how you can put it to best use to improve different elements of your website and increase its value in search results.</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at the filters one by one.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Search</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">Web, image and video are the three search types. You can select any one of the filters depending on the source you receive your maximum traffic from. You can also compare two different types of traffic by clicking the “Compare” tab and selecting the two categories you want a comparison of.</span>\n\n<img class=\"size-full wp-image-8217 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/5-1.png\" alt=\"\" width=\"549\" height=\"390\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: botify.com</span></p>\n\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Date Range</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">The Search Console provides you with 16 months of information and data. You can select from a vast range of pre-set time periods or customize your own time period. Select either and click on “Apply”. Just like the Search type, you can compare two date ranges using the “Compare” tab.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Additional elements</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">By clicking on the “New” tab, you can add up to five different filters, namely</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Country</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Query</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Device</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Appearance</span></li>\n</ul>\n<img class=\"size-full wp-image-8218 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/6.png\" alt=\"\" width=\"1126\" height=\"577\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: searchenginewatch.com</span></p>\n<span style=\"font-weight: 400;\">Trying different combinations of filters so that you can gain the maximum output from the searches.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Parts of Google Search Console</b><span style=\"font-weight: 400;\"> </span></span></h3>\n<ul>\n 	<li>\n<h3><b><span style=\"color: #00ccff;\">Search Appearance:</span> </b></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It helps you to visualize your site’s appearance in the search results. Rich and relevant snippets, various frameworks such as Accelerated Mobile Pages and HTML corrections can aid in making your website look unique in search results. Its constituents are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Structured Data: </b></span><span style=\"font-weight: 400;\">It is in the form of rich snippets and marks your content to pop up on search results by better indexing.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Rich Cards:</b></span><span style=\"font-weight: 400;\"> Although they are similar to Structured Data in functioning, they are visually more enticing. This can aid in increasing traffic to your website and help in conversions. Google provides you with a tool to test live data.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Data Highlighter:</b></span><span style=\"font-weight: 400;\"> It acts as a brilliant substitute for Structured Data as you do not require a developer to write code snippets in your HTML coding.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>HTML Improvements:</b></span><span style=\"font-weight: 400;\"> It reports any problems, such as duplicate meta descriptions, missing title tags, found by the Search bots whilst indexing your site. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Sitelinks:</b></span><span style=\"font-weight: 400;\"> By adding relevant content on your website, Google will add sitelinks below your URL and once it receives admirable traffic, Google will automatically display your categories as sitelinks.</span></li>\n 	<li style=\"font-weight: 400;\"><b><span style=\"color: #00ccff;\"><a href=\"https://vividreal.com/accelerated-mobile-pages-amp/\">Accelerated Mobile Pages (AMP)</a>:</span> </b><span style=\"font-weight: 400;\">This allows developers to build fast-loading HTML and JS pages. The aim is to make web pages adapt quickly on the mobile interface.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Search Traffic:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This section consists of</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Search Analytics Report:</b></span><span style=\"font-weight: 400;\"> It displays your site’s total CTR, total Impressions, total Clicks and Position using different filters and comparative analysis.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Links to your Site:</b></span><span style=\"font-weight: 400;\"> It reports the sites that link to your URLs and the keywords used by most of the backlinks. You can increase the number of backlinks by increasing engagement on sites that link to you.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Internal Links:</b></span><span style=\"font-weight: 400;\"> It displays the number of internal links pointing to a page on your website. Use these to direct the links to content-filled pages on your website, rather than the “About” page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Manual Actions: </b></span><span style=\"font-weight: 400;\">It provides information on any Google penalties given to your site. After fixing the error, make sure you file a review request to bring your site ranking back in the SERPs.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>International Targeting:</b></span><span style=\"font-weight: 400;\"> It is only applicable if your website caters to a public domain outside your main geographical location.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Mobile Usability:</b></span><span style=\"font-weight: 400;\"> It displays the problems and issues which act as a hindrance to delivering a positive web experience on the mobile interface. To increase your traffic, you need to optimize your site well for mobile use.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Google Index:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This part describes the functioning of Google to crawl and index your website. Its sub-parts are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Index Status:</b></span><span style=\"font-weight: 400;\"> It states the URLs which Google has indexed, blocked indexes and any removed URLs.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Content Keywords:</b></span><span style=\"font-weight: 400;\"> It gives a report on the keywords mentioned in your content and their relevance in the search results. You can optimize your content by well-ranking keywords in the title, headers, alt tags, page SEO etc.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Blocked Resources:</b></span><span style=\"font-weight: 400;\"> It gives information of where your blocked resources such as CSS, JQuery, image files are hosted. This acts as an obstacle to Google’s effective indexing of your pages and hampers your search engine rankings.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Remove URLs:</b></span><span style=\"font-weight: 400;\"> It tells Google about the URLs which contain sensitive data and thus, prevents it from indexing those URLs. Also, you can remove URLs which do not add any value to your website.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Crawl:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This part gives a report on Google bot’s website crawl rate, reported errors, sitemap, URL parameters etc.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Crawl Errors:</b></span><span style=\"font-weight: 400;\"> It shows server errors, soft 404 errors, URLs redirecting users to irrelevant pages, the last date Google bot crawled your website.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Crawl Stats:</b></span><span style=\"font-weight: 400;\"> It gives the daily report of the bot’s activities on your website. It also shows the “heavy and light” dimensions of your pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Fetch as Google:</b></span><span style=\"font-weight: 400;\"> It allows you to test the process which Google undertakes to fetch your URL and renders it. Google can show statuses such as complete, partial, redirected, not found, not authorized etc. In this case, fix the issue and resubmit the pages for indexation.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Robots.txt Tester:</b></span><span style=\"font-weight: 400;\"> It directs the search engines towards the pages they should “crawl” and informs about those which they are barred from doing. Additionally, it allows you to test pages for any blocking.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Sitemaps:</b></span><span style=\"font-weight: 400;\"> It helps various search engines to efficiently crawl and index your website’s URLs, by auto-tuning your sitemaps.xml file.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>URL Parameters:</b></span><span style=\"font-weight: 400;\"> This section should be handled by your developer if you do not know the essentials of coding. This particular part allows you to impart specifications to Google on how to handle your URLs.</span></li>\n</ul>\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Security Issues:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">If your website has been hacked or vulnerable to the same, flagged for phishing or prone to any online malfunctioning, this section informs you about it immediately and keeps you updated regarding the status.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Other Resources:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It is a vast collection of Google’s tools and testers which aid in better functioning of your website. A few of them are:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structured Data Markup Helper</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email Markup Tester</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google My Business</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PageSpeed Insights</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>What is the Search Console used for?</b></span></h3>\n<span style=\"font-weight: 400;\">Here are a few all-essential functions of Google Search Console.</span>\n\n<span style=\"color: #00ccff;\"><b>(a) To identify and evaluate your maximum-traffic pages</b></span>\n\n<span style=\"font-weight: 400;\">You can witness the progress in the above by clicking on Performance&gt;Page&gt;change the date range to “last 12 months” (you can adjust it)&gt;select “total clicks”.</span>\n\n<span style=\"font-weight: 400;\">This will display the graph showcasing the number of clicks on your website’s link in the search results.</span>\n\n<span style=\"color: #00ccff;\"><b>(b) Calculate the average CTR</b></span>\n\n<span style=\"font-weight: 400;\">To calculate the average CTR, navigate to the “Performance” tab, choose the “date” and adjust the time period. Simultaneously, analyze two date ranges by using the “Comparison” filter.  Your site\'s average CTR will be displayed on the screen.</span>\n\n<span style=\"font-weight: 400;\">Similarly, you can see the statistics of “Total Impressions” and “Average Position”.</span>\n\n<span style=\"color: #00ccff;\"><b>(c) Keep monitoring your CTR and impressions</b></span>\n\n<span style=\"font-weight: 400;\">It’s crucial to keep an eye on your CTR. If your impressions have seen a rise but your CTR has dropped. It means that you are only ranking for keywords. And if your CTR has increased but impressions have dropped, you have lost out on keywords. </span>\n\n<span style=\"font-weight: 400;\">Thus,creating relevant content and consistent optimization of your pages will aid in the increase of both CTR as well as impressions.</span>\n\n<span style=\"color: #00ccff;\"><b>(d) To identify your highest and lowest ranking pages</b></span>\n\n<span style=\"font-weight: 400;\">To identify the above, navigate to the “Performance” tab, choose the “Page” option, change the date range to “Last 28 days” as you will get a concise report, select “Average Position”, and navigate to the small upward arrow to sort from smallest to highest .</span>\n\n<span style=\"font-weight: 400;\">Repeat the same procedure up to selecting “Average Position”. Then, select the downward arrow to sort from highest to lowest. </span>\n\n<span style=\"font-weight: 400;\">This will display the highest-ranking pages and lowest-ranking pages on your website, respectively. Additionally, it will also provide the average position. </span>\n\n<span style=\"font-weight: 400;\">You have to keep in mind that the success of your website does not solely depend on one high-ranking page or one low-ranking one. If your site is efficiently optimized and kept updated, you will see a consistent improvement in its performance and results.</span>\n\n<img class=\"size-full wp-image-8219 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/7.png\" alt=\"\" width=\"1302\" height=\"818\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: kinsta.com</span></p>\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>(e) To compare your site’s performance on various interfaces</b></span>\n\n<span style=\"font-weight: 400;\">In order to analyze the performance, select the “Devices” option under the “Performance” section. Select the options “Total Clicks”, “Total Impressions”, “Average CTR” and “Average positions.</span>\n\n<span style=\"font-weight: 400;\">This will display your website’s performance across different interfaces.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Conclusion</b></span></h3>\n<span style=\"font-weight: 400;\">If you are looking to reap the maximum benefits out of your website, utilizing Google Search Console is the best option to move forward with. It helps you to keep your website updated, troubleshoot errors and maximize the optimization of your website.</span>\n\n<span style=\"font-weight: 400;\">To increase your website’s visibility in search results, traffic and site ranking, the Search Console is your go-to tool. So, here you go. By following this guide, you will be able to efficiently use Google Search Console.</span>\n\n<span style=\"font-weight: 400;\">Have a go at it!</span>\n\n<span style=\"font-weight: 400;\">If doing all these sounds complicated, you can reach out to us. </span><span style=\"font-weight: 400;\">Feel free to <a href=\"https://vividreal.com/digital-marketing/\">connect with our team of Digital Marketing experts</a> for any professional assistance. </span>\n\n&nbsp;', 'The Complete Guide to Using Google Search Console', '', 'publish', 'closed', 'open', '', 'the-complete-guide-to-using-google-search-console', '', '', '2020-06-02 16:00:46', '2020-06-02 10:30:46', '', 0, 'https://vividreal.com/?p=8191', 0, 'post', '', 0),
(8193, 7, '2020-05-21 10:09:21', '2020-05-21 04:39:21', '<span style=\"font-weight: 500;\">If you are a business owner,  you will be always behind diverse ideas to add to your marketing strategies. Content has always been a vital part of any marketing strategy. As technology advanced, the different forms of content expanded. Content marketing isn’t limited to blogging, it means creating more materials so that you can engage with </span><span style=\"font-weight: 500;\">your potential customers wherever they may be.</span>\n\n<span style=\"font-weight: 500;\">Podcasts are one of the oldest forms of content. Though its scope saw a dip in the past, this condition has been changing for the good recently.</span>\n\n<span style=\"font-weight: 500;\">It is an effective form of content and it certainly has followers for the same reason. It is one of the reasons why platforms like iTunes and Spotify are thriving with podcasts. People enjoy podcasts because of their flexibility in location as they can listen to it anywhere, anytime in a car or a train, or even while jogging, and so on. </span>\n\n<span style=\"font-weight: 500;\">Companies who wish to gain loyal followers can build it gradually through a podcast series. You can use marketing podcasts and podcast ads. </span>\n\n<span style=\"font-weight: 500;\">You can advertise your product/brand, educate people about the uses of your product, &amp; influence people to make a purchase through podcasts. If you think you require any professional assistance for <a href=\"https://vividreal.com/content-solutions/\">creating engaging content, we are happy to help you! </a></span>\n\n<span style=\"font-weight: 500;\">Here are a few great reasons why you should be including podcasts in your digital marketing strategy.</span>\n\n<span style=\"color: #00ccff;\"><b>Podcasts are easily accessible</b></span>\n\n<span style=\"font-weight: 500;\">Listening to podcasts doesn’t demand much of a person’s time. People can be doing anything from cleaning their homes to working with discipline at their office. It doesn’t require a person to stop what he/she is doing to listen to a podcast. It is something that can be done while a person is already doing a job. </span>\n\n<span style=\"font-weight: 500;\">People listen to podcasts because they are an easy-to-consume type of content. And that is the reason why they use platforms offering content. This is where companies can come in and do a bit of business (not directly, but indirectly). You can simply provide your message and make people aware of your business through the podcast or podcast ads. </span>\n\n<span style=\"font-weight: 500;\">Also, platforms like iTunes automatically download the latest episodes for its listeners. Now, this ensures your content reaches your audience again without you even struggling to target (like advertising in the social media platforms).</span>\n\n<span style=\"color: #00ccff;\"><b>Making a podcast doesn’t demand too much from you</b></span>\n\n<span style=\"font-weight: 500;\">However small your business/brand maybe, you can always count on podcasts for promoting your product. Podcasts can be created anywhere from a studio, offices, home, garages, or even streets. You can decide where you would do it depending on your marketing budget or more importantly based on your convenience!</span>\n\n<span style=\"font-weight: 500;\">Anyone to everyone who has a business can do podcasting since its software is so cheaply available. And not just that, you don’t always need a full-proof script before you start a podcast. People appreciate podcasts that sound more conversational rather than a serious or rigid one, people enjoy the bloopers while the host narrates. </span>\n\n<span style=\"color: #00ccff;\"><b>They’re powerful and engaging </b></span>\n\n<span style=\"font-weight: 500;\">It is much easier to make a person buy a product if his/her favorite podcast host endorses it. People love and believe their host because of the relationship they have established over time through each podcast. </span>\n\n<span style=\"font-weight: 500;\">There are different types of podcast ad categories, namely pre-roll, mid-roll, outro, and native ad. </span><span style=\"font-weight: 500;\">Pre-roll ads come before the podcast episode, Mid-roll ads occur in the middle, outro ads at the end. While outro ads are the best approach because the same host promotes your ad based on the script you provide them. This bridges the awkward gap between the podcast and the ad since the same person is still speaking.</span>\n\n<span style=\"color: #00ccff;\"><b>Brand Awareness</b></span>\n\n<span style=\"font-weight: 500;\">Any marketing activity can progress only if your <a href=\"https://vividreal.com/branding-solutions/\">brand awareness initiatives</a> are done right. Podcasts can tremendously help you in this step. You can give information about your brand and reach to the public through this. For example, if a winemaking company can use podcasts to </span><span style=\"font-weight: 500;\">discuss their flavors, food pairings, at-home winemaking, local agriculture, etc.</span>\n\n<span style=\"font-weight: 500;\">Even though you cover all the social media platforms, you still might be missing out on some of your potential customers. There are people who don’t use social media, and these people might be using podcasts. This is an opportunity to ensure that you reach such customers of yours.</span>\n\n<span style=\"color: #00ccff;\"><b>Reach Right Audience</b></span>\n\n<span style=\"font-weight: 500;\">One of the biggest challenges of social media ads is to target the right audience. Thankfully, podcasts don’t have to deal with such a problem. Podcasts are usually organized based on specific categories and thus it is easier for a person to find products that sync with their needs, thoughts, or interests.</span>\n\n<span style=\"font-weight: 500;\">Reaching your right audience is much easier since you can target them based on their </span><span style=\"font-weight: 500;\">interest in learning more about or discussing product categories that you offer. You can advertise for your product targeting this audience. </span>\n\n<span style=\"font-weight: 500;\">Remember, you can offer them your product only if they are actually inclined to the kind of product you sell. You won’t be able to sell if they are not interested to buy it.</span>\n\n<span style=\"color: #00ccff;\"><b>Gain Trust &amp; Loyalty</b></span>\n\n<span style=\"font-weight: 500;\">Trust and loyalty towards your brand almost does all the job for you. It is easier to make people buy from you once you have their trust and loyalty. They don’t need to think twice or check upon other brands if they need a product that you offer. </span>\n\n<span style=\"font-weight: 500;\">Coming to podcasts, podcasts generally tend to bring in a more personal and intimate element compared to a reading or visual material. The voice modulation in podcasts can easily influence people’s minds. For example, if someone excitedly tells about a product/service and its benefits, it would grab your attention instantly.</span>\n\n<span style=\"font-weight: 500;\">A podcast series usually works when its audience anticipates its next part to release. Since each part instils a sense of encouragement to come back for the next one, it builds loyalty.</span>\n\n<span style=\"color: #00ccff;\"><b>Complements your other marketing initiatives</b></span>\n\n<span style=\"font-weight: 500;\">You certainly would be marketing on various social platforms for your business. You can use Podcasts as a medium to promote the content put on other social platforms. When listeners get to know about your product, </span><span style=\"font-weight: 500;\">they can be directed to your website for more information</span><span style=\"font-weight: 500;\">, thereby </span><span style=\"font-weight: 500;\">increasing your website traffic.</span><span style=\"font-weight: 500;\"> You may quote the posts that you shared recently on your blog, or drive them to your various social media platforms where they can ask questions directly to your team. You can build your email list as well with the help of podcasts. </span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Podcasts don’t demand much from a listener since passive listening is enough from the audience’s part. It offers convenience, promptness, and easy accessibility to its listeners making it an effective digital marketing strategy.</span>\n\n<span style=\"font-weight: 500;\">If you’re doing a podcast advertisement, you need to find </span><span style=\"font-weight: 500;\">podcasts that share a commonality with your product or service so that your ad has the most impact. </span><span style=\"font-weight: 500;\">Understand the different variations of ad formats (pre-roll, mid-roll, outro, and native ad), and decide what suits your brand, product, or business. </span>\n\n<span style=\"font-weight: 500;\">Most people access content through their mobile phones, and podcasts are one of the best formats of providing content </span><span style=\"font-weight: 500;\">for mobile audiences since it\'s convenient for people to listen to it anywhere. </span>\n\n<span style=\"font-weight: 500;\">Pay attention to the show’s listener demographics, the purpose, and theme of the show along with the topic of the episode before you start podcasting.</span>\n\n<span style=\"font-weight: 500;\">It is important to understand that different listeners perceive the content/information in different ways. And it is in your part to create content that is comfortable for all your audience.</span>\n\n<span style=\"font-weight: 500;\">All it requires is to put a little bit of effort and time to create engaging podcast content appealing to your audience. If you haven’t included podcasts in your digital marketing initiatives yet, do not worry, it’s still not too late to try them out!</span>\n\nIf you need assistance from a professional, do not worry, we\'ve got you covered. <a href=\"https://vividreal.com/digital-marketing/\">Connect with our expert team and boost your digital marketing initiatives.</a>', 'Why Should You Make Podcasts a Part Of Your Digital Marketing Strategy?', '', 'publish', 'closed', 'open', '', 'why-should-you-make-podcasts-a-part-of-your-digital-marketing-strategy', '', '', '2020-05-21 10:09:21', '2020-05-21 04:39:21', '', 0, 'https://vividreal.com/?p=8193', 0, 'post', '', 0),
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INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(8224, 7, '2020-07-06 10:00:03', '2020-07-06 04:30:03', '<span style=\"font-weight: 400;\">Millennials want their family, friends, colleagues, bosses to be updated with their day-to-day activities - be it personal or professional. So do marketers and influencers.</span>\n\n<span style=\"font-weight: 400;\">One of the best social media platforms to do this is Instagram. This is a versatile platform to promote your brand, products, and services, aiding in the increase of your conversion rate.</span>\n\n<span style=\"font-weight: 400;\">What if you want your posts to take another form? A form that will occupy minimal space and have the maximum impact on your audience? It looks like your wishes have been granted. But in what form, you may ask?</span>\n\n<span style=\"font-weight: 400;\">Instagram Stories.</span>\n\n<span style=\"font-weight: 400;\">It is a wonderland for marketers and influencers as you get everything you want to promote your brand on a single platform with a multitude of engaging creative elements. </span>\n\n<a href=\"https://vividreal.com/social-media-marketing/\">If you need help managing your social media accounts, talk to our Social Media Marketing experts today.</a>\n\n<span style=\"font-weight: 400;\">Now when you see big  brands and influencers out there killing it on Instagram, the big question mark in your head must point towards </span>\n\n<span style=\"font-weight: 400;\">“Why and how do they do it?”</span>\n\n<span style=\"color: #00ccff;\"><b>The “How” and “Why” answered</b></span>\n\n<span style=\"font-weight: 400;\">Here’s the “Why”.</span>\n\n<span style=\"font-weight: 400;\">Why do influencers and marketers want to utilize the features of Instagram Stories? Instagram’s potential advertising reach is 849 million users. 200 million Instagram users explore at least one business profile every day. One-third of the most viewed stories are from various businesses. These are concrete stats. Mind-boggling, aren’t they?</span>\n\n<span style=\"font-weight: 400;\">It should not come as a surprise that many of the e-commerce businesses take the aid of Instagram to promote themselves as well as their products and services.</span>\n\n<span style=\"font-weight: 400;\">Instagram Stories allow you to connect with your potential customers on a personal level. You can interact with them by having a live session, a Q&amp;A session, taking polls, including photos and videos and many more. This kind of interaction feels more human, genuine and less professional (in a good way).</span>\n\n<span style=\"color: #00ccff;\"><b>The “How” explored</b></span>\n\n<span style=\"font-weight: 400;\">How do brands and influencers use Instagram Stories?</span>\n\n<span style=\"font-weight: 400;\">Just knowing how to use Instagram Stories is of no use until and unless you are able to attract customers, actively engage with them and redirect them to your website. You have to know what to include, the creative elements to actively interact with your customers and how to promote your brand using the same.</span>\n\n<span style=\"font-weight: 400;\">So, what steps do brands and influencers take?</span>\n\n<span style=\"color: #00ccff;\"><b>1. Take the aid of Instagram influencers (this applies to brands only)</b></span>\n\n<span style=\"font-weight: 400;\">Brands build positive relationships with influencers to promote their brand and products. An important note to keep in mind is that your influencers should be authentic and creative, be it <a href=\"https://vividreal.com/5-ways-micro-influencers-can-up-your-marketing-game/\">micro-influencers</a> or ones with popularity and broader reach. Before roping them in, make sure you look at their:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram engagement</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality of their followers</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality of their posts’ content</span></li>\n</ul>\n<span style=\"font-weight: 400;\">You can either</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hire and pay them to promote your brand.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your products for free so that they promote it on their pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide discount codes so that their followers can utilize it.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use digital tactics like providing custom URLs.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Since you roped them in to increase your ROI, analyze the fluctuations in your sales, the incoming website traffic and conversion rates.</span>\n\n<b><span style=\"color: #00ccff;\">2. Include creative and interactive elements</span></b>\n\n<span style=\"font-weight: 400;\">To actively interact and gain a response from the viewers, brands incorporate elements like</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quizzes regarding products and their features, Question Stickers and Polls aid in eliciting a response from the viewers. They help in understanding the thoughts of your viewers regarding your brand or business.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Q &amp; A session gives a deeper insight into your products and services.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Music, which makes your viewers retain their interest in viewing your present story and its successors.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative GIFs that represent aspects of a particular product. Instagram has built-in GIFs but if you want to add a personal touch, GIFs can be custom-made using other tools. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appropriate emojis to heighten the emotive senses of the viewers.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtags and location to make it more informative.</span></li>\n</ul>\n<img class=\"size-full wp-image-8226 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/1-1.png\" alt=\"\" width=\"336\" height=\"548\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Clinique (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Here, Clinique has incorporated the Q &amp; A element to elicit responses from viewers, included a person’s face in the background and given the solution by using the “Swipe Up” feature.</span>\n\n<img class=\"size-full wp-image-8227 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/2-1.png\" alt=\"\" width=\"333\" height=\"547\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Maybelline New York (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Maybelline has announced a live Makeup Tutorial with their own makeup experts, included a Countdown Timer and mentioned the specifics. They have kept the layout neat and highlighted the main specifics. </span>\n\n<span style=\"color: #00ccff;\"><b>3. Utilize paid apps to enhance your photos</b></span>\n\n<span style=\"font-weight: 400;\">Although Instagram has Boomerang as an app, there are many more like</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hype Type - this app animates typography.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">InShot - it is a video and photo editing app.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adobe Spark - it is a design app.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">These apps have custom features for your stories, ranging from attractive fonts to creative overlays. Using these can make your stories stand out from those of your competitors, aiding in increased engagement.</span>\n\n<span style=\"color: #00ccff;\"><b>4. Direct your viewers to your Stories</b></span>\n\n<span style=\"font-weight: 400;\">Yes, it’s a fact that Instagram Stories are gathering a fan-base. But, there are high chances that many viewers will not open your Story Feed since yours might be somewhere in the middle of the Feed line up. </span>\n\n<span style=\"font-weight: 400;\">What do you do in this situation?</span>\n\n<span style=\"font-weight: 400;\">Point your viewers to your Stories via your page or posts. Simply add a line in your post’s content asking everyone to check out the latest updates, offers etc on your Stories.</span>\n\n<img class=\"size-full wp-image-8228 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/3-1-1.png\" alt=\"\" width=\"829\" height=\"583\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Clinique (Instagram)</span></p>\n<span style=\"font-weight: 400;\">If anyone has missed out on the opportunity to view the favourite routines by Clinique in their Stories, Clinique gives it to them by directing the viewers to their Stories feed.</span>\n\n<span style=\"font-weight: 400;\">By using the “Highlight” feature, you can also display Stories that you do not want to be temporary, on your profile page. Your viewers can access it on your page anytime they want to.</span>\n\n<span style=\"color: #00ccff;\"><b>5. Use striking visual and textual content</b></span>\n\n<span style=\"font-weight: 400;\">More than long texts, people are attracted to appealing visual content. Since you only have a limited amount of time to engage your viewer in your Stories, you have to ensure that you make them compelling.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use bright colours in your fonts, against a light background. This will make the content pop.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put a photo of a person to establish an emotional and human connection.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include unique, short-length and relevant content.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use fonts which are easier to read and comprehend. Also, make sure you highlight the main points using different fonts and colours than the rest of the content.</span></li>\n</ul>\n<img class=\"size-full wp-image-8229 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/4-1.png\" alt=\"\" width=\"343\" height=\"615\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Clinique (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Clinique is promoting their range of foundation products by asking their own employees to test the products, introducing them to the viewers by including their name and picture. It establishes a human connection. This is a brilliant move on their part.</span>\n\n<span style=\"font-weight: 400;\">Your points and messages should be easily and clearly conveyed to the audience. Make this process as easy and efficient as possible for the viewer.</span>\n\n<span style=\"color: #00ccff;\"><b>6. Display an Ad</b></span>\n\n<span style=\"font-weight: 400;\">Using Instagram’s highly targeted ad platform via Stories to your advantage is a tactful strategy which should be adopted by all businesses and brands. It allows brands to use 10 photos or videos with a full-screen format. </span>\n\n<span style=\"font-weight: 400;\">There are certain Instagram ad specifications to look after, in case you want to use a Story-based ad.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use minimal overlay text on images and videos.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Full-screen size of your photos (1200 x 628 pixels is recommended) with high resolution.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As most Story ads are viewed without audio, ensure you are not relying only on audio to convey your message.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have more than 10,000 followers on Instagram, you can use the “Swipe-up” feature, which will directly take your viewers to your website.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Story ads can work wonders for your brand’s success. Knowing your target audience and viewership, plus adhering to the correct specifications is half the game. The rest depends on your level of execution of these elements.</span>\n\n<span style=\"color: #00ccff;\"><b>7. Make special announcements and host contests</b></span>\n\n<span style=\"font-weight: 400;\">Suspense has always been an integral part of a person’s psychology to evoke their intrigue. </span>\n\n<span style=\"font-weight: 400;\">Instagram users thrive on this, and you can use it to your advantage. Use content which gives a sneak-peek into that special announcement. Emojis, GIFs, labels act as the perfect tool to aid in making these announcements seem more suspense-filled.</span>\n\n<img class=\"size-full wp-image-8230 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/5-1-2.png\" alt=\"\" width=\"345\" height=\"562\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Maybelline New York (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Maybelline is asking viewers to send in their entries in a contest organized by them. They have provided an incentive as well, along with the specifics. This ensures that their handle gets retagged in every single one of the entries, broadening their engagement reach with followers of the viewers.</span>\n\n<span style=\"font-weight: 400;\">Contests are a great way of engaging with the viewers. Right from announcing the contest to the countdown to the opening (yes, there’s a Countdown feature included) and finally announcing the winners, Stories are perfect to keep the viewer actively engaged.</span>\n\n<span style=\"color: #00ccff;\"><b>8. Provide limited-time offers, deals and promos</b></span>\n\n<span style=\"font-weight: 400;\">Using Stories as a platform to showcase offers and deals on products, items on sale and advertising promos is a fool-proof method to engage viewers. They would not want to miss out on a golden opportunity to buy your products on sale. </span>\n\n<img class=\"size-full wp-image-8231 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/6-1-1.png\" alt=\"\" width=\"338\" height=\"550\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Sephora (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Here, Sephora provides discount coupons on different dates to various categories of users, along with the discount code. Beauty enthusiasts would not want to miss out on such an opportunity. Sephora knows their target audience and is tactfully executing the strategy.</span>\n\n<span style=\"font-weight: 400;\">Thus, they will keep themselves updated by viewing your Story feed on a regular basis.</span>\n\n<span style=\"color: #00ccff;\"><b>9. Give access to behind-the-scenes</b></span>\n\n<span style=\"font-weight: 400;\">By giving a sneak-peek into “behind-the-scenes”, you are able to impart a sense of involvement to your viewers. This also lets you inform your customers about most of the steps involved, for example, going live at an event organized by your company.</span>\n\n<img class=\"size-full wp-image-8232 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/7-1.png\" alt=\"\" width=\"338\" height=\"527\" /> <img class=\"size-full wp-image-8233 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/8.png\" alt=\"\" width=\"340\" height=\"604\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: kaybykatrina (Instagram)</span></p>\n<span style=\"font-weight: 400;\">In the above pictures, kaybykatrina is giving the viewers an insight into their production process by sharing photos and videos of the manufacturing unit. This provides transparency and credibility to the brand, which makes the consumers trust the brand and its products.</span>\n\n<span style=\"font-weight: 400;\">You do not have to dedicate separate space on your Post Feed to these aspects. Instagram Stories act as an efficient platform to engage with your viewers on this basis.</span>\n\n<span style=\"color: #00ccff;\"><b>10. Share and tag User-Generated Content</b></span>\n\n<span style=\"font-weight: 400;\">You certainly do not want to waste the opportunity to re-post those photos and videos in which your followers have tagged your brand. Sharing these shows the popularity of your brand and its products, encouraging others to try your products and avail the benefits of your services.</span>\n\n<span style=\"font-weight: 400;\">Additionally, you should tag these followers in your shared photos. They should know that you appreciate their efforts.</span>\n\n<span style=\"color: #00ccff;\"><b>11. Give step-by-step tutorials</b></span>\n\n<span style=\"font-weight: 400;\">Since Instagram Stories follow a sequential format, you can easily give a step-by-step tutorial. It can include anything from cooking recipes to using features on a phone.</span>\n\n<span style=\"font-weight: 400;\">They are quite informative and educational in nature and piques the interest of your viewers.</span>\n\n<img class=\"alignnone wp-image-8234\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/9.png\" alt=\"\" width=\"284\" height=\"471\" /><img class=\"alignnone wp-image-8235\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/10.png\" alt=\"\" width=\"283\" height=\"470\" />\n\n<img class=\"alignnone wp-image-8236\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/11.png\" alt=\"\" width=\"278\" height=\"423\" /> <img class=\"alignnone wp-image-8237\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/12.png\" alt=\"\" width=\"275\" height=\"420\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: Clinique (Instagram)</span></p>\n<span style=\"font-weight: 400;\">Clinique provides a step-by-step tutorial of using one of their products, along with giving a few Pro Tips. The layout is not clustered, gives the right amount of information and is appealing.</span>\n\n<span style=\"color: #00ccff;\"><b>Useful, ain’t it?</b></span>\n\n<span style=\"font-weight: 400;\">Instagram has proved to be one of the best when it comes to social media marketing. The scope of engagement with your current customers as well as potential customers increases ten-fold. The reason is very simple.</span>\n\n<span style=\"font-weight: 400;\">Almost everyone uses Instagram nowadays. There’s no denying that.</span>\n\n<span style=\"font-weight: 400;\">Using a format like Instagram Stories will definitely help you to gain a larger viewership and in turn, get increased traffic and sales on your website. Moreover, they are absolutely fun to work on. </span>\n\n<span style=\"font-weight: 400;\">Don’t let the opportunity of utilizing this amazing feature go down the drain. Use it right away and see the magic unfold.</span>\n\nAnd if you come across any problems, <a href=\"https://vividreal.com/social-media-marketing/\">our team of Social Media Marketing geniuses</a> will be glad to resolve them for you.\n\n&nbsp;', 'Instagram Stories: How Brands and Influencers are Using it (And You Can Too)', '', 'publish', 'closed', 'open', '', 'instagram-stories-how-brands-and-influencers-are-using-it-and-you-can-too', '', '', '2020-07-06 10:00:03', '2020-07-06 04:30:03', '', 0, 'https://vividreal.com/?p=8224', 0, 'post', '', 0),
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(8330, 7, '2020-05-13 11:28:23', '2020-05-13 05:58:23', 'If you own or manage an e-commerce website, you obviously must have had times when a product has gone out of stock. This can prove to be a tricky situation. You don\'t want to lose customers, and you don\'t want to lose your hard-earned organic ranking either. What do you do? What\'s the best way to deal with out of stock product pages?\n\nOne of the problems with an out of stock page is dealing with customer frustration. People will go through all the effort of searching for a product, landing on your page, to ultimately find out that the product is out of stock. This will definitely affect your revenue.\n\nAnother major problem is losing hard-earned organic ranking on search engine result pages. Some choose to turn their out of stock product pages into 404 pages, some redirect them which also ends up confusing and annoying potential customers. From an SEO standpoint, it\'s essential that these pages continue to rank.\n\nSo what\'s the best way to go about this? How does one manage out of stock product pages? Let\'s find out.\n\nOh and just a friendly reminder, if any of this goes over your head, we\'ve got an <a href=\"https://vividreal.com/web-development/\">expert team of web developers</a> who\'d love to help out.\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>What should you do to out of stock product pages?</b></span></h3>\nWhat you do with your out of stock product pages depend on a few things. Are you getting a lot of traffic on those pages? If yes, it would be a great idea if you could simply display that you’re out of stock, and show a few other similar products. Many major e-commerce websites do this. Take it a step further and add a “email me when product is back in stock” button.\n\nThe users are going to be disappointed that the item is out of stock anyway. So your best bet is to show them similar products that they might be interested in. This makes them more likely to continue shopping.\n\nYou may consider deleting the page. But this is not a good idea. If you have any backlinks on that page, doing this will seriously affect your SEO. It also goes without saying that, you shouldn\'t remove a product entirely just because it is out of stock. This can confuse customers. People who might have saved items in their cart will find items missing. This might make them think that the product isn\'t available on your website and they might look elsewhere.\n\nHere are some common ways we\'ve seen companies deal with out of stock pages.\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Creating a 404 page</b></span>\n\nDo not turn these pages to 404 pages. Your products will eventually be back in stock and people will have to find your pages again. Doing this will cause your page on the SERP to be out of sync with the actual status of the page. What I mean is, by the time the products are back in stock, and you rank back to the first page, quite some time would have passed. What happens if within that time, you go out of stock again? This is a very bad move.\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>Permanent and temporary redirection (301 and 302 )</b></span>\n\nThis has also the same problem mentioned above. But this is a viable option when you have a certain product which is out of stock, but want to redirect users to another similar product. Don’t forget to add a message stating that the original product is out of stock and that users have been redirected. But this can also feel deceptive to the customers.\n\n&nbsp;\n\n<span style=\"color: #00ccff;\"><b>ItemAvailability Schema</b></span>\n\nUse the [availability] property in product-offer schemas to display availability information on your organic search result. This tells users on the SERP itself that the product is in stock, or out of stock. Again, the downside to this is that Google takes time to crawl your page and update this on the SERP.\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>The best way to manage out of stock product pages?</b></span></h3>\nSo what is the best way to manage out of stock product pages?\n\nWell, for starters, placing a <b>Notify Me</b> button is a great idea. We\'ve seen this on websites like Flipkart and Amazon. The user gives you their email id and you can send them a mail when the product is back. This helps you bring back potential customers and helps you get more sales.\n\nSome websites even tell you if the item is available in a physical store near the user\'s location. They can pick it up from there whenever they want to. While this may seem inconvenient, it\'s a lot better than a 404 or a redirect. Customers can purchase it online, and then pick it up from the nearest physical store.\n\nLike we\'ve already mentioned before, you can also suggest alternative products that the user might be interested in at the bottom of the page.\n\nThe first question a customer will have about an out of stock product, is when it will be back. Display the time of estimated availability if possible.\n\nDon’t keep your customers in the dark. You should explain why the item is in stock. Is it only available during certain months? Is the item in high demand? Has production been discontinued?\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>What about people browsing on your website?</b></span></h3>\nSo far we’ve talked mostly about people who find your pages from a search engine result page. What about the ones who are on your site. What should you do when someone searches for an out of stock product on your site?\n\nThere are a few things you could do to make the user experience better. You can display out of stock messages on your website\'s search results. This will save people from clicking on items and then finding out on the next page that it is actually out of stock.\n\nSome websites have a convenient option of filtering results by availability. This, when selected, prevents out of stock items from showing up on the search results. Even if you don’t add a filter, you may want to put the out of stock products at the very bottom of the search result page.\n\nSo there you have it. These are some ways you can manage out of stock product pages on your website. Are you aware of any other ways you can manage these pages? Drop them down in the comments below.\n\nOh and as always, <a href=\"https://vividreal.com/web-development/\">we’re here for you</a> if you ever need any help with your website! That’s all for now, cheers!', 'How to Handle Temporarily Out of Stock Product Pages', '', 'publish', 'closed', 'open', '', 'how-to-handle-temporarily-out-of-stock-product-pages', '', '', '2020-05-13 11:28:23', '2020-05-13 05:58:23', '', 0, 'https://vividreal.com/?p=8330', 0, 'post', '', 0),
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(8347, 7, '2020-05-18 18:36:53', '2020-05-18 13:06:53', '<span style=\"font-weight: 400;\">Flipkart has emerged as one of the leading online establishments when it comes to the e-commerce industry. </span>\n\n<span style=\"font-weight: 400;\">As a seller, you want to make your products available for online purchase. We all wish it to be as easy as creating an account and starting the sales of your products online. But, it is not.</span>\n\n<span style=\"font-weight: 400;\">It involves essential steps which have to be followed in order for you to create a catalog for your products. Listing refers to the input of the required information and product-related images so that the customer is able to make an informed decision.</span>\n\n<span style=\"font-weight: 400;\">If you need professional help with listing your products on an e-commerce store, our </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">team of digital marketing experts</span></a><span style=\"font-weight: 400;\"> can help you out!</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at the steps you need to take to list products on Flipkart.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Where do you start?</b></span></h3>\n<span style=\"font-weight: 400;\">First things first. You will not be able to list your products anywhere without creating an account. Register and sign up as a seller. You need to have the following handy.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Goods and Services Tax Identification Number (GSTIN). If you are a marketer who wants to sell only books, this detail is exempted.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bank account details.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products you want to list and sell.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Fill in the required details and log into your account.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>What are the steps involved in listing products?</b></span></h3>\n<span style=\"font-weight: 400;\">There is a certain procedure which has to be followed in order to create a list of products and develop a catalog that you want to sell on Flipkart. There are two types of listing:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Single Listing.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bulk Listing. </span></li>\n</ul>\n<span style=\"font-weight: 400;\">Let’s take the case of Single Listing first.</span>\n<h3><span style=\"color: #00ccff;\"><b>Number 1: Select your vertical category</b></span></h3>\n<span style=\"font-weight: 400;\">Since products are categorized on Flipkart, it’s essential to select the correct category. Once you have logged into your account, follow these sub-steps:</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the “Listings” tab on the main homepage.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to My listings&gt; Add New Listings&gt; Add a Single Listing.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the “Select Vertical” option on the left-hand side of the screen.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the category you want to sell a particular product under, in the search box.</span></span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8352 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/1-2.png\" alt=\"\" width=\"812\" height=\"419\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source:  flipkart.com</span></p>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, you can select the category manually from the list given on the screen.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In case you choose a category under which you are not allowed to sell your products, an error message will be displayed on your screen.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate back to “My Listings” and choose the appropriate category.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If the category is not available, apply for category approval by filling out a questionnaire.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Number 2: Select your brand</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have finished selecting a category, the next step is to select a brand.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to the tab “Select brand” on the left-hand side of the screen, below “Select Vertical”. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the brand details.</span></span></span></li>\n</ul>\n&nbsp;\n\n<img class=\"size-full wp-image-8353 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/2-2.png\" alt=\"\" width=\"808\" height=\"391\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: flipkart.com</span></p>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you go to the next page, put in the name of the brand and select the tab “Check Brand”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on “Continue” to proceed further, if the request is approved.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In case it gets denied, select “Apply for Brand Approval”.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To track the status of your approval request, select “Track your Approval” under the tab “My Listings”.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Number 3: Add product information</b></span></h3>\n<span style=\"font-weight: 400;\">After selecting the category and brand of the product, you have to add the specifications and details of the product. By involving this process, the customer is able to make an informed decision whether he wants to purchase the product from you or another seller.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8354 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/3-2-1.png\" alt=\"\" width=\"809\" height=\"386\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: flipkart.com</span></p>\n&nbsp;\n\n<span style=\"font-weight: 400;\"> </span><span style=\"font-weight: 400;\">Thus, you have to ensure that you make your product unique, so that it sells. In order to do that, you have to add</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Product description:</b></span><span style=\"font-weight: 400;\"> Let’s take the example of a grocery item like Peanut Butter. You could add details like cuisine, specialty, ingredients, weight, storage instructions, manufacturer etc.\n</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Images:</b></span><span style=\"font-weight: 400;\"> Add various angled images of your product. Remember, visual images appeal more than text to the customers. It’s essential to add as many clear and visually appealing images as possible.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Flipkart has issued image guidelines for different categories of products.</span>\n\n&nbsp;\n\n<img class=\"size-full wp-image-8355 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/4-2-1.png\" alt=\"\" width=\"974\" height=\"528\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: flipkart.com</span></p>\n<img class=\"size-full wp-image-8356 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/5-1-2.png\" alt=\"\" width=\"970\" height=\"532\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: flipkart.com</span></p>\n<img class=\"size-full wp-image-8357 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/6-2-1.png\" alt=\"\" width=\"977\" height=\"535\" />\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: flipkart.com</span></p>\n&nbsp;\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>Additional Information:</b></span><span style=\"font-weight: 400;\"> You can include information like customer review, bestsellers rank etc.\n</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Now that you know how to compile the single list, let’s take a look at the step-by-step process involved in bulk listing.</span>\n<h3><span style=\"color: #00ccff;\"><b>Number 1: Log into the Seller Portal</b></span></h3>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using your username and password, sign into the Flipkart Seller Portal. </span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the “Listings” tab on the main page.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to My listings&gt; Add New Listings&gt; Add Bulk Listing.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Number 2: Select the category</b></span></h3>\n<span style=\"font-weight: 400;\">You have to select the category under which you are going to sell your products.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on “Select the category” tab.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the category and sub-category that you want to sell your products under.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the “Download Template” option.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Number 3: Incorporate changes to the template</b></span></h3>\n<span style=\"font-weight: 400;\">Once you have downloaded the template, it’s time to make changes to it.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open the Excel template. The Summary Sheet, which is the first sheet, elaborates on the working of the template, according to the category you selected.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the “Index” sheet and select the sub-category of your choosing. Let’s take the example of the category of footwear. You can select the sub-category “Women’s Shoes” and so forth. It will take you to the relevant Excel sheet in the template.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start updating the information, from column G. Enter the SKU ID, brand, style code and size based on admissible values.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By using data from the Index sheet for a particular column, the template provides a link to you. You have to copy and paste this data by clicking on the link in order to avoid making changes later on.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to compulsorily give details for the column heads that are coloured blue. Those highlighted in green are optional but it is always beneficial to provide this information to the buyers.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>Number 4: Addition of image URLs to the template</b></span></h3>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate back to “Add New Listings”, select “Add Bulk Listing” and choose the “Image Uploader” option. Select the category and sub-category for your product.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put in the SKU ID of the product. Navigate to “Choose File” and select the file from the folder in your computer.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After doing that, select “Upload Image”. A URL will be displayed on the screen. Copy the URL.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paste the URL in the corresponding column in the template: </span></li>\n</ul>\n<ol>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Main Image URL.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other Image URL 1.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other Image URL 2.</span></li>\n</ol>\n<h3><span style=\"color: #00ccff;\"><b>Number 5: Submit your catalog for Quality Check</b></span></h3>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After clicking on “Add Bulk Listing”, choose the “Upload Catalog” option.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the correct template file and upload it.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, select the “Send To QC” button. Your catalog will be sent for the same.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can easily check the status of QC. Once you have uploaded the bulk listings file, click “View” and navigate to “History” to check the status of the uploaded file. The request ID will be available on the left side of the screen.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additionally, you can use this ID to contact seller support if you face any listing related issue.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Under this tab, you will see the main feed request ID. Expand it to view the subfeed request ID. It will display the status of your quality check.</span></li>\n</ul>\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>Here you go!</b></span></h3>\n<span style=\"font-weight: 400;\">Creating a list on Flipkart is easy. The trick is to make an efficient one so that your customers cannot resist buying your products from the get-go. There are various benefits of doing so. You gain your customer’s confidence in you, and your products. By providing a detailed description of your products, your customers will deem you to be a trustworthy seller. This will have a positive impact on your products\' sales scale and will lessen the ratio of product returns.</span>\n\n<span style=\"font-weight: 400;\">Well, this is how simple it is to list your products on Flipkart. If you want to create a sales wave in the e-commerce industry, this is where you have to start.</span>\n\n<span style=\"font-weight: 400;\">If you are having difficulties in understanding the technical know-how, </span><a href=\"https://vividreal.com/digital-marketing/\"><span style=\"font-weight: 400;\">our digital marketing experts</span></a><span style=\"font-weight: 400;\"> are here to help you. 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(8391, 7, '2020-06-18 15:37:43', '2020-06-18 10:07:43', '<span style=\"font-weight: 400;\">As a marketer, you certainly want your business to do well in the industry. What better way than promoting it on social media platforms?</span>\n\n<span style=\"font-weight: 400;\">Facebook Ads is considered to be one of the best and most efficient virtual methods to gain website traffic and increase your conversion rates.</span>\n\n<span style=\"font-weight: 400;\">But, when your Facebook Pixels dysfunctions, you might think that’s goodbye to your chances of running dynamic ads on Facebook, attracting more audience and conversion rate tracking. That\'s not true.</span>\n\n<span style=\"font-weight: 400;\">It’s fairly easy to fix Facebook Pixel errors if you find them cropping up. You just have to possess the knowledge of the techniques to be used to correct those errors.</span>\n\nAlso, did you know we have the most experienced tech geniuses to handle such issues? If you are facing these, <a href=\"https://vividreal.com/facebook-ad-campaigns/\">our team of Facebook Advertising experts will be glad to help you out!</a>\n\n<span style=\"font-weight: 400;\">Fret not. Here are two efficient testing tools which will aid you to troubleshoot your Facebook pixel errors:</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Facebook Pixel Helper:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This is one of the best troubleshooting tools which helps you to deduce whether your pixel is working correctly or not. After you install the Google Chrome plugin, go to your website in your Chrome browser and click on the Pixel Helper icon. By clicking the</span> <span style=\"font-weight: 400;\">&lt;/&gt;</span><span style=\"font-weight: 400;\"> icon,</span><span style=\"font-weight: 400;\"> the pop-ups on the screen will display the pixels found on the page, their successful loading or otherwise and if any errors, rectify them</span><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">You can test events like a product view or an add-to-cart. The outcome will be displayed on the Pixel Helper.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A green mark symbolizes the successful implementation of an event.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A yellow warning mark or a red error mark represents issues or problems that you need to pay attention to.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">After bringing about the changes, you can test the event again and ensure that the problem has been completely resolved.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Test Events tool:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">To correctly test and troubleshoot your events in Ads Manager, Test Events tool is the perfect tool. You can locate it in the Events Manager section.</span>\n\n<span style=\"font-weight: 400;\">To use it, enter the website URL in the space provided. If you do not initiate this process, it will not display the data when you open your website and test an event.</span>\n\n<span style=\"font-weight: 400;\">Open your website and go to the webpage where you have set up the event you want to conduct the testing on. You will get data on the events being fired, the URLs they are being fired on and the manner of the set up.</span>\n\n<span style=\"font-weight: 400;\">Before you start testing any events on your site, ensure that you disable any ad blockers so that your events get tested smoothly. Also, make sure that the test events web page remains open for the activity to be recorded.</span>\n\n<span style=\"font-weight: 400;\">You will be able to witness the information on the events undergoing testing, its URLs and the name of the set up.</span>\n\n&nbsp;\n<h3><span style=\"color: #00ccff;\"><b>How do you fix Pixel errors ?</b></span></h3>\n<span style=\"font-weight: 400;\">These tools will give maximum output with a 100% efficiency only when they are utilized properly. You might come across many errors whilst running your Facebook Ad. It’s easy enough to solve them by following a few simple steps.</span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at the errors and the steps involved in resolving them.</span>\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Missing Content ID:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This particular error affects the successful running of dynamic ads on Facebook. It is one of the parameters for standard events such as ViewContent, AddToCart, and Purchase. </span>\n\n<span style=\"font-weight: 400;\">Missing and mismatched content can create problems. If a particular product on your website is not synced with the Facebook Product Catalog, this error crops up.</span><span style=\"font-weight: 400;\"> If the content ID is missing in the pixel code, that particular item or product group won\'t work for dynamic ads.</span>\n\n<span style=\"font-weight: 400;\">Ensure that you have spelt the event parameters correctly. Add the letter ‘s’ at the end of the parameter name “content_ids” when you list only one ID. You must use either “content_ids” or “contents” for the dynamic ad to run successfully.</span>\n\n<span style=\"font-weight: 400;\">Ensure your content IDs are correctly formatted with no extra numbers or symbols.</span>\n\n<span style=\"font-weight: 400;\">The content_type parameter informs your pixel whether your content ID is for a product, a product group or another content type. Whenever you use this parameter, integrate it into every standard event and ensure its correct use.</span>\n\n&nbsp;\n<ul>\n 	<li>\n<h3><span style=\"color: #00ccff;\"><b>Encoded Characters and Digits: </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This error arises when Pixel Helper comes across an element that seems to be double-coded. It might happen due to a tag or a CSM system that re-encodes data which has already been encoded. You have to confirm that the characters are not encoded twice. </span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Pixel Helper.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Invalid Pixel ID:</b><b> </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This implies that the sent ID for the pixel is out of line with the known pixel ID in the system. By using the PixelYouSite plugin, you can double-check the ID and bring about the necessary correction.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Pixel Helper.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Opted out of tracking:</b><b> </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This is one of the main errors which has to be addressed at any cost. It is related to your Facebook Privacy settings, representing your exit from the tracking option. The Facebook Pixel Helper will cease to work and make it harder for you to detect any issues related to Pixel.</span>\n\n<span style=\"font-weight: 400;\">You can correct it by simply modifying your ads settings.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Pixel Helper.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><b><span style=\"color: #00ccff;\">Missing event name:</span> </b></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It appears when the event you are running is missing a title or a heading. Every event code must have a name, regardless of it being a standard one or a custom event. To resolve this, click “See affected URLs” to check which parameters are causing the error and bring about the necessary changes.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Event name mismatch:</b><b> </b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">This message appears when there’s a mismatch between one of your standard events and one of Facebook’s standard events. </span>\n\n<span style=\"font-weight: 400;\">Click “See affected URLs” to check and correct the code on the pages on your website which may contain the incorrect standard code. You have to keep in mind that events are case-sensitive. Ensure that you double-check the codes.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Multiple events on a single action:</b></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\"> If your pixel is giving out multiple events in response to a single visitor action, maybe a button click, the error appears. If you want to have better optimization of your ads and reports, solely add event codes to specific pages.</span>\n\n<span style=\"font-weight: 400;\">After clicking “See affected URLs” to check the pages of your site containing the duplicate or incorrect event code, remove the extra event codes from pages where that particular action does not take place. Additionally, check your site’s HTML code and remove any extra codes from the HTML template header. Only the Facebook pixel base code should exist in the header of your website. </span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Redundant purchase event:</b></span><b> </b></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">When your pixel receives four or more purchase events, even when a user makes only a single purchase on your website, this particular error appears. It can lead to excess reporting of purchases and higher chances of a negative impact on the delivery of ads using Conversion or Product Catalogue Sales goals.</span>\n\n<span style=\"font-weight: 400;\">For a greater optimization of your ad, add only the purchase event code to a specific page on-site that would impart an indication when someone completes a purchase, like a thank you page.</span>\n\n<span style=\"font-weight: 400;\">You can resolve this by checking which pages contain the duplicate purchase code and remove those code parts from the pages which are not an indicator of a purchase. Also, ensure that there are no purchase event codes in your site’s HTML template header.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><b><span style=\"color: #00ccff;\">Invalid email provided:</span> </b></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">When an invalid customer email address is provided, this error appears. The performance efficiency of advanced matching features may be affected by this error.</span>\n\n<span style=\"font-weight: 400;\">By opening your website’s source code and ensuring that the pixel advanced matching features are properly set to receive the correct data, this error can be easily resolved.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<ul>\n 	<li style=\"font-weight: 400;\">\n<h3><span style=\"color: #00ccff;\"><b>Duplicate events detected:</b><span style=\"font-weight: 400;\"> </span></span></h3>\n</li>\n</ul>\n<span style=\"font-weight: 400;\">It occurs during an event that is being performed using your site’s source code, and also, during the running of an automatic event. This leads to duplicate events being recorded and directly affecting the accuracy of your pixel reporting.</span>\n\n<span style=\"font-weight: 400;\">You have to turn off the automatic events by going to “ </span><span style=\"font-weight: 400;\">Events Manager &gt; Data sources &gt; Your pixel &gt; Settings &gt; Track events automatically without code”.</span>\n\n<span style=\"font-weight: 400;\">Tool to be used: Test Events.</span>\n<h3><span style=\"color: #00ccff;\"><b>Fix ’em and get going!</b></span></h3>\n<span style=\"font-weight: 400;\">These are Pixel errors which tend to occur time and again. You have to make the necessary changes to resolve them. By now, you have an idea about the consequences of leaving these errors unattended. It’s best to correct them at the earliest so that your Facebook pixels function smoothly.</span>\n\n<span style=\"font-weight: 400;\">As a marketer, using Facebook pixels should be included in your top priorities as you will be able to track and analyze your ad campaigns’ performance, be it the monitoring of leads and sales, ROI, getting an audience for retargeting and optimization of ads for higher conversions. </span>\n\n<span style=\"font-weight: 400;\">What are you waiting for? Get going and gain growth in your conversion rates.</span>\n\nIf you still think it\'s complicated<span style=\"font-weight: 500;\">, <a href=\"https://vividreal.com/facebook-ad-campaigns/\">our team of Facebook Advertising experts will resolve the issues for you</a>. Do give us a try.</span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">       </span>\n\n&nbsp;', 'How to Troubleshoot your Facebook Pixel', '', 'publish', 'closed', 'open', '', 'troubleshoot-your-facebook-pixel', '', '', '2020-06-18 15:37:43', '2020-06-18 10:07:43', '', 0, 'https://vividreal.com/?p=8391', 0, 'post', '', 0),
(8392, 1, '2020-05-22 18:30:11', '2020-05-22 13:00:11', '', 'Troubleshoot-your-Facebook-Pixel', '', 'inherit', 'closed', 'closed', '', 'troubleshoot-your-facebook-pixel', '', '', '2020-05-22 18:30:11', '2020-05-22 13:00:11', '', 0, 'http://localhost/vividreal/wp-content/uploads/2020/05/Troubleshoot-your-Facebook-Pixel.jpg', 0, 'attachment', 'image/jpeg', 0),
(8395, 7, '2020-06-19 09:00:57', '2020-06-19 03:30:57', '<span style=\"font-weight: 500;\">Your Instagram bio is one of the first things that a person sees when they visit your Instagram page. It is a small summary about you or your business placed on top of your Instagram page. </span>\n\n<span style=\"font-weight: 500;\">Most people consider writing and polishing this valuable asset only after creating the page.  They only write a line or two about the company just for the sake of filling out all the fields to complete the account creation. But, a lot of thought and attention needs to be dedicated while writing a bio, and ideally, businesses should invest time for this even before the page creation. Since everyone notices your Instagram bio space instantly, it could play a crucial role in deciding whether a person should follow you or not.</span>\n\n<span style=\"font-weight: 500;\">On a similar note, if you require any professional help, feel free to connect with us. <a href=\"https://vividreal.com/social-media-marketing/\">We have a team of experienced social media experts to assist you.</a> In this article, we’ll be discussing 9 easy steps to craft a killer Instagram bio for your brand.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 1: Profile Photo</b></span>\n\n<span style=\"font-weight: 500;\">One prime component of the Instagram bio is the profile photo that you use. It is also the first thing that a person notices about your Instagram profile. It is a very small piece of space, so the photo that you place there should be interpretable and recognizable in its miniaturised form. For this, ensure that the percentage of background is less in the photo compared to the object/product/thought which you intend to show through the picture. Also, use an image with high quality for your profile photo. </span>\n\n<span style=\"font-weight: 500;\">If you already have a brand logo for your business, you can use that. Try to use the same photo across all your social media handles so that it becomes easier for people to recognize and relate to you. To ensure that the viewers don’t see a blurry and stretched photo, use a photo between the size of  110 x 110 pixels to 200 x 200 pixels. </span>\n\n<span style=\"color: #00ccff;\"><b>Step 2: Username &amp; Name</b></span>\n\n<span style=\"font-weight: 500;\">The username is what helps people search for you and identify you on Instagram. It is located on the top of the description/bio making it the first text element that everyone finds on your page. Thus, making the username that element of the bio (and your business) which gets registered in people\'s minds.</span>\n\n<span style=\"font-weight: 500;\">You can use your official business name if it’s an established one. If the name of your business is already taken by someone, you can modify that name by adding terms related to your product/industry or use the location of your business as a suffix term. But ensure that you keep your business name as the first part of your username. The reason for this is simple, people who don’t know or remember your “exact” username can still find you through searching your business name.</span>\n\n<span style=\"font-weight: 500;\">The name is written in bold in the bio section making it look prominent. Also, the name on the profile is searchable just like the username; so the name should be chosen with the same effort you invested for the username.  You may start by writing down some keywords related to your niche.  And then use the best terms directly in your username &amp; name. You can even combine terms to form a username &amp; name.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 3: Description/bio</b></span>\n\n<span style=\"font-weight: 500;\">This is the core of your Instagram bio. Although it is limited to 150 characters, it is the heart and soul of the whole page. You can explain who you are and what you do through this space. You can showcase the personality of your company through this piece of text and further urge people to take action.</span>\n\n<img class=\" wp-image-8402 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/StarbucksIGbio-1.jpg\" alt=\"Starbucks Instagram bio\" width=\"424\" height=\"242\" />\n\n<span style=\"font-weight: 500;\">The tone you use matters the most when you write your bio. It should be written appealingly so that your prospects or current customers feel that they’ve come to the right place. You can add your key value proposition in the bio. For example, suppose you run a cafe, and if you use only organic produce in the cafe, then you can tell them that your cafe is organic on your bio. The word “organic” grabs the attention of many people.</span>\n\n<span style=\"font-weight: 500;\">The next type of bio that grabs people’s attention is a fun and witty one. People enjoy such short and witty bios rather than serious ones. Obviously, the Instagram profile of certain products/services may not be able to apply this approach.</span>\n\n<span style=\"font-weight: 500;\">You can use emojis to add emphasis to the description you’ve written or use it to represent the personality of your company/brand. For example, you can use the Earth emoji to show your brand’s global reach or simply say you ship your product all over the world.  Use appropriate fonts, symbols while writing the description and using quotes, spacing &amp; line breaks to make the whole bio appealing to the public. </span>Sometimes, crafting a perfect Instagram bio is similar to writing <a href=\"https://vividreal.com/your-guide-to-writing-amazing-instagram-captions/\">Instagram captions</a>.\n\n<span style=\"font-weight: 500;\">You can showcase the latest promotional offer to the public by including a link to them on the bio. Or you can give a \"social media only\" promo code to excite people. </span>\n\n<span style=\"font-weight: 500;\">IGTV is an option for brands to create an hour-long video instead of the 60 seconds standard video post. Updating the bio with your latest IGTV content ensures that the user reaches the valuable content that you have got to offer and thereby helps your brand grow. You can do this by adding IGTV videos as story highlights.</span>\n\n<span style=\"color: #00ccff;\"><b>Step 4: Clickable URL &amp; Profile links</b></span>\n\n<span style=\"font-weight: 500;\">There is no place to mention or include a clickable link on Instagram outside of the Website field in your bio. You can add a link to this box to direct and actively link visitors to your website, messenger bot, a specific campaign, or anywhere you want to drive traffic. </span>\n\n<span style=\"font-weight: 500;\">You can also promote your sub-brand with a separate Instagram account or a partnership you want to highlight, by mentioning it in your bio (i.e., “@username”) and it will appear as a link. Mentioning your other Instagram handles makes it easier for people to reach your sub-brands/product without making them search for it. People can still find your official handle for sub-brands even if they aren’t verified when it is mentioned in the main, verified handle.</span>\n\n<span style=\"font-weight: 500;\">At times, there can be accounts that solely support your brand with the same name as yours. It is a good form of promotion for your brand. But people will accept it as a legit account only when there is your profile link in their bios. Also, such accounts won’t be able to maintain your profile link on their bios if you don’t wish to associate with them. Instagram notifies you whenever someone tries to insert a link to your profile in their bio, and you have the liberty to accept or deny it. And your handle will remain on their bios without any link if you deny it.</span>\n\n<img class=\" wp-image-8408 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/CliniqueIGbio-1.jpg\" alt=\"Clinique Instgram bio\" width=\"442\" height=\"252\" />\n\n<span style=\"color: #00ccff;\"><b>Step 5: Brand Category</b></span>\n\n<span style=\"font-weight: 500;\">The category section is shown under your business name and is generated by the category chosen on a linked Facebook page. Also, you require a business account for using this feature. This is a quick way to give visitors a better idea of the products you offer. For the people who are entirely new to your brand, it’s much easier to understand what kind of business you run just by looking at the business category you’ve mentioned. This section is helpful because you don’t have to waste the precious 150 characters of the bio section for mentioning your brand category. </span>\n\n<img class=\" wp-image-8404 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/VersaceIGbio-1.jpg\" alt=\"Versace Instagram bio\" width=\"425\" height=\"242\" />\n\n<span style=\"color: #00ccff;\"><b>Step 6: CTA buttons</b></span>\n\n<span style=\"font-weight: 500;\">Think about the goal or objective you wish to achieve through your Instagram page from the <a href=\"https://vividreal.com/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020/\">marketing</a> perspective. Ask yourself the action that you want your page followers to take. Do you want them to connect with you via email or a call, or do you want to help them book an appointment? Or is it something else? In the bio, try to include CTAs that resonate with the goal you want to achieve. Use it to tell your audience what you want them to do, and if possible, how to do it. </span>\n\n<span style=\"font-weight: 500;\">Using CTA buttons is an easy way for page visitors to contact your business. Earlier companies used to write out their email addresses and location addresses to help customers find them in the bio/description section. But, with the help of CTA’s, business accounts could now save their precious bio space for writing something better. Business accounts can add CTA buttons such as Email, Directions, Call, Book, Reserve, Get Tickets, etc.  Also, these buttons show up only in the app view and not in the web view.</span>\n\n<span style=\"font-weight: 500;\">You can add CTA buttons by clicking on the “Edit Profile” and then going to “Contact Options”. If you are unable to see these fields, it means that your account is not a business account yet. So, switch to a business account to use this functionality.</span>\n\n<span style=\"font-weight: 500;\">Remember, there is no point in merely placing too many CTAs without being able to promptly maintain it. So, identify the CTAs that you wish to use on your page and keep only them! </span>\n\n<span style=\"color: #00ccff;\"><b>Step 7: Hashtags </b></span>\n\n<span style=\"font-weight: 500;\">Hashtags are another way to connect with the visitors who want to learn more about you instead of using the usual clickable links in the bio. Hashtags help your content reach a wider audience who are interested in what your page has got to offer. Creating hashtags forms a community of like-minded people coming together solely focussed around your brand. It allows your followers to share their content with you and your community via your branded hashtag.</span>\n\n<span style=\"font-weight: 500;\">Including branded-hashtags on the bio makes it easier for the users to see all the relevant posts with just a tap. The user-generated content would speak for your brand, and when many people take up your branded hashtag, it promotes your brand. You can also boost your content by collecting content from the user-generated ones and resharing it. </span>\n\n<img class=\" wp-image-8405 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/GooglepixeIGbio-1.jpg\" alt=\"Googlepixe Instagram bio\" width=\"474\" height=\"270\" />\n\n<span style=\"color: #00ccff;\"><b>Step 8: Story Highlights</b></span>\n\n<span style=\"font-weight: 500;\">Story Highlights are the Instagram stories that you post and later on save as clickable thumbnails on your Instagram profile. You can name them, and categorize them so that it\'s easier for people to view and relate to. You can name individual stories as well as thumbnail Highlights. To make it more presentable, you can add a custom icon or image that represents the topic of the Story shown in the thumbnail. You may archive them and use them for future Highlights. </span>\n\n<span style=\"font-weight: 500;\">You can use highlights to promote your products, remind people about upcoming events, showing a glimpse of behind the scenes activities, polls/quizzes, and more.</span>\n\n<img class=\" wp-image-8406 aligncenter\" src=\"http://localhost/vividreal/wp-content/uploads/2020/05/FerrariIGbio-1.jpg\" alt=\"Ferrari Instagram bio\" width=\"484\" height=\"275\" />\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">A perfect Instagram bio can help your page convert. Craft it wisely to tell your audience what to expect from following your profile, and build a connection with people on a real level. </span>\n\n<span style=\"font-weight: 500;\">Highlight only the essential information about your business. Use it to provide Instagram users with a way to get in touch with you. Show your target audience what makes your brand valuable to them. </span>\n\n<span style=\"font-weight: 500;\">Polish your bio frequently, keep it simple and engaging, or maybe not so serious if your category of business allows that. It’s a small space, but managing to include your essential information without boring your page visitors is all that matters.  </span>\n\n<span style=\"font-weight: 500;\">Consider these 8 steps while crafting a bio for your brand and make a strong first impression for your brand. If you think you require any professional assistance for creating an engaging Instagram bio, <a href=\"https://vividreal.com/social-media-marketing/\">our social media experts are happy to help you!</a></span>', 'Instagram Bio Ideas: 8 Steps to Crafting the Perfect Copy for Your Brand', '', 'publish', 'closed', 'open', '', 'instagram-bio-ideas-8-steps-to-crafting-the-perfect-copy-for-your-brand', '', '', '2020-06-19 09:00:57', '2020-06-19 03:30:57', '', 0, 'https://vividreal.com/?p=8395', 0, 'post', '', 0),
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(8399, 7, '2020-06-24 17:48:33', '0000-00-00 00:00:00', '<span style=\"font-weight: 500;\">YouTube is the platform that is used most for video viewing with 2 billion users globally. It’s a great place for individuals to produce &amp; promote their content and monetize it. It is also a place for brands to promote their name and business. </span>\n\n<span style=\"font-weight: 500;\">YouTube is becoming more competitive for creators, and earning new subscribers is the only way to take one’s channel to the next level. Almost all the content creators are behind <a href=\"https://vividreal.com/12-killer-ways-to-promote-your-youtube-videos/\">ways to promote their YouTube videos.</a> </span>\n\n<span style=\"font-weight: 500;\">We can assist you if you find this difficult after reading the article. <a href=\"https://vividreal.com/digital-marketing/\">Our team of experts would be happy to help you. </a></span>\n\n<span style=\"font-weight: 500;\">In this article, we’ll be discussing the methods that you could adopt for successful YouTubing. Read on to find them out.</span>\n\n<span style=\"color: #00ccff;\"><b>Thumbnails</b></span>\n\n<span style=\"font-weight: 500;\">Thumbnail images are the first thing that anyone notices even before they read the video titles. Mostly, people show interest to read video titles when the thumbnail images are enticing. </span>\n\n<span style=\"font-weight: 500;\">Create thumbnails that accurately portray your video content. It should be made such a way that it excites the audience. You can design your own thumbnail if you know what tempts people the most for the videos coming under your niche. You may even use thumbnail templates that are easily available via online thumbnail makers.</span>\n\n<span style=\"font-weight: 500;\">Write the content that catches people’s attention and use the font styles that best suits the tone of your video.  Adopt colour combinations and contrasts that look pleasant, or you may use an image that looks alluring as well is relevant to the video content.  Check your competitor’s video thumbnails for reference, and implement elements from them if you find it attractive. </span>\n\n<span style=\"font-weight: 500;\">Also, do not forget the fact that most people use their mobile phone for viewing YouTube and hence designing your thumbnail considering a  small screen is important. </span>\n\n<span style=\"font-weight: 500;\">Moreover, the thumbnail should be consistent in terms of layouts, font size &amp; style, colour scheme, and other relevant stuff so that it looks legit to the viewers. </span>\n\n<span style=\"color: #00ccff;\"><b>Collaborate with other YouTubers</b></span>\n\n<span style=\"font-weight: 500;\">Collaborating with other YouTubers opens up an opportunity to get exposure to a new audience. This way, people other than your native audience get to see your content. A part of them definitely would be interested in your work and thereby you can widen your content’s reach and get more subscribers through this. </span>\n\n<span style=\"font-weight: 500;\">Choose the right collaborator for cross-promotion. Partnering with YouTubers who share similar audiences as yours is a great way to introduce your channel to a whole new fanbase. This works because the viewers that you’re targeting would be already interested in the types of videos you make. </span>\n\n<span style=\"font-weight: 500;\">You need to start with finding the right person to collaborate. Use forums like  YTTalk and TheYouTubeCommunity to find your next collaborator. Or you can simply check different posts and profiles to find them. Next, is to reach out to them. Connect with them via email and/or social media. Meanwhile, ensure that your business email is listed on the channel along with your social media handles. Make sure you prepare a detailed proposal to send them by including information about your channel, the types of videos you produce, and what this collaboration can do for both of you. </span>\n\n<span style=\"font-weight: 500;\">After you receive responses, begin working on video ideas. You don’t necessarily have to be in the same room with your collaborator to create a collab video. You can create videos about similar events that happened in your lives and direct viewers to check out each other’s videos.</span>\n\n<span style=\"font-weight: 500;\">Not just the boost that your content gets through these, but the meaningful connection that you establish with valuable people within your niche is also a valuable asset in cross-promotion. </span>\n\n<span style=\"color: #00ccff;\"><b>Catching up with Trends</b></span>\n\n<span style=\"font-weight: 500;\">Picking up the latest trends should be a part of your YouTube strategy. Creating videos on the latest trends works because people have already invested their interest in it. You can use this as a chance to win new subscribers and grab attention back to your channel from the ones who haven’t been following your content lately. </span>\n\n<span style=\"font-weight: 500;\">One recent trend that caught up the internet was the “Dalgona Coffee” trend where some food-based YouTubers were posting its recipe, while some others were reinventing it. And there were people making meme videos out of it as well. You can create content by responding to another YouTuber, or it can be a reaction to a viral video. Also, your content doesn’t have to be always solely based on the trend. For example, using the latest trending song as your video’s cover song instead of your own original music is also a way of catching up with trends. </span>\n\n<span style=\"color: #00ccff;\"><b>Share your Videos on other Platforms</b></span>\n\n<span style=\"font-weight: 500;\">Letting more people know that you offer a certain type of content is important for your page growth. Share your videos on other social media platforms such as <a href=\"https://vividreal.com/youtube-vs-facebook-videos/\">Facebook</a> or Twitter. This way, it will help people find you and discover your channel. This works well since social media consists of a series of communities that may share a passion for your content, or already be searching for it. Use a strategy for each social media platform before you create your video and share it accordingly.  </span>\n\n<span style=\"font-weight: 500;\">Do not limit sharing your content to just popular social media platforms, instead try to promote your channel content through niche communities like Reddit, Facebook groups, other forums, etc. It would be easier to find an audience that appreciates your video content and may opt-in to get more from your channel. </span>\n\n<span style=\"font-weight: 500;\">Also, try to be transparent about who you are and what you do while you use these communities because users are protective when it comes to maintaining the integrity of discussion in these communities. </span>\n\n<span style=\"color: #00ccff;\"><b>YouTube Cards &amp; End screens</b></span>\n\n<span style=\"font-weight: 500;\">Using YouTube Cards &amp; End screens is the best way for recommending other content within a video. These appear like thumbnail overlays within the YouTube video which are clickable. You can use them to suggest playlists, specific videos, channels, links, or even products. </span>\n\n<span style=\"font-weight: 500;\">You can set up a notification inside your video to promote your brand using YouTube cards. While YouTube End Screens also work similarly, just that it appears when the video is finished, in the last 5–20 seconds.  Promoting your videos on your End Screen can get people to watch more videos of yours. </span>\n\n<span style=\"font-weight: 500;\">You can use YouTube cards to redirect viewers to the previous part of the video so that they don’t feel the disconnect while viewing your video. You can link videos related to your content using YouTube Cards &amp; End screens. One way of doing it is to identify your “Subscriber Magnet” and feature that video in your End Screen. Subscriber Magnet is the video that brought you many subscribers to your channel. For identifying this, access your old YouTube analytics report and click on “Subscribers” and further click on “YouTube Watch Page”. Now, you can view the numbers to find the video that brought you the most subscribers and further use it directly on YouTube cards. Else, you can make a playlist that starts with the same video and further link that to the card. </span>\n\n<span style=\"color: #00ccff;\"><b>Segregate into Playlist</b></span>\n\n<span style=\"font-weight: 500;\">Organizing a playlist based on different topics makes it more convenient for people to view, access, and watch your content. When you create a series playlist, it makes people understand that it is a set of videos that need to be watched sequentially. This encourages the viewers to binge-watch, thereby increasing the number of views your videos get. By organizing into different playlists, you can manage to get more views even on your less popular videos. </span>\n\n<span style=\"font-weight: 500;\">When people spend more time watching your playlist (since it contains many relevant videos), the “Watch Time” increases. And watch time is an important metric in determining a video rank. So organize your videos into a playlist to increase your video ranks. </span>\n\n<span style=\"font-weight: 500;\">Try creating different types of playlists, and identify what sort of content works well for your audience. Also, note that only people with verified YouTube accounts can create series playlists.</span>\n\n<span style=\"font-weight: 500;\">Categorizing your videos based on the outcome instead of the topic comes under Power Playlist.  Just like the series listing, this also helps people view, access, and watch your content easily. Depending on the type of content you provide, categorize your playlist as a series or power playlist.</span>\n\n<span style=\"color: #00ccff;\"><b>Video Duration that fits you</b></span>\n\n<span style=\"font-weight: 500;\">Identify the ideal length for your YouTube video. It varies based on the type of channel/video (vlog, tutorial, review etc.), the age of the audience, the language, the geographic target, the video host, and so on.</span>\n\n<span style=\"font-weight: 500;\">If your channel offers easy life-hack videos, it’s better to make it a short 6-8 mins video because people watching them are viewing it for fun. A detailed makeup tutorial video could take 15-20 mins while there are YouTubers who put up a 2-3 min video as a “minimalistic” tutorial video. If it\'s any form of educational content that you offer through your channel, then taking some generous amount of time doesn’t matter. </span>\n\n<span style=\"font-weight: 500;\">Some YouTube content creators think trimming the video short attracts people. Well, short videos work when it is made crisp using very specific information.  So, when you create short videos, make sure that it is packed with a lot of details. </span>\n\n<span style=\"font-weight: 500;\">If you’re unsure about the video duration, create videos with different duration and experiment to find out what works best for you. Also, do not stick on to the same duration once you’ve discovered what works well for you because there is always room for improvement if you keep trying out videos with different duration.</span>\n\n<span style=\"color: #00ccff;\"><b>Quality &amp; Quantity matters</b></span>\n\n<span style=\"font-weight: 500;\">When it comes to YouTubing, both quality and quantity matters. Only quality content will help your YouTube channel grow. Start with cleaning up your YouTube channel. Take time and evaluate all the contents that you already have on the channel. Be critical and remove videos if you feel that the content is outdated or was poorly produced or if it never ranked well. It\'s important to remove such content since they weigh down your channel. People may lose trust in your brand and unsubscribe or ignore you just because of outdated content. </span>\n\n<span style=\"font-weight: 500;\">Create a highly watchable content after thorough research. Check your competitor’s video content and take notes from them. Do not copy the same thing on your video, rather find creative ways to present them better. Prepare a script before you start with the video so that the sequence you need to follow is clear.   </span>\n\n<span style=\"font-weight: 500;\">Speaking about the quantity, you need to consistently come up with content. When people see you frequently, they will remember you and will keep track of what you post. Your viewer and subscriber count dip once your content posting frequency becomes irregular. People will eventually lose interest and forget your channel if you show up irregularly. To avoid this from happening, you can prepare a schedule to decide on what to post and when to post. </span>\n\n<span style=\"color: #00ccff;\"><b>Timely Response &amp; Heart Awesome Comments</b></span>\n\n<span style=\"font-weight: 500;\">A timely response to comments is not just a part of social media etiquette but a way of showing the viewers that you care about them. The easiest way to gain more subscribers is to reply to every single comment you get under the video. </span>\n\n<span style=\"font-weight: 500;\">When you take time out for interacting with your viewers, it builds a community of loyal subscribers.  This encourages them to follow more of your content and build a relationship with you. Replying to every comment may not be possible if you’re a fairly established channel. But you can always try to answer genuine and frequently asked queries. </span>\n\n<span style=\"font-weight: 500;\">YouTube has its “Creator Hearts” to show some love by giving a heart to your favourite comments. When the creator acknowledges the comments, the viewers will feel a sense of inclusiveness (the commenter gets notified), encouraging them to comment in the future as well. According to YouTube’s data, the viewers who received a heart are three times more likely to click on the notification than with other types of notifications. This helps gain more viewers back to your channel. Doing this also helps to highlight positive comments in front of other viewers, thereby sending a message to the public about your channel content.</span>\n\n<span style=\"color: #00ccff;\"><b>Write a compelling Channel Description</b></span>\n\n<span style=\"font-weight: 500;\">The channel description is an important aspect of <a href=\"https://vividreal.com/8-effective-youtube-seo-approaches/\">YouTube SEO</a>. Many people limit this to a single sentence without knowing its importance. Write a keyword-optimized description. Use this space to describe your work, give important information on the channel like the topics you cover, try to include a strong call to action to subscribe. Start with the channel overview and include the words &amp; phrases that users enter in search engines to find content like yours. You can use YouTube’s free video analytics tool to find these words and phrases. Or you can use <a href=\"https://vividreal.com/google-trends-for-digital-marketing/\">Google Trends</a> and <a href=\"https://vividreal.com/google-ads-keyword-research-a-quick-guide/\">Google Adwords Keyword Planner</a> for this. While doing this, try to choose keyword variations with less competition so that you can stand out from the crowd.</span>\n\n<span style=\"color: #00ccff;\"><b>Channel Icon &amp; Tagline </b></span>\n\n<span style=\"font-weight: 500;\">The one thing that appears everywhere (related to your channel) is the channel icon. People use this as an indicator to identify your channel content in the YouTube “Home”. So, use a good one for your channel icon. You can use a high-resolution image of your face if you’re a personal brand; else use your brand logo if it’s your company channel. </span>\n\n<span style=\"font-weight: 500;\">Next is the tagline. Think about the one that makes your channel unique or different. Write a catchy tagline that stands out based on this key value proposition. Now, you can use this tagline while designing your banner image, and channel trailer.</span>\n\n<span style=\"color: #00ccff;\"><b>Conclusion</b></span>\n\n<span style=\"font-weight: 500;\">Gaining more subscribers for your YouTube channel is not a difficult job. It requires you to prepare a schedule and firmly follow it while you work for your videos. In fact, you can prepare a checklist of the above-mentioned approaches, and implement them. </span>\n\n<span style=\"font-weight: 500;\">If you’re just starting out in YouTubing, create a channel trailer. You can add your branding watermark over your videos to attract people to click on it to subscribe. </span>\n\n<span style=\"font-weight: 500;\">Tell your viewers genuinely that you want them to subscribe to you. Tell them that your channel success solely depends on them and you need their support to bring them more interesting &amp; useful content.</span>\n\n<span style=\"font-weight: 500;\">Do not get lost in the content creation process that you finally lose the thought on how people will watch your content if they never see it. </span>\n\n<span style=\"font-weight: 500;\">If you require any assistance in your digital initiatives, feel free to connect with us. <a href=\"https://vividreal.com/digital-marketing/\">We have a team of experts to assist you.</a></span>', 'How to Get More YouTube Subscribers and Take Your Channel to the Next Level', '', 'draft', 'closed', 'open', '', '', '', '', '2020-06-24 17:48:33', '0000-00-00 00:00:00', '', 0, 'https://vividreal.com/?p=8399', 0, 'post', '', 0),
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(8426, 7, '2020-07-01 10:47:06', '2020-07-01 05:17:06', '<span style=\"font-weight: 400;\">Almost 95% of web users are actively engaged on social media. Your friends, family, and co-workers are all spending hours every day updating photos, posting, sharing, tweeting, retweeting, snapping, live-streaming and more. </span>\n\n<span style=\"font-weight: 400;\">Social media guidelines dictate how to behave on social media in a positive and healthy way for the benefit of the company, employees, and customers. These guidelines include tips on etiquette</span><span style=\"font-weight: 400;\">, resourceful tools, and many other links.</span>\n\n<span style=\"font-weight: 400;\">Now, it is up to you to determine the intensity and direction of the impact of their engagement on various social media platforms.</span>\n\n<span style=\"font-weight: 400;\">The concept of social media guidelines should not be confused with those of social media policy and social media style guide. </span>\n\n<span style=\"font-weight: 400;\">Social media guidelines do not restrict the employees but rather provide the essential tools for them to utilize social media efficiently0 when it comes to your business’s reputation. If used correctly, it can aid in the broadening of your brand’s reach.</span>\n\nOn a similar note, if you are looking for professional assistance to aid you in crafting social media guidelines, <a href=\"https://vividreal.com/social-media-marketing/\">our team of social media marketing geniuses will be glad to help you out!</a>\n<h3><b><span style=\"color: #00ccff;\">The elements included in effective and efficient social media guidelines</span></b></h3>\n<span style=\"font-weight: 400;\">Every type of business is different. And thus, the social media guidelines will be a bit different, albeit a few similarities. You have to create the social media guidelines which will fit with the type of business and industry you are in. </span>\n\n<span style=\"font-weight: 400;\">There are a few standard but extremely important elements that have to be included in your guidelines. Let’s take a look at these.</span>\n<h3><span style=\"color: #00ccff;\"><b>1. Actively engage on social media during normal work hours</b></span></h3>\n<span style=\"font-weight: 400;\">Many companies have a stringent policy regarding the use of social media during office hours. In the current tech-savvy era, this can work against your company’s brand image. Your business has to evolve with the times. By encouraging your employees to utilize various social media platforms to promote themselves and your brand on the professional level, you are motivating them to build your brand’s image.</span>\n\n<span style=\"font-weight: 400;\">Instead of pushing orders regarding the use of sites, platforms, and the type of responses, offer suggestions for best practices to be taken advantage of. This will aid in their own professional growth whilst boosting your brand’s public image.</span>\n<h3><span style=\"color: #00ccff;\"><b>2. List your company as their employer on personal accounts</b></span></h3>\n<span style=\"font-weight: 400;\">When your employees associate themselves with your company, a relationship is fostered. This professional relationship has to be cultivated. By motivating your employees to list your company as their employer on their personal social media accounts, you are building trust, authenticity, and authority within the spectrum of your target audience. </span>\n\n<span style=\"font-weight: 400;\">Also, when a person wants to join a company that will aid in their professional growth and scouts your brand, you want that potential employee to choose your company.</span>\n\n<span style=\"font-weight: 400;\">How do you convince them to choose you?</span>\n\n<span style=\"font-weight: 400;\">A substantial number of these potential employees will check out various social media platforms to see what others have to say about your company. Thus, it’s extremely important that your employees put forth the best image of your company. In a way, they are your brand ambassadors.</span>\n\n<span style=\"font-weight: 400;\">You can aid your employees in creating professional accounts on platforms like LinkedIn and Twitter. Encourage them to highlight their contributions to the company and the subsequent positive effects on the growth of the company. And, a very important note to keep in mind. Ask them to share on other social media platforms as well. </span>\n<h3><span style=\"color: #00ccff;\"><b>3. Stick to the official accounts</b></span></h3>\n<span style=\"font-weight: 400;\">In order to avoid the use of localized or personal accounts for the promotion of content by your employees, you have to create a list of all the official corporate accounts and include them in your guidelines. This will make it easier for the employees as well, as it will clear any doubts regarding the use of the accounts for brand-related subjects.</span>\n\n<span style=\"font-weight: 400;\">In case an employee is stating his opinions on varied topics like politics, religion, etc on his personal accounts, they have to add a disclosure that these are purely their own and not the company’s.</span>\n\n<span style=\"font-weight: 400;\">You can also introduce a social media request form which will enable your employees to suggest any new accounts, content, strategies, and ideas. Many of them will enthusiastically participate and engage in a conversation-like format rather than using the medium of channels such as emails.</span>\n\n<span style=\"font-weight: 400;\">To promote your company’s social media channels, share the links with your employees and motivate them to follow. You will showcase your brand’s functioning on social media. In case you have a social media representative, tell your employees how they can collaborate with the social media team.</span>\n<h3><span style=\"color: #00ccff;\"><b>4. Involvement of legal concerns</b></span></h3>\n<span style=\"font-weight: 400;\">You have to ensure that your employees are aware of the legalities involved in the use of social media. By including legal aspects regarding</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copyright</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trademarks</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intellectual property</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Patents </span></li>\n</ul>\n<span style=\"font-weight: 400;\">As an employer, you do not want anyone to file a copyright infringement case against your company. By making your employees cautious of the same, you ensure a smooth flow of interaction on social media.</span>\n<h3><span style=\"color: #00ccff;\"><b>5. The clause of privacy</b></span></h3>\n<span style=\"font-weight: 400;\">This is an aspect that has to be highlighted as it is of prime importance. Ask your employers not to share or disclose</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal information about themselves.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal information about colleagues.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Private communications.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finance-related matters.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sensitive information regarding projects.</span></li>\n</ul>\n<span style=\"font-weight: 400;\">This will ensure that any sensitive information related to your company and employees does not get plastered on social media, maintaining your integrity and authority in the industry.</span>\n<h3><span style=\"color: #00ccff;\"><b>6. Issues related to cyber-security</b></span></h3>\n<span style=\"font-weight: 400;\">Any data online is vulnerable to innumerable cyber-attacks. Thus, it’s crucial to keep a few things in mind.</span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a mix of characters to make your passwords strong.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use different passwords for different social media accounts.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not use personal information like passwords for the company accounts.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share only the required personal or professional data.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize a two-factor authentication login procedure.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid opening suspicious links, emails, pages.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use strong anti-virus software.</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a secure internet connection.</span></li>\n</ul>\n<h3><span style=\"color: #00ccff;\"><b>7. Rules related to harassment on social media</b></span></h3>\n<span style=\"font-weight: 400;\">Every company has to have strict rules regarding any form of online harassment, especially on social media. And it has to make them clear to its employees. You have to ensure that your employees do not engage in any form of harassment with others online. And if they do, they should be aware of the repercussions.</span>\n\n<span style=\"font-weight: 400;\">Also, your employees might face harassment on online platforms. You have to provide the necessary protocols and resources to deal with this. Ensure your employees know how to deal with trolls, bullies, etc- either by ignoring, reporting or blocking them. Many employees might require support as well. Explain how and where they can receive it. Provide the portal where they can report such issues.</span>\n\n<span style=\"font-weight: 400;\">For example, if an employee comes across an unhappy customer or a disgruntled ex-employee, it’s best to try to resolve the issue through other means, such as a personal call. And, if any content is related to the company, the issue has to be directed to the social media manager of the brand, instead of responding themselves. </span>\n\n<span style=\"font-weight: 400;\">Make this procedure crystal-clear to your employees so that it aids them as well as your company to strategize and implement the necessary decisions.</span>\n<h3><span style=\"color: #00ccff;\"><b>A few miscellaneous points to keep in mind</b></span></h3>\n<span style=\"font-weight: 400;\">To make your employees more aware of different kinds of company policies, you can include links to your </span>\n<ul>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">social media policy</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">community guidelines</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Code of conduct</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Privacy policies</span></li>\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employee agreements</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Also, provide information regarding the portal where they can send their queries and get them resolved. It can be the contact information of a person or a particular department. Additionally, include the date of the update of your social media guidelines. Your employees should not have the notion that they are being asked to follow guidelines that are outdated and irrelevant.</span>\n<h3><span style=\"color: #00ccff;\"><b>To sum up...</b></span></h3>\n<span style=\"font-weight: 400;\">You want your employers to be as interactive, within and outside the circle, as possible. But, when it pertains to your company, they have to follow certain norms and rules. By circulating these social media guidelines amongst your employees, you ensure that they are well-aware of the rules associated with the use of social media. </span>\n\n<span style=\"font-weight: 400;\">Introducing training videos, conducting employee meetings, sharing relevant information through various channels are some of the ways to ensure that your employees utilize the correct and productive methods to engage on social media. Your brand will witness a higher social ROI when such guidelines are productively utilized. </span>\n\n<span style=\"font-weight: 400;\">Remember, direct your employees and they shall take it forward from there.</span>\n\nAnd hey,<a href=\"https://vividreal.com/social-media-marketing/\"> our team of social media experts are here to answer your queries. Reach out to us.</a>', 'How to Create Effective Social Media Guidelines for Your Business?', '', 'publish', 'closed', 'open', '', 'how-to-create-effective-social-media-guidelines-for-your-business', '', '', '2020-07-01 10:47:06', '2020-07-01 05:17:06', '', 0, 'https://vividreal.com/?p=8426', 0, 'post', '', 0);
